Forget funnels, logo types, landing pages and all of that.

If you're starting up as a new coach, this is how you get to 10k month fast in 2026.

I love this game we're going to do in this episode which is about what would you do in 2026 if you're starting over from scratch?

Let's say we lost everything we need to start up tomorrow.

Let's say we lost everything, even our stuff.

So many accounts and we needed to make a new account on social media and we need to start over.

No one knows who we are, what we do.

We can even say it's a new niche.

So we really are starting from scratch where most online coaches are starting their business.

How are we going to do to get to 10k month fast?

That's what we're going to discover in this episode.

If you're listening to this, I would like you to realize that the only reason why you see complexity in execution and achieving these results is because the perspective doesn't allow for anything than overwhelm or complexity.

So.

Hey Lukas, what's going on at the moment for you?

We've spent so much time cleaning out our books for our bookkeepers and for the government and stuff as well as structures, routines, SOPs everything that we are doing.

We've been cleaning, cleaning, cleaning, cleaning latest today and in the last couple of days we've been away and we've been planning exactly what to execute and how to run our business forward.

So a lot of cleaning we're not done.

It's like breaking up everything to create a new structure and it feels really good.

We took a couple of days to spend at a spa to do this.

Yeah, I think that's it might be the best thing about this episode if you haven't already.

Make sure you book in time in your life to get out of where you normally at, get out of your normal physical space and.

And think new thoughts.

So thinking days and we do our thinking days and this was a little bit bigger.

We were way for a couple of days in a nice bar hotel but we had a clear agenda, working on our life, our personal life, our private life, what we want to achieve.

A lot of different things and of course the business as well and making plans for this year and we're going to check in at least four times during this year to make sure we on track with everything.

So if you haven't done it, make sure you put in thinking days into your calendar.

Yeah.

And it's what we we've done since we started five years ago.

So we're gonna speak about how to get those first 10k month if you're just starting up.

Because beginning of the year a lot of new people are starting up as online coaches and there's some mistakes we've seen done.

Like we've been Working now with 900 coaches in across 19 different countries, across all niches.

Yeah.

But we've worked with more than 6,000 coaches.

We've seen that in all of them.

Yeah.

One of the most common things we see is that coaches get stuck in brand building before income.

Like, I'm building up my brand, I'm doing content.

I'm not even expecting to make money right now.

I'm just building up my brand.

Or even easier, just doing the wrong stuff.

Yeah.

But.

And I think this is interesting because I want to make it clear because if we're speaking about doing brand building as the first.

Doing content.

Doing content.

Doing content because I want to build up.

I hear a lot of people are believing that if I just do content and this is a belief.

So it's not like for them, it's not the wrong stuff.

Just doing marketing without a clear plan and actually funnel with that.

What is going to happen in that marketing and how are you going to grow is leading to nowhere.

Yeah.

And even further, if you're trying to do brand building content of helping people to acknowledge your existence, you must have done some thinking before that.

And I'm not against thinking per se.

But if you're thinking about your brand and if you're planning what your brand is going to be like the biggest thing that you're doing and the biggest problem is that you're trying to exclude yourself from the process.

Yeah.

Which means that you're trying to build a brand that is going to lift your business up when it's literally never going to happen.

Yeah.

It's you that's going to lift your business up.

And then you need to become the brand and by your personality.

The brand needs to grow out of who you are, not the other way around.

If you focus on brand building, it also means that you're focusing on marketing.

Marketing is not selling.

You can do marketing from today, in the next 10 years without ever, ever getting a client.

It's sales and marketing is not the same.

So if you're only focusing on doing marketing, but you have no focus on sales, you're not going to make money.

Let's just clear out the facts.

Making 10k month is something that is happening because of sales.

Marketing is a step above that, that's about absolutely.

Building a long term brand is also attracting leads.

But how to get clients is about selling.

Making money is about sales.

But there's also another thing that makes this.

The reason why this happens is often because I see a lot of coaches are afraid that they need more.

They don't believe they have enough or they don't believe they have a strong enough offer and they're not confident enough to go out and start giving offers.

So they're holding back until they are ready.

And the thing is, when do people ever get ready?

I don't think anyone who's making the first 10k feels like they're super, super ready.

If you are ready.

Yeah.

And don't feel ready, then you are ready.

Yeah.

If you are not ready and you feel not ready, then get ready.

Yeah.

And you will not feel ready.

The feeling follows.

And it's the same thing all the time.

The emotions are a natural response in a human being.

Yeah.

And understand you can move.

Even though you don't feel 100 ready, you never feel that.

No.

And nothing will ever be perfect.

So for everyone who's a perfectionist sitting out there waiting for it, it needs to be perfect.

My offer needs to be perfect.

My need to be.

It will never be perfect.

No.

No matter what you create.

Give it a couple of weeks and you need to update it again because it isn't awesome anymore because you've grown.

This conversation is so important and I could talk about it for hours.

I won't.

But the only thing that I would like to give as a gift is that no matter what you think, your brain is lying to you.

Yeah.

So don't listen to your brain.

Stay in your head.

You're dead.

Stay in your heart.

You're smart.

You need to move no matter what your thoughts.

Thoughts say.

These are some of the things that is holding most people back.

So if anyone listening right now and you've been thinking for a while, I need to launch my business, this will be some of the things that's going on right now for you.

And this is your cue to get started right now.

But there's one more thing, and that is people building their program for ages before they want to launch them.

If you're spending any time building up a program because you believe your program needs to be ready before you can sell it, you.

You already are wasting your time.

You build a program while you have your clients there.

Yeah.

And it's exactly what Reid Hoffman said.

The founder of LinkedIn.

If you're not embarrassed by your first launch, you launch too late.

Yeah.

You are not capable of building the perfect program until you've had 50 clients go through the process.

Yeah.

And it doesn't matter.

We're not speaking if you're selling group programs or if you're selling individual programs.

Not at all.

Not at all.

And you shouldn't sell spot hours, like by 10 sessions or stuff, because then you're forgetting the most important thing for the client, which is the concrete outcome.

What is the specific outcome we're going to achieve by doing this coaching?

And it's not about what you need to build.

It's about the insecurity of not feeling serious.

So it comes, either comes down to some kind of imposter that, like, I don't, like I don't dare to, to say that I'm something that I'm not 100% believe in, because I don't.

I haven't had 50 clients yet.

So imposter is one thing and the other might be perfectionism.

What you need to do is trust that you are, you are going to be the reason why your clients are successful.

Yeah.

And then lean against your own commitment to not fail your future clients and then follow them step by step as they do it.

Because you know how.

If you believe you can build a program or if you can believe you can build a brand, or if you.

Believe, if you believe you can help people.

Yeah.

If you believe you have all of these things which leads you to start doing and creating and be creative with all of these things, that doesn't build your business, then you can lean against that confidence instead.

And by that confidence you can close people and actually start making a difference for people.

So the worst thing that can happen and what we see is that you are having a delayed income.

I know people really want to lighten themselves because most people, when they start up as a coaches, if you have a goal, if the goal is doing 5k month or 10k month and you're not doing any money, any revenue, having any income, every single month you're not having any income is a month that you're losing money.

And I know we're trying to lie to ourselves, but it's not real money because I never had the money.

No, you didn't have the money.

But if you're doing the right things, you would have had those money.

That means you lost the money.

So we need to stop lying to ourselves.

There's a lot of things where we keep lying to ourselves and it's just stalling.

It's not about what you believe, what you feel or anything.

It means that you don't have a business unless there is income, because that's what a business is.

So if you're serious about making €10,000amonth as a first kind of goal, it isn't about what you're able to create, but what influence you're able to give to have other people act.

And I really want you to understand also that we are not trying to push to you or talk down to you.

We've been there.

We started from zero six years ago and we made multiple, multiple millions yearly.

So you can absolutely get to 10k month really fast.

So let's map it out.

Yes.

Let's put it into some clear steps.

So step number one, when someone just made the decision that what I'm going to do in my business is I'm going to focus on revenue and I'm committed to that, what is the first step they should do?

First of all, you need to make a decision of who you're going to help and what you're going to help them achieve.

And I want to emphasize decision.

It's not 14 week brainstorming session.

It's a decision.

You choose and then decide.

Yeah.

And usually we say that you have three things to make that decision.

You have, first of all, their purchasing capacity.

We have your congruency, which means that you have the knowledge of how to help that person and we check into your passion.

Are you actually passionate about solving the problems that occur in this niche?

Yeah.

Choose your niche.

Choose who you're going to help and what you're going to have to do.

That's basically the first thing.

If that was the first thing, what would you say is the second thing to do?

So once you've chosen that, that's perfect.

Now we have a messaging.

We need to formulate a clear message.

So I'm going to help Avatar to get this outcome.

We need to understand what's the problem they have.

If we understand who to help and what we want to help them with, we want to understand why do they need help.

We don't want to only know what you do.

We also want to know what problem do you solve.

So now you have a messaging.

I help this avatar with this problem to get this outcome.

That's very clear.

So now we have a clear messaging and we can now go out and find these people.

Yeah.

Which take us to step number three.

Yeah.

And step number three, the first thing that you do when it comes to starting to talk about it isn't Necessarily to make content for the sake of content.

The first thing that I would do is that I would use a campaign.

Yeah.

Social media gives everyone a voice, which means that if for free, you can make your voice heard beyond the four walls of your home without leaving your home.

You make content with an intention.

So you talk about something with the intention of pointing towards something.

And the moment you start pointing towards something, people are actually going to lean towards following what you're pointing at.

And that is why a campaign is so good, because it does two things.

Number one, it helps you to be very, very clear.

And number two, it kind of pops the sherry getting you started, getting your voice out there.

What could a campaign look like?

It could be.

Can I give just one sentence to that?

Yes, please.

Because it's about testing your messaging.

So now you decided on what message.

What we want to do in this campaign is we want to test.

Because the worst thing that can happen is that you're doing content for the next six years and no one has the freaking clue about what you do and why and who you help.

So we want to immediately test the messaging.

Do people react to it?

Do they understand it?

Do they want it?

Yeah, yeah.

So you're not saving, you're not wasting any time.

Of course, of course.

Really good.

And if we're looking at a campaign, the easiest way to create a campaign is to be very blunt and be kind of like, I'm looking for 5 avatar that wants to do and achieve resolve, whatever it is.

What word?

Achieve this in 90 days.

And I actually did this.

I made a post on my social media, on my Facebook at that point and I said, I'm looking for 10 coaches that wants to make €10,000 within the next hundred days.

Now I'm going to back up again because you said you made the post, you got 100.

Like a lot of people now a lot of the people who are just starting up, they're in the face where, yeah, that's Great.

I got 150 followers and most of them are my friends and my family.

Yeah.

So what am I going to do?

You're going to be surprised when you realize that the first €10,000 might actually come from people that you already know and which is super, super good.

Now, the other part of it is that, yep, we need to start building something for long term.

We need to start building your following.

We need to start making sure that you connect to more people long term.

Strategy is to actually grow your audience, get new followers, get new people to engage with you.

Yeah.

But the other strategy is that you can actually go into public forums and throw it out into groups of people that doesn't know you yet.

It qualifies.

Is your message right or.

And it gets your voice heard and you're starting to automatically establish awareness that you are a coach that helps people to do this.

Yeah.

So if you're using Facebook, LinkedIn, you can use the groups there.

If you're on Instagram, the good news is that Instagram now even pushes your content out to non followers way more than they've ever done before.

So you can still get out there.

But even if you work on Facebook or Instagram, you might want to use Facebook groups just to get the first 10k, just to get tested out there.

If you have a search 0 follower account while you build up the account.

So that's it.

So we're testing out a campaign I want to throw in.

If you're listening to this right now and you want our specific help, what campaign?

To do a specific text.

If you want our help to do that, we actually going to put up a workshop where we are going to invite a group of coaches and we're going to work with them to get the next five clients where we'll give you the campaign, everything you need to get five clients fast, like within the.

Next month, three days, one and a half hours per day and then on the other end.

Done.

Yeah.

So just go down and find the link to a workshop and come and join us.

Now we got the campaign text out there.

Now what?

What will happen now?

What we're going to look for is responses, engagement.

We're going to look for people who raises their hand and say, yep, that's for me, that's what I want.

And two things can happen.

Either you get it or you don't.

Yeah.

If you don't get answers, then you know that.

Okay.

It's either because no one saw it or because the message is wrong.

So you need to make a qualified guess.

And if you wrote it on your mobile phone or if you wrote it on a sticky note and put it by your fridge, you can trust that you didn't get ice on it.

That's why people didn't react.

If you get a few number of likes, you can trust that you don't have any idea if the message works or not because people haven't seen it.

That's why we recommend to go, even if you're working on Instagram, go into a Facebook group that is either on topic of what you're doing.

So maybe There is a free marketing group or if you work with small help businesses or whatever, go into a group like that where you can see that there is activity.

If you still don't get any answers, then you can start to be okay, is my message vague?

Because most often that's the biggest problem.

I'm not clear enough.

It's not that people doesn't want it, it's that I'm not clear enough.

Yes.

And we are past the times where you can be fluffy in your communication.

People need to understand what you're writing.

Yeah.

So we need to get the engagement.

And then what happens when we have.

People engaging with our thing, then it's time for us to have a conversation with them.

So we are starting to engage back to them and the first step is to acknowledge them and say, so this.

Is in the chats now we're taking it in private.

We start a chat.

Yeah.

Very important rule.

We give value in public and we sell in private.

Yeah.

So we start a conversation, we acknowledge them, we say thank you, thank you for raising your hand to this.

Y, X, Y or Z.

And now is about starting to see it through the lens of being able to facilitate the conversation that it's not about selling but it's about preparing to be able to get to the point where you can present it to them.

So it's about building a relationship with them.

So what made you interested in this?

Can you tell me a little bit about specifically what it would mean for you and what it would look like?

Yeah.

What's the problem that you're having about this?

Depending on what the post look like.

So what's the problem that you would like to have solved?

We do what we call a qualification process.

Yeah.

So it's a chat sequence we use.

Yeah.

And making sure that I understand this person.

It's a good fit for who I am.

I think that I can help them.

And it's literally a service based conversation.

Yeah.

Once we have done that, we come to another step.

And what is that?

Giving an offer.

Yeah.

And what is that offer?

I would give the offer of if you believe this is a person that wants to have the help right now, it's important for them and you believe you can help them, then we can ask them, hey, okay, I believe I can help you.

Should we jump on a call and just so I can figure out a little bit more about what that would look like and.

Yeah, and have a chat about it.

And you schedule a sales call and then on the sales call you just follow SA school script, you can find it.

We've done a lot of giveaways on those.

And then you figure out if this is a great fit.

You give your offer to this person that is already qualified, already know what you work with, and it's already warm.

Yeah.

There are a few things that absolutely might be like, okay, but I don't have clarity about a few different things.

Yep.

This was a run through.

So there is a way to do the sales call, there is a way to do the chats, there is a way to create the campaigns, there is a way to create the message, and there is a way to set your price for your program, to conduct your offer so that you know that you have a good offer to present and how to structure all of that.

Yeah.

And if we had all the time in the world and if I could snap my fingers and just give it to you, I would.

But since I don't have that offer, make sure that you come and join us in one of our workshops or sessions and we'll show you.

Yeah, definitely.

So this is how we would go out and get our first or quickly get 10k month.

Yeah.

Everyone can do it.

Everyone can make 10k month.

Yes.

And you need to be okay with looking like a beginner when you do it because it's just.

It's just a part of the game.

Yeah.

So I hope you like this episode and if you don't subscribe.

Yeah.

And we'll see you next week.

Take care, guys.

Sam.