1 00:00:00,000 --> 00:00:02,850 If you're struggling to consistently publish content at scale that 2 00:00:02,850 --> 00:00:05,610 attracts an audience of your ideal customers, it's likely one of these 3 00:00:05,610 --> 00:00:07,140 three things I cover in this post. 4 00:00:07,140 --> 00:00:10,170 Be sure to stick to the end for a strategy that removes all of these roadblocks. 5 00:00:16,333 --> 00:00:18,973 Hi, I'm David Ziembicki, and you're about to learn how to grow from 6 00:00:18,973 --> 00:00:23,563 struggling solopreneur to successful virtual CEO of your own expert business. 7 00:00:24,403 --> 00:00:27,163 Your knowledge and skills can change lives and make the world a better place. 8 00:00:27,433 --> 00:00:29,953 Are you ready to hit the accelerator to scale your results and impact? 9 00:00:30,313 --> 00:00:32,083 And it's time to build your expert business? 10 00:00:39,992 --> 00:00:42,602 ​First, you're probably trying to work on nine different things in your 11 00:00:42,602 --> 00:00:46,142 online business at the same time, like tech funnels, building your program or 12 00:00:46,142 --> 00:00:49,682 supporting your customers and content creation and posting falls by the wayside. 13 00:00:49,742 --> 00:00:52,832 Second, you probably don't have a solid workflow that streamlines every 14 00:00:52,832 --> 00:00:54,992 step from idea to published content. 15 00:00:55,027 --> 00:00:57,907 From capturing ideas so you're never staring at a camera, not knowing what 16 00:00:57,907 --> 00:01:01,297 to say through to batch recording, free efficiency to always having a month's 17 00:01:01,302 --> 00:01:04,477 worth of content already done for those times when life throws a curve ball. 18 00:01:04,507 --> 00:01:06,997 Third, you probably don't have a content engine that repurposes 19 00:01:07,002 --> 00:01:08,197 your raw content for you. 20 00:01:08,227 --> 00:01:11,407 Your one piece a week and a few social media posts isn't enough anymore. 21 00:01:11,437 --> 00:01:14,227 You know you need much higher volume, but that it takes a lot of time and 22 00:01:14,227 --> 00:01:16,867 if you DIY all of that, something else will fall by the wayside. 23 00:01:16,867 --> 00:01:19,357 Most of us wind up struggling to create quantity and quality 24 00:01:19,357 --> 00:01:22,537 of content that we know we need because we're stuck in the DIY trap. 25 00:01:22,537 --> 00:01:25,387 That's where we let limiting beliefs like I'm the only one that can create 26 00:01:25,387 --> 00:01:29,437 all of my content or my content has to be perfect before I publish, or 27 00:01:29,617 --> 00:01:32,887 won't people be upset if they see the same content multiple times. 28 00:01:32,917 --> 00:01:36,067 Well, let's look at some current examples of online entrepreneurs who have seen 29 00:01:36,072 --> 00:01:37,837 big success from their organic traffic. 30 00:01:37,842 --> 00:01:40,237 Alex Hormozi has gone from minimal following two years 31 00:01:40,237 --> 00:01:41,767 ago to a million followers. 32 00:01:41,772 --> 00:01:44,047 It wasn't a fancy studio and equipment that got him there. 33 00:01:44,077 --> 00:01:45,907 He had that and completely stopped using it. 34 00:01:45,967 --> 00:01:49,477 What he did was build a content team around himself like Gary V has done. 35 00:01:49,627 --> 00:01:52,387 That turns his raw content into a huge volume of assets and. 36 00:01:52,932 --> 00:01:54,462 Vanessa Lau is another example. 37 00:01:54,522 --> 00:01:59,442 She's gone from zero to 250,000 Instagram followers and 650,000 YouTube 38 00:01:59,442 --> 00:02:01,002 subscribers in just three years. 39 00:02:01,062 --> 00:02:04,812 How she also has developed a content and social media team and a workflow that 40 00:02:04,812 --> 00:02:08,322 takes her raw content and turns it into dozens of assets and posts every week. 41 00:02:08,352 --> 00:02:11,202 These days, it takes 30 to 50 posts a week across all the major 42 00:02:11,262 --> 00:02:12,522 social networks to break through. 43 00:02:12,522 --> 00:02:13,212 How do they do that? 44 00:02:13,242 --> 00:02:15,732 Well, stick with me for the high end examples, and I'll show you how to 45 00:02:15,732 --> 00:02:17,232 get there without the giant budgets. 46 00:02:17,232 --> 00:02:20,382 Gary V spends over $200,000 a month on his content team. 47 00:02:20,617 --> 00:02:24,817 Alex Hormozi spends 70,000 a month, and Vanessa Lao spends about 20,000 a month. 48 00:02:24,817 --> 00:02:27,817 Now I can hear you yelling at me that you have nowhere near that kind of budget as 49 00:02:27,817 --> 00:02:29,797 a solopreneur course creator or coach yet. 50 00:02:29,827 --> 00:02:30,277 I get it. 51 00:02:30,277 --> 00:02:32,197 Neither do I, but look at those numbers more closely. 52 00:02:32,227 --> 00:02:35,017 Gary V spends 200,000 a month and has 10 million followers. 53 00:02:35,077 --> 00:02:37,957 Alex Hormozi spends 70,000 a month for about a million followers. 54 00:02:37,957 --> 00:02:39,817 Vanessa Laa spends about 20,000 a month. 55 00:02:39,837 --> 00:02:41,157 For her half a million followers. 56 00:02:41,187 --> 00:02:42,597 Do you see how it's roughly proportional? 57 00:02:42,627 --> 00:02:45,387 Yes, if you can spend more quickly, then you can grow more quickly, 58 00:02:45,417 --> 00:02:46,617 but check out the other direction. 59 00:02:46,647 --> 00:02:49,257 Instead of 20,000 a month, what if you invested 2000 a month 60 00:02:49,287 --> 00:02:50,787 instead of 500,000 followers? 61 00:02:50,787 --> 00:02:54,057 Maybe that gets you 50,000 followers, but with 50,000 followers, you can 62 00:02:54,062 --> 00:02:56,937 and should be making tens of thousands of dollars every month with courses, 63 00:02:56,937 --> 00:02:58,037 memberships, or coaching sales. 64 00:02:58,242 --> 00:03:01,242 So the real question is how do you get a high volume of quality content 65 00:03:01,242 --> 00:03:04,962 published every week for less than $2,000 a month to publish a high volume of 66 00:03:04,962 --> 00:03:08,292 high quality assets every week without you spending 10 to 20 hours on it? 67 00:03:08,292 --> 00:03:09,312 You need a content engine. 68 00:03:09,342 --> 00:03:10,212 What's a content engine? 69 00:03:10,242 --> 00:03:13,572 It's the team tools and systems that take a single piece of high value raw 70 00:03:13,572 --> 00:03:16,932 content that you record and turns it into 10 or more assets that get posted 71 00:03:16,932 --> 00:03:18,612 across five or more social networks. 72 00:03:18,642 --> 00:03:19,572 What does that really look like? 73 00:03:19,577 --> 00:03:22,542 It takes a content manager and editor and a social media scheduler. 74 00:03:22,572 --> 00:03:24,552 You work with a content manager on topics and. 75 00:03:25,012 --> 00:03:26,782 You work on the outlines and scripts for them. 76 00:03:26,812 --> 00:03:29,602 You record the raw content, say 10 minutes of video for each. 77 00:03:29,602 --> 00:03:32,482 An example would be how to get X benefit without Y struggle. 78 00:03:32,512 --> 00:03:33,232 And here's the key. 79 00:03:33,262 --> 00:03:35,272 Once the raw video is recorded, you are done. 80 00:03:35,332 --> 00:03:36,532 What happens next is magic. 81 00:03:36,532 --> 00:03:39,742 Your editor turns the video into several assets, long form, full video, 82 00:03:39,742 --> 00:03:43,372 an audio only version for a podcast, a text only version for a blog post. 83 00:03:43,372 --> 00:03:46,192 They also pull out several 60-second highlights and make vertical 84 00:03:46,192 --> 00:03:47,932 videos for reels and shorts. 85 00:03:47,962 --> 00:03:50,722 One raw recording from you is now 10 finished assets. 86 00:03:50,752 --> 00:03:52,462 Then your social media scheduler takes over. 87 00:03:52,462 --> 00:03:55,852 From the 10 assets they create some more like image quotes, carousels, and more. 88 00:03:55,852 --> 00:03:59,092 With all those assets, they schedule them across all your social media channels 89 00:03:59,092 --> 00:04:00,982 resulting in at least 50 posts each week. 90 00:04:01,012 --> 00:04:04,072 With a content engine in place, your total time investment for that output 91 00:04:04,077 --> 00:04:05,332 is less than four hours a week. 92 00:04:05,362 --> 00:04:08,092 If you are able to get 50 high value post published every week, 93 00:04:08,092 --> 00:04:09,382 would you grow your audience faster? 94 00:04:09,412 --> 00:04:12,202 If you had an audience of 10,000, 50,000 or a hundred thousand, 95 00:04:12,232 --> 00:04:13,312 would you be able to generate more? 96 00:04:13,697 --> 00:04:17,267 In my case, we got our first $15,000 client for a done with you program 97 00:04:17,267 --> 00:04:19,127 when my email list was just 46 people. 98 00:04:19,157 --> 00:04:22,097 So let me ask you, are you ready to follow a system that works and establish 99 00:04:22,097 --> 00:04:25,487 a content engine to dramatically increase your volume and quality of content 100 00:04:25,487 --> 00:04:26,747 to grow your audience and revenue? 101 00:04:26,777 --> 00:04:28,907 If you are it, then you're gonna wanna apply for the free private 102 00:04:28,907 --> 00:04:29,957 training I've just launched. 103 00:04:29,957 --> 00:04:32,867 In the training, I show you exactly how to use a three part framework 104 00:04:32,897 --> 00:04:36,227 I've developed to create high value and high converting content at scale 105 00:04:36,227 --> 00:04:37,487 without a huge time investment. 106 00:04:37,487 --> 00:04:40,807 I'll also reveal one other key element that's absolutely required for success. 107 00:04:40,807 --> 00:04:43,407 This training distills down what I've learned over 10 years in online 108 00:04:43,407 --> 00:04:46,317 business and working with six, seven, and eight figure online entrepreneurs. 109 00:04:46,317 --> 00:04:48,777 Click the link below this post to apply for the free training.