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Gift biz unwrapped episode 336.

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And where e-commerce is really going to help is that you

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can do everything from your home and you can continue to

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sell things online.

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Even while you're at a farmer's market Attention.

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Gifters bakers,

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crafters, and makers pursuing your dream can be fun.

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Whether you have an established business or looking to start one.

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Now you are in the right place.

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This is gift to biz unwrapped,

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helping you turn your skill into a flourishing business.

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Join us for an episode,

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packed full of invaluable guidance,

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resources, and the support you need to grow.

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Your gift biz.

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Here is your host gift biz gal,

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Sue moon Heights.

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Hi there,

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it's Sue and welcome to this week's show today.

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I'm going to give you a new option to get support

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for the many,

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many things you have to do in your business.

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But before we get into that,

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I want to give you an update on what's going on

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in my private Facebook community gift biz breeze.

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It's time to update the buzz book.

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And if you're interested in being included,

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now's the time to submit your information.

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It's totally free.

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The buzz book is a compilation of small handmade business owners

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like you and provides a way for you to support each

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other. You can do this of course,

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by purchasing from one another,

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but it goes deeper than that.

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The main goal is to provide a way to connect with

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people who make similar products to yours so that you can

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discuss the nuances of your industry.

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It's a way to easily find and get in touch with

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fellow Breezers,

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who are also in your local area.

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So you can get together for coffee or even establish a

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formal schedule for networking or meetups.

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It's also a way to create collaborations.

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I've seen local brick and mortar shops reach out to regional

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makers to display their products in store,

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helping increase visibility for both of them.

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I've also watched Breezers get together and do virtual shopping shows,

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offering different,

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but compatible products,

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thereby getting exposure to each other's audiences and let's face it.

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This going live thing is a whole lot easier when you

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do it with somebody else,

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the things we can do together through our connections is far

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greater than what we can achieve on our own.

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And the buzz book facilitates that.

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And again,

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it's totally free for more details and to learn how to

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be listed.

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Join the gift biz breeze,

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Facebook group,

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all the details.

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Along with a video,

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talking more about the program are right there,

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separated in a special guide for easy access.

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Okay, let's move on to today's show covering how to be

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more efficient in your business,

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how to tackle all the things without it,

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having to be only doing it all the time.

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You need to be able to have a social life outside

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your business,

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you know,

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and sometimes it feels like that's just absolutely impossible.

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Well, help is on the way I like to free flow

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the conversations.

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And in this chat,

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I do something I've never done before I create a fictitious

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company and we role-play through how this small business owner can

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use the solutions presented here to run her business easier and

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even more important most effectively so that she can produce the

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greatest results.

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I am really excited today to introduce you to Georgia UB

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Dolla of spring bot spring bot enables growing e-commerce businesses to

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manage their email marketing and paid advertising in a single platform.

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Georgia started with the company about two and a half years

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ago as an onboarding manager on the customer success side.

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In her role,

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she helped email businesses navigate the platform and consulted with them

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on marketing best practices.

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Today she's a lead senior account manager,

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working closely with clients to ensure they are maximizing the features

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available to them.

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On the spring bot platform.

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I learned about this program through one of my makers MBA

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VIP's so shout out to Sheila of heavenly treats for you.

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Once I researched spring bot,

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I knew that I wanted to bring this option to your

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attention too.

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So here we go,

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Georgia. Welcome to the gift biz on wrapped podcast.

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Thank You so much.

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Thank you for having me.

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I am really excited to dive into all my questions about

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spring bot.

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And like I said before,

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share with everybody what this is all about.

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But before we do,

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I have a traditional question that we do on every single

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show here.

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And that is to have you describe yourself different than I

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just did in your intro through a motivational candle.

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So if you were to create a candle that would speak

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to you with a color and some type of a quote

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or a motto,

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what would your candle look like?

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So my candle would probably smell something like a eucalyptus,

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a very calming scent.

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I tend to be very calm in stressful situations.

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So I enjoy having that in my home.

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It would probably be a white candle and the quote would

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be something like the pessimist sees difficulty in every opportunity,

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but the optimist sees opportunity in every difficulty.

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And I think that's something that I always like to live

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life by not seeing situations as what's wrong with this,

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but more of an opportunity to try and fix it.

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And that's something that we also talk about a lot spring

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bought as a company.

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We always see problems as opportunities.

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We don't say we have an issue or something we need

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to fix.

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It's always spun around as a opportunity to improve and learn,

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Right. To be optimistic about being able to solve whatever the

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situation is.

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Right. I'm just curious.

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Do you think that people are programmed to be one way

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or another?

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I do think it's a mindset.

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It's hard for me too,

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because I feel like everyone else in my family is more

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of the pessimist side.

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So I don't know where I came out with the optimistic

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side of seeing situations,

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but I do think it's something that you learn.

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You either can be in a bad mood dealing with difficult

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situations, or you can take them in stride.

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So I prefer the latter.

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I agree.

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Well, we're going to get along famously because I am also

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a very optimistic and positive person,

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but I just think it with some of the people that

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I work with,

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I can categorize each and every one in one way or

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another. And just by observation,

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cause obviously I'm not in their heads,

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but I think that they just put up and it's a

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little bit more of a challenge if they think more glass,

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half empty type versus glass half fall.

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And that's really also interesting to hear that you guys have

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acknowledged that as a culture in spring bot to really approach

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things in that certain manner.

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So I'm already feeling really,

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really good about that.

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Okay. Share with me a little bit about your journey and

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what you did before spring bot and what attracted you to

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join the company.

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So I graduated with a PR and marketing degree.

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So my first job out of college was actually a public

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relations specialist at a food and beverage company.

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So we handled food and beverage clients from all around Atlanta

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and did their PR and their marketing.

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So it's similar to kind of where I'm at now in

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terms of,

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I worked closely with clients there,

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but it was a little bit more on the creative side,

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the PR side,

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because I would have to write press releases,

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draft social media posts and things like that.

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Whereas at spring bot I'm more consulting on those types of

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things. I'm consulting on what best practices are for your social

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media channels,

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what you should be doing in terms of marketing,

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how you should position your emails.

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And I'm not actually doing it for the customer.

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And I've,

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wasn't familiar with customer success until I came to spring bot,

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but I found that this is really the perfect role for

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me in terms of it's a combination of kind of what

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I was doing before and a little bit more of what

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I want to do,

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which is the consultative approach to helping businesses grow well.

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I love what you're saying,

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because from an experience background,

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you have done it.

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So I think your credibility and your understanding of what your

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customers are encountering,

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you know,

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that more because you've already done that.

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You've been there versus someone who just comes in and is

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trained to do a certain task or is told what best

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practices are.

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All of that you've actually lived it.

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So I think bringing in that experience,

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and I didn't know that about you,

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so that's impressive.

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And just another good layer for our conversation here today.

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What was it about spring bot that made you look and

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say, yeah,

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this is where I want to spend hours and hours and

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hours of my life.

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Spring bot wins kind of the awards every year for best

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places to work.

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So that's something I was really looking for.

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Cause I was just looking for,

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I'm going to spend the majority of my time somewhere working.

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I want it to be somewhere where I enjoy somewhere where

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I feel supported somewhere where I can grow.

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And I have a clear career path and in my research

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of spring bot and then throughout the interviews that I did,

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I met with a lot of people from the team and

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everyone just talked about the company culture and how supportive the

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environment was.

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And so that's really what attracted me to spring bot in

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the first place was that,

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And you're still relatively new two and a half years ago.

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So you've got a lot of things that you can help

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impact as the company continues to grow.

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But spring park has been around for eight years.

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So we're a much newer company.

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We're still somewhat in the startup phase,

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kind of at the cusp of graduating from that startup field.

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From the time that I started at spring by I look

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back at what the platform looked like.

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The email tools we used to offer two and a half

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years ago are nowhere near what we offer.

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Now. We are constantly adding new features and we're constantly improving

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on certain things that happen with any growing technology business.

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You know,

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you're going to experience bugs,

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you're going to experience glitches.

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We take the feedback from our customers and work to improve

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the product.

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So it's a totally different product that it was when I

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even started Well in eight years,

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it is a young company and you're kind of in on

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the ground floor.

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They've got some things up and rolling by the time you

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entered in,

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but there's a lot of opportunity.

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I'm thinking for you to impact based on your past experience

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and where you see things going in the future,

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et cetera.

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So that's really exciting.

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And that's where one of my favorite aspects of the customer

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success role is,

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is that we are really on the front lines.

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We are the ones talking to customers day in and day

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out, and they are not shy about telling us their feedback

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on what's good and what's not.

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And it's our responsibility to really take that feedback back to

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the team.

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So are you guys hearing this from other customers seems to

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be something that they're really looking for.

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And then we take that back to our leadership team,

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back to the development team so that we can work on

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making a better product for our customers.

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So let's bring this down to the individual business owner level

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right now,

267
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I'm going to pretend like I'm someone coming to you and

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considering your services.

269
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I think that would be a fun way for us to

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share what spring bot is all about and make it really

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relatable to our listeners.

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Okay. So I make dog biscuits.

273
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I make them out of my house,

274
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my businesses growing.

275
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I have not hired any employees yet because that makes me

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super nervous,

277
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but I'm getting to the point where I'm probably going to

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need to,

279
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I might need to start looking at some help with making

280
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my products,

281
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but they're all natural.

282
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I want to keep control.

283
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So right now I am not planning on producing them through

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a factory,

285
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maybe some type of outside production place,

286
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but I want to keep control.

287
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I've done social media and kind of dabbling in Facebook and

288
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Instagram, no idea where Pinterest would fit in,

289
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but I don't have time for it.

290
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Anyway, I go out to craft shows and farmer's markets.

291
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That's the way I'm usually selling.

292
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Yeah, I know I'm supposed to be getting email addresses,

293
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but if I'm honest,

294
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I haven't done that.

295
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Well, maybe I have 20 people on my list.

296
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I'm not sure advertising.

297
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Why would I advertise?

298
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Like Facebook should be able to give me the ads for

299
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free. That's what I hear should be happening.

300
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And so I heard about spring bot,

301
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people are saying really good things about it,

302
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but I don't understand how it would apply to my business.

303
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So Georgia,

304
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can you help me out?

305
00:12:29,200 --> 00:12:33,070
Yes, you are really one of our ideal customers because you're

306
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at the cusp of growing beyond what you can do on

307
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your own.

308
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So you've done a great job at setting up some foundational

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tools like getting into those farmer's markets to start growing your

310
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brand awareness or selling your products.

311
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But you're not going to be able to go to farmer's

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markets all the time.

313
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And where e-commerce is really going to help is that you

314
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can do everything from your home and you can continue to

315
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sell things online while even while you're at a farmers.

316
00:12:58,630 --> 00:12:59,200
You're right.

317
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Because sometimes the weather interrupts and we have a bad show

318
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or certain times of the year,

319
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we don't even have farmer's markets in my area.

320
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So you're absolutely right.

321
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Imagine if something like a pandemic happens and you can't,

322
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that would Never happen.

323
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And all farmer's markets get shut down for a full year.

324
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People are relying on the e-commerce side of their business,

325
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more and more.

326
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And as a small business owner,

327
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time is money.

328
00:13:26,980 --> 00:13:30,610
So the biggest thing for you to do is implement some

329
00:13:30,610 --> 00:13:35,050
time-saving and cost-effective marketing tools into your marketing plan.

330
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You don't have to break your bank,

331
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spend thousands of dollars on a agency or hire a full-time

332
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person just yet.

333
00:13:42,400 --> 00:13:47,080
You can automate a lot of great features to help reach

334
00:13:47,080 --> 00:13:47,740
your audience,

335
00:13:47,800 --> 00:13:51,160
even when you are not physically at a farmer's market.

336
00:13:51,880 --> 00:13:53,350
That sounds interesting to me.

337
00:13:53,380 --> 00:13:55,330
And I also forgot to tell you,

338
00:13:55,360 --> 00:13:57,730
I do have a Shopify site,

339
00:13:57,730 --> 00:13:59,620
but I'm not really doing a lot with it.

340
00:13:59,890 --> 00:14:01,690
I have a couple of products up there.

341
00:14:01,990 --> 00:14:04,450
Not much traffic is coming to it.

342
00:14:04,450 --> 00:14:04,630
I mean,

343
00:14:04,630 --> 00:14:05,500
it works fine.

344
00:14:05,500 --> 00:14:07,540
I probably could make it look nicer,

345
00:14:07,780 --> 00:14:09,760
but I do also have that,

346
00:14:09,790 --> 00:14:11,650
but it's not really doing anything for me either.

347
00:14:11,920 --> 00:14:15,070
So when we first take on customers,

348
00:14:15,100 --> 00:14:18,400
we really focus on what their site traffic is.

349
00:14:18,700 --> 00:14:21,310
The reason for that is site traffic.

350
00:14:21,310 --> 00:14:23,860
Pretty much determines how many sales you're going to get.

351
00:14:23,860 --> 00:14:24,700
To an extent.

352
00:14:24,970 --> 00:14:28,090
If you have a hundred people visiting your website a month,

353
00:14:28,120 --> 00:14:31,120
the amount of people you're going to convert from your website

354
00:14:31,120 --> 00:14:33,490
is much lower than if you had 5,000

355
00:14:33,490 --> 00:14:34,990
people coming to your website a month.

356
00:14:35,260 --> 00:14:39,910
So we approach all of our consultating on what types of

357
00:14:39,910 --> 00:14:42,130
features you should have in your package and what you should

358
00:14:42,130 --> 00:14:45,940
really be focusing your money on based on a pyramid.

359
00:14:46,210 --> 00:14:49,240
You first have to get people to your website.

360
00:14:49,270 --> 00:14:52,160
That is the biggest part of the marketing funnel.

361
00:14:52,430 --> 00:14:55,100
Once you start to drive new people to your website,

362
00:14:55,130 --> 00:14:58,760
then you need to start doing things like collecting emails,

363
00:14:59,030 --> 00:15:01,040
sending them automated emails,

364
00:15:01,040 --> 00:15:04,670
to continue to engage with them as they move up through

365
00:15:04,670 --> 00:15:05,600
the marketing funnel.

366
00:15:05,840 --> 00:15:08,870
So the marketing funnel starts out at the traffic level and

367
00:15:08,870 --> 00:15:12,170
kind of dives into the retargeting level where you're following people

368
00:15:12,170 --> 00:15:13,220
around. This is where,

369
00:15:13,250 --> 00:15:14,330
when you leave a website,

370
00:15:14,390 --> 00:15:16,670
you might get an email from them or you might get

371
00:15:16,760 --> 00:15:18,410
advertising on Facebook.

372
00:15:18,740 --> 00:15:19,670
That's the next step.

373
00:15:19,790 --> 00:15:22,610
Once you've built that traffic up and then the final step

374
00:15:22,610 --> 00:15:23,660
is to convert.

375
00:15:23,690 --> 00:15:27,110
So it takes a while to move people through the marketing

376
00:15:27,110 --> 00:15:27,950
funnel. Most,

377
00:15:28,250 --> 00:15:33,110
most consumers require 12 to 15 touch points before they actually

378
00:15:33,110 --> 00:15:36,350
convert. So it's important that you have a lot of automated

379
00:15:36,350 --> 00:15:40,040
tools in place to help reach them when you're not available

380
00:15:40,040 --> 00:15:42,170
to send them an email personally,

381
00:15:42,170 --> 00:15:43,310
or again,

382
00:15:43,340 --> 00:15:45,710
be at the farmer's market to really convince them to make

383
00:15:45,710 --> 00:15:46,400
that purchase.

384
00:15:46,910 --> 00:15:49,970
Okay. So now I'm going to revert back to myself because

385
00:15:49,970 --> 00:15:53,300
that was really hard during that kind of role-playing because I

386
00:15:53,300 --> 00:15:55,280
wanted to say some other things too.

387
00:15:55,730 --> 00:15:57,950
Okay. So now let's analyze this person.

388
00:15:58,220 --> 00:15:59,540
I think this could be interesting.

389
00:15:59,540 --> 00:16:03,620
So you were talking specifically about e-commerce,

390
00:16:03,650 --> 00:16:06,950
but this person who makes dog biscuits also has a lot

391
00:16:06,950 --> 00:16:08,060
of face-to-face presence.

392
00:16:08,090 --> 00:16:08,630
And gosh,

393
00:16:08,660 --> 00:16:09,740
I saw this in 20,

394
00:16:09,740 --> 00:16:11,000
20 all the time,

395
00:16:11,000 --> 00:16:14,690
like people were caught unaware because they were out face-to-face,

396
00:16:14,690 --> 00:16:15,680
that's what they love.

397
00:16:15,710 --> 00:16:17,720
That's part of the reason why they have their businesses,

398
00:16:17,720 --> 00:16:19,490
because interacting with people,

399
00:16:19,640 --> 00:16:21,470
getting that immediate payback,

400
00:16:21,500 --> 00:16:23,240
because they collect the money.

401
00:16:23,240 --> 00:16:24,440
There's no shipping,

402
00:16:24,740 --> 00:16:25,220
you know,

403
00:16:25,340 --> 00:16:26,870
so they miss all of that.

404
00:16:26,900 --> 00:16:31,970
But now most people understand that they should have an e-commerce

405
00:16:31,970 --> 00:16:33,170
element to it as well.

406
00:16:33,200 --> 00:16:34,940
For all the reasons we already know.

407
00:16:34,940 --> 00:16:37,640
I don't have to restate them here because now things are

408
00:16:37,640 --> 00:16:38,630
starting up again.

409
00:16:38,690 --> 00:16:41,420
And we are going back out to shows and farmer's markets

410
00:16:41,420 --> 00:16:42,020
and all of that.

411
00:16:42,260 --> 00:16:45,770
Could I collect email addresses in my booth and add them

412
00:16:45,770 --> 00:16:47,300
into my email list?

413
00:16:47,600 --> 00:16:49,580
You should Absolutely do that.

414
00:16:49,940 --> 00:16:51,890
Okay. As long as I've told them that,

415
00:16:51,890 --> 00:16:52,640
that's what I'm doing.

416
00:16:53,300 --> 00:16:56,330
And I think the best way to do it is to

417
00:16:56,390 --> 00:16:59,810
offer some kind of prize and say,

418
00:16:59,870 --> 00:17:00,920
enter your email address,

419
00:17:00,950 --> 00:17:04,010
subscribe to our email list and have a chance to win

420
00:17:04,010 --> 00:17:07,010
something, because they're going to be more likely to put it

421
00:17:07,010 --> 00:17:08,960
in their email address if they have a little bit of

422
00:17:08,960 --> 00:17:09,740
an incentive.

423
00:17:10,010 --> 00:17:12,230
And they're also probably not going to say no to you,

424
00:17:12,230 --> 00:17:13,100
to your face.

425
00:17:13,100 --> 00:17:15,860
If they're looking at purchasing your product and you ask them

426
00:17:15,890 --> 00:17:16,910
for their email address,

427
00:17:17,180 --> 00:17:18,980
they're most likely when it's face to face,

428
00:17:18,980 --> 00:17:19,940
they're going to give it to you,

429
00:17:20,270 --> 00:17:20,660
right? Well,

430
00:17:20,660 --> 00:17:21,770
when they're a customer,

431
00:17:21,800 --> 00:17:23,180
they probably are going to give it.

432
00:17:23,180 --> 00:17:25,370
And legally you can add them to your email list.

433
00:17:25,400 --> 00:17:26,840
They've been a customer of yours,

434
00:17:26,960 --> 00:17:30,050
kind of thinking of the old cam spam act type thing.

435
00:17:30,200 --> 00:17:31,760
But if you do a sweepstakes,

436
00:17:31,760 --> 00:17:35,780
then you just make sure that you say enter the sweepstakes

437
00:17:35,810 --> 00:17:37,580
and then you'll also be added.

438
00:17:37,580 --> 00:17:40,190
So you'll see all the latest styles and new promotions,

439
00:17:40,190 --> 00:17:42,950
but somehow you have to have it stated somewhere that you're

440
00:17:42,950 --> 00:17:43,820
actually adding it.

441
00:17:43,820 --> 00:17:46,100
You just can't take lists of people because you have their

442
00:17:46,100 --> 00:17:47,130
email and add them in.

443
00:17:47,160 --> 00:17:48,650
You have to tell them what you're doing,

444
00:17:48,960 --> 00:17:52,710
right? Cause We also really want to focus on a healthy

445
00:17:52,740 --> 00:17:53,850
subscriber list.

446
00:17:53,850 --> 00:17:57,120
You don't want to do anything like we've seen customers come

447
00:17:57,120 --> 00:17:59,430
in with a huge email list and they say that they

448
00:17:59,430 --> 00:18:01,170
bought the email addresses.

449
00:18:01,470 --> 00:18:04,080
And then we asked them what their open rates are,

450
00:18:04,080 --> 00:18:07,320
unsubscribed rates and their open rates are at 1%,

451
00:18:07,350 --> 00:18:09,600
which is well below the industry average,

452
00:18:09,600 --> 00:18:12,930
which is usually around 15 to 20% on the open rates.

453
00:18:13,230 --> 00:18:15,360
And then the unsubscribed rates were really high.

454
00:18:15,360 --> 00:18:18,870
So when you get into a place where you're sending a

455
00:18:18,870 --> 00:18:22,350
lot of emails to people that are not engaging,

456
00:18:22,380 --> 00:18:24,360
so you have a really unhealthy list.

457
00:18:24,600 --> 00:18:28,620
It's really hard to get out of that because email providers

458
00:18:28,620 --> 00:18:30,840
like Gmail see you as Fanny.

459
00:18:31,110 --> 00:18:35,370
So now even people who subscribe to your newsletter might not

460
00:18:35,370 --> 00:18:37,350
be getting your emails because they might be going straight to

461
00:18:37,350 --> 00:18:40,110
the spam folder because you've been sending emails to a bad

462
00:18:40,110 --> 00:18:42,450
list. So that's something we always say to avoid.

463
00:18:42,500 --> 00:18:45,690
I don't buy lists first off for sure.

464
00:18:45,690 --> 00:18:48,630
Cause you don't know the quality of the list and honestly,

465
00:18:48,690 --> 00:18:53,160
a hundred dollar email list that is quality people who are

466
00:18:53,160 --> 00:18:57,600
really interested in your product is way better than a 5,000

467
00:18:57,660 --> 00:19:00,660
email list that you have no idea who those people are.

468
00:19:00,930 --> 00:19:02,370
Absolutely. For sure.

469
00:19:02,370 --> 00:19:03,210
That's the case.

470
00:19:03,480 --> 00:19:03,810
All right.

471
00:19:03,810 --> 00:19:06,690
So I have some emails and I'm going to attract them

472
00:19:06,690 --> 00:19:09,180
more. The shows that's really smart.

473
00:19:09,240 --> 00:19:09,660
And I,

474
00:19:09,720 --> 00:19:12,120
it's not that hard for me to do and let's face

475
00:19:12,120 --> 00:19:13,080
it. We've said this before.

476
00:19:13,080 --> 00:19:16,350
We've talked a lot about email marketing here already Georgia,

477
00:19:16,650 --> 00:19:18,810
but it's worth just to saying again,

478
00:19:18,840 --> 00:19:22,470
that people are very protective now over their emails.

479
00:19:22,740 --> 00:19:24,120
So if you just say,

480
00:19:24,150 --> 00:19:26,100
Hey, let me add you to my newsletter.

481
00:19:26,400 --> 00:19:27,540
They know darn well,

482
00:19:27,570 --> 00:19:29,040
it's not as adding to the newsletter.

483
00:19:29,040 --> 00:19:30,210
Now you're going to promote to them.

484
00:19:30,210 --> 00:19:31,440
They're going to get sales campaigns,

485
00:19:31,440 --> 00:19:31,860
et cetera,

486
00:19:31,860 --> 00:19:32,280
et cetera.

487
00:19:32,280 --> 00:19:35,130
So you want to do something that entices them and makes

488
00:19:35,130 --> 00:19:35,820
them interested.

489
00:19:35,820 --> 00:19:39,090
It's worth it enough for them to give the email.

490
00:19:39,690 --> 00:19:43,500
Correct. And going back to the e-commerce side,

491
00:19:43,500 --> 00:19:46,260
what you would want to launch on your Shopify site is

492
00:19:46,260 --> 00:19:48,840
a pop-up with some sort of incentive.

493
00:19:49,080 --> 00:19:50,910
So when people land on the website,

494
00:19:50,940 --> 00:19:54,930
they have a chance to subscribe for 10% off their first

495
00:19:54,930 --> 00:19:57,120
purchase or something along those lines.

496
00:19:57,360 --> 00:19:58,260
And I don't know about you,

497
00:19:58,260 --> 00:20:00,930
but I find myself when I'm shopping online,

498
00:20:00,990 --> 00:20:02,910
I get that pop-up immediately.

499
00:20:02,910 --> 00:20:06,840
And I always subscribe because in the back of my mind,

500
00:20:06,870 --> 00:20:08,010
when I'm shopping around,

501
00:20:08,010 --> 00:20:09,960
I know that I'm going to get a discount on those

502
00:20:09,960 --> 00:20:11,910
products. So I know that they're going to be cheaper than

503
00:20:11,910 --> 00:20:12,750
what I'm looking at.

504
00:20:12,750 --> 00:20:16,050
So I'm always more incentivized to go ahead and subscribe to

505
00:20:16,050 --> 00:20:17,940
a pop-up cause I can always unsubscribe.

506
00:20:18,240 --> 00:20:20,700
I decide that I'm actually not going to purchase one of

507
00:20:20,700 --> 00:20:21,240
the products.

508
00:20:21,510 --> 00:20:23,820
It's nice to have that in your back pocket as you're

509
00:20:23,820 --> 00:20:24,210
learning about.

510
00:20:25,050 --> 00:20:27,450
And I know that there's a lot of resistance against pop-ups

511
00:20:27,450 --> 00:20:29,760
because people feel that they're very intrusive,

512
00:20:30,120 --> 00:20:31,650
but I got to tell you,

513
00:20:31,710 --> 00:20:34,200
I have a pop-up on the gift biz on wrapped site.

514
00:20:34,230 --> 00:20:37,290
Cause I actually have two different sites and a lot of

515
00:20:37,290 --> 00:20:38,220
people opt in.

516
00:20:38,490 --> 00:20:39,420
I was surprised.

517
00:20:39,420 --> 00:20:39,900
Cause I thought,

518
00:20:39,900 --> 00:20:40,230
you know what?

519
00:20:40,230 --> 00:20:40,680
I'll put it up.

520
00:20:40,680 --> 00:20:41,670
I'll see what happens.

521
00:20:41,940 --> 00:20:43,710
And now that it's up,

522
00:20:43,740 --> 00:20:43,980
I mean,

523
00:20:43,980 --> 00:20:47,320
it's been there now for a while and people are opting

524
00:20:47,320 --> 00:20:48,610
in every single day.

525
00:20:48,940 --> 00:20:52,180
I'm so glad you brought that up because we get customers

526
00:20:52,240 --> 00:20:55,510
all the time that come on board and say,

527
00:20:55,600 --> 00:20:58,510
I don't like pop-ups I don't want to be that annoying

528
00:20:58,510 --> 00:21:00,160
marketer. That's in their face.

529
00:21:00,160 --> 00:21:02,260
As soon as the customer lands on the website,

530
00:21:02,560 --> 00:21:04,870
I think the customer's going to leave immediately if they get

531
00:21:04,870 --> 00:21:05,710
a pop-up from me.

532
00:21:05,950 --> 00:21:07,720
But I always say,

533
00:21:07,720 --> 00:21:07,930
you know,

534
00:21:07,960 --> 00:21:09,640
give it a try at least for a month.

535
00:21:09,670 --> 00:21:10,510
You'll see,

536
00:21:10,570 --> 00:21:13,600
popups are not as annoying as you think they are.

537
00:21:14,020 --> 00:21:15,850
And you can also delay the pop-up.

538
00:21:15,880 --> 00:21:16,120
I mean,

539
00:21:16,120 --> 00:21:18,250
I think that what I don't like are the popups that

540
00:21:18,250 --> 00:21:19,690
the second you land on the site,

541
00:21:19,960 --> 00:21:21,970
you don't even know if you are in the place you

542
00:21:21,970 --> 00:21:23,980
want to be before a pop-up comes in.

543
00:21:24,220 --> 00:21:26,080
So you can delay it like even 10,

544
00:21:26,080 --> 00:21:27,100
15 seconds.

545
00:21:27,130 --> 00:21:29,380
Let someone get a look a little bit for a second

546
00:21:29,380 --> 00:21:32,350
and then let it come in so that it feels a

547
00:21:32,350 --> 00:21:36,790
lot less intrusive that way let's walk this through again for

548
00:21:36,800 --> 00:21:39,940
understanding of our pet biscuit person.

549
00:21:39,940 --> 00:21:43,150
So she's not done a lot already with email marketing yet,

550
00:21:43,180 --> 00:21:44,500
but she has a perfect way.

551
00:21:44,500 --> 00:21:48,490
And she's feeling comfortable now that she'll collect email addresses two

552
00:21:48,490 --> 00:21:49,780
questions really quickly.

553
00:21:49,780 --> 00:21:52,540
And I know some of this might be covered through spring

554
00:21:52,540 --> 00:21:55,930
bot or some of it might be covered in whoever you're

555
00:21:55,930 --> 00:21:57,070
using for your website,

556
00:21:57,070 --> 00:21:57,610
for example.

557
00:21:57,610 --> 00:22:00,640
So let's just keep with Shopify because that is my all

558
00:22:00,640 --> 00:22:06,370
time. Number one recommended space popups are put together through your

559
00:22:06,370 --> 00:22:07,300
website, right?

560
00:22:07,300 --> 00:22:08,320
Not through Springboks.

561
00:22:08,860 --> 00:22:11,200
So that is something we offer through spring buy it's.

562
00:22:11,200 --> 00:22:14,470
One of the first features we encourage customers to get turned

563
00:22:14,470 --> 00:22:17,500
on. It's the pop-up and then the automated emails.

564
00:22:17,920 --> 00:22:20,890
So if you already have one through Shopify,

565
00:22:20,890 --> 00:22:21,820
big commerce,

566
00:22:21,850 --> 00:22:23,200
whichever site you're in,

567
00:22:23,230 --> 00:22:24,190
you can keep that.

568
00:22:24,220 --> 00:22:27,190
Or would we want to convert over to spring bots because

569
00:22:27,190 --> 00:22:28,150
of tracking or something.

570
00:22:28,510 --> 00:22:33,790
We suggest switching over to spring blots one to keep everything

571
00:22:33,790 --> 00:22:34,600
in one place.

572
00:22:34,900 --> 00:22:38,260
That is something that small business owners are looking for is

573
00:22:38,260 --> 00:22:41,020
kind of that's our big pride and joy is the all-in-one

574
00:22:41,050 --> 00:22:42,070
marketing place.

575
00:22:42,070 --> 00:22:45,190
So they don't have to go to Shopify to edit their

576
00:22:45,190 --> 00:22:47,830
pop-up and then go to spring about to edit their automated

577
00:22:47,830 --> 00:22:50,020
emails. It's kind of all done in one platform.

578
00:22:50,260 --> 00:22:51,460
So that's what we usually recommend,

579
00:22:51,460 --> 00:22:53,980
but they can absolutely keep their own pop-up if they like

580
00:22:53,990 --> 00:22:55,720
the way it looks and they want to keep it there.

581
00:22:55,990 --> 00:22:56,260
All right.

582
00:22:56,320 --> 00:22:56,800
And again,

583
00:22:56,800 --> 00:22:57,070
I mean,

584
00:22:57,070 --> 00:22:58,870
this is the big thing about spring bot.

585
00:22:58,870 --> 00:23:03,100
I don't know that we really formally explained or clarified all

586
00:23:03,100 --> 00:23:03,400
of this.

587
00:23:03,400 --> 00:23:03,610
I mean,

588
00:23:03,610 --> 00:23:05,110
we said it in fancy words,

589
00:23:05,380 --> 00:23:07,960
but what I'm seeing you correct me if I'm wrong,

590
00:23:07,960 --> 00:23:11,950
Georgia is the really cool thing about spring bot is you

591
00:23:11,950 --> 00:23:15,400
don't have to go to your website all the time versus

592
00:23:15,430 --> 00:23:20,590
social media platforms to post versus a blog area,

593
00:23:20,590 --> 00:23:24,430
to put your blog in versus an ad center to run

594
00:23:24,430 --> 00:23:25,090
your ads.

595
00:23:25,090 --> 00:23:26,590
Like those are all different segments.

596
00:23:26,590 --> 00:23:29,440
You can come to spring bot and do everything in one

597
00:23:29,440 --> 00:23:30,820
place. Correct?

598
00:23:30,880 --> 00:23:32,440
So with spring bot,

599
00:23:32,440 --> 00:23:35,740
we would hook up to the backend of your Shopify.

600
00:23:35,980 --> 00:23:39,970
So we would actually pull in all the reporting from your

601
00:23:40,000 --> 00:23:40,840
Shopify site.

602
00:23:40,850 --> 00:23:42,610
So even if you wanted to see how many orders you

603
00:23:42,610 --> 00:23:44,200
got that day in general,

604
00:23:44,200 --> 00:23:46,820
you can see that through the Springbok platform,

605
00:23:47,090 --> 00:23:50,510
you can pretty much do every single thing in terms of

606
00:23:50,510 --> 00:23:51,740
marketing through spring bop,

607
00:23:52,010 --> 00:23:52,760
the pop-up,

608
00:23:52,790 --> 00:23:54,290
the automated emails,

609
00:23:54,350 --> 00:23:55,640
the advertising,

610
00:23:55,670 --> 00:23:57,140
Facebook advertising,

611
00:23:57,170 --> 00:23:58,220
email creation,

612
00:23:58,220 --> 00:24:02,510
sending your email newsletters through our system posting to social media.

613
00:24:02,780 --> 00:24:06,110
So it really is kind of the all in one encompassing

614
00:24:06,110 --> 00:24:09,320
platform. So let's dive into a little bit more of that.

615
00:24:09,590 --> 00:24:11,150
Someone lands on my website,

616
00:24:11,210 --> 00:24:14,600
I have a pop-up they sign up for my email list.

617
00:24:14,690 --> 00:24:16,730
I also then am attracting emails.

618
00:24:16,730 --> 00:24:18,050
So these are physical.

619
00:24:18,290 --> 00:24:21,350
Some people still do like the paper list type thing.

620
00:24:21,620 --> 00:24:25,340
Some people will do a QR code where it will automatically

621
00:24:25,340 --> 00:24:26,630
add them to the list.

622
00:24:26,840 --> 00:24:28,370
But if it's physical,

623
00:24:28,400 --> 00:24:32,180
how do we get those into our email list over at

624
00:24:32,180 --> 00:24:32,720
spring pot?

625
00:24:32,750 --> 00:24:34,340
Do we hand type them all in?

626
00:24:34,670 --> 00:24:38,960
Yeah, you can hand type them in or put them in

627
00:24:38,960 --> 00:24:41,840
an Excel sheet and then just upload that Excel sheet.

628
00:24:42,080 --> 00:24:43,550
And so you can do it one by one in the

629
00:24:43,550 --> 00:24:44,510
spring about platform,

630
00:24:44,510 --> 00:24:47,240
but I would recommend just putting all the emails into a

631
00:24:47,240 --> 00:24:51,290
spreadsheet and keeping that handy and then uploading that spreadsheet every

632
00:24:51,290 --> 00:24:52,520
week or every month.

633
00:24:52,910 --> 00:24:55,910
Okay. So then I'm flipping a little bit back and forth,

634
00:24:55,940 --> 00:25:00,560
but we're at the point of collecting email addresses and every

635
00:25:00,560 --> 00:25:01,670
single email address,

636
00:25:01,670 --> 00:25:05,960
as long as you're collecting quality emails is a prospective customer.

637
00:25:06,230 --> 00:25:07,490
Some of them might be customers.

638
00:25:07,490 --> 00:25:09,440
Some of them are prospects.

639
00:25:09,680 --> 00:25:12,080
So when did they come in?

640
00:25:12,110 --> 00:25:14,660
Oh, this was my other question just really quickly,

641
00:25:14,930 --> 00:25:15,200
you know,

642
00:25:15,200 --> 00:25:19,070
that pop pop-up where someone gets 10% off their first order.

643
00:25:19,340 --> 00:25:23,090
Is it in spring bot with your system or is it

644
00:25:23,090 --> 00:25:24,170
also with,

645
00:25:24,200 --> 00:25:27,980
let's go back to Shopify that once they've used that once

646
00:25:28,010 --> 00:25:29,600
they won't ever see it again,

647
00:25:29,630 --> 00:25:30,320
when they come up,

648
00:25:30,650 --> 00:25:32,210
Correct. So popups,

649
00:25:32,210 --> 00:25:34,640
no matter where the pop-up is hosted,

650
00:25:34,640 --> 00:25:37,520
they all kind of work in the same way where it's

651
00:25:37,520 --> 00:25:38,720
based on cookie data.

652
00:25:38,960 --> 00:25:43,580
So as long as the customer isn't clearing their cookies,

653
00:25:43,610 --> 00:25:45,170
like if they cleared their cache and cookies,

654
00:25:45,170 --> 00:25:46,850
then when they visit the website again,

655
00:25:46,850 --> 00:25:49,400
it's going to think that they're a brand new customer because

656
00:25:49,400 --> 00:25:51,920
they don't have the cookie that tells the system that you've

657
00:25:51,920 --> 00:25:52,370
already seen.

658
00:25:52,370 --> 00:25:53,390
The pop-up once.

659
00:25:53,660 --> 00:25:56,270
Another way is to go in an incognito browser.

660
00:25:56,270 --> 00:25:58,190
So if you aren't an incognito browser,

661
00:25:58,190 --> 00:26:01,160
you're always going to get a pop-up because you're always going

662
00:26:01,160 --> 00:26:02,600
to be viewed as a brand new customer.

663
00:26:02,960 --> 00:26:04,340
And the way I kind of feel about that,

664
00:26:04,370 --> 00:26:06,500
is there going to be people who are going to try

665
00:26:06,500 --> 00:26:08,360
and override any system you have,

666
00:26:08,420 --> 00:26:10,640
and it's a waste of time to worry about them.

667
00:26:10,910 --> 00:26:13,280
Like if someone keeps wanting to get their 10% off,

668
00:26:13,310 --> 00:26:16,640
whatever, like spend your time on attracting new customers,

669
00:26:16,640 --> 00:26:18,260
if that person's just going to do that.

670
00:26:18,350 --> 00:26:18,800
Oh, well,

671
00:26:19,280 --> 00:26:20,570
At the end of the day,

672
00:26:20,600 --> 00:26:21,740
it's still an order.

673
00:26:21,770 --> 00:26:24,260
So as long as you're still making money off of that

674
00:26:24,260 --> 00:26:27,860
order, it's not worth your time to really chase them down

675
00:26:27,860 --> 00:26:28,070
and say,

676
00:26:28,070 --> 00:26:29,390
you can't use that coupon code,

677
00:26:29,390 --> 00:26:30,350
but we typically,

678
00:26:30,350 --> 00:26:31,490
it becomes an issue.

679
00:26:31,760 --> 00:26:37,160
We tell customers to use unique coupon codes so that everyone

680
00:26:37,160 --> 00:26:40,010
can only get one coupon code in use at one time.

681
00:26:40,340 --> 00:26:42,050
And then in the backend of Shopify,

682
00:26:42,050 --> 00:26:44,460
you can actually example if the code was just going to

683
00:26:44,460 --> 00:26:45,420
be something generic,

684
00:26:45,420 --> 00:26:47,400
like welcome 10 for 10% off,

685
00:26:47,700 --> 00:26:52,080
we always tell customers to put limit one use per customer.

686
00:26:52,320 --> 00:26:54,540
And that way they would have to sign up with a

687
00:26:54,540 --> 00:26:56,010
new email address every time.

688
00:26:56,010 --> 00:26:58,260
Because if they try to check out what that email address

689
00:26:58,260 --> 00:26:59,310
and that coupon code,

690
00:26:59,310 --> 00:27:00,960
it's going to tell them if they've already used it.

691
00:27:01,290 --> 00:27:01,560
All right.

692
00:27:01,560 --> 00:27:02,730
And we're not going to worry about that.

693
00:27:02,730 --> 00:27:04,020
Right? Cause we're optimists.

694
00:27:04,290 --> 00:27:07,230
We believe that people do what they should do because they

695
00:27:07,230 --> 00:27:10,290
understand the situation and they want to support small businesses.

696
00:27:10,560 --> 00:27:10,890
All right.

697
00:27:10,890 --> 00:27:13,530
So now I'm not sending out very many emails.

698
00:27:13,530 --> 00:27:14,790
I know I should be,

699
00:27:14,790 --> 00:27:16,530
but it's just one more thing to do.

700
00:27:16,860 --> 00:27:23,490
How could spring bot help me with an email campaign more

701
00:27:23,490 --> 00:27:25,560
about spring pat and how it can help you in your

702
00:27:25,560 --> 00:27:27,420
business coming your way?

703
00:27:27,450 --> 00:27:28,860
Right after a quick break.

704
00:27:30,780 --> 00:27:34,260
Hi, I'm Anita community manager for the ribbon print companies,

705
00:27:34,290 --> 00:27:35,670
customer support program.

706
00:27:36,300 --> 00:27:39,180
You'll also find me when I accompany suit to exhibit at

707
00:27:39,180 --> 00:27:42,300
trade shows where we get to meet many of our existing

708
00:27:42,300 --> 00:27:45,510
customers in person and introduce new people to the world of

709
00:27:45,510 --> 00:27:46,410
ribbons printing.

710
00:27:46,770 --> 00:27:47,760
It's always fun.

711
00:27:47,760 --> 00:27:50,880
Seeing the reaction people have during a demonstration,

712
00:27:50,940 --> 00:27:53,580
when a ribbon is created with their company name,

713
00:27:53,730 --> 00:27:56,940
a related image or their own message that they helped to

714
00:27:56,940 --> 00:27:58,140
design on the spot.

715
00:27:58,410 --> 00:28:02,010
They're always amazed that within seconds their message will print right

716
00:28:02,010 --> 00:28:03,060
before their eyes.

717
00:28:03,690 --> 00:28:04,200
Of course,

718
00:28:04,290 --> 00:28:06,000
that's rewarding for me too,

719
00:28:06,090 --> 00:28:08,790
as I get to enjoy the smiles and the excitement that

720
00:28:08,790 --> 00:28:10,560
this is even a possibility.

721
00:28:11,100 --> 00:28:13,980
And that's when they realize how easy it would be to

722
00:28:13,980 --> 00:28:15,630
do this in their stores too.

723
00:28:16,260 --> 00:28:17,250
So can you,

724
00:28:17,700 --> 00:28:22,800
you can personalize ribbon for your customers to celebrate birthdays anniversaries

725
00:28:23,010 --> 00:28:24,030
or whatever you like,

726
00:28:24,450 --> 00:28:27,120
but we're also seeing a lot of our customers use the

727
00:28:27,120 --> 00:28:30,240
ribbon printer for their branding by adding logo,

728
00:28:30,270 --> 00:28:34,350
ribbon or labels to products or for flavor or scent designations

729
00:28:34,350 --> 00:28:36,030
to our number.

730
00:28:36,030 --> 00:28:39,510
One comment we hear when we're out with our customers is

731
00:28:39,510 --> 00:28:43,710
that the ribbon printer is a game-changing addition to any business,

732
00:28:43,770 --> 00:28:44,910
large or small.

733
00:28:45,720 --> 00:28:48,600
I'm proud to be part of the ribbon print company team.

734
00:28:48,720 --> 00:28:51,930
And I'm even more thrilled that we're there to ensure our

735
00:28:51,930 --> 00:28:55,710
customers, that they can use their printer with ease all while

736
00:28:55,710 --> 00:28:59,670
bringing in additional revenue along the way to learn more,

737
00:28:59,880 --> 00:29:02,250
go to the ribbon print company.com.

738
00:29:03,390 --> 00:29:08,790
So we do have a creative team in house that handles

739
00:29:08,850 --> 00:29:11,910
email campaign creation for our customers.

740
00:29:12,180 --> 00:29:14,130
Whether you want once a month,

741
00:29:14,160 --> 00:29:16,410
we can go in there and create an email campaign,

742
00:29:16,410 --> 00:29:17,670
really consult with you on,

743
00:29:17,730 --> 00:29:19,230
are you running a sale this month?

744
00:29:19,500 --> 00:29:20,480
It's February.

745
00:29:20,530 --> 00:29:23,250
Maybe we should do something for Valentine's day this month.

746
00:29:23,520 --> 00:29:26,220
And we can build that from start to finish design it,

747
00:29:26,250 --> 00:29:29,310
make it look really nice and think of the subject line

748
00:29:29,310 --> 00:29:31,650
best time to send it so we can do all of

749
00:29:31,650 --> 00:29:32,850
that for our customers.

750
00:29:32,850 --> 00:29:35,160
That really just don't have the time to send an email

751
00:29:35,160 --> 00:29:35,880
campaign out,

752
00:29:36,150 --> 00:29:37,830
or we could Do it ourselves either Way,

753
00:29:38,070 --> 00:29:39,480
or you could do it yourself.

754
00:29:39,510 --> 00:29:42,370
And that's where I'm not on that creative team that would

755
00:29:42,370 --> 00:29:44,680
actually build out the email campaigns for our customers,

756
00:29:44,680 --> 00:29:48,010
but you'll have an account manager and the account manager would

757
00:29:48,010 --> 00:29:49,030
be someone like me,

758
00:29:49,060 --> 00:29:52,000
who we could get on a call and I can show

759
00:29:52,000 --> 00:29:55,000
you exactly how to build the email in spring bot.

760
00:29:55,420 --> 00:29:57,250
I can walk you through best practices.

761
00:29:57,250 --> 00:29:58,480
We can talk through things,

762
00:29:58,480 --> 00:30:02,020
but it would be you the store owner actually building out

763
00:30:02,080 --> 00:30:03,220
and sending that email.

764
00:30:03,760 --> 00:30:05,710
You have the flexibility one way or another.

765
00:30:05,950 --> 00:30:07,210
Correct. Okay.

766
00:30:07,240 --> 00:30:10,840
So what about going back to someone's brand new to the

767
00:30:10,840 --> 00:30:14,290
list? So I've either added them in manually myself or they've

768
00:30:14,290 --> 00:30:16,930
come on the site and entered in their email through the

769
00:30:16,930 --> 00:30:21,010
pop-up. What about some type of a welcome campaign?

770
00:30:21,340 --> 00:30:21,880
Pretty much.

771
00:30:21,910 --> 00:30:24,190
So once the customer lands on the website,

772
00:30:24,220 --> 00:30:26,200
they get the pop-up they subscribe,

773
00:30:26,470 --> 00:30:30,610
then they will automatically get a automated welcome email.

774
00:30:30,610 --> 00:30:34,390
That's also set up in spring bots automatically is all set

775
00:30:34,390 --> 00:30:35,800
up for you at when you start.

776
00:30:36,040 --> 00:30:37,660
So the welcome email,

777
00:30:37,660 --> 00:30:41,770
you really want to focus on the messaging in the welcome

778
00:30:41,770 --> 00:30:46,810
email. It's kind of your first introductory message to your consumer

779
00:30:46,810 --> 00:30:49,060
base. So you want to keep it short and sweet.

780
00:30:49,060 --> 00:30:51,460
You want to keep a lot of nice imagery in that

781
00:30:51,490 --> 00:30:55,480
email because they're more likely to click on that email and

782
00:30:55,480 --> 00:30:56,620
go back to your website.

783
00:30:56,620 --> 00:31:00,040
If there's pretty picture or nice brand imagery,

784
00:31:00,430 --> 00:31:01,870
How do you feel about the double opt-in,

785
00:31:01,900 --> 00:31:04,930
where they have to confirm and verify their email address?

786
00:31:05,230 --> 00:31:10,180
We do not recommend that to anyone unless they are required

787
00:31:10,180 --> 00:31:11,260
to do double opt-in.

788
00:31:11,530 --> 00:31:15,220
So we have some customers in the UK or Europe,

789
00:31:15,250 --> 00:31:15,970
for example,

790
00:31:15,970 --> 00:31:17,560
and that is a requirement.

791
00:31:17,890 --> 00:31:19,780
Yeah, that's part of that GDPR,

792
00:31:20,080 --> 00:31:21,850
Right? GDPR compliant.

793
00:31:22,180 --> 00:31:26,620
We really don't recommend it unless you're having issues with your

794
00:31:26,680 --> 00:31:30,850
subscriber base and you're getting way too many fake emails or

795
00:31:30,850 --> 00:31:31,510
something like that.

796
00:31:31,510 --> 00:31:33,880
And you really just want to focus and hone in on

797
00:31:33,910 --> 00:31:36,370
the people who are going to double opt in,

798
00:31:36,370 --> 00:31:38,740
but we found that often you won't get a lot of

799
00:31:38,770 --> 00:31:40,330
new email subscribers that way,

800
00:31:40,360 --> 00:31:42,550
because they will just forget to go in and click.

801
00:31:42,820 --> 00:31:44,050
I just think about the fact,

802
00:31:44,050 --> 00:31:44,200
you know,

803
00:31:44,200 --> 00:31:46,900
how so many people have email addresses that they only use

804
00:31:46,900 --> 00:31:48,190
for promotional things.

805
00:31:48,490 --> 00:31:51,940
And so then when you want to send emails to them

806
00:31:52,000 --> 00:31:54,010
regularly, they're not going to get them because they don't go

807
00:31:54,010 --> 00:31:55,900
into an email box that they look at.

808
00:31:56,170 --> 00:31:59,620
Correct. So I guess that's just testing on the backend.

809
00:31:59,650 --> 00:32:01,810
When you start seeing what your open rates look like.

810
00:32:01,840 --> 00:32:05,380
If you feel like your audience tends to fall in that

811
00:32:05,380 --> 00:32:07,810
category, then maybe you test it and see or something like

812
00:32:07,810 --> 00:32:11,830
that. And it's something that you can go back on.

813
00:32:11,830 --> 00:32:14,290
So if you do need to do it for a little

814
00:32:14,290 --> 00:32:16,900
bit, you can always go back and not collect,

815
00:32:16,990 --> 00:32:18,670
do double opt-in in the future.

816
00:32:19,120 --> 00:32:20,320
We've gone back and forth with it.

817
00:32:20,590 --> 00:32:21,880
I don't know which one is right or not.

818
00:32:21,880 --> 00:32:23,740
Right. I really don't have an opinion on it.

819
00:32:23,740 --> 00:32:24,970
I just is a question that came up.

820
00:32:25,210 --> 00:32:26,290
So on the email side,

821
00:32:26,290 --> 00:32:28,900
then you can do the automated campaign.

822
00:32:28,920 --> 00:32:30,760
So when somebody joins the list,

823
00:32:30,820 --> 00:32:32,980
it can be like a getting to know you sequence.

824
00:32:32,980 --> 00:32:36,400
It can be just the delivery of the coupon code.

825
00:32:36,400 --> 00:32:38,710
If that's what you're doing to get the 10% off or

826
00:32:38,710 --> 00:32:41,060
whatever, and that can automatically go.

827
00:32:41,060 --> 00:32:44,030
And then you can also do monthly letters.

828
00:32:44,480 --> 00:32:46,010
So with spring bot,

829
00:32:46,040 --> 00:32:47,360
I can do two different things.

830
00:32:47,360 --> 00:32:50,300
I can do the automated campaign.

831
00:32:50,300 --> 00:32:53,060
If someone signs up for the 10%,

832
00:32:53,090 --> 00:32:56,900
then the email will deliver that coupon code that they'll use,

833
00:32:56,900 --> 00:33:00,680
and then maybe a welcome campaign or whatever those automated things

834
00:33:00,680 --> 00:33:02,030
would be for a new customer.

835
00:33:02,270 --> 00:33:05,630
So we can do those timed campaigns that then are for

836
00:33:05,630 --> 00:33:08,480
anybody who signs up for an email and they get this

837
00:33:08,480 --> 00:33:09,680
first sequence.

838
00:33:09,740 --> 00:33:12,890
And then you can also do the monthly emails where you

839
00:33:12,890 --> 00:33:14,510
can get help and direction with it,

840
00:33:14,540 --> 00:33:15,770
or you can do it yourself,

841
00:33:15,920 --> 00:33:16,640
correct? Yeah,

842
00:33:16,910 --> 00:33:18,830
but this is just one facet.

843
00:33:18,830 --> 00:33:20,240
And I think we've spent a lot of time here.

844
00:33:20,240 --> 00:33:21,800
So I'm going to speed this up a little bit,

845
00:33:22,040 --> 00:33:24,320
but this is a point where a lot of people are

846
00:33:24,320 --> 00:33:27,750
still. So I thought it's worth the time here that I

847
00:33:27,750 --> 00:33:31,940
really think it is something that is relevant because we'll get

848
00:33:31,940 --> 00:33:36,350
customers sometimes that are manually sending abandoned cart notifications to customers

849
00:33:36,350 --> 00:33:38,210
they'll manually go in there and do it.

850
00:33:38,240 --> 00:33:40,640
And they don't know that they can just automate those types

851
00:33:40,640 --> 00:33:44,000
of emails and build out a specific flow for if they

852
00:33:44,000 --> 00:33:45,470
abandoned to this item,

853
00:33:45,470 --> 00:33:47,450
they get this abandoned cart email.

854
00:33:47,450 --> 00:33:49,340
And if they are a brand new customer,

855
00:33:49,340 --> 00:33:51,530
they'll get this type of abandoned cart email.

856
00:33:51,830 --> 00:33:55,220
So I do think it's worth the time spent on talking

857
00:33:55,220 --> 00:33:57,170
about Wonderful.

858
00:33:57,260 --> 00:33:59,780
So that's a whole nother topic is if someone comes in,

859
00:33:59,780 --> 00:34:02,000
they start adding things to their cart and then they get

860
00:34:02,000 --> 00:34:04,100
distracted. The kids start fighting,

861
00:34:04,810 --> 00:34:07,250
who knows what happens and they jump off the site.

862
00:34:07,280 --> 00:34:09,860
They might even forget that this is something that they really

863
00:34:09,860 --> 00:34:12,710
wanted. So that abandoned cart email is really helpful.

864
00:34:12,980 --> 00:34:15,860
And I know that abandoned carts recapture,

865
00:34:15,860 --> 00:34:17,000
what is it like 70,

866
00:34:17,000 --> 00:34:18,410
80% of the sales.

867
00:34:18,470 --> 00:34:18,620
I mean,

868
00:34:18,620 --> 00:34:19,490
it's a lot.

869
00:34:19,790 --> 00:34:23,360
And we always suggest having at least two abandoned cart emails

870
00:34:23,390 --> 00:34:24,680
and maybe even three,

871
00:34:24,950 --> 00:34:29,090
but because some customers will purposefully abandoned the car because they

872
00:34:29,090 --> 00:34:30,710
know that they're going to get a coupon code.

873
00:34:30,980 --> 00:34:33,170
So that's something that you'll start to see.

874
00:34:33,170 --> 00:34:34,490
People will wait for it,

875
00:34:34,790 --> 00:34:36,860
but we always suggest having a few different ones.

876
00:34:36,860 --> 00:34:38,810
We would not offer the coupon code right off the bat.

877
00:34:38,810 --> 00:34:40,670
See if they purchase just regular,

878
00:34:40,670 --> 00:34:41,420
full price,

879
00:34:41,540 --> 00:34:42,740
just keep top of mind,

880
00:34:42,770 --> 00:34:45,020
keep reminding them that they have that product in the back.

881
00:34:45,950 --> 00:34:47,090
And to your point,

882
00:34:47,120 --> 00:34:48,170
product dependent,

883
00:34:48,200 --> 00:34:50,750
because you might have margins on some products where you'd be

884
00:34:50,750 --> 00:34:53,810
willing to make an additional discounted offer and some where you

885
00:34:53,810 --> 00:34:55,850
won't. And certain times of year,

886
00:34:55,850 --> 00:34:56,570
I'm thinking too,

887
00:34:56,570 --> 00:34:59,510
because as things get closer to let's say Christmas,

888
00:34:59,510 --> 00:35:01,700
and if it's a Christmas themed product,

889
00:35:01,730 --> 00:35:04,190
you don't want to keep that inventory for a whole year.

890
00:35:04,430 --> 00:35:05,870
So things like that,

891
00:35:05,870 --> 00:35:07,370
and that's all business strategy,

892
00:35:07,580 --> 00:35:10,310
but let's move on to talk about a couple of other

893
00:35:10,310 --> 00:35:13,580
things that spring bot can help us out with the two

894
00:35:13,580 --> 00:35:17,300
things I want to focus on are blogging and then ads.

895
00:35:17,570 --> 00:35:18,740
So let's start with blogging.

896
00:35:18,770 --> 00:35:21,800
This has been a huge topic in the podcast.

897
00:35:21,800 --> 00:35:22,190
In fact,

898
00:35:22,190 --> 00:35:26,150
I recently did a blog challenge to our listeners and I

899
00:35:26,150 --> 00:35:29,630
have a whole episode showing and highlighting the winners of the

900
00:35:29,630 --> 00:35:30,500
blog challenge.

901
00:35:30,740 --> 00:35:33,950
So we have talked a lot about the value of blogs

902
00:35:33,980 --> 00:35:35,630
for product based businesses,

903
00:35:35,660 --> 00:35:38,360
which quite honestly a lot people don't think about.

904
00:35:38,610 --> 00:35:43,230
So we've kind of gotten to the point talking about why

905
00:35:43,260 --> 00:35:44,730
this could be helpful,

906
00:35:44,970 --> 00:35:48,330
but I think the real stumbling point is I don't have

907
00:35:48,330 --> 00:35:51,180
time to write the articles or how do I put them

908
00:35:51,180 --> 00:35:53,850
on my website or how do we even do this?

909
00:35:54,150 --> 00:35:55,920
So where can springboard help us with?

910
00:35:56,490 --> 00:35:56,910
Well, yeah,

911
00:35:56,910 --> 00:36:01,140
the great thing about blogging is blogging tools are often free,

912
00:36:01,140 --> 00:36:03,870
but there are a few more budget friendly options.

913
00:36:03,870 --> 00:36:06,690
Like the one spring bot offers that can help you track

914
00:36:06,690 --> 00:36:09,360
the performance and effectiveness of your blog a little bit better

915
00:36:09,360 --> 00:36:11,910
so that you're not wasting time just writing content.

916
00:36:11,910 --> 00:36:14,010
That's actually not getting any engagement.

917
00:36:14,310 --> 00:36:17,790
So the biggest advantage of blogs is that it really helps

918
00:36:17,790 --> 00:36:18,720
with your SEO.

919
00:36:19,020 --> 00:36:20,250
If you write a blog,

920
00:36:20,250 --> 00:36:23,010
post titled 10 things to do,

921
00:36:23,310 --> 00:36:25,080
You got to use our pet person pet biscuit.

922
00:36:25,380 --> 00:36:26,850
Yes. Let's use that example.

923
00:36:26,850 --> 00:36:29,160
So for the dog biscuits,

924
00:36:29,160 --> 00:36:32,430
maybe we want to write an article about how to train

925
00:36:32,460 --> 00:36:36,030
your dog and how to reward them with the dog biscuits.

926
00:36:36,330 --> 00:36:39,420
So you can do a quick Google search just to see

927
00:36:39,690 --> 00:36:42,960
when you start typing in how to train your dog.

928
00:36:42,960 --> 00:36:46,530
It'll automatically start to try to complete your sentence by pulling

929
00:36:46,530 --> 00:36:48,360
in what people are searching the most.

930
00:36:48,600 --> 00:36:51,630
So you automatically know kind of what you should title your

931
00:36:51,630 --> 00:36:54,630
blog posts for Google SEO purposes.

932
00:36:54,990 --> 00:36:56,490
But when you publish that blog,

933
00:36:56,550 --> 00:36:58,680
now, when people start searching for that kind of stuff,

934
00:36:58,680 --> 00:37:00,240
your website is going to pop up.

935
00:37:00,300 --> 00:37:04,080
So not only are you just educating your customers on something

936
00:37:04,080 --> 00:37:05,100
that they're interested in,

937
00:37:05,370 --> 00:37:08,940
you're also embedding your products within that blog article.

938
00:37:08,950 --> 00:37:10,620
So now they've come to your website.

939
00:37:11,010 --> 00:37:14,550
Now they might sign up for your email list because they

940
00:37:14,550 --> 00:37:15,900
liked that blog posts.

941
00:37:15,930 --> 00:37:17,040
They want to hear more.

942
00:37:17,340 --> 00:37:19,800
And then everything kind of goes back to the marketing funnel.

943
00:37:19,800 --> 00:37:22,830
They just keep kind of going through that marketing funnel steps,

944
00:37:22,860 --> 00:37:27,780
they get re-targeted with automated emails or your email newsletters or

945
00:37:27,780 --> 00:37:30,420
advertising until they eventually purchased.

946
00:37:31,080 --> 00:37:35,040
Really. This is another attraction tool to use the power of

947
00:37:35,040 --> 00:37:37,770
Google. When people are searching all of a sudden,

948
00:37:37,770 --> 00:37:41,880
there's a blog article where you're providing the solution to whatever

949
00:37:41,880 --> 00:37:42,900
the topic is here.

950
00:37:42,900 --> 00:37:44,580
We're talking about dog training,

951
00:37:44,880 --> 00:37:47,130
and then they end up jumping over to your site.

952
00:37:47,280 --> 00:37:49,530
After they've read the art or the article sitting on your

953
00:37:49,530 --> 00:37:50,370
site, right?

954
00:37:50,400 --> 00:37:52,410
It sits on your website already.

955
00:37:52,620 --> 00:37:55,860
But the thing that I really like about what spring bot

956
00:37:55,890 --> 00:37:58,950
offers is the issue is consistency.

957
00:37:58,950 --> 00:38:03,000
And having the time to actually write articles so you can

958
00:38:03,000 --> 00:38:04,620
write your own articles.

959
00:38:04,650 --> 00:38:09,330
But then I also saw where you have a licensed blog

960
00:38:09,360 --> 00:38:10,740
library, right?

961
00:38:10,770 --> 00:38:11,940
Where we can pull up.

962
00:38:11,940 --> 00:38:15,450
If we see articles that are relevant to our audience,

963
00:38:15,480 --> 00:38:18,180
you always want them to relate to your product some way

964
00:38:18,240 --> 00:38:19,710
an extension or something.

965
00:38:19,710 --> 00:38:21,480
That's interesting to your audience.

966
00:38:21,750 --> 00:38:25,110
You can take already written articles,

967
00:38:25,110 --> 00:38:28,260
right? That are already then have the right keywords and all

968
00:38:28,260 --> 00:38:29,010
of that Georgia.

969
00:38:29,310 --> 00:38:32,550
Right? So we know that the idea of having to sit

970
00:38:32,550 --> 00:38:36,010
down and write these articles can seem really daunting and can

971
00:38:36,010 --> 00:38:36,880
take some time.

972
00:38:36,910 --> 00:38:40,330
So if you're looking for more of a hands-off approach to

973
00:38:40,330 --> 00:38:44,260
blogging, we have a content library with tons of prewritten licensed

974
00:38:44,260 --> 00:38:45,610
blogs, like you were mentioning,

975
00:38:45,880 --> 00:38:47,260
and you can go in there,

976
00:38:47,290 --> 00:38:50,680
it'll prompt you to update a few things like the main

977
00:38:50,710 --> 00:38:52,180
kind of blurb up at the top.

978
00:38:52,210 --> 00:38:53,560
You can include your products.

979
00:38:53,560 --> 00:38:55,180
So the articles kind of written out.

980
00:38:55,180 --> 00:38:55,870
For example,

981
00:38:55,900 --> 00:39:00,070
we might have our article already written about training a pet,

982
00:39:00,520 --> 00:39:02,980
and then all you would really need to do is just

983
00:39:02,980 --> 00:39:06,250
embed your treats and your products in there.

984
00:39:06,310 --> 00:39:07,780
And that would only take a few minutes.

985
00:39:08,350 --> 00:39:11,970
We can take the base article and adjust it as we

986
00:39:12,010 --> 00:39:13,900
like Adjust it slightly.

987
00:39:13,900 --> 00:39:17,470
So since they're pre-written and they're already licensed the way they

988
00:39:17,470 --> 00:39:19,750
are, that you can't change everything,

989
00:39:19,780 --> 00:39:23,410
but the program will kind of prompt you to change the

990
00:39:23,410 --> 00:39:24,550
things that you should change.

991
00:39:24,820 --> 00:39:27,820
So is this a way then that your article is going

992
00:39:27,820 --> 00:39:30,070
to look a little bit different than someone else who might've

993
00:39:30,070 --> 00:39:32,440
accessed and wants to use that article also,

994
00:39:32,740 --> 00:39:33,970
Right? That's exactly it.

995
00:39:34,270 --> 00:39:35,260
Okay, perfect.

996
00:39:35,320 --> 00:39:37,150
And these are already all the keywords.

997
00:39:37,150 --> 00:39:39,940
All the SEO has already been thought through,

998
00:39:40,240 --> 00:39:42,550
Right? They're already really optimized for that.

999
00:39:42,880 --> 00:39:44,740
And you could use a mixture on your site,

1000
00:39:44,770 --> 00:39:45,160
right? Like,

1001
00:39:45,160 --> 00:39:46,330
let's say there's one month,

1002
00:39:46,330 --> 00:39:48,460
you have no time to write an article,

1003
00:39:48,460 --> 00:39:48,970
but you know,

1004
00:39:48,970 --> 00:39:52,300
it's super important that you stay consistent because you've trained your

1005
00:39:52,300 --> 00:39:55,420
people to be watching for an article all the time.

1006
00:39:55,660 --> 00:39:57,310
Plus, I'm not sure if this happens.

1007
00:39:57,310 --> 00:39:57,910
I think so.

1008
00:39:57,910 --> 00:40:00,670
But when we do emails or blog articles,

1009
00:40:00,730 --> 00:40:04,390
our website traffic increases like there's a direct correlation,

1010
00:40:04,420 --> 00:40:06,370
so you want to stay consistent.

1011
00:40:06,610 --> 00:40:07,690
So if you have a month,

1012
00:40:07,690 --> 00:40:08,890
when you just can't do it,

1013
00:40:08,890 --> 00:40:10,960
maybe four of the 12 months,

1014
00:40:10,960 --> 00:40:12,400
if you're on a monthly schedule,

1015
00:40:12,430 --> 00:40:16,090
are these articles that are licensed and already written for you.

1016
00:40:16,300 --> 00:40:18,310
It doesn't have to be all or nothing on one side

1017
00:40:18,310 --> 00:40:18,760
or another.

1018
00:40:18,760 --> 00:40:20,290
But I see that as a huge,

1019
00:40:21,130 --> 00:40:24,010
Yeah. When customers say they really need to drive traffic to

1020
00:40:24,010 --> 00:40:24,580
their website,

1021
00:40:24,580 --> 00:40:27,520
but they don't have the budget to spend a lot on

1022
00:40:27,550 --> 00:40:30,280
advertising. Blogging is the best tool to use.

1023
00:40:30,550 --> 00:40:30,820
All right.

1024
00:40:30,880 --> 00:40:33,550
So let's now approach advertising.

1025
00:40:33,610 --> 00:40:34,420
And again,

1026
00:40:34,420 --> 00:40:34,690
I mean,

1027
00:40:34,690 --> 00:40:36,220
I know the audience,

1028
00:40:36,220 --> 00:40:38,950
well, like some people will do a little bit of advertising,

1029
00:40:38,980 --> 00:40:42,520
but partying with money to do a test is scary for

1030
00:40:42,520 --> 00:40:43,300
a lot of people.

1031
00:40:43,330 --> 00:40:43,600
I mean,

1032
00:40:43,600 --> 00:40:46,810
we do have people who are running Facebook ads or boosting

1033
00:40:46,810 --> 00:40:48,610
ads with all the Facebook changes.

1034
00:40:48,610 --> 00:40:50,650
I'm hearing that that may be a better option than it

1035
00:40:50,650 --> 00:40:51,310
used to be.

1036
00:40:51,370 --> 00:40:52,000
I don't know.

1037
00:40:52,270 --> 00:40:53,350
We'll see how that goes out.

1038
00:40:53,350 --> 00:40:54,280
It's still so new,

1039
00:40:54,520 --> 00:40:56,380
but what do you say about,

1040
00:40:56,440 --> 00:40:58,180
well, I guess we should talk about social,

1041
00:40:58,180 --> 00:41:00,820
all told posting and advertising,

1042
00:41:00,820 --> 00:41:03,490
right? Cause you cover and help with Yeah.

1043
00:41:03,490 --> 00:41:07,000
So when it comes to social media,

1044
00:41:07,330 --> 00:41:10,600
just posting to your social channels is also a great way

1045
00:41:10,600 --> 00:41:12,550
to drive new traffic to your website.

1046
00:41:12,580 --> 00:41:16,330
There are so many people on Facebook and Instagram,

1047
00:41:16,570 --> 00:41:20,020
Facebook, and Instagram tend to be the best social media tools

1048
00:41:20,020 --> 00:41:22,420
to use for e-commerce businesses.

1049
00:41:22,420 --> 00:41:26,170
That's where most people look to find products that they enjoy.

1050
00:41:26,680 --> 00:41:29,050
And if you're posting to social media,

1051
00:41:29,200 --> 00:41:30,970
it doesn't really require any budget.

1052
00:41:31,210 --> 00:41:32,230
You don't have to,

1053
00:41:32,290 --> 00:41:32,800
like you said,

1054
00:41:32,830 --> 00:41:33,800
boost your posts.

1055
00:41:33,860 --> 00:41:35,990
You just have to be consistent.

1056
00:41:36,410 --> 00:41:39,530
But the one thing that I see when it comes to

1057
00:41:39,560 --> 00:41:44,750
social media and advertising is if you don't have high quality

1058
00:41:44,780 --> 00:41:46,370
lifestyle images,

1059
00:41:46,430 --> 00:41:48,710
your social media posts and your ads are not going to

1060
00:41:48,710 --> 00:41:51,500
perform as well as if you take the time to invest

1061
00:41:51,500 --> 00:41:53,690
in a little bit of photography first,

1062
00:41:53,990 --> 00:41:57,830
because if you're just posting pictures of the dog biscuit,

1063
00:41:57,830 --> 00:42:00,170
just on a blank white background,

1064
00:42:00,230 --> 00:42:04,130
it's not as enticing as a picture of a cute puppy,

1065
00:42:04,220 --> 00:42:06,560
getting fed a treat or something along those lines.

1066
00:42:06,560 --> 00:42:09,230
So you really want to paint a picture for your audience.

1067
00:42:09,260 --> 00:42:10,850
Always Totally agree.

1068
00:42:10,850 --> 00:42:12,200
And I'm just thinking through,

1069
00:42:12,200 --> 00:42:15,080
like, I would just go and look at all the adorable

1070
00:42:15,080 --> 00:42:16,400
puppies, right?

1071
00:42:16,670 --> 00:42:18,950
And if this was your business,

1072
00:42:18,950 --> 00:42:22,520
I'm thinking of a couple of people within my community who

1073
00:42:22,580 --> 00:42:23,930
directly relate to pets.

1074
00:42:24,200 --> 00:42:27,320
You can have your customers provide photos too,

1075
00:42:27,320 --> 00:42:30,140
of there who doesn't want to share an adorable photo of

1076
00:42:30,140 --> 00:42:33,590
their dog with your product and get promoted on your channel.

1077
00:42:33,920 --> 00:42:37,220
Exactly. There's so much opportunity there and you're right.

1078
00:42:37,220 --> 00:42:38,930
I could just go through and look at all of that.

1079
00:42:38,930 --> 00:42:40,520
It's kind of like cute baby pictures.

1080
00:42:40,880 --> 00:42:42,800
You ended up following the page cause you want to see

1081
00:42:42,800 --> 00:42:44,060
more cute dog pictures.

1082
00:42:44,060 --> 00:42:44,900
You like dogs.

1083
00:42:44,900 --> 00:42:47,510
And then you keep seeing these treats just,

1084
00:42:47,540 --> 00:42:49,670
it comes inundated in your mind that you need to purchase

1085
00:42:49,670 --> 00:42:52,940
these treats because you keep seeing them over and over again.

1086
00:42:53,270 --> 00:42:54,050
And then one thing,

1087
00:42:54,050 --> 00:42:58,690
when it comes to advertising still on the high quality lifestyle

1088
00:42:58,730 --> 00:42:59,990
images front,

1089
00:43:00,260 --> 00:43:04,280
when some customers start to do advertising for the first time,

1090
00:43:04,310 --> 00:43:05,930
they'll see their website.

1091
00:43:05,930 --> 00:43:07,400
Bounce rate is not great.

1092
00:43:07,670 --> 00:43:10,580
Usually when we see a high bounce rate,

1093
00:43:10,640 --> 00:43:14,600
it's because your website has all your products just on a

1094
00:43:14,600 --> 00:43:15,350
white background.

1095
00:43:15,350 --> 00:43:17,360
And that's the first thing that they see when they get

1096
00:43:17,360 --> 00:43:18,290
to your homepage.

1097
00:43:18,530 --> 00:43:20,210
The first thing that they see when they get to your

1098
00:43:20,210 --> 00:43:24,230
homepage should be one of these lifestyle images.

1099
00:43:24,290 --> 00:43:26,600
That's really going to paint the picture of who you are

1100
00:43:26,600 --> 00:43:27,410
as a brand.

1101
00:43:27,710 --> 00:43:31,070
And that's going to really take your advertising dollars much farther

1102
00:43:31,100 --> 00:43:33,770
because people won't get to your website and bounce away immediately.

1103
00:43:33,800 --> 00:43:36,500
They'll stick around long enough to get the pop-up.

1104
00:43:36,500 --> 00:43:38,000
And that's kind of where it all starts.

1105
00:43:38,510 --> 00:43:40,280
I think this is an important point too,

1106
00:43:40,310 --> 00:43:42,770
because this is where I think a lot of people say,

1107
00:43:42,770 --> 00:43:44,270
well, I've put money towards ads,

1108
00:43:44,300 --> 00:43:45,410
but it hasn't worked.

1109
00:43:45,710 --> 00:43:50,660
Advertising helps bring somebody over to where they can purchase the

1110
00:43:50,660 --> 00:43:51,950
product. And to your point,

1111
00:43:51,950 --> 00:43:54,050
if you see website traffic increase,

1112
00:43:54,080 --> 00:43:55,310
but it's bouncing.

1113
00:43:55,370 --> 00:43:57,410
That doesn't mean the ads aren't working.

1114
00:43:57,410 --> 00:43:59,270
That means the ads are working,

1115
00:43:59,270 --> 00:44:02,180
but there's something on your website that is a barrier to

1116
00:44:02,180 --> 00:44:02,900
the sale.

1117
00:44:03,170 --> 00:44:05,270
So all these things work together,

1118
00:44:05,300 --> 00:44:07,640
right? I've started calling this Georgia,

1119
00:44:07,640 --> 00:44:12,260
your sales channel panel because they do all work together.

1120
00:44:12,260 --> 00:44:15,800
Like craft shows ended up collecting emails,

1121
00:44:15,800 --> 00:44:17,600
which ended up getting people on your list,

1122
00:44:17,600 --> 00:44:19,430
which ends up getting people to your website,

1123
00:44:19,460 --> 00:44:21,290
which then social media.

1124
00:44:21,320 --> 00:44:24,620
They also start following you on social and all of it

1125
00:44:24,620 --> 00:44:25,760
works together.

1126
00:44:25,790 --> 00:44:28,850
And this is just another perfect example that if things aren't

1127
00:44:28,850 --> 00:44:30,260
going right on your website,

1128
00:44:30,320 --> 00:44:31,220
it falls apart,

1129
00:44:31,260 --> 00:44:32,970
right? I like what you're saying here.

1130
00:44:32,970 --> 00:44:35,130
So let me repeat and see if I've gotten this right,

1131
00:44:35,130 --> 00:44:36,090
Georgia is,

1132
00:44:36,120 --> 00:44:37,530
if someone comes to your website,

1133
00:44:37,560 --> 00:44:40,740
it should be interesting and intriguing for them to want to

1134
00:44:40,740 --> 00:44:41,580
look further.

1135
00:44:41,850 --> 00:44:45,540
So that's where you're saying there should be a lifestyle photo

1136
00:44:45,570 --> 00:44:48,090
so that they clearly understand what your product is.

1137
00:44:48,330 --> 00:44:50,760
So it can't just be any kind of photo it should

1138
00:44:50,760 --> 00:44:54,000
have and relate to your product and have your product in

1139
00:44:54,000 --> 00:44:57,870
it. And that's more of the homepage and whatever else you're

1140
00:44:57,870 --> 00:44:59,340
going to put on the home page.

1141
00:44:59,610 --> 00:45:02,220
And then when people want to know more,

1142
00:45:02,250 --> 00:45:04,710
let's say they jump over to a shop now page,

1143
00:45:04,770 --> 00:45:06,690
or maybe you have featured products,

1144
00:45:06,690 --> 00:45:08,520
a little lower on the home page,

1145
00:45:08,580 --> 00:45:12,480
then it's okay to have the individual product specific photos.

1146
00:45:12,510 --> 00:45:13,290
Is that right?

1147
00:45:13,600 --> 00:45:14,490
Hit the nail on the head.

1148
00:45:14,790 --> 00:45:16,110
Okay. So at the very least,

1149
00:45:16,110 --> 00:45:18,330
so I don't want to overwhelm anybody who like they have

1150
00:45:18,330 --> 00:45:19,890
a site that the second you get there,

1151
00:45:19,890 --> 00:45:22,050
all you see is boxes of product,

1152
00:45:22,320 --> 00:45:23,850
a little bit of adjustment.

1153
00:45:23,880 --> 00:45:26,130
Like you want that first banner image.

1154
00:45:26,130 --> 00:45:26,940
If you will,

1155
00:45:26,970 --> 00:45:27,690
to be a feel,

1156
00:45:27,690 --> 00:45:28,170
good image,

1157
00:45:28,170 --> 00:45:31,800
a lifestyle image where people could put themselves in that picture

1158
00:45:31,830 --> 00:45:33,870
and see using And your product.

1159
00:45:34,170 --> 00:45:37,350
Exactly. And you can tell what the brand voice is through

1160
00:45:37,350 --> 00:45:38,700
these lifestyle images.

1161
00:45:38,970 --> 00:45:40,500
So it's something you definitely,

1162
00:45:40,500 --> 00:45:42,840
and you don't have to hire a photographer.

1163
00:45:42,840 --> 00:45:43,110
I mean,

1164
00:45:43,110 --> 00:45:43,980
these days,

1165
00:45:44,010 --> 00:45:46,080
the I-phones shoot great pictures.

1166
00:45:46,320 --> 00:45:48,630
So you really just need to paint the scene and take

1167
00:45:48,630 --> 00:45:49,200
some pictures,

1168
00:45:49,200 --> 00:45:51,660
do a little editing and then get those images up on

1169
00:45:51,660 --> 00:45:52,230
your website.

1170
00:45:52,530 --> 00:45:53,940
Absolutely agreed.

1171
00:45:53,970 --> 00:45:56,760
Okay. And so at what point would you say in a

1172
00:45:56,760 --> 00:45:58,140
business's evolution,

1173
00:45:58,200 --> 00:45:59,970
would it be time for them to start running ad?

1174
00:46:00,540 --> 00:46:02,670
So two different types of ads.

1175
00:46:02,700 --> 00:46:04,230
One would be your traffic ads.

1176
00:46:04,260 --> 00:46:07,200
Those you should start as soon as possible.

1177
00:46:07,440 --> 00:46:11,070
It takes a lot of time to really see the results

1178
00:46:11,070 --> 00:46:12,480
from traffic ads.

1179
00:46:12,750 --> 00:46:18,060
It can be really frustrating for e-commerce businesses because it's not

1180
00:46:18,060 --> 00:46:19,170
that immediate sale.

1181
00:46:19,440 --> 00:46:20,370
You don't see,

1182
00:46:20,460 --> 00:46:23,250
oh, I started ads at $5 a day.

1183
00:46:23,550 --> 00:46:25,680
I got 10 conversions.

1184
00:46:25,740 --> 00:46:27,840
It really doesn't happen overnight like that.

1185
00:46:27,840 --> 00:46:29,820
So if you're trying to build your traffic,

1186
00:46:29,850 --> 00:46:32,850
I suggest having all those foundational tools in place like the

1187
00:46:32,850 --> 00:46:36,060
lifestyle images on your website to start building up your social

1188
00:46:36,060 --> 00:46:37,920
media, following for free,

1189
00:46:38,100 --> 00:46:41,190
have the pop-up ready to go have the automated emails,

1190
00:46:41,190 --> 00:46:42,060
all set,

1191
00:46:42,300 --> 00:46:45,990
and then start putting money into advertising on the traffic side

1192
00:46:46,230 --> 00:46:47,520
for retargeting.

1193
00:46:47,550 --> 00:46:52,170
We don't typically recommend retargeting ads until you've built up enough

1194
00:46:52,170 --> 00:46:55,440
traffic for the ads to really work and be worth it.

1195
00:46:55,890 --> 00:46:59,310
I think somewhere around the 3000 unique visitors,

1196
00:46:59,310 --> 00:47:02,250
mark is usually where we would want to be when we

1197
00:47:02,250 --> 00:47:04,080
suggest retargeting ads.

1198
00:47:04,380 --> 00:47:06,210
And as your traffic grows,

1199
00:47:06,240 --> 00:47:09,540
your budget on the retargeting side will grow as well to

1200
00:47:09,600 --> 00:47:11,820
make sure you're reaching all the people that are coming to

1201
00:47:11,820 --> 00:47:14,070
your website and leaping without purchasing,

1202
00:47:14,340 --> 00:47:16,440
not to say that if you have less than 3000,

1203
00:47:16,440 --> 00:47:18,960
you're not going to see a conversion from retargeting ads.

1204
00:47:18,960 --> 00:47:20,160
You definitely still can.

1205
00:47:20,220 --> 00:47:21,360
And I see it all the time.

1206
00:47:21,630 --> 00:47:23,820
But if you really want to do you have a small

1207
00:47:23,820 --> 00:47:26,730
marketing budget and you need to know where to focus the

1208
00:47:26,730 --> 00:47:30,070
budget, the most it's always going to be traffic first.

1209
00:47:30,310 --> 00:47:32,110
So traffic means getting attention,

1210
00:47:32,110 --> 00:47:32,920
getting visible,

1211
00:47:32,920 --> 00:47:34,780
having people even know that you exist.

1212
00:47:35,080 --> 00:47:38,020
So that's bringing people over to the website and those ads

1213
00:47:38,020 --> 00:47:39,430
are less expensive too,

1214
00:47:39,460 --> 00:47:42,400
than if you're doing like a direct sale or promotion,

1215
00:47:42,670 --> 00:47:43,690
they go through Farther.

1216
00:47:43,900 --> 00:47:47,980
You'll see that traffic ads show a lot more impressions and

1217
00:47:47,980 --> 00:47:49,810
get a lot more clicks than the return.

1218
00:47:50,650 --> 00:47:53,020
And you will get some sales because people will come over

1219
00:47:53,020 --> 00:47:53,620
and they'll see,

1220
00:47:53,620 --> 00:47:54,550
and they'll be interested.

1221
00:47:54,550 --> 00:47:55,300
And they'll peak.

1222
00:47:55,750 --> 00:47:56,800
I'll get the pop-up.

1223
00:47:57,130 --> 00:47:58,720
Everything will work well together.

1224
00:47:58,720 --> 00:48:00,040
Once they get on the site,

1225
00:48:00,040 --> 00:48:03,040
if they just get one traffic ad and then they come

1226
00:48:03,040 --> 00:48:05,320
to the website and there's nothing else,

1227
00:48:05,350 --> 00:48:08,080
I'll kind of keep them engaged and keep them coming back

1228
00:48:08,080 --> 00:48:08,980
multiple times,

1229
00:48:08,980 --> 00:48:10,870
then it'll be harder to get that sale.

1230
00:48:10,870 --> 00:48:14,770
So that's why we always recommend having as many retargeting features

1231
00:48:14,830 --> 00:48:17,410
kind of already set in place so that when they do

1232
00:48:17,410 --> 00:48:18,310
come to your website,

1233
00:48:18,310 --> 00:48:19,420
everything's automated.

1234
00:48:19,720 --> 00:48:23,020
And I would suggest that some of this advertising that you're

1235
00:48:23,020 --> 00:48:23,620
doing here,

1236
00:48:23,620 --> 00:48:26,260
where you're just bringing people over to your website is a

1237
00:48:26,260 --> 00:48:29,350
continual refueling of your funnel too.

1238
00:48:29,620 --> 00:48:32,050
So, and if you have that working in the background,

1239
00:48:32,080 --> 00:48:32,980
then that's helpful.

1240
00:48:32,980 --> 00:48:34,840
Cause you're always getting new eyeballs.

1241
00:48:34,900 --> 00:48:36,400
In addition to other things that you're doing,

1242
00:48:36,400 --> 00:48:37,870
maybe social media posts,

1243
00:48:37,900 --> 00:48:38,470
et cetera,

1244
00:48:38,500 --> 00:48:41,500
but you're always getting new people over to your site.

1245
00:48:41,500 --> 00:48:42,580
And then it's their choice.

1246
00:48:42,820 --> 00:48:43,840
Is this right for me?

1247
00:48:43,840 --> 00:48:45,370
Am I interested or not?

1248
00:48:45,400 --> 00:48:46,690
But you don't have to do anything.

1249
00:48:46,690 --> 00:48:47,320
It's automatic.

1250
00:48:47,560 --> 00:48:49,930
How much help do you give?

1251
00:48:49,930 --> 00:48:52,930
And of course it varies based on how much people want

1252
00:48:52,930 --> 00:48:53,710
to invest in all that.

1253
00:48:53,710 --> 00:48:56,770
But how much help do you give us for our social

1254
00:48:56,770 --> 00:48:57,700
media advertising?

1255
00:48:58,000 --> 00:49:02,860
So we pretty much will manage the advertising for our customers.

1256
00:49:02,860 --> 00:49:04,570
So there's two different types.

1257
00:49:04,870 --> 00:49:07,660
We do have that creative team that builds emails.

1258
00:49:07,660 --> 00:49:11,740
They also can handle ads directly in your Facebook business manager

1259
00:49:11,770 --> 00:49:12,280
for you.

1260
00:49:12,640 --> 00:49:16,030
So they would build out the audiences run those ads for

1261
00:49:16,030 --> 00:49:19,300
you. The other side is the ads that I manage,

1262
00:49:19,330 --> 00:49:22,690
which are called just regular web retargeting ads.

1263
00:49:22,690 --> 00:49:25,510
And then they also can serve on Facebook and Instagram.

1264
00:49:25,510 --> 00:49:27,790
It's just a little bit different because you're not directly in

1265
00:49:27,790 --> 00:49:29,170
Facebook business manager,

1266
00:49:29,500 --> 00:49:33,460
but our customer success team would handle the majority of the

1267
00:49:33,520 --> 00:49:35,410
making sure the ads are performing well,

1268
00:49:35,410 --> 00:49:36,610
setting up the audiences,

1269
00:49:36,610 --> 00:49:39,730
making budget recommendations when it's needed saying,

1270
00:49:39,760 --> 00:49:40,020
you know,

1271
00:49:40,150 --> 00:49:41,560
we're getting a little ad fatigue,

1272
00:49:41,560 --> 00:49:43,030
these ads up and running for awhile.

1273
00:49:43,030 --> 00:49:45,190
I can see that they're starting to not perform as well.

1274
00:49:45,190 --> 00:49:46,810
It's time to switch up the imagery,

1275
00:49:46,840 --> 00:49:49,030
time to switch up the incentive in the ad,

1276
00:49:49,060 --> 00:49:49,720
that kind of thing.

1277
00:49:49,990 --> 00:49:50,650
And I got to say,

1278
00:49:50,650 --> 00:49:50,860
I mean,

1279
00:49:50,860 --> 00:49:54,220
the value of using a service like yours and I'm talking

1280
00:49:54,220 --> 00:49:59,110
specifically for advertising right now is people who are working for

1281
00:49:59,140 --> 00:50:01,300
you on your account or me on my account.

1282
00:50:01,300 --> 00:50:04,450
However, I want to say it is also seen what other

1283
00:50:04,510 --> 00:50:05,890
of your clients are doing.

1284
00:50:06,130 --> 00:50:10,300
So they're getting this group of experience and knowledge of what's

1285
00:50:10,300 --> 00:50:14,440
going on that then can serve as recommendations for what you

1286
00:50:14,440 --> 00:50:15,250
should be doing,

1287
00:50:15,520 --> 00:50:17,830
not sharing other people's information.

1288
00:50:17,830 --> 00:50:19,450
Obviously that's all confidential,

1289
00:50:19,690 --> 00:50:22,210
but it's this base level of knowledge that if you are

1290
00:50:22,210 --> 00:50:24,430
a solo preneur and doing it all yourself,

1291
00:50:24,460 --> 00:50:26,800
the only thing you're seeing are your results,

1292
00:50:27,020 --> 00:50:29,930
We can kind of see What's worked in the past for

1293
00:50:29,930 --> 00:50:32,600
similar brands and we'll know that,

1294
00:50:32,630 --> 00:50:37,790
okay, this type of marketing tactic works well for doc treat

1295
00:50:37,790 --> 00:50:40,880
companies or worked and now isn't anymore.

1296
00:50:40,910 --> 00:50:41,960
So stop doing that.

1297
00:50:41,960 --> 00:50:43,730
Let's do something different that is working.

1298
00:50:44,000 --> 00:50:46,010
You have your finger on the pulse of all of that.

1299
00:50:46,040 --> 00:50:47,780
Where as again,

1300
00:50:47,780 --> 00:50:51,050
the business owner who's has so many hats to wear.

1301
00:50:51,110 --> 00:50:52,220
We may never see that.

1302
00:50:52,220 --> 00:50:54,500
So that would be more of a waste of money versus

1303
00:50:54,500 --> 00:50:55,850
helpful expenses.

1304
00:50:56,180 --> 00:50:57,200
Really overall,

1305
00:50:57,200 --> 00:51:00,650
I come out of the advertising agency type industry.

1306
00:51:00,950 --> 00:51:04,580
What I see spring bot as in my mind is an

1307
00:51:04,580 --> 00:51:07,370
agency for small business owners.

1308
00:51:07,400 --> 00:51:10,610
Like you've got everything under the same umbrella,

1309
00:51:10,610 --> 00:51:13,580
like all the different types of services that I need to

1310
00:51:13,610 --> 00:51:15,800
build and grow my business apart,

1311
00:51:15,800 --> 00:51:19,160
obviously from not product development or order fulfillment,

1312
00:51:19,160 --> 00:51:21,680
but everything else is Yeah.

1313
00:51:21,710 --> 00:51:25,040
And we get customers sometimes that just got burned by an

1314
00:51:25,040 --> 00:51:29,180
agency. They spent thousands of dollars with them a month and

1315
00:51:29,210 --> 00:51:29,540
they didn't,

1316
00:51:29,540 --> 00:51:32,330
weren't seeing the results to be able to continue to pay

1317
00:51:32,330 --> 00:51:36,140
that thousand dollar a month cost that usually agencies have.

1318
00:51:36,140 --> 00:51:38,510
Cause they have a very small customer base.

1319
00:51:38,540 --> 00:51:40,640
They only have a few clients that they work with and

1320
00:51:40,640 --> 00:51:41,990
that's what they do all day long.

1321
00:51:42,320 --> 00:51:44,600
When really when you're a small business,

1322
00:51:44,630 --> 00:51:48,020
you might not need that level of agency style work.

1323
00:51:48,050 --> 00:51:51,410
You might just need somewhere like spring bot where you're paying

1324
00:51:51,410 --> 00:51:53,240
a much plus management fee,

1325
00:51:53,270 --> 00:51:56,300
much smaller kind of costs for the platform itself.

1326
00:51:56,390 --> 00:51:59,630
And you're still getting a level of support that you need

1327
00:51:59,630 --> 00:52:01,700
in terms of running your ads,

1328
00:52:02,030 --> 00:52:04,970
just consulting on what the best practices are,

1329
00:52:04,970 --> 00:52:06,080
what you should be doing.

1330
00:52:06,560 --> 00:52:07,400
So of course,

1331
00:52:07,460 --> 00:52:08,660
everyone listening is saying,

1332
00:52:08,660 --> 00:52:11,450
okay, so what do the numbers look like?

1333
00:52:11,450 --> 00:52:14,150
What would be an investment if I wanted to look at

1334
00:52:14,150 --> 00:52:14,750
spring bot?

1335
00:52:14,780 --> 00:52:16,160
So can you give us some parameters?

1336
00:52:16,820 --> 00:52:21,500
Yeah. So it starts at 1 99 for kind of our

1337
00:52:21,500 --> 00:52:22,460
base package.

1338
00:52:22,460 --> 00:52:25,730
That includes unlimited automated emails.

1339
00:52:25,730 --> 00:52:26,960
So we talked about the welcome.

1340
00:52:26,960 --> 00:52:28,820
We talked about the abandoned cart.

1341
00:52:28,820 --> 00:52:31,250
We didn't talk about all the other automated emails that we

1342
00:52:31,250 --> 00:52:35,300
have, which are ones that you want to use to gather,

1343
00:52:35,300 --> 00:52:36,800
repeat customers.

1344
00:52:36,980 --> 00:52:38,930
So when someone purchases from you,

1345
00:52:38,990 --> 00:52:40,400
maybe after getting that welcome email,

1346
00:52:40,400 --> 00:52:42,590
they purchase for the first time you don't just want to

1347
00:52:42,590 --> 00:52:43,210
stop there.

1348
00:52:43,250 --> 00:52:45,470
You want to send them an automated email a few months

1349
00:52:45,470 --> 00:52:46,880
later and see if they can come back.

1350
00:52:46,880 --> 00:52:49,250
So we have emails like a win-back email.

1351
00:52:49,250 --> 00:52:52,040
That's automatically set to go to customers that purchase from you,

1352
00:52:52,040 --> 00:52:54,020
but it's been a certain amount of time and they haven't

1353
00:52:54,020 --> 00:52:54,860
come back to purchase.

1354
00:52:54,860 --> 00:52:58,340
Again. We have back in stock type of automated emails,

1355
00:52:58,610 --> 00:53:00,440
The key word there is automated.

1356
00:53:00,440 --> 00:53:01,880
So that once it gets set up,

1357
00:53:01,910 --> 00:53:02,660
you're not having,

1358
00:53:02,900 --> 00:53:04,790
like, we wouldn't need to provide you with,

1359
00:53:04,820 --> 00:53:07,280
oh, these are the people who purchased three months ago and

1360
00:53:07,280 --> 00:53:08,120
haven't come back.

1361
00:53:08,150 --> 00:53:10,880
It's all in the system works behind the scenes for you,

1362
00:53:11,330 --> 00:53:12,080
Correct? Yeah.

1363
00:53:12,080 --> 00:53:13,400
I would like an anniversary email,

1364
00:53:13,400 --> 00:53:14,120
for example,

1365
00:53:14,390 --> 00:53:17,720
even if you start with Springbok today,

1366
00:53:17,780 --> 00:53:19,880
if you set up our anniversary email,

1367
00:53:19,880 --> 00:53:23,000
which is it's automatically set up to go out to customers

1368
00:53:23,000 --> 00:53:25,470
that purchase from you a year ago for the time.

1369
00:53:25,770 --> 00:53:26,970
So for example,

1370
00:53:27,000 --> 00:53:31,500
if I purchased from a dog biscuit a year ago today,

1371
00:53:31,590 --> 00:53:36,480
and the store owner turns on the anniversary email,

1372
00:53:36,510 --> 00:53:40,510
I will automatically get the anniversary medals that you purchased from

1373
00:53:40,510 --> 00:53:41,910
us a year ago today.

1374
00:53:42,000 --> 00:53:43,260
How are things going?

1375
00:53:43,290 --> 00:53:48,210
Check out our new products and get another 10% off your

1376
00:53:48,210 --> 00:53:49,080
next purchase.

1377
00:53:49,350 --> 00:53:52,650
So I'm someone that I was not on their email list.

1378
00:53:52,740 --> 00:53:55,260
I purchased from them a year ago today,

1379
00:53:55,290 --> 00:53:58,020
but I haven't heard from them since haven't really thought about

1380
00:53:58,020 --> 00:54:01,260
them. And I got this automated email and now I'm reminded

1381
00:54:01,320 --> 00:54:02,520
of that product.

1382
00:54:02,820 --> 00:54:04,620
But another thing that a lot of people don't know is

1383
00:54:04,620 --> 00:54:08,580
automated emails work on a different set of email rules.

1384
00:54:08,580 --> 00:54:11,040
You do not have to be on an email list to

1385
00:54:11,040 --> 00:54:12,330
receive an automated email.

1386
00:54:12,720 --> 00:54:15,090
So the email is captured because they've placed an order through

1387
00:54:15,090 --> 00:54:15,810
your system,

1388
00:54:16,080 --> 00:54:20,370
but they're not officially getting monthly emails because they never signed

1389
00:54:20,370 --> 00:54:21,060
up for them.

1390
00:54:21,090 --> 00:54:24,990
Although what you just described is acceptable with an anniversary,

1391
00:54:25,230 --> 00:54:25,950
Correct? Yeah.

1392
00:54:25,950 --> 00:54:26,820
So things like,

1393
00:54:27,030 --> 00:54:27,480
for example,

1394
00:54:27,480 --> 00:54:28,380
an abandoned cart,

1395
00:54:28,410 --> 00:54:29,970
you still get abandoned cart emails,

1396
00:54:29,970 --> 00:54:32,880
even though you did not subscribe to the newsletter yet,

1397
00:54:33,000 --> 00:54:34,320
or you haven't purchased yet.

1398
00:54:34,650 --> 00:54:37,680
So automated emails do work on their own set of rules.

1399
00:54:37,680 --> 00:54:40,800
So it's a great way to keep retargeting customers that purchased

1400
00:54:40,860 --> 00:54:41,880
in the past.

1401
00:54:41,940 --> 00:54:43,290
Try to get them to come back in,

1402
00:54:43,320 --> 00:54:45,900
even though they're not receiving your monthly newsletters.

1403
00:54:46,620 --> 00:54:50,520
So 1 99 a month includes unlimited emails.

1404
00:54:50,520 --> 00:54:53,400
And I got to say just what you described there,

1405
00:54:53,400 --> 00:54:54,240
several sales,

1406
00:54:54,240 --> 00:54:55,260
depending on your product,

1407
00:54:55,260 --> 00:54:57,990
we'll pay for the 1 99 a month,

1408
00:54:57,990 --> 00:55:00,090
Right? It usually does pay for itself,

1409
00:55:00,090 --> 00:55:04,020
especially if you take the time to really focus on that

1410
00:55:04,020 --> 00:55:04,350
pop-up first.

1411
00:55:04,380 --> 00:55:07,590
And they all these automated emails really setting them up to

1412
00:55:07,590 --> 00:55:10,320
be high quality emails with good incentives,

1413
00:55:10,350 --> 00:55:12,420
targeting the right types of people.

1414
00:55:12,780 --> 00:55:14,580
And then you can kind of set it and forget it.

1415
00:55:14,580 --> 00:55:17,310
You don't really have to touch those automated emails or the

1416
00:55:17,310 --> 00:55:18,600
pop-up again.

1417
00:55:18,930 --> 00:55:22,020
But I do recommend going back and every six months or

1418
00:55:22,020 --> 00:55:25,590
so, just refreshing things like subject lines or the types of

1419
00:55:25,590 --> 00:55:28,800
images you're using Is that what's included in the 1 99

1420
00:55:28,800 --> 00:55:29,490
a month.

1421
00:55:29,490 --> 00:55:31,350
I just want to give them a few of these packages.

1422
00:55:31,590 --> 00:55:34,230
So the 1 99 a month includes the ability to send

1423
00:55:34,230 --> 00:55:36,720
your email newsletters up to 5,000

1424
00:55:36,990 --> 00:55:39,810
subscribers. It also includes all the reporting.

1425
00:55:39,900 --> 00:55:44,640
So reporting on how many new customers you have versus existing

1426
00:55:44,940 --> 00:55:49,500
customers. We purchase demographic data on all the customers.

1427
00:55:49,590 --> 00:55:51,330
So as customers are coming in,

1428
00:55:51,330 --> 00:55:54,540
you'll be able to start to target them based on what

1429
00:55:54,540 --> 00:55:56,250
country or state that they're located in.

1430
00:55:56,250 --> 00:55:59,730
You can start sending emails based on their level of status.

1431
00:55:59,730 --> 00:56:01,680
Like, are they a VIP customer?

1432
00:56:01,680 --> 00:56:04,560
Have they purchased from you over five times in the past

1433
00:56:04,590 --> 00:56:08,850
year? So you can start to use those segments in your

1434
00:56:08,910 --> 00:56:09,900
email campaign.

1435
00:56:09,900 --> 00:56:13,110
So you're not just blasting out information to your whole list.

1436
00:56:13,110 --> 00:56:13,290
You know,

1437
00:56:13,290 --> 00:56:15,120
once your list grows to a certain extent,

1438
00:56:15,120 --> 00:56:19,350
you really want to start giving people specific content based on

1439
00:56:19,350 --> 00:56:21,600
how they've engaged with your store in the past.

1440
00:56:21,900 --> 00:56:25,090
So that's also included in that 1 99,

1441
00:56:25,090 --> 00:56:28,450
the ability to schedule out your social media posts to Facebook,

1442
00:56:28,480 --> 00:56:31,510
Twitter, and Instagram is included as well.

1443
00:56:31,510 --> 00:56:32,620
What about blogging?

1444
00:56:32,620 --> 00:56:34,540
The blogging is not included.

1445
00:56:34,540 --> 00:56:38,890
So the blogging would start at 99 a month so that

1446
00:56:38,890 --> 00:56:39,880
I have to double check,

1447
00:56:39,880 --> 00:56:43,000
but I believe it gets you the three licensed articles a

1448
00:56:43,000 --> 00:56:45,670
month. So 99 would get you three licensed articles,

1449
00:56:45,670 --> 00:56:48,550
plus the ability to create as many blog posts as you

1450
00:56:48,550 --> 00:56:49,560
want. In addition to that,

1451
00:56:49,840 --> 00:56:54,850
Okay. I'm thinking probably because everybody has different situations going on,

1452
00:56:54,880 --> 00:56:58,390
that the best thing would be to go and look at

1453
00:56:58,390 --> 00:57:00,370
the site or wherever you're going to direct us to.

1454
00:57:00,370 --> 00:57:02,110
Cause that's going to be my next question for you,

1455
00:57:02,350 --> 00:57:05,560
but to look at their specific situation and see how spring

1456
00:57:05,560 --> 00:57:06,670
bot could be a fit.

1457
00:57:06,730 --> 00:57:10,270
If what we have said has enticed people to learn more.

1458
00:57:10,570 --> 00:57:13,960
So what would someone do if they want to discover and

1459
00:57:13,960 --> 00:57:15,520
have a little bit of a conversation,

1460
00:57:15,550 --> 00:57:18,580
or just look at the services available and see if this

1461
00:57:18,580 --> 00:57:19,330
could fit for them.

1462
00:57:19,600 --> 00:57:22,840
So if you go onto the spring bot website,

1463
00:57:22,840 --> 00:57:24,910
you can kind of look at the pricing just to see

1464
00:57:24,910 --> 00:57:25,840
what it would look like.

1465
00:57:25,840 --> 00:57:27,820
What types of features are available.

1466
00:57:27,820 --> 00:57:29,320
Cause there's things we didn't even touch,

1467
00:57:29,320 --> 00:57:30,280
like SMS,

1468
00:57:30,310 --> 00:57:31,210
text messaging,

1469
00:57:31,300 --> 00:57:32,260
and certain things like that.

1470
00:57:32,260 --> 00:57:34,900
So there's tons of features that you can add on to

1471
00:57:34,900 --> 00:57:39,280
your base package and you would pretty much just request a

1472
00:57:39,280 --> 00:57:41,050
demo. So on that website,

1473
00:57:41,050 --> 00:57:43,360
you can click the button that says request a demo.

1474
00:57:43,360 --> 00:57:45,430
And someone from our sales team will set up,

1475
00:57:45,490 --> 00:57:46,420
maybe a screen share,

1476
00:57:46,420 --> 00:57:49,210
call, just show you exactly what the platform would look like

1477
00:57:49,240 --> 00:57:51,460
and talk you through based on where you're at,

1478
00:57:51,460 --> 00:57:52,540
where your traffic is at,

1479
00:57:52,540 --> 00:57:55,810
what features they recommend you start with in your package.

1480
00:57:56,170 --> 00:57:57,340
Fabulous. To me,

1481
00:57:57,340 --> 00:57:59,800
it sounds like a breath of fresh air thinking that,

1482
00:57:59,950 --> 00:58:00,190
you know,

1483
00:58:00,190 --> 00:58:01,810
if I make an investment like this,

1484
00:58:01,840 --> 00:58:04,900
I'll have lots of things covered for me in my business

1485
00:58:04,900 --> 00:58:07,540
that I can't possibly do right now.

1486
00:58:07,810 --> 00:58:08,020
You know?

1487
00:58:08,020 --> 00:58:11,290
And the goal is always not to just spend more money

1488
00:58:11,290 --> 00:58:15,130
for zero return it's to invest money so that you make

1489
00:58:15,130 --> 00:58:18,100
more sales over and above your investment.

1490
00:58:18,340 --> 00:58:20,920
I always think like when people hear 1 99,

1491
00:58:20,920 --> 00:58:21,460
it's like,

1492
00:58:21,460 --> 00:58:22,900
well, $200 a month.

1493
00:58:22,960 --> 00:58:25,390
Like I can't afford to do that while you can,

1494
00:58:25,390 --> 00:58:28,990
if it brings you in 500 or a thousand dollars new

1495
00:58:28,990 --> 00:58:34,360
businesses. And then if you're saving time by automating some of

1496
00:58:34,360 --> 00:58:35,200
these features,

1497
00:58:35,230 --> 00:58:38,650
you can spend that extra time that you have on other

1498
00:58:38,680 --> 00:58:39,670
parts of your business.

1499
00:58:39,670 --> 00:58:42,340
And then that will help grow you even more when you

1500
00:58:42,340 --> 00:58:43,660
have the time to spend on that.

1501
00:58:43,930 --> 00:58:46,120
Absolutely. Couldn't agree with you more.

1502
00:58:46,360 --> 00:58:47,500
So anyone who's interested,

1503
00:58:47,530 --> 00:58:49,240
absolutely. Jump over to Springbok.

1504
00:58:49,280 --> 00:58:50,620
See what it's all about.

1505
00:58:50,620 --> 00:58:53,980
See the things that we didn't discuss here and requesting a

1506
00:58:53,980 --> 00:58:55,390
demo. It doesn't cost anything right,

1507
00:58:55,390 --> 00:58:57,280
Georgia. It does not cost anything.

1508
00:58:57,520 --> 00:58:59,800
Yeah. So if You are interested,

1509
00:58:59,830 --> 00:59:01,030
definitely check it out.

1510
00:59:01,120 --> 00:59:04,450
And even if you're not sure if the time is now

1511
00:59:04,450 --> 00:59:05,140
for you,

1512
00:59:05,170 --> 00:59:06,460
go take a look because then,

1513
00:59:06,460 --> 00:59:06,820
you know,

1514
00:59:06,820 --> 00:59:07,570
what's available.

1515
00:59:07,570 --> 00:59:09,490
Maybe it's going to be a little bit later in the

1516
00:59:09,490 --> 00:59:11,230
fall. Doesn't matter when,

1517
00:59:11,230 --> 00:59:12,190
but go check it out.

1518
00:59:12,190 --> 00:59:15,430
So you see what the potential is and then you can

1519
00:59:15,430 --> 00:59:18,160
plan it in for later if necessary,

1520
00:59:18,160 --> 00:59:19,900
or you're going to come back and listen to this podcast

1521
00:59:19,900 --> 00:59:21,650
again when it's time.

1522
00:59:22,220 --> 00:59:23,000
So Georgia,

1523
00:59:23,030 --> 00:59:24,890
thank you so much for being here.

1524
00:59:24,890 --> 00:59:27,710
I really appreciate you going through a lot of what spring

1525
00:59:27,710 --> 00:59:30,680
bot offers to give us a feel along with a lot

1526
00:59:30,680 --> 00:59:32,930
of amazing business best practices.

1527
00:59:32,930 --> 00:59:35,690
So I really appreciate your generosity and being on the show

1528
00:59:35,690 --> 00:59:37,670
today. Thank you so much for having me.

1529
00:59:37,700 --> 00:59:40,910
We love to help customers and e-commerce businesses grow.

1530
00:59:40,910 --> 00:59:42,560
So this is what we love to do.

1531
00:59:42,860 --> 00:59:44,900
It was a great step in that direction today.

1532
00:59:44,930 --> 00:59:45,740
Thanks again.

1533
00:59:46,070 --> 00:59:47,480
Awesome. Thank you so much.

1534
00:59:50,900 --> 00:59:52,340
Interesting. Yes.

1535
00:59:53,120 --> 00:59:56,000
We've been talking a lot these days about having a sales

1536
00:59:56,000 --> 01:00:00,800
channel panel in place that includes all the things face-to-face and

1537
01:00:00,800 --> 01:00:01,760
virtual shows,

1538
01:00:01,790 --> 01:00:03,800
networking, social media,

1539
01:00:03,830 --> 01:00:05,150
email marketing,

1540
01:00:05,150 --> 01:00:09,590
your website spring bot could be a solution for you to

1541
01:00:09,590 --> 01:00:11,660
better work through all your channels.

1542
01:00:12,170 --> 01:00:15,260
That's why I wanted to cover the options available during the

1543
01:00:15,260 --> 01:00:19,010
show to hear more about the sales channel panel,

1544
01:00:19,400 --> 01:00:23,150
go back over to tips and talk episode 27.

1545
01:00:23,150 --> 01:00:26,240
That's just a short bit ago where I give you all

1546
01:00:26,240 --> 01:00:28,220
the detail behind this strategy.

1547
01:00:29,030 --> 01:00:31,580
Thanks so much for spending time with me today.

1548
01:00:32,030 --> 01:00:34,310
If you'd like to show support for the podcast,

1549
01:00:34,460 --> 01:00:35,900
please leave a rating and review.

1550
01:00:36,470 --> 01:00:39,140
That means so much and helps the show get seen by

1551
01:00:39,140 --> 01:00:39,920
more makers.

1552
01:00:39,980 --> 01:00:43,250
So it's a great way to pay it forward and now

1553
01:00:43,370 --> 01:00:44,420
be safe and well.

1554
01:00:44,570 --> 01:00:47,000
And I'll see you again next week on the gift biz

1555
01:00:47,030 --> 01:00:48,290
on wrapped podcast.

1556
01:00:50,030 --> 01:00:52,700
I want to make sure you're familiar with my free Facebook

1557
01:00:52,700 --> 01:00:54,890
group called gift is free.

1558
01:00:55,640 --> 01:00:59,420
It's a place where we all gather and our community to

1559
01:00:59,420 --> 01:01:00,620
support each other.

1560
01:01:01,100 --> 01:01:03,260
Got a really fun post in there.

1561
01:01:03,260 --> 01:01:04,610
That's my favorite of the week.

1562
01:01:04,610 --> 01:01:07,520
I have to say where I invite all of you to

1563
01:01:07,520 --> 01:01:10,550
share what you're doing to show pictures of your product,

1564
01:01:10,790 --> 01:01:14,030
to show what you're working on for the week to get

1565
01:01:14,030 --> 01:01:17,000
reaction from other people and just for fun,

1566
01:01:17,000 --> 01:01:20,600
because we all get to see the wonderful products that everybody

1567
01:01:20,600 --> 01:01:24,980
in the community is making my favorite posts every single week,

1568
01:01:25,190 --> 01:01:26,390
without doubt.

1569
01:01:27,230 --> 01:01:30,770
Wait, what aren't you part of the group already,

1570
01:01:31,490 --> 01:01:34,880
if not make sure to jump over to Facebook and search

1571
01:01:34,880 --> 01:01:38,330
for the group gift biz breeze don't delay.

1572
01:01:38,870 --> 01:01:41,960
Come join us in gift biz breeze today.