Sarah:

SEGMENT GAP

Sarah:

Hello.

Sarah:

Welcome back another great episode.

Sarah:

My name is Sarah Karakaian.

Annette:

I am Annette Grant, and together we are--

Both Annette & Sarah:

Thanks for Visiting.

Sarah:

All right, let's kick off the show like we do every week, that's

Sarah:

sharing one of you, our amazing listeners and viewers who are using our

Sarah:

hashtag on Instagram #STRShareSunday.

Sarah:

If you're using the tag, we will find you and we will share you here in the pod.

Sarah:

Annette, who we sharing this week?

Annette:

This week we are sharing @the_sopris_view_house.

Annette:

The Sopris View House.

Annette:

And yes, I say the because I went to the Ohio State University,

Annette:

but back to this STR share.

Annette:

The thing that I want to say about this home, it is in Carbondale, Colorado,

Annette:

so it is between Aspen and Snowmass.

Annette:

And these views, I have not seen a listing recently with these amazing views, and

Annette:

what I love is they are highlighting them again and again on their Instagram.

Annette:

And I want to applaud that because I think sometimes we get

Annette:

nervous that we are showing the same thing over and over again.

Annette:

Listen, if that is the reason, show them.

Annette:

Show the people what they want.

Annette:

Show the people why they need to stay.

Annette:

I kept scrolling through because I was like, I want to wake up.

Annette:

I want to drink coffee there.

Annette:

I want to set out on the deck and watch the stars.

Annette:

I want to read a book and look at this view.

Annette:

The view alone was enticing me to stay at their property.

Annette:

So find that thing, let it shine.

Annette:

Rinse and repeat.

Annette:

Let people know what's special about your property, and don't be scared

Annette:

to show it off over and over again.

Annette:

It truly is-- these views are amazing, and if that's what someone

Annette:

is craving, what they're looking for, they're definitely showcasing it.

Annette:

And the one other thing I want to share is I loved it.

Annette:

They started when they were starting to build this home, and so I was invested.

Annette:

I was like, oh my gosh, they're putting up the walls.

Annette:

She thought they were going to make it by the holidays.

Annette:

They didn't make it by the holidays.

Annette:

Shocker, because that's how it goes.

Sarah:

They never do.

Annette:

Um, it was like, oh, it so cute.

Annette:

She thinks they're going to open by the holidays.

Annette:

But sharing their story like that, it was fun to see it from the bones

Annette:

all the way to moving to decor.

Annette:

And so well done on starting immediately when they broke ground and to showing

Annette:

the final deck with the amazing view.

Annette:

So check them out, give them some love, and use our hashtag STR ShareSunday.

Sarah:

All right.

Sarah:

Let's get into this show.

Sarah:

We have a new format, a little bit, listeners, where we've

Sarah:

already recorded the episode.

Sarah:

This way we can invite you into little fomo.

Annette:

Give you some of the good, the juice juice, the

Annette:

juicy goodness that came out.

Sarah:

What was your favorite feedback from this convo, Annette?

Annette:

This was like a PhD-like session in partnerships and very,

Annette:

very transparent on creating deals with partners and what they look like.

Annette:

And our guest has over 17 different partners, so I think they know a

Annette:

thing or three, and they were very, very open and honest about that.

Annette:

And some things they would never, yes, I used the word never, do again.

Sarah:

All right.

Sarah:

On today's show we have Tony and Sara Robinson.

Sarah:

They are a husband and wife team known as The Real Estate Robinsons.

Sarah:

How adorable is that?

Sarah:

They scaled from 0 to 30 properties-- don't worry, we will dig into how they

Sarah:

did that, in less than three years, and they've shared their journey on

Sarah:

their YouTube channel appropriately called The Real Estate Robinsons.

Sarah:

There's so much more about this couple that we need to share with you if

Sarah:

you haven't already heard of them.

Sarah:

So with that, Tony, Sara, welcome to the show.

Tony:

Yeah.

Tony:

Thank you, ladies, so much for having us.

Tony:

I mean, I just got to say, this is such a full circle moment for me, and I've

Tony:

shared this with you guys off air, but when we were getting started, there

Tony:

just wasn't a lot of content out there about investing in short-term rentals.

Tony:

And your podcast was one of the first podcasts that I ever listened

Tony:

to as we got our bearings about becoming short-term rental folks.

Tony:

So thank you both for everything you've done for the community.

Tony:

Thank you for what you've done for me and Sara, we appreciate you guys a ton.

Annette:

I have to ask, have you left us a review?

Annette:

I haven't seen a review come through from The Real Estate Robinsons.

Tony:

I got to go back and do that.

Annette:

And listeners, follow the Real Estate Robinsons

Annette:

lead and leave us a review.

Annette:

Shameless plug.

Tony:

To be fair, I don't think I've left them for my own podcast yet either.

Tony:

And I don't think Sara has.

Annette:

We'll leave you one.

Annette:

You leave us one.

Annette:

That's how it works.

Tony:

There you go.

Annette:

Okay.

Annette:

All of our listeners know how important reviews are from everyone everywhere.

Sarah:

She'll never stop the girl in marketing ever, which I appreciate.

Sarah:

Tony, Sara, there is so much to unpack individually, together,

Sarah:

so why don't we start where your journey started separately and

Sarah:

then how you brought them together.

Sarah:

So you let us know who should start that off, Tony, Sara, and then we'll

Sarah:

bring it into where we are today.

Tony:

It's hard to start it separately because Sara and I, we're 32 right now.

Tony:

We've been dating since we were 17.

Tony:

So there really isn't much of a separate.

Sara:

You always say that.

Sara:

It was 16.

Sara:

We've been dating since we were 16.

Tony:

Go for it.

Tony:

16, excuse me.

Sarah:

That year, it's a vital year.

Sarah:

I feel you, Sara.

Sara:

Yes.

Sara:

Very critical.

Sara:

It was very heart-wrenching for me.

Sara:

That's when he broke the news that he got another girl pregnant.

Sara:

So it was very life-changing for me.

Sara:

So 16.

Tony:

Yeah.

Tony:

So there's a lot to unpack

Tony:

there.

Tony:

That's the,

Annette:

um, after show.

Annette:

We'll do--

Sara:

Podcast.

Sara:

Yes.

Tony:

Yeah.

Tony:

Our high school--

Sarah:

So good.

Tony:

Years were a reality TV show.

Tony:

Um, but yeah, I mean, our whole adult life we've been together.

Tony:

Um, so there really isn't much separate, but what got us started on this journey,

Tony:

we always had entrepreneurial ambitions, especially me, and once we had climbed

Tony:

the corporate ladder to a certain point and we had enough capital to actually

Tony:

start investing in real estate, we pulled the trigger and we started off doing

Tony:

long-term rentals like so many folks do.

Tony:

But at the time I had a pretty healthy six-figure salary at a job.

Tony:

And that first short-term rental, we were making a 100 bucks a month in cash flow.

Tony:

And I was like, this is going to take forever.

Tony:

No way that this is going to help me achieve what I want to do.

Tony:

So we made the transition to short-term in 2020, and then it took off from there.

Sara:

Well, I feel like we do have different stories.

Sara:

You kept saying we, but we had very different, um, journeys in our 20s.

Sara:

So we both went to college, majored in different areas, and right out

Sara:

of college, Tony just took off.

Sara:

His career in the corporate world, he just excelled.

Sara:

It was like a rocket ship took off, and I was there watching my

Sara:

partner do so amazing in life.

Sara:

And I was like, oh my God, what the hell?

Sara:

Why am I not excelling at the same speed as him?

Sara:

So this went on for a few years, and then he started to get into

Sara:

investing, and then he himself invested in long-term rentals, and that was

Sara:

around the time when we got engaged.

Sara:

We're thinking about buying our own primary residents.

Sara:

So then that discussion started to become more of a team discussion.

Sara:

That is when I just took a step back and looked at what I was doing,

Sara:

and I felt like I wasn't bringing enough value to this couple ship.

Sara:

So I was like, I need to do something more with myself.

Sara:

What can I do?

Sara:

And he decided to make the transition into short-term rentals at that point,

Sara:

because I wasn't excited with a $100 he was bringing home with the long-term

Sara:

rentals, and he was like, you are not happy with your current situation at work.

Tony:

Which she was super unhappy at her job.

Tony:

And she had changed jobs a few times, and every time it was like she was in

Tony:

this toxic culture, and I was like, babe, you don't need to do that.

Tony:

We can build our own thing.

Sara:

Right.

Sara:

I wasn't interested in long-term rentals, but then when he mentioned

Sara:

the shift over to short-term rentals, I was like, I know Airbnbs.

Sara:

I know short-term rentals.

Sara:

I know guest experiences.

Sara:

Um, I come from the event space, so it just felt really

Sara:

good for me to dive into this.

Sara:

So that was that.

Sara:

And he hit send on my resignation email, and I think that is when

Sara:

both of our worlds came together.

Sara:

Yeah.

Annette:

Do you two still have any long-term rentals at all?

Annette:

You completely-- bye.

Annette:

Closed the chapter there?

Annette:

Okay.

Annette:

Just interest.

Tony:

We didn't have that many.

Tony:

We had four.

Tony:

We had purchased four over the course of a year, and then when we

Tony:

transitioned to short-term, we sold them all off in that following year.

Annette:

Okay.

Annette:

And then let's let our listeners-- Sarah, and I know this, but we

Annette:

know that your primary residence is in California, correct?

Annette:

Still.

Annette:

And were those long-term rentals in California also?

Tony:

No.

Tony:

We started investing remotely.

Tony:

So we purchased all of our long-terms in, uh, Louisiana.

Tony:

So Shreveport, Louisiana, third biggest city in Louisiana, most folks don't

Tony:

know about it, but actually had some family that lived out there, and that's

Tony:

what introduced them to the market.

Tony:

And houses were inexpensive, got some really good debt, but yeah, we

Tony:

were managing remotely from there.

Annette:

Okay.

Annette:

And then where was the first short-term rental?

Annette:

Did you buy it on your own?

Annette:

Was it just an impulse buy, or did you really start to study the markets?

Annette:

Because I know, Tony, you're a numbers guy, and if we didn't say in

Annette:

the beginning, he hosts a podcast on BiggerPockets, it's Rookie Real Estate.

Annette:

And I know that you always go over the numbers.

Annette:

So talk to us about that first property.

Annette:

What numbers were you crunching?

Annette:

What year was it?

Annette:

Give us the

Annette:

details there.

Annette:

It's such

Tony:

an ironic thing because we actually did zero analysis for

Tony:

that first short-term rental.

Tony:

It was 2020, and after I'd said long-term rentals isn't for me, my goal

Tony:

was to get into apartment syndication.

Tony:

But as someone who only had four long-term rentals, COVID had just

Tony:

happened, people just weren't taking a first-time syndicator with very

Tony:

little experience very seriously.

Tony:

So we were sitting on some capital.

Tony:

I had a business partner who was Sara's cousin actually, and he and

Tony:

I were the ones who were trying to do the apartment syndication thing.

Tony:

And we were just-- it felt like we were banging our head against a wall.

Tony:

We were looking in Arizona.

Tony:

We were looking in Kentucky.

Tony:

We were looking at all these different markets, trying to get our inroads,

Tony:

and we just couldn't make any progress.

Tony:

Every deal that got sent to us was the worst deal you could possibly think of.

Tony:

So as we're on the sidelines in the syndication space, we have a friend,

Tony:

uh, Alex Sabio, who I think you guys know as well, Alex bought a cabin

Tony:

in the Smoky Mountains of Tennessee.

Tony:

He came to me and Sara's cousin and said, hey, I know you guys are thinking about

Tony:

this apartment syndication thing, but I just bought this cabin in Tennessee

Tony:

and I think I'm going to crush it.

Tony:

I'd never even heard of the Smoky Mountains before.

Tony:

I didn't know where it was on the map.

Tony:

I didn't know what there was to do out there, but I trusted Alex, and he's

Tony:

another guy that's really big into the numbers, and when he said that he was

Tony:

confident in what his cabin was going to do, we just followed him there.

Tony:

We found an amazing property right off the strip of the parkway in Tennessee.

Tony:

Bought it site unseen, and we didn't visit that property until

Tony:

the week that we took it live.

Sarah:

Okay.

Sarah:

I have so questions.

Annette:

I know.

Annette:

No, this is high risk.

Annette:

I like it.

Sarah:

I'm here for that.

Sarah:

Sara, what did you think when Tony was like, hey, I got this property

Sarah:

site unseen, I'm going to buy it because Alex said it's fine.

Sara:

Well, he had been doing that already in Louisiana, so I

Sara:

was like, girl, what the hell is Shreveport, Louisiana, first of all?

Sara:

I didn't even know what that was.

Sara:

So I just know him as a person and know that he does his due diligence first.

Sara:

He would never put us in a financial risk.

Sara:

I know he's this high-risk taker, but I know he's not doing it in a

Sara:

way that'll jeopardize ourselves.

Sara:

So I trust him completely.

Tony:

And I just want to comment on that because we get so many people who come

Tony:

to us as a husband and wife duo and say, Tony, how do you get your spouse on board?

Tony:

How did you get Sara to get along with this?

Tony:

And honestly, it's what she just said where she says

Tony:

that I trust him completely.

Tony:

And that's not something that I can put into someone else's

Tony:

marriage, is that trust.

Tony:

And I think if that's not there, you got to ask yourself, well, why doesn't your

Tony:

spouse trust you when you say that you want to become a real estate investor?

Tony:

Has there been maybe a history of you committing to things and not following

Tony:

through, then now when you say, hey, I want to take our life savings and

Tony:

put it into real estate, that they don't feel that that's a good move?

Tony:

So that's an important part of what makes us successful.

Sara:

Adorable.

Sara:

Isn't he adorable you guys?

Annette:

I love that you're offering that to the listeners because you just said it.

Annette:

You can't infuse that trust.

Annette:

That's something that you can listen to all the podcasts, you can read all the

Annette:

books, you can even have all the money, but if the partner doesn't trust you-- and

Annette:

I will say this, I don't have a partner but I trust my business partners, and I

Annette:

trust the people that I do invest with.

Annette:

So that is something that, Sarah and I talk about this all the time,

Annette:

there are certain things that you cannot put into a spreadsheet.

Annette:

And I think that's something that Sarah, and us from the outside of

Annette:

you, we see that in your relationship.

Annette:

And I can tell that's been really the main ingredient.

Annette:

If people are like, what's the secret sauce?

Annette:

I can say that that secret sauce, the trust between you two, it's very

Annette:

apparent in any of our transactions and being in person with you,

Annette:

online, and what you offer everyone in the short-term rental community.

Annette:

So, uh, listeners, two things.

Annette:

Uh, make sure you trust your partner.

Annette:

And yes, I said I don't have a partner, so if anybody knows anybody

Annette:

good, you can send us the DMs.

Annette:

Yes, Sarah.

Annette:

Sarah gets--

Sarah:

Oh my God.

Sarah:

This is an open invitation to--

Annette:

It's a funnel.

Annette:

I'm doing a top of a funnel ad here.

Sarah:

That is my dream.

Sarah:

Yes.

Annette:

But how many people ask you that though, Tony.

Annette:

It sounds like it's a common question in your DMs and that

Annette:

you get asked on the show.

Tony:

All the time.

Tony:

I think for a lot of married couples, especially if one of them

Tony:

is drinking the Kool-Aid of becoming a real estate investor, there's this

Tony:

desire to do it with your spouse.

Tony:

So that question comes up anytime I'm somewhere in-person.

Tony:

I can't count how many DMs I have.

Tony:

So it is something that comes up quite a bit.

Sara:

But even the husbands or wives come up to me and ask me, what was it for you?

Sara:

What was that light bulb that went off in your brain?

Sara:

Yeah, I know Tony mentioned you guys, that he listened to

Sara:

podcasts and read all the books.

Sara:

For me, I'm not that person.

Sara:

I'm not a podcast, book consumer, but what I am is a people person.

Sara:

So that light bulb didn't really go off, for me personally, until he took me to

Sara:

in-person events, free meetups, these, um, short-term rental events, and meeting

Sara:

people like you guys, and Alex Sabio, and other people that were regular humans.

Sara:

I always thought people that invested were these wizard geniuses with a

Sara:

ton of money that came from money.

Sara:

And you have to be so smart, and just being in a room with people

Sara:

that looked like me, talked like me, and had stories of trial and error

Sara:

and success was so relatable to me, and I was like, I can do this too.

Sara:

We can do this.

Annette:

I love that.

Annette:

He met you where you were like, let's go hang out.

Annette:

Let's make it a date night.

Annette:

Let's go to a meetup and hang out with other people.

Annette:

Because then I think that's how people are easier, or the influence shines

Annette:

through when it's more of an infusion and woven instead of ram down your throat.

Annette:

I want to do this, and this is why.

Annette:

It's like when you can hear the whispers all around you and see the social

Annette:

proof, it's much more helpful, like you said, in a very realistic setting.

Annette:

So love that.

Sarah:

And how wonderful is that whole self-reflection thing, Sara?

Sarah:

I know for a while I had another career before real estate, and knowing that I

Sarah:

wanted to get out of that career and not knowing where I wanted to go, because

Sarah:

it's like once you know who you are and what you're good at, you need to lean

Sarah:

into that, not what you're not good at.

Sarah:

You need to find people to help you with what you're not good at.

Sarah:

That whole who not how situation.

Sarah:

So that's so wonderful, Sara.

Sarah:

Do you think you-- so it was Tony who helped you see who you were

Sarah:

outside of your role as an employee?

Sara:

Yeah, it was Tony.

Sara:

And then I think even once I realized that and I was completely into diving in

Sara:

full throttle into this real estate space, into our short-term rental business, I

Sara:

still had that moment of like, oh my God, but I don't know how to analyze deals.

Sara:

I don't know how to find the best market.

Sara:

And I was beating myself up for not knowing all the things

Sara:

that Tony was really good at.

Sara:

And he had to remind me again saying, babe, we're a duo here.

Sara:

What I'm good at, you don't need to also be good at.

Sara:

What you are good at is why I asked you to do this with me.

Sara:

I'm not good at that.

Sara:

So I understood that we complement each other really well, and that's why

Sara:

we have a really good team together.

Sara:

And yeah, for those of you guys listening, you don't have to know everything.

Sara:

If you have a partner, whether it's a spouse or just a business

Sara:

partner, if that other person excels in another area, let them run

Sara:

with that and completely own that.

Sara:

Don't beat yourself up for not knowing those skills as well.

Sarah:

You're giving so many people permission, Sara, to be themselves,

Sarah:

lean into who they are, figure out what puzzle piece that fits into their grander

Sarah:

scheme, and then find the people who can help them with the other puzzle pieces.

Sarah:

So thanks for doing that.

Sarah:

You actually did that too, Sara, on stage at Level Up Your Listing Summit

Sarah:

this past-- when were we there?

Sarah:

February?

Sarah:

March?

Sarah:

And you said that from stage.

Sarah:

You're like, Tony does the-- this is Tony's role.

Sarah:

I do this.

Sarah:

And it was so refreshing to hear someone just say that, not trying to be this

Sarah:

person who does all the things, and knows all the things, and is a one-person show.

Sarah:

So I remember that from that conference and you saying that, and I loved it.

Sarah:

You're going to help so many people achieve what they want to achieve because

Sarah:

you're giving them permission to do that.

Sarah:

Not that they need the permission, but we all like to have a leader to board with.

Sara:

Yeah.

Sara:

I feel like a lot of us in this space, we feel like imposter syndrome.

Sara:

You see big people that are-- I get intimidated by you guys or Avery Carl,

Sara:

women that are just badasses on their own.

Sara:

And I'm just like, I can't be that.

Sara:

And I'm like, I don't know how to do that stuff, but I'm my own badass in my own.

Annette:

Yes.

Annette:

Absolutely.

Sara:

I feel like that is a reminder that we all need to hype ourselves up.

Sarah:

A 100%.

Annette:

We're your hype girls.

Sarah:

Yeah.

Sarah:

We are your hype girls, Sara, because-- yeah, you are really great at engaging.

Sarah:

The minute we met you, we immediately felt like your best friend.

Sarah:

And ask Annette, I don't trust anyone ever.

Sarah:

So you were just immediately warm, and welcoming, and open, and I

Sarah:

knew that I could be friends with you, and that is such a superpower.

Sarah:

So you know that now, and I'll tell you again.

Sarah:

You guys scaled from 0 to 30 properties in three years

Sarah:

during/after a global pandemic.

Sarah:

I mean, how?

Sarah:

Who?

Annette:

Well, as we're talking about that, did you get bit by the bug at

Annette:

the Smoky Mountains, not a tick, but the bug, this short-term rental bug,

Annette:

did it just bite you immediately?

Sara:

This bug, especially for me, you guys, I was just down afterwards.

Sara:

My eyes, I'll never forget that weekend we took that property live.

Sara:

We were like-- I was shocked.

Sara:

I was like, hell yes, I am in.

Sara:

We are doing this.

Sara:

Delete my resume.

Sara:

I'm never going on LinkedIn again.

Tony:

It was such an eye-opening experience because we went from these

Tony:

long-term rentals that were making a couple hundred bucks a month, and our

Tony:

first short-term rental, so that cabin that we bought site unseen, in the

Tony:

first 12 months that we owned it, we did a little over $150,000 in revenue.

Tony:

I think it was 157.

Tony:

We profited $84,000 that first 12 months that we--

Tony:

And we only spent $65,000 down payment, closing costs, and

Tony:

furnishings, all in at 65k.

Tony:

And we profited over 80.

Tony:

So when we saw that, we were like, okay, this is a strategy

Tony:

that we need to go into.

Tony:

Now, obviously, 2020, 2021 was a big boom year in a lot of these

Tony:

vacation markets, and we did 136 in 2022 with that same cabin.

Tony:

So it came down a little bit, but we were still at a 90 plus percent cash-on-cash

Tony:

return even after we came back down.

Tony:

So it was like a drug almost.

Sara:

Yeah.

Annette:

Okay.

Annette:

That first house, did you end up buying that with the cousin

Annette:

or was it just you and Sarah?

Annette:

Was place number one with a partner?

Tony:

Yeah.

Tony:

So I'll give you the structure of how our business is set up.

Tony:

So me, Sara, and her cousin, his name's Omid, O-M-I-D.

Tony:

The three of us make up our core business, and all of our short-term rental

Tony:

dealings, we've done together so far.

Tony:

So we bought that first cabin in Tennessee with just three of us.

Tony:

About a month later, we bought our first one in Joshua Tree.

Tony:

And then, I think a month after that one, we bought our second one in Joshua Tree.

Tony:

So by fall of 2020, we had three short-term rentals in

Tony:

the span of a few months.

Tony:

Andit was just with capital we had saved up from our jobs

Tony:

and things that we were doing.

Tony:

And I got a loan in my name, he got one in his name, and then I

Tony:

think his wife got one in her name.

Tony:

So we were just using whatever we could to get the best rates.

Tony:

But then after that third property, we hadn't even set it up yet, two days

Tony:

before Christmas, 2020, I got a call from my job telling me that I'm fired.

Tony:

We had started this short-term rental.

Sara:

I had left my job to do this.

Tony:

Sarah left her job.

Sarah:

I didn't know this.

Annette:

I didn't know you got canned.

Annette:

I got canned too.

Tony:

I got canned two days before Christmas, 2020.

Tony:

So after that happened, this high six-figure salary goes away.

Tony:

My ability to get approved for additional mortgages goes away.

Tony:

The cash that we do have saved up, it was supposed to go towards buying more real

Tony:

estate, now this is our nest egg now.

Tony:

This is our safety net to hold this over.

Tony:

Um, so we had to rethink our strategy in terms of how are we going to

Tony:

continue to scale if Tony doesn't have capital and Tony doesn't have

Tony:

the ability to approve for a mortgage?

Tony:

So at that point, we had already been building our track record in the

Tony:

community of real estate investors, and we decided to lean into that and to

Tony:

leverage the network that we had built to find other investors to fund the

Tony:

majority of our purchases moving forward.

Tony:

So I lost my job.

Tony:

We had three properties.

Tony:

Over the next 12 months, we added another 13.

Tony:

We finished that following year with 15 or 16 properties, I think,

Tony:

at the end of that next year.

Tony:

And all of that was funded through other investors that we had connected

Tony:

with that funded our purchases.

Tony:

AD MARKER

Annette:

Okay.

Annette:

If you can give us some visibility, is each home one other partner?

Annette:

Is it a multitude of partners?

Annette:

And how does that work out?

Tony:

Yeah.

Tony:

Majority are just one person.

Tony:

We have two properties where it's like a collective of people.

Tony:

Um, but we like to deal with one person just because it's

Tony:

easier that way, honestly.

Tony:

And even for the ones where there's multiple partners,

Tony:

we only talk to one person.

Tony:

That was a requirement for us.

Annette:

Ooh.

Annette:

I like that.

Tony:

And every time we do a partnership, we uncover something that

Tony:

we need to change for the next one.

Tony:

And the way that we've structured-- and I'm sure it's the same for you.

Tony:

For y'all is co-hosting.

Tony:

Every time you bring on a new client, you identify something like,

Tony:

we're never going to do that again.

Sara:

Yeah.

Annette:

Okay, we have to pause though, because let's make this super juicy.

Annette:

Can you give us three, or whatever you feel most important, someone that's

Annette:

listening, what is something you would never ever do again in a partnership?

Tony:

I would never rehab a property with a partner.

Tony:

That was the situation.

Tony:

And I love these partners, and they're fantastic people, but I think it

Tony:

was too many cooks in the kitchen.

Annette:

Okay.

Tony:

And it was me, Sarah, and Omid, so it's already three of us on

Tony:

our side, and then these partners, uh, there were four of them.

Tony:

It was two couples, two husbands and wives, and two of them, it was their

Tony:

first real estate investment ever.

Tony:

So when you go into a full rehab, there's just so many opinions that go into that.

Tony:

And we had set that project up.

Tony:

We found the deal.

Tony:

We analyzed it, and the goal was that we would manage that rehab, and then we

Tony:

would manage that property long-term.

Tony:

They brought the capital, and we'd split everything down the middle.

Tony:

So it'd be a 50/50 split.

Tony:

So we have 50% equity in this property that we put up no capital in, and is

Tony:

a great deal for us, but once we got to the end of the rehab, I had to sit

Tony:

down, and that whole experience made me feel like an employee again, because I

Tony:

felt like I was answering to these four people instead of us being a partnership.

Tony:

So I sat down with Sarah and Omid and I said, look guys, I know that we just

Tony:

spent four months managing this rehab--

Sara:

I was like, what?

Tony:

I don't think I want to continue this partnership.

Tony:

And I told them, I was like, hey guys, we'll help you get set up.

Tony:

We'll create the listing.

Tony:

We'll get all your software and everything set up, but once we get you off and

Tony:

rolling, we're going to walk away.

Tony:

We don't need any compensation.

Tony:

We don't need any equity.

Tony:

You take the property, and you make it happen.

Tony:

But it's that process of trying to manage a rehab with that partner, it

Tony:

was more than what we wanted to do.

Sara:

I would say, for you guys listening, if you clearly state in the agreement

Sara:

what those decision-making moments look like-- we didn't list anything

Sara:

out, so it was just a free for all.

Sara:

All seven of us had opinions and that just created a lot of chaos.

Sara:

So if you do want to rehab with a partner, I would just clearly outline its someone

Sara:

from your team and someone from their team, or however you want to set it up.

Sara:

But I think that is where we messed up is that we didn't outline where the

Sara:

opinions on all of the small things like, what kind of knobs, what kind of tile.

Sara:

Yeah.

Sara:

That created a lot of headache.

Annette:

Oh.

Annette:

So you pivoted.

Sarah:

You fired fast.

Annette:

Like boom, move on.

Annette:

Close door.

Annette:

Open more.

Annette:

Clearly, opened a lot more.

Annette:

Okay.

Annette:

That was juicy.

Annette:

Can you give us one or two others?

Annette:

Never again.

Tony:

I think, uh, another big one is, and this leads into what Sara said, is

Tony:

just being exceptionally clear upfront about the division of responsibilities.

Tony:

So if we enter into a partnership with someone, what are the duties that

Tony:

we're going to take care of that we do not need to consult that person on?

Tony:

Uh, and then what are the things that if it's a major thing that we

Tony:

do need to consult with them on?

Tony:

And when we first started, we didn't have that clearly defined.

Tony:

And as we went through that process, we started to say, okay, we're not

Tony:

going to ask them what they think about the mural that we're painting at the

Tony:

property because that's a design step.

Tony:

That's something that Sara's really good at.

Tony:

We don't need the partner's insight on how we're going to design the property.

Tony:

Um, so just little things like that.

Tony:

So now the only time you really need to reach out to the partner is if there's

Tony:

a major capital expense, so like if we need to, uh, I don't know, replace a

Tony:

roof or HVAC system goes out, something like that, we're consulting with them.

Tony:

But anything that's daily operational task, we have full control, full

Tony:

say over what that looks like.

Annette:

Love it.

Annette:

Thank you for sharing that because that's hours, months, and years of

Annette:

lessons boiled down into a seven-minute--

Sarah:

Listeners, you're welcome.

Annette:

I didn't mention how many headaches and probably there might

Annette:

have been some words exchanged between a few people or both of you.

Annette:

Next question is, the deals with your partners, what does the

Annette:

structure look like as far as how often you're being paid out?

Annette:

What are the returns?

Annette:

Is there an idea?

Annette:

Is it quarterly?

Annette:

Is it monthly?

Annette:

Is it yearly?

Annette:

Is it, hey, we'll just work on this together?

Annette:

Do you have a system down there?

Annette:

Are they all different?

Tony:

Totally.

Tony:

So in terms of the structure, we have a few different

Tony:

structures that we've leveraged.

Tony:

When we first started, that very first partnership, it was a 75/25 split.

Tony:

So our partner put up 75% of the capital.

Tony:

We put up 25% of the capital.

Tony:

They kept 75% of the equity.

Tony:

We kept 25%, but then we also got a 15% management fee for

Tony:

doing the work on a daily basis.

Tony:

And we tried that model out for a little bit, and then we just

Tony:

went to a straight equity split.

Tony:

So partners are going to bring all the capital, they're going to carry the debt.

Tony:

We're going to split it down the middle.

Tony:

So partner gets 50%.

Tony:

We get 50%.

Tony:

And I'd say the majority of our partnerships are on

Tony:

that structure right now.

Tony:

And it's just been the simplest.

Tony:

So we don't take management fees, but we get that equity both in terms

Tony:

of equity growth on the property, and then we also get it in terms

Tony:

of cash flow on a regular basis.

Annette:

Nice.

Annette:

And then I have to ask, because listeners, this is the most

Annette:

important thing on the deal.

Annette:

What's your exit strategy on these?

Annette:

If it's time for a property to sell, or one of the partners needs

Annette:

to exit, what's that look like?

Annette:

Do you have first right of refusal?

Annette:

Is it you just both have to vote on it?

Annette:

What does that-- has that happened yet, and what does that look like?

Tony:

Yeah, it hasn't happened yet.

Tony:

And when we talk about iterating what that agreement with our partners

Tony:

looks like, it was something that we started to get concerned about.

Tony:

It's just like, hey, what happens if we get into a partnership with someone

Tony:

that maybe they seem good on day 1, but on day 365 they're someone different?

Tony:

Or what happens if they're unhappy with us for whatever reason?

Tony:

So what we added, um, and I want to say about half of our JV agreements are

Tony:

like this right now, is that the default term for the partnership is five years.

Tony:

So unless both partners agree to extend that partnership,

Tony:

we have to sell the property.

Tony:

So that way it forces us to make sure that we're performing at a high level if we

Tony:

want to keep that property, and it forces the partner to be a good partner if they

Tony:

want to continue working with us as well.

Tony:

So about half of our partnerships are on that five-year hold, and that it

Tony:

only renews for another 12-month period.

Tony:

So then every 12 months, there afterwards, we have to renew that.

Tony:

For all of our partnerships that are not on that model, it

Tony:

is a right of first refusal.

Tony:

So if either one of us wants out, we have to offer to the person

Tony:

first and get it appraised.

Tony:

I think we have to get three appraisals to assume the value, and there's some

Tony:

things we have to do to make that happen.

Tony:

But the five-year piece I think was our best solution to that.

Annette:

I don't want to say it in such a-- it's a choose your own adventure.

Annette:

And that's what I love, is you can create these deals with

Annette:

whatever works for the partners.

Annette:

And I think that's why so many people love short-term rentals because they can design

Annette:

the property the way that they want.

Annette:

It's a choose your own adventure on the way you want to design it with the

Annette:

way that you purchase the property, with the way that you use the property.

Annette:

But I love that you're being so open with us.

Annette:

I feel like Sarah-- I'm taking notes because it's like, how do

Annette:

we want to structure future deals?

Annette:

So, um, listeners--

Sarah:

Add five-year term.

Sarah:

I'm taking voice memos.

Annette:

And then we're going through all this, I know, because

Annette:

our listeners are detailed.

Annette:

How in the heck are you keeping all of this straight?

Annette:

This is a lot of monies.

Annette:

This is a lot of guests.

Annette:

This is a lot of partners, and my head is spinning just trying to think of all

Annette:

the dotting the i's and crossing the t's, and the checks, and the accounts.

Annette:

What's your team look like?

Annette:

How is your head not swiveling off?

Tony:

Yeah, so the heads do swivel a little bit.

Sara:

Especially the first two years, girl, I'm like, I don't

Sara:

know how we didn't end up divorced.

Sara:

Yeah.

Tony:

Yeah.

Tony:

We were grinding.

Tony:

2021, after I got fired, those 12 months, me and Sara, we closed

Tony:

on 15 properties that year.

Tony:

We closed inside of 15 properties that year.

Tony:

So it's like every single week something is happening.

Tony:

And we were closing three properties at a time, so it was a grind, but I think we're

Tony:

in a bit more of a steady state right now.

Sara:

Yeah.

Sara:

For sure.

Sara:

Thank God.

Tony:

But the way that we have it set up, we don't have LLC set up for

Tony:

every property because that would get expensive from a bookkeeping

Tony:

and accounting perspective.

Tony:

What we've done is we've set up joint ventures for every single partnership, and

Tony:

every single property has its own account.

Tony:

We use Relay, and we love Relay as our business bank.

Tony:

And so every single property has its own opex account.

Tony:

It has its own reserves account.

Tony:

And then what I do, just like profit first, on the 25th of every month we have

Tony:

distribution amounts that are set up.

Tony:

So some properties we're at 60% that's getting held for opex, 5% goes

Tony:

towards, uh, reserves, remaining 35% gets distributed based on the splits

Tony:

that we have with our partners.

Tony:

Some properties are doing really well.

Tony:

They're 45% going into opex, 5% going into reserves, and 50% getting

Tony:

dispersed as a profit distribution.

Tony:

So we do that every single month on the 25th for every

Tony:

single property with a partner.

Sara:

And we send pretty thorough emails to the partners on a monthly basis giving

Sara:

them a report of occupancy, revenue, any issues that we needed to correct

Sara:

that month, reviews we're fighting.

Sara:

So we keep the partners in loop on a monthly basis, right?

Tony:

Mm-hmm.

Sara:

Yeah.

Annette:

I want to go back to where Sara and Sarah really connected

Annette:

the first day that we met, because I feel like, Tony, we've given--

Annette:

and listeners, this happens a lot.

Annette:

We've given this highlight reel of the revenue, and the growth, changing of

Annette:

lives, but I want to let the listeners know when Sarah and Sara met, it was

Annette:

during a conference in Nashville and Sara, I think this was during your

Annette:

hyper-growth stage, and, um, Sara was doing all of the guest relations.

Annette:

And when I say she was-- listeners, you're going to feel her pain.

Annette:

She was feeling it.

Annette:

She was in the depths of the guest relations, and her and Sarah were just

Annette:

chatting that out because they were talking about inspectors and the role.

Annette:

And so Sara, let's talk about the truth of that growth.

Annette:

What was that for you, and the designing, and trying to get things ordered,

Annette:

and then dealing with the guests, and how that was to manage that from the

Annette:

hospitality side, not the finance side.

Sara:

I mean, it was so exciting for me.

Sara:

Leaving my job, I feel like we took a leap of faith, and then when Tony got

Sara:

fired, we had a really tough discussion.

Sara:

That day, I'll never forget it, we're like, well, should we both

Sara:

go and find jobs, what do we do?

Sara:

And he just looked at me and was like, what if this is just a sign for us to

Sara:

really buckle down and bet on ourselves?

Sara:

Let's give ourselves 12 months.

Sara:

It's the start of the new year.

Sara:

Let's really grind it out and see where this takes us.

Sara:

And I was like, okay, I'm in.

Sara:

So that was our mentality the next year.

Sara:

And, um, yeah, like Tony said, it was just setup after setup,

Sara:

guest issues after next issue.

Sara:

And it was just this new world I got thrown into, and felt like I

Sara:

was just catching fires after fires.

Sara:

So I realized that, girl, I'm pretty good at this.

Sara:

I'm a multitasker.

Sara:

I didn't drown.

Sara:

I feel like a lot of people would, but it was a moment for me when I

Sara:

realized this isn't sustainable.

Sara:

I know Tony, and I know he's going to want another 15 properties every quarter,

Sara:

and at this rate, I will notsurvive.

Annette:

Every quarter.

Annette:

I love it

Sara:

Yeah.

Sara:

I will not survive at this pace.

Sara:

I've been good now, but I know he's not going to want to stop so we need

Sara:

to figure out systems and processes to remove myself, to work on the business,

Sara:

not in the business the way I had been.

Sara:

And it wasn't until going to conferences, like I said, that this light bulb really

Sara:

went off for me, and meeting other really experienced operators like yourselves.

Sara:

I'll never forget that conversation.

Sara:

And it was that conversation with the both of you.

Sara:

I'll never forget it when you guys were like, oh yeah, we

Sara:

have inspectors that go for us.

Sara:

And yeah, they do everything.

Sara:

I was like, wait, what?

Annette:

Okay.

Annette:

First of all, I'm going to defend us.

Annette:

We do not sound like that, but I'm sure when Sara heard us at the happy

Annette:

hour after party, it came across like that, when someone's like, oh

Annette:

yeah, there's a guest relations--

Sarah:

It's so easy

Annette:

Personal inspector, on the side texting, what the heck's going on?

Annette:

So we're glad we sounded like that.

Sara:

You guys just figured it out.

Sara:

Your operations were 10 times more developed than what ours was.

Sara:

So I'll never forget just being mind blown that there are operators that

Sara:

were treating this-- I think for me at that point, I didn't even realize

Sara:

this was a business we had created.

Sara:

It felt more of a side gig that we were just hustling, figuring out.

Sara:

And then it was meeting people, like you guys, that are treating it like a

Sara:

true business and plugging these people in to help you run this business.

Sara:

You can't run a business as a solo person.

Sara:

It was that moment that I realized, oh my God, I think we have a

Sara:

freaking business that we created, and we need to start plugging these

Sara:

people in before I lose my shit.

Sara:

Because there's just no way.

Annette:

Mm-hmm.

Annette:

What was the first thing that you implemented that took you from feeling

Annette:

like a side hustle to a business?

Sara:

I don't know.

Sara:

I think improving our tech stack was a big one for me.

Tony:

I think for me, it was just as we started to plug people in.

Tony:

Because, like Sara said, I think up until 15 properties, it was really

Tony:

Sara, me, and Omid, and that was it.

Sara:

Girl, not you and Omid.

Sara:

It was me.

Tony:

I mean just overall.

Tony:

Everyone that was on our team.

Annette:

Uh, I love it.

Sara:

So the way this partnership worked is Tony and Omid were the find

Sara:

the partner, find the property people.

Sara:

And once those got locked in, they passed the baton to me, and I was the

Sara:

set up the property, get the design, guest management, and they were knocking

Sara:

these three partnerships down at a time and handing three batons over to me.

Annette:

Fiery flame batons.

Sara:

Yeah.

Tony:

Yeah.

Tony:

So I think for me it was adding the right people into the system.

Tony:

So we have a team that does all of our property set up now.

Tony:

So set up now for Sara's, one afternoon she'll go out and she'll put plants and

Tony:

point out all the things they need to fix.

Sara:

Right.

Tony:

Before it was me and her in a U-Haul in four days in Joshua

Tony:

Tree setting up a property.

Tony:

So I think getting the people in place on the setup side.

Tony:

We have three VAs that work pretty much around the clock now to do

Tony:

most of our guest communication.

Tony:

We have a property inspector on our cleaning staff now that helped with--

Sara:

All thanks to you guys.

Sara:

Yes.

Tony:

The inspections.

Tony:

Uh, we have a revenue manager that we hired that's overseas to help

Tony:

oversee all of our price labs.

Tony:

So just plugging in the people, and now it's a matter of holding them

Tony:

accountable to following the processes.

Tony:

And then identifying where the processes are broken, giving them

Tony:

feedback, fixing those processes, and just iterating on top of that.

Sarah:

Trust but verify.

Sarah:

So you guys have built something really impressive.

Sarah:

We are now in the very real 2023.

Sarah:

We had the boom of 2021, 2022, which was great.

Sarah:

What are you looking forward to?

Sarah:

Are we still growing at 15 properties a quarter, 30?

Sarah:

Where do we want to go?

Sarah:

And then once you answer that, where you want to go, how are

Sarah:

you going to achieve those goals?

Tony:

So Sara always makes fun of me because I have these

Tony:

unrealistic, somewhat, goals that I'm trying to achieve.

Tony:

But I want to get us to a billion-dollar-company.

Tony:

So I want--

Sara:

Say one more time, Tony J.

Annette:

For the people in the back.

Tony:

Yeah.

Annette:

Beep, for the people in the back.

Tony:

Yeah.

Tony:

I want us to control a billion dollars worth real estate.

Tony:

And I say that number, and to so many people, it sounds like this

Tony:

unrealistic or unattainable goal, but I know it's something that's

Tony:

achievable because I have people that I know in my circle that are marching

Tony:

towards that number super aggressively.

Tony:

So Brandon Turner, he's a mentor of mine, and they're $800 million in

Tony:

assets under management, and they've done that in four and a half years.

Tony:

AJ Osborne, someone else that I look up to in the world of real

Tony:

estate investing, they're close.

Tony:

They're right behind Brandon marching towards a billion bucks.

Tony:

So I see these guys that I know, that I feel that I'm just as capable of, that

Tony:

we are, that our team is, and I know that we can march towards that as well.

Tony:

So we're slowing down a little bit on the single family acquisitions

Tony:

for now, and we're trying to focus more on larger commercial properties.

Tony:

So, uh, we have a campground that we're working on closing

Tony:

right now in West Virginia.

Tony:

A big goal of mine is to buy at least one hotel before the year is over.

Tony:

We're looking on some bigger deals now to try and get towards that goal.

Annette:

Love it.

Annette:

Have you reverse engineered that number?

Tony:

No.

Tony:

So the main goal for me right now is just to get the first big commercial deal.

Tony:

That's just proof of concept.

Annette:

Take it down.

Tony:

Yeah.

Tony:

And make sure that we get that first one done, and then we can really

Tony:

systematize and grow it out from there.

Annette:

Well, you know we're not far from West Virginia, so Sarah

Annette:

and I can come down and camp it out.

Tony:

No, check it out.

Tony:

Yeah.

Tony:

We're building some really cool geodesic domes.

Sarah:

Ooh.

Annette:

We would love it.

Annette:

Can you tell our listeners, where can they find more out about you guys?

Annette:

Where's the best place for them to learn about the campgrounds and the hotels?

Tony:

Probably on social.

Tony:

Uh, we link back to everything else on social.

Tony:

So I'm @tonyjrobinson on Instagram.

Tony:

My wife is @sararadrobinson.

Tony:

And then we're, uh, The Real Estate Robinsons on YouTube.

Sara:

Wait, I just want to add something before we wrap.

Sara:

For those of you that are looking for partnerships, we didn't touch on this.

Sara:

How do you find partners?

Sara:

I think that is something that Tony and I have really done well at, is just

Sara:

showing the world what we're doing, what we want to do through social media.

Sara:

So be your own advocate and blast yourself on whatever platform you are

Sara:

most comfortable with, and that is how you will attract your own potential investors.

Sara:

So start posting today if you are not already doing

Sara:

that.

Sara:

I'm so glad you

Tony:

brought that up because people look at us and like, well, of course,

Tony:

you guys are finding partners because you're The Real Estate Robinsons, and

Tony:

you have BiggerPockets, and YouTube, and Instagram, but we have students

Tony:

in our program who have 1,200 people following them on Instagram, and just

Tony:

the act of them sharing their journey.

Tony:

Not even because there are these big faces or big names, just the fact that

Tony:

they're sharing what they're doing.

Sara:

Hey, I'm Travis.

Sara:

I'm walking through my property today.

Sara:

And now they have people reaching out to them saying, oh man, I

Sara:

didn't know you do short-term.

Sara:

If you ever want someone to fund or to give you some money for your--

Sara:

and it's literally happening to people in our program right now, and

Sara:

they don't need the big following.

Annette:

Mm-hmm.

Sarah:

Because those partnerships are built on proof of concept.

Sarah:

And that concept is you with the human, that's what people

Sarah:

are investing in really.

Sarah:

Yes, the properties and the returns, but it has to be

Sarah:

conducted by someone they trust.

Sarah:

And no one--

Annette:

How many partners have you turned down?

Annette:

Are there partnerships that you've turned down?

Tony:

Yeah.

Tony:

I mean, I can say on the single family side, we only have, I think 17 partners,

Tony:

somewhere around there, and we've probably had over a 1,000 people fill

Tony:

out that form to become a partner.

Tony:

So I mean-- yeah.

Annette:

You're highly selective.

Sarah:

You should be.

Tony:

We try.

Annette:

Yeah, for sure.

Sarah:

Yeah.

Sarah:

You should be.

Sarah:

It's a big-- not to take it lightly either, these types of partnerships.

Sarah:

Don't be afraid of them.

Sarah:

Go for it.

Sarah:

And you got to sometimes just trial by error.

Sarah:

But also don't take them lightly.

Sarah:

It's like any other marriage.

Sarah:

You have to date a little bit, or not, I don't know.

Sarah:

You do you.

Sarah:

Yeah.

Sarah:

Any other parting words you have before we sign off?

Sarah:

I mean, I could talk to you guys all day, but we got to

Sarah:

leave the people wanting more.

Sara:

Just thank you guys.

Sara:

Seriously, you both have played such a critical role in both of our journeys,

Sara:

separately and in separate times.

Sara:

So just thank you guys, like Tony said, for all that you do to the

Sara:

short-term rental community, seriously.

Sara:

I hope you guys know how valuable the both of you are, and how

Sara:

treasured and loved you guys are.

Annette:

Thank you.

Sarah:

Thank you so much.

Annette:

Maybe we can partner together on something.

Tony:

Let's do it.

Sarah:

It would be good.

Annette:

It would be fun.

Tony:

Yeah.

Tony:

Let's do it.

Annette:

So good.

Annette:

You guys, thank you so much.

Annette:

This is not the last time that you will see Thanks for Visiting and The Real

Annette:

Estate Robinsons together, either on the airwaves or if you're watching in-person.

Annette:

This is the first of-- well, we've already been together a few times, so

Annette:

we'll keep this relationship going.

Tony:

Absolutely.

Tony:

We're looking forward to it.

Annette:

Thank you so much.

Sarah:

And we will put all of The Real Estate Robinsons, all the things that they

Sarah:

do and are promoting in the show notes.

Sarah:

So please check those out.

Sarah:

They are chock full of opportunities to engage with the

Sarah:

Robinsons and learn from them.

Sarah:

So again, thank you so much.

Sarah:

With that, I am Sarah Karakaian.

Annette:

I'm Annette Grant, and together we are--

Both Annette & Sarah:

Thanks for Visiting.