Have you ever felt curious about public speaking?
Jon Clayton:Or wondered what opportunities could open up for you and your business.
Jon Clayton:If you could face your fears and give it a try.
Jon Clayton:I'm joined by Jackie.
Jon Clayton:Godad a voice and acting coach.
Jon Clayton:Who's here to share with you the benefits of public speaking and
Jon Clayton:some tips to get you started in this episode of architecture business club.
Jon Clayton:The weekly podcast for solo and small firm architecture practice owners,
Jon Clayton:just like you who want to build a profitable future proof architecture
Jon Clayton:business that fits around their life.
Jon Clayton:I'm John Clayton, your host.
Jon Clayton:And if you're a small practice leader or so practitioner in architecture,
Jon Clayton:struggling to find clarity or reach your goals, consider working with me.
Jon Clayton:I have a personalized one-to-one support for coaching consulting and mentoring.
Jon Clayton:And this tailored approach helps you navigate your unique path to success.
Jon Clayton:Whether it's growing your practice, working few hours or building
Jon Clayton:your team, I've got you covered.
Jon Clayton:Just click the link in the show notes, to book a call with me to
Jon Clayton:discuss your options or email.
Jon Clayton:John that's J O n@architecturebusinessclub.com.
Jon Clayton:For more information.
Jon Clayton:Now let's discuss public speaking.
Jon Clayton:Jackie Goddard is a former fashion designer and recovering actor who spent
Jon Clayton:30 years working in and around the arts, most recently as a voice and acting coach.
Jon Clayton:Through a company, Power To Speak, Jackie now works with entrepreneurs,
Jon Clayton:business leaders, and teams.
Jon Clayton:To make them excited about sharing their ideas and developing their power to speak.
Jon Clayton:She's often asked to speak to audiences about public speaking, but also to share
Jon Clayton:her thoughts on topics like the acting process, resilience, joy and failure.
Jon Clayton:Since 2020, Jackie has hosted a podcast talking to speakers, authors, actors
Jon Clayton:and entrepreneurs to discover how they use their voice, story and creativity
Jon Clayton:for their work and well being.
Jon Clayton:Jackie, welcome to Architecture Business Club.
Jackie Goddard:for having me, John.
Jackie Goddard:It's lovely to be here.
Jon Clayton:Oh, it's a pleasure to have you here.
Jon Clayton:Jackie.
Jon Clayton:I know that outside of the work that you do, you're quite a keen walker.
Jon Clayton:Could you tell me a little bit about that and where you like to go walking?
Jackie Goddard:Yeah, I'm very lucky to live on the South coast.
Jackie Goddard:So I'm, I'm between the forest and the sea.
Jackie Goddard:So the new forest in one direction and, uh, and the coast and the other.
Jackie Goddard:So I love to walk.
Jackie Goddard:I've always liked walking and here you got the ponies in the forest
Jackie Goddard:and yeah, it's just beautiful.
Jackie Goddard:And I, I quite often, I'm quite near a place called Limington and the seawall.
Jackie Goddard:Is, looks out at the Isle of Wight, across the Solent, and
Jackie Goddard:no matter what the weather, it's just a beautiful place to be.
Jackie Goddard:I used to run, actually, that's why I used to go running, but, but my knees
Jackie Goddard:aren't quite the same as they used to be, so I've had to slow down to a walk,
Jackie Goddard:but yeah, I do, I do enjoy that, and I go out, I go out walking most days if I can.
Jon Clayton:Oh, that sounds fantastic.
Jon Clayton:It's a part of the world that I've, I've not.
Jon Clayton:Explored as much as I would have liked, um, but yeah, it sounds
Jon Clayton:like a lovely place to be.
Jon Clayton:And I'm a big walker as well.
Jon Clayton:I used to do, um, when we lived up in Lancashire, I used to enjoy
Jon Clayton:going up to the Lake District quite frequently to do hill walking.
Jon Clayton:Um, but since we moved to Norfolk, there's not quite so many hills for me to walk up.
Jon Clayton:But we do have some lovely coastal walks.
Jon Clayton:I I do enjoy that too.
Jon Clayton:So, um, Jackie, we are gonna talk about, we're gonna talk about public
Jon Clayton:speaking so that architecture practice owners can understand what a great
Jon Clayton:opportunity it is and also to give them some tips on, on how to get started.
Jon Clayton:So, to begin.
Jon Clayton:Could we talk about how architects and architecture practice owners
Jon Clayton:could benefit from public speaking?
Jackie Goddard:Well, anybody and everybody can obviously benefit
Jackie Goddard:from public speaking and it's, it's something that is fundamental, isn't it?
Jackie Goddard:I mean, to speak to an audience, whether it's an audience of one or an audience
Jackie Goddard:of thousands, You are communicating and it's a, it's the best way to get your
Jackie Goddard:point across, to share your message, to develop your personal brand, develop
Jackie Goddard:you as a person, to build relationships, build connection, build rapport.
Jackie Goddard:It's, it's.
Jackie Goddard:It doesn't matter what business you are in, those opportunities to speak to an
Jackie Goddard:audience are, are, are fundamental to, to every business, aren't they really?
Jackie Goddard:Um, and architects have, for me, being a bit of a creative myself,
Jackie Goddard:a bit of a creative bod, I love, I love the creativity that comes with
Jackie Goddard:architecture and there are, there are so many stories Around buildings and
Jackie Goddard:there's so many opportunities to talk about not only the technical side.
Jackie Goddard:Of architects work, but also the design side.
Jackie Goddard:And so for architects, I would imagine it's just a really great
Jackie Goddard:opportunity to share their knowledge and to share their experience and to
Jackie Goddard:build their brand and their business.
Jon Clayton:So it's interesting.
Jon Clayton:One of the things you mentioned there was about, um, communication
Jon Clayton:fundamentally, it's probably one of the best ways to be able to communicate.
Jon Clayton:What it is that you do and how you help people.
Jon Clayton:And actually, if you're able to get over some of the fears and do that to
Jon Clayton:a room of people to get that message across to a lot of people in one go.
Jon Clayton:So there's some potentially some huge benefits there, as you say, Architecture
Jon Clayton:is an industry and in the practice of architecture, there's going to be so
Jon Clayton:many stories there, things that, um, other people are going to be interested
Jon Clayton:in that when, when you're in the day to day thick of it, sometimes you, you don't
Jon Clayton:always see, uh, that those opportunities and stories that we could share.
Jon Clayton:So, um, There's some rich pickings there I would say.
Jon Clayton:Hmm.
Jackie Goddard:just the history around buildings at just so many stories.
Jon Clayton:So how common is the fear of public speaking?
Jackie Goddard:Well, and I'm sure you must've heard the, uh, the old adage
Jackie Goddard:that, uh, When asked more people would rather be in the coffin at a funeral
Jackie Goddard:than they would be speaking the eulogy.
Jackie Goddard:And apparently, according to the mental health Institute, there is 73 percent
Jackie Goddard:of people are more afraid of speaking in public than they are of dying, which
Jackie Goddard:is pretty shocking, isn't it really?
Jackie Goddard:But yeah, it seems to be.
Jackie Goddard:Yeah.
Jackie Goddard:It seems to be a fear that.
Jackie Goddard:Is at our core somehow, um, and whether that goes back to something that happened
Jackie Goddard:in childhood, during school, kids being kids, I'm not sure, or whether it's
Jackie Goddard:just that, that kind of fundamental fear of being, you know, Shown up, of being
Jackie Goddard:judged, of not being liked, of saying something stupid, of being ridiculed.
Jackie Goddard:Uh, and I think that's, that is at the, at the core of all of us.
Jackie Goddard:Nobody wants to look stupid or sound silly, do they?
Jackie Goddard:So I think that's, I think that's the reason.
Jon Clayton:Yeah, that, that definitely resonates with me.
Jon Clayton:I think of my, my earliest memories of standing in front of a room
Jon Clayton:full of people and having to speak.
Jon Clayton:And one of those was when I was at school in high school and I had to stand up in
Jon Clayton:front of the English class and talk about something, I think it was like, talk
Jon Clayton:about a hobby for like probably only five minutes, but it was absolutely petrifying.
Jon Clayton:And you just knew that.
Jon Clayton:Like nobody was really particularly interested in the room.
Jon Clayton:It wasn't like it was an engaged audience.
Jon Clayton:I remember one where the boys got up and talked about looking after his hamster
Jon Clayton:or it was guinea pig or something.
Jon Clayton:I think at the time I was quite into video games and nerdy stuff like that.
Jon Clayton:So I, I think, um, I stood up and did talked about that for a few minutes.
Jon Clayton:And, um, there was a whole host of other things that people talked about, but it
Jon Clayton:was, quite scary, you know, as a sort of.
Jon Clayton:I guess a 13 year old or 14 year old, when you're quite self conscious of
Jon Clayton:yourself to stand up in that room of, I guess, about 30 of the kids
Jon Clayton:and the English teacher and to talk.
Jon Clayton:And, um, yeah, so that was, that was probably not a positive experience.
Jackie Goddard:No, and I think the thing is that, you know, we all have, we
Jackie Goddard:all had to do those sort of things is, is the, but we're given no preparation,
Jackie Goddard:which is a big thing with public speaking.
Jackie Goddard:You need to prepare.
Jackie Goddard:You need to know what it is that you're talking about.
Jackie Goddard:And it's not enough to say, right.
Jackie Goddard:Your homework Go in, you know, talk about it or, or write something about
Jackie Goddard:this topic and then come back and do it.
Jackie Goddard:You need to kind of get people confident and comfortable about what they're saying.
Jackie Goddard:I mean, when I was teaching kids many years ago, um, I used to do a project
Jackie Goddard:with them around their hobbies and their topics, but rather than just getting
Jackie Goddard:them to stand up and talk about it, I used to put them in little groups and
Jackie Goddard:they'd have a, they'd pick a topic, topic between them, and then they'd
Jackie Goddard:They would make up stories about it.
Jackie Goddard:They'd draw pictures on it.
Jackie Goddard:They would, and they'd work together and collaborate.
Jackie Goddard:And actually that then became a joyful experience and an exciting experience
Jackie Goddard:for them to, to work together and to, to bring every sort of element, a bit of
Jackie Goddard:design, a little bit of, um, words and.
Jackie Goddard:And dance, even however they wanted to express that topic.
Jackie Goddard:But when you just sort of say to, to a 14 year old, can you stand up and
Jackie Goddard:talk about your hamster for 15 minutes?
Jackie Goddard:It's like, of course you're going to be like a deer in the headlights.
Jackie Goddard:It's just, just need a little bit of preparation and a, and a
Jackie Goddard:little bit of a fun, you know, there's a, there's a lot of.
Jackie Goddard:The work I do, even, even with the adults, especially with the adults that is around
Jackie Goddard:getting them to play, find the playfulness in what it is that they're talking about.
Jackie Goddard:Because unless you enjoy what you're, what you're speaking about, unless
Jackie Goddard:you can find the enjoyment in it, then your audience aren't going to
Jackie Goddard:enjoy listening to you because they will mirror how you're feeling.
Jackie Goddard:If you stand up feeling awkward and uncomfortable, that's exactly How your
Jackie Goddard:audience will feel, but if you get up and you're excited and enthusiastic, that
Jackie Goddard:transfers that your audience will mirror that and they'll be happy to listen.
Jon Clayton:that makes a lot of sense there.
Jon Clayton:And, and, um, The way that you described that exercise with the
Jon Clayton:kids as well about them working on it together first that Looking back
Jon Clayton:that would have made me feel better.
Jon Clayton:Had we had we done some group work and talked about it Before
Jon Clayton:actually just having to kind of get up there and do that talk so How
Jon Clayton:can we how can we turn that fear?
Jon Clayton:Of public speaking.
Jon Clayton:How, how can we turn that into that feeling of excitement that you mentioned
Jackie Goddard:Yeah.
Jackie Goddard:It's like I said, it's finding the enjoyment in what you're talking about.
Jackie Goddard:I would say 70 percent of the work that I do with clients is not about the speaking.
Jackie Goddard:It's not about the voice.
Jackie Goddard:Obviously I do warm up, I do breathing exercises, I, you know, we do the
Jackie Goddard:organs of articulation and the pyramid breath and all of, all of that.
Jackie Goddard:Acting training that I had, but I would say 70 percent of the work I
Jackie Goddard:do is getting people comfortable and believing what it is that they're
Jackie Goddard:talking about and playing with it.
Jackie Goddard:As I said, the realization for me.
Jackie Goddard:In this work came from the fact that when I was an actor, the bit that I
Jackie Goddard:enjoyed most was when, I mean, the rehearsal process was always great fun.
Jackie Goddard:Again, it was a collaborative, it was a collaborative thing.
Jackie Goddard:I wasn't doing this on my own, although I'd had monologues and audition pieces
Jackie Goddard:that I would have to learn on my own.
Jackie Goddard:But once I got to the point where I knew them so well.
Jackie Goddard:I always say, um, memorize to improvise because if you know something that well,
Jackie Goddard:it, it's almost like second nature.
Jackie Goddard:It's ingrained.
Jackie Goddard:It's like muscle memory.
Jackie Goddard:Then when you step in front of an audience, you can, you can be playful.
Jackie Goddard:You can play with what it is that you're speaking about.
Jackie Goddard:And I knew that once I got to the point where I just couldn't, I'd done enough
Jackie Goddard:work that I couldn't wait to show it to somebody else, I couldn't wait to get on
Jackie Goddard:the stage and be part of that performance.
Jackie Goddard:And that's where I like to get people.
Jackie Goddard:Two is that they are excited.
Jackie Goddard:They, they, they can't wait that of course there's fear and anxiety.
Jackie Goddard:I still get a little bit anxious when I'm a little bit, I get
Jackie Goddard:anxious like everybody else does.
Jackie Goddard:But if you, the, the, the feeling you get in your body when you are
Jackie Goddard:anxious is exactly the same feeling you get when you are excited.
Jackie Goddard:They're both aroused emotions.
Jackie Goddard:They both send cortisol surging around your body and your heart beating
Jackie Goddard:faster, sweaty palms and all of that.
Jackie Goddard:They're exactly the same feeling, but the, that feeling when you
Jackie Goddard:are anxious comes because you are expecting something bad to happen.
Jackie Goddard:Whereas with excitement, when you get that feeling, and you are
Jackie Goddard:feeling excited, it's because you are expecting something good to happen.
Jackie Goddard:So it's really just.
Jackie Goddard:It's not overly easy, but if you can kind of change your mindset or if you can,
Jackie Goddard:you know, you get that, the butterflies in your tummy and all of that, that kind
Jackie Goddard:of, uh, knees knocking kind of feeling is to, to look at it as, as you've
Jackie Goddard:been excited, you know, you've got the reason that you, that you are feeling
Jackie Goddard:that way is because you are excited
Jon Clayton:I was just thinking about, um, another occasion when I had to
Jon Clayton:Speaking public, probably the next big memory that I have of, of doing this was,
Jon Clayton:um, speaking at my wedding when I had to give a speech and what you just described
Jon Clayton:that, that thing of, um, planning it and
Jackie Goddard:Yeah.
Jon Clayton:that, I guess that was kind of that feeling that I had when I
Jon Clayton:did that speech at my wedding, because I was, Still nervous, and there was
Jon Clayton:some family members there from my wife's side of the family that I either
Jon Clayton:hadn't met or didn't know very well, uh, along with, uh, friends and family.
Jon Clayton:But I guess that the difference was that for one, I was much more prepared.
Jon Clayton:Elements of the speech that I was like really looking forward to
Jon Clayton:sharing because I just think, you know, you know, this will go down.
Jon Clayton:Well, this, this might get a laugh, um, that sort of thing.
Jon Clayton:And also that, it's something like that.
Jon Clayton:Like everybody wants you to, to succeed.
Jon Clayton:It wasn't that feeling of like, I'm talking to a room
Jon Clayton:full of people who are like.
Jon Clayton:Going to start leaving the room if it's really terrible, they're obviously they're
Jon Clayton:there for you and they're supporting you.
Jon Clayton:Um, so it was a very different feeling to that memory from the school days.
Jon Clayton:Um, so I guess that that's the thing, isn't it?
Jon Clayton:That if we are planning to do any public speaking or want to do any
Jon Clayton:public speaking, that if we can plan it so that we know it inside out,
Jon Clayton:what we're going to be talking about.
Jon Clayton:And you mentioned that thing about, um, I love that, that suggestion, the
Jon Clayton:memorize to improvise so that you almost like, you know, it's so well that you
Jon Clayton:can deviate a little bit you can go off track a little bit and you're always
Jon Clayton:going to find your way back because you know what you're talking about so
Jon Clayton:well with the preparation that you've
Jackie Goddard:Yeah, I mean, I don't, I don't always, I don't recommend,
Jackie Goddard:you know, having a 2000 word.
Jackie Goddard:Essay that you then have to memorize word for word, but if you're telling
Jackie Goddard:stories, then the stories don't need to be scripted, but you know, you
Jackie Goddard:know, I always work with clients on a, on a journey through a presentation.
Jackie Goddard:So we find what those stories are that you can hang that
Jackie Goddard:point that you want to make on.
Jackie Goddard:So if you need to get a point to cross, what's the story that's going to, is,
Jackie Goddard:is going to land with the audience.
Jackie Goddard:What is going to make that point memorable that they will go away
Jackie Goddard:and, and, and still remember it.
Jackie Goddard:And so you can kind of just know the stories really well.
Jackie Goddard:And you know that that story takes you into that story, and there's a
Jackie Goddard:reason, you know, and so there's a flow to your, to your presentation.
Jackie Goddard:But if, if I've got stories and if I can make connections between one
Jackie Goddard:point to a next with a story, then actually it doesn't, it doesn't matter.
Jackie Goddard:If you sort of deviate you'll get yourself back on, back on track and
Jackie Goddard:you will make sure that you hit the points that you need to make and your
Jackie Goddard:audience will go away knowing what you wanted them to go away knowing.
Jon Clayton:Oh, that's a really good tip.
Jon Clayton:I mean, people, people love a good story.
Jon Clayton:And like what you've described, that, that way of weaving in stories and
Jon Clayton:using storytelling as part of your, your talk or your speech or presentation.
Jon Clayton:I mean, stories are, they're so much more memorable, aren't they?
Jon Clayton:Like for the, not just for the, the, the host, like the person delivering the
Jon Clayton:talk, but also for the people listening in that they're far more likely to
Jon Clayton:remember something via a story than.
Jon Clayton:Than otherwise if we're just sort of bombarding them with facts or figures
Jon Clayton:or like a gazillion slides with Loads of like loads of information
Jon Clayton:on um, so that yeah, I love that.
Jon Clayton:That's a really good
Jackie Goddard:And you can't, you can't tell a story monotone.
Jackie Goddard:There has to be, you know, if you're telling a story, your voice is You'll,
Jackie Goddard:you'll automatically, you'll get excited or you'll, you'll get sad.
Jackie Goddard:Or, you know, there's a, there's a variation in your voices, but
Jackie Goddard:there's vocal variety and, and rather than just delivering something on a
Jackie Goddard:monotone, when you tell a story, you automatically have vocal variety.
Jon Clayton:So if you're planning to use stories Then do they always have to be
Jon Clayton:your own stories or can you use stories that are like other people's stories?
Jon Clayton:Remember.
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Jon Clayton:Now, back to the show.
Jackie Goddard:Yeah, a story is a story.
Jackie Goddard:I mean, what's, what's good about your own stories is that
Jackie Goddard:you will never forget them.
Jackie Goddard:So, you know, there's never, there's never a time you're
Jackie Goddard:going to forget your own story.
Jackie Goddard:Plus they, if you tell your own stories, it makes, it gives you a credibility and
Jackie Goddard:it builds trust because the audience.
Jackie Goddard:begin to get to know you.
Jackie Goddard:And like you were saying about when you were speaking at your wedding,
Jackie Goddard:it's very much about the audience.
Jackie Goddard:It's always about the audience.
Jackie Goddard:It's not about you as a speaker.
Jackie Goddard:It's about the people that you're talking to.
Jackie Goddard:So you are excited to speak to that audience because you knew the parts of
Jackie Goddard:your presentation, parts of your speech that would Really resonate with them.
Jackie Goddard:So once that's, that's the connection then.
Jackie Goddard:So, you know, even as an architect, you're talking to a room full of
Jackie Goddard:architects, you're talking to a room full of builders, whatever, who are they?
Jackie Goddard:What stories can you tell that will really resonate with them?
Jackie Goddard:It's, it's always about them.
Jackie Goddard:It's not about, it's not about you.
Jackie Goddard:So when you're finding stories, whether they're your own or somebody else's,
Jackie Goddard:it doesn't really matter, but just make sure that, um, that they are,
Jackie Goddard:they are stories that will really resonate with that particular audience.
Jon Clayton:I love that idea that, uh, it's almost like you, you pass those
Jon Clayton:stories that you could use for a filter and make sure that they are a good fit for
Jon Clayton:the audience that's going to be present.
Jon Clayton:When you're delivering this talk to make sure that it's going to land with them.
Jon Clayton:It's something that they're going to resonate with, that they're going to
Jon Clayton:enjoy hearing about, uh, or it's going to elicit some response, some emotional
Jon Clayton:response from them or some engagement.
Jon Clayton:They're going to really resonate with that story that you're sharing.
Jackie Goddard:yes, it was Maya, Maya Angelou said, people
Jackie Goddard:won't remember what you did.
Jackie Goddard:They won't remember what you said, but they will remember how you made them feel.
Jackie Goddard:And so if you can find a story that resonates, it's again, it's about them.
Jackie Goddard:It's not about you.
Jackie Goddard:So don't, don't tell stories Uh, are you being self indulgent that, that
Jackie Goddard:are you being kind of, Oh, look, this, this is what I've been through.
Jackie Goddard:It worries me.
Jackie Goddard:Or aren't I fantastic?
Jackie Goddard:What an amazing person I am.
Jackie Goddard:It's not about you.
Jackie Goddard:So, so find those stories that are going to, that are going to, uh,
Jackie Goddard:resonate and build that emotional connection with the audience.
Jon Clayton:Jackie, for anyone that's curious about public speaking, what
Jon Clayton:first steps would you recommend?
Jackie Goddard:in, what do you mean in terms of writing something to speak
Jackie Goddard:or just in getting practice speaking?
Jackie Goddard:Silence.
Jon Clayton:as you know, I'm I'm going to be speaking later in the year at
Jon Clayton:a conference in London called London Builds on the skills and marketing stage.
Jon Clayton:Um, and that for me, that's probably going to be my, well, it
Jon Clayton:is my first public speaking thing.
Jon Clayton:Obviously I speak on the podcast every week, but it's not live,
Jon Clayton:like live in a room full of people.
Jon Clayton:For somebody like me, or any of the listeners that are listening to this
Jon Clayton:thinking, oh, well, I'd like to get started, or I'd, I'd, curious about
Jon Clayton:doing this, about doing a talk, because this sounds intriguing, it sounds like
Jon Clayton:there could be some benefits for me, like, where would they even, even begin?
Jon Clayton:Like, you mentioned there's a couple of things there, you mentioned
Jon Clayton:already about, Planning the talk and also practicing the talk, but
Jon Clayton:like, what are the first steps to do?
Jon Clayton:I'm assuming it starts with planning, that it's more about kind of planning
Jon Clayton:things out and working through your ideas before, because if you
Jon Clayton:haven't planned anything, you're not going to have anything to practice.
Jon Clayton:Is that
Jackie Goddard:no, of course.
Jackie Goddard:No, absolutely.
Jackie Goddard:Absolutely.
Jackie Goddard:Um, you know, I, like you, you have, you have a deadline, you have a talk coming
Jackie Goddard:up, you know, who your audiences will be.
Jackie Goddard:So it's a conference that's related to your industry.
Jackie Goddard:So, you know, the type of people that will be there.
Jackie Goddard:I always, the first thing that I do before I even start working with the client
Jackie Goddard:is to say, get it all out of your head.
Jackie Goddard:So what do you want to say?
Jackie Goddard:This is, this is the start.
Jackie Goddard:It's it, this bit is about you.
Jackie Goddard:So you know what you want the audience to go away with, you
Jackie Goddard:know, what takeaways they, they should, that you want them to have.
Jackie Goddard:So then get it all out of your head onto a piece of paper.
Jackie Goddard:Just write it all out.
Jackie Goddard:Could be bullet points, could be an essay.
Jackie Goddard:I mean, I've had clients come to me with a 2000 word essay and expected
Jackie Goddard:that they would actually, I would say to them, okay, go away and memorize that.
Jackie Goddard:It's beautifully written.
Jackie Goddard:Well done.
Jackie Goddard:But actually what that is, it's a starting point to then find the story.
Jackie Goddard:So, okay, this is, this is what you want to say, but then let's find the
Jackie Goddard:stories that are going to resonate, that are going to connect the two.
Jackie Goddard:What you want to say to the audience, and then, then you can
Jackie Goddard:start planning and then you can say, okay, well, that's really important.
Jackie Goddard:And I know this particular audience will really love that.
Jackie Goddard:And I can tell this story that will actually land that point really well.
Jackie Goddard:So then you can kind of pull out, I have a flow chart when I'm working with clients.
Jackie Goddard:So out of that, whatever you bring to me on that first day, we can
Jackie Goddard:start talking You've written it.
Jackie Goddard:What is the point behind this?
Jackie Goddard:What is the point for the audience?
Jackie Goddard:Because as I say, the audience don't care about you.
Jackie Goddard:They only care about what it is that they're going to take away.
Jackie Goddard:So you can then start taking from that kind of brain dump is what the
Jackie Goddard:way I put it is, you know, Shelly, who we both know said that I got her
Jackie Goddard:to throw up onto a page, basically everything that was in her head.
Jackie Goddard:She just went and put it all out there on a page.
Jackie Goddard:And then.
Jackie Goddard:We can start taking out the bits, putting it into the flow chart saying, okay,
Jackie Goddard:well, how does that connect with that?
Jackie Goddard:Where do we want to land?
Jackie Goddard:What are the stories?
Jackie Goddard:What are the connections that we can make with the audience?
Jackie Goddard:So you, you begin by getting it all out of your head.
Jackie Goddard:I heard somebody say once that we are story hoarders.
Jackie Goddard:And so we, we keep all of these stories in our head, whether they're good ones,
Jackie Goddard:bad ones, personal ones, other people's, but because they're in our head, they
Jackie Goddard:have no beginning, middle and end.
Jackie Goddard:So they kind of go round and round and round.
Jackie Goddard:So what you want to do is once you get them out into a piece of paper,
Jackie Goddard:you can see the beginning, the middle and the end, you can see then you
Jackie Goddard:can analyze it and say, well, what did I learn from that experience?
Jackie Goddard:And how then am I audience going to take away from that, from that
Jackie Goddard:learning that I've, that I've, I've come up with from that.
Jackie Goddard:So it's, yeah, it's get it all out of your head, get it onto a piece of paper
Jackie Goddard:and then start making the connections.
Jackie Goddard:It's almost like that mind map flow thing of, okay, well, that's
Jackie Goddard:really relevant to this point.
Jackie Goddard:That's really relevant to that point.
Jackie Goddard:And then once you've kind of.
Jackie Goddard:Got a shape, then speak it out loud to somebody else.
Jackie Goddard:I always say this to speak it out loud to a human, preferably somebody that likes
Jackie Goddard:you, uh, because you'll get, you'll get rid of some of those nerves because you've
Jackie Goddard:actually said it out loud to somebody and somebody has listened, but also
Jackie Goddard:you'll get an understanding from them.
Jackie Goddard:Whether it's understandable, whether it makes sense, you know, whether the,
Jackie Goddard:whether there's the flow is correct, whether there's words you're using that
Jackie Goddard:people don't understand, because quite often, especially if you're speaking to
Jackie Goddard:industry, then you speak your own language within industries, but there might be
Jackie Goddard:people in that audience that don't.
Jackie Goddard:Understand that certain words or certain language you use.
Jackie Goddard:So how can you make that understandable?
Jackie Goddard:And if you say, if you know, if you speak out loud to your partner, to your best
Jackie Goddard:friend or whatever, that might not be in your business, in your industry, then do
Jackie Goddard:they understand because so often we try to be this person within our industry
Jackie Goddard:that is important and credible and knowledgeable and all of those things.
Jackie Goddard:But actually.
Jackie Goddard:If there's people in the audience that aren't in that industry, it's just, it
Jackie Goddard:will go over their heads and you've lost.
Jackie Goddard:You've lost those people.
Jackie Goddard:So, so yes, get it out onto a piece of paper, speak it out loud, and then
Jackie Goddard:you can start refining and editing before you then start really learning
Jackie Goddard:it and, uh, beginning to play with it.
Jon Clayton:That's brilliant.
Jon Clayton:Thanks, Jackie.
Jon Clayton:That's, that's really helpful for, for anyone that's
Jon Clayton:thinking about getting started.
Jon Clayton:I've, I've heard you talk about the three B's.
Jon Clayton:Could you tell me about those, please?
Jackie Goddard:Uh, well, this was just my simplified way of everything
Jackie Goddard:that I've, I've spoken about so far.
Jackie Goddard:So the three B's are believe, breathe and be prepared.
Jackie Goddard:So firstly, that content.
Jackie Goddard:So.
Jackie Goddard:Like I said, 70 percent of the work that I do is around getting people
Jackie Goddard:comfortable, making sure they believe what they're saying, because if you
Jackie Goddard:don't believe what you're saying, the audience won't believe it either.
Jackie Goddard:And I know that from, from my acting background of, of being, uh, of dressing
Jackie Goddard:actors, I dressed actors for, for a couple of years before I went to drama school.
Jackie Goddard:And, and then saying to them, how, how.
Jackie Goddard:Can you do that, which is so outside of your comfort zone,
Jackie Goddard:so outside of my comfort zone.
Jackie Goddard:How can you do that in front of an audience, whatever it might be?
Jackie Goddard:And one actor said to me, if you don't believe what you're
Jackie Goddard:doing, the audience won't either.
Jackie Goddard:And for me, that was a penny drop moment because I then
Jackie Goddard:understood what an actor's job was.
Jackie Goddard:And it's the actor's job is not about you going out and playing a part.
Jackie Goddard:It's about being the part.
Jackie Goddard:And so it's the same when you're putting a speech out there or a talk or a
Jackie Goddard:presentation, you need to be authentic.
Jackie Goddard:You need to be believable.
Jackie Goddard:You need to believe what you're saying.
Jackie Goddard:If you go to see, um, uh, a school production of a Shakespeare play, you
Jackie Goddard:won't understand a word because the, the, the, the kids don't understand a word.
Jackie Goddard:And so it's gobbledygook, it's a foreign language.
Jackie Goddard:If you go and see that same play performed by the Royal Shakespeare
Jackie Goddard:Company, you will understand every single word because they do.
Jackie Goddard:Because they've done the work, they know exactly what they're saying.
Jackie Goddard:They know the intention behind every word, they know the motivation.
Jackie Goddard:And so it's understandable.
Jackie Goddard:You'll laugh in the right places.
Jackie Goddard:You'll cry in the right places.
Jackie Goddard:And so you have to believe what you're saying.
Jackie Goddard:And if you don't believe what you're saying, that's when you get nervous.
Jackie Goddard:That's when you get uncomfortable.
Jackie Goddard:You can't look people in the eye yet that, you know, it's, it's
Jackie Goddard:an uncomfortable feeling because you're waiting to be caught out.
Jackie Goddard:So make sure you believe what it is that you're saying, and
Jackie Goddard:then breathe speech is breath.
Jackie Goddard:So it's literally, again, I heard another voice coach say we breathe
Jackie Goddard:in thoughts and we breathe out words.
Jackie Goddard:So learn how to breathe pyramid breath, using your diaphragm to breathe, to really
Jackie Goddard:use your breath to support your body.
Jackie Goddard:Because when you're nervous, you lose your breath because for
Jackie Goddard:everyday speech, we only use like the very top part of our lungs.
Jackie Goddard:So if you, if that's used to using, when the nerves kick in, it will go.
Jackie Goddard:So you need to learn how to breathe from your belly and also
Jackie Goddard:breathe to, uh, calm your nerves as well, which is box breathing.
Jackie Goddard:So I've, there are a couple of videos out there, which I can give you the links
Jackie Goddard:to share if you like, so people can see what that is and then be prepared is.
Jackie Goddard:Is what it says on the tin.
Jackie Goddard:It's just, you know, everything that we've been speaking about is just making
Jackie Goddard:sure, you know, your stuff backwards visualization, using those, um, the,
Jackie Goddard:the breathing techniques to get you in, get you focused, make sure that you're,
Jackie Goddard:you're really in, in the right place in the right mindset when, before you step
Jackie Goddard:on the stage, that everything is prepared.
Jackie Goddard:There's if, if the tech goes wrong, you can deal with it.
Jackie Goddard:You know, all the, all the slides are there, everything's in place.
Jackie Goddard:You feel good.
Jackie Goddard:You know, you, you are, you're looking your best.
Jackie Goddard:You're sounding your best.
Jackie Goddard:You're feeling your best, you know, and that's all about having a good night's
Jackie Goddard:sleep, uh, about looking after yourself before a big talk, because all of those
Jackie Goddard:things will really give you the foundation to be a confident and comfortable speaker.
Jon Clayton:I love that.
Jon Clayton:And Jackie, you do have a PDF download that summarizes those things
Jon Clayton:that we've just talked through.
Jon Clayton:I will share this link in the show notes as well, but it's subscribepage.
Jon Clayton:io forward slash speak with confidence.
Jon Clayton:And people can, can go ahead and grab a copy of that for free.
Jackie Goddard:Absolutely.
Jackie Goddard:Absolutely.
Jackie Goddard:Yeah.
Jon Clayton:Jackie, I've really, really enjoyed the conversation today.
Jon Clayton:What would be the main thing that you'd like people to take away from it?
Jackie Goddard:worry about worrying.
Jackie Goddard:You know, we all, we all worry about these things.
Jackie Goddard:Uh, speaking is such a fantastic opportunity to share.
Jackie Goddard:Whatever it is that you've got to say to share your business.
Jackie Goddard:So don't worry that you're worried about it.
Jackie Goddard:Everybody worries, you know, we all, we all have anxieties and, and just
Jackie Goddard:download the download, have a read, and then take these opportunities
Jackie Goddard:with both hands and just go for it.
Jackie Goddard:Really, really get out there and be your authentic self.
Jackie Goddard:Be you, you'll show up with your personality.
Jackie Goddard:You know, show people who you really are and don't be, and don't be afraid.
Jon Clayton:I love that.
Jon Clayton:Thanks, Jackie.
Jon Clayton:Um, was there anything else you wanted to add about the topic that
Jon Clayton:we haven't already covered today?
Jackie Goddard:I don't think so, John.
Jackie Goddard:I think we've just about covered everything.
Jackie Goddard:Yeah.
Jackie Goddard:Thank you.
Jon Clayton:I think we have, I think we've done, we've done a great job.
Jon Clayton:There's one other thing I wanted to ask you.
Jon Clayton:It's a regular question that I like to ask all of the guests on the show.
Jon Clayton:I love to travel and to discover new places and I just wondered if
Jon Clayton:you could share with us one of your favorite places and what you love
Jon Clayton:about it and it can be near or far.
Jackie Goddard:Well, I mean, I'd say the seawall around Limington is absolutely
Jackie Goddard:beautiful and just love being down here.
Jackie Goddard:I'm a Londoner by birth.
Jackie Goddard:So I've only been down here 15 years, 20 years.
Jackie Goddard:I can't remember now.
Jackie Goddard:Um, I would say in where in the world, though, I loved Rome.
Jackie Goddard:I loved it.
Jackie Goddard:Well, Italy itself, I just, it's just gorgeous.
Jackie Goddard:But Rome just, I was gobsmacked by the, the history, just walking
Jackie Goddard:amongst ancient monuments that have been there for thousands of years.
Jackie Goddard:Um, and just, yeah, a beautiful, beautiful country.
Jackie Goddard:So that would definitely be one of my, one of my favorites.
Jon Clayton:I would love to visit Rome again.
Jon Clayton:I visited, um, I guess I would have been in my early 20s and it
Jon Clayton:was a very boozy backpacking trip, I suppose is what you'd call it.
Jon Clayton:It was the first time a friend and I had gone sort of backpacking and traveling
Jon Clayton:and we, we did visit Italy and we ended up spending, I think about a week in Rome,
Jon Clayton:so we had a really good time and a good look round, but, uh, at that point it was
Jon Clayton:very much more about kind of, you know, drinking beer rather than, um, Taking
Jon Clayton:advantage of seeing all of the sites.
Jon Clayton:So we did, we did do the touristy stuff as well.
Jon Clayton:But I would like to go back there as a grown up now to actually
Jon Clayton:go and enjoy it more fully.
Jon Clayton:Because I don't think I had a fully rounded experience of
Jon Clayton:Rome the first time I was there.
Jackie Goddard:No, no, it is.
Jackie Goddard:It is beautiful Sistine chapel.
Jackie Goddard:And you know, the whole, the whole walking through the city of the
Jackie Goddard:Sistine chapel was just amazing.
Jackie Goddard:Yeah,
Jon Clayton:Yeah, it's a fantastic place.
Jon Clayton:Jackie, this has been an absolute pleasure.
Jon Clayton:So thanks so much for joining me on the show.
Jon Clayton:Um, could you, could you remind everybody where is the best
Jon Clayton:place to connect with you online?
Jackie Goddard:Uh, power to speak.
Jackie Goddard:co.
Jackie Goddard:uk is my website and you can find everything there.
Jackie Goddard:If you want to sign up to the newsletter there, uh, I run a speaker club.
Jackie Goddard:If you are anywhere near the South coast, I run an.
Jackie Goddard:Uh, an in person speaker club, uh, and I'm hoping to start an online one soon.
Jackie Goddard:So you can find out all about that there and the newsletter tips,
Jackie Goddard:techniques every couple of weeks.
Jackie Goddard:So yeah, that's the best place.
Jackie Goddard:And if you want to connect with me on LinkedIn, come and find me there.
Jon Clayton:That's brilliant.
Jon Clayton:Thanks so much, Jackie.
Jackie Goddard:Thank you, John.
Jackie Goddard:Been great.
Jon Clayton:Next time I chat with Melanie Boyland about Google business profiles.
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Jon Clayton:Running your architecture business.
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