1 00:00:00,150 --> 00:00:06,690 You're listening to gift biz unwrapped episode 221 every single business 2 00:00:06,720 --> 00:00:10,260 brand, product or service that I care about is on history, 3 00:00:11,610 --> 00:00:12,810 Attention, gifters, 4 00:00:12,840 --> 00:00:14,610 bakers, crafters and makers. 5 00:00:14,970 --> 00:00:18,750 Pursuing your dream can be fun whether you have an established 6 00:00:18,750 --> 00:00:22,470 business or looking to start one now you are in the 7 00:00:22,470 --> 00:00:23,370 right place. 8 00:00:23,610 --> 00:00:25,980 This is gift to biz unwrapped, 9 00:00:26,220 --> 00:00:29,820 helping you turn your skill into a flourishing business. 10 00:00:30,120 --> 00:00:33,660 Join us for an episode packed full of invaluable guidance, 11 00:00:33,810 --> 00:00:37,800 resources and the support you need to grow your gift biz. 12 00:00:38,040 --> 00:00:40,530 Here is your host gift biz gal, 13 00:00:40,680 --> 00:00:41,910 Sue moon Heights. 14 00:00:42,150 --> 00:00:45,720 Hi there And I am thrilled that we are back together 15 00:00:45,720 --> 00:00:48,390 again today and if you're a first time listener, 16 00:00:48,480 --> 00:00:52,050 welcome. I am so excited to have you here too. 17 00:00:52,470 --> 00:00:55,500 I love hearing stories about how people have come to find 18 00:00:55,500 --> 00:00:59,190 the podcast and lots of times it's because you've shared the 19 00:00:59,190 --> 00:01:00,210 show with others. 20 00:01:00,690 --> 00:01:03,120 Our audience is so generous here, 21 00:01:03,150 --> 00:01:04,140 so helpful, 22 00:01:04,140 --> 00:01:07,680 so supportive of each other and I'd say that's probably the 23 00:01:07,680 --> 00:01:10,140 very best thing about having this show. 24 00:01:10,350 --> 00:01:12,240 I'm bringing information to you. 25 00:01:12,420 --> 00:01:15,780 You're using the information for your business and you're also helping 26 00:01:15,780 --> 00:01:17,100 others grow their business. 27 00:01:17,130 --> 00:01:18,090 So for that, 28 00:01:18,270 --> 00:01:20,700 I thank you from the bottom of my heart. 29 00:01:21,230 --> 00:01:22,730 Before we move on to the show, 30 00:01:23,090 --> 00:01:24,260 I have a question for you. 31 00:01:24,670 --> 00:01:26,530 How'd your day go yesterday? 32 00:01:27,520 --> 00:01:28,660 Maybe a crazy question. 33 00:01:28,660 --> 00:01:29,860 I know and yes, 34 00:01:29,890 --> 00:01:31,000 you heard me right? 35 00:01:31,240 --> 00:01:33,670 If you were to rate yesterday, 36 00:01:34,060 --> 00:01:35,500 how much did you get done? 37 00:01:36,310 --> 00:01:38,710 How far did you advance toward your goal? 38 00:01:39,520 --> 00:01:42,520 Or maybe in your mind you're saying what goal? 39 00:01:43,100 --> 00:01:45,950 Many of you have told me you aren't sure whether what 40 00:01:45,950 --> 00:01:48,500 you're doing is the right thing for your business. 41 00:01:48,640 --> 00:01:52,030 You're confused that you may be focusing on the wrong things 42 00:01:52,090 --> 00:01:54,010 and wasting time and money, 43 00:01:54,580 --> 00:01:57,940 and you compare yourself to others and feel like you're just 44 00:01:57,940 --> 00:01:59,140 not keeping up. 45 00:01:59,800 --> 00:02:00,790 Sound familiar? 46 00:02:01,680 --> 00:02:04,380 Maybe you find that you're busy all day long, 47 00:02:04,470 --> 00:02:05,790 but when you finish up, 48 00:02:06,180 --> 00:02:08,790 you haven't accomplished much of anything at all. 49 00:02:09,480 --> 00:02:13,920 I've been there too until I started working with what I 50 00:02:13,920 --> 00:02:16,470 now call the power of purpose. 51 00:02:16,830 --> 00:02:19,980 I made a free video for you that explains how to 52 00:02:19,980 --> 00:02:24,310 boost your productivity and get results using the power of your 53 00:02:24,310 --> 00:02:27,490 purpose. Isn't it time to make all the effort that you 54 00:02:27,490 --> 00:02:30,940 put into your business and your life do for you what 55 00:02:30,940 --> 00:02:31,840 you've intended. 56 00:02:32,670 --> 00:02:34,230 Now full disclosure, 57 00:02:34,560 --> 00:02:40,170 this video does lead into showing you my brand new inspired 58 00:02:40,200 --> 00:02:41,460 daily planner. 59 00:02:41,660 --> 00:02:42,320 But listen, 60 00:02:42,590 --> 00:02:46,370 you don't need the inspired planner to get all the advantages 61 00:02:46,430 --> 00:02:49,160 out of the power of purpose that I show you in 62 00:02:49,160 --> 00:02:49,940 this video. 63 00:02:50,480 --> 00:02:53,720 So if you're interested in discovering a new way to work 64 00:02:53,720 --> 00:02:54,680 through your days, 65 00:02:54,850 --> 00:02:58,780 so your time is intentional and your results are real, 66 00:02:58,930 --> 00:03:02,200 I encourage you to go over and watch this video and 67 00:03:02,200 --> 00:03:04,300 you can find it at gift biz, 68 00:03:04,360 --> 00:03:07,780 unwrapped.com forward slash planner. 69 00:03:07,990 --> 00:03:09,820 That's gift biz on wrapped.com 70 00:03:10,000 --> 00:03:12,600 forward slash planner on deck. 71 00:03:12,600 --> 00:03:14,970 Today we have a repeat guest, 72 00:03:15,000 --> 00:03:16,680 the Instagram expert, 73 00:03:16,710 --> 00:03:17,970 Sue B Zimmerman, 74 00:03:18,420 --> 00:03:23,490 and of course we do because Instagram is changing before our 75 00:03:23,490 --> 00:03:24,540 very eyes. 76 00:03:24,780 --> 00:03:26,460 Make sure to grab your phone, 77 00:03:26,620 --> 00:03:29,230 have it available as Sue goes through, 78 00:03:29,260 --> 00:03:30,130 what's new, 79 00:03:30,250 --> 00:03:34,700 what's different and how do use Instagram to be most effective 80 00:03:35,030 --> 00:03:36,590 in growing your business. 81 00:03:41,920 --> 00:03:45,280 Today is Sue B Zimmerman in case you don't know her. 82 00:03:45,310 --> 00:03:46,780 Sue is an insightful, 83 00:03:46,810 --> 00:03:50,650 energetic and in demand online marketing educator, 84 00:03:50,740 --> 00:03:52,030 influencer speaker, 85 00:03:52,120 --> 00:03:54,550 and a no BS business coach. 86 00:03:54,770 --> 00:03:58,520 Whether she's taking the stage at an industry conference like social 87 00:03:58,520 --> 00:04:02,000 media marketing world or working one on one with her clients. 88 00:04:02,030 --> 00:04:05,120 Sue is driven to help business owners leverage the power of 89 00:04:05,120 --> 00:04:09,920 Instagram to meet and exceed their business goals as a lifetime 90 00:04:09,920 --> 00:04:14,420 entrepreneur, Sue has over 30 years of business experience and with 91 00:04:14,420 --> 00:04:17,510 her extensive knowledge and implementation of social media. 92 00:04:17,600 --> 00:04:19,040 It's her mission to teach, 93 00:04:19,070 --> 00:04:21,410 mentor, and empower others. 94 00:04:21,670 --> 00:04:25,190 Sue is one of the most popular creative live instructors and 95 00:04:25,190 --> 00:04:28,220 has been named by Huffington post as one of the top 96 00:04:28,250 --> 00:04:32,450 50 must follow women entrepreneurs for small business. 97 00:04:32,900 --> 00:04:33,740 Hey Sue, 98 00:04:33,770 --> 00:04:36,230 welcome back to the gift biz unwrapped podcast, 99 00:04:36,420 --> 00:04:37,490 Another Sue, 100 00:04:37,520 --> 00:04:38,480 my favorite Sue. 101 00:04:38,600 --> 00:04:39,500 Then the gift business. 102 00:04:39,660 --> 00:04:40,230 You know, 103 00:04:40,410 --> 00:04:42,930 this is the third time you're on the show and there's 104 00:04:42,930 --> 00:04:45,780 only one other person who's been on three times. 105 00:04:45,960 --> 00:04:47,910 Okay, so you have me back for a fourth time so 106 00:04:47,910 --> 00:04:49,230 I can beat that person. 107 00:04:49,460 --> 00:04:51,800 Well, I don't think that's going to be hard because Instagram 108 00:04:51,800 --> 00:04:52,580 keeps changing. 109 00:04:52,790 --> 00:04:55,520 There'll be new things to talk about on the regular for 110 00:04:55,520 --> 00:04:56,900 sure. Yeah, 111 00:04:56,930 --> 00:05:00,110 always. So of course I'm thrilled to have you back, 112 00:05:00,230 --> 00:05:02,900 but I'm not letting you off the hook that easy. 113 00:05:03,500 --> 00:05:06,170 You have to go through my traditional question, 114 00:05:06,260 --> 00:05:07,790 which is the candle. 115 00:05:07,990 --> 00:05:11,590 So if you were to share a motivational candle for you 116 00:05:11,590 --> 00:05:13,540 at this time and no repeats, 117 00:05:13,630 --> 00:05:15,340 okay, promise no repeats, 118 00:05:15,940 --> 00:05:19,690 what would your motivational candle look like by color and quote? 119 00:05:20,130 --> 00:05:23,370 Okay, so Mike candle would absolutely be a rainbow candle, 120 00:05:23,400 --> 00:05:24,150 not one color, 121 00:05:24,150 --> 00:05:25,350 but all the colors of the rainbow. 122 00:05:25,350 --> 00:05:25,980 So Rory G, 123 00:05:25,980 --> 00:05:26,640 Viv, girl, 124 00:05:27,740 --> 00:05:29,570 and the quote would be, 125 00:05:29,660 --> 00:05:34,010 you are under no obligation to be the same person that 126 00:05:34,070 --> 00:05:35,420 you were a year, 127 00:05:35,690 --> 00:05:36,170 a month, 128 00:05:36,200 --> 00:05:37,760 or even 15 minutes ago. 129 00:05:37,850 --> 00:05:39,800 You have the right to evolve. 130 00:05:40,100 --> 00:05:42,920 And do you know that my word for 2019 is evolve. 131 00:05:42,980 --> 00:05:44,540 So I love this quote. 132 00:05:44,970 --> 00:05:45,810 Ooh, love it. 133 00:05:45,810 --> 00:05:47,580 And you know what I like about that quote too is 134 00:05:47,580 --> 00:05:50,370 it opens up to all possibilities. 135 00:05:50,770 --> 00:05:54,340 Absolutely. Just have to be willing to be open to receive. 136 00:05:54,690 --> 00:05:55,920 Yeah. And look forward. 137 00:05:55,920 --> 00:05:57,740 You don't have to look backward forward. 138 00:05:57,770 --> 00:05:58,970 What Do you want to be doing? 139 00:05:58,970 --> 00:05:59,960 Where do you want to go? 140 00:06:00,560 --> 00:06:01,910 Optimism. Absolutely. 141 00:06:02,240 --> 00:06:06,080 I swear it is so good that you're here because we 142 00:06:06,080 --> 00:06:08,090 know from social media marketing world, 143 00:06:08,090 --> 00:06:09,980 right, that Instagram is hot. 144 00:06:10,240 --> 00:06:13,060 Yeah. Michael Stelzner and his keynote kicked off, 145 00:06:13,090 --> 00:06:17,230 talked about all about Instagram and the importance of being on 146 00:06:17,230 --> 00:06:18,250 it for social. 147 00:06:18,250 --> 00:06:21,550 And I knew that this was going to happen because if 148 00:06:21,550 --> 00:06:24,820 you think about all the different social platforms, 149 00:06:25,150 --> 00:06:28,240 Instagram is the one that you can control what you see 150 00:06:28,240 --> 00:06:29,380 and what you don't see. 151 00:06:29,640 --> 00:06:33,030 And so the energy that you feel when you open up 152 00:06:33,030 --> 00:06:36,300 the app and go to Instagram is all based on your 153 00:06:36,300 --> 00:06:37,680 favorites. You pick, 154 00:06:37,680 --> 00:06:38,220 you choose, 155 00:06:38,220 --> 00:06:38,940 you decide. 156 00:06:39,120 --> 00:06:40,590 And because of that, 157 00:06:40,590 --> 00:06:43,890 and then the ability of video and storytelling, 158 00:06:44,010 --> 00:06:45,210 it's just exploded. 159 00:06:45,710 --> 00:06:49,340 Yeah. And you know it's interesting because even though Instagram's owned 160 00:06:49,340 --> 00:06:50,180 by Facebook, 161 00:06:50,180 --> 00:06:53,840 Facebook still the biggest one because I think it's the most 162 00:06:53,840 --> 00:06:56,960 known, it's the one everyone started with is dropping. 163 00:06:56,960 --> 00:07:00,740 But Instagram is just going crazy for the reasons that you 164 00:07:00,740 --> 00:07:02,330 said and keeps changing. 165 00:07:02,330 --> 00:07:03,380 I mean they keep evolving, 166 00:07:03,380 --> 00:07:04,850 they keep adding things. 167 00:07:04,940 --> 00:07:06,980 I can't keep up and I'm glad you can. 168 00:07:08,210 --> 00:07:11,540 Well one of my favorite reasons that I love Instagram is 169 00:07:11,540 --> 00:07:16,690 because it's so easy to get someone's attention and it's just 170 00:07:16,780 --> 00:07:18,880 seamless. So you can go to someone's account, 171 00:07:18,880 --> 00:07:21,220 you can tap on the three dots on the top right 172 00:07:21,220 --> 00:07:21,970 hand side. 173 00:07:21,970 --> 00:07:25,600 You can copy that profile URL and share it. 174 00:07:25,720 --> 00:07:29,320 I mean there's just so many ways that you can share 175 00:07:29,320 --> 00:07:31,570 what you like with those that you love. 176 00:07:31,780 --> 00:07:32,260 And you know, 177 00:07:32,260 --> 00:07:34,150 I think that's really important right now too. 178 00:07:34,180 --> 00:07:36,820 I mean this whole issue of control because I think that's 179 00:07:36,820 --> 00:07:39,640 one of the issues not to bring up Facebook cause this 180 00:07:39,640 --> 00:07:40,990 is not going to be about Facebook. 181 00:07:40,990 --> 00:07:42,370 It's all going to be about Instagram. 182 00:07:42,370 --> 00:07:45,490 But I think people are less comfortable because they're not sure 183 00:07:45,490 --> 00:07:46,690 that they're controlling. 184 00:07:46,720 --> 00:07:48,160 Who's seen what, 185 00:07:48,580 --> 00:07:50,620 whether anyone's seen anything. 186 00:07:50,650 --> 00:07:53,230 And you're saying Instagram's entirely different? 187 00:07:53,480 --> 00:07:54,230 Oh yeah. 188 00:07:54,230 --> 00:07:55,370 I mean you choose, 189 00:07:55,370 --> 00:07:58,310 you choose the energy that you want to feel every time 190 00:07:58,310 --> 00:07:58,970 you go to the app. 191 00:07:59,000 --> 00:08:01,400 I do not get magazines anymore. 192 00:08:01,400 --> 00:08:02,540 I don't read the newspaper. 193 00:08:02,540 --> 00:08:04,070 I'm not watching the news. 194 00:08:04,190 --> 00:08:07,970 Literally information that I want to see is all on Instagram. 195 00:08:08,140 --> 00:08:09,760 Every single business, 196 00:08:09,790 --> 00:08:13,570 brand, product or service that I care about is on Instagram. 197 00:08:13,570 --> 00:08:15,460 If I go and travel, 198 00:08:15,490 --> 00:08:16,420 I know you love to travel, 199 00:08:16,420 --> 00:08:18,190 Sue, to a new town or new country. 200 00:08:18,280 --> 00:08:21,160 I open up Instagram and I go to places and I 201 00:08:21,160 --> 00:08:24,190 tap in what I want to see and the geo locations 202 00:08:24,190 --> 00:08:25,270 for all of that come up. 203 00:08:25,360 --> 00:08:26,410 It's a search engine. 204 00:08:26,410 --> 00:08:27,520 It's like the new Yelp. 205 00:08:27,550 --> 00:08:30,010 It's a mini website at its finest. 206 00:08:30,410 --> 00:08:33,080 Okay? So every time I talked to you I learned something 207 00:08:33,080 --> 00:08:34,640 new and there something right there. 208 00:08:35,340 --> 00:08:36,560 I never thought of that. 209 00:08:36,800 --> 00:08:38,090 Let's talk to your audience here. 210 00:08:38,090 --> 00:08:39,110 If this is something you didn't know. 211 00:08:39,110 --> 00:08:41,600 So let me just break it down really quickly before we 212 00:08:41,600 --> 00:08:43,010 go into all the other good stuff. 213 00:08:43,280 --> 00:08:45,860 Okay? When you go to Instagram and you tap on the 214 00:08:45,860 --> 00:08:48,320 magnifying glass that looks like a search engine. 215 00:08:48,320 --> 00:08:52,250 Everyone sees different content and that's all based on Instagram showing 216 00:08:52,250 --> 00:08:53,870 you this based on your engagement, 217 00:08:54,080 --> 00:08:55,680 the posts that you're liking, 218 00:08:55,710 --> 00:08:57,180 commenting, double tapping, 219 00:08:57,210 --> 00:08:57,900 spending time. 220 00:08:57,900 --> 00:09:01,920 Looking at Instagram knows that and right now you can see 221 00:09:01,950 --> 00:09:04,860 that I GTV one of my favorite neighborhoods that we'll talk 222 00:09:04,860 --> 00:09:07,290 about soon has the biggest real estate. 223 00:09:07,320 --> 00:09:09,370 There's a reason for that at the top, 224 00:09:09,430 --> 00:09:12,130 Instagram showing you an IgE TV tab. 225 00:09:12,130 --> 00:09:13,600 Now a shop tab, 226 00:09:13,630 --> 00:09:14,620 a style tab, 227 00:09:14,650 --> 00:09:15,490 art, comics, 228 00:09:15,490 --> 00:09:16,240 food, DIY, 229 00:09:16,270 --> 00:09:17,200 nature decor, 230 00:09:17,260 --> 00:09:18,010 gaming, travel, 231 00:09:18,010 --> 00:09:19,270 beauty. There's a channel, 232 00:09:19,300 --> 00:09:22,420 essentially a TV channel for you to see what you want 233 00:09:22,420 --> 00:09:24,760 to see based on your engagement again, 234 00:09:25,000 --> 00:09:27,550 and then in the search at the very top, 235 00:09:27,610 --> 00:09:29,860 if you tap on search and then you scroll all the 236 00:09:29,860 --> 00:09:32,920 way to the end where it says places you can tap 237 00:09:32,950 --> 00:09:34,900 in. I'm going to just tap in pizza. 238 00:09:34,930 --> 00:09:36,460 I'm here in downtown Boston. 239 00:09:36,520 --> 00:09:40,300 Every single frigging pizza shop in and around me now comes 240 00:09:40,300 --> 00:09:42,220 up. Oh my gosh. 241 00:09:42,250 --> 00:09:44,170 Okay, so that's gold right there. 242 00:09:44,310 --> 00:09:46,590 Oh, this is gold for anybody with a store. 243 00:09:46,590 --> 00:09:49,080 So say I put yarn here. 244 00:09:49,170 --> 00:09:50,580 Okay. Up pops, 245 00:09:50,580 --> 00:09:51,660 Newberry, yarn, 246 00:09:51,900 --> 00:09:53,130 Newbury yarns, 247 00:09:53,670 --> 00:09:54,480 another yarn, 248 00:09:54,480 --> 00:09:55,350 a good yarn. 249 00:09:55,380 --> 00:09:56,400 Darn good yarn. 250 00:09:56,430 --> 00:09:58,440 Like all these places that sell yarn. 251 00:09:58,680 --> 00:10:01,200 Like if I want yarn I just put it in Instagram. 252 00:10:01,230 --> 00:10:03,780 Search search baby search engine. 253 00:10:03,780 --> 00:10:06,700 Huge. Well so that just tells you where the future of 254 00:10:06,700 --> 00:10:07,720 this is all going. 255 00:10:07,830 --> 00:10:08,670 Oh yeah, 256 00:10:08,670 --> 00:10:09,480 it's all here. 257 00:10:09,480 --> 00:10:10,110 It's been here. 258 00:10:10,110 --> 00:10:13,740 It's just that Instagram is constantly changing the interface and the 259 00:10:13,740 --> 00:10:17,070 user experience to make it better and more intuitive. 260 00:10:17,100 --> 00:10:20,040 A lot of people that I teach to are typically 45 261 00:10:20,040 --> 00:10:23,430 and older who are either new to Instagram or not using 262 00:10:23,430 --> 00:10:27,120 Instagram yet for their business or not making any money yet 263 00:10:27,150 --> 00:10:27,810 using Instagram. 264 00:10:27,810 --> 00:10:29,280 So if I'm talking to you, 265 00:10:29,340 --> 00:10:32,700 you just might be interested in our beginner Instagram course. 266 00:10:32,700 --> 00:10:33,630 Ready, set gram. 267 00:10:33,830 --> 00:10:37,250 That's the place We just redid every single module and I 268 00:10:37,250 --> 00:10:39,710 know that you're in this group and you definitely want to 269 00:10:39,710 --> 00:10:42,980 go through the whole course again because it's changed. 270 00:10:43,160 --> 00:10:45,560 I will definitely go through it again and yeah, 271 00:10:45,560 --> 00:10:46,220 so ready, 272 00:10:46,220 --> 00:10:46,850 set gram. 273 00:10:46,850 --> 00:10:49,310 For those of you who are not on Instagram yet. 274 00:10:49,310 --> 00:10:50,750 And I do know that that's true. 275 00:10:50,960 --> 00:10:54,020 I was just out at a conference speaking about social media 276 00:10:54,050 --> 00:10:56,720 last week and I was taking a survey of the room. 277 00:10:56,720 --> 00:10:57,860 And so these are all makers, 278 00:10:57,860 --> 00:10:59,110 right? So yeah, 279 00:10:59,140 --> 00:11:01,990 I was taking a survey of the room and I would 280 00:11:01,990 --> 00:11:03,400 say probably, 281 00:11:03,430 --> 00:11:04,390 I'd probably say, 282 00:11:04,390 --> 00:11:05,650 and you might be surprised at this, 283 00:11:05,650 --> 00:11:08,890 but you might not because I am also serving women 45 284 00:11:08,890 --> 00:11:10,150 and up for the most part, 285 00:11:10,150 --> 00:11:11,130 right? Yeah, 286 00:11:11,280 --> 00:11:14,790 I'd say that 80% of them use Facebook. 287 00:11:14,940 --> 00:11:18,650 Okay. And then I'd say probably half of them are on 288 00:11:18,650 --> 00:11:20,240 Instagram if that, 289 00:11:20,270 --> 00:11:20,990 if that. 290 00:11:21,280 --> 00:11:22,120 Well, you know why? 291 00:11:22,120 --> 00:11:23,200 So a couple of reasons. 292 00:11:23,620 --> 00:11:27,130 One, there's a learning curve and whenever we have to immerse 293 00:11:27,130 --> 00:11:29,110 ourselves into learning something new, 294 00:11:29,140 --> 00:11:32,290 we feel like we're either late to the party or it's 295 00:11:32,290 --> 00:11:33,160 just too much time, 296 00:11:33,160 --> 00:11:33,850 you don't have it. 297 00:11:34,090 --> 00:11:37,420 And the one factor that I talked to my team about 298 00:11:37,600 --> 00:11:41,770 that women typically 45 and older lack is the confidence to 299 00:11:41,770 --> 00:11:42,820 put themselves out there. 300 00:11:42,820 --> 00:11:44,920 Now you and I are really good at this. 301 00:11:44,950 --> 00:11:46,420 You and I are extroverts, 302 00:11:46,420 --> 00:11:48,790 very comfortable on camera and on video. 303 00:11:48,790 --> 00:11:51,010 I know I've pushed you a little bit when we were 304 00:11:51,010 --> 00:11:53,710 together for our photo shoot and Ben together personally, 305 00:11:53,740 --> 00:11:54,880 Nantucket and the like, 306 00:11:54,890 --> 00:11:58,510 but I just know that women typically judge how they look 307 00:11:58,510 --> 00:11:59,350 like, Oh my God, 308 00:11:59,350 --> 00:12:01,480 I have so many wrinkles or my hair's turning gray. 309 00:12:01,690 --> 00:12:03,750 No one's going to want to look at me and blah, 310 00:12:03,750 --> 00:12:04,120 blah, blah. 311 00:12:04,150 --> 00:12:04,630 And I'm like, 312 00:12:04,630 --> 00:12:07,960 I push people out of the fear of that. 313 00:12:07,960 --> 00:12:08,440 In fact, 314 00:12:08,440 --> 00:12:10,420 on my personal Instagram account, 315 00:12:10,420 --> 00:12:11,200 Sue B Zimmerman, 316 00:12:11,200 --> 00:12:13,390 I recently changed my bio to read that. 317 00:12:13,390 --> 00:12:15,880 I'm helping women make a mindset shift. 318 00:12:15,910 --> 00:12:17,080 That's my super power. 319 00:12:18,050 --> 00:12:18,590 I love it. 320 00:12:18,830 --> 00:12:20,330 I am seeing people though, 321 00:12:20,390 --> 00:12:24,110 getting past the uncomfortableness and getting on because they're seeing other 322 00:12:24,110 --> 00:12:24,980 people doing it. 323 00:12:25,220 --> 00:12:26,480 So then they're jumping on. 324 00:12:26,480 --> 00:12:27,710 So it's coming. 325 00:12:27,740 --> 00:12:28,760 It is coming, 326 00:12:28,760 --> 00:12:29,870 but it's slow. 327 00:12:29,900 --> 00:12:30,830 There's no need to wait, 328 00:12:30,830 --> 00:12:32,450 I guess is the point there. 329 00:12:32,740 --> 00:12:34,570 But let's get into these neighborhoods. 330 00:12:34,570 --> 00:12:37,090 So you and I were chatting one day and you're like, 331 00:12:37,090 --> 00:12:38,500 Sue, I want to get on. 332 00:12:38,500 --> 00:12:40,840 I want to talk with your audience about neighborhoods. 333 00:12:41,030 --> 00:12:44,040 I know I'm going to learn a ton and I know 334 00:12:44,040 --> 00:12:45,810 you're going to talk about it as people, 335 00:12:45,810 --> 00:12:46,020 you know, 336 00:12:46,050 --> 00:12:48,330 knowing my audience and knowing that a lot of it, 337 00:12:48,330 --> 00:12:49,410 they're just starting. 338 00:12:49,830 --> 00:12:51,140 Sure. So, 339 00:12:51,170 --> 00:12:52,130 and we're all makers. 340 00:12:52,130 --> 00:12:53,270 You totally know my group. 341 00:12:53,400 --> 00:12:56,580 Oh, I totally know your audience cause I was a crafter 342 00:12:56,580 --> 00:12:57,210 back in the day. 343 00:12:57,210 --> 00:12:59,490 I taught scratch thing and I'm an artist. 344 00:12:59,490 --> 00:13:00,330 I taught art lessons. 345 00:13:00,330 --> 00:13:01,200 I feel you guys, 346 00:13:01,200 --> 00:13:02,520 I know exactly what you need. 347 00:13:02,520 --> 00:13:03,630 So number one, 348 00:13:04,140 --> 00:13:04,770 trust me, 349 00:13:04,770 --> 00:13:06,000 you want to be on Instagram, 350 00:13:06,230 --> 00:13:09,260 you want to be on Instagram because people are searching on 351 00:13:09,260 --> 00:13:12,200 Instagram and you want them to find you for your craft 352 00:13:12,200 --> 00:13:13,190 and what you make. 353 00:13:13,300 --> 00:13:14,440 With that being said, 354 00:13:14,440 --> 00:13:16,600 Instagram is essentially a village. 355 00:13:16,630 --> 00:13:17,950 Now when I say village, 356 00:13:17,950 --> 00:13:19,390 when I first started teaching Instagram, 357 00:13:19,390 --> 00:13:24,160 that was 140 million monthly active users and now there is 358 00:13:24,220 --> 00:13:27,170 over a billion climbing every single day. 359 00:13:27,230 --> 00:13:30,590 So every business and brand that you love is on Instagram. 360 00:13:30,680 --> 00:13:31,520 Every author, 361 00:13:31,580 --> 00:13:32,810 every philanthropy, 362 00:13:32,870 --> 00:13:33,740 you search it, 363 00:13:33,800 --> 00:13:34,640 you will find it. 364 00:13:34,670 --> 00:13:35,300 Trust me. 365 00:13:35,450 --> 00:13:36,290 If they're not there, 366 00:13:36,290 --> 00:13:37,430 they're coming very soon. 367 00:13:37,550 --> 00:13:41,780 It's the place where everyone is really seeing great results and 368 00:13:41,810 --> 00:13:42,890 building a community. 369 00:13:43,090 --> 00:13:46,360 So if you are just wondering if Instagram is right for 370 00:13:46,360 --> 00:13:49,570 you, I can break all those myths while you might think 371 00:13:49,570 --> 00:13:50,110 it's not. 372 00:13:50,110 --> 00:13:52,630 If you want to send me any kind of message so 373 00:13:52,640 --> 00:13:54,190 you can hook up how you can get in touch with 374 00:13:54,190 --> 00:13:54,960 me. Okay. 375 00:13:54,960 --> 00:13:56,400 And why don't you just say yes, 376 00:13:56,700 --> 00:13:59,820 yes. Why don't you just say the answer is yes. 377 00:14:00,730 --> 00:14:01,660 The answer's always yes, 378 00:14:01,660 --> 00:14:02,230 you can do this. 379 00:14:02,230 --> 00:14:02,950 You can all do this. 380 00:14:02,980 --> 00:14:03,490 Trust me, 381 00:14:03,520 --> 00:14:03,850 trust me. 382 00:14:03,850 --> 00:14:04,270 Trust me. 383 00:14:04,300 --> 00:14:07,030 I've been teaching Instagram for seven years and I love teaching 384 00:14:07,030 --> 00:14:08,080 it, so let's get into it. 385 00:14:08,230 --> 00:14:10,480 Okay. With Instagram being a village, 386 00:14:10,510 --> 00:14:12,160 I like to use this analogy. 387 00:14:12,160 --> 00:14:13,660 The village is, 388 00:14:13,690 --> 00:14:14,980 let's now look at a feed. 389 00:14:14,980 --> 00:14:17,230 So say we're looking at Sue's account. 390 00:14:17,290 --> 00:14:18,880 Okay. I have three accounts. 391 00:14:18,910 --> 00:14:20,800 Look at gift biz on wrapped. 392 00:14:21,090 --> 00:14:21,690 Yeah. Okay. 393 00:14:21,690 --> 00:14:23,550 So if we're looking at gift biz on rapt, 394 00:14:23,610 --> 00:14:25,740 and when I say Instagram's a village, 395 00:14:25,800 --> 00:14:26,640 it also, 396 00:14:26,670 --> 00:14:30,030 I want you to think of Instagram as a digital magazine 397 00:14:30,030 --> 00:14:33,840 where the bio is essentially the cover of that magazine and 398 00:14:33,840 --> 00:14:36,570 your feed is the content in the magazine. 399 00:14:36,570 --> 00:14:40,860 So if you say that you help businesses start and grow 400 00:14:40,950 --> 00:14:45,030 and you are in the gift or Baker craft or Makerspace, 401 00:14:45,060 --> 00:14:47,760 then I want to make sure in your feed that I'm 402 00:14:47,760 --> 00:14:48,540 seeing that. 403 00:14:48,800 --> 00:14:52,220 And with Sue I see her as an authority at shows. 404 00:14:52,220 --> 00:14:53,930 I see the interviews that she's doing, 405 00:14:53,930 --> 00:14:56,330 I see quotes and it's all done in a branded way 406 00:14:56,540 --> 00:14:59,000 and I get a sense of who Sue is as the 407 00:14:59,000 --> 00:15:00,470 authority in this space. 408 00:15:00,470 --> 00:15:03,380 And so that's really important to have it look and feel 409 00:15:03,380 --> 00:15:05,150 like a magazine every aspect. 410 00:15:05,150 --> 00:15:07,310 So the avatar profile photo show, 411 00:15:07,310 --> 00:15:10,730 Sue with her headphones on being an authority with her podcasts. 412 00:15:10,910 --> 00:15:12,530 She's using her yellow branding. 413 00:15:12,530 --> 00:15:14,900 I know yellow is her favorite color and you can see 414 00:15:14,900 --> 00:15:17,210 in her bio she lets you know that she's a maker 415 00:15:17,240 --> 00:15:18,230 business coach. 416 00:15:18,430 --> 00:15:20,680 I don't know if maker is the right word. 417 00:15:20,680 --> 00:15:24,250 I think crafter or something more generic cause maker, 418 00:15:24,310 --> 00:15:28,180 just like maker of what makers I tried crafter, 419 00:15:28,180 --> 00:15:30,340 but you know what comes up mostly for crafter, 420 00:15:30,400 --> 00:15:33,830 beer, beer crafting artist or something. 421 00:15:33,830 --> 00:15:35,420 We got to work on that cause this is not the 422 00:15:35,420 --> 00:15:36,860 right keyword search for you. 423 00:15:36,980 --> 00:15:38,060 Okay. Yay. 424 00:15:38,060 --> 00:15:39,320 I'm getting some help here too. 425 00:15:39,320 --> 00:15:41,500 I didn't know that was going to happen or gift business 426 00:15:41,500 --> 00:15:45,610 coach. So Sue shows her branding quite nicely. 427 00:15:45,640 --> 00:15:46,540 Great quality photos. 428 00:15:46,540 --> 00:15:48,580 I know she invests in herself and in photo shoots, 429 00:15:48,580 --> 00:15:49,750 which is all really important. 430 00:15:49,950 --> 00:15:50,610 And like I said, 431 00:15:50,610 --> 00:15:53,120 she likes yellow so that Sue's look and feel. 432 00:15:53,120 --> 00:15:53,990 That's her magazine. 433 00:15:53,990 --> 00:15:55,970 That's her promise that she makes from the bio. 434 00:15:56,490 --> 00:15:57,870 We're not just talking personal, 435 00:15:57,870 --> 00:15:59,310 we're talking business too. 436 00:15:59,510 --> 00:16:00,890 And so this should be, 437 00:16:00,890 --> 00:16:03,530 we really want to be talking here that this is for 438 00:16:03,650 --> 00:16:04,760 your business. 439 00:16:04,940 --> 00:16:05,450 Oh yeah, 440 00:16:05,690 --> 00:16:08,300 absolutely. No one should have more than one Instagram account. 441 00:16:08,480 --> 00:16:10,520 I mean if you can barely keep up with your business 442 00:16:10,520 --> 00:16:11,060 and your work, 443 00:16:11,090 --> 00:16:13,400 unless you want to have a personal one for your family, 444 00:16:13,400 --> 00:16:16,760 fine. But most people don't even do one Instagram account correctly, 445 00:16:16,760 --> 00:16:18,140 so don't have to. 446 00:16:18,420 --> 00:16:19,200 Okay. All right, 447 00:16:19,200 --> 00:16:20,310 well that's good to know. 448 00:16:20,310 --> 00:16:23,460 So but let's say I did already have a personal account. 449 00:16:23,620 --> 00:16:26,290 I know there are some people in our listening audience right 450 00:16:26,290 --> 00:16:28,270 now who have a personal Instagram account. 451 00:16:28,300 --> 00:16:29,710 They've been there just for fun. 452 00:16:29,740 --> 00:16:31,210 Never business. 453 00:16:31,460 --> 00:16:33,980 Yeah. Well you can turn it into a business account. 454 00:16:34,040 --> 00:16:37,130 You can change at any time a personal into a business 455 00:16:37,130 --> 00:16:37,970 by the settings. 456 00:16:38,000 --> 00:16:39,470 I teach this all step by step. 457 00:16:39,720 --> 00:16:42,150 Okay, so they turn it into a business and then just 458 00:16:42,150 --> 00:16:43,410 proceed from there. 459 00:16:43,750 --> 00:16:45,940 Yeah, because a business account has insights, 460 00:16:45,940 --> 00:16:49,060 a business account has features like the quick reply a business 461 00:16:49,060 --> 00:16:53,320 account gives you a contact button for people to get directions 462 00:16:53,320 --> 00:16:54,700 or call you or email you. 463 00:16:54,700 --> 00:16:57,310 So if you don't have your account set up as a 464 00:16:57,310 --> 00:17:01,180 business, you're missing out on all the features that matter for 465 00:17:01,180 --> 00:17:04,900 a business which is looking at data and making sound decisions. 466 00:17:05,200 --> 00:17:08,380 Okay. One more question cause I know this is really basic 467 00:17:08,440 --> 00:17:10,480 and not necessarily what we want to be talking about with 468 00:17:10,480 --> 00:17:11,350 all the neighborhoods, 469 00:17:11,380 --> 00:17:13,390 but I know it's going to be a question for people 470 00:17:13,450 --> 00:17:17,110 is if they have been posting all personal things up to 471 00:17:17,110 --> 00:17:18,010 this point, 472 00:17:18,320 --> 00:17:21,320 can they just now start posting more business? 473 00:17:21,350 --> 00:17:23,480 Could they integrate them both together? 474 00:17:23,480 --> 00:17:25,640 What's your direction now on the content? 475 00:17:25,950 --> 00:17:29,130 Absolutely. So every post has three little dots on the top 476 00:17:29,130 --> 00:17:29,910 right hand side. 477 00:17:29,910 --> 00:17:30,570 If you tap in, 478 00:17:30,570 --> 00:17:33,960 you can archive that post and just file it away or 479 00:17:33,960 --> 00:17:34,740 you can delete it. 480 00:17:35,140 --> 00:17:37,060 So depending on if you want to save it in your 481 00:17:37,060 --> 00:17:38,260 feed, if it doesn't match up, 482 00:17:38,290 --> 00:17:40,450 you can get rid of it or you can archive it. 483 00:17:40,630 --> 00:17:43,270 So should you post personal and mix it in with business 484 00:17:43,270 --> 00:17:43,780 or no? 485 00:17:44,340 --> 00:17:45,900 It all depends on what your business is. 486 00:17:45,900 --> 00:17:48,270 But I always say you have to humanize your business and 487 00:17:48,270 --> 00:17:48,630 your brand. 488 00:17:48,630 --> 00:17:49,770 If you want people to get to know, 489 00:17:49,770 --> 00:17:53,030 like, and trust you and in your specific niche and industry, 490 00:17:53,150 --> 00:17:56,570 absolutely. I want to be connected to the craft or the 491 00:17:56,570 --> 00:17:57,650 Baker, the gift maker. 492 00:17:57,650 --> 00:17:58,730 I want to know who they are. 493 00:17:59,020 --> 00:18:00,990 So unless you're a big brand, 494 00:18:01,240 --> 00:18:04,450 people want to support local small business owners. 495 00:18:04,690 --> 00:18:05,470 It's very true. 496 00:18:05,720 --> 00:18:06,590 No, he goes, 497 00:18:06,590 --> 00:18:07,340 it's not the logo. 498 00:18:07,340 --> 00:18:10,270 Like I love the picture of you in your profile photo 499 00:18:10,430 --> 00:18:11,480 or you look intellectual, 500 00:18:11,480 --> 00:18:12,740 you look accomplished, 501 00:18:12,740 --> 00:18:13,730 you've got a smile. 502 00:18:13,940 --> 00:18:14,600 It's all good. 503 00:18:14,840 --> 00:18:16,580 So very important to do that. 504 00:18:16,890 --> 00:18:20,430 So now that we've talked about Instagram being a village, 505 00:18:20,460 --> 00:18:22,260 now that we've talked about Instagram, 506 00:18:22,320 --> 00:18:24,150 the feed being a magazine, 507 00:18:24,150 --> 00:18:26,730 a digital magazine where the bio is the promise that you 508 00:18:26,730 --> 00:18:27,900 make in the feed. 509 00:18:28,020 --> 00:18:29,160 Instead of turning a page, 510 00:18:29,160 --> 00:18:32,250 you're scrolling and you're looking in the content that's there matches 511 00:18:32,250 --> 00:18:34,380 up to who you say you are and what you say 512 00:18:34,380 --> 00:18:35,520 you do and why you do it. 513 00:18:35,520 --> 00:18:36,990 So that's what you put in your bio. 514 00:18:36,990 --> 00:18:39,030 We're not going to get into the details of all this, 515 00:18:39,030 --> 00:18:41,100 but we're going to stay high level here. 516 00:18:41,300 --> 00:18:42,830 So that's the feed. 517 00:18:42,860 --> 00:18:44,270 That's the first neighborhood. 518 00:18:44,300 --> 00:18:46,820 That's how Instagram started 10 years ago. 519 00:18:47,010 --> 00:18:49,350 Then Instagram stories were added. 520 00:18:49,690 --> 00:18:53,560 Instagram stories is another neighborhood where you can share either a 521 00:18:53,560 --> 00:18:58,150 photo of video quotes and have your own. 522 00:18:58,210 --> 00:19:02,950 It's essentially your own broadcasting channel and you want your stories 523 00:19:02,950 --> 00:19:08,110 to be entertaining and educational and become resources and the best 524 00:19:08,110 --> 00:19:13,120 stories that you have should and can be saved into your 525 00:19:13,120 --> 00:19:14,500 highlight. As Sue has, 526 00:19:14,500 --> 00:19:16,690 he or she has travel and speaking and shout outs and 527 00:19:16,690 --> 00:19:19,270 podcast and steep peak and best life and community and quotes. 528 00:19:19,470 --> 00:19:21,630 You can create your own branded highlights. 529 00:19:21,690 --> 00:19:24,870 Yes, I have a YouTube video all about highlights that Sue 530 00:19:24,870 --> 00:19:27,330 can link if you're not even sure what that is or 531 00:19:27,330 --> 00:19:28,140 how to create them. 532 00:19:28,140 --> 00:19:29,070 I've got you covered. 533 00:19:29,260 --> 00:19:29,890 In fact, 534 00:19:29,920 --> 00:19:32,110 Sue B zimmerman.com/youtube 535 00:19:32,140 --> 00:19:36,130 is where I have hundreds and hundreds of tutorials under five 536 00:19:36,130 --> 00:19:39,200 minutes, so subscribe and when you're over on YouTube, 537 00:19:39,230 --> 00:19:40,490 hit the bell and Sue. 538 00:19:40,490 --> 00:19:42,680 The reason I say hit the bell is because once you 539 00:19:42,680 --> 00:19:43,130 hit the bell, 540 00:19:43,130 --> 00:19:45,950 you get a notification every Monday when I drop a new 541 00:19:46,100 --> 00:19:47,360 video Monday in the morning. 542 00:19:47,560 --> 00:19:50,500 And to those of you that follow me on Instagram at 543 00:19:50,500 --> 00:19:54,190 the Instagram expert at 3:00 PM EST, 544 00:19:54,190 --> 00:19:58,660 I go live every Monday and talk about what I taught 545 00:19:58,660 --> 00:19:59,710 in that YouTube video. 546 00:19:59,710 --> 00:20:02,620 And we're going to talk about the Instagram live neighborhood in 547 00:20:02,620 --> 00:20:03,400 a minute. 548 00:20:03,400 --> 00:20:06,610 But I just want you to know that I'm constantly teaching, 549 00:20:06,970 --> 00:20:13,480 educating, and then giving additional value using the neighborhoods to broadcast, 550 00:20:13,510 --> 00:20:14,560 to amplify, 551 00:20:14,620 --> 00:20:19,780 to promote my free content that builds that credibility and trust. 552 00:20:20,010 --> 00:20:22,350 Why? Because that's how I get discovered. 553 00:20:22,350 --> 00:20:24,510 That's how I get more hate speaking opportunities. 554 00:20:24,510 --> 00:20:26,970 That's how I get more paying clients and coaching clients. 555 00:20:26,970 --> 00:20:28,590 So this is really important, 556 00:20:28,590 --> 00:20:30,210 and I know you might be, 557 00:20:30,300 --> 00:20:32,760 I'm talking kind of fast and from Boston, 558 00:20:32,760 --> 00:20:33,420 so what can I say? 559 00:20:34,260 --> 00:20:35,010 I'm teaching, 560 00:20:35,010 --> 00:20:37,410 but if you do what I say, 561 00:20:37,410 --> 00:20:38,670 you will get results. 562 00:20:38,670 --> 00:20:40,650 So watching my YouTube video. 563 00:20:40,650 --> 00:20:41,340 Also Sue, 564 00:20:41,340 --> 00:20:44,130 I'm going to give you Sue B zimmerman.com/guide. 565 00:20:44,130 --> 00:20:46,020 If you're just getting started, 566 00:20:46,080 --> 00:20:48,550 the first thing you want to do is download my eight 567 00:20:48,550 --> 00:20:53,200 page free guide that will just break down these neighborhoods in 568 00:20:53,200 --> 00:20:56,530 a way that you can actually put notes on each part 569 00:20:56,530 --> 00:20:58,720 of this download to read, 570 00:20:58,750 --> 00:21:00,490 look, and then take action. 571 00:21:00,670 --> 00:21:03,550 Okay, so we talked about Instagram stories. 572 00:21:03,610 --> 00:21:06,220 You can create a story daily. 573 00:21:06,430 --> 00:21:08,260 They go away in 24 hours. 574 00:21:08,550 --> 00:21:09,990 I love Instagram stories. 575 00:21:09,990 --> 00:21:11,760 I've been using them since day one. 576 00:21:11,790 --> 00:21:15,150 I have more engagement in my stories than I do in 577 00:21:15,150 --> 00:21:16,860 my feed because most people, 578 00:21:16,860 --> 00:21:19,320 there's 500 million daily Instagram stories. 579 00:21:19,320 --> 00:21:20,100 And most people, 580 00:21:20,100 --> 00:21:20,700 to be honest, 581 00:21:20,760 --> 00:21:23,280 are watching stories more than looking at the feed. 582 00:21:23,310 --> 00:21:24,960 So if your engagement has dropped, 583 00:21:25,140 --> 00:21:27,500 that is why it's a competing neighborhood. 584 00:21:27,830 --> 00:21:30,500 Absolutely. And I've seen that a lot and you can tell 585 00:21:30,500 --> 00:21:32,120 me if my strategy is wrong or not, 586 00:21:32,120 --> 00:21:35,540 but I've reduced the amount of time I'm spending in my 587 00:21:35,570 --> 00:21:39,440 feed and I'm focusing more on energy in the stories cause 588 00:21:39,440 --> 00:21:40,760 I only have so much time. 589 00:21:40,820 --> 00:21:43,630 Right. And so I'm putting my energies there. 590 00:21:43,630 --> 00:21:46,340 Although I don't think I even have a story today and 591 00:21:46,340 --> 00:21:47,980 then here we are talking. 592 00:21:48,130 --> 00:21:49,120 That's totally fine. 593 00:21:49,420 --> 00:21:50,050 And yes, 594 00:21:50,050 --> 00:21:53,320 I'm posting five times a week instead of six or seven 595 00:21:53,440 --> 00:21:56,130 for the same reason I do stories five days a week, 596 00:21:56,160 --> 00:21:59,310 I give the weekend total breather because the truth is on 597 00:21:59,310 --> 00:22:00,960 Fridays when I do my stories at the end of the 598 00:22:00,960 --> 00:22:03,060 day, they go through till Saturday anyway. 599 00:22:03,090 --> 00:22:04,980 So you want your stories to play out. 600 00:22:05,040 --> 00:22:06,180 You don't want to do too many, 601 00:22:06,420 --> 00:22:08,610 you don't want your dashes to turn to dots. 602 00:22:08,640 --> 00:22:10,260 People will not watch your stories. 603 00:22:10,550 --> 00:22:11,660 Right? Absolutely. 604 00:22:11,690 --> 00:22:13,670 And what about the DMS in the stories? 605 00:22:14,330 --> 00:22:15,890 Oh, that's a whole nother conversation. 606 00:22:16,240 --> 00:22:17,560 Isn't that part of the neighborhood? 607 00:22:17,560 --> 00:22:18,820 When you go into a neighborhood, 608 00:22:18,820 --> 00:22:20,260 you have to chat with your neighbors. 609 00:22:20,260 --> 00:22:23,470 So The DM is in every single neighborhood. 610 00:22:23,470 --> 00:22:24,640 It's like a crossroad. 611 00:22:24,640 --> 00:22:26,200 It's not a part of, 612 00:22:26,230 --> 00:22:29,370 it's the communication hub for everything. 613 00:22:29,560 --> 00:22:30,970 Okay. We have to talk about it though. 614 00:22:30,970 --> 00:22:32,260 Let's talk about it at the end then. 615 00:22:32,620 --> 00:22:33,880 Okay. We can say that to the end. 616 00:22:33,880 --> 00:22:36,490 So let's move into Instagram IETV video. 617 00:22:36,510 --> 00:22:39,370 So a lot of people who like videos are good on 618 00:22:39,370 --> 00:22:41,560 videos and want to create video content. 619 00:22:41,560 --> 00:22:43,780 Maybe you're someone thinking about doing a YouTube channel, 620 00:22:43,780 --> 00:22:44,410 but OMG, 621 00:22:44,410 --> 00:22:47,050 that is the hardest thing I do is create content for 622 00:22:47,050 --> 00:22:48,370 YouTube and there's so much work. 623 00:22:48,510 --> 00:22:49,560 They're great though. 624 00:22:49,650 --> 00:22:51,180 I'm sure they're serving you well, 625 00:22:51,180 --> 00:22:52,890 so, Oh yeah, 626 00:22:52,920 --> 00:22:53,970 no, I'm thrilled. 627 00:22:53,970 --> 00:22:55,230 Our YouTube channel is everything. 628 00:22:55,230 --> 00:22:57,330 It's where we're getting most of our leads and I'm found 629 00:22:57,330 --> 00:22:59,250 on search because Google owns YouTube, 630 00:22:59,280 --> 00:23:01,620 but for those that don't have a team of 10 or 631 00:23:01,620 --> 00:23:04,380 resources, starting a channel is really hard work. 632 00:23:04,380 --> 00:23:07,410 So why not start out with a neighborhood IETV where you 633 00:23:07,410 --> 00:23:10,170 can create video content up to 10 minutes if you want. 634 00:23:10,410 --> 00:23:11,430 And yes, 635 00:23:11,430 --> 00:23:14,160 I do have a IDT video. 636 00:23:14,220 --> 00:23:16,650 How to get started on YouTube that Sue will share and 637 00:23:16,650 --> 00:23:19,230 then I'm releasing a new one soon with all the updates 638 00:23:19,260 --> 00:23:21,120 since the integration in the feed. 639 00:23:21,240 --> 00:23:22,380 What do I mean by that? 640 00:23:22,600 --> 00:23:24,880 Well, now when you create an IETV video, 641 00:23:24,880 --> 00:23:28,060 you can have the first minute play in your feed. 642 00:23:28,060 --> 00:23:29,200 And I'll tell you something. 643 00:23:29,200 --> 00:23:32,530 My IETV videos now get between five and 8,000 644 00:23:32,530 --> 00:23:34,360 views in a weekly period. 645 00:23:34,360 --> 00:23:35,650 Whereas the ones I did, 646 00:23:35,650 --> 00:23:36,970 the 24 that I did before, 647 00:23:36,970 --> 00:23:40,090 this integration got thousands over months. 648 00:23:40,300 --> 00:23:41,740 And so this new integration, 649 00:23:41,740 --> 00:23:44,050 if you open up the explore tab as I talked about 650 00:23:44,050 --> 00:23:48,470 earlier and you that real estate per ICTV Instagram is pushing 651 00:23:48,470 --> 00:23:52,610 that content out with the biggest like billboard. 652 00:23:52,830 --> 00:23:55,560 So there's a tab at the top and the explore tab. 653 00:23:55,590 --> 00:23:58,510 There's that real estate and when you create an ID TV 654 00:23:58,510 --> 00:24:01,640 video, people discover you find you and it's a new follower. 655 00:24:01,640 --> 00:24:02,540 It's a new person, 656 00:24:02,540 --> 00:24:03,890 it's a new conversation. 657 00:24:03,890 --> 00:24:05,240 People can leave comments. 658 00:24:05,450 --> 00:24:06,110 People are, 659 00:24:06,170 --> 00:24:06,620 like I said, 660 00:24:06,620 --> 00:24:07,370 just discover you. 661 00:24:07,370 --> 00:24:10,700 So my account's been growing like crazy because we are sharing 662 00:24:10,700 --> 00:24:14,270 an IGT video at once a week and you can upload 663 00:24:14,330 --> 00:24:15,170 a cover photo. 664 00:24:15,170 --> 00:24:16,340 So it's on brand. 665 00:24:16,530 --> 00:24:19,950 You can have a description with up to 2200 characters. 666 00:24:19,950 --> 00:24:20,580 So yes, 667 00:24:20,580 --> 00:24:23,610 you can write that many blog posts I like to call 668 00:24:23,610 --> 00:24:26,890 it and you can use hashtags and ad mentions and for 669 00:24:26,890 --> 00:24:29,020 those of you that don't have 10,000 670 00:24:29,020 --> 00:24:32,950 followers, you can put a URL in the ICTV and it's 671 00:24:32,950 --> 00:24:35,830 clickable. Links in IETV are clickable. 672 00:24:36,060 --> 00:24:37,380 They're clickable for anybody, 673 00:24:37,740 --> 00:24:40,800 anybody. So ID TV plus you can even if you don't 674 00:24:40,800 --> 00:24:42,060 have the swipe up feature, 675 00:24:42,090 --> 00:24:46,050 you can share your IgE TVs to your stories, 676 00:24:46,140 --> 00:24:47,190 which is awesome. 677 00:24:47,390 --> 00:24:48,470 So would you do, 678 00:24:48,470 --> 00:24:50,630 I'm thinking about content for our audience. 679 00:24:50,630 --> 00:24:52,250 If they were to do IgE TV, 680 00:24:52,310 --> 00:24:55,160 do you say instead of content that you might put in 681 00:24:55,160 --> 00:24:55,580 a blog, 682 00:24:55,610 --> 00:24:59,690 turn it into or both or both or both like or 683 00:24:59,700 --> 00:25:01,880 a video version of something you might've written. 684 00:25:01,940 --> 00:25:04,370 If you go watch my IETV and for those of you 685 00:25:04,370 --> 00:25:05,930 that are a little confused about it, 686 00:25:05,930 --> 00:25:06,920 I want to just point out, 687 00:25:06,920 --> 00:25:10,520 you can watch HGTV videos both on the desktop and on 688 00:25:10,520 --> 00:25:13,220 mobile. And if you go to the Instagram expert, 689 00:25:13,220 --> 00:25:14,450 which is my business account, 690 00:25:14,650 --> 00:25:16,690 and you look under my highlights, 691 00:25:16,910 --> 00:25:19,490 you will see the little IETV icon. 692 00:25:19,490 --> 00:25:22,190 It looks like a old TV with a little squiggly line 693 00:25:22,190 --> 00:25:22,730 through it. 694 00:25:22,960 --> 00:25:25,330 And if you tap on that IETV icon, 695 00:25:25,360 --> 00:25:28,360 you will see all of my IGT videos, 696 00:25:28,360 --> 00:25:30,250 which essentially is like I said, 697 00:25:30,310 --> 00:25:31,180 another neighborhood, 698 00:25:31,180 --> 00:25:33,310 another channel where you can consume content. 699 00:25:33,490 --> 00:25:34,630 So if you scroll back, 700 00:25:34,630 --> 00:25:37,570 you'll see my older videos and then you'll see my branded 701 00:25:37,570 --> 00:25:40,740 ones. There's five of them that have been integrated into the 702 00:25:40,740 --> 00:25:43,100 feed, and most of my videos, 703 00:25:43,130 --> 00:25:45,830 they're all under 10 minutes and they're just, 704 00:25:46,070 --> 00:25:46,370 I mean, 705 00:25:46,370 --> 00:25:48,080 5,000 views in less than a week, 706 00:25:48,080 --> 00:25:50,120 6.3 less than two weeks, 707 00:25:50,150 --> 00:25:51,530 8,000 I mean, 708 00:25:51,530 --> 00:25:52,520 it's just crazy. 709 00:25:52,700 --> 00:25:55,070 It's crazy how many views they're getting and it's just, 710 00:25:55,160 --> 00:25:58,610 it's an untapped neighborhood and it's a place where, 711 00:25:58,640 --> 00:25:58,880 you know, 712 00:25:58,880 --> 00:25:59,780 when I do my video, 713 00:25:59,780 --> 00:26:01,010 I do it all in one take. 714 00:26:01,010 --> 00:26:03,650 I just have bullets and I can riff on a subject, 715 00:26:03,830 --> 00:26:04,490 but I'm always, 716 00:26:04,490 --> 00:26:05,240 if you watch them, 717 00:26:05,240 --> 00:26:09,230 you'll hear me get engagement by having strong call to actions 718 00:26:09,230 --> 00:26:09,890 at the beginning, 719 00:26:09,890 --> 00:26:10,430 at the middle, 720 00:26:10,430 --> 00:26:11,030 at the end. 721 00:26:11,030 --> 00:26:12,170 I always let people know, 722 00:26:12,200 --> 00:26:13,940 make sure that you click the link for X, 723 00:26:13,940 --> 00:26:14,720 Y, and Z. 724 00:26:14,910 --> 00:26:17,550 You need to basically say and tell what you want people 725 00:26:17,550 --> 00:26:19,980 to do and not assume that they're going to know. 726 00:26:20,160 --> 00:26:21,600 No one knows what you want them to do. 727 00:26:21,600 --> 00:26:22,770 It's your job to tell them. 728 00:26:22,770 --> 00:26:27,660 So I am very directive with what actions I want my 729 00:26:27,690 --> 00:26:31,140 listeners and viewers to take in an IGT and it's really 730 00:26:31,140 --> 00:26:31,980 served me well. 731 00:26:31,980 --> 00:26:34,320 The other thing you all need to know about IETV is 732 00:26:34,320 --> 00:26:37,470 that when you share them now in this new format, 733 00:26:37,500 --> 00:26:39,780 you only get to put a title in your feed. 734 00:26:39,780 --> 00:26:41,880 So you want to make sure that your title is very 735 00:26:41,880 --> 00:26:44,580 intriguing and that will want to watch more. 736 00:26:44,580 --> 00:26:45,780 So for example, 737 00:26:45,780 --> 00:26:48,750 I did a real talk video lessons I've learned over the 738 00:26:48,750 --> 00:26:50,640 past six years as a speaker. 739 00:26:50,850 --> 00:26:53,220 I did a video about how I prep for my speaking 740 00:26:53,220 --> 00:26:55,110 gigs, six tips for speaking. 741 00:26:55,300 --> 00:26:57,640 I did one my IETV experience, 742 00:26:57,640 --> 00:26:59,770 why I am using IETV regularly. 743 00:26:59,770 --> 00:27:01,240 I think you guys would all like that one. 744 00:27:01,440 --> 00:27:04,650 And I did one all about hashtags in your bio when 745 00:27:04,650 --> 00:27:06,030 and why to use them. 746 00:27:06,260 --> 00:27:08,870 And the last one I did was get off Instagram and 747 00:27:08,870 --> 00:27:11,090 focus on the task you need to do in your business. 748 00:27:11,090 --> 00:27:14,540 Like real talk about like getting done as opposed to being 749 00:27:14,540 --> 00:27:16,460 on Instagram and scrolling and wasting time. 750 00:27:16,640 --> 00:27:18,770 So these are all subject matters, 751 00:27:18,800 --> 00:27:22,460 titles, topics that my audience appreciates and likes and I think 752 00:27:22,460 --> 00:27:23,450 yours would as well. 753 00:27:26,160 --> 00:27:29,730 We'll continue our conversation with Sue right after a brief word 754 00:27:29,730 --> 00:27:30,700 from our side Sponsor. 755 00:27:31,420 --> 00:27:34,390 This podcast is made possible thanks to the support of the 756 00:27:34,390 --> 00:27:35,680 ribbon print company. 757 00:27:35,830 --> 00:27:39,340 Create custom ribbons right in your store or craft studio in 758 00:27:39,340 --> 00:27:40,900 seconds. Visit the ribbon, 759 00:27:40,900 --> 00:27:42,370 print company.com 760 00:27:42,370 --> 00:27:43,450 for more information. 761 00:27:44,100 --> 00:27:45,870 One of the biggest things that I heard you just say 762 00:27:45,870 --> 00:27:48,600 about IETV is untapped neighborhood. 763 00:27:49,080 --> 00:27:49,590 Oh yeah. 764 00:27:49,870 --> 00:27:53,020 So it's the time to get in now because you get 765 00:27:53,050 --> 00:27:55,090 the visibility is greatest now. 766 00:27:55,390 --> 00:27:56,350 Oh, absolutely. 767 00:27:56,860 --> 00:27:59,140 Oh, it's like you're one of the new frontiers. 768 00:27:59,200 --> 00:28:02,560 So versus the feed where there's over a billion monthly active 769 00:28:02,560 --> 00:28:05,230 users and everyone's in the feed so you can stand out 770 00:28:05,230 --> 00:28:06,760 from your competition for sure. 771 00:28:07,240 --> 00:28:07,630 Got it. 772 00:28:08,050 --> 00:28:10,600 Okay. So we're going to segue into IgE live, 773 00:28:10,630 --> 00:28:12,310 which a lot of people are afraid of, 774 00:28:12,310 --> 00:28:12,880 don't do, 775 00:28:12,880 --> 00:28:14,140 don't know how to do and yes, 776 00:28:14,140 --> 00:28:16,000 I have a YouTube video that Sewell link. 777 00:28:16,000 --> 00:28:16,660 If you're a beginner, 778 00:28:16,660 --> 00:28:18,790 everything you need to know pinning a title, 779 00:28:18,820 --> 00:28:19,870 how the equipment, 780 00:28:19,900 --> 00:28:20,920 you know what to prepare. 781 00:28:21,140 --> 00:28:23,480 If you're here for business and you want to be professional, 782 00:28:23,540 --> 00:28:24,380 and like I mentioned, 783 00:28:24,380 --> 00:28:26,390 if you want to watch my Instagram live, 784 00:28:26,390 --> 00:28:29,050 I do it every Monday at 3:00 PM EST and if 785 00:28:29,050 --> 00:28:31,300 you follow me and you turn on notifications, 786 00:28:31,300 --> 00:28:33,100 you'll know when I'm live. 787 00:28:33,100 --> 00:28:34,420 With that being said, 788 00:28:34,420 --> 00:28:39,190 I have a certain energy around my live videos to increase 789 00:28:39,190 --> 00:28:41,860 engagement, get conversation and conversation is everything. 790 00:28:41,860 --> 00:28:45,070 That's what leads people to intimate conversations in the DM, 791 00:28:45,070 --> 00:28:47,290 which we'll talk about in a little bit like suicide, 792 00:28:47,320 --> 00:28:49,570 but for an IgE live. 793 00:28:49,570 --> 00:28:50,230 For me, 794 00:28:50,260 --> 00:28:52,570 I'm essentially broadcasting, 795 00:28:52,780 --> 00:28:57,220 amplifying and promoting the free content that I spend so much 796 00:28:57,220 --> 00:28:58,720 time creating on YouTube. 797 00:28:58,880 --> 00:29:02,360 So I want as many eyeballs as possible to watch that 798 00:29:02,360 --> 00:29:04,310 YouTube video to comment to like it. 799 00:29:04,310 --> 00:29:08,460 Because on YouTube it's really the first 48 hours that matter 800 00:29:08,460 --> 00:29:11,150 to the most versus Instagram the first two hours. 801 00:29:11,320 --> 00:29:13,930 So you want to get all that engagement as quickly as 802 00:29:13,930 --> 00:29:15,430 possible. So for me, 803 00:29:15,460 --> 00:29:19,180 it's getting people to watch my live broadcast where often I 804 00:29:19,180 --> 00:29:22,670 will bring in guests and when you bring in guests on 805 00:29:22,700 --> 00:29:24,140 your Instagram live, 806 00:29:24,200 --> 00:29:28,220 everyone who's following that guest will get a notification that they're 807 00:29:28,220 --> 00:29:29,840 joining the live broadcast, 808 00:29:29,840 --> 00:29:30,950 which is really cool. 809 00:29:30,950 --> 00:29:33,260 So this is how you can organically grow your account. 810 00:29:33,260 --> 00:29:36,110 So say Sue did an Instagram live and she wanted me 811 00:29:36,110 --> 00:29:39,590 on as her guest and she announced it in her story 812 00:29:39,800 --> 00:29:40,910 that I was going to be a, 813 00:29:41,680 --> 00:29:45,430 it's just such a brilliant way to organically grow. 814 00:29:45,430 --> 00:29:47,530 So if you're not doing Instagram lives, 815 00:29:47,590 --> 00:29:49,000 it's another strategy, 816 00:29:49,030 --> 00:29:50,230 another neighborhood, 817 00:29:50,300 --> 00:29:53,770 another place for you to reach strangers on the internet and 818 00:29:53,770 --> 00:29:55,900 bring them into your business. 819 00:29:56,050 --> 00:29:57,340 Sue, do you have any questions on that? 820 00:29:57,580 --> 00:30:00,640 I do have some questions on all of this. 821 00:30:00,910 --> 00:30:01,780 Awesome. Okay. 822 00:30:01,780 --> 00:30:03,940 So first I want to talk about, 823 00:30:03,940 --> 00:30:05,230 just so I have it clear in my head, 824 00:30:05,230 --> 00:30:06,070 your frequency, 825 00:30:06,100 --> 00:30:09,190 you're saying you post somewhere around five or six times on 826 00:30:09,190 --> 00:30:09,730 your feed, 827 00:30:09,730 --> 00:30:10,420 right? Yep. 828 00:30:10,600 --> 00:30:12,220 You do stories daily. 829 00:30:12,370 --> 00:30:14,890 I do stories to support the content that I'm sharing in 830 00:30:14,890 --> 00:30:19,060 my feed and infuse my personality and my signature style. 831 00:30:19,600 --> 00:30:22,000 Okay. And then you do IgE, 832 00:30:22,000 --> 00:30:23,710 T V how frequently? 833 00:30:24,100 --> 00:30:25,750 I GTV once a week. 834 00:30:25,780 --> 00:30:28,180 Now is our commitment we're trying to produce. 835 00:30:28,210 --> 00:30:29,260 Yup. Okay. 836 00:30:29,260 --> 00:30:34,180 And then I G live is once a week that corresponds 837 00:30:34,180 --> 00:30:35,470 with your YouTube video. 838 00:30:35,950 --> 00:30:40,830 Exactly. And then what's your IgE TV content? 839 00:30:41,310 --> 00:30:42,330 I GTB content. 840 00:30:42,330 --> 00:30:45,330 We have a content calendar and I work with my content 841 00:30:45,360 --> 00:30:47,070 strategist Kendall, 842 00:30:47,070 --> 00:30:49,560 and she and I figure out topics that we know that 843 00:30:49,560 --> 00:30:50,850 our audience would appreciate. 844 00:30:50,850 --> 00:30:52,500 So we have three in the can. 845 00:30:52,500 --> 00:30:54,450 And the other thing that we do with our IDTP is 846 00:30:54,450 --> 00:30:57,270 we transcribe all of our videos so that anyone that's hearing 847 00:30:57,270 --> 00:30:58,560 impaired can read them. 848 00:30:58,770 --> 00:31:01,650 Okay. And that content that is different from what you're putting 849 00:31:01,650 --> 00:31:03,150 in your feed and your stories. 850 00:31:03,240 --> 00:31:06,180 And it's also different from what you're doing with your life. 851 00:31:06,210 --> 00:31:08,220 So it's a separate source of content. 852 00:31:08,500 --> 00:31:10,540 Yeah, and sometimes there is crossover. 853 00:31:10,840 --> 00:31:12,020 Okay. I mean, 854 00:31:12,240 --> 00:31:13,070 if we, 855 00:31:13,220 --> 00:31:13,880 for example, 856 00:31:13,940 --> 00:31:15,890 everyone always loves hearing about hashtags. 857 00:31:15,890 --> 00:31:17,300 So I have a hashtag. 858 00:31:17,360 --> 00:31:19,460 I have several hashtag videos on YouTube. 859 00:31:19,490 --> 00:31:22,580 I have several posts in my feed about hashtag I do 860 00:31:22,580 --> 00:31:24,050 Instagram stories about hashtag. 861 00:31:24,080 --> 00:31:26,930 If you go to my highlight called instant tips, 862 00:31:27,020 --> 00:31:27,830 Oh my gosh, 863 00:31:27,860 --> 00:31:31,220 it's 15 minutes of amazing Ninja tips in my highlight that 864 00:31:31,220 --> 00:31:32,300 I've shared in my story. 865 00:31:32,360 --> 00:31:36,590 And I've done an IGT video about hashtag. 866 00:31:36,600 --> 00:31:39,350 So sometimes people need to hear things several times in several 867 00:31:39,350 --> 00:31:41,400 places in different ways for it to sink in. 868 00:31:41,430 --> 00:31:42,110 We're all like that. 869 00:31:42,110 --> 00:31:44,120 Right? That's really true. 870 00:31:44,120 --> 00:31:47,990 And I've noticed that more and more over time because I'll 871 00:31:47,990 --> 00:31:48,500 often think, 872 00:31:48,500 --> 00:31:50,840 well, I've already got content out there about that. 873 00:31:51,100 --> 00:31:52,180 But then when I do it again, 874 00:31:52,180 --> 00:31:54,670 I'm finding that there are new people who have never heard 875 00:31:54,670 --> 00:31:55,510 of it before. 876 00:31:55,850 --> 00:31:56,300 Oh my God. 877 00:31:56,610 --> 00:31:58,890 So I think that doesn't have as much to do with 878 00:31:58,890 --> 00:32:01,440 Instagram, but in a way it does in terms of content 879 00:32:01,440 --> 00:32:05,060 creation and putting content in these various neighborhoods. 880 00:32:05,060 --> 00:32:08,930 You can put content in different places because different people are 881 00:32:08,930 --> 00:32:10,220 watching in different areas. 882 00:32:10,220 --> 00:32:12,770 I very rarely go to a feed unless I'm checking out 883 00:32:12,770 --> 00:32:13,910 a business for the first time. 884 00:32:14,150 --> 00:32:15,890 Usually I'm going into stories if they're, 885 00:32:15,890 --> 00:32:17,640 if they do stories well, 886 00:32:17,640 --> 00:32:18,630 in order to see their stories, 887 00:32:18,630 --> 00:32:19,800 you have to be following them, 888 00:32:20,340 --> 00:32:21,300 right? That's right, 889 00:32:21,330 --> 00:32:22,620 but so you go to the feed first, 890 00:32:22,630 --> 00:32:23,610 you see what they're doing, 891 00:32:23,830 --> 00:32:24,880 then I'll follow them, 892 00:32:25,110 --> 00:32:26,160 but then normally, 893 00:32:26,160 --> 00:32:29,760 I mean I'm not really ever going back rarely to someone's 894 00:32:29,760 --> 00:32:30,330 whole feed. 895 00:32:30,330 --> 00:32:32,130 I'm mostly going into the stories. 896 00:32:32,340 --> 00:32:33,780 Interesting. Okay. 897 00:32:33,900 --> 00:32:36,480 Yeah. I don't know if I'm different from other people. 898 00:32:36,660 --> 00:32:38,130 I'm saying in the feed, 899 00:32:38,130 --> 00:32:40,820 in terms of going and looking at their account In the 900 00:32:40,820 --> 00:32:41,660 feed. Yes. 901 00:32:41,660 --> 00:32:42,950 I'm going into my feed. 902 00:32:43,400 --> 00:32:44,110 Yeah, yeah. 903 00:32:44,240 --> 00:32:45,500 Maybe my terminology's off. 904 00:32:45,530 --> 00:32:47,600 Yes. I'm looking at the Al score down a little bit 905 00:32:47,600 --> 00:32:48,110 on the feed, 906 00:32:48,110 --> 00:32:50,420 but in terms of going to somebody specific and going to 907 00:32:50,420 --> 00:32:52,100 their account and looking at all their, 908 00:32:52,190 --> 00:32:54,350 all that they've posted on their account, 909 00:32:54,470 --> 00:32:54,980 I don't, 910 00:32:54,980 --> 00:32:56,090 I go to their stories. 911 00:32:56,490 --> 00:32:57,240 Good. Okay. 912 00:32:57,530 --> 00:32:58,760 Am I a random person? 913 00:32:59,420 --> 00:33:01,820 I mean you're basically doing what everyone enjoys doing, 914 00:33:01,820 --> 00:33:04,010 which is watching stories because you feel a little bit more 915 00:33:04,010 --> 00:33:06,350 connected to that account. 916 00:33:06,350 --> 00:33:07,190 Right? Right. 917 00:33:07,520 --> 00:33:08,890 Absolutely. Yeah. 918 00:33:08,920 --> 00:33:10,660 So what other questions do you have for me? 919 00:33:10,970 --> 00:33:12,350 Okay, I want to get into the DMS. 920 00:33:12,800 --> 00:33:16,190 Okay, well the DM is seriously like pro pro pro, 921 00:33:16,190 --> 00:33:18,020 like that's coming your way later. 922 00:33:18,020 --> 00:33:19,580 But direct messages. 923 00:33:19,580 --> 00:33:22,540 I have so many tactics that I use and I set 924 00:33:22,540 --> 00:33:24,100 them up with quick reply. 925 00:33:24,130 --> 00:33:26,410 So there's a YouTube video all about quick reply, 926 00:33:26,470 --> 00:33:27,880 which is one of the features you get when you have 927 00:33:27,880 --> 00:33:28,720 a business account. 928 00:33:28,920 --> 00:33:31,290 And I nurture relationships in the DM. 929 00:33:31,290 --> 00:33:32,940 You can have one to one conversations. 930 00:33:33,130 --> 00:33:35,440 You can have Instagram direct message groups, 931 00:33:35,440 --> 00:33:37,930 which I have for my ready set gram members and my 932 00:33:37,930 --> 00:33:38,800 coaching clients. 933 00:33:39,010 --> 00:33:40,750 You can do a video call. 934 00:33:40,750 --> 00:33:44,140 I've closed thousands of dollars in sales and the Instagram direct 935 00:33:44,140 --> 00:33:46,180 message using video and talking to people, 936 00:33:46,360 --> 00:33:47,410 Instagram direct message. 937 00:33:47,530 --> 00:33:51,010 Literally I could talk about for hours because there's so many 938 00:33:51,010 --> 00:33:52,780 nuances and features in the DM. 939 00:33:52,780 --> 00:33:55,420 So why don't you ask me what specifically you want to 940 00:33:55,420 --> 00:33:56,110 hear today? 941 00:33:56,460 --> 00:33:57,600 Okay, so direct messages, 942 00:33:57,600 --> 00:34:00,360 I'm thinking a lot of people know because I communicate a 943 00:34:00,360 --> 00:34:01,470 lot with direct messages, 944 00:34:01,470 --> 00:34:02,550 but they're mostly text, 945 00:34:02,760 --> 00:34:05,760 right? So just back and forth and I think most people 946 00:34:05,760 --> 00:34:06,600 at this point, 947 00:34:06,630 --> 00:34:07,890 I might be making an assumption, 948 00:34:07,890 --> 00:34:11,070 but understand that that's a great way to link and start 949 00:34:11,070 --> 00:34:14,520 knowing people and start developing a relationship is with direct messages. 950 00:34:14,690 --> 00:34:15,950 Talk about quick reply, 951 00:34:16,240 --> 00:34:16,890 Well quickly applied. 952 00:34:16,890 --> 00:34:18,610 It's a way for you to do a text expander so 953 00:34:18,610 --> 00:34:19,720 you can just put like for me, 954 00:34:19,720 --> 00:34:21,400 yeah, every time I get a new follower on Instagram, 955 00:34:21,400 --> 00:34:23,050 I send them my link to a strategy guide. 956 00:34:23,230 --> 00:34:25,120 I let them know they can book a free 15 minute 957 00:34:25,120 --> 00:34:27,790 call. Here's my guide and I do it in a way 958 00:34:27,790 --> 00:34:31,210 that's nurturing and not bossy or salesy or spammy. 959 00:34:31,320 --> 00:34:32,340 They thanked me for it, 960 00:34:32,340 --> 00:34:35,160 so I always send my new followers a strategy guide. 961 00:34:35,160 --> 00:34:37,530 A lot of people ask me questions and I'll just type 962 00:34:37,530 --> 00:34:38,490 in Y T, 963 00:34:38,490 --> 00:34:41,490 YouTube and it will auto populate the quick reply that I 964 00:34:41,490 --> 00:34:43,680 put there so that I don't have to type it every 965 00:34:43,680 --> 00:34:45,270 time. It saves me so much time. 966 00:34:45,270 --> 00:34:46,680 I get hundreds of DMS a day, 967 00:34:46,980 --> 00:34:49,770 So how could my audience use it? 968 00:34:50,220 --> 00:34:50,880 What do you think? 969 00:34:51,010 --> 00:34:51,550 Oh, I mean, 970 00:34:51,550 --> 00:34:54,850 anybody that's asking about a price or a selection, 971 00:34:54,850 --> 00:34:57,340 you could link it to your website page or if they 972 00:34:57,340 --> 00:34:59,380 want to book a meeting or a consult with you, 973 00:34:59,380 --> 00:35:00,760 you can link it to your calendar. 974 00:35:00,960 --> 00:35:01,320 I mean, 975 00:35:01,350 --> 00:35:02,250 so many ways. 976 00:35:02,550 --> 00:35:05,010 Okay. I'm just trying to think of like even if someone's 977 00:35:05,010 --> 00:35:07,440 doing a story or something and they're at a craft show 978 00:35:07,500 --> 00:35:09,780 and they're showing their tables or something like that, 979 00:35:09,780 --> 00:35:11,550 but there are a lot of people who aren't at that 980 00:35:11,550 --> 00:35:13,650 show. They could do a story and say, 981 00:35:13,650 --> 00:35:16,410 Hey, if you're interested in this DME and I'll give you 982 00:35:16,740 --> 00:35:19,860 a discount code or a link to where you can see 983 00:35:19,860 --> 00:35:22,080 more designs or something like that. 984 00:35:22,110 --> 00:35:24,540 I'm just trying to relate it back of how our people 985 00:35:24,540 --> 00:35:25,050 could use it. 986 00:35:25,260 --> 00:35:26,190 Yeah, totally. 987 00:35:26,190 --> 00:35:29,190 A discount code for someone that's interested is a great strategy, 988 00:35:29,400 --> 00:35:30,900 so you definitely can do that. 989 00:35:31,190 --> 00:35:32,030 Okay, perfect. 990 00:35:32,240 --> 00:35:33,950 And video, 991 00:35:33,950 --> 00:35:35,450 what are the video replies? 992 00:35:35,810 --> 00:35:37,920 You're just saying that your reply not texts. 993 00:35:38,130 --> 00:35:38,970 Oh yeah. 994 00:35:38,970 --> 00:35:41,850 So in the Instagram this is advanced And you know you 995 00:35:41,850 --> 00:35:42,840 can send a text, 996 00:35:42,840 --> 00:35:43,560 you can send the link. 997 00:35:43,590 --> 00:35:46,050 I send video replies or audio replies, 998 00:35:46,050 --> 00:35:47,370 which you can do in the dam too. 999 00:35:47,850 --> 00:35:49,710 So much easier and faster. 1000 00:35:50,020 --> 00:35:51,130 Oh, for me for sure. 1001 00:35:51,230 --> 00:35:53,940 Yeah. I love the Instagram direct messages. 1002 00:35:53,970 --> 00:35:58,410 There's so much here and it really is the best way, 1003 00:35:58,410 --> 00:35:59,340 in my opinion, 1004 00:35:59,370 --> 00:36:02,040 to nurture relationships from people that are interested in what you 1005 00:36:02,040 --> 00:36:04,500 do that are strangers on the internet. 1006 00:36:04,500 --> 00:36:07,920 I mean everyone needs to understand that you don't immediately attract 1007 00:36:07,920 --> 00:36:09,810 a follower who becomes a paying customer. 1008 00:36:09,810 --> 00:36:11,580 They have to like you and trust you. 1009 00:36:11,580 --> 00:36:12,600 And how does that happen? 1010 00:36:12,600 --> 00:36:14,610 By creating content in these four neighborhoods, 1011 00:36:14,610 --> 00:36:16,110 by showing up on video, 1012 00:36:16,110 --> 00:36:18,420 by letting them get to know you and what makes you 1013 00:36:18,420 --> 00:36:20,280 different from everyone else that does what you do. 1014 00:36:20,480 --> 00:36:21,920 And so in order for this to happen, 1015 00:36:21,920 --> 00:36:23,480 these are all the touch points of sales, 1016 00:36:23,480 --> 00:36:25,100 like how many touch points does it take? 1017 00:36:25,250 --> 00:36:28,190 And you can make those touch points more special and more 1018 00:36:28,190 --> 00:36:31,610 intimate. And I'm always trying to stand out from everyone else 1019 00:36:31,640 --> 00:36:32,810 when I do this, 1020 00:36:32,810 --> 00:36:34,070 like I want to be different. 1021 00:36:34,070 --> 00:36:35,180 I want it to be memorable. 1022 00:36:35,180 --> 00:36:36,320 I want people to feel good. 1023 00:36:36,320 --> 00:36:40,340 Sometimes I'll use a Snapchat filter or a Bitmoji and just 1024 00:36:40,340 --> 00:36:42,350 make them laugh or smile in some fun way. 1025 00:36:42,350 --> 00:36:45,170 It's never like what everyone else is doing for me. 1026 00:36:45,170 --> 00:36:48,110 It's always different and standing out from the status quo. 1027 00:36:48,530 --> 00:36:51,800 Okay, so I have been with you and watched you in 1028 00:36:51,800 --> 00:36:54,500 action as you are creating stories on the fly. 1029 00:36:54,560 --> 00:36:57,770 Yeah. I mean you don't like in your mind, 1030 00:36:57,770 --> 00:36:59,120 think of a whole storyboard. 1031 00:36:59,150 --> 00:37:01,670 Well, you're also have been created since forever. 1032 00:37:01,940 --> 00:37:02,320 No, no, 1033 00:37:02,320 --> 00:37:02,870 no, no. 1034 00:37:02,870 --> 00:37:04,310 On my personal account, 1035 00:37:04,370 --> 00:37:05,510 it is on the fly. 1036 00:37:05,540 --> 00:37:09,530 It literally is the life of a successful business owner and 1037 00:37:09,530 --> 00:37:10,280 everything that I do. 1038 00:37:10,280 --> 00:37:10,850 For example, 1039 00:37:10,850 --> 00:37:12,860 I went to Newbury street with Cody today and got my 1040 00:37:12,860 --> 00:37:13,730 hair cut and colored. 1041 00:37:13,730 --> 00:37:16,520 So there was a little fun story there because the dogs 1042 00:37:16,520 --> 00:37:18,650 literally sat next to me and it was just me and 1043 00:37:18,650 --> 00:37:19,610 the dogs at this place. 1044 00:37:19,610 --> 00:37:20,690 So that's interesting. 1045 00:37:20,690 --> 00:37:21,260 That's different. 1046 00:37:21,260 --> 00:37:23,210 So the question is do you bring your dog everywhere? 1047 00:37:23,210 --> 00:37:25,790 So what's the conversation around that and what's in it for 1048 00:37:25,790 --> 00:37:27,050 people looking and reading? 1049 00:37:27,050 --> 00:37:28,340 It's like I get to know Sue. 1050 00:37:28,370 --> 00:37:28,910 Oh my God, 1051 00:37:28,910 --> 00:37:30,650 she gets to bring mr Cody to get her hair done. 1052 00:37:30,830 --> 00:37:31,610 That's so cool. 1053 00:37:31,810 --> 00:37:32,140 And yeah, 1054 00:37:32,140 --> 00:37:32,800 by the way, 1055 00:37:32,830 --> 00:37:34,810 Gerald has a dog right there in the salon. 1056 00:37:34,840 --> 00:37:35,860 That's really cool too. 1057 00:37:36,070 --> 00:37:38,680 So where's the conversation and how can people relate to it? 1058 00:37:38,680 --> 00:37:39,550 That's personal. 1059 00:37:39,740 --> 00:37:40,580 That's getting to know, 1060 00:37:40,580 --> 00:37:41,510 like, and trust too. 1061 00:37:41,730 --> 00:37:43,140 On my business account, 1062 00:37:43,260 --> 00:37:46,680 every single story is mapped out in our Trello boards. 1063 00:37:46,680 --> 00:37:48,240 We've got storyboards for everything. 1064 00:37:48,470 --> 00:37:49,610 For each story, 1065 00:37:49,610 --> 00:37:50,330 every day. 1066 00:37:50,720 --> 00:37:51,170 Each story, 1067 00:37:51,170 --> 00:37:53,420 every day on experts has the strategy. 1068 00:37:53,480 --> 00:37:54,650 Yes. Okay. 1069 00:37:54,710 --> 00:37:55,850 And who's doing that for you? 1070 00:37:55,850 --> 00:37:57,110 You're not doing that yourself? 1071 00:37:57,400 --> 00:37:59,200 My content creator and I do that together. 1072 00:37:59,230 --> 00:38:00,930 Once a week We prep everything. 1073 00:38:01,110 --> 00:38:01,740 Okay, perfect. 1074 00:38:01,770 --> 00:38:04,320 You two sit down and you talk through what's the message 1075 00:38:04,350 --> 00:38:06,790 going to be each day and then do you go through 1076 00:38:06,790 --> 00:38:08,140 what each clip is going to be? 1077 00:38:08,530 --> 00:38:09,250 But we have bullets, 1078 00:38:09,250 --> 00:38:11,020 so we have our Trello, 1079 00:38:11,050 --> 00:38:12,370 we pretty much do two weeks out. 1080 00:38:12,370 --> 00:38:14,950 So we have bullets of the message that we're trying to 1081 00:38:14,950 --> 00:38:17,500 get across and share and help our clients with. 1082 00:38:17,720 --> 00:38:19,820 And each message is bullet. 1083 00:38:19,820 --> 00:38:21,440 It's not literally the script. 1084 00:38:21,440 --> 00:38:24,740 I can totally add personality and do it wherever I want, 1085 00:38:24,960 --> 00:38:26,520 but the message is there, 1086 00:38:26,520 --> 00:38:27,690 the story is there. 1087 00:38:27,690 --> 00:38:29,460 And then when we're done with that message, 1088 00:38:29,460 --> 00:38:31,350 we're done with that story and you stop. 1089 00:38:31,550 --> 00:38:34,790 The goal is to get people to literally tap through your 1090 00:38:34,790 --> 00:38:35,500 whole story. 1091 00:38:35,500 --> 00:38:37,480 If people are tapping out and you can look at your 1092 00:38:37,480 --> 00:38:40,390 insights on your account and see if people have exited and 1093 00:38:40,390 --> 00:38:42,700 tapped out and if you're not getting any engagement. 1094 00:38:42,760 --> 00:38:46,030 Another great strategy is to use the engagement stickers, 1095 00:38:46,030 --> 00:38:48,520 which I have a YouTube video all about how to use 1096 00:38:48,520 --> 00:38:51,640 the engagement stickers in your story to get more engagement. 1097 00:38:51,850 --> 00:38:53,410 And when you get that engagement, 1098 00:38:53,410 --> 00:38:55,330 it happens in the Instagram direct message. 1099 00:38:55,330 --> 00:38:59,860 So that's another place when you use the stickers strategically, 1100 00:38:59,890 --> 00:39:02,650 you absolutely get the engagement. 1101 00:39:02,650 --> 00:39:04,270 We're all looking for more engagement. 1102 00:39:04,300 --> 00:39:06,490 Why? Because the more engagement you get, 1103 00:39:06,520 --> 00:39:10,150 the more Instagram works at algorithm in your favor. 1104 00:39:10,350 --> 00:39:13,740 So the engagement should be happening in the feed, 1105 00:39:13,770 --> 00:39:16,770 in your stories and IETV and in live. 1106 00:39:16,780 --> 00:39:19,230 And if you have the bandwidth to do all of these 1107 00:39:19,230 --> 00:39:21,120 neighborhoods correctly, 1108 00:39:21,180 --> 00:39:24,450 then you will get more exposure and more exposure leads to 1109 00:39:24,450 --> 00:39:26,700 more opportunities which lead to more sales. 1110 00:39:27,200 --> 00:39:30,050 Perfect. And I want to make the point that if somebody 1111 00:39:30,050 --> 00:39:31,130 does DMU, 1112 00:39:31,130 --> 00:39:32,990 then you should be damning them back. 1113 00:39:33,110 --> 00:39:33,950 Even if they're just saying, 1114 00:39:33,950 --> 00:39:34,970 Hey, that was a great story. 1115 00:39:34,970 --> 00:39:36,740 You want to be engaging with them back. 1116 00:39:36,950 --> 00:39:37,610 Unless they're full of, 1117 00:39:37,890 --> 00:39:39,440 they're a marketer and they're just trying to get you to 1118 00:39:39,440 --> 00:39:40,220 go to their account. 1119 00:39:40,390 --> 00:39:41,290 Well that's different. 1120 00:39:41,290 --> 00:39:42,360 Yeah. Yeah. 1121 00:39:42,390 --> 00:39:44,010 I mean not every single one, 1122 00:39:44,010 --> 00:39:45,930 like I go to their account and see who they are 1123 00:39:45,930 --> 00:39:46,410 and I'm like, 1124 00:39:46,470 --> 00:39:48,150 I am so not falling for that. 1125 00:39:49,070 --> 00:39:49,970 So, okay. 1126 00:39:50,060 --> 00:39:52,670 This is a personal question because I'll get a lot of 1127 00:39:52,670 --> 00:39:54,770 crappy people who just want to promote to me. 1128 00:39:55,040 --> 00:39:56,270 Like is it that I'm, 1129 00:39:56,540 --> 00:39:57,740 are my hashtags wrong? 1130 00:39:58,170 --> 00:39:59,280 You do or you don't? 1131 00:39:59,850 --> 00:40:00,420 I do. 1132 00:40:00,720 --> 00:40:01,440 Oh yeah, 1133 00:40:01,440 --> 00:40:02,880 you're probably using the wrong hashtags. 1134 00:40:02,880 --> 00:40:03,900 Are you shaking things up? 1135 00:40:04,210 --> 00:40:04,720 I am. 1136 00:40:04,870 --> 00:40:05,830 I switched them out, 1137 00:40:05,860 --> 00:40:07,060 but I still get, 1138 00:40:07,090 --> 00:40:10,030 well at first I was attracting the wrong people because they 1139 00:40:10,030 --> 00:40:12,010 weren't the people that I'm trying to approach. 1140 00:40:12,040 --> 00:40:13,300 I switched my hashtags up. 1141 00:40:13,300 --> 00:40:14,500 Now I'm getting the right people, 1142 00:40:14,500 --> 00:40:16,750 but I still get some of these spammy. 1143 00:40:16,750 --> 00:40:18,790 All they're in it is to sell me their stuff. 1144 00:40:18,850 --> 00:40:20,580 People. Is that just natural? 1145 00:40:20,580 --> 00:40:22,170 You're going to have that from time to time. 1146 00:40:22,740 --> 00:40:23,460 Yeah, I mean, 1147 00:40:23,460 --> 00:40:25,350 but you can control it and block it and report it, 1148 00:40:25,350 --> 00:40:26,760 which is what I recommend doing. 1149 00:40:27,090 --> 00:40:29,370 Alright, so as we're winding down here, 1150 00:40:29,370 --> 00:40:31,980 Sue, you work with so many people and with your coaching 1151 00:40:31,980 --> 00:40:32,700 and everything else, 1152 00:40:32,760 --> 00:40:34,860 can you share with us a couple of your favorite success 1153 00:40:34,860 --> 00:40:36,320 stories? Sure. 1154 00:40:36,320 --> 00:40:39,620 So one of my favorite success stories really happened from a 1155 00:40:39,620 --> 00:40:42,260 quote that I shared on my personal account, 1156 00:40:42,260 --> 00:40:44,360 and I did this in a very organic way. 1157 00:40:44,510 --> 00:40:46,310 I'm going to actually read this quote out loud because I 1158 00:40:46,310 --> 00:40:47,510 love the message. 1159 00:40:47,510 --> 00:40:50,090 So you always want to make sure that the messages aligned 1160 00:40:50,090 --> 00:40:53,090 with who you are and your business. 1161 00:40:53,360 --> 00:40:56,120 So I said, 1162 00:40:56,270 --> 00:40:59,060 surround yourself with people that push you to do better. 1163 00:40:59,330 --> 00:41:01,190 No drama or negativity, 1164 00:41:01,340 --> 00:41:04,010 just higher goals and higher motivation, 1165 00:41:04,330 --> 00:41:06,490 good times and positive energy, 1166 00:41:06,700 --> 00:41:11,620 no jealousy or hate simply bringing out the absolute best in 1167 00:41:11,620 --> 00:41:12,190 each other. 1168 00:41:12,410 --> 00:41:16,070 That was my quote and I wrote a post that basically 1169 00:41:16,070 --> 00:41:18,820 said higher goals and higher motivation. 1170 00:41:18,820 --> 00:41:21,910 My six month hive group coaching is starting soon and I 1171 00:41:21,910 --> 00:41:23,900 have three spots left now. 1172 00:41:23,900 --> 00:41:27,040 I have one spot left and I let people know when 1173 00:41:27,040 --> 00:41:28,090 the date started. 1174 00:41:28,180 --> 00:41:29,530 And I said, 1175 00:41:29,620 --> 00:41:33,860 if you are interested and you want to be by like-minded 1176 00:41:33,860 --> 00:41:34,730 business ladies, 1177 00:41:34,760 --> 00:41:36,770 lady bosses to level up your business, 1178 00:41:36,770 --> 00:41:38,600 send me an Instagram direct message. 1179 00:41:38,800 --> 00:41:39,310 And then I said, 1180 00:41:39,310 --> 00:41:42,250 this is for people who want to break through the overwhelm, 1181 00:41:42,280 --> 00:41:45,550 shut down shit that isn't serving them and focus on steps 1182 00:41:45,550 --> 00:41:48,070 that will get you the business that you are craving. 1183 00:41:48,100 --> 00:41:50,110 My team and I support you every step of the way. 1184 00:41:50,110 --> 00:41:51,520 So I just said to DME, 1185 00:41:51,730 --> 00:41:53,500 well, Rebecca DME, 1186 00:41:53,530 --> 00:41:54,070 she's like, 1187 00:41:54,190 --> 00:41:55,270 I want that last seat. 1188 00:41:55,690 --> 00:41:56,860 $5,000 later, 1189 00:41:57,130 --> 00:41:58,270 boom in the damn. 1190 00:41:58,840 --> 00:42:00,760 Nice. Just from a post, 1191 00:42:00,850 --> 00:42:01,390 a quote. 1192 00:42:01,730 --> 00:42:03,830 And did you know who Rebecca was before? 1193 00:42:03,830 --> 00:42:06,890 Had you seen that she'd been following you for awhile or 1194 00:42:08,090 --> 00:42:08,930 is from San Diego? 1195 00:42:08,930 --> 00:42:10,760 She has been following me for awhile. 1196 00:42:11,000 --> 00:42:12,710 Had she DMD you ever before? 1197 00:42:13,360 --> 00:42:16,540 We may have had some conversation back and forth. 1198 00:42:17,470 --> 00:42:22,360 So she was a warmer lead with a nurtured conversation. 1199 00:42:22,360 --> 00:42:23,560 That's what you're asking. 1200 00:42:23,760 --> 00:42:25,230 But she was ready to step up. 1201 00:42:25,260 --> 00:42:25,650 She's like, 1202 00:42:25,710 --> 00:42:27,030 I have been watching you. 1203 00:42:27,210 --> 00:42:27,540 She's like, 1204 00:42:27,570 --> 00:42:29,310 I worked with Bernay Brown, 1205 00:42:29,310 --> 00:42:29,820 I did X, 1206 00:42:29,820 --> 00:42:32,340 Y, and Z for her content creation and I'm ready to 1207 00:42:32,340 --> 00:42:34,560 step up my own game and not be behind the scenes 1208 00:42:34,560 --> 00:42:36,510 anymore but to be front center. 1209 00:42:36,510 --> 00:42:37,110 And I'm like, 1210 00:42:37,140 --> 00:42:38,460 girl, I got you. 1211 00:42:38,850 --> 00:42:40,230 And she signed up that day. 1212 00:42:40,560 --> 00:42:41,850 Beautiful. Yeah. 1213 00:42:42,240 --> 00:42:43,830 So I think that's a good point though, 1214 00:42:43,830 --> 00:42:44,400 Sue, too, 1215 00:42:44,400 --> 00:42:47,310 is that you're doing a lot of work on this platform, 1216 00:42:47,370 --> 00:42:49,230 but people are getting to know you and you don't even 1217 00:42:49,230 --> 00:42:51,090 necessarily know who's out there, 1218 00:42:51,120 --> 00:42:53,940 who's starting to feel more and more comfortable with you, 1219 00:42:53,970 --> 00:42:56,970 who's aligning with your type of style in terms of how 1220 00:42:56,970 --> 00:42:58,920 you speak and teach and all of that, 1221 00:42:59,140 --> 00:43:00,940 and so then when the time is right, 1222 00:43:01,000 --> 00:43:04,600 they'll just start coming out almost of the woodwork for you. 1223 00:43:04,880 --> 00:43:05,300 Oh yeah. 1224 00:43:05,300 --> 00:43:12,200 We have a virtual business training that we're doing June 28th, 1225 00:43:12,230 --> 00:43:14,840 2019 and we're almost feel it's invite only. 1226 00:43:14,840 --> 00:43:18,470 I don't have to do any campaign or ads or emails. 1227 00:43:18,470 --> 00:43:21,050 It's all based on do you want to either reach out 1228 00:43:21,050 --> 00:43:22,430 to the right people or they reach out to me, 1229 00:43:22,430 --> 00:43:23,120 it's kind of nice. 1230 00:43:23,160 --> 00:43:24,710 We're at a state where we get to pick who we 1231 00:43:24,710 --> 00:43:27,020 work with at our high level coaching and I love that. 1232 00:43:27,440 --> 00:43:28,370 That's beautiful. 1233 00:43:28,600 --> 00:43:31,270 You're not necessarily working to fill that now, 1234 00:43:31,270 --> 00:43:33,460 but it's all the work that you've done up to this 1235 00:43:33,460 --> 00:43:35,710 point that's allowed you to be here now. 1236 00:43:35,970 --> 00:43:36,480 Oh my God. 1237 00:43:36,480 --> 00:43:36,960 It's so true. 1238 00:43:36,960 --> 00:43:38,250 I just told my hairdresser this, 1239 00:43:38,250 --> 00:43:38,640 it's like, 1240 00:43:38,670 --> 00:43:39,240 so you know, 1241 00:43:39,240 --> 00:43:42,390 I just spent $165 to get a cut and a few 1242 00:43:42,390 --> 00:43:43,920 highlights and he's on Newbury street, 1243 00:43:43,920 --> 00:43:44,520 which is like, 1244 00:43:44,610 --> 00:43:44,970 you know, 1245 00:43:45,300 --> 00:43:45,660 does she? 1246 00:43:45,660 --> 00:43:46,710 She plays here in Boston. 1247 00:43:46,710 --> 00:43:48,960 I've been going to him for over 20 years and I 1248 00:43:48,960 --> 00:43:49,560 said, you know, 1249 00:43:49,560 --> 00:43:51,330 I just spoke at a hair Schwarzkopf, 1250 00:43:51,360 --> 00:43:53,790 which is a hair silence Academy in LA. 1251 00:43:53,790 --> 00:43:57,450 They had me as her keynote and it's like you're charging 1252 00:43:57,450 --> 00:44:00,960 what you're worth based on the years of doing your craft. 1253 00:44:01,170 --> 00:44:03,600 And I've been teaching Instagram marketing for seven years, 1254 00:44:03,600 --> 00:44:05,760 so if you want me to collapse time and get you 1255 00:44:05,760 --> 00:44:08,610 the results that you want a lot faster than trying to 1256 00:44:08,610 --> 00:44:09,810 figure it out yourself. 1257 00:44:09,840 --> 00:44:10,320 Ready, set. 1258 00:44:10,320 --> 00:44:12,720 Gram is the course for you because it's been created, 1259 00:44:12,720 --> 00:44:16,020 it's eight hours of teaching and step by step process and 1260 00:44:16,020 --> 00:44:18,720 methodologies that we've tested that work and that worked for our 1261 00:44:18,720 --> 00:44:20,850 clients. And so people that are like, 1262 00:44:20,880 --> 00:44:24,390 I don't have $500 to invest in a course like that. 1263 00:44:24,580 --> 00:44:25,180 It's like, 1264 00:44:25,210 --> 00:44:26,590 then you know, 1265 00:44:26,590 --> 00:44:27,730 if you want to learn Instagram, 1266 00:44:27,760 --> 00:44:29,800 you can go Google and try to figure it out on 1267 00:44:29,800 --> 00:44:30,190 your own, 1268 00:44:30,190 --> 00:44:32,790 but it's like you to invest in yourself and your business 1269 00:44:32,790 --> 00:44:34,620 with people that you know will get you the results. 1270 00:44:34,830 --> 00:44:35,910 Well not only that, 1271 00:44:35,940 --> 00:44:40,380 $500 I think where the difference comes in is $500 is 1272 00:44:40,380 --> 00:44:46,170 physical transfer of money that you're probably spending $2,000 1273 00:44:46,170 --> 00:44:48,870 of your time trying to find information, 1274 00:44:48,990 --> 00:44:51,810 testing correct information. 1275 00:44:51,840 --> 00:44:52,830 Then it not working, 1276 00:44:52,830 --> 00:44:54,180 then going to look for more, 1277 00:44:54,210 --> 00:44:55,770 not getting results, 1278 00:44:55,830 --> 00:44:56,490 all of that. 1279 00:44:56,490 --> 00:44:57,120 So really, 1280 00:44:57,120 --> 00:44:59,100 even though you're not handing over that money, 1281 00:44:59,160 --> 00:45:01,860 you're spending and wasting money on your time, 1282 00:45:01,950 --> 00:45:03,300 which you can never get back. 1283 00:45:04,130 --> 00:45:05,420 I'm all about collapsing time. 1284 00:45:05,420 --> 00:45:06,680 I even have a business coach. 1285 00:45:06,710 --> 00:45:07,250 I mean I, 1286 00:45:07,280 --> 00:45:11,180 whenever I invest in others that are having results beyond what 1287 00:45:11,180 --> 00:45:11,690 I want, 1288 00:45:11,750 --> 00:45:13,670 I always scale faster. 1289 00:45:13,810 --> 00:45:15,550 It's just like I want to collapse that time. 1290 00:45:15,880 --> 00:45:18,610 Absolutely could not agree with you more. 1291 00:45:18,790 --> 00:45:21,430 I'm so glad you re talked about ready, 1292 00:45:21,430 --> 00:45:22,210 set gram. 1293 00:45:22,360 --> 00:45:25,270 Yeah, I'm going to have to go and when I listened 1294 00:45:25,270 --> 00:45:27,730 to this at the final edit after editing it and all 1295 00:45:27,730 --> 00:45:29,680 that, I'm going to try and capture all the links you 1296 00:45:29,680 --> 00:45:30,160 gave me. 1297 00:45:30,160 --> 00:45:30,910 If not, 1298 00:45:31,000 --> 00:45:32,170 I'm going to reach out to you and say, 1299 00:45:32,170 --> 00:45:32,740 what was that one? 1300 00:45:32,740 --> 00:45:35,150 What was that one gift biz listeners on the show notes 1301 00:45:35,150 --> 00:45:38,780 page. You're going to have a slew all of these links 1302 00:45:38,780 --> 00:45:40,130 that Sue's given us. 1303 00:45:40,280 --> 00:45:41,630 Yeah, no worries. 1304 00:45:41,820 --> 00:45:44,340 Okay. As we circle out here, 1305 00:45:44,340 --> 00:45:48,390 so tell us why you love Instagram so much and why 1306 00:45:48,390 --> 00:45:50,550 you've dedicated your whole life to Instagram. 1307 00:45:50,870 --> 00:45:54,260 Well, I am that entrepreneur who's been an entrepreneur my whole 1308 00:45:54,260 --> 00:45:58,430 life. I've had 18 businesses and I've always used visuals to 1309 00:45:58,430 --> 00:46:00,200 sell what a marketing, 1310 00:46:00,390 --> 00:46:03,570 whether I was hand-making signs or using sandwich boards or putting 1311 00:46:03,570 --> 00:46:06,210 it in ad in the newspaper and paying for that. 1312 00:46:06,210 --> 00:46:07,770 Instagram's free and syringe. 1313 00:46:07,790 --> 00:46:11,000 Visual. Instagram is where you can tell a story and attract 1314 00:46:11,000 --> 00:46:14,180 those that you are meant to be serving based on your 1315 00:46:14,180 --> 00:46:16,100 energy, your point of difference. 1316 00:46:16,130 --> 00:46:19,430 The thing that makes you special and unique and every single 1317 00:46:19,430 --> 00:46:20,900 person is unique. 1318 00:46:20,900 --> 00:46:24,470 You just have to find out what those visual buckets are. 1319 00:46:24,650 --> 00:46:27,290 As I allude to them in the ready set gram course 1320 00:46:27,520 --> 00:46:28,900 and I teach you the strategies, 1321 00:46:28,900 --> 00:46:32,050 how to find those core values in those unique aspects of 1322 00:46:32,050 --> 00:46:34,960 your business and your brand so that you can amplify them 1323 00:46:34,960 --> 00:46:35,740 on Instagram. 1324 00:46:35,740 --> 00:46:39,520 And I love that you can build a community of people 1325 00:46:39,520 --> 00:46:41,860 that fall in love with your products and services. 1326 00:46:41,860 --> 00:46:44,530 And if you look at the hashtag RSG community, 1327 00:46:44,530 --> 00:46:45,640 there's over 15,000 1328 00:46:45,640 --> 00:46:48,630 posts there from people in my community That you directed them 1329 00:46:48,630 --> 00:46:50,850 to do though also that that was what you were talking 1330 00:46:50,850 --> 00:46:51,390 about earlier. 1331 00:46:51,390 --> 00:46:53,190 Right? But that's how you build community. 1332 00:46:53,600 --> 00:46:54,530 Right? Exactly. 1333 00:46:54,830 --> 00:46:57,170 Wonderful. So that's why I love Instagram. 1334 00:46:57,470 --> 00:46:58,520 Wonderful. Well Sue, 1335 00:46:58,520 --> 00:47:01,640 thank you so much for welcoming us and showing us all 1336 00:47:01,640 --> 00:47:04,220 these neighborhoods because I know for a fact that a lot 1337 00:47:04,220 --> 00:47:05,330 of us might be in one, 1338 00:47:05,330 --> 00:47:07,820 but we're certainly not into three or four. 1339 00:47:07,850 --> 00:47:12,850 So it helped us understand what's available there and any direction 1340 00:47:12,850 --> 00:47:15,490 for somebody who's just starting, 1341 00:47:15,490 --> 00:47:17,920 let's just go with that and then we'll close on out. 1342 00:47:18,130 --> 00:47:20,350 Yeah. Well just starting was the guide link that I gave 1343 00:47:20,350 --> 00:47:22,180 you to be zimmerman.com/guide 1344 00:47:22,330 --> 00:47:24,720 grab that guide you definitely want to have And that'll tell 1345 00:47:24,720 --> 00:47:27,720 you exactly which neighborhood to enter into and how to get 1346 00:47:27,720 --> 00:47:30,030 started. I teach the neighborhoods, 1347 00:47:30,030 --> 00:47:30,870 The essence of them. 1348 00:47:30,870 --> 00:47:31,950 Everything you heard today, 1349 00:47:31,950 --> 00:47:34,320 you'll have it in a written format with a worksheet that 1350 00:47:34,320 --> 00:47:35,640 you can kind of go through. 1351 00:47:36,090 --> 00:47:37,560 Wonderful. Thanks again, 1352 00:47:37,560 --> 00:47:40,860 Sue. I so appreciated and now Instagram's guide to do some 1353 00:47:40,860 --> 00:47:43,290 more changing so we can have you on a fourth time 1354 00:47:43,320 --> 00:47:44,670 and then you'll be the leader. 1355 00:47:47,250 --> 00:47:47,730 Take care. 1356 00:47:47,730 --> 00:47:48,750 Have a good rest of your day. 1357 00:47:48,810 --> 00:47:49,200 You too. 1358 00:47:49,500 --> 00:47:50,910 It's been fun being here with you again. 1359 00:47:53,640 --> 00:47:59,100 Wow. What an information packed episode that was. 1360 00:47:59,250 --> 00:48:00,840 Sue talks fast. 1361 00:48:00,870 --> 00:48:03,480 She packs it with a lot of content. 1362 00:48:03,780 --> 00:48:05,910 You might need to go back and listen again, 1363 00:48:05,910 --> 00:48:08,640 possibly not only just with your phone in hand, 1364 00:48:08,670 --> 00:48:10,110 but also pen and paper. 1365 00:48:10,230 --> 00:48:12,600 You know that I'll be going back to this once or 1366 00:48:12,600 --> 00:48:16,200 twice even though I've already now heard it at least twice 1367 00:48:16,200 --> 00:48:18,780 through the interviewing and editing process. 1368 00:48:18,960 --> 00:48:22,500 I love how Sue's broken this down into the various neighborhoods 1369 00:48:22,680 --> 00:48:26,610 and I'm curious which neighborhoods your involved with. 1370 00:48:27,060 --> 00:48:27,720 If you'd like to share. 1371 00:48:36,160 --> 00:48:39,400 Okay, and now I want to share with you a little 1372 00:48:39,400 --> 00:48:42,430 bit of insight into next week's show. 1373 00:48:42,670 --> 00:48:43,900 It's going to be an important one, 1374 00:48:43,900 --> 00:48:44,440 you guys, 1375 00:48:44,700 --> 00:48:48,300 I'm going to be talking about the truths about being a 1376 00:48:48,300 --> 00:48:49,470 small business owner. 1377 00:48:50,010 --> 00:48:51,870 Those of you who are just jumping in, 1378 00:48:52,290 --> 00:48:54,540 give you a little bit of what you're going to be 1379 00:48:54,540 --> 00:48:58,200 encountering as the months and years go on and those of 1380 00:48:58,200 --> 00:48:59,700 you who are already in business, 1381 00:48:59,890 --> 00:49:01,600 I think you'll get a lot of value out of this 1382 00:49:01,600 --> 00:49:04,360 too because you're going to see that some of the challenges 1383 00:49:04,420 --> 00:49:07,570 are things that you're definitely going to be able to relate 1384 00:49:07,570 --> 00:49:13,030 to. We are all in this wonderful yet challenging world of 1385 00:49:13,090 --> 00:49:17,290 entrepreneurial ship together and we're going to talk about that next 1386 00:49:17,290 --> 00:49:19,540 week on the gift biz on wrapped podcast. 1387 00:49:20,400 --> 00:49:21,720 After you listened to the show, 1388 00:49:21,780 --> 00:49:23,340 if you like what you're hearing, 1389 00:49:23,610 --> 00:49:26,580 make sure to jump over and subscribe to the show on 1390 00:49:26,580 --> 00:49:27,870 Apple podcasts. 1391 00:49:28,110 --> 00:49:28,560 That way, 1392 00:49:28,560 --> 00:49:31,830 you'll automatically get the newest episodes when they go live, 1393 00:49:32,310 --> 00:49:34,980 and thank you to those of you who have already left 1394 00:49:34,980 --> 00:49:35,940 a rating and review. 1395 00:49:36,570 --> 00:49:37,560 By subscribing, 1396 00:49:37,620 --> 00:49:38,880 rating, and reviewing, 1397 00:49:38,940 --> 00:49:42,330 you help to increase the visibility of gift biz on wrapped. 1398 00:49:42,660 --> 00:49:45,360 It's a great way to pay it forward to help others 1399 00:49:45,360 --> 00:49:47,700 with their entrepreneurial journey as well.