At one point, it was definitely like, I was like, I'm an actor and, you know, I'd like to make music as well.
Speaker AI enjoy both so much.
Speaker ASo I think that if one does well, the other will kind of pick up a little bit.
Speaker AFrom classics to curiosity and where melodies meet meaning.
Speaker BWelcome.
Speaker BAll right, here we go, man.
Speaker BI'm excited for this chat today.
Speaker BHow are you doing, sir?
Speaker ADoing excellent.
Speaker AHow are you?
Speaker BGood, man, I'm good.
Speaker BAnd the voice that you're hearing Besides mine is Mr. Tate.
Speaker BYap.
Speaker BYeah, it's good to chat, man.
Speaker BI know you met one of.
Speaker BOne of my colleagues while you were at an event or playing during the summertime, I believe.
Speaker AAnd yeah, I was.
Speaker AI was busking in Mississauga, and he came up to me after a song and kind of introduced himself.
Speaker ASo, yeah, happy to be chatting.
Speaker BYeah.
Speaker BReally raving about you.
Speaker BAnd I was like, okay, cool, cool, cool.
Speaker BSo, yeah, it's good to connect on here.
Speaker BI know we talked a little bit through email in the past, and here we are.
Speaker BSo tell me a little bit about yourself as far as musically.
Speaker BI know you're.
Speaker BWell, you're a musician, songwriter.
Speaker AYeah, yeah, I started.
Speaker AI've been in the entertainment industry for quite some time, so I started acting when I was a kid, about 5 years old, and with that, I think singing was kind of just like, an asset to have.
Speaker ASo I got, like, singing lessons as a child, and then second, my voice dropped.
Speaker AEverything sounded terrible, so I kind of gave up on it for quite.
Speaker AQuite a few years.
Speaker ABut that's funny.
Speaker AOnce I.
Speaker AOnce I got a car and started listening to music in the car again, I started just singing my heart out really, really badly to, like, Lewis Capaldi and, like, all the voice cracks possible, but I got the range back and found your.
Speaker BYeah, yeah, yeah.
Speaker AI found my voice back a little bit.
Speaker AI'd like to think so.
Speaker AYeah.
Speaker AI went to college and was going through some stuff and decided to just start kind of writing about it, and it helped me.
Speaker AAnd then eventually there was a decent response online, so I was like, you know, kind of go forward with that and give it a shot.
Speaker BSo kind of like a natural progression from like, just, you know, singing, practicing, and then you just decided, you know, let me start writing some songs.
Speaker AYeah, absolutely.
Speaker AI needed something as kind of like a therapeutic escape, and music did that for me.
Speaker BSo music does that for sure.
Speaker AWhy not?
Speaker AYeah.
Speaker BWere you around other people who were doing similar or had, like, similar interests at that point?
Speaker ANo, actually, not really.
Speaker AI went to school for Film so people were kind of in a creative space in general.
Speaker ABut music, not really.
Speaker AI.
Speaker AOkay, yeah.
Speaker AAnd I just bought a guitar and then it's funny actually all my roommates had end up moving out from my dorm so it was like a four room, two bathroom dorm at in college and everyone had either dropped out or failed.
Speaker ASo I had a guitar and like nobody around me so I just spent hours and hours.
Speaker ASo yeah.
Speaker BNice.
Speaker AYeah.
Speaker BOkay, that's interesting.
Speaker BMaybe the guitar kept you in and the others probably should have picked up guitar too.
Speaker BThat's interesting.
Speaker BSo and you grew up outside of Toronto, like outside of the gta?
Speaker BActually I did myself.
Speaker BOh yeah, yeah, yeah.
Speaker BI grew up in Hamilton.
Speaker AOh, okay.
Speaker AYeah, very close, man.
Speaker BYeah, yeah, yeah, yeah.
Speaker BI forget often that I did, but yeah, yeah I did.
Speaker BSo I know my experience.
Speaker BBut what was it like for you being like outside of the GTA but like.
Speaker BCause you know how it is.
Speaker BSeems to be all the action is really in the Toronto area or at least it was for a long time.
Speaker BI mean the outskirts are getting some love now but yeah, I mean Cambridge gets some stuff.
Speaker ANot like acting wise, that was more so of not a struggle or anything but growing up my mom didn't drive and my dad worked a lot.
Speaker ASo like when I went to auditions and stuff like that, it was like three, four hours each way taking buses or.
Speaker AYeah, it was a journey.
Speaker ASo I think that was the biggest struggle.
Speaker AYeah, I think nowadays we get a little bit more business out in this end but still everything I do is either Toronto, Vancouver, Montreal, like it's nowhere nearby like the hubs.
Speaker AYeah, yeah, yeah.
Speaker ALike it's nice that it's not too far but now that I drive it's not a big, big deal.
Speaker ABut growing up in the industry, like yeah, like full school days off every audition I had.
Speaker BSo that's crazy.
Speaker AYeah, I wasn't complaining.
Speaker AMy mom, sure, you know, maybe she didn't like the job sacrifice there.
Speaker BYeah, yeah.
Speaker ABut she did it and I'm grateful for that.
Speaker BYeah, yeah, yeah.
Speaker BIt's crazy, eh?
Speaker BBecause the distance was really a thing.
Speaker BAnd maybe not having a car, you know, being underage, it's like you're relying on a parent or somebody to get you around to these things.
Speaker BAnd like you said, missing a whole day of school to pursue an opportunity that's not even guaranteed.
Speaker BAnd this is just a part of the process.
Speaker AAbsolutely crazy.
Speaker BBut things have changed a lot because now, I mean online world is so connected.
Speaker AIncredibly.
Speaker ALike I rarely go into in person auditions unless it's like a callback or something like that.
Speaker AMost first auditions in the acting side is all online now, so.
Speaker AYeah, yeah, it's convenient.
Speaker AIt's not the same, but it's.
Speaker AIt's convenient at least.
Speaker ASo.
Speaker BYeah, yeah, you're right.
Speaker BIt's not the same.
Speaker BBut you can, you can get a lot done.
Speaker BI haven't left the house in like six weeks.
Speaker BNo, I'm just joking.
Speaker BBut you could get away with it these days.
Speaker AYou could.
Speaker AYou could.
Speaker BAbsolutely.
Speaker AYou could do a lot from your house now especially.
Speaker BYeah, music.
Speaker AMusic wise, too.
Speaker ALike all the social media stuff, which is so important these days, is all like, you know, doing a lot of work at home or going out and filming.
Speaker BYou've done well there.
Speaker BYou've done well on socials too.
Speaker AThank you.
Speaker AI'm trying to.
Speaker AYeah, it's.
Speaker AIt's.
Speaker AIt's different.
Speaker ALike, I, I feel like I kind of wish things were the way they used to be, music wise, where, you know, you.
Speaker AYou go out and you play and hope someone hears you and.
Speaker AYeah, this kind of stuff.
Speaker ABut now it's really like, you got to be smart with marketing and different video ideas and it's, it's really changed.
Speaker ANot that I have experience prior to this new environment, but you're learning as you go, right?
Speaker BYeah, yeah.
Speaker BIt's a whole, whole new world landscape as far as that side goes.
Speaker BBut it seems like you're adapting well.
Speaker BI mean, yeah, yeah, yeah, you've done well online.
Speaker BIs that like, how much trial and error has that?
Speaker BWell, first of all, do you enjoy that side of things?
Speaker BThat's always something I want.
Speaker AYes.
Speaker AYeah, no, I definitely do.
Speaker AEspecially like, I went to school for film as well, so I have a lot of film people around me who come up with crazy ideas for music videos and okay, stuff like that.
Speaker ASo that part's super fun.
Speaker AThe only part, it's just like the.
Speaker AI have a hard time, like, posting just to post.
Speaker ALike, I feel like I want to post something of quality and not like posting because I know I should post like twice a week or once a day or whatever it may be.
Speaker ASo, yeah, trying to navigate that but actually making like different types of content I do enjoy already.
Speaker BWell, that's, that's, that's a bonus.
Speaker BYeah, you have the film background and all the rest.
Speaker BSo, yeah, I guess you can.
Speaker BIt all goes together.
Speaker BLike, it ties together and makes sense.
Speaker BThose metrics and like those are.
Speaker BOr at least the standards of how often you should be posting and all that stuff.
Speaker BThat just gives me anxiety.
Speaker BJust thinking about.
Speaker BYou said once, twice a week, so that's better.
Speaker BBecause some people are like, three times a day, two times a day, every day.
Speaker BSeems crazy overwhelming.
Speaker AI'm sure there's something to it.
Speaker ALike, the more videos you put out, the more chance that, you know, one of them might pop off or, you know.
Speaker AYeah, but.
Speaker AYeah, yeah, I know about three times a day.
Speaker AThat.
Speaker BThat sounds nuts.
Speaker AThat sounds nice.
Speaker BThere's another side of.
Speaker BI guess if you're posting, you know, you said, like, quality things are of substance that, like, really matter.
Speaker BSo you're not just throwing something out there.
Speaker AYeah.
Speaker BThere's a confidence that has to go with that, too.
Speaker BLike, you have to really believe in a thing to say.
Speaker BI'm not going to do this every day just so there's like, you know, a higher.
Speaker BHigher odds of something popping off.
Speaker BBut I'm going to put something really good together and that's it.
Speaker AYeah, yeah, definitely.
Speaker ADefinitely.
Speaker BThat's different.
Speaker AYeah, yeah.
Speaker AI don't know if I'm, like, delusional or confident, but I try.
Speaker AI try to keep it that way.
Speaker AYeah, yeah.
Speaker AYou have to be a little bit delusional in the business sometimes.
Speaker BYeah, yeah, yeah.
Speaker BThat's.
Speaker BAs of this moment, I. I'm posting once a year.
Speaker BI'm gonna get the highest quality, and it's gonna be that stuff for the year, folks.
Speaker BWait for it.
Speaker AGenius.
Speaker BGenius.
Speaker BSomeone's going to be like, you know what?
Speaker BYeah, that's it.
Speaker BIf it takes off for you, you're welcome in advance.
Speaker AYeah, absolutely.
Speaker AYeah, yeah.
Speaker BBut.
Speaker BOkay, so on this whole social thing, I mean, have you noticed, like, certain patterns as far as what people want to see from you or, like, kind of what sticks or resonates with your audience?
Speaker AYeah, man, that.
Speaker AThat's kind of a tough one.
Speaker AI've actually, like, this is something I've been trying to work on since I don't just.
Speaker AAnd I'm kind of like, in the acting.
Speaker AI've also worked with, like, some YouTube channel channels in the past, too.
Speaker ASo kind of navigating how to, like, upload all this content and have all of my audience enjoy all of it.
Speaker AIt's kind of something I've been trying to work on.
Speaker ARight.
Speaker ALike, trying to sell more so like myself rather than each individual thing I do, because for a while I was just posting about music.
Speaker ALike, I would either post covers or, you know, sing on Omega or something like that, or music video clips, but then I was like, you know, like, there's other aspects of my life that I. I Kind of want to post about as well.
Speaker ASo I've been trying to talk more in my videos and not just have it like, you know, lip syncing to music or whatever it may be.
Speaker AWe'll see where that takes it.
Speaker ABut hopefully I can kind of transfer over to that.
Speaker AThat kind of content where I'm doing a little bit of everything and people are following me.
Speaker BYeah.
Speaker AMe.
Speaker AThan one thing or another.
Speaker BStill finding that, I guess that balance that works for you and.
Speaker AYeah.
Speaker BThat dirty word, the algorithms.
Speaker BAnd then still being like your true self and.
Speaker AYeah.
Speaker BAnd then you do.
Speaker BYou do a lot more.
Speaker BI mean as far as.
Speaker BA lot of.
Speaker BA lot of people are focused on like one thing and that's going to be as an artist focusing on music.
Speaker BBut when you take into consideration acting and the other, you know, film.
Speaker AYeah.
Speaker BRelated things, you do that.
Speaker BThat does seem like it would present some challenges as far as just the light to show yourself in.
Speaker BAnd then you have split audiences.
Speaker BSome people love film only and not really big on music and.
Speaker AExactly.
Speaker AOkay.
Speaker AThat's the tough part.
Speaker ALike if people are following me because they saw like a post of mine about music and then start posting about something else, then, you know, they might lose interest.
Speaker AAnd then like when I was growing up, like on social media, all of my following was from acting.
Speaker ASo you're not music stuff.
Speaker ALike I gotta figure out how to sell them on that.
Speaker ASo.
Speaker BYeah, yeah, yeah, yeah.
Speaker BAnd then on the music part too.
Speaker BHow did you kind of discover your lane?
Speaker BIs it more like, like valid?
Speaker AYeah.
Speaker AWhen I first started writing stuff, like I said.
Speaker ASo I was going on a road trip and I stopped off at a friend's house and he had a guitar and I didn't know how to play guitar.
Speaker AI played piano my life.
Speaker ABut I picked it up and like was just messing around and wrote like a small little tune or something.
Speaker AI was like, this is kind of fun.
Speaker ASo yeah, when I got back, I went on Facebook Marketplace and bought a guitar.
Speaker AAnd this music I started making in the very beginning, kind of just messing around is so different to what it is now.
Speaker AI have one track that was one of the first songs that I was writing and messing around with on guitar.
Speaker AAnd it's so different to the whole ballad stuff.
Speaker ASo.
Speaker AYeah.
Speaker APutting that out kind of.
Speaker AI don't know.
Speaker AI put out that one and I don't know what the change was.
Speaker BOkay.
Speaker AIf I just got sadder.
Speaker ABut somehow I went from playing like upbeat songs on my guitar.
Speaker AYeah.
Speaker ASitting out my piano and like pouring my soul out yeah, yeah.
Speaker BThe rainy days were best for that writing session.
Speaker AYeah, Yeah.
Speaker AI don't know if it's just I listen to a lot of.
Speaker AA lot of that type of music, like Louis Capaldi, all these people who kind of make more ballad stuff.
Speaker ASo I don't know if that's why I went that route.
Speaker BDraws it out of you, right?
Speaker AYeah, Yeah, I guess.
Speaker BYou mentioned therapy, so I guess that's where the therapeutic aspect comes in.
Speaker AExactly.
Speaker BYou're just letting it all out.
Speaker BYou ever cry when you're writing a song?
Speaker AYeah, yeah, it's happened.
Speaker BIt's happened.
Speaker BI started laughing before I knew you were gonna say yes.
Speaker AYeah, you never know, man.
Speaker AThese days, not so much, but definitely in the beginning when I was going through it and you know.
Speaker BYeah, yeah, yeah.
Speaker BThat's cool, man.
Speaker BThat's like.
Speaker BThat's.
Speaker BThat's true.
Speaker AYeah.
Speaker BThat's drawing emotions for sure.
Speaker AYeah.
Speaker BGeez.
Speaker BI might sit down, have a good crying, and write a song this afternoon.
Speaker AThat's a good.
Speaker AYeah, I'll do it as well, man.
Speaker BYeah, yeah, yeah.
Speaker BSo is guitar your preferred way of writing?
Speaker ANo, it's definitely piano now.
Speaker AOh, okay.
Speaker BOkay.
Speaker AI kind of just started off that way.
Speaker AI think it's because, like, I was in college in a dorm.
Speaker AI didn't have a piano there.
Speaker ASo when I did pick up my guitar, like on my off time, that was all I was doing.
Speaker AI had no roommates anymore, so I was just in my room messing around.
Speaker AI had a guitar, watching YouTube videos and, yeah, that was my only option to.
Speaker ATo sing and stuff.
Speaker BSo that's cool.
Speaker AYeah.
Speaker BSo you've come a long way since then.
Speaker BObviously you've done a lot, you know, a lot of things.
Speaker BYou've also connected with a lot of, like, you know, industry professionals and, yeah, things like that.
Speaker BHow did, like, what's.
Speaker BWhat took place?
Speaker BSo you're in your dorm room practicing what kind was the next steps to kind of get you in the direction that you are currently.
Speaker BThe path that you're currently on.
Speaker AAnd so, yeah, I was writing my dorm and then I was chatting with a good buddy of mine.
Speaker AHis dad owns a recording studio in his, like, basement.
Speaker AThat's his profession.
Speaker AHe does a lot of, like, voice acting work and stuff like that.
Speaker BNice.
Speaker ASo I think I was just chatting with him and he was like, hey, like, if you want to, like, just test out a first song, like, come through and.
Speaker AAnd we'll record it.
Speaker ASo I did that.
Speaker AAnd then when I started writing, like, the more ballad stuff, I would sing Sing them to people on Omega a lot.
Speaker AAnd I got a great response there.
Speaker ALike people seemed to enjoy it.
Speaker AAnd then I ran into a creator in Southeast Asia who ended up posting it and I got quite a good response there.
Speaker ALike the video got over 1.6 million views.
Speaker AI think.
Speaker ASo.
Speaker AYeah.
Speaker AWhen people were relating to it in the comments and stuff, I was like, I think this is the direction to go.
Speaker BYeah.
Speaker AJust about two years ago, I first put out my first more like ballad song where it's kind of more my thing.
Speaker AAnd yeah.
Speaker AYeah.
Speaker AEver since then I've just been continuing at it every once in a while, you know, budget wise, when it allows for it.
Speaker AI try to work with different producers in the industry.
Speaker AJust go through my.
Speaker AMy like song is on Spotify, look at the credits and email away.
Speaker AProbably send like 20, 30, 40 emails before I get a response.
Speaker ABut then I do get a response and you know, it's worth it.
Speaker ASo that's where I'm at now.
Speaker AI. Yeah, yeah.
Speaker ANo, exactly.
Speaker ASo, yeah, these days I just write, right.
Speaker AGo to Toronto to record.
Speaker AI produce most of my music and then, you know, when I can try to work with some other people.
Speaker AAnd yeah, I think it's important too.
Speaker ANot only because, you know, their work is different and probably better as well.
Speaker BBut rely on other people's strengths.
Speaker AYeah.
Speaker A100.
Speaker AI learned something every time that, you know, I get stems back from a producer.
Speaker BThat's important.
Speaker BThat's important.
Speaker BAlways learning, man.
Speaker BSo as you were talking, I thought about something.
Speaker BI don't even know if I really considered this before because I know there's this feeling when you're in front of a live audience and you get that automatic feedback and it's like, you know, you're like on cloud a thousand.
Speaker BIt just feels amazing.
Speaker BBut what's it like when you hit those, like those high numbers?
Speaker BBecause obviously, you know, a million people, you're not going to be in a room that big.
Speaker BYeah.
Speaker AYeah.
Speaker BIs that like.
Speaker BDoes that like compare to that live feeling when you wow the crowd?
Speaker BThat response.
Speaker AThen that's hard to say.
Speaker AI, I would say no.
Speaker AI, I still think even like, like any size of live audience, if there's a good reaction, I feel that a little bit more just because like it's, it's a number on my screen.
Speaker AYeah.
Speaker AWhen people message me though, however, from that, like when the numbers do go a little bit higher and people are hearing it and relating to it, when I get like deep messages that people send me about it, that hits as hard I would say that's a little different.
Speaker BRight?
Speaker AYeah, yeah, that makes sense.
Speaker BThat makes sense.
Speaker AThese numbers, like, do matter in a sense.
Speaker ANot that they, you know, it's not just about numbers, but.
Speaker BRight.
Speaker AThey do reach people, and people reach out and they say, I've, you know, either made a difference or, you know, they felt seen or something like this.
Speaker BYeah.
Speaker ALike, wow.
Speaker ALike, kind of keeps me going.
Speaker BReally validating, right?
Speaker AYeah, yeah, absolutely.
Speaker BIt is cool, though, because, I mean, the online space, you're reaching people all across the world, people you probably will never see or meet.
Speaker AYeah.
Speaker BAnd you're impacting them in some way.
Speaker BThat's.
Speaker BThat's.
Speaker BIt's neat, man.
Speaker AYeah, yeah, yeah.
Speaker BThat's really cool as far as, like, because there's so many hats that you have to wear as an artist, and a lot of people struggle not only with the social and marketing side, but then, you know, how that branding directly relates.
Speaker BA lot of people struggle to find, like, their, like, their voice, so to speak, like, what image they want to put out.
Speaker BAnd I see artists changing all the time.
Speaker BIt's like you're trying to see what resonates with other people.
Speaker BWhat lessons have you learned in, like, just staying true to who you are, what you do?
Speaker BBecause it's really.
Speaker BI could see, like, if someone likes something that you don't necessarily connect with, I could see how it might give you the little push to be like, you know, I'm going to do more of that thing.
Speaker AYeah.
Speaker BSee how you can lose your way pretty quickly.
Speaker BSo what's, like, what.
Speaker BWhat have you learned from that that you can share?
Speaker AI've definitely, like, I've definitely let that sort of influence me in the past where, like, you know, if one type of video would do well, I would try to go down that lane a little bit more.
Speaker BOr.
Speaker BWhich makes sense.
Speaker AYeah.
Speaker AWhich makes sense.
Speaker ABut in my opinion, like, if I'm gonna build an audience and I want it to last long term, I should just be authentic and, you know, whatever that looks like is how that looks like.
Speaker AAnd if, you know, they like it, they like it.
Speaker AIf they don't, they don't.
Speaker AYeah.
Speaker AI'd rather slowly build an audience who's like, you know, really supporting me rather than, you know, having a million followers because I posted a couple viral videos, you know, I don't think.
Speaker AWho knows, there's some people who can pull it off where, you know, maybe they start with, you know, bringing all these people in and then transition into, you know, getting them to be real supporters, true fans.
Speaker AYeah.
Speaker ATrue fans, but I am not a master at that, so I don't know if that's the route for me.
Speaker ASo, yeah, in recent months I've just trying to just post whatever I think of or.
Speaker AYeah, you know how I feel to post.
Speaker AAnd I think the response is.
Speaker AIs good, even if the numbers aren't as high.
Speaker ALike, the engagement's definitely better and makes sense.
Speaker AYeah, yeah.
Speaker AI'm gonna try to continue down that road and focus less on, you know, what.
Speaker AWhat could go viral or what could do this.
Speaker AObviously I feel like you had to do that a little bit, but maybe that's where, you know, trial reels come in handy.
Speaker BTrue.
Speaker BYeah.
Speaker BYeah.
Speaker APeople are seeing it and yeah, if they go to my profile and they like the rest of the stuff, then.
Speaker BThey'Ll stick around because the algorithm still matters.
Speaker BYou still have to get it.
Speaker BYeah, the, the eyes.
Speaker BYeah, all that good stuff.
Speaker BBut yeah, yeah, it's.
Speaker BThat makes sense.
Speaker BAnd the slow growth is not as, not as attractive.
Speaker AFor sure.
Speaker BLike, you want to hit the top tomorrow so you can spend the rest of your days at the top.
Speaker BBut yes, reality for most is like, it's.
Speaker BIt's a climb.
Speaker AWe're going.
Speaker BYou're telling a story just like your songs are telling a story and taking some people somewhere.
Speaker BIt's like your career, you're.
Speaker BYou're grinding a lot of work that obviously people don't see that you've done and are continuing to do.
Speaker BBut then you have the.
Speaker BI guess there's some pressure too, to kind of satisfy these other numbers.
Speaker BAnd you're doing this.
Speaker BProbably.
Speaker BI don't know if you have backing.
Speaker BNo.
Speaker BLike, no label or anything backed.
Speaker ANo, no, it's all self funded.
Speaker ASo.
Speaker BOkay, so then like streaming is another thing that matters because you're doing well there.
Speaker BReally well.
Speaker AThank you.
Speaker BHow does that have.
Speaker BLike, how have you tackled that?
Speaker BBecause to me it seems like it's a completely separate machine almost.
Speaker AOh, 100.
Speaker AYeah.
Speaker AThe content versus streaming is totally different.
Speaker AAnd I wish I could sit here and say I understood how the streaming side works.
Speaker AI don't know exactly how I've gotten like, specifically on Spotify, the.
Speaker BOkay.
Speaker ASuccess that I've had so far.
Speaker AYeah, I'm pretty pleased with it.
Speaker AYeah.
Speaker AI don't know how it's happened.
Speaker AIf the Spotify algorithm just likes me or, you know, maybe I'm promoting.
Speaker BI could see that.
Speaker ATalented.
Speaker AYou know, I don't know if I just get lucky on the algorithm or.
Speaker AYeah, I could be doing something right when I'm Promoting my releases and, like, that traffic triggers something.
Speaker AI really don't know how the algorithms work, but it's definitely totally separate.
Speaker BYeah.
Speaker AYeah.
Speaker ALike, I've had, for example, if I'm promoting clips or, you know, a music video clip for a song on social media, and that does really well.
Speaker AYeah, Maybe that's my lowest stream song.
Speaker AYou know, I mean, like, there's not a crazy amount of correlation.
Speaker BInteresting.
Speaker AWhich is interesting.
Speaker AYou wouldn't think that, but I think at a smaller level, where, you know, on social media, I do have some videos where there's quite a few eyes on it, and most of them are kind of like, not small.
Speaker ASmall.
Speaker ABut, you know, I mean, I think if something did, like, blow up and say I have, like, 10 million views on a video, that would probably change.
Speaker BYeah, I guess so.
Speaker BUnder certain numbers.
Speaker BAnd it's just like, again, it's just a numbers game.
Speaker BSo it's percentages at that point, but exactly.
Speaker AYeah, that's.
Speaker BYeah, that's interesting.
Speaker BThat doesn't.
Speaker BI mean, I get it.
Speaker ARight.
Speaker BCause it's like, you know, it's working.
Speaker BYou're not necessarily sitting here every day trying to figure out why.
Speaker BYou're just doing what you do.
Speaker AYeah.
Speaker BI don't know.
Speaker BCan you give us a little bit about how you have approached the streaming part?
Speaker BLike, how you got into it and what you've been doing?
Speaker AAbsolutely.
Speaker AI mean, Spotify is, like, in my opinion, the biggest service at the moment.
Speaker AI put a lot of my focus on, like, making sure my pitches are good to editors when I'm releasing, trying to make them unique.
Speaker AI've had some success in that.
Speaker ALike, I learned this year I had my first song on an editorial playlist, which was awesome.
Speaker AAll I'll ever have.
Speaker AYeah.
Speaker AThank you.
Speaker AThank you.
Speaker AAnd it was actually really cool.
Speaker AKind of a side note, but the playlist was showcasing Asian artists and being mixed myself.
Speaker ALike, it felt really nice to be included in something that's really cool.
Speaker AYeah.
Speaker AAnd I struggle to find, like, my identity in society sometimes, you know?
Speaker AYeah, that was really neat.
Speaker ABut, yeah, the.
Speaker AThe playlist pitching is really important, I think.
Speaker AAnd then I utilize.
Speaker ASpotify has, like, marquee and showcase campaigns, they call it.
Speaker ASo.
Speaker AYep.
Speaker AThumbs.
Speaker AIf you're scrolling on Spotify, your whole screen will pop up and I'll say, hey, like, new release from T app.
Speaker AOr sometimes it'll just be, like, in the corner.
Speaker ASo I try to put as much as I can into that because, you know, if someone's gonna click on it and listen to it, like they add it to their playlists.
Speaker AThat's probably one of the best ways to get like a, a long term listener in my opinion.
Speaker BBecause adding it to their personal playlist of.
Speaker AYeah.
Speaker AAnd then like when they're shuffling through like they're gonna hear it again and they're on Spotify and if they're clicking on an ad, like an ad for Spotify, they have some intent to actually, you know, listen and they definitely like music.
Speaker ASo yeah, that's where I put most of my priority when I'm releasing is those, those, those campaigns.
Speaker AI do run stuff on Instagram and Facebook in that pretty much all the time.
Speaker BOkay.
Speaker ABut yeah, yeah, that's, that's.
Speaker AYeah, maybe that has something to do with it as well.
Speaker AI, I'm not sure if the algorithm takes like consideration of like how well your campaigns do, if it's like the save rate is above average or anything like that.
Speaker ABut yeah, that's a possibility as well.
Speaker AYeah, yeah, that's where my focus is there.
Speaker BThat's neat.
Speaker BI think that's useful.
Speaker BSo what, what would you say for someone, artists who's like, you know, a just started recording or I've recorded, you know, an EP or something and this is a whole new world to me.
Speaker BI've been doing pretty well on socials, but I need to get my music on streaming.
Speaker BWhat would you say are like the first couple steps or at least something to consider before you get in, get down, like go down that road.
Speaker AOh man, that's a good question.
Speaker AReally, just I would just say utilize every tool that you have on each platform.
Speaker ASo that's like Spotify, there's canvases.
Speaker AYou can make things like that I think make a big difference.
Speaker ALike canvases are like the artwork.
Speaker AYeah.
Speaker ASo on Spotify you have like your cover art and if you have no canvas, if someone presses on your song, it just shows the artwork.
Speaker ABut if you record a canvas, it's like a eight second video that plays.
Speaker AListening to it.
Speaker AAnd as a listener, I've noticed that's something that attracts me.
Speaker ALike if I'm watching a cool video or something while the, while the, the song's playing, I feel more attached to that song or maybe even the artist.
Speaker AIf I have a few of their songs and I'm seeing their face a few different times, I feel like that's pretty important.
Speaker BThat's big.
Speaker AYeah.
Speaker AIf I'm a listener coming from just a streaming service rather than, you know, following someone on Instagram and then checking out their music.
Speaker AYeah, that's something I've definitely noticed that, you know, like, maybe I'll go and check them out elsewhere as well.
Speaker BMakes sense.
Speaker AYeah.
Speaker BThat's big.
Speaker BYeah.
Speaker AThat and just like releasing often, that's something, you know, I have to improve as well.
Speaker AJust time and, you know, budget wise, I gotta figure things out there.
Speaker BAll these things in.
Speaker AYeah.
Speaker BOften, though, is that like once a year you're putting something out.
Speaker ALike, I've been releasing singles and in get, at least from my experience, in my opinion, there's obviously exceptions to everything, but in the new, like, social media world, I feel like until you build, like a fairly big audience, singles are kind of the way to go.
Speaker ALike, I'm not sure that if I put out an album, if my listeners would listen to, you know, all 10 songs or whatever it may be, maybe they will, maybe they won't.
Speaker BI know it's tough because it's like the listening habits have changed a lot since.
Speaker AYes.
Speaker BSo I get that.
Speaker BAnd you're going to spend a lot of money to put together those 10 songs in one chunk.
Speaker BPut it all out.
Speaker AYeah.
Speaker BPeople's attention span is short, so they love three of them.
Speaker BThey don't give the other chance.
Speaker BYeah, yeah.
Speaker BSo, yeah.
Speaker ASo I think until you have, like, proper fan base who's really, really supporting you, people are staying up till midnight to stream those albums or those things.
Speaker BYeah.
Speaker AI think that's when, you know, I get trip.
Speaker AYeah.
Speaker AYeah.
Speaker AI'll probably, you know, release albums or EPs at a later stage when.
Speaker BMakes sense.
Speaker AYeah, yeah, yeah.
Speaker BOkay.
Speaker BWell, yeah, I think things to look forward to.
Speaker BRight.
Speaker AAre the way to go for now.
Speaker BIt's working.
Speaker BIt's working.
Speaker AThank you.
Speaker AYeah.
Speaker BSo.
Speaker BSo we've talked about the social streaming, the other part of this, and I think that's how kind of, you know, our connection happened through Joel.
Speaker AYes.
Speaker BIs the live performances.
Speaker BSo how do you factor that in?
Speaker BHow busy are you or how busy do you, like.
Speaker BWhat.
Speaker BWhat's.
Speaker BWhat, what's your live strategy?
Speaker AYeah, um, so I'm quite new to that.
Speaker AUh, okay.
Speaker ALast year I got my busking license from Mississauga, um, where I'd sit on the streets here and there.
Speaker AAnd then I did the same this year.
Speaker AUh, and that was the.
Speaker APretty much the extent of my live experience up until recently.
Speaker AUm, I just started getting into the live world and I just got like, I just got a setup now so I have something red, my piano in the background and.
Speaker BYeah.
Speaker BGot the.
Speaker BOkay.
Speaker AYeah, I got the nord.
Speaker AIt's overkill, maybe, but, you know, it's a good investment.
Speaker BYou're good.
Speaker BYeah, yeah.
Speaker BBut you'll need.
Speaker AExactly.
Speaker AYeah.
Speaker ALike I was debating on it for a while and then I went to a few concerts and like big arenas and it was there, I think so, you know.
Speaker BYeah, that's the thing.
Speaker BIt's.
Speaker BIt's good enough for your studio.
Speaker AYes.
Speaker BIt's gonna work in every.
Speaker BEvery environment.
Speaker BSo.
Speaker BRight.
Speaker BYou're investing in your.
Speaker BIn yourself and your craft.
Speaker AOtherwise I'm gonna buy one now and then buy one again in like a year or two.
Speaker ASo.
Speaker ASo.
Speaker BYep.
Speaker BMakes sense.
Speaker AI actually have my first show in like a week from now, so I'm excited for that.
Speaker AIt's at Rivoli in Toronto.
Speaker AIt's for breaking stuff, so that should be fun.
Speaker BThat's cool.
Speaker ANext Wednesday?
Speaker AYeah, yeah.
Speaker ASo I'm just starting to navigate it.
Speaker AI played one event about a month ago which was a little bit different.
Speaker AIt wasn't like a show for me and my music.
Speaker AI did play.
Speaker AGot you some.
Speaker AMy music, but it was more so just provid.
Speaker ABackground music.
Speaker AThat was a nice way to kind of ease in and then have that show.
Speaker AI just got approached to open for an artist in London, so I'm going to do that December.
Speaker BSo slowly navigating all your music, right?
Speaker AYeah, yeah, that'll be all my music stuff.
Speaker ASo which is.
Speaker AWhich is nice.
Speaker AAnd I'm excited to get that experience in because quite often I email like, you know, artists that I listen to.
Speaker AI'll email their managers or talk to them in person and see if I can open for them.
Speaker AAnd you know, sometimes it leads nowhere, but yeah, you never know if it.
Speaker BDoes, doors are opening.
Speaker BThat's actually really.
Speaker BIt's really interesting because you're starting to do more shows now and you've already established like a.
Speaker BA fan base and like a true support base through streaming social.
Speaker AYeah.
Speaker BSo now that's going to take people on a whole new journey.
Speaker BLike they get to see you in another context and live like in person.
Speaker BThat's.
Speaker BThat's huge because they've been watching you on their phones for a long time.
Speaker BSo that's really neat.
Speaker BI feel like that's going to cause a bit of an explosion too.
Speaker AJust.
Speaker AI hope so.
Speaker AYeah, yeah, yeah, they're gonna.
Speaker AYeah, it's gonna be different for sure.
Speaker AThey'll realize how much auto tune I use.
Speaker ANot.
Speaker AJust kidding.
Speaker BYou're fired.
Speaker BAuto Tune Tech.
Speaker AYeah, absolutely.
Speaker BThat's really neat.
Speaker ANo, no, it should be fun.
Speaker AI'm excited for it.
Speaker BAnd wait, so this is your first show?
Speaker BLike your own, like, original music, full show.
Speaker AYeah, yeah.
Speaker BAnd.
Speaker BOr is it just you, like, what's the story?
Speaker AJust me and my piano.
Speaker AOh, that's gonna be fun.
Speaker BNice.
Speaker AYeah, nice.
Speaker AOkay, I'm excited.
Speaker BThat's really cool.
Speaker BYeah.
Speaker AAll right.
Speaker AWhere the live world takes me, I'll probably just continue to do little gigs here and there.
Speaker AAnd.
Speaker BYeah, that's.
Speaker AI constantly reach out to, like, bigger musicians and stuff, and if I go to their concert, got to meet them after and say, hey, like, what do I need to do to open for you or information and shoot my shot if it goes nowhere.
Speaker AAt least I tried, so.
Speaker BNo, it makes sense.
Speaker BYou gotta ask, right?
Speaker BNothing tried, nothing gained.
Speaker BSo that's smart in itself because, I mean, even if you know how it goes, you don't get the.
Speaker BYou might not get the opportunity immediately, but you made that initial connection.
Speaker AAbsolutely.
Speaker BSo, you know, the door's at least a little bit open at that point.
Speaker AYeah, absolutely.
Speaker BThey might.
Speaker BThey might remember you at the right time or you might cross paths again.
Speaker AAnd it's like, you never know.
Speaker BYeah.
Speaker BSo that's smart, man.
Speaker BYeah, Keep doing that.
Speaker AAbsolutely.
Speaker BThat's a good one for others, too.
Speaker BA lot of people are afraid to ask.
Speaker AThat's the thing.
Speaker ARight.
Speaker AAnd that's something I've noticed when I've talked to a bunch of people about, you know, whether it's just going up to an artist after a concert or even sometimes when I had, like, some producers working on my stuff where, you know, some of their work is a little bit more well known.
Speaker APeople like, oh, how did you do that?
Speaker AAnd then, you know, like 30, 40 people and I got zero responses.
Speaker AAnd then.
Speaker BRight.
Speaker APeople responded.
Speaker AAnd, like, a lot of people are afraid of the rejection, which I get.
Speaker BYeah.
Speaker AI feel like being in the entertainment industry as long as I have been, kind of like, equip me for that.
Speaker ASo maybe that's where you got thick skin.
Speaker AThat's for sure.
Speaker AYeah.
Speaker AI've been told no a billion times and.
Speaker BYeah.
Speaker AYeah.
Speaker AGotten this close to dream roles and.
Speaker BYeah.
Speaker BBecause you're auditioning and you've been doing that your whole life.
Speaker BPretty much.
Speaker BRight?
Speaker AYeah.
Speaker AYeah.
Speaker BSo you've got thicker skin than most, then.
Speaker AYeah, yeah.
Speaker AWhich is good.
Speaker AYeah.
Speaker BIt's useful in this space, for sure.
Speaker AYeah, yeah, absolutely.
Speaker BThat's cool.
Speaker BThat's cool.
Speaker BYeah.
Speaker BSo congrats on that, man.
Speaker AThank you.
Speaker BShow, like, first one man, one piano audience.
Speaker AYes.
Speaker BNice.
Speaker AHow she goes.
Speaker AYeah, yeah.
Speaker BCool, cool.
Speaker BOkay.
Speaker BExciting, exciting.
Speaker BDo you have future plans, like, as far as, like, okay, so talking about your show, the way you're starting, have you envisioned, like, a direction forward?
Speaker BAre you taking it show by show as far as, like, do you want to add other people or what do you think there?
Speaker AOh, man, I. Yeah, my whole.
Speaker AMy ideal plan is to just start opening for, you know, start with small artists and then.
Speaker AOkay, they build my way up and maybe as I get, like, footage or.
Speaker AI don't know.
Speaker AAgain, I'm new to the live, live world, so maybe getting footage and, you know, having that online will entice people more in the future to reach back out or stuff like that.
Speaker ABut in terms of adding people, there's definitely.
Speaker AI released one, like, upbeat song and there's a lot of, like, drums and, you know, stuff like that.
Speaker ASo when.
Speaker AYeah, when the time's right, I would love to, you know, build a band of, you know, a drummer, guitarist, something like that.
Speaker AYeah, I think that would be nice.
Speaker ABut for the current moment, I just go around with my piano and.
Speaker BOh, it's cool.
Speaker BIt's actually.
Speaker BIt's really special.
Speaker AYeah.
Speaker BI think that kind of intimate performance, like, really draws people in, connects.
Speaker BThere's no distractions.
Speaker BRight.
Speaker AYeah.
Speaker BPeople are locked in, into everything focused.
Speaker AOn you, which can be a good thing.
Speaker ASo.
Speaker AYeah, I saw an artist named Ken Ducrow, opened for Callum Scott last year.
Speaker ANice.
Speaker AAnd he was.
Speaker AYeah, it was just him and his piano and, like, that was, like, the best opening performance I've seen.
Speaker BSo that's cool.
Speaker AWhen I saw that, I was like, you know, maybe I don't need to, you know, wait to have a.
Speaker AA band or all this fancy stuff.
Speaker BYeah, yeah, yeah, it's true.
Speaker AYeah.
Speaker BSo, yeah, why wait?
Speaker BRight?
Speaker AYeah.
Speaker AYeah.
Speaker BYou're gonna waste a lot of time building towards, like, started 100.
Speaker AYeah.
Speaker AFollow as it should, I'm sure.
Speaker ASo.
Speaker BBecause it's never going to be, like, perfect.
Speaker BSome people are waiting for that perfect moment or perfect song or that perfect sound.
Speaker BIt's like, just put it out.
Speaker ADo it.
Speaker AJust try.
Speaker BYeah, yeah.
Speaker BThere's so much.
Speaker BAnd you grow so much by just doing things too right.
Speaker BYou can overthink them and, like, talk yourself out of what would have come next, or you can just.
Speaker BYeah.
Speaker AYou have no idea what would have happened.
Speaker AYeah, yeah.
Speaker BHey, Nike was right.
Speaker BJust do it.
Speaker BThat's like the truest words.
Speaker BYeah, yeah.
Speaker BThat's cool.
Speaker BThat's cool.
Speaker BThere's so much to look forward to with what you're doing.
Speaker BI want you to.
Speaker BIf you don't mind, could you give some advice?
Speaker BBecause now I mean, you've taken us through your story.
Speaker AYeah.
Speaker BSome of your story from the dorm room.
Speaker AAbsolutely.
Speaker BYou had a four bedroom house to yourself.
Speaker BThat's kind of.
Speaker BYeah, it's like kind of cool actually.
Speaker AI went to Fanshawe College in London and yeah, their dorms are like four bedrooms, bedroom apartments.
Speaker AThere's like a kitchen, living room, two bathrooms.
Speaker BThat's cool.
Speaker AYeah, it was cool.
Speaker AI was left with that, the.
Speaker AAll the roommates, their stuff.
Speaker ASo the food was rotten when I got back and I had to deal with a lot of that.
Speaker ABut it was worth it by the end of it.
Speaker AYeah.
Speaker AAfter that it was good.
Speaker BYeah, that was cool.
Speaker BThat is funny.
Speaker BOkay.
Speaker BI got, I distracted myself because I just took that in, what you actually told me.
Speaker BBut as far as being like coming from that dorm room, obviously, I mean, I don't know how much of a vision you had as far as like how far you'd be looking to push this, but what would your advice be to somebody who's in a similar situation?
Speaker BYou know, just picked up an instrument, writing some songs mainly for themselves, not really doing anything with them yet.
Speaker BWhat's your advice?
Speaker BLooking back on, you know, how far.
Speaker AYou'Ve come since then and just probably everyone says this, but just don't overthink it and just put it out.
Speaker ALike, had I sat there a little bit too long before posting a video online, I probably wouldn't have started.
Speaker ALike, especially in the very beginning when I was feeling very vulnerable with like my emotions and I hadn't.
Speaker ALike I said, I kind of lost my vocal range for many, many years.
Speaker AAnd yeah, I'm horrible, to be honest.
Speaker BI can imagine.
Speaker AYes, it was brutal.
Speaker ASo yeah, I think had I sat there with it and thought a little bit too long about posting a first clip on, on Instagram or.
Speaker AYeah, I think I posted a story first and I kind of just like, I just did it.
Speaker AI didn't sit for a minute.
Speaker AYeah, I think had I not done that, I probably wouldn't be doing it today.
Speaker BSo big advice.
Speaker AYeah.
Speaker AIf you have something, just, just, just post it and you know what it is, what it is.
Speaker AIf there's feedback that's not so good, you know, maybe you learn from it and response is good.
Speaker AIt gives you a kind of a push to keep going, but regardless, just, yeah, do it, keep going.
Speaker AThat's it.
Speaker AThat's it.
Speaker AYeah.
Speaker AIt's like you said earlier about like, it's never going to be perfect.
Speaker AWhat's the thing for that?
Speaker ALike my first song wasn't Perfect.
Speaker AAnd my second.
Speaker AAnd every time I release, I learned something and try to improve on it.
Speaker ASo, yeah, trust the process.
Speaker BI guess that's just what it comes down to, right?
Speaker AYeah, absolutely.
Speaker BAnd yourself.
Speaker BThat's a big one.
Speaker AThat's all that matters.
Speaker AThat's all.
Speaker BYeah, yeah.
Speaker BYour people are going to always have an opinion, no matter what.
Speaker BLean to one side or the other.
Speaker BI mean, you could be delusional when you know someone's saying you're amazing and you're just not good at that thing.
Speaker AExactly.
Speaker BBut the same goes on the flip side.
Speaker BSo you got to really believe in what you do.
Speaker BAnd, yeah.
Speaker BFact is, maybe you're not amazing.
Speaker BYou know, I. Yeah.
Speaker BNone of us were great when we first picked up an instrument.
Speaker BAbsolutely.
Speaker BThat's just a part of the process.
Speaker BSo it's not your time to be amazing.
Speaker BIt takes a little bit.
Speaker AA lot of work.
Speaker AWork.
Speaker BIt takes a lot of work.
Speaker AYeah.
Speaker AA lot of work.
Speaker AAbsolutely.
Speaker BI ask you one more kind of similar question, hopefully to help some people listening and then let people know where to find you and give some information on all that good stuff.
Speaker BBut what's some advice you have?
Speaker BOr, like, how do you stay motivated?
Speaker BBecause I know there's a lot of times, like, when you look back, the distance from picking up a guitar, dorm room, practicing, writing songs to where you are just seems like a flash when you talk about it.
Speaker BBut how do you stay.
Speaker BHow did you stay motivated?
Speaker BAnd do you stay motivated currently when things are moving slower than you would want them to?
Speaker AI think my biggest thing, and this is something that's changed for me, like, in personal life as well.
Speaker AJust going through some certain things kind of made me realize, like, mindset is huge.
Speaker AAnd I think it's like, when I started, I don't want to think like, you know, I would like to be a singer.
Speaker AI want to be a singer one day.
Speaker AI. I need to do this so I can sing.
Speaker AIf you're releasing music, if you're making music, you are a singer.
Speaker ASo I think just kind of thinking that, like, I'm doing it right now.
Speaker AYeah, maybe it's at a smaller scale, but it's the same thing.
Speaker ALike, whether I have a thousand or a hundred thousand streams on a song or, you know, 10 million, everyone's doing the same thing.
Speaker ASo I kind of just try to think, like, yeah, maybe it is a little bit delusional.
Speaker ABut when I first started, I'm like, you know, I'm a musician now.
Speaker AI'm an artist.
Speaker ALike, this is what I It's not like I'm trying to.
Speaker BYeah, yeah.
Speaker AYou know, Yes, I am trying to.
Speaker ABut yeah, like, if you're doing it, you're already there.
Speaker AYou're already a success just from making music.
Speaker ASo I think if you think that way, you don't need motivation to keep going.
Speaker AIt's kind of just like, you know, this is what I do.
Speaker AIf you enjoy it enough, let's keep going.
Speaker AYeah.
Speaker BThat's huge advice, man.
Speaker BThat's.
Speaker BThat's really.
Speaker BIt's like it comes down to identity.
Speaker AYeah.
Speaker BYou decide to be that thing.
Speaker BThere was always.
Speaker BI know.
Speaker BI've heard this thing with people who are smokers.
Speaker AYes.
Speaker BIt's like one of the hacks to quit is to stop calling yourself a smoker.
Speaker BLike you're identifying with the thing.
Speaker BSo it works on the opposite too.
Speaker ATotally agree.
Speaker BNow I'm an athlete, so now I treat my body like an athlete.
Speaker BWhat I see myself in that way.
Speaker BI'm just drinking more water.
Speaker BSmall things.
Speaker AYeah.
Speaker BEventually you build.
Speaker BIt becomes so.
Speaker ATotally believe in that.
Speaker AI had some friends, like, trying to quit vaping and stuff like that.
Speaker AYou know when people would ask, like, do you smoke?
Speaker ADo you vape?
Speaker AThey'd be like, oh, like I'm trying to quit or I used to.
Speaker AI, I said, you stop that.
Speaker AJust say, I know.
Speaker AI don't, I don't.
Speaker BIt is.
Speaker AYeah.
Speaker AI'm an artist, I'm an actor.
Speaker BAll connected, right?
Speaker BYeah.
Speaker AYeah.
Speaker BYour identity, your brain's defining yourself by actions that you don't even want to.
Speaker AExactly.
Speaker BYeah.
Speaker BThat's huge, man.
Speaker BI could talk about that all day.
Speaker BThat's one of my favorite things right there is this.
Speaker BBut the fact that, I mean, you've realized that about yourself and you can share it with other people, I think that's, that's life changing for a lot of people because it seems so obvious, but it's not.
Speaker BIt's not to a lot of people.
Speaker BSo thanks for sharing that, man.
Speaker ADefinitely hard.
Speaker AYeah.
Speaker AYeah.
Speaker AThank you.
Speaker BGive some people.
Speaker BYeah.
Speaker AI'm on every social media platform, so Instagram, YouTube, TikTok, all of that everywhere.
Speaker AMusic wise as well.
Speaker AAll just under Tate Yap.
Speaker AI have a lot of music coming.
Speaker AI actually have quite a backlog right now, so there'll be more music in the next year than I put out before, so stay tuned for that.
Speaker AIf you're in the Toronto area, I'll probably have some shows and stuff here, but yeah, yeah, that's.
Speaker AThat's pretty much it.
Speaker AActing wise.
Speaker AThere's a couple, couple things coming out.
Speaker ASo if you're interested in that kind of stuff as well, there'll be some news there too soon.
Speaker ASo.
Speaker BYeah, Sam.