You're not going to have like one career and expect this to be the path.
Bob ChoThose days are long gone.
Bob ChoWe tamped down that expressive side, we tamped down that creative side and we tamped down the shadow side.
Bob ChoSo we need to allow that to come out and express once again.
Bob ChoI love helping people.
Bob ChoThat's my foundation.
Bob ChoI think that's one of the reasons I went into the Marine Corps as a protector, the lapd.
HostAll right, welcome to the Evolving Potential podcast.
HostI am super excited to have it here with me.
HostBob Cho, the grand master of transformation.
HostHe is a Marine Corps veteran.
HostHe was a Marine once Marine, always Marines.
HostI hate saying he was a Marine, but former LAPD officer, fifth degree black belt and Kenpo Jeet Kune do instructor.
HostHe has a PhD in psychology.
HostHe's a certified master trainer in NLP.
HostHe's a executive and peak performance coach, a certified hypnotherapist, as well as a former renowned stage hypnotist called Bobby Spade.
HostSo this is very interesting.
HostWe'll have to talk about that.
HostI like to consider all of this being what's called a polymath.
HostSomeone who's incredibly gifted in multiple fields, has studied in multiple different fields and moved into the expertise field in at least one.
HostAnd so he is also the creative force behind the School of Transformation podcast.
HostHe has his own podcast.
HostHe's an accomplished author of a book called Mind you'd own Fitness, as well as his new book that's coming soon, Develop the Champion Within.
HostHe has also co authored a book called Unleashing Firepower, the Masters of Business Excellence.
HostHe's also started the Integrated Mind Institute and has been widely recognized in many articles for his expertise in peak performance.
HostSo I am happy, grateful, excited for Bob to be here with me and we'll just kind of chat and see what sort of value we can provide.
HostLove.
HostFirst for you to talk about how you got involved in this world of transformation after transitioning out of a life of being a Marine and being a LAPD officer.
Bob ChoYeah, I think even before the Marines, it's always about transformation.
Bob ChoSo like with me, early on I had a major stutter and I was very anxious and under a lot of stress.
Bob ChoI had a father that was very abusive and everything.
Bob ChoAnd I was diagnosed.
Bob ChoSo going back in clinical diagnosis, especially in the area of psychology, they had like these major labels and one of the labels that they had based on your IQ score, because I took an IQ score at age 5 and it was very low, it was at 70 and that was the cutoff point for a diagnostic label I like to call label, but it wasn't a label back then of moron.
Bob ChoAnd there was others as well.
Bob ChoYeah, but that was an actual diagnostic what was done.
Bob ChoAnd I forget the gentleman's name who came up with it.
Bob ChoA psychologist back in the early 20th century.
Bob ChoAnd so back in those days we still had that.
Bob ChoAnd it wasn't changed till later on that they got rid of those.
Bob ChoI believe that was in the early 70s.
Bob ChoThey finally got rid of it.
Bob ChoI had the diagnosis back in the 50s.
Bob ChoI was born in 1951.
Bob ChoSo.
HostGeez, that's crazy.
HostThe technical term.
HostThe technical term was like correct.
Bob ChoYeah, geez.
Bob ChoYeah.
Bob ChoSo I was introduced even going like later on because it was in my file as a.
Bob ChoAnd so that that stuck with me in a sense.
Bob ChoAnd my mom recognized it.
Bob ChoI'm half Japanese and my mom recognized that that wasn't right.
Bob ChoSo when I was living in Okinawa, she put me into martial arts.
Bob ChoSo I lived there for three years to study goju and everything like that.
Bob ChoAnd that was my early transformation to have that shift.
Bob ChoAnd then that helped me quite a bit, including in school and so forth.
Bob ChoAnd then by the time I got to junior high I was like excelling in various subjects, like in math, for example, I was in seventh grade.
Bob ChoI was already doing algebra and then geometry in 8th grade and then going further on all the way to calculus in 10th grade and also doing physics and everything else early on.
Bob ChoSo that whole nerd thing came on top of that.
Bob ChoDoing sports and involved in all kinds of other areas.
Bob ChoEven in a ninth grade, I still stuttered, but also performed with two other friends in a talent show.
Bob ChoSo singing and dancing and all that kind of stuff, we ended up winning.
Bob ChoAnd so yeah, so transformation wasn't just later on.
Bob ChoIt just was on ongoing thing.
Bob ChoI graduated early.
HostDo you feel like, in your personal opinion.
HostSorry to cut you off.
HostDo you feel like in your personal opinion that a lot of the physical training stuff you did helped with your stuttering?
HostHelped with, you know, getting your thoughts out?
HostOr does that something that you didn't notice until later that you're kind of were able to overcome the stuttering?
Bob ChoYeah, I still stuttered.
Bob ChoI think it helped quite a bit.
Bob ChoEspecially a lot of the stuff in neuroscience.
Bob ChoWe know that physical training helps with the brain in particular, like learning and memory and all those kind of things.
Bob ChoI think being able to sync up the brain.
Bob ChoI learned that much later in terms of the off sync, especially with stuttering and everything like that.
Bob ChoAnd if you if you have anxiety and stress, it creates that the sync between our verbal and.
Bob ChoAnd what we think, what we want to say and expressing it is just out, out of kilter.
Bob ChoAnd so I learned that and especially connecting with my body, doing the martial arts and then other sports and everything else that helped quite a bit more than I think physical fitness is important for the brain growth, but also in learning, being able to sync up our bodies and doing it a certain way.
Bob ChoLike for example in a martial arts, when I do was doing katas and having that sync that helped quite a bit.
Bob ChoAnd studying all the different martial arts and being able to move through different martial arts.
Bob ChoAnd then again my nerd self I would study and all that kind of stuff.
Bob ChoHow does this thing work?
Bob ChoHow does this thing work?
Bob ChoI look at the physics and physiology and and I would break it down.
Bob ChoEventually going back to the stuttering part, I realized that I can also shift that nervousness that would have especially getting into public speaking.
Bob ChoSo I recognized that and I studied that.
Bob ChoThe same feeling in our body that we have a fear of production, everything like that.
Bob ChoThat same feeling in our body is the same feeling of excitement.
Bob ChoAnd so I just shifted those words.
Bob ChoI understood that just like doing shifting in a martial arts.
Bob ChoAnd so once I understood that everything shifted in terms of public speaking, I was able to take something that was scary to me, public speaking to something that excited me and I can get out there now.
Bob ChoAnd now it's something I get to do, not something I fear to do.
HostThat's really powerful.
HostSo I've actually shared that, that with someone as well.
HostSo it's like the idea that there is some sort of sensation that we experience and those sensations equal like a feeling.
HostAnd that feeling might be like upset stomach or tingling or heart rate increasing and stuff.
HostAnd then we create a story for that sensation.
HostSo it's like, okay, well this sensation means I'm nervous.
HostI have so much anxiety.
HostOh my gosh, I'm so, I'm so stressed.
HostAnd so we can switch that to that story to being excited.
HostAnd I've actually shared that with a coworker one time who was doing a job interview for some her some like dream job she wanted.
HostAnd she was like, oh my gosh, I'm just so nervous, I have so much anxiety.
HostAnd I was like, well, aren't you like excited about the opportunity?
HostAren't you excited that you could potentially get this job?
HostShe's like, well, yeah.
HostAnd I was like, do you know that excitement and anxiety feel the same in the body they have the same physiological response.
HostAnd she was like, no way.
HostAnd then, like, ended up telling me a week later that, like, it just completely changed her drive to the interview.
HostCompletely changed her experience at the interview with that one little.
HostOne little shift.
HostSo that's.
HostThat's a powerful one.
HostYeah, for sure.
Bob ChoYeah.
Bob ChoWe can look at anything that happens within our body, and we can interpret a number of different ways.
Bob ChoAnd a lot of.
Bob ChoA lot of the research in psychology has been done in a Western, Western world.
Bob ChoBut when we look at, like, for example, in the Asian culture, they have a different interpretation of what's happening within our body.
Bob ChoEven facial expressions are much different.
Bob ChoSo we have all these kind of different interpretations that we have to learn and understand.
Bob ChoGoing through all the emotions and understanding that emotions are simply our interpretation of physiological things that happen with our own body.
Bob ChoThere.
Bob ChoIt's nothing else.
Bob ChoPeople think that emotions come before feelings.
Bob ChoNo, your feelings come and then you have an interpretation called an emotion.
Bob ChoAnd we.
Bob ChoAnd then we have a thought that.
Bob ChoThat interprets that as well.
Bob ChoSo it starts with feelings to emotions to thoughts.
HostYeah, see?
HostAnd that's.
HostThat's it, Cash.
HostThat's exactly what I am.
HostActually.
HostI'm getting my master's in sociology right now.
HostTo study primarily that, to study the factors of how our social group, how our cultural conditioning teaches us what sort of experiences we're having and what those mean.
HostAnd so those experiences could equal anxiety, or those experiences could just equal the normal human experience as the ebb and flow of normal emotion and sadness and grief and.
HostAnd all those things that are very normal to be thinking about, or maybe you are focusing too much on thinking about the future and blah, blah.
HostAnd like, that doesn't mean you have anxiety as a.
HostAs an anxiety disorder.
HostAnd so I always struggle to want to go there with people because it's.
HostIt's like a touchy subject.
HostIt's like, okay, there are.
HostAre people that have it a little bit more intensely.
HostThere are people that experience these things, and it's very real to them.
HostAnd I get it.
HostBut at the same time, it's like if you were raised in a culture that never taught you the word anxiety, then you wouldn't have anxiety.
HostIt would be more of a.
HostJust a human experience that you could learn to interpret in a way that's positive.
Bob ChoCorrect?
Bob ChoCorrect.
Bob ChoYeah, I think.
Bob ChoIn fact, I read an article recently, and the article talked about how a lot in today's younger generation, they see a lot of therapists and all this kind of stuff.
Bob ChoGo see a therapist and it turns out that that's led to a lot of emotional disorders.
Bob ChoAnd I think a lot of therapists inadvertently has created labels onto these people.
Bob ChoSo this is what you're going through.
Bob ChoSo now you're this.
Bob ChoAnd so you have this disorder.
Bob ChoAnd it's the same thing like going back to the 80s and early 90s where we heard about these kids like McMark in school and things like that, where they were supposedly molested by schools and all these things, but those were implanted memories.
Bob ChoSo it's the same thing like that.
Bob ChoI think a lot of therapists, they don't know what they don't know, so they create these labels, these interpretations of what's happening within these people's bodies, and then all of a sudden they're this.
Bob ChoAnd I have told a lot of therapists and other people in the mental health build, don't try to interpret like what's going through these people as this, because you don't know yet.
Bob ChoNow you're creating something that didn't exist before.
HostYeah, yeah, it, it honestly creates.
HostThere's a whole social problem that I, that I see there.
HostAnd, and Daniel Smachtenberger, like a social philosopher, talks a lot about this as well, where it's like there's this need that we have for certainty and there's need, there's need we have for an answers and the quick fix.
HostAnd so there is a pressure on the reverse end, you know, of not just the therapist to feel the need to label, but for that person to be wanting a label for wanting, oh, if I know what it is, that I can start working on fixing it.
HostYou know what I mean?
HostAnd so they, they're, they're going to the doctor, they're going to the therapist looking for a label, thinking that that will make them better, when in reality it generally turns into a lifelong condition at that point.
Bob ChoCorrect.
Bob ChoI'm glad you brought up certainty versus uncertainty.
Bob ChoAnd you're absolutely right, is that people, and that's human nature.
Bob ChoYou know, we, we create things that we want things to be a certain way.
Bob ChoAnd the truth is things change.
Bob ChoThings change all the time.
Bob ChoI've, I've been around for a long time and I've seen a lot of different changes through the many decades.
Bob ChoAnd, and a lot of the stuff was not even predicted to happen.
Bob ChoI mean, look at like the last year and a half when ChatGPT came out.
Bob ChoNow there's been a lot of new businesses created using the API from OpenAI to create all this kind of stuff.
Bob ChoAnd you probably saw OpenAI.
Bob ChoSora.
HostNo, I can't say.
Bob ChoHave.
HostNo, tell me.
Bob ChoSo SORA is a text to video creation.
Bob ChoYou just do the prompt and it'll create amazing high resolution videos.
Bob ChoAnd there's already been short movies made with Sora and so it's not out for the general public yet.
HostHow do you spell this?
Bob ChoS O RA Okay, I'm definitely gonna look that up.
HostThat's crazy.
Bob ChoYeah, it's a whole shift.
Bob ChoAnd now OpenAI's come out with a voice.
Bob ChoSo it'll take 15 seconds of your own voice and it'll analyze it and then you'll type in like a sentence or something like that and it'll perfectly emulate your own voice.
HostOh, man.
Bob ChoSounds exactly the same.
HostCan send someone a voicemail through text.
Bob ChoThrough text.
Bob ChoYes, yes.
Bob ChoSo things are shifting in terms of that, that we would not have known before.
Bob ChoAnd imagine what it's going to do to the future now, that's only when I said imagine.
Bob ChoThat's all we can do is imagine.
Bob ChoWe don't know what's going to happen, we don't know tomorrow what's going to happen, or even an hour from now, but we can imagine something that is going to shift.
Bob ChoIt may or may not happen.
Bob ChoAnd that's a great thing about our imaginations.
Bob ChoWe can try to predict with all predictions that we have, and you probably heard this term is basically done on predictive coding.
Bob ChoSo basically what that means is that everything, all our decisions and everything we try to even imagine into the future, even like my, what I'm saying right now is based on past experiences and past knowledge.
Bob ChoEverything.
Bob ChoIt's not based on current.
Bob ChoIt's based on something I read an hour ago, two days ago, a year ago, 20 years ago.
Bob ChoBut all that accumulation and everything I've studied and people I've been around and experienced and everything like that, that's what I'm making decisions, that's what I'm saying, even right at this moment, is all based on the past.
Bob ChoAnd so trying to predict the future, we don't know.
Bob ChoIn chaos theory, things are chaotic.
Bob ChoAnd you mentioned earlier about certainty versus uncertainty.
Bob ChoIt's always uncertainty.
Bob ChoYou can't be certain about anything.
HostYeah, and that's, and that's a big part of the podcast as well, is understanding the need for adaptation in this new world and resilience, you know, mental toughness and flexibility, you know, because.
HostYeah, because everything is shifting so quickly.
HostAnd I don't, I, I truly don't think that people let themselves think enough about the consequences, you know, and the change that's coming because it is imaginative and we can only really imagine based on the past, as you're, as you're saying.
HostSo it's like the past has generally changed kind of slow, you know, slowish, if you will, you know, for our own.
HostCompared to this, I would say, you know, could I slow.
HostCompared to back in the past?
HostNo.
HostWe've progressed so fast.
HostBut compared to how, like what Moore's loss, you know, talks about how fast we're continually increasing the pace at which we're progressing, and people cannot predict, cannot predict the rate that we're going to progress at, and they cannot predict the rate that they're going to need to change at that.
HostThey're going to need to adapt and move into a new field of work.
Bob ChoCorrect.
HostYou know, learn something new, change their skills.
HostLike, it's just, it's.
HostIt's coming.
HostAnd so I think that this, you know, podcast ideally can serve as a place where people can understand how to kind of like shift and learn more and be more excited about life and be more curious and be more like a polymath.
HostSo there is some diversity there amongst their skills so that they're able to shift into new fields fairly seamlessly without too much life stress, you know?
Bob ChoCorrect.
Bob ChoI can recall years ago when key punch operators were like the big thing and they died overnight, when people focused only on that one skill set, when they lost that, when that whole field just died out, they had nowhere else to go.
Bob ChoAnd you're absolutely right.
Bob ChoWe need to have a diversity of experiences, knowledge, learning, skill sets and so forth.
Bob ChoYes, you can deep dive into one or two skills become in terms of master that, but it doesn't take long to become an expert in a skill set.
Bob ChoSo you could become an expert in a few months.
Bob ChoIt takes years to master something.
Bob ChoYou can become an expert, and in some cases, some people have done it even within a month.
Bob ChoI say if you're deeply focused and you're only focusing on that one skill set, yes, you probably can do it within a month or two months to become an expert.
Bob ChoBut still, we can learn.
Bob ChoAnd I'm constantly challenging my own beliefs.
Bob ChoAnd a lot of people, especially like in my age or older or even some younger, it's hard for them to make changes to learn something new.
Bob ChoLuckily for me, I've always embraced like learning new things and asking myself, is what I know now, is it based on fact?
Bob ChoFor the present, it may have worked for the past, is it based on for the present?
Bob ChoAnd what do I have to learn now that will help to carry me into the future?
Bob ChoAnd who do I have to talk to?
Bob ChoWho do I have to surround myself with?
Bob ChoA lot of my friends.
Bob ChoA lot of my new friends are Gen Z.
Bob ChoAnd yeah, and then I have a lot of millennials as well.
Bob ChoAnd I, I got to know a lot of them because I do parkour.
Bob ChoI've been doing it for a lot of years and, and so doing, doing that, that, that kind of crazy stuff.
Bob ChoAnd yeah, in fact, a lot of the millennials that I was doing parkour with, once it got past 30, they stopped doing it because they said they, they just got too old to do it.
Bob ChoAnd I'm going to be 73, and I'm going to be 73 in August, and, and I still feel like, like agile.
Bob ChoAgile.
Bob ChoY younger person.
Bob ChoYeah, I understand that my body is much older than it used to be, but I say challenge yourself anyway.
Bob ChoChallenge yourself.
Bob ChoNow.
Bob ChoYou're not going to probably running up buildings and jumping off of them or vaulting over a wall or doing any of these other things, but still, you can still challenge yourself at any age.
Bob ChoYou can still grow at any age.
Bob ChoThe brain is always changing anyway, whether you like it or not.
Bob ChoYou, you can, you can have a change where it stops growing and you start losing what, what you know, or you can continue to grow and learn.
Bob ChoI remember reading about this one guy, I think it was about three years ago, where he graduated with his PhD in physics at the age of 89.
Bob ChoSo he continued to grow.
Bob ChoYeah.
Bob ChoGeez.
Bob ChoYeah.
HostSee, that's.
HostAnd that's the kind of stories I love.
HostEven like all the personal development guys that are out there doing their talks and learning and growing and reading and making new connections and going to these conferences at 89, you know, Brian Tracy and Bob Proctor and, you know, it's just crazy to see that amount of drive at such a older age to continue to take in more and more information and feel like they're pretty, pretty sharp still.
HostIt's just not the common paradigm that people want you to believe or that we see too often we see it in, like, the, the blue zones or centenarians.
HostYou know, it's like, oh, they're still able to maintain some sort of cognizance, but I think that there's, there's a lot of people out there doing it and there's a certain way that they're doing it.
HostI'm not sure exactly what you're doing, but you're doing it.
Bob ChoYeah, I think we should continue throughout our life.
Bob ChoAnd if you're younger, especially like in your 20s, don't just try to settle on, like, one career path.
Bob ChoGet out there and experience different things, learn and grow, because that accumulation right there is going to help you into your 30s and 40s and beyond.
Bob ChoYou're going to be able to see things much differently.
Bob ChoBut if you get stuck only in one area, one way of thinking, and your parents may have done that, like one career the whole life, you may have seen your grandparents like that as well.
Bob ChoWell, things are much different in today's world anyway.
Bob ChoYou're not going to have, like, one career and expect this to be the path.
Bob ChoThose days are long gone.
HostYeah, see?
HostSo I would.
HostI would love to talk about that because the identity shifts that go along with that are really hard to deal with, you know, so someone feeling a will.
HostI've put two or three years into college and doing this career, and so I need to stick with it because this is what I said.
HostSo it's like my reputation resides on it.
HostOr it's because what someone wants for me, it's because it's a good job.
HostAnd they're really unwilling to shift into a new career because of that.
HostThat fear of judgment or who am I outside of this thing that I've been working so hard on?
HostLike, if I've been working hard to be a doctor and I just.
HostI don't want to be a doctor anymore, it's like, well, all I've ever done is go to medical school.
HostI've spent my life going to medical school.
HostI spent my life trying to be a doctor.
HostThis is who I am.
HostIf I want to shift out of being a doctor, who am I now?
Bob ChoA lot of people get caught up, whether it's the families or otherwise, that this is a career you should be doing.
Bob ChoAnd a couple of friends of mine.
Bob ChoSo about, oh, about 15 years ago, one of my female friends, when she was 42, at the time, she was a psychiatrist.
Bob ChoAnd she told me that she just doesn't feel it.
Bob ChoThis is not what she wants to do.
Bob ChoAnd I asked her, what was it that you want to do?
Bob ChoAnd she says, I want to be an actress.
Bob ChoThat's my thing.
Bob ChoThat's what I feel resonates with me.
Bob ChoSo at 42, she decided to give up her practice as a psychiatrist.
Bob ChoAfter all the schooling, going through college and medical school and also advanced schools in terms of psychiatry, she gave it all up to become an actress.
Bob ChoBack in the 90s, another friend of mine, his name is Barry and he was a lawyer up in San Francisco, a very top lawyer.
Bob ChoHe came from a family of attorneys, siblings, parents, grandparents.
Bob ChoAnd that was like, what their family did.
Bob ChoSo he's Jewish, and that was their thing.
Bob ChoAnd at the age of 50, he came to me and said that.
Bob ChoThe same thing as a psychiatrist.
Bob ChoIt just wasn't what resonated with him.
Bob ChoAnd we sat down and talked, and I asked him if you could think about something in your past that when you think about it, it brings you joy.
Bob ChoAnd he started thinking and thinking and thinking and thinking.
Bob ChoAnd all of a sudden, I saw his face just glow.
Bob ChoHe says, you know, Bob, back when I was in college, I got to be the DJ of our college radio station.
Bob ChoAnd as he talked about it, his body language shifted big time.
Bob ChoAnd he just had that aha moment.
Bob ChoSix months later, he called me and he says, bob, guess what?
Bob ChoAnd I said, what?
Bob ChoHe says, I'm now interning at a local radio station here.
Bob ChoAnd.
Bob ChoAnd then a year later, he.
Bob ChoHe got out.
Bob ChoI think he was still doing law part time, but he was doing that full time as a.
Bob ChoAs a radio dj.
Bob ChoAnd when I saw him, he completely changed.
Bob ChoHe got rid of his big home and all kind of stuff that was obvious because you don't make much money as a DJ compared to what he was.
Bob ChoHis $2 million a year, what he was doing as an attorney.
HostYeah.
Bob ChoYet.
Bob ChoYet prior to that, he was walking like, he looked much older than his age.
Bob ChoAfterwards, he was walking with a.
Bob ChoHe looked 20 years younger.
Bob ChoHe was happy and he.
Bob ChoAnd he was doing something that he felt like play.
HostYeah, see, that's so crazy to me.
HostLike, that is what I'm constantly harping on people is like, I'll talk to someone.
HostThey're like.
HostI'm like, whoa, what do you.
HostWhat do you do outside of work?
HostA co worker or whatever.
HostAnd really telling me.
HostAnd we're trying to figure out.
HostI'm trying to figure out what it is that they're really interested in.
HostWhat are they trying to do?
HostWhat is their mission in life?
HostWhat are they trying to accomplish?
HostAnd it's like, oh, I'm gonna be an accountant or I'm gonna be a electrician.
HostAnd it's like that answer doesn't matter at all.
HostAnd there's no judgment towards it.
HostUnless, like, you don't actually want to do that, and you're just doing it because it's a good job.
HostYou know what I mean?
HostSo someone's like, oh, I love.
HostYou know, I love sending electricity and I love I always put together parts and my dad's electrician and I love, like, that's a great story, then that's fine, then do that.
HostIf you love numbers, you love really doing the accounting stuff, then, then do that.
HostBut if it's just because it's a good job, it's like, it hurts my heart.
Bob ChoYeah, yeah.
Bob ChoAnd eventually people will go into the 40s and 50s and they have a, what's called a midlife crisis.
Bob ChoAnd a midlife crisis.
Bob ChoYeah.
Bob ChoYou may have guys going, you know, like getting their sports car and doing all that kind of stuff.
Bob ChoThe truth is, the midlife crisis is when people discover after all the years of doing a certain career that it really wasn't for them.
Bob ChoThey get to thinking, is this really what life is all about?
Bob ChoKind of mindset.
Bob ChoAnd I tell people, don't wait for that.
Bob ChoYou need to go and have the different experience.
Bob ChoFind what resonates with you early in life, gain a lot of experiences.
Bob ChoOtherwise you're going to be the person who retires at the end of life.
Bob ChoAnd then they start doing the stuff, maybe what they really wanted to do or whatever like that, but then it's too late.
Bob ChoYou know, they, they can't do all the kind of experiences early on.
Bob ChoAnd I said do it early.
Bob ChoBy time you, you go through life, you'll be doing what you really, really want to do or what resonates with you.
Bob ChoDon't get caught up about what people say that you should be doing.
Bob ChoNow, having said that, you're going to have certain skill sets where you, there's stuff that you're good at and utilize that so other people may recognize what you're good at and you may not recognize that and you may poo poo it.
Bob ChoSo, so to recognize that and embrace what you're good at, people have told me, like, Bob, you're good at doing this and this and this in terms of maybe motivation, everything like that.
Bob ChoBecause they see me all the time, everywhere, speaking and helping people out, which I didn't do before.
Bob ChoI love helping people.
Bob ChoThat's my foundation.
Bob ChoI think that's one of the reasons I went into the Marine Corps as a protector, the lapd, and even teaching women's self defense, doing bodyguard work and, and all kinds of different things throughout my life.
Bob ChoI like protecting like that, but I realized that I can't protect people.
Bob ChoEven Superman can't protect every single person.
Bob ChoBut I can teach.
Bob ChoYeah.
Bob ChoAnd, and so that's what resonates with me.
Bob ChoSo even all the learning I'm doing Even in psychology and everything, it's not to become a psychologist or have a PhD, all this kind of stuff.
Bob ChoNo, it's.
Bob ChoIt's wanting to learn so I can take what I learn.
Bob ChoAnd yeah, I think it helps me, but also giving to others as well so they can make a difference for themselves.
HostSame, same, honestly.
HostAnd so I feel like this is a good spot that kind of leads us back to you talking about people having the importance of studying a diverse amount of things and really getting those experiences earlier in life so they can kind of see what they're good at, not getting too stuck in something that may not be for them.
HostAnd so very clearly seems to be something that you've understood early on.
HostAnd so that kind of leads us back to our conversation at the beginning is like, you know, how did you learn this early on?
HostWhy did you experiment with so many different things?
HostAnd how did you gain that sort of insight at such an early time?
Bob ChoCuriosity.
HostYou're just naturally curious.
Bob ChoBeing curious, like crazy.
Bob ChoYeah.
Bob ChoI always like when I see stuff.
Bob ChoI wanted to learn different things, and I was curious about it.
Bob ChoWhether it was experimenting with the chemistry set, building a rocket in terms of those things, or wanting to understand people, wanting to understand.
Bob ChoHypnosis.
Bob ChoOne of my first hypnosis books was in junior high, which I still have, and I have, like, so many more since then.
Bob ChoI just wanted to learn and study, and I have.
Bob ChoGosh, I think I'm approaching, like 13,000 physical books.
Bob ChoSo I read a lot.
Bob ChoInsane.
Bob ChoYeah.
Bob ChoI get books every week.
Bob ChoSometimes I'll pick up, like, in one day, 10 books.
Bob ChoYeah.
Bob ChoAnd I go through books, and a lot of stuff is in other books.
Bob ChoI can skim through all that kind of stuff.
Bob ChoAnd I have even PDF copies of probably around 300,000 PDF copies of books, too.
Bob ChoBut I like physical books.
Bob ChoThat's.
Bob ChoThat's.
Bob ChoThat's like my thing.
Bob ChoI like learning and I like knowing.
Bob ChoAnd it seems like there's not enough time.
Bob ChoAnd I look at, like, even my books and I tell myself that, oh, my goodness, I only know, like, this much.
Bob ChoThis much.
Bob ChoAnd I have all this kind of stuff.
Bob ChoI said, boy, I'm like an ant in terms of that.
Bob ChoYeah.
Bob ChoSo there's just not enough time to learn everything.
Bob ChoSo I have to distill a lot of stuff and get focused as well and then say no to a lot of the other things that are worthless to me.
Bob ChoSo I have to say yes to the growth part and the learning part and everything and then specify what is I want to learn.
Bob ChoHere and there and everything.
Bob ChoSo it's a continuing process.
HostSo that leads me to another question real quick because I saw on your resume that you had like an EEG certificate, right?
Bob ChoCorrect.
HostYou studied the eeg?
Bob ChoYeah, I studied at the EEG Institute, which is like one of the premier EEG training, so from some of the pioneers in eeg.
HostSo this idea of like being more tapped into like theta waves for a person who is like either ADHD or just like more of the daydreamy curiosity type person that place of hypnosis will take you to.
HostAnd so I feel like when I hear people talk about like being super curious, super daydreamy vision, I imagine their brain being a little bit further down there, you know, and then that would in my mind explain the stuttering at least a little bit as well, where it's like there is some sort of disconnect between this beta brainwave of being engaged and critical and using the analytical mind.
HostBut as you learned to develop that, you had a.
HostYou ended up having a very, very well integrated brain.
HostSo I'm.
HostI'm very interested in having an integrated brain because mine was almost backwards where like I am super just like rational, analytical and.
HostAnd I had to kind of develop my true curiosity a little bit later in life.
HostSo I would, I would say it wasn't till I was like 25 that I was really like, let.
HostAllowing myself to experiment, as you say, you know, allowing myself to look into the things that gave me joy that I was interested in and building that sense of curiosity, you know.
HostSo I'm curious if you have any thoughts about like your specific brain and the idea, the idea of like even these Renaissance thinkers having these real integrated brains is part of what my book is about.
HostSo that's kind of what I'm bringing it up.
HostIt's like the idea of having a really well balanced brain between rational and imaginative, between intellect and imagination.
Bob ChoYeah.
Bob ChoSo our brains, and I would even go to go so far to say our bodies are integrated if we understand it.
Bob ChoSo understand like we talked early on, the feelings with our own body and also the biological processes and so forth.
Bob ChoAnd I think that takes both curiosity but also rational thinking.
Bob ChoBoth are very important and in being curious and wanting to know.
Bob ChoAnd even like Guck, you mentioned the imagination part imagining like what's happening.
Bob ChoI think it's important to, to be able to use the logical side and being able to break down the components in terms of understanding as well.
Bob ChoYou know, how does this work?
Bob ChoHow does this work?
Bob ChoHow does this work?
Bob ChoSo with me starting with, with being curious, then, then I'll go to logical.
Bob ChoSo I wanted to know.
Bob ChoLike for example, I studied in a weekend.
Bob ChoI wanted to look at aikido.
Bob ChoSo aikido is a Japanese martial arts.
Bob ChoAnd it's been around for a little bit.
Bob ChoNot like some of the ancient arts like jiu jitsu and things like that, but aikido.
Bob ChoI looked at it by starting off with curiosity.
Bob ChoHow does aikido really work?
Bob ChoThen I had to go to a lodge.
Bob ChoI broke it apart in terms of its own parts.
Bob ChoAnd there's three wheels that are key.
Bob ChoSo you have a small will.
Bob ChoSo like do doing a twisting movement like this in order for a person.
Bob ChoSo like that.
Bob ChoThere's also a larger wheel like this.
Bob ChoSo when the person's coming at you, you can go and you turn like this and they'll flip over.
Bob ChoThen there's a wheel like this, like turning this kind of will, so you can use that and then spin a person around.
Bob ChoSo understanding those three wheels, you understand aikido, period.
Bob ChoSo you just work within those three wheels.
Bob ChoAnd the same thing with a lot of other stuff like in Brazilian jiu jitsu and judo and some others, you understand joint movements.
Bob ChoSo like right here you have this joint here.
Bob ChoSo all you have to do is put like here and push down here.
Bob ChoYou're going to be able to go.
Bob ChoSo you focus here at every angle here, here, like that, so you can take control of that.
Bob ChoAnd so I look at in terms of logical, how the body systems work and everything like that, put together how physics works.
Bob ChoAnd so that's a logical slide.
Bob ChoBut I had to be curious.
Bob ChoI had to start off with curiosity.
Bob ChoHow does this work?
Bob ChoI had to ask a lot of questions.
Bob ChoAnd questions are very important for curiosity.
Bob ChoSo anything you want to know, start with questions and then you can go deeper into that and understanding that maybe you have to understand, read a lot of other things.
Bob ChoI studied human physiology.
Bob ChoI studied both classical physics, which we call Newtonian physics, and gravitational physics and quantum physics and all this kind of stuff.
Bob ChoSo just being curious in all those different areas just led me in terms of breaking down even martial arts techniques.
HostAnd so then you did the Marines, then you did lapd.
HostAnd then how did you kind of move into this coaching, public speaking role?
Bob ChoYeah, I think I've always done something like that in terms of coaching.
Bob ChoI like helping people and like teaching and all that kind of stuff.
Bob ChoWhether it was teaching women self defense or even like when I had my businesses, I had an advertising, marketing firm back in the 90s and I had a lot of employees and I, to me they were like there that I can teach them, I can coach them and everything like that.
Bob ChoI didn't move into a professional coach, but I could still coach people and help them to develop and become their best.
Bob ChoAnd I took a lot of that stuff.
Bob ChoAnd then after I sold my business, I went back to school, got my master's in psychology and also studied hypnosis at Hypnosis Motivation Institute which is a year long school in Tarzana and then did Bobby Spade in Vegas and some other places.
Bob ChoAnd then I met a guy named Thomas Leonard.
Bob ChoSo Thomas Leonard, he was a founder of Coach U and then also icf, International Coach Federation.
Bob ChoHe passed away.
Bob ChoGosh, it's been, has it been almost 20 years or something like that?
Bob ChoSo.
Bob ChoBut he passed away of a massive heart attack.
Bob ChoNow here's an interesting guy.
Bob ChoHe came from the world of finance.
Bob ChoHe was a certified financial planner that went into the coaching arena.
Bob ChoHe developed his own techniques and all this kind of stuff.
Bob ChoBut he was running ICF which is like the foundational certification for coaches across the world.
Bob ChoHe started ICF and Coach U, which was like the very first official coaching organization while living in an rv and he traveled in his RV and did that kind of stuff.
Bob ChoAnd it wasn't until he, he moved to Arizona with his partner and they bought a condo, he was ready to settle down.
Bob ChoHe ended up dying of a massive heart attack and yeah, but still he didn't allow living in RV to help for him to start that major organization.
HostAnd that's crazy.
Bob ChoYeah.
Bob ChoSo we could be wherever we're at and we think, well, we may not have this and that, but if you have an idea and you're curious about, like want to make changes, go out there and, and, and test it out, see, see where it takes you.
Bob ChoListen to people, ask more questions and become curious and eventually you can have a seed that boom.
Bob ChoSomething that's going to change the world again.
Bob ChoWe talked earlier about uncertainty.
Bob ChoWell, we don't know what's going to be happening in the future, but if you have an idea and you put it out there, that idea may change, may have a ripple effect.
Bob ChoLike what Thomas did with International Coach Federation.
Bob ChoPeople are going through that and there's a lot of other coaching organizations that teach people how to get certified.
Bob ChoThey go, they teach year long, but they started with this.
Bob ChoJust like ChatGPT has created a lot of different businesses.
Bob ChoSo your idea may be the seed that launches a lot of other Ideas and you never know.
HostSo let me ask you then, when you were doing your master's degree and doing a year long hypnosis, which is definitely not easy, what was the idea you had at the time?
HostLike, I know that you're curious, I know part of it is the curiosity, but I feel like the logical part had to also have something in mind with what you wanted to do with it.
HostDid you plan on being Bobby Spade?
HostWas that like the new career choice you wanted to take?
HostOr what was, what was no motivation there?
Bob ChoYeah, so I think Bobby Spade was more of an accident.
Bob ChoIt was like, okay, I didn't plan on that.
Bob ChoMy, my, my goal was to go out there and teach what I've learned.
Bob ChoBeing on stage was a natural offshoot of that.
Bob ChoAnd I came across a friend, one of my friends, who is a hypnotist, and he said, well, have you thought about doing stage hypnosis?
Bob ChoI said, no, I hadn't thought about doing stage hypnosis.
Bob ChoAnd he says it's a great tool to get, to draw people in for you to teach people about hypnosis, but in a really fun way where you get to bring people up on stage.
Bob ChoSo I said, okay, let me give that a go.
Bob ChoAnd that's how Bobby Spade was born.
Bob ChoSo it wasn't something I thought about, but it was something that all of a sudden happened from somebody else's input of an idea.
HostI have one question then.
HostAs a former hypnotist, I know that there's a process behind choosing people in the audience as volunteers that are more suggestible.
HostWill you enlighten us real quick on that?
Bob ChoSure, yeah.
Bob ChoSo as a stage hypnotist, we do certain tests and everything like that to make sure that like certain audience members, we want to see how people respond.
Bob ChoSo we do what's called suggestibility tests, number one.
Bob ChoNumber two, and what a lot of people don't know is that as a stage hypnotist, I had somebody out there because I couldn't scan everybody.
Bob ChoSo they would go and they would look at people in terms of how they respond and they would point them out.
Bob ChoSo those are people I would invite onto stage.
Bob ChoAnd usually I would have more women and a few guys, but more women only because it's weird.
Bob ChoBut a lot of guys will tend to follow the women in terms of like what they do.
Bob ChoAnd I know that when people come up on stage, they want to be there because maybe they had this subconscious thing of wanting to perform form in some way or another.
Bob ChoAnd I knew that so once I invited those people on stage, I would do more tests and everything like that to make sure that they're really suggestible enough to keep them there.
Bob ChoSo I would have plenty of people.
Bob ChoThen I would send everybody else back down that.
Bob ChoThen I would pick those few people and then continue that.
Bob ChoAnd I would always start with women.
Bob ChoAnd people would look at that, and they would follow.
Bob ChoSo you're studying sociology, including in social psychology.
Bob ChoSo people would look at other people in terms of what to do.
Bob ChoSo they would follow that.
Bob ChoSo I would find the most suggestible person, and they would follow that along.
Bob ChoAnd we see this in other areas as well.
Bob ChoFor example, in a lot of churches, like evangelical churches and things like that, you see people.
Bob ChoThe same kind of thing.
Bob ChoThe preacher would bring people up and they would do certain things we do in hypnosis.
Bob ChoWe call a lot of what they do a shock induction.
Bob ChoSo we do.
Bob ChoLike an example is in a church, they would put the hand down like this right here.
Bob ChoBut this is after they watch somebody else to do it.
Bob ChoPut the hand here, and you got the power of Christ on, you know, like this.
Bob ChoAnd a person would stiffen up.
Bob ChoSo that's.
Bob ChoThat's a shock induction.
Bob ChoI did the same thing.
Bob ChoI would do a shock induction, and a person would stiffen up and do that kind of stuff.
Bob ChoAnd then I would do, like, hypnotic demonstrations and put a person across a chair and everything like that.
Bob ChoBut they already had in their mind that this was going to happen because they may have seen it in the past.
Bob ChoPeople follow what other people do.
Bob ChoThis is an inside secret that there's a lot.
Bob ChoWe do it subconsciously all the time, throughout the day.
Bob ChoWe watch other people and then we take cues from.
Bob ChoFrom those other people in terms of what to do and.
Bob ChoOr just don't do anything.
Bob ChoIf we don't find cues, for example, in a crowd, we watch other people, and other people are watching other people, and we see some bad thing happened.
Bob ChoBut in a crowd, people don't take action because they're looking around and they don't want.
Bob ChoThey don't want to be the one to stand out.
Bob ChoUntil somebody stands out and takes action.
Bob ChoThat's a cue.
Bob ChoThen other people will come in and take action.
Bob ChoSame thing in stage hypnosis.
Bob ChoSame thing in churches.
Bob ChoSame thing throughout life.
Bob ChoWe look for cues from other people.
Bob ChoAnd that's one of the secrets that I understood as a stage hypnotist.
Bob ChoAnd I think we need to understand it in terms of life as well.
Bob ChoWe take cues from others, but you could be the one getting out there and setting the cue.
HostExactly, exactly.
HostAnd that's a big part of my studies as well.
HostSociology and having what I'm calling my book the Self Regulated Society.
HostSociety of coaches, managers, teachers, leaders that are able to set that example, are able to give those proper cues in many different regards.
HostLike how do you respond when someone argues with you?
HostHow do you respond when you're disrespected?
HostHow do you respond when things aren't going your way?
HostEven my kid being 14 in freshman high school, it's like teacher gets frustrated and they lash out.
HostTeacher gets overwhelmed and they do this.
HostBut it's like those are not the proper things that they should be learning.
HostAnd the teacher doesn't think about that as a part of the learning.
HostIt's like, well, I'm a math teacher and I'm teaching my kid math.
HostAnd say, well, you're also teaching your kid how to handle frustration.
HostYou're teaching your kid how to, how to have respectful communications.
HostYou're teaching your kid all these different things as a teacher as well, Correct?
Bob ChoYeah.
Bob ChoAnd school is an interesting thing, especially regarding teachers and everything like that.
Bob ChoAnd we as a society, and we see this in business and so forth, called the Pygmalion effect.
Bob ChoYou probably heard about that.
HostI've heard of it.
HostI can't remember what it is right now, I'll be honest, but I.
HostDefinitely sounds familiar.
Bob ChoYeah.
Bob ChoSo in a Pygmalion effect, and there's been movies, I think it was My Fair lady starting, Audrey Hepburn.
Bob ChoSo basically what it is, is expectations.
Bob ChoSo what we as a person believes about another person, we will subconsciously look at this person a certain way, whether they're a person that we see as a genius or we see them as less than we will act, we will act towards that.
Bob ChoAnd teachers do this on a subconscious basis if they don't understand this effect that they would have on a person.
Bob ChoSo there was a study, the Pygmalion, that was done back in the late 60s.
Bob ChoAnd the researchers looked at teachers and the teacher.
Bob ChoSo like a teacher was told that this group of kids are like high level geniuses.
Bob ChoThis group of kids, they're just not that good.
Bob ChoSo that what the teachers were told, the expectations, and at the end of the semester, these high level kids, they got much better and these other ones went lower.
Bob ChoAnd it turns out that it was all made up, what the teachers were told and what they expected.
Bob ChoBasically they were part of the study.
Bob ChoSo what we expect of others, including that teacher we will do things and lead them down a certain way.
Bob ChoSo we have to understand that about we expecting on our own selves, but also of others, whether we're a coach or teacher or anything like that.
Bob ChoWe have to expect higher of every single person because we will take those kind of actions towards that.
HostYeah.
HostThat even brings in the labeling theory, which is what we call it in sociology, you know, is like where.
HostYeah.
HostWe're creating labels for these people that are, that are just not serving them in any sort of way.
HostYou know, just like your label of, you know, moron.
HostI hate to even say, yep, yeah, it's so silly, but yeah, it's like.
HostAnd, and that there's lots of different things that go along with that.
HostThere's lots of little micro actions, you know, how much attention that kid is getting, you know, the sort of subconscious facial expressions that they're perceiving from, you know, that teacher is a scowl or is it a smile and things like that are all affecting that kid and that kid's development.
HostAnd I just think that teachers necessarily think about it like that.
HostAnd so they do try to find these labels and then, and then it becomes hard for a kid.
HostImagine you're a kid who, you know, has not generally performed well, but you would like to change your stars, you'd like to turn things around.
HostBut now your teacher has always been treating you like this kid who's lesser than.
HostThat's a hard thing to break out of.
Bob ChoYeah.
HostAs well as the label.
Bob ChoYep.
Bob ChoI, I can.
Bob ChoAnd, and by the way, the term, because of my IQ, my very first IQ test was 70 and, and back then they didn't look at the outside circumstances that actually led to it, the stresses and everything like that.
Bob ChoAnd well, I didn't understand until later on and wasn't until I was, I believe, 34 years old, I retook the IQ test and I scored a 156.
Bob ChoSo.
Bob ChoSo I went from, from being that moron to, to a genius level and eventually I was a member of Menza, but it wasn't my thing.
Bob ChoSo.
Bob ChoGeez.
HostYeah, that's, that's crazy.
HostSo you've been working with clients most of this time, you said.
HostAnd so I guess kind of a hard question, kind of a big question.
HostBut obviously we deal with resistance in clients.
HostYou know, an op, we have, we have certain statements that help us get through resistance and things.
HostI'm just kind of curious on a general level, what have been some of the things that you've learned over the time that have Allowed you to overcome resistance with any sort of clients that you've worked with, people that are struggling to accomplish change.
Bob ChoYeah, I think early on I would use a lot of data and stuff like that.
Bob ChoAnd it turns out that it didn't work.
Bob ChoIt didn't resonate with them.
Bob ChoSo I shifted back and I started rereading Milton Erickson and some of the stuff that he did.
Bob ChoI have a whole shelf full of Milton Erickson, folks.
Bob ChoMilton Erickson was very famous wizard of the West.
Bob ChoYes.
Bob ChoSo I started using metaphors and stories and everything to get into the person's subconscious mind.
Bob ChoThat helped to influence them to break through the resistance.
Bob ChoAnd so once I realized that we as humans, data doesn't resonate with us, but the narrative does.
HostBy data you mean like what to eat, how to work out, how to.
Bob ChoWork out, or according to the percentage of this and all this kind of stuff.
Bob ChoYeah, people don't resonate with that because it doesn't go into the brain.
Bob ChoNow, having said that, if a person is a very.
Bob ChoWell, if they're very intellectual and very logical, that tends to work with a lot of those people.
Bob ChoBut for the most part, stories work amazingly well.
Bob ChoSo stories that relate to the person, that's reason I tell a lot of the people that go into coaching and otherwise have a number of different stories, but you want to have something that relates to that person that you're working with.
Bob ChoSo now they go into that.
Bob ChoThey have an understanding of where they need to shift.
Bob ChoIt gets into them on emotional basis versus trying to tell them what they should or shouldn't do.
Bob ChoThat doesn't work.
Bob ChoIt doesn't work at all.
Bob ChoThey'll shut down and they'll regress and they just won't listen.
Bob ChoYou need to open them up.
Bob ChoAnd I found that using stories and metaphors and things like that always work because now you're breaking through that resistance.
Bob ChoAnd I've done it with hypnosis clients.
Bob ChoI learned a lot about resistance and with especially with people that have a fear of hypnosis.
Bob ChoSo I had to educate them and what it was beforehand instead of going right into the hypnosis where they were resistant to educating them on what it really was.
Bob ChoAnd I use stories and things like that.
Bob ChoJust tell them that hypnosis is not sleep.
Bob ChoIt's more if focused concentration.
Bob ChoSo.
Bob ChoAnd so I would tell them that if you're truly intelligent and you're intelligent.
Bob ChoRight, I said, and using focus, concentration, you'll be much better.
Bob ChoSo if you're an intelligent and focused person, you'll do really well because they're.
HostThinking if they're intelligent and focused, they're going to not be able to get hypnotized.
HostAnd you're flipping it on them.
HostYeah, yeah.
Bob ChoYep.
Bob ChoYeah.
Bob ChoYeah.
HostThat makes a lot of sense.
HostLike that pre.
HostFraming is incredibly important to that.
Bob ChoYeah.
HostSo I am curious about.
HostYou have this huge, huge resume.
HostRight.
HostAnd so when you're, let's say, trying to get a client or telling someone what you do, trying to really, like, sell your services, how do you give some sort of elevated pitch that is not egotistical and listing out a giant list of things?
Bob ChoYeah.
Bob ChoSo it.
Bob ChoSo in terms of like me telling people like, what I do, I always start like with.
Bob ChoWith a question.
Bob ChoAnd my resume is not on my elevator pitch at all.
Bob ChoMy focus is, is.
Bob ChoIs on the person.
Bob ChoAnd like any.
Bob ChoAnything like you mentioned being curious.
Bob ChoSo I would ask a person a question that was.
Bob ChoThat's.
Bob ChoAnd.
Bob ChoAnd based on the answer on their question, question, as I get to know them, then I would bring in in terms of what I do that can help them or help somebody else that they know.
Bob ChoSo I would ask them, for example, have you or anybody else had like this issue?
Bob ChoAnd I would listen beforehand, listen.
Bob ChoAnd they've already told me their issue.
Bob ChoI think it's in people that, for example, are mentalists.
Bob ChoThey're very observant.
Bob ChoSo observation.
Bob ChoAnd if you, as a coach, you can help that person by feeding back to them what their issue is.
Bob ChoSo like, if you or somebody else that you know, has the issue, this issue, and they don't know that they told me that, or I will listen, look at their body language.
Bob ChoThen what?
Bob ChoI'll ask them that question.
Bob ChoI said.
Bob ChoThen I would say, okay, here's my card or just call me or I have my QR code.
Bob ChoThen I would lead them in terms of that specific issue.
Bob ChoBut again, I have to listen for that in terms of that.
HostThat's a really good answer, actually.
Bob ChoYeah.
Bob ChoBecause I think a lot of people don't listen.
Bob ChoThey don't look at the person.
Bob ChoThey have a standard thing that they say to everybody.
Bob ChoAnd I don't think that really works very well.
HostAnd yeah, I find myself, me and my wife call it mouth vomiting because it's not literal vomiting, but it's like you.
HostYou just open your mouth, some random stuff comes out.
HostBecause we do so many diverse things.
HostMy wife's got like three jobs and she studies a million different things and she's always educating herself like me.
HostSo when someone comes up to like, oh, what do you do?
HostIt's like, it's always a different answer, you know?
HostAnd so I've been like, we've both been in this place of like, I just, I just like to feel better about how I respond to that question of like, what do I do?
HostAnd when I have such a diverse.
HostWithout being like, well, I'm, you know, working on a book and I'm doing this podcast and I'm doing this and I'm getting my master's degree.
HostAnd then all of a sudden it's like someone's kind of overwhelmed and it sounds like I'm kind of just bragging on myself.
Bob ChoYeah.
Bob ChoSomebody asked me what I do, then I would basically go back to them and everything like that.
Bob ChoI always like to try to make it about the other person because at the end, all this kind of stuff that I'm learning and all the certifications I've had and all the education I have.
Bob ChoI actually have two PhDs, one in clinical psychology and one in neuropsych.
Bob ChoStudied neuroscience, had postdoc in neuroscience, and currently studying physics, so working towards my PhD in Physics as well.
Bob ChoBecause I like to learn.
Bob ChoI'm curious.
Bob ChoBut all this kind of learning and everything I've read and all that kind of stuff is meaningless to the person.
Bob ChoAll they care about is how I can help them.
Bob ChoAnd the only way I can do that is to listen to them, have them give me their resume, their information, everything like that.
Bob ChoI'm.
Bob ChoIf I can pull out what I've learned and all this kind of stuff that can help them, then that's what's important.
Bob ChoIt's not about me, it's about them, period.
HostSo would you say that you.
HostI can say that I learned that the hard way.
HostI can 100% attest to that.
HostAnd I really resonate with what you were saying before with, you know, people not resonating with the data and it actually being, in my opinion, more detrimental to be what's called the advice monster and giving people adventure advice because ultimately not only do they not.
HostDoes it not resonate with them so they don't really do it, but then they end up beating themselves up about not being able to do it.
HostThey feel like, oh, well, he gave me, oh, he gave me this personalized meal plan that was just for me.
HostHe spent his time on it and I can't even follow it.
HostI'm not self disciplined.
HostI, I, I.
HostAll the, and then all these labels, all this identity stuff around the fact that they couldn't follow the meal plan that I gave them, when in reality, it's like I never really actually connected with them and helped them find a why for it.
HostI didn't even need to give them a meal plan.
HostI could have just talked to them, them about what's their reason for this.
HostAnd when I started asking questions as opposed to giving advice, my whole business changed, turned around and everything, and I was getting a lot better results with everyone.
HostSo I guess my question is, did you have to learn that the hard way?
HostDid you have to kind of give people the data and you're like, why is this not working?
HostAnd deal with the frustration?
HostAnd then is that kind of what potentially led you to doing more schooling and more certifications and stuff?
HostWas understanding this stuff better?
Bob ChoYeah, well, learning.
Bob ChoLearning about people, I think is very important and having, like, a lot.
Bob ChoA lot of different knowledge.
Bob ChoBut I think a lot of people who are experts get caught up into the expert paradox where what we learn.
Bob ChoAnd because it's commonplace around us, right?
Bob ChoAnd because it's commonplace around us, we think it's.
Bob ChoIt's everywhere.
Bob ChoSo we would spurt out stuff that for us is like, okay, this is, like, down here for them.
Bob ChoThey have no idea.
Bob ChoAnd, yeah, so I have to, like.
Bob ChoI had to backtrack off that.
Bob ChoI had to go back to a beginner's mindset, especially when I'm dealing with people and tell myself, they don't know what I know, I don't know what they know.
Bob ChoI have to ask questions to understand where they're at.
Bob ChoI can't just throw stuff out.
Bob ChoIt doesn't work.
Bob ChoAnd I've told other experts the same way.
Bob ChoI said, imagine yourself, you're now in the Amazon jungle, and you come across like a tribe of people there.
Bob ChoThey know what they know about what's going on there.
Bob ChoYou don't know what you don't know.
Bob ChoYou may even have a PhD, but you don't know what you don't know.
Bob ChoAnd they try to show you all this kind of stuff, but it goes over your head because for them, it's commonplace for you.
Bob ChoYou're a beginner, you're an infant in a lot of cases in that environment.
Bob ChoSo they would have to teach you as if you were an infant again, at that basic level, for you to start learning of how to survive in that environment.
Bob ChoWell, we as experts, we have to understand that.
Bob ChoThat the people we're dealing with, unless they have a lot of education in that arena, they don't know what you know.
Bob ChoSo we have to go back down here.
Bob ChoAnd the only way to do that is be curious enough to discover that person and where they're at and what they're dealing with and what they know.
Bob ChoAnd then you can take your knowledge piece by piece at that beginner's level and just help them just enough.
Bob ChoNot this much, just enough that they can utilize that one piece of thing that will help them move forward.
Bob ChoThen you can add on to that, but you can't throw everything at them.
Bob ChoAnd so I had to learn that way myself, to back off with everything.
Bob ChoI know people don't care about all this other stuff.
Bob ChoAll they care about is what I know that can help them specifically and.
HostHow much you care.
HostSo asking those questions, but also show care as well.
HostYeah, see, that.
HostSee, that's.
HostThat actually answers my other question that I was going to ask you too, because I'm curious about this place of feeling confident enough to work with people that you've not in fields in which you've not worked.
HostSo, like a CEO, you know, or a firefighter, first responder, you know, I know you've been in the military, but for me, it'd be like, military as well.
HostThese are people that I have no experience in their field, but yet I want to be, like a peak performance consultant.
HostAnd so I have to be able to show up in those fields and feel confident and not deal with imposter syndrome.
HostAnd so I actually kind of think that you can.
HostYou can chime in, but I feel like that may be a good method.
HostIt's like, okay, well, I don't need to try and prove myself.
HostI need to try to get to know them and figure out a way that I can provide a solution to their problems or a service or be of value.
Bob ChoYeah, I think people get caught up in.
Bob ChoAnd we see this in industry.
Bob ChoLike, if you don't have experience in our field, we're not going to hire you.
Bob ChoSo you need experience, even though you may have experiences in other areas, but they want experience.
Bob ChoLike, you've worked in this industry and doing this kind of stuff.
Bob ChoThe problem with hiring those kind of people is they get caught up in the same mindset and they're unable to grow.
Bob ChoWe see, like, industries falling apart and the average major corporation dies after, what, 25 years because they have been unable to change.
Bob ChoIt takes somebody coming outside with a different outlook or a different way of looking in order to make shifts.
Bob ChoWe think about, like, the story of Henry Ford.
Bob ChoAnd typically automobiles back in the day were made one car at a time.
Bob ChoThey were handmade One car at a time.
Bob ChoAnd he looked outside of the automobile industry where they did the packing, the grocery like pack industries where they had the lines where people would just pack all the way down through and came out with the final product all boxed up and everything like that.
Bob ChoSo he did the same thing with making automobiles.
Bob ChoPrices dropped down.
Bob ChoHe shifted a whole industry.
Bob ChoAnd in terms of like with you with peak performance, it's the same way you have experiences in other arenas.
Bob ChoAnd even in peak performance, we're all humans.
Bob ChoSo those experience that knowledge and everything you have can help other in other arenas.
Bob ChoIn a Special forces arena, you don't have to have been in special forces, but you have knowledge that can help a special forces person in terms of their mindset and help them to grow.
Bob ChoAnd those are usually people that are open and same thing working with CEOs.
Bob ChoAgain, they're still humans.
Bob ChoSo they may be locked into one way of thinking, but you bring in a different perspective that can help them to going higher.
Bob ChoBecause they may be stuck at a plateau based on what they've already experienced, their knowledge and in their industry.
Bob ChoBut you bring in something that's going to take them here, that's going to be the breakthrough which is very important.
Bob ChoAnd then plus your own experiences in life and what you've gone through will count as well because you're unique and your uniqueness can help somebody to have major breakthroughs.
Bob ChoSo yeah, utilize that.
Bob ChoAnd we have to realize those are kind of gifts that we possess as we continue to learn and so forth.
Bob ChoAnd like with you, Todd, you, you have a lot of different perspectives and you're continuing that.
Bob ChoAnd I don't have what you have.
Bob ChoSo you have a lot to teach, including an area of peak performance.
HostI appreciate that.
HostThat's, that's very good insight.
HostAnd, and I like the fact that you said they're all humans as well.
HostSo it's like that commonplace of, okay, I may not understand what it's like to be a special forces officer, but I do understand how to be human.
HostLike I have studying the human experience and groups of humans and, and things like that with sociology and psychology and the mind.
HostAnd so that is a.
HostYeah, a big part of everything that I'm studying.
Bob ChoSo.
Bob ChoYep, thank you for that.
Bob ChoYou're welcome.
HostWith us moving forward into not only needing to adapt faster than ever with the changing tides, we also have to be able to maintain some sort of autonomy with our thinking.
HostAway from influence, away from addiction, away from dysregulation, away from distraction.
HostAnd I'm Curious.
HostWhat comes to mind amongst your many tools, you know, for people to be able to maintain a sense of autonomy and if they do have a mission, to be able to stay on track and to avoid all those things.
Bob ChoSo you mentioned our why, and I think that needs to be put on a forefront and put it on a board somewhere, like, have it written down right in front of you and go back to that, have that understanding.
Bob ChoAnd everything that you do, everything that you learn, every experience you engage in should be connected to that, that why, that personal mission and so forth.
Bob ChoAnd once you start gravitating away from that and you have people pulling you here and there and there and there, it's important to have another.
Bob ChoSo you have your why.
Bob ChoBut there's also a key word I don't think a lot of people use, and that's the word no.
Bob ChoSo you have to learn to say no.
Bob ChoYou say yes to the things that connect with your why.
Bob ChoYou say no to everything else.
Bob ChoPeople will pull you, pull you, pull you, pull you in different directions.
Bob ChoAnd you may have some cultural issues or certain guilt, like, well, you know, like so and so wants me to go do, do this and do this and do this.
Bob ChoWell, you got to learn to say no.
Bob ChoI can remember when I stopped drinking years ago when I was with lapd.
Bob ChoI stopped and some of my friends went, I go out with them and they would offer me beer, and I said, nope, nope, I don't do that.
Bob ChoAnd he said, oh, you teetotaler.
Bob ChoAnd all that kind of stuff.
Bob ChoThey were trying try to cut me down.
Bob ChoI said, I stuck with my guns.
Bob ChoI knew where I wanted to be.
Bob ChoAnd that wasn't that.
Bob ChoI did not need those kind of things, and I knew better ways of raising my own self up.
Bob ChoSo I stopped doing that kind of stuff.
Bob ChoI was not influenced.
Bob ChoI said no.
Bob ChoAnd to this day, I learn to say no more often.
Bob ChoAnd I say yes to the things that connect me with where I want to move forward too.
Bob ChoAnd yeah, so I don't go to parties and I don't do this and I don't all these other kind of things.
Bob ChoSo that's.
Bob ChoThat's what's helped me.
HostSo in terms of connecting to your why, you know, we've both done the NLP course, and last time we talked, I remember we even went through like, a little exercise of imagining what your life would be like and let's say three years from now.
HostAnd imagine, you know, it's.
HostIt's ideal.
HostLike, imagine you've built the business to where you want it to be.
HostImagine that you have the podcast guest that you want to have on that you, you're published in whatever journal you want to be published in or magazine or your book is on the shelf of what bookstores and, and to really like let yourself go there.
HostAnd I think that when you say you have to have that vision, you have to have that.
HostWhy?
HostI think that at best, maybe somebody might have it written down, but not necessarily have visualized and fully embodied.
HostIt can picture what it looks like and it feels very real to them, very visceral.
HostAnd so yeah, I kind of wanted to talk about that process of visualization because I know that visualization is important to you to make that vision more real.
HostHow do you make that vision more real?
Bob ChoYeah, so what we want to be able to get to.
Bob ChoSo we want to make sure that we use all our senses.
Bob ChoThat's very important.
Bob ChoNot just the visual part of it, but even with the visual, we want to be able to expand that out and we look at what's called an nlp, the sub modalities of each one of these.
Bob ChoBut I'm just going to make it a little bit clearer and not use words like that.
Bob ChoSo on the visual part, I want to look at it like the way you look at right now in terms of your environment.
Bob ChoYou see, you see what you see the colors make it three dimensional all around you, as if you're in that experience.
Bob ChoAnd then darker.
HostBright.
Bob ChoYeah, dark or bright things like that.
Bob ChoAnd then the auditory, the same thing.
Bob ChoAnd the kinesthetic, your physical body is.
Bob ChoYou're, you're actually in it.
Bob ChoAnd even the smells and the taste, you're actually in that environment three years from now.
Bob ChoAnd you want to specify what is that date three years from now?
Bob ChoWhat is it that you're actually doing and where you at?
Bob ChoAre you in your new home?
Bob ChoAre you doing your work?
Bob ChoWhat does that look like?
Bob ChoWhat does that environment look like?
Bob ChoWhat does it sound like?
Bob ChoWhat does it feel like?
Bob ChoIs it.
Bob ChoMaybe you smell like baked goods.
Bob ChoYou can smell.
Bob ChoMaybe you just had a breakfast you haven't had before.
Bob ChoMaybe you're in another country and you're vacationing, but you want to be at that specific date, that whole environment.
Bob ChoUse all your senses to be involved in that environment.
Bob ChoNow there's another thing you need to look at as well, because that's never going to happen until you understand your current reality.
Bob ChoWhere are you at right now?
Bob ChoBecause if you don't understand the truth of where you're at now, this Is not going to happen because you may put your mind like, okay, my current reality, but you may lie to yourself.
Bob ChoYou need to be truthful with yourself.
Bob ChoYour current reality.
Bob ChoNow you see what's going to be happening in the future in your current reality.
Bob ChoNow we're going to go back to the future, and you're going to backtrack.
Bob ChoYou're going to think about, okay, what did I do the week before in order to get to me to where I got to, and what did I do the week before all the way back down to your current reality.
Bob ChoSo now, in essence, have a roadmap that you're going to now move forward on.
Bob ChoSo this is the action I have to take tomorrow or this afternoon from where you started.
Bob ChoThis is the next step I'm about to take.
Bob ChoNext step, next step.
Bob ChoNow, having said that, because of uncertainty, we don't know what's actually going to happen yet.
Bob ChoIf you have a roadmap, you can make adjustments.
Bob ChoThis is where you.
Bob ChoYou mentioned earlier about being flexible, being adaptable.
Bob ChoSo when something happens, we need to be flexible.
Bob ChoBut you're still moving forward towards making that happen.
Bob ChoIt may not be exactly the same yet.
Bob ChoIt may be better.
Bob ChoYou have something to focus on on terms of that.
Bob ChoYou're moving forward towards that thing, but you're doing it in each present moment.
Bob ChoEach present moment.
Bob ChoAnd again we will come, like, in each moment, we're going to come to a different path, different paths.
Bob ChoWe may have, like, this path, this path, this path.
Bob ChoWe make this decision, this decision, this decision, this decision.
Bob ChoSo we have to look at which decision is going to be the best that's going to be focused on our why we take that path.
Bob ChoWe take this path, we take this path.
Bob ChoSo it's not like a straight line, but it's going to be like this, like this, like this all the way through till you eventually get there and just realize that.
Bob ChoAnd I enjoy that.
Bob ChoI don't want things certain.
Bob ChoI don't want things to be like, boom, boom, boom.
Bob ChoI want to go through these different challenges eventually going to get me there.
Bob ChoTo me, that's fun.
HostSo do you believe in the flip side also of really, like, allowing yourself to do some of the shadow work?
HostWhich I guess would be like, okay, if I don't do this in three years, this is what I'm going to feel.
HostI'm going to be disappointed in myself.
HostI'm going to be in the same place I am now because I feel like a lot of sales scripts will take people through that and nlp, personal breakthrough session or whatever might take people through that.
HostAnd so do you think that that's a necessary part of the process as well, is to truly allow yourself to feel what it would feel like if you don't accomplish this thing and you never accomplish this thing?
Bob ChoSure.
Bob ChoI think if.
Bob ChoIf it's set up right at the beginning and really having a person in embracing that why, I think all that others, including the fear, what will go away, especially if they stay on track.
Bob ChoBecause the truth is, your why could be what you're already involved in right now, what you're doing in a moment.
Bob ChoSo once you understand that you're what you're doing, your why right now, you're going to have this goal, you're going after.
Bob ChoBut if you do your why in a moment, I think that that goes away.
Bob ChoNow, having said that, yeah, I think if we take a person through that process and what if you get off track in terms of your why?
Bob ChoWhere would your life be?
Bob ChoWhat would it be like?
Bob ChoImagine that part that may force them to get back into that, staying on track with their why.
Bob ChoAnd I like to tell people that we're all going to have, like, certain goals and objectives and outcomes and all this kind of stuff, but it's most more important, like, yeah, you may not have the same outcome in three years, but if you're still on track with your why, even if it's a different outcome where you.
Bob ChoWhat you're feeling is still going to be the same as if your previous outcome and you have this outcome as long as you stay true to your why all the way through.
Bob ChoBecause I love that.
Bob ChoYeah, because things change anyway.
Bob ChoUncertainty.
Bob ChoWe talked about that.
Bob ChoChaos theory talks about it as well.
Bob ChoAnd Edward Lorenz, who created chaos theory and butterfly effect and all that kind of stuff, and he talked about that.
Bob ChoSo something on the outside may happen.
Bob ChoWe don't know.
Bob ChoLike, we may have our path, but something may affect that path and so forth.
HostLike one little idea in a book.
Bob ChoOne little idea in a book, and it takes you.
Bob ChoOh, my gosh, yeah.
Bob ChoAnd look at your own path.
Bob ChoLook at all the things that affected you, that led you to where you're at now, interviewing me on your podcast, and then what's going to be happening in the future, all this kind of stuff.
Bob ChoAnd you think back going back to high school, would you have thought about, like, you would be doing something like, where you're at now?
HostNot at all.
HostNot at all.
Bob ChoNot at all.
HostI thought I was going to be a personal trainer, strength coach, like yeah.
HostAnd some sort of college gym or something.
Bob ChoYeah, yeah.
Bob ChoAnd here you are, you're.
Bob ChoAnd a year from now you may be on some major stage.
Bob ChoYou never know.
Bob ChoAnd you know, like somebody like Tony Robbins or something like that.
Bob ChoYou never know.
HostI know, I know.
Bob ChoI met Tony Robbins back in the early 80s and I never expected him to become the Tony Robbins we see now.
HostYeah, it's crazy.
HostIt's absolutely insane.
HostSo my rational brain and can't help but think about what's going on behind the scenes, what's going on underneath the surface of like something.
HostWhen you say focus on your vision and make it very central, make it a whole central experience.
HostBecause I know it's to some person that's going to sound like the Law of Attraction.
HostIt's going to sound like, oh, if I imagine it enough, it'll come true.
HostAnd there may be, there may be something to that.
HostYou know, from all the books I've read, I think there may be something to that and I can't deny it entirely, but I.
HostWhat I see is this like rewiring of the nervous system.
Bob ChoCorrect.
HostYou know, Correct.
HostAnd so it's like when you're imagining this thing and you're making it a very central experience, then you're able to create a comfortability or a sense of certainty around that thing coming to you.
HostWhereas if it's like me being a millionaire is something that's unfamiliar to me.
HostI've never thought about being a millionaire.
HostI've never been a millionaire.
HostI'm confused, you know, what it even means to be a millionaire.
HostIt's kind of daunting if I've never really let myself imagine that.
HostTruly imagine what it's like then when it comes scary.
HostAnd then when the opportunity even comes around, I may shy away from it because it's scary and I may not even be conscious.
HostIt may be subconscious because my nervous system is overwhelmed and like this million dollar idea that could pan out and could be amazing for me ends up being something that I'm avoiding.
HostAnd so then on the flip side of, of really creating that pain response around the negative experience.
HostSo, you know, in three years I will feel discouraged and I'll feel in the way that I never went after my dream.
HostI'll feel sad.
HostThose, those sorts of negative experiences then begin to rewire the nervous system to feel negatively for not doing the thing that you should be doing.
HostAnd so I just wanted to make sure that we kind of like touched on that because I know that you're kind of into Neuroscience and all this stuff.
HostAnd so I don't want to just leave it at, like, to create your vision or to make your vision more clear.
HostWe just make it very sensual into all the logical people.
HostThey're like, that's.
HostThat's a challenge for me.
HostThat's a challenge to even, like, really go inside and, okay, what's it smell like?
HostWhat's it taste like?
HostWhat's it feel like?
HostWhat's it.
HostI'm very.
HostIn my head, I'm like.
HostAnd so to overcome that challenge, but also to understand the importance of making it a central experience for rewiring the nervous system.
Bob ChoCorrect.
HostI'm curious your thoughts on that.
Bob ChoYeah, let me go a little bit further.
Bob ChoSo we'll start off especially you mentioned neuroscience.
Bob ChoSo neurons that fire together wire together.
Bob ChoAnd that's been said over many, many, many decades.
Bob ChoAnd it's based in evidence in terms of how our.
Bob ChoHow our.
Bob ChoHow our brains work, including cognitive flexibility, neuroplasticity, and so forth.
Bob ChoWhen we learn something new, our brains will start connecting those kind of things.
Bob ChoSo the actions we take and so forth, our brains will connect it.
Bob ChoAnd the more times we do it, the stronger it gets, the less we do something or when we stop doing something that we had already had a strong connection with, they start weakening, because now we're focused on that kind of stuff.
Bob ChoFor example, I remember back in grade school, I had to memorize all the state capitals of every single state in the United States.
Bob ChoYou think I know it now?
Bob ChoHeck, no, I don't know it now because I'm not focused on that.
Bob ChoThat's not even a thing.
Bob ChoWhy would I want to know that?
Bob ChoI mean, it's.
Bob ChoIt's irrelevant.
Bob ChoSo what's irrelevant for me just doesn't exist anymore.
Bob ChoPlus, I can Google it or something like that, or have that kind of thing.
Bob ChoThat makes it easier.
Bob ChoYet as.
Bob ChoAs we talked about before in terms of, like, focusing on what we want.
Bob ChoAnd then I backtrack all the way back to the current reality, part of your current reality, in order to.
Bob ChoTo gain experiences.
Bob ChoYou practice.
Bob ChoNow you can practice in a mine.
Bob ChoIn martial arts, we do katas.
Bob ChoWe do a physical manifestation of actual things.
Bob ChoBut we can do what's called scripting.
Bob ChoSo we can script out what we want to do, and we practice that.
Bob ChoFor example, going back to grade school, we did fire drills, correct?
Bob ChoAnd those fire drills, the more we did it.
Bob ChoSo when something actually happens, we would follow that out.
Bob ChoWe would do the same thing.
Bob ChoAnd so we can take actions on something we want to focus on.
Bob ChoAnd you mentioned money.
Bob ChoSo we can read something from maybe an expert on money, especially becoming a millionaire.
Bob ChoBut what did they do?
Bob ChoWhat were some of the actions that they took?
Bob ChoSo don't just read a book.
Bob ChoFind something that you can do actionable within a book itself and do it and take action on it.
Bob ChoPractice it, practice it.
Bob ChoBut you can script out on your mind.
Bob ChoYou can even practice it in your mind.
Bob ChoBecause when we practice in our mind, it's the same thing.
Bob ChoOur mind doesn't know the difference between something we actually done or something we imagined.
Bob ChoSo you imagine, but it's not just about thinking that you're going to be a millionaire.
Bob ChoThat doesn't work.
Bob ChoBut it's to practice in your own mind.
Bob ChoWhat are the steps that I need to do on a regular basis?
Bob ChoI can have you practice.
Bob ChoIf you've never done a fire drill before, I can have you imagine being in that environment and going to each step to get to where you need to be, just imagining that kind of stuff.
Bob ChoSo that's kind of clarity that you have to have in your imagination.
Bob ChoWhat am I actually?
Bob ChoWhat are the physical things I'm actually doing?
Bob ChoThat's going to help to help me to wire my brain.
Bob ChoSo when the actual thing comes, it's going to be a lot easier.
Bob ChoIn the Marines, we did practice over and over and over again, Especially like in recon and force recon, practicing towards a mission.
Bob ChoWe do the specific mission, but we would practice it over and over and over and over again and then became easier.
Bob ChoYeah, we had circumstances where we had to adapt or those kind of things because things change.
Bob ChoThings don't always go according to plan.
Bob ChoBut the more you practice and looking at it from a lot of different perspectives, diversity, I think helps a lot in terms of being able to make decisions.
Bob ChoRemember I said early on, all our decisions, everything we do is based on our past knowledge and past experiences, including what we practice as part of that.
Bob ChoSo going to be a lot easier when we move forward because we're going to make the decisions, better decisions.
Bob ChoEspecially when we have a lot of diversity in terms of what we studied and everything like that.
Bob ChoOur decisions are going to be that much better moving forward.
Bob ChoSo we can make a decision now and the next one and next one, the next one based on the past.
Bob ChoOur brain is wired that way.
Bob ChoSo you'll be able to move forward and be able to get what you want.
Bob ChoBut you cannot sit back and read something or take a course or take a class or even, I think, a really good Coach helps you to put into practice and gives you homework and everything like that, and making sure that you stay on track towards that, that you're wiring your brain in terms of that way.
Bob ChoBut just don't sit back and read something and think that you know what you know and you don't know that you only have the knowledge out of the book.
Bob ChoYou have to take that and put in action.
Bob ChoPractice, practice, practice, practice, wire that brain.
Bob ChoAnd then, yeah, you'll be able to get to where you need to get to.
Bob ChoI love that.
HostAnd I feel like I find myself.
HostAnd so I'm curious your opinions on this, but I find myself seeing that need for a really strong why being very important for corporations as well as for entrepreneurs, as well as for even athletes and in organizations, sporting organizations.
HostAnd so it's kind of funny, like being an expert in that, being able to take people through that, you know, is something that can be very valuable that I don't, I don't know if people really understand how valuable that is, how everything kind of stems down from that values level.
Bob ChoYeah.
HostYou have any thoughts on that?
Bob ChoYeah, I think it goes back to really learning to understand them so they can understand, you know, what are the values in terms of that, if they know their why.
Bob ChoAnd I'm glad you mentioned values, because if your why doesn't match up with your own personal values, then what you find in terms of what you're helping with doesn't become valuable.
Bob ChoAnd so I think all that has to match up again in initial coaching sessions.
Bob ChoDo you do values solicitation at all?
HostNo, I can't say I do.
HostI didn't do the master prac.
HostAnd that's when you're supposed to learn that.
HostSo I've studied it on my own.
HostI'm pretty, I'm pretty familiar with values elicitation, but I've never actually taken someone through it.
Bob ChoWe'll, we'll, we'll talk about that.
Bob ChoOff.
Bob ChoBut they basically just want to find out what is it that a person value the most.
Bob ChoSo there's typically, we want to narrow down from a whole list of values and values and a lot of different things.
Bob ChoNarrow down to your top five values and, and then you want to find their number one, what's called driver value.
Bob ChoSo that driver value usually doesn't change.
Bob ChoIt can, but usually doesn't change.
Bob ChoThis is what drives them.
Bob ChoSo you need to connect that with that why.
Bob ChoAnd whatever they do, they're going to be utilizing that.
Bob ChoSo with your coaching program, once they, they know that and they value that based on their top value.
Bob ChoAnd you're always going to be connecting that.
Bob ChoThey're going to be moving forward.
Bob ChoSo the lessons you give them or the coach or the.
Bob ChoNot, not the lessons, but the actions that they're going to take is going to be based on that in addition to their.
Bob ChoTheir why.
Bob ChoAnd they will find that valuable.
Bob ChoSo you can't, like, generalize with everybody, especially like, with coaching.
Bob ChoWhat works for one person is not going to work with somebody else.
Bob ChoSo it really goes back down to what we said at the beginning.
Bob ChoKnow them.
Bob ChoOnce you know them and what you put them through is you connect that to them, they're going to want to move forward again.
Bob ChoIt's a subconscious thing, but you need to find what, that why, what their values are, and even their own beliefs.
Bob ChoWhile beliefs could be changed because I've changed my beliefs quite a bit through the years, what I used to believe 20 years ago has shifted today as I gain new knowledge, new experiences and so forth.
Bob ChoYeah.
Bob ChoSo I'm not the same a person.
Bob ChoIn fact, by the way, I'm not the same person now as I was when we first started this interview.
Bob ChoI'm a whole different person.
HostIt's crazy.
HostSo there's a.
HostThere's a guy named Richard Barrett.
HostI don't know if you've heard of him.
HostHe, like, consults with organizations, and he's even consulted with countries.
HostAnd he has this, like, whole model built around, like, Eastern philosophies and like, consciousness as well as cultural values.
HostAnd so what he does is he goes into a place and he figures out what are the current values that you're seeing?
HostSo it goes and talks to the employees, what are the current values that you're seeing in the corporation?
HostThen he asks them, what are the current values you'd like to see in the corporation?
HostAnd then the manager goes to the manager, owner, leader, whoever, and goes, what sorts of values would you like to see in your business?
HostYou know, what would you really like to represent your business?
HostAnd then the.
HostThe amount of difference between those values is cultural entropy.
HostAnd so it's like the further out of line those values are, the more problems you have in your corporation.
HostAnd so the idea is to figure out ways in which you can kind of line those values up.
HostAnd so I feel like that that gap is kind of what most people are experiencing on a micro level with themselves.
HostIt's like, okay, well, what sort of values do you believe in?
HostYou know, what sort of values would you like to see in the world?
HostWhat sort of values are you living?
HostYou know what sort of values are being rewarded in the world as well right now and how much differences between those is how much dysregulation, dysfunction and things that we're experiencing in our own life.
Bob ChoYeah, going back to the organization.
Bob ChoSo in terms of values, depending on how the organization is structured, because a lot of companies, especially larger companies, they have a top down management style and then you have like startups that have a bottom up management style and a top down is more dictatorial style.
Bob ChoThe bottom up is now you have everybody embracing the values and the missions.
Bob ChoEverything is from here, the employees on a line and in society we're also affected, whether it's culturally, in others, whether it's a top down or bottom up.
Bob ChoSo bottom up is going back to our core self.
Bob ChoAnd a lot of people don't know who they are.
Bob ChoRemember Socrates says know thyself.
Bob ChoA lot of people don't know who they are.
Bob ChoTheir whole self is taken from other people.
Bob ChoWhether again it's their culture, whether it's the educational system, family members and so forth.
Bob ChoThen we're given, going back to talking about identity.
Bob ChoPeople will have their, their labels as who they are, but, but it's not who they are, that's just a label.
Bob ChoAnd a label could be their profession.
Bob ChoSo a lot of people, when you ask them who are you?
Bob ChoThey may say, well I'm a lawyer, I'm a doctor and all this kind of stuff.
Bob ChoNo, that's just a label.
Bob ChoThat's not who you are.
Bob ChoIt's.
Bob ChoSo we need to go back to know thyself.
Bob ChoAnd based on know thyself we discover our why.
Bob ChoBut that's very difficult because people may be scared of finding out who they really are.
Bob ChoAnd it could be like you mentioned earlier, that shadow self too.
HostDo you have any tips for someone who feels like maybe they're not in the line of work, but they don't know what their line of work could be?
HostYou know, they're, they're really struggling with that and they don't know themselves.
Bob ChoYeah.
Bob ChoI would tell people or ask of them, what is it that when you were like really young, what is it that resonated with you?
Bob ChoWhat is it that, that when you think about it, like I did with Barry, that where he finally discovered that, that DJ self and everything else, which it was always there, or the psychiatrist who, her, her actress self.
Bob ChoI think a lot of people will tend to tamp that down.
Bob ChoAnd even like with me I had to do that as well.
Bob ChoAnd it could be that shadow side.
Bob ChoSo we need to integrate, as Carl Jung talks about, the shadow self.
Bob ChoWe need to maybe integrate that shadow in terms of discovering our whole self too, so we could discover who we are.
Bob ChoAnd the shadow self is that side that we don't want other people to know.
Bob ChoSo we walk around wearing a mask all the time, what we hide from the world.
Bob ChoSo we want the world to see this part.
Bob ChoAnd eventually we come to believe that this mask is us.
Bob ChoAnd I dealt with that myself, I.
Bob ChoIn terms of running an international martial arts organization.
Bob ChoI wanted to have people look at me as this really tough hardcore guy and not the guy who plays with puppets and does ventral quizzes or does all these other kind of things.
Bob ChoThat is the opposite of that.
Bob ChoNot the person who loves art and, and so forth.
Bob ChoNot the person who, who just enjoys, you know, even something acting silly or whatever, even going in a middle store in a store and playing with kids and everything like that or things like that.
Bob ChoSo I put on this Persona.
Bob ChoAnd so once I uncovered that and exposed the person who was maybe more caring and things like that.
Bob ChoNow I always had a part of that, but that was as a protector.
Bob ChoSo protector was stronger in my mind.
Bob ChoBut the truth is that shadow self, and the shadow self is not somebody who is like mean or anything like that.
Bob ChoIt could be somebody who's, who's caring that you didn't want to expose that.
Bob ChoSo whatever that is, you need to bring that out, integrate it.
Bob ChoNow if you, if you have a lot of, if emotional mental issues, then you need to build strong and from yourself before you start going in, doing shadow work or something.
Bob ChoBecause it can make things worse, especially when you see that side of you that you didn't want.
Bob ChoBut we expose that all the time, inadvertently.
Bob ChoWe'll judge other people, but it's truly we're judging our shadow self and so forth.
HostWould you say there's a breakthrough that you had that allowed you to kind of have that freedom mentally to really just allow yourself to be the quote unquote weirdo or the diverse person who, you know, both experienced caring as well as, you know, being a hard ass.
HostNow how did you, how did you come to allow yourself to be that person?
Bob ChoI realized and I think it goes back to curiosity and studying and reading a lot in order to.
Bob ChoAgain, I studied a lot of shadow work and everything and, and so I think it was curiosity that allowed me to bring that out more than anything else.
Bob ChoAgain, I'm curious by nature anyway and curious about myself was very important.
Bob ChoAnd Was there superficial self that I wanted the world to see, or was there something deeper?
Bob ChoSo once I did that and I went down and just exposed that and let it out, oh, my gosh.
Bob ChoIt just got to be really, I think, interesting at first and then exciting second.
Bob ChoBut I got to bring something out that I think helped me quite a bit.
Bob ChoAnd I don't, like, worry about making mistakes or whatever, because I know that as humans, we're all going to make mistakes.
Bob ChoAnd even when I'm speaking on stage, if I make a mistake, I make a mistake.
Bob ChoBut I don't allow that to stop me.
Bob ChoIf I can act silly around people and just like a little kid, a little kid, you see a toddler running around and they're doing stuff and everything, they don't really care.
Bob ChoThey don't care about any of that kind of stuff.
Bob ChoThey'll go out in the middle of public and maybe seeing appearance, trying to stop and everything like that.
Bob ChoSo, in essence, that was me coming out, being like that again and just expressing myself.
Bob ChoI get to act silly.
Bob ChoI'm allowed to act silly.
Bob ChoOther people, adults may see that initially, but the truth is, on a subconscious basis, those adults want to be like that again.
Bob ChoThose adults want to be a kid again, but they fear it.
Bob ChoThey fear what other people may think about them.
Bob ChoAnd yes, we think in terms of more rational ways as an adult than we did as a kid.
Bob ChoWe don't.
Bob ChoWe're not going to jump in front of a car and doing those kind of things and so forth.
Bob ChoWe understand that.
Bob ChoBut we also tamp down that curious side, we tamp down that expressive side, we tamp down that creative side, and we tamp down the shadow side.
Bob ChoSo we need to allow that to come out and express once again.
HostThat's powerful.
HostAnd I have to touch on something you said that was really important to me because you said it sims back to curiosity.
HostAnd I was curious where you're going to go with that.
Bob ChoOh, got it.
HostAnd so that was very.
HostThat was a very good answer, though.
HostLike you said, you said you were curious about if you had more to offer.
HostI don't know those are your exact words, but it was something around the back.
HostYeah.
HostYou're curious, you know, is.
HostIs this it?
HostOr do I have more to offer?
HostIs there more of me?
HostIs there a deeper level of myself that I have not uncovered and really brought to the world?
HostYou know?
HostAnd to me, like, that is one of the most solid, best forms of curiosity that someone could have.
HostIs like, is there.
HostIs there more that I can give, Is there more that I can do?
HostIs there, is there more to me, you know, and so like yeah, I'm glad that that was your answer.
HostAround like how do you find that freedom of really just being yourself?
HostAnd it's like, well I have to sit down and ask myself like is there, is there more to me that I'm just not really showing and to allow myself to be curious about that.
Bob ChoWell, I'm always, yeah, think, think about creativity because without curiosity you can't be creative.
Bob ChoAnd you look at a five year old and among five year olds, 95% are creative.
Bob ChoBy the time we become adults, only 5% of the population is creative and really curious.
Bob ChoThey don't challenge, they basically 95% does not challenge the status quo.
Bob ChoThey go along with, with the flow instead of looking different ways.
Bob ChoOnly that 5% but those 5% are the ones that, that like Stephen Jobs and others, they're the 5%.
Bob ChoAnd so we need to break out of that and go back to the five year old self.
Bob ChoHave you heard of the spaghetti and marshmallow test?
HostYeah, I've heard of the marshmallow one.
HostNot the spaghetti.
Bob ChoYeah, so the spaghetti and marshmallow test.
Bob ChoSo basically they take different groups of people and for example like CEOs and engineers and MBAs and other groups and they put them where they have 20 sticks of spaghetti and they have a tape, I believe it's a foot long piece of tape and a marshmallow.
Bob ChoSo they have to build a structure with the marshmallow on top and the highest structure wins.
Bob ChoAnd so they had different groups including a group of people who just graduated from kindergarten.
Bob ChoAnd so the ones that built the shortest structure were people who graduated with their MBA and CEOs.
Bob ChoThey did a little bit better than that.
Bob ChoBut they also had help from some other people and engineers because they understood engineering.
Bob ChoThey, they did pretty good.
Bob ChoBut the ones that consistently had the highest ones were the five year olds.
Bob ChoNow here's the reason why the MBA had had the smallest ones because they, they tend to follow like everything was like a step by step process.
Bob ChoThis is where you do stuff if you follow along.
Bob ChoAnd that's where they were thinking they had to follow this certain kind of ways.
Bob ChoThe five year olds were curious experimenters.
Bob ChoThey would do something and would fall apart.
Bob ChoThey would do something.
Bob ChoNow they had, I think they had like 20 minutes to do it, something like that.
Bob ChoBut they would do it over and over again till they succeeded and had the tallest and most unique creative structures on top.
Bob ChoOf that.
Bob ChoGeez, yeah.
HostI've seen something about genius being trained out of people and how most kids are considered a genius level.
HostI'm not sure who did that study, but I've definitely seen that somewhere.
HostAnd that's, that's been very intriguing to me.
HostAlong the lines with what I was mentioning before with the brain waves, you know, with someone being able to tap into like a theta brainwave from a waking state, because as we grow older, we're unable, most people are unable to tap into that brain wave without falling asleep, without being very drowsy, you know, unable to really focus on a single task.
HostYou know, and I believe that.
HostAnd I believe that like the polyphasic sleep cycles that like DaVinci and Tesla and, and these guys used to have were perhaps allowing them to maintain that sense of sleepiness while still being active and focused on a task, which is allowing them to act from that theta brainwave.
HostSee what I'm saying?
HostSo I feel like a lot of people struggle to maintain that ability.
HostSo there's a guy named Vishen Lakhilani who owns something called Mindvalley and he, he's.
HostYeah, yes, he, he uses this term called polyphasic.
HostHe says most of us are not polyphasic anymore.
HostAnd Steven Kotler talks about this too.
HostThe Flow Genome project.
HostWhereas once we, once we basically evolve out of the theta brainwave, we evolve into alpha and beta brainwaves, we don't ever really allow ourselves to go back into theta unless we're sleeping.
HostAnd so I think that, that these, these people are able to, to really do that.
HostAnd I think that the kids are naturally in that place of theta.
HostAnd so it's just like really creative, pulling from the ether and not judging themselves, not thinking about all the consequences that they lose.
HostI'm sure some of the CEOs or MBAs are like, this would be embarrassing to lose to five year olds because I'm an MBA.
HostAnd so it's like all that tension and all that stuff that they're accumulating along with the attempt to try to win is just like so silly compared to the five year old just playing and having fun.
Bob ChoAnd having fun.
Bob ChoYeah.
Bob ChoAnd that's one of the reasons I like hanging around and learning from younger kids and younger adults and, and Gen Z's and and so forth.
Bob ChoYears ago I interviewed this one girl on my podcast and now she came from like, her parents are both originally from India and she lives up in the Bay Area and she created this board game called Coder Bunnies.
Bob ChoSo it's a board game on teaching how to computer code from basic to advanced levels.
Bob ChoAnd yeah, so she.
Bob ChoAmazing gal.
Bob ChoAnd so the year before I interviewed her, she was recognized by then President Obama.
Bob ChoShe was also recognized by the city in San Francisco and she was a keynote speaker at the Woman in Tech conference.
Bob ChoAnd since then her company, Coder Bunnies have become a multimillion dollar company.
Bob ChoHer second company is Multimillion Dollars.
Bob ChoShe teaches young entrepreneurs and everything like that.
Bob ChoShe's been in Vogue, she's been in Time magazine, she's an international keynote speaker and so forth.
Bob ChoNow here's the interesting thing, which is really cool.
Bob ChoWhen I interviewed her, she just turned nine years old.
Bob ChoShe started prototyping her board game at six.
HostOh my God, Yes.
Bob ChoShe's now in high school.
Bob ChoShe's 16 years old.
HostShe's multimillionaire.
Bob ChoMultimillionaire.
Bob ChoShe hired a mother who has an MBA to be her business advisor.
Bob ChoAnd she was curious.
Bob ChoShe, she, I spoke to her father because I wanted to know about her parents and, and her father said they just allowed her to be curious.
Bob ChoThey didn't try to drum anything out.
Bob ChoWhatever she wanted to do, she wanted to do.
Bob ChoShe was curious about how a website was built.
Bob ChoSo her father showed her how a website's built, the underlying code and everything like that.
Bob ChoShe was curious about the codes, she was curious about all this kind of stuff.
Bob ChoAnd she was curious how can she take all that kind of stuff and do it in a fun way to teach computer coding.
Bob ChoAnd that's what she did and created Coder Bunnies and she created the second one and now teaches young entrepreneurs.
Bob ChoShe has a lot of top experts, even well known people who are in her events, which she brought in for them to help educate as well.
Bob ChoBut she did all this kind of stuff when she was a kid.
Bob ChoSo yeah, people like her I learned from.
Bob ChoSo she was doing this early on.
Bob ChoShe had that kind of curious nature stemming back.
Bob ChoShe was that kindergartner that continued throughout her whole life.
Bob ChoWell, her short life so far.
Bob ChoShe's only 16.
Bob ChoBut to this day, still being curious, still allowing herself to express the best parts and everything else.
HostSo you think that that curiosity is like human nature?
HostI mean, I feel like maybe some people are curious, more curious than others, but I mean, I can't help but wonder what sort of amazing world we could live in if we had environments.
HostThis is why I'm studying sociology.
HostIn which curiosity was cultivated.
Bob ChoCorrect.
Bob ChoAnd that's what we need.
Bob ChoAnd also going through a diversity of different Experiences because that will help.
Bob ChoBoom, boom, boom.
Bob ChoSo I think a curious person will also want to learn different areas.
Bob ChoStory Musgrave so Story was a, was a guy when he was 12 years old, I'm not sure which state I think it was, may have been New Jersey, but back long time ago when he was a kid, he, he lived on a farm where they grew hay and they had hail baling machines and everything like that.
Bob ChoAnd he was the kid at 12 years old, he had a, they had, he had to, they had to do the hand tying as the machines are going through to hand tie the, the wires for the, for the bells.
Bob ChoBut he had to be really fast.
Bob ChoAnd so that was one thing that he learned how to do really, really, really good.
Bob ChoAnd so later he, as he, as he graduated from high school and he went into the Marines like me, and he wanted to be a pilot, but they weren't going to allow him to be a pilot because he needed a college degree and all this kind of stuff.
Bob ChoAnd, and so he, he went into becoming an aviation mechanic.
Bob ChoAnd he used a lot of what he learned in terms of aviation.
Bob ChoHe was very curious and working with his hands and all this kind of stuff.
Bob ChoAnd he still wanted to be a pilot.
Bob ChoSo he ended up getting out of the Marines, he went to college and he got his degree in aerospace engineering.
Bob ChoSo he was doing that and yeah, so he did that.
Bob ChoAnd so he still wanted to be a pilot.
Bob ChoBut this is early days, like when NASA started.
Bob ChoAnd so he applied for that, but he was rejected to NASA because they wanted, back then, they wanted test pilots.
Bob ChoAnd so he was rejected for becoming an astronaut.
Bob ChoHis degree meant nothing.
Bob ChoSo he ended up still, he got his pilot's license as a private pilot.
Bob ChoSo he did that.
Bob ChoThen he went back to school, he went to medical school because he was curious about that.
Bob ChoSo he ended up going to medical school and he studied medicine, became a cardio surgeon.
Bob ChoAnd so he perfected a technique of suit of using sutures.
Bob ChoRemember going back to bailing of the hill and how do you tie it really fast and everything like that.
Bob ChoHe took that same technique and he used it to repair hearts, all the aspects around the heart.
Bob ChoAnd that same technique's used to this day.
Bob ChoAnd so he developed it from something he learned earlier.
Bob ChoNow NASA was changing at this time and they were looking for people in other arenas.
Bob ChoSo they were going to send people to the moon.
Bob ChoThey needed the moon to develop.
Bob ChoSo they approached him, knowing his background, everything like that, and they said, Dr.
Bob ChoMusgrave, we need your Help.
Bob ChoAnd you have both medical and also your engineering background.
Bob ChoWe need help to develop the moon suit that was used for the Apollo missions.
Bob ChoThen they had this thing called Skylab which he became involved in, which is precursor to the actual space stations.
Bob ChoOne of our early ones was sent out there and he helped to develop the sky lab and then later help on the work with the space shuttle.
Bob ChoIn terms of what's going to be used now, he still wanted to be an astronaut.
Bob ChoWell, he got his chance with, with space shuttle because they need, now they needed his expertise.
Bob ChoSo he finally got to go out in space on a space shuttle.
Bob ChoHe did five shuttle missions.
Bob ChoFive.
Bob ChoRemember the Hubble space.
Bob ChoDo you remember the Hubble Space Telescope that needed to be fixed?
HostI can't say I remember that now.
Bob ChoYeah.
Bob ChoSo it was out of focus.
Bob ChoSo he did a spacewalk to repair the Hubble Space Telescope to bring it back into focus.
Bob ChoSo, so he, he did medicine on, on, on that, then came back down.
Bob ChoHe, he had his surgery for, for heart patient after that.
HostSo it's insane.
Bob ChoAnd now he lives in Florida.
Bob ChoHe's doing other things, other creative areas and in terms of organics and all this kind of stuff, a whole nother thing.
Bob ChoHe's in his 80s now.
Bob ChoWell, he.
Bob ChoAlmost 90 years old.
Bob ChoYeah.
Bob ChoAnd he's still working, he's still curious and still being a kid.
HostSee, that's.
HostYeah, that's the kind of people that I want to develop.
HostThat's the kind of people that I just think that there's so many more out there than have been able to come to fruition that have really, you know, there's just a lot of value out there that can be brought to the world.
HostIf we had more people like that.
HostAnd I don't think it's like we need to wait around for those people to show up.
HostLike, I think they're, I think they're here, I think they're everywhere.
HostI think we just need to develop into those people, you know, and so we have to allow people to experience and express themselves in a variety of ways.
HostAnd so I think that's, I think that's huge moving forward.
HostAnd I think that's something big that, you know, the dominating, tyrannical, you know, leadership that some people express is just.
HostWill never, it will never get people to perform in the same way as just allow people to be themselves, the dictator.
Bob ChoMaybe they need like in a short term decision making when there's a crisis going on.
Bob ChoYeah, sometimes that needs to be done over the long term.
Bob ChoNo, that that does not work.
Bob ChoYou do not want to squash people's ability to be creative, to express themselves, to be curious.
Bob ChoCurious, curious all the time.
HostYep, that's, that's, that's so, so important.
HostSo we're going to go ahead and, and wrap it up here.
HostI, I'm curious about.
HostSo we've touched on a lot of things, but when it comes to moving forward and evolving potential and really being prepared for the world that we're dealing with in the future, you know, being able to adapt and being resilient and things, I think that having a vision is huge.
HostAnd that stems back to really knowing what it is that brings you joy, that you're passionate about that you, that it lights you up.
HostAnd that comes from having a diverse amount of experiences.
HostAnd so is there anything else that comes to mind when it comes to really just like preparing ourselves to be adaptable, to be resilient in the future?
Bob ChoYeah, I think a couple of what you just hit on the diversity and, and know that you don't know everything and always go back to a beginner's mindset in terms of learning and yeah, you have a lot of experiences and a lot of different arenas and, and you're probably very good in that.
Bob ChoYet you're not going to be able to learn until you're curious enough to learn something new.
Bob ChoThat's a beginner's mindset.
Bob ChoAlways learn something new on a regular basis.
HostI love that.
HostThat's amazing advice.
HostAnd that's actually where I don't know if you've ever read the book E.
HostMyth by Michael Gerber.
Bob ChoYes, I met Michael years ago.
Bob ChoYep.
HostYeah, nice.
HostYeah, I love that.
HostI didn't expect to see that in his book.
HostYou know what I mean?
HostThere's all these different advices he has.
HostIt's for entrepreneurs.
HostYou think it'd be very like, you know, business minded.
HostAnd so he's like talking about go back to the beginner's mind and I'm like, that is, that is amazing advice truly.
HostYou know, and not only, not only so much so of like being open minded and being humble, you know, but really being, being curious.
HostYou know, I think like we said a lot.
HostSo yeah, I'm incredibly grateful that you joined me.
HostHonestly, like, I'm really curious to see where your experiences take you over the next, you know, 10, 20, 30, 40 years.
HostHe said your uncle or whoever lived to 107, so.
Bob Cho109.
HostYeah, you got quite a few years in front of you still.
HostI'm sure the way that you're keeping yourself healthy.
HostSo, two, three, four, five more PhDs.
HostI guess we'll see.
Bob ChoI'll see where it goes.
Bob ChoI mean, it's just continuing learning on my part and continuing experiencing and meeting amazing people like you.
Bob ChoI mean, that's like it.
Bob ChoGreat, great.
Bob ChoFrom our heart.
HostYeah, same, same.
HostIs there.
HostIs there any sort of mission that you have now moving forward, any sort of big vision that you're kind of working on, something you're building?
HostBecause I don't.
HostI didn't really necessarily ask you about the Integrated Mind Institute or Mind Hack Academy.
HostIs there any other stuff that you want to kind of share on real quick?
Bob ChoWell, just.
Bob ChoJust really quick.
Bob ChoMy thing is that we think about that analogy.
Bob ChoIf you give a man fish, you.
Bob ChoYou feed them for the age, you teach them how to fish, you feed them for life.
Bob ChoBut if you teach him how to teach others how to fish, then you can feed the whole world.
Bob ChoAnd that's kind of where I'm at.
Bob ChoI'm at.
Bob ChoI want to be a teacher so people can go out and teach, and that will make the difference.
Bob ChoThat's kind of like that ripple effect.
HostNow I get the coach's coach.
HostYep.
HostI love that idea.
HostOkay, and then.
HostAnd then last thing, I guess, where.
HostWhere can they find you if they want to follow your stuff, if they're interested in what you have to say, if they want to know more about you, if they want to work with you?
Bob ChoYeah.
Bob ChoSo you can go to my website, bob show.com and then I'm up on social media, probably the best place.
Bob ChoJust connect with me on LinkedIn and.
Bob ChoYeah, okay.
HostPerfect.
Bob ChoYeah.
HostAnd I have to thank you tremendously.
HostI didn't share this necessarily, but we've talked before, and our talk last time was nearly this long as well, and just.
HostJust wisdom packed and, you know, we went through a couple exercises and.
HostAnd I've just always had a great time with you.
HostAlways a wealth of knowledge and an incredibly impactful human being.
HostSo thank you again for your time.
HostThank you for showing up on the podcast, and we'll definitely keep in touch and continue to see where our paths take us.
Bob ChoAbsolutely.
Bob ChoIt's been a real pleasure.
Bob ChoThank you as well.