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You see, people become obsessed with more leads.

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nine times out of 10, they will say the same thing.

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When I say, is it that you would like more of in your business?

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Almost everyone, at least initially, will say more leads

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I believe that this is one of the reasons why people's businesses are not as successful as

they want.

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It's certainly the reason why people don't feel great about their business and end up on a

path they don't want to be because they're chasing the wrong things.

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I wanna

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share with you what I consider to be really important when it comes to building a high

impact, high profit business.

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I'm gonna take you through nine levers.

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And honestly, if any one or more of these levers are missing, you're gonna be feeling it

in your business.

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And most people say to me, I just want more leads.

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I'm like, but do you really just want more leads?

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If I gave you more leads, that fix your problems?

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The answer is almost always no.

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Hi, it's Karen here.

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Today I want to talk to you about the nine levers to build a thriving and profitable

business.

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I'm going to guide you through my nine lever framework.

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And this is a framework that I put together

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a while ago when I realized that people were only aiming for such a tiny, tiny part of

what's important when it comes to building a really great business.

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You see, people become obsessed with more leads.

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I can ask,

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People are nine times out of 10, they will say the same thing.

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When I say, is it that you would like more of in your business?

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Almost everyone, at least initially, will say more leads or more money.

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I believe that this is one of the reasons why people's businesses are not as successful as

they want.

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It's certainly the reason why people don't feel great about their business and end up on a

path they don't want to be because they're chasing the wrong things.

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They're going after the wrong things in their business.

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So today,

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I wanna pull back the curtain and share with you what I consider to be really important

when it comes to building a high impact, high profit business.

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I'm gonna take you through nine levers.

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When you get all of these nine levers in place, then this is when you feel the difference

in your business.

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And honestly, if any one or more of these levers are missing, you're gonna be feeling it

in your business.

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Most people, for most people I speak to, multiple.

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levers are missing.

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So I'm going to guide you through what these nine levers are.

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And as we go through this, I would love you to grab a pen and paper and maybe even be

taking a note of where you feel the gaps are in your business and what you could be

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missing.

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Obviously it's important not only to take a note, but to go and do something with that

afterwards.

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If you need any help with implementing or closing those gaps, reach out to me.

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I'd love to have a conversation with you.

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So let's again talk about this recurring theme that keeps coming up time and time again is

that you need so much more in business than you think you need.

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There are many parts of the puzzle that have to fit together.

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Strategy alone is not enough.

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And most people say to me, I just want more leads.

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I'm like, but do you really just want more leads?

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If I gave you more leads, that fix your problems?

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The answer is almost always no.

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And here's why.

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if you imagine a triangle, an inverted triangle, sliced into nine slivers, if you like,

what we're to look at first of all, at the top, is more leads.

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This is what people say to me.

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They want more leads.

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Of course you want more leads.

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Who doesn't want more leads?

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But more leads is not the full story, and here's why.

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most entrepreneurs are obsessed by getting more leads.

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Look, it's drilled into us.

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So many business coaches in the online space are like, this is how we can help you get

more leads, this is how we can help you make more money, this is how we can help you, you

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know, build six figures or build seven figures or build eight figures.

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Whatever the money and lead narrative is, it's out there, it's prolific and it's all over

the place.

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And it's definitely drilled into us that more leads, more traffic will fix all of the

business problems we have.

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Wrong.

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That is just simply not the case.

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I know this to be true.

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I know this in my own business and I know this in hundreds of my clients' businesses.

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Focusing solely on lead generation can ruin your business.

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Why?

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Because leads don't pay bills.

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Leads are only one part of the puzzle, one part of the story.

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You've got to take those leads and you've got to do something with those leads.

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There's many steps, many steps in the process.

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And even then, when you convert the leads, there's so many things that you can do within

your business to create more impact, more results, more profit, more of everything.

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In fact, there are nine things.

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And that's what we're to talk about today.

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But before we dive in, here's what happens when you only focus on leads and nothing else.

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You drive a whole load of unqualified people into your world.

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So what often happens is you get people in, but none of them buy from you.

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And so it's really frustrating.

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Yes, fix the top of the funnel traffic in problem, but not at the expense of everything

else.

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You've to drive the traffic in and then you've got to know what to do with them after.

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Secondly, you build a business that is so reliant on constant marketing, like that

marketing hamster wheel, that hustle hamster wheel that so many people slip into, rather

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than focusing on, well, what you started out in business to actually create and the

systems that could help you to make all of this happen in the first place.

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So when you're building a business that's just a constant marketing slog, you're missing

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You're missing the big picture.

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And you miss the deeper levels of retention, profitability, time, and that's only going to

go in one direction.

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You're going to get to the point where your business hits a wall, it stagnates, you feel

stuck, you feel disengaged, disconnected to what you're doing.

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This is the whole premise of the buy or hack your business movement.

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Marketing strategy, leads, clients, even money is just not enough to give.

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us all the fulfillment that we really desire and crave in business.

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No amount of money in the world is going to fix a business that doesn't light you up every

day, that doesn't fill you with joy.

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I've done about you, but sometimes I ask myself the question, how much money do I want?

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I mean, when do I actually want to stop?

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How much is too much?

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Is there even a question around that?

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How much is too much?

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And would I...

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Want to make more money, but at the expense of my time or my happiness or my fulfillment

or my time with my kids?

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Of course, for me at least, the answer to that is no way.

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And I suspect the same is true for you as well.

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So today I'm going to challenge the way that you've potentially been running your business

up until now.

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We're going to turn all of this on its head.

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I'm not saying that leads are not important.

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Of course they are.

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I'm going to help you to build more leads, drive more leads into your business.

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It's what I do day in, day out with my clients' businesses, but it doesn't stop there.

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Business is so much more than leads and conversions.

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And if that's all you're focusing on, if that's what you've been told to focus on,

honestly, you are missing.

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so much of what creates and builds a successful business.

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Get ready to rethink your approach entirely on today's episode.

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So if you've ever worked with me, you will know that I'm a big fan of getting a big bit of

paper and a marker pen and sketching things out.

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In fact, you may have seen me go through my nine lever framework before.

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I want you to imagine an inverted triangle, a big inverted triangle on the page in front

of you.

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Now next, we're going to take your marker pen and we're going to draw a line, a horizontal

line, so we're effectively slicing up the triangle.

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I want you to put nine sections.

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top to bottom of this inverted triangle across the page.

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And the thing that we're going to do, the thing that we're going to start with at the very

top is more leads.

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Every single business wants more leads.

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Of course it's important.

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We've got to drive traffic into the business.

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A business without leads, it's not a business.

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It's a hobby.

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This is not a negotiable.

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So I am absolutely not saying that more leads is not important.

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Of course it is.

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I'm to help you build more leads into your business, but we're going to take it eight more

steps on from there.

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So more leads will...

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When you have a steady stream of leads into your business, that gives you the potential

and the ability to do more with those leads.

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It gives you an enormous amount of safety and security in your business if you know what

you need to do downstream from the leads.

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And when you start to automate the lead generation, the client acquisition in your

business, then that's when you can really begin to free up your time as well.

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So more leads in at the top.

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Yes, automating, systemizing, making it really easy for you to drive these leads into your

business so they're not solely dependent on you.

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Because if they're solely dependent on you, well, that's exhausting.

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That's back to that hamster wheel we were talking about a while ago.

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I don't want that for you, and I'm pretty sure you don't want that for yourself.

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So we've got more leads.

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We're bringing leads in to the funnel.

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This is great.

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Let's put a big tick in that box.

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What do you do with those leads, though?

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You can't just leave it there.

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You've to do something with them.

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Leads will not pay your mortgage.

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Clients and revenue will.

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We're going to convert those leads into clients.

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How do we do that?

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Well, we've got to run conversion events.

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We've got to give people a reason to step forward and raise their hand and express their

interest in the thing you're offering.

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And you've got to demonstrate why you are the person that can help them.

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So there's quite a lot of work to do with bringing more leads in, of course.

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There's a lot of work to do with converting those leads from leads into customers, into

clients.

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Many ways you can do that.

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Again, this can all be automated.

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You can run things like challenges or webinars or master classes.

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You can be as creative as you like at this conversion piece, but you've got to do the

conversion piece.

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And actually quite often I see people posting on social media, getting stuck at the lead

stage and not doing enough in the way of the conversion piece, which of course is the bit

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that like,

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showcases your brilliance and your ability to help people.

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If you imagine

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people over here at the leads stage, they don't necessarily know about you, they maybe

haven't come into contact with you at this point.

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You've got to work pretty hard to convert cold leads into paying customers.

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And that can feel pretty gut wrenching and pretty soul destroying.

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So the minute you start to step those people along,

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By way of conversion, that's when it becomes easier to get the yeses rather than the nos.

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You're probably gonna get more nos at the lead stage than at the conversion stage.

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And as we step people through your funnel, it's gonna go from ice cold to a little bit

warmer to flaming hot.

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This is the whole purpose.

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We're taking people through a journey.

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So we've got more leads.

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There's a tick in that box.

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Clients, more conversion.

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There's a tick in that box too.

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So here's a question.

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What if you could apply more money per transaction?

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What I mean by that is for every sale you make, what if you were making more money?

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What if you were making 10%, 20%, maybe 50 % more?

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So this could be through putting your prices up or other strategies that would help you to

increase the amount of money that you're making for every sale that's coming into your

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business.

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You can see that if you do that,

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If your cost per transaction or the money you make per transaction goes up, then of course

your business is going to grow.

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Your revenue is going to grow.

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This is 100 % what we need to be working on.

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For anyone who hasn't put their prices up for a while, maybe it's time to.

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But of course, the other thing that we can talk about at this stage is more money per

customer.

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What if every single person that came into your world, they spent more money with you as

well?

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Now, this isn't just at the point of transaction, which is what we talked about before,

which was lever number three.

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This is, okay, well, let's say I'm your client.

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I'm gonna spend some money now and maybe I'll spend something next month and maybe the

month after.

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This is incredibly powerful.

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Remember, it's so much more cost effective from a cost per lead point of view to get past

or existing people buying from you than it is to bring in new traffic, new leads into your

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business.

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It's a no brainer.

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If you're not inviting the people who are already working with you to do more with you,

and if you're not reaching out to past or previous people who've worked with you,

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then you're potentially leaving a lot of money on the table.

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So there's a really great action step for you there today if this is landing well with

you.

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I'm thinking upsells, downsells, add-ons, hey, I've developed this new thing.

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This could really help you with the thing that we're working on together.

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Would you like me to send you the details?

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You know, this kind of thing.

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Upsells, downsells.

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This could be at the point of sale, of course, but it could be further down the line too.

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Remember, it's the lifetime value of the

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customer, client, that's important.

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It's not even necessarily where they start, it's where they end up.

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Now, let's talk about more profit, because we hear a lot about revenue and sales in the

online space.

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It's not about revenue and sales.

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I mean, it is a bit, of course.

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It's about how much money you're left with at the end of the day.

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You could be making a ton of money from a big launch, but you could have to pay out loads

of that, huge percentage of that to affiliate partners, referral partners.

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You could have huge team costs.

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You could be hitting high headline revenue levels, but behind the scenes, you could be

hemorrhaging money left, right and center.

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Profitability is what's important here.

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So you've to be really good at tracking your costs.

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So you've got to be really good at tracking your costs, looking at your P &L, looking at

metrics and data, reporting and running your business like a CEO would.

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When you can start to find the leaks in your profitability pipeline, then your revenue is

gonna go up because you're gonna be doing all of the other things we've already talked

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about.

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You're gonna make money, but actually saving money is really great as well.

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You're gonna make way more money than you're gonna save money.

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And the emphasis needs to be on making money, of course.

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But saving money is a really important thing for every single business owner to be mindful

of.

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Lever number six is more client retention.

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The reason clients will stop working from you.

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Lever number six is client retention.

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One of the reasons why clients will stop working with you is because they run out of

runway.

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If you can be one step ahead, if you can get inside of their minds, and you should be if

you're working with your clients closely anyway, but when you know your ideal client

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inside out,

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and you know what it is they're gonna need next, and you can be one step ahead of that,

then you can make sure that they're on this continuous growth journey with you.

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So when you can give them more of what they need, then they're gonna stay working with

you, it stands to reason.

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When they run out of runway, well, that's probably when they're gonna say, well, okay,

thanks, Karen, I've got everything I need.

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It's been great working with you, but I don't need you anymore.

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Now, of course, one of the things...

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is in business, we want to help our clients get to the point where they're not dependent

on working with you or with

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with you or with me.

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But what I find time and time again is just through the collaborative process of working

with my clients, through the business coaching and mentoring I do, it's like more ideas

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are always coming into the frame.

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So it's like the whole.

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So it's like the more ideas we talk about, the more they wanna do.

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There's no end to what I can help them with because we're working on the next thing.

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I've just had an idea for this new program I wanna create.

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Karen, can you help me create it?

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Karen, can you help me launch it?

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Hey, I want to feel more in control of my time.

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Karen, can you help me with the systems?

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So I am constantly helping my clients.

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I am constantly helping my clients with the things they need next.

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And so should you be, because when you can nail that, your clients won't run out of one

runway, and they're gonna wanna continue working with you.

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So client retention is really powerful.

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When you master client retention, you'll never need as many new clients or new leads as

you think.

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So here's the thing, what about more time?

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Whenever I go through this nine lever framework, people think they want more leads, but by

the time I get to the end of it, I say to them, what are the one or two levers that really

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stood out for you?

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And almost everyone says time.

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I think that people don't prioritize time enough in their business.

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We wanna make money, yes.

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Money is important, it takes away so many headaches in business, but we've got to marry up

time and money together.

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They both work in synergy.

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You can't have one without the other.

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You can't be working 16 hour days and have loads of money and no time.

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But also you can't have loads of time on your hands and not have the ability to make money

in your business.

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I think that the wealth creation that I want for myself and that I help my clients with is

a delicate blend of time and money.

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I always think that true wealth

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is indicated by the amount of money in your bank, but also the amount of space that you

have in your calendar as well.

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And again, automations, systemization, all the things that the tech and the tools, such as

those we have in expert space, all of these things will free up way more time than you

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probably realize.

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There's so many cool things today that we can do that will take the heavy lifting and the

manual handling right out of your business.

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So what about impact?

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So what about impact?

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Leave at number eight.

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When you can stay aligned with your vision and your mission, when you can do good in the

world, when you feel like you are making a difference, particularly when you can measure

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that impact, then that takes your business to another level.

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Like none of us want to be in business just for the money.

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The money is the byproduct of the great work that you do.

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When I realized this as a really early stage coach all those years ago, that's when

something

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really clicked into place for me.

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At first I set off on my business journey, trying to make as much money as possible.

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I felt like I was trying to squeeze a square peg into a round hole.

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It wasn't going.

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And then very, very quickly it slipped into place.

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I realized that if I make impact, if I create impact, if I give value, if I do good, if I

make giving value my primary objective, the number one lever in my business, then the

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money will flow and that's exactly what started happening.

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Impact's really important.

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Almost everyone I work with, actually I'm going to change that, everyone I work with is

driven by impact.

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I work with amazing experts, entrepreneurs, coaches, consultants.

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All of my clients have this inbuilt inner desire to radically transform the lives of their

clients.

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And the more you can do that, the more money you will make.

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And leave a number nine, more joy, or it could be more energy.

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More joy, waking up in the morning with a big smile on your face.

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And lever number nine, more joy.

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We all want more joy in our business.

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I mean, I can't imagine running a business that I didn't feel connected to, that didn't

light me up almost every day.

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I mean, of course there are gonna be days that feel like a slog, days that feel maybe

overwhelming and busy.

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You've got to aim for joy more often or not.

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We've got to be able to do the work that we love because when you do the work that you

love, it's so much easier, right?

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When you bring energy and joy to your business, then you get up in the morning with the

biggest smile on your face and you just can't wait to get going.

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You can't wait to work with your clients.

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It doesn't feel like a drag.

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If your business does not feel joyful anymore, if it feels tough, if it feels hard going,

if it was once joyful and you've lost that joy and that spark, you've got to work really

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hard to bring that back because that is only going in one direction.

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And you can have money, you can have time, you can have profits.

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You can have big programs, you can be running masterminds, you can be on social media, you

can be doing all of the things, but if you're not doing it in a way that lights you up,

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then actually does it even matter?

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Then does it even really matter?

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That's an important question to ask yourself.

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So there you go, they're my nine levers.

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Let's do a recap of what they are.

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More leads, more con, let's do a recap of what they are.

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More leads, more clients.

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More money per transaction, more money per client, more profit.

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more client retention, more time, more impact, and more joy.

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I'd love to ask you right now, where are the gaps?

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As we've been going through this nine lever framework today, what have you spotted that

needs your attention?

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What are your top priorities?

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What are the things within that list that are the gaps for you in your business?

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What do you feel really drawn to towards and pulled towards?

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It's really important that you acknowledge that and you know that.

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it's really important that you have that level of awareness in your business so that you

can make some changes if needed to close some of these gaps.

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If you work on bringing these nine levers, this framework into your business and you build

all of these things out, your business will be successful, it will be impactful, it will

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be profitable, and it will be joyful.

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If any one or more of these levers are missing, like I said at the start, you will really

feel it.

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So this is my invitation to you, which are the two or three levers that you need to focus

your attention to now so that you can reach your next level in business?

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This framework really is designed to tear apart the belief that leads are the Holy Grail

in business.

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Of course they are, I come from a marketing background myself, I have a funnels company

for goodness sake, but leads on their own.

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It's not all you need, we know that.

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You've got to bring people in at the top, but you've got to get them out of the bottom.

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And it's not even just about the marketing, it's about the time and the joy and the impact

that we create as part of this beautiful, sustainable work that we do.

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So here's your challenge for this week.

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Identify which one or more levers you could be overlooking in your business and ask

yourself, what would happen if I optimized this?

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What would happen if I made this my focus and optimize this?

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Where could my business be three months, six months, 12 months down the line?

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Remember true growth isn't about doing more.

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It's about being strategic and it's about optimization.

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It's about doing the right things in the right order.

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you for joining me today.

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really hope that this episode has challenged your thinking on how you are running your

business.

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If you want my help with any of these, if you want to start automating and systemizing

what you're working on, then get in touch with me on my platform expert space.

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We can help you to streamline so many of your business processes so your business works

when you don't, which frees up your time to bring more joy and impact.

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and time into your business.

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Let's continue this great conversation.

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Connect with me on social media.

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And until next time, let's keep building a business that focuses on all nine of these

levers.

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If you do that, you can't go far wrong.