How do I optimize an established business? One

easy peasy way would be to, you're going to need at least $6 million

in your bank account to retire on in 15 to 20 years time.

Most people are going to be completely screwed. Don't

be that person dead at the wheel. Go and get educated, especially

when it comes to creating wealth for your future. If you're looking to acquire

a whole range of symbiotic businesses, one of the questions might be, should

I rebrand the other businesses so it all comes under

one brand? And the answer to that is, I'm Matthew Fraser

and this is Amazon Ecom Secrets. I'll

be sharing with you the secrets that helped me go from millions in

debt to an eight-figure entrepreneur. If you're

ready to escape the nine-to-five and live life on your terms,

let me show you the way. Hey guys, welcome to Amazon Ecom

Secrets. For this episode, I'm going to be talking to

you about how to maximize your

exit price when you sell. And

I talk about, I've talked about this a lot, actually. And

that is about how to, I guess, either start an Amazon-based

business, for example, or buy an existing Amazon

or Ecom business. And then

what are the opportunities then to grow that business and ultimately

sell? Okay. I think for most people, they

do want to sell the business because you can take a lot of chips off the table. It

might be, for example, in the $1 million to $5 million range, mostly. Okay. And

there was a bit of key information that came my way just

this week. And I thought, geez, this

is something that I have to share. So let me give you the context first

about how you may start and

grow a business and what are the opportunities first. And

then we'll talk about how you can maximize your sale price.

So let's just say there's two pathways in the very beginning, whether

it be Amazon or e-commerce, and it's

either you start a product from scratch or you,

what's a product and brand from scratch, or

you buy an existing brand with products, okay?

There's the two pathways we're going to talk about. Now,

if you buy an established business, then

guess what? You're going to truncate the time because when you start a

brand new business, it's going to take time. If we talk about Amazon

for a second, it's going to take time to obviously develop the product,

come up with the brand name, do the trademarking and the barcoding and

establish the supply relationships and get all the pricing all

done, building marketing, building social

media pages and websites, things like this, right? You

have to do all of that. And then you have to dial

it in because just because you start your own brand on

a product doesn't even mean that it's going to be successful

and importantly profitable, right? Because success is

going to come from profit. So you do not even

know if that's going to happen for you, okay? But

when you buy an established business, you've already

got all the things that I just mentioned are done.

The branding's done. The trademarks are done. The social media sites

are already done. The supply relationships have already

been established. The pricing's there. And you can then

look at the P&Ls, which is profit and loss statements, and

know, is this business making money or not? And of

course, you would only buy the business if it's making a profit, right?

So that's the advantage to buying established. Shortening

the time, because if you start from scratch, it may take you 2, 3, 4, 5 years

to maybe get up to the same level as if you were to buy a

business that's already been trading for 5 years, right?

You're shortening the time. And that could

be also a key for you to get out of your 9 to 5 job.

maybe you want to get out sooner. So if you can buy a business that's

already proven, that's the other thing, it's proven and established

that it is profitable, you could break out of

the nine to five immediately and start drawing an income

out of the profit that the business is making. So

I hope That makes sense. And the other key thing I forgot

to mention was that when you're buying the established Amazon-based business,

it comes with all the reviews as well. Now, the stats

are that only 2 or 3% out of 100, right, 2 or 3% of sales, sorry,

2 or 3% of sales get reviews. Now

you can imagine that's a very, very slow process now to

build up reviews. So if you could buy a brand with products

that already have thousand, 5,000 reviews,

wow, that's powerful stuff because you've already got

that in locked in, right? You can't take them away. And

so immediately, let's just say that buying

a business is what you think is the winner for the reasons

I've just said. And you can come up with the money, whether you

go and buy, you go to the bank, you get the money where you get it from the

mortgage, you draw it down out of your mortgage. There's a whole, you

get investors. There's a whole range of ways to get the money. But let's just say that's

what you've decided to do. You're going to buy an established business. Now

it's a case of how do I optimize that

business? Because we don't really just want to buy it and just

draw the income and the profit that it's already making.

We'd like to increase the income and the profit, right? So

how do we do that? One easy peasy way

would be to add a new product line. That

would be simple. So if it's a business that's selling yoga mats,

it might be just adding a new type of yoga mat might

be a different type of material, it might be a different color, you know, because colors come

and go in fads, and you know, you might decide that the new teal

is highly desirable right now, so you just open up a new teal line.

So you've already got the branding and you've got the relationships already done, you

just have to put it in order for teal. So that might

be a way. But even bigger than that, bigger

than that, is particularly if

you buy an American-based, USA-based business, most

of those businesses are not on any other platform outside

of the USA, right? Because most Americans, as

I've said before, think the world revolves around America,

right? They don't know there's other parts of the world and they're probably making

all right money for them. They're like, you know, why would I bother sending it to, you

know, some other random country like Australia or the UK or

to a lesser degree, Canada and Mexico, I'm just

going to stick to USA, right? So the opportunity, the

simple opportunity is open up an account in the UK,

an Amazon account in the UK, and now just send your stock over to

the UK. And what most people don't know

about is that the reviews that you have on

your USA listing transfer and are visible to

the UK listing, right? So you're not starting from zero on

the review. So automatically you've got instant trust with the

customers who are going to see that listing and you start making

sales straight away. So that's, that's one easy way. And

so then let's say you've gone down this path, you've

maybe got an Amazon in USA, you've gone to Canada, Mexico, UK,

Australia, and these are all the pathways that I've taken myself. So it can

be done, it's quite easy. It's easy once you know how. The

other thing you might then decide to do is let's get

a business that, now let's say

for example it is a yoga-based business, yoga mats is your business. You

want to find another business that is symbiotic to

that business, that would complement the yoga

mat business. And so you start thinking, what else do yoga

people buy? Now it might be supplements. Okay.

So if you could, you could find either an e-commerce or

Amazon-based supplement business. And

you're thinking, okay, and again, it's going to be a profitable business

that you can just buy and start leveraging. And of

course, if it's just based in the USA, boom, what are you going to do?

You're going to start opening up in other territories around the world. Okay.

But here's the next thing, which is what most people don't

think about, which is that you've now got two symbiotic

businesses. They both complement each other. You

can now start marketing the supplement

business to your yoga mat customers. And

you can also sell your yoga mat

products to your supplement customers. Now,

what's that going to do? It's going to reduce your ad

spend, okay? Significantly, because

you would, as a rule of thumb, anywhere

from 20 to 30%, you're going to traditionally

spend on advertising to get customers, okay?

Now, if you could halve that even, just halve that

cost, that could be a

hit to your bottom line and increased your bottom line in the

hundreds of thousands of dollars. And so

that is the power of buying a

symbiotic business that complements your

yoga mat business. And then it would be, okay, you've done that one.

What's the next thing? Maybe it's water bottles. You

know, the sports water bottles. Right now it's, you know, those

Stanley brands. My wife's got one, my daughters have got this Stanley brand

and they're crazy prices. But

yoga people, it turns out, love water bottles. So you

go find a water bottle based business

that you can now cross sell to your yoga

mat people, and of course, your supplement people. Again,

you're going to save on ad spend. And so by each business

you buy, reducing the ad spend, you're now adding potentially

hundreds of thousands of dollars to the bottom line for each business. And

let's just fast forward and say that you can acquire, and they

often call this type of system a roll-up. But

it's also like an acquisition as well. you're going to

acquire other businesses that are going to complement your existing business. So

imagine you've got five businesses that are all working

together. They all complement each other. And you've just increased

the bottom line. Even if it was just $100,000 per business, there's now

a half a million dollars added to your

bottom line. And so where does this come

in to Where does this

come in to the exit? Okay, let's go

back to the beginning. You've got a business that's just the yoga mat

business. Traditionally speaking, depending on

a couple of factors, but just random numbers, you're

probably going to get a 3x on that business. What does that mean? Let's say

it's earning $100,000 a year. 100,000, that's

$100,000 profit. And 100,000 times three is 300,000. So that

now becomes the valuation of the business. It's

that plus stock. And let's say

you get another business. You've got now your supplement business. And

now that one on its own was

generating $100,000 in profit. And then that business is

worth $300,000. And as you start growing it

out, now it's going to get to a point though, where if

you've now saved on the ad spend and the ad spend is added

to your bottom line, and I did say in the scenario, it increased your

bottom line by a hundred. So now each one in this scenario is earning $200,000 each.

So now 200,000 times five

is a million. On

its own, the yoga mat business was a three X

multiple value at 300,000. Okay, as

you started adding the other businesses, the profit increased. So

the amount of the profit increase, so therefore even that times three would be more. But

here's the key part. As you grow

out the businesses, and you can get it to a point of

doing over eight figures a year, it

then increases the multiple. And I'm not talking just from

like a 3x to a 4x. I'm talking from a 3x

to upwards maybe 7 or 8x. Okay.

That is massive. So that means that

you've just increased all your five businesses from $100,000 to

$200,000 of profit. But the multiple, because we're

now going to have five times $200,000 is a million dollars. The

multiple normally would be $3 million

exit. But because you've got a whole package

of businesses together, it can take

the multiple now to even if it was six

times, we're now talking $6 million

as opposed to the $3 million. And so that, guys, is

the power of the multiple and building

in these symbiotic businesses, which will ultimately help

you in your exit. Turns out

that the guys who buy these rolled up businesses,

they are actually looking for businesses that do

more revenue because we can easily fall into this trap thinking, oh,

well, if it's a small business, you know, it's doing $100,000 a year in

profit, oh, that'll be easier to sell because it's cheap. because you'd only

sell for $300, let's say. It's actually not the case. There's

people out there, companies, VCs,

venture capitalists, who want to buy these higher

turnover, higher profitable type businesses. And

that's why they're willing to pay more for it. Like the six, seven, eight times multiples.

Okay. It's the same amount of work for these guys, whether

they're buying a business that's making a million dollars or

a business that's making 50 million dollars. Same

amount of work, just different zeros. And

so that's the power. So

now when you're thinking about starting up your own business, whether you're starting

or buying, think about the end goal now, okay?

Think about a business that you could get into that

could easily then attract other types of businesses. So

again, you buy the yoga mats business, what else complements that?

The sports bottles, the supplements, it

could even be gym equipment, Gym

clothing could be another one, right? So think about in your particular niche

how you can sort of create. Now, let's relate it exactly to

what I'm doing. I'm already in the

healthcare space. I've

already started adding things to my Shopify store,

which are other brands. Okay, so I'm fitting out my shop. I

don't own those businesses. I just simply buy the stock from them and

then stock it and sell it to my customers. That's in a

very small way, I guess, an expansion of my product range,

another symbiotic product, for example. But let's

take things even further. And this is something that I've been thinking about

for a long time because I talk about it so much, but I've never actually

done it. The reason why I've never done it, I've been so busy with

my existing business doing eight figures. It just took

up a lot of time. Okay. But because I've

now moved into the mentoring space, I really want to give back

more value to you. And

so that's why now I'm committed to going and

finding another symbiotic business to add to

my repertoire. Thinking about perhaps I exit in

the future, but more importantly, aside from that, is

showing you the pathway of documenting the journey of me actually

buying this other business. Okay, giving you all the tips

and tricks, all the learnings that I get, because what

I'm not afraid of is operating the business.

That's what I do all day every day and grow my

existing business. I've done it for years now. So that's not daunting to

me. All the things I talk about with expanding into

other products, going into other markets, other countries, other

platforms, I've done all that, right? Second

nature to me. So all I have to do now is

actually go and find the time to go and buy

the other business. Now that has also been a

stumbling block for me in the past too, which has been, ah, I'm

just, I'm just so busy with my existing business. Now

having done nearly $50 million, I don't have time to worry

about some other similar business, right? But now because I really want to

document this journey for you so I can add more value to you. And I think you'll find

it really, really interesting. And so when we talk about

time, It's not because I've really just all of a sudden got more time. What

I'm going to do is I'm going to show you how to shortcut the time. And luckily

for you guys, I know some people who are in the buying and selling business

niche, right? So I'm going to tap on their shoulder and say, Hey, look, I'm going

to now give them a commission to go and find

me the exact type of business that I'm looking for. I'm going to document this

whole process for you so that when you're ready to go into it,

you can simply follow the footsteps that I've already taken. And

it'll certainly be very interesting at the very least to see if

I decide to maybe like look at a hundred million dollar exit or something, who

knows. But let me know guys in the comments, what

type of business that you'd actually like to see. I mean, for me, I think it's a healthcare business,

but it's a healthcare related business. But what do you think would

also be related to healthcare? Maybe it's something that I'm not even thinking of.

Let me know in the comments. I'll be interested to know what you guys think about it.

So guys, if you want to see this

whole journey documented, I'm only going to be

providing the granular in-depth knowledge in

my community. If you want to be a part of that, you just have to click on

the link around this video. Come and join the community. It's only US$49 a month. You

get to speak with me once a month at the very least through

our monthly Q&As and also

a whole bunch of information in there regarding how you can grow

your business to eight figures and beyond as well as starting up your very

own Amazon business if that's something that you want to do. Sometimes when you're going into

starting up an Amazon business, you can fall into the trap of

following a particular set of guidelines. And

you're trying to make a particular product fit exactly in

every single box, right? So it

must be unique, has to have the right price point, maybe

it's recurring, maybe it has a, you

know, at least barriers to entry, maybe it's easy to manufacture, right?

Something like that. And so you're going through and you're ticking all the boxes. And

you try and force this product into match every single box. But what

I want to tell you is that you might find a product that

doesn't hit every type of metric that perhaps a

course that you're doing right now, not my course, but some other course is

telling you to do. And I saw this the other day with

a friend of mine who's doing something in the Amazon space.

And the mistake he made was that He

was told that, you know, you need to get your product on Amazon Australia

because if you do, it's going to be

at the top of the list. Now here was the problem though.

Amazon Australia is such a small market that

no one was going to Amazon to look for this product. Okay. And

I don't want to share the exact product, but I'll tell you it was in the boating

niche. Okay. It turns out

that people who are in the boating industry, recreationally,

they don't go to Amazon to buy their stuff. They go

down to BCF or they go to Bunnings or they go

to like a specialty boating store. And

so my point here is that you

have to get the right product and

then find the right platform to sell it into. If

he had taken this product to the USA, it's completely

different because it turns out people buy boating products off

Amazon in USA. But that's because Amazon has been around for so

long that people are indoctrinated into buying from Amazon. So

just remember, not every single product in Australia is

going to fit into the Australian Amazon marketplace. Especially

when there's no other products there. There's probably a reason why there's no other products there, right? Because

no one's going there. One of my private mentor and clients the other day said to

me during our meeting, as I was explaining to

him about wealth creation, he said, Matthew, most

people out there in the world are fucked. Yeah,

they are. Because once we looked at the numbers and the stats

are right now, the numbers are that you're going to need at least $6 million in

your bank account to retire on in 15 to 20 years time.

That's going to be average. You don't have a basic income. Most

people are going to be completely screwed. They will not

have that type of money. And I said, I

said back to my client, but that's not going to be you. Because

you, although you're not there yet, you are

the one who's taking action now, right? You're

here tonight on a Wednesday night talking to me about

how you're going to map out, plan your wealth creation, right?

He's the one that's taken the risk, taken the incentive

to go out and do something where everyone else around him is

dead at the wheel. Don't be that person dead at the wheel. Go

and get educated, especially when it comes to creating wealth

for your future. So if you're looking to acquire a whole range

of symbiotic businesses, one of the questions might be, should I

rebrand the other businesses so it all comes under

one brand? And the answer to that is absolutely

not. You do not want to do that because like

I mentioned before, you're buying these businesses as they are

with the existing branding, with the social media accounts, with

the trademarks, with the patents potentially, and

they're going to all come with that business.

You don't want to now strip away all of that intellectual

IP that you've just now purchased just so you could change it to a different brand. That

would be a big no-no. All right, guys. Hope you've enjoyed that

episode and I really look forward to you growing your

business and perhaps you will also exit for $100 million in

the future as well. But if you're someone that actually already has a business

that has also bought Symbiotic Business, let me know in the comments. I'd love to

know what you're doing. All right, guys. Take care. Thanks for

tuning into Amazon Ecom Secrets. If you enjoyed

this episode, the best way to show your support is to give

a five-star review on Apple Podcast and Spotify and

make sure to subscribe on YouTube so you don't miss an episode.

You can also find more at I'm Matthew Fraser

on all social media platforms. Thanks so much. Take