Hi, I'm Marley and I'm the author of the children's book called Namu Stay.
Speaker BI love it.
Speaker BI love it.
Speaker BThanks, Marley, for appearing on the Adventures in the Heart, a children's book authors podcast show.
Speaker BMarley, as she's mentioned, has written a children's book called Nam Muste, which is just going to be a lot of fun discussing her book.
Speaker BMarley, I do have your book.
Speaker AOh, amazing.
Speaker BGreat book.
Speaker BI had a lot of fun reading it, so thank you.
Speaker AThank you so much.
Speaker AThanks for having me on the show.
Speaker BMy pleasure.
Speaker BBefore we jump into the details of your book, can you tell us what being a children's book author means to you?
Speaker ADefinitely.
Speaker AWriting this children's book happened in a surprising way.
Speaker AI wasn't planning on being a children's book author when I was, which might surprise people because I have spent my entire career as a writer, as a journalist and editor, but I never really thought of writing a children's book.
Speaker ABut the idea just came to me one day inspired by my son.
Speaker AAt the time, he was about 2.
Speaker AHe's 10 now, so it was a while ago.
Speaker AAnd being a children's book authority means a lot more than just the fact that I am an author.
Speaker ABut the meaning is very much about the journey to getting there, believing in myself, investing time into myself, and persevering and just making something happen.
Speaker BI noticed you said in your bio that you wrote it in your notes and then let it percolate for a while.
Speaker BSo tell us a little bit about that percolation.
Speaker AOh, yes.
Speaker AWhen the idea came to me, I wrote the first draft, like, immediately the entire first draft came to me, and I wrote it in my notes, and then I just set it aside because I have thousands of notes on my phone that I always.
Speaker AThat's just my brain dump anytime I have any idea, and I have a lot of ideas in my head at all times on a wide range of subjects.
Speaker ASo my notes are just full.
Speaker AAnd I thought this was another note that was just going to be there just in case, because you never know.
Speaker AAnd to be honest, I forgot about it for a little while.
Speaker AAnd I didn't.
Speaker AI was just like, oh, this would be a really cool children's book.
Speaker AOkay.
Speaker AAnd then I just really think about it that much.
Speaker AAnd then a few years later, around, like when Covet hit actually is when I started thinking about it again, it came back into my mind.
Speaker AIt was a couple of years had passed, and for some reason, it just kept coming up in my mind as something that maybe I'd want to do with.
Speaker ABut I think that, like, a lot of other people experienced this from speaking with them, that I definitely had some imposter syndrome of.
Speaker AEven though I wrote this book, the first draft, I'll say, I don't think that I allowed myself to think that I could be a published author.
Speaker ABecause when you're in the stage before you actually publish a book, it feels.
Speaker AFeels like an impossible task.
Speaker AIt feels like something other people do.
Speaker AIt's not like I was like, grappling with it and hard on myself.
Speaker AIt was very matter of fact, like, I don't know how to publish a book.
Speaker AI'm like, maybe one day I'll think about it.
Speaker BAbsolutely.
Speaker BWith all the guests I've had on the show, there's a lot of guests, including myself, that if it wasn't for Covid, I think the positive thing about COVID it brought a lot of great children and any type of author into the marketplace because I ended up writing two now not two children's books.
Speaker BI actually wrote two investment real estate books and learned how to actually publish from there.
Speaker BAnd that really then led me on my journey to become a published children's book author with my grandchildren.
Speaker BSo it's funny, the positive effect that Covid had on a lot of aspiring authors.
Speaker AYes, definitely.
Speaker AOne thing I've noticed, I feel like it forced a lot of people to reevaluate, like the status quo of how because it just interrupted everything and nothing was the same as before, but just forced this mentality shift.
Speaker AEven if you didn't want it, it forced through you into this new mindset and so a lot of new ideas.
Speaker BYeah.
Speaker BIt was like having therapy and you didn't have to pay for it.
Speaker AExactly.
Speaker AIt didn't really feel like it at the time.
Speaker BNo, absolutely not.
Speaker BIn retrospect, I want to just take you back just a little bit because you mentioned your son was the motivation that kick started you to finally get your butt in gear and create this children's book.
Speaker BWhat was it about that moment with your son that triggered this whole experience?
Speaker AYeah.
Speaker ASo I'll tell the story.
Speaker AIt started because my son at the time, I think he was probably around 18 months or two around that age.
Speaker AAnd I remember that he was really struggling with transitions at that age, especially transitioning from playtime to bedtime or playtime to nap time.
Speaker AAnd it was just a battle.
Speaker ALike, it was just really hard.
Speaker AAnd I was trying to figure out how to make that transition smoother and easier because being like, okay, stop playing.
Speaker AWe're like Gonna go to sleep now.
Speaker ALike, naturally.
Speaker AKids don't really want to do that.
Speaker AI was trying different things.
Speaker AI don't even remember what they were at the time.
Speaker ABut I remember one day we were at.
Speaker AActually, it was at home.
Speaker AI noticed that he went into a downward dog yoga position.
Speaker AAnd I had never taught him yog.
Speaker AWe'd never done yoga.
Speaker AHe just went into that pose, and I was, like, thinking, that's so interesting that kids.
Speaker AOr that he just naturally wanted to be in that position.
Speaker ASo that was, like, the first thing I noticed.
Speaker AAnd then I realized at playgroup another time that there was another kid who went into a downward dog pose, like, with the butt in the air.
Speaker AI was like, there's something about this yoga pose that kids like.
Speaker AAnd so that inspired me to start introducing a little bit of yoga and meditation during transition times, because I had this idea that, okay, we can still do movement, and he's still letting out some energy, but it's more of calm movement and in a calmer way.
Speaker ASo I started doing yoga poses, and he was very excited about that.
Speaker AAnd then I introduced a routine where we would sit on my bed together, and we would do some vibration sounds.
Speaker ALike we'd go.
Speaker ABecause it's, like, sensory and very comforting, and he just thought it was funny.
Speaker ASo making things fun was key, and it was successful.
Speaker ASo that became a thing.
Speaker AWe would always go.
Speaker AAnd then at the end, I'd go, okay, let's say namaste.
Speaker ASo we'd go like this and go, namaste.
Speaker AAnd we did it every day, every single night.
Speaker AAnd so what inspired me was one day we were on the bed, we did the yoga, we did the om, and we were.
Speaker AI was like, okay, let's do Namaste.
Speaker ASo we went like this, and my son stood up.
Speaker AHe stood into my face, and he just yelled, namu.
Speaker ABecause, like, kids love animal sounds.
Speaker AAnd I thought that was the funniest thing.
Speaker ALike, my husband was there.
Speaker AWe were all laughing hysterically.
Speaker ALike, he was laughing hysterically.
Speaker AI was like, that would be an amazing children's book because I love reading.
Speaker AI'm a very avid reader, bookworm, always have been.
Speaker AMy professional background is writing.
Speaker AFor some reason, didn't cross my mind to write children's books, but I love children's books.
Speaker AOur house is stocked to the brim with kids books, so that's a big part of our routine, too.
Speaker AWe always read children's books.
Speaker BSo terrific.
Speaker ASo when you said that, I immediately had an idea.
Speaker AAnd literally, I was, like, asking my husband just Stay here.
Speaker AAnd I, like, ran to the other room to get my phone, and I typed up the first draft immediately.
Speaker BOh, good for you.
Speaker BIt's always interesting, and I love it because my background in children's book writing comes from my oldest granddaughter.
Speaker BAnd two shows ago, we aired an episode 64, Allison and Shririe, and it's called Thatcher Hates the Bath.
Speaker BAnd it's about a young boy and his mother and the trials and tribulations about a young child going into the bath and hating it.
Speaker BAnd she's a script writer for shows like Law and Order suv and so she has that kind of criminal background in terms of her writing approach.
Speaker BAnd she wrote a children's book.
Speaker BIt's a fun read because she makes, like, a crime is broken out in the house when every time Thatcher has a bath.
Speaker BIt's incredible.
Speaker BChildren, how they trigger things for you.
Speaker AYes.
Speaker AAnd I really think that there's a purity and just this, like, innocence and creativity in kids that if you really pay attention and listen, like, they really have the best ideas.
Speaker BIt's absolutely amazing because my granddaughter and I spend a lot of time together.
Speaker BMy oldest granddaughter, I have five grandkids, but my oldest granddaughter and I spent a lot of time in the Rocky Mountains because we live very close to the Rocky Mountains.
Speaker BAnd so we learned to ski together and snowshoe and horseback ride in the winter and stuff like that.
Speaker BAnd the nice thing about it is I call her our first digital baby because there's no film.
Speaker BWhen she was born, the only thing you had, and it's gotten even more sophisticated, is your iPhone or your smartphone.
Speaker BEvery time her and I would go out and do something, I would take four to eight pictures, but they would just sit there on the phone.
Speaker BAnd eventually I took her to a local coffee shop, and she said, papa, I know we were looking at these pictures, but we never do anything with them.
Speaker BCan we write a story?
Speaker BAnd I said, oh, what kind of story?
Speaker BAnd before you know it, we were.
Speaker BWe wrote our first book called the Adventures of Caboose the Rocky Mountain Bear.
Speaker AOh, my goodness.
Speaker ASo special that you did that together.
Speaker BAbsolutely.
Speaker BAnd with my oldest granddaughter and my middle granddaughter, we wrote our second book called Hijinks from the Big Head Folk Music Festival.
Speaker BTo your point, it's that special contact with children that can have so much inspiration.
Speaker BAnd now, like, We've written over 38 stories with in the Adventures of Caboose, the Rocky Mountain Bear with the five grandchildren.
Speaker AMy God, Yes.
Speaker BI could see your creative juices growing from your son and having Some fun with it.
Speaker AYeah, definitely.
Speaker BAnd you know what, Marley?
Speaker BI always talk to my guests about their children's book business.
Speaker BToday's going to be a fun because we're going to briefly talk about where you've taken your children's book business business.
Speaker BI wanted to mention to the listening audience that we're going to be doing a separate episode with Marley.
Speaker BI want to let Marley jump in here and explain to us.
Speaker BTell us about how you've built out your children's book business and how it took on this form.
Speaker BI don't want you to go too much into depth because we'll do that in the next episode.
Speaker BBut if you can explain to us this whole journey of how you ended up with a publishing house.
Speaker AYeah, for sure.
Speaker ASo I'll save the publishing details for the next episode, but I'll tell you about how I got there.
Speaker AAnd it's really all because of my book.
Speaker AAnd just as a little context of the journey to creating my book reevaluated my career.
Speaker AI left a stable job and I went into freelance writing instead of my 9 to 5 editing job.
Speaker AAnd so I just wanted to have more work life, balance and focus on my family and have time to do things that brought me joy.
Speaker AAnd so that included self publishing, my first children's book.
Speaker ASo I started my freelancing business and then worked on my children's book.
Speaker BCan I back you up just for a second?
Speaker ASure.
Speaker BI want to make sure there's no confusion.
Speaker BWhen you say self published, do you mean independently published or did you hire someone to help you publish your book?
Speaker AI created a publishing house to publish my own book.
Speaker BOkay, your first book you independently published because you did all the work, you didn't hire anyone.
Speaker ACorrect.
Speaker AAlthough I did hire an illustrator.
Speaker AI did all of the project managing and coordination from beginning to end.
Speaker ABut I did hire experts to do the parts that I couldn't do, such as illustration layout.
Speaker AI hired a Ryman Meter editor, which is a whole other story.
Speaker ABut I learned a lot about Ryman Meter through working with her, and she was amazing.
Speaker ASo I did work and I worked with a marketing expert.
Speaker ASo I worked with a lot of different experts, which had a huge impact on my overall journey and learning about the publishing process because I taught a lot to myself.
Speaker ABut I also learned a lot from other experts along.
Speaker BThe reason I always distinguish both is because, first of all, I'm an independent book publisher.
Speaker BSo we created our own publishing house, just like you.
Speaker BWe call it Caboose the Rocky Mountain Bear Publishing Den.
Speaker BAnd that's the name of our publishing company.
Speaker BWe've published two children's books.
Speaker BAnd then of course, when I first started out, I independently published two investment real estate books.
Speaker BBut the reason I try and show people the difference is a lot of people think self publishing is or independent publishing are the same thing, and they're not.
Speaker BSelf publishing tends to be where you go out and hire someone, as Marley's talked about, to be like the project manager, the general manager of your project.
Speaker BAnd so I just want to keep that separate so it doesn't confuse people too much.
Speaker AIt's so interesting.
Speaker ASorry to go on a tangent, but I find that in book publishing, it's so interesting because the definitions of the newer types of publishing are different according to different people.
Speaker AThey're used differently.
Speaker ALike, I think of self publishing and independent publishing as the opposite of what you said, actually.
Speaker BOkay.
Speaker BIt is interesting for me, I've been trying to, because I have so many children's book authors on our podcast show.
Speaker BAnd I find that independent to me is pretty clear because you've taken on all of the roles or you become the project manager, but you still are in complete control.
Speaker BWhereas with self publishing and with self publishing, I just find that people call it hybrid self publishing.
Speaker BSome people get upset because hybrids sounds so negative and all that.
Speaker BI've just tried to keep it as positive as I can in terms of the terminal.
Speaker BAnd like you said, it's difficult because.
Speaker AIt'S so funny because I like when I explain the different publishing models, I explain it a little bit differently.
Speaker ASo I find it interesting.
Speaker AIt's good that you explained it because it's consistent on your.
Speaker BYes.
Speaker AAnd you talk to everyone.
Speaker ASo everyone knows what I'm referring to because I might use a different terminology.
Speaker BAbsolutely.
Speaker BSo thank you for that anyway.
Speaker BAnd I don't want to digress too much because we'll definitely get into it on the next podcast show.
Speaker BSo.
Speaker AOh, yes.
Speaker AHow it led to creating a publishing house.
Speaker BAnd that's all about just so the.
Speaker BThat everyone understands.
Speaker BAnd we'll talk about this more in the next episode.
Speaker BBut the biggest thing is building out your children's book business.
Speaker BAnd we all approach it differently.
Speaker BAnd that's what I'm trying to get to the meat and potatoes of this is how did you use your children's book to build out your children's book business?
Speaker AThe process of creating my book, I did it over about two and a half years for my first book, because even before I started, I'm very much like an all or Nothing type of personality and how I approach things.
Speaker AAnd so I decided if I'm doing this, I'm going to do it right.
Speaker ALike I'm going to be meticulous and make sure it's very high quality.
Speaker AAnd just because I was also working at the time, it took a bit of time to get it out.
Speaker AAnd a part of that planning and process was thinking about marketing.
Speaker ASo even before my book was out, I already was planning on how I was going to get the book out into the world and what my plan was going to be.
Speaker ASo that involved promoting it on social media and documenting the process over two years.
Speaker ASo people, not that I have a massive social media following, but the people who were invested were following from beginning to end.
Speaker ASo that really helped to build excitement around the book.
Speaker ASo by the time it came out, I already had quite a few people who were very excited and interested in the book.
Speaker BSo.
Speaker ASo thinking ahead was very important part of growing the business of selling the book.
Speaker AAnother thing that I had thought about was what am I going to do with the book when I have it and how am I going to get it out there?
Speaker ABecause I know that I could create what I think is an incredible book and unless I promote it, no one will know about the book and no one will find it.
Speaker AAnd so I think maybe I had a bit of a leg up coming from media and having worked in media.
Speaker ASo I understand and I've worked with PR and publicists and I've been on the editorial side of things.
Speaker ASo I knew from the get go that I needed to think about those things.
Speaker ASo once my book was ready, I had already set things up and had been planning my book launch for months before my book was ready.
Speaker AAnd I had a big book launch.
Speaker AActually I had two book launches.
Speaker AI did one that I planned myself and I don't think it's like needed to do a big book launch, but it's something I wanted to do because I was so proud of myself for putting in the work and I wanted to celebrate it.
Speaker AAnd so I did a big party and it was all the kids and families that I know who came to support.
Speaker AIt was super fun and we had yoga and food and activities.
Speaker AAnd then I did a book launch at a bookstore, like a local bookstore, children's book in Montreal called Babar Books, which is an amazing bookstore if anyone comes to Montreal, and they really support local authors.
Speaker ASo part of creating a business for selling my books was planning a bunch of events, doing research to see what events were coming up that I would want to do and try out.
Speaker AAnd it was a lot of trial and error in the first year to see what I liked doing and what worked.
Speaker AI realized that I loved going to schools and reading to kids.
Speaker ASo I did that a lot.
Speaker AAnd I had a bunch of schools that purchased books, and I had one school that did a bulk order and gave one book to each incoming kindergarten student, which was, like, very exciting.
Speaker AThat was, like, one of the most exciting things in the first year that happened.
Speaker ALike, it was like a very special thing.
Speaker AI couldn't believe it.
Speaker AYeah.
Speaker ASo visiting schools and seeing, like, reading.
Speaker BSo it sounds like you did a lot of trial and error.
Speaker AI did.
Speaker BAnd then how did that lead you to.
Speaker BAnd we won't get into too much depth, but how did that lead you to this focus of building a business around a children's book publishing house around your first book?
Speaker BLike, how did that happen?
Speaker ABecause I had put so much time and effort into promoting my book, my community and extended community became very familiar with my book and with me.
Speaker AAnd I was just present at a lot of craft fairs and events.
Speaker AThe biggest thing that started happening was I noticed a pattern.
Speaker AAnytime I did any sort of craft fair, holiday fair, book fair, selling my book tons.
Speaker ALike, a significant amount of people would approach me at every single event and start talking to me and almost like, secretly reveal they wrote a children's book or they'd always wanted to publish a children's book, or they had an idea and they didn't know what to do.
Speaker AAnd I spent a lot of time talking to people about the process that I went through, answering questions.
Speaker BSo a lot of free advice.
Speaker AOh, yes, I was.
Speaker AAnd it was not on my radar.
Speaker APublished books for other people.
Speaker BBecause my wife always says.
Speaker BAnd the reason I mentioned this is she always says, because it's now moose day.
Speaker BMy wife always says, rick, not only do you give the milk away for free, you give the whole cow away for free.
Speaker AYeah, exactly.
Speaker BYou can't make a living giving your livelihood away.
Speaker BBut I digress here a bit.
Speaker BBut so obviously it sent you in the direction that you love that part of the book publishing business.
Speaker BYou found that you were getting so many requests.
Speaker BSo that's what sent you in this direction.
Speaker ADefinitely.
Speaker AYeah.
Speaker AIt really happened organically.
Speaker ASo it just started.
Speaker AI didn't even cross my mind that I could offer it as a service at first.
Speaker AI was just more than happy to help anybody, and I still am, to be honest.
Speaker AIf anybody was curious and wants to do publishing on their own and not have assistance Like, I have created, like, PDFs and things to help people because I just think anybody who has an idea and is overwhelmed, like, they should feel that they can do it because anybody can do it.
Speaker ABut then I realized I was constantly telling people and encouraging them, you can do this.
Speaker AIf I thought it was a good idea, I'd say, this is a fantastic idea.
Speaker AThese are the things you need to do.
Speaker AAnd eventually some people would say, can you publish it for me, I work full time doing this, or I'm really busy.
Speaker AI don't have time to just go through every single step on my own.
Speaker AI was like, oh, you want me?
Speaker BSo with your book, I want to draw us back to focusing on Namu State is when you first brought your book to life and I looked at your website.
Speaker BYour book is on your website, but not the primary focus of the website.
Speaker BNow, when you first started out with your book, was your book the primary focus on your website, or did you have a website to support your book?
Speaker ASo that's a great question.
Speaker AWhen I first created my website, my book was definitely the focus.
Speaker AMy website has always been gardenwolfpublishing.com I wanted to frame it as like a publisher with a mission, which has always been to help kids learn social emotional skills.
Speaker AAnd so I did frame my website as a publisher that focused on that.
Speaker ABut in the beginning, it was just my book.
Speaker AIt was very much about my mission as a publisher, and this is my book.
Speaker BLet's talk about your book a bit more.
Speaker BWhen you first started out, I noticed you have two formats.
Speaker BYou have a paperback, and of course, I purchased your ebook, and they're both on Amazon.
Speaker BThe other thing, do you also use ingramsparks?
Speaker AI don't use ingramspark, but I actually printed a bulk order of hardcover books.
Speaker AOffset printing in China.
Speaker AWhen I'm doing events, I bring my hardcover books, and then I consider my Amazon as just a bonus, as I haven't put very much effort into.
Speaker BSo I want to back up on that a bit because I talked to a lot of children's book authors, and some have a hardcover book, they use IngramSpark because Amazon doesn't do a children's hardcover book.
Speaker BJust so everyone understands, Amazon starts hardcover books at 75 pages.
Speaker BIf you're under 75 pages, which is most children's books, they don't do a hard copy.
Speaker BSo a lot of people use Ingram Sparks.
Speaker BThe only thing is that if you look at the pricing, a lot of times on whether it's Amazon or through ingramsparks, hardcover Books tend to be very expensive.
Speaker BI was talking to Charlotte Glaze, episode 23, and she had mentioned she had used a company called madeinchina.com to publish her hardcover books.
Speaker BAnd I said, oh.
Speaker BAnd she said, yeah, they'll make anything for you.
Speaker BAnd I said what about the quality of print?
Speaker BWhat about the cost to get them and all that?
Speaker BAnd she said she was pleasantly surprised of having.
Speaker BThe quality was fantastic.
Speaker BThe price to get them, in her case she was in Oklahoma.
Speaker BTo get them to Oklahoma was not outrageous.
Speaker BAnd she was making a better margin, which I'm going to guess you're making a better margin when you do your in person events with your hardcover book.
Speaker BIs that correct?
Speaker AAbsolutely.
Speaker ASo the way I describe offset printing in China is you do have to do an upfront investment.
Speaker AIt's not a, it's not a small number because you have to order minimum 500 books, but it's very close in price to get a thousand books.
Speaker ASo I ordered a thousand hardcover books and it ends up costing a few dollars a book and I sell it for $20.
Speaker ASo it's a much, much bigger margin and I have to say the quality is impeccable.
Speaker AI work with, I've worked with a few different offset printers in China who also print for large traditional publishing houses.
Speaker BThat's what Charlotte said.
Speaker BWhat she said she, that she wanted to work with.
Speaker BShe sent them the book format and then from there they sent.
Speaker BShe had to pay for the samples, but she got the samples, she looked at them and then she made a decision.
Speaker BSo did you go through the same process?
Speaker AYep, that's exactly what I did.
Speaker ASo I've worked with a few different printers in China and gone through that exact thing and spent money to get samples from a few printers and then select the one who's quality I like the best.
Speaker ABut to be honest, they were all very high quality and the customer service in China is incredible.
Speaker AI actually have worked with some local printers or some North American printers in China.
Speaker APrint on demand.
Speaker AI have to say my experience with the printers in China is the by far the best.
Speaker BBecause of Charlotte.
Speaker BWe actually created because this is Caboose the Rocky Mountain Bear, our main character.
Speaker BAnd one of the bookstores that we were in said, Rick, we sell a lot more books if there's a plushie to go with your main character.
Speaker BWhen we went to madeinchina.com we had the same experience.
Speaker BNow the only reason I'm mentioning this is because it's whether you have a book printed or you have a plushie made.
Speaker BIt's the same experience.
Speaker BWhat we did is we found a couple of companies.
Speaker BWe decided on one, we paid for a sample, they sent us a sample, and then from there we.
Speaker BWe're very happy with the quality and the pricing.
Speaker BSo thank you for sharing that and.
Speaker AThanks for sharing about the plushie, because that's something I've thought about too and have been asked about from authors that I work with.
Speaker AAnd I think it's a great idea and it's something I've been wanting to do.
Speaker ASo I'm definitely going to look into that.
Speaker BI want to dig deeper into your publishing approach, and I'm curious, when you came to publishing your children's book, what was the biggest challenge or frustration?
Speaker BBecause at that time, as a children's book author, now you're thinking, okay, do I independently publish?
Speaker BDo I self publish?
Speaker BDo I go after a traditional publisher?
Speaker BSo tell us, when you started this whole publishing approach, what was your biggest challenge or frustration to get going after?
Speaker AI had written the manuscript for the story, and I knew I wanted to do something with it.
Speaker AI originally was thinking that I would want to try to traditionally publish it.
Speaker AAnd I have some contacts in the traditional publishing industry.
Speaker AI have a family member who's a pretty successful children's book author and illustrator, and she very kindly connected me with some contacts that she had worked with.
Speaker AAnd so I had some really good conversations with a few different publishing houses of editors, and they gave me some great feedback.
Speaker ABut the thing I learned a few things, and I also did some of my own independent outreach to other traditional publishers.
Speaker AAnd the thing I learned is, number one, as a new author that's not been published before, it's highly unlikely that a traditional publisher will.
Speaker AWill acquire your rhyming book.
Speaker AIt's very difficult to sell a rhyming book.
Speaker AA lot of them on their submission page will say, we don't accept rhyming books.
Speaker AAnd so that really surprised me.
Speaker AAnd I later, once I got into editing and learning about rhyme and meter, I understood.
Speaker AI started to understand why, because it's very hard to do rhyme and meter.
Speaker AIt's challenging.
Speaker ASo that was number one.
Speaker AAnd I was very committed to keeping my book rhyming because that was my vision.
Speaker AAnd I was very attached to my own creative ownership over the development of my book and my vision and how it would aesthetically look.
Speaker AAnd then also I had spoken, there was another publisher who was interested in my book.
Speaker ABut then they were talking about they loved the name Namuste, but they would want to change Like, a lot of things about the direction of the story or how just the style.
Speaker AI don't remember if it was because of the rhyme or not.
Speaker AOr maybe they just had a.
Speaker AThey were like, we want to acquire the name and then do what we want.
Speaker AAnd I was like.
Speaker ALike, no.
Speaker ALike that just really reinforced that the purpose of doing this for me in the beginning was really a creative project, a passion project for myself, something I really believed in, had a really personal connection to.
Speaker AAnd also, every part of the book is very personal to me because every animal has a name that is a child in my life.
Speaker ALike, I have three nieces, all my best friends, kids, names are in there.
Speaker ALike, every part of the book is just very personal to me.
Speaker AAnd I realized through going through that experience that publishing on my own, doing it my way, keeping ownership was the way for me.
Speaker BAnd what I find too is I've had two traditionally published children's book authors on my show, and the one thing they like to make perfectly clear is just because you're traditionally published, the publisher expects you to still do all the work in terms of marketing, sales, and distribution to some degree.
Speaker BIt's not like you're getting a free ride.
Speaker AYes, and that was.
Speaker AAnd I'm glad you brought that up, because as I was learning about the publishing industry and figuring out what I wanted to do, that was one of the things that surprised me the most and was one of the big reasons why.
Speaker AWhy I decided to just do it on my own.
Speaker ABecause a big motivation for traditional publishing for me was that I would have a lot of help in that area, which is.
Speaker AFeels overwhelming for a lot of people to think of being responsible for your book sales.
Speaker AIt's like a lot of pressure, but then realizing that, okay, I'm expected to do that anyway, I would rather keep ownership over my idea and the final product and have complete creative control over it if I have to do all of that work.
Speaker BAnyway, I couldn't agree with you more, because even when we started our book and it was my oldest granddaughter who we were looking to name our character, and in our home we had my dad's old train set, and at the end of the train set was a red caboose.
Speaker BAnd my granddaughter said, what's that?
Speaker BAnd I said, oh, that's a caboose.
Speaker BPeople don't realize it, but it's been over 20 years since trains had a caboose.
Speaker BAt the end of the train, there is no caboose.
Speaker BThere's a complete generation of people that have grown up, have no idea.
Speaker BWhen she came up with the idea of calling it Caboose, her first name is Kira.
Speaker BWe actually spelled Caboose with a K. I love that.
Speaker BAnd that's.
Speaker BAnd that stands for Kira.
Speaker BAnd to your point, all of my other four grandchildren, they picked out the animal they wanted to be.
Speaker BAnd if you look at Bailey, she picked out a beaver as her character, and so it's Bailey the beaver.
Speaker BAnd to your point, Marley, that's a beautiful thing about keeping the creativity for yourself is then you have the literary license to do whatever you want.
Speaker AThat's exactly right.
Speaker AAnd just not to stray too far from talking about the book, but I just wanted to mention that my experience with this and being an author and feeling how important and personal all of this is, that plays into every part of how I approach my publishing business with my authors.
Speaker AAnd I like to say that I'm like an author first publisher, because I was an author first and I know how important and personal all these details are.
Speaker AAnd I know that there's a certain way that things are done in the industry, but I have the leg up of not being originally from the publishing industry and I don't feel beholden to the traditional system, so I just make it up for what I feel is right.
Speaker BIt's interesting you say that, because when we published our first children's book and I was looking at just as you searching out ways to market the book, how do you do that?
Speaker BAnd after we finished our first book, we knew, because I had sat down with my grandchildren, we had written 38 stories, we knew we were going to come out with another book.
Speaker BPodcasting came about a year after our first book was published.
Speaker BAnd what I did is I had to learn how do you even do a podcast if you listen to our first nine episodes, half of them, I interview my grandchildren because they're co authors.
Speaker BAnd so I interviewed them as the author of children's books.
Speaker BAnd that built up a large enough.
Speaker BWhen you get to nine episodes, believe it or not, that's about three times as many episodes as the average podcast ever reaches.
Speaker BWhen we got to nine, all of a sudden I had a lot of children's book authors reaching out and want to be on the podcast grew from there.
Speaker BBut it's interesting, like you said, everybody has their different approach and how it ends up happening.
Speaker AYeah, exactly.
Speaker ASuper interesting.
Speaker BI know you mentioned your son as the main motivation to write your book, to actually then take action.
Speaker BWas there an event besides Covid?
Speaker BWas there an event or a person that finally they said you know what, Marley?
Speaker BIf you're going to sit on your phone and sit on your notepad, which is your phone, it's just not going to come to life.
Speaker BWas there an event or someone who motivated you to finally take your phone, take your notes, and let's get at it?
Speaker AIt's interesting you asked that, because I didn't even really talk about it with anybody.
Speaker AIt was very much an internal shift, and I can be a bit stubborn.
Speaker ASo somebody telling me to do something different won't necessarily motivate me.
Speaker AIt has.
Speaker AIt had.
Speaker AI honestly don't know where the motivation came from.
Speaker AI know that Covid was a big triggering factor just because of many different ways it impacted my life.
Speaker AAnd I think I just wanted to do something for me.
Speaker AAnd so my mind went to the.
Speaker BPositive thing is that.
Speaker BHow long did it sit in your notes before you started taking action?
Speaker AFour years.
Speaker BFour years.
Speaker BAnd you know what?
Speaker BThat sounds like a long time, but I have talked to several children's book authors who were teachers, and a lot of times they sat on their children's book for 20 to 30, 30 years until they actually finished their career and had the time to then figure out, how am I going to do this?
Speaker BSo four years sounds like a long time in the grand scheme of things.
Speaker BIt's just fun that you took action.
Speaker BThat's why I asked that question, because I always find that at some point, what triggered you to take action is a big thing.
Speaker AIt's a really good question, and I'm curious.
Speaker AI don't remember there being one specific trigger.
Speaker AI feel like it, like, was really just this decision to do something for me, to make myself happy and to do something that I felt very passionate about and that I would feel fulfilled.
Speaker ABecause I think I was missing that in my work, where I've always really enjoyed what I do and really love writing and editing and content strategy.
Speaker ABut there was a fulfillment piece that was missing, and I had always felt that, and I always knew that.
Speaker AAnd so I was always searching for what I could do to feel that, like, I was giving back.
Speaker AAnd that fills me to do it.
Speaker AWhen I had kids, I started to become very interested in psychology and mental health and learning about parenting methodology.
Speaker AAnd so I've navigated my own mental health over the past, like, 15 years.
Speaker AAnd so just I've developed a lot of knowledge around mental health that's become, like, a very big passion of mine.
Speaker AThere was just a lot of meaning and purpose behind it.
Speaker ASo I think that's really what drove me.
Speaker AOkay, is just.
Speaker AIt checked all the boxes.
Speaker ALike it seemed really fun.
Speaker AI was proud of it.
Speaker AIt felt.
Speaker AFelt like it would really do good and help people for sharing that.
Speaker BBecause again, motivation comes in all forms.
Speaker BAnd.
Speaker BAnd that's one of the reasons I asked the question I want to get into because you talked about it and I want to dig deeper into your book because it was a fun read.
Speaker BI read it a couple of times and I'm always curious in character development because I'm lucky.
Speaker BFive of our characters in our books are my grandchildren.
Speaker BThey take on some of their characters.
Speaker BThat's fun in itself.
Speaker BAnd so I was curious because you actually have a lot of characters.
Speaker BAnd even though it's Namu's day and the first thing you think of is a cow, the cow is not front and center through the whole book.
Speaker BAnd so I love how you use the different animal in each different yoga pose.
Speaker BTalk to us about two things.
Speaker BOne is the different animals in the different yoga poses.
Speaker BAnd then the other thing is most of your animals got equal billing.
Speaker BSo talk to us about that.
Speaker AYeah, I guess it was just a vision that I had from the beginning when I first had the idea that I wanted to showcase certain.
Speaker AA variety of what I believe to be very important social emotional skills that I think are really important for kids.
Speaker ABut to do it in a fun way that didn't feel like I'm educating kids on something and to make it really fun.
Speaker BOkay.
Speaker AAnd make it like an overview.
Speaker ASo I didn't go super in depth on the characters and I didn't go super in depth on the traits.
Speaker BAnd that's what I loved about it.
Speaker AI was very intentional about making sure that like the way each stanza was structured had a purpose.
Speaker ABut I didn't want to say I'm teaching you this.
Speaker AFor example, Parker the pig.
Speaker AParker's my oldest son.
Speaker AHe's the first character.
Speaker AHe uses yoga as a way to take care of himself as self care.
Speaker ASo we're describing his personality as someone who's very giving, giving and loving.
Speaker ABut then he takes care of himself by doing child's pose.
Speaker AAnd at the end of the book, I'm not sure.
Speaker AI think this is in the ebook as well, where I have resources at the back of the book.
Speaker BYes.
Speaker BAnd we're going to get into that because I don't want to give too much away because we're going to talk about it and you're going to understand this next question.
Speaker BSo we're going to have a little fun with your own self looking in the mirror.
Speaker BWhich character would you be from your book, and why?
Speaker AOh, that's a good question.
Speaker ATo be honest, I think that I'm a little bit of all the characters are in me in some way.
Speaker ABut if I had to pick, the first one that comes to my mind is Rosie the rag doll who does mountain pose.
Speaker AYou can tell I've read this book, like, hundreds of times.
Speaker AI know by heart she gets nervous to sing in front of a crowd.
Speaker AAnd so she takes a moment to stand in mountain pose.
Speaker AAnd the purpose of mountain pose is to be grounded and to feel the ground beneath your feet and to be present.
Speaker AAnd in the stanza, it says to be quiet in mountain and breathe.
Speaker AI have anxiety.
Speaker AI used to do theater, and I was a performer as a kid, but I would also be nervous.
Speaker ABut I loved it.
Speaker AAnd I feel like I really relate to the Rosie the ragdoll character.
Speaker AAt the little Marley, like young Marley was very much like that.
Speaker AAnd so using tools like breathing and feeling grounded and present are really what helped me get through moments where I might feel overwhelmed and anxious and scared, but still really want to do it.
Speaker BLove that.
Speaker BAnd just so everyone understands, Marley, as she's mentioned, has these resources at the back of the book.
Speaker BAnd the question I just asked her is in a section on one page.
Speaker BAnd that's one of the questions.
Speaker BAnd I thought, okay, Marley, I'm gonna flip the switch on you throwing a.
Speaker AQuestion back at me.
Speaker BI want to talk about the theme in your book and the central teaching, because we've got all these animals, we've got these different poses that mean something significant.
Speaker BSo talk to us a little bit about the theme or the central teaching that you're trying to convey from the book.
Speaker AThe central teaching of the book is helping kids learn to pay attention to their inner world and to listen and honor all of their feelings and to be open minded to things that might be hard for them and the ways that they can work on those areas that are hard for them.
Speaker AAnd helping kids to learn new skills that will help them persevere and build resilience, which is one of the skills through life.
Speaker AAnd also make kids feel validated that all these animals, every single animal, has a struggle.
Speaker AAnd every single animal uses yoga as a tool to help them through that struggle.
Speaker AAnd the struggles are all different, like patience, balance, self care.
Speaker ASo there's a wide range of it's a struggle and it's a skill.
Speaker BBoth at the time.
Speaker BThat's what I loved about your book, and that's what I want the audience to know is that Marley adds a ton of value at the back of the book because as Marley's mentioned, she talks about the social emotional skills.
Speaker BAnd the nice thing about it, you go, you don't go into too much depth because it's a children's book.
Speaker BYou have these discussion questions.
Speaker BAnd that's why just a moment ago, I asked Marlee one of her discussion questions to have some fun with her.
Speaker BAnd then I love how you did the notes to the caregivers.
Speaker BAnd when I think Marley, when you say caregivers, it's parents.
Speaker BAnd it's.
Speaker AIt's really to be inclusive of everyone caring for children.
Speaker BAnd you also have a Scan me page.
Speaker BSo talk to us a little bit about the scammy page.
Speaker AWhen I made that scammy page, it was really to direct people to my website where I have some additional free resources.
Speaker AOne thing I will say, I think I. I may have indicated something about videos on my website, which I was planning to do with my son, and they are not on my website.
Speaker AFull disclosure, but.
Speaker ABut I just wanted to direct people to my website because I do have free resources on there.
Speaker AEven the page where I list the 14 social emotional skills in the book, I created a free download.
Speaker ASo if anyone wants to download and print as a poster to reference any of those skills.
Speaker AThat section was important to me, particularly thinking about educators, because I really was picturing this being really valuable in classrooms and for parents and caregivers too, obviously.
Speaker ABut I think it was just important for me to provide context for parents to understand the intention behind every single page so that they could have conversations with their kids about it.
Speaker AAnd for older kids, like I have read in older classrooms where they've asked me to read about the 14 social emotional skills and older, it's written in a way that older kids can understand, but it's not really necessarily intended to read all of it because it's a lot of information.
Speaker BAnd I want to jump in a bit to your writing process because we've had a lot of discussion.
Speaker BYou talked about your passionate about writing and you've written your children's book and you're doing other writing.
Speaker BBut talk to us about.
Speaker BBecause now you've.
Speaker BIt seems you've got a pretty busy life with also the publishing side of it.
Speaker BTell us how writing is now taking on a role in your busy life.
Speaker AIt's an excellent question.
Speaker AI don't have very much time for writing these days, if I'm being honest.
Speaker AI actually have written a dozen children's books that I also keep in my notes and had originally started Garden Wolf Publishing to publish all of them.
Speaker ABut because of how things just organically went in the publishing direction of working with other authors, I didn't publish any of those other books, but I did.
Speaker AI publish a series of five books with my two kids that aren't on my website, that I just did as another passion project this year with my kids.
Speaker AJust like how you were saying, like you worked with your grandkids and it's so special to have that.
Speaker AAnd I gave them the bylines on the book.
Speaker AThey were very excited about it.
Speaker AI did that type of writing and it's a very silly book.
Speaker AIt's a totally different approach.
Speaker AAnd so I love being silly.
Speaker AAnd I really had fun in the process working with my kids to just channel my inner child with my kids.
Speaker AI did join a writers group earlier in the year to try to give myself space to have time to dedicate to being creative.
Speaker AAnd I did a lot of free writing and just like creative brain dumping.
Speaker AAnd I really enjoyed doing that.
Speaker AAnd I haven't done that in a while and I miss it.
Speaker BI'm going to take you back.
Speaker BI'm going to take you back on a little bit of a journey and I'm going to pull you forward.
Speaker BWhen you first published your children's book, tell us about what was your vision of success and then bring us forward to now where your book has taken on a different role.
Speaker BYou've started your own publishing company and now you're helping other children's book authors so the audience can hear there's been an evolution.
Speaker BBut I need you to step back and try and think back to what you thought success would look like when you first published your first book.
Speaker AYeah, that's such a good question.
Speaker ABecause that definitely evolved originally.
Speaker AAnd I thought about this specifically.
Speaker AI remember thinking, like, what does success look like for me?
Speaker AAnd it was never selling tons and tons of books that would be nice.
Speaker ALike, for me, like, breaking even on my investment was a goal.
Speaker ABut that wasn't success in my mind when I first started.
Speaker AIt was being true to myself and creating a final product that I was really proud of and that I believed in and that I felt I had really given my all and done everything I could to do it in a way that was very true and authentic to me.
Speaker AAnd I did.
Speaker AI feel like I as.
Speaker AAs soon as my book was printed and I held it in my hands, that was success because it was everything I had hoped for and more.
Speaker BIf you went back and listened to every single podcast episode, what we've had.
Speaker BIt's about 95% of the answer that I get on original success is just having that published hard copy book in your hand and turning the pages.
Speaker BThat's how it all starts.
Speaker BBring us forward now.
Speaker BBecause when you first opened up namuste and you looked at it, I don't.
Speaker BI'm not sure if you were thinking, oh, wow, now I'm going to use my book and I'm going to help a ton of children's book authors bring their book to life.
Speaker ADefinitely.
Speaker ANot definitely.
Speaker BSo bring us forward now and what success looks like to you.
Speaker BWhat is success going to look like now?
Speaker ADo you mean, like, from a publishing standpoint?
Speaker BWell, you think about it is that you've evolved.
Speaker BI know you're a published children's book authority, but it's now.
Speaker BI don't want to say it's taken a back seat, but.
Speaker ANo, it has, though.
Speaker AIt has.
Speaker AIf I'm right.
Speaker BAnd then that's what I'm trying to get at is I just want.
Speaker BI want to publish children's book authors to understand that your book takes on different roles and takes you in different directions.
Speaker BIn your case, it took you to a role of becoming a publishing house and helping other children's book authors.
Speaker BSo tell us, what will that success look like to you now?
Speaker AYes.
Speaker ASo the interesting thing is that success in that role is very similar, almost exactly the same, except regarding the book for the author that I'm working with.
Speaker AAnd in the same way that success was creating my book, that was authentic to me, that was true to myself, that felt.
Speaker AFelt like I was holding a book version of me and everything that's important to me as a publisher, success is that for the author that I want to help that author achieve their dream and help them to figure out what are the most important things to them, to be in the book, visually, in every element, and just help them create something that they're so thrilled with at the end.
Speaker AAnd that also I am proud and to put my publishing logo on.
Speaker AAnd that's very important to me to.
Speaker ATo make sure I work with people who have the same quality standards that I do.
Speaker AYeah, it's pretty similar, but really just helping them have that feeling that I gave for myself.
Speaker BTerrific.
Speaker BThat leads me to my next question, and that is advice for aspiring children book authors from.
Speaker BNot so much from a publishing aspect in terms of your role as a publisher, but your advice to aspiring children's book authors as an.
Speaker AI would say that number One, I think it's very important to take a bit of time to educate yourself about your options because it can be a bit overwhelming the industry.
Speaker AAnd I know because I've navigated it too, from a position of really not knowing very much at all.
Speaker AAnd I think that just taking a little bit of time to read and learn about what your different options are and also evaluating what resources you have and be honest with yourself about it.
Speaker AAnd when I say resources, I'm referring to time and budget, because both are important resources and something that I always tell people when they come to me and are talking to me about maybe wanting to publish a book, I always tell them about the different publishing paths because whether or not they work with me, like, they need to find what's right for them, because I don't think any path is right or wrong.
Speaker AI think that they all can be great and they all cannot be a good fit.
Speaker AIt depends on the person.
Speaker ASo I think it's figuring that out and just.
Speaker AYou don't want to put yourself in a bad financial situation and you want to be honest about your time availability because it does take time and dedication.
Speaker AIf you don't have any time and you don't have any budget, then just be realistic.
Speaker AIt's maybe not the time right now to start, but start thinking about how you can create that for yourself to make it happen.
Speaker BGreat advice.
Speaker BSo encouragement for readers.
Speaker BWhy should children's book readers purchase your book?
Speaker AI think that somebody who's purchasing a children's book at all clearly appreciates the value of a children's book.
Speaker ASo I like you already.
Speaker AAnd I think that the value of my book of Nammoo Stay is many different layers.
Speaker ANumber one, kids love copying what animals are doing.
Speaker AAnd so if you're getting the book for a child, it's going to help them move their bodies.
Speaker ABecause I've never read the story where a child isn't itching to copy the poses.
Speaker AAnd when I do readings at schools, I have to tell them, wait till I finish reading.
Speaker AWe're going to go through all the poses after.
Speaker ABecause it's hard to, like, do the pose and then sit down and read and then do the.
Speaker AI learned that.
Speaker BYeah, absolutely.
Speaker BI can.
Speaker BI can understand that.
Speaker ABut it's also really fun because at the.
Speaker AAt the end of every page, the animal says namaste with their animal sound.
Speaker ASo the kids love animal sounds.
Speaker AAnd it's just fun.
Speaker AI think that there are many different depending on your priorities.
Speaker AYou can get so many different things from the book.
Speaker AWhether you want something just super light hearted and fun or if you want to get your kids moving or if you want to teach them social emotional skills and learn about the tools like breathing.
Speaker ALike you can get so many different things depending on what you want to take out of it.
Speaker BThank you.
Speaker BSo, Final Thoughts Marley, is there as you think about being a children's book author?
Speaker BIs is there any question or thought you'd like to share that maybe I didn't ask you or we didn't delve into?
Speaker AI feel like you were very thorough.
Speaker AHonestly.
Speaker AYou asked a lot of really good questions.
Speaker ANothing came to mind.
Speaker AI feel like you really covered the breadth of the experience, to be honest.
Speaker BMarley, thank you so much for being a guest on the Adventures in the Heart of Children's Book Authors Podcast.
Speaker BYour generosity of time and your insights will significantly benefit aspiring authors and readers.
Speaker BWe promise our audience will provide you with the links to Marley's website, her book, and her social media.
Speaker BAnd if you've enjoyed this episode, please hit the subscribe button to listen to future episodes and feel free to share this episode with anybody inspired by or who enjoys hearing about Marley and her children's book, Namus Day.
Speaker BThanks Marley.
Speaker AThank you so much.
Speaker ARick.