Bob Cho

You're not going to have like one career and expect this to be the path.

Bob Cho

Those days are long gone.

Bob Cho

We tamped down that expressive side, we tamped down that creative side and we tamped down the shadow side.

Bob Cho

So we need to allow that to come out and express once again.

Bob Cho

I love helping people.

Bob Cho

That's my foundation.

Bob Cho

I think that's one of the reasons I went into the Marine Corps as a protector, the lapd.

Host

All right, welcome to the Evolving Potential podcast.

Host

I am super excited to have it here with me.

Host

Bob Cho, the grand master of transformation.

Host

He is a Marine Corps veteran.

Host

He was a Marine once Marine, always Marines.

Host

I hate saying he was a Marine, but former LAPD officer, fifth degree black belt and Kenpo Jeet Kune do instructor.

Host

He has a PhD in psychology.

Host

He's a certified master trainer in NLP.

Host

He's a executive and peak performance coach, a certified hypnotherapist, as well as a former renowned stage hypnotist called Bobby Spade.

Host

So this is very interesting.

Host

We'll have to talk about that.

Host

I like to consider all of this being what's called a polymath.

Host

Someone who's incredibly gifted in multiple fields, has studied in multiple different fields and moved into the expertise field in at least one.

Host

And so he is also the creative force behind the School of Transformation podcast.

Host

He has his own podcast.

Host

He's an accomplished author of a book called Mind you'd own Fitness, as well as his new book that's coming soon, Develop the Champion Within.

Host

He has also co authored a book called Unleashing Firepower, the Masters of Business Excellence.

Host

He's also started the Integrated Mind Institute and has been widely recognized in many articles for his expertise in peak performance.

Host

So I am happy, grateful, excited for Bob to be here with me and we'll just kind of chat and see what sort of value we can provide.

Host

Love.

Host

First for you to talk about how you got involved in this world of transformation after transitioning out of a life of being a Marine and being a LAPD officer.

Bob Cho

Yeah, I think even before the Marines, it's always about transformation.

Bob Cho

So like with me, early on I had a major stutter and I was very anxious and under a lot of stress.

Bob Cho

I had a father that was very abusive and everything.

Bob Cho

And I was diagnosed.

Bob Cho

So going back in clinical diagnosis, especially in the area of psychology, they had like these major labels and one of the labels that they had based on your IQ score, because I took an IQ score at age 5 and it was very low, it was at 70 and that was the cutoff point for a diagnostic label I like to call label, but it wasn't a label back then of moron.

Bob Cho

And there was others as well.

Bob Cho

Yeah, but that was an actual diagnostic what was done.

Bob Cho

And I forget the gentleman's name who came up with it.

Bob Cho

A psychologist back in the early 20th century.

Bob Cho

And so back in those days we still had that.

Bob Cho

And it wasn't changed till later on that they got rid of those.

Bob Cho

I believe that was in the early 70s.

Bob Cho

They finally got rid of it.

Bob Cho

I had the diagnosis back in the 50s.

Bob Cho

I was born in 1951.

Bob Cho

So.

Host

Geez, that's crazy.

Host

The technical term.

Host

The technical term was like correct.

Bob Cho

Yeah, geez.

Bob Cho

Yeah.

Bob Cho

So I was introduced even going like later on because it was in my file as a.

Bob Cho

And so that that stuck with me in a sense.

Bob Cho

And my mom recognized it.

Bob Cho

I'm half Japanese and my mom recognized that that wasn't right.

Bob Cho

So when I was living in Okinawa, she put me into martial arts.

Bob Cho

So I lived there for three years to study goju and everything like that.

Bob Cho

And that was my early transformation to have that shift.

Bob Cho

And then that helped me quite a bit, including in school and so forth.

Bob Cho

And then by the time I got to junior high I was like excelling in various subjects, like in math, for example, I was in seventh grade.

Bob Cho

I was already doing algebra and then geometry in 8th grade and then going further on all the way to calculus in 10th grade and also doing physics and everything else early on.

Bob Cho

So that whole nerd thing came on top of that.

Bob Cho

Doing sports and involved in all kinds of other areas.

Bob Cho

Even in a ninth grade, I still stuttered, but also performed with two other friends in a talent show.

Bob Cho

So singing and dancing and all that kind of stuff, we ended up winning.

Bob Cho

And so yeah, so transformation wasn't just later on.

Bob Cho

It just was on ongoing thing.

Bob Cho

I graduated early.

Host

Do you feel like, in your personal opinion.

Host

Sorry to cut you off.

Host

Do you feel like in your personal opinion that a lot of the physical training stuff you did helped with your stuttering?

Host

Helped with, you know, getting your thoughts out?

Host

Or does that something that you didn't notice until later that you're kind of were able to overcome the stuttering?

Bob Cho

Yeah, I still stuttered.

Bob Cho

I think it helped quite a bit.

Bob Cho

Especially a lot of the stuff in neuroscience.

Bob Cho

We know that physical training helps with the brain in particular, like learning and memory and all those kind of things.

Bob Cho

I think being able to sync up the brain.

Bob Cho

I learned that much later in terms of the off sync, especially with stuttering and everything like that.

Bob Cho

And if you if you have anxiety and stress, it creates that the sync between our verbal and.

Bob Cho

And what we think, what we want to say and expressing it is just out, out of kilter.

Bob Cho

And so I learned that and especially connecting with my body, doing the martial arts and then other sports and everything else that helped quite a bit more than I think physical fitness is important for the brain growth, but also in learning, being able to sync up our bodies and doing it a certain way.

Bob Cho

Like for example in a martial arts, when I do was doing katas and having that sync that helped quite a bit.

Bob Cho

And studying all the different martial arts and being able to move through different martial arts.

Bob Cho

And then again my nerd self I would study and all that kind of stuff.

Bob Cho

How does this thing work?

Bob Cho

How does this thing work?

Bob Cho

I look at the physics and physiology and and I would break it down.

Bob Cho

Eventually going back to the stuttering part, I realized that I can also shift that nervousness that would have especially getting into public speaking.

Bob Cho

So I recognized that and I studied that.

Bob Cho

The same feeling in our body that we have a fear of production, everything like that.

Bob Cho

That same feeling in our body is the same feeling of excitement.

Bob Cho

And so I just shifted those words.

Bob Cho

I understood that just like doing shifting in a martial arts.

Bob Cho

And so once I understood that everything shifted in terms of public speaking, I was able to take something that was scary to me, public speaking to something that excited me and I can get out there now.

Bob Cho

And now it's something I get to do, not something I fear to do.

Host

That's really powerful.

Host

So I've actually shared that, that with someone as well.

Host

So it's like the idea that there is some sort of sensation that we experience and those sensations equal like a feeling.

Host

And that feeling might be like upset stomach or tingling or heart rate increasing and stuff.

Host

And then we create a story for that sensation.

Host

So it's like, okay, well this sensation means I'm nervous.

Host

I have so much anxiety.

Host

Oh my gosh, I'm so, I'm so stressed.

Host

And so we can switch that to that story to being excited.

Host

And I've actually shared that with a coworker one time who was doing a job interview for some her some like dream job she wanted.

Host

And she was like, oh my gosh, I'm just so nervous, I have so much anxiety.

Host

And I was like, well, aren't you like excited about the opportunity?

Host

Aren't you excited that you could potentially get this job?

Host

She's like, well, yeah.

Host

And I was like, do you know that excitement and anxiety feel the same in the body they have the same physiological response.

Host

And she was like, no way.

Host

And then, like, ended up telling me a week later that, like, it just completely changed her drive to the interview.

Host

Completely changed her experience at the interview with that one little.

Host

One little shift.

Host

So that's.

Host

That's a powerful one.

Host

Yeah, for sure.

Bob Cho

Yeah.

Bob Cho

We can look at anything that happens within our body, and we can interpret a number of different ways.

Bob Cho

And a lot of.

Bob Cho

A lot of the research in psychology has been done in a Western, Western world.

Bob Cho

But when we look at, like, for example, in the Asian culture, they have a different interpretation of what's happening within our body.

Bob Cho

Even facial expressions are much different.

Bob Cho

So we have all these kind of different interpretations that we have to learn and understand.

Bob Cho

Going through all the emotions and understanding that emotions are simply our interpretation of physiological things that happen with our own body.

Bob Cho

There.

Bob Cho

It's nothing else.

Bob Cho

People think that emotions come before feelings.

Bob Cho

No, your feelings come and then you have an interpretation called an emotion.

Bob Cho

And we.

Bob Cho

And then we have a thought that.

Bob Cho

That interprets that as well.

Bob Cho

So it starts with feelings to emotions to thoughts.

Host

Yeah, see?

Host

And that's.

Host

That's it, Cash.

Host

That's exactly what I am.

Host

Actually.

Host

I'm getting my master's in sociology right now.

Host

To study primarily that, to study the factors of how our social group, how our cultural conditioning teaches us what sort of experiences we're having and what those mean.

Host

And so those experiences could equal anxiety, or those experiences could just equal the normal human experience as the ebb and flow of normal emotion and sadness and grief and.

Host

And all those things that are very normal to be thinking about, or maybe you are focusing too much on thinking about the future and blah, blah.

Host

And like, that doesn't mean you have anxiety as a.

Host

As an anxiety disorder.

Host

And so I always struggle to want to go there with people because it's.

Host

It's like a touchy subject.

Host

It's like, okay, there are.

Host

Are people that have it a little bit more intensely.

Host

There are people that experience these things, and it's very real to them.

Host

And I get it.

Host

But at the same time, it's like if you were raised in a culture that never taught you the word anxiety, then you wouldn't have anxiety.

Host

It would be more of a.

Host

Just a human experience that you could learn to interpret in a way that's positive.

Bob Cho

Correct?

Bob Cho

Correct.

Bob Cho

Yeah, I think.

Bob Cho

In fact, I read an article recently, and the article talked about how a lot in today's younger generation, they see a lot of therapists and all this kind of stuff.

Bob Cho

Go see a therapist and it turns out that that's led to a lot of emotional disorders.

Bob Cho

And I think a lot of therapists inadvertently has created labels onto these people.

Bob Cho

So this is what you're going through.

Bob Cho

So now you're this.

Bob Cho

And so you have this disorder.

Bob Cho

And it's the same thing like going back to the 80s and early 90s where we heard about these kids like McMark in school and things like that, where they were supposedly molested by schools and all these things, but those were implanted memories.

Bob Cho

So it's the same thing like that.

Bob Cho

I think a lot of therapists, they don't know what they don't know, so they create these labels, these interpretations of what's happening within these people's bodies, and then all of a sudden they're this.

Bob Cho

And I have told a lot of therapists and other people in the mental health build, don't try to interpret like what's going through these people as this, because you don't know yet.

Bob Cho

Now you're creating something that didn't exist before.

Host

Yeah, yeah, it, it honestly creates.

Host

There's a whole social problem that I, that I see there.

Host

And, and Daniel Smachtenberger, like a social philosopher, talks a lot about this as well, where it's like there's this need that we have for certainty and there's need, there's need we have for an answers and the quick fix.

Host

And so there is a pressure on the reverse end, you know, of not just the therapist to feel the need to label, but for that person to be wanting a label for wanting, oh, if I know what it is, that I can start working on fixing it.

Host

You know what I mean?

Host

And so they, they're, they're going to the doctor, they're going to the therapist looking for a label, thinking that that will make them better, when in reality it generally turns into a lifelong condition at that point.

Bob Cho

Correct.

Bob Cho

I'm glad you brought up certainty versus uncertainty.

Bob Cho

And you're absolutely right, is that people, and that's human nature.

Bob Cho

You know, we, we create things that we want things to be a certain way.

Bob Cho

And the truth is things change.

Bob Cho

Things change all the time.

Bob Cho

I've, I've been around for a long time and I've seen a lot of different changes through the many decades.

Bob Cho

And, and a lot of the stuff was not even predicted to happen.

Bob Cho

I mean, look at like the last year and a half when ChatGPT came out.

Bob Cho

Now there's been a lot of new businesses created using the API from OpenAI to create all this kind of stuff.

Bob Cho

And you probably saw OpenAI.

Bob Cho

Sora.

Host

No, I can't say.

Bob Cho

Have.

Host

No, tell me.

Bob Cho

So SORA is a text to video creation.

Bob Cho

You just do the prompt and it'll create amazing high resolution videos.

Bob Cho

And there's already been short movies made with Sora and so it's not out for the general public yet.

Host

How do you spell this?

Bob Cho

S O RA Okay, I'm definitely gonna look that up.

Host

That's crazy.

Bob Cho

Yeah, it's a whole shift.

Bob Cho

And now OpenAI's come out with a voice.

Bob Cho

So it'll take 15 seconds of your own voice and it'll analyze it and then you'll type in like a sentence or something like that and it'll perfectly emulate your own voice.

Host

Oh, man.

Bob Cho

Sounds exactly the same.

Host

Can send someone a voicemail through text.

Bob Cho

Through text.

Bob Cho

Yes, yes.

Bob Cho

So things are shifting in terms of that, that we would not have known before.

Bob Cho

And imagine what it's going to do to the future now, that's only when I said imagine.

Bob Cho

That's all we can do is imagine.

Bob Cho

We don't know what's going to happen, we don't know tomorrow what's going to happen, or even an hour from now, but we can imagine something that is going to shift.

Bob Cho

It may or may not happen.

Bob Cho

And that's a great thing about our imaginations.

Bob Cho

We can try to predict with all predictions that we have, and you probably heard this term is basically done on predictive coding.

Bob Cho

So basically what that means is that everything, all our decisions and everything we try to even imagine into the future, even like my, what I'm saying right now is based on past experiences and past knowledge.

Bob Cho

Everything.

Bob Cho

It's not based on current.

Bob Cho

It's based on something I read an hour ago, two days ago, a year ago, 20 years ago.

Bob Cho

But all that accumulation and everything I've studied and people I've been around and experienced and everything like that, that's what I'm making decisions, that's what I'm saying, even right at this moment, is all based on the past.

Bob Cho

And so trying to predict the future, we don't know.

Bob Cho

In chaos theory, things are chaotic.

Bob Cho

And you mentioned earlier about certainty versus uncertainty.

Bob Cho

It's always uncertainty.

Bob Cho

You can't be certain about anything.

Host

Yeah, and that's, and that's a big part of the podcast as well, is understanding the need for adaptation in this new world and resilience, you know, mental toughness and flexibility, you know, because.

Host

Yeah, because everything is shifting so quickly.

Host

And I don't, I, I truly don't think that people let themselves think enough about the consequences, you know, and the change that's coming because it is imaginative and we can only really imagine based on the past, as you're, as you're saying.

Host

So it's like the past has generally changed kind of slow, you know, slowish, if you will, you know, for our own.

Host

Compared to this, I would say, you know, could I slow.

Host

Compared to back in the past?

Host

No.

Host

We've progressed so fast.

Host

But compared to how, like what Moore's loss, you know, talks about how fast we're continually increasing the pace at which we're progressing, and people cannot predict, cannot predict the rate that we're going to progress at, and they cannot predict the rate that they're going to need to change at that.

Host

They're going to need to adapt and move into a new field of work.

Bob Cho

Correct.

Host

You know, learn something new, change their skills.

Host

Like, it's just, it's.

Host

It's coming.

Host

And so I think that this, you know, podcast ideally can serve as a place where people can understand how to kind of like shift and learn more and be more excited about life and be more curious and be more like a polymath.

Host

So there is some diversity there amongst their skills so that they're able to shift into new fields fairly seamlessly without too much life stress, you know?

Bob Cho

Correct.

Bob Cho

I can recall years ago when key punch operators were like the big thing and they died overnight, when people focused only on that one skill set, when they lost that, when that whole field just died out, they had nowhere else to go.

Bob Cho

And you're absolutely right.

Bob Cho

We need to have a diversity of experiences, knowledge, learning, skill sets and so forth.

Bob Cho

Yes, you can deep dive into one or two skills become in terms of master that, but it doesn't take long to become an expert in a skill set.

Bob Cho

So you could become an expert in a few months.

Bob Cho

It takes years to master something.

Bob Cho

You can become an expert, and in some cases, some people have done it even within a month.

Bob Cho

I say if you're deeply focused and you're only focusing on that one skill set, yes, you probably can do it within a month or two months to become an expert.

Bob Cho

But still, we can learn.

Bob Cho

And I'm constantly challenging my own beliefs.

Bob Cho

And a lot of people, especially like in my age or older or even some younger, it's hard for them to make changes to learn something new.

Bob Cho

Luckily for me, I've always embraced like learning new things and asking myself, is what I know now, is it based on fact?

Bob Cho

For the present, it may have worked for the past, is it based on for the present?

Bob Cho

And what do I have to learn now that will help to carry me into the future?

Bob Cho

And who do I have to talk to?

Bob Cho

Who do I have to surround myself with?

Bob Cho

A lot of my friends.

Bob Cho

A lot of my new friends are Gen Z.

Bob Cho

And yeah, and then I have a lot of millennials as well.

Bob Cho

And I, I got to know a lot of them because I do parkour.

Bob Cho

I've been doing it for a lot of years and, and so doing, doing that, that, that kind of crazy stuff.

Bob Cho

And yeah, in fact, a lot of the millennials that I was doing parkour with, once it got past 30, they stopped doing it because they said they, they just got too old to do it.

Bob Cho

And I'm going to be 73, and I'm going to be 73 in August, and, and I still feel like, like agile.

Bob Cho

Agile.

Bob Cho

Y younger person.

Bob Cho

Yeah, I understand that my body is much older than it used to be, but I say challenge yourself anyway.

Bob Cho

Challenge yourself.

Bob Cho

Now.

Bob Cho

You're not going to probably running up buildings and jumping off of them or vaulting over a wall or doing any of these other things, but still, you can still challenge yourself at any age.

Bob Cho

You can still grow at any age.

Bob Cho

The brain is always changing anyway, whether you like it or not.

Bob Cho

You, you can, you can have a change where it stops growing and you start losing what, what you know, or you can continue to grow and learn.

Bob Cho

I remember reading about this one guy, I think it was about three years ago, where he graduated with his PhD in physics at the age of 89.

Bob Cho

So he continued to grow.

Bob Cho

Yeah.

Bob Cho

Geez.

Bob Cho

Yeah.

Host

See, that's.

Host

And that's the kind of stories I love.

Host

Even like all the personal development guys that are out there doing their talks and learning and growing and reading and making new connections and going to these conferences at 89, you know, Brian Tracy and Bob Proctor and, you know, it's just crazy to see that amount of drive at such a older age to continue to take in more and more information and feel like they're pretty, pretty sharp still.

Host

It's just not the common paradigm that people want you to believe or that we see too often we see it in, like, the, the blue zones or centenarians.

Host

You know, it's like, oh, they're still able to maintain some sort of cognizance, but I think that there's, there's a lot of people out there doing it and there's a certain way that they're doing it.

Host

I'm not sure exactly what you're doing, but you're doing it.

Bob Cho

Yeah, I think we should continue throughout our life.

Bob Cho

And if you're younger, especially like in your 20s, don't just try to settle on, like, one career path.

Bob Cho

Get out there and experience different things, learn and grow, because that accumulation right there is going to help you into your 30s and 40s and beyond.

Bob Cho

You're going to be able to see things much differently.

Bob Cho

But if you get stuck only in one area, one way of thinking, and your parents may have done that, like one career the whole life, you may have seen your grandparents like that as well.

Bob Cho

Well, things are much different in today's world anyway.

Bob Cho

You're not going to have, like, one career and expect this to be the path.

Bob Cho

Those days are long gone.

Host

Yeah, see?

Host

So I would.

Host

I would love to talk about that because the identity shifts that go along with that are really hard to deal with, you know, so someone feeling a will.

Host

I've put two or three years into college and doing this career, and so I need to stick with it because this is what I said.

Host

So it's like my reputation resides on it.

Host

Or it's because what someone wants for me, it's because it's a good job.

Host

And they're really unwilling to shift into a new career because of that.

Host

That fear of judgment or who am I outside of this thing that I've been working so hard on?

Host

Like, if I've been working hard to be a doctor and I just.

Host

I don't want to be a doctor anymore, it's like, well, all I've ever done is go to medical school.

Host

I've spent my life going to medical school.

Host

I spent my life trying to be a doctor.

Host

This is who I am.

Host

If I want to shift out of being a doctor, who am I now?

Bob Cho

A lot of people get caught up, whether it's the families or otherwise, that this is a career you should be doing.

Bob Cho

And a couple of friends of mine.

Bob Cho

So about, oh, about 15 years ago, one of my female friends, when she was 42, at the time, she was a psychiatrist.

Bob Cho

And she told me that she just doesn't feel it.

Bob Cho

This is not what she wants to do.

Bob Cho

And I asked her, what was it that you want to do?

Bob Cho

And she says, I want to be an actress.

Bob Cho

That's my thing.

Bob Cho

That's what I feel resonates with me.

Bob Cho

So at 42, she decided to give up her practice as a psychiatrist.

Bob Cho

After all the schooling, going through college and medical school and also advanced schools in terms of psychiatry, she gave it all up to become an actress.

Bob Cho

Back in the 90s, another friend of mine, his name is Barry and he was a lawyer up in San Francisco, a very top lawyer.

Bob Cho

He came from a family of attorneys, siblings, parents, grandparents.

Bob Cho

And that was like, what their family did.

Bob Cho

So he's Jewish, and that was their thing.

Bob Cho

And at the age of 50, he came to me and said that.

Bob Cho

The same thing as a psychiatrist.

Bob Cho

It just wasn't what resonated with him.

Bob Cho

And we sat down and talked, and I asked him if you could think about something in your past that when you think about it, it brings you joy.

Bob Cho

And he started thinking and thinking and thinking and thinking.

Bob Cho

And all of a sudden, I saw his face just glow.

Bob Cho

He says, you know, Bob, back when I was in college, I got to be the DJ of our college radio station.

Bob Cho

And as he talked about it, his body language shifted big time.

Bob Cho

And he just had that aha moment.

Bob Cho

Six months later, he called me and he says, bob, guess what?

Bob Cho

And I said, what?

Bob Cho

He says, I'm now interning at a local radio station here.

Bob Cho

And.

Bob Cho

And then a year later, he.

Bob Cho

He got out.

Bob Cho

I think he was still doing law part time, but he was doing that full time as a.

Bob Cho

As a radio dj.

Bob Cho

And when I saw him, he completely changed.

Bob Cho

He got rid of his big home and all kind of stuff that was obvious because you don't make much money as a DJ compared to what he was.

Bob Cho

His $2 million a year, what he was doing as an attorney.

Host

Yeah.

Bob Cho

Yet.

Bob Cho

Yet prior to that, he was walking like, he looked much older than his age.

Bob Cho

Afterwards, he was walking with a.

Bob Cho

He looked 20 years younger.

Bob Cho

He was happy and he.

Bob Cho

And he was doing something that he felt like play.

Host

Yeah, see, that's so crazy to me.

Host

Like, that is what I'm constantly harping on people is like, I'll talk to someone.

Host

They're like.

Host

I'm like, whoa, what do you.

Host

What do you do outside of work?

Host

A co worker or whatever.

Host

And really telling me.

Host

And we're trying to figure out.

Host

I'm trying to figure out what it is that they're really interested in.

Host

What are they trying to do?

Host

What is their mission in life?

Host

What are they trying to accomplish?

Host

And it's like, oh, I'm gonna be an accountant or I'm gonna be a electrician.

Host

And it's like that answer doesn't matter at all.

Host

And there's no judgment towards it.

Host

Unless, like, you don't actually want to do that, and you're just doing it because it's a good job.

Host

You know what I mean?

Host

So someone's like, oh, I love.

Host

You know, I love sending electricity and I love I always put together parts and my dad's electrician and I love, like, that's a great story, then that's fine, then do that.

Host

If you love numbers, you love really doing the accounting stuff, then, then do that.

Host

But if it's just because it's a good job, it's like, it hurts my heart.

Bob Cho

Yeah, yeah.

Bob Cho

And eventually people will go into the 40s and 50s and they have a, what's called a midlife crisis.

Bob Cho

And a midlife crisis.

Bob Cho

Yeah.

Bob Cho

You may have guys going, you know, like getting their sports car and doing all that kind of stuff.

Bob Cho

The truth is, the midlife crisis is when people discover after all the years of doing a certain career that it really wasn't for them.

Bob Cho

They get to thinking, is this really what life is all about?

Bob Cho

Kind of mindset.

Bob Cho

And I tell people, don't wait for that.

Bob Cho

You need to go and have the different experience.

Bob Cho

Find what resonates with you early in life, gain a lot of experiences.

Bob Cho

Otherwise you're going to be the person who retires at the end of life.

Bob Cho

And then they start doing the stuff, maybe what they really wanted to do or whatever like that, but then it's too late.

Bob Cho

You know, they, they can't do all the kind of experiences early on.

Bob Cho

And I said do it early.

Bob Cho

By time you, you go through life, you'll be doing what you really, really want to do or what resonates with you.

Bob Cho

Don't get caught up about what people say that you should be doing.

Bob Cho

Now, having said that, you're going to have certain skill sets where you, there's stuff that you're good at and utilize that so other people may recognize what you're good at and you may not recognize that and you may poo poo it.

Bob Cho

So, so to recognize that and embrace what you're good at, people have told me, like, Bob, you're good at doing this and this and this in terms of maybe motivation, everything like that.

Bob Cho

Because they see me all the time, everywhere, speaking and helping people out, which I didn't do before.

Bob Cho

I love helping people.

Bob Cho

That's my foundation.

Bob Cho

I think that's one of the reasons I went into the Marine Corps as a protector, the lapd, and even teaching women's self defense, doing bodyguard work and, and all kinds of different things throughout my life.

Bob Cho

I like protecting like that, but I realized that I can't protect people.

Bob Cho

Even Superman can't protect every single person.

Bob Cho

But I can teach.

Bob Cho

Yeah.

Bob Cho

And, and so that's what resonates with me.

Bob Cho

So even all the learning I'm doing Even in psychology and everything, it's not to become a psychologist or have a PhD, all this kind of stuff.

Bob Cho

No, it's.

Bob Cho

It's wanting to learn so I can take what I learn.

Bob Cho

And yeah, I think it helps me, but also giving to others as well so they can make a difference for themselves.

Host

Same, same, honestly.

Host

And so I feel like this is a good spot that kind of leads us back to you talking about people having the importance of studying a diverse amount of things and really getting those experiences earlier in life so they can kind of see what they're good at, not getting too stuck in something that may not be for them.

Host

And so very clearly seems to be something that you've understood early on.

Host

And so that kind of leads us back to our conversation at the beginning is like, you know, how did you learn this early on?

Host

Why did you experiment with so many different things?

Host

And how did you gain that sort of insight at such an early time?

Bob Cho

Curiosity.

Host

You're just naturally curious.

Bob Cho

Being curious, like crazy.

Bob Cho

Yeah.

Bob Cho

I always like when I see stuff.

Bob Cho

I wanted to learn different things, and I was curious about it.

Bob Cho

Whether it was experimenting with the chemistry set, building a rocket in terms of those things, or wanting to understand people, wanting to understand.

Bob Cho

Hypnosis.

Bob Cho

One of my first hypnosis books was in junior high, which I still have, and I have, like, so many more since then.

Bob Cho

I just wanted to learn and study, and I have.

Bob Cho

Gosh, I think I'm approaching, like 13,000 physical books.

Bob Cho

So I read a lot.

Bob Cho

Insane.

Bob Cho

Yeah.

Bob Cho

I get books every week.

Bob Cho

Sometimes I'll pick up, like, in one day, 10 books.

Bob Cho

Yeah.

Bob Cho

And I go through books, and a lot of stuff is in other books.

Bob Cho

I can skim through all that kind of stuff.

Bob Cho

And I have even PDF copies of probably around 300,000 PDF copies of books, too.

Bob Cho

But I like physical books.

Bob Cho

That's.

Bob Cho

That's.

Bob Cho

That's like my thing.

Bob Cho

I like learning and I like knowing.

Bob Cho

And it seems like there's not enough time.

Bob Cho

And I look at, like, even my books and I tell myself that, oh, my goodness, I only know, like, this much.

Bob Cho

This much.

Bob Cho

And I have all this kind of stuff.

Bob Cho

I said, boy, I'm like an ant in terms of that.

Bob Cho

Yeah.

Bob Cho

So there's just not enough time to learn everything.

Bob Cho

So I have to distill a lot of stuff and get focused as well and then say no to a lot of the other things that are worthless to me.

Bob Cho

So I have to say yes to the growth part and the learning part and everything and then specify what is I want to learn.

Bob Cho

Here and there and everything.

Bob Cho

So it's a continuing process.

Host

So that leads me to another question real quick because I saw on your resume that you had like an EEG certificate, right?

Bob Cho

Correct.

Host

You studied the eeg?

Bob Cho

Yeah, I studied at the EEG Institute, which is like one of the premier EEG training, so from some of the pioneers in eeg.

Host

So this idea of like being more tapped into like theta waves for a person who is like either ADHD or just like more of the daydreamy curiosity type person that place of hypnosis will take you to.

Host

And so I feel like when I hear people talk about like being super curious, super daydreamy vision, I imagine their brain being a little bit further down there, you know, and then that would in my mind explain the stuttering at least a little bit as well, where it's like there is some sort of disconnect between this beta brainwave of being engaged and critical and using the analytical mind.

Host

But as you learned to develop that, you had a.

Host

You ended up having a very, very well integrated brain.

Host

So I'm.

Host

I'm very interested in having an integrated brain because mine was almost backwards where like I am super just like rational, analytical and.

Host

And I had to kind of develop my true curiosity a little bit later in life.

Host

So I would, I would say it wasn't till I was like 25 that I was really like, let.

Host

Allowing myself to experiment, as you say, you know, allowing myself to look into the things that gave me joy that I was interested in and building that sense of curiosity, you know.

Host

So I'm curious if you have any thoughts about like your specific brain and the idea, the idea of like even these Renaissance thinkers having these real integrated brains is part of what my book is about.

Host

So that's kind of what I'm bringing it up.

Host

It's like the idea of having a really well balanced brain between rational and imaginative, between intellect and imagination.

Bob Cho

Yeah.

Bob Cho

So our brains, and I would even go to go so far to say our bodies are integrated if we understand it.

Bob Cho

So understand like we talked early on, the feelings with our own body and also the biological processes and so forth.

Bob Cho

And I think that takes both curiosity but also rational thinking.

Bob Cho

Both are very important and in being curious and wanting to know.

Bob Cho

And even like Guck, you mentioned the imagination part imagining like what's happening.

Bob Cho

I think it's important to, to be able to use the logical side and being able to break down the components in terms of understanding as well.

Bob Cho

You know, how does this work?

Bob Cho

How does this work?

Bob Cho

How does this work?

Bob Cho

So with me starting with, with being curious, then, then I'll go to logical.

Bob Cho

So I wanted to know.

Bob Cho

Like for example, I studied in a weekend.

Bob Cho

I wanted to look at aikido.

Bob Cho

So aikido is a Japanese martial arts.

Bob Cho

And it's been around for a little bit.

Bob Cho

Not like some of the ancient arts like jiu jitsu and things like that, but aikido.

Bob Cho

I looked at it by starting off with curiosity.

Bob Cho

How does aikido really work?

Bob Cho

Then I had to go to a lodge.

Bob Cho

I broke it apart in terms of its own parts.

Bob Cho

And there's three wheels that are key.

Bob Cho

So you have a small will.

Bob Cho

So like do doing a twisting movement like this in order for a person.

Bob Cho

So like that.

Bob Cho

There's also a larger wheel like this.

Bob Cho

So when the person's coming at you, you can go and you turn like this and they'll flip over.

Bob Cho

Then there's a wheel like this, like turning this kind of will, so you can use that and then spin a person around.

Bob Cho

So understanding those three wheels, you understand aikido, period.

Bob Cho

So you just work within those three wheels.

Bob Cho

And the same thing with a lot of other stuff like in Brazilian jiu jitsu and judo and some others, you understand joint movements.

Bob Cho

So like right here you have this joint here.

Bob Cho

So all you have to do is put like here and push down here.

Bob Cho

You're going to be able to go.

Bob Cho

So you focus here at every angle here, here, like that, so you can take control of that.

Bob Cho

And so I look at in terms of logical, how the body systems work and everything like that, put together how physics works.

Bob Cho

And so that's a logical slide.

Bob Cho

But I had to be curious.

Bob Cho

I had to start off with curiosity.

Bob Cho

How does this work?

Bob Cho

I had to ask a lot of questions.

Bob Cho

And questions are very important for curiosity.

Bob Cho

So anything you want to know, start with questions and then you can go deeper into that and understanding that maybe you have to understand, read a lot of other things.

Bob Cho

I studied human physiology.

Bob Cho

I studied both classical physics, which we call Newtonian physics, and gravitational physics and quantum physics and all this kind of stuff.

Bob Cho

So just being curious in all those different areas just led me in terms of breaking down even martial arts techniques.

Host

And so then you did the Marines, then you did lapd.

Host

And then how did you kind of move into this coaching, public speaking role?

Bob Cho

Yeah, I think I've always done something like that in terms of coaching.

Bob Cho

I like helping people and like teaching and all that kind of stuff.

Bob Cho

Whether it was teaching women self defense or even like when I had my businesses, I had an advertising, marketing firm back in the 90s and I had a lot of employees and I, to me they were like there that I can teach them, I can coach them and everything like that.

Bob Cho

I didn't move into a professional coach, but I could still coach people and help them to develop and become their best.

Bob Cho

And I took a lot of that stuff.

Bob Cho

And then after I sold my business, I went back to school, got my master's in psychology and also studied hypnosis at Hypnosis Motivation Institute which is a year long school in Tarzana and then did Bobby Spade in Vegas and some other places.

Bob Cho

And then I met a guy named Thomas Leonard.

Bob Cho

So Thomas Leonard, he was a founder of Coach U and then also icf, International Coach Federation.

Bob Cho

He passed away.

Bob Cho

Gosh, it's been, has it been almost 20 years or something like that?

Bob Cho

So.

Bob Cho

But he passed away of a massive heart attack.

Bob Cho

Now here's an interesting guy.

Bob Cho

He came from the world of finance.

Bob Cho

He was a certified financial planner that went into the coaching arena.

Bob Cho

He developed his own techniques and all this kind of stuff.

Bob Cho

But he was running ICF which is like the foundational certification for coaches across the world.

Bob Cho

He started ICF and Coach U, which was like the very first official coaching organization while living in an rv and he traveled in his RV and did that kind of stuff.

Bob Cho

And it wasn't until he, he moved to Arizona with his partner and they bought a condo, he was ready to settle down.

Bob Cho

He ended up dying of a massive heart attack and yeah, but still he didn't allow living in RV to help for him to start that major organization.

Host

And that's crazy.

Bob Cho

Yeah.

Bob Cho

So we could be wherever we're at and we think, well, we may not have this and that, but if you have an idea and you're curious about, like want to make changes, go out there and, and, and test it out, see, see where it takes you.

Bob Cho

Listen to people, ask more questions and become curious and eventually you can have a seed that boom.

Bob Cho

Something that's going to change the world again.

Bob Cho

We talked earlier about uncertainty.

Bob Cho

Well, we don't know what's going to be happening in the future, but if you have an idea and you put it out there, that idea may change, may have a ripple effect.

Bob Cho

Like what Thomas did with International Coach Federation.

Bob Cho

People are going through that and there's a lot of other coaching organizations that teach people how to get certified.

Bob Cho

They go, they teach year long, but they started with this.

Bob Cho

Just like ChatGPT has created a lot of different businesses.

Bob Cho

So your idea may be the seed that launches a lot of other Ideas and you never know.

Host

So let me ask you then, when you were doing your master's degree and doing a year long hypnosis, which is definitely not easy, what was the idea you had at the time?

Host

Like, I know that you're curious, I know part of it is the curiosity, but I feel like the logical part had to also have something in mind with what you wanted to do with it.

Host

Did you plan on being Bobby Spade?

Host

Was that like the new career choice you wanted to take?

Host

Or what was, what was no motivation there?

Bob Cho

Yeah, so I think Bobby Spade was more of an accident.

Bob Cho

It was like, okay, I didn't plan on that.

Bob Cho

My, my, my goal was to go out there and teach what I've learned.

Bob Cho

Being on stage was a natural offshoot of that.

Bob Cho

And I came across a friend, one of my friends, who is a hypnotist, and he said, well, have you thought about doing stage hypnosis?

Bob Cho

I said, no, I hadn't thought about doing stage hypnosis.

Bob Cho

And he says it's a great tool to get, to draw people in for you to teach people about hypnosis, but in a really fun way where you get to bring people up on stage.

Bob Cho

So I said, okay, let me give that a go.

Bob Cho

And that's how Bobby Spade was born.

Bob Cho

So it wasn't something I thought about, but it was something that all of a sudden happened from somebody else's input of an idea.

Host

I have one question then.

Host

As a former hypnotist, I know that there's a process behind choosing people in the audience as volunteers that are more suggestible.

Host

Will you enlighten us real quick on that?

Bob Cho

Sure, yeah.

Bob Cho

So as a stage hypnotist, we do certain tests and everything like that to make sure that like certain audience members, we want to see how people respond.

Bob Cho

So we do what's called suggestibility tests, number one.

Bob Cho

Number two, and what a lot of people don't know is that as a stage hypnotist, I had somebody out there because I couldn't scan everybody.

Bob Cho

So they would go and they would look at people in terms of how they respond and they would point them out.

Bob Cho

So those are people I would invite onto stage.

Bob Cho

And usually I would have more women and a few guys, but more women only because it's weird.

Bob Cho

But a lot of guys will tend to follow the women in terms of like what they do.

Bob Cho

And I know that when people come up on stage, they want to be there because maybe they had this subconscious thing of wanting to perform form in some way or another.

Bob Cho

And I knew that so once I invited those people on stage, I would do more tests and everything like that to make sure that they're really suggestible enough to keep them there.

Bob Cho

So I would have plenty of people.

Bob Cho

Then I would send everybody else back down that.

Bob Cho

Then I would pick those few people and then continue that.

Bob Cho

And I would always start with women.

Bob Cho

And people would look at that, and they would follow.

Bob Cho

So you're studying sociology, including in social psychology.

Bob Cho

So people would look at other people in terms of what to do.

Bob Cho

So they would follow that.

Bob Cho

So I would find the most suggestible person, and they would follow that along.

Bob Cho

And we see this in other areas as well.

Bob Cho

For example, in a lot of churches, like evangelical churches and things like that, you see people.

Bob Cho

The same kind of thing.

Bob Cho

The preacher would bring people up and they would do certain things we do in hypnosis.

Bob Cho

We call a lot of what they do a shock induction.

Bob Cho

So we do.

Bob Cho

Like an example is in a church, they would put the hand down like this right here.

Bob Cho

But this is after they watch somebody else to do it.

Bob Cho

Put the hand here, and you got the power of Christ on, you know, like this.

Bob Cho

And a person would stiffen up.

Bob Cho

So that's.

Bob Cho

That's a shock induction.

Bob Cho

I did the same thing.

Bob Cho

I would do a shock induction, and a person would stiffen up and do that kind of stuff.

Bob Cho

And then I would do, like, hypnotic demonstrations and put a person across a chair and everything like that.

Bob Cho

But they already had in their mind that this was going to happen because they may have seen it in the past.

Bob Cho

People follow what other people do.

Bob Cho

This is an inside secret that there's a lot.

Bob Cho

We do it subconsciously all the time, throughout the day.

Bob Cho

We watch other people and then we take cues from.

Bob Cho

From those other people in terms of what to do and.

Bob Cho

Or just don't do anything.

Bob Cho

If we don't find cues, for example, in a crowd, we watch other people, and other people are watching other people, and we see some bad thing happened.

Bob Cho

But in a crowd, people don't take action because they're looking around and they don't want.

Bob Cho

They don't want to be the one to stand out.

Bob Cho

Until somebody stands out and takes action.

Bob Cho

That's a cue.

Bob Cho

Then other people will come in and take action.

Bob Cho

Same thing in stage hypnosis.

Bob Cho

Same thing in churches.

Bob Cho

Same thing throughout life.

Bob Cho

We look for cues from other people.

Bob Cho

And that's one of the secrets that I understood as a stage hypnotist.

Bob Cho

And I think we need to understand it in terms of life as well.

Bob Cho

We take cues from others, but you could be the one getting out there and setting the cue.

Host

Exactly, exactly.

Host

And that's a big part of my studies as well.

Host

Sociology and having what I'm calling my book the Self Regulated Society.

Host

Society of coaches, managers, teachers, leaders that are able to set that example, are able to give those proper cues in many different regards.

Host

Like how do you respond when someone argues with you?

Host

How do you respond when you're disrespected?

Host

How do you respond when things aren't going your way?

Host

Even my kid being 14 in freshman high school, it's like teacher gets frustrated and they lash out.

Host

Teacher gets overwhelmed and they do this.

Host

But it's like those are not the proper things that they should be learning.

Host

And the teacher doesn't think about that as a part of the learning.

Host

It's like, well, I'm a math teacher and I'm teaching my kid math.

Host

And say, well, you're also teaching your kid how to handle frustration.

Host

You're teaching your kid how to, how to have respectful communications.

Host

You're teaching your kid all these different things as a teacher as well, Correct?

Bob Cho

Yeah.

Bob Cho

And school is an interesting thing, especially regarding teachers and everything like that.

Bob Cho

And we as a society, and we see this in business and so forth, called the Pygmalion effect.

Bob Cho

You probably heard about that.

Host

I've heard of it.

Host

I can't remember what it is right now, I'll be honest, but I.

Host

Definitely sounds familiar.

Bob Cho

Yeah.

Bob Cho

So in a Pygmalion effect, and there's been movies, I think it was My Fair lady starting, Audrey Hepburn.

Bob Cho

So basically what it is, is expectations.

Bob Cho

So what we as a person believes about another person, we will subconsciously look at this person a certain way, whether they're a person that we see as a genius or we see them as less than we will act, we will act towards that.

Bob Cho

And teachers do this on a subconscious basis if they don't understand this effect that they would have on a person.

Bob Cho

So there was a study, the Pygmalion, that was done back in the late 60s.

Bob Cho

And the researchers looked at teachers and the teacher.

Bob Cho

So like a teacher was told that this group of kids are like high level geniuses.

Bob Cho

This group of kids, they're just not that good.

Bob Cho

So that what the teachers were told, the expectations, and at the end of the semester, these high level kids, they got much better and these other ones went lower.

Bob Cho

And it turns out that it was all made up, what the teachers were told and what they expected.

Bob Cho

Basically they were part of the study.

Bob Cho

So what we expect of others, including that teacher we will do things and lead them down a certain way.

Bob Cho

So we have to understand that about we expecting on our own selves, but also of others, whether we're a coach or teacher or anything like that.

Bob Cho

We have to expect higher of every single person because we will take those kind of actions towards that.

Host

Yeah.

Host

That even brings in the labeling theory, which is what we call it in sociology, you know, is like where.

Host

Yeah.

Host

We're creating labels for these people that are, that are just not serving them in any sort of way.

Host

You know, just like your label of, you know, moron.

Host

I hate to even say, yep, yeah, it's so silly, but yeah, it's like.

Host

And, and that there's lots of different things that go along with that.

Host

There's lots of little micro actions, you know, how much attention that kid is getting, you know, the sort of subconscious facial expressions that they're perceiving from, you know, that teacher is a scowl or is it a smile and things like that are all affecting that kid and that kid's development.

Host

And I just think that teachers necessarily think about it like that.

Host

And so they do try to find these labels and then, and then it becomes hard for a kid.

Host

Imagine you're a kid who, you know, has not generally performed well, but you would like to change your stars, you'd like to turn things around.

Host

But now your teacher has always been treating you like this kid who's lesser than.

Host

That's a hard thing to break out of.

Bob Cho

Yeah.

Host

As well as the label.

Bob Cho

Yep.

Bob Cho

I, I can.

Bob Cho

And, and by the way, the term, because of my IQ, my very first IQ test was 70 and, and back then they didn't look at the outside circumstances that actually led to it, the stresses and everything like that.

Bob Cho

And well, I didn't understand until later on and wasn't until I was, I believe, 34 years old, I retook the IQ test and I scored a 156.

Bob Cho

So.

Bob Cho

So I went from, from being that moron to, to a genius level and eventually I was a member of Menza, but it wasn't my thing.

Bob Cho

So.

Bob Cho

Geez.

Host

Yeah, that's, that's crazy.

Host

So you've been working with clients most of this time, you said.

Host

And so I guess kind of a hard question, kind of a big question.

Host

But obviously we deal with resistance in clients.

Host

You know, an op, we have, we have certain statements that help us get through resistance and things.

Host

I'm just kind of curious on a general level, what have been some of the things that you've learned over the time that have Allowed you to overcome resistance with any sort of clients that you've worked with, people that are struggling to accomplish change.

Bob Cho

Yeah, I think early on I would use a lot of data and stuff like that.

Bob Cho

And it turns out that it didn't work.

Bob Cho

It didn't resonate with them.

Bob Cho

So I shifted back and I started rereading Milton Erickson and some of the stuff that he did.

Bob Cho

I have a whole shelf full of Milton Erickson, folks.

Bob Cho

Milton Erickson was very famous wizard of the West.

Bob Cho

Yes.

Bob Cho

So I started using metaphors and stories and everything to get into the person's subconscious mind.

Bob Cho

That helped to influence them to break through the resistance.

Bob Cho

And so once I realized that we as humans, data doesn't resonate with us, but the narrative does.

Host

By data you mean like what to eat, how to work out, how to.

Bob Cho

Work out, or according to the percentage of this and all this kind of stuff.

Bob Cho

Yeah, people don't resonate with that because it doesn't go into the brain.

Bob Cho

Now, having said that, if a person is a very.

Bob Cho

Well, if they're very intellectual and very logical, that tends to work with a lot of those people.

Bob Cho

But for the most part, stories work amazingly well.

Bob Cho

So stories that relate to the person, that's reason I tell a lot of the people that go into coaching and otherwise have a number of different stories, but you want to have something that relates to that person that you're working with.

Bob Cho

So now they go into that.

Bob Cho

They have an understanding of where they need to shift.

Bob Cho

It gets into them on emotional basis versus trying to tell them what they should or shouldn't do.

Bob Cho

That doesn't work.

Bob Cho

It doesn't work at all.

Bob Cho

They'll shut down and they'll regress and they just won't listen.

Bob Cho

You need to open them up.

Bob Cho

And I found that using stories and metaphors and things like that always work because now you're breaking through that resistance.

Bob Cho

And I've done it with hypnosis clients.

Bob Cho

I learned a lot about resistance and with especially with people that have a fear of hypnosis.

Bob Cho

So I had to educate them and what it was beforehand instead of going right into the hypnosis where they were resistant to educating them on what it really was.

Bob Cho

And I use stories and things like that.

Bob Cho

Just tell them that hypnosis is not sleep.

Bob Cho

It's more if focused concentration.

Bob Cho

So.

Bob Cho

And so I would tell them that if you're truly intelligent and you're intelligent.

Bob Cho

Right, I said, and using focus, concentration, you'll be much better.

Bob Cho

So if you're an intelligent and focused person, you'll do really well because they're.

Host

Thinking if they're intelligent and focused, they're going to not be able to get hypnotized.

Host

And you're flipping it on them.

Host

Yeah, yeah.

Bob Cho

Yep.

Bob Cho

Yeah.

Bob Cho

Yeah.

Host

That makes a lot of sense.

Host

Like that pre.

Host

Framing is incredibly important to that.

Bob Cho

Yeah.

Host

So I am curious about.

Host

You have this huge, huge resume.

Host

Right.

Host

And so when you're, let's say, trying to get a client or telling someone what you do, trying to really, like, sell your services, how do you give some sort of elevated pitch that is not egotistical and listing out a giant list of things?

Bob Cho

Yeah.

Bob Cho

So it.

Bob Cho

So in terms of like me telling people like, what I do, I always start like with.

Bob Cho

With a question.

Bob Cho

And my resume is not on my elevator pitch at all.

Bob Cho

My focus is, is.

Bob Cho

Is on the person.

Bob Cho

And like any.

Bob Cho

Anything like you mentioned being curious.

Bob Cho

So I would ask a person a question that was.

Bob Cho

That's.

Bob Cho

And.

Bob Cho

And based on the answer on their question, question, as I get to know them, then I would bring in in terms of what I do that can help them or help somebody else that they know.

Bob Cho

So I would ask them, for example, have you or anybody else had like this issue?

Bob Cho

And I would listen beforehand, listen.

Bob Cho

And they've already told me their issue.

Bob Cho

I think it's in people that, for example, are mentalists.

Bob Cho

They're very observant.

Bob Cho

So observation.

Bob Cho

And if you, as a coach, you can help that person by feeding back to them what their issue is.

Bob Cho

So like, if you or somebody else that you know, has the issue, this issue, and they don't know that they told me that, or I will listen, look at their body language.

Bob Cho

Then what?

Bob Cho

I'll ask them that question.

Bob Cho

I said.

Bob Cho

Then I would say, okay, here's my card or just call me or I have my QR code.

Bob Cho

Then I would lead them in terms of that specific issue.

Bob Cho

But again, I have to listen for that in terms of that.

Host

That's a really good answer, actually.

Bob Cho

Yeah.

Bob Cho

Because I think a lot of people don't listen.

Bob Cho

They don't look at the person.

Bob Cho

They have a standard thing that they say to everybody.

Bob Cho

And I don't think that really works very well.

Host

And yeah, I find myself, me and my wife call it mouth vomiting because it's not literal vomiting, but it's like you.

Host

You just open your mouth, some random stuff comes out.

Host

Because we do so many diverse things.

Host

My wife's got like three jobs and she studies a million different things and she's always educating herself like me.

Host

So when someone comes up to like, oh, what do you do?

Host

It's like, it's always a different answer, you know?

Host

And so I've been like, we've both been in this place of like, I just, I just like to feel better about how I respond to that question of like, what do I do?

Host

And when I have such a diverse.

Host

Without being like, well, I'm, you know, working on a book and I'm doing this podcast and I'm doing this and I'm getting my master's degree.

Host

And then all of a sudden it's like someone's kind of overwhelmed and it sounds like I'm kind of just bragging on myself.

Bob Cho

Yeah.

Bob Cho

Somebody asked me what I do, then I would basically go back to them and everything like that.

Bob Cho

I always like to try to make it about the other person because at the end, all this kind of stuff that I'm learning and all the certifications I've had and all the education I have.

Bob Cho

I actually have two PhDs, one in clinical psychology and one in neuropsych.

Bob Cho

Studied neuroscience, had postdoc in neuroscience, and currently studying physics, so working towards my PhD in Physics as well.

Bob Cho

Because I like to learn.

Bob Cho

I'm curious.

Bob Cho

But all this kind of learning and everything I've read and all that kind of stuff is meaningless to the person.

Bob Cho

All they care about is how I can help them.

Bob Cho

And the only way I can do that is to listen to them, have them give me their resume, their information, everything like that.

Bob Cho

I'm.

Bob Cho

If I can pull out what I've learned and all this kind of stuff that can help them, then that's what's important.

Bob Cho

It's not about me, it's about them, period.

Host

So would you say that you.

Host

I can say that I learned that the hard way.

Host

I can 100% attest to that.

Host

And I really resonate with what you were saying before with, you know, people not resonating with the data and it actually being, in my opinion, more detrimental to be what's called the advice monster and giving people adventure advice because ultimately not only do they not.

Host

Does it not resonate with them so they don't really do it, but then they end up beating themselves up about not being able to do it.

Host

They feel like, oh, well, he gave me, oh, he gave me this personalized meal plan that was just for me.

Host

He spent his time on it and I can't even follow it.

Host

I'm not self disciplined.

Host

I, I, I.

Host

All the, and then all these labels, all this identity stuff around the fact that they couldn't follow the meal plan that I gave them, when in reality, it's like I never really actually connected with them and helped them find a why for it.

Host

I didn't even need to give them a meal plan.

Host

I could have just talked to them, them about what's their reason for this.

Host

And when I started asking questions as opposed to giving advice, my whole business changed, turned around and everything, and I was getting a lot better results with everyone.

Host

So I guess my question is, did you have to learn that the hard way?

Host

Did you have to kind of give people the data and you're like, why is this not working?

Host

And deal with the frustration?

Host

And then is that kind of what potentially led you to doing more schooling and more certifications and stuff?

Host

Was understanding this stuff better?

Bob Cho

Yeah, well, learning.

Bob Cho

Learning about people, I think is very important and having, like, a lot.

Bob Cho

A lot of different knowledge.

Bob Cho

But I think a lot of people who are experts get caught up into the expert paradox where what we learn.

Bob Cho

And because it's commonplace around us, right?

Bob Cho

And because it's commonplace around us, we think it's.

Bob Cho

It's everywhere.

Bob Cho

So we would spurt out stuff that for us is like, okay, this is, like, down here for them.

Bob Cho

They have no idea.

Bob Cho

And, yeah, so I have to, like.

Bob Cho

I had to backtrack off that.

Bob Cho

I had to go back to a beginner's mindset, especially when I'm dealing with people and tell myself, they don't know what I know, I don't know what they know.

Bob Cho

I have to ask questions to understand where they're at.

Bob Cho

I can't just throw stuff out.

Bob Cho

It doesn't work.

Bob Cho

And I've told other experts the same way.

Bob Cho

I said, imagine yourself, you're now in the Amazon jungle, and you come across like a tribe of people there.

Bob Cho

They know what they know about what's going on there.

Bob Cho

You don't know what you don't know.

Bob Cho

You may even have a PhD, but you don't know what you don't know.

Bob Cho

And they try to show you all this kind of stuff, but it goes over your head because for them, it's commonplace for you.

Bob Cho

You're a beginner, you're an infant in a lot of cases in that environment.

Bob Cho

So they would have to teach you as if you were an infant again, at that basic level, for you to start learning of how to survive in that environment.

Bob Cho

Well, we as experts, we have to understand that.

Bob Cho

That the people we're dealing with, unless they have a lot of education in that arena, they don't know what you know.

Bob Cho

So we have to go back down here.

Bob Cho

And the only way to do that is be curious enough to discover that person and where they're at and what they're dealing with and what they know.

Bob Cho

And then you can take your knowledge piece by piece at that beginner's level and just help them just enough.

Bob Cho

Not this much, just enough that they can utilize that one piece of thing that will help them move forward.

Bob Cho

Then you can add on to that, but you can't throw everything at them.

Bob Cho

And so I had to learn that way myself, to back off with everything.

Bob Cho

I know people don't care about all this other stuff.

Bob Cho

All they care about is what I know that can help them specifically and.

Host

How much you care.

Host

So asking those questions, but also show care as well.

Host

Yeah, see, that.

Host

See, that's.

Host

That actually answers my other question that I was going to ask you too, because I'm curious about this place of feeling confident enough to work with people that you've not in fields in which you've not worked.

Host

So, like a CEO, you know, or a firefighter, first responder, you know, I know you've been in the military, but for me, it'd be like, military as well.

Host

These are people that I have no experience in their field, but yet I want to be, like a peak performance consultant.

Host

And so I have to be able to show up in those fields and feel confident and not deal with imposter syndrome.

Host

And so I actually kind of think that you can.

Host

You can chime in, but I feel like that may be a good method.

Host

It's like, okay, well, I don't need to try and prove myself.

Host

I need to try to get to know them and figure out a way that I can provide a solution to their problems or a service or be of value.

Bob Cho

Yeah, I think people get caught up in.

Bob Cho

And we see this in industry.

Bob Cho

Like, if you don't have experience in our field, we're not going to hire you.

Bob Cho

So you need experience, even though you may have experiences in other areas, but they want experience.

Bob Cho

Like, you've worked in this industry and doing this kind of stuff.

Bob Cho

The problem with hiring those kind of people is they get caught up in the same mindset and they're unable to grow.

Bob Cho

We see, like, industries falling apart and the average major corporation dies after, what, 25 years because they have been unable to change.

Bob Cho

It takes somebody coming outside with a different outlook or a different way of looking in order to make shifts.

Bob Cho

We think about, like, the story of Henry Ford.

Bob Cho

And typically automobiles back in the day were made one car at a time.

Bob Cho

They were handmade One car at a time.

Bob Cho

And he looked outside of the automobile industry where they did the packing, the grocery like pack industries where they had the lines where people would just pack all the way down through and came out with the final product all boxed up and everything like that.

Bob Cho

So he did the same thing with making automobiles.

Bob Cho

Prices dropped down.

Bob Cho

He shifted a whole industry.

Bob Cho

And in terms of like with you with peak performance, it's the same way you have experiences in other arenas.

Bob Cho

And even in peak performance, we're all humans.

Bob Cho

So those experience that knowledge and everything you have can help other in other arenas.

Bob Cho

In a Special forces arena, you don't have to have been in special forces, but you have knowledge that can help a special forces person in terms of their mindset and help them to grow.

Bob Cho

And those are usually people that are open and same thing working with CEOs.

Bob Cho

Again, they're still humans.

Bob Cho

So they may be locked into one way of thinking, but you bring in a different perspective that can help them to going higher.

Bob Cho

Because they may be stuck at a plateau based on what they've already experienced, their knowledge and in their industry.

Bob Cho

But you bring in something that's going to take them here, that's going to be the breakthrough which is very important.

Bob Cho

And then plus your own experiences in life and what you've gone through will count as well because you're unique and your uniqueness can help somebody to have major breakthroughs.

Bob Cho

So yeah, utilize that.

Bob Cho

And we have to realize those are kind of gifts that we possess as we continue to learn and so forth.

Bob Cho

And like with you, Todd, you, you have a lot of different perspectives and you're continuing that.

Bob Cho

And I don't have what you have.

Bob Cho

So you have a lot to teach, including an area of peak performance.

Host

I appreciate that.

Host

That's, that's very good insight.

Host

And, and I like the fact that you said they're all humans as well.

Host

So it's like that commonplace of, okay, I may not understand what it's like to be a special forces officer, but I do understand how to be human.

Host

Like I have studying the human experience and groups of humans and, and things like that with sociology and psychology and the mind.

Host

And so that is a.

Host

Yeah, a big part of everything that I'm studying.

Bob Cho

So.

Bob Cho

Yep, thank you for that.

Bob Cho

You're welcome.

Host

With us moving forward into not only needing to adapt faster than ever with the changing tides, we also have to be able to maintain some sort of autonomy with our thinking.

Host

Away from influence, away from addiction, away from dysregulation, away from distraction.

Host

And I'm Curious.

Host

What comes to mind amongst your many tools, you know, for people to be able to maintain a sense of autonomy and if they do have a mission, to be able to stay on track and to avoid all those things.

Bob Cho

So you mentioned our why, and I think that needs to be put on a forefront and put it on a board somewhere, like, have it written down right in front of you and go back to that, have that understanding.

Bob Cho

And everything that you do, everything that you learn, every experience you engage in should be connected to that, that why, that personal mission and so forth.

Bob Cho

And once you start gravitating away from that and you have people pulling you here and there and there and there, it's important to have another.

Bob Cho

So you have your why.

Bob Cho

But there's also a key word I don't think a lot of people use, and that's the word no.

Bob Cho

So you have to learn to say no.

Bob Cho

You say yes to the things that connect with your why.

Bob Cho

You say no to everything else.

Bob Cho

People will pull you, pull you, pull you, pull you in different directions.

Bob Cho

And you may have some cultural issues or certain guilt, like, well, you know, like so and so wants me to go do, do this and do this and do this.

Bob Cho

Well, you got to learn to say no.

Bob Cho

I can remember when I stopped drinking years ago when I was with lapd.

Bob Cho

I stopped and some of my friends went, I go out with them and they would offer me beer, and I said, nope, nope, I don't do that.

Bob Cho

And he said, oh, you teetotaler.

Bob Cho

And all that kind of stuff.

Bob Cho

They were trying try to cut me down.

Bob Cho

I said, I stuck with my guns.

Bob Cho

I knew where I wanted to be.

Bob Cho

And that wasn't that.

Bob Cho

I did not need those kind of things, and I knew better ways of raising my own self up.

Bob Cho

So I stopped doing that kind of stuff.

Bob Cho

I was not influenced.

Bob Cho

I said no.

Bob Cho

And to this day, I learn to say no more often.

Bob Cho

And I say yes to the things that connect me with where I want to move forward too.

Bob Cho

And yeah, so I don't go to parties and I don't do this and I don't all these other kind of things.

Bob Cho

So that's.

Bob Cho

That's what's helped me.

Host

So in terms of connecting to your why, you know, we've both done the NLP course, and last time we talked, I remember we even went through like, a little exercise of imagining what your life would be like and let's say three years from now.

Host

And imagine, you know, it's.

Host

It's ideal.

Host

Like, imagine you've built the business to where you want it to be.

Host

Imagine that you have the podcast guest that you want to have on that you, you're published in whatever journal you want to be published in or magazine or your book is on the shelf of what bookstores and, and to really like let yourself go there.

Host

And I think that when you say you have to have that vision, you have to have that.

Host

Why?

Host

I think that at best, maybe somebody might have it written down, but not necessarily have visualized and fully embodied.

Host

It can picture what it looks like and it feels very real to them, very visceral.

Host

And so yeah, I kind of wanted to talk about that process of visualization because I know that visualization is important to you to make that vision more real.

Host

How do you make that vision more real?

Bob Cho

Yeah, so what we want to be able to get to.

Bob Cho

So we want to make sure that we use all our senses.

Bob Cho

That's very important.

Bob Cho

Not just the visual part of it, but even with the visual, we want to be able to expand that out and we look at what's called an nlp, the sub modalities of each one of these.

Bob Cho

But I'm just going to make it a little bit clearer and not use words like that.

Bob Cho

So on the visual part, I want to look at it like the way you look at right now in terms of your environment.

Bob Cho

You see, you see what you see the colors make it three dimensional all around you, as if you're in that experience.

Bob Cho

And then darker.

Host

Bright.

Bob Cho

Yeah, dark or bright things like that.

Bob Cho

And then the auditory, the same thing.

Bob Cho

And the kinesthetic, your physical body is.

Bob Cho

You're, you're actually in it.

Bob Cho

And even the smells and the taste, you're actually in that environment three years from now.

Bob Cho

And you want to specify what is that date three years from now?

Bob Cho

What is it that you're actually doing and where you at?

Bob Cho

Are you in your new home?

Bob Cho

Are you doing your work?

Bob Cho

What does that look like?

Bob Cho

What does that environment look like?

Bob Cho

What does it sound like?

Bob Cho

What does it feel like?

Bob Cho

Is it.

Bob Cho

Maybe you smell like baked goods.

Bob Cho

You can smell.

Bob Cho

Maybe you just had a breakfast you haven't had before.

Bob Cho

Maybe you're in another country and you're vacationing, but you want to be at that specific date, that whole environment.

Bob Cho

Use all your senses to be involved in that environment.

Bob Cho

Now there's another thing you need to look at as well, because that's never going to happen until you understand your current reality.

Bob Cho

Where are you at right now?

Bob Cho

Because if you don't understand the truth of where you're at now, this Is not going to happen because you may put your mind like, okay, my current reality, but you may lie to yourself.

Bob Cho

You need to be truthful with yourself.

Bob Cho

Your current reality.

Bob Cho

Now you see what's going to be happening in the future in your current reality.

Bob Cho

Now we're going to go back to the future, and you're going to backtrack.

Bob Cho

You're going to think about, okay, what did I do the week before in order to get to me to where I got to, and what did I do the week before all the way back down to your current reality.

Bob Cho

So now, in essence, have a roadmap that you're going to now move forward on.

Bob Cho

So this is the action I have to take tomorrow or this afternoon from where you started.

Bob Cho

This is the next step I'm about to take.

Bob Cho

Next step, next step.

Bob Cho

Now, having said that, because of uncertainty, we don't know what's actually going to happen yet.

Bob Cho

If you have a roadmap, you can make adjustments.

Bob Cho

This is where you.

Bob Cho

You mentioned earlier about being flexible, being adaptable.

Bob Cho

So when something happens, we need to be flexible.

Bob Cho

But you're still moving forward towards making that happen.

Bob Cho

It may not be exactly the same yet.

Bob Cho

It may be better.

Bob Cho

You have something to focus on on terms of that.

Bob Cho

You're moving forward towards that thing, but you're doing it in each present moment.

Bob Cho

Each present moment.

Bob Cho

And again we will come, like, in each moment, we're going to come to a different path, different paths.

Bob Cho

We may have, like, this path, this path, this path.

Bob Cho

We make this decision, this decision, this decision, this decision.

Bob Cho

So we have to look at which decision is going to be the best that's going to be focused on our why we take that path.

Bob Cho

We take this path, we take this path.

Bob Cho

So it's not like a straight line, but it's going to be like this, like this, like this all the way through till you eventually get there and just realize that.

Bob Cho

And I enjoy that.

Bob Cho

I don't want things certain.

Bob Cho

I don't want things to be like, boom, boom, boom.

Bob Cho

I want to go through these different challenges eventually going to get me there.

Bob Cho

To me, that's fun.

Host

So do you believe in the flip side also of really, like, allowing yourself to do some of the shadow work?

Host

Which I guess would be like, okay, if I don't do this in three years, this is what I'm going to feel.

Host

I'm going to be disappointed in myself.

Host

I'm going to be in the same place I am now because I feel like a lot of sales scripts will take people through that and nlp, personal breakthrough session or whatever might take people through that.

Host

And so do you think that that's a necessary part of the process as well, is to truly allow yourself to feel what it would feel like if you don't accomplish this thing and you never accomplish this thing?

Bob Cho

Sure.

Bob Cho

I think if.

Bob Cho

If it's set up right at the beginning and really having a person in embracing that why, I think all that others, including the fear, what will go away, especially if they stay on track.

Bob Cho

Because the truth is, your why could be what you're already involved in right now, what you're doing in a moment.

Bob Cho

So once you understand that you're what you're doing, your why right now, you're going to have this goal, you're going after.

Bob Cho

But if you do your why in a moment, I think that that goes away.

Bob Cho

Now, having said that, yeah, I think if we take a person through that process and what if you get off track in terms of your why?

Bob Cho

Where would your life be?

Bob Cho

What would it be like?

Bob Cho

Imagine that part that may force them to get back into that, staying on track with their why.

Bob Cho

And I like to tell people that we're all going to have, like, certain goals and objectives and outcomes and all this kind of stuff, but it's most more important, like, yeah, you may not have the same outcome in three years, but if you're still on track with your why, even if it's a different outcome where you.

Bob Cho

What you're feeling is still going to be the same as if your previous outcome and you have this outcome as long as you stay true to your why all the way through.

Bob Cho

Because I love that.

Bob Cho

Yeah, because things change anyway.

Bob Cho

Uncertainty.

Bob Cho

We talked about that.

Bob Cho

Chaos theory talks about it as well.

Bob Cho

And Edward Lorenz, who created chaos theory and butterfly effect and all that kind of stuff, and he talked about that.

Bob Cho

So something on the outside may happen.

Bob Cho

We don't know.

Bob Cho

Like, we may have our path, but something may affect that path and so forth.

Host

Like one little idea in a book.

Bob Cho

One little idea in a book, and it takes you.

Bob Cho

Oh, my gosh, yeah.

Bob Cho

And look at your own path.

Bob Cho

Look at all the things that affected you, that led you to where you're at now, interviewing me on your podcast, and then what's going to be happening in the future, all this kind of stuff.

Bob Cho

And you think back going back to high school, would you have thought about, like, you would be doing something like, where you're at now?

Host

Not at all.

Host

Not at all.

Bob Cho

Not at all.

Host

I thought I was going to be a personal trainer, strength coach, like yeah.

Host

And some sort of college gym or something.

Bob Cho

Yeah, yeah.

Bob Cho

And here you are, you're.

Bob Cho

And a year from now you may be on some major stage.

Bob Cho

You never know.

Bob Cho

And you know, like somebody like Tony Robbins or something like that.

Bob Cho

You never know.

Host

I know, I know.

Bob Cho

I met Tony Robbins back in the early 80s and I never expected him to become the Tony Robbins we see now.

Host

Yeah, it's crazy.

Host

It's absolutely insane.

Host

So my rational brain and can't help but think about what's going on behind the scenes, what's going on underneath the surface of like something.

Host

When you say focus on your vision and make it very central, make it a whole central experience.

Host

Because I know it's to some person that's going to sound like the Law of Attraction.

Host

It's going to sound like, oh, if I imagine it enough, it'll come true.

Host

And there may be, there may be something to that.

Host

You know, from all the books I've read, I think there may be something to that and I can't deny it entirely, but I.

Host

What I see is this like rewiring of the nervous system.

Bob Cho

Correct.

Host

You know, Correct.

Host

And so it's like when you're imagining this thing and you're making it a very central experience, then you're able to create a comfortability or a sense of certainty around that thing coming to you.

Host

Whereas if it's like me being a millionaire is something that's unfamiliar to me.

Host

I've never thought about being a millionaire.

Host

I've never been a millionaire.

Host

I'm confused, you know, what it even means to be a millionaire.

Host

It's kind of daunting if I've never really let myself imagine that.

Host

Truly imagine what it's like then when it comes scary.

Host

And then when the opportunity even comes around, I may shy away from it because it's scary and I may not even be conscious.

Host

It may be subconscious because my nervous system is overwhelmed and like this million dollar idea that could pan out and could be amazing for me ends up being something that I'm avoiding.

Host

And so then on the flip side of, of really creating that pain response around the negative experience.

Host

So, you know, in three years I will feel discouraged and I'll feel in the way that I never went after my dream.

Host

I'll feel sad.

Host

Those, those sorts of negative experiences then begin to rewire the nervous system to feel negatively for not doing the thing that you should be doing.

Host

And so I just wanted to make sure that we kind of like touched on that because I know that you're kind of into Neuroscience and all this stuff.

Host

And so I don't want to just leave it at, like, to create your vision or to make your vision more clear.

Host

We just make it very sensual into all the logical people.

Host

They're like, that's.

Host

That's a challenge for me.

Host

That's a challenge to even, like, really go inside and, okay, what's it smell like?

Host

What's it taste like?

Host

What's it feel like?

Host

What's it.

Host

I'm very.

Host

In my head, I'm like.

Host

And so to overcome that challenge, but also to understand the importance of making it a central experience for rewiring the nervous system.

Bob Cho

Correct.

Host

I'm curious your thoughts on that.

Bob Cho

Yeah, let me go a little bit further.

Bob Cho

So we'll start off especially you mentioned neuroscience.

Bob Cho

So neurons that fire together wire together.

Bob Cho

And that's been said over many, many, many decades.

Bob Cho

And it's based in evidence in terms of how our.

Bob Cho

How our.

Bob Cho

How our brains work, including cognitive flexibility, neuroplasticity, and so forth.

Bob Cho

When we learn something new, our brains will start connecting those kind of things.

Bob Cho

So the actions we take and so forth, our brains will connect it.

Bob Cho

And the more times we do it, the stronger it gets, the less we do something or when we stop doing something that we had already had a strong connection with, they start weakening, because now we're focused on that kind of stuff.

Bob Cho

For example, I remember back in grade school, I had to memorize all the state capitals of every single state in the United States.

Bob Cho

You think I know it now?

Bob Cho

Heck, no, I don't know it now because I'm not focused on that.

Bob Cho

That's not even a thing.

Bob Cho

Why would I want to know that?

Bob Cho

I mean, it's.

Bob Cho

It's irrelevant.

Bob Cho

So what's irrelevant for me just doesn't exist anymore.

Bob Cho

Plus, I can Google it or something like that, or have that kind of thing.

Bob Cho

That makes it easier.

Bob Cho

Yet as.

Bob Cho

As we talked about before in terms of, like, focusing on what we want.

Bob Cho

And then I backtrack all the way back to the current reality, part of your current reality, in order to.

Bob Cho

To gain experiences.

Bob Cho

You practice.

Bob Cho

Now you can practice in a mine.

Bob Cho

In martial arts, we do katas.

Bob Cho

We do a physical manifestation of actual things.

Bob Cho

But we can do what's called scripting.

Bob Cho

So we can script out what we want to do, and we practice that.

Bob Cho

For example, going back to grade school, we did fire drills, correct?

Bob Cho

And those fire drills, the more we did it.

Bob Cho

So when something actually happens, we would follow that out.

Bob Cho

We would do the same thing.

Bob Cho

And so we can take actions on something we want to focus on.

Bob Cho

And you mentioned money.

Bob Cho

So we can read something from maybe an expert on money, especially becoming a millionaire.

Bob Cho

But what did they do?

Bob Cho

What were some of the actions that they took?

Bob Cho

So don't just read a book.

Bob Cho

Find something that you can do actionable within a book itself and do it and take action on it.

Bob Cho

Practice it, practice it.

Bob Cho

But you can script out on your mind.

Bob Cho

You can even practice it in your mind.

Bob Cho

Because when we practice in our mind, it's the same thing.

Bob Cho

Our mind doesn't know the difference between something we actually done or something we imagined.

Bob Cho

So you imagine, but it's not just about thinking that you're going to be a millionaire.

Bob Cho

That doesn't work.

Bob Cho

But it's to practice in your own mind.

Bob Cho

What are the steps that I need to do on a regular basis?

Bob Cho

I can have you practice.

Bob Cho

If you've never done a fire drill before, I can have you imagine being in that environment and going to each step to get to where you need to be, just imagining that kind of stuff.

Bob Cho

So that's kind of clarity that you have to have in your imagination.

Bob Cho

What am I actually?

Bob Cho

What are the physical things I'm actually doing?

Bob Cho

That's going to help to help me to wire my brain.

Bob Cho

So when the actual thing comes, it's going to be a lot easier.

Bob Cho

In the Marines, we did practice over and over and over again, Especially like in recon and force recon, practicing towards a mission.

Bob Cho

We do the specific mission, but we would practice it over and over and over and over again and then became easier.

Bob Cho

Yeah, we had circumstances where we had to adapt or those kind of things because things change.

Bob Cho

Things don't always go according to plan.

Bob Cho

But the more you practice and looking at it from a lot of different perspectives, diversity, I think helps a lot in terms of being able to make decisions.

Bob Cho

Remember I said early on, all our decisions, everything we do is based on our past knowledge and past experiences, including what we practice as part of that.

Bob Cho

So going to be a lot easier when we move forward because we're going to make the decisions, better decisions.

Bob Cho

Especially when we have a lot of diversity in terms of what we studied and everything like that.

Bob Cho

Our decisions are going to be that much better moving forward.

Bob Cho

So we can make a decision now and the next one and next one, the next one based on the past.

Bob Cho

Our brain is wired that way.

Bob Cho

So you'll be able to move forward and be able to get what you want.

Bob Cho

But you cannot sit back and read something or take a course or take a class or even, I think, a really good Coach helps you to put into practice and gives you homework and everything like that, and making sure that you stay on track towards that, that you're wiring your brain in terms of that way.

Bob Cho

But just don't sit back and read something and think that you know what you know and you don't know that you only have the knowledge out of the book.

Bob Cho

You have to take that and put in action.

Bob Cho

Practice, practice, practice, practice, wire that brain.

Bob Cho

And then, yeah, you'll be able to get to where you need to get to.

Bob Cho

I love that.

Host

And I feel like I find myself.

Host

And so I'm curious your opinions on this, but I find myself seeing that need for a really strong why being very important for corporations as well as for entrepreneurs, as well as for even athletes and in organizations, sporting organizations.

Host

And so it's kind of funny, like being an expert in that, being able to take people through that, you know, is something that can be very valuable that I don't, I don't know if people really understand how valuable that is, how everything kind of stems down from that values level.

Bob Cho

Yeah.

Host

You have any thoughts on that?

Bob Cho

Yeah, I think it goes back to really learning to understand them so they can understand, you know, what are the values in terms of that, if they know their why.

Bob Cho

And I'm glad you mentioned values, because if your why doesn't match up with your own personal values, then what you find in terms of what you're helping with doesn't become valuable.

Bob Cho

And so I think all that has to match up again in initial coaching sessions.

Bob Cho

Do you do values solicitation at all?

Host

No, I can't say I do.

Host

I didn't do the master prac.

Host

And that's when you're supposed to learn that.

Host

So I've studied it on my own.

Host

I'm pretty, I'm pretty familiar with values elicitation, but I've never actually taken someone through it.

Bob Cho

We'll, we'll, we'll talk about that.

Bob Cho

Off.

Bob Cho

But they basically just want to find out what is it that a person value the most.

Bob Cho

So there's typically, we want to narrow down from a whole list of values and values and a lot of different things.

Bob Cho

Narrow down to your top five values and, and then you want to find their number one, what's called driver value.

Bob Cho

So that driver value usually doesn't change.

Bob Cho

It can, but usually doesn't change.

Bob Cho

This is what drives them.

Bob Cho

So you need to connect that with that why.

Bob Cho

And whatever they do, they're going to be utilizing that.

Bob Cho

So with your coaching program, once they, they know that and they value that based on their top value.

Bob Cho

And you're always going to be connecting that.

Bob Cho

They're going to be moving forward.

Bob Cho

So the lessons you give them or the coach or the.

Bob Cho

Not, not the lessons, but the actions that they're going to take is going to be based on that in addition to their.

Bob Cho

Their why.

Bob Cho

And they will find that valuable.

Bob Cho

So you can't, like, generalize with everybody, especially like, with coaching.

Bob Cho

What works for one person is not going to work with somebody else.

Bob Cho

So it really goes back down to what we said at the beginning.

Bob Cho

Know them.

Bob Cho

Once you know them and what you put them through is you connect that to them, they're going to want to move forward again.

Bob Cho

It's a subconscious thing, but you need to find what, that why, what their values are, and even their own beliefs.

Bob Cho

While beliefs could be changed because I've changed my beliefs quite a bit through the years, what I used to believe 20 years ago has shifted today as I gain new knowledge, new experiences and so forth.

Bob Cho

Yeah.

Bob Cho

So I'm not the same a person.

Bob Cho

In fact, by the way, I'm not the same person now as I was when we first started this interview.

Bob Cho

I'm a whole different person.

Host

It's crazy.

Host

So there's a.

Host

There's a guy named Richard Barrett.

Host

I don't know if you've heard of him.

Host

He, like, consults with organizations, and he's even consulted with countries.

Host

And he has this, like, whole model built around, like, Eastern philosophies and like, consciousness as well as cultural values.

Host

And so what he does is he goes into a place and he figures out what are the current values that you're seeing?

Host

So it goes and talks to the employees, what are the current values that you're seeing in the corporation?

Host

Then he asks them, what are the current values you'd like to see in the corporation?

Host

And then the manager goes to the manager, owner, leader, whoever, and goes, what sorts of values would you like to see in your business?

Host

You know, what would you really like to represent your business?

Host

And then the.

Host

The amount of difference between those values is cultural entropy.

Host

And so it's like the further out of line those values are, the more problems you have in your corporation.

Host

And so the idea is to figure out ways in which you can kind of line those values up.

Host

And so I feel like that that gap is kind of what most people are experiencing on a micro level with themselves.

Host

It's like, okay, well, what sort of values do you believe in?

Host

You know, what sort of values would you like to see in the world?

Host

What sort of values are you living?

Host

You know what sort of values are being rewarded in the world as well right now and how much differences between those is how much dysregulation, dysfunction and things that we're experiencing in our own life.

Bob Cho

Yeah, going back to the organization.

Bob Cho

So in terms of values, depending on how the organization is structured, because a lot of companies, especially larger companies, they have a top down management style and then you have like startups that have a bottom up management style and a top down is more dictatorial style.

Bob Cho

The bottom up is now you have everybody embracing the values and the missions.

Bob Cho

Everything is from here, the employees on a line and in society we're also affected, whether it's culturally, in others, whether it's a top down or bottom up.

Bob Cho

So bottom up is going back to our core self.

Bob Cho

And a lot of people don't know who they are.

Bob Cho

Remember Socrates says know thyself.

Bob Cho

A lot of people don't know who they are.

Bob Cho

Their whole self is taken from other people.

Bob Cho

Whether again it's their culture, whether it's the educational system, family members and so forth.

Bob Cho

Then we're given, going back to talking about identity.

Bob Cho

People will have their, their labels as who they are, but, but it's not who they are, that's just a label.

Bob Cho

And a label could be their profession.

Bob Cho

So a lot of people, when you ask them who are you?

Bob Cho

They may say, well I'm a lawyer, I'm a doctor and all this kind of stuff.

Bob Cho

No, that's just a label.

Bob Cho

That's not who you are.

Bob Cho

It's.

Bob Cho

So we need to go back to know thyself.

Bob Cho

And based on know thyself we discover our why.

Bob Cho

But that's very difficult because people may be scared of finding out who they really are.

Bob Cho

And it could be like you mentioned earlier, that shadow self too.

Host

Do you have any tips for someone who feels like maybe they're not in the line of work, but they don't know what their line of work could be?

Host

You know, they're, they're really struggling with that and they don't know themselves.

Bob Cho

Yeah.

Bob Cho

I would tell people or ask of them, what is it that when you were like really young, what is it that resonated with you?

Bob Cho

What is it that, that when you think about it, like I did with Barry, that where he finally discovered that, that DJ self and everything else, which it was always there, or the psychiatrist who, her, her actress self.

Bob Cho

I think a lot of people will tend to tamp that down.

Bob Cho

And even like with me I had to do that as well.

Bob Cho

And it could be that shadow side.

Bob Cho

So we need to integrate, as Carl Jung talks about, the shadow self.

Bob Cho

We need to maybe integrate that shadow in terms of discovering our whole self too, so we could discover who we are.

Bob Cho

And the shadow self is that side that we don't want other people to know.

Bob Cho

So we walk around wearing a mask all the time, what we hide from the world.

Bob Cho

So we want the world to see this part.

Bob Cho

And eventually we come to believe that this mask is us.

Bob Cho

And I dealt with that myself, I.

Bob Cho

In terms of running an international martial arts organization.

Bob Cho

I wanted to have people look at me as this really tough hardcore guy and not the guy who plays with puppets and does ventral quizzes or does all these other kind of things.

Bob Cho

That is the opposite of that.

Bob Cho

Not the person who loves art and, and so forth.

Bob Cho

Not the person who, who just enjoys, you know, even something acting silly or whatever, even going in a middle store in a store and playing with kids and everything like that or things like that.

Bob Cho

So I put on this Persona.

Bob Cho

And so once I uncovered that and exposed the person who was maybe more caring and things like that.

Bob Cho

Now I always had a part of that, but that was as a protector.

Bob Cho

So protector was stronger in my mind.

Bob Cho

But the truth is that shadow self, and the shadow self is not somebody who is like mean or anything like that.

Bob Cho

It could be somebody who's, who's caring that you didn't want to expose that.

Bob Cho

So whatever that is, you need to bring that out, integrate it.

Bob Cho

Now if you, if you have a lot of, if emotional mental issues, then you need to build strong and from yourself before you start going in, doing shadow work or something.

Bob Cho

Because it can make things worse, especially when you see that side of you that you didn't want.

Bob Cho

But we expose that all the time, inadvertently.

Bob Cho

We'll judge other people, but it's truly we're judging our shadow self and so forth.

Host

Would you say there's a breakthrough that you had that allowed you to kind of have that freedom mentally to really just allow yourself to be the quote unquote weirdo or the diverse person who, you know, both experienced caring as well as, you know, being a hard ass.

Host

Now how did you, how did you come to allow yourself to be that person?

Bob Cho

I realized and I think it goes back to curiosity and studying and reading a lot in order to.

Bob Cho

Again, I studied a lot of shadow work and everything and, and so I think it was curiosity that allowed me to bring that out more than anything else.

Bob Cho

Again, I'm curious by nature anyway and curious about myself was very important.

Bob Cho

And Was there superficial self that I wanted the world to see, or was there something deeper?

Bob Cho

So once I did that and I went down and just exposed that and let it out, oh, my gosh.

Bob Cho

It just got to be really, I think, interesting at first and then exciting second.

Bob Cho

But I got to bring something out that I think helped me quite a bit.

Bob Cho

And I don't, like, worry about making mistakes or whatever, because I know that as humans, we're all going to make mistakes.

Bob Cho

And even when I'm speaking on stage, if I make a mistake, I make a mistake.

Bob Cho

But I don't allow that to stop me.

Bob Cho

If I can act silly around people and just like a little kid, a little kid, you see a toddler running around and they're doing stuff and everything, they don't really care.

Bob Cho

They don't care about any of that kind of stuff.

Bob Cho

They'll go out in the middle of public and maybe seeing appearance, trying to stop and everything like that.

Bob Cho

So, in essence, that was me coming out, being like that again and just expressing myself.

Bob Cho

I get to act silly.

Bob Cho

I'm allowed to act silly.

Bob Cho

Other people, adults may see that initially, but the truth is, on a subconscious basis, those adults want to be like that again.

Bob Cho

Those adults want to be a kid again, but they fear it.

Bob Cho

They fear what other people may think about them.

Bob Cho

And yes, we think in terms of more rational ways as an adult than we did as a kid.

Bob Cho

We don't.

Bob Cho

We're not going to jump in front of a car and doing those kind of things and so forth.

Bob Cho

We understand that.

Bob Cho

But we also tamp down that curious side, we tamp down that expressive side, we tamp down that creative side, and we tamp down the shadow side.

Bob Cho

So we need to allow that to come out and express once again.

Host

That's powerful.

Host

And I have to touch on something you said that was really important to me because you said it sims back to curiosity.

Host

And I was curious where you're going to go with that.

Bob Cho

Oh, got it.

Host

And so that was very.

Host

That was a very good answer, though.

Host

Like you said, you said you were curious about if you had more to offer.

Host

I don't know those are your exact words, but it was something around the back.

Host

Yeah.

Host

You're curious, you know, is.

Host

Is this it?

Host

Or do I have more to offer?

Host

Is there more of me?

Host

Is there a deeper level of myself that I have not uncovered and really brought to the world?

Host

You know?

Host

And to me, like, that is one of the most solid, best forms of curiosity that someone could have.

Host

Is like, is there.

Host

Is there more that I can give, Is there more that I can do?

Host

Is there, is there more to me, you know, and so like yeah, I'm glad that that was your answer.

Host

Around like how do you find that freedom of really just being yourself?

Host

And it's like, well I have to sit down and ask myself like is there, is there more to me that I'm just not really showing and to allow myself to be curious about that.

Bob Cho

Well, I'm always, yeah, think, think about creativity because without curiosity you can't be creative.

Bob Cho

And you look at a five year old and among five year olds, 95% are creative.

Bob Cho

By the time we become adults, only 5% of the population is creative and really curious.

Bob Cho

They don't challenge, they basically 95% does not challenge the status quo.

Bob Cho

They go along with, with the flow instead of looking different ways.

Bob Cho

Only that 5% but those 5% are the ones that, that like Stephen Jobs and others, they're the 5%.

Bob Cho

And so we need to break out of that and go back to the five year old self.

Bob Cho

Have you heard of the spaghetti and marshmallow test?

Host

Yeah, I've heard of the marshmallow one.

Host

Not the spaghetti.

Bob Cho

Yeah, so the spaghetti and marshmallow test.

Bob Cho

So basically they take different groups of people and for example like CEOs and engineers and MBAs and other groups and they put them where they have 20 sticks of spaghetti and they have a tape, I believe it's a foot long piece of tape and a marshmallow.

Bob Cho

So they have to build a structure with the marshmallow on top and the highest structure wins.

Bob Cho

And so they had different groups including a group of people who just graduated from kindergarten.

Bob Cho

And so the ones that built the shortest structure were people who graduated with their MBA and CEOs.

Bob Cho

They did a little bit better than that.

Bob Cho

But they also had help from some other people and engineers because they understood engineering.

Bob Cho

They, they did pretty good.

Bob Cho

But the ones that consistently had the highest ones were the five year olds.

Bob Cho

Now here's the reason why the MBA had had the smallest ones because they, they tend to follow like everything was like a step by step process.

Bob Cho

This is where you do stuff if you follow along.

Bob Cho

And that's where they were thinking they had to follow this certain kind of ways.

Bob Cho

The five year olds were curious experimenters.

Bob Cho

They would do something and would fall apart.

Bob Cho

They would do something.

Bob Cho

Now they had, I think they had like 20 minutes to do it, something like that.

Bob Cho

But they would do it over and over again till they succeeded and had the tallest and most unique creative structures on top.

Bob Cho

Of that.

Bob Cho

Geez, yeah.

Host

I've seen something about genius being trained out of people and how most kids are considered a genius level.

Host

I'm not sure who did that study, but I've definitely seen that somewhere.

Host

And that's, that's been very intriguing to me.

Host

Along the lines with what I was mentioning before with the brain waves, you know, with someone being able to tap into like a theta brainwave from a waking state, because as we grow older, we're unable, most people are unable to tap into that brain wave without falling asleep, without being very drowsy, you know, unable to really focus on a single task.

Host

You know, and I believe that.

Host

And I believe that like the polyphasic sleep cycles that like DaVinci and Tesla and, and these guys used to have were perhaps allowing them to maintain that sense of sleepiness while still being active and focused on a task, which is allowing them to act from that theta brainwave.

Host

See what I'm saying?

Host

So I feel like a lot of people struggle to maintain that ability.

Host

So there's a guy named Vishen Lakhilani who owns something called Mindvalley and he, he's.

Host

Yeah, yes, he, he uses this term called polyphasic.

Host

He says most of us are not polyphasic anymore.

Host

And Steven Kotler talks about this too.

Host

The Flow Genome project.

Host

Whereas once we, once we basically evolve out of the theta brainwave, we evolve into alpha and beta brainwaves, we don't ever really allow ourselves to go back into theta unless we're sleeping.

Host

And so I think that, that these, these people are able to, to really do that.

Host

And I think that the kids are naturally in that place of theta.

Host

And so it's just like really creative, pulling from the ether and not judging themselves, not thinking about all the consequences that they lose.

Host

I'm sure some of the CEOs or MBAs are like, this would be embarrassing to lose to five year olds because I'm an MBA.

Host

And so it's like all that tension and all that stuff that they're accumulating along with the attempt to try to win is just like so silly compared to the five year old just playing and having fun.

Bob Cho

And having fun.

Bob Cho

Yeah.

Bob Cho

And that's one of the reasons I like hanging around and learning from younger kids and younger adults and, and Gen Z's and and so forth.

Bob Cho

Years ago I interviewed this one girl on my podcast and now she came from like, her parents are both originally from India and she lives up in the Bay Area and she created this board game called Coder Bunnies.

Bob Cho

So it's a board game on teaching how to computer code from basic to advanced levels.

Bob Cho

And yeah, so she.

Bob Cho

Amazing gal.

Bob Cho

And so the year before I interviewed her, she was recognized by then President Obama.

Bob Cho

She was also recognized by the city in San Francisco and she was a keynote speaker at the Woman in Tech conference.

Bob Cho

And since then her company, Coder Bunnies have become a multimillion dollar company.

Bob Cho

Her second company is Multimillion Dollars.

Bob Cho

She teaches young entrepreneurs and everything like that.

Bob Cho

She's been in Vogue, she's been in Time magazine, she's an international keynote speaker and so forth.

Bob Cho

Now here's the interesting thing, which is really cool.

Bob Cho

When I interviewed her, she just turned nine years old.

Bob Cho

She started prototyping her board game at six.

Host

Oh my God, Yes.

Bob Cho

She's now in high school.

Bob Cho

She's 16 years old.

Host

She's multimillionaire.

Bob Cho

Multimillionaire.

Bob Cho

She hired a mother who has an MBA to be her business advisor.

Bob Cho

And she was curious.

Bob Cho

She, she, I spoke to her father because I wanted to know about her parents and, and her father said they just allowed her to be curious.

Bob Cho

They didn't try to drum anything out.

Bob Cho

Whatever she wanted to do, she wanted to do.

Bob Cho

She was curious about how a website was built.

Bob Cho

So her father showed her how a website's built, the underlying code and everything like that.

Bob Cho

She was curious about the codes, she was curious about all this kind of stuff.

Bob Cho

And she was curious how can she take all that kind of stuff and do it in a fun way to teach computer coding.

Bob Cho

And that's what she did and created Coder Bunnies and she created the second one and now teaches young entrepreneurs.

Bob Cho

She has a lot of top experts, even well known people who are in her events, which she brought in for them to help educate as well.

Bob Cho

But she did all this kind of stuff when she was a kid.

Bob Cho

So yeah, people like her I learned from.

Bob Cho

So she was doing this early on.

Bob Cho

She had that kind of curious nature stemming back.

Bob Cho

She was that kindergartner that continued throughout her whole life.

Bob Cho

Well, her short life so far.

Bob Cho

She's only 16.

Bob Cho

But to this day, still being curious, still allowing herself to express the best parts and everything else.

Host

So you think that that curiosity is like human nature?

Host

I mean, I feel like maybe some people are curious, more curious than others, but I mean, I can't help but wonder what sort of amazing world we could live in if we had environments.

Host

This is why I'm studying sociology.

Host

In which curiosity was cultivated.

Bob Cho

Correct.

Bob Cho

And that's what we need.

Bob Cho

And also going through a diversity of different Experiences because that will help.

Bob Cho

Boom, boom, boom.

Bob Cho

So I think a curious person will also want to learn different areas.

Bob Cho

Story Musgrave so Story was a, was a guy when he was 12 years old, I'm not sure which state I think it was, may have been New Jersey, but back long time ago when he was a kid, he, he lived on a farm where they grew hay and they had hail baling machines and everything like that.

Bob Cho

And he was the kid at 12 years old, he had a, they had, he had to, they had to do the hand tying as the machines are going through to hand tie the, the wires for the, for the bells.

Bob Cho

But he had to be really fast.

Bob Cho

And so that was one thing that he learned how to do really, really, really good.

Bob Cho

And so later he, as he, as he graduated from high school and he went into the Marines like me, and he wanted to be a pilot, but they weren't going to allow him to be a pilot because he needed a college degree and all this kind of stuff.

Bob Cho

And, and so he, he went into becoming an aviation mechanic.

Bob Cho

And he used a lot of what he learned in terms of aviation.

Bob Cho

He was very curious and working with his hands and all this kind of stuff.

Bob Cho

And he still wanted to be a pilot.

Bob Cho

So he ended up getting out of the Marines, he went to college and he got his degree in aerospace engineering.

Bob Cho

So he was doing that and yeah, so he did that.

Bob Cho

And so he still wanted to be a pilot.

Bob Cho

But this is early days, like when NASA started.

Bob Cho

And so he applied for that, but he was rejected to NASA because they wanted, back then, they wanted test pilots.

Bob Cho

And so he was rejected for becoming an astronaut.

Bob Cho

His degree meant nothing.

Bob Cho

So he ended up still, he got his pilot's license as a private pilot.

Bob Cho

So he did that.

Bob Cho

Then he went back to school, he went to medical school because he was curious about that.

Bob Cho

So he ended up going to medical school and he studied medicine, became a cardio surgeon.

Bob Cho

And so he perfected a technique of suit of using sutures.

Bob Cho

Remember going back to bailing of the hill and how do you tie it really fast and everything like that.

Bob Cho

He took that same technique and he used it to repair hearts, all the aspects around the heart.

Bob Cho

And that same technique's used to this day.

Bob Cho

And so he developed it from something he learned earlier.

Bob Cho

Now NASA was changing at this time and they were looking for people in other arenas.

Bob Cho

So they were going to send people to the moon.

Bob Cho

They needed the moon to develop.

Bob Cho

So they approached him, knowing his background, everything like that, and they said, Dr.

Bob Cho

Musgrave, we need your Help.

Bob Cho

And you have both medical and also your engineering background.

Bob Cho

We need help to develop the moon suit that was used for the Apollo missions.

Bob Cho

Then they had this thing called Skylab which he became involved in, which is precursor to the actual space stations.

Bob Cho

One of our early ones was sent out there and he helped to develop the sky lab and then later help on the work with the space shuttle.

Bob Cho

In terms of what's going to be used now, he still wanted to be an astronaut.

Bob Cho

Well, he got his chance with, with space shuttle because they need, now they needed his expertise.

Bob Cho

So he finally got to go out in space on a space shuttle.

Bob Cho

He did five shuttle missions.

Bob Cho

Five.

Bob Cho

Remember the Hubble space.

Bob Cho

Do you remember the Hubble Space Telescope that needed to be fixed?

Host

I can't say I remember that now.

Bob Cho

Yeah.

Bob Cho

So it was out of focus.

Bob Cho

So he did a spacewalk to repair the Hubble Space Telescope to bring it back into focus.

Bob Cho

So, so he, he did medicine on, on, on that, then came back down.

Bob Cho

He, he had his surgery for, for heart patient after that.

Host

So it's insane.

Bob Cho

And now he lives in Florida.

Bob Cho

He's doing other things, other creative areas and in terms of organics and all this kind of stuff, a whole nother thing.

Bob Cho

He's in his 80s now.

Bob Cho

Well, he.

Bob Cho

Almost 90 years old.

Bob Cho

Yeah.

Bob Cho

And he's still working, he's still curious and still being a kid.

Host

See, that's.

Host

Yeah, that's the kind of people that I want to develop.

Host

That's the kind of people that I just think that there's so many more out there than have been able to come to fruition that have really, you know, there's just a lot of value out there that can be brought to the world.

Host

If we had more people like that.

Host

And I don't think it's like we need to wait around for those people to show up.

Host

Like, I think they're, I think they're here, I think they're everywhere.

Host

I think we just need to develop into those people, you know, and so we have to allow people to experience and express themselves in a variety of ways.

Host

And so I think that's, I think that's huge moving forward.

Host

And I think that's something big that, you know, the dominating, tyrannical, you know, leadership that some people express is just.

Host

Will never, it will never get people to perform in the same way as just allow people to be themselves, the dictator.

Bob Cho

Maybe they need like in a short term decision making when there's a crisis going on.

Bob Cho

Yeah, sometimes that needs to be done over the long term.

Bob Cho

No, that that does not work.

Bob Cho

You do not want to squash people's ability to be creative, to express themselves, to be curious.

Bob Cho

Curious, curious all the time.

Host

Yep, that's, that's, that's so, so important.

Host

So we're going to go ahead and, and wrap it up here.

Host

I, I'm curious about.

Host

So we've touched on a lot of things, but when it comes to moving forward and evolving potential and really being prepared for the world that we're dealing with in the future, you know, being able to adapt and being resilient and things, I think that having a vision is huge.

Host

And that stems back to really knowing what it is that brings you joy, that you're passionate about that you, that it lights you up.

Host

And that comes from having a diverse amount of experiences.

Host

And so is there anything else that comes to mind when it comes to really just like preparing ourselves to be adaptable, to be resilient in the future?

Bob Cho

Yeah, I think a couple of what you just hit on the diversity and, and know that you don't know everything and always go back to a beginner's mindset in terms of learning and yeah, you have a lot of experiences and a lot of different arenas and, and you're probably very good in that.

Bob Cho

Yet you're not going to be able to learn until you're curious enough to learn something new.

Bob Cho

That's a beginner's mindset.

Bob Cho

Always learn something new on a regular basis.

Host

I love that.

Host

That's amazing advice.

Host

And that's actually where I don't know if you've ever read the book E.

Host

Myth by Michael Gerber.

Bob Cho

Yes, I met Michael years ago.

Bob Cho

Yep.

Host

Yeah, nice.

Host

Yeah, I love that.

Host

I didn't expect to see that in his book.

Host

You know what I mean?

Host

There's all these different advices he has.

Host

It's for entrepreneurs.

Host

You think it'd be very like, you know, business minded.

Host

And so he's like talking about go back to the beginner's mind and I'm like, that is, that is amazing advice truly.

Host

You know, and not only, not only so much so of like being open minded and being humble, you know, but really being, being curious.

Host

You know, I think like we said a lot.

Host

So yeah, I'm incredibly grateful that you joined me.

Host

Honestly, like, I'm really curious to see where your experiences take you over the next, you know, 10, 20, 30, 40 years.

Host

He said your uncle or whoever lived to 107, so.

Bob Cho

109.

Host

Yeah, you got quite a few years in front of you still.

Host

I'm sure the way that you're keeping yourself healthy.

Host

So, two, three, four, five more PhDs.

Host

I guess we'll see.

Bob Cho

I'll see where it goes.

Bob Cho

I mean, it's just continuing learning on my part and continuing experiencing and meeting amazing people like you.

Bob Cho

I mean, that's like it.

Bob Cho

Great, great.

Bob Cho

From our heart.

Host

Yeah, same, same.

Host

Is there.

Host

Is there any sort of mission that you have now moving forward, any sort of big vision that you're kind of working on, something you're building?

Host

Because I don't.

Host

I didn't really necessarily ask you about the Integrated Mind Institute or Mind Hack Academy.

Host

Is there any other stuff that you want to kind of share on real quick?

Bob Cho

Well, just.

Bob Cho

Just really quick.

Bob Cho

My thing is that we think about that analogy.

Bob Cho

If you give a man fish, you.

Bob Cho

You feed them for the age, you teach them how to fish, you feed them for life.

Bob Cho

But if you teach him how to teach others how to fish, then you can feed the whole world.

Bob Cho

And that's kind of where I'm at.

Bob Cho

I'm at.

Bob Cho

I want to be a teacher so people can go out and teach, and that will make the difference.

Bob Cho

That's kind of like that ripple effect.

Host

Now I get the coach's coach.

Host

Yep.

Host

I love that idea.

Host

Okay, and then.

Host

And then last thing, I guess, where.

Host

Where can they find you if they want to follow your stuff, if they're interested in what you have to say, if they want to know more about you, if they want to work with you?

Bob Cho

Yeah.

Bob Cho

So you can go to my website, bob show.com and then I'm up on social media, probably the best place.

Bob Cho

Just connect with me on LinkedIn and.

Bob Cho

Yeah, okay.

Host

Perfect.

Bob Cho

Yeah.

Host

And I have to thank you tremendously.

Host

I didn't share this necessarily, but we've talked before, and our talk last time was nearly this long as well, and just.

Host

Just wisdom packed and, you know, we went through a couple exercises and.

Host

And I've just always had a great time with you.

Host

Always a wealth of knowledge and an incredibly impactful human being.

Host

So thank you again for your time.

Host

Thank you for showing up on the podcast, and we'll definitely keep in touch and continue to see where our paths take us.

Bob Cho

Absolutely.

Bob Cho

It's been a real pleasure.

Bob Cho

Thank you as well.