1 00:00:00,132 --> 00:00:01,012 Hello, ladies. 2 00:00:01,022 --> 00:00:04,272 Welcome to this week's episode of the hourly to exit podcast. 3 00:00:04,544 --> 00:00:08,145 As you can tell, this is a new and exciting location for us. 4 00:00:08,360 --> 00:00:12,267 I'm very excited about today's guests as well as this conversation. 5 00:00:12,267 --> 00:00:14,237 I know it's going to be a great one for you. 6 00:00:14,447 --> 00:00:16,404 So welcome Nate. 7 00:00:16,567 --> 00:00:16,837 Thank you 8 00:00:16,837 --> 00:00:17,427 so much. 9 00:00:17,497 --> 00:00:17,867 I'm excited 10 00:00:17,867 --> 00:00:17,937 to 11 00:00:17,937 --> 00:00:18,317 be here. 12 00:00:18,367 --> 00:00:19,237 Yeah, great. 13 00:00:19,237 --> 00:00:24,530 So we have Nate Hecker, who is the CEO of big idea with us. 14 00:00:24,865 --> 00:00:29,554 And so I'm going to let Nate tell you about his, company, but this is 15 00:00:29,793 --> 00:00:34,113 a topic that I know a lot of you have been interested in, understanding 16 00:00:34,123 --> 00:00:39,086 how to inventory and protect your intellectual property, ways to 17 00:00:39,086 --> 00:00:41,126 license it and to monetize it. 18 00:00:41,126 --> 00:00:43,396 And so we're going to cover all these things today. 19 00:00:43,579 --> 00:00:47,223 So Nate, can you introduce yourself and the audience to your company? 20 00:00:47,456 --> 00:00:48,033 Absolutely. 21 00:00:48,083 --> 00:00:49,183 Like you said, I'm Nate Hecker. 22 00:00:49,203 --> 00:00:51,663 I am the CEO and co founder of Big Idea. 23 00:00:51,839 --> 00:00:54,006 The creator of the big idea platform. 24 00:00:54,216 --> 00:00:58,886 so big idea platform is a revolutionary new type of platform that will help, 25 00:00:59,016 --> 00:01:01,413 with IP management in the digital age. 26 00:01:01,576 --> 00:01:03,296 so we take a different type of approach. 27 00:01:03,326 --> 00:01:07,433 We use crypto ledgers, and blockchain behind the scenes, to enable IP 28 00:01:07,433 --> 00:01:11,299 into the digital age, into the intelligent age, and try to, hopefully 29 00:01:11,299 --> 00:01:14,909 shake up this industry a bit and, be a driving force of good impact. 30 00:01:14,909 --> 00:01:15,199 Okay. 31 00:01:15,223 --> 00:01:19,234 So before you go any further, cause I know that crypto and blockchain 32 00:01:19,244 --> 00:01:22,008 is a big mystery for me, most of us. 33 00:01:22,018 --> 00:01:23,336 So just give us basics. 34 00:01:23,348 --> 00:01:24,198 Yeah, absolutely. 35 00:01:24,198 --> 00:01:26,858 So yeah, most people shy away when they hear blockchain. 36 00:01:26,858 --> 00:01:29,178 It's a very scary, disruptive technology. 37 00:01:29,178 --> 00:01:31,398 They immediately think of Bitcoin or cryptocurrency. 38 00:01:31,574 --> 00:01:34,208 but we look at blockchain as a technology. 39 00:01:34,258 --> 00:01:37,338 so there's a lot of good things blockchain can do as a utility. 40 00:01:37,501 --> 00:01:39,591 so one of those things, when we talk, I mean, when we talk 41 00:01:39,601 --> 00:01:41,171 about timestamping something. 42 00:01:41,373 --> 00:01:45,736 Or proving authenticity or even assigning ownership or attribution 43 00:01:45,736 --> 00:01:49,306 to something blockchain can act as a public notary almost. 44 00:01:49,514 --> 00:01:52,597 you can think about as a mutable database that is completely public. 45 00:01:52,776 --> 00:01:54,541 And if you find creative ways to. 46 00:01:54,696 --> 00:01:56,049 use that in your technology. 47 00:01:56,217 --> 00:01:57,789 You can really disrupt a lot of spaces. 48 00:01:57,789 --> 00:02:01,439 And we think IP is one of those spaces where it can be disrupted with. 49 00:02:01,611 --> 00:02:02,762 Well, how did you get here? 50 00:02:02,772 --> 00:02:04,452 Like, how did big idea come to be? 51 00:02:04,562 --> 00:02:05,432 It's a bit of a journey. 52 00:02:05,592 --> 00:02:07,442 it wasn't an aha moment all of a sudden. 53 00:02:07,492 --> 00:02:10,162 it definitely came to us over the last few years. 54 00:02:10,346 --> 00:02:12,536 so my background is actually in healthcare tech. 55 00:02:12,682 --> 00:02:13,792 Healthcare technology. 56 00:02:13,964 --> 00:02:17,562 So I spent the last decade or so in that world, really specializing 57 00:02:17,562 --> 00:02:22,289 in data interoperability as well as security, compliance and privacy. 58 00:02:22,529 --> 00:02:25,959 So this is a new space for me, I will say, just being in it for the last two years. 59 00:02:26,106 --> 00:02:29,204 But about two years ago, the company I was with was being acquired. 60 00:02:29,337 --> 00:02:31,787 and so, as you know, with any type of acquisition, the 61 00:02:31,787 --> 00:02:33,097 future gets a little fuzzy. 62 00:02:33,107 --> 00:02:33,227 I've been 63 00:02:33,227 --> 00:02:33,607 there. 64 00:02:33,697 --> 00:02:34,127 Uh huh. 65 00:02:34,307 --> 00:02:34,557 So, 66 00:02:34,557 --> 00:02:37,401 it gave me the opportunity to pick my head up a bit and say, 67 00:02:37,401 --> 00:02:38,831 okay, what do I want to do next? 68 00:02:38,987 --> 00:02:42,491 and the obvious answer would be do something in your lane in healthcare. 69 00:02:42,647 --> 00:02:46,751 But when I entered the space, it was, you know, doctors still wrote on notepads 70 00:02:46,967 --> 00:02:51,441 and they still had medical record rooms, which, now fast forward, 12 years later. 71 00:02:51,580 --> 00:02:52,846 None of that exists anymore. 72 00:02:52,866 --> 00:02:55,716 So it's a very mature, very standardized industry. 73 00:02:55,896 --> 00:02:57,696 And so we look to reenter that space. 74 00:02:57,752 --> 00:02:59,172 we saw it as a challenge, right? 75 00:02:59,172 --> 00:03:02,702 It was not as much opportunity in that space to come in as a startup company. 76 00:03:02,832 --> 00:03:06,256 and so my, good friend and I now my business partner and co founder, 77 00:03:06,256 --> 00:03:10,031 Jared Arnold, he and I sat down and just started going through 78 00:03:10,157 --> 00:03:11,521 different types of business ideas. 79 00:03:11,551 --> 00:03:12,181 We had. 80 00:03:12,301 --> 00:03:16,124 30 different business ideas that we were working on and, going through and 81 00:03:16,124 --> 00:03:18,274 doing market analysis and product fit. 82 00:03:18,434 --> 00:03:20,864 started realizing as we were doing all this research, we 83 00:03:20,864 --> 00:03:22,184 had nowhere to put all this. 84 00:03:22,284 --> 00:03:25,901 And even though we thought we had some good ideas, like maybe it wasn't right for 85 00:03:25,901 --> 00:03:27,757 us, it could be right for someone else. 86 00:03:27,904 --> 00:03:32,814 we were using Google sheets and Excel and notion to track all of this, but. 87 00:03:33,037 --> 00:03:37,309 There wasn't a platform for us to be able to like get feedback or collaborate on. 88 00:03:37,489 --> 00:03:40,528 and so we said, well, why don't we look at the idea management space, 89 00:03:40,611 --> 00:03:43,837 So we started going through the idea management, place and seeing 90 00:03:43,837 --> 00:03:45,207 if this could be a viable product. 91 00:03:45,414 --> 00:03:46,171 and one night. 92 00:03:46,374 --> 00:03:50,711 I have this poster in my office that says, ideas are worthless without execution 93 00:03:50,894 --> 00:03:52,451 and everyone loves to say that, right? 94 00:03:52,451 --> 00:03:53,881 everyone's got a million dollar idea. 95 00:03:54,034 --> 00:03:55,167 ideas are worthless. 96 00:03:55,217 --> 00:03:57,147 Ideas are dime a dozen. 97 00:03:57,147 --> 00:03:57,827 You heard them all. 98 00:03:57,837 --> 00:04:00,151 So we decided like, Challenges a bit. 99 00:04:00,151 --> 00:04:01,461 Like, why is that the case? 100 00:04:01,677 --> 00:04:02,924 Because ideas aren't worthless. 101 00:04:03,297 --> 00:04:06,504 Every great new innovation that comes about starts with an idea. 102 00:04:06,751 --> 00:04:10,464 Every new product feature of a new service offering, it starts with someone having an 103 00:04:10,464 --> 00:04:16,267 idea as you collaborate and as you iterate ideas, know, they start to take shape. 104 00:04:16,357 --> 00:04:17,277 They start to take form. 105 00:04:17,367 --> 00:04:20,381 When you go through, the different stages and get to strategy, get to 106 00:04:20,381 --> 00:04:25,392 planning, And we see this now as ideas have potential to have a lot of value, 107 00:04:25,472 --> 00:04:27,072 especially the more they get, worked on. 108 00:04:27,289 --> 00:04:28,409 To their seeds, right? 109 00:04:28,419 --> 00:04:29,159 Yeah, to their seeds, 110 00:04:29,399 --> 00:04:29,649 right? 111 00:04:29,649 --> 00:04:31,306 And so we went back and we really challenged this, okay, 112 00:04:31,306 --> 00:04:32,806 well, why are ideas worthless? 113 00:04:33,089 --> 00:04:35,796 Well, the hard thing is, is once you say an idea to somebody, 114 00:04:35,945 --> 00:04:36,946 well, who owns that idea? 115 00:04:36,946 --> 00:04:37,506 Right. 116 00:04:37,565 --> 00:04:40,673 And if you say it to a dozen people or 20 people, it loses 117 00:04:40,673 --> 00:04:43,393 more and more value because now everyone sort of knows that idea. 118 00:04:43,563 --> 00:04:46,123 and that's where all of a sudden we were like, blockchain can fix this. 119 00:04:47,150 --> 00:04:51,646 So, we have the ability of taking an idea and once documented, we can timestamp. 120 00:04:51,726 --> 00:04:56,406 we can then prove authenticity of that idea happened at this time and we can 121 00:04:56,406 --> 00:04:58,196 assign ownership and attribution to it. 122 00:04:58,453 --> 00:05:01,690 So we really started going down this and at the time we didn't realize 123 00:05:01,820 --> 00:05:03,750 we were actually in the IP space. 124 00:05:05,540 --> 00:05:08,750 So we were actually building a really good software for trade 125 00:05:08,750 --> 00:05:11,273 secrets and know how and copyrights. 126 00:05:11,736 --> 00:05:15,203 and so that's where we sort of came about and we started looking at the IP space 127 00:05:15,575 --> 00:05:19,596 and realizing, After studying it for almost a year of being in it and really 128 00:05:19,596 --> 00:05:23,516 looking at what's currently available in the space, it was established. 129 00:05:23,853 --> 00:05:26,443 It had software, but not a lot of new software. 130 00:05:26,826 --> 00:05:29,813 it was very academia and it reminded me a lot of what 131 00:05:29,813 --> 00:05:31,443 healthcare looked like 10 years ago. 132 00:05:31,820 --> 00:05:33,180 And so it got us really excited. 133 00:05:33,373 --> 00:05:35,023 you use the term idea management. 134 00:05:35,023 --> 00:05:36,083 I've never heard that term before. 135 00:05:36,083 --> 00:05:37,083 Is that something? 136 00:05:37,320 --> 00:05:42,546 Yeah, I mean, our original concept was, I came from corporate my last few years 137 00:05:42,546 --> 00:05:46,350 of working and we would always use consultants for everything to validate. 138 00:05:46,533 --> 00:05:50,313 I know that working in smaller companies, great ideas come from 139 00:05:50,313 --> 00:05:53,463 your entry level employees, employees that are working on your product 140 00:05:53,463 --> 00:05:55,383 every day, dealing with customers. 141 00:05:55,688 --> 00:05:59,548 But these ideas weren't getting up to senior leadership or they were 142 00:05:59,548 --> 00:06:01,058 getting lost in middle management. 143 00:06:01,318 --> 00:06:03,955 we started off with this idea of management software and 144 00:06:03,955 --> 00:06:05,075 that's sort of where we started. 145 00:06:05,881 --> 00:06:08,571 But there is a lot of companies that do idea management. 146 00:06:08,621 --> 00:06:11,428 Not a lot of companies, utilize it, but there are companies out 147 00:06:11,428 --> 00:06:13,235 there that do idea management. 148 00:06:13,465 --> 00:06:16,058 How did you know what you're working on was IP? 149 00:06:16,108 --> 00:06:17,905 Like, when did that connection get made in half? 150 00:06:18,364 --> 00:06:19,414 That's a good question. 151 00:06:19,504 --> 00:06:21,940 I just knew that we really started looking at ideas. 152 00:06:22,117 --> 00:06:23,510 Ideas are really trade secrets. 153 00:06:23,797 --> 00:06:24,527 Or they can be. 154 00:06:25,097 --> 00:06:26,457 And so that's sort of where we started. 155 00:06:26,457 --> 00:06:30,497 We really started the, we shift immediately to ideas into trade secrets, 156 00:06:30,507 --> 00:06:34,814 because we saw this as a space of not many people know what a trade secret is, let 157 00:06:34,814 --> 00:06:37,277 alone how to classify it, or protect it. 158 00:06:37,515 --> 00:06:42,105 And my background being in security and privacy, I spent the last 10 years 159 00:06:42,125 --> 00:06:47,135 protecting PHI, or sorry, personal health, personal health information. 160 00:06:47,378 --> 00:06:49,690 and I realized like, I reflected on my career. 161 00:06:49,690 --> 00:06:53,437 We didn't spend a lot protecting our trade secrets, our know how. 162 00:06:53,637 --> 00:06:55,870 And we realized there was an opportunity here. 163 00:06:55,870 --> 00:06:59,620 If we can teach people properly what a trade secret is, how 164 00:06:59,620 --> 00:07:01,040 our software can help with it. 165 00:07:01,233 --> 00:07:04,957 really focus on the people process and technology piece and being a technology 166 00:07:04,957 --> 00:07:07,483 piece that helps streamline that process. 167 00:07:07,655 --> 00:07:08,640 There might be something here. 168 00:07:08,915 --> 00:07:12,928 And so, did you have a vision or a mission in mind when you first started, 169 00:07:12,928 --> 00:07:17,545 or was it just, how can I use what I know in a way that's interesting to me? 170 00:07:17,838 --> 00:07:18,622 valuable to people. 171 00:07:18,805 --> 00:07:19,600 I would say it was the latter. 172 00:07:19,600 --> 00:07:19,847 Mm-Hmm. 173 00:07:20,005 --> 00:07:23,248 , I would say we started just sort of navigating and, constantly iterating. 174 00:07:23,248 --> 00:07:24,857 And as we iterated, we kept shifting. 175 00:07:24,917 --> 00:07:25,007 Mm-Hmm. 176 00:07:25,252 --> 00:07:27,445 and like any startup, we're still shifting today. 177 00:07:27,609 --> 00:07:31,310 as we learn this space and we learn new problems, we see our product can fit that. 178 00:07:31,310 --> 00:07:33,920 And if we do a slight pivot, can it capture that market? 179 00:07:34,120 --> 00:07:38,065 so yeah, it started with just the idea of love of being able to enable creators. 180 00:07:38,125 --> 00:07:41,802 And we realized that, A good lesson here, right, is companies don't 181 00:07:41,802 --> 00:07:43,072 create intellectual property. 182 00:07:43,232 --> 00:07:43,788 People do. 183 00:07:44,002 --> 00:07:45,415 But people aren't really empowered. 184 00:07:45,785 --> 00:07:45,945 And 185 00:07:45,945 --> 00:07:49,615 so the whole thing was to say, with decentralized technology, can we give 186 00:07:49,615 --> 00:07:51,195 some of that power back to the creator? 187 00:07:51,412 --> 00:07:56,395 Would they be more willing to contribute ideas and IP to a company if the 188 00:07:56,395 --> 00:07:58,335 attribution was back to the person? 189 00:07:58,577 --> 00:07:59,517 Oh, how interesting. 190 00:07:59,527 --> 00:07:59,897 Yeah. 191 00:07:59,897 --> 00:08:00,307 So we, looked 192 00:08:00,307 --> 00:08:01,477 at it as like LinkedIn, right? 193 00:08:01,477 --> 00:08:05,944 Like LinkedIn is great at documenting your experience and your accolades 194 00:08:05,944 --> 00:08:09,207 and your, credentials, but what about all the things you contribute 195 00:08:09,207 --> 00:08:13,597 to in a company over the course of, however many years you're with them? 196 00:08:13,816 --> 00:08:15,686 You can talk about through your experience, but there's really 197 00:08:15,686 --> 00:08:19,006 no software to prove that you contributed to this piece of IP. 198 00:08:19,146 --> 00:08:21,976 And so we saw it as a way of, empowering the creators. 199 00:08:21,976 --> 00:08:24,946 And that's still one of our core missions is we're building for the creator, 200 00:08:25,358 --> 00:08:29,128 necessarily for the company, the company owns and manages, but the people are the 201 00:08:29,128 --> 00:08:33,348 ones that you really want to get fired up and incentivize to create IP for you. 202 00:08:33,558 --> 00:08:33,898 Right. 203 00:08:34,098 --> 00:08:36,778 do companies feel a conflict with that? 204 00:08:36,868 --> 00:08:40,524 They feel like, Oh, I will have extra responsibilities. 205 00:08:40,724 --> 00:08:45,049 When I acknowledge who my creators are versus it all going into the kitty. 206 00:08:45,248 --> 00:08:46,576 Yeah, I don't believe so. 207 00:08:46,736 --> 00:08:49,676 I think the industry, in my experience has always been hard 208 00:08:49,676 --> 00:08:51,146 to incentivize people to document. 209 00:08:51,403 --> 00:08:55,306 and so there's this whole knowledge management piece and, we're just 210 00:08:55,306 --> 00:08:58,543 trying to take it a step further of classifying that knowledge, and making 211 00:08:58,543 --> 00:09:02,526 sure that, the institutional knowledge in someone's head when they walk away. 212 00:09:02,723 --> 00:09:03,833 Can really hurt a company. 213 00:09:03,986 --> 00:09:04,296 Yes. 214 00:09:04,306 --> 00:09:07,513 So if you can incentivize them to take that institutional knowledge, those 215 00:09:07,523 --> 00:09:12,293 trade secrets and be able to, incentivize them to document those and be able to 216 00:09:12,293 --> 00:09:15,286 pass that ownership directly onto the company and that enable that company 217 00:09:15,286 --> 00:09:19,319 to protect that now or use that to educate the rest of their workforce. 218 00:09:19,449 --> 00:09:22,409 We see it as a huge upside and a huge benefit for a company 219 00:09:22,509 --> 00:09:23,979 to want to use our software. 220 00:09:24,350 --> 00:09:27,989 So it's not just a way to document big ideas, so to speak, 221 00:09:27,989 --> 00:09:29,899 but also the nitty gritty. 222 00:09:30,039 --> 00:09:31,699 of running your business. 223 00:09:32,003 --> 00:09:32,573 Absolutely. 224 00:09:32,583 --> 00:09:32,913 Yep. 225 00:09:33,063 --> 00:09:36,319 we're trying to build a full stack intellectual property management system 226 00:09:36,576 --> 00:09:41,919 that goes everything from documentation to protection to collaboration and then 227 00:09:41,929 --> 00:09:47,008 moves into our real hope for the future is to enable IP new way and give people a 228 00:09:47,008 --> 00:09:48,546 new opportunity because that's the future. 229 00:09:48,768 --> 00:09:49,686 IP is everywhere. 230 00:09:49,746 --> 00:09:49,926 Right. 231 00:09:50,286 --> 00:09:51,966 And it's really hard to be discovered. 232 00:09:51,966 --> 00:09:55,216 Most people aren't good at, showcasing their IP and getting it out there. 233 00:09:55,276 --> 00:09:55,426 Yes. 234 00:09:55,576 --> 00:09:59,026 We think we can build a platform that will allow you to showcase and 235 00:09:59,031 --> 00:10:00,556 allow your IP to be discoverable. 236 00:10:00,686 --> 00:10:03,206 And then with new technologies coming with ai. 237 00:10:03,236 --> 00:10:03,326 mm-Hmm. 238 00:10:03,403 --> 00:10:07,183 augmented and virtual reality and metaverse, there's a ton of 239 00:10:07,183 --> 00:10:11,593 opportunity coming for how you can utilize your current IP in new ways. 240 00:10:11,809 --> 00:10:12,079 Yeah. 241 00:10:12,299 --> 00:10:12,691 Well you bring. 242 00:10:13,576 --> 00:10:18,011 to, the audience that we have here, which are expertise based businesses, 243 00:10:18,011 --> 00:10:21,518 service providers, professional services providers, who have corporate 244 00:10:21,518 --> 00:10:26,161 clients, who aren't thinking, they're thinking about how do I build scale 245 00:10:26,161 --> 00:10:28,861 into my business, how do I build a business that has some independence 246 00:10:28,861 --> 00:10:30,918 from me, just, selling my time. 247 00:10:31,111 --> 00:10:36,433 And they know that it somehow involves creating assets and leveraging 248 00:10:36,433 --> 00:10:40,183 them, but they don't always call it IP or intellectual property. 249 00:10:40,303 --> 00:10:43,043 I like that you talk about ideas because mostly they ask, you 250 00:10:43,043 --> 00:10:44,343 know, how do I protect my ideas? 251 00:10:44,343 --> 00:10:48,039 That's generally and it's very kind of overwhelming. 252 00:10:48,216 --> 00:10:50,529 I'd like to say intellectual property is everywhere because, every time we use our 253 00:10:50,529 --> 00:10:52,293 intellect, creating intellectual property. 254 00:10:52,478 --> 00:10:54,563 But How do we help them understand it? 255 00:10:54,563 --> 00:10:56,636 How do we help them categorize it? 256 00:10:56,646 --> 00:10:58,456 Inventory it, protect it. 257 00:10:58,466 --> 00:11:01,316 And so how does big idea platform help? 258 00:11:01,566 --> 00:11:03,283 Yeah, we actually have the same challenge. 259 00:11:03,283 --> 00:11:05,983 I remember the feedback I just received a little bit ago was like, you got to 260 00:11:05,993 --> 00:11:07,523 cut the word intellectual property out. 261 00:11:07,523 --> 00:11:11,249 Like people don't connect necessarily with that word unless they're in the industry. 262 00:11:11,436 --> 00:11:14,656 so, what we call them are intellectual digital assets. 263 00:11:14,812 --> 00:11:18,122 and I know that's not a better term than intellectual property, but moving it 264 00:11:18,122 --> 00:11:22,556 more to a tokenization or digitalization using blockchain, we allow someone 265 00:11:22,556 --> 00:11:27,162 to come in and register a creation, a piece of work that could be an idea that 266 00:11:27,162 --> 00:11:29,326 could be a, copyright, a new material. 267 00:11:29,529 --> 00:11:33,162 and then we wrap that into a container that we call an intellectual asset. 268 00:11:33,729 --> 00:11:35,569 so our platform at first, like. 269 00:11:36,016 --> 00:11:38,516 Just getting it documented and classified is huge. 270 00:11:38,759 --> 00:11:42,372 And so as you start registering your intellectual assets or your different 271 00:11:42,382 --> 00:11:45,946 pieces of IP, you start building out what we call your intellectual capital. 272 00:11:46,712 --> 00:11:49,596 So that's like the first sort of stage, I think, of like really 273 00:11:49,616 --> 00:11:53,989 helping out, uh, companies is just to document and get to a place where 274 00:11:54,049 --> 00:11:55,659 your IP can start working for you. 275 00:11:56,097 --> 00:11:59,021 once you have intellectual capital, if you're a company that's looking 276 00:11:59,021 --> 00:12:02,451 to grow, looking to get financing, looking to fundraise, you said 277 00:12:02,451 --> 00:12:04,511 it best, they're assets, right? 278 00:12:04,511 --> 00:12:09,117 And so the more we can, document and build your portfolio of assets, those 279 00:12:09,117 --> 00:12:11,657 can be leveraged in conversations when it comes to financing. 280 00:12:11,906 --> 00:12:16,469 And investors and financiers, like they love to know what's what's behind 281 00:12:16,579 --> 00:12:18,009 you, what's behind your company. 282 00:12:18,029 --> 00:12:19,419 Like, what am I truly investing in? 283 00:12:20,039 --> 00:12:21,812 And those assets are what make you unique. 284 00:12:21,972 --> 00:12:24,696 So I think just starting with building your portfolio and giving a 285 00:12:24,696 --> 00:12:29,406 very simple, efficient and low cost tool to allow people to register. 286 00:12:29,599 --> 00:12:32,322 Now the whole blockchain piece, again, I know we've talked about it can be scary. 287 00:12:32,672 --> 00:12:34,349 We just put it in the background, right? 288 00:12:34,349 --> 00:12:35,729 So we make it super easy. 289 00:12:35,729 --> 00:12:37,369 we don't put any burden on the user. 290 00:12:37,506 --> 00:12:40,669 We just use it in the background to, be able to go back and audit 291 00:12:40,841 --> 00:12:44,791 and prove that this asset was created here by this person. 292 00:12:45,166 --> 00:12:47,274 So that's sort of like the first step, I think. 293 00:12:48,632 --> 00:12:49,352 Yeah, yeah. 294 00:12:49,551 --> 00:12:52,972 The language that we use, you use, I use, is so important. 295 00:12:53,387 --> 00:12:55,547 probably left a little bit when you mentioned intellectual capital. 296 00:12:55,702 --> 00:12:57,614 So, you know, I come from the corporate background. 297 00:12:57,704 --> 00:12:59,994 Everything is IT, And then you have to, like, kind of 298 00:13:00,004 --> 00:13:01,159 modify how you talk about it. 299 00:13:01,299 --> 00:13:02,819 When you figure it out, can you let me know? 300 00:13:02,999 --> 00:13:05,239 Because I think assets is the key. 301 00:13:05,279 --> 00:13:08,076 people relate to assets and that's why we try to just talk about them. 302 00:13:08,076 --> 00:13:09,686 These are just intellectual assets. 303 00:13:09,706 --> 00:13:10,036 Yeah. 304 00:13:10,164 --> 00:13:12,709 Which was, I know, still a new concept, but hopefully people can 305 00:13:12,709 --> 00:13:13,949 grab a little bit more towards that. 306 00:13:14,122 --> 00:13:14,246 Yeah. 307 00:13:14,246 --> 00:13:17,582 I was talking to my team earlier today and we were talking about, 308 00:13:17,592 --> 00:13:20,526 you know, one of the, audiences we like to talk to our business 309 00:13:20,526 --> 00:13:22,694 coaches who help experts like you. 310 00:13:22,819 --> 00:13:28,536 Create scale and I have been busy cataloging how business coaches talk 311 00:13:28,546 --> 00:13:30,406 about how they help their clients scale. 312 00:13:30,606 --> 00:13:33,780 And it's like this list that's growing of all the ways that they 313 00:13:33,780 --> 00:13:36,850 talk about scale without ever using the term intellectual property. 314 00:13:37,190 --> 00:13:42,837 I'm like, how, how is no, it's nowhere, you know, they'll have one Oh, webinars, 315 00:13:42,837 --> 00:13:45,981 everything, and never once do they use the term intellectual property. 316 00:13:46,153 --> 00:13:49,197 So I'm like, okay, I gotta figure out how to get in there. 317 00:13:49,347 --> 00:13:49,957 That's amazing. 318 00:13:50,793 --> 00:13:54,138 constantly trying to connect with, we don't call our users users. 319 00:13:54,358 --> 00:13:55,428 We call them creators. 320 00:13:55,498 --> 00:13:58,758 We try to relate to them in a different way that everyone's a creator. 321 00:13:59,168 --> 00:14:00,911 And I think with new technology. 322 00:14:01,085 --> 00:14:03,963 With a gen AI and, all the new tools out there. 323 00:14:04,263 --> 00:14:06,633 I think everyone at some point is going to be a creator. 324 00:14:06,873 --> 00:14:08,503 Most people are already on social media. 325 00:14:08,503 --> 00:14:09,203 They're on Instagram. 326 00:14:09,203 --> 00:14:10,553 They're taking pictures or creating. 327 00:14:10,553 --> 00:14:11,333 They just don't know it. 328 00:14:11,536 --> 00:14:12,713 And so what they're really. 329 00:14:12,856 --> 00:14:14,800 Taking every time is they are creating that IP, 330 00:14:14,870 --> 00:14:15,190 right? 331 00:14:15,220 --> 00:14:17,920 And so we're trying to connect with them as a level of really trying 332 00:14:17,920 --> 00:14:19,660 to empower the creator in you. 333 00:14:19,828 --> 00:14:21,866 And then how does that work for your business? 334 00:14:22,250 --> 00:14:24,240 Well, how easy is it to use the platform? 335 00:14:24,636 --> 00:14:25,163 I'm biased. 336 00:14:25,163 --> 00:14:26,193 I think it's really easy. 337 00:14:26,440 --> 00:14:29,340 There is, I think in the front, it's a little bit difficult getting started. 338 00:14:29,390 --> 00:14:32,490 We're working on trying to figure that piece out, but once you're in, 339 00:14:32,683 --> 00:14:34,243 it's really, really easy to use. 340 00:14:34,416 --> 00:14:37,410 One of our main principles with building this was, to build a 341 00:14:37,410 --> 00:14:41,854 very usable, very, high end user experience, um, for the reason for 342 00:14:41,854 --> 00:14:44,167 that, not to get too technical, right? 343 00:14:44,167 --> 00:14:47,627 We heard of Web 2 and Web 3, sort of the shift we're moving into. 344 00:14:47,778 --> 00:14:51,081 If you ever dabbled into the blockchain Web 3 space, the 345 00:14:51,081 --> 00:14:52,321 user experience is horrible. 346 00:14:52,485 --> 00:14:55,212 We really, in the last 10 years, have perfected that. 347 00:14:55,391 --> 00:14:58,516 The web two space, Instagram, Facebook, Google. 348 00:14:58,629 --> 00:14:59,753 it's very easy. 349 00:14:59,889 --> 00:15:00,876 Your parents are using it. 350 00:15:00,876 --> 00:15:02,256 Your grandparents are now using it. 351 00:15:02,256 --> 00:15:03,786 Like everyone's on the internet. 352 00:15:03,896 --> 00:15:06,016 And so we really did a lot of good the last 10 years. 353 00:15:06,191 --> 00:15:09,441 And then web three came along and sort of ruined a lot of that. 354 00:15:09,441 --> 00:15:09,898 Just 355 00:15:09,898 --> 00:15:11,543 tell us web versus web three. 356 00:15:11,625 --> 00:15:11,823 Yeah. 357 00:15:11,843 --> 00:15:13,233 So I'll give you my explanation of it. 358 00:15:13,263 --> 00:15:14,263 Hopefully that works. 359 00:15:14,506 --> 00:15:18,213 so web one was the ability to just be able to post out there. 360 00:15:18,283 --> 00:15:21,560 There's a thing about just Going to a company's website and seeing a billboard 361 00:15:21,570 --> 00:15:25,536 of what they're selling web 2 was the ability interact We call that read and 362 00:15:25,536 --> 00:15:30,356 write so now you can like Instagram you can now post Wikipedia you can post and 363 00:15:30,416 --> 00:15:34,980 you can build communities to read the internet, but also write to it Web 3 gets 364 00:15:34,980 --> 00:15:38,680 into ownership So you've never been able to own anything before right when you 365 00:15:38,680 --> 00:15:40,740 post on Facebook you post them Instagram. 366 00:15:40,870 --> 00:15:43,710 They own that Yeah You can't pull that information back out. 367 00:15:43,946 --> 00:15:47,356 So web three is a new world where the individual creator. 368 00:15:47,566 --> 00:15:49,833 is now able to own the materials that are posting. 369 00:15:50,090 --> 00:15:52,590 so it's a really cool place where we're going. 370 00:15:52,686 --> 00:15:54,296 trying to explain as easy as possible. 371 00:15:54,523 --> 00:15:58,290 So going back to that user experience, we try to bridge the gap. 372 00:15:58,450 --> 00:16:02,020 We try to put all that Web 3 behind the scenes and make a really elegant 373 00:16:02,020 --> 00:16:06,016 user experience while giving them the, UI they're used to clicking on nice 374 00:16:06,016 --> 00:16:10,060 big buttons, being able to write and document just like you would in Google. 375 00:16:10,270 --> 00:16:14,013 like I said, the beginning is a little tough is because we do require every 376 00:16:14,013 --> 00:16:16,620 person or every creator to prove identity. 377 00:16:16,806 --> 00:16:20,300 So one little step, one little hurdle we go through the ability to take a picture 378 00:16:20,300 --> 00:16:21,510 of the front and the back of your ID. 379 00:16:21,510 --> 00:16:21,680 I have, 380 00:16:21,992 --> 00:16:23,029 do have an account. 381 00:16:23,029 --> 00:16:23,859 I remember going through that. 382 00:16:23,859 --> 00:16:24,149 Yes. 383 00:16:24,149 --> 00:16:24,449 Yeah. 384 00:16:24,499 --> 00:16:26,949 So that's like the one hurdle, but like that step's really important 385 00:16:27,258 --> 00:16:31,082 because now we're able to assign IP directly to an identity, not just 386 00:16:31,092 --> 00:16:33,612 you as a user, you as an identity. 387 00:16:33,622 --> 00:16:38,042 And to me, that's really cool because, it's an immutable record now that this 388 00:16:38,072 --> 00:16:41,209 person, this human created this IP. 389 00:16:41,239 --> 00:16:44,677 And so there's a really important reason for it, but once you get over it, I 390 00:16:44,677 --> 00:16:46,187 think it's actually pretty easy to use. 391 00:16:46,187 --> 00:16:48,877 And then we just got to massage how we talk about things, right? 392 00:16:48,877 --> 00:16:51,744 Like, not necessarily calling things IP figuring out a better 393 00:16:51,744 --> 00:16:53,594 usable word to represent that. 394 00:16:53,774 --> 00:16:54,064 Right. 395 00:16:54,264 --> 00:16:58,913 So one of the ways you helping people is like helping them actually reach the U. 396 00:16:58,913 --> 00:16:59,035 S. 397 00:16:59,035 --> 00:16:59,126 P. 398 00:17:00,012 --> 00:17:00,292 USPTO. 399 00:17:00,322 --> 00:17:00,602 USPTO. 400 00:17:00,602 --> 00:17:00,772 Yep. 401 00:17:00,792 --> 00:17:01,102 Yeah. 402 00:17:01,102 --> 00:17:02,022 And so tell us about that. 403 00:17:02,304 --> 00:17:02,606 Yeah. 404 00:17:02,606 --> 00:17:06,026 So we're not here to compete with the patent service that, the United States 405 00:17:06,036 --> 00:17:08,536 offers and today and a traditional IP. 406 00:17:08,596 --> 00:17:11,596 And so as we talked about, right, we started as an idea management, we moved 407 00:17:11,596 --> 00:17:14,856 into trade secrets and copyrights and we realized that we can keep going. 408 00:17:14,996 --> 00:17:17,216 We can capture all different types of IP. 409 00:17:17,396 --> 00:17:21,452 And so most recently, and our latest update coming out later this month, we've 410 00:17:21,452 --> 00:17:25,182 actually integrated directly into the United States patent and trademark office. 411 00:17:25,759 --> 00:17:28,859 so now you're like, well, I already have a patent or you have a trademark. 412 00:17:29,021 --> 00:17:33,572 So what, but now we're able to sort of ingest that into our platform and one 413 00:17:33,572 --> 00:17:37,159 represented as a intellectual asset as part of your portfolio and allow 414 00:17:37,159 --> 00:17:38,669 you to manage it all in one place. 415 00:17:38,846 --> 00:17:40,642 But the really cool stuff is what the comm. 416 00:17:40,814 --> 00:17:43,584 What we are going to be able to do with that once it's in our platform. 417 00:17:43,584 --> 00:17:49,121 So again, our main mission is to make IP enable IP, give it opportunity 418 00:17:49,261 --> 00:17:50,861 to thrive in the digital landscape. 419 00:17:51,082 --> 00:17:53,034 And so the very first thing is you need to register it. 420 00:17:53,084 --> 00:17:55,994 And once you register it, what we're building next, I think is going to be. 421 00:17:56,157 --> 00:17:56,741 Pretty cool. 422 00:17:56,741 --> 00:18:00,231 And, give users and creators new ways of creating, revenue. 423 00:18:00,661 --> 00:18:02,031 Well, let's talk about what you're building. 424 00:18:02,031 --> 00:18:02,771 That's 425 00:18:02,771 --> 00:18:03,907 yeah, excited. 426 00:18:03,907 --> 00:18:05,327 we're in the building stages right now. 427 00:18:05,467 --> 00:18:09,067 and so everything we built today on our platform around portfolio 428 00:18:09,097 --> 00:18:12,027 management, collaboration, and we didn't really talk about marketplace, 429 00:18:12,037 --> 00:18:13,337 but we do have a marketplace feature. 430 00:18:13,551 --> 00:18:17,071 All of this was sort of foundational for us to be able to get started 431 00:18:17,071 --> 00:18:19,961 on, to really build the next wave of how we're going to enable IP. 432 00:18:20,167 --> 00:18:25,379 And so our plans is, if we can take a digital asset or digital intellectual 433 00:18:25,379 --> 00:18:29,092 assets, and then we can facilitate licensing agreements with other 434 00:18:29,092 --> 00:18:33,096 people and other parties, well, we can also facilitate artificial 435 00:18:33,096 --> 00:18:34,726 intelligent licensing agreements. 436 00:18:35,699 --> 00:18:36,429 Very interesting. 437 00:18:36,429 --> 00:18:36,579 Right. 438 00:18:36,599 --> 00:18:40,429 And so once we have those different licensing agreements, we can actually 439 00:18:40,429 --> 00:18:42,689 partner with different AI engines. 440 00:18:42,899 --> 00:18:46,792 So as an example, chat GPT, is an AI engine, Dolly mid journey. 441 00:18:47,012 --> 00:18:49,962 We can partner with these types of companies we can actually take 442 00:18:49,962 --> 00:18:52,882 the licensing agreement as well as the intellectual asset and 443 00:18:52,882 --> 00:18:54,892 ingest it directly into the AI. 444 00:18:54,932 --> 00:18:55,132 So they 445 00:18:55,132 --> 00:18:57,512 actually have a license to use it instead of just stealing it. 446 00:18:57,542 --> 00:18:57,852 Okay. 447 00:18:58,522 --> 00:18:58,582 Yes. 448 00:18:59,002 --> 00:19:01,802 Well, I will say like, so a good example, that I always use. 449 00:19:01,986 --> 00:19:05,842 If you right now go to ChatGPT or go to DALL-E which is the image 450 00:19:05,842 --> 00:19:08,242 generator of ChatGPT and you type in. 451 00:19:08,379 --> 00:19:11,721 Draw me a picture of Taylor Swift holding a can of Coke. 452 00:19:11,879 --> 00:19:14,091 It's not going to generate what you think it's going to. 453 00:19:14,309 --> 00:19:19,862 It's going to generate you probably a woman that's blonde, maybe country-esque 454 00:19:19,882 --> 00:19:22,652 Holding a red can without any labels. 455 00:19:22,820 --> 00:19:27,275 So right now, all the AI engines are actually really good at making sure 456 00:19:27,325 --> 00:19:30,915 they're not infringing on top of trademarks or likeness or other types 457 00:19:30,915 --> 00:19:33,275 of IP and So everyone looks at it. 458 00:19:33,275 --> 00:19:34,085 I'm like, well, that's amazing. 459 00:19:34,085 --> 00:19:34,625 They can do that. 460 00:19:34,625 --> 00:19:37,448 And it is But think about how much it's limiting them. 461 00:19:37,858 --> 00:19:38,668 To be able to use. 462 00:19:38,861 --> 00:19:42,281 And so if you're able to go out and license Taylor Swift's likeness 463 00:19:42,281 --> 00:19:45,728 for who knows how much money that costs nowadays, and also be able to 464 00:19:45,733 --> 00:19:47,498 license out the trademark for Coke. 465 00:19:47,639 --> 00:19:50,456 Well, you could go back, ingest those, licensing agreements 466 00:19:50,456 --> 00:19:52,940 directly into an AI engine. 467 00:19:53,010 --> 00:19:55,769 and generate the exact image you were thinking about in your head. 468 00:19:55,769 --> 00:19:55,979 Mm-Hmm. 469 00:19:56,330 --> 00:19:57,309 . And the cool thing is. 470 00:19:57,547 --> 00:19:59,934 The terms and conditions of that licensing contract. 471 00:20:00,123 --> 00:20:03,627 Well, why aren't they just part of the prompt that goes in to make sure 472 00:20:03,627 --> 00:20:07,930 that AI Stays compliant with the terms of the contract And so I think we're 473 00:20:07,930 --> 00:20:12,163 entering a really cool world we have to first get a ton of ip into our system 474 00:20:12,163 --> 00:20:15,135 and have it registered And then we really are looking forward to how we're 475 00:20:15,135 --> 00:20:17,035 going to enable creators for the future 476 00:20:17,205 --> 00:20:21,745 and so would you have a mass license like All the assets that we have People 477 00:20:21,745 --> 00:20:24,085 would opt in, opt out, how would you 478 00:20:24,253 --> 00:20:28,659 Yeah, I mean it's about just treating IP as a intellectual asset and then 479 00:20:28,659 --> 00:20:31,629 allowing you to get full control of the management of that asset. 480 00:20:31,999 --> 00:20:34,639 So you have the ability to make that public, make that private. 481 00:20:35,039 --> 00:20:35,419 She kind of 482 00:20:35,419 --> 00:20:37,669 have toggles of what exactly it's a bunch of 483 00:20:37,669 --> 00:20:38,909 configuration options. 484 00:20:38,909 --> 00:20:40,199 And again, we're trying to make it easy. 485 00:20:40,392 --> 00:20:43,385 and again, we're not trying to compete with lawyers or agencies. 486 00:20:43,594 --> 00:20:47,515 We actually see this as a new way for agencies and lawyers to actually manage 487 00:20:47,669 --> 00:20:49,549 and come in and help manage these assets. 488 00:20:49,675 --> 00:20:52,232 So, I don't know from your perspective as an attorney. 489 00:20:52,370 --> 00:20:56,014 Yeah, I mean, I think we all want licensing to be easier, right? 490 00:20:56,014 --> 00:20:59,004 I mean, so we have things like Creative Commons where you have, kind of 491 00:20:59,014 --> 00:21:02,894 standardized licensing that you don't need to negotiate an individual license for. 492 00:21:03,079 --> 00:21:07,830 And you have services like, is it the Copyrights, I can't believe 493 00:21:07,830 --> 00:21:08,520 I can't remember the name of it. 494 00:21:08,730 --> 00:21:08,990 Yeah. 495 00:21:09,320 --> 00:21:10,274 So they have, kind of just. 496 00:21:10,729 --> 00:21:13,742 They can license for you, if you want something from the New York Times or from 497 00:21:13,742 --> 00:21:15,462 Harvard Business Journal or whatever. 498 00:21:15,602 --> 00:21:17,242 And so we want things like that. 499 00:21:17,262 --> 00:21:19,102 We want ideas to get spread around. 500 00:21:19,102 --> 00:21:21,612 We want people to be have an easy way to access. 501 00:21:21,849 --> 00:21:23,762 Our content because, guess what? 502 00:21:23,762 --> 00:21:25,822 They steal it if they can't figure out how to do it. 503 00:21:25,995 --> 00:21:30,794 And so, better for everybody to have an easy way, that people can get access. 504 00:21:30,884 --> 00:21:35,420 So, yeah, I don't think lawyers are really that, the one on one stuff, right? 505 00:21:35,420 --> 00:21:36,897 That's still the stuff that you need. 506 00:21:37,100 --> 00:21:37,290 Yeah. 507 00:21:37,607 --> 00:21:38,757 Presumably need lawyers for it. 508 00:21:39,497 --> 00:21:39,717 And 509 00:21:39,717 --> 00:21:41,827 we're trying to build flexibility into our site. 510 00:21:41,897 --> 00:21:45,714 So we're starting with standard agreements that people can just use off the shelf or 511 00:21:45,714 --> 00:21:47,344 give them the option to upload their own. 512 00:21:47,744 --> 00:21:47,964 Right. 513 00:21:47,984 --> 00:21:51,297 And then be able to make sure that the other party understands that 514 00:21:51,297 --> 00:21:54,177 this is not a standard contract, that this is something written. 515 00:21:54,374 --> 00:21:57,327 custom and you may just want to take an extra glance and have it reviewed 516 00:21:57,327 --> 00:21:58,837 by your attorney before entering it. 517 00:21:58,837 --> 00:22:00,960 So the licensing space is complicated. 518 00:22:01,194 --> 00:22:02,734 We're trying our best to simplify it. 519 00:22:02,734 --> 00:22:06,540 But, you know, start out, we'll just keep it very open to allow people to be able 520 00:22:06,540 --> 00:22:07,960 to use their own contracts that are more 521 00:22:07,960 --> 00:22:08,340 comfortable 522 00:22:08,340 --> 00:22:08,480 with 523 00:22:08,490 --> 00:22:08,740 that. 524 00:22:08,850 --> 00:22:09,110 Right. 525 00:22:09,309 --> 00:22:11,940 So, for instance, I have, I'm called the graphics queen. 526 00:22:11,940 --> 00:22:14,630 I love to kind of visualize different concepts. 527 00:22:14,829 --> 00:22:18,054 And so I had someone, Just last week asked me if she could use one of 528 00:22:18,054 --> 00:22:22,158 my graphics, with her materials and say, know, I honestly just said yes. 529 00:22:22,758 --> 00:22:23,058 Yeah. 530 00:22:23,217 --> 00:22:27,450 but is that something where I could have uploaded that and she comes to me and say, 531 00:22:27,450 --> 00:22:29,727 Hey, I would like to use, this content. 532 00:22:29,934 --> 00:22:32,008 I send them over to big idea and. 533 00:22:32,722 --> 00:22:33,382 Absolutely. 534 00:22:33,552 --> 00:22:35,205 That's such a great, amazing example. 535 00:22:35,205 --> 00:22:38,972 so yeah, if you would have wrapped that and created that as a intellectual asset, 536 00:22:39,012 --> 00:22:40,572 you could have just sent her a link. 537 00:22:41,012 --> 00:22:45,433 She could have registered, it, maybe that image is like, Your eyes only and 538 00:22:45,433 --> 00:22:48,623 so we'll actually even you could protect it with a non disclosure agreement 539 00:22:49,196 --> 00:22:50,076 So you could actually 540 00:22:50,136 --> 00:22:53,199 send them a link but before they could actually see the contents of it They're 541 00:22:53,199 --> 00:22:57,033 actually signing an NDA first and then you can enter into sort of negotiations 542 00:22:57,033 --> 00:23:00,728 And so depends on if you're selling it or you're licensing it You'll have 543 00:23:00,738 --> 00:23:03,808 the option of a one click button to be able to go and license that from you. 544 00:23:03,808 --> 00:23:08,144 So we're hoping to be able to offer an express license like you talked about. 545 00:23:08,294 --> 00:23:09,494 Just a one easy click. 546 00:23:09,711 --> 00:23:11,798 here's the terms and conditions of what you can use it for. 547 00:23:11,828 --> 00:23:14,118 And that person in our side has a choice to want to do it or not. 548 00:23:14,674 --> 00:23:16,658 and then we execute that full contract right there. 549 00:23:16,658 --> 00:23:20,718 So there's no need to go outside our platform and just keeps it 550 00:23:20,718 --> 00:23:22,108 very efficient and very easy. 551 00:23:22,318 --> 00:23:23,504 So yeah, that's a great example. 552 00:23:23,684 --> 00:23:24,164 and then. 553 00:23:24,248 --> 00:23:27,501 We're also looking at digital likeness and voice rights are a big theme 554 00:23:27,501 --> 00:23:29,421 coming up with, AI and deep fakes. 555 00:23:29,811 --> 00:23:33,844 So why not be able to register your likeness and voice rights as 556 00:23:33,844 --> 00:23:36,814 an intellectual asset and do the same thing and just easily license 557 00:23:36,814 --> 00:23:38,981 that out or just consent, right? 558 00:23:39,001 --> 00:23:42,398 The big thing is with that is you have to have the ability to consent. 559 00:23:42,594 --> 00:23:45,556 Then you have to have the ability to license, and then once you license 560 00:23:45,556 --> 00:23:47,296 it, right, monetize and tracking. 561 00:23:47,496 --> 00:23:50,866 there's just a lot of options we can go, we're not trying to boil the ocean, 562 00:23:50,866 --> 00:23:54,016 but we're trying to stay broad that we can capture all types of IP, and 563 00:23:54,016 --> 00:23:57,419 figuring out, and really let up to the users, for how they want to utilize this 564 00:23:57,459 --> 00:23:59,059 to fit their business or their model. 565 00:23:59,149 --> 00:23:59,449 Right. 566 00:23:59,753 --> 00:24:03,149 you have many, many use cases, but I just thought of one, as you mentioned. 567 00:24:03,419 --> 00:24:03,589 I'm 568 00:24:03,589 --> 00:24:03,959 all ears. 569 00:24:03,959 --> 00:24:05,543 Which is, due diligence room. 570 00:24:05,543 --> 00:24:05,593 Right. 571 00:24:05,929 --> 00:24:09,748 So, people can just kind of everything in there and then buyer wants to look at it. 572 00:24:09,748 --> 00:24:10,918 They go in through there. 573 00:24:11,134 --> 00:24:11,304 Yeah. 574 00:24:11,304 --> 00:24:15,711 So collaboration, again, big point, today, what we offer is the ability to invite 575 00:24:15,711 --> 00:24:16,991 someone into your intellectual asset. 576 00:24:17,224 --> 00:24:19,734 you can add them as a collaborator, you can decide what role they 577 00:24:19,734 --> 00:24:21,378 have and you can facilitate it. 578 00:24:21,378 --> 00:24:24,628 They require an NDA before they're able to collaborate and see what's going on. 579 00:24:24,821 --> 00:24:28,434 And then the cool thing, again, going back to this blockchain technology 580 00:24:28,434 --> 00:24:32,628 behind the scenes, we are able to capture every edit that everyone's making. 581 00:24:32,918 --> 00:24:34,768 And so you have this immutable log. 582 00:24:34,921 --> 00:24:37,498 Of being able to contribute together, on this asset. 583 00:24:37,498 --> 00:24:42,348 And every change, every revision is rehashed posted back up on our ledger. 584 00:24:42,528 --> 00:24:46,258 and we're able to sign attribution to each person's change or upload of documents. 585 00:24:46,258 --> 00:24:49,678 So we do see ourselves as a massive collaboration to what you are getting 586 00:24:49,678 --> 00:24:54,084 into and something that we'll be releasing in April is part of our workspaces, the 587 00:24:54,084 --> 00:24:57,664 ability to not only invite creators in, but businesses in now, and then we'll 588 00:24:57,664 --> 00:25:00,024 have the ability of creating data rooms. 589 00:25:00,224 --> 00:25:02,801 data rooms are sometimes like a one way facing way. 590 00:25:02,801 --> 00:25:06,594 it's great for like M and a events, or if you're, negotiating a financing deal. 591 00:25:06,718 --> 00:25:09,128 so we have the ability of not only doing data rooms, but like these 592 00:25:09,128 --> 00:25:13,354 collaboration zones so you can add multiple intellectual assets into 593 00:25:13,354 --> 00:25:15,444 a room or documents into a room. 594 00:25:15,564 --> 00:25:18,931 And again, it's completely tracked of who owns what and who's 595 00:25:18,931 --> 00:25:23,524 contributing what to really bring that transparency that collaboration needs. 596 00:25:23,754 --> 00:25:25,664 And transparency to me builds trust. 597 00:25:25,836 --> 00:25:26,086 Right. 598 00:25:26,176 --> 00:25:29,646 Obviously, I know you just recently talked about collaboration, thinking about it. 599 00:25:29,676 --> 00:25:29,916 Yeah. 600 00:25:29,916 --> 00:25:30,626 Needing agreements. 601 00:25:30,876 --> 00:25:31,146 Right. 602 00:25:31,186 --> 00:25:32,296 And so like, we just want to 603 00:25:32,296 --> 00:25:35,796 be able to be the technology that enables the compliance of that agreement. 604 00:25:35,836 --> 00:25:36,125 Right. 605 00:25:36,159 --> 00:25:37,889 So we got lots of good stuff coming. 606 00:25:38,099 --> 00:25:40,180 we're very, very excited about that release and being able to 607 00:25:40,180 --> 00:25:41,570 start working with businesses 608 00:25:42,951 --> 00:25:46,005 And so can today, someone can go to, is it big idea. 609 00:25:46,305 --> 00:25:46,885 com and 610 00:25:46,938 --> 00:25:48,408 it is big idea platform. 611 00:25:48,858 --> 00:25:49,078 com. 612 00:25:49,098 --> 00:25:49,738 Okay, great. 613 00:25:49,908 --> 00:25:53,851 But it is available for individual users to sign up, to identify 614 00:25:53,851 --> 00:25:57,001 themselves and be able to start creating their first intellectual assets. 615 00:25:57,130 --> 00:26:00,558 And if they want, they can go ahead and keep everything private and build their. 616 00:26:00,821 --> 00:26:03,878 Portfolio or their intellectual capital, or they can make it public 617 00:26:03,898 --> 00:26:07,098 and make it discoverable so that people can search and find it. 618 00:26:07,168 --> 00:26:10,258 maybe there's multiple reasons why you may want to have your IP discoverable. 619 00:26:10,451 --> 00:26:12,261 Would Google find it or you had to be 620 00:26:12,393 --> 00:26:12,791 right now? 621 00:26:12,791 --> 00:26:14,001 We're not indexing anything. 622 00:26:14,405 --> 00:26:17,015 this is probably my healthcare background around privacy. 623 00:26:17,095 --> 00:26:19,558 we don't index anything from these ideas. 624 00:26:19,558 --> 00:26:22,765 And so you have to be a validated user in order to be on our platform. 625 00:26:22,795 --> 00:26:24,748 And again, it's also comes down to auditing. 626 00:26:24,931 --> 00:26:25,130 Right. 627 00:26:25,130 --> 00:26:28,166 So we want to see who's viewing different assets. 628 00:26:28,338 --> 00:26:31,361 So in order to do that, we track, who's able to do the different pieces. 629 00:26:31,528 --> 00:26:31,788 All right. 630 00:26:31,975 --> 00:26:34,795 And we're also reminded of the poor man's copyright. 631 00:26:34,925 --> 00:26:35,555 Remember that? 632 00:26:35,605 --> 00:26:35,775 Oh 633 00:26:35,775 --> 00:26:36,065 yeah. 634 00:26:36,455 --> 00:26:41,355 So I guess if I have, deposited something without registering 635 00:26:41,355 --> 00:26:43,411 at the copyright office, I can. 636 00:26:43,618 --> 00:26:47,938 Prove that I created it before somebody else created there. 637 00:26:48,126 --> 00:26:48,921 Yes, exactly. 638 00:26:48,921 --> 00:26:52,701 It's very, it's a very efficient poor man's copyrights, to be able to go in 639 00:26:52,701 --> 00:26:56,621 there and take a piece of work, classify it as a copyright, and then we will 640 00:26:56,641 --> 00:27:00,111 go ahead and do all the attribution, timestamping and authenticity for you. 641 00:27:00,111 --> 00:27:01,631 So it's very, very efficient way. 642 00:27:01,821 --> 00:27:05,421 obviously, once you create a piece of work, it is protected under copyright. 643 00:27:05,681 --> 00:27:08,971 But sometimes it's hard to prove when you created it, or just gives you an 644 00:27:08,991 --> 00:27:11,541 extra level to be able to prove that out. 645 00:27:11,728 --> 00:27:13,881 I will say the cool thing is I'm learning this. 646 00:27:13,881 --> 00:27:14,981 I'm not a lawyer by trade. 647 00:27:15,041 --> 00:27:17,988 but I'm learning, learning the space pretty quickly that if you 648 00:27:17,988 --> 00:27:19,418 created something, it's copyrighted. 649 00:27:19,601 --> 00:27:22,001 It may not give you the same rights as a registered copyright 650 00:27:22,001 --> 00:27:22,981 with the copyright office. 651 00:27:23,198 --> 00:27:25,546 But you can always register that at any time. 652 00:27:25,656 --> 00:27:28,529 So if you start seeing your copyrights being infringed, you 653 00:27:28,529 --> 00:27:31,099 can still go get it registered and offer that level of protection, 654 00:27:31,229 --> 00:27:32,369 that extra level of protection. 655 00:27:32,464 --> 00:27:32,623 And 656 00:27:32,623 --> 00:27:36,406 then we can go and pull that, eventually pull that copyright and show that this is 657 00:27:36,406 --> 00:27:40,163 a registered copyright to make sure that users know that there's an additional 658 00:27:40,163 --> 00:27:41,983 level of a registered copyright here. 659 00:27:42,198 --> 00:27:48,068 Now has blockchain or, been used as evidence In litigation yet, do you know? 660 00:27:48,268 --> 00:27:52,494 It has in many niche use cases, to prove, mostly in the finance 661 00:27:52,494 --> 00:27:53,784 world around transactions. 662 00:27:53,974 --> 00:27:57,734 there's a lot of research out there that shows of how it can be used as basically 663 00:27:57,734 --> 00:28:00,574 a notary or a, public timestamp of events. 664 00:28:00,808 --> 00:28:03,324 And so it has been used in a lot of cases, and I think we're going to see a 665 00:28:03,324 --> 00:28:05,184 lot more of it happened going forward. 666 00:28:05,384 --> 00:28:09,951 I get back to IP just really hasn't been an industry that's really been tested 667 00:28:10,128 --> 00:28:14,401 with these new types of technology, even in AI, I think laws and the 668 00:28:14,401 --> 00:28:16,474 industry is not ready for Gen AI. 669 00:28:16,544 --> 00:28:17,354 No, not at all. 670 00:28:17,534 --> 00:28:18,204 And we're seeing 671 00:28:18,224 --> 00:28:21,748 that, the USPTO and copyright trying to figure it out quickly, and figure 672 00:28:21,748 --> 00:28:22,984 out what side they want to be on. 673 00:28:23,178 --> 00:28:26,088 And so I think in the next few years, we're going to see a couple of cases 674 00:28:26,088 --> 00:28:28,848 being tried here and we're, obviously paying attention very closely. 675 00:28:29,001 --> 00:28:31,521 but yeah, there's been some niche cases that are there, but nothing, 676 00:28:31,544 --> 00:28:33,741 substantial yet to really back behind. 677 00:28:34,344 --> 00:28:34,774 Okay. 678 00:28:34,774 --> 00:28:37,741 Well, speaking of the future, I mean, you created this book. 679 00:28:37,741 --> 00:28:38,241 business. 680 00:28:38,472 --> 00:28:42,238 So many people start a business, in order for the exit, the ultimate exit. 681 00:28:42,434 --> 00:28:45,308 How do you look at this business, your role in it, what your next 682 00:28:45,308 --> 00:28:46,888 step would be for you to exit? 683 00:28:47,304 --> 00:28:48,094 That's a good question. 684 00:28:48,218 --> 00:28:51,636 I don't fully know the answer yet, but I know I look at technology from 685 00:28:51,646 --> 00:28:54,989 an industry level, and I look at it from, I think industries go through 686 00:28:54,989 --> 00:28:57,693 two different stages with technology. 687 00:28:57,826 --> 00:29:02,413 It goes through a consolidated stage, which I think where the IP has been, and 688 00:29:02,413 --> 00:29:04,013 then it goes through a disruptive stage. 689 00:29:04,216 --> 00:29:07,444 And so I think the IP space is primed for innovation. 690 00:29:07,646 --> 00:29:11,508 Disruption, just like healthcare was 10 years ago and has now gradually 691 00:29:11,508 --> 00:29:13,098 moved into the consolidated stage. 692 00:29:13,234 --> 00:29:14,854 so I look at it from that perspective. 693 00:29:14,854 --> 00:29:17,834 And so I think we're just on the beginning of the disruptive stage in 694 00:29:17,834 --> 00:29:20,534 this legal tech or IP tech type of world. 695 00:29:20,763 --> 00:29:22,391 And so I'm really excited to ride this wave. 696 00:29:22,401 --> 00:29:24,721 And I think in the next five, seven years when we start moving 697 00:29:24,721 --> 00:29:26,244 to that consolidate stage again. 698 00:29:26,371 --> 00:29:28,261 we'll see where we're at and we'll take that position. 699 00:29:28,421 --> 00:29:30,091 but I have learned one thing about myself. 700 00:29:30,181 --> 00:29:34,771 I'm not made for corporate America, so I am sure regardless of where 701 00:29:34,771 --> 00:29:37,361 we are with big idea, I will be probably in a similar position. 702 00:29:37,381 --> 00:29:41,251 I love being in the, high growth, startups wearing multiple hats. 703 00:29:41,421 --> 00:29:43,988 and so that's, I know that's where I'll, I'll probably be in the next few 704 00:29:43,988 --> 00:29:45,941 years, regardless of, where this goes. 705 00:29:45,941 --> 00:29:46,148 Um, 706 00:29:46,456 --> 00:29:48,536 I'm just excited about all the opportunity out there. 707 00:29:48,781 --> 00:29:49,556 That is awesome. 708 00:29:49,798 --> 00:29:51,166 This has been fantastic. 709 00:29:51,166 --> 00:29:54,509 Thank you so much for making the time to talk to our audience. 710 00:29:54,509 --> 00:29:55,019 It's a. 711 00:29:55,194 --> 00:29:57,034 Something that they all ask about. 712 00:29:57,034 --> 00:29:58,991 So I know this is going to be very exciting for them. 713 00:29:59,181 --> 00:30:01,394 So once again, so it was big idea, platform. 714 00:30:01,604 --> 00:30:02,074 com. 715 00:30:02,691 --> 00:30:05,054 And if people want to connect with you, where can they find you? 716 00:30:05,234 --> 00:30:08,294 you can email us directly at info at big idea, platform. 717 00:30:08,484 --> 00:30:10,804 com hop on our website at big idea, platform. 718 00:30:10,954 --> 00:30:11,324 com. 719 00:30:11,474 --> 00:30:14,441 And through that website, you can find our contact information as well 720 00:30:14,441 --> 00:30:17,698 as be able to launch the app that will get you right into our platform. 721 00:30:17,874 --> 00:30:18,374 Awesome. 722 00:30:18,434 --> 00:30:18,704 Yeah. 723 00:30:18,744 --> 00:30:19,174 Thank you so 724 00:30:19,174 --> 00:30:19,424 much. 725 00:30:19,434 --> 00:30:19,934 Well, thank you. 726 00:30:19,934 --> 00:30:20,354 Yeah,