1 00:00:00,020 --> 00:00:02,480 Jaayne: Ever feel like you're shouting into the void with your podcast? 2 00:00:02,880 --> 00:00:07,420 Jaayne: You put so much into each episode, but how do you get people to actually listen? 3 00:00:07,940 --> 00:00:10,280 Jamie: It's a question every podcaster asks themselves. 4 00:00:10,640 --> 00:00:16,180 Jaayne: Exactly. So today's deep dive is all about maximizing growth with the right call to action. 5 00:00:16,500 --> 00:00:22,100 Jamie: And we're talking about just one simple ask that can make all the difference. 6 00:00:22,340 --> 00:00:23,140 Jaayne: I love shortcuts. 7 00:00:23,540 --> 00:00:29,920 Jamie: Who doesn't? Look, you can spend hours agonizing over algorithms or chasing Apple podcast reviews. 8 00:00:30,360 --> 00:00:32,020 Jaayne: Oh yeah, I've been down that rabbit hole. 9 00:00:32,120 --> 00:00:36,880 Jamie: But building a loyal listener base often comes down to a surprisingly straightforward approach. 10 00:00:37,340 --> 00:00:40,160 Jaayne: Okay, before you say it, I know what you're thinking. Just tell people to share 11 00:00:40,160 --> 00:00:43,460 Jaayne: the show. Right. You read my mind. It sounds almost too easy. 12 00:00:43,660 --> 00:00:44,220 Jamie: I know it does. 13 00:00:44,560 --> 00:00:48,780 Jaayne: But the source we're diving into today makes a really interesting case for why 14 00:00:48,780 --> 00:00:50,080 Jaayne: this strategy is so powerful. 15 00:00:50,480 --> 00:00:54,460 Jamie: What I find fascinating is the psychology behind it. We see marketing messages 16 00:00:54,460 --> 00:00:55,960 Jamie: everywhere, constantly. 17 00:00:56,220 --> 00:00:59,420 Jamie: But when someone we trust recommends something. 18 00:00:59,660 --> 00:01:02,440 Jaayne: Like a friend can't stop raving about their new favorite podcast. 19 00:01:02,860 --> 00:01:05,700 Jamie: Exactly. We're far more likely to actually listen. 20 00:01:05,920 --> 00:01:10,060 Jaayne: It's like word of mouth, but for the podcasting world, feels way more genuine. 21 00:01:10,240 --> 00:01:13,700 Jamie: Exactly. And this organic growth, fueled by personal recommendations, 22 00:01:14,120 --> 00:01:19,340 Jamie: it can actually have a much bigger impact than, say, obsessing over Apple podcast reviews. 23 00:01:19,340 --> 00:01:23,300 Jaayne: Speaking of which, this deep dive busts some major myths about those reviews. 24 00:01:23,400 --> 00:01:26,060 Jaayne: I always thought they were the key to like climbing those podcast charts. 25 00:01:26,400 --> 00:01:32,160 Jamie: It's a common misconception. In reality, their impact isn't as direct as many people believe. 26 00:01:32,640 --> 00:01:37,080 Jamie: Apple themselves has actually clarified that ratings and reviews can help listeners 27 00:01:37,080 --> 00:01:39,940 Jamie: after they found a podcast to decide whether to listen. 28 00:01:40,140 --> 00:01:43,540 Jaayne: OK, so they matter for that initial should I listen decision. Right. 29 00:01:43,700 --> 00:01:46,300 Jamie: But they don't actually influence chart rankings or search results. 30 00:01:46,440 --> 00:01:48,340 Jaayne: Really? So how do we get those rankings up? 31 00:01:48,340 --> 00:01:50,080 Jamie: Well, that's where that simple ask comes in. 32 00:01:50,140 --> 00:01:54,320 Jaayne: So if those shiny reviews aren't the magic bullet, what is? This whole simple 33 00:01:54,320 --> 00:01:55,640 Jaayne: ask thing better be good. 34 00:01:55,840 --> 00:02:00,360 Jamie: Oh, it is. The source really zeroes in on this. They say we should ditch those 35 00:02:00,360 --> 00:02:04,040 Jamie: complicated calls to action and just ask one thing directly. 36 00:02:05,040 --> 00:02:08,240 Jamie: Thanks for listening. If you enjoyed this episode, I'd love for you to share 37 00:02:08,240 --> 00:02:09,820 Jamie: it with others you feel would enjoy it too. 38 00:02:10,100 --> 00:02:14,620 Jaayne: Hmm. There is something powerful about keeping it simple. But wouldn't it be 39 00:02:14,620 --> 00:02:15,740 Jaayne: better to be more specific? 40 00:02:16,160 --> 00:02:20,780 Jaayne: Like leave a review on Apple Podcasts or tell your friends on social media. 41 00:02:21,100 --> 00:02:24,140 Jamie: I hear you. And while those actions definitely have their place, 42 00:02:24,280 --> 00:02:25,500 Jamie: we'll circle back to those. 43 00:02:25,620 --> 00:02:31,260 Jamie: But this particular ask, it taps into something much more powerful, genuine enthusiasm. 44 00:02:31,900 --> 00:02:32,640 Jaayne: Oh, I see what you mean. 45 00:02:32,840 --> 00:02:37,320 Jamie: Think about it. If you really connected with this episode, wouldn't you naturally 46 00:02:37,320 --> 00:02:39,820 Jamie: want to share it with someone you knew would feel the same? 47 00:02:40,040 --> 00:02:44,740 Jaayne: Totally. This is way more about genuine sharing and less about like checking off a box. 48 00:02:44,900 --> 00:02:50,100 Jamie: Exactly. And get this. You can tailor the ask to your specific listeners. 49 00:02:51,360 --> 00:02:56,780 Jamie: Let's say your podcast is about, I don't know, underwater basket weaving. Okay. 50 00:02:56,820 --> 00:02:57,660 Jaayne: I like where this is going. 51 00:02:57,660 --> 00:03:01,220 Jamie: You could say something like, if you know a fellow basket weaver who needs some 52 00:03:01,220 --> 00:03:04,120 Jamie: underwater inspiration, share this episode with them. 53 00:03:04,260 --> 00:03:07,840 Jaayne: Now that's how you target an audience. And think about it, the more people share 54 00:03:07,840 --> 00:03:13,060 Jaayne: it, the further your reach goes, like a chain reaction, all from that one authentic request. 55 00:03:13,520 --> 00:03:18,040 Jamie: Exactly. Imagine if every single person listening brought in even just one more person. 56 00:03:18,340 --> 00:03:21,780 Jaayne: Suddenly, you've doubled your listeners. Okay, I'm convinced. 57 00:03:22,000 --> 00:03:23,580 Jaayne: This symbol ask is powerful. 58 00:03:24,000 --> 00:03:28,080 Jaayne: But what about other calls to action? Should we completely ditch things like 59 00:03:28,080 --> 00:03:31,620 Jaayne: newsletter sign-ups or asking people to support us on Patreon? 60 00:03:32,220 --> 00:03:36,920 Jamie: Not at all. Those are still real. Precisely. It should feel like a natural part 61 00:03:36,920 --> 00:03:38,960 Jamie: of the listening experience, not an interruption. 62 00:03:39,540 --> 00:03:42,600 Jamie: We want these calls to action to feel like a friendly suggestion, 63 00:03:42,940 --> 00:03:44,760 Jamie: not like we're trying to sell them something. 64 00:03:45,040 --> 00:03:48,240 Jaayne: It's funny, right? We make things so complicated when we're trying to grow, 65 00:03:48,400 --> 00:03:50,980 Jaayne: but sometimes the best solution is the simplest one. 66 00:03:51,220 --> 00:03:51,640 Jamie: It's true. 67 00:03:51,800 --> 00:03:54,140 Jaayne: And this whole deep dive really proves it. 68 00:03:54,140 --> 00:03:58,240 Jamie: It reminds us that success in podcasting, it's not about reinventing the wheel. 69 00:03:58,800 --> 00:04:03,680 Jamie: It's about connecting with people authentically. And who better to get the word 70 00:04:03,680 --> 00:04:07,060 Jamie: out than the people who already love what you do, your listeners. 71 00:04:07,520 --> 00:04:11,480 Jaayne: I love that. This conversation has really opened my eyes. I have a whole new 72 00:04:11,480 --> 00:04:15,120 Jaayne: perspective on calls to action. And I know our listeners are going to feel that too. 73 00:04:15,360 --> 00:04:18,600 Jaayne: That one simple ask can really make all the difference. 74 00:04:19,240 --> 00:04:23,460 Jamie: 100%. Don't forget, you've created something really special. 75 00:04:23,460 --> 00:04:25,220 Jamie: Something that resonates with people. 76 00:04:25,520 --> 00:04:28,560 Jamie: Trust that your listeners will be excited to share that with others. 77 00:04:28,760 --> 00:04:31,420 Jaayne: So if you're out there making a podcast, here's something to think about. 78 00:04:31,820 --> 00:04:35,680 Jaayne: We've heard it straight from the source that even the most established podcasts 79 00:04:35,680 --> 00:04:40,200 Jaayne: with huge audiences, they still believe in the power of a simple ask. 80 00:04:40,840 --> 00:04:45,320 Jaayne: What if you tried phrasing that ask in your own way, with your own personal touch? 81 00:04:45,680 --> 00:04:48,140 Jamie: I think you'll be amazed by the difference it can make. 82 00:04:48,140 --> 00:04:51,600 Jaayne: You might just be surprised. And on that note, happy podcasting, 83 00:04:51,600 --> 00:04:53,580 Jaayne: everyone. We'll see you on the next deep dive.