1
00:00:00,130 --> 00:00:06,250
Gift biz unwrapped episode 201 intuition and our gut feelings and

2
00:00:06,250 --> 00:00:08,280
reactions, pure wisdom,

3
00:00:09,400 --> 00:00:10,630
Attention, gifters,

4
00:00:10,630 --> 00:00:14,800
bakers, crafters and makers pursuing your dream can be fun.

5
00:00:15,070 --> 00:00:18,490
Whether you have an established business or looking to start one

6
00:00:18,490 --> 00:00:21,190
now you are in the right place.

7
00:00:21,430 --> 00:00:23,800
This is give to biz unwrapped,

8
00:00:24,010 --> 00:00:27,640
helping you turn your skill into a flourishing business.

9
00:00:27,910 --> 00:00:31,480
Join us for an episode packed full of invaluable guidance,

10
00:00:31,600 --> 00:00:35,620
resources and the support you need to grow your gift biz.

11
00:00:35,860 --> 00:00:38,350
Here is your host gift biz gal,

12
00:00:38,500 --> 00:00:39,700
Sue moon Heights.

13
00:00:40,270 --> 00:00:40,750
Hi there,

14
00:00:40,930 --> 00:00:43,710
it's Sue and thank you So much for joining me here

15
00:00:43,710 --> 00:00:46,980
today. I want to start off by doing something a little

16
00:00:46,980 --> 00:00:47,970
bit differently.

17
00:00:48,180 --> 00:00:51,990
I've talked to some other hosts of podcasts and they're sharing

18
00:00:51,990 --> 00:00:56,790
with me how much their listeners enjoy when they get some

19
00:00:56,790 --> 00:00:58,260
of their reviews read.

20
00:00:58,350 --> 00:01:01,290
I think it's just fun to have your name highlighted online

21
00:01:01,350 --> 00:01:04,320
and it also means then that you get a little bit

22
00:01:04,320 --> 00:01:06,210
of exposure for your business.

23
00:01:06,360 --> 00:01:06,840
I don't know.

24
00:01:06,840 --> 00:01:09,780
I kind of felt like it was a little self serving,

25
00:01:09,810 --> 00:01:11,910
but in talking with some other people,

26
00:01:11,940 --> 00:01:14,220
maybe I should be thinking of this differently.

27
00:01:14,550 --> 00:01:16,290
So I'm going to do this for a while.

28
00:01:16,320 --> 00:01:19,050
I'm going to pull up some reviews and share them with

29
00:01:19,050 --> 00:01:24,600
you. Today's review comes from Annie of natural Annie essentials.

30
00:01:24,830 --> 00:01:25,670
She says,

31
00:01:25,970 --> 00:01:28,670
love listening while pouring my candles.

32
00:01:28,880 --> 00:01:30,650
Thank you for your amazing show,

33
00:01:30,650 --> 00:01:34,400
Sue. I've been a long time listener and I love the

34
00:01:34,400 --> 00:01:38,810
show. It just keeps getting better and better always tuned in.

35
00:01:39,170 --> 00:01:40,700
Thank you so much Annie.

36
00:01:40,700 --> 00:01:42,260
I so appreciate it.

37
00:01:42,570 --> 00:01:45,240
It's so helpful for me too to get feedback that you

38
00:01:45,240 --> 00:01:46,830
guys are enjoying the show.

39
00:01:47,130 --> 00:01:48,480
Plus, as I've mentioned before,

40
00:01:48,480 --> 00:01:50,250
that helps us get more visibility.

41
00:01:50,410 --> 00:01:53,260
So if you're interested in doing a rating and review,

42
00:01:53,420 --> 00:01:56,600
your name too might be highlighted at the start of the

43
00:01:56,600 --> 00:01:59,990
podcast. Now let's dive into what we're going to be talking

44
00:01:59,990 --> 00:02:00,830
about today.

45
00:02:01,310 --> 00:02:05,540
The biggest thing when I ask about challenges in a business

46
00:02:05,540 --> 00:02:09,470
that's already established is how do I get more customers?

47
00:02:09,710 --> 00:02:12,680
How do I get eyes on my business?

48
00:02:12,870 --> 00:02:16,980
And towards that end I have Amanda here who's talking about

49
00:02:16,980 --> 00:02:20,610
something different than the obvious thing that everyone goes to today.

50
00:02:20,780 --> 00:02:23,000
It's always now social media,

51
00:02:23,030 --> 00:02:25,190
Facebook, Instagram stories,

52
00:02:25,220 --> 00:02:26,060
all of that.

53
00:02:26,690 --> 00:02:29,900
A lot of us were forgetting that some of the traditional

54
00:02:30,170 --> 00:02:35,630
PR methods still can be very powerful for your business.

55
00:02:36,050 --> 00:02:37,850
So I've brought on the expert.

56
00:02:38,110 --> 00:02:40,900
Amanda's going to talk to us about whether your business is

57
00:02:40,900 --> 00:02:43,900
in a position and is ready for media placement,

58
00:02:44,290 --> 00:02:47,860
how you proactively pursue opportunities,

59
00:02:48,280 --> 00:02:53,050
who you approach and what you should put in your pitch

60
00:02:53,110 --> 00:02:56,650
when you are representing yourself to all different outlets,

61
00:02:56,650 --> 00:02:57,970
whether it's a magazine,

62
00:02:58,000 --> 00:02:59,020
radio or,

63
00:03:00,110 --> 00:03:03,500
and finally at the end she has a lot of free

64
00:03:03,500 --> 00:03:06,890
resources that you'll be able to access that will bring you

65
00:03:06,890 --> 00:03:10,100
deeper over and above what she's going to talk about today.

66
00:03:10,280 --> 00:03:12,620
So without any more delay,

67
00:03:12,830 --> 00:03:14,660
let's get on to the interview.

68
00:03:20,440 --> 00:03:23,080
Thrilled to introduce you to Amanda Berlin.

69
00:03:23,360 --> 00:03:26,360
After more than a decade in the New York city public

70
00:03:26,360 --> 00:03:27,380
relations world,

71
00:03:27,380 --> 00:03:30,710
Amanda now uses her pitch powers for good.

72
00:03:30,710 --> 00:03:33,380
She helps entrepreneurs step into their presence.

73
00:03:33,380 --> 00:03:36,590
Create a story that inspires others and spread their message in

74
00:03:36,590 --> 00:03:37,930
the media.

75
00:03:37,930 --> 00:03:40,690
Amanda and her clients have been featured in all types of

76
00:03:40,210 --> 00:03:44,870
media, from business insider to entrepreneur on fire and from w

77
00:03:44,870 --> 00:03:48,500
N Y w Fox five to bustle.com.

78
00:03:48,810 --> 00:03:52,670
She's also the host of the empowered publicity podcast and loves

79
00:03:52,670 --> 00:03:56,600
army and soul powered business owners with the ideas and skillset

80
00:03:56,600 --> 00:04:01,850
they need to go from hidden industry gem to recognized trusted

81
00:04:01,940 --> 00:04:03,460
expert. Amanda,

82
00:04:03,460 --> 00:04:06,130
welcome to the gift biz unwrapped podcast.

83
00:04:06,280 --> 00:04:07,000
Hi Sue.

84
00:04:07,030 --> 00:04:08,830
Thank you so much for having me.

85
00:04:09,050 --> 00:04:13,370
I am so excited to have this conversation for our listeners,

86
00:04:13,370 --> 00:04:15,800
but also a little secret also for me.

87
00:04:17,410 --> 00:04:21,400
I'm excited to be with you and this is a twist

88
00:04:21,460 --> 00:04:26,530
on the work that I do and those kind of twists,

89
00:04:26,530 --> 00:04:31,150
keep things interesting and definitely helped me get super creative,

90
00:04:31,150 --> 00:04:32,620
so I'm excited to dive in.

91
00:04:32,720 --> 00:04:34,280
Wonderful. Well,

92
00:04:34,280 --> 00:04:36,440
we start this off in a little bit of a different

93
00:04:36,440 --> 00:04:38,270
way because as I was describing to you,

94
00:04:38,270 --> 00:04:41,120
we have an audience of creators and makers here,

95
00:04:41,320 --> 00:04:44,650
so I'm going to make you do like the inner Amanda

96
00:04:44,740 --> 00:04:49,790
creator right now and that is to define what a motivational

97
00:04:49,790 --> 00:04:53,030
candle would look like if it speaks all about you.

98
00:04:53,030 --> 00:04:54,860
So what color would it be and what would be a

99
00:04:54,860 --> 00:04:56,720
quote on your candle?

100
00:04:57,040 --> 00:04:57,460
Thank you.

101
00:04:57,460 --> 00:05:04,000
Yeah, so my motivational candle casts a pure white glowing light.

102
00:05:04,190 --> 00:05:08,510
And the reason why I chose that was because I really

103
00:05:08,510 --> 00:05:14,090
think of like intuition and our gut feelings and reactions as

104
00:05:14,090 --> 00:05:15,440
like pure wisdom.

105
00:05:15,630 --> 00:05:20,280
And I think of that motivational candle as being a reflection

106
00:05:20,280 --> 00:05:22,020
of that true wisdom.

107
00:05:22,250 --> 00:05:27,290
And if we cultivate the ability to listen to our gut

108
00:05:27,290 --> 00:05:29,510
instincts and to trust ourselves,

109
00:05:29,540 --> 00:05:32,420
even when it comes to like an idea that we might

110
00:05:32,420 --> 00:05:35,240
have before we discounted and say,

111
00:05:35,270 --> 00:05:37,580
Oh, that could never happen for me or I'm not big

112
00:05:37,580 --> 00:05:41,900
enough to pitch myself there or that person would never want

113
00:05:41,900 --> 00:05:43,670
to collaborate with me or whatever.

114
00:05:43,670 --> 00:05:47,510
If we pay attention to those kinds of gut base reactions

115
00:05:47,570 --> 00:05:49,610
and go with it and trust it,

116
00:05:49,640 --> 00:05:52,250
then I think it really can't steer us wrong.

117
00:05:52,250 --> 00:05:52,670
And there's,

118
00:05:52,670 --> 00:05:55,160
even if it doesn't end up working out the way that

119
00:05:55,160 --> 00:05:56,030
we thought it might,

120
00:05:56,060 --> 00:05:59,780
there's something comes out of pursuing that idea.

121
00:05:59,780 --> 00:06:03,920
So my candle is this pure white to represent this kind

122
00:06:03,920 --> 00:06:05,120
of, I don't really,

123
00:06:05,180 --> 00:06:06,440
I'm not a religious person,

124
00:06:06,440 --> 00:06:08,960
but I was prompted to use the word divine.

125
00:06:08,960 --> 00:06:13,940
This like kind of like guided intuitive process that we could

126
00:06:13,940 --> 00:06:14,930
learn to trust.

127
00:06:15,120 --> 00:06:17,940
Well I think it's a deep message here anyway because with

128
00:06:17,940 --> 00:06:21,120
us being makers so often we think that because it's something

129
00:06:21,120 --> 00:06:22,350
that comes easily to us,

130
00:06:22,350 --> 00:06:24,790
number one and that we've made ourselves,

131
00:06:24,820 --> 00:06:27,940
it's less than what other people could possibly do.

132
00:06:27,940 --> 00:06:30,670
So you talking about an inner glow and listening to the

133
00:06:30,670 --> 00:06:35,350
message of yourself and also the creative powers within ourselves is

134
00:06:35,350 --> 00:06:36,760
really powerful for us here.

135
00:06:36,760 --> 00:06:37,690
So I love that.

136
00:06:37,870 --> 00:06:38,680
Great start.

137
00:06:38,710 --> 00:06:39,370
Thank you.

138
00:06:39,790 --> 00:06:41,290
Loving the candle so far.

139
00:06:42,130 --> 00:06:43,030
And what's the quote?

140
00:06:43,240 --> 00:06:47,020
So the quote that I would put on my candle is

141
00:06:47,050 --> 00:06:51,150
by Maya Angelou and I've actually seen it attributed to a

142
00:06:51,150 --> 00:06:52,200
couple of different people,

143
00:06:52,200 --> 00:06:53,820
but I believe that it is hers.

144
00:06:54,050 --> 00:06:55,910
People will forget what you said.

145
00:06:55,940 --> 00:06:57,950
People will forget what you did,

146
00:06:57,980 --> 00:07:01,400
but people will never forget how you made them feel.

147
00:07:01,600 --> 00:07:05,440
And that is so meaningful to me on so many levels,

148
00:07:05,470 --> 00:07:08,710
not the least of which being that I had it tacked

149
00:07:08,770 --> 00:07:12,280
up in my cubicle when I worked in the corporate world

150
00:07:12,460 --> 00:07:16,240
and it really served as a reminder to me that even

151
00:07:16,240 --> 00:07:22,060
in this corporate environment where the morale was low and people

152
00:07:22,060 --> 00:07:25,300
could be rude and the culture didn't resonate with me,

153
00:07:25,330 --> 00:07:29,410
that it really mattered how I showed up for myself because

154
00:07:29,410 --> 00:07:31,330
I wanted to be proud of myself.

155
00:07:31,330 --> 00:07:32,140
At the end of the day,

156
00:07:32,140 --> 00:07:34,770
I wanted to be proud of how I acted and I

157
00:07:34,770 --> 00:07:38,370
also realized that I could have a positive impact in the

158
00:07:38,370 --> 00:07:42,870
midst of all of the negativity and sometimes vitriol in the

159
00:07:42,870 --> 00:07:43,560
corporate world.

160
00:07:43,560 --> 00:07:47,070
I could actually have a positive impact simply by showing up

161
00:07:47,100 --> 00:07:49,350
as a pleasant person.

162
00:07:50,200 --> 00:07:53,380
Yeah, like a real life person who has emotions and let's

163
00:07:53,380 --> 00:07:53,830
face it,

164
00:07:53,830 --> 00:07:57,640
relationships really in the end when you strip away everything else,

165
00:07:57,670 --> 00:07:59,230
it's all about relationships.

166
00:08:00,120 --> 00:08:01,530
Yes, absolutely.

167
00:08:01,890 --> 00:08:03,240
Okay, so let's spin off this.

168
00:08:03,240 --> 00:08:06,240
This is perfect because what I'd like to do is start

169
00:08:06,240 --> 00:08:08,880
by talking a little bit about your corporate world and how

170
00:08:08,880 --> 00:08:10,860
you got to where you are here today.

171
00:08:11,210 --> 00:08:16,850
Absolutely. So I started out as a publicity strategist and really

172
00:08:16,880 --> 00:08:19,940
a publicist in the very beginning of my career,

173
00:08:20,000 --> 00:08:25,820
I worked in celebrity publicity and I wasn't that challenging most

174
00:08:25,820 --> 00:08:29,030
of the time to get our client's attention because they were

175
00:08:29,030 --> 00:08:33,670
doing creative projects that were super fun and they were famous.

176
00:08:34,540 --> 00:08:37,320
Yeah. So everyone wanted them probably Exactly.

177
00:08:37,380 --> 00:08:38,310
Most of the time.

178
00:08:38,310 --> 00:08:42,360
Sometimes we had authors or B or C or D level

179
00:08:42,360 --> 00:08:45,270
celebrities that were more of a sell,

180
00:08:45,470 --> 00:08:47,150
and that was where the work came in.

181
00:08:47,150 --> 00:08:50,720
But that was where I started and it was really fun.

182
00:08:50,920 --> 00:08:55,770
But eventually I moved over to a more traditional agency role

183
00:08:55,800 --> 00:08:59,610
where my job was getting our clients electronic publicity.

184
00:08:59,610 --> 00:09:02,580
So the team that I worked on didn't specialize in print

185
00:09:02,580 --> 00:09:06,180
publicity as much as we specialized in television and radio at

186
00:09:06,180 --> 00:09:06,750
the time.

187
00:09:06,960 --> 00:09:10,590
And then I worked my way up to become the editorial

188
00:09:10,590 --> 00:09:14,970
director at a small firm that specialized exclusively in radio and

189
00:09:14,970 --> 00:09:19,220
television and it was incumbent upon me to meet with our

190
00:09:19,220 --> 00:09:23,480
clients and gather all of their messages for the new product

191
00:09:23,480 --> 00:09:26,690
that they were launching or the new pharmaceutical that they just

192
00:09:26,690 --> 00:09:31,070
got approved or the new initiative that their nonprofit was launching

193
00:09:31,270 --> 00:09:36,130
and take those messages and pair them with a spokesperson who

194
00:09:36,130 --> 00:09:39,450
would deliver those messages in an interview and then create a

195
00:09:39,450 --> 00:09:42,390
story that was going to be interesting to the media.

196
00:09:42,590 --> 00:09:44,900
And that was what I did day in and day out.

197
00:09:44,900 --> 00:09:49,010
I wrote pitches and conferred with our clients on what they

198
00:09:49,010 --> 00:09:54,080
would think is an acceptable delivery of their message while also

199
00:09:54,080 --> 00:09:58,130
balancing the needs of our media contact out there in the

200
00:09:58,130 --> 00:10:00,170
world. Because the media,

201
00:10:00,200 --> 00:10:02,510
and we'll probably dive more into this,

202
00:10:02,510 --> 00:10:04,880
the media is not going to just talk about your product.

203
00:10:05,540 --> 00:10:08,960
You need to create a story around your product so that

204
00:10:08,990 --> 00:10:12,260
the media has a reason to give you the platform to

205
00:10:12,260 --> 00:10:14,480
deliver your message to their audience.

206
00:10:14,660 --> 00:10:16,490
So that was what my job was,

207
00:10:16,490 --> 00:10:20,390
was helping my clients understand the story that we needed to

208
00:10:20,390 --> 00:10:24,620
tell about their product or about their new initiative or whatever

209
00:10:24,620 --> 00:10:25,160
it was.

210
00:10:25,350 --> 00:10:26,880
So at that point,

211
00:10:26,910 --> 00:10:30,660
I had been editorial director for about six years,

212
00:10:30,660 --> 00:10:34,740
and the last three years of that time I really knew

213
00:10:34,740 --> 00:10:36,690
that I needed to do something else.

214
00:10:36,920 --> 00:10:41,450
I was saying before that the culture was not aligned for

215
00:10:41,450 --> 00:10:45,140
me. The work didn't feel like it was making the world

216
00:10:45,140 --> 00:10:46,070
a better place.

217
00:10:46,070 --> 00:10:49,520
I felt a real pull to do something that had more

218
00:10:49,520 --> 00:10:53,420
of a positive impact and I really was burning out.

219
00:10:53,420 --> 00:10:56,360
I was burning out on all the writing that I had

220
00:10:56,360 --> 00:10:56,840
to do.

221
00:10:56,840 --> 00:11:00,230
I remember my boss at the time when I started that

222
00:11:00,230 --> 00:11:01,220
job, she said,

223
00:11:01,220 --> 00:11:03,620
you're going to burn out because it's a writing job and

224
00:11:03,620 --> 00:11:04,670
writers burnout.

225
00:11:04,670 --> 00:11:07,670
And I didn't really know what a burnout was even at

226
00:11:07,670 --> 00:11:08,270
that point,

227
00:11:08,270 --> 00:11:11,960
but I definitely was getting there further into those years.

228
00:11:11,960 --> 00:11:15,350
So I was burning out and really looking back on it

229
00:11:15,350 --> 00:11:16,220
in hindsight,

230
00:11:16,220 --> 00:11:18,590
it was the culture that was killing me.

231
00:11:18,590 --> 00:11:19,910
It was killing my soul.

232
00:11:20,050 --> 00:11:23,080
So for three years I really felt like I needed to

233
00:11:23,110 --> 00:11:24,400
move on and do something.

234
00:11:24,400 --> 00:11:27,360
I just didn't know what that was and I wasn't about

235
00:11:27,360 --> 00:11:31,290
to leave my well paying corporate job to go like figure

236
00:11:31,290 --> 00:11:31,710
it out.

237
00:11:31,740 --> 00:11:33,090
I lived in Manhattan,

238
00:11:33,120 --> 00:11:34,200
I owned an apartment,

239
00:11:34,200 --> 00:11:35,430
I had responsibilities.

240
00:11:35,570 --> 00:11:38,510
It was never my style to just be like,

241
00:11:38,570 --> 00:11:39,980
Oh well figure it out.

242
00:11:41,180 --> 00:11:44,930
But ultimately that did become what I did because I got

243
00:11:44,930 --> 00:11:46,610
let go from that job.

244
00:11:46,640 --> 00:11:51,230
They downsized and eventually went out of business during the tail

245
00:11:51,230 --> 00:11:53,240
end of the great recession.

246
00:11:53,470 --> 00:11:58,420
I got downsized And got let go in early 2012 actually

247
00:11:58,450 --> 00:12:00,070
around the time that we're recording this,

248
00:12:00,070 --> 00:12:04,180
it's early 2019 or coming up on next week is my

249
00:12:04,180 --> 00:12:08,470
seven year anniversary of being let go from that job and

250
00:12:08,500 --> 00:12:11,950
for the first year I really kind of dabbled and that

251
00:12:11,950 --> 00:12:12,790
was like my,

252
00:12:12,840 --> 00:12:17,140
I'll figure it out kind of moment because I allowed myself

253
00:12:17,140 --> 00:12:19,570
the time to sort of not in a,

254
00:12:19,720 --> 00:12:21,430
I wasn't that generous with myself,

255
00:12:21,460 --> 00:12:22,210
not in a like,

256
00:12:22,240 --> 00:12:23,770
Oh you'll figure it out kind of way.

257
00:12:23,770 --> 00:12:24,490
It was more like,

258
00:12:24,520 --> 00:12:26,200
why haven't you figured this out yet?

259
00:12:27,060 --> 00:12:28,380
Well it has to be stressful.

260
00:12:28,380 --> 00:12:29,220
I mean I'm with you.

261
00:12:29,220 --> 00:12:31,860
I agree with you that having to do it that way,

262
00:12:31,890 --> 00:12:34,200
if it was your own choice wouldn't be the way to

263
00:12:34,200 --> 00:12:36,450
go. And I'm an advocate because we have a lot of

264
00:12:36,450 --> 00:12:39,570
people listening here who are working a nine to five job

265
00:12:39,600 --> 00:12:42,240
and starting to build their business on the side and maybe

266
00:12:42,240 --> 00:12:43,380
it's only going to be on the side.

267
00:12:43,380 --> 00:12:44,550
Maybe that's what they want.

268
00:12:44,690 --> 00:12:47,180
But I do hear a lot of people who had the

269
00:12:47,180 --> 00:12:50,150
inner rumblings like you did that you're stain,

270
00:12:50,150 --> 00:12:52,820
but there could be something better for you and then you

271
00:12:52,820 --> 00:12:55,100
kind of get pushed into doing it.

272
00:12:55,100 --> 00:12:56,660
So probably the best thing ever.

273
00:12:56,850 --> 00:13:01,110
Absolutely, and it is really hard I think because I did

274
00:13:01,110 --> 00:13:03,540
want to start my own business for so many years and

275
00:13:03,540 --> 00:13:04,020
I didn't,

276
00:13:04,050 --> 00:13:05,160
not that I didn't do it,

277
00:13:05,160 --> 00:13:05,940
I tried,

278
00:13:06,060 --> 00:13:08,580
I actually did a lot of freelancing on the side and

279
00:13:08,580 --> 00:13:10,470
a lot of different things on the side,

280
00:13:10,500 --> 00:13:14,160
but really it's my belief and it really is just my

281
00:13:14,160 --> 00:13:17,580
belief. I haven't sorted this out via science in any sense

282
00:13:17,580 --> 00:13:18,360
of the word,

283
00:13:18,360 --> 00:13:22,230
but I believe that we kind of need to not have

284
00:13:22,230 --> 00:13:26,100
that safety net if we're going to make it an actual

285
00:13:26,160 --> 00:13:27,600
full time business.

286
00:13:27,630 --> 00:13:31,470
I feel like it's hard to have that plan be sort

287
00:13:31,470 --> 00:13:34,320
of like lingering there if you really want to go all

288
00:13:34,320 --> 00:13:36,240
in in your business.

289
00:13:36,420 --> 00:13:39,570
It's a good point because you're not as tempted then to

290
00:13:39,570 --> 00:13:42,750
go outside of what feels comfortable and safe for you.

291
00:13:42,970 --> 00:13:44,260
But if you need to,

292
00:13:44,380 --> 00:13:46,000
if you almost don't have a choice,

293
00:13:46,030 --> 00:13:47,350
then you take those more.

294
00:13:47,380 --> 00:13:49,300
What I would say risky actions,

295
00:13:49,300 --> 00:13:50,860
even though they're not really risky,

296
00:13:51,040 --> 00:13:53,590
it's probably more risky just to stay doing what you're doing

297
00:13:53,590 --> 00:13:55,000
cause you're not making any progress.

298
00:13:55,210 --> 00:13:58,150
Yeah. Actually I love that point when you said it's not

299
00:13:58,150 --> 00:13:59,080
really that risky.

300
00:13:59,110 --> 00:14:00,850
It does feel very risky.

301
00:14:00,850 --> 00:14:02,620
Everything feels like it's risky.

302
00:14:02,620 --> 00:14:05,470
But I think that it's important for us to remember to

303
00:14:05,470 --> 00:14:10,120
your point that the stakes are really very low in all

304
00:14:10,120 --> 00:14:10,630
of this.

305
00:14:10,660 --> 00:14:11,650
Like the worst.

306
00:14:11,650 --> 00:14:16,300
I actually remember thinking that in my first year or two

307
00:14:16,300 --> 00:14:19,300
of business when things were really tight and I was just

308
00:14:19,300 --> 00:14:20,740
getting things off the ground.

309
00:14:20,740 --> 00:14:23,740
It took me a year to go back to the timeline.

310
00:14:23,740 --> 00:14:26,950
It took me a year to find my footing and to

311
00:14:26,950 --> 00:14:29,830
really find what my business was going to be.

312
00:14:30,000 --> 00:14:33,540
And I remembered thinking in that first year or two you're

313
00:14:33,540 --> 00:14:34,650
not going to die.

314
00:14:34,830 --> 00:14:37,680
Like that would be the worst case scenario.

315
00:14:37,710 --> 00:14:39,930
And so if that's not going to happen,

316
00:14:39,960 --> 00:14:41,700
then the stakes are low.

317
00:14:41,910 --> 00:14:42,990
It will be okay.

318
00:14:43,470 --> 00:14:43,930
Right. Well,

319
00:14:43,930 --> 00:14:46,180
and there's also the point that you're not going to land

320
00:14:46,180 --> 00:14:47,020
it necessarily.

321
00:14:47,020 --> 00:14:48,850
The very first thing that you try,

322
00:14:48,880 --> 00:14:49,780
you get out there,

323
00:14:49,780 --> 00:14:50,530
you take action,

324
00:14:50,530 --> 00:14:53,590
then you tweak a little bit and eventually you get to

325
00:14:53,590 --> 00:14:56,140
a path that you know you start to get traction and

326
00:14:56,140 --> 00:14:59,080
it feels solid and then you can start really taking off.

327
00:14:59,650 --> 00:15:01,300
I do have a question for you,

328
00:15:01,300 --> 00:15:03,700
and this is more just curiosity so we don't have to

329
00:15:03,700 --> 00:15:05,110
spend a lot of time on this,

330
00:15:05,110 --> 00:15:10,490
but back in your editorial director days was what you did

331
00:15:10,490 --> 00:15:14,930
successful if you got placements for your client or did they

332
00:15:14,930 --> 00:15:19,100
need to then also sell or do something that was more

333
00:15:19,100 --> 00:15:21,980
tangible and monetized within their business?

334
00:15:22,230 --> 00:15:25,080
Our success was reflected in the placements that we got.

335
00:15:25,250 --> 00:15:29,450
They knew coming to us that they were going to get

336
00:15:29,540 --> 00:15:33,740
placed on local television across the country and local radio.

337
00:15:33,740 --> 00:15:38,230
That was the goal and it really is a publicity effort

338
00:15:38,230 --> 00:15:40,840
and I think that you and I will dive maybe more

339
00:15:40,840 --> 00:15:45,100
deeply into the benefits of television and radio specifically,

340
00:15:45,130 --> 00:15:46,810
but for most businesses,

341
00:15:46,810 --> 00:15:50,770
television and radio is really a visibility effort.

342
00:15:51,110 --> 00:15:55,850
It definitely could be defined by an assessment of return on

343
00:15:55,850 --> 00:16:00,230
investment because you can quantify a television placement,

344
00:16:00,230 --> 00:16:02,840
a three to five minute interview with what it would cost

345
00:16:02,840 --> 00:16:04,070
to buy ad time there.

346
00:16:04,240 --> 00:16:07,120
And so that would be like the return on investment.

347
00:16:07,120 --> 00:16:11,950
But it's actually really hard to quantify sales from television and

348
00:16:11,950 --> 00:16:16,270
radio in particular unless you're going to ask your customers where

349
00:16:16,300 --> 00:16:17,140
they heard from you.

350
00:16:17,140 --> 00:16:18,670
And on the large scale,

351
00:16:18,670 --> 00:16:23,380
like our clients were pharmaceutical companies and consumer products like Johnson

352
00:16:23,380 --> 00:16:25,690
and Johnson and Brawny and things like that,

353
00:16:25,880 --> 00:16:29,300
they're not asking their customers where they heard of them,

354
00:16:29,510 --> 00:16:34,120
so they weren't going to necessarily be able to track sales.

355
00:16:34,350 --> 00:16:36,870
When we're talking to gifters bakers,

356
00:16:36,930 --> 00:16:38,220
crafters makers though,

357
00:16:38,250 --> 00:16:39,450
it's much smaller scale.

358
00:16:39,450 --> 00:16:42,570
So we would be able to track return on investment in

359
00:16:42,570 --> 00:16:44,490
quantifiable sales probably.

360
00:16:44,780 --> 00:16:45,530
Right. But it's,

361
00:16:45,650 --> 00:16:49,130
I don't want to say a secondary result of placement.

362
00:16:49,160 --> 00:16:50,570
Maybe you could say it that way,

363
00:16:50,570 --> 00:16:53,180
but it's part of a whole marketing strategy.

364
00:16:53,600 --> 00:16:55,400
One element of the mix I guess.

365
00:16:55,560 --> 00:16:58,500
Yup. And you can really see that very much so when

366
00:16:58,500 --> 00:17:02,370
you're looking at those massive companies that are doing many different

367
00:17:02,370 --> 00:17:05,040
things in order to get the word out and get their

368
00:17:05,040 --> 00:17:07,440
product into the hands of their consumer.

369
00:17:07,620 --> 00:17:10,680
We just need to do it on a much pared down

370
00:17:10,710 --> 00:17:12,870
level, but we still need to be doing a lot of

371
00:17:12,870 --> 00:17:13,680
different things.

372
00:17:13,880 --> 00:17:15,380
Right. While you were doing that,

373
00:17:15,440 --> 00:17:16,340
at the same time,

374
00:17:16,340 --> 00:17:18,650
I was doing very highly targeted,

375
00:17:18,650 --> 00:17:23,510
direct mail marketing campaigns to similar clients you just talked about,

376
00:17:23,510 --> 00:17:24,800
so that's really interesting.

377
00:17:24,860 --> 00:17:25,880
So Proctor and gamble,

378
00:17:25,880 --> 00:17:26,750
you know all of that.

379
00:17:27,070 --> 00:17:28,030
Oh, interesting.

380
00:17:28,260 --> 00:17:32,370
Yeah. Let's start talking a little bit about what we really

381
00:17:32,370 --> 00:17:33,360
came here to talk about,

382
00:17:33,360 --> 00:17:36,420
which was getting visibility in that manner and you do know

383
00:17:36,420 --> 00:17:38,220
visibility is my word this year.

384
00:17:38,280 --> 00:17:39,790
Amanda, I know.

385
00:17:39,790 --> 00:17:43,010
So And give biz listeners,

386
00:17:43,010 --> 00:17:45,590
we've been starting to talk about what your word is if

387
00:17:45,590 --> 00:17:47,030
you're following me on social media.

388
00:17:47,030 --> 00:17:49,200
So a lot of you are acquainted with what we're talking

389
00:17:49,200 --> 00:17:49,890
about here,

390
00:17:49,920 --> 00:17:52,800
but I want to start by saying that I think a

391
00:17:52,800 --> 00:17:55,230
lot of us who are following the trends,

392
00:17:55,230 --> 00:17:57,750
listening to everything that's going on,

393
00:17:57,750 --> 00:18:02,640
have gotten sucked into the all powerful social media edge,

394
00:18:02,700 --> 00:18:06,330
Facebook live and posting and all of that,

395
00:18:06,360 --> 00:18:07,800
which I'm not discounting.

396
00:18:07,800 --> 00:18:09,390
It definitely has its place,

397
00:18:09,420 --> 00:18:12,810
but I think what has happened is we've forgotten about traditional

398
00:18:12,810 --> 00:18:13,920
media a little bit.

399
00:18:13,950 --> 00:18:17,640
So I'd like to start with why is traditional media still

400
00:18:17,640 --> 00:18:20,970
important with all the other options that are available now?

401
00:18:21,340 --> 00:18:22,450
It is so,

402
00:18:22,450 --> 00:18:23,290
so, so,

403
00:18:23,320 --> 00:18:28,540
so, so important because social media allows you to talk to

404
00:18:28,540 --> 00:18:29,920
your existing audience.

405
00:18:30,170 --> 00:18:35,210
A traditional media or even new media like podcasts and online

406
00:18:35,210 --> 00:18:39,950
media allows you to leverage audiences that other people have cultivated

407
00:18:39,950 --> 00:18:43,310
so you can bust out of that word of mouth bubble

408
00:18:43,310 --> 00:18:46,310
of the audience that you've already created.

409
00:18:46,310 --> 00:18:49,820
You're getting out of the echo chamber of your audience and

410
00:18:49,820 --> 00:18:52,850
reaching new people by utilizing the media.

411
00:18:53,070 --> 00:18:57,660
That's one contrast between social media and regular media.

412
00:18:57,850 --> 00:19:00,250
The other thing is that media,

413
00:19:00,250 --> 00:19:05,560
when your customer sees like you have the initial exposure and

414
00:19:05,560 --> 00:19:09,790
the initial woo lightning strike of being featured,

415
00:19:09,790 --> 00:19:10,930
of being interviewed,

416
00:19:10,930 --> 00:19:12,970
being written up somewhere,

417
00:19:13,000 --> 00:19:18,970
there's an immediate result or catalyst that mobilizes customers based off

418
00:19:18,970 --> 00:19:19,600
of that,

419
00:19:19,750 --> 00:19:25,120
but then when people see that you've been featured in media

420
00:19:25,120 --> 00:19:26,320
that they trust,

421
00:19:26,320 --> 00:19:30,110
whether it's a podcast or a magazine or a local news

422
00:19:30,110 --> 00:19:31,190
station or something,

423
00:19:31,350 --> 00:19:33,990
when they go to your website because they've heard of you

424
00:19:33,990 --> 00:19:37,260
somewhere or they saw your social media posts,

425
00:19:37,290 --> 00:19:39,390
they go to your website and they see you've been featured

426
00:19:39,390 --> 00:19:40,490
on all of these places.

427
00:19:40,720 --> 00:19:47,080
It really establishes trust and it inspires credibility and inspires them

428
00:19:47,080 --> 00:19:50,380
to really believe that you've got the goods that you're endorsed

429
00:19:50,560 --> 00:19:54,730
and the media is really the only way that the consumer

430
00:19:54,730 --> 00:19:58,690
is going to come to that place of trusting you because

431
00:19:58,720 --> 00:20:00,610
they trust that media outlet.

432
00:20:00,640 --> 00:20:02,110
The trust is transferred.

433
00:20:02,480 --> 00:20:02,960
Got it.

434
00:20:02,990 --> 00:20:05,240
Would you suggest then that it shortens the sale?

435
00:20:05,720 --> 00:20:07,160
That was the other part that I was going to say.

436
00:20:07,250 --> 00:20:10,550
It's a really is a fast track to that trust factor

437
00:20:10,580 --> 00:20:11,780
because again,

438
00:20:11,810 --> 00:20:13,700
they trust the media outlet.

439
00:20:13,700 --> 00:20:17,870
They trust the podcast or that has introduced them to you,

440
00:20:17,990 --> 00:20:19,580
especially with podcasts.

441
00:20:19,580 --> 00:20:22,910
I'll just like do a tiny tangent about podcasts for a

442
00:20:22,910 --> 00:20:25,610
second. The audiences that listen to podcasts,

443
00:20:25,610 --> 00:20:28,400
obviously you're listening to this podcast.

444
00:20:28,540 --> 00:20:31,480
The audiences that listen to podcasts are really loyal and they

445
00:20:31,480 --> 00:20:36,760
trust their podcast or to introduce them to people and ideas

446
00:20:36,790 --> 00:20:40,840
that are relevant to them and that are high quality.

447
00:20:40,990 --> 00:20:45,250
So that trust transfer is really evident when you're talking about

448
00:20:45,250 --> 00:20:48,140
podcasts, but shortening the sale?

449
00:20:48,200 --> 00:20:52,100
Absolutely, because we've really believe in the media.

450
00:20:52,100 --> 00:20:55,370
We really believe if a product is featured in the media,

451
00:20:55,370 --> 00:20:57,110
if a person is featured in the media,

452
00:20:57,110 --> 00:21:01,430
we trust that we trust that they have earned that opportunity

453
00:21:01,600 --> 00:21:04,900
and that they are worth that feature or that interview.

454
00:21:05,140 --> 00:21:07,810
So some of our listeners are just starting out.

455
00:21:07,900 --> 00:21:09,010
They might have a product,

456
00:21:09,010 --> 00:21:11,440
they're just going to craft shows and some of course are

457
00:21:11,440 --> 00:21:12,310
more established.

458
00:21:12,310 --> 00:21:14,020
Maybe they have multi location,

459
00:21:14,020 --> 00:21:15,190
brick and mortar shops,

460
00:21:15,190 --> 00:21:18,280
or very solid online presence.

461
00:21:18,480 --> 00:21:21,570
Is there a certain point in your business development where you

462
00:21:21,570 --> 00:21:25,200
could start engaging traditional PR for visibility?

463
00:21:25,590 --> 00:21:28,740
Yeah, I think you can start as soon as you have

464
00:21:28,800 --> 00:21:30,330
an established business,

465
00:21:30,330 --> 00:21:33,420
so I don't think you need to have a certain level

466
00:21:33,420 --> 00:21:37,890
of revenue or a certain number of locations or a certain

467
00:21:37,890 --> 00:21:39,660
number of sales or anything.

468
00:21:39,660 --> 00:21:42,570
I think you can start as soon as you have your

469
00:21:42,570 --> 00:21:46,800
idea and infrastructure in place and I would say one of

470
00:21:46,800 --> 00:21:50,520
the great places to start for your audience in particular,

471
00:21:50,520 --> 00:21:51,570
gifters bakers,

472
00:21:51,660 --> 00:21:52,470
crafters makers,

473
00:21:52,600 --> 00:21:56,050
whether they are just starting out or they have multiple brick

474
00:21:56,050 --> 00:21:59,590
and mortar locations would be with local media.

475
00:21:59,820 --> 00:22:03,150
And I would say there's a scale in terms of where

476
00:22:03,150 --> 00:22:04,710
you are in this journey.

477
00:22:04,850 --> 00:22:06,110
If you're just starting out,

478
00:22:06,110 --> 00:22:09,500
I would say that maybe a feature in your local community

479
00:22:09,500 --> 00:22:13,790
magazine might be something that would be a good showcase for

480
00:22:13,790 --> 00:22:16,620
you if you have a product or a multiple brick and

481
00:22:16,620 --> 00:22:17,520
mortar locations.

482
00:22:17,550 --> 00:22:20,850
I would say you are an established business and you were

483
00:22:20,880 --> 00:22:23,560
making an impact in the community and you could be on

484
00:22:23,560 --> 00:22:27,580
your local television station doing a quick segment about something relevant

485
00:22:27,580 --> 00:22:28,330
to your business.

486
00:22:28,540 --> 00:22:29,710
So I think that,

487
00:22:29,770 --> 00:22:30,070
I don't know.

488
00:22:30,070 --> 00:22:32,410
Those are the two ideas that come to mind for me

489
00:22:32,410 --> 00:22:35,170
in terms of where this community can begin.

490
00:22:35,570 --> 00:22:37,160
Okay. And I'm almost thinking too,

491
00:22:37,160 --> 00:22:38,330
and I know I'm an old,

492
00:22:38,330 --> 00:22:40,700
let you really talk about this in detail,

493
00:22:40,700 --> 00:22:42,230
but a grand opening,

494
00:22:42,230 --> 00:22:45,170
someone who's a local business owner or has been a local

495
00:22:45,170 --> 00:22:48,110
residents of a community and now starting a business of their

496
00:22:48,110 --> 00:22:50,990
own could be a great story also for local.

497
00:22:50,990 --> 00:22:53,720
So even just getting started could be good.

498
00:22:54,000 --> 00:22:57,030
Absolutely. And also I'll just note that that's news.

499
00:22:57,220 --> 00:22:59,560
When you say grand opening or something,

500
00:22:59,560 --> 00:23:00,880
that's time sensitive like that,

501
00:23:00,880 --> 00:23:01,870
that is news.

502
00:23:02,090 --> 00:23:03,380
But we don't think of it that way.

503
00:23:03,380 --> 00:23:03,560
You know,

504
00:23:03,560 --> 00:23:05,990
you're so busy with everything else that's going on with that

505
00:23:05,990 --> 00:23:06,990
event. All right.

506
00:23:06,990 --> 00:23:09,510
So there's lots of businesses out there,

507
00:23:09,510 --> 00:23:13,620
there's lots of people doing great things and I think we've

508
00:23:13,620 --> 00:23:16,740
always kind of felt like the media should come to us.

509
00:23:16,950 --> 00:23:20,160
So let's talk through that fallacy,

510
00:23:20,160 --> 00:23:21,480
that thinking.

511
00:23:21,510 --> 00:23:22,920
What would you say to all of that?

512
00:23:23,210 --> 00:23:25,130
Absolutely. That is a common,

513
00:23:25,250 --> 00:23:26,480
I don't want to say misconception.

514
00:23:26,480 --> 00:23:29,600
I think it's a common road we go down that really

515
00:23:29,600 --> 00:23:33,800
keeps us safe from putting ourselves out there and being vulnerable

516
00:23:33,800 --> 00:23:38,210
because this whole effort of being visible is very vulnerable.

517
00:23:38,210 --> 00:23:39,500
And just to reiterate,

518
00:23:39,590 --> 00:23:41,810
I want to remind you the stakes are very low.

519
00:23:42,920 --> 00:23:45,980
I love that no one is going to and like yell

520
00:23:45,980 --> 00:23:48,620
at you or embarrass you or anything.

521
00:23:48,620 --> 00:23:50,930
But the fact is it is vulnerable.

522
00:23:51,070 --> 00:23:55,660
So believing that the media has to come to you is,

523
00:23:55,690 --> 00:23:56,860
it would be nice,

524
00:23:56,890 --> 00:23:58,900
right? It would be so nice.

525
00:23:59,170 --> 00:24:00,460
And it happens sometimes,

526
00:24:00,460 --> 00:24:01,300
right? Of course,

527
00:24:01,300 --> 00:24:01,870
of course,

528
00:24:01,870 --> 00:24:02,920
yeah. That's wonderful.

529
00:24:02,920 --> 00:24:07,450
And that's called reactive PR where you respond to inquiries and

530
00:24:07,450 --> 00:24:10,270
you take advantage of opportunities that are offered to you and

531
00:24:10,270 --> 00:24:13,810
that's absolutely a valid way and should be a part of

532
00:24:13,810 --> 00:24:15,880
your always part of your effort.

533
00:24:15,880 --> 00:24:16,840
You should have a wave,

534
00:24:16,870 --> 00:24:20,100
a method for fielding those kinds of inquiries when it comes

535
00:24:20,100 --> 00:24:24,750
to the reality is that that could and very well may

536
00:24:24,750 --> 00:24:26,340
happen to many of us,

537
00:24:26,540 --> 00:24:29,120
but the fact is you want to,

538
00:24:29,270 --> 00:24:32,600
I think that we really want to take control of this

539
00:24:32,600 --> 00:24:35,600
effort. We want to be featured in the places that are

540
00:24:35,600 --> 00:24:38,720
going to cast us in the best possible light that are

541
00:24:38,720 --> 00:24:42,870
going to put us in front of the correct audience and

542
00:24:42,900 --> 00:24:46,320
that are going to make the biggest impact on our business.

543
00:24:46,320 --> 00:24:50,490
And the only way for us to really target that media

544
00:24:50,490 --> 00:24:53,960
and be strategic about it is to be proactive and to

545
00:24:54,020 --> 00:24:57,420
actually get out there and make the ask Ourselves.

546
00:24:57,840 --> 00:25:00,990
Okay. That makes total sense because we know best the type

547
00:25:00,990 --> 00:25:03,900
of customer we already have and where we're feeling,

548
00:25:03,960 --> 00:25:05,580
especially within our local communities,

549
00:25:05,800 --> 00:25:09,160
what the placements should be that will best serve us.

550
00:25:09,330 --> 00:25:10,650
So then the big question,

551
00:25:10,650 --> 00:25:11,280
it's just one,

552
00:25:11,280 --> 00:25:12,330
three letter word.

553
00:25:12,660 --> 00:25:15,400
How Right.

554
00:25:15,430 --> 00:25:17,290
Well, so for someone starting out,

555
00:25:17,290 --> 00:25:20,230
I think the biggest thing to remember is that you have

556
00:25:20,230 --> 00:25:21,280
to create a story.

557
00:25:21,280 --> 00:25:24,040
Like I was saying before with my journey and the work

558
00:25:24,040 --> 00:25:25,870
that I did in the corporate world and the work that

559
00:25:25,870 --> 00:25:28,990
I still do with my clients is that we create a

560
00:25:28,990 --> 00:25:35,020
story that's going to ignite the imagination of the decision maker

561
00:25:35,020 --> 00:25:37,750
on the other end of that email or that phone call

562
00:25:37,940 --> 00:25:42,620
and really show them that you have something that's really interesting,

563
00:25:42,620 --> 00:25:46,750
unique and insightful to offer to their audience and it may

564
00:25:46,750 --> 00:25:48,850
be centered around a product,

565
00:25:48,940 --> 00:25:52,870
but the idea is that you really want to showcase your

566
00:25:52,870 --> 00:25:57,940
product in a way that is showing that it's something innovative.

567
00:25:57,970 --> 00:26:02,170
It's going to help the audience do something more easily or

568
00:26:02,170 --> 00:26:06,040
more quickly or for less money or something like that.

569
00:26:06,280 --> 00:26:09,940
The other kind of story is the story of you and

570
00:26:09,940 --> 00:26:12,460
your journey to create this which Sue,

571
00:26:12,460 --> 00:26:17,290
I know that you talk to some really inspiring entrepreneurs and

572
00:26:17,320 --> 00:26:18,370
gifters bakers,

573
00:26:18,460 --> 00:26:21,340
crafters and makers in your community and every one of these

574
00:26:21,340 --> 00:26:23,290
stories is so amazing.

575
00:26:23,450 --> 00:26:24,680
They're fascinating.

576
00:26:24,720 --> 00:26:26,370
Yeah, absolutely.

577
00:26:26,370 --> 00:26:27,930
I want to see them in print.

578
00:26:27,930 --> 00:26:29,310
I want to hear them interviewed.

579
00:26:29,310 --> 00:26:32,910
I want to see them showcased in their local media market,

580
00:26:32,940 --> 00:26:34,320
doing a kind of like,

581
00:26:34,320 --> 00:26:37,560
here's a business owner from our community who's doing something new

582
00:26:37,560 --> 00:26:41,160
and innovative or interesting or and supporting the community,

583
00:26:41,160 --> 00:26:42,330
supporting their family.

584
00:26:42,510 --> 00:26:44,520
This is a valid story idea,

585
00:26:44,550 --> 00:26:49,710
particularly for local media and for podcasts as your journey story.

586
00:26:49,850 --> 00:26:53,120
So the first thing to do is figure out what your

587
00:26:53,120 --> 00:26:54,230
stories are.

588
00:26:54,410 --> 00:26:57,440
Okay, so that's perfect because a story is not,

589
00:26:57,500 --> 00:26:59,720
I have a new product and it's on sale for this

590
00:26:59,720 --> 00:27:02,700
price. That may be a story for you,

591
00:27:02,730 --> 00:27:05,130
but it's not a story for media for sure.

592
00:27:05,310 --> 00:27:07,200
Right. So you are saying,

593
00:27:07,200 --> 00:27:10,020
if I can summarize again just to make sure we're driving

594
00:27:10,020 --> 00:27:10,320
it down.

595
00:27:10,320 --> 00:27:13,110
The point is if you're focusing on a product,

596
00:27:13,110 --> 00:27:17,010
there has to be a deeper interest level for why people

597
00:27:17,010 --> 00:27:20,820
who are watching that show reading the paper or whatever it

598
00:27:20,820 --> 00:27:24,780
is, how it could integrate in and be useful to whoever

599
00:27:24,780 --> 00:27:26,070
the audience is.

600
00:27:26,130 --> 00:27:27,240
Yeah, absolutely.

601
00:27:27,390 --> 00:27:29,850
So that would be one way or how would unique or

602
00:27:29,850 --> 00:27:33,390
different, or maybe there's a super fun story about the product

603
00:27:33,390 --> 00:27:35,310
and a customer who used it or something,

604
00:27:35,480 --> 00:27:37,250
but there has to be some story.

605
00:27:37,640 --> 00:27:40,640
Exactly. And then also one of the stories could be you.

606
00:27:40,960 --> 00:27:42,220
Yup, absolutely.

607
00:27:42,220 --> 00:27:44,440
And I'll also add in there the story of the product

608
00:27:44,440 --> 00:27:47,590
could also be about a trend and how your product is

609
00:27:47,590 --> 00:27:51,220
at the forefront of a trend that they haven't reported on

610
00:27:51,220 --> 00:27:52,510
yet or something like that.

611
00:27:52,880 --> 00:27:53,360
Got it.

612
00:27:53,420 --> 00:27:54,560
Okay. Wonderful.

613
00:27:54,560 --> 00:27:57,920
Perfect. Or it's something useful that could apply to a certain

614
00:27:57,950 --> 00:27:58,820
time of the year,

615
00:27:58,820 --> 00:27:59,690
for example.

616
00:27:59,850 --> 00:28:00,870
Yup, exactly.

617
00:28:01,110 --> 00:28:04,770
Like maybe you have a tax filing system or your product

618
00:28:04,770 --> 00:28:07,770
can be used for that type of thing as you're coming

619
00:28:07,770 --> 00:28:08,430
into taxes,

620
00:28:08,430 --> 00:28:09,030
something like that.

621
00:28:09,030 --> 00:28:10,410
But there's gotta be an angle.

622
00:28:10,500 --> 00:28:12,810
Right? That's a big word in the Indus PR industry.

623
00:28:12,810 --> 00:28:13,620
Right angle.

624
00:28:13,820 --> 00:28:15,140
Yup. Exactly.

625
00:28:15,200 --> 00:28:16,160
You're very savvy,

626
00:28:16,160 --> 00:28:17,150
Sue. Well,

627
00:28:17,150 --> 00:28:17,480
I don't know.

628
00:28:17,480 --> 00:28:18,470
I'm trying hard.

629
00:28:20,390 --> 00:28:23,060
Okay, so first thing we have to do is figure out

630
00:28:23,090 --> 00:28:25,490
that what the story or the angle is.

631
00:28:26,000 --> 00:28:27,740
Right? Exactly.

632
00:28:27,980 --> 00:28:30,280
So then what do we do Then?

633
00:28:30,640 --> 00:28:35,050
I would suggest that you start to make your list of

634
00:28:35,050 --> 00:28:36,850
media where you want to be featured.

635
00:28:36,850 --> 00:28:39,940
And this is another huge question that often comes up with

636
00:28:39,940 --> 00:28:40,720
my clients is like,

637
00:28:40,750 --> 00:28:44,260
okay, where like I have no idea where to begin and

638
00:28:44,320 --> 00:28:47,920
it's actually much easier than you might think.

639
00:28:48,110 --> 00:28:51,590
There's a couple of key ways to start researching your media

640
00:28:51,590 --> 00:28:55,190
opportunities. And the first I would say would be,

641
00:28:55,190 --> 00:28:56,960
especially for this community,

642
00:28:57,020 --> 00:28:59,930
it would be to look at your local media opportunities.

643
00:28:59,930 --> 00:29:04,400
So what local television stations do segments with local business owners,

644
00:29:04,630 --> 00:29:08,550
what local magazines do features on local business owners?

645
00:29:08,760 --> 00:29:14,370
What local radio stations have some kind of a segment that

646
00:29:14,370 --> 00:29:15,630
you could contribute to?

647
00:29:15,860 --> 00:29:17,300
So look at your local media.

648
00:29:17,330 --> 00:29:22,130
Then I would also suggest looking at your own media habits.

649
00:29:22,130 --> 00:29:24,020
What do you love to listen to?

650
00:29:24,020 --> 00:29:27,620
Where do you get your information and write down all of

651
00:29:27,620 --> 00:29:31,580
those outlets and then finally look at people who are a

652
00:29:31,580 --> 00:29:34,740
little bit further down the road then you and see where

653
00:29:34,740 --> 00:29:35,880
they've been featured,

654
00:29:35,880 --> 00:29:38,820
where have they been able to place a story or tell

655
00:29:38,820 --> 00:29:43,990
their story or offer their and write down those media outlets.

656
00:29:43,990 --> 00:29:48,040
And I offer templates and materials to do all of this

657
00:29:48,070 --> 00:29:49,120
with my clients,

658
00:29:49,120 --> 00:29:51,940
but I have a lot of free resources on my website

659
00:29:51,940 --> 00:29:54,490
too, including templates and things like that.

660
00:29:54,690 --> 00:29:55,500
Oh, perfect.

661
00:29:55,500 --> 00:29:57,840
So tell us your website since we're talking about it right

662
00:29:57,840 --> 00:29:58,290
this minute.

663
00:29:58,530 --> 00:30:00,600
It's Amanda berlin.com

664
00:30:00,840 --> 00:30:02,550
and if anyone listening,

665
00:30:02,580 --> 00:30:06,080
I actually don't have a free download of the media list

666
00:30:06,080 --> 00:30:08,970
template. That is something that I give to my clients when

667
00:30:08,970 --> 00:30:09,720
they start working with me.

668
00:30:09,720 --> 00:30:11,160
But I will give you one,

669
00:30:11,220 --> 00:30:12,420
I'll give you a link to it.

670
00:30:12,420 --> 00:30:13,050
If you want it,

671
00:30:13,080 --> 00:30:14,580
email me and ask me for it.

672
00:30:14,580 --> 00:30:16,940
amanda@amandaberlin.com Oh,

673
00:30:16,940 --> 00:30:17,600
that's so nice.

674
00:30:17,600 --> 00:30:18,410
Thank you Amanda.

675
00:30:18,530 --> 00:30:19,430
I appreciate that.

676
00:30:19,630 --> 00:30:21,910
Sure. I think what I've gotten out of what you just

677
00:30:21,910 --> 00:30:26,410
talked about is that once you're researching who's even there,

678
00:30:26,440 --> 00:30:29,350
like who's available for you even as potential,

679
00:30:29,380 --> 00:30:31,480
then you want to see how they run their shows and

680
00:30:31,480 --> 00:30:35,080
see if what you would be offering slips into the natural

681
00:30:35,110 --> 00:30:36,610
themes of their show.

682
00:30:36,910 --> 00:30:41,020
Exactly. If they don't do local interviews or product highlights or

683
00:30:41,020 --> 00:30:41,950
something like that,

684
00:30:42,010 --> 00:30:44,350
it's all straight 100% news.

685
00:30:44,410 --> 00:30:46,300
You probably want to look for something else.

686
00:30:46,500 --> 00:30:48,090
Yup. That's a really good point.

687
00:30:48,090 --> 00:30:51,750
You want to look for formats that will be conducive to

688
00:30:51,750 --> 00:30:54,000
you offering your story idea,

689
00:30:54,190 --> 00:30:57,640
but the other way to go about it too is let's

690
00:30:57,640 --> 00:31:00,760
say you find a media outlet that seems like it would

691
00:31:00,760 --> 00:31:01,900
be a great fit for you,

692
00:31:01,900 --> 00:31:05,380
but your story idea maybe isn't exactly right.

693
00:31:05,410 --> 00:31:07,750
Try to figure out how you could contribute.

694
00:31:08,020 --> 00:31:09,460
I often tell my clients,

695
00:31:09,490 --> 00:31:10,240
ask yourself,

696
00:31:10,270 --> 00:31:13,300
what does this audience need to hear from me?

697
00:31:13,300 --> 00:31:15,160
What can I teach to this audience?

698
00:31:15,160 --> 00:31:16,120
Something like that.

699
00:31:16,380 --> 00:31:17,280
That makes sense.

700
00:31:17,710 --> 00:31:20,620
Yeah. You don't have to PEM yourself in by those two

701
00:31:20,620 --> 00:31:22,870
story ideas or story angles.

702
00:31:22,870 --> 00:31:26,710
You can always create new story angles as long as it

703
00:31:26,710 --> 00:31:28,540
feels like it's serving your goal,

704
00:31:28,940 --> 00:31:30,080
Right? Your goal.

705
00:31:30,080 --> 00:31:33,410
But really it's your goal and what you have that you

706
00:31:33,410 --> 00:31:34,130
can provide.

707
00:31:34,130 --> 00:31:37,940
But in the end it's all the value to their audience,

708
00:31:38,750 --> 00:31:39,940
right? So that's the wave.

709
00:31:39,940 --> 00:31:40,850
You got to circle it back,

710
00:31:40,850 --> 00:31:41,660
I guess to look at that.

711
00:31:41,690 --> 00:31:42,680
Okay, so guess what?

712
00:31:42,710 --> 00:31:45,800
We have three places that we think could be really good

713
00:31:45,800 --> 00:31:47,750
opportunities. We know the story,

714
00:31:48,050 --> 00:31:49,250
we know the fit,

715
00:31:49,430 --> 00:31:50,750
but now we're stuck now.

716
00:31:52,590 --> 00:31:56,460
So what I suggest is kind of warming up the contact,

717
00:31:56,460 --> 00:31:57,450
warming up the lead.

718
00:31:57,450 --> 00:32:02,040
So I would reach out to the decision maker.

719
00:32:02,150 --> 00:32:03,800
That may be the podcaster,

720
00:32:03,800 --> 00:32:06,290
it may be the editor of a particular section of a

721
00:32:06,290 --> 00:32:10,110
magazine, it may be a TV news producer,

722
00:32:10,110 --> 00:32:12,570
it may be a radio producer.

723
00:32:12,770 --> 00:32:16,550
Reach out to the contact and just give them a Pat

724
00:32:16,550 --> 00:32:19,610
on the back or high five virtual high five for the

725
00:32:19,610 --> 00:32:22,400
work that they're doing that resonates with you.

726
00:32:22,400 --> 00:32:23,750
So in a very genuine,

727
00:32:23,750 --> 00:32:24,530
honest way,

728
00:32:24,720 --> 00:32:28,410
I would love to see my clients reaching out and saying,

729
00:32:28,500 --> 00:32:30,780
thank you so much for your segment.

730
00:32:30,810 --> 00:32:31,980
On XYZ.

731
00:32:32,180 --> 00:32:33,500
I thought it was really helpful.

732
00:32:33,500 --> 00:32:37,560
It resonated with me because of ABC and keep up the

733
00:32:37,560 --> 00:32:38,040
good work.

734
00:32:38,160 --> 00:32:39,000
Something like that.

735
00:32:39,220 --> 00:32:40,300
Very simple,

736
00:32:40,330 --> 00:32:44,140
straightforward. I call it the unasked ask where you're just kind

737
00:32:44,140 --> 00:32:48,160
of putting something out there that is good will but also

738
00:32:48,190 --> 00:32:52,810
may start a conversation and may also eventually lead to some

739
00:32:52,810 --> 00:32:57,190
name recognition if you reach out again with an actual pitch.

740
00:32:57,380 --> 00:32:59,600
So that would be the first thing that I would suggest

741
00:32:59,600 --> 00:33:04,220
and I really think that the most personal media is podcasts,

742
00:33:04,280 --> 00:33:06,110
and I know that as a podcast or,

743
00:33:06,110 --> 00:33:07,070
and I'm sure Sue,

744
00:33:07,070 --> 00:33:07,670
you would agree,

745
00:33:07,860 --> 00:33:09,390
when you get an email from a listener,

746
00:33:09,390 --> 00:33:09,750
it's like,

747
00:33:09,840 --> 00:33:10,500
thank you.

748
00:33:11,440 --> 00:33:12,250
That's all awesome.

749
00:33:12,460 --> 00:33:13,480
It never gets old,

750
00:33:13,510 --> 00:33:16,960
but you don't think that media people have been pitched so

751
00:33:16,960 --> 00:33:19,780
much that they'll see this for what it is?

752
00:33:20,100 --> 00:33:22,050
No, I don't think so because I really do want it

753
00:33:22,050 --> 00:33:23,130
to be genuine.

754
00:33:23,130 --> 00:33:27,240
I really want anyone who adopt this strategy to reach out

755
00:33:27,240 --> 00:33:30,210
in a real genuine way because you actually really do have

756
00:33:30,210 --> 00:33:33,600
to be a fan of the media that you're pitching because

757
00:33:33,630 --> 00:33:36,090
you need to have consumed it first of all,

758
00:33:36,090 --> 00:33:39,600
in order to know what kind of idea you can offer

759
00:33:39,600 --> 00:33:42,360
that will be resonant with their audience.

760
00:33:42,550 --> 00:33:46,840
So you've already been a consumer of that media and I

761
00:33:46,840 --> 00:33:48,700
want you to get really excited about it,

762
00:33:48,880 --> 00:33:53,440
get excited about the opportunity or the possibility that you could

763
00:33:53,470 --> 00:33:54,460
contribute there.

764
00:33:54,460 --> 00:33:58,420
So I just really do want that to feel super genuine

765
00:33:58,630 --> 00:34:01,390
and not like smarmy in any way.

766
00:34:01,650 --> 00:34:03,540
Right. And I think there's something else that you and I

767
00:34:03,540 --> 00:34:04,920
have talked about a little bit too,

768
00:34:04,920 --> 00:34:05,730
and that is,

769
00:34:05,790 --> 00:34:08,640
it's really a two way street because they also need to

770
00:34:08,640 --> 00:34:10,170
find things to feature.

771
00:34:10,570 --> 00:34:13,520
Exactly. So if you can slip in and make it easier

772
00:34:13,520 --> 00:34:14,240
for them,

773
00:34:14,330 --> 00:34:15,200
that would be great.

774
00:34:15,570 --> 00:34:17,080
Absolutely. Okay,

775
00:34:17,080 --> 00:34:18,400
so we're warming them up.

776
00:34:18,860 --> 00:34:21,710
Well, obviously that means we've found their email or somehow to

777
00:34:21,710 --> 00:34:22,550
reach out to them,

778
00:34:22,610 --> 00:34:25,970
which gift biz listeners could also be a lot of the

779
00:34:25,970 --> 00:34:27,200
local newspapers.

780
00:34:27,230 --> 00:34:29,270
And even television,

781
00:34:29,270 --> 00:34:29,990
somewhat cable,

782
00:34:29,990 --> 00:34:32,540
but mostly other TV too might be part of your chamber

783
00:34:32,540 --> 00:34:34,940
of commerce or other networking groups that you're in.

784
00:34:34,940 --> 00:34:38,570
So that's another place to source and find the right contact.

785
00:34:39,020 --> 00:34:39,560
Good point.

786
00:34:39,650 --> 00:34:42,260
Yep. So we found out how to reach out to them

787
00:34:42,320 --> 00:34:45,500
and we've warmed them up and then now we're ready to

788
00:34:45,500 --> 00:34:46,730
present an idea,

789
00:34:47,000 --> 00:34:48,350
which is what you call the pitch,

790
00:34:48,350 --> 00:34:49,760
right? Exactly.

791
00:34:49,790 --> 00:34:52,400
Yes. So there's a couple of different ways to go about

792
00:34:52,400 --> 00:34:54,890
it. For the bold among us,

793
00:34:55,040 --> 00:34:57,860
sometimes a phone call is really valuable,

794
00:34:57,890 --> 00:35:00,470
but more so to traditional media.

795
00:35:00,710 --> 00:35:01,910
If you were to say,

796
00:35:01,940 --> 00:35:03,050
can we hop on the phone?

797
00:35:03,050 --> 00:35:05,540
I have some ways I think I could contribute to the

798
00:35:05,540 --> 00:35:08,750
show. Maybe we could talk about it and have some ideas

799
00:35:08,750 --> 00:35:09,800
in your back pocket,

800
00:35:09,830 --> 00:35:13,160
but then also just listen to what they might be looking

801
00:35:13,160 --> 00:35:14,780
for. That's a possibility.

802
00:35:14,780 --> 00:35:18,710
And you also can always call the assignment desk of any

803
00:35:18,740 --> 00:35:22,320
television station and ask for the right person to talk to

804
00:35:22,330 --> 00:35:24,280
once you've identified the show,

805
00:35:24,280 --> 00:35:25,930
that might be the right fit for you.

806
00:35:25,930 --> 00:35:27,250
So you can call and say,

807
00:35:27,280 --> 00:35:28,270
who's the producer?

808
00:35:28,270 --> 00:35:32,200
For good morning Austin or whatever it may be and they

809
00:35:32,200 --> 00:35:33,490
will connect you because again,

810
00:35:33,490 --> 00:35:34,270
like Sue said,

811
00:35:34,330 --> 00:35:35,440
they need you.

812
00:35:36,070 --> 00:35:39,720
They need the to be offering ideas and tips.

813
00:35:39,750 --> 00:35:42,030
They are meant to be talking to you.

814
00:35:42,030 --> 00:35:43,470
That's why there is a phone number.

815
00:35:43,470 --> 00:35:46,770
That's why they sit at the assignment desk because they field

816
00:35:46,950 --> 00:35:51,240
tips and then they assign them to reporters or producers.

817
00:35:51,450 --> 00:35:54,300
So for television station that might be a way to go

818
00:35:54,300 --> 00:35:54,750
about it.

819
00:35:54,920 --> 00:35:57,680
A more traditional way to go about it would be to

820
00:35:57,680 --> 00:35:58,490
write your pitch.

821
00:35:58,520 --> 00:35:58,970
And again,

822
00:35:58,970 --> 00:36:00,890
on my website at the bottom of the homepage,

823
00:36:00,920 --> 00:36:05,720
I have a template download for writing a pitch and really

824
00:36:05,720 --> 00:36:07,010
it's very straightforward.

825
00:36:07,010 --> 00:36:09,590
You want to keep it as simple as possible and a

826
00:36:09,590 --> 00:36:12,470
lot of it also has to do with the subject line.

827
00:36:12,470 --> 00:36:16,760
So I would put interview idea or segment idea or guest

828
00:36:16,760 --> 00:36:20,360
idea or something like that right there in the subject line

829
00:36:20,390 --> 00:36:22,070
with then a headline.

830
00:36:22,070 --> 00:36:24,830
So guest idea how gifters makers,

831
00:36:24,830 --> 00:36:27,890
crafters and makers can publicize their businesses.

832
00:36:28,130 --> 00:36:29,330
That could be potentially,

833
00:36:29,330 --> 00:36:30,290
if I was pitching Sue,

834
00:36:30,290 --> 00:36:31,790
that might be what I would,

835
00:36:31,820 --> 00:36:34,520
maybe a version of what I might put in the subject

836
00:36:34,520 --> 00:36:38,110
line. So start with the great subject line that actually indicates

837
00:36:38,110 --> 00:36:41,290
what it is that they're going to find within the email.

838
00:36:41,290 --> 00:36:44,080
So an idea they're going to find a guest idea or

839
00:36:44,080 --> 00:36:47,250
a segment idea or whatever and then the headline that you

840
00:36:47,250 --> 00:36:50,670
imagine maybe they would even use on the air or in

841
00:36:50,670 --> 00:36:53,250
their podcast episode or something like that.

842
00:36:53,350 --> 00:36:55,360
The idea being that you just want to make it as

843
00:36:55,390 --> 00:36:59,410
easy for them as possible to use your idea and if

844
00:36:59,410 --> 00:37:03,190
they could see it immediately working in the context of their

845
00:37:03,190 --> 00:37:05,980
show, then that's plus one in your column.

846
00:37:06,190 --> 00:37:09,940
So from there you want to again make the connection like

847
00:37:09,970 --> 00:37:13,180
thank you so much for your work on XYZ.

848
00:37:13,370 --> 00:37:15,410
I loved this and this and this.

849
00:37:15,620 --> 00:37:16,970
Thanks for the work that you're doing.

850
00:37:17,130 --> 00:37:19,020
I wanted to see if you would be interested in an

851
00:37:19,020 --> 00:37:22,480
idea on and then you can put your headline and then

852
00:37:22,480 --> 00:37:28,180
you want to distill your segment idea into three T's bullet

853
00:37:28,180 --> 00:37:32,680
points that speak to what you imagine talking about in that

854
00:37:32,680 --> 00:37:34,780
interview. If we're talking about an interview here,

855
00:37:34,920 --> 00:37:38,850
so you would tease the points that you would make save

856
00:37:38,850 --> 00:37:40,470
to come up with your talking points.

857
00:37:40,470 --> 00:37:45,810
It does require some by advanced either research or just jotting

858
00:37:45,810 --> 00:37:49,320
down of ideas so that you have a really fully fleshed

859
00:37:49,350 --> 00:37:52,620
out story ideas because you're going to want to include the

860
00:37:52,620 --> 00:37:55,530
points that you will make in that interview in the pitch.

861
00:37:55,720 --> 00:37:59,890
And then following those bullet points you will put a short

862
00:37:59,890 --> 00:38:01,300
version of your bio.

863
00:38:01,300 --> 00:38:02,140
So again,

864
00:38:02,170 --> 00:38:05,590
writing your media bio is something you can get on my

865
00:38:05,590 --> 00:38:07,240
website in the free resources.

866
00:38:07,240 --> 00:38:10,780
So it's like a three to five line bio that speaks

867
00:38:10,780 --> 00:38:15,370
to why you are perfect to be delivering this segment idea

868
00:38:15,370 --> 00:38:16,600
or this interview idea.

869
00:38:16,840 --> 00:38:20,260
And if you have any other media clips,

870
00:38:20,290 --> 00:38:23,530
be sure to include those in that bio.

871
00:38:23,560 --> 00:38:25,030
Like I've been featured here,

872
00:38:25,030 --> 00:38:25,660
here, and here.

873
00:38:25,660 --> 00:38:27,160
I've talked on this topic here,

874
00:38:27,160 --> 00:38:27,820
here and here.

875
00:38:27,850 --> 00:38:29,560
If you don't have any media clips,

876
00:38:29,590 --> 00:38:31,450
I always say do not worry about it.

877
00:38:31,450 --> 00:38:34,960
I don't want that to be a deterrent to actually doing

878
00:38:35,080 --> 00:38:39,250
outreach. So it's only a must include if you have them

879
00:38:39,610 --> 00:38:40,900
And someone started,

880
00:38:40,930 --> 00:38:45,130
someone who has references now and has been seen places at

881
00:38:45,130 --> 00:38:47,470
one point didn't cause that's why they now have that.

882
00:38:47,620 --> 00:38:49,540
Right. So it's okay.

883
00:38:49,720 --> 00:38:51,130
Exactly. Yup.

884
00:38:51,160 --> 00:38:54,490
So the last thing is just issue a call to action.

885
00:38:54,490 --> 00:38:56,080
So it could be as simple as,

886
00:38:56,110 --> 00:38:58,900
please respond to this email and let me know if you

887
00:38:58,930 --> 00:39:01,060
like this idea or if we can book a time for

888
00:39:01,060 --> 00:39:02,410
an interview or something like that.

889
00:39:02,590 --> 00:39:03,100
And that's it.

890
00:39:03,340 --> 00:39:05,530
What I was thinking as you were going through all of

891
00:39:05,530 --> 00:39:06,490
this is two things.

892
00:39:06,490 --> 00:39:07,150
Number one,

893
00:39:07,150 --> 00:39:10,330
it's pretty concise because if you make an email that's way

894
00:39:10,330 --> 00:39:11,410
super long,

895
00:39:11,560 --> 00:39:12,670
it'll probably get tossed.

896
00:39:12,670 --> 00:39:13,780
No one has time for that.

897
00:39:13,870 --> 00:39:16,660
Yeah. And then also you're doing a lot of the work

898
00:39:16,750 --> 00:39:17,590
early on.

899
00:39:17,590 --> 00:39:19,420
So as things progressed,

900
00:39:19,610 --> 00:39:21,470
it's been established and most likely,

901
00:39:21,470 --> 00:39:22,430
unless they switch it up,

902
00:39:22,430 --> 00:39:23,330
but a lot of the work,

903
00:39:23,330 --> 00:39:26,180
so I'm thinking you're putting in the work early so it's

904
00:39:26,180 --> 00:39:29,480
not time wasted because then it's already done once you get

905
00:39:29,480 --> 00:39:31,160
the booking and you're going for the interview.

906
00:39:31,490 --> 00:39:32,660
Yup, exactly.

907
00:39:32,820 --> 00:39:35,160
We are in a positive mode here,

908
00:39:35,160 --> 00:39:38,070
so we're assuming that everything has gone well.

909
00:39:38,160 --> 00:39:40,860
They get a call back and they're interested,

910
00:39:40,860 --> 00:39:42,060
they're completely interested.

911
00:39:42,060 --> 00:39:43,530
They want to do the interview.

912
00:39:43,820 --> 00:39:46,460
And I'm sure there's steps that have to be taken and

913
00:39:46,460 --> 00:39:49,400
every organization's different in terms of what the procedure is.

914
00:39:49,600 --> 00:39:51,550
But how does someone,

915
00:39:51,580 --> 00:39:54,130
once they're actually going to do the interview,

916
00:39:54,350 --> 00:39:57,290
how do they set themselves up to present themselves in the

917
00:39:57,290 --> 00:39:58,670
best light possible?

918
00:39:58,920 --> 00:40:02,550
Absolutely. So I would make sure that,

919
00:40:02,550 --> 00:40:04,230
so we call this media training,

920
00:40:04,230 --> 00:40:08,580
right? You want to be prepared with what your talking points

921
00:40:08,580 --> 00:40:10,260
are, what your key messages are,

922
00:40:10,460 --> 00:40:13,640
and really how you're going to present your story and your

923
00:40:13,640 --> 00:40:15,800
idea. You really need to prepare.

924
00:40:15,980 --> 00:40:17,870
You can't go in and wing it.

925
00:40:18,510 --> 00:40:19,620
Plus you don't have a lot of time.

926
00:40:20,080 --> 00:40:22,690
Right. Especially for local television segment,

927
00:40:22,720 --> 00:40:25,480
right? It's three to five minutes And will they tell you

928
00:40:25,480 --> 00:40:26,560
how much time you get?

929
00:40:26,780 --> 00:40:28,040
Yeah. Okay.

930
00:40:28,100 --> 00:40:28,910
They would tell you.

931
00:40:28,940 --> 00:40:29,300
But yeah,

932
00:40:29,300 --> 00:40:32,780
so you want to determine what your key messages are and

933
00:40:32,780 --> 00:40:34,010
what your talking points are.

934
00:40:34,040 --> 00:40:37,260
But then I also would suggest letting all of that go

935
00:40:37,260 --> 00:40:40,960
at the last second you've prepared and then it's time.

936
00:40:40,960 --> 00:40:41,230
I know.

937
00:40:41,230 --> 00:40:43,810
So you did an episode recently about affirmations.

938
00:40:44,020 --> 00:40:46,120
Then it's time to bring in your affirmation,

939
00:40:46,150 --> 00:40:47,410
your media mantra,

940
00:40:47,600 --> 00:40:48,770
which mine is,

941
00:40:48,800 --> 00:40:53,750
I know my stuff and remind yourself that you were made

942
00:40:53,750 --> 00:40:54,410
to do this.

943
00:40:54,410 --> 00:40:57,440
You have been working on your craft for as long as

944
00:40:57,440 --> 00:40:58,040
you have.

945
00:40:58,230 --> 00:40:59,550
You know your story,

946
00:40:59,550 --> 00:41:00,360
you know your stuff,

947
00:41:00,360 --> 00:41:03,230
you've prepared and it's just time to take a breath and

948
00:41:03,230 --> 00:41:07,460
walk in there with confidence because the camera picks up all

949
00:41:07,460 --> 00:41:10,400
the little ticks and twitches that we might have.

950
00:41:10,620 --> 00:41:14,000
It's really important to sort of be composed and confident when

951
00:41:14,000 --> 00:41:15,650
you walk onto that set.

952
00:41:15,820 --> 00:41:17,260
The other thing about it though,

953
00:41:17,260 --> 00:41:21,010
another piece of media training that I offer my clients is

954
00:41:21,040 --> 00:41:23,890
that it's okay to name what's happening.

955
00:41:23,890 --> 00:41:26,020
So like if you do feel nervous,

956
00:41:26,080 --> 00:41:29,050
sometimes it really lightens the nerves.

957
00:41:29,050 --> 00:41:29,890
It lightens the mood.

958
00:41:29,890 --> 00:41:30,640
If you say like,

959
00:41:30,670 --> 00:41:31,570
Oh, I'm sorry,

960
00:41:31,570 --> 00:41:32,860
I'm just so excited to be here.

961
00:41:32,860 --> 00:41:33,770
I'm a little nervous.

962
00:41:33,970 --> 00:41:34,840
Something like that.

963
00:41:34,840 --> 00:41:36,060
If you were to name it,

964
00:41:36,220 --> 00:41:38,350
you obviously cannot take up a lot of time,

965
00:41:38,380 --> 00:41:41,080
but even if you say it before you go live,

966
00:41:41,270 --> 00:41:45,650
sometimes it lessens the burden of carrying that in silence.

967
00:41:45,980 --> 00:41:49,130
I think also to the point of just you give up

968
00:41:49,160 --> 00:41:50,930
all of what you were thinking,

969
00:41:50,930 --> 00:41:53,990
all of your prepping because you want to come out and

970
00:41:54,020 --> 00:41:57,440
represent your personality because that's again how you're different from other

971
00:41:57,440 --> 00:41:59,640
people. So you've already got the knowledge,

972
00:41:59,670 --> 00:42:01,170
you've already made the pitch,

973
00:42:01,330 --> 00:42:05,090
you've already perfected your bullet points as you're saying now,

974
00:42:05,090 --> 00:42:07,010
just walk out and be you.

975
00:42:07,400 --> 00:42:08,540
Yep, exactly.

976
00:42:08,570 --> 00:42:10,150
Way easier said than done though,

977
00:42:10,160 --> 00:42:11,320
right? Yeah.

978
00:42:11,680 --> 00:42:14,860
It's not a bad thing to be running on adrenaline in

979
00:42:14,860 --> 00:42:15,640
those moments.

980
00:42:15,640 --> 00:42:20,460
It's okay and you want to be present and you want

981
00:42:20,460 --> 00:42:23,520
to be genuine and you want to be in the moment.

982
00:42:23,520 --> 00:42:26,730
So that's another reason to set aside those notes and just

983
00:42:26,730 --> 00:42:28,680
go in and stake your ground.

984
00:42:29,150 --> 00:42:30,110
Perfect. All right,

985
00:42:30,110 --> 00:42:31,040
so guess what?

986
00:42:31,190 --> 00:42:32,000
We did it.

987
00:42:32,060 --> 00:42:33,080
It was great.

988
00:42:33,110 --> 00:42:38,000
We're so proud and family thought friends saw it,

989
00:42:38,030 --> 00:42:38,960
customer saw it,

990
00:42:38,960 --> 00:42:39,680
et cetera.

991
00:42:39,890 --> 00:42:42,530
How do you capture the clips then that you could use

992
00:42:42,590 --> 00:42:43,940
and can you just use them?

993
00:42:43,970 --> 00:42:45,560
How does the backend work?

994
00:42:46,430 --> 00:42:47,540
Yes, absolutely.

995
00:42:47,540 --> 00:42:48,320
Yes, you can.

996
00:42:48,350 --> 00:42:52,310
They've aired on the television show or they've aired on the

997
00:42:52,310 --> 00:42:54,440
podcast. You absolutely can.

998
00:42:54,530 --> 00:42:57,050
I don't think there's a way to like download the video

999
00:42:57,050 --> 00:42:58,460
and put it on your own site,

1000
00:42:58,620 --> 00:43:00,000
but even so it will be,

1001
00:43:00,000 --> 00:43:00,180
you know,

1002
00:43:00,180 --> 00:43:03,360
it'll have what they call the bug from the television station,

1003
00:43:03,360 --> 00:43:06,300
so it will be identified as having come from that station.

1004
00:43:06,300 --> 00:43:09,180
The little thing in the corner that says like news seven

1005
00:43:09,180 --> 00:43:09,690
or whatever,

1006
00:43:09,850 --> 00:43:12,460
so it'll have their logo so you could post it if

1007
00:43:12,460 --> 00:43:14,080
it's on YouTube or something like that.

1008
00:43:14,080 --> 00:43:17,170
You could absolutely post it on your website because they've made

1009
00:43:17,170 --> 00:43:17,800
it public.

1010
00:43:18,010 --> 00:43:22,870
You should absolutely have links to your media placements on your

1011
00:43:22,870 --> 00:43:26,500
website, on a press page or some best practices in web

1012
00:43:26,500 --> 00:43:30,130
design actually indicate that you should have some of your best

1013
00:43:30,130 --> 00:43:33,610
press clips right under the header on your homepage.

1014
00:43:33,770 --> 00:43:36,980
So you can do like an as seen in kind of

1015
00:43:37,010 --> 00:43:40,400
montage or collage or whatever it might be called.

1016
00:43:40,410 --> 00:43:43,650
And are those be clickable links or just the logos or

1017
00:43:43,950 --> 00:43:45,870
Those could be just the logos.

1018
00:43:45,900 --> 00:43:48,870
But on your press page you want to include links.

1019
00:43:49,290 --> 00:43:49,710
Got it.

1020
00:43:49,830 --> 00:43:52,890
Will a television station give you a file?

1021
00:43:53,320 --> 00:43:54,130
I don't know.

1022
00:43:54,220 --> 00:43:55,270
You could ask.

1023
00:43:55,540 --> 00:43:56,830
There's no harm in asking.

1024
00:43:56,860 --> 00:43:59,830
That's the kind of thing that actually you do want to

1025
00:43:59,830 --> 00:44:01,420
keep the conversation going.

1026
00:44:01,420 --> 00:44:05,230
You want to create a relationship with that television producer or

1027
00:44:05,230 --> 00:44:06,040
whomever it is.

1028
00:44:06,220 --> 00:44:10,000
So you should not feel weird about asking any question you

1029
00:44:10,000 --> 00:44:14,230
might have or offering a new idea or anything like that.

1030
00:44:14,230 --> 00:44:17,860
So remember that they are not up there on some pedestal

1031
00:44:17,920 --> 00:44:19,690
with looking down on you.

1032
00:44:19,890 --> 00:44:22,200
They do have a lot to do and you don't want

1033
00:44:22,200 --> 00:44:24,630
to make their job any more difficult,

1034
00:44:24,630 --> 00:44:27,900
which is actually my only reservation in asking them for a

1035
00:44:27,900 --> 00:44:32,440
file is that it may just be annoying for them so

1036
00:44:32,460 --> 00:44:35,460
you could ask for a link to the show or something

1037
00:44:35,460 --> 00:44:37,290
like that or you could look for it yourself,

1038
00:44:37,490 --> 00:44:41,480
but you want to honor their time and honor any extra

1039
00:44:41,480 --> 00:44:44,660
effort that they put in getting you the opportunity or helping

1040
00:44:44,660 --> 00:44:46,280
you capitalize on the opportunity.

1041
00:44:46,480 --> 00:44:49,750
But I would say for anything that you're going to do,

1042
00:44:49,750 --> 00:44:50,890
like on your own site,

1043
00:44:50,890 --> 00:44:52,720
I would try to do as much of that on your

1044
00:44:52,720 --> 00:44:53,560
own as you can.

1045
00:44:53,970 --> 00:44:54,390
Got it.

1046
00:44:54,420 --> 00:44:55,500
And as you're talking,

1047
00:44:55,500 --> 00:44:58,380
it also brings to mind that this shouldn't be,

1048
00:44:58,380 --> 00:45:01,050
I guess in our minds a one and done thing like

1049
00:45:01,050 --> 00:45:02,990
you're on a show and then that's it.

1050
00:45:03,030 --> 00:45:04,440
Now you go onto the next one.

1051
00:45:04,470 --> 00:45:06,330
If you can continue the relationship,

1052
00:45:06,360 --> 00:45:09,210
you may put yourself in a position to be the trusted

1053
00:45:09,210 --> 00:45:13,740
advisor about chocolate and then maybe they're going to reach out

1054
00:45:13,740 --> 00:45:16,350
to you when they need a segment because Valentine's day is

1055
00:45:16,350 --> 00:45:16,950
coming up.

1056
00:45:17,160 --> 00:45:18,880
Absolutely. So it's,

1057
00:45:18,880 --> 00:45:20,580
it's just the start of a relationship.

1058
00:45:20,580 --> 00:45:21,570
It's not just for one,

1059
00:45:21,570 --> 00:45:22,740
a one time thing.

1060
00:45:23,010 --> 00:45:24,240
Potentially. If you're lucky.

1061
00:45:24,680 --> 00:45:25,700
Exactly. Well,

1062
00:45:25,700 --> 00:45:28,940
it's also up to you to nurture that relationship as well.

1063
00:45:29,150 --> 00:45:30,740
Offer them a new idea.

1064
00:45:30,740 --> 00:45:33,170
If they don't come to you with that Valentine's idea,

1065
00:45:33,230 --> 00:45:34,760
then you can offer it to them.

1066
00:45:35,140 --> 00:45:35,740
There you go.

1067
00:45:35,950 --> 00:45:37,480
And obviously we didn't say this,

1068
00:45:37,480 --> 00:45:39,130
but I think we all know to do this.

1069
00:45:39,130 --> 00:45:41,620
A follow up a thank you when something's gone well,

1070
00:45:41,710 --> 00:45:42,600
so that's something.

1071
00:45:42,630 --> 00:45:45,290
Yeah, and that could be looking forward to featuring this on

1072
00:45:45,290 --> 00:45:45,860
my website.

1073
00:45:45,860 --> 00:45:46,790
Really appreciate it.

1074
00:45:46,790 --> 00:45:47,430
Enjoyed it so much.

1075
00:45:47,480 --> 00:45:48,320
No know whatever it is.

1076
00:45:48,470 --> 00:45:49,220
Whatever you say.

1077
00:45:49,280 --> 00:45:50,390
Yeah, just normal,

1078
00:45:50,390 --> 00:45:54,440
regular cordial wording I guess I'd say.

1079
00:45:54,640 --> 00:45:56,020
So gift biz listeners.

1080
00:45:56,050 --> 00:45:57,190
Isn't this exciting?

1081
00:45:57,410 --> 00:46:00,500
Amanda's talking about something that I don't think we think about

1082
00:46:00,530 --> 00:46:02,540
often. As I was saying in the beginning,

1083
00:46:02,540 --> 00:46:03,770
it's always social media.

1084
00:46:03,770 --> 00:46:04,520
How do I post more?

1085
00:46:04,520 --> 00:46:05,480
How do I get more followers?

1086
00:46:05,510 --> 00:46:06,830
All of this type of thing,

1087
00:46:07,020 --> 00:46:08,370
the followers and everything,

1088
00:46:08,640 --> 00:46:13,170
and this is something that now sounds so doable,

1089
00:46:13,290 --> 00:46:16,380
even though it sounds a little bit scary and risky,

1090
00:46:16,380 --> 00:46:18,930
it's really much more low risk than we think.

1091
00:46:18,960 --> 00:46:19,650
That was great,

1092
00:46:19,650 --> 00:46:22,530
Amanda, that you talked about that because I think we get

1093
00:46:22,530 --> 00:46:25,200
so fearful because we think that,

1094
00:46:25,200 --> 00:46:26,670
Oh, if they aren't interested,

1095
00:46:26,670 --> 00:46:30,090
the whole world's going to know in reality only we know.

1096
00:46:30,300 --> 00:46:32,560
Right? Or whoever you choose to tell.

1097
00:46:32,770 --> 00:46:36,850
Exactly, and it has been fabulous how you've listed all of

1098
00:46:36,850 --> 00:46:40,000
the things to do because any of us could get started

1099
00:46:40,000 --> 00:46:40,600
right now,

1100
00:46:40,600 --> 00:46:42,640
like as soon as we're done with this show,

1101
00:46:42,670 --> 00:46:45,820
you could start taking some of these steps and working yourself

1102
00:46:45,850 --> 00:46:49,150
toward having a spot on your local TV show become a

1103
00:46:49,150 --> 00:46:50,260
reality for you.

1104
00:46:50,540 --> 00:46:52,850
Absolutely. I want you to start right now.

1105
00:46:52,880 --> 00:46:54,350
Yes. Empower them.

1106
00:46:54,350 --> 00:46:56,420
Amanda, what do you say to somebody who's thinking,

1107
00:46:56,420 --> 00:46:57,860
okay, this all sounds good,

1108
00:46:57,860 --> 00:47:00,300
but I'm not sure We said this throughout the course of

1109
00:47:00,300 --> 00:47:00,960
this interview.

1110
00:47:01,180 --> 00:47:02,230
They need you.

1111
00:47:02,470 --> 00:47:04,030
They need your ideas.

1112
00:47:04,030 --> 00:47:06,460
It's not like you're going out there and begging in vain

1113
00:47:06,460 --> 00:47:09,010
for some exposure because of vanity.

1114
00:47:09,010 --> 00:47:10,450
I mean I don't mean in vain.

1115
00:47:10,450 --> 00:47:12,610
I mean for your own vanity,

1116
00:47:12,640 --> 00:47:15,760
you are putting yourself out there because you think you have

1117
00:47:15,760 --> 00:47:20,340
something valuable to offer to this audience and even if your

1118
00:47:20,340 --> 00:47:24,300
motivation really is to grow your business and support your family

1119
00:47:24,460 --> 00:47:26,050
and do this thing that you love,

1120
00:47:26,080 --> 00:47:29,980
I think that is a positive enough intention to this ball

1121
00:47:29,980 --> 00:47:33,080
rolling and someone out there is going to be inspired by

1122
00:47:33,080 --> 00:47:35,630
what you are putting out there so you owe it to

1123
00:47:35,630 --> 00:47:36,860
them as well.

1124
00:47:36,890 --> 00:47:40,640
If you don't find the intrinsic motivation within yourself to start

1125
00:47:40,640 --> 00:47:41,240
doing this,

1126
00:47:41,270 --> 00:47:43,850
then think about the people out there who are waiting to

1127
00:47:43,850 --> 00:47:45,050
hear from someone like you.

1128
00:47:45,080 --> 00:47:48,560
The people out there who are going to experience the positive

1129
00:47:48,560 --> 00:47:51,590
ripple effect of your courage and putting yourself out there.

1130
00:47:51,930 --> 00:47:55,110
I love that because I want to learn how to chocolate

1131
00:47:55,110 --> 00:47:56,640
dipped strawberries properly.

1132
00:47:57,420 --> 00:48:00,180
I want to learn how to make a gift basket that

1133
00:48:00,180 --> 00:48:03,210
I can give to my mother for her birthday.

1134
00:48:03,460 --> 00:48:06,850
Or I've always thought about knitting a scarf but don't know

1135
00:48:06,850 --> 00:48:08,170
how or the right colors.

1136
00:48:08,180 --> 00:48:10,960
Like there are so many ways we can take our creative

1137
00:48:10,960 --> 00:48:15,140
works and spin them to be a value to an audience.

1138
00:48:15,170 --> 00:48:16,430
Yep, absolutely.

1139
00:48:16,430 --> 00:48:18,740
So just you have to think a little differently than what

1140
00:48:18,740 --> 00:48:20,780
we normally think of as business owners.

1141
00:48:21,080 --> 00:48:21,920
Love this.

1142
00:48:21,920 --> 00:48:22,820
Thank you so,

1143
00:48:22,820 --> 00:48:23,840
so much Amanda.

1144
00:48:23,840 --> 00:48:26,780
These have been just a whole package of great gifts for

1145
00:48:27,050 --> 00:48:29,750
us to take with and move forward and take action.

1146
00:48:29,980 --> 00:48:30,910
It's my pleasure.

1147
00:48:31,160 --> 00:48:31,970
And now Amanda,

1148
00:48:31,970 --> 00:48:34,340
I'd like to present you with a virtual gift.

1149
00:48:34,400 --> 00:48:36,920
I'd like to invite you to dare to dream.

1150
00:48:37,250 --> 00:48:41,690
So this virtual gift is a magical box containing unlimited possibilities

1151
00:48:41,690 --> 00:48:42,530
for your future.

1152
00:48:42,770 --> 00:48:45,950
So this is your dream or your goal of almost unreachable

1153
00:48:45,950 --> 00:48:49,160
Heights that you would wish to obtain except this gift.

1154
00:48:49,280 --> 00:48:52,610
On behalf of myself and my listeners and we'd like to

1155
00:48:52,610 --> 00:48:53,930
know what's inside your box.

1156
00:48:54,260 --> 00:48:54,920
Oh Sue,

1157
00:48:54,920 --> 00:48:55,670
thank you.

1158
00:48:55,670 --> 00:48:56,600
And everyone out there.

1159
00:48:56,600 --> 00:48:58,280
Thank you so much for the gift.

1160
00:48:58,310 --> 00:48:59,660
This was so thoughtful.

1161
00:48:59,860 --> 00:49:04,960
Inside. This box for me is really a business that is

1162
00:49:04,960 --> 00:49:07,120
filled with integrity,

1163
00:49:07,120 --> 00:49:11,740
with positive intentions and really massive abundance,

1164
00:49:11,770 --> 00:49:16,570
but built on the intention that I'm helping other women in

1165
00:49:16,570 --> 00:49:22,270
particular raise their voices and be heard and seen for the

1166
00:49:22,540 --> 00:49:25,690
powerful creative forces that we are,

1167
00:49:25,960 --> 00:49:30,940
and I do this in really an honor of my own

1168
00:49:30,940 --> 00:49:32,470
daughter. I have a five-year-old,

1169
00:49:32,500 --> 00:49:33,490
I'm a single mom,

1170
00:49:33,770 --> 00:49:38,150
and I really want her to see all of us out

1171
00:49:38,150 --> 00:49:42,540
there doing this work and being seen and being creative and

1172
00:49:42,600 --> 00:49:47,880
creating something that no one else could possibly have created simply

1173
00:49:47,880 --> 00:49:50,430
because it has emanated from our unique being.

1174
00:49:50,430 --> 00:49:53,280
So that's my wild though.

1175
00:49:53,280 --> 00:49:54,990
I think attainable dream.

1176
00:49:55,500 --> 00:49:56,070
I love it.

1177
00:49:56,340 --> 00:49:58,920
Taking responsibility and driving our future,

1178
00:49:58,950 --> 00:50:00,600
not letting things happen to us.

1179
00:50:01,050 --> 00:50:03,990
Yes, I loved your gift because it goes both ways.

1180
00:50:04,050 --> 00:50:06,120
You give to us and then we give back to you,

1181
00:50:06,120 --> 00:50:09,670
so<inaudible>. Okay,

1182
00:50:09,670 --> 00:50:10,810
one more time.

1183
00:50:10,810 --> 00:50:12,820
How can our listeners get in touch with you?

1184
00:50:13,220 --> 00:50:15,740
Please come find me@amandaberlin.com

1185
00:50:15,770 --> 00:50:17,240
I was going to give my email address again,

1186
00:50:17,240 --> 00:50:18,320
which I can also do.

1187
00:50:18,380 --> 00:50:23,090
amanda@amandaberlin.com if you have any questions about this whole process,

1188
00:50:23,090 --> 00:50:26,590
I know that it's overwhelming and you're probably super motivated to

1189
00:50:26,590 --> 00:50:29,060
get, but inevitably it's like,

1190
00:50:29,240 --> 00:50:30,920
I ha what am I supposed to do now?

1191
00:50:30,920 --> 00:50:33,640
So please feel free to reach out to me and if

1192
00:50:33,640 --> 00:50:35,830
you go to the resources page on my website,

1193
00:50:35,830 --> 00:50:38,470
you'll find lots of free downloads that can help you with

1194
00:50:38,470 --> 00:50:39,100
this effort.

1195
00:50:39,510 --> 00:50:41,550
Beautiful. Thank you so much.

1196
00:50:41,580 --> 00:50:43,590
I am thrilled that you had time to come on the

1197
00:50:43,600 --> 00:50:47,650
show, share all of this information with us and I think

1198
00:50:47,670 --> 00:50:48,540
gift biz listeners,

1199
00:50:48,540 --> 00:50:50,160
you're going to have to report back to us when you

1200
00:50:50,160 --> 00:50:51,450
start getting media placements.

1201
00:50:51,450 --> 00:50:52,230
We want to know.

1202
00:50:53,010 --> 00:50:53,910
That would be great.

1203
00:50:54,180 --> 00:50:54,810
Thanks again,

1204
00:50:54,810 --> 00:50:56,790
Amanda. Thank you so much.

1205
00:50:56,790 --> 00:51:05,780
So. So I'm usually pretty good at keeping secrets,

1206
00:51:05,870 --> 00:51:08,180
but I'm spilling the beans.

1207
00:51:08,240 --> 00:51:09,410
I can't help it.

1208
00:51:09,500 --> 00:51:10,550
I'm so excited.

1209
00:51:10,550 --> 00:51:13,980
I just want to tell you guys what I've been working

1210
00:51:13,980 --> 00:51:15,870
on over the last few months.

1211
00:51:16,170 --> 00:51:19,350
It's been a little bit of a secret project because I

1212
00:51:19,350 --> 00:51:21,990
wasn't sure exactly what the timing was going to look like

1213
00:51:21,990 --> 00:51:22,440
on it,

1214
00:51:22,530 --> 00:51:23,760
but I can't,

1215
00:51:23,760 --> 00:51:26,310
wait. I have to share with you my secret.

1216
00:51:26,750 --> 00:51:28,880
Many of you have been following me for a while.

1217
00:51:28,880 --> 00:51:31,820
Know that I wrote a book that came out last may.

1218
00:51:31,850 --> 00:51:33,410
It's called maker to master,

1219
00:51:33,580 --> 00:51:35,620
but that's not what this is about.

1220
00:51:35,620 --> 00:51:37,930
Although it spins off a similar concept.

1221
00:51:38,550 --> 00:51:40,710
When I was getting serious about writing that book,

1222
00:51:40,740 --> 00:51:44,640
there were actually two books that I had in my mind.

1223
00:51:44,910 --> 00:51:48,180
One was maker to master and that truth be told was

1224
00:51:48,420 --> 00:51:49,800
the harder one to do,

1225
00:51:49,970 --> 00:51:54,200
but I also was really interested in writing a book that

1226
00:51:54,260 --> 00:51:59,030
was an inspirational book kind of inspiration a day.

1227
00:51:59,090 --> 00:52:03,110
I know you've seen those out there where it's 365 inspiring

1228
00:52:03,140 --> 00:52:05,120
thoughts for your year or something like that.

1229
00:52:05,450 --> 00:52:09,890
I think very often we get defeated by our own self-talk

1230
00:52:10,100 --> 00:52:16,100
and we also sway away from core solid business growth values

1231
00:52:16,280 --> 00:52:20,740
because there's a new social media site that it's available or

1232
00:52:20,800 --> 00:52:24,610
other things come up that take our mind off of the

1233
00:52:24,610 --> 00:52:27,490
really important things that we need to grow our business.

1234
00:52:28,030 --> 00:52:29,620
As things happen.

1235
00:52:29,710 --> 00:52:34,570
My idea continued to evolve and I came up with the

1236
00:52:34,570 --> 00:52:40,330
idea of instead of doing a 365 inspiring tips type book,

1237
00:52:40,660 --> 00:52:45,100
it would be way more helpful for you if it was

1238
00:52:45,100 --> 00:52:49,420
included in some type of a planner so that every day

1239
00:52:49,420 --> 00:52:51,130
when you're planning out your day,

1240
00:52:51,280 --> 00:52:53,140
you'd also then see a tip.

1241
00:52:53,500 --> 00:52:55,480
If I look at how I work with things,

1242
00:52:55,510 --> 00:52:57,550
I don't know if I would have a book on the

1243
00:52:57,550 --> 00:53:00,940
side of my desk and every day look at one day's

1244
00:53:00,940 --> 00:53:02,620
inspiration and then other days,

1245
00:53:02,740 --> 00:53:05,980
inspiration, way better to have everything in one place.

1246
00:53:06,790 --> 00:53:09,850
Consequently, I have created a planner.

1247
00:53:09,970 --> 00:53:15,220
It's called inspired a daily planner specifically for you,

1248
00:53:15,730 --> 00:53:18,070
our wonderful community of gifters,

1249
00:53:18,100 --> 00:53:20,500
bakers, crafters and makers.

1250
00:53:21,040 --> 00:53:23,170
I'll be sharing more in the upcoming days,

1251
00:53:23,230 --> 00:53:25,560
but let me give you a few highlights here.

1252
00:53:25,860 --> 00:53:28,320
One of the cool things about this planner is you can

1253
00:53:28,320 --> 00:53:30,420
start any month of the year.

1254
00:53:31,020 --> 00:53:32,220
Have you ever been like me?

1255
00:53:32,220 --> 00:53:35,610
Where all of a sudden in may you decide I want

1256
00:53:35,610 --> 00:53:36,840
to start doing things different.

1257
00:53:36,900 --> 00:53:39,090
I want to get myself really organized,

1258
00:53:39,180 --> 00:53:41,880
but then you go to find a planner and they either

1259
00:53:41,880 --> 00:53:45,450
start in September going into the next year or you have

1260
00:53:45,450 --> 00:53:47,790
to buy a year and all the prior months of the

1261
00:53:47,790 --> 00:53:51,810
year are useless for you because you're already in may with

1262
00:53:51,810 --> 00:53:52,320
this planner.

1263
00:53:52,320 --> 00:53:53,820
You can start any time.

1264
00:53:54,300 --> 00:53:57,150
If you're listening to this announcement in January,

1265
00:53:57,330 --> 00:53:58,980
you can start it right away.

1266
00:53:59,160 --> 00:54:00,570
If you're hearing this in may,

1267
00:54:00,780 --> 00:54:03,120
you can use this planner starting in may.

1268
00:54:03,690 --> 00:54:06,510
It has monthly and daily layout,

1269
00:54:06,570 --> 00:54:10,740
so you'll be able to keep yourself really organized and special

1270
00:54:10,830 --> 00:54:12,660
life enhancing sections.

1271
00:54:13,140 --> 00:54:17,160
More on that later also includes what I've been talking about

1272
00:54:17,190 --> 00:54:20,310
earlier and the reason I changed this from a book to

1273
00:54:20,310 --> 00:54:24,030
a planner and that is daily inspiration.

1274
00:54:24,300 --> 00:54:26,040
Things that you need to be telling yourself,

1275
00:54:26,100 --> 00:54:29,850
affirmations to get in the right mindset as the owner of

1276
00:54:29,850 --> 00:54:30,630
your business.

1277
00:54:31,080 --> 00:54:33,570
Also, business tips and ideas.

1278
00:54:33,780 --> 00:54:35,370
Some of them you're going to read and you're like,

1279
00:54:35,370 --> 00:54:36,240
yep, got it,

1280
00:54:36,300 --> 00:54:40,590
it's covered and then others might give you some pause ideas

1281
00:54:40,590 --> 00:54:44,100
of things you might want to implement into your business to

1282
00:54:44,100 --> 00:54:48,240
further either solidify or grow what you already have going.

1283
00:54:48,870 --> 00:54:51,330
That's all I'm going to share with you right now,

1284
00:54:51,420 --> 00:54:54,630
but I will tell you that we are just weeks away

1285
00:54:54,660 --> 00:54:57,030
from getting this out to you.

1286
00:54:57,450 --> 00:55:00,360
I'm going to do a limited first run and if you

1287
00:55:00,360 --> 00:55:02,550
want to be one of the first ones to know when

1288
00:55:02,550 --> 00:55:03,420
it's available,

1289
00:55:03,600 --> 00:55:07,620
jump over to give biz unwrapped.com

1290
00:55:07,920 --> 00:55:11,640
forward slash add me and you'll get an email when the

1291
00:55:11,640 --> 00:55:12,570
planner is ready.

1292
00:55:13,140 --> 00:55:16,680
That link again is gift biz unwrapped.com

1293
00:55:17,040 --> 00:55:21,150
forward slash add me there is no time like the present

1294
00:55:21,180 --> 00:55:24,810
to take the next step on solidifying the dream you have

1295
00:55:24,810 --> 00:55:25,830
for your business.

1296
00:55:26,280 --> 00:55:30,360
The new inspired planner could be just the ticket to making

1297
00:55:30,360 --> 00:55:33,670
sure that that actually happens for you this year.

1298
00:55:35,650 --> 00:55:38,740
Thanks again for joining me today and I want to make

1299
00:55:38,740 --> 00:55:42,670
sure that you subscribe to the show because you do not

1300
00:55:42,670 --> 00:55:45,130
want to miss what I have coming in your way next

1301
00:55:45,130 --> 00:55:49,930
week to little bit of Self reflection for you.

1302
00:55:50,320 --> 00:55:53,560
You might walk away learning a little bit more about yourself,

1303
00:55:53,860 --> 00:55:56,590
feeling really good about some of the things that you're doing

1304
00:55:56,590 --> 00:56:01,210
for your business and understanding why some other things you do

1305
00:56:01,630 --> 00:56:03,010
are just so uncomfortable,

1306
00:56:03,040 --> 00:56:07,120
they don't feel like a really good fit and then what

1307
00:56:07,120 --> 00:56:08,020
to do about that.

1308
00:56:08,710 --> 00:56:10,270
Have I peaked your curiosity?

1309
00:56:10,640 --> 00:56:12,410
I found this really,

1310
00:56:12,440 --> 00:56:17,060
really helpful to me and interesting just to understand myself better

1311
00:56:17,060 --> 00:56:19,790
and why react to things in business that I do and

1312
00:56:19,790 --> 00:56:23,660
that's all coming your way next week on gift biz unwrapped.

1313
00:56:23,840 --> 00:56:24,830
I'll see you then.