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I'm Danny Brown,

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and you're listening to One Minute Podcast Tips,

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the show that helps you be a better podcaster

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in just a minute a week.

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If you want more specific tips just for you in your podcast,

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check out the Magic Mic membership

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at oneminutepodcasttips.com/support.

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And now, this week's episode.

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When it comes to podcast analytics,

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there's a lot of data points that you can look at.

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These include downloads, followers, subscribers and more.

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But there's two sets of analytics

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that every podcaster should be looking at.

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And these are listeners and consumption percentage.

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Now the first part is tied into your downloads.

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But for me, listeners are the more important metric.

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The reason for this is simple.

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Because you can set podcast apps to auto download,

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that can often result in episodes being downloaded

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without actually being listened to.

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However, listener data shows you

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who's actually listened to your podcast.

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And that's what I look at when it comes to gauging

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growth and success of my podcast. After all, engaged listeners make your podcast

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more attractive to potential sponsors and advertisers. Following on from

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listeners, consumption percentage shows the stickiness of your podcast. Also

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referred to as listener drop-off, this shows you how much of your episode is

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being listened to and by what percentage. Again, this is key information that you

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can share with potential sponsors and ad partners. But it can also help you

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tighten up your podcast too. If you've got an episode that's 40 minutes long but you

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find the listeners are dropping off after 30 minutes, then experiment with a

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shorter episode. That way any calls to action you have in your episode or

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sponsor messages etc aren't being missed. So for me listeners and consumption

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percentage are two analytics that every podcaster should look at. Until the next

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time, happy podcasting!

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Thanks for listening. If you enjoy One Minute Podcast Tips, be sure to share

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with your friends and other podcasters so they can enjoy it too. Until the next

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Until next time, happy podcasting.

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