You're probably going to feel at some stage like you're an imposter.

I just have to forget about what other people might think of me and I

had to forget about my thoughts in the back of my mind saying

to yourself, you're an imposter, what are you doing here? If you're starting from

zero and you're showcasing that through social media, you

will get eyeballs. People want to see other people who are also

trying to do the same things that they wanna do. If you are suffering from

imposter syndrome, just think, I'm Matthew Fraser,

and this is Amazon Ecom Secrets. I'll

be sharing with you the secrets that helped me go from millions in

debt to an eight-figure entrepreneur. If you're ready

to escape the nine-to-five and live life on your terms, let

me show you the way. In today's episode, I want to touch on something that's

a little bit emotional and a little bit personal, and not just sort of boring,

old legal entities, for example, but something that a lot

of people face, which is within their mindset, which can be imposter

syndrome. And I know for myself, I've suffered from imposter

syndrome many times, and maybe even

a little bit now. But what, first of all, is

imposter syndrome? Now, what do you think it is? For

me, it's basically you're portraying an image

of somebody that perhaps you think you're not good enough to be. So

for example, in this case right now, I am a

mentor. And so you might be in a case where you might

want to be a mentor, but you don't feel like you're really quite there yet. You're

not good enough for that. Or what a lot of clients in

my situation, a lot of clients feel is that they want to be an entrepreneur.

They want to be an online seller. But they don't feel

like they're good enough to be that. And if they were to say

to someone, like one of their friends, that they're an Amazon seller

or an entrepreneur, that they would get sort of these vibes from them that,

hey, that's a bit weird. What do you mean? You're not really that. And

so that kind of is the kind of context behind, I guess, what

is imposter syndrome and what people sometimes

suffer from. And so I want to take you back to a time

when I first sort of had this sort of feeling of suffering

from imposter syndrome. And I just started in

this Amazon journey. This is about 2017 odd. And

I remember going to some of these conferences, and

at the time, There was cases

where I was being interviewed by the conference leaders,

and they would say, look, can we interview you, and then

we'll talk about your story. And I was thinking, in my head,

I'm thinking, I haven't really got a story. I haven't even really done anything. And

by that stage, I was simply learning how to use the

Amazon platform and designing my own product. And that was back in

the Patriot Auto Products shammy days, right? If

you go back to episode one, you'll learn all about that. And so

I didn't feel in my own heart, in

my own mind, that I was worthy of

being showcased to this crowd of people. And we're talking like

there was like 500 to 1,000 people in this room. And

then the next thing you know, I'm now up on stage

on a really big video screen, and they're talking about And

this is Matthew Fraser, and he's done this and done this. And

I remember at the time, too, they were also talking about, you know, he's got a Hungry Jack's restaurant.

But in my In

my mind, I'm thinking, oh, if only people knew

the true story, the true story behind.

If you took the facade off that I was, and

I was putting on a brave face at the time. Remember, too, if you go back, and if you go

back to episode one, you'll hear the whole story of my

struggles in getting to be in the position that I am now.

I went through some really, really tough financial times. And

I was stone broke basically. I couldn't rub two cents together. But

I was just pushing hard every single day because I just didn't want

to be in that position of just living on credit forever. And I'd sort of

put all my hopes and dreams into building this Amazon

business. And then here I am sitting in the crowd and I'm

on stage And people are saying, oh, isn't he amazing? He's

got a Hungry Jack store, and he's got an Amazon product. And I'm thinking, yeah,

but the Amazon product really hasn't done much. I was selling

some stuff, but I was losing money. That was the truth of it, because it

was my very first product. And also behind the scenes is

my Hungry Jack's restaurant was still suffering from financial ruin

after the roadworks had come through. So I was literally

living on credit. And so I kind of, in

that case, in that the room, I

felt like I was an imposter. I was an imposter of being

elevated to this position of someone that you should look up to, and he's

a leader in this industry, and I just really wasn't. And so it

was a really, really weird time, because

I was meant to be. Because in my heart, I was like, I'm

meant to be this successful guy In high school,

funny enough, I literally was voted in the yearbook as

the most likely to succeed. So here I am. I

haven't lived out what even the expectations of others

around me thought, let alone myself. So I

was definitely feeling like an imposter. And

how did I get through that? Because I know a lot of people feel that

same way, particularly when you're starting out on this entrepreneurial journey.

is there was a little bit of fake it till you make

it. And I just pushed

through, really. I just thought, look, I just have to forget about what

other people might think of me. And I had to forget about my

thoughts. In the back of my mind, saying

to yourself, oh, you're an imposter. What are you doing here? I just kept

pushing through. And I guess at the end of the day, it was going to be irrelevant,

because I was just determined to succeed anyway. So

that was the one time where I felt like an

imposter. I suffered from imposter syndrome. And there was another

time. And I want to share this with you, because I just started to think about

the other times I've spoken to other people, and what's so interesting

is that other people who are millionaires

and possibly billionaires, other people that I know who are millionaires, also

have this same feeling. And so I remember back

when I was talking to some of my friends who were ahead of me at the time financially,

and they were telling me how they felt like an imposter. And I thought, really?

These were people that I looked up to because I wanted to be in the same position as

them. But yet they were now telling me that they just didn't feel

like they'd quite made it yet. And they didn't,

I guess, like the fact that they were being Elevate and a lot of

people do like if you're a multi-millionaire and if people know you're a multi-millionaire It

might even be because of the car you drive or maybe you've I don't know

You've got a Louis Vuitton loafers or something. I don't have

those I stick to the Nikes but Maybe

that's you. Maybe you are listening to this and you're already a

multi-millionaire, but you feel like you've got imposter syndrome.

And I just find it absolutely fascinating. So my point being is that

no matter what level you are in your journey, your

entrepreneurial journey, you're probably going to feel at

some stage like you're an imposter, an imposter for

something. And it's really just based on society and what

sort of box they put you in. And that's kind of the reason why I

think you feel like that. But what's interesting is that

once I got to become a multi-millionaire, I

also started to feel the same thoughts again. I was like, hang on a second.

I've gone from being absolutely broke and

having imposter syndrome because of the way You

know, the conferencing and things like that were treating me. I didn't feel like

I was worthy to be put on stage. And then I became

a multimillionaire and I still then had these thoughts of,

hang on a second, you know, you, you've, it was things like,

you know, you've made the money too easy. Yeah, I

didn't feel like it made the money too easy, but but maybe it

was too easy, you know because I now I had this money you've got you because you go from not

having really anything in the bank at all to Millions and

millions of dollars in your bank account. And so you think hang on am

I am I meant to be a multi-millionaire? It was this too

easy so that was sort of you know,

those thoughts came about again and then Even

in recent times, I'm gonna take you back just even to last year,

I was sitting down with a coach of mine and he said, Matthew,

I think your destiny, your future is

in the mentoring space. You've got so much skills and

knowledge and you're good at explaining things and you're good at

teaching and guiding people. And look, admittedly, I

was also sharing him some stories about things that were happening in my life. At

that time, I was getting a lot of people coming to me because I

think I had some receipts, as

I call it. I had a nice car, I had a big house, I was renovating this

big house. And so people would just naturally come

to you and say, look, how did you get to where you are? And

can you give me some advice? So I was just naturally talking to people about

how to make money online. I was talking about crypto and how

you could make money in the crypto space as well, because that's something else that I also dabble

in. And so I've got all these people coming to me asking for advice.

And the thing that I've got inside is

I actually want people to succeed. Like I actually love

the fact if you're succeeding, you watching

this or listening to this right now, I would love it if you wrote to

me and said, I've just bought a brand new Porsche or a brand new

Ferrari or whatever it is, right. Or I've just paid off my house. I

would love that. Yeah. And I love it when people showcase

their success. I'm not that one that sort

of puts people down when they've got the Ferrari, right?

I love that, because I aspire to have those types

of things as well. And if that's something that you suffer from, you should definitely change

your mindset on that. You should always admire the fact that

someone has done well. So don't be afraid of

showing off your success. It took a lot to get there. And

you know what? It actually inspires other people.

So put it out there. Let them see you've got the Ferrari. Let them see you've got

the Lamborghini. It actually matters for a lot of people. So

back to the story. I'm talking to my mentor, and he said, you

should go into the mentoring space. And it was around that

time I thought, What do I

have? This is back to the imposter syndrome again. What

possible things do I have that I could show other people

or teach other people in a proper paid

mentoring business? Because

I'm looking at other people in the space, like your Grant Cardones, your

Gary Vs, There's just, I mean, there's this,

you know, Tony Robbins, for example, right? I'm looking at

all these guys who had just done incredible things and

I'm sort of starting to compare myself. Well, if I'm going to go into the mentoring space,

why would anyone want to know what knowledge I've got? They

could just go to Grant Cardone. And so there

was a light bulb moment for me where I sort of moved out

of this imposter syndrome. And it was what someone else said to me one day,

and I'm going to tell you. It was the fact that People

are going to be attracted to you for who you are. And

sometimes when you grant cardones, they're so far

up the tree that they're actually unrelatable. And

because of my story and where I've come from, a lot

of other people will relate to that. I'm just the guy living in Tweed Heads,

who grew up in Caboolture, who worked at Maccas, who ultimately

went through some adversity financially, and has now come out as

a multi, multi, multi, and I'm adding another

one in there, multi-millionaire. And

I'm not ashamed to say it, because it took

a lot of freaking guts and perseverance to get there. And

that's why when I see other people succeed, I'm thrilled for them because I

know it probably didn't happen just overnight. They would have gone through a

lot of shit and probably a lot of imposter

syndrome themselves. So when

we're now talking about this mentoring space, I now mentor

other people on things to do

with social media, you know, putting yourself out there on

social media. If we go back into 2017, it

was Gary Vee who said to me, you should be on social media.

And if you want to know the full, full story of this and how it puts into context, go

back to episode one again. But it was how to

be on social media without feeling like you're an imposter. And

so what I say to my clients is, because they now

look to me and say, Matt, I can't possibly be at your level, so

why would people want to watch me? And I say to them, no,

they do want to watch you because you are at the

beginning. People want to see the journey of perhaps

you're struggling, you're trying to break out of the nine to five matrix.

If that's you, a lot of people doing that, a lot of people trying to

do that. Why would that be of interest? Because a lot of people are

trying to do that as well. If you're starting from zero and

you're showcasing that through social media, just

like I did, you'll find that you will get eyeballs.

People want to see other people who are also trying to

do the same things that they want to do. And

you don't have to be a multi-millionaire or you

don't have to have made it in order to showcase that.

So in wrapping up that, guys, if you are suffering

from imposter syndrome, just think, you know, I've also

had that too. And if you have to push through it and keep reaching

those goals that you know that you can achieve. If

you're someone who's suffering from imposter syndrome, just like I have, try

and use that as a source to push through to

try and get to the next level. So if you think that you're an imposter

because you want to be on Amazon, Use that

as a source of inspiration to get onto Amazon. And then

once you're on Amazon, then find something else to achieve. But at least

that way, you can aim for something bigger and better than where

you are now. Thanks for tuning into Amazon Ecom Secrets.

If you enjoyed this episode, the best way to show your support is

to give a five-star review on Apple Podcast and Spotify, and

make sure to subscribe on YouTube so you don't miss an

episode. You can also find more at I'm

Matthew Fraser on all social media platforms. Thanks