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From a shoe box in the
Philippines to deejaying for

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Richard Branson on Necker island.

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Our guest today probably
has one of the best.

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Origin stories that I've ever heard
and also frightening at times.

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Funny it's wild.

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So I brought in Sammy Shoebox
Moses Taggett onto the show

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today to talk about how.

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His, he started life
abandon and it's wild.

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I'm not going to give it away
now, but he's turned it into this

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globe, trotting, DJ philanthropist.

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He's helping celebrities and,
and big movers and shakers,

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basically launch brands
with podcasts and beyond.

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And he breaks down his whole
story in his path of unlocking

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these things along the way.

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And a lot of it's rooted in
thinking much bigger than

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you've ever thought before.

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And he breaks down how he does
that and how he grounds himself

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in the whole process, but also
how the connection with people

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around him and the way he does it.

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Unlocks these opportunities that
he can never have dreamed of.

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And it's all things that all
of us can do in our own flavor.

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So Sammy breaks it all
down and I think you're

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going to have a fun time.

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So.

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let's go hang out
with Sammy Shoebox.

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Moses Taggett.

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All right, we're rolling.

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You're here.

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Finally.

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How are you today?

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My friend, Sammy.

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So it's been way, way, way,
way, way, way, way too long.

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Wait, wait.

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Yeah, it is.

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It has, but we're making it happen.

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We hung out the other week.

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It's been too far and
few between there too.

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Yeah.

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We have so many
friends in common and

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And I would say we also have a lot
of common interests, and common

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skill sets, and common parenthood.

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There is a lot of, a lot of
parallels that we run my friend.

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absolutely.

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It's true.

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And, um, yeah, like we were just
talking about, like, okay, the

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bond, I think both of us could
light up about our people, right?

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It's like connecting specifically
with people and, and making magic

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happen, whatever that looks like,
you know, and we, we probably, we

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approach it a little differently,
but we both have the music side,

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but got the podcast going, just
creating cool stuff, being an

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entrepreneur creator in general.

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And, uh, so much more.

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So, um, I mean, everything,
every time I see you,

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I look at your website.

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I talk to people, you got a
big old smile on your face,

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your drives all the way around.

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That's everything you project.

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Thanks, man.

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Yeah.

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that way though?

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Oh yeah.

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24 seven.

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I'm never, I'm never off ever.

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I'd never am off.

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I think.

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Um, and the reason why is because
I have a two year old and you're

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always patient and you're always
happy when you have a toddler,

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always right

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right?

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I think, um, I would say
it's about 70 30 though.

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I am usually pretty upbeat and
pretty happy about things, you know,

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and I don't know if your listeners.

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experience of really knowing
where their true beginnings

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are and what happens when you
kind of find your origin story.

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And for me with this whole Shoebox
Moses origin story and, and, How

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that started for me, it's definitely
given me a lot of leverage to be

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forever grateful and to be in the
space of deep gratitude every day.

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And that is something that I
think is most profound for me,

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because if ever a day turns to
total crap, I look back at where

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I could literally be and I'm.

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Instantly snapped out of it.

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My worst day is somebody's
dream like a thousand times

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Better than their situation.

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Yeah.

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Do you really actually go
back to that, like when you're

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stuck in a rut that's like,
that's the thing that gets you,

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yeah I I visit that when I need
to when I need to really access a

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deep reservoir of Just motivation
or gratitude or patience I

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will for sure do that and it
does, I mean, I'll be honest.

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I mean, I don't do it every time
because it's a, it's a deep, it's

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a deep well to go into if I need
to do it, but it's pretty easy to

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just look back and be like, yo, you
could be there or I could be in LA.

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We could be in LA in the fires or we
could, you know, there's, there's a,

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there's thousands of things that you
can always look to be thankful for.

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But for me, just that humble
beginning And to where I'm at having

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a beautiful wife and a kid and

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Living in San Diego.

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Yeah.

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Traveling.

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There's It is weird to think that
we have anything to be pissed off

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or bummed or upset or angry about
but it definitely happens and It's

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nice to have that leverage, you know

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absolutely, man.

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We, we, it's easy to just get used
to whatever environment we're in.

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You know, it doesn't matter if
it's, if it's quote unquote, not

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great or whatever, or awesome,
whatever it is, it's humbling

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yourselves along the way.

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I think it's cool to, you know,
go back to the beginnings.

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Cause I mean, I'll just, I'll just,
you know, for a while I'll just,

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Talk about like the cool shit you've
done, at least what I've known.

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I mean, like you've partied
with so many awesome people,

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meaning like you are the party.

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You brought the party, being the
DJ of some of the biggest events

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around, uh, what people like
Richard Branson even, and tons

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of tons of different celebrities
and just doing cool stuff and

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also working with them through
podcasting, evolved podcasting that

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you have the whole agency around.

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So it's like, You're super deeply
connected, but obviously, um, if

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you're open to it, that origin
story that you hinted to, like,

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Oh, yeah I

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tell me about it, man.

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Cause most people
probably don't know.

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They're like, what is

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guess I didn't even Yeah, so
that story is this beautiful,

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humble beginning story, uh,
for listeners that, that don't

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know me, which is probably most
people actually, uh, I was, uh,

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so blessed to have been a newborn
in the Philippines and thrown

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away in a shoebox in a dumpster.

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And I say so blessed as the origin
of that is absolutely awful.

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Let's be honest.

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That's a terrible thing and
a terrible way to start.

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But I was found by two police
officers who then brought me

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to a hospital and I made my way
from there into an orphanage

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where I was then adopted by a
family in the United States.

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So, as terrible as
that beginning is.

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Initial beginning was, it
was the best thing that

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could have happened to me.

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So that, that's where
the shoe box comes from.

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Fast forward through this myriad
of pot, like the companies

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and the, the performances.

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I, I got to a spot in my life where
I was like, I want to give back.

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I really.

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I feel like I've reached a couple
different pinnacles in my life.

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I got to do the, my biggest,
my first biggest goal was

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to play Red Rocks, and

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Oh

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Red Rocks a couple times.

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Got to open for Kid Cudi in Empire
of the Sun, um, at Red Rocks, the

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most iconic venue for me, right?

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I saw Pearl Jam play
there, and I was like, I'm

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gonna play there one day!

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And, you know, fast forward ten
years, I ended up doing that.

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Then my next, Big vision and
mission was like, okay, I'm going

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to play for the most purpose
driven entrepreneurs on the planet.

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So I ended up playing for
mind Valley and vision becomes

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one of my closest friends.

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And then I meet Yannick Silver.

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Yannick then takes me to
Necker Island multiple times

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to play for Richard Branson
and his entrepreneurial group.

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And that is where this
Moses thing came in.

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So, right.

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I know this whole shoe box thing.

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And.

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I had the vision to go back and
just kind of help my, my people.

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And what was interesting is I
went back on this mission trip

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and I find the story out right
before I'm about to leave.

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And so I'm kind of
shaken to the core

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Like your story you're

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yeah, my origin story,
I find this out.

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So here's what happened.

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My, my parents had a whole notebook.

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You're like, you know,
you have parents keep your

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pictures and all these things.

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My mom was like, Hey, here's
Philippines, I know you're going

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to go because I was going on
this mission trip to deliver

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water filters to, uh, to Tacloban
City, which had been ravaged

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by a hurricane or a typhoon.

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So I'm on my way.

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I'm leaving in like two hours.

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And my mom goes, you need to look
through your paperwork to make sure

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that you have as much information
before you go to the Philippines,

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look for your orphanage, maybe see
your biological mom, this and that.

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So she tells me, she tells me
to look through my paperwork and

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Joe, I opened up my notebook and
I looked through this stuff and

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I'm reading this paperwork and
it says abandoned in shoebox.

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Left, you know, left, mother
left for infancy and it just

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hit me at that time that I
was thrown away in a shoebox.

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Mm hmm.

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I had had that knowledge, I'd been
sitting on it for my entire life,

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but never looked at it until the
day I was about to leave for the

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Philippines for the very first time.

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So was that something that
you had the choice to look

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at beforehand or, Oh, okay.

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And I never did, right?

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Like God never had it on
me to be like, look at this

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until I was about to go.

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And so I get that news.

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I go to the Philippines.

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We have this insane.

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this insane journey.

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We deliver over a hundred
water filters on the

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mission side of that trip.

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And then we go to the orphanage
and they're like, yeah, you're

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one of our shoebox babies.

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It's so good to see you.

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Oh my gosh, you made it.

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And I'm like, Oh my
God, fast forward.

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I'm like shaken to the core.

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I see hundreds of kids that are
in the orphanage that could have

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been me, you know, like that
would have been my, my start.

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So my whole world is
shaken right as I get back.

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Right.

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After I've seen this part of what
my life could have been the week

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later I'm sitting on Necker Island
with Yannick and they're like,

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what is wrong with you right now?

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You're usually crazy and partying
like what what's going on?

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And so I'm just kind of processing
everything and I tell them

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that I had found out that I
was left in a shoebox and this

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is what was going on with me.

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I don't know what to do with this.

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I want to go back and
help those kids though.

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I just saw hundreds of
kids in the orphanage.

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I need to go back.

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And they go, well, you've
always been our little shoebox

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Moses, so go help them out.

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So don't, don't
think anything of it.

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We're going to support
you, whatever you need.

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Right.

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And so shoebox Moses kind of
Came from that whole journey

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It was given to you.

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given to me, right?

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And then now it's a, it's just
part of, it's part of what keeps

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me centered on my mission, keeps
me centered on what I'm doing.

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And it's, it's really interesting
too, as young kids or.

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You know, students that I'll
bring in for performance.

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They love that name because it
keeps them like connected to me,

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but it also, it's a fun story
for them to share and, and,

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and for them helps them stay
grateful for what they've got to

239
00:11:20,054 --> 00:11:21,534
Well, back to the connection, right?

240
00:11:21,534 --> 00:11:23,304
Like you're connecting
your humble roots.

241
00:11:23,314 --> 00:11:27,054
It's like, yeah, I've done all this
cool stuff, but like there's still

242
00:11:27,054 --> 00:11:29,004
a human in this crazy story that.

243
00:11:29,394 --> 00:11:31,824
You didn't know until just a
handful of years ago or whatever

244
00:11:31,824 --> 00:11:35,764
it was, you know, man, that's
that's crazy I mean, it's not crazy

245
00:11:35,764 --> 00:11:38,094
because it's it's life, right?

246
00:11:38,094 --> 00:11:41,144
Like everybody and I guess that's
the thing that you start talking

247
00:11:41,144 --> 00:11:43,634
with people and you're like
everybody's got a story Something

248
00:11:43,634 --> 00:11:46,924
that probably they haven't uncovered
or don't talk about or maybe don't

249
00:11:46,934 --> 00:11:51,464
use as a nice Like pull yourself
out of the rut if you ever get there

250
00:11:51,464 --> 00:11:53,274
like it's almost cool in a way, you

251
00:11:53,314 --> 00:11:53,574
Yeah.

252
00:11:53,824 --> 00:11:54,604
No, totally.

253
00:11:54,874 --> 00:11:57,904
And I think it's, it's good
for you to revisit that.

254
00:11:57,914 --> 00:12:00,814
You know, they always say,
Your mess is your message.

255
00:12:00,814 --> 00:12:02,994
I think Gabrielle
Bernstein used to say that.

256
00:12:03,004 --> 00:12:04,844
But, it's really true.

257
00:12:04,854 --> 00:12:07,954
The way that, I mean,
you know, you've got the

258
00:12:07,954 --> 00:12:09,034
hustle and flow chart.

259
00:12:09,034 --> 00:12:14,814
This is just a heroic journey of
people making monumental F ups.

260
00:12:15,499 --> 00:12:18,389
And coming out the other
side and figuring out what

261
00:12:18,399 --> 00:12:19,819
they did to make it work.

262
00:12:19,819 --> 00:12:22,719
And I love that about your
show because you're sharing

263
00:12:23,089 --> 00:12:26,129
iconic stories and you have
some legendary people on there.

264
00:12:26,159 --> 00:12:27,839
So I was like, you
really want me on there?

265
00:12:27,849 --> 00:12:29,309
I'm like, yes, I'll
totally be on there.

266
00:12:29,759 --> 00:12:30,119
And

267
00:12:30,239 --> 00:12:31,029
you are a legend.

268
00:12:31,519 --> 00:12:32,249
oh, thanks man.

269
00:12:32,669 --> 00:12:33,039
Yeah.

270
00:12:33,494 --> 00:12:35,284
So yeah, it's, it's stories, man.

271
00:12:35,284 --> 00:12:39,944
Stories and connection are the
deepest thing that if you are not

272
00:12:39,954 --> 00:12:43,664
figuring out consistently how you
tell a better story or how you

273
00:12:43,664 --> 00:12:47,024
connect with people better, then
you shouldn't start a business.

274
00:12:47,044 --> 00:12:48,384
You shouldn't try branding.

275
00:12:48,384 --> 00:12:51,704
You should, if you're not into
learning how to tell stories

276
00:12:51,934 --> 00:12:57,004
and becoming the most prolific
connector, In my opinion, then it's

277
00:12:57,004 --> 00:13:00,054
going to be a hard journey for you
to be a successful entrepreneur.

278
00:13:00,439 --> 00:13:01,389
I would agree with that, man.

279
00:13:01,389 --> 00:13:03,849
And, and, you know, knowing
your own story, I'd say

280
00:13:03,849 --> 00:13:05,159
is a big piece of that.

281
00:13:05,169 --> 00:13:08,239
Cause I've done deep dives into
myself and, you know, did this

282
00:13:08,239 --> 00:13:11,189
whole like tens of thousands of
word right up and all that almost.

283
00:13:11,274 --> 00:13:13,244
Basically a novel autobiography.

284
00:13:13,244 --> 00:13:14,054
It's good for everybody.

285
00:13:14,074 --> 00:13:17,214
It's painful, you
know, but yeah, dude.

286
00:13:17,389 --> 00:13:21,589
but not public, but for my own eyes
for now, at least, but like you've

287
00:13:21,589 --> 00:13:24,839
chosen to, you know, there's so
many ways to connect, but like,

288
00:13:24,839 --> 00:13:28,959
so you have obviously telling
the story and entertaining people

289
00:13:29,349 --> 00:13:31,819
through DJing, you know, music.

290
00:13:31,919 --> 00:13:33,619
I mean, you're an
incredible musician.

291
00:13:33,619 --> 00:13:35,949
I've, I've seen you, um,
like traffic and conversion.

292
00:13:35,949 --> 00:13:37,899
You did that, I think at
least a handful of times,

293
00:13:37,979 --> 00:13:39,279
That was like seven times.

294
00:13:39,419 --> 00:13:39,739
Yeah.

295
00:13:40,004 --> 00:13:40,174
Yeah.

296
00:13:40,174 --> 00:13:40,684
A bunch of times.

297
00:13:40,684 --> 00:13:42,304
I, but I just remember
one very clearly.

298
00:13:42,304 --> 00:13:44,324
You were just like everyone's
surrounded and you're in like the

299
00:13:44,334 --> 00:13:45,754
middle of the room, guitar rock.

300
00:13:45,754 --> 00:13:47,934
I mean, you're not just
DJ and you're like guitar.

301
00:13:47,934 --> 00:13:48,454
You're all of them.

302
00:13:48,454 --> 00:13:50,274
Like, who the hell is this maniac?

303
00:13:52,144 --> 00:13:52,754
It was hilarious.

304
00:13:52,794 --> 00:13:52,994
It was

305
00:13:53,329 --> 00:13:55,779
That was one of my very first
trafficking conversions when

306
00:13:55,779 --> 00:13:56,839
they had me on the guitar

307
00:13:57,184 --> 00:13:57,694
Nice.

308
00:13:57,764 --> 00:13:58,164
Okay.

309
00:13:58,219 --> 00:14:04,464
and then Ryan was like, Uh, we
just saw you DJ in, I think we

310
00:14:04,464 --> 00:14:07,454
were in Mexico or something or
Dominican Republic and he goes,

311
00:14:07,504 --> 00:14:08,894
I did not know you did that.

312
00:14:09,364 --> 00:14:10,884
We need energy at the event.

313
00:14:11,324 --> 00:14:12,834
We think you should be on stage.

314
00:14:12,844 --> 00:14:15,234
It was, it was Ryan
and Richard Lindler.

315
00:14:15,554 --> 00:14:18,234
Then Richard's like, we should
put that dude on stage, man.

316
00:14:18,234 --> 00:14:21,084
This is going to keep our,
this will keep our people

317
00:14:21,324 --> 00:14:22,604
coming back for more.

318
00:14:22,794 --> 00:14:23,224
Yeah.

319
00:14:23,404 --> 00:14:24,504
Not hanging in the hallways.

320
00:14:24,654 --> 00:14:25,274
Come on back here.

321
00:14:25,434 --> 00:14:26,774
yeah, exactly.

322
00:14:26,874 --> 00:14:27,344
right, man.

323
00:14:27,694 --> 00:14:32,194
So, I mean, what took you, uh, you
know, I guess ways of connection.

324
00:14:32,194 --> 00:14:34,614
Cause I know you're, we're, we're
both about connection and, and,

325
00:14:34,614 --> 00:14:35,894
you know, sharing what's real.

326
00:14:36,404 --> 00:14:39,924
Obviously being curious, I think is
a big one, but like, I dunno, like,

327
00:14:39,964 --> 00:14:43,764
I guess you and people, like what,
what made that thing feel like,

328
00:14:43,804 --> 00:14:46,804
like the connection thing because
that opened up so many doors,

329
00:14:46,854 --> 00:14:50,154
like DJing and podcasting, like, I
don't know, like how did that all

330
00:14:50,314 --> 00:14:50,844
Oh man.

331
00:14:51,044 --> 00:14:51,294
Okay.

332
00:14:51,294 --> 00:14:52,014
So this is crazy.

333
00:14:52,014 --> 00:14:53,724
You're into the big AI space, right?

334
00:14:53,724 --> 00:14:56,074
You understand this and
this is going to answer your

335
00:14:56,074 --> 00:14:57,394
question in a very weird way.

336
00:14:57,644 --> 00:15:02,304
But I asked chat GPT the other day,
and if you've never asked chat GPT

337
00:15:02,304 --> 00:15:04,824
this one question, you are crazy.

338
00:15:04,844 --> 00:15:07,334
This is like the most important
question you could ask chat GPT.

339
00:15:08,284 --> 00:15:12,489
And I asked chat, I go, Hey,
I've been asking you questions

340
00:15:12,489 --> 00:15:15,569
about how to improve my life, my
business, and my wealth, health, and

341
00:15:15,579 --> 00:15:17,689
happiness for the last two years.

342
00:15:18,229 --> 00:15:21,259
Knowing this much about me,
what are my biggest blind

343
00:15:21,259 --> 00:15:25,069
spots and what's going to stop
me or slow me down from being

344
00:15:25,069 --> 00:15:26,679
the best version of myself?

345
00:15:27,329 --> 00:15:29,949
And I said, do not hold back.

346
00:15:30,079 --> 00:15:34,129
And it literally pumped
out three sentences.

347
00:15:34,129 --> 00:15:37,929
It says your fear of abandonment
from that first childhood wound

348
00:15:37,949 --> 00:15:41,919
is going to rear its ugly head in
every step you take, especially the

349
00:15:41,919 --> 00:15:43,669
more successful you get, which is.

350
00:15:44,059 --> 00:15:46,079
Inverse to the way
you think it would be.

351
00:15:46,979 --> 00:15:50,839
But if you do not address that
main wound about being abandoned,

352
00:15:51,079 --> 00:15:55,469
left in a shoebox for dead, you
will not get to where you need to

353
00:15:55,479 --> 00:15:58,079
be because you will always worry
about what other people think.

354
00:15:59,129 --> 00:16:00,139
And I was like, are you

355
00:16:00,884 --> 00:16:04,084
That's bang.

356
00:16:04,144 --> 00:16:06,514
what, what are you talking about?

357
00:16:06,864 --> 00:16:08,654
And it was so on the money.

358
00:16:08,654 --> 00:16:12,624
So when you ask, why am I
so adamant about connecting?

359
00:16:13,294 --> 00:16:16,674
The first thing that it is,
it was my fear of abandonment

360
00:16:16,934 --> 00:16:21,414
and how to stay relevant
and never be alone and left.

361
00:16:21,804 --> 00:16:23,744
So it came from that.

362
00:16:24,334 --> 00:16:30,164
That tip of the spear was do not
let these people leave thinking

363
00:16:30,164 --> 00:16:32,264
that you are useless to them.

364
00:16:32,714 --> 00:16:36,294
And it's so interesting because
that is what made me want to stay

365
00:16:36,294 --> 00:16:41,054
so deeply connected with people
and so deeply entrenched in, in

366
00:16:41,064 --> 00:16:45,144
having fun and bringing excitement
and bringing music and having

367
00:16:45,144 --> 00:16:46,724
people transform their experiences.

368
00:16:46,724 --> 00:16:50,094
I was like, Oh, if I can do all
that and I can make it the best for

369
00:16:50,094 --> 00:16:52,294
them, then they will never leave me.

370
00:16:52,934 --> 00:16:56,284
And then that transcended
out of that because I

371
00:16:56,304 --> 00:16:57,314
did address that wound.

372
00:16:57,314 --> 00:16:58,464
I got past all that.

373
00:16:58,874 --> 00:17:03,814
And then I realized, to make a
living and to make a substantial

374
00:17:03,834 --> 00:17:08,364
impact and help transform
people's lives that you have to

375
00:17:08,994 --> 00:17:13,639
understand deep connection and
What I, what I learned a couple

376
00:17:13,639 --> 00:17:16,989
different times was people will
never remember what you say.

377
00:17:17,249 --> 00:17:21,029
They'll rarely remember what
you do But they will always

378
00:17:21,029 --> 00:17:22,749
remember how you made them feel.

379
00:17:22,809 --> 00:17:26,209
So I was like, oh my god Yes,
I love that and I love leaving

380
00:17:26,209 --> 00:17:30,139
people feeling better than they
did before they met me So I love

381
00:17:30,139 --> 00:17:33,589
that part of it And then the other
thing I learned on the heels of

382
00:17:33,589 --> 00:17:38,384
that was you will make so much
more money Be able to provide for

383
00:17:38,384 --> 00:17:40,294
your family and leave a legacy.

384
00:17:40,664 --> 00:17:46,644
If you can help them get from where
they are and where they want to be

385
00:17:46,934 --> 00:17:48,604
and help them with that transition.

386
00:17:48,924 --> 00:17:52,464
And if you can mirror or not
mirror, but if you can merge all

387
00:17:52,464 --> 00:17:55,304
those things together, if you can
icky guy, your life, so to speak.

388
00:17:56,144 --> 00:17:58,834
you will become so valuable.

389
00:17:58,834 --> 00:18:00,934
You'll be the most valuable
person in the room.

390
00:18:01,134 --> 00:18:03,704
And that was always, that
was always this, this tenant.

391
00:18:03,704 --> 00:18:07,244
And I'm like, Oh, that's why you
connect and that's why you learn.

392
00:18:07,709 --> 00:18:08,309
that's it.

393
00:18:08,489 --> 00:18:10,549
And that's, it's the
way you make people feel

394
00:18:10,549 --> 00:18:11,969
that, that lasting effect.

395
00:18:11,999 --> 00:18:14,699
That's the thing that it's
like years later, people

396
00:18:14,699 --> 00:18:17,579
will still be talking about
you and they have about you.

397
00:18:17,579 --> 00:18:21,399
And I've experienced similar, but
it's like, yeah, you talk about

398
00:18:21,399 --> 00:18:22,879
the stroke, go back to marketing.

399
00:18:22,879 --> 00:18:24,289
It's like, what's the
best form of marketing?

400
00:18:24,289 --> 00:18:25,569
It's it's referrals.

401
00:18:25,599 --> 00:18:26,459
It's word of mouth.

402
00:18:26,469 --> 00:18:30,609
It's people saying that you're,
you're the shit like doors opens.

403
00:18:30,749 --> 00:18:31,749
Amy can come right in.

404
00:18:31,849 --> 00:18:32,649
There's no question.

405
00:18:32,854 --> 00:18:32,944
You

406
00:18:33,034 --> 00:18:35,384
It's a, it's, it's, and it's
so true because we have a

407
00:18:35,384 --> 00:18:38,504
multimillion dollar company across
all the things that we're doing.

408
00:18:38,824 --> 00:18:45,039
And, We have never once in our
entire lives marketed anything other

409
00:18:45,039 --> 00:18:47,989
than these last little masterminds
that we're marketing a little bit.

410
00:18:47,999 --> 00:18:49,639
We just like put a little small ad.

411
00:18:49,889 --> 00:18:51,009
We're not even paying for the ads.

412
00:18:51,009 --> 00:18:52,089
We just post it as real.

413
00:18:52,659 --> 00:18:55,634
Uh, and That's the only
marketing I've ever done.

414
00:18:55,634 --> 00:18:58,094
Everyone's always been
like, Hey, I got your name.

415
00:18:58,334 --> 00:18:59,324
I saw you play.

416
00:18:59,664 --> 00:19:00,584
You're insane.

417
00:19:01,214 --> 00:19:03,734
Can you please, please
be part of our event?

418
00:19:03,734 --> 00:19:05,714
And I'm like, that is crazy.

419
00:19:05,864 --> 00:19:07,914
Like to me, that is nuts.

420
00:19:07,944 --> 00:19:09,394
And yes, I'll be part of your event.

421
00:19:09,454 --> 00:19:10,414
So yeah.

422
00:19:10,544 --> 00:19:12,954
Yeah, well, I'm looking at,
I mean, like it's working

423
00:19:12,954 --> 00:19:15,174
because, Oh no, I just saw this.

424
00:19:16,134 --> 00:19:17,564
You got to update your
tour schedule, brother.

425
00:19:17,894 --> 00:19:18,204
Oh,

426
00:19:18,354 --> 00:19:18,764
yeah.

427
00:19:20,154 --> 00:19:20,644
I would see.

428
00:19:20,644 --> 00:19:23,314
I'm like, you're going to
Antarctica pretty soon and all this.

429
00:19:23,574 --> 00:19:25,014
So, but you've done Antarctica.

430
00:19:25,109 --> 00:19:28,719
I already did that one, yeah, oh
yeah, that, that tour schedule

431
00:19:28,719 --> 00:19:30,239
is a year and a half old so

432
00:19:30,354 --> 00:19:30,844
That's funny.

433
00:19:31,169 --> 00:19:31,379
that.

434
00:19:31,529 --> 00:19:35,129
Well I think what happened too
is like our, our VA, she's like,

435
00:19:35,129 --> 00:19:38,179
you have so many dates on the
books for next year, I was like,

436
00:19:38,189 --> 00:19:41,349
I'll just take the calendar
thing down, cause, and then she

437
00:19:41,564 --> 00:19:43,054
It's already caught you
out like that, but I was

438
00:19:43,104 --> 00:19:44,014
more impressed than it.

439
00:19:44,014 --> 00:19:46,234
I was like, Oh, but

440
00:19:46,699 --> 00:19:48,749
I know it says I'm going to
Antarctica but there's like a

441
00:19:48,749 --> 00:19:50,079
picture of me in Antarctica, I'm

442
00:19:50,134 --> 00:19:52,404
That's why I was like, it kind
of looks like that could be it.

443
00:19:54,634 --> 00:19:56,444
Well, if you go to shoebox, moses.

444
00:19:56,644 --> 00:19:58,054
com, you'll, you'll know
what we're talking about,

445
00:19:58,129 --> 00:20:00,839
And now because we had
that conversation, there'll

446
00:20:00,839 --> 00:20:02,049
be an updated schedule

447
00:20:02,904 --> 00:20:03,814
You are welcome brother.

448
00:20:04,099 --> 00:20:04,479
here.

449
00:20:04,489 --> 00:20:04,959
Thank you.

450
00:20:05,464 --> 00:20:08,114
But yeah, like, well, and there's
something else I saw from you.

451
00:20:08,114 --> 00:20:09,864
I think it was on your
website poking around, but

452
00:20:09,864 --> 00:20:12,239
like a little, something's
stuck out to me, which is.

453
00:20:12,929 --> 00:20:13,509
Go big.

454
00:20:13,549 --> 00:20:17,329
Like there's no reason to think
small or, or play small or be

455
00:20:17,329 --> 00:20:21,179
small, whatever it is, but like the
more you shoot for, you know, just

456
00:20:21,189 --> 00:20:24,469
whatever big is, or the biggest
stage, like you said, Red Rocks,

457
00:20:24,469 --> 00:20:26,339
like it does something different.

458
00:20:26,339 --> 00:20:27,159
It changes you.

459
00:20:27,159 --> 00:20:28,949
It changes just everything.

460
00:20:29,339 --> 00:20:30,139
Talk about that.

461
00:20:30,199 --> 00:20:31,569
I'm super curious about that.

462
00:20:31,619 --> 00:20:31,849
Like going

463
00:20:32,149 --> 00:20:32,729
Yeah.

464
00:20:32,759 --> 00:20:35,619
There's a book out there too,
that I love, uh, that I just

465
00:20:35,619 --> 00:20:37,469
read 10 X is better than two X.

466
00:20:37,949 --> 00:20:38,729
Oh, I've heard of it.

467
00:20:39,039 --> 00:20:39,139
I

468
00:20:39,439 --> 00:20:40,279
So good.

469
00:20:40,489 --> 00:20:43,619
So it really summarizes
exactly the thinking, right?

470
00:20:43,659 --> 00:20:46,894
10 X is better than
two X and the, like.

471
00:20:47,254 --> 00:20:50,074
The way that I look at
that is, is as a DJ, right?

472
00:20:50,124 --> 00:20:52,374
There's one thing that I used
to do all the time when, when

473
00:20:52,374 --> 00:20:56,304
I was getting my chops in
because my DJ career started

474
00:20:56,304 --> 00:20:57,394
in a really interesting way.

475
00:20:57,394 --> 00:20:58,614
We can talk about
that in a little bit.

476
00:20:58,634 --> 00:21:03,314
But what happened is I ended
up in the middle of playing

477
00:21:03,314 --> 00:21:04,184
for these huge events.

478
00:21:04,224 --> 00:21:07,949
I had to get better at my craft
because I, I, Luckily fell into

479
00:21:07,949 --> 00:21:11,159
this position where I was just
playing on big stages very quickly.

480
00:21:11,179 --> 00:21:13,139
And that's also happened
to my podcast company too.

481
00:21:13,139 --> 00:21:15,479
Actually now that I'm thinking
about it, that is a pattern.

482
00:21:15,869 --> 00:21:19,799
I end up getting on big
stages, playing for big people,

483
00:21:19,979 --> 00:21:21,869
doing big things really fast.

484
00:21:21,909 --> 00:21:25,349
And then I have to kind of
work backwards and build the

485
00:21:25,349 --> 00:21:28,709
skill sets up a little bit to
be like, okay, I can do this.

486
00:21:28,769 --> 00:21:34,314
But what happened for me is I
was, playing these huge shows

487
00:21:34,764 --> 00:21:36,014
and I would stumble through them.

488
00:21:36,014 --> 00:21:38,414
But then I was like, I got to
get better at this right away.

489
00:21:38,414 --> 00:21:41,184
So I started doing a lot of
weddings and I'd play weddings.

490
00:21:41,234 --> 00:21:43,474
Then I play bar mitzvahs and
I play these other things.

491
00:21:44,014 --> 00:21:48,844
And to DJ one of those events,
you have to carry your own gear.

492
00:21:48,954 --> 00:21:50,914
You have to plug everything in.

493
00:21:50,934 --> 00:21:52,794
You have to be there super early.

494
00:21:52,794 --> 00:21:54,444
You have to get all
your music ready.

495
00:21:54,714 --> 00:21:57,054
You have to make sure that
the bride, the groom, all,

496
00:21:57,294 --> 00:21:59,594
all the people in the family
have the music that they want.

497
00:21:59,604 --> 00:22:01,974
Then you have to be so on
time and they have to have.

498
00:22:02,394 --> 00:22:05,324
All these microphones set up, you
have to have wireless mics, you

499
00:22:05,324 --> 00:22:09,774
have to have lights, you have to
have so much shit put together

500
00:22:10,034 --> 00:22:13,804
for a 1, 000 or 2, 000 gig.

501
00:22:14,199 --> 00:22:14,809
Wow.

502
00:22:15,109 --> 00:22:18,594
I'm like, oh my god,
inverse of that!

503
00:22:18,799 --> 00:22:21,659
When I played on the main stage
at Red Rocks, or when I go to

504
00:22:21,659 --> 00:22:25,519
Traffic and Conversion, or when I
go to Necker Island, or if I play

505
00:22:25,529 --> 00:22:32,189
for J. J. Virgin or Mindvalley,
I walk up with a USB stick and or

506
00:22:32,189 --> 00:22:35,689
a computer, and there is a stage.

507
00:22:35,929 --> 00:22:37,199
There is lights.

508
00:22:37,289 --> 00:22:39,269
There is a baked in audience.

509
00:22:39,309 --> 00:22:42,769
There is people that are
so excited to see me.

510
00:22:43,239 --> 00:22:47,259
And, at that space that I
play, there is no competition.

511
00:22:47,759 --> 00:22:50,989
Like, I am the person
that they are coming to.

512
00:22:51,509 --> 00:22:53,229
I haven't lifted a cord.

513
00:22:53,229 --> 00:22:54,909
I haven't packed anything.

514
00:22:54,909 --> 00:22:55,724
I haven't done anything.

515
00:22:56,314 --> 00:22:59,864
any of the stuff that I had
to do when I wanted to grow.

516
00:22:59,864 --> 00:23:03,214
And what I noticed, even in the
performance space, prior to having

517
00:23:03,214 --> 00:23:07,814
another company, all of the people
that I used to perform with all the

518
00:23:07,814 --> 00:23:12,874
DJs that majority, maybe 90 percent
of them are all in the same space.

519
00:23:13,014 --> 00:23:15,424
And they're like, Oh yeah, I want
to have like a, I want to have

520
00:23:15,424 --> 00:23:18,474
like a 10, 000 a month or I want
to have like a, A gig where I'm

521
00:23:18,474 --> 00:23:22,594
playing for like 500 or a thousand
people and they have just thought

522
00:23:22,644 --> 00:23:29,424
incrementally bigger And I was
always like yo think as big as

523
00:23:29,424 --> 00:23:33,304
you can Like I was thinking about
doing a sphere gig like they have

524
00:23:33,304 --> 00:23:35,744
in vegas I was thinking about that
five years ago It's like how do

525
00:23:35,744 --> 00:23:37,184
I make an immersive experience?

526
00:23:37,584 --> 00:23:41,074
Where i'm playing underwater and
then they have lasers and they have

527
00:23:41,114 --> 00:23:43,754
air and then they made the sphere
and I was like Oh my god, thank god.

528
00:23:43,754 --> 00:23:44,664
I've been thinking like that

529
00:23:45,109 --> 00:23:46,009
I will play there.

530
00:23:46,089 --> 00:23:46,939
I will play there.

531
00:23:46,949 --> 00:23:47,269
Right?

532
00:23:47,269 --> 00:23:51,109
And so I think with, with thinking
big, the magic of thinking

533
00:23:51,109 --> 00:23:56,459
big like that is it changes
everything that you conceptualize

534
00:23:56,469 --> 00:23:57,929
to get to the next level.

535
00:23:57,949 --> 00:23:59,429
Cause you think
completely different.

536
00:23:59,709 --> 00:24:02,769
You don't think about, Hey, how
do I get 50 more people here?

537
00:24:02,769 --> 00:24:06,629
You think about like, Oh, if I'm
going to do that, How do I get,

538
00:24:06,809 --> 00:24:10,769
how do I get security for, for, for
5, 000 people or 10, 000 people?

539
00:24:10,989 --> 00:24:11,349
Okay.

540
00:24:11,509 --> 00:24:13,999
If we're going to have 10,
000 people, Oh, this is

541
00:24:13,999 --> 00:24:14,879
what we can do for them.

542
00:24:14,879 --> 00:24:16,069
This is how big the stage is.

543
00:24:16,069 --> 00:24:17,819
You think completely different.

544
00:24:17,819 --> 00:24:20,019
And the same thing with
like podcasting and archive

545
00:24:20,109 --> 00:24:21,189
types of companies, right?

546
00:24:21,479 --> 00:24:23,859
With, with the evolved
podcasting company.

547
00:24:24,159 --> 00:24:26,719
We work with the biggest
people in the, in the space

548
00:24:26,719 --> 00:24:27,929
and personal development.

549
00:24:28,219 --> 00:24:28,889
So we're not like,

550
00:24:29,059 --> 00:24:30,109
something shows, right?

551
00:24:30,219 --> 00:24:32,539
yeah, we've launched
over a hundred shows

552
00:24:32,749 --> 00:24:33,049
Okay.

553
00:24:33,049 --> 00:24:33,259
Yeah.

554
00:24:33,529 --> 00:24:34,549
I got outdated news,

555
00:24:34,829 --> 00:24:36,699
yeah, well we were just counting.

556
00:24:36,709 --> 00:24:40,209
We thought we had 50, but now
we were like, and it's so funny

557
00:24:40,209 --> 00:24:43,199
cause some of the shows we started
five years ago and we forgot and

558
00:24:43,199 --> 00:24:46,319
then they just have gone on and
started doing their own thing.

559
00:24:46,319 --> 00:24:50,529
Cause we, we believe that we teach
you as much as you need to grow.

560
00:24:50,789 --> 00:24:53,469
And then if we're not in
partnership with you, then.

561
00:24:53,909 --> 00:24:56,939
We want to give you enough to do
it on your own because our whole

562
00:24:56,949 --> 00:24:58,159
model is a little bit different.

563
00:24:58,169 --> 00:25:03,869
But what I noticed is that even in
that space, if you're  thinking so

564
00:25:03,869 --> 00:25:06,959
much bigger than you're thinking
about how many products that you

565
00:25:06,959 --> 00:25:10,499
can sell, how to reverse engineer
your, what you're thinking out

566
00:25:10,499 --> 00:25:12,929
of the show, you're not thinking
about growing the audience.

567
00:25:12,959 --> 00:25:16,464
You're thinking How do you
monetize the right people?

568
00:25:16,604 --> 00:25:18,804
What's the Ascension model
that you're taking people on?

569
00:25:18,994 --> 00:25:22,184
And then when we bring in 10,
000 people for this, are they

570
00:25:22,184 --> 00:25:23,444
all going to the right place?

571
00:25:23,494 --> 00:25:25,714
Is it all, does it all make sense?

572
00:25:25,744 --> 00:25:27,464
Are we using Delphi to
communicate with them?

573
00:25:27,464 --> 00:25:30,224
Is this like, do we have the right
Ascension model for thousands

574
00:25:30,224 --> 00:25:32,004
of people rather than a hundred?

575
00:25:32,394 --> 00:25:33,564
That's what we think about,

576
00:25:33,929 --> 00:25:34,589
It Yeah.

577
00:25:34,589 --> 00:25:37,799
Forces you to solve problems
that you never knew were

578
00:25:37,799 --> 00:25:40,109
even like existed beforehand.

579
00:25:40,139 --> 00:25:40,349
Yeah.

580
00:25:40,349 --> 00:25:42,269
You're, you're just kind
of in your little box and.

581
00:25:42,829 --> 00:25:45,219
I'm sure, um, I mean,
we've all done it.

582
00:25:45,219 --> 00:25:45,389
Yeah.

583
00:25:45,389 --> 00:25:46,949
There's 10 X in the book.

584
00:25:46,989 --> 00:25:47,829
I have it pulled up here.

585
00:25:47,829 --> 00:25:50,149
I will be buying this red
afterwards, but that's,

586
00:25:50,789 --> 00:25:51,899
it applies to everything.

587
00:25:51,939 --> 00:25:54,909
You know, it's, it, it, it applies
just to your personal life.

588
00:25:54,919 --> 00:25:56,859
It's like, Hey, you know,
you can be living in that.

589
00:25:56,989 --> 00:25:57,199
Yeah.

590
00:25:57,199 --> 00:25:59,709
I have a lot of family from
East coast, South Carolina.

591
00:26:00,319 --> 00:26:02,209
They haven't really left
South Carolina in their city.

592
00:26:02,209 --> 00:26:05,399
It's like, but when you start to
think bigger and think of just like

593
00:26:05,419 --> 00:26:07,739
locations and the world is big.

594
00:26:08,004 --> 00:26:10,574
And small, but it's
also huge and awesome.

595
00:26:10,954 --> 00:26:14,004
And, uh, you gotta, it's
just like, do something that,

596
00:26:14,014 --> 00:26:15,564
that changes perspective.

597
00:26:15,614 --> 00:26:16,674
I think that's the big thing.

598
00:26:17,014 --> 00:26:17,034
The

599
00:26:17,154 --> 00:26:20,054
Well, and I think you even helped
Mike curate some of this too.

600
00:26:20,064 --> 00:26:23,284
Like we're talking about Mike
Koenig, but you helped curate the

601
00:26:23,284 --> 00:26:26,434
idea of thinking like the billion
dollar moonshot question, right?

602
00:26:26,664 --> 00:26:27,254
You are.

603
00:26:27,939 --> 00:26:32,799
If there's any time in life right
now to think bigger than you've

604
00:26:32,829 --> 00:26:36,939
ever thought and then if you
don't know how to think big to

605
00:26:36,989 --> 00:26:43,159
ask a chat agent or GPT, how would
I think 10 X bigger than this?

606
00:26:43,429 --> 00:26:45,569
How would I make this
system 10 X more efficient?

607
00:26:45,609 --> 00:26:47,509
How would I make 50
X more efficient?

608
00:26:47,854 --> 00:26:49,344
with what I've got.

609
00:26:49,484 --> 00:26:51,774
And this is the, this is the time.

610
00:26:51,784 --> 00:26:55,074
If you're listening to this and
you are not asking yourself,

611
00:26:55,074 --> 00:27:00,584
how do I make my life 100
times more efficient with

612
00:27:00,584 --> 00:27:02,039
grace and ease and happiness?

613
00:27:02,814 --> 00:27:04,124
How do you help me do that?

614
00:27:04,134 --> 00:27:07,144
Knowing what you know about me,
how will I make my life better?

615
00:27:07,314 --> 00:27:11,314
And most of the time it will
spin that chess board that you're

616
00:27:11,444 --> 00:27:15,504
doing life on around and say,
you're focusing on the wrong shit.

617
00:27:15,944 --> 00:27:18,094
You're not focusing on your
family and your health.

618
00:27:18,634 --> 00:27:21,254
If you focus on your health,
like I had to do that.

619
00:27:21,284 --> 00:27:24,054
I had to pivot the health, like
the health thing kicked my ass

620
00:27:24,054 --> 00:27:27,184
in the beginning of this year
because I did a, I did some

621
00:27:27,314 --> 00:27:30,354
cleansing and the cleanse brought
up all sorts of crazy stuff.

622
00:27:30,384 --> 00:27:34,024
And I noticed like I was not
focusing on family time and health.

623
00:27:34,484 --> 00:27:37,824
I was like, I'm in a
studio working nonstop.

624
00:27:37,854 --> 00:27:40,574
And now we just did like this
mastermind up at the Ritz

625
00:27:40,574 --> 00:27:43,584
Carlton up in, in Dana point,

626
00:27:44,044 --> 00:27:44,404
Uh huh.

627
00:27:44,766 --> 00:27:47,816
But we were talking to people,
having a good time with our family.

628
00:27:47,816 --> 00:27:50,476
I go, this is what
we need to be doing.

629
00:27:50,776 --> 00:27:55,126
We don't need to be like, I love
doing this, but just the next

630
00:27:55,136 --> 00:28:00,106
podcast you see me on will be my,
my mobile studio that just deploys.

631
00:28:00,136 --> 00:28:00,906
You pick it up.

632
00:28:00,936 --> 00:28:03,114
And then I'm, then you're
interviewing me over a cliffside.

633
00:28:03,666 --> 00:28:05,266
That's what we're building.

634
00:28:05,316 --> 00:28:06,076
Much better.

635
00:28:06,386 --> 00:28:06,996
And so.

636
00:28:07,381 --> 00:28:08,251
Yeah, totally.

637
00:28:08,481 --> 00:28:10,391
So yeah, it's called
the go box studio.

638
00:28:10,411 --> 00:28:10,961
It's amazing.

639
00:28:10,961 --> 00:28:11,991
Nice plug right there, right?

640
00:28:12,031 --> 00:28:14,051
The go box studio
for mobile studios.

641
00:28:14,551 --> 00:28:17,201
You're only you're, you're
one in your one stop

642
00:28:17,201 --> 00:28:18,461
solution for mobile studios.

643
00:28:18,461 --> 00:28:18,761
Go box

644
00:28:19,061 --> 00:28:19,951
Go box studios.

645
00:28:20,581 --> 00:28:21,471
I like it, man.

646
00:28:21,521 --> 00:28:22,301
Where is it?

647
00:28:22,331 --> 00:28:23,271
I want to, I want to, all right.

648
00:28:23,311 --> 00:28:24,761
When, when it's ready, you're

649
00:28:24,811 --> 00:28:25,421
Oh, it's ready.

650
00:28:25,421 --> 00:28:26,401
It's going, it's on.

651
00:28:26,451 --> 00:28:27,641
It's, it's a product.

652
00:28:28,001 --> 00:28:28,591
Oh, you know what?

653
00:28:28,611 --> 00:28:29,011
I got it.

654
00:28:29,041 --> 00:28:29,361
Yes.

655
00:28:29,391 --> 00:28:30,181
I just pulled it up.

656
00:28:30,191 --> 00:28:30,931
I'm like, wait a minute.

657
00:28:30,951 --> 00:28:33,981
That actually sounds more, uh,
Oh yeah, that looks beautiful.

658
00:28:34,261 --> 00:28:34,601
Okay.

659
00:28:35,011 --> 00:28:36,151
Need to get myself a go box.

660
00:28:37,161 --> 00:28:38,461
They're so sick.

661
00:28:38,461 --> 00:28:38,661
Yeah.

662
00:28:38,661 --> 00:28:41,501
If you want to put, if you're
interested in a go box studio,

663
00:28:41,801 --> 00:28:43,131
just go to go box studio.

664
00:28:43,361 --> 00:28:46,961
com and tell them that Sammy and
Joe sent you and they will hook you

665
00:28:46,961 --> 00:28:48,831
up with a fat 10 percent discount.

666
00:28:49,116 --> 00:28:50,276
This thing is sick.

667
00:28:50,306 --> 00:28:50,666
Yeah.

668
00:28:50,716 --> 00:28:51,026
Okay.

669
00:28:51,301 --> 00:28:52,221
It's so sick.

670
00:28:52,336 --> 00:28:54,206
I got to close that
browser, that window.

671
00:28:55,816 --> 00:28:56,766
Um, dude.

672
00:28:56,766 --> 00:28:56,996
Yeah.

673
00:28:57,006 --> 00:29:00,656
Like, so going big, I'm curious,
like, and I want to get to that DJ

674
00:29:00,666 --> 00:29:02,496
story, how you fell into that whole

675
00:29:02,931 --> 00:29:03,731
Oh God.

676
00:29:03,741 --> 00:29:05,091
That story is so funny.

677
00:29:05,091 --> 00:29:05,971
Yes, totally.

678
00:29:06,016 --> 00:29:07,616
ah, okay, maybe I
should just start there.

679
00:29:07,666 --> 00:29:11,676
Cause like, obviously you didn't
always think this way, right?

680
00:29:11,696 --> 00:29:15,286
That the thinking big, I mean,
was there like, obviously the

681
00:29:15,286 --> 00:29:18,336
switch, maybe that was all
the, well, you, you tell me.

682
00:29:18,476 --> 00:29:18,746
okay.

683
00:29:18,746 --> 00:29:21,096
So the switch, the switch,
I'll tell you about the switch.

684
00:29:21,096 --> 00:29:22,336
Then we can revisit.

685
00:29:22,776 --> 00:29:28,436
How I got started because the switch
started when I went to my very first

686
00:29:28,456 --> 00:29:33,796
event that was hosted by Mindvalley
and, and vision that switch.

687
00:29:33,796 --> 00:29:37,416
It was a paradigm
shift because I got to.

688
00:29:38,206 --> 00:29:43,196
I got invited to go to A Fest as a
singer and I got to the place where

689
00:29:43,196 --> 00:29:48,776
the event was at, but even to get
there, I had had to pawn a guitar.

690
00:29:49,326 --> 00:29:50,926
Uh, my car was wrecked.

691
00:29:50,936 --> 00:29:52,336
It was a blizzard in Denver.

692
00:29:52,386 --> 00:29:54,026
I had to get a ride to the airport.

693
00:29:54,176 --> 00:29:55,776
There were no Ubers
really at this time.

694
00:29:55,776 --> 00:29:58,856
So I had to like pay my
friend to take me out there.

695
00:29:59,326 --> 00:30:00,816
And I got dropped off.

696
00:30:00,876 --> 00:30:04,176
I had maybe 90 to my name.

697
00:30:04,816 --> 00:30:07,236
I got to the place in Maui.

698
00:30:07,586 --> 00:30:10,286
That's where this was
and Maui's not cheap.

699
00:30:10,516 --> 00:30:15,116
So just to get to the hotel I
went through another 30 and I'm

700
00:30:15,116 --> 00:30:17,626
like, oh my god, I'm not gonna
have any money when I get there

701
00:30:18,966 --> 00:30:21,586
And I had a couple credit cards
with like a very small balance

702
00:30:21,586 --> 00:30:25,976
on them I get to the front of the
Grand Wailea if you've been there,

703
00:30:26,036 --> 00:30:27,046
I've been, yeah.

704
00:30:27,061 --> 00:30:31,201
A beautiful hotel and it was even
more miraculous and beautiful.

705
00:30:31,581 --> 00:30:34,061
This is like 12, 13
years ago, right?

706
00:30:34,371 --> 00:30:35,781
I was like, Oh my God, what is this?

707
00:30:35,781 --> 00:30:37,631
And I'm like, how much is
it to stay here a night?

708
00:30:37,631 --> 00:30:38,941
And they go, it's 600.

709
00:30:39,731 --> 00:30:41,441
And I go, I do not have that.

710
00:30:41,471 --> 00:30:43,431
I didn't know if I was paying
for my room or whatever.

711
00:30:43,431 --> 00:30:47,046
I knew that even if I gave them
my credit card, like that 500

712
00:30:47,111 --> 00:30:49,521
credit card limit, I'm like,
dude, I'm not going to be able

713
00:30:49,521 --> 00:30:52,391
to have the incidentals on there.

714
00:30:52,551 --> 00:30:53,801
You know, I was at nothing.

715
00:30:54,431 --> 00:30:55,331
So anyway.

716
00:30:55,891 --> 00:30:58,401
The event planner just
happened to be there.

717
00:30:58,401 --> 00:30:59,561
Her name's Alex Katoni.

718
00:30:59,571 --> 00:31:00,931
She goes, Oh, Hey, you're Sammy.

719
00:31:00,931 --> 00:31:01,331
Oh my God.

720
00:31:01,331 --> 00:31:02,621
I thought you were
going to be a girl.

721
00:31:02,651 --> 00:31:03,531
I didn't know who's coming.

722
00:31:03,531 --> 00:31:04,021
This is great.

723
00:31:05,501 --> 00:31:07,521
And, uh, like funny story.

724
00:31:07,521 --> 00:31:10,001
We ended up dating for a year and
a half after that anyways, but

725
00:31:10,046 --> 00:31:10,376
that's funny.

726
00:31:10,376 --> 00:31:10,796
Alex is

727
00:31:10,831 --> 00:31:12,011
side note, she's amazing.

728
00:31:12,331 --> 00:31:16,351
Um, but side note, the funny
thing that happened with that is

729
00:31:16,681 --> 00:31:20,161
I got introduced, I get into the
hotel, I get to this event, but

730
00:31:20,161 --> 00:31:22,346
I just start meeting these people
that had just started dating.

731
00:31:22,596 --> 00:31:24,316
started in internet marketing.

732
00:31:24,326 --> 00:31:28,366
They hear just at the forefront
of this and they, we had monthly

733
00:31:28,366 --> 00:31:33,546
reoccurring revenue of 500, 000,
like 600, 000, 200, 000, 50,

734
00:31:33,556 --> 00:31:37,486
even five grand a month, you
know, just happening for them.

735
00:31:38,106 --> 00:31:41,966
And it set me on that
trajectory of holy shit.

736
00:31:42,426 --> 00:31:46,656
If I do this, like they've done
it, I can have these results.

737
00:31:47,261 --> 00:31:48,801
And so that's what was crazy.

738
00:31:48,801 --> 00:31:49,791
That was the shift.

739
00:31:50,071 --> 00:31:52,771
So I started thinking differently
and bigger at that point.

740
00:31:53,071 --> 00:31:54,361
I was like, Oh, okay.

741
00:31:54,651 --> 00:31:55,501
So you have a house here.

742
00:31:55,501 --> 00:31:56,151
You have a house there.

743
00:31:56,151 --> 00:31:56,781
You have a house here.

744
00:31:56,781 --> 00:31:57,571
What's the mechanism?

745
00:31:57,571 --> 00:31:58,324
What do you do?

746
00:31:58,861 --> 00:32:00,631
And then how can I
do that for myself?

747
00:32:00,641 --> 00:32:03,251
So I came home immediately
after that built my first

748
00:32:03,251 --> 00:32:04,821
internet product at zero dot.

749
00:32:04,841 --> 00:32:07,921
I didn't sell anything, but I built
probably four or five of those.

750
00:32:07,941 --> 00:32:09,001
I had a swimming one.

751
00:32:09,071 --> 00:32:13,941
Um, I had a DJ course, we've
had a guitar teaching course,

752
00:32:14,291 --> 00:32:16,461
I've had a few different ones
that we've done, you know?

753
00:32:16,591 --> 00:32:18,937
And so I just saw that, and that
was the magic of thinking big,

754
00:32:18,971 --> 00:32:20,571
and that's when that happened.

755
00:32:21,131 --> 00:32:27,781
But, that all came about in
that one experience, but what

756
00:32:27,791 --> 00:32:32,451
happened then is, I had all this
amazing stuff going on and I

757
00:32:32,461 --> 00:32:35,181
just, I hadn't quite mastered it.

758
00:32:35,221 --> 00:32:38,221
I hadn't become a DJ at that
point or anything like that.

759
00:32:38,491 --> 00:32:41,551
And so how I became
a DJ, this is crazy.

760
00:32:41,551 --> 00:32:42,681
Hold on to your ass on this

761
00:32:42,851 --> 00:32:43,191
I'm ready.

762
00:32:43,541 --> 00:32:51,361
So I, um, there was a time
just prior to all of this,

763
00:32:51,621 --> 00:32:54,001
uh, I had, Just move back.

764
00:32:54,001 --> 00:32:57,431
Like I had this, this whole thing,
I was still in the process of

765
00:32:57,431 --> 00:32:59,341
figuring out my life at that point.

766
00:32:59,921 --> 00:33:02,201
But believe it or not,
it was even worse.

767
00:33:02,611 --> 00:33:04,101
five years prior to that.

768
00:33:04,101 --> 00:33:07,091
I was like, dude, I have a
disaster waiting to happen.

769
00:33:07,609 --> 00:33:10,591
So I had gone, um, to Texas.

770
00:33:10,609 --> 00:33:13,311
I moved in with this girl,
that relationship imploded.

771
00:33:13,311 --> 00:33:18,201
I moved back to Denver and the
only place I could find to live in

772
00:33:18,201 --> 00:33:19,921
Denver was my friend's basement.

773
00:33:20,231 --> 00:33:21,631
He was a little entrepreneur.

774
00:33:21,631 --> 00:33:22,811
He wanted to do all these things.

775
00:33:22,811 --> 00:33:24,911
So he's like, you can just live in
the basement and help me with my

776
00:33:24,911 --> 00:33:26,321
t shirt company, blah, blah, blah.

777
00:33:26,991 --> 00:33:30,306
So, We sit there and one of
our favorite things to do at

778
00:33:30,306 --> 00:33:33,706
night was to smoke bong rips
and think of t shirt ideas.

779
00:33:34,366 --> 00:33:34,976
Well, when you

780
00:33:35,026 --> 00:33:35,401
that'll get the

781
00:33:36,366 --> 00:33:38,736
yeah, dude, the greatest way
to think of things, right?

782
00:33:38,876 --> 00:33:39,916
Think of them and forget them.

783
00:33:40,256 --> 00:33:40,486
Yeah.

784
00:33:40,486 --> 00:33:42,546
So we're, we're doing this.

785
00:33:42,906 --> 00:33:45,356
This is our, this is
our nightly routine.

786
00:33:45,646 --> 00:33:48,816
So we're smoking,
we get super stoned.

787
00:33:48,906 --> 00:33:50,226
This is in Denver, by the way.

788
00:33:50,226 --> 00:33:52,876
Again, we're like, let's
go get some dinner.

789
00:33:53,056 --> 00:33:53,806
Now we're hungry.

790
00:33:54,526 --> 00:33:59,806
So we leave and I had left a
candle in his basement burning

791
00:34:00,446 --> 00:34:04,786
and we leave to go get food after
our t shirt inception ideas.

792
00:34:05,206 --> 00:34:09,116
And of course what happens,
the candle burns all the way

793
00:34:09,116 --> 00:34:11,466
down and burns his house down.

794
00:34:11,926 --> 00:34:12,256
shit.

795
00:34:12,396 --> 00:34:13,476
And it was in my room.

796
00:34:14,176 --> 00:34:16,286
So now I've burned my
buddy's house down.

797
00:34:16,506 --> 00:34:21,186
I come back to this smoldering
house and there's the

798
00:34:21,196 --> 00:34:22,686
windows are blasted out.

799
00:34:22,686 --> 00:34:25,696
There's a couch through the front
of the house that the cops or

800
00:34:25,696 --> 00:34:29,906
the fire fire department had to
break in and put the fire out.

801
00:34:30,516 --> 00:34:32,516
And I have nothing.

802
00:34:32,656 --> 00:34:34,536
And I start calling all my friends.

803
00:34:34,536 --> 00:34:35,956
I have my cell phone, that's it.

804
00:34:36,466 --> 00:34:40,781
And I'm like, I'm like, I need to
find a different job immediately.

805
00:34:40,811 --> 00:34:42,521
Does anyone have anything for me?

806
00:34:42,601 --> 00:34:45,861
And my buddy Patrick at the time
goes, Hey, I'm going on tour.

807
00:34:45,861 --> 00:34:46,941
He was a guitar player.

808
00:34:47,311 --> 00:34:50,641
You can have my gig at Diamond
Cabaret, which is a strip

809
00:34:50,641 --> 00:34:51,861
club in downtown Denver.

810
00:34:51,871 --> 00:34:54,391
I work upstairs and
you can take my gig.

811
00:34:54,866 --> 00:34:57,666
And I was like, sweet, thought it
was a Bart ending gig or something.

812
00:34:57,936 --> 00:34:59,436
I get there the first night, Joe.

813
00:35:00,126 --> 00:35:01,786
Um, and this is all happening.

814
00:35:01,786 --> 00:35:03,096
This happens in like 48 hours.

815
00:35:03,336 --> 00:35:06,936
I get there and they
hand me a duffel bag.

816
00:35:06,996 --> 00:35:09,096
The duffel bag is full.

817
00:35:09,126 --> 00:35:10,146
I go, what is this?

818
00:35:10,326 --> 00:35:11,186
Am I in the bar?

819
00:35:11,206 --> 00:35:11,876
And they're like, no, no, no.

820
00:35:11,886 --> 00:35:12,626
Here's your duffel bag.

821
00:35:12,986 --> 00:35:14,896
Has napkins, cigarettes, and gum.

822
00:35:15,446 --> 00:35:16,536
I'm like, oh my God.

823
00:35:16,536 --> 00:35:17,526
Am I in the bathroom?

824
00:35:17,526 --> 00:35:18,606
They're like, yeah,
you're the bathroom guy.

825
00:35:19,286 --> 00:35:23,591
So I. Two days later,
I'm in the bathroom at a

826
00:35:23,591 --> 00:35:25,021
nightclub above a strip club.

827
00:35:25,541 --> 00:35:28,751
And I'm like, this is the worst
place I could possibly be.

828
00:35:28,931 --> 00:35:30,821
What have I done with my life?

829
00:35:31,371 --> 00:35:31,691
Right.

830
00:35:31,761 --> 00:35:32,891
Just burn my buddy's house down.

831
00:35:32,891 --> 00:35:33,991
I had a failed relationship.

832
00:35:33,991 --> 00:35:35,001
I have no idea what I'm doing.

833
00:35:35,011 --> 00:35:35,801
I'm back in Denver.

834
00:35:36,181 --> 00:35:39,131
Now I don't even have a place to
say, I literally burned it all down.

835
00:35:39,361 --> 00:35:41,581
And I remember looking in the
mirror and I was like, this

836
00:35:41,581 --> 00:35:42,821
is not going to define you.

837
00:35:43,301 --> 00:35:45,031
It can't get much worse than this.

838
00:35:45,081 --> 00:35:49,161
And as I say that there is literally
a guy, a security guy in the back,

839
00:35:49,181 --> 00:35:50,531
just taking a dump behind me.

840
00:35:50,861 --> 00:35:52,601
And I'm like, Oh my God,
this is going to get a

841
00:35:52,601 --> 00:35:53,461
little bit worse than this.

842
00:35:53,461 --> 00:35:53,921
Nevermind.

843
00:35:54,492 --> 00:35:55,422
that's all happening.

844
00:35:55,461 --> 00:35:55,971
see everything

845
00:35:56,022 --> 00:35:56,271
it?

846
00:35:56,532 --> 00:35:56,772
Yeah.

847
00:35:56,772 --> 00:35:59,442
He's just like, yeah, he's
like, who are you talking to?

848
00:35:59,472 --> 00:36:00,402
I'm like, shut up.

849
00:36:01,141 --> 00:36:01,362
Yeah.

850
00:36:01,441 --> 00:36:01,891
Not now.

851
00:36:02,682 --> 00:36:03,582
I'm having a moment.

852
00:36:03,762 --> 00:36:08,642
And, uh, as this is going on
all of a sudden, I hear this,

853
00:36:08,642 --> 00:36:11,172
like, pounding dope music.

854
00:36:11,262 --> 00:36:14,342
It's like, I'm like,
what in the fuck?

855
00:36:14,552 --> 00:36:18,712
And I come out of the door and
the DJs are like 25 feet from

856
00:36:18,712 --> 00:36:20,902
the door and the booth is there.

857
00:36:21,392 --> 00:36:23,252
And I was like, Oh my
God, what are they doing?

858
00:36:23,252 --> 00:36:23,942
That's so sick.

859
00:36:23,942 --> 00:36:25,962
I haven't really seen DJs up close.

860
00:36:25,962 --> 00:36:30,792
I know some from Fort Collins,
but I was like, Oh, I love this.

861
00:36:30,866 --> 00:36:31,522
This is sick.

862
00:36:31,862 --> 00:36:33,032
And I go back in the bathroom.

863
00:36:33,032 --> 00:36:34,892
I'm like, dude, I am
going to get out of here.

864
00:36:34,962 --> 00:36:36,832
I'm going to get from
here to that DJ booth.

865
00:36:37,182 --> 00:36:38,672
I don't know how, but
I'm going to do it.

866
00:36:39,412 --> 00:36:42,802
So as the night progresses,
this is like still within this

867
00:36:42,992 --> 00:36:45,342
72, 48 hour window, right?

868
00:36:45,742 --> 00:36:50,007
It's a, it's a, I'm making huge
money as the bathroom attendant.

869
00:36:50,107 --> 00:36:52,757
Like I was making like 50
bucks every 20 minutes.

870
00:36:52,777 --> 00:36:54,297
People are like, dude,
thank you for the tips.

871
00:36:54,297 --> 00:36:55,737
Like I was helping
guys with their hair.

872
00:36:55,737 --> 00:36:58,537
I was like, yo, this,
you look terrible.

873
00:36:58,707 --> 00:36:59,847
Just doing my thing.

874
00:37:00,007 --> 00:37:01,027
Just being exuberant.

875
00:37:01,677 --> 00:37:02,027
Yeah.

876
00:37:02,257 --> 00:37:06,697
And I start noticing the
pattern that these DJs have,

877
00:37:06,897 --> 00:37:08,627
which is hot chicks and shots.

878
00:37:08,932 --> 00:37:11,562
And so I'm looking at
my bowl of tip money.

879
00:37:11,562 --> 00:37:12,862
I'm like, Oh, I got this.

880
00:37:13,312 --> 00:37:17,232
So I start going up and buying
shots for these guys and

881
00:37:17,242 --> 00:37:18,672
introducing them to the chicks.

882
00:37:18,672 --> 00:37:19,842
Cause I'm in the bathroom.

883
00:37:19,842 --> 00:37:21,422
So I'm always meeting people.

884
00:37:22,042 --> 00:37:25,622
So I'm like, Hey, here
is, this is Jenny.

885
00:37:25,632 --> 00:37:26,822
Here's your Washington apple.

886
00:37:26,822 --> 00:37:27,732
What does that button do?

887
00:37:28,942 --> 00:37:29,482
This is that.

888
00:37:29,522 --> 00:37:30,192
I'm like, cool.

889
00:37:30,362 --> 00:37:31,392
How do you pick your music?

890
00:37:31,452 --> 00:37:33,052
Oh, why would you pick it that way?

891
00:37:33,082 --> 00:37:33,762
Oh, cool.

892
00:37:33,782 --> 00:37:34,372
Here's a shot.

893
00:37:34,422 --> 00:37:35,102
This is a girl.

894
00:37:35,162 --> 00:37:35,642
Here's the shot.

895
00:37:35,992 --> 00:37:37,172
So I start trading.

896
00:37:37,462 --> 00:37:41,172
I started trading shots and
women for knowledge on the decks.

897
00:37:41,222 --> 00:37:46,552
And so I do this and I'm like, ah,
I figured out my way out of here.

898
00:37:46,652 --> 00:37:51,532
So fast forward, it was probably a
month or so that I did this trade.

899
00:37:51,602 --> 00:37:51,942
Right.

900
00:37:51,992 --> 00:37:53,672
I would just give them shots.

901
00:37:53,891 --> 00:37:54,152
Yeah.

902
00:37:54,191 --> 00:37:54,401
That's it.

903
00:37:54,401 --> 00:37:54,731
Yeah.

904
00:37:55,102 --> 00:37:57,932
And this is at the
time when Napster.

905
00:37:58,542 --> 00:38:01,862
And you could do bit torrents and
kind of find really cool music.

906
00:38:02,312 --> 00:38:04,552
I figured out, and I was
always a techie, you know.

907
00:38:04,552 --> 00:38:08,301
I figured out, I had like um,
Pirate Bay, I think it was.

908
00:38:08,601 --> 00:38:09,261
Oh, I remember.

909
00:38:09,262 --> 00:38:12,782
I had so much sick
music that I had found.

910
00:38:12,782 --> 00:38:17,172
All these remixes of dope music that
I downloaded and always had with me.

911
00:38:17,602 --> 00:38:19,192
So, it was a Friday night.

912
00:38:19,522 --> 00:38:23,822
Our guy that was in, in the booth,
I'll leave his name out of this.

913
00:38:23,852 --> 00:38:27,992
Just cause he gets hammered.

914
00:38:28,282 --> 00:38:29,442
I'm like, Oh my God.

915
00:38:29,462 --> 00:38:30,476
And I hear it from the bathroom.

916
00:38:30,652 --> 00:38:31,702
He's just train wrecking.

917
00:38:31,712 --> 00:38:32,382
He's a mess.

918
00:38:32,382 --> 00:38:35,222
And so I'm like, Oh my
God, this was my moment.

919
00:38:35,262 --> 00:38:36,542
I jump out of there.

920
00:38:37,002 --> 00:38:41,582
And I put my music on and I
just, I do full send and just do

921
00:38:41,582 --> 00:38:44,802
a 20 minute set and just bring
the roof down on this house,

922
00:38:45,112 --> 00:38:47,142
on this, on this strip club.

923
00:38:47,202 --> 00:38:48,622
Well, there's a
nightclub above the strip

924
00:38:48,691 --> 00:38:49,141
Above it.

925
00:38:49,141 --> 00:38:49,531
Yeah.

926
00:38:49,531 --> 00:38:49,591
Yeah.

927
00:38:49,722 --> 00:38:52,972
is a great combo by the way for,
for anyone that wants to start

928
00:38:52,972 --> 00:38:53,992
a really terrible business.

929
00:38:54,312 --> 00:38:57,762
But uh, this place is
going, place is going nuts.

930
00:38:58,092 --> 00:39:01,332
And the promoters are like,
Sammy, he's a bathroom guy.

931
00:39:01,342 --> 00:39:02,302
What is happening?

932
00:39:02,302 --> 00:39:04,922
I'm like, Oh yeah, dude,
I've been working on this.

933
00:39:04,932 --> 00:39:06,862
And they're like, you should
not be in the bathroom.

934
00:39:06,862 --> 00:39:08,042
You gotta play more

935
00:39:08,201 --> 00:39:08,791
You're better.

936
00:39:09,091 --> 00:39:09,352
there.

937
00:39:09,352 --> 00:39:10,682
They're like, you're insane.

938
00:39:10,682 --> 00:39:12,562
You're such, and I'm
also an entertainer.

939
00:39:12,562 --> 00:39:14,382
Like my whole life has
been entertainment.

940
00:39:14,382 --> 00:39:18,452
So, um, I end up blowing
the lid off this.

941
00:39:18,712 --> 00:39:22,182
Those promoters are like, and
even the last promoter, one of the

942
00:39:22,182 --> 00:39:26,522
promoters actually just had me open
for Snoop Dogg like two weeks ago.

943
00:39:26,591 --> 00:39:26,881
Dude.

944
00:39:26,881 --> 00:39:27,671
I totally, yeah.

945
00:39:27,671 --> 00:39:28,711
I'm happy you brought that up.

946
00:39:28,781 --> 00:39:29,141
Yeah.

947
00:39:29,151 --> 00:39:30,571
And you're doing it
again, I think soon

948
00:39:30,871 --> 00:39:31,182
Yeah.

949
00:39:31,222 --> 00:39:31,882
Doing it again.

950
00:39:32,162 --> 00:39:34,822
And so it's just,
it's just so funny.

951
00:39:34,822 --> 00:39:35,802
That's what happened.

952
00:39:35,802 --> 00:39:37,312
That's how I became a DJ.

953
00:39:37,612 --> 00:39:41,212
But again, I just jumped
straight into party DJing at a

954
00:39:41,212 --> 00:39:43,732
nightclub, one of the biggest
ones in Denver at the time.

955
00:39:44,712 --> 00:39:46,522
And That's how I started.

956
00:39:46,602 --> 00:39:49,252
I just got my break there and
then they introduced me to

957
00:39:49,252 --> 00:39:52,162
another guy named Kevin Larson
and Kevin Larson had a huge New

958
00:39:52,162 --> 00:39:55,752
Year's party and he's like, he's
like, you want to play for me?

959
00:39:56,207 --> 00:40:00,467
You can totally play for me and,
and the rest is history, but there's

960
00:40:00,467 --> 00:40:01,707
some funny stories about that too.

961
00:40:01,727 --> 00:40:06,247
But so many stories, Joe, so many
stories, but that's how I became a

962
00:40:06,247 --> 00:40:11,457
DJ and that trans transferred into
playing for Mindvalley and then

963
00:40:11,457 --> 00:40:12,787
playing in stadiums and doing that

964
00:40:12,931 --> 00:40:15,401
Snoop and all, and who
knows what else, man.

965
00:40:15,401 --> 00:40:19,291
And do you see your DJing
as like, is that the glue

966
00:40:19,301 --> 00:40:20,951
with like who you are?

967
00:40:20,981 --> 00:40:23,371
People and all that, because
you obviously you've got the

968
00:40:23,371 --> 00:40:25,191
podcast production agency.

969
00:40:25,191 --> 00:40:27,791
You're helping people scale
some really cool stuff that way.

970
00:40:28,827 --> 00:40:31,247
I don't see that as the
glue, to be totally honest.

971
00:40:31,257 --> 00:40:32,567
Connecting is my glue.

972
00:40:32,767 --> 00:40:36,607
Like, however that is, whether it's
dinner or things like that, I would

973
00:40:36,607 --> 00:40:41,007
say performance though in that
space has definitely pushed me front

974
00:40:41,007 --> 00:40:42,347
and center in a lot of circles.

975
00:40:42,797 --> 00:40:45,147
But yeah, I don't know.

976
00:40:45,147 --> 00:40:49,467
I would, I would be reluctant to
say that's the main piece of it.

977
00:40:49,777 --> 00:40:54,727
It has been in the, in the years
past, but as this company's

978
00:40:54,727 --> 00:40:58,862
scaled and grown, I don't It's
really cool because we have

979
00:40:58,862 --> 00:41:01,092
such good mentors in this space.

980
00:41:01,092 --> 00:41:04,332
I think of like Ryan Dice
specifically and Richard

981
00:41:04,352 --> 00:41:06,632
Lindler and even, yeah.

982
00:41:06,632 --> 00:41:09,662
And even like Perry Belcher and
a lot of these other folks, you

983
00:41:09,662 --> 00:41:13,602
know, they, they've all known
me as a DJ, but then they, you

984
00:41:13,602 --> 00:41:16,882
know, When I see him now, they're
like, Hey, how's podcasting going?

985
00:41:16,882 --> 00:41:18,412
What else what's new in that space?

986
00:41:18,422 --> 00:41:20,072
And I'm like, Holy smokes.

987
00:41:20,222 --> 00:41:20,842
I'm moving.

988
00:41:21,272 --> 00:41:25,382
I'm moving laterally in these places
so that, and I've been speaking on

989
00:41:25,382 --> 00:41:29,822
stage now about AI and AI consulting
and, and those things, because.

990
00:41:30,502 --> 00:41:34,552
As I was a DJ, man I guess
you're right, the DJing thing

991
00:41:34,552 --> 00:41:35,852
is a pretty big piece of it.

992
00:41:36,052 --> 00:41:40,412
Because as I was DJing, I was
sitting next to these guys as

993
00:41:40,412 --> 00:41:42,932
they're doing their keynotes,
as they're doing their stuff.

994
00:41:43,312 --> 00:41:48,547
So, I had to like, soundtrack,
Those guys perfectly, right?

995
00:41:48,577 --> 00:41:51,267
Like I play very
specific music for Ryan.

996
00:41:51,557 --> 00:41:54,047
I play very specific
music for Dave Asprey.

997
00:41:54,047 --> 00:41:57,537
I play very specific music for
JJ so that when they make their

998
00:41:57,547 --> 00:42:00,607
keynotes on what's new in the
industry, what's changing the world

999
00:42:00,607 --> 00:42:03,967
in their space, that they have
the perfect soundtrack for it.

1000
00:42:04,297 --> 00:42:08,117
So it made me sit sideline to the
biggest things that were happening

1001
00:42:08,117 --> 00:42:13,377
in AI in, Podcasting and marketing
and traffic and conversion.

1002
00:42:13,427 --> 00:42:17,327
And now with go high level, I
played go high levels event and

1003
00:42:17,327 --> 00:42:18,297
the same thing happened there.

1004
00:42:18,297 --> 00:42:20,427
I was like, Oh God, this
is what you're rolling out.

1005
00:42:20,427 --> 00:42:22,507
230 updates on go high level.

1006
00:42:22,507 --> 00:42:23,527
That's amazing.

1007
00:42:23,887 --> 00:42:24,377
So yeah.

1008
00:42:26,036 --> 00:42:26,216
Yeah.

1009
00:42:26,216 --> 00:42:30,306
I think, uh, yeah, it's connection
plus that entertainment or

1010
00:42:30,306 --> 00:42:33,026
whatever that thing is that
keeps the connection going,

1011
00:42:33,026 --> 00:42:36,046
you know, like, so that's the
mechanism, but the heart seems

1012
00:42:36,046 --> 00:42:39,056
like the connection and, you know,
that's something we both share.

1013
00:42:39,056 --> 00:42:39,636
And I think it's.

1014
00:42:40,112 --> 00:42:40,746
It's cool, man.

1015
00:42:41,036 --> 00:42:43,112
I love your stories because
like everybody has a lesson

1016
00:42:43,216 --> 00:42:45,816
they can extract from there
and relate it to themselves

1017
00:42:45,836 --> 00:42:46,926
if you want to, of course.

1018
00:42:47,416 --> 00:42:49,766
Um, I just thought it was
a blast going down the

1019
00:42:50,016 --> 00:42:51,036
history lane with you, man.

1020
00:42:51,086 --> 00:42:54,896
And I, I think there's something
to is like you've opened doors.

1021
00:42:55,116 --> 00:42:57,446
It's, uh, there's that
book called the third door.

1022
00:42:57,516 --> 00:42:57,596
I

1023
00:42:57,787 --> 00:42:58,897
Oh, I haven't heard of that.

1024
00:42:59,301 --> 00:43:02,611
Yeah, and I've only heard it from
our buddy Brad Costanzo, but it's

1025
00:43:02,611 --> 00:43:06,761
like, you know, there's the obvious
ways in you can, um, you know, earn

1026
00:43:06,761 --> 00:43:08,291
your way in or pay your way in.

1027
00:43:08,431 --> 00:43:09,621
Hopefully I'm not
totally butchering this.

1028
00:43:09,651 --> 00:43:10,911
Or there's that third door.

1029
00:43:10,941 --> 00:43:14,781
It's like, oh, I know someone or I'm
in the bathroom and I just like I

1030
00:43:14,781 --> 00:43:18,306
figured out this Tricky way to give
some value to someone, hook them up.

1031
00:43:18,316 --> 00:43:21,856
But now I'm like, I'm in, you
know, and that's how you got in.

1032
00:43:21,866 --> 00:43:23,746
So it's cool, man.

1033
00:43:23,746 --> 00:43:23,956
Yeah.

1034
00:43:23,956 --> 00:43:25,346
And that's kind of, you
just found your own way.

1035
00:43:25,346 --> 00:43:28,126
And I think that happens in life
when you're open to opportunities

1036
00:43:28,126 --> 00:43:28,956
and things around you.

1037
00:43:29,076 --> 00:43:31,576
So thanks for sharing, brother.

1038
00:43:31,636 --> 00:43:31,737
That's

1039
00:43:32,037 --> 00:43:33,277
Yeah, yeah, yeah.

1040
00:43:33,966 --> 00:43:37,706
let's, uh, wrap it up and tell
us like, because you got, you

1041
00:43:37,706 --> 00:43:38,676
got a lot of stuff going on.

1042
00:43:38,676 --> 00:43:42,306
Obviously the podcast side of
things evolved podcasting, right.

1043
00:43:42,346 --> 00:43:42,946
Dot com.

1044
00:43:43,626 --> 00:43:45,806
That'll get you to all the good
stuff of what you're doing.

1045
00:43:46,657 --> 00:43:46,907
Yeah.

1046
00:43:46,907 --> 00:43:50,237
Evolve podcasting is where you can
find us for all things podcasting,

1047
00:43:50,247 --> 00:43:52,017
how to monetize and scale your show.

1048
00:43:52,367 --> 00:43:56,597
Um, and then how to start a show
and make sure that it comes out

1049
00:43:56,597 --> 00:43:57,967
of the gates, ready to monetize.

1050
00:43:58,237 --> 00:44:00,057
That's where you can find
all that information.

1051
00:44:00,277 --> 00:44:01,607
And then shoeboxmoses.

1052
00:44:01,607 --> 00:44:05,177
com is where all my, my immediate
performance things are and

1053
00:44:05,177 --> 00:44:06,257
who I'm aligned with there.

1054
00:44:06,297 --> 00:44:08,337
Those are the best
places to find me.

1055
00:44:08,337 --> 00:44:11,447
And then obviously I'm on all
the social media platforms like

1056
00:44:11,447 --> 00:44:12,657
Twitter, Literally all of them.

1057
00:44:12,657 --> 00:44:13,927
So, Shoebox Moses.

1058
00:44:14,377 --> 00:44:17,467
Yeah, if you go to Shoebox
Moses, and just type that in, it

1059
00:44:17,487 --> 00:44:19,787
populates all the good stuff, bro.

1060
00:44:19,911 --> 00:44:20,801
All the good stuff.

1061
00:44:20,831 --> 00:44:23,551
Yeah, go, go find, find some
cool music Sammy's doing and

1062
00:44:23,561 --> 00:44:24,501
just get some good vibes.

1063
00:44:25,101 --> 00:44:26,131
Appreciate you, brother.

1064
00:44:26,131 --> 00:44:26,821
This is gonna be fun.

1065
00:44:26,821 --> 00:44:28,331
Let's do the next one
on the beach, all right?

1066
00:44:28,341 --> 00:44:29,441
Or on the cliffs, either way.

1067
00:44:30,041 --> 00:44:30,691
Totally.

1068
00:44:30,811 --> 00:44:31,831
we'll be doing the
next one that way.

1069
00:44:31,891 --> 00:44:33,271
So appreciate you brother.

1070
00:44:33,461 --> 00:44:34,841
Joe, thanks for having me, bro.

1071
00:44:34,901 --> 00:44:35,621
Love you, man.

1072
00:44:36,021 --> 00:44:36,761
Talk to you soon.

1073
00:44:36,931 --> 00:44:37,861
Alright, bye.