So we, we were just having, uh, as a preamble before we kickstart
Speaker:everything is um, I was saying I was peridiscombobulated.
Speaker:Not quite discombobulated, but then Ben corrected me that maybe
Speaker:I'm peribobulated, but then I dunno what a bobulated person is.
Speaker:This is the preamble that people who listen to the podcast won't hear.
Speaker:Welcome.
Speaker:Today we are going to be talking about who are you helping?
Speaker:Last week we were talking about what more money could buy you?
Speaker:Essentially what, why is it that you would even con contemplate raising
Speaker:your prices or even think about your PR pricing in an intentional
Speaker:way, and how thinking more deeply.
Speaker:What is it?
Speaker:You know, you might get more money, but then what is it you're gonna do with it?
Speaker:And being, knowing that and really being comfortable with that and sinking into
Speaker:that, then you are more likely to do the, to do the work and, and to feel the feels
Speaker:and, and go through the hardship of, you know, really diving into what people want.
Speaker:And then there's actually, who is it that you are actually talking to?
Speaker:Because if you don't know that, then how do you know what they want?
Speaker:And if you dunno what they want, then how much do you know, how,
Speaker:how valuable is that gonna be?
Speaker:And then you just like, uh, finger in the air or just following other
Speaker:people's definitions of what valuable is.
Speaker:As in when I say other people, just generally the market or, or, or your mom.
Speaker:Um, so today we wanted to kind of, uh, talk to this idea of what does it
Speaker:mean to understand who you're helping.
Speaker:Uh, we were going to essentially model it by kind of talking about
Speaker:who we think we are helping and how that's evolved over time of doing
Speaker:the Happy Pricing course, where we started, uh, where we think we are now.
Speaker:Cuz I think in, in the spirit of transparency, you know, this is an
Speaker:evolving thing for us, isn't it, Ben?
Speaker:We, we've been, we are trying to work things out and, and, and through the.
Speaker:Emergent.
Speaker:Emergent.
Speaker:Emergent.
Speaker:That's the scientific way of saying, making it up as you go along.
Speaker:Making it up as you go along, which is not a bad thing.
Speaker:No.
Speaker:I, I had a conversation today around, there's a sense of responsibility as well.
Speaker:Well, that we take seriously around this.
Speaker:You know, it isn't just about playing with stuff for, playing with stuff's
Speaker:sake, um, isn't just about messing around with people to then work out what you.
Speaker:There's a level of, uh, having a very clear and honest intention
Speaker:about what you would like to create, and then discovering, actually for
Speaker:some people, there are some people you can help better than others.
Speaker:Mm-hmm.
Speaker:And I think that's, I think where I want to ground this rather
Speaker:than, um, Just totally being, uh, irresponsible about how this work works.
Speaker:So I think that's one aspect.
Speaker:Uh, um, might, we might go into a bit.
Speaker:But, um, the, the framing, I think just to give people something to
Speaker:hold onto as we ramble, is for me, this idea of the transformation you
Speaker:wanna, you want to create for people.
Speaker:You know, the outcome people say or what's the value?
Speaker:But essentially, uh, they're at one point with a certain.
Speaker:in a certain state, and there'll be another point after working with you.
Speaker:And that was, they'll be in another state.
Speaker:And there's a way to describe those states, you know, how
Speaker:do you, what do you mean?
Speaker:There's that state.
Speaker:And there's a podcast I did a couple of years ago actually with Alan Wick
Speaker:who talked about psychographics.
Speaker:Cuz we were talking about, I think, demographics for a while and, you
Speaker:know, the type of industry and the, the kind of like, uh, size of
Speaker:business, blah, blah, blah, blah, blah.
Speaker:But, um, I quite, I'm more attached to actually this idea of like, what
Speaker:do they, what do we want 'em to know?
Speaker:What do we, how do we want them to feel, and what do we want 'em to do?
Speaker:And at the beginning, they don't know something, and at the end
Speaker:they'll know something At the beginning, they're feeling one way.
Speaker:At the end, they'll feel another way.
Speaker:At the beginning, they're not doing something.
Speaker:At the end, we want them to do something.
Speaker:So as if anything from this conversation, maybe take that away
Speaker:as a way to just really ground and get more clear about your own
Speaker:intentions and your own assumption.
Speaker:about what you are creating and who you're creating it for.
Speaker:Because then it becomes less about specific demographics and it, it's more
Speaker:about many different people could access this because they want that change.
Speaker:Mm-hmm.
Speaker:And then you're not maybe limited to an industry or, or
Speaker:a type of, um, way of working.
Speaker:Um, so I guess the, the first thing just to, uh, kind of clarify what you were
Speaker:sort of saying there is the, in terms of the, the kind of a, a kind of main thing
Speaker:that they might take away with themselves.
Speaker:That they are kind of clear about what they want their ideal
Speaker:customer to know, what they want their ideal customer to feel, what
Speaker:they want, their ideal customer.
Speaker:Is that the, the kind of framework we were,
Speaker:that's the framework that we are looking at.
Speaker:Yeah, so I think this obviously kind of touches on a much bigger issue, which
Speaker:is all, you know, relating to, um, the kind of marketing more generally.
Speaker:Um, and, you know, kind of really being clear about kind of who I know.
Speaker:Uh, so Lana, uh, in your community does, you know, written lots around
Speaker:this and really talks about, and Yeah, it is a, it's a kind of, you know, not
Speaker:only, the clearer you are about who not only, you know, does that kind of point
Speaker:to your opportunity to do kind of more valuable work, it's also just a really
Speaker:helpful kind of default, isn't it?
Speaker:You know, when you are stuck with something, when you are kind of, sort
Speaker:of chasing yourself round in sort of circles, assuming you do that.
Speaker:We all do that occasionally.
Speaker:Uh, you know, uh, it's, it's your kind of.
Speaker:To break the cycle, to kind of sort of step out, oh, who am I doing this for?
Speaker:Have that kind of picture.
Speaker:And I kind of know and kind of remembered this for my own kind of purposes,
Speaker:recently for a new, uh, another sort of podcast that I was setting up and
Speaker:just had a, I have a really clear picture in my mind who that is for.
Speaker:And every time I kind of, you kind of, sort of find yourself up a little
Speaker:sort of cul-de-sac, a little dead end, it's just come back to that picture
Speaker:and it does kind of break the cycle.
Speaker:It resets everything.
Speaker:So having that really kind of clear picture of who it's for
Speaker:is a tremendously helpful thing.
Speaker:Now, um, where that sort of then intersects with what we are doing and
Speaker:what kind of every, anybody kind of listening might be doing in terms of kind
Speaker:of pricing and selling or, or kind of what you earn and what you so clearly.
Speaker:Um, different things happen when we're trying to sell something, oftentimes,
Speaker:um, you know, when we kind of need the money or there's not of sales, or we're
Speaker:trying something out and we're not really clear in, in a, in a sense that, I know
Speaker:I kind of definitely sort of fall kind of victim to this, have a habit to do this,
Speaker:it's just kind, well, let's just try and get, you know, as many different people,
Speaker:I'll get as many different clients as I can and many different customers as
Speaker:I can try and just get these, you know, all of these different types of people.
Speaker:Because A, I'm try, you know, trying to kind of fill something up.
Speaker:B you are not really kind of clear.
Speaker:But of course the thing that happens in that is, um, it's a lot more
Speaker:effort because you are trying, you are needing to kind of rethink through
Speaker:what the kind of proposition is, what the value is each and every time you
Speaker:are having a, having a conversation.
Speaker:So it just kind of takes much more effort, essentially.
Speaker:And also kind of fundamentally, you're never really going to be able to do your
Speaker:most valuable work if you are trying to, if you're kind of spreading the
Speaker:value of what you do thinly, uh, across the toast of many different people.
Speaker:We can talk to this at two levels.
Speaker:I think we can talk to this app, this podcast, or this episode.
Speaker:What do, how we would use this idea of what we would like to
Speaker:people to, uh, feel and do?
Speaker:And then we can talk to it in terms of the Happy Pricing course and what
Speaker:it is that, um, we want people to know, feel, and do in terms of that.
Speaker:And then maybe we can then say why that's important to us, and not only
Speaker:from a tactical perspective, but maybe from an energetic perspective as well.
Speaker:Maybe part of this, what we would like people to know, cuz you know,
Speaker:we, thankfully Ben put some notes together beforehand, and one of the
Speaker:things we would like you to, to know or learn is to be clearer about, Who
Speaker:the easier and more valuable your work.
Speaker:Oh, to be clear, the clearer you are about who you prepare this, the more valuable
Speaker:the work, and easier it'll be to do.
Speaker:Mm-hmm.
Speaker:then what is the feeling?
Speaker:What is the feeling we want people to get, to get from this?
Speaker:Um, I know, you know, um, for kind of, for lots of us who are kind of
Speaker:responsible for creating our own work, for creating our own opportunity.
Speaker:It can feel risky to start to cut things down.
Speaker:I kind of know that it kind of feels that way for me to, to an extent.
Speaker:If I, you know, if you kind of, the, the clearer you get about who you are
Speaker:working for, which then necessarily points to people you are not going
Speaker:to work for, you don't feel that you are, you are in a, in a good position
Speaker:to help, you know, it kind of feels like you're shutting down opportunity.
Speaker:It feels like you are minimizing the kind of chances for, for yourself.
Speaker:And I guess in terms of kind of feeling that, we kind of want sort of people to.
Speaker:It's a kind of feel coming up is, is the, the kind of feeling that actually
Speaker:the, that simplifying the feeling that kind of focusing is actually a kind
Speaker:of positive move, not a negative move.
Speaker:Cause I know, kind of like I said from my own experience, I think,
Speaker:you know, in trying to keep.
Speaker:As much opportunity open as possible.
Speaker:That is the sort of enemy of kind of, of focusing the enemy, of kind of nicheing.
Speaker:And I think ultimately that just sort of compromises things.
Speaker:So really kind of wanting to kind of encourage people that the kind of, that,
Speaker:you know, that simplifying, that focusing is a positive move and will be beneficial.
Speaker:So what springs to mind is like for people listening to this, we'd
Speaker:like them to leave feeling more at peace with that idea,rather than the
Speaker:anxiety of like, oh my God, I need to talk to as many people as possible.
Speaker:And I, and, and, and just basically cast a wide net is like feeling
Speaker:at peace, feeling the Jomo.
Speaker:Um,
Speaker:the Jomo,
Speaker:the Jomo, the joy of missing out.
Speaker:Oh, okay.
Speaker:Rather than,
Speaker:I thought that was something sort of inappropriate.
Speaker:Jomo, not fomo.
Speaker:Another thing, see, that's another thing you're gonna learn
Speaker:from, from listening us today.
Speaker:Mm-hmm.
Speaker:So that's, again, sinking into that and it's, it's helpful then to say,
Speaker:all right, we want people to feel at peace with this idea, all right??
Speaker:So that helps us guide the conversation as well, and guide what we, we talk
Speaker:about and then what do we want people to do after they've listened to this?
Speaker:Make the decision, do the difficult work, basically, you know, embrace the
Speaker:Jomo, uh, start kind of drawing some kind of boundaries about who is kind of
Speaker:best in your sort of sweet spot of ideal client and who is best outside of that.
Speaker:Um, so I think, you know, that's the invitation that people sort of actually
Speaker:sort of step into that, and that's not a, a kinda one-off process or whatever.
Speaker:That's something that actually you can sort of keep asking
Speaker:yourself, keep kind of focusing on.
Speaker:And that's not to say that you are kind of constantly changing the
Speaker:who, but actually sort of always have a kind of watching brief.
Speaker:Am I, you know, am I continuing to work with the ideal type of person,
Speaker:the ideal type of opportunity?
Speaker:Am I continuing to do that and asking yourself the question?
Speaker:Because otherwise, you know, we can always a, you know, we can get
Speaker:kind of lazy, we can get comfort.
Speaker:Uh, we can get complacent.
Speaker:Uh, and so, you know, it's always worthwhile to keep asking that question.
Speaker:Am I continuing to work for the right kind of person, the right
Speaker:kind of opportunity where we can do the best kind of work together?
Speaker:Or do I need to kind of challenge myself to step up, to step kind of beyond?
Speaker:Uh, and so, okay.
Speaker:Yeah, the, the kind of invitation to do is to commit to that work is to
Speaker:start making that changes, is to start drawing some kind of lines around
Speaker:that sort of ideal type of client.
Speaker:Mm.
Speaker:Another sort of topic that springs to mind here is around, and a question
Speaker:maybe for people to check into.
Speaker:What does that mean to do the right type of work?
Speaker:It isn't just about the money in my head, it's also about the experience.
Speaker:Your experience, not the customer's experience necessary.
Speaker:That's though, that's important.
Speaker:It's like your experience of doing the work.
Speaker:Because it can, I think some people can get very caught up with, oh, the
Speaker:customer's always right, and I need to work hard to make the customer feel happy.
Speaker:And in that process I burn out, because I'm always trying to cater for
Speaker:everyone else's needs apart from mine.
Speaker:So maybe we can dive into that later.
Speaker:In terms of the importance of this work.
Speaker:I just wanted to acknowledge also what Beccie said here in terms of like what
Speaker:you said on the pricing course helped her a lot, uh, in terms of nicheing and
Speaker:targeting ideal clients, but it didn't.
Speaker:that non-ideal clients didn't come to her.
Speaker:Mm-hmm.
Speaker:And I think that's if we, if, if that, maybe that's part of the message of how we
Speaker:wanna make people feel at peace with this.
Speaker:It doesn't mean by talking to a specific group of people or
Speaker:specific group of a particular type of change that people want.
Speaker:It won't necessarily preclude that everyone else will just ignore you.
Speaker:Yeah.
Speaker:Or, and or to kind Beccie's point that you then need to say no to them.
Speaker:Yeah.
Speaker:Because obviously, you know, we are all kind of sort of functioning adults
Speaker:and, you know, you have the, the kind of right and responsibility to make
Speaker:decisions on a case by case basis.
Speaker:It's really, uh, as kind of Beccie's talking about there, the kind of the,
Speaker:the value of a kind of focus, the value of an orientation, the value of an
Speaker:intention to kind of, yeah, to orientate in a certain direction and, and.
Speaker:You know, kind of lending you the energy to kind of inform your focus.
Speaker:But of course, as things kind of pop up around that, that you can make a
Speaker:decision around whether that is something which is kind of right to pursue for
Speaker:whatever kind of whatever reason or motivation it might kinda represent.
Speaker:I think there's, for me, there's, there's the, we don't wanna be like,
Speaker:oh, kind of like, oh, this is the ideal way you must do this, and, you know,
Speaker:only work with your ideal clients.
Speaker:I, I wanna acknowledge that there's a pragmatic aspect to this.
Speaker:Mm-hmm.
Speaker:you know, we're not always inundated with our ideal customer.
Speaker:Mm-hmm
Speaker:uh, and sometimes we, we need to, to work with people just purely
Speaker:from cash flow perspective.
Speaker:Mm-hmm.
Speaker:And so not to beat ourselves up, oh, I'm not working with an ideal customer,
Speaker:or I can't work with this person because they don't fit this profile.
Speaker:Um, to be open to that.
Speaker:And for that to then, you know, just, I think this idea of.
Speaker:to have intentional choice rather than being, uh, just taking
Speaker:anything that anyone gives you
Speaker:Mm-hmm.
Speaker:to be able to clearly say yes or no for the right reasons.
Speaker:Yeah.
Speaker:Rather than just swamping yourself with too much stuff.
Speaker:So again, for this idea of peace, I think maybe this feeling
Speaker:of empowerment, it's okay.
Speaker:You know, you need to feel empowered to make that choice rather than not knowing
Speaker:you know, where the next customers come from or having to say yes all the time.
Speaker:And may, maybe, maybe a kind of way of, um, sort of exploring that is
Speaker:via the lens of the kind of course and what we were, what we were
Speaker:thinking about in terms of that.
Speaker:Because I think, you know, it's, you know, and actually it kind of mirroring
Speaker:a lot of what sort of Beccie was saying of the, you know, we've done a few
Speaker:different cohorts now and, and I think, you know, Sort of given sort of what we
Speaker:know of what is taught on the course, kind of, we know that actually a lot
Speaker:of the, the sort of skills and the sort of tools that people get in terms of
Speaker:helping them kind of identify who the right kind of person is, helping them
Speaker:identify what actually the changes that that person is wanting to make, cuz as
Speaker:you were sort of alluding to and kind of referencing earlier, you know, the reason
Speaker:that, uh, kind of your, your customers or clients buy anything is because
Speaker:they are trying to change something.
Speaker:You know, it's never about the what of what you do, whether that's coaching,
Speaker:whether that's websites in your old case, what, you know, whatever it might be,
Speaker:there is some other change that a customer or client is trying to make, and that's
Speaker:the reason that they're buying, you know, the, the thing that you kind of provide.
Speaker:So a lot of what we sort of teach on the course, how people understand
Speaker:that, how people understand what the value of that thing is, how people
Speaker:understand what the, and how that kind of relates to kind of pricing and
Speaker:how you have those conversations with people so that you are getting to a
Speaker:place where you are increasing what you earn, the kind of broad spread
Speaker:of that, we know is applicable to actually quite a wide variety of people
Speaker:because it does touch on marketing, it does touch on selling, and it does
Speaker:touch on on what, on what you earn.
Speaker:And I think the, the kind of cohorts that we've run up till now kind of
Speaker:reflected that idea that, you know, I think, you know, there's a certain type
Speaker:of person, obviously who, which is kind of generally in your community, the
Speaker:Happy Startup community and, and kind of people who are in that sort of orbit.
Speaker:So we know that there's a sort of commonality of person essentially, or
Speaker:they kind of feel in a certain way, they have the same sort of positive intent.
Speaker:Uh, and I think when we went into the last kind of rounds of the, the, the kind of
Speaker:last cohorts of the course that was in a sense as kind of detailed as the kind of
Speaker:thought was in terms of who it would be.
Speaker:You know, it's not just for the people who were only interested in profit for
Speaker:profit's sake, because there are other ways, you know, you can sort of do that
Speaker:so they wouldn't be right for this.
Speaker:But in a sense that was really one of the only sort of, um, kind
Speaker:of informal filters that we had.
Speaker:Then we were just sort of confidently taking the kind of broad spread of
Speaker:the tools to whoever would be kind of interested in them, and sort
Speaker:of the course kind of reflected the, the cohort reflected that.
Speaker:Yeah,
Speaker:And I think one of the things that we were then kind of reflecting on as we
Speaker:kind of think about the, the Nets course is this kind of idea that actually, um,
Speaker:to, for us to be able to deliver most impactful people, um, there is this
Speaker:kind of link that actually, you know, you need to have people on the course
Speaker:who are likely to be selling their services over the duration of the course.
Speaker:Because if that's happening, then we know that we can all work
Speaker:together to help them get to the place that we want them to get to.
Speaker:Which is for them to be earning more for the work that they do.
Speaker:So then that starts to kind of, kind of raise questions over, go, well,
Speaker:what's the right ideal kind of length?
Speaker:What's the ideal kind of format?
Speaker:And it then means, okay, so it's only gonna be right for you if
Speaker:you are likely to have client conversations over the duration of it.
Speaker:Uh, and so that points to another thing.
Speaker:And another thing that, uh, kind of came out of it was this idea that actually,
Speaker:um, you know, some of the people who've been on sort of co-ops before
Speaker:were selling something entirely new.
Speaker:They were trying to work out something entirely new.
Speaker:And again, asking, you know, a lot, whilst a lot of what we teach would be
Speaker:useful for them, we ask ourselves, well, where can we deliver the most value?
Speaker:Who can we deliver the most value for?
Speaker:And, you know, the kind of realization we can deliver the most value for people who
Speaker:have, or, you know, do know what they sell already, uh, but they're looking to find
Speaker:ways of kind of, sort of selling that.
Speaker:More money essentially.
Speaker:So that, you know, those things start to point a little bit more clearly to
Speaker:an ideal who, and start to kind of put a little bit more clearly to kind of
Speaker:lines we might kind of draw, kind of who fits in that sort of sweet spot.
Speaker:So that's just a example of how it was starting to kind
Speaker:of influence our thinking.
Speaker:And, and to so open a bit more of a, a door to, to follow on with, uh,
Speaker:Beccie's analogy, and use of the door, um, to give you, open the door, open
Speaker:the door a bit wider to our thinking.
Speaker:Um, one of the ways we were trying to look at it in terms of also just
Speaker:a structure maybe for you to think about if you're doing this, is like
Speaker:there's the who, the what and the how, and they are all connected.
Speaker:And so the what you know is very simple terms is essentially get, get paid your.
Speaker:and, and more often that just more get paid more, you know?
Speaker:Mm-hmm.
Speaker:, you, you're in a state of like, uh, I'm working, I'm doing something,
Speaker:but I'm not, there's something not feeling, you're not feeling the ease
Speaker:or you're feeling the anxiety of the, just the not enough cashes coming in.
Speaker:There's things that you want to do and the, it just doesn't feel like
Speaker:you're being valued in the right way.
Speaker:And so well,
Speaker:Earning your worth might be worth.
Speaker:Worth.
Speaker:Exactly.
Speaker:You're not earning your worth.
Speaker:And so what we would like to give people is the opportunity to earn their worth.
Speaker:And then this who and how I think is this interesting play here in terms
Speaker:of like when you were talking to this before, it's like, you know someone
Speaker:who's just launched something new.
Speaker:They don't know necessarily if that's the right product.
Speaker:They're not confident about the product.
Speaker:It's harder for us to get them to the place of earning more, because
Speaker:that's an iterative process of you know, their own who and understanding
Speaker:exactly also what they would like to do in terms of that work.
Speaker:There's lots to unpack there.
Speaker:But if we start thinking about, okay, we, we want people who, who are
Speaker:getting opportunities, for instance, they're getting opportunities to work.
Speaker:They're just either turning them down cause they're uncomfortable about the
Speaker:whole pricing thing, or they're taking them on and just not getting like paid
Speaker:the right amount of money for 'em.
Speaker:They're not getting paid their worth, and, and that can happen.
Speaker:Um, you know, if we did a course over five day, a five days, which
Speaker:we did last time, it's great for learning all the different things.
Speaker:So the, what they get is just a set of tools.
Speaker:, but the what we, the, the ch you know, the what being the change we wanna make
Speaker:is what we would love, what we would get energized by, what we would actually
Speaker:get, um, excited to keep on doing this for, are people who then actually
Speaker:during the course, sell something for more money than they would before.
Speaker:And if you have this window op opportunity of five days where you're intensely
Speaker:trying to learn something, it really so kind of closes off the opportunity that,
Speaker:or the ability to help people should an opportunity come down the following week
Speaker:or the week after, or the week after that.
Speaker:So that started to make us think about the how.
Speaker:It's like, okay, we got these materials.
Speaker:We, we are really confident about what it can, how it can help people,
Speaker:how, how this information can empower.
Speaker:But we also want them to put them into practice.
Speaker:And so we wanna extend that.
Speaker:So now what we are thinking is actually what would be better is like to
Speaker:spread it over five weeks maybe, and to be able to have a lesson a week
Speaker:so that all the materials are there.
Speaker:We will then coach you through the materials over that time, but you now
Speaker:have five weeks in which an opportunity could come up and you could then
Speaker:immediately dive into those tools and use them and see how that you can put
Speaker:them into practice and get paid more.
Speaker:Mm-hmm.
Speaker:And so that, that interplay of the who and the how, knowing that okay,
Speaker:and the what, oh God, now I'm getting complicated , you know, the real, what
Speaker:needs for us to see impact happen?
Speaker:The kinds of people who are very clear about what they, you know, the, the
Speaker:things that they're selling, but just not communicating it maybe in the
Speaker:right way or or interrogating what their customers need in the right way.
Speaker:And then how do we create that change in a way that actually benefits them in
Speaker:the most, actually not in the, in the best way, but also for us, cuz I think
Speaker:this is the other aspect in terms of this whole thing is like what excites us, what
Speaker:energizes us, and what makes us always want to turn up in the best way possible.
Speaker:So, I dunno, have we, have we hammered the point home well enough here?
Speaker:Uh, we've definitely hammered some point home.
Speaker:We've, we've, we've put a lot of nails into the wall.
Speaker:Fortunately, uh, Beccie's offered us lots of comments.
Speaker:Oh, good.
Speaker:Good, good, good.
Speaker:Okay.
Speaker:Um, so it sounds like she's definitely realized the truth of what we're
Speaker:saying, what we were saying last year, that my truest fans realize
Speaker:the value of what I offer and don't really question my prices as a result.
Speaker:Ooh, there we go.
Speaker:Um, and that, that's really, again, from that, that intention of we want people
Speaker:to feel at ease and at peace with this process, it's nice to, for Beccie to say
Speaker:something like that because there is that.
Speaker:We wanna remove the fear, remove the fear of actually really getting
Speaker:clear of who you wanna help.
Speaker:I wanted to finish off a bit more because we are kind of
Speaker:in this kind of happy space.
Speaker:Um, it isn't just about the money and it's all about how all of.
Speaker:How, what it feels like to do this work.
Speaker:Maybe just being, talking to why we wanna work in this way and what
Speaker:is it we would like people to feel when we are working with them.
Speaker:I think I, the thing that I get out of it is that we were having the, a
Speaker:useful way of me thinking about it.
Speaker:We were having the sort of the, the hypothetical conversation if,
Speaker:you know, we were talking to people at the end of a sort of six week
Speaker:course, what it is, I would like them to them to be feeling dental done.
Speaker:And for me, you know, as you've kind is, is also about kind of impact that
Speaker:somebody has got the sort of newfound confidence of having made the change.
Speaker:So it's not just about that somehow we are kind of artificially sort of giving
Speaker:somebody some confidence, but that they have got the confidence that comes
Speaker:from having actually made the change.
Speaker:Because for me, you know, I like the impact.
Speaker:I like sort of tangible things being done, uh, and uh, I like the
Speaker:kind of growth that people feel from having made positive changes.
Speaker:Uh, and so for those kind of three things to come together is where I
Speaker:get my motivation from in doing this.
Speaker:A, a way of looking at work for me these days is, is kind of
Speaker:grounded in this idea of needs, and kind of core emotional needs.
Speaker:And I, I find it, I found it really, um, grounding and also confidence
Speaker:building or like, it, it reinforces my intention with whatever I'm doing
Speaker:when I can tap into, alright, what is it I'm getting out of this personally?
Speaker:You know what?
Speaker:What needs of mine are met by doing this work.
Speaker:And learning, uh, speaks to a reason why we do that.
Speaker:We, you know, we run the Happy Startup School.
Speaker:This real, I, I learned so much by just doing this work with people, you know,
Speaker:over this past, gosh, is it a year now?
Speaker:I can't even remember the last time we did the course, but essentially
Speaker:that, you know, I've learned so.
Speaker:, you know, by, by running this course.
Speaker:And, and that, that excites me cuz I feel like there's so
Speaker:much more to learn around this.
Speaker:Not even in terms of like topics, but just deepening it and understanding actually
Speaker:this is what it feels like to learn this stuff and to, to make these breakthroughs
Speaker:and what it means personally for someone to actually learn how to price well.
Speaker:This kind of need for connection.
Speaker:And this is why I like the idea of just spreading it out, having more
Speaker:time to get to know people, having people to get to know each other.
Speaker:Um, this need for community.
Speaker:You know I, as much as I like the idea of ha you know, people having epiphanies,
Speaker:it's just to have that in a space that feels safe, uh, feels like you're
Speaker:contributing to other people's growth and learning, and something that you've
Speaker:experienced and you can say to someone else that then suddenly shifts in them,
Speaker:th that is a lovely place to be when you can see other people help each other,
Speaker:uh, and, and you to be part of that.
Speaker:And I, I get energy from that.
Speaker:It, it's less chalk and talk and it's more like, okay, how can we work out what's
Speaker:really going on with this pricing stuff.
Speaker:And when I think about that, it then goes back to the who
Speaker:Mm-hmm.
Speaker:in terms of like, if you are the kind of person who just wants content, just
Speaker:wants the lesson, you know, the, the lesson plan and the, the, the points to
Speaker:work on we're not for you necessarily.
Speaker:You know, I'm not gonna preclude, you know, let's say, oh, you can't join us,
Speaker:but if that's what's in your mind, then maybe think twice about what it means to
Speaker:be part of a, a private pricing course.
Speaker:Because for me, it's, it's someone who, who has, is tired of doing
Speaker:it on their own, who really values the, the accountability they get
Speaker:from a group who really enjoys contributing and engaging with a
Speaker:group, because it helps them develop their own ideas by talking to others.
Speaker:Cuz that's for me, that's why I like having these conversations
Speaker:while like being in groups.
Speaker:Cuz by talking I get clearer.
Speaker:So in a sense it's like if you like me or like Ben, then
Speaker:if you like me, do you like me?
Speaker:Yeah, you just tapped into that other little knee valid.
Speaker:Being seen, being adored, but, um, but don't we all want that?
Speaker:Of course.
Speaker:It's just some people are less open about it.
Speaker:So if you are open about that need, if you can own, I want to be seen in a group, I
Speaker:wanna, I wanna like be acknowledged for what I know and what I'm trying to do.
Speaker:Then again, those, I'd love to have work with those people and it's, and it's nice
Speaker:and it feels, it feels like you then, you're not there just for the course.
Speaker:You then there for the whole course of building your business and doing stuff.
Speaker:So
Speaker:Yes.
Speaker:I feel like we've, we've, uh, we've imparted a lot of things then we, we
Speaker:sort of started with, with like, uh, no, with no feel and do, and then we kind
Speaker:of ventured into who, what and hows.
Speaker:So thank you very much everyone.
Speaker:If if, if any, of.
Speaker:Resonated or made stent or felt like, Ooh, I'd like to be part of that.
Speaker:Um, please sign up.
Speaker:We're looking to start the, the next cohort in March, so there's
Speaker:a bit of time, but towards the end of March we're gonna, we're going
Speaker:to do this five week or six weeks.
Speaker:I can't remember what we were saying.
Speaker:I think six weeks.
Speaker:Six weeks.
Speaker:It is six weeks.
Speaker:Six weeks, yeah.
Speaker:We're gonna spread it out over six weeks.
Speaker:It'll be probably once, one contact session a week, but we'll have
Speaker:all the course materials for you to just work through as and when.
Speaker:Uh, and we, and we just follow the model of, of a lot of the stuff we've already
Speaker:been doing, um, within the Happy, Startup, School and also the Momentum group that
Speaker:you are doing with the pricing stuff, just trying to foster more learning,
Speaker:live action, learning, whatever it's called, but basically learning by doing
Speaker:rather than just by consuming content.
Speaker:Yes.
Speaker:that's, that's our hope.
Speaker:Thank you everyone.
Speaker:Thank you everyone.
Speaker:I hope, uh, I hope some of that was useful.
Speaker:And until next week, cuz next week we're gonna be talking about what, what are
Speaker:you selling and what people want and
Speaker:What are they buying?
Speaker:Why are they buying?
Speaker:Sorry, what are they buying?
Speaker:What are they actually buying?
Speaker:Because that's an important one.
Speaker:Um, uh, and we are gonna be joined by Simon Matchelar from the Better
Speaker:Boulder Braver communities and maybe Frances, we might, uh, you know, try
Speaker:and get her on as well if she's free to talk about what they do with their
Speaker:community, the kinds of questions people have been asking them, um, and
Speaker:how that points to what people want.
Speaker:So until then, uh, remember to, yeah, if you're interested in
Speaker:the course, click on the link.
Speaker:But also there's the podcast and there's a YouTube channel.
Speaker:Um, go to the website.
Speaker:You'll find out, find links to those things there so that you can recap
Speaker:on every pearl of wisdom we have been gifting you over the past year or so.
Speaker:So until we, uh, lay the next pearl, Until then, have a have a good week.
Speaker:Bye-bye.