SEGMENT GAP
Sarah:Hello.
Sarah:Welcome back another great episode.
Sarah:My name is Sarah Karakaian.
Annette:I am Annette Grant, and together we are--
Both Annette & Sarah:Thanks for Visiting.
Sarah:All right, let's kick off the show like we do every week, that's
Sarah:sharing one of you, our amazing listeners and viewers who are using our
Sarah:hashtag on Instagram #STRShareSunday.
Sarah:If you're using the tag, we will find you and we will share you here in the pod.
Sarah:Annette, who we sharing this week?
Annette:This week we are sharing @the_sopris_view_house.
Annette:The Sopris View House.
Annette:And yes, I say the because I went to the Ohio State University,
Annette:but back to this STR share.
Annette:The thing that I want to say about this home, it is in Carbondale, Colorado,
Annette:so it is between Aspen and Snowmass.
Annette:And these views, I have not seen a listing recently with these amazing views, and
Annette:what I love is they are highlighting them again and again on their Instagram.
Annette:And I want to applaud that because I think sometimes we get
Annette:nervous that we are showing the same thing over and over again.
Annette:Listen, if that is the reason, show them.
Annette:Show the people what they want.
Annette:Show the people why they need to stay.
Annette:I kept scrolling through because I was like, I want to wake up.
Annette:I want to drink coffee there.
Annette:I want to set out on the deck and watch the stars.
Annette:I want to read a book and look at this view.
Annette:The view alone was enticing me to stay at their property.
Annette:So find that thing, let it shine.
Annette:Rinse and repeat.
Annette:Let people know what's special about your property, and don't be scared
Annette:to show it off over and over again.
Annette:It truly is-- these views are amazing, and if that's what someone
Annette:is craving, what they're looking for, they're definitely showcasing it.
Annette:And the one other thing I want to share is I loved it.
Annette:They started when they were starting to build this home, and so I was invested.
Annette:I was like, oh my gosh, they're putting up the walls.
Annette:She thought they were going to make it by the holidays.
Annette:They didn't make it by the holidays.
Annette:Shocker, because that's how it goes.
Sarah:They never do.
Annette:Um, it was like, oh, it so cute.
Annette:She thinks they're going to open by the holidays.
Annette:But sharing their story like that, it was fun to see it from the bones
Annette:all the way to moving to decor.
Annette:And so well done on starting immediately when they broke ground and to showing
Annette:the final deck with the amazing view.
Annette:So check them out, give them some love, and use our hashtag STR ShareSunday.
Sarah:All right.
Sarah:Let's get into this show.
Sarah:We have a new format, a little bit, listeners, where we've
Sarah:already recorded the episode.
Sarah:This way we can invite you into little fomo.
Annette:Give you some of the good, the juice juice, the
Annette:juicy goodness that came out.
Sarah:What was your favorite feedback from this convo, Annette?
Annette:This was like a PhD-like session in partnerships and very,
Annette:very transparent on creating deals with partners and what they look like.
Annette:And our guest has over 17 different partners, so I think they know a
Annette:thing or three, and they were very, very open and honest about that.
Annette:And some things they would never, yes, I used the word never, do again.
Sarah:All right.
Sarah:On today's show we have Tony and Sara Robinson.
Sarah:They are a husband and wife team known as The Real Estate Robinsons.
Sarah:How adorable is that?
Sarah:They scaled from 0 to 30 properties-- don't worry, we will dig into how they
Sarah:did that, in less than three years, and they've shared their journey on
Sarah:their YouTube channel appropriately called The Real Estate Robinsons.
Sarah:There's so much more about this couple that we need to share with you if
Sarah:you haven't already heard of them.
Sarah:So with that, Tony, Sara, welcome to the show.
Tony:Yeah.
Tony:Thank you, ladies, so much for having us.
Tony:I mean, I just got to say, this is such a full circle moment for me, and I've
Tony:shared this with you guys off air, but when we were getting started, there
Tony:just wasn't a lot of content out there about investing in short-term rentals.
Tony:And your podcast was one of the first podcasts that I ever listened
Tony:to as we got our bearings about becoming short-term rental folks.
Tony:So thank you both for everything you've done for the community.
Tony:Thank you for what you've done for me and Sara, we appreciate you guys a ton.
Annette:I have to ask, have you left us a review?
Annette:I haven't seen a review come through from The Real Estate Robinsons.
Tony:I got to go back and do that.
Annette:And listeners, follow the Real Estate Robinsons
Annette:lead and leave us a review.
Annette:Shameless plug.
Tony:To be fair, I don't think I've left them for my own podcast yet either.
Tony:And I don't think Sara has.
Annette:We'll leave you one.
Annette:You leave us one.
Annette:That's how it works.
Tony:There you go.
Annette:Okay.
Annette:All of our listeners know how important reviews are from everyone everywhere.
Sarah:She'll never stop the girl in marketing ever, which I appreciate.
Sarah:Tony, Sara, there is so much to unpack individually, together,
Sarah:so why don't we start where your journey started separately and
Sarah:then how you brought them together.
Sarah:So you let us know who should start that off, Tony, Sara, and then we'll
Sarah:bring it into where we are today.
Tony:It's hard to start it separately because Sara and I, we're 32 right now.
Tony:We've been dating since we were 17.
Tony:So there really isn't much of a separate.
Sara:You always say that.
Sara:It was 16.
Sara:We've been dating since we were 16.
Tony:Go for it.
Tony:16, excuse me.
Sarah:That year, it's a vital year.
Sarah:I feel you, Sara.
Sara:Yes.
Sara:Very critical.
Sara:It was very heart-wrenching for me.
Sara:That's when he broke the news that he got another girl pregnant.
Sara:So it was very life-changing for me.
Sara:So 16.
Tony:Yeah.
Tony:So there's a lot to unpack
Tony:there.
Tony:That's the,
Annette:um, after show.
Annette:We'll do--
Sara:Podcast.
Sara:Yes.
Tony:Yeah.
Tony:Our high school--
Sarah:So good.
Tony:Years were a reality TV show.
Tony:Um, but yeah, I mean, our whole adult life we've been together.
Tony:Um, so there really isn't much separate, but what got us started on this journey,
Tony:we always had entrepreneurial ambitions, especially me, and once we had climbed
Tony:the corporate ladder to a certain point and we had enough capital to actually
Tony:start investing in real estate, we pulled the trigger and we started off doing
Tony:long-term rentals like so many folks do.
Tony:But at the time I had a pretty healthy six-figure salary at a job.
Tony:And that first short-term rental, we were making a 100 bucks a month in cash flow.
Tony:And I was like, this is going to take forever.
Tony:No way that this is going to help me achieve what I want to do.
Tony:So we made the transition to short-term in 2020, and then it took off from there.
Sara:Well, I feel like we do have different stories.
Sara:You kept saying we, but we had very different, um, journeys in our 20s.
Sara:So we both went to college, majored in different areas, and right out
Sara:of college, Tony just took off.
Sara:His career in the corporate world, he just excelled.
Sara:It was like a rocket ship took off, and I was there watching my
Sara:partner do so amazing in life.
Sara:And I was like, oh my God, what the hell?
Sara:Why am I not excelling at the same speed as him?
Sara:So this went on for a few years, and then he started to get into
Sara:investing, and then he himself invested in long-term rentals, and that was
Sara:around the time when we got engaged.
Sara:We're thinking about buying our own primary residents.
Sara:So then that discussion started to become more of a team discussion.
Sara:That is when I just took a step back and looked at what I was doing,
Sara:and I felt like I wasn't bringing enough value to this couple ship.
Sara:So I was like, I need to do something more with myself.
Sara:What can I do?
Sara:And he decided to make the transition into short-term rentals at that point,
Sara:because I wasn't excited with a $100 he was bringing home with the long-term
Sara:rentals, and he was like, you are not happy with your current situation at work.
Tony:Which she was super unhappy at her job.
Tony:And she had changed jobs a few times, and every time it was like she was in
Tony:this toxic culture, and I was like, babe, you don't need to do that.
Tony:We can build our own thing.
Sara:Right.
Sara:I wasn't interested in long-term rentals, but then when he mentioned
Sara:the shift over to short-term rentals, I was like, I know Airbnbs.
Sara:I know short-term rentals.
Sara:I know guest experiences.
Sara:Um, I come from the event space, so it just felt really
Sara:good for me to dive into this.
Sara:So that was that.
Sara:And he hit send on my resignation email, and I think that is when
Sara:both of our worlds came together.
Sara:Yeah.
Annette:Do you two still have any long-term rentals at all?
Annette:You completely-- bye.
Annette:Closed the chapter there?
Annette:Okay.
Annette:Just interest.
Tony:We didn't have that many.
Tony:We had four.
Tony:We had purchased four over the course of a year, and then when we
Tony:transitioned to short-term, we sold them all off in that following year.
Annette:Okay.
Annette:And then let's let our listeners-- Sarah, and I know this, but we
Annette:know that your primary residence is in California, correct?
Annette:Still.
Annette:And were those long-term rentals in California also?
Tony:No.
Tony:We started investing remotely.
Tony:So we purchased all of our long-terms in, uh, Louisiana.
Tony:So Shreveport, Louisiana, third biggest city in Louisiana, most folks don't
Tony:know about it, but actually had some family that lived out there, and that's
Tony:what introduced them to the market.
Tony:And houses were inexpensive, got some really good debt, but yeah, we
Tony:were managing remotely from there.
Annette:Okay.
Annette:And then where was the first short-term rental?
Annette:Did you buy it on your own?
Annette:Was it just an impulse buy, or did you really start to study the markets?
Annette:Because I know, Tony, you're a numbers guy, and if we didn't say in
Annette:the beginning, he hosts a podcast on BiggerPockets, it's Rookie Real Estate.
Annette:And I know that you always go over the numbers.
Annette:So talk to us about that first property.
Annette:What numbers were you crunching?
Annette:What year was it?
Annette:Give us the
Annette:details there.
Annette:It's such
Tony:an ironic thing because we actually did zero analysis for
Tony:that first short-term rental.
Tony:It was 2020, and after I'd said long-term rentals isn't for me, my goal
Tony:was to get into apartment syndication.
Tony:But as someone who only had four long-term rentals, COVID had just
Tony:happened, people just weren't taking a first-time syndicator with very
Tony:little experience very seriously.
Tony:So we were sitting on some capital.
Tony:I had a business partner who was Sara's cousin actually, and he and
Tony:I were the ones who were trying to do the apartment syndication thing.
Tony:And we were just-- it felt like we were banging our head against a wall.
Tony:We were looking in Arizona.
Tony:We were looking in Kentucky.
Tony:We were looking at all these different markets, trying to get our inroads,
Tony:and we just couldn't make any progress.
Tony:Every deal that got sent to us was the worst deal you could possibly think of.
Tony:So as we're on the sidelines in the syndication space, we have a friend,
Tony:uh, Alex Sabio, who I think you guys know as well, Alex bought a cabin
Tony:in the Smoky Mountains of Tennessee.
Tony:He came to me and Sara's cousin and said, hey, I know you guys are thinking about
Tony:this apartment syndication thing, but I just bought this cabin in Tennessee
Tony:and I think I'm going to crush it.
Tony:I'd never even heard of the Smoky Mountains before.
Tony:I didn't know where it was on the map.
Tony:I didn't know what there was to do out there, but I trusted Alex, and he's
Tony:another guy that's really big into the numbers, and when he said that he was
Tony:confident in what his cabin was going to do, we just followed him there.
Tony:We found an amazing property right off the strip of the parkway in Tennessee.
Tony:Bought it site unseen, and we didn't visit that property until
Tony:the week that we took it live.
Sarah:Okay.
Sarah:I have so questions.
Annette:I know.
Annette:No, this is high risk.
Annette:I like it.
Sarah:I'm here for that.
Sarah:Sara, what did you think when Tony was like, hey, I got this property
Sarah:site unseen, I'm going to buy it because Alex said it's fine.
Sara:Well, he had been doing that already in Louisiana, so I
Sara:was like, girl, what the hell is Shreveport, Louisiana, first of all?
Sara:I didn't even know what that was.
Sara:So I just know him as a person and know that he does his due diligence first.
Sara:He would never put us in a financial risk.
Sara:I know he's this high-risk taker, but I know he's not doing it in a
Sara:way that'll jeopardize ourselves.
Sara:So I trust him completely.
Tony:And I just want to comment on that because we get so many people who come
Tony:to us as a husband and wife duo and say, Tony, how do you get your spouse on board?
Tony:How did you get Sara to get along with this?
Tony:And honestly, it's what she just said where she says
Tony:that I trust him completely.
Tony:And that's not something that I can put into someone else's
Tony:marriage, is that trust.
Tony:And I think if that's not there, you got to ask yourself, well, why doesn't your
Tony:spouse trust you when you say that you want to become a real estate investor?
Tony:Has there been maybe a history of you committing to things and not following
Tony:through, then now when you say, hey, I want to take our life savings and
Tony:put it into real estate, that they don't feel that that's a good move?
Tony:So that's an important part of what makes us successful.
Sara:Adorable.
Sara:Isn't he adorable you guys?
Annette:I love that you're offering that to the listeners because you just said it.
Annette:You can't infuse that trust.
Annette:That's something that you can listen to all the podcasts, you can read all the
Annette:books, you can even have all the money, but if the partner doesn't trust you-- and
Annette:I will say this, I don't have a partner but I trust my business partners, and I
Annette:trust the people that I do invest with.
Annette:So that is something that, Sarah and I talk about this all the time,
Annette:there are certain things that you cannot put into a spreadsheet.
Annette:And I think that's something that Sarah, and us from the outside of
Annette:you, we see that in your relationship.
Annette:And I can tell that's been really the main ingredient.
Annette:If people are like, what's the secret sauce?
Annette:I can say that that secret sauce, the trust between you two, it's very
Annette:apparent in any of our transactions and being in person with you,
Annette:online, and what you offer everyone in the short-term rental community.
Annette:So, uh, listeners, two things.
Annette:Uh, make sure you trust your partner.
Annette:And yes, I said I don't have a partner, so if anybody knows anybody
Annette:good, you can send us the DMs.
Annette:Yes, Sarah.
Annette:Sarah gets--
Sarah:Oh my God.
Sarah:This is an open invitation to--
Annette:It's a funnel.
Annette:I'm doing a top of a funnel ad here.
Sarah:That is my dream.
Sarah:Yes.
Annette:But how many people ask you that though, Tony.
Annette:It sounds like it's a common question in your DMs and that
Annette:you get asked on the show.
Tony:All the time.
Tony:I think for a lot of married couples, especially if one of them
Tony:is drinking the Kool-Aid of becoming a real estate investor, there's this
Tony:desire to do it with your spouse.
Tony:So that question comes up anytime I'm somewhere in-person.
Tony:I can't count how many DMs I have.
Tony:So it is something that comes up quite a bit.
Sara:But even the husbands or wives come up to me and ask me, what was it for you?
Sara:What was that light bulb that went off in your brain?
Sara:Yeah, I know Tony mentioned you guys, that he listened to
Sara:podcasts and read all the books.
Sara:For me, I'm not that person.
Sara:I'm not a podcast, book consumer, but what I am is a people person.
Sara:So that light bulb didn't really go off, for me personally, until he took me to
Sara:in-person events, free meetups, these, um, short-term rental events, and meeting
Sara:people like you guys, and Alex Sabio, and other people that were regular humans.
Sara:I always thought people that invested were these wizard geniuses with a
Sara:ton of money that came from money.
Sara:And you have to be so smart, and just being in a room with people
Sara:that looked like me, talked like me, and had stories of trial and error
Sara:and success was so relatable to me, and I was like, I can do this too.
Sara:We can do this.
Annette:I love that.
Annette:He met you where you were like, let's go hang out.
Annette:Let's make it a date night.
Annette:Let's go to a meetup and hang out with other people.
Annette:Because then I think that's how people are easier, or the influence shines
Annette:through when it's more of an infusion and woven instead of ram down your throat.
Annette:I want to do this, and this is why.
Annette:It's like when you can hear the whispers all around you and see the social
Annette:proof, it's much more helpful, like you said, in a very realistic setting.
Annette:So love that.
Sarah:And how wonderful is that whole self-reflection thing, Sara?
Sarah:I know for a while I had another career before real estate, and knowing that I
Sarah:wanted to get out of that career and not knowing where I wanted to go, because
Sarah:it's like once you know who you are and what you're good at, you need to lean
Sarah:into that, not what you're not good at.
Sarah:You need to find people to help you with what you're not good at.
Sarah:That whole who not how situation.
Sarah:So that's so wonderful, Sara.
Sarah:Do you think you-- so it was Tony who helped you see who you were
Sarah:outside of your role as an employee?
Sara:Yeah, it was Tony.
Sara:And then I think even once I realized that and I was completely into diving in
Sara:full throttle into this real estate space, into our short-term rental business, I
Sara:still had that moment of like, oh my God, but I don't know how to analyze deals.
Sara:I don't know how to find the best market.
Sara:And I was beating myself up for not knowing all the things
Sara:that Tony was really good at.
Sara:And he had to remind me again saying, babe, we're a duo here.
Sara:What I'm good at, you don't need to also be good at.
Sara:What you are good at is why I asked you to do this with me.
Sara:I'm not good at that.
Sara:So I understood that we complement each other really well, and that's why
Sara:we have a really good team together.
Sara:And yeah, for those of you guys listening, you don't have to know everything.
Sara:If you have a partner, whether it's a spouse or just a business
Sara:partner, if that other person excels in another area, let them run
Sara:with that and completely own that.
Sara:Don't beat yourself up for not knowing those skills as well.
Sarah:You're giving so many people permission, Sara, to be themselves,
Sarah:lean into who they are, figure out what puzzle piece that fits into their grander
Sarah:scheme, and then find the people who can help them with the other puzzle pieces.
Sarah:So thanks for doing that.
Sarah:You actually did that too, Sara, on stage at Level Up Your Listing Summit
Sarah:this past-- when were we there?
Sarah:February?
Sarah:March?
Sarah:And you said that from stage.
Sarah:You're like, Tony does the-- this is Tony's role.
Sarah:I do this.
Sarah:And it was so refreshing to hear someone just say that, not trying to be this
Sarah:person who does all the things, and knows all the things, and is a one-person show.
Sarah:So I remember that from that conference and you saying that, and I loved it.
Sarah:You're going to help so many people achieve what they want to achieve because
Sarah:you're giving them permission to do that.
Sarah:Not that they need the permission, but we all like to have a leader to board with.
Sara:Yeah.
Sara:I feel like a lot of us in this space, we feel like imposter syndrome.
Sara:You see big people that are-- I get intimidated by you guys or Avery Carl,
Sara:women that are just badasses on their own.
Sara:And I'm just like, I can't be that.
Sara:And I'm like, I don't know how to do that stuff, but I'm my own badass in my own.
Annette:Yes.
Annette:Absolutely.
Sara:I feel like that is a reminder that we all need to hype ourselves up.
Sarah:A 100%.
Annette:We're your hype girls.
Sarah:Yeah.
Sarah:We are your hype girls, Sara, because-- yeah, you are really great at engaging.
Sarah:The minute we met you, we immediately felt like your best friend.
Sarah:And ask Annette, I don't trust anyone ever.
Sarah:So you were just immediately warm, and welcoming, and open, and I
Sarah:knew that I could be friends with you, and that is such a superpower.
Sarah:So you know that now, and I'll tell you again.
Sarah:You guys scaled from 0 to 30 properties in three years
Sarah:during/after a global pandemic.
Sarah:I mean, how?
Sarah:Who?
Annette:Well, as we're talking about that, did you get bit by the bug at
Annette:the Smoky Mountains, not a tick, but the bug, this short-term rental bug,
Annette:did it just bite you immediately?
Sara:This bug, especially for me, you guys, I was just down afterwards.
Sara:My eyes, I'll never forget that weekend we took that property live.
Sara:We were like-- I was shocked.
Sara:I was like, hell yes, I am in.
Sara:We are doing this.
Sara:Delete my resume.
Sara:I'm never going on LinkedIn again.
Tony:It was such an eye-opening experience because we went from these
Tony:long-term rentals that were making a couple hundred bucks a month, and our
Tony:first short-term rental, so that cabin that we bought site unseen, in the
Tony:first 12 months that we owned it, we did a little over $150,000 in revenue.
Tony:I think it was 157.
Tony:We profited $84,000 that first 12 months that we--
Tony:And we only spent $65,000 down payment, closing costs, and
Tony:furnishings, all in at 65k.
Tony:And we profited over 80.
Tony:So when we saw that, we were like, okay, this is a strategy
Tony:that we need to go into.
Tony:Now, obviously, 2020, 2021 was a big boom year in a lot of these
Tony:vacation markets, and we did 136 in 2022 with that same cabin.
Tony:So it came down a little bit, but we were still at a 90 plus percent cash-on-cash
Tony:return even after we came back down.
Tony:So it was like a drug almost.
Sara:Yeah.
Annette:Okay.
Annette:That first house, did you end up buying that with the cousin
Annette:or was it just you and Sarah?
Annette:Was place number one with a partner?
Tony:Yeah.
Tony:So I'll give you the structure of how our business is set up.
Tony:So me, Sara, and her cousin, his name's Omid, O-M-I-D.
Tony:The three of us make up our core business, and all of our short-term rental
Tony:dealings, we've done together so far.
Tony:So we bought that first cabin in Tennessee with just three of us.
Tony:About a month later, we bought our first one in Joshua Tree.
Tony:And then, I think a month after that one, we bought our second one in Joshua Tree.
Tony:So by fall of 2020, we had three short-term rentals in
Tony:the span of a few months.
Tony:Andit was just with capital we had saved up from our jobs
Tony:and things that we were doing.
Tony:And I got a loan in my name, he got one in his name, and then I
Tony:think his wife got one in her name.
Tony:So we were just using whatever we could to get the best rates.
Tony:But then after that third property, we hadn't even set it up yet, two days
Tony:before Christmas, 2020, I got a call from my job telling me that I'm fired.
Tony:We had started this short-term rental.
Sara:I had left my job to do this.
Tony:Sarah left her job.
Sarah:I didn't know this.
Annette:I didn't know you got canned.
Annette:I got canned too.
Tony:I got canned two days before Christmas, 2020.
Tony:So after that happened, this high six-figure salary goes away.
Tony:My ability to get approved for additional mortgages goes away.
Tony:The cash that we do have saved up, it was supposed to go towards buying more real
Tony:estate, now this is our nest egg now.
Tony:This is our safety net to hold this over.
Tony:Um, so we had to rethink our strategy in terms of how are we going to
Tony:continue to scale if Tony doesn't have capital and Tony doesn't have
Tony:the ability to approve for a mortgage?
Tony:So at that point, we had already been building our track record in the
Tony:community of real estate investors, and we decided to lean into that and to
Tony:leverage the network that we had built to find other investors to fund the
Tony:majority of our purchases moving forward.
Tony:So I lost my job.
Tony:We had three properties.
Tony:Over the next 12 months, we added another 13.
Tony:We finished that following year with 15 or 16 properties, I think,
Tony:at the end of that next year.
Tony:And all of that was funded through other investors that we had connected
Tony:with that funded our purchases.
Tony:AD MARKER
Annette:Okay.
Annette:If you can give us some visibility, is each home one other partner?
Annette:Is it a multitude of partners?
Annette:And how does that work out?
Tony:Yeah.
Tony:Majority are just one person.
Tony:We have two properties where it's like a collective of people.
Tony:Um, but we like to deal with one person just because it's
Tony:easier that way, honestly.
Tony:And even for the ones where there's multiple partners,
Tony:we only talk to one person.
Tony:That was a requirement for us.
Annette:Ooh.
Annette:I like that.
Tony:And every time we do a partnership, we uncover something that
Tony:we need to change for the next one.
Tony:And the way that we've structured-- and I'm sure it's the same for you.
Tony:For y'all is co-hosting.
Tony:Every time you bring on a new client, you identify something like,
Tony:we're never going to do that again.
Sara:Yeah.
Annette:Okay, we have to pause though, because let's make this super juicy.
Annette:Can you give us three, or whatever you feel most important, someone that's
Annette:listening, what is something you would never ever do again in a partnership?
Tony:I would never rehab a property with a partner.
Tony:That was the situation.
Tony:And I love these partners, and they're fantastic people, but I think it
Tony:was too many cooks in the kitchen.
Annette:Okay.
Tony:And it was me, Sarah, and Omid, so it's already three of us on
Tony:our side, and then these partners, uh, there were four of them.
Tony:It was two couples, two husbands and wives, and two of them, it was their
Tony:first real estate investment ever.
Tony:So when you go into a full rehab, there's just so many opinions that go into that.
Tony:And we had set that project up.
Tony:We found the deal.
Tony:We analyzed it, and the goal was that we would manage that rehab, and then we
Tony:would manage that property long-term.
Tony:They brought the capital, and we'd split everything down the middle.
Tony:So it'd be a 50/50 split.
Tony:So we have 50% equity in this property that we put up no capital in, and is
Tony:a great deal for us, but once we got to the end of the rehab, I had to sit
Tony:down, and that whole experience made me feel like an employee again, because I
Tony:felt like I was answering to these four people instead of us being a partnership.
Tony:So I sat down with Sarah and Omid and I said, look guys, I know that we just
Tony:spent four months managing this rehab--
Sara:I was like, what?
Tony:I don't think I want to continue this partnership.
Tony:And I told them, I was like, hey guys, we'll help you get set up.
Tony:We'll create the listing.
Tony:We'll get all your software and everything set up, but once we get you off and
Tony:rolling, we're going to walk away.
Tony:We don't need any compensation.
Tony:We don't need any equity.
Tony:You take the property, and you make it happen.
Tony:But it's that process of trying to manage a rehab with that partner, it
Tony:was more than what we wanted to do.
Sara:I would say, for you guys listening, if you clearly state in the agreement
Sara:what those decision-making moments look like-- we didn't list anything
Sara:out, so it was just a free for all.
Sara:All seven of us had opinions and that just created a lot of chaos.
Sara:So if you do want to rehab with a partner, I would just clearly outline its someone
Sara:from your team and someone from their team, or however you want to set it up.
Sara:But I think that is where we messed up is that we didn't outline where the
Sara:opinions on all of the small things like, what kind of knobs, what kind of tile.
Sara:Yeah.
Sara:That created a lot of headache.
Annette:Oh.
Annette:So you pivoted.
Sarah:You fired fast.
Annette:Like boom, move on.
Annette:Close door.
Annette:Open more.
Annette:Clearly, opened a lot more.
Annette:Okay.
Annette:That was juicy.
Annette:Can you give us one or two others?
Annette:Never again.
Tony:I think, uh, another big one is, and this leads into what Sara said, is
Tony:just being exceptionally clear upfront about the division of responsibilities.
Tony:So if we enter into a partnership with someone, what are the duties that
Tony:we're going to take care of that we do not need to consult that person on?
Tony:Uh, and then what are the things that if it's a major thing that we
Tony:do need to consult with them on?
Tony:And when we first started, we didn't have that clearly defined.
Tony:And as we went through that process, we started to say, okay, we're not
Tony:going to ask them what they think about the mural that we're painting at the
Tony:property because that's a design step.
Tony:That's something that Sara's really good at.
Tony:We don't need the partner's insight on how we're going to design the property.
Tony:Um, so just little things like that.
Tony:So now the only time you really need to reach out to the partner is if there's
Tony:a major capital expense, so like if we need to, uh, I don't know, replace a
Tony:roof or HVAC system goes out, something like that, we're consulting with them.
Tony:But anything that's daily operational task, we have full control, full
Tony:say over what that looks like.
Annette:Love it.
Annette:Thank you for sharing that because that's hours, months, and years of
Annette:lessons boiled down into a seven-minute--
Sarah:Listeners, you're welcome.
Annette:I didn't mention how many headaches and probably there might
Annette:have been some words exchanged between a few people or both of you.
Annette:Next question is, the deals with your partners, what does the
Annette:structure look like as far as how often you're being paid out?
Annette:What are the returns?
Annette:Is there an idea?
Annette:Is it quarterly?
Annette:Is it monthly?
Annette:Is it yearly?
Annette:Is it, hey, we'll just work on this together?
Annette:Do you have a system down there?
Annette:Are they all different?
Tony:Totally.
Tony:So in terms of the structure, we have a few different
Tony:structures that we've leveraged.
Tony:When we first started, that very first partnership, it was a 75/25 split.
Tony:So our partner put up 75% of the capital.
Tony:We put up 25% of the capital.
Tony:They kept 75% of the equity.
Tony:We kept 25%, but then we also got a 15% management fee for
Tony:doing the work on a daily basis.
Tony:And we tried that model out for a little bit, and then we just
Tony:went to a straight equity split.
Tony:So partners are going to bring all the capital, they're going to carry the debt.
Tony:We're going to split it down the middle.
Tony:So partner gets 50%.
Tony:We get 50%.
Tony:And I'd say the majority of our partnerships are on
Tony:that structure right now.
Tony:And it's just been the simplest.
Tony:So we don't take management fees, but we get that equity both in terms
Tony:of equity growth on the property, and then we also get it in terms
Tony:of cash flow on a regular basis.
Annette:Nice.
Annette:And then I have to ask, because listeners, this is the most
Annette:important thing on the deal.
Annette:What's your exit strategy on these?
Annette:If it's time for a property to sell, or one of the partners needs
Annette:to exit, what's that look like?
Annette:Do you have first right of refusal?
Annette:Is it you just both have to vote on it?
Annette:What does that-- has that happened yet, and what does that look like?
Tony:Yeah, it hasn't happened yet.
Tony:And when we talk about iterating what that agreement with our partners
Tony:looks like, it was something that we started to get concerned about.
Tony:It's just like, hey, what happens if we get into a partnership with someone
Tony:that maybe they seem good on day 1, but on day 365 they're someone different?
Tony:Or what happens if they're unhappy with us for whatever reason?
Tony:So what we added, um, and I want to say about half of our JV agreements are
Tony:like this right now, is that the default term for the partnership is five years.
Tony:So unless both partners agree to extend that partnership,
Tony:we have to sell the property.
Tony:So that way it forces us to make sure that we're performing at a high level if we
Tony:want to keep that property, and it forces the partner to be a good partner if they
Tony:want to continue working with us as well.
Tony:So about half of our partnerships are on that five-year hold, and that it
Tony:only renews for another 12-month period.
Tony:So then every 12 months, there afterwards, we have to renew that.
Tony:For all of our partnerships that are not on that model, it
Tony:is a right of first refusal.
Tony:So if either one of us wants out, we have to offer to the person
Tony:first and get it appraised.
Tony:I think we have to get three appraisals to assume the value, and there's some
Tony:things we have to do to make that happen.
Tony:But the five-year piece I think was our best solution to that.
Annette:I don't want to say it in such a-- it's a choose your own adventure.
Annette:And that's what I love, is you can create these deals with
Annette:whatever works for the partners.
Annette:And I think that's why so many people love short-term rentals because they can design
Annette:the property the way that they want.
Annette:It's a choose your own adventure on the way you want to design it with the
Annette:way that you purchase the property, with the way that you use the property.
Annette:But I love that you're being so open with us.
Annette:I feel like Sarah-- I'm taking notes because it's like, how do
Annette:we want to structure future deals?
Annette:So, um, listeners--
Sarah:Add five-year term.
Sarah:I'm taking voice memos.
Annette:And then we're going through all this, I know, because
Annette:our listeners are detailed.
Annette:How in the heck are you keeping all of this straight?
Annette:This is a lot of monies.
Annette:This is a lot of guests.
Annette:This is a lot of partners, and my head is spinning just trying to think of all
Annette:the dotting the i's and crossing the t's, and the checks, and the accounts.
Annette:What's your team look like?
Annette:How is your head not swiveling off?
Tony:Yeah, so the heads do swivel a little bit.
Sara:Especially the first two years, girl, I'm like, I don't
Sara:know how we didn't end up divorced.
Sara:Yeah.
Tony:Yeah.
Tony:We were grinding.
Tony:2021, after I got fired, those 12 months, me and Sara, we closed
Tony:on 15 properties that year.
Tony:We closed inside of 15 properties that year.
Tony:So it's like every single week something is happening.
Tony:And we were closing three properties at a time, so it was a grind, but I think we're
Tony:in a bit more of a steady state right now.
Sara:Yeah.
Sara:For sure.
Sara:Thank God.
Tony:But the way that we have it set up, we don't have LLC set up for
Tony:every property because that would get expensive from a bookkeeping
Tony:and accounting perspective.
Tony:What we've done is we've set up joint ventures for every single partnership, and
Tony:every single property has its own account.
Tony:We use Relay, and we love Relay as our business bank.
Tony:And so every single property has its own opex account.
Tony:It has its own reserves account.
Tony:And then what I do, just like profit first, on the 25th of every month we have
Tony:distribution amounts that are set up.
Tony:So some properties we're at 60% that's getting held for opex, 5% goes
Tony:towards, uh, reserves, remaining 35% gets distributed based on the splits
Tony:that we have with our partners.
Tony:Some properties are doing really well.
Tony:They're 45% going into opex, 5% going into reserves, and 50% getting
Tony:dispersed as a profit distribution.
Tony:So we do that every single month on the 25th for every
Tony:single property with a partner.
Sara:And we send pretty thorough emails to the partners on a monthly basis giving
Sara:them a report of occupancy, revenue, any issues that we needed to correct
Sara:that month, reviews we're fighting.
Sara:So we keep the partners in loop on a monthly basis, right?
Tony:Mm-hmm.
Sara:Yeah.
Annette:I want to go back to where Sara and Sarah really connected
Annette:the first day that we met, because I feel like, Tony, we've given--
Annette:and listeners, this happens a lot.
Annette:We've given this highlight reel of the revenue, and the growth, changing of
Annette:lives, but I want to let the listeners know when Sarah and Sara met, it was
Annette:during a conference in Nashville and Sara, I think this was during your
Annette:hyper-growth stage, and, um, Sara was doing all of the guest relations.
Annette:And when I say she was-- listeners, you're going to feel her pain.
Annette:She was feeling it.
Annette:She was in the depths of the guest relations, and her and Sarah were just
Annette:chatting that out because they were talking about inspectors and the role.
Annette:And so Sara, let's talk about the truth of that growth.
Annette:What was that for you, and the designing, and trying to get things ordered,
Annette:and then dealing with the guests, and how that was to manage that from the
Annette:hospitality side, not the finance side.
Sara:I mean, it was so exciting for me.
Sara:Leaving my job, I feel like we took a leap of faith, and then when Tony got
Sara:fired, we had a really tough discussion.
Sara:That day, I'll never forget it, we're like, well, should we both
Sara:go and find jobs, what do we do?
Sara:And he just looked at me and was like, what if this is just a sign for us to
Sara:really buckle down and bet on ourselves?
Sara:Let's give ourselves 12 months.
Sara:It's the start of the new year.
Sara:Let's really grind it out and see where this takes us.
Sara:And I was like, okay, I'm in.
Sara:So that was our mentality the next year.
Sara:And, um, yeah, like Tony said, it was just setup after setup,
Sara:guest issues after next issue.
Sara:And it was just this new world I got thrown into, and felt like I
Sara:was just catching fires after fires.
Sara:So I realized that, girl, I'm pretty good at this.
Sara:I'm a multitasker.
Sara:I didn't drown.
Sara:I feel like a lot of people would, but it was a moment for me when I
Sara:realized this isn't sustainable.
Sara:I know Tony, and I know he's going to want another 15 properties every quarter,
Sara:and at this rate, I will notsurvive.
Annette:Every quarter.
Annette:I love it
Sara:Yeah.
Sara:I will not survive at this pace.
Sara:I've been good now, but I know he's not going to want to stop so we need
Sara:to figure out systems and processes to remove myself, to work on the business,
Sara:not in the business the way I had been.
Sara:And it wasn't until going to conferences, like I said, that this light bulb really
Sara:went off for me, and meeting other really experienced operators like yourselves.
Sara:I'll never forget that conversation.
Sara:And it was that conversation with the both of you.
Sara:I'll never forget it when you guys were like, oh yeah, we
Sara:have inspectors that go for us.
Sara:And yeah, they do everything.
Sara:I was like, wait, what?
Annette:Okay.
Annette:First of all, I'm going to defend us.
Annette:We do not sound like that, but I'm sure when Sara heard us at the happy
Annette:hour after party, it came across like that, when someone's like, oh
Annette:yeah, there's a guest relations--
Sarah:It's so easy
Annette:Personal inspector, on the side texting, what the heck's going on?
Annette:So we're glad we sounded like that.
Sara:You guys just figured it out.
Sara:Your operations were 10 times more developed than what ours was.
Sara:So I'll never forget just being mind blown that there are operators that
Sara:were treating this-- I think for me at that point, I didn't even realize
Sara:this was a business we had created.
Sara:It felt more of a side gig that we were just hustling, figuring out.
Sara:And then it was meeting people, like you guys, that are treating it like a
Sara:true business and plugging these people in to help you run this business.
Sara:You can't run a business as a solo person.
Sara:It was that moment that I realized, oh my God, I think we have a
Sara:freaking business that we created, and we need to start plugging these
Sara:people in before I lose my shit.
Sara:Because there's just no way.
Annette:Mm-hmm.
Annette:What was the first thing that you implemented that took you from feeling
Annette:like a side hustle to a business?
Sara:I don't know.
Sara:I think improving our tech stack was a big one for me.
Tony:I think for me, it was just as we started to plug people in.
Tony:Because, like Sara said, I think up until 15 properties, it was really
Tony:Sara, me, and Omid, and that was it.
Sara:Girl, not you and Omid.
Sara:It was me.
Tony:I mean just overall.
Tony:Everyone that was on our team.
Annette:Uh, I love it.
Sara:So the way this partnership worked is Tony and Omid were the find
Sara:the partner, find the property people.
Sara:And once those got locked in, they passed the baton to me, and I was the
Sara:set up the property, get the design, guest management, and they were knocking
Sara:these three partnerships down at a time and handing three batons over to me.
Annette:Fiery flame batons.
Sara:Yeah.
Tony:Yeah.
Tony:So I think for me it was adding the right people into the system.
Tony:So we have a team that does all of our property set up now.
Tony:So set up now for Sara's, one afternoon she'll go out and she'll put plants and
Tony:point out all the things they need to fix.
Sara:Right.
Tony:Before it was me and her in a U-Haul in four days in Joshua
Tony:Tree setting up a property.
Tony:So I think getting the people in place on the setup side.
Tony:We have three VAs that work pretty much around the clock now to do
Tony:most of our guest communication.
Tony:We have a property inspector on our cleaning staff now that helped with--
Sara:All thanks to you guys.
Sara:Yes.
Tony:The inspections.
Tony:Uh, we have a revenue manager that we hired that's overseas to help
Tony:oversee all of our price labs.
Tony:So just plugging in the people, and now it's a matter of holding them
Tony:accountable to following the processes.
Tony:And then identifying where the processes are broken, giving them
Tony:feedback, fixing those processes, and just iterating on top of that.
Sarah:Trust but verify.
Sarah:So you guys have built something really impressive.
Sarah:We are now in the very real 2023.
Sarah:We had the boom of 2021, 2022, which was great.
Sarah:What are you looking forward to?
Sarah:Are we still growing at 15 properties a quarter, 30?
Sarah:Where do we want to go?
Sarah:And then once you answer that, where you want to go, how are
Sarah:you going to achieve those goals?
Tony:So Sara always makes fun of me because I have these
Tony:unrealistic, somewhat, goals that I'm trying to achieve.
Tony:But I want to get us to a billion-dollar-company.
Tony:So I want--
Sara:Say one more time, Tony J.
Annette:For the people in the back.
Tony:Yeah.
Annette:Beep, for the people in the back.
Tony:Yeah.
Tony:I want us to control a billion dollars worth real estate.
Tony:And I say that number, and to so many people, it sounds like this
Tony:unrealistic or unattainable goal, but I know it's something that's
Tony:achievable because I have people that I know in my circle that are marching
Tony:towards that number super aggressively.
Tony:So Brandon Turner, he's a mentor of mine, and they're $800 million in
Tony:assets under management, and they've done that in four and a half years.
Tony:AJ Osborne, someone else that I look up to in the world of real
Tony:estate investing, they're close.
Tony:They're right behind Brandon marching towards a billion bucks.
Tony:So I see these guys that I know, that I feel that I'm just as capable of, that
Tony:we are, that our team is, and I know that we can march towards that as well.
Tony:So we're slowing down a little bit on the single family acquisitions
Tony:for now, and we're trying to focus more on larger commercial properties.
Tony:So, uh, we have a campground that we're working on closing
Tony:right now in West Virginia.
Tony:A big goal of mine is to buy at least one hotel before the year is over.
Tony:We're looking on some bigger deals now to try and get towards that goal.
Annette:Love it.
Annette:Have you reverse engineered that number?
Tony:No.
Tony:So the main goal for me right now is just to get the first big commercial deal.
Tony:That's just proof of concept.
Annette:Take it down.
Tony:Yeah.
Tony:And make sure that we get that first one done, and then we can really
Tony:systematize and grow it out from there.
Annette:Well, you know we're not far from West Virginia, so Sarah
Annette:and I can come down and camp it out.
Tony:No, check it out.
Tony:Yeah.
Tony:We're building some really cool geodesic domes.
Sarah:Ooh.
Annette:We would love it.
Annette:Can you tell our listeners, where can they find more out about you guys?
Annette:Where's the best place for them to learn about the campgrounds and the hotels?
Tony:Probably on social.
Tony:Uh, we link back to everything else on social.
Tony:So I'm @tonyjrobinson on Instagram.
Tony:My wife is @sararadrobinson.
Tony:And then we're, uh, The Real Estate Robinsons on YouTube.
Sara:Wait, I just want to add something before we wrap.
Sara:For those of you that are looking for partnerships, we didn't touch on this.
Sara:How do you find partners?
Sara:I think that is something that Tony and I have really done well at, is just
Sara:showing the world what we're doing, what we want to do through social media.
Sara:So be your own advocate and blast yourself on whatever platform you are
Sara:most comfortable with, and that is how you will attract your own potential investors.
Sara:So start posting today if you are not already doing
Sara:that.
Sara:I'm so glad you
Tony:brought that up because people look at us and like, well, of course,
Tony:you guys are finding partners because you're The Real Estate Robinsons, and
Tony:you have BiggerPockets, and YouTube, and Instagram, but we have students
Tony:in our program who have 1,200 people following them on Instagram, and just
Tony:the act of them sharing their journey.
Tony:Not even because there are these big faces or big names, just the fact that
Tony:they're sharing what they're doing.
Sara:Hey, I'm Travis.
Sara:I'm walking through my property today.
Sara:And now they have people reaching out to them saying, oh man, I
Sara:didn't know you do short-term.
Sara:If you ever want someone to fund or to give you some money for your--
Sara:and it's literally happening to people in our program right now, and
Sara:they don't need the big following.
Annette:Mm-hmm.
Sarah:Because those partnerships are built on proof of concept.
Sarah:And that concept is you with the human, that's what people
Sarah:are investing in really.
Sarah:Yes, the properties and the returns, but it has to be
Sarah:conducted by someone they trust.
Sarah:And no one--
Annette:How many partners have you turned down?
Annette:Are there partnerships that you've turned down?
Tony:Yeah.
Tony:I mean, I can say on the single family side, we only have, I think 17 partners,
Tony:somewhere around there, and we've probably had over a 1,000 people fill
Tony:out that form to become a partner.
Tony:So I mean-- yeah.
Annette:You're highly selective.
Sarah:You should be.
Tony:We try.
Annette:Yeah, for sure.
Sarah:Yeah.
Sarah:You should be.
Sarah:It's a big-- not to take it lightly either, these types of partnerships.
Sarah:Don't be afraid of them.
Sarah:Go for it.
Sarah:And you got to sometimes just trial by error.
Sarah:But also don't take them lightly.
Sarah:It's like any other marriage.
Sarah:You have to date a little bit, or not, I don't know.
Sarah:You do you.
Sarah:Yeah.
Sarah:Any other parting words you have before we sign off?
Sarah:I mean, I could talk to you guys all day, but we got to
Sarah:leave the people wanting more.
Sara:Just thank you guys.
Sara:Seriously, you both have played such a critical role in both of our journeys,
Sara:separately and in separate times.
Sara:So just thank you guys, like Tony said, for all that you do to the
Sara:short-term rental community, seriously.
Sara:I hope you guys know how valuable the both of you are, and how
Sara:treasured and loved you guys are.
Annette:Thank you.
Sarah:Thank you so much.
Annette:Maybe we can partner together on something.
Tony:Let's do it.
Sarah:It would be good.
Annette:It would be fun.
Tony:Yeah.
Tony:Let's do it.
Annette:So good.
Annette:You guys, thank you so much.
Annette:This is not the last time that you will see Thanks for Visiting and The Real
Annette:Estate Robinsons together, either on the airwaves or if you're watching in-person.
Annette:This is the first of-- well, we've already been together a few times, so
Annette:we'll keep this relationship going.
Tony:Absolutely.
Tony:We're looking forward to it.
Annette:Thank you so much.
Sarah:And we will put all of The Real Estate Robinsons, all the things that they
Sarah:do and are promoting in the show notes.
Sarah:So please check those out.
Sarah:They are chock full of opportunities to engage with the
Sarah:Robinsons and learn from them.
Sarah:So again, thank you so much.
Sarah:With that, I am Sarah Karakaian.
Annette:I'm Annette Grant, and together we are--
Both Annette & Sarah:Thanks for Visiting.