Jon Clayton:

Have you ever felt curious about public speaking?

Jon Clayton:

Or wondered what opportunities could open up for you and your business.

Jon Clayton:

If you could face your fears and give it a try.

Jon Clayton:

I'm joined by Jackie.

Jon Clayton:

Godad a voice and acting coach.

Jon Clayton:

Who's here to share with you the benefits of public speaking and

Jon Clayton:

some tips to get you started in this episode of architecture business club.

Jon Clayton:

The weekly podcast for solo and small firm architecture practice owners,

Jon Clayton:

just like you who want to build a profitable future proof architecture

Jon Clayton:

business that fits around their life.

Jon Clayton:

I'm John Clayton, your host.

Jon Clayton:

And if you're a small practice leader or so practitioner in architecture,

Jon Clayton:

struggling to find clarity or reach your goals, consider working with me.

Jon Clayton:

I have a personalized one-to-one support for coaching consulting and mentoring.

Jon Clayton:

And this tailored approach helps you navigate your unique path to success.

Jon Clayton:

Whether it's growing your practice, working few hours or building

Jon Clayton:

your team, I've got you covered.

Jon Clayton:

Just click the link in the show notes, to book a call with me to

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discuss your options or email.

Jon Clayton:

John that's J O n@architecturebusinessclub.com.

Jon Clayton:

For more information.

Jon Clayton:

Now let's discuss public speaking.

Jon Clayton:

Jackie Goddard is a former fashion designer and recovering actor who spent

Jon Clayton:

30 years working in and around the arts, most recently as a voice and acting coach.

Jon Clayton:

Through a company, Power To Speak, Jackie now works with entrepreneurs,

Jon Clayton:

business leaders, and teams.

Jon Clayton:

To make them excited about sharing their ideas and developing their power to speak.

Jon Clayton:

She's often asked to speak to audiences about public speaking, but also to share

Jon Clayton:

her thoughts on topics like the acting process, resilience, joy and failure.

Jon Clayton:

Since 2020, Jackie has hosted a podcast talking to speakers, authors, actors

Jon Clayton:

and entrepreneurs to discover how they use their voice, story and creativity

Jon Clayton:

for their work and well being.

Jon Clayton:

Jackie, welcome to Architecture Business Club.

Jackie Goddard:

for having me, John.

Jackie Goddard:

It's lovely to be here.

Jon Clayton:

Oh, it's a pleasure to have you here.

Jon Clayton:

Jackie.

Jon Clayton:

I know that outside of the work that you do, you're quite a keen walker.

Jon Clayton:

Could you tell me a little bit about that and where you like to go walking?

Jackie Goddard:

Yeah, I'm very lucky to live on the South coast.

Jackie Goddard:

So I'm, I'm between the forest and the sea.

Jackie Goddard:

So the new forest in one direction and, uh, and the coast and the other.

Jackie Goddard:

So I love to walk.

Jackie Goddard:

I've always liked walking and here you got the ponies in the forest

Jackie Goddard:

and yeah, it's just beautiful.

Jackie Goddard:

And I, I quite often, I'm quite near a place called Limington and the seawall.

Jackie Goddard:

Is, looks out at the Isle of Wight, across the Solent, and

Jackie Goddard:

no matter what the weather, it's just a beautiful place to be.

Jackie Goddard:

I used to run, actually, that's why I used to go running, but, but my knees

Jackie Goddard:

aren't quite the same as they used to be, so I've had to slow down to a walk,

Jackie Goddard:

but yeah, I do, I do enjoy that, and I go out, I go out walking most days if I can.

Jon Clayton:

Oh, that sounds fantastic.

Jon Clayton:

It's a part of the world that I've, I've not.

Jon Clayton:

Explored as much as I would have liked, um, but yeah, it sounds

Jon Clayton:

like a lovely place to be.

Jon Clayton:

And I'm a big walker as well.

Jon Clayton:

I used to do, um, when we lived up in Lancashire, I used to enjoy

Jon Clayton:

going up to the Lake District quite frequently to do hill walking.

Jon Clayton:

Um, but since we moved to Norfolk, there's not quite so many hills for me to walk up.

Jon Clayton:

But we do have some lovely coastal walks.

Jon Clayton:

I I do enjoy that too.

Jon Clayton:

So, um, Jackie, we are gonna talk about, we're gonna talk about public

Jon Clayton:

speaking so that architecture practice owners can understand what a great

Jon Clayton:

opportunity it is and also to give them some tips on, on how to get started.

Jon Clayton:

So, to begin.

Jon Clayton:

Could we talk about how architects and architecture practice owners

Jon Clayton:

could benefit from public speaking?

Jackie Goddard:

Well, anybody and everybody can obviously benefit

Jackie Goddard:

from public speaking and it's, it's something that is fundamental, isn't it?

Jackie Goddard:

I mean, to speak to an audience, whether it's an audience of one or an audience

Jackie Goddard:

of thousands, You are communicating and it's a, it's the best way to get your

Jackie Goddard:

point across, to share your message, to develop your personal brand, develop

Jackie Goddard:

you as a person, to build relationships, build connection, build rapport.

Jackie Goddard:

It's, it's.

Jackie Goddard:

It doesn't matter what business you are in, those opportunities to speak to an

Jackie Goddard:

audience are, are, are fundamental to, to every business, aren't they really?

Jackie Goddard:

Um, and architects have, for me, being a bit of a creative myself,

Jackie Goddard:

a bit of a creative bod, I love, I love the creativity that comes with

Jackie Goddard:

architecture and there are, there are so many stories Around buildings and

Jackie Goddard:

there's so many opportunities to talk about not only the technical side.

Jackie Goddard:

Of architects work, but also the design side.

Jackie Goddard:

And so for architects, I would imagine it's just a really great

Jackie Goddard:

opportunity to share their knowledge and to share their experience and to

Jackie Goddard:

build their brand and their business.

Jon Clayton:

So it's interesting.

Jon Clayton:

One of the things you mentioned there was about, um, communication

Jon Clayton:

fundamentally, it's probably one of the best ways to be able to communicate.

Jon Clayton:

What it is that you do and how you help people.

Jon Clayton:

And actually, if you're able to get over some of the fears and do that to

Jon Clayton:

a room of people to get that message across to a lot of people in one go.

Jon Clayton:

So there's some potentially some huge benefits there, as you say, Architecture

Jon Clayton:

is an industry and in the practice of architecture, there's going to be so

Jon Clayton:

many stories there, things that, um, other people are going to be interested

Jon Clayton:

in that when, when you're in the day to day thick of it, sometimes you, you don't

Jon Clayton:

always see, uh, that those opportunities and stories that we could share.

Jon Clayton:

So, um, There's some rich pickings there I would say.

Jon Clayton:

Hmm.

Jackie Goddard:

just the history around buildings at just so many stories.

Jon Clayton:

So how common is the fear of public speaking?

Jackie Goddard:

Well, and I'm sure you must've heard the, uh, the old adage

Jackie Goddard:

that, uh, When asked more people would rather be in the coffin at a funeral

Jackie Goddard:

than they would be speaking the eulogy.

Jackie Goddard:

And apparently, according to the mental health Institute, there is 73 percent

Jackie Goddard:

of people are more afraid of speaking in public than they are of dying, which

Jackie Goddard:

is pretty shocking, isn't it really?

Jackie Goddard:

But yeah, it seems to be.

Jackie Goddard:

Yeah.

Jackie Goddard:

It seems to be a fear that.

Jackie Goddard:

Is at our core somehow, um, and whether that goes back to something that happened

Jackie Goddard:

in childhood, during school, kids being kids, I'm not sure, or whether it's

Jackie Goddard:

just that, that kind of fundamental fear of being, you know, Shown up, of being

Jackie Goddard:

judged, of not being liked, of saying something stupid, of being ridiculed.

Jackie Goddard:

Uh, and I think that's, that is at the, at the core of all of us.

Jackie Goddard:

Nobody wants to look stupid or sound silly, do they?

Jackie Goddard:

So I think that's, I think that's the reason.

Jon Clayton:

Yeah, that, that definitely resonates with me.

Jon Clayton:

I think of my, my earliest memories of standing in front of a room

Jon Clayton:

full of people and having to speak.

Jon Clayton:

And one of those was when I was at school in high school and I had to stand up in

Jon Clayton:

front of the English class and talk about something, I think it was like, talk

Jon Clayton:

about a hobby for like probably only five minutes, but it was absolutely petrifying.

Jon Clayton:

And you just knew that.

Jon Clayton:

Like nobody was really particularly interested in the room.

Jon Clayton:

It wasn't like it was an engaged audience.

Jon Clayton:

I remember one where the boys got up and talked about looking after his hamster

Jon Clayton:

or it was guinea pig or something.

Jon Clayton:

I think at the time I was quite into video games and nerdy stuff like that.

Jon Clayton:

So I, I think, um, I stood up and did talked about that for a few minutes.

Jon Clayton:

And, um, there was a whole host of other things that people talked about, but it

Jon Clayton:

was, quite scary, you know, as a sort of.

Jon Clayton:

I guess a 13 year old or 14 year old, when you're quite self conscious of

Jon Clayton:

yourself to stand up in that room of, I guess, about 30 of the kids

Jon Clayton:

and the English teacher and to talk.

Jon Clayton:

And, um, yeah, so that was, that was probably not a positive experience.

Jackie Goddard:

No, and I think the thing is that, you know, we all have, we

Jackie Goddard:

all had to do those sort of things is, is the, but we're given no preparation,

Jackie Goddard:

which is a big thing with public speaking.

Jackie Goddard:

You need to prepare.

Jackie Goddard:

You need to know what it is that you're talking about.

Jackie Goddard:

And it's not enough to say, right.

Jackie Goddard:

Your homework Go in, you know, talk about it or, or write something about

Jackie Goddard:

this topic and then come back and do it.

Jackie Goddard:

You need to kind of get people confident and comfortable about what they're saying.

Jackie Goddard:

I mean, when I was teaching kids many years ago, um, I used to do a project

Jackie Goddard:

with them around their hobbies and their topics, but rather than just getting

Jackie Goddard:

them to stand up and talk about it, I used to put them in little groups and

Jackie Goddard:

they'd have a, they'd pick a topic, topic between them, and then they'd

Jackie Goddard:

They would make up stories about it.

Jackie Goddard:

They'd draw pictures on it.

Jackie Goddard:

They would, and they'd work together and collaborate.

Jackie Goddard:

And actually that then became a joyful experience and an exciting experience

Jackie Goddard:

for them to, to work together and to, to bring every sort of element, a bit of

Jackie Goddard:

design, a little bit of, um, words and.

Jackie Goddard:

And dance, even however they wanted to express that topic.

Jackie Goddard:

But when you just sort of say to, to a 14 year old, can you stand up and

Jackie Goddard:

talk about your hamster for 15 minutes?

Jackie Goddard:

It's like, of course you're going to be like a deer in the headlights.

Jackie Goddard:

It's just, just need a little bit of preparation and a, and a

Jackie Goddard:

little bit of a fun, you know, there's a, there's a lot of.

Jackie Goddard:

The work I do, even, even with the adults, especially with the adults that is around

Jackie Goddard:

getting them to play, find the playfulness in what it is that they're talking about.

Jackie Goddard:

Because unless you enjoy what you're, what you're speaking about, unless

Jackie Goddard:

you can find the enjoyment in it, then your audience aren't going to

Jackie Goddard:

enjoy listening to you because they will mirror how you're feeling.

Jackie Goddard:

If you stand up feeling awkward and uncomfortable, that's exactly How your

Jackie Goddard:

audience will feel, but if you get up and you're excited and enthusiastic, that

Jackie Goddard:

transfers that your audience will mirror that and they'll be happy to listen.

Jon Clayton:

that makes a lot of sense there.

Jon Clayton:

And, and, um, The way that you described that exercise with the

Jon Clayton:

kids as well about them working on it together first that Looking back

Jon Clayton:

that would have made me feel better.

Jon Clayton:

Had we had we done some group work and talked about it Before

Jon Clayton:

actually just having to kind of get up there and do that talk so How

Jon Clayton:

can we how can we turn that fear?

Jon Clayton:

Of public speaking.

Jon Clayton:

How, how can we turn that into that feeling of excitement that you mentioned

Jackie Goddard:

Yeah.

Jackie Goddard:

It's like I said, it's finding the enjoyment in what you're talking about.

Jackie Goddard:

I would say 70 percent of the work that I do with clients is not about the speaking.

Jackie Goddard:

It's not about the voice.

Jackie Goddard:

Obviously I do warm up, I do breathing exercises, I, you know, we do the

Jackie Goddard:

organs of articulation and the pyramid breath and all of, all of that.

Jackie Goddard:

Acting training that I had, but I would say 70 percent of the work I

Jackie Goddard:

do is getting people comfortable and believing what it is that they're

Jackie Goddard:

talking about and playing with it.

Jackie Goddard:

As I said, the realization for me.

Jackie Goddard:

In this work came from the fact that when I was an actor, the bit that I

Jackie Goddard:

enjoyed most was when, I mean, the rehearsal process was always great fun.

Jackie Goddard:

Again, it was a collaborative, it was a collaborative thing.

Jackie Goddard:

I wasn't doing this on my own, although I'd had monologues and audition pieces

Jackie Goddard:

that I would have to learn on my own.

Jackie Goddard:

But once I got to the point where I knew them so well.

Jackie Goddard:

I always say, um, memorize to improvise because if you know something that well,

Jackie Goddard:

it, it's almost like second nature.

Jackie Goddard:

It's ingrained.

Jackie Goddard:

It's like muscle memory.

Jackie Goddard:

Then when you step in front of an audience, you can, you can be playful.

Jackie Goddard:

You can play with what it is that you're speaking about.

Jackie Goddard:

And I knew that once I got to the point where I just couldn't, I'd done enough

Jackie Goddard:

work that I couldn't wait to show it to somebody else, I couldn't wait to get on

Jackie Goddard:

the stage and be part of that performance.

Jackie Goddard:

And that's where I like to get people.

Jackie Goddard:

Two is that they are excited.

Jackie Goddard:

They, they, they can't wait that of course there's fear and anxiety.

Jackie Goddard:

I still get a little bit anxious when I'm a little bit, I get

Jackie Goddard:

anxious like everybody else does.

Jackie Goddard:

But if you, the, the, the feeling you get in your body when you are

Jackie Goddard:

anxious is exactly the same feeling you get when you are excited.

Jackie Goddard:

They're both aroused emotions.

Jackie Goddard:

They both send cortisol surging around your body and your heart beating

Jackie Goddard:

faster, sweaty palms and all of that.

Jackie Goddard:

They're exactly the same feeling, but the, that feeling when you

Jackie Goddard:

are anxious comes because you are expecting something bad to happen.

Jackie Goddard:

Whereas with excitement, when you get that feeling, and you are

Jackie Goddard:

feeling excited, it's because you are expecting something good to happen.

Jackie Goddard:

So it's really just.

Jackie Goddard:

It's not overly easy, but if you can kind of change your mindset or if you can,

Jackie Goddard:

you know, you get that, the butterflies in your tummy and all of that, that kind

Jackie Goddard:

of, uh, knees knocking kind of feeling is to, to look at it as, as you've

Jackie Goddard:

been excited, you know, you've got the reason that you, that you are feeling

Jackie Goddard:

that way is because you are excited

Jon Clayton:

I was just thinking about, um, another occasion when I had to

Jon Clayton:

Speaking public, probably the next big memory that I have of, of doing this was,

Jon Clayton:

um, speaking at my wedding when I had to give a speech and what you just described

Jon Clayton:

that, that thing of, um, planning it and

Jackie Goddard:

Yeah.

Jon Clayton:

that, I guess that was kind of that feeling that I had when I

Jon Clayton:

did that speech at my wedding, because I was, Still nervous, and there was

Jon Clayton:

some family members there from my wife's side of the family that I either

Jon Clayton:

hadn't met or didn't know very well, uh, along with, uh, friends and family.

Jon Clayton:

But I guess that the difference was that for one, I was much more prepared.

Jon Clayton:

Elements of the speech that I was like really looking forward to

Jon Clayton:

sharing because I just think, you know, you know, this will go down.

Jon Clayton:

Well, this, this might get a laugh, um, that sort of thing.

Jon Clayton:

And also that, it's something like that.

Jon Clayton:

Like everybody wants you to, to succeed.

Jon Clayton:

It wasn't that feeling of like, I'm talking to a room

Jon Clayton:

full of people who are like.

Jon Clayton:

Going to start leaving the room if it's really terrible, they're obviously they're

Jon Clayton:

there for you and they're supporting you.

Jon Clayton:

Um, so it was a very different feeling to that memory from the school days.

Jon Clayton:

Um, so I guess that that's the thing, isn't it?

Jon Clayton:

That if we are planning to do any public speaking or want to do any

Jon Clayton:

public speaking, that if we can plan it so that we know it inside out,

Jon Clayton:

what we're going to be talking about.

Jon Clayton:

And you mentioned that thing about, um, I love that, that suggestion, the

Jon Clayton:

memorize to improvise so that you almost like, you know, it's so well that you

Jon Clayton:

can deviate a little bit you can go off track a little bit and you're always

Jon Clayton:

going to find your way back because you know what you're talking about so

Jon Clayton:

well with the preparation that you've

Jackie Goddard:

Yeah, I mean, I don't, I don't always, I don't recommend,

Jackie Goddard:

you know, having a 2000 word.

Jackie Goddard:

Essay that you then have to memorize word for word, but if you're telling

Jackie Goddard:

stories, then the stories don't need to be scripted, but you know, you

Jackie Goddard:

know, I always work with clients on a, on a journey through a presentation.

Jackie Goddard:

So we find what those stories are that you can hang that

Jackie Goddard:

point that you want to make on.

Jackie Goddard:

So if you need to get a point to cross, what's the story that's going to, is,

Jackie Goddard:

is going to land with the audience.

Jackie Goddard:

What is going to make that point memorable that they will go away

Jackie Goddard:

and, and, and still remember it.

Jackie Goddard:

And so you can kind of just know the stories really well.

Jackie Goddard:

And you know that that story takes you into that story, and there's a

Jackie Goddard:

reason, you know, and so there's a flow to your, to your presentation.

Jackie Goddard:

But if, if I've got stories and if I can make connections between one

Jackie Goddard:

point to a next with a story, then actually it doesn't, it doesn't matter.

Jackie Goddard:

If you sort of deviate you'll get yourself back on, back on track and

Jackie Goddard:

you will make sure that you hit the points that you need to make and your

Jackie Goddard:

audience will go away knowing what you wanted them to go away knowing.

Jon Clayton:

Oh, that's a really good tip.

Jon Clayton:

I mean, people, people love a good story.

Jon Clayton:

And like what you've described, that, that way of weaving in stories and

Jon Clayton:

using storytelling as part of your, your talk or your speech or presentation.

Jon Clayton:

I mean, stories are, they're so much more memorable, aren't they?

Jon Clayton:

Like for the, not just for the, the, the host, like the person delivering the

Jon Clayton:

talk, but also for the people listening in that they're far more likely to

Jon Clayton:

remember something via a story than.

Jon Clayton:

Than otherwise if we're just sort of bombarding them with facts or figures

Jon Clayton:

or like a gazillion slides with Loads of like loads of information

Jon Clayton:

on um, so that yeah, I love that.

Jon Clayton:

That's a really good

Jackie Goddard:

And you can't, you can't tell a story monotone.

Jackie Goddard:

There has to be, you know, if you're telling a story, your voice is You'll,

Jackie Goddard:

you'll automatically, you'll get excited or you'll, you'll get sad.

Jackie Goddard:

Or, you know, there's a, there's a variation in your voices, but

Jackie Goddard:

there's vocal variety and, and rather than just delivering something on a

Jackie Goddard:

monotone, when you tell a story, you automatically have vocal variety.

Jon Clayton:

So if you're planning to use stories Then do they always have to be

Jon Clayton:

your own stories or can you use stories that are like other people's stories?

Jon Clayton:

Remember.

Jon Clayton:

Don't forget to download the architecture business, blueprint the

Jon Clayton:

step by step formula to freedom for architects, architecture, technologists,

Jon Clayton:

and architecture designers.

Jon Clayton:

You can grab the blueprint without any charge@architecturebusinessclub.com

Jon Clayton:

forward slash blueprint.

Jon Clayton:

And if you enjoy this episode, then please leave a five star review or

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rating wherever you listen to podcasts.

Jon Clayton:

Now, back to the show.

Jackie Goddard:

Yeah, a story is a story.

Jackie Goddard:

I mean, what's, what's good about your own stories is that

Jackie Goddard:

you will never forget them.

Jackie Goddard:

So, you know, there's never, there's never a time you're

Jackie Goddard:

going to forget your own story.

Jackie Goddard:

Plus they, if you tell your own stories, it makes, it gives you a credibility and

Jackie Goddard:

it builds trust because the audience.

Jackie Goddard:

begin to get to know you.

Jackie Goddard:

And like you were saying about when you were speaking at your wedding,

Jackie Goddard:

it's very much about the audience.

Jackie Goddard:

It's always about the audience.

Jackie Goddard:

It's not about you as a speaker.

Jackie Goddard:

It's about the people that you're talking to.

Jackie Goddard:

So you are excited to speak to that audience because you knew the parts of

Jackie Goddard:

your presentation, parts of your speech that would Really resonate with them.

Jackie Goddard:

So once that's, that's the connection then.

Jackie Goddard:

So, you know, even as an architect, you're talking to a room full of

Jackie Goddard:

architects, you're talking to a room full of builders, whatever, who are they?

Jackie Goddard:

What stories can you tell that will really resonate with them?

Jackie Goddard:

It's, it's always about them.

Jackie Goddard:

It's not about, it's not about you.

Jackie Goddard:

So when you're finding stories, whether they're your own or somebody else's,

Jackie Goddard:

it doesn't really matter, but just make sure that, um, that they are,

Jackie Goddard:

they are stories that will really resonate with that particular audience.

Jon Clayton:

I love that idea that, uh, it's almost like you, you pass those

Jon Clayton:

stories that you could use for a filter and make sure that they are a good fit for

Jon Clayton:

the audience that's going to be present.

Jon Clayton:

When you're delivering this talk to make sure that it's going to land with them.

Jon Clayton:

It's something that they're going to resonate with, that they're going to

Jon Clayton:

enjoy hearing about, uh, or it's going to elicit some response, some emotional

Jon Clayton:

response from them or some engagement.

Jon Clayton:

They're going to really resonate with that story that you're sharing.

Jackie Goddard:

yes, it was Maya, Maya Angelou said, people

Jackie Goddard:

won't remember what you did.

Jackie Goddard:

They won't remember what you said, but they will remember how you made them feel.

Jackie Goddard:

And so if you can find a story that resonates, it's again, it's about them.

Jackie Goddard:

It's not about you.

Jackie Goddard:

So don't, don't tell stories Uh, are you being self indulgent that, that

Jackie Goddard:

are you being kind of, Oh, look, this, this is what I've been through.

Jackie Goddard:

It worries me.

Jackie Goddard:

Or aren't I fantastic?

Jackie Goddard:

What an amazing person I am.

Jackie Goddard:

It's not about you.

Jackie Goddard:

So, so find those stories that are going to, that are going to, uh,

Jackie Goddard:

resonate and build that emotional connection with the audience.

Jon Clayton:

Jackie, for anyone that's curious about public speaking, what

Jon Clayton:

first steps would you recommend?

Jackie Goddard:

in, what do you mean in terms of writing something to speak

Jackie Goddard:

or just in getting practice speaking?

Jackie Goddard:

Silence.

Jon Clayton:

as you know, I'm I'm going to be speaking later in the year at

Jon Clayton:

a conference in London called London Builds on the skills and marketing stage.

Jon Clayton:

Um, and that for me, that's probably going to be my, well, it

Jon Clayton:

is my first public speaking thing.

Jon Clayton:

Obviously I speak on the podcast every week, but it's not live,

Jon Clayton:

like live in a room full of people.

Jon Clayton:

For somebody like me, or any of the listeners that are listening to this

Jon Clayton:

thinking, oh, well, I'd like to get started, or I'd, I'd, curious about

Jon Clayton:

doing this, about doing a talk, because this sounds intriguing, it sounds like

Jon Clayton:

there could be some benefits for me, like, where would they even, even begin?

Jon Clayton:

Like, you mentioned there's a couple of things there, you mentioned

Jon Clayton:

already about, Planning the talk and also practicing the talk, but

Jon Clayton:

like, what are the first steps to do?

Jon Clayton:

I'm assuming it starts with planning, that it's more about kind of planning

Jon Clayton:

things out and working through your ideas before, because if you

Jon Clayton:

haven't planned anything, you're not going to have anything to practice.

Jon Clayton:

Is that

Jackie Goddard:

no, of course.

Jackie Goddard:

No, absolutely.

Jackie Goddard:

Absolutely.

Jackie Goddard:

Um, you know, I, like you, you have, you have a deadline, you have a talk coming

Jackie Goddard:

up, you know, who your audiences will be.

Jackie Goddard:

So it's a conference that's related to your industry.

Jackie Goddard:

So, you know, the type of people that will be there.

Jackie Goddard:

I always, the first thing that I do before I even start working with the client

Jackie Goddard:

is to say, get it all out of your head.

Jackie Goddard:

So what do you want to say?

Jackie Goddard:

This is, this is the start.

Jackie Goddard:

It's it, this bit is about you.

Jackie Goddard:

So you know what you want the audience to go away with, you

Jackie Goddard:

know, what takeaways they, they should, that you want them to have.

Jackie Goddard:

So then get it all out of your head onto a piece of paper.

Jackie Goddard:

Just write it all out.

Jackie Goddard:

Could be bullet points, could be an essay.

Jackie Goddard:

I mean, I've had clients come to me with a 2000 word essay and expected

Jackie Goddard:

that they would actually, I would say to them, okay, go away and memorize that.

Jackie Goddard:

It's beautifully written.

Jackie Goddard:

Well done.

Jackie Goddard:

But actually what that is, it's a starting point to then find the story.

Jackie Goddard:

So, okay, this is, this is what you want to say, but then let's find the

Jackie Goddard:

stories that are going to resonate, that are going to connect the two.

Jackie Goddard:

What you want to say to the audience, and then, then you can

Jackie Goddard:

start planning and then you can say, okay, well, that's really important.

Jackie Goddard:

And I know this particular audience will really love that.

Jackie Goddard:

And I can tell this story that will actually land that point really well.

Jackie Goddard:

So then you can kind of pull out, I have a flow chart when I'm working with clients.

Jackie Goddard:

So out of that, whatever you bring to me on that first day, we can

Jackie Goddard:

start talking You've written it.

Jackie Goddard:

What is the point behind this?

Jackie Goddard:

What is the point for the audience?

Jackie Goddard:

Because as I say, the audience don't care about you.

Jackie Goddard:

They only care about what it is that they're going to take away.

Jackie Goddard:

So you can then start taking from that kind of brain dump is what the

Jackie Goddard:

way I put it is, you know, Shelly, who we both know said that I got her

Jackie Goddard:

to throw up onto a page, basically everything that was in her head.

Jackie Goddard:

She just went and put it all out there on a page.

Jackie Goddard:

And then.

Jackie Goddard:

We can start taking out the bits, putting it into the flow chart saying, okay,

Jackie Goddard:

well, how does that connect with that?

Jackie Goddard:

Where do we want to land?

Jackie Goddard:

What are the stories?

Jackie Goddard:

What are the connections that we can make with the audience?

Jackie Goddard:

So you, you begin by getting it all out of your head.

Jackie Goddard:

I heard somebody say once that we are story hoarders.

Jackie Goddard:

And so we, we keep all of these stories in our head, whether they're good ones,

Jackie Goddard:

bad ones, personal ones, other people's, but because they're in our head, they

Jackie Goddard:

have no beginning, middle and end.

Jackie Goddard:

So they kind of go round and round and round.

Jackie Goddard:

So what you want to do is once you get them out into a piece of paper,

Jackie Goddard:

you can see the beginning, the middle and the end, you can see then you

Jackie Goddard:

can analyze it and say, well, what did I learn from that experience?

Jackie Goddard:

And how then am I audience going to take away from that, from that

Jackie Goddard:

learning that I've, that I've, I've come up with from that.

Jackie Goddard:

So it's, yeah, it's get it all out of your head, get it onto a piece of paper

Jackie Goddard:

and then start making the connections.

Jackie Goddard:

It's almost like that mind map flow thing of, okay, well, that's

Jackie Goddard:

really relevant to this point.

Jackie Goddard:

That's really relevant to that point.

Jackie Goddard:

And then once you've kind of.

Jackie Goddard:

Got a shape, then speak it out loud to somebody else.

Jackie Goddard:

I always say this to speak it out loud to a human, preferably somebody that likes

Jackie Goddard:

you, uh, because you'll get, you'll get rid of some of those nerves because you've

Jackie Goddard:

actually said it out loud to somebody and somebody has listened, but also

Jackie Goddard:

you'll get an understanding from them.

Jackie Goddard:

Whether it's understandable, whether it makes sense, you know, whether the,

Jackie Goddard:

whether there's the flow is correct, whether there's words you're using that

Jackie Goddard:

people don't understand, because quite often, especially if you're speaking to

Jackie Goddard:

industry, then you speak your own language within industries, but there might be

Jackie Goddard:

people in that audience that don't.

Jackie Goddard:

Understand that certain words or certain language you use.

Jackie Goddard:

So how can you make that understandable?

Jackie Goddard:

And if you say, if you know, if you speak out loud to your partner, to your best

Jackie Goddard:

friend or whatever, that might not be in your business, in your industry, then do

Jackie Goddard:

they understand because so often we try to be this person within our industry

Jackie Goddard:

that is important and credible and knowledgeable and all of those things.

Jackie Goddard:

But actually.

Jackie Goddard:

If there's people in the audience that aren't in that industry, it's just, it

Jackie Goddard:

will go over their heads and you've lost.

Jackie Goddard:

You've lost those people.

Jackie Goddard:

So, so yes, get it out onto a piece of paper, speak it out loud, and then

Jackie Goddard:

you can start refining and editing before you then start really learning

Jackie Goddard:

it and, uh, beginning to play with it.

Jon Clayton:

That's brilliant.

Jon Clayton:

Thanks, Jackie.

Jon Clayton:

That's, that's really helpful for, for anyone that's

Jon Clayton:

thinking about getting started.

Jon Clayton:

I've, I've heard you talk about the three B's.

Jon Clayton:

Could you tell me about those, please?

Jackie Goddard:

Uh, well, this was just my simplified way of everything

Jackie Goddard:

that I've, I've spoken about so far.

Jackie Goddard:

So the three B's are believe, breathe and be prepared.

Jackie Goddard:

So firstly, that content.

Jackie Goddard:

So.

Jackie Goddard:

Like I said, 70 percent of the work that I do is around getting people

Jackie Goddard:

comfortable, making sure they believe what they're saying, because if you

Jackie Goddard:

don't believe what you're saying, the audience won't believe it either.

Jackie Goddard:

And I know that from, from my acting background of, of being, uh, of dressing

Jackie Goddard:

actors, I dressed actors for, for a couple of years before I went to drama school.

Jackie Goddard:

And, and then saying to them, how, how.

Jackie Goddard:

Can you do that, which is so outside of your comfort zone,

Jackie Goddard:

so outside of my comfort zone.

Jackie Goddard:

How can you do that in front of an audience, whatever it might be?

Jackie Goddard:

And one actor said to me, if you don't believe what you're

Jackie Goddard:

doing, the audience won't either.

Jackie Goddard:

And for me, that was a penny drop moment because I then

Jackie Goddard:

understood what an actor's job was.

Jackie Goddard:

And it's the actor's job is not about you going out and playing a part.

Jackie Goddard:

It's about being the part.

Jackie Goddard:

And so it's the same when you're putting a speech out there or a talk or a

Jackie Goddard:

presentation, you need to be authentic.

Jackie Goddard:

You need to be believable.

Jackie Goddard:

You need to believe what you're saying.

Jackie Goddard:

If you go to see, um, uh, a school production of a Shakespeare play, you

Jackie Goddard:

won't understand a word because the, the, the, the kids don't understand a word.

Jackie Goddard:

And so it's gobbledygook, it's a foreign language.

Jackie Goddard:

If you go and see that same play performed by the Royal Shakespeare

Jackie Goddard:

Company, you will understand every single word because they do.

Jackie Goddard:

Because they've done the work, they know exactly what they're saying.

Jackie Goddard:

They know the intention behind every word, they know the motivation.

Jackie Goddard:

And so it's understandable.

Jackie Goddard:

You'll laugh in the right places.

Jackie Goddard:

You'll cry in the right places.

Jackie Goddard:

And so you have to believe what you're saying.

Jackie Goddard:

And if you don't believe what you're saying, that's when you get nervous.

Jackie Goddard:

That's when you get uncomfortable.

Jackie Goddard:

You can't look people in the eye yet that, you know, it's, it's

Jackie Goddard:

an uncomfortable feeling because you're waiting to be caught out.

Jackie Goddard:

So make sure you believe what it is that you're saying, and

Jackie Goddard:

then breathe speech is breath.

Jackie Goddard:

So it's literally, again, I heard another voice coach say we breathe

Jackie Goddard:

in thoughts and we breathe out words.

Jackie Goddard:

So learn how to breathe pyramid breath, using your diaphragm to breathe, to really

Jackie Goddard:

use your breath to support your body.

Jackie Goddard:

Because when you're nervous, you lose your breath because for

Jackie Goddard:

everyday speech, we only use like the very top part of our lungs.

Jackie Goddard:

So if you, if that's used to using, when the nerves kick in, it will go.

Jackie Goddard:

So you need to learn how to breathe from your belly and also

Jackie Goddard:

breathe to, uh, calm your nerves as well, which is box breathing.

Jackie Goddard:

So I've, there are a couple of videos out there, which I can give you the links

Jackie Goddard:

to share if you like, so people can see what that is and then be prepared is.

Jackie Goddard:

Is what it says on the tin.

Jackie Goddard:

It's just, you know, everything that we've been speaking about is just making

Jackie Goddard:

sure, you know, your stuff backwards visualization, using those, um, the,

Jackie Goddard:

the breathing techniques to get you in, get you focused, make sure that you're,

Jackie Goddard:

you're really in, in the right place in the right mindset when, before you step

Jackie Goddard:

on the stage, that everything is prepared.

Jackie Goddard:

There's if, if the tech goes wrong, you can deal with it.

Jackie Goddard:

You know, all the, all the slides are there, everything's in place.

Jackie Goddard:

You feel good.

Jackie Goddard:

You know, you, you are, you're looking your best.

Jackie Goddard:

You're sounding your best.

Jackie Goddard:

You're feeling your best, you know, and that's all about having a good night's

Jackie Goddard:

sleep, uh, about looking after yourself before a big talk, because all of those

Jackie Goddard:

things will really give you the foundation to be a confident and comfortable speaker.

Jon Clayton:

I love that.

Jon Clayton:

And Jackie, you do have a PDF download that summarizes those things

Jon Clayton:

that we've just talked through.

Jon Clayton:

I will share this link in the show notes as well, but it's subscribepage.

Jon Clayton:

io forward slash speak with confidence.

Jon Clayton:

And people can, can go ahead and grab a copy of that for free.

Jackie Goddard:

Absolutely.

Jackie Goddard:

Absolutely.

Jackie Goddard:

Yeah.

Jon Clayton:

Jackie, I've really, really enjoyed the conversation today.

Jon Clayton:

What would be the main thing that you'd like people to take away from it?

Jackie Goddard:

worry about worrying.

Jackie Goddard:

You know, we all, we all worry about these things.

Jackie Goddard:

Uh, speaking is such a fantastic opportunity to share.

Jackie Goddard:

Whatever it is that you've got to say to share your business.

Jackie Goddard:

So don't worry that you're worried about it.

Jackie Goddard:

Everybody worries, you know, we all, we all have anxieties and, and just

Jackie Goddard:

download the download, have a read, and then take these opportunities

Jackie Goddard:

with both hands and just go for it.

Jackie Goddard:

Really, really get out there and be your authentic self.

Jackie Goddard:

Be you, you'll show up with your personality.

Jackie Goddard:

You know, show people who you really are and don't be, and don't be afraid.

Jon Clayton:

I love that.

Jon Clayton:

Thanks, Jackie.

Jon Clayton:

Um, was there anything else you wanted to add about the topic that

Jon Clayton:

we haven't already covered today?

Jackie Goddard:

I don't think so, John.

Jackie Goddard:

I think we've just about covered everything.

Jackie Goddard:

Yeah.

Jackie Goddard:

Thank you.

Jon Clayton:

I think we have, I think we've done, we've done a great job.

Jon Clayton:

There's one other thing I wanted to ask you.

Jon Clayton:

It's a regular question that I like to ask all of the guests on the show.

Jon Clayton:

I love to travel and to discover new places and I just wondered if

Jon Clayton:

you could share with us one of your favorite places and what you love

Jon Clayton:

about it and it can be near or far.

Jackie Goddard:

Well, I mean, I'd say the seawall around Limington is absolutely

Jackie Goddard:

beautiful and just love being down here.

Jackie Goddard:

I'm a Londoner by birth.

Jackie Goddard:

So I've only been down here 15 years, 20 years.

Jackie Goddard:

I can't remember now.

Jackie Goddard:

Um, I would say in where in the world, though, I loved Rome.

Jackie Goddard:

I loved it.

Jackie Goddard:

Well, Italy itself, I just, it's just gorgeous.

Jackie Goddard:

But Rome just, I was gobsmacked by the, the history, just walking

Jackie Goddard:

amongst ancient monuments that have been there for thousands of years.

Jackie Goddard:

Um, and just, yeah, a beautiful, beautiful country.

Jackie Goddard:

So that would definitely be one of my, one of my favorites.

Jon Clayton:

I would love to visit Rome again.

Jon Clayton:

I visited, um, I guess I would have been in my early 20s and it

Jon Clayton:

was a very boozy backpacking trip, I suppose is what you'd call it.

Jon Clayton:

It was the first time a friend and I had gone sort of backpacking and traveling

Jon Clayton:

and we, we did visit Italy and we ended up spending, I think about a week in Rome,

Jon Clayton:

so we had a really good time and a good look round, but, uh, at that point it was

Jon Clayton:

very much more about kind of, you know, drinking beer rather than, um, Taking

Jon Clayton:

advantage of seeing all of the sites.

Jon Clayton:

So we did, we did do the touristy stuff as well.

Jon Clayton:

But I would like to go back there as a grown up now to actually

Jon Clayton:

go and enjoy it more fully.

Jon Clayton:

Because I don't think I had a fully rounded experience of

Jon Clayton:

Rome the first time I was there.

Jackie Goddard:

No, no, it is.

Jackie Goddard:

It is beautiful Sistine chapel.

Jackie Goddard:

And you know, the whole, the whole walking through the city of the

Jackie Goddard:

Sistine chapel was just amazing.

Jackie Goddard:

Yeah,

Jon Clayton:

Yeah, it's a fantastic place.

Jon Clayton:

Jackie, this has been an absolute pleasure.

Jon Clayton:

So thanks so much for joining me on the show.

Jon Clayton:

Um, could you, could you remind everybody where is the best

Jon Clayton:

place to connect with you online?

Jackie Goddard:

Uh, power to speak.

Jackie Goddard:

co.

Jackie Goddard:

uk is my website and you can find everything there.

Jackie Goddard:

If you want to sign up to the newsletter there, uh, I run a speaker club.

Jackie Goddard:

If you are anywhere near the South coast, I run an.

Jackie Goddard:

Uh, an in person speaker club, uh, and I'm hoping to start an online one soon.

Jackie Goddard:

So you can find out all about that there and the newsletter tips,

Jackie Goddard:

techniques every couple of weeks.

Jackie Goddard:

So yeah, that's the best place.

Jackie Goddard:

And if you want to connect with me on LinkedIn, come and find me there.

Jon Clayton:

That's brilliant.

Jon Clayton:

Thanks so much, Jackie.

Jackie Goddard:

Thank you, John.

Jackie Goddard:

Been great.

Jon Clayton:

Next time I chat with Melanie Boyland about Google business profiles.

Jon Clayton:

Thanks so much for listening to this episode of architecture business club.

Jon Clayton:

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Jon Clayton:

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Jon Clayton:

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Jon Clayton:

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Jon Clayton:

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Jon Clayton:

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Jon Clayton:

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Jon Clayton:

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Jon Clayton:

platforms, just search for at Mr.

Jon Clayton:

John Clayton.

Jon Clayton:

The best place to connect with me online, though is on LinkedIn.

Jon Clayton:

You can find a link to my profile in the show notes.

Jon Clayton:

Remember.

Jon Clayton:

Running your architecture business.

Jon Clayton:

Doesn't have to be hard and you don't need to do it alone.

Jon Clayton:

This is architecture business club.