Todd Miller:

I'm Todd Miller of Isaiah Industries, manufacturer of specialty

Todd Miller:

metal roofing, other building materials.

Todd Miller:

Today I am joined by our creative director here at Isaiah and our

Todd Miller:

show co-host today, Ryan Bell.

Todd Miller:

Ryan, how's life going today?

Ryan Bell:

I'm doing well.

Ryan Bell:

How are you?

Todd Miller:

Good.

Todd Miller:

Well, I gotta tell you, I'm kind of excited.

Todd Miller:

I saw something, a major news piece just came across.

Todd Miller:

This is a major news.

Todd Miller:

Breakthrough scientists announced that they have successfully grown human

Todd Miller:

vocal cords in a laboratory setting.

Todd Miller:

The results speak for themselves else.

Ryan Bell:

Nice.

Todd Miller:

Okay, sorry.

Ryan Bell:

That's a pretty good one.

Todd Miller:

Bad anyway.

Todd Miller:

Shall we just jump into things?

Ryan Bell:

Yeah, let's dive in.

Ryan Bell:

I'm looking forward to this episode.

Todd Miller:

I am too.

Todd Miller:

You know, I've been enjoying these episodes lately where we've been

Todd Miller:

doing a little more focus on, uh, home improvement and home services

Todd Miller:

companies and things of interest to them.

Todd Miller:

And, uh, today's gonna continue in that vein.

Todd Miller:

Uh, so for today's show, we have Lawrence, Larry Closs, hailing from

Todd Miller:

the New Orleans, Louisiana area.

Todd Miller:

Uh, Larry is a very familiar name in the home improvement industry.

Todd Miller:

He's provided marketing and leadership advice and guidance for many top home

Todd Miller:

improvement and home services companies.

Todd Miller:

Uh, Larry was also the founder of New Bath.

Todd Miller:

Um, he owned a renewal by Anderson RBA franchise for many years.

Todd Miller:

Uh, he also founded Max Home, which operated both in Louisiana and Houston

Todd Miller:

as well as love Your Bath in Florida.

Todd Miller:

Having proven very well that he can lead organizations to

Todd Miller:

absolute pinnacles of success.

Todd Miller:

Larry now focuses on business and executive coaching through

Todd Miller:

his organization Cross coaching.

Todd Miller:

Um, Larry, welcome to Construction Disruption.

Todd Miller:

Truly honored to have you today and to dig into some great topics that

Todd Miller:

I know will benefit our listeners.

Larry Closs:

Yeah.

Larry Closs:

Good to be here, Todd.

Larry Closs:

I mean, we've known each other, think for, uh, 30 years, almost

Todd Miller:

It's, it's gotta be close to that.

Larry Closs:

just been about 30 years.

Todd Miller:

Right.

Todd Miller:

And I were just, I was trying to tell Ryan and yeah, I think, uh, if I remember you

Todd Miller:

spoke at that dealer meeting we had down outside of San Antonio at that resort.

Todd Miller:

Yep.

Larry Closs:

Yes, I did speak at one of your dealer meetings a long time ago.

Todd Miller:

Goes back.

Todd Miller:

Well, you know, over those years, Larry, um, really, I've always had

Todd Miller:

a huge amount of respect for you as an absolute creative genius.

Todd Miller:

And, and I have to tell you one of the things again, since we're talking

Todd Miller:

about 30 years ago, um, you were.

Todd Miller:

Probably the first one that really opened my eyes to the importance of lead

Todd Miller:

generation and how that can be done more effectively with creativity, knowing your

Todd Miller:

numbers, all those types of good things.

Todd Miller:

And, um, over the years you have been a marketing coach, uh, like we talked about

Todd Miller:

an entrepreneur and your own, uh, you've, uh, also been a life coach and all during

Todd Miller:

that time you've had this great journey through the world of home improvement.

Todd Miller:

I'm kind of curious, um.

Todd Miller:

Why do you feel that this off?

Todd Miller:

Uh, industry offers great opportunity for those who want to work hard and

Todd Miller:

build future and businesses, um, for themselves and their families.

Larry Closs:

That's a great question, Todd.

Larry Closs:

You know, I'm passionate about the answer to that, and the answer is.

Larry Closs:

That like there's low barriers to entry, right?

Larry Closs:

It's not hard to get into this business, but it's hard to succeed at it, right?

Larry Closs:

I've seen so many different people get in, apply themselves, work hard.

Larry Closs:

And have an incredible life.

Larry Closs:

Right.

Larry Closs:

And I remember actually when I met you before I was in home improvement,

Larry Closs:

I was in, I had an ad agency and I specialized in home improvement

Larry Closs:

companies and car dealerships, and I decided I wanted to go in business.

Larry Closs:

mean, the only way you get a car dealership is if your

Larry Closs:

dad or mom give you one.

Larry Closs:

There's a lot of industries like that.

Larry Closs:

You just don't get to go in them.

Larry Closs:

You can't just raise the money for a factory to create something.

Larry Closs:

But home improvement is something that a lot of people can get in and if, and if

Larry Closs:

they work hard and work smart, they can win at it and create an incredible life.

Larry Closs:

And there's not many places like that.

Larry Closs:

And you wanna, one of the.

Larry Closs:

Things that, uh, blows my mind is having started and home, having started it

Larry Closs:

with automotive and home improvement people, I would've never guessed 25

Larry Closs:

years later that the multiples paid to home improvement companies for sale

Larry Closs:

are way higher than car dealerships.

Todd Miller:

And I know we're gonna talk a little bit about that

Todd Miller:

later on, but that is phenomenal.

Todd Miller:

Uh, what's happening right now?

Todd Miller:

You, uh, as you talk about that and that entrepreneurial journey,

Todd Miller:

I think a little bit about Charlie Ell, uh, who you might have known.

Todd Miller:

He used to be an RRBA guy.

Todd Miller:

Um, but you know what amazing story he has too, of a guy that was just

Todd Miller:

a, a, not just, but you know, he is a factory guy, manufacturers, uh, guy

Todd Miller:

for Alcoa and suddenly decide to do his own thing and build a tremendous

Todd Miller:

legacy, uh, for him and his family.

Todd Miller:

Well.

Todd Miller:

Well, you know, as you went through that entrepreneurial journey yourself, um,

Todd Miller:

you know, in home improvement, what are some of the key things that you learned,

Todd Miller:

you know, down there in the trenches of your own businesses that you carry

Todd Miller:

with you today as you coach and guide others to success in their businesses?

Larry Closs:

I think the main one is that it's all people.

Larry Closs:

There was one point where I would say early in my career that,

Larry Closs:

hey, I'm in the leads business and I happen to install stuff.

Todd Miller:

Mm.

Larry Closs:

Um, that change as I got wiser, I'm in the people

Larry Closs:

business, that it happens to get leads that happen to install stuff.

Larry Closs:

mean, it's all about people.

Larry Closs:

It's all about finding the right people, keeping the right people,

Larry Closs:

finding more of the right people.

Larry Closs:

I mean, it's all about that.

Larry Closs:

It's, and it's all about keeping 'em happy.

Todd Miller:

That, that is really interesting because I think a

Todd Miller:

lot of people in home improvement still will say it's all about the

Todd Miller:

leads, it's all about marketing.

Todd Miller:

Um, but I love what you're saying there.

Larry Closs:

Yeah, no, it, it, look, it is about it, but, but, um, the right

Larry Closs:

people get you the right leads, right?

Larry Closs:

The right people close the right leads, the right people, install them correctly.

Larry Closs:

I mean, it's, we're in a people business to scale it.

Larry Closs:

It's about people and there's a lot of aspects to that.

Larry Closs:

As I said, keeping them, finding them, what.

Larry Closs:

I find a lot of people stumble at is as they grow, not

Larry Closs:

bringing the people on, right?

Larry Closs:

Someone has a business of a certain size and it's time to bring on a sales manager

Larry Closs:

and for any number of reasons, you don't want to give up the cash outta your pocket

Larry Closs:

or whatever it takes, and all of a sudden you're not bringing on a sales manager.

Larry Closs:

You're stuck in that role yourself.

Larry Closs:

You know, you have to be able to know when it's, when it is time to bring people on.

Larry Closs:

And by the way, it's usually time to bring people on.

Larry Closs:

Right when you're uncomfortable, right before it's time to actually

Larry Closs:

bring them on and, and then, you know, the, the work it takes, keeping

Larry Closs:

'em happy and keeping 'em motivated.

Todd Miller:

So, so one of the terms I often have used for you over

Todd Miller:

the years, Larry, maybe you didn't even know it, is that you are.

Todd Miller:

Absolutely though a creative genius when it comes to marketing and

Todd Miller:

lead generation, and I, I love that focus on people, but the fact is,

Todd Miller:

you are a genius at creativity.

Todd Miller:

And I'm kind of curious, what changes have you seen in business

Todd Miller:

and culture over the years, um, in, in those changes that you've seen?

Todd Miller:

Uh, do, do you still see that creativity plays a big role in the

Todd Miller:

success of home improvement companies?

Todd Miller:

Um, and if so.

Todd Miller:

What are some of the ways you suggest that companies tap into those creative

Todd Miller:

marketing ideas and practices?

Larry Closs:

Yes.

Larry Closs:

I think creativity plays an important, very important part in success.

Larry Closs:

I will add though that I think creativity, uh, not just in marketing.

Larry Closs:

Yeah, creativity in marketing is incredibly important.

Larry Closs:

to tap into that, generally outsource it, right?

Larry Closs:

I would generally say to outsource it and find the right people.

Larry Closs:

And I would also, I would say outsource it, not necessarily to the person who

Larry Closs:

has 10 other home improvement companies, outsource it to someone who might be

Larry Closs:

able to think outside the box for you.

Larry Closs:

Creativity, I think is very important in a lot of the other aspects.

Larry Closs:

Um, hiring, pay plans, um, growth strategies.

Larry Closs:

And then another way to tap into creativity I think, is make sure you

Larry Closs:

have some diversity on your team, right?

Larry Closs:

sure that your team looks, acts differently than you

Larry Closs:

and each other, right?

Larry Closs:

That diversity really plays a big part in it.

Todd Miller:

Because your customer base is gonna be very diverse, so you've gotta be

Todd Miller:

able to reflect that internally as well.

Todd Miller:

That makes sense.

Larry Closs:

Yes, and and I've seen that.

Larry Closs:

I've seen that really spark creativities in ways would not happen otherwise.

Todd Miller:

Mm-hmm.

Larry Closs:

Right?

Larry Closs:

Just would not happen otherwise.

Larry Closs:

When you have a group of diverse people in the room things off, or some things come

Larry Closs:

up that just surprise the heck out of you.

Todd Miller:

You know, a couple weeks ago we had the, uh, CEO and Founder of Florida

Todd Miller:

Window and Door, uh, on the show and.

Todd Miller:

You know, he talked about how their company had come up with this mascot

Todd Miller:

recently, or a couple years ago, and how that had really opened the doors

Todd Miller:

for them in terms of being able to generate more leads and have that

Todd Miller:

memorable fixture that people think of.

Todd Miller:

Um, they think of Shelly, the turtle now when they think of new windows and doors.

Todd Miller:

Well, let's talk, uh, switch a little bit and talk about.

Todd Miller:

Culture in a company.

Todd Miller:

And, you know, we talk about diversity and the importance of that, but um, I have to

Todd Miller:

think that as an executive and business coach, this idea of company culture

Todd Miller:

has to come up a lot for discussion.

Todd Miller:

So what tips do you have for business owners and leaders to shape and

Todd Miller:

maintain this strong positive culture?

Todd Miller:

Um, while at the same time doing all the com complex stuff they gotta keep

Todd Miller:

doing to keep the business going.

Larry Closs:

So a couple things.

Larry Closs:

One, I think culture is the most important thing in a business, and I

Larry Closs:

think culture is the most important thing that senior executives need to do.

Larry Closs:

Peter Drucker was the one who said, culture eats

Larry Closs:

strategy for breakfast, right?

Larry Closs:

The, the culture is more important than the strategy.

Larry Closs:

It is.

Larry Closs:

Probably the number one rule, the leader, the visionary, the head of

Larry Closs:

it needs to believe what I just said needs to live it and spend time on it.

Larry Closs:

A large percentage of his time on it.

Larry Closs:

have to make the time to spend on it.

Larry Closs:

can tell you when I was acquired, uh, like in the first

Larry Closs:

meetings, culture was brought up.

Larry Closs:

I feel strongly that I got a great price and a great partner

Larry Closs:

because of the culture I built.

Larry Closs:

And what's funny is when I still talk to them, they still discuss the culture

Larry Closs:

that we have there and how they try to instill it in other companies.

Larry Closs:

It takes the leader buying in.

Larry Closs:

That culture's important and it takes that leader spending time on it.

Larry Closs:

Right.

Larry Closs:

just, it, it, it's, it's that easy, right?

Larry Closs:

It's the same as customer satisfaction, right?

Larry Closs:

Like people say, you know, I just customer satisfaction so high.

Larry Closs:

I was always high at renewal by Anderson, which is just maniacal about it.

Larry Closs:

they'd ask how you do it?

Larry Closs:

Like, what are the secrets?

Larry Closs:

And the secrets are the person at the top has to give a crap.

Larry Closs:

Really, really care about it.

Larry Closs:

For instance, I would never send an email out about sales being up or down, I would

Larry Closs:

send emails to people in the company about customer service things, right?

Larry Closs:

Just when you focus and you really care about those things, it makes a difference.

Todd Miller:

Well, and that just filters down when it does.

Todd Miller:

Start with that focus in your leadership, uh, on culture.

Todd Miller:

Makes a lot of sense.

Larry Closs:

Let me add something too, Todd, is that the leader has

Larry Closs:

to be the one, the leader, not have to be the one the leader has

Larry Closs:

to buy in and spend time on it.

Larry Closs:

However, I'm a firm believer that as companies mature and as

Larry Closs:

they grow in size, the culture.

Larry Closs:

Needs to be developed by the people within the company.

Larry Closs:

For instance, I always had culture committees where people

Larry Closs:

would come together and work on mission, vision, values and things.

Larry Closs:

It, it was, so, it was, I don't wanna say that I'm saying that it's top down.

Larry Closs:

I actually think it's the opposite, that the leader has to buy into it and

Larry Closs:

it, when the leader buys in and makes it a focus, it grow from the bottom up.

Todd Miller:

That's good stuff.

Todd Miller:

I'm gonna be thinking about that tonight.

Todd Miller:

That's, uh, that's good advice there, Larry.

Todd Miller:

So, um, I'm curious for folks out there who are not working with you as

Todd Miller:

their coach, and I shall say not yet.

Todd Miller:

Um.

Todd Miller:

What practical advice do you have for them, um, to ensure that they are

Todd Miller:

leading their businesses with that kind of purpose and intentionality?

Todd Miller:

Um, seems like one of the things that our industry is notorious for is people

Todd Miller:

leading a business simply because they have a few years of experience and

Todd Miller:

doing it by the seat of their pants.

Todd Miller:

Um, so how does that executive make sure that they are always leading

Todd Miller:

with purpose and intentionality?

Larry Closs:

Honestly, Todd, I think you jumped ahead of yourself and I think

Larry Closs:

you somewhat answered your question.

Larry Closs:

I mean, really the key is to lead with purpose and intentionality, right?

Larry Closs:

And how do they make sure, like if they do that, and I would

Larry Closs:

suggest that it's written.

Larry Closs:

And I would suggest that purpose and intentionality in anyone's life who's

Larry Closs:

leading a home improvement company or any company, is written and tied to

Larry Closs:

personal values and personal goals.

Larry Closs:

Right.

Larry Closs:

But I, I, I, I think you have to, you hit it.

Larry Closs:

You have to lead with intentionality and purpose, and you have to know what

Larry Closs:

that is, and you have to like own it.

Larry Closs:

And by the way, this goes both ways.

Larry Closs:

As a coach and a consultant for years and still involved in the industry,

Larry Closs:

I've seen so many companies get to a certain point and stop, right?

Larry Closs:

4 million in sales, 6 million in sales, 10 million in sales, 30

Larry Closs:

million sales, whatever it is.

Larry Closs:

Hey, you know what?

Larry Closs:

There's no problem to that with that, as long as it's done with

Larry Closs:

purpose and intentionality, right?

Larry Closs:

I've seen so many people.

Larry Closs:

Who probably, if they would work with me as a coach say within five sessions, wow.

Larry Closs:

I'm completely happy with where I am.

Larry Closs:

I love my business with where I am, but I go to these conventions and I

Larry Closs:

go to these things and it's growth.

Larry Closs:

I gotta do this, I gotta do that.

Larry Closs:

I gotta be bigger, I gotta do this.

Larry Closs:

And so they get confused and they're not really following

Larry Closs:

their purpose or intentionality.

Larry Closs:

Right.

Larry Closs:

And, and like, it is fine to be that size as long as, and like

Larry Closs:

you're purposeful about it.

Larry Closs:

And it's fine to scale to a billion dollars if you're purposeful about

Larry Closs:

it and you know that's what you want.

Todd Miller:

You kind of alluded to it, you know, when you, someone

Todd Miller:

comes on a, a board as a client of yours and you're their coach, um.

Todd Miller:

What does that look like?

Todd Miller:

Is a lot of that going back to, Hey, what is your purpose here and what

Todd Miller:

is it you're trying to accomplish?

Todd Miller:

But what does that look like when you onboard a new client?

Larry Closs:

One of the first things that I'll do is do a personal values exercise.

Larry Closs:

Um, and have them develop the personal values.

Larry Closs:

I've had people where I talk about this, just say, no, no, no, no, no.

Larry Closs:

Boom, boom, boom, boom.

Larry Closs:

Or my personal values, and I have other people look at me, why?

Larry Closs:

Hey man, I, I, I, I called you 'cause, I, I need to get outta this whole

Larry Closs:

I, why are you going there?

Larry Closs:

Um, so a lot of times it will start with personal values.

Larry Closs:

You know, my coaching centers around, you know, helping people be happy and joyful.

Larry Closs:

And, and, and, and I want them to focus on that.

Larry Closs:

And I love businesses as a tool for that.

Larry Closs:

Many times it becomes the opposite.

Larry Closs:

I mean, it becomes the, the business is taking happiness and joy away.

Larry Closs:

And by no means does it have to.

Larry Closs:

Um, but coaching engagements will usually seriously revolve

Larry Closs:

initially around personal values.

Larry Closs:

And then we'll quickly get to what is it you really want?

Larry Closs:

Right?

Larry Closs:

And a lot of times I'll call this winning, like what does winning look like?

Larry Closs:

you in three to five years.

Larry Closs:

And I would say half my clients are blown away when they sit back and

Larry Closs:

they really go, well, wait a minute.

Larry Closs:

Like if I open five more offices, my kids are two and four, and if I open

Larry Closs:

five more offices in three or four years, how am I gonna be home more?

Larry Closs:

And what I really value is being home with my kids

Larry Closs:

trade off.

Larry Closs:

And you can't scale your business, but it might be a trade off in that, well,

Larry Closs:

maybe you should scale in a different way.

Larry Closs:

Maybe add products so you don't have to travel in your hometown, right?

Larry Closs:

Who knows what it is.

Larry Closs:

But it's those kind of things like set up what values are and what

Larry Closs:

does winning look like for you.

Larry Closs:

And then, and by, but I will never talk about winning in terms of business.

Larry Closs:

I'll always talk about winning in terms of someone's happiness.

Larry Closs:

Life, spirituality, family, whatever it is, and, and, and try to put that

Larry Closs:

first in that business serve that.

Todd Miller:

Love it.

Todd Miller:

Good stuff.

Todd Miller:

Well, I promise we were gonna come back to this and you had talked about earlier

Todd Miller:

with, you know, the multiples that a lot of home improvement businesses, home

Todd Miller:

services businesses are selling for.

Todd Miller:

Or, um, with a lot of private equity money coming in.

Todd Miller:

Um, I'm, I'm curious, I mean, if there's somebody out there and they're

Todd Miller:

running their business and they want that to be their end game to sell to

Todd Miller:

private equity, um, any specific things they should be doing to be able to

Todd Miller:

position their company best for that?

Todd Miller:

Or do you think you just drive forward and do the best you can with

Todd Miller:

your business in terms of culture?

Todd Miller:

Um, and, you know, then it ends up where it ends up.

Larry Closs:

No, you know what you do need to prepare and preparing is,

Larry Closs:

some of it's easy, some of it's hard.

Larry Closs:

One of the first steps, concrete steps is start getting your financial

Larry Closs:

statements either compiled or reviewed.

Larry Closs:

Compile is the lowest level that CPAs do reviews.

Larry Closs:

An ex audit is a, is the third.

Larry Closs:

Almost no one's gonna have their no one.

Larry Closs:

This under a billion dollars.

Larry Closs:

We'll have audited financial statements, but you know, even at

Larry Closs:

$5 million, start a compilation.

Larry Closs:

that done right.

Larry Closs:

It's not expensive.

Larry Closs:

It's not hard.

Larry Closs:

Not only does it, does it help with, uh, exit, it also gives you confidence

Larry Closs:

that you're doing your accounting right.

Larry Closs:

Um, next thing is, is man, you gotta replace yourself.

Larry Closs:

Private equity especially does not want to come in and see a business based

Larry Closs:

on one person owning, doing the work.

Larry Closs:

'cause they're about to give that person a bunch of money and they don't know

Larry Closs:

if that person's gonna stick around.

Larry Closs:

They might not want that person to stick around.

Todd Miller:

Right.

Larry Closs:

And if you don't have a good team, and if you're not

Larry Closs:

working on replacing yourself, you're, you're lowering your value.

Larry Closs:

And other than that, you know, I've heard so many things about product diversity.

Larry Closs:

I don't like run business that is not based on the, based on the

Larry Closs:

leader that has decent culture.

Larry Closs:

And, and, and oh, and by the way, uh, one other thing to add to

Larry Closs:

that is not just your accounting.

Larry Closs:

Make sure all your other numbers make sense.

Larry Closs:

Make sure the numbers that you're putting in for sales, marketing, all

Larry Closs:

the other things, leads make sense.

Larry Closs:

don't have, don't feel that they have to con conform to some standard that

Larry Closs:

private equity, but be able to sit in a room and say, these are the leads I got.

Larry Closs:

This is what I sold.

Larry Closs:

This is what I installed.

Larry Closs:

And know those numbers are correct.

Larry Closs:

They don't have to be correct in any certain way, but make sure they're correct

Larry Closs:

because I could tell you that alone.

Larry Closs:

Even more than accounting, private equity firms are used to going

Larry Closs:

in and seeing poor accounting.

Larry Closs:

Private equity firms will come in and say whatever.

Larry Closs:

We're putting our new accounting systems in they come in and they

Larry Closs:

don't feel that the owner or whoever knows what the numbers are, there's

Larry Closs:

no real feel for the numbers.

Larry Closs:

That's a huge red flag.

Todd Miller:

Very interesting.

Todd Miller:

And you know, one of the numbers I keep hearing more and more about today

Todd Miller:

is, uh, now I forget what what it is, but it's basically how much can an

Todd Miller:

installation crew produce in a day?

Todd Miller:

Um, what is that number?

Todd Miller:

And, uh,

Larry Closs:

Incredibly important.

Todd Miller:

yeah.

Larry Closs:

That was not, that was not as focused on, right.

Larry Closs:

Incredibly

Todd Miller:

right.

Todd Miller:

It, it wasn't years ago, you didn't think a whole lot about.

Larry Closs:

Oh, one other thing I'd like to add is, and this one is hard.

Larry Closs:

Be as legally compliant as you can.

Larry Closs:

It is impossible.

Larry Closs:

It is impossible to be a hundred percent legally compliant, right?

Larry Closs:

You're not gonna get every permit you need, you're gonna miss some.

Larry Closs:

Even if you're trying permit, people will tell you all the

Larry Closs:

time, worry about permits, right?

Larry Closs:

Like, you'll go to the permit office, don't worry about permits,

Larry Closs:

but they won't put it in writing.

Larry Closs:

Um, your EPA stuff, try to get it as right as you possibly can,

Larry Closs:

And as you grow, it more right.

Todd Miller:

And that sets you apart from your competition for one thing.

Todd Miller:

But it is also, you know, I have to imagine anyone in private equity

Todd Miller:

doesn't wanna step into a business that's going to have surprises.

Larry Closs:

No surprises.

Larry Closs:

No.

Larry Closs:

Yeah, no surprises.

Larry Closs:

And look if like, but no one, but also they don't expect small businesses

Larry Closs:

to be a hundred percent perfect a

Todd Miller:

Right.

Larry Closs:

Right, you're gonna have your credit card data might not be perfect.

Larry Closs:

I mean, all these things like, I mean, you're not, but if you're, and by the way,

Larry Closs:

even regulatory agencies are the same way.

Larry Closs:

Like when they come look at you, not trying is terrible.

Larry Closs:

and doing it right, 95% of the time is very much appreciated, You're gonna

Larry Closs:

make some mistakes, you might miss this.

Larry Closs:

Your doors might not be locked correctly or something.

Larry Closs:

However, generally fine with that.

Todd Miller:

I, I'm kind of curious for your thoughts on.

Todd Miller:

Consumer buying habits.

Todd Miller:

When you and I first knew each other years ago, I don't

Todd Miller:

know that Amazon even existed.

Todd Miller:

Um, but yet this whole Amazon culture has kind of, to me impacted how consumers

Todd Miller:

want to go about buying, uh, things.

Todd Miller:

And I, and I'm starting to see that spill over into home improvements as well.

Todd Miller:

Um, any thoughts on how company leaders a adjust to that?

Larry Closs:

So I sat on the advisory board of a very large home

Larry Closs:

improvement company for years, and this discussion had come up years ago.

Larry Closs:

Sadly my answer, Todd, is at my age I will even exit at any current companies

Larry Closs:

by the time that becomes a true issue.

Larry Closs:

Right.

Larry Closs:

I, I,

Todd Miller:

Fair enough.

Larry Closs:

I think, right?

Larry Closs:

I, so I think that it is definitely coming to a greater extent.

Larry Closs:

And I don't have an answer to it.

Larry Closs:

it's important, but I also know at my age and the tenure of my companies will

Larry Closs:

probably be, I will, I will have still, I mean, we have another good 10, 15 years

Larry Closs:

of baby boomers driving the economy,

Todd Miller:

Sure.

Todd Miller:

Yep.

Larry Closs:

the baby boomers are still gonna have someone to their house.

Todd Miller:

Yeah.

Larry Closs:

Beyond that, I can't tell you.

Larry Closs:

It's a concern, and I don't know how it's gonna, I don't

Larry Closs:

know how it's gonna shake out.

Todd Miller:

Well, any thoughts on AI and maybe your thoughts on that are kind of

Todd Miller:

similar, but any thoughts on how AI's, uh, impacting or going to impact us?

Larry Closs:

I don't have thoughts on how AI is gonna impact us, but

Larry Closs:

here's the analogy I like to use.

Larry Closs:

Um, when people are talking about AI now, and I was just recently in a talk in a

Larry Closs:

peer group about it, they were talking about, uh, how these chat, how like chat

Larry Closs:

GBT, how you prompt them and how you ask questions and how this all works

Larry Closs:

and the new ones that are coming out.

Larry Closs:

When I told them, I said, guys, it sounds like we're talking about

Larry Closs:

the beginning of internet and asking how we ask a OL something.

Larry Closs:

Okay.

Larry Closs:

But what we really need to get to is Uber.

Larry Closs:

What are the further applications of this that are going to do things

Larry Closs:

that we haven't even thought about?

Larry Closs:

'cause Uber is a complete consequence of the internet and

Larry Closs:

how connectivity and phones work.

Larry Closs:

Right?

Larry Closs:

But nobody is talking about that then.

Larry Closs:

And I think that's the kind of thing that you have to be constantly aware of.

Larry Closs:

Like what are the, like of course you can use AI to judge

Larry Closs:

your, your judge, your leads.

Larry Closs:

You can use AI to, to.

Larry Closs:

For instance, I'm a big fan and, and I'll give 'em a pitch of Rilla where you

Larry Closs:

record the conversations in the house.

Todd Miller:

Yep.

Larry Closs:

I'm a big fan of that for so many reasons.

Larry Closs:

It provides customer safety, like like, right?

Larry Closs:

We have to make sure our salespeople are saying the right things and nothing wrong.

Larry Closs:

I love it.

Larry Closs:

But then again, you put that through an AI filter and it

Larry Closs:

gives you all sorts of feedback.

Larry Closs:

There's all sorts of applications now that I think you have to stay on, but I

Larry Closs:

think that the applications that it really brings, we don't really understand yet.

Todd Miller:

Yeah, that's, I, I like that.

Todd Miller:

That's good.

Todd Miller:

And you kind of reminded me of something years ago when, yeah,

Todd Miller:

the internet first started.

Todd Miller:

Boy am I dating myself, but, um, one of the guy.

Todd Miller:

Here in the office saw me, um, searching for something probably on Yahoo, and I

Todd Miller:

searched in the form of a question and you know, he just thought that was hilarious

Todd Miller:

that I was searching by asking a question, but yet that's what we're doing today.

Todd Miller:

So I was ahead of my time.

Todd Miller:

That's all I can,

Larry Closs:

Yeah.

Todd Miller:

so.

Todd Miller:

What, any thoughts on who people should be paying attention to, obviously,

Todd Miller:

than yourself, other than yourself.

Todd Miller:

Um, any advice in terms of folks, people should be listening to

Todd Miller:

reading those types of things.

Larry Closs:

Um, God, I just, what's the right people on the bus book?

Todd Miller:

Oh, Jim Collins.

Todd Miller:

Yeah.

Larry Closs:

Jim Collins, uh, just seminal book e Myth Revisited.

Larry Closs:

and these aren't, I mean, the books that I read now are, are more things you talked

Larry Closs:

about intentionality, manifesting futures and things like that, that I'm concerned

Larry Closs:

with, but those are two books that Jim Collins and like E Myth Revisited, Michael

Larry Closs:

Gerber, that are completely needed.

Larry Closs:

never forget when I was a young person in business, I walked into a peer group.

Larry Closs:

I was, was in Vistage years ago.

Larry Closs:

I walked into a peer group.

Larry Closs:

And I said, guys, I, I need some time today.

Larry Closs:

I have to figure out if I have the right people on the bus.

Larry Closs:

And if you read the book, you know what I'm talking about in the right seats.

Larry Closs:

this older gentleman started laughing.

Larry Closs:

He's like, Larry, like, that's not something you solve.

Larry Closs:

That's not, you don't get the right people in the right seats and sit back like

Larry Closs:

you're gonna ask this question month.

Larry Closs:

He's like, you don't solve for this.

Larry Closs:

He's like, because what's gonna happen is they're gonna leave.

Larry Closs:

You're gonna grow the business.

Larry Closs:

Things are gonna happen.

Larry Closs:

Like you don't, just like, you can't come in, we can't just talk about

Larry Closs:

it once, you're always gonna worry.

Larry Closs:

Do I have the right people in the right seats?

Larry Closs:

Colin, that's a seminal book that I, as far as other people paying

Larry Closs:

attention to, not sure, right?

Larry Closs:

I, you know, there's economists and theorists that I pay attention to, but

Larry Closs:

I wouldn't necessarily suggest those.

Todd Miller:

Good stuff.

Larry Closs:

I do think just on a greater macroeconomic thing,

Larry Closs:

I am very bullish on American.

Larry Closs:

I think America has a couple years of tough times and is gonna really,

Larry Closs:

really be a boom town for for years.

Todd Miller:

We're glad to hear that, and I'm right there with you.

Todd Miller:

I agree.

Todd Miller:

I agree.

Todd Miller:

Well, Larry, this has been a privilege to have you with us

Todd Miller:

today and some great soundbites are gonna be pulled out of this.

Todd Miller:

Some great advice for our listeners.

Todd Miller:

Um.

Todd Miller:

Any final words of encouragement or advice that you have for, uh,

Todd Miller:

contractors out there to reach higher levels of success today?

Larry Closs:

Look, I would just say do it with intention, intentionality.

Larry Closs:

by the way, uh.

Larry Closs:

I learned long ago that not just people, but it's the systems too.

Larry Closs:

You get the right people in the right systems and you operate, right.

Larry Closs:

Operations is where it's at.

Todd Miller:

It goes back to Michael Gerber and what he started telling us 30

Todd Miller:

years ago, and it's, uh, holds true today.

Todd Miller:

Well, thank you.

Todd Miller:

Well, I gotta ask you before we close out, um, we're kind of too close to

Todd Miller:

the end of our business, end of things.

Todd Miller:

Are you willing to participate in our rapid fire questions?

Todd Miller:

These are just five questions just for you to give an off the cuff response.

Todd Miller:

Awesome.

Todd Miller:

Ryan, you wanna alternate questions?

Ryan Bell:

Yes, let's do it.

Ryan Bell:

You want me to go first?

Todd Miller:

Go for it.

Ryan Bell:

Okay.

Ryan Bell:

What's the best leadership book you've ever read?

Larry Closs:

dysfunctions of a team because it's actionable,

Larry Closs:

immediately actionable.

Todd Miller:

Good stuff.

Todd Miller:

I agree.

Todd Miller:

And you know, it's funny, I always have to laugh at, at Lencioni, 'cause when I first

Todd Miller:

started reading him, I hadn't heard him.

Todd Miller:

And I thought, you know, this guy is really serious and erudite.

Todd Miller:

And then I started seeing him speak places and I found out he

Todd Miller:

was just a complete goofball.

Todd Miller:

He's still extremely smart and brilliant, but what a, what a funny guy.

Larry Closs:

That's just, that's just great in that like all these

Larry Closs:

other books you can read and you might not be able to do it.

Larry Closs:

Five dysfunction as a team comes with workbooks.

Larry Closs:

All of a sudden you're doing it with your team, following a workbook and

Larry Closs:

you're, and leadership gets better.

Todd Miller:

Next question.

Todd Miller:

Uh, what is a product or service that you've acquired, um, in recent memory

Todd Miller:

that was a game changer for you?

Todd Miller:

Sort of a, oh, where's this been all my life type thing.

Larry Closs:

Infrared sauna.

Todd Miller:

Infrared sauna.

Todd Miller:

Tell me about that.

Larry Closs:

One.

Larry Closs:

I love it.

Larry Closs:

But what's crazy is I am, uh, M-D-V-I-P, which is the largest concierge medicine

Larry Closs:

group in the country, had just come out in like their five recommendations of

Larry Closs:

longevity and health as infrared saunas.

Larry Closs:

all the studies and, and how it, like, how me with inflammation rest, everything,

Larry Closs:

like a massive fan of infrareds.

Todd Miller:

Wow, so right, right here in Ohio right now, it feels like

Todd Miller:

you're as sauna when you go outside.

Todd Miller:

But is infrared sauna a daily thing or what is this?

Larry Closs:

A couple times a week.

Todd Miller:

Okay.

Ryan Bell:

Maybe you've answered

Ryan Bell:

the third question here already, but how do you recharge after a long week?

Larry Closs:

I don't have long weeks.

Larry Closs:

I'm retired.

Todd Miller:

Good for you.

Todd Miller:

Well, I'll go onto the next question.

Todd Miller:

Um, what is one habit that you've acquired or you've developed that you

Todd Miller:

think enhances your effectiveness?

Todd Miller:

Something that, you know, you've discovered, Hey, I just gotta make

Todd Miller:

this a regular part of my life.

Larry Closs:

I, I'm gonna tell you, I really wanna think of the

Larry Closs:

man's name, who, who taught it.

Larry Closs:

He's one of the premier speakers at Vistage, handwritten thank you notes.

Larry Closs:

And, and the secret to handwritten thank you notes is you keep them

Larry Closs:

sitting on your desk in front of you.

Larry Closs:

You put them there.

Larry Closs:

And I write, I buy my stationary from a very fancy hoity-toity

Larry Closs:

stationary store in New Orleans.

Larry Closs:

And they flat out tell me they, you write more hand, hand notes than any

Larry Closs:

like rich old lady in New Orleans.

Todd Miller:

Except for you.

Larry Closs:

and it is.

Larry Closs:

Look, it's a couple minutes a week.

Larry Closs:

It changes people's, changes, people's attitude and like do it, start it.

Larry Closs:

Start somewhere.

Larry Closs:

But the key to it he teaches is have them as the sole thing on your desk.

Larry Closs:

I have my computer, like a light.

Larry Closs:

And then I have thank you cards that I stare at

Todd Miller:

Wow.

Todd Miller:

I love that.

Todd Miller:

I love it.

Todd Miller:

Good, good stuff.

Todd Miller:

I may have a thank you note or two from you from years ago now.

Larry Closs:

might have a thank you note from me from, I have probably

Larry Closs:

written you, thank you notes.

Ryan Bell:

Okay.

Ryan Bell:

Last question here.

Ryan Bell:

Or what is your favorite meal?

Todd Miller:

Love that.

Larry Closs:

One side of my family's from Maine.

Larry Closs:

That's an easy one.

Todd Miller:

Good answer.

Todd Miller:

Well, Larry, thank you again.

Todd Miller:

You are making a difference out there.

Todd Miller:

You always have and you continue to be.

Todd Miller:

And, um, thank you for being a great part of this great industry.

Todd Miller:

We've worked together.

Todd Miller:

And so for those who want to learn more, um, or to connect with you about your

Todd Miller:

consulting and coaching, uh, what's the best way for them to do that?

Larry Closs:

closscoaching.com.

Larry Closs:

Just Closs coaching or LinkedIn.

Larry Closs:

Look me up Lawrence Closs on LinkedIn.

Larry Closs:

Either way you can get me.

Todd Miller:

Come to you that way.

Todd Miller:

Good stuff.

Todd Miller:

Well, we're gonna put that in the show notes and we very much

Todd Miller:

encourage folks to reach out.

Todd Miller:

Thank you again for being on the show, Larry.

Todd Miller:

This has been great.

Todd Miller:

Well, thank you so much for tuning into this episode of Construction Disruption

Todd Miller:

with Executive Coach Marketing genius and home improvement expert Larry Kloss.

Todd Miller:

Please watch for future episodes of our podcast.

Todd Miller:

We always have great guests.

Todd Miller:

Don't forget to leave a review on Apple Podcast or give us a thumbs up on YouTube.

Todd Miller:

Um.

Todd Miller:

In the meanwhile though, keep on disrupting, keep on challenging, keep

Todd Miller:

on looking for better ways of doing things, and don't forget to have a

Todd Miller:

positive impact on everyone you encounter.

Todd Miller:

Um, bless them, make them smile, encourage them.

Todd Miller:

Um, so in the meanwhile, God bless and take care.

Todd Miller:

This is Isaiah Industries signing off until the next episode

Todd Miller:

of Construction Disruption.