Probably not going to get rich from your book.
Speaker ANot many people do.
Speaker AThat's just not really what happens.
Speaker ABut your book will become your best business card because there's a level of authority that comes with here's my book.
Speaker AThis book I wrote.
Speaker BWelcome to Small Business bs, the podcast designed to ignite your entrepreneurial spirit through thought provoking ideas and actionable business strategies.
Speaker BEach week, entrepreneurs Adam Whitmer and Jeff Gargas dive into creative marketing hacks, proven sales methods and clever growth strategies.
Speaker BGet ready to unlock the full potential of your business with insights that are both fun and impactful.
Speaker BAnd now, here are your hosts, Jeff Gargas and Adam Whitmer.
Speaker CWelcome to episode 20, the Small Business BS Podcast.
Speaker CI'm Adam Whitmer and I'm here with my co host, Jeff Gargas.
Speaker CIn today's episode, we're going to go full BS and talk about a topic that maybe won't relate to every small business owner, but it's a topic on writing a book.
Speaker CAnd I know a lot of business owners, myself included, Jeff, you included, we always have had this passion to write a book about our business, about our trade, our industry and our skill.
Speaker CAnd so we're going to explore this topic because I know a lot of listeners out there probably either thought about it writing a book or possibly by the time we get done with this episode, Jeff should think about it.
Speaker CSo that's the topic we're going to explore today.
Speaker CNow, Jeff, could you set us up a bit on where you kind of want to want us to go in this episode on writing a book?
Speaker CNot.
Speaker CProbably not a fiction book.
Speaker CRight?
Speaker CThat's what you're thinking, or what do you, what are you thinking?
Speaker AProbably not.
Speaker AYou know, as we were kind of chatting really briefly, as we've explained before, typically the preparation, if that's the word you can use that Adam and I do is a quick like, well, what do you want to talk about today?
Speaker AAnd then we have an idea and we'll just talk like really briefly about, well, we can go here, we can tie here, da, da, da.
Speaker AAnd then we'll just kind of see where it goes.
Speaker AAnd I think that's where the BS part comes in.
Speaker AI think that works.
Speaker ABut I was thinking as we're getting ready to hit record that I think obviously we're going to talk definitely more on the nonfiction side of things.
Speaker AHowever, I do think there are some benefits even, you know, if you go into the fiction side too.
Speaker AAnd I think we can touch on those as we get into some of the benefits that are just in general for writing and writing a book in particular.
Speaker ASo I think we'll go there.
Speaker ABut I think it's definitely most likely more of a.
Speaker AA book around whatever your industry, your niche is, your specialty, your authority, that type of thing is definitely the, the focus of this, for sure.
Speaker CYeah, I, I agree.
Speaker CAnd so I, I think a good place to start would be to talk about the benefits.
Speaker CLike how, how could writing a book benefit a small business?
Speaker CAnd so for me, I've got a couple of, a couple of thoughts and I'm actually in the process of, of doing this.
Speaker CFor me, it's more a labor of love.
Speaker CIt's something that has been a passion of mine.
Speaker CI'm writing a book called the Buyer Centric Small Business.
Speaker CAnd that, that's the title is really focusing on the buyer more than the customer.
Speaker CAnd the working tagline I have for this is a simple roadmap to more sales, faster growth, and repeat customers.
Speaker CSo I'm in the process of finalizing this.
Speaker CThe book will be out at some point, but for me, I see it as a way for me to become an expert.
Speaker CAnd I've done a lot of public speaking over the years, and I have found that, that I have a difficult time talking on a subject or speaking publicly on a subject without first writing on the subject.
Speaker CAnd so the way that I learn best and the way that I become solidified in a topic that I then can explain to other people is to write on it first.
Speaker CAnd so for me, that's why I've done a lot of writing over the years, is because I'm able to develop frameworks and thought processes in the writing process that I then can pivot and utilize in the speaking process.
Speaker CSo to take that to really any industry, if you're interested in, you know, using a book to leverage for your business, you could go two routes.
Speaker CYou, you could either, number one, try to be an expert in your industry and lead other businesses in your industry, or you could just be an expert in your topic and be that.
Speaker CGo to resource for customers.
Speaker CAnd I think that's where most people go.
Speaker CAnd I've seen financial advisors write book books where they're writing the book as a resource.
Speaker CIt's really a helpful resource for a reader who then at the end of the book says, I just need to take this to the next level.
Speaker CI'm going to hire this guy as my financial advisor because he obviously has thought about this.
Speaker CHe's in the same mindset and direction of where I want to Go.
Speaker CAnd so what it does is it essentially establishes a business owner and subsequently their business as the expert in the topic of the book.
Speaker CNow, of course, Jeff, it wouldn't make any sense for me as you know, somebody who is building a business strategy school to write a book about little league baseball or softball.
Speaker CIt just, it wouldn't, it wouldn't correlate.
Speaker CBut if I had a softball blog where I was talking about coaching and practice techniques and drills and all of that writing the book gives me that expertise which I, I think you can piggyback on here with the saying that somebody had once told you on how that book can benefit you.
Speaker AYes, it was interesting.
Speaker AI loved your, your take of the fact that like when you, that you speak a lot, because you do speak a lot, but the, the fact that you like to write first, which is interesting.
Speaker AI'm, I'm similar.
Speaker AI don't know if I knew that about us, but that is my first reason was going to go to the business card thing which I'll touch on and like the authority and all that.
Speaker ABut like the idea that the process of writing a book, it's a, it's a process that requires you to go dig deeper and to go learn even if you're already an expert on it and you're very experienced in it and you've got a long career or whether you're brand new at it or whatever.
Speaker AIt might be the process of writing a book because you want to make sure it's good information, that you're fact checking yourself, that you're getting sources if you need to or whatever.
Speaker ALike the digging into it I think is such a learning experience that that's super powerful and that wasn't where I was going to go first.
Speaker ASo I love that you went there.
Speaker AWhat you're alluding to is our publisher.
Speaker ASo I, I wrote a book, actually co authored a book with, with three other folks called Teach Better.
Speaker AObviously with our Teach Better name.
Speaker AIt was a combination of all four voices and a combination of our journey to this Teach Better mindset, but then also diving into it.
Speaker AIt's for, for educators.
Speaker AWe were fortunate enough to work with a publisher in the education space, Dave Burgess.
Speaker AAnd Dave's a brilliant educator who is now a highly sought after, after, I mean or for over a decade now, highly sought after speaker and bestselling author and stuff.
Speaker ABut he would tell, told us through the whole process that your one thing.
Speaker AHe told us you're probably not going to get rich from your book.
Speaker ANot many people do.
Speaker AThat's just not really what happens.
Speaker ABut your book will become your best business card because there's a level of authority that comes with.
Speaker AHere's my book, this book I wrote.
Speaker AAnd I think that is one of the first things that I'd say was a benefit for you.
Speaker AAnd you kind of alluded to this, right?
Speaker AIf I am, if I am trying to be an authority figure, an expert in a professional and insert whatever industry or niche you have right in, the book shows your potential customers and audience that you, you are an expert at it because you did the work and you have enough to say that filled a book and was quality enough for a book.
Speaker AIt also allows them to get something and dive really deep into it.
Speaker AYou know, you don't typically aren't going to dive nearly as deep into it with a, a blog post or video, right?
Speaker AOur attention spans are not the same on a website or in a post on social media or whatever, or even a video as they are when we get into a book, right as.
Speaker AAs we're reading into.
Speaker ASo you can really take them a deep dive so you can really build your authority as an and as someone that they should listen to.
Speaker AAnd I think that is a huge piece of the value, right?
Speaker AIt becomes, it is, it is the best business card you've got.
Speaker ABecause when you hand that over, not only do they get a sense of, okay, this is someone who's.
Speaker AWho.
Speaker AThis is legit.
Speaker AAdam's not messing around as a book, right?
Speaker AIt isn't even a business card.
Speaker AIt's a book.
Speaker ALike, he puts time and effort in one, but also obviously he knows what he's talking about.
Speaker AAnd then also now I can actually read it and truly dig in and really learn and really get sort of like really just dive deep into what you have to say.
Speaker AAnd to your point, at the end of it, as long as your book is good, of course, like, I'm really likely to be like, okay, like, I'm in, like, I believe what this person is saying and I'm going to.
Speaker AIf it's something that I need, I'm probably going to go to this person now.
Speaker AAnd so I think that's a huge advantage to it.
Speaker AI do, though, also love your.
Speaker AThe fact that, yeah, you're going to learn a lot about what you already probably know a lot about by going through this process, the process of the research, but also the reflecting on you, like, on your journey, on your.
Speaker AWhat you do know, on your practices, on your mistakes, all these things.
Speaker ALike, the reflection process is super powerful in that learning as well, which I.
Speaker AI know you're going through right now.
Speaker AWe literally talked about some stuff.
Speaker ALike, you've been reviewing your book.
Speaker ASo, like, you're.
Speaker AYou're.
Speaker AYou're, like, in, like, the fourth stage of the reflection piece, right?
Speaker ABecause you already done all the writing.
Speaker ANow you're reflecting on all the writing you did, and you kind of go back through it.
Speaker ASo I want to flip back to you.
Speaker ALike, where's that?
Speaker ALike, I don't know if we're ready for this or not.
Speaker AAre we ready to kind of move into the process at all, or do we want to touch more on, like, the pros?
Speaker CI think so.
Speaker CI.
Speaker CWell, I think that, you know, to reflect on what you said, you know, it is something that I love that a book provides you as the expert, but not only does it provide you as an expert, what it does also is it builds your confidence.
Speaker CAnd the reason.
Speaker CThe reason it builds your confidence is because you have to dot all those eyes and cross all those T's.
Speaker CYou have to make it airtight and essentially answ all the questions that you have while you're writing the process and so that a reader would have as well.
Speaker CAnd so, you know, like you said, Jeff, I was mentioning before we started that one of the things I'm doing right now is trying to do a final edit of my book.
Speaker CAnd I'm walking through, and we're sitting here talking right before we're recording this podcast, and I.
Speaker CI'm in this process of talking about entry points into how buyers or customers find your business.
Speaker CAnd, you know, there's a lot of different ways to do that.
Speaker CAnd I broke it down into categories.
Speaker CAnd one of the categories I forgot, which I know I've mentioned in the book, but I didn't break it down, was writing.
Speaker CSo, you know, a book is a way that people can discover you and find you.
Speaker CAnd so now I'm going to have to go back and add a seventh piece or incorporate it in to make sure I cover that, because I'm trying to make it airtight, dot all those I's and cross all those T's.
Speaker CBut, you know, one of those benefits that comes out of dotting all the I's and crossing all the T's is confidence.
Speaker CAnd so you're positioning yourself as a leader, but you're also building that confidence in yourself to know that you know what you're talking about.
Speaker CWhen you spend four, six, eight months, two years to write a book on a specific topic, you start to understand that you do know what you're talking about.
Speaker CAnd I know a lot of business owners do struggle with imposter syndrome, and when you write a book on a topic, it forces you to, to build that expertise that gets you over that.
Speaker CSo, so I, I think, Jeff, that does kind of finish the conversation on the benefits, but so we can move into the process of writing it if you'd like to do that.
Speaker AI do, but let me, let me, I want to go just add on to something you said because you talked about like the write in process in general and stuff and something I, I think another pro, as if you are in a business in any sense that you are creating and pushing out content on a regular basis.
Speaker ARight.
Speaker ASo this is more for online folks, but also hopefully, if you're not a quote unquote online business, you can still be creating content and stuff to, to drive traffic to your website and to your business.
Speaker ABut if you're doing any kind of blogging, social media, video, anything like that, I always say this.
Speaker AIt's been interesting.
Speaker ASo in our educator club community, in our mastermind stuff over there, several of the people that have come into our mastermind stuff, sort of the start of their process being a teacher to now being a teacher who also has a side hustle, was writing a book and in that book doing well enough to where it opens some doors for them.
Speaker AAnd I have this, I've had this conversation so many times where they're like trying to go through the process of starting to write emails, maybe they're building a newsletter, they're creating social media posts and they're getting on these, these, this content block.
Speaker AAnd I'm like, you wrote a book, you have.
Speaker ASo you've already done all the creative work of the content.
Speaker AYou can now pull dozens upon dozens upon dozens of ideas and topics from that book, quotes from that book, ideas that you can even go even deeper into a very specific thing.
Speaker AYou can retell the stories in a different way, you know, in a different kind of reflection.
Speaker AYou can take that topic you talked about and expand on it because maybe you've learned more.
Speaker ALike you, you, you've done so much with a content that your book gives you an almost endless amount of content.
Speaker AI'm not talking about content that is meant to promote the book necessarily, although it can and it will if you do it that way.
Speaker AI'm just talking in general.
Speaker AThe creative process that pours into a book can set you up to not have that creative energy for a while if you need to.
Speaker ALike, your book is a great example Adam, with the, with, you know, with your, your business school that you build and stuff is you put in so much of the work already of the creative and the, the lessons and the value that you want to share with your audience and potential future customers that really, you just got to go back to the book a whole bunch and pull them out again.
Speaker ARight.
Speaker AAnd, and a lot of it's going to be already ready to go, but then you can just expand on something.
Speaker ASo I think that's just another pro there from like a content marketing standpoint and a social media standpoint and stuff like that.
Speaker ASo I just want to note that.
Speaker ABut now if you want to move now into the process, we can definitely go there as well.
Speaker CYeah, I think that's, that's good.
Speaker CAnd, you know, there's, there's going to be some people who've been thinking about doing it and others who haven't thought about doing it.
Speaker CSo I think it's important to talk about the process because I'd like to end this episode to Jeff with reasons why you shouldn't write a book.
Speaker CBecause it is a huge labor of love.
Speaker CIt takes a ton of work, and like you said, you should not expect to make any money on a book.
Speaker CUnfortunately.
Speaker CIt's just.
Speaker CThat's not how book publishing works.
Speaker CIt can be a great lead.
Speaker CIt can be a great tool to set you up as an expert, but you're probably.
Speaker CYou shouldn't be expecting to make money on the book.
Speaker CAnd so for the amount of work, it's not going to be worth it for some people.
Speaker CBut the process of writing a book, I think the most important thing in writing a book is to have a topic that resonates with your customers.
Speaker CIf you're intending this book to be a benefit for your business, it really needs to be a topic that benefits your customers and really solves a problem that they have or a regular issue that your customers are dealing with.
Speaker CSo whether it's, you know, if you're selling, you know, if you're a drill expert, where you sell drills, you could talk about the different types of holes that people need to put in different types of materials.
Speaker CAnd then you're, you're helping people who need to put a hole in the wall to understand what they're going to be up against for the different types of challenges.
Speaker CAnd for example, I recently, I'm.
Speaker CI'm building a house.
Speaker CI'm not building it myself, but my wife and I are having a house built.
Speaker CAnd, you know, one of the things that is.
Speaker CHas been Interesting for me is seeing all of the, you know, the rough ins that are happening in the house where they, they put the framing up, then they do all the plumbing and the wiring.
Speaker CAnd you know, it's been interesting because in the past when we've owned homes, we just freely just drill into, into walls to hang things up.
Speaker CAnd you know, my wife is more of let's just try it and see if we hit a stud.
Speaker CIf not, we'll move over.
Speaker CAnd you know, I use a stud finder and try to make sure I'm on the stud.
Speaker CBut one of the things we found in building the house is our plumber actually ran a pipe through the studs because he put the pipe in the wrong place in the middle of the floor.
Speaker CInstead of digging up the floor, he just ran the pipe through the studs.
Speaker CAnd then I'm starting to think if I drilled a hole right here, I would literally burst a pipe.
Speaker CAnd so what they do is they end up putting up a, a plate that blocks the screw from going in and makes it difficult for the screw to penetrate the pipe.
Speaker CAnd so if I'm somebody who's writing about drills, I would be explaining all of those things, all of those challenges for all the different surfaces you would be wanting to put a hole.
Speaker CAnd so, you know, in writing a book that having that topic is so important to make sure that it resonates with your customers and solves a problem that they have that your business can solve.
Speaker CAnd so it would set you up on the expert.
Speaker CSo I think that's the biggest thing is finding that topic first.
Speaker CAnd then for me it was a matter of just bulleting out how I wanted to approach that thinking through in bullets, you know, where would I want somebody to start, where would I want to take them and then breaking it down into bite sized pieces to write.
Speaker CSo that's kind of been my process and I'm sure Jeff, you've got things to add to that as well since you've, you've done this a bit more than I have.
Speaker AYeah, I think I do and I think I'll try to take the same approach.
Speaker ASo, so my, my process, obviously my experience was a little bit different years.
Speaker AA couple reasons.
Speaker AOne, I had three co authors, but also we did, we worked with a publisher.
Speaker ANow thankfully they're amazing and like super.
Speaker AWe had full control over everything.
Speaker AThey were just there to help and guide and be a part of it.
Speaker ABut yeah, like the, is the topic right folks, you know, the idea of making sure the topic's relevant that you're drilling into it.
Speaker AAnd I think for us it was.
Speaker AI'm trying to use, like, I'm trying to connect to the drill reference.
Speaker ARight.
Speaker ASo for us, the.
Speaker AThe holes, the type of holes you might need to drill and focus on that.
Speaker ALike for us was the practices and the.
Speaker ABoth on a mindset shift, but also an instructional shift for teachers to fit into what we call the Teach Better mindset.
Speaker AAnd that is kind of twofold both in a mindset and then an instructional mindset of always better every day.
Speaker ARight.
Speaker AWhich is pretty simple, pretty basic.
Speaker ABut then the Teach Better mindset and instructional practices is progressive practices that are focused on students, mastery of learning and stuff like that.
Speaker ASo, like, get.
Speaker AI agree, like the idea of, like, what's the overarching theme?
Speaker AAnd sort of the.
Speaker AIf you can really get to the.
Speaker AWhat am I hoping that someone walks away with after reading this book?
Speaker ARight.
Speaker AWhether that's a feeling or a actual lesson learned or lessons learned, I think that's the key.
Speaker AAnd kind of go big picture to start with your topic and then to your point, then from there you drill down.
Speaker ARight.
Speaker ASo I'm going to keep going back to your drill thing.
Speaker ALike, so if what I'm hoping that someone walks away with that is I'm hoping someone walks away with the confidence to go do the project that they need to do that involves drilling, whatever it is, that's really basic, right.
Speaker AAnd so then from there it's like, okay, well, what.
Speaker AWhat do they need in order to walk away with that confidence?
Speaker AWell, I'm gonna tell them about this.
Speaker AI'm not talking about maybe about drill bits or different drills and the torque and all that.
Speaker AI'm also going to talk about different type of wood you might go into or other surfaces and that whole plate thing you mentioned maybe some of the tactics for protecting plumbing and wiring stuff.
Speaker ASo now you start.
Speaker ANow you're starting to, like, you don't even know, but you're starting to outline your a sense.
Speaker ANot really necessarily an outline, but brainstorm, Brainstem and brain, you know, mind map, your book of like, okay, what are all the things I need to talk about so that they can walk away with this thing?
Speaker ARight.
Speaker AAnd that's where you start.
Speaker AAnd I stop me if I'm going beyond.
Speaker ABut like, that's now when you start really start, like, figuring out, okay, what do I actually have to write now?
Speaker ABecause now you're going to start figuring out chapters.
Speaker AOkay, well, these three things kind of go together, and that's really under this idea oh, there's a chapter or a section or whatever.
Speaker ARight.
Speaker AAnd I don't know how you went about it, Adam, because I obviously, like, before you start writing this book, you've written a lot.
Speaker ABecause you do.
Speaker AYou've done a lot of writing, and, you know, for blogs, videos, stuff.
Speaker ABut obviously your.
Speaker AYour primary business with your compliance cohort, like, not the same type of writing, but, like, there's probably stuff somewhere that you've written.
Speaker AI know you've.
Speaker AYou've written a lot in the past, too.
Speaker AFor us, one of the things that we did is we jumped into.
Speaker AWe went, okay, we have this.
Speaker AThis end goal that we want people to walk away with.
Speaker AAnd now we've kind of come up with all these little ideas that we.
Speaker AWe need to touch on or dive into in order for them to be able to go out, you know, exit from reading this book with this.
Speaker AThis end result.
Speaker ALet's go look at what we've already done and see what's there.
Speaker ASo we grabbed blog posts and all this stuff, and what we did, because there's four of us, we'd have.
Speaker AWe had like a.
Speaker AA primary blog, Google Doc, and then it linked off into a whole bunch of other docs.
Speaker ASo, like, Chad would have a, you know, had a section, was like, hey, Chad, you're right in this.
Speaker AAnd here's this blog you did on that four years ago that has some cool info in it, and you can use that as like a starting point.
Speaker ANot.
Speaker AObviously, we weren't just gonna leave it in there, but it lets Chad go.
Speaker AOkay.
Speaker AAll right, I'm gonna.
Speaker AI'm actually just gonna space down here, write a whole lot more about those three lines.
Speaker AI started the blog, and now you start building.
Speaker ASo if I can get more into the process of looking what you've already written, that could be post on social media.
Speaker AIt can be blogs with video you've done.
Speaker AIt could be times that maybe you've been on a podcast or whatever.
Speaker AObviously, if you haven't done any of that, great, then just start writing.
Speaker ABut does that.
Speaker AHow is that.
Speaker AIs that the process you took, Adam, or is it.
Speaker AWas it completely different?
Speaker CThat's a great question.
Speaker CIt was a combination.
Speaker CI had started.
Speaker CStarted a blog years ago with business concepts and ideas, and I.
Speaker CI kind of got on the topic that relates to my book a bit as far as the buyer's journey.
Speaker CAnd so I had written about that a couple of different times and really related it to my.
Speaker CMy son's Taekwondo journey of him discovering his Taekwondo studio.
Speaker CAnd, you know, we wouldn't.
Speaker CWe didn't think he'd be interested at all.
Speaker CBut they had such a good process of pulling him in that he spent five years in Taekwondo and became a second degree black belt.
Speaker CAnd that was really what kind of opened the, the doors for me.
Speaker CNow I had to rewrite that, but that was kind of the basis of the book.
Speaker CAnd in fact, the first iteration of the book was really going to be just for Taekwondo Stud.
Speaker CBut then I felt that was too niche and that's not really what I do.
Speaker CI'm not a Taekwondo person.
Speaker CBut I felt this process could work for any business and it really can as I started exploring it.
Speaker CSo there were parts of it that I did pull into.
Speaker CBut I also found, you know, just like you, it was much easier to write in bite sized chunks.
Speaker CSo I really do think that writing short articles first, like a blog or other articles is a great way to begin.
Speaker CI really don't feel that writing a book should be the first introduction into writing if you've not written before.
Speaker CBecause it's important to make sure that you enjoy writing before you get in because there's so many different pieces.
Speaker AAdam, I'm going to interrupt you.
Speaker AI want to interrupt you because you.
Speaker AI don't know if you were going to hone in that, but I want to make sure we hone in it because that's such a valid and such an important point.
Speaker AIf you don't like writing, don't write a book.
Speaker ARight?
Speaker CRight.
Speaker AIf you're not like, that's really important.
Speaker ALike, we found an episode on this, but it's like, this is not the episode for you if you don't like writing.
Speaker ASo I love that you.
Speaker AI apologize for interrupting, but this is the BS part, right?
Speaker ASo like, that's really important, right?
Speaker ABecause none of this episode is for you if you're like, dude, writing is just not for me.
Speaker ALike, I don't like it at all now if you enjoy writing but you're scared to write a book, that's different now the episodes for you.
Speaker ABut yeah, I think that's like, I didn't mean to interrupt, but I want to.
Speaker AI don't know if you're going to be like, I think that's such an important piece is.
Speaker AAnd you were talking about like the write in the blog because that's what we did too.
Speaker AAnd that's what you're talking about here.
Speaker ASo like, that's super crucial.
Speaker ASo I wanted to.
Speaker AI didn't.
Speaker AI just actually, I don't care that I interrupted You, Adam, like, get over it.
Speaker AI think it was an important point.
Speaker ASo I'm sorry, I wanted to go in there and then go ahead and finish your point if you were going somewhere.
Speaker AOr did I just ruin it?
Speaker CWell, no, I, I think it's a good segue into.
Speaker CInto closing this out because.
Speaker COkay, cool.
Speaker CWhere I think it's a good time to start wrapping this episode up.
Speaker CAnd what I've written down is a couple of reasons not to write a book.
Speaker CSo I think it's important.
Speaker CYou know, there's a lot of reasons to want to write a book.
Speaker CSome of us just have this passion to do it.
Speaker CWe realize it could be a business card.
Speaker CIt can set us up as an expert.
Speaker CBut what are some reasons we should not write a book?
Speaker CWell, the first reason I had down was to make money.
Speaker CYou should not write a book expecting to make money.
Speaker CThat's that.
Speaker CThe reality of it is if you start to look into it, you're not going to make enough money to justify the time in writing the book.
Speaker CIf you're a business owner, you can make so much more money by focusing on the areas of your business that are making the most money.
Speaker CTake the low hanging fruit, whatever makes the most money for you.
Speaker CSpend that time making more money.
Speaker CSo that's the first reason not to write a book.
Speaker CAnother reason is what we kind of just talked about, Jeff, is to become a writer.
Speaker CIf you hate writing, there's no reason to write a book.
Speaker CIf you hate writing, because there are so many better ways to market your business.
Speaker CIf you're, if you enjoy video, do video.
Speaker CIf you enjoy hiring it out, having somebody else do it, hire it out and have somebody else do your marketing.
Speaker CBook is one way you can market your business, but it's not the only way.
Speaker CAnd then finally, I think another reason to not write a book is to have more free time.
Speaker CWriting a book is a significant commitment.
Speaker CIf you spend two hours a day writing a book, how many months do you think it would still take you, Jeff, to write a full size book?
Speaker CTwo hours a day.
Speaker AIf you assume those two hours are super productive, like that could still take you.
Speaker AI mean, can you get a book done in a few months?
Speaker AYeah, you could.
Speaker AIf you're just a natural writer and you got a lot to say and you're really, really disciplined.
Speaker ABut I mean, I'm trying to think of ours, a buddy of mine or two, two colleagues of mine just wrote a book and released and they did it insanely fast.
Speaker AAnd I think the process they had, I think they wrote it and like it was, it was less than six months.
Speaker ABut there's two of them who have both written books in the past.
Speaker AExtremely disciplined, insane experts on the topic.
Speaker AVery clear vision that they put a lot of work in first.
Speaker ASo the writing was like, that's really quick.
Speaker AI think they got the book out, they got the book out in like 12 months, which is, which is really, really fast.
Speaker AEspecially if you, if you work on publisher.
Speaker ALike it's gonna take a lot longer than that.
Speaker ABut, but yeah, I'm trying to think like ours was six months, I think, and there's four of us.
Speaker ASo like I'm gonna write a quarter of it.
Speaker CRight?
Speaker AYou know what I mean?
Speaker ANow there's a little more.
Speaker AThere's some organizational and logistics things that do make it harder when you have a co, not necessarily harder, but more complicated when you have a.
Speaker AYeah, a co author letter through.
Speaker ABut like how long have, I mean, how long have you written yours?
Speaker ALike the actual writing process?
Speaker ABecause you're in a, you're in, yeah, editing everything like that now, which is a big process.
Speaker ABut yeah.
Speaker CSo I, when I first started writing it seven and a half years ago, I, I, I literally started seven and a half years ago.
Speaker CI, I was getting up in the morning doing about two hours a day.
Speaker CI did that for three, for about three months.
Speaker CAnd I wrote the first draft of my manuscript and realized that I hadn't planned it out good and sat on it for a long time.
Speaker CAbout a year ago or a little over a year ago, I decided to finally dive back into it.
Speaker CI, I had, I had tried to rewrite it a couple years ago and so I had made some changes and had some help with some editing.
Speaker CBut then a year ago I really started diving into it.
Speaker CSo I've been working on this process now for a year now.
Speaker CI did take a couple of breaks in between.
Speaker CA break between writing and editing and then a break between editing and final editing and rewrites.
Speaker CAnd so, you know, it just, you know, so it is probably a free time killer.
Speaker AYou're on the long, long side of the process.
Speaker ABut also I want to note, obviously like you were full time and building a side hustle at the point when you were in there.
Speaker ARight.
Speaker AYour side hustle became your full time hustle.
Speaker ALike there was a lot going on, but that's definitely a longer, it doesn't, it won't, it, it isn't necessarily going to take you seven years.
Speaker ABut I think what that highlights is it can take a long time, a long Time.
Speaker AAnd I think we're not going to get into it now.
Speaker AI think, you know, we were segueing into and I think maybe a note and maybe a future episode we can dive into some of the after the write in process logistics because there's a whole lot there too.
Speaker AIf this is a topic that interests you, if you're listening, you can let us know that like you want us to go further and we can talk about the process of the editing process.
Speaker AAnd you mentioned edited and final edit.
Speaker AAnd there's also like edited for structure and also edited for just your like typical grammar and punctuation, stuff like that.
Speaker ABut there's like a lot of different editing.
Speaker AThere's the outline of, of the book.
Speaker AThere's a structure and how you get it done.
Speaker AThere's the, the processes for how you actually find those two hours or those 30 minutes or whatever and get it done.
Speaker AThe, the how do you go through and edit in cut sections and what kind of, you know, where should your word count be?
Speaker AAnd then you get into cover design and inside design and, and then, oh wait, how do I publish this thing?
Speaker ADo I self publish?
Speaker ADo I go with a small publisher?
Speaker ADo I pitch it to big?
Speaker AThere's all those things we could do at least another episode, if not multiple if topic that hits.
Speaker ABut I think this is a good starting stopping point.
Speaker AI love the three reasons.
Speaker AI think that was a great way to end it.
Speaker AIf you don't like writing, don't do it.
Speaker ABut I also think it's the note of like we talked about all the positives and how it could be a really good thing for your business.
Speaker ABut it's also to your point, it's not the only way.
Speaker ASo it doesn't, you don't have to do this by any means.
Speaker ASo I think it was important to focus on those three things.
Speaker ASo I think that's a great way to end it, dude.
Speaker AIf you agree.
Speaker CYeah, I do, I do.
Speaker CAnd I did mention my book.
Speaker CSo if anybody's interested, I don't know since I'm on the long, long term plan, it may not.
Speaker AIt's been seven years.
Speaker AIt's.
Speaker AIt'll be out in 20, 30, 32, 33.
Speaker ALike.
Speaker CBut if you want to get on the wait list if it's not out yet.
Speaker CNow I am committing to getting it out here as soon as possible.
Speaker ABut I thought you were going to give us a date there.
Speaker AI thought we had a date.
Speaker CNo, we didn't.
Speaker CIf it's out or not out, either way you can get on the wait list or find more information about it@buyercentricbook.com so I that's where the book's at.
Speaker CIt's about the buyer centric small business@buyercentricbook.com so anything else you want to add Jeff, before no, I will add that.
Speaker AI've read book and it is good.
Speaker AWell I've read the first.
Speaker AI don't know what what what edit you're on now, but one of them I read and it's good.
Speaker CYeah first draft.
Speaker AIt's a legit quality book and I hope everyone listening knows by now that I wouldn't just say that to make you feel good because I don't care.
Speaker ABut it is actually a good book so it'll be fun and I'm excited to dive into a little bit.
Speaker AWe talked about doing some episodes around the book and the lessons in the book when we get a little bit closer.
Speaker ASo that's gonna be exciting too.
Speaker ASo nothing to add here.
Speaker AJeffgargas.net is we can go for stuff for me or jeffgargas speaks.com or teachbetter.com or just small business BS whatever.
Speaker CPerfect.
Speaker CPerfect.
Speaker CWell, that's all we have.
Speaker APrecise and thought out answer.
Speaker CExactly.
Speaker CSo that's a wrap for this episode of the Small Business BS Podcast.
Speaker CFor more information on this episode and other episodes go To Small Business BS.com until next time, have fun, be strategic and get out there.
Speaker CGrow your business.
Speaker CWe'll see you all next week.
Speaker BThanks for tuning in to this week's episode of the Small Business BS Podcast.
Speaker BIf you enjoyed the show, be sure to subscribe and share it with fellow entrepreneurs.
Speaker BUntil next time, keep thinking big and taking action in your business one step at a time.