Nikki Lee is a 30 year industry veteran.
Robert HughesShe's been in the industry for many roles, everything from salon owner to stylist.
Robert HughesNow she's an HR consultant who focuses on compensation, benefits planning and the employee experience.
Robert HughesToday we're going to learn what are the parts of a healthy compensation ecosystem and how do we create an amazing employee experience.
Robert HughesWelcome back to the Hairdresser Strong show.
Robert HughesMy name is Robert Hughes and I am your host and today I'm here with Nikki Lee.
Robert HughesHow you doing today, Nikki?
Nikki LeeHi, Robert.
Nikki LeeHow are you?
Nikki LeeSo happy to be here.
Robert HughesI'm so good.
Robert HughesI'm excited for this.
Robert HughesSo I'm thankful and grateful for you to take the time and come and talk to us today.
Nikki LeeWell, I'm so happy to be here and it's really, really important to me because, you know, I feel like there's been some shifts and some trends that are changing in our industry.
Nikki LeeAnd so really sharing that message in a very simplistic way is very important.
Nikki LeeAnd it's a passion of mine for sure to help.
Nikki LeeYou know, one of my biggest purposes in life in this industry as a coach and educator and consultant is to help bridge the relationship between the business owner and the employee, to heal that relationship and make sure that relationship is as strong as it possibly can.
Nikki LeeYou know, it takes two parts to really make a very successful business.
Nikki LeeIt just takes much more than just a really savvy, smart, great salon owner.
Nikki LeeIt also takes a really, really smart, savvy team.
Nikki LeeSo.
Nikki LeeSo, you know, when you work together and collaborate, magic can happen.
Robert HughesWell, I love that because.
Robert HughesAnd that's so close to our hearts over here at Hairdresser Strong because we are all about this employee employer, you call it gap that you, I think you used word at that.
Robert HughesIt's a great word.
Robert HughesSo let's get started.
Robert HughesWhat do you mean by because?
Robert HughesI mean, I love the way that it sounds, but I want to understand what you mean when you say a healthy compensation benefits.
Robert HughesHold on, sorry.
Robert HughesCompensation ecosystem.
Robert HughesA healthy compensation ecosystem.
Robert HughesTell us what you mean by that.
Nikki LeeYeah, so I will explain that right now, actually.
Nikki LeeSo let's just dive right into the slide so you can actually see it on screen.
Nikki LeeRight.
Nikki LeeSo if you look at this, this is just something that I've really done in depth.
Nikki LeeYou know, as somebody who has helped a lot of business owners develop pay structures and benefits packages and PTO programs and policies and procedures and all the things that go into what I call an employee experience, it's pretty important to really understand, I think, the core system.
Nikki LeeSo to Me, a compensation system is the core system inside of a company.
Nikki LeeMeaning.
Nikki LeeAnd I'll reverse this a little bit.
Nikki LeeWhy does anyone go to work?
Nikki LeeRight.
Nikki LeePeople don't go to work so that they can just do work and not get paid.
Nikki LeeMaybe some people do, but not the majority of us.
Nikki LeeEveryone goes to learn how to be a hairdresser so that they can not only be a great artist and do great work and be famous or, you know, do great hair, all of the reasons that people have.
Nikki LeeBut I would say at the core of it, it's to get paid.
Robert HughesRight, I would agree with that.
Nikki LeeRight.
Nikki LeeAnd some people would say to me, no, compensation isn't the most important system.
Nikki LeeBut I would argue that all day.
Nikki LeeBecause if it was reverse and we gave all of the amazing employee experience part without the compensation part, then nobody would work.
Robert HughesNo, yeah, totally.
Robert HughesIt's like, I gotta get paid, but it's not at the top of my list.
Robert HughesIt's like, well, I don't know.
Robert HughesLike, if we remove it, then it might all of a sudden realize it should be at the top of the list.
Nikki LeeRight.
Nikki LeeAnd I think in our industry, compensation is broken because it's.
Nikki LeeIt's the decision makers that have set the precedent, that have set the trends in our comp.
Nikki LeeIn our industry, the beauty industry, in regards to compensation, have not really understood the evolution from an HR perspective in our industry.
Nikki LeeAnd that evolution was happening way before the pandemic, by the way, and it was happening with a concept in the United States called compensation reform.
Nikki LeeThe last time we saw compensation reform was in the 1920s, when the President really fought hard for a minimum wage for unscrupulous business owners to pay their people at least a minimum, instead of expecting people to work for pennies and live in extreme poverty.
Nikki LeeSo I think that there's a natural distrust built into the American workforce against business owners just from that, the PTSD of that.
Nikki LeeSo I think that now, currently, after how many years, 100 years later, we are still in stages of that.
Nikki LeeI think there's a natural mistrust, and so owners can be very frustrated by that overall.
Nikki LeeBut I think that it perpetuates that type of distrust.
Nikki LeeBecause in the.
Nikki LeeWhy I say it's broken in our industry is because there is zero lack of clarity around compensation.
Nikki LeeMost people, I would say, and tell me if you agree with me, Robert, but when you go get a job or you do an interview at a.
Nikki LeeAt a salon, most employees would say, I'm afraid to ask about pay.
Nikki LeeAnd owners would say, if somebody asked me about pay in the first interview.
Nikki LeeI'm not hiring them.
Nikki LeeThat's rude and inappropriate.
Robert HughesYes.
Robert HughesI don't understand that.
Nikki LeeI completely disagree.
Nikki LeeIt's because they don't understand how to explain compensation.
Nikki LeeIt's because they don't know what their compensation system looks like.
Nikki LeeIt's because they don't know what the parts and the pieces are.
Nikki LeeAnd at the end of the day, I would say your compensation ecosystem has all of the parts that add up to make a very strong pay structure so that you are able to offer competitive pay in an incredibly competitive workforce.
Nikki LeeAnd so part of compensation reform has impacted our industry.
Nikki LeeAnd the way to understand it is that we are facing, you know, our industry is impoverished.
Nikki LeeIf, you know, I don't know how many people know that.
Nikki LeeThis is why I think most senior level people could say, back in the day, my parents, when I told them I was going to be a hairdresser, they cried and said, no way, you're not going to make any money.
Nikki LeeThey think hairdressers don't make any money.
Nikki LeeBut then you have these salons that are incredible businesses that have people making 100, 150, $200,000 a year behind the chair.
Nikki LeeAnd this secret sauce is always the same.
Nikki LeeYou know, the secret sauce is always the same.
Nikki LeeIt might be in a different salon, it might be with a different person, but the pieces of that are always the same.
Nikki LeeAnd I would say now more than ever, we have a surge in self employment.
Nikki LeeDo you agree with me on that, Robert, that there's a surge of self employment, especially since the pandemic?
Robert HughesYeah, I would.
Robert HughesWell, I mean, the last numbers I saw were about 60% of the whole industry is now independent.
Robert HughesYeah.
Nikki LeeAnd the Department of Labor is suggesting that it will only continue to increase at a rapid rate.
Nikki LeeAnd some states like New Jersey and Florida have implemented laws and statutes now that actually house laws and licensing around booth rental and self employment.
Nikki LeeSo states are even responding to that.
Robert HughesOh wait, what does that mean?
Nikki LeeSo in New Jersey, there was a new law that was passed that basically states the statute.
Nikki LeeLet me see if I have it.
Nikki LeeI'll pull it up for you guys.
Nikki LeeIt's called statute 1503.
Nikki LeeIt's right here.
Nikki LeeSo statute 1503 is from the state of New Jersey.
Nikki LeeIt was issued.
Nikki LeeFlorida also has a similar one and some other states are starting to look as well.
Nikki LeeThe essence of this is basically stating that if you are a booth renter in New Jersey, they are now allowing it.
Nikki LeeThey're not, they're not forbidding it.
Nikki LeeBasically and they're saying that there are some licensing requirements and some inspections that are required to be able to do it.
Nikki LeeBut the licensing has to happen from the owner side and the employee side.
Robert HughesWas it not legal before?
Nikki LeeNo, it was not.
Nikki LeeIt was considered.
Nikki LeeNow you will have some people that argue that say it's, it's, it's, it's legal in every state.
Nikki LeeLet me explain why that is what they mean when they say that is there are three categories of workforces in our industry.
Nikki LeeRight.
Nikki LeeOr in the United States, we'll say so in the United States, three categories of workforce are employer, employee and self employed.
Nikki LeeThose are the three categories.
Nikki LeeOn Facebook posts or sometimes you'll hear people say things like, oh, the commission based salon is going away.
Nikki LeeIt's going to be, it's a dinosaur.
Nikki LeeIt's going to disappear.
Nikki LeeEveryone's going to be self employed in the future.
Nikki LeeThat's not true.
Nikki LeeBecause how will the United States, how will the beauty industry remove all employee based, employer based businesses?
Nikki LeeIt's not going to happen.
Nikki LeeNow will the numbers adjust back and forth and you know, trends sway and things like that?
Nikki LeeYeah, of course.
Nikki LeeBut right now the trend is trending upward in the workforce to have more self employed individuals.
Nikki LeeWhereas pre pandemic it was around 30 ish percent.
Nikki LeeNow it's almost doubled.
Nikki LeeReally?
Nikki LeeAnd so there's a reason that that's happened and everyone thinks it's the pandemic.
Nikki LeeThe pandemic isn't the only reason that that's happening.
Nikki LeeThere's lots of reasons why that's happened.
Nikki LeeI mean I can just to name a few.
Nikki LeeOne would be that compensation reform is calling for minimum wage and hourly rates to be increased dramatically.
Nikki LeeRight.
Nikki LeeSo in Virginia alone it's jumped from 725 to $13.
Nikki LeeIn California it's now you have to pay commission licensed individuals double minimum hourly wage, which is $32 an hour.
Nikki LeeOh, double.
Robert HughesInteresting.
Nikki LeeSo these are laws that are passing statewide driven by the federal movement of compensation reform.
Nikki LeeSo this is on the agenda.
Nikki LeeAnd so they're suggesting by 2030 that minimum wage is going to sit above $20 an hour and the minimum expectation of annual income is going to be somewhere close to 70,000 a year.
Nikki LeeNow minimum annual income of most jobs, people are pushing for a 70,000 generous wage.
Nikki LeeNow does that mean it's like 35.
Robert HughesAn hour full time?
Nikki LeeCorrect.
Nikki LeeSo does that mean that's going to happen?
Nikki LeeMaybe, maybe not.
Nikki LeeNo one knows.
Nikki LeeBut this is the trend that people are talking about in hr.
Nikki LeeOkay, so what we need to do as a business owner is we need to understand the pieces.
Nikki LeeIf we're going to be an employer, we need to understand how to develop what I call the employee experience.
Nikki LeeAnd the employee experience, the piece de resistance of that is the compensation ecosystem.
Nikki LeeMeaning how competitively, competitively you pay in a competitive workforce will be the name of the game to how you can succeed and strive and continue to be somebody that is considered by employees.
Nikki LeeWhat that means when I say that self employment has grown, it just means that our workforce from employee basis has shrunk.
Nikki LeeRight.
Nikki LeeAnd it's shrunken in a way that basically it means that our choices of workforce is like junior level assistants.
Nikki LeeWhich is why what you're doing is so important.
Nikki LeeBecause what you're trying to do is you're trying to teach salon owners how to train and how to build and mentor new people, right?
Robert HughesYeah.
Nikki LeeKind of at the core of what you want to do.
Robert HughesYeah.
Nikki LeeAnd so part of that mentorship process and part of that growing process is skill training.
Nikki LeeBut that there's all these holes and gaps in there.
Nikki LeeLike, would you agree with me that both most business owners kind of stay away from training because they're like, oh, there's going to take my skills and leave me or they're going to get.
Robert HughesI think I would also say that a lot of salon owners say that they offer training and when the student asks three months in why they're not getting any training, they're like, oh, you're not watching.
Nikki LeeRight, Right.
Nikki LeeSo training isn't fine tuned, it's not efficient, it's not considered and equated to an amount.
Nikki LeeSo there's no established value around the training either.
Nikki LeeAnd by the way, I think everyone, every salon owner would agree that most salon owners provide more advanced training than a cosmetology school every day, all day long.
Nikki LeeSo why are salon owners having to pay people an hourly rate to train them whereas a school gets to be paid for it?
Nikki LeeIt's because state board and compensation is broken, that's why.
Nikki LeeAnd so we have to look and see what we can do a little differently to navigate through that system.
Nikki LeeAnd so we have to have a very strong junior level pay plan because I.
Nikki LeeAnd I'll get into pay plans in a minute.
Nikki LeeBut, but I believe very much that you need to create unique pay plans for different levels of career so that you can actually market and recruit and retain at every level.
Nikki LeeSo because our workforce has shrunken, it makes it competitive because the minimum wage has increased so much, it makes it competitive because self Employment options are so readily available for anyone to take.
Nikki LeeStudents can go get a suite right now.
Nikki Lee20 years ago that was unheard of.
Nikki Lee20 years ago no student would have been like, I'm going to go get a suite.
Nikki LeeThere was no such thing.
Nikki LeeAnd so now all of a sudden people are starting to think about other options.
Nikki LeeAnd then there's another fourth caveat to that, which is now we have social media and phones and that we didn't have that so much 20 years ago.
Nikki LeeYou know, it wasn't as popular.
Nikki LeeRight.
Nikki LeeIt was a little bit happening, but it wasn't happening.
Nikki LeeLike now everybody can hear anything they want at any time, search anything.
Nikki LeeSo, and would you agree with me that the voice of the self employment in our industry is louder than the voice of the employer?
Robert HughesYeah, I don't.
Robert HughesYeah, yeah.
Nikki LeeNobody hears employers like getting on an Instagram reel and being like, yo, we have great compensation plans, blah, blah, blah.
Robert HughesYou know, you hear even less is you don't hear stylists who are W2 employees.
Robert HughesDo you know any W2 influencers?
Robert HughesI don't know one.
Nikki LeeRight, exactly, exactly.
Robert HughesSo how the heck is anyone supposed to be excited about working for somebody?
Nikki LeeExactly.
Nikki LeeBecause.
Nikki LeeAnd that is again pointing directly with a big ass red arrow to the point that I'm saying, which is compensation is broken inside of our industry.
Nikki LeeSo if we want to stay on top of the compensation reform and if we want to address all the challenges that are happening and if we want to make our system so strong, the compensation ecosystem is where to focus, in my opinion.
Nikki LeeAnd by the way, compensation ecosystem has a lot more to do than just your commission rate.
Nikki LeeOkay.
Nikki LeeCommission rate is 1% of this entire system.
Nikki LeeSo let me.
Nikki LeeIt's on the screen.
Nikki LeeLet me show you a little bit about what this looks like.
Nikki LeeSo the first level or first thing about a healthy composition.
Nikki LeeSo there's compensation ecosystems, but there's a difference between that and a healthy one.
Nikki LeeA healthy means it's profitable for the business owner, that it's scalable for the provider, and that it's diverse enough to address every career level or career level.
Nikki LeeThat's a healthy one.
Nikki LeeRight.
Nikki LeeAnd so the first part I'm going to zoom in here is what I call a career ladder formation.
Nikki LeeSo think of the military.
Nikki LeeSo like the army, let's say.
Nikki LeeRight.
Nikki LeeAnd inside the army they do a beautiful job with this, by the way.
Nikki LeeThey're all about ranks.
Nikki LeeRight.
Nikki LeeSo they have private, private, first class, sergeant, corporal.
Nikki LeeI don't know all the ranges.
Nikki LeeGeneral, General, Four star, how many levels of career do they have in the military, like 25 or something like that?
Nikki LeeSo why do salons not have a career ladder formation?
Nikki LeeWe need to have one.
Nikki LeeAn example of that would be junior level new hire, new talent, launching new talent, junior level stylist.
Nikki LeeYou don't have to use those names.
Nikki LeeYou can use whatever name you want.
Nikki LeeYou can come up with creative fun names too.
Nikki LeeAnother one would be mid level.
Nikki LeeRight.
Nikki LeeSo this could be like a tier.
Nikki LeeSo we have started to do that a little bit with tiered pricing.
Nikki LeeBut I would say your tiered pricing is not the same thing as a career ladder formation.
Nikki LeeSome people use tiered pricing as career ladder steps.
Nikki LeeIt's in my opinion you can do that, but it's not the most advantageous thing to do.
Nikki LeeBecause tying everything to pricing, you need to have very strong and structured KPIs that go along with that.
Nikki LeeAnd it intrinsically goes against what is functional inside a salon.
Nikki LeeBecause if you need to give somebody a price increase based on their volume of sales, why then, but then, but then they're still a junior.
Nikki LeeIt's like, so for example, somebody who's been doing here 25 years could be producing $1,000 a week because they don't have the skills or the ability to grow clientele.
Nikki LeeBut somebody who has graduated from school three years could be able to produce do balayage for $400 an hour and be able to produce $3,000 a week.
Nikki LeeDo you see what I'm saying?
Nikki LeeSo just for the nature of our business and how variable it can be, it's not a good idea to attach pricing because pricing at its core is a controlling mechanism to control the equilibrium between supply and demand.
Nikki LeeIt has to do with supply and demand.
Nikki LeeIt doesn't have really to do with career ladder.
Nikki LeeSo that's why I don't like top tier pricing to be attached for a career ladder level.
Robert HughesSo can I help me understand this.
Robert HughesSo are you saying, Correct me if I'm wrong, I feel like I am.
Robert HughesAre you saying that?
Robert HughesHold on, let me think about this.
Robert HughesSo, so if tiered pricing and career ladder are not the same thing, can you give us an understanding of like a time when you wouldn't raise a person's prices but you raise their compensation?
Nikki LeeYes.
Nikki LeeSo if somebody has been with you for five years and hasn't received a raise or hasn't received more compensation, they will leave when they feel stagnant when it comes to pay structure, or they will leave when they feel like they have not increased and promoted, been promoted inside of their career.
Robert HughesAnd then would you promote if someone's not ringing the numbers?
Robert HughesI, I just, I like my first thought is like I'll give you an example.
Nikki LeeSo giving someone a price increase requires a heavy level of demand.
Nikki LeeHow do you measure demand?
Nikki LeeSo you measure demand by request, rate, call, volume, retention, the ability to take new client counts, whatever, staying booked, highly productive.
Nikki LeeRight.
Nikki LeeThese are things that measure demand.
Nikki LeeSo these are KPIs.
Nikki LeeSo if you have very low numbers, then you can't raise your prices because then why.
Robert HughesBut you're still going to give that person a raise even though they're not bringing in more money, essentially, because it.
Nikki LeeMight be time to do it.
Nikki LeeBecause it might be time to move them up the ranks.
Nikki LeeRight.
Nikki LeeSo for whatever reason, because maybe the job description, they no longer are an assistant, maybe they are now a launching stylist, Maybe now they're not a launching styles anymore, they've been behind the chair three years, maybe they need to be a mid level stylist, whatever it is.
Nikki LeeSo again, attached to career ladder formation are career levels, job descriptions, departments that they're a part of, salaries that are aligning to the levels of what you should be expecting for somebody to be in a career of whatever that is, for how many every years and any benefits that are attached and what are the next steps to be promoted?
Nikki LeeRight.
Nikki LeeSo again here's.
Nikki LeeSo I'm going to make a statement that I feel very strongly about.
Nikki LeeCompensation is the spine in your leadership.
Nikki LeeOkay.
Nikki LeeSo your, your team or your culture might be the heart in your business, but your compensation is the spine.
Nikki LeeIt is single handedly the most important piece of your leadership because it builds in the method to reward, to recognize, to compensate fairly, and to consider the contribution of somebody on your team in order to pay them fairly.
Nikki LeeThis is why this industry suffers from retention.
Nikki LeeAnd I know you mentioned retention to me earlier, why this is such a problem.
Nikki LeeWell, because we don't understand at the core what employee retention requires.
Nikki LeeIt requires not just more money, but it also requires more responsibility and moving up a ladder.
Nikki LeeIt does.
Nikki LeeAnd so we want to make sure that we're building that out inside of our teams.
Nikki LeeSo building this out creates this and develops all kinds of attachment to this framework.
Nikki LeeAnd inside this framework you have descriptions, names, titles and all the things that they should expect to be on.
Nikki LeeWhy?
Nikki LeeBecause people lack imagination.
Nikki LeeAt the core of why we feel or why a career formation is important is because it gives somebody the framework of what to expect as they continue to grow.
Nikki LeeWould you agree with me that people need to feel like, what is the next step?
Nikki LeePeople lack imagination because it's like walking in a model home.
Nikki LeeHave you ever walked into a model home?
Robert HughesYeah.
Nikki LeeSo when you walk in, you're like, oh my God, I want this.
Nikki LeeWhy?
Nikki LeeBecause it's all decked out.
Nikki LeeBecause it's built out for you.
Nikki LeeBecause you can see exactly what you're going to get.
Nikki LeeWe're very visual people, right?
Nikki LeeAnd so when you can see what you have and it's tangible, it's easy to work towards the goal.
Nikki LeeIt's not as easy when it's intangible and you're not even clarifying for the employee what is, what is the next step?
Nikki LeeOne of the biggest questions I get asked all the time is from employees, from Sweethearts is I left because there was nowhere else for me to go.
Nikki LeeI left because I had tapped out.
Nikki LeeI left because they were holding me back.
Nikki LeeI left because there was no other place for me to increase my level.
Nikki LeePeople want this, they need this.
Nikki LeeAnd so if you build this out inside of here, it's the structure where you will place all things.
Robert HughesI have a question.
Robert HughesSo what do you say to the owner who says, so I could end up with a bunch of low product, low product, lowly productive people and all the productive people, you know, maybe I never even made room for them because I'm keeping all these like low productive or whatever.
Robert HughesThe reason, like I'm just.
Robert HughesI can imagine because I know you haven't explained the whole system yet, but off the break, it's like if we're not rewarding people for their productivity, we're rewarding them for whatever we're rewarding them for.
Robert HughesI hear my bottom line getting cut into raising, giving people raises that are not producing more and more.
Robert HughesAnd I know that's the old school, like commission structure, sliding scale.
Robert HughesThe more you make, the more we pay you.
Robert HughesThat's how you can climb in your income.
Robert HughesBut I also see like, no matter what, they're going to hit a ceiling at some point.
Robert HughesUnless you're giving away profits.
Nikki LeeNo, you never, never have a ceiling.
Nikki LeeNever have a ceiling.
Nikki LeeThat would be my advice.
Nikki LeeNever have a ceiling.
Nikki LeeYou can always continue to grow somebody.
Nikki LeeThere's always methods.
Nikki LeeI've done it 100 times.
Nikki LeeSo.
Nikki LeeMeaning, Meaning you're never going to tap out.
Nikki LeeBecause if you tap out, the next step then should be self employment, which, which makes would mean that you should consider hybrid.
Nikki LeeSo you can keep them there, you can keep their revenue at this high volume and let them be taken care of in this way instead and let them be self employed.
Nikki LeeThat's the next step.
Nikki LeeThen it's either continue to grow someone's career or let them be self employed.
Nikki LeeThat's the movement in our industry.
Nikki LeeI don't particularly agree with that because.
Nikki LeeWould you, would you also agree with me that most stylists who are top performers, these top talents, they think the next step to being promoted is to open their own salon.
Nikki LeeYou know why?
Nikki LeeBecause there's nowhere else for them to go.
Nikki LeeBecause salon haven't built out tier systems that go big enough.
Nikki LeeThey haven't built out career ladders that go big enough.
Nikki LeeThey haven't built out pay structures that continue to scale.
Nikki LeeThey build one pay plan and they shoehorn everybody into it, no matter what level they're at.
Nikki LeeThat's wrong.
Nikki LeeAnd I say that's wrong because it's not fair for somebody who's producing 10,000 a week to be paid in the same fashion that somebody who's producing 1,000 a week.
Nikki LeeIt's not fair.
Nikki LeeAnd they feel that that's why your top channel is leaving.
Robert HughesSo I think the top, the top ringers, I think that's probably an easier conversation to have.
Robert HughesWhat about the, like, the newer people tell us about, like, give us kind of like a little bit of insight.
Robert HughesI don't, I know we're probably jumping around here a little bit, but I'm.
Nikki LeeJust, I think it leads directly into KPIs.
Nikki LeeYou're going to ask me about KPIs and standards?
Robert HughesSure.
Robert HughesYeah.
Robert HughesThat's kind of like, I'm wondering, like, you know, I got, we, we hire a young person, they're not producing, they're not going out, they're not building their book.
Robert HughesBut say they have a good, they have a good attitude and we want to keep them and we want, we don't want them to feel like they're not growing, even though it's their fault, because they're not like doing whatever or whatever.
Robert HughesWe can grow you at two, two to four clients a week, whatever, 10 clients, whatever it is.
Robert HughesThis is the volume that we can, we can like give you.
Robert HughesBut like you're, we're only half of the story, you know, the other half is like, you gotta grow your own book, you know, and ideally you grow your book from within your chair.
Robert HughesSo, you know, like we're how I, I get the concept of motivating people, especially new people, especially younger people, knowing that there's a career path.
Robert HughesAnd so I guess walk us through understanding that.
Nikki LeeI got it.
Nikki LeeSo let's talk about KPIs.
Nikki LeeThat's the second part of a compensation ecosystem.
Nikki LeeOkay, so let me zoom in to what are KPIs like.
Nikki LeeLet's give a definition.
Nikki LeeOkay.
Nikki LeeKPIs.
Nikki LeeI'm going to ask you a question.
Nikki LeeDo you think, just let me know.
Nikki LeeDo you think that people, salon owners truly understand KPIs?
Robert HughesNo.
Nikki LeePerformance indicators.
Nikki LeeDo you think most salon read reports on the regular where they are actually defining in a range scale.
Nikki LeeSo a scale means that it goes low to high in a range.
Nikki LeeDo you think they do that?
Robert HughesNo, I think they probably look at whatever numbers that are important.
Robert HughesUnless they've had coaching or you know, business consulting, like assuming that they haven't, they don't have like some sort of business background.
Robert HughesI would, I would agree with you.
Robert HughesYeah.
Nikki LeeI would tell you in my experience with working and coaching clients is KPIs are always the most frustrating portion of the work.
Nikki LeeThey are so frustrated by it because I think at the core of it they don't understand what a KPI is.
Nikki LeeSo this is my definition of.
Nikki LeeI'm going to read to you.
Nikki LeeKey performance indicators or KPIs are metrics, right?
Nikki LeeSo these are metrics, these are reports in your software most of the time.
Nikki LeeAnd some of them are not reports, some of them are reports and some of them are not reports.
Nikki LeeThese are like cheat codes basically, or I don't like the word cheat, but they're like codes, right?
Nikki LeeTo unlocking the, the, the numerical measurability of a performance or a behavior or a business practice.
Nikki LeeRight.
Nikki LeeSo these numbers have to have what I call a data source.
Nikki LeeRight.
Nikki LeeIt measures the results of how you deliver, of how you work, of how you produce and how customers respond to all of that behind the scenes.
Nikki LeeKPIs are powered by algorithms, basically inside of software.
Nikki LeeThat's how software is built out.
Nikki LeeKPI's before they run a report, they're internally codes are inside of the software algorithms.
Nikki LeeBut they're gathering data and they're processing the data from various sources.
Nikki LeeSo sales numbers, client feedback, service times.
Nikki LeeThere's a million data sources.
Nikki LeeMost salon don't have accurate, they have skewed data sources.
Nikki LeeI know this might be hard to understand.
Nikki LeeI'll give you an example.
Nikki LeeReal life example client codes like a new client coded nc.
Nikki LeeAn existing client or repeat client that is coded rr.
Nikki LeeA new client that isn't a new client of the salon but then goes to a new stylist.
Nikki LeeSo they're a new client for that stylist.
Nikki LeeBut not for that salon.
Nikki LeeRight.
Nikki LeeSo all of these client types need to have codes.
Nikki LeeThis is so that the reports can read accurate data about your client traffic.
Nikki LeeThat's at the end of the day what it means.
Nikki LeeSo we have to make sure the data sourcing is right.
Nikki LeeBut you know how many salons that I work with that have no client codes, they're not using any client codes.
Nikki LeeSo there's no tracking of any of the data.
Nikki LeeSo the KPI is a mute point.
Nikki LeeYou can't even read that KPI because it's not even being sourced properly.
Nikki LeeThat's what I'm talking about.
Nikki LeeProductivity.
Nikki LeeIt has like, most softwares can read productivity from like five angles, five facets.
Nikki LeeSo you have productivity based on volume of sales.
Nikki LeeYou have productivity based on percentage of being booked.
Nikki LeeYou have productivity based on unproductive hours versus productive hours.
Nikki LeeYou have a lot like many processing times versus actual dollars doing the application time.
Nikki LeeSo there's a lot of ways to read this one KPI, you have to understand that KPI and you have to understand how you're doing it.
Nikki LeeSo if for example, you're booking somebody straight through, so you book a new junior full foil one hour application or for four hours straight through because they're slow, right?
Nikki LeeSo four hours.
Nikki LeeBut how much process time is inside of there?
Nikki LeeMaybe an hour.
Nikki LeeRight.
Nikki LeeSo that hour can't be called a productive hour.
Nikki LeeThat hour has to be called an unproductive hour.
Nikki LeeSo then you can properly read how many hours are being productive.
Nikki LeeSo the percentage is correct.
Nikki LeeThat's an example of what I mean from data sourcing can be skewed.
Nikki LeeSo you need to work with a coach or your software company in order to understand how to make sure that you have airtight methods to data source properly so that your KPIs are very effective.
Nikki LeeSo if you're going to try to price somebody a certain way, your KPIs have to be accurate.
Nikki LeeOtherwise it's random BS, right?
Nikki LeeOtherwise it's you kind of guessing.
Nikki LeeYou're like kind of think you're good, kind of think you're busy.
Nikki LeeI kind of think you're booked now.
Nikki LeeYou're living in the land of emotionality, which is going to piss people off.
Nikki LeeYou have to have real accurate numbers.
Nikki LeeNumbers do not lie.
Nikki LeeThey give you accurate data.
Nikki LeeAs long as you're data sourcing that KPI correctly.
Nikki LeeRight?
Nikki LeeAnd so by understanding this, you get a really clear picture.
Nikki LeeSo you can tweak it, you can edit because it's constantly tweaking and editing.
Nikki LeeSo you say to me, how do you grow someone junior?
Nikki LeeIt's to really watch them, it's to really understand, it's to really track the measurable data.
Nikki LeeIt's to make sure that they understand and then to teach them the right behavior and practice behind to drive the metric.
Nikki LeeSo pre booking is a clear is a really good example of this.
Nikki LeeEveryone says pre booking has to be high, but then why is in the industry it's like national average is 30 something percent or 40% or something like that.
Nikki LeeYou know, it's super low.
Nikki LeeRetention is a whole nother animal.
Nikki LeeWe won't get into that.
Nikki LeeBut pre booking, the behavior that you teach someone that's junior is to have strong consultations that include designing customized and personalized maintenance programs.
Nikki LeeThat's the behavior.
Nikki LeeThe behavior isn't at the end going, hey, you want a pre book?
Nikki LeeThat's not the behavior, right?
Nikki LeeAnd so you have to teach the right behavior, you have to teach the right business practice in order to drive the metric.
Nikki LeeIf you're teaching them the wrong thing, it won't drive the metric.
Nikki LeeYou're just going to be.
Nikki LeeIt's like telling your kid get straight A's and then beating them when they don't get them help, get them a tutor, find out what they're really failing at to figure out what's going on, why they can't achieve whatever they're trying to achieve instead of just going, I'm sick and tired of this person.
Nikki LeeShe never can grow, she never gets booked, she never retains clients, she never pre books, blah blah blah.
Nikki LeeYou can't fire people for these kinds of things.
Nikki LeeYou have to actually work with them and you have to have great data sourcing in order to do it.
Nikki LeeAnd so this is an example of a list of KPIs that you could choose.
Nikki LeeThere's more than this.
Nikki LeeThere's like 25, 30 KPIs that a slant can use in most softwares.
Nikki LeeBut these are sort of like the core ones, right?
Nikki LeeCustomer service scores.
Nikki LeeThis comes from, not from a report, by the way.
Nikki LeeSo this is where you have to build a procedure now.
Nikki LeeSo the procedure here would be surveys that you would give the client after each service to ask them five questions like do you feel like you, what you paid for the service was, was equal to the value of what you got.
Nikki LeeThat would be a great question to ask at the end of the service so that you know what the price is if the client feels like, you know what, she knocked out the ballpark, he was free.
Nikki LeeLike you know, so now you get feedback.
Nikki LeeWas it timely?
Nikki LeeDid you get the results you wanted?
Nikki LeeI mean, there's just certain things.
Nikki LeeAnd then you come up with this thing called an NPS score or customer service score, and you create this beautiful survey.
Nikki LeeYou issue a new survey every quarter or two.
Nikki LeeAnd now you're going to start to collect customer service data so that you can help your team deliver better customer service.
Nikki LeeInstead of just being like, be nice, give them a drink.
Nikki LeeThose aren't that.
Nikki LeeThat's a part of customer service.
Nikki LeeThat's the only thing.
Nikki LeeRight.
Robert HughesI love it.
Robert HughesYou know, we, We.
Robert HughesI like, give.
Robert HughesHow do I say this?
Robert HughesI wanted to start collecting data, and that was a new behavior in the salon.
Robert HughesSo I raised my price as $10 and then told everybody they get $10 off if they scan the QR code next to my name at the front desk and leave me feedback.
Nikki LeeRight.
Nikki LeeSo you created a procedure in which data to take that data to then re edit and.
Nikki LeeOr edit and change the things you're doing to make it more enhanced and improved.
Nikki LeeThat's fantastic.
Nikki LeeYeah, that's exactly how you use a KPI.
Nikki LeeSo that's called an NPS score.
Nikki LeeAnd if you have that for your junior teams, you can get really valuable data back.
Nikki LeeBy the way, the data can't come from you because most owners are busy behind the chair.
Nikki LeeYou're not even knowing what they're doing totally.
Nikki LeeAnd then you're.
Nikki LeeThen you're asking the team members like, hey, do you think she's doing okay?
Nikki LeeAnd they're gonna be like.
Nikki LeeThey're being.
Nikki LeeThey're gonna be like.
Robert HughesOnly if they like them or dislike them.
Robert HughesYeah.
Nikki LeeCreate a good procedure around the KPI.
Nikki LeeSo these are some of the core ones.
Nikki LeeAttendance.
Nikki LeeAttendance is a whole conversation.
Nikki LeeYou and I can have a whole separate video about that service.
Nikki LeeSales volume, number one data most.
Nikki LeeNumber one metric most of the time because this drives revenue productivity.
Nikki LeePercentage is important.
Nikki LeeRequest rate.
Nikki LeeSo important because you got to see how many people are requesting this person.
Nikki LeeOn an average, a standard should be like 8 to 10 clients requesting you per month.
Nikki LeeThat's a solid, healthy metric.
Nikki LeeRight?
Nikki LeeIt could be less, it could be more, but that's healthy.
Nikki LeeService upgrades, new client retention, repeat client retention, and all the other things that can go into.
Nikki LeeBut these are some of the core ones that are very important.
Robert HughesAnd what about.
Robert HughesWould you ever recommend somebody look at like Google Reviews or is that too.
Robert HughesIs that was.
Robert HughesIs there not an easy enough procedure?
Nikki LeeFantastic.
Nikki LeeGoogle Reviews are the same thing as basically surveys.
Nikki LeeTreat your reviews very seriously and include your Reviews in all of your performance evaluations.
Nikki LeeEvery review this person gets, encourage them to do it.
Nikki LeeEvery survey report you get back, bring it to the performance evaluation.
Nikki LeeLet your stylist know what the clients are saying about that.
Nikki LeeThey need to see that well.
Robert HughesAnd then on the survey thing, you can also like make it when they finish it can like have a link that'll take them to your business map, Google Maps and to leave a review.
Robert HughesThat's right.
Nikki LeeIt's amazing.
Nikki LeeStart to digitalize your process.
Nikki LeeThat's a great point.
Nikki LeeSo the other thing about KPIs that I want to mention here when it comes to compensation is you have to be realistic about the career level.
Nikki LeeThis is again one of those concepts where owners create one standard and shove everyone into it.
Nikki LeeThat's not the right way.
Nikki LeeHow do you grow a junior?
Nikki LeeYou create a whole separate pay structure.
Nikki LeeYou create a whole separate standard set of standards or ranges for their production.
Nikki LeeIt is unfair to expect a junior level to hit 85% productivity in anything.
Nikki LeeIt's unfair because they can't.
Nikki LeeThey're not at that place where they can do that.
Nikki LeeYou can't compare somebody junior to somebody who's been doing hair 10 years.
Nikki LeeThat's, you know, fully booked for six weeks.
Nikki LeeIt's not the same thing.
Nikki LeeSo create a separate set of ranges per level.
Nikki LeeSo again, this is why it's important to have the career ladder.
Nikki LeeThe third is to decide what kind of compensation types you're going to maximize inside of your company.
Nikki LeeI'll share that with you in just a minute.
Nikki LeeHourly scale build outs.
Nikki LeeMost people don't have an hourly scale.
Nikki LeeThey have an hourly rate.
Nikki LeeSo most people are like, you're like, what do you pay hourly?
Nikki Lee10 bucks, 15 bucks?
Nikki LeeIt's.
Nikki LeeThat's it.
Nikki LeeThat's all they got.
Nikki LeeThere is a whole method behind hourly scale build outs.
Nikki LeeSo meaning from an hourly standpoint, your client or your employee has to know it's part of the employee experience, the clarity around how they will be improved and given raises.
Nikki LeeIf they're paid hourly.
Nikki LeeYou can't expect somebody to start at $12 an hour and then 10 years into it be paid 1250.
Nikki LeeIt's not fair and it's not going to work and you will lose them.
Nikki LeeThis is part of the retention problem.
Nikki LeeSequential commission configurations.
Nikki LeeThis is a whole.
Nikki LeeWe can do an entire video on this.
Nikki LeeBut this is a very big topic and it's something I believe in very, very much benefits planning this day and age.
Robert HughesSorry, what is.
Robert HughesCan you give me like a one liner on what is sequential commission configurations?
Nikki LeeI can't give you one liner, but I'll give you a very brief overview.
Robert HughesOkay.
Nikki LeeSo would you agree with me that somebody who is a private is not getting paid the same as a general four star?
Robert HughesYes.
Nikki LeeOkay.
Nikki LeeIs that fair for you?
Nikki LeeDo you feel like it's fair?
Robert HughesYeah.
Nikki LeeAnd if you were the general for, I mean if you were the private, would you expect to be paid with the general four star is making?
Robert HughesNo.
Nikki LeeAnd if you were the general four star, would you expect to be making with the sergeant first class?
Robert HughesWas definitely not.
Nikki LeeThat's why you have sequential commission configurations.
Nikki LeeBecause inside a beauty industry most people.
Nikki LeeAgain, would you agree with me?
Nikki LeeHave one pay plan?
Nikki LeeYeah, they plan can be flat rate 50%.
Nikki LeeThat can be a pay plan, commission pay plan.
Nikki LeeIt's not the whole pay plan, it's just one part, the commission paper.
Nikki LeeWould they have.
Nikki LeeSometimes they have like a, you know, based on pricing tier.
Nikki LeeSometimes they have the commission trigger attached to production.
Nikki LeeSometimes they have it attached to all different kinds of things.
Nikki LeeSometimes I've worked with a company that had their commission trigger.
Nikki LeeCommission trigger means something that triggers the commission to go higher.
Nikki LeeSo some people have it attached to a client count.
Nikki LeeI've seen that which is not always good.
Nikki LeeBut attaching it to production is probably the best way to do it.
Nikki LeeAnd when I talk about sequential commission configurations, what I mean is to develop a layered, multi tiered, layered effect of pay plans that align to career level movement.
Nikki LeeSo every career level jump, you get a promotion.
Nikki LeeThis is what puts the spine in your leadership.
Nikki LeeOne of the things that I think disempowers a business owner is when you remove the ability to give a raise, meaning you don't have any carrot dangling.
Nikki LeeSo they think they're self employed.
Nikki LeeSo for example, if an employee comes to you and they say I want to raise and you say, most lawyers tell me what you think they're going to say.
Nikki LeeThey're going to say, well, work more, we'll raise your prices.
Nikki LeeBut to get your prices you have to perform better and do bigger KPIs or whatever random bullshit they have.
Nikki LeeAnd then the other thing that they have that they would say is work faster.
Nikki LeeRight.
Nikki LeeSo those are kind of the three core answers.
Nikki LeeThere's more, but those are the three core answers.
Nikki LeeWould you agree that's kind of the roughly the question conversation that people have.
Robert HughesOkay, yeah, yeah.
Nikki LeeSo what do you think those answers tell the employee?
Nikki LeeIt tells the employee you're in charge of your own raise.
Nikki LeeYeah, that disempowers the owner, the owner has to hold the power to give a promotion.
Nikki LeeIf you don't have that ability to do that, they're just going to go be self employed because they can do it themselves.
Robert HughesThat's a really, really, really interesting point that I never thought about it that way.
Robert HughesThat's so good.
Robert HughesOh my gosh.
Nikki LeeSo, so my point here about this is you need to build out different pay structures.
Nikki LeeAnd if we really look at different pay structures, this is what it looks like.
Nikki LeeSo this is an example of multiple pay plans.
Nikki LeeThis is an example.
Nikki LeeThis is an slightly incremental calculation method.
Nikki LeeBut again, we can talk about that in another call.
Nikki LeeAnd then I would be able to promote someone from pay plan 2 to pay plan 3, play plan 3 to 4, 4 to 5, 5 to 6 for Rockstar pay plan.
Nikki LeeAnd then if somebody's part time, I'm a huge fan of part time pay plans, by the way, because in our industry this is happening a lot.
Nikki LeeSo now this business could have seven pay plans that they could grow somebody's career in up to the point where they're producing $17,000 per pay period.
Nikki LeeSo this could address somebody that's making 32,000amonth, $34,000 a month.
Nikki LeeSo why wouldn't you give, Would you give somebody at $17,000 every pay period $34,000 a month more commission than you give somebody that was producing five.
Robert HughesWill we give them how much more?
Nikki LeeMore?
Nikki LeeJust more.
Nikki LeeMore?
Robert HughesYes.
Nikki LeeWhen you give them more.
Robert HughesYeah, yeah.
Robert HughesI thought you were asking me a math question for a second there.
Robert HughesYes, I would, I would definitely give them more.
Robert HughesYes.
Nikki LeeAnd I know that there's this like old school thinking of like, you can't give anybody over 40%, something like that.
Nikki LeeI agree to some degree on that.
Nikki LeeHowever, somebody producing 30,000amonth for you, or 25,000amonth if your per employee cost.
Nikki LeeSo like for you to be my employee, for me to cover all my monthly expenses would take, let's say $5,000 to cover all of it, let's say.
Nikki LeeRight.
Nikki LeeSo if you are making 30,000, you've more than enough cover the 5,000.
Nikki LeeCouldn't I be more generous on the pay structure if you've made more?
Nikki LeeThis is my technology with sequential commission configurations.
Robert HughesI had a guest on the show who said something that I thought was really interesting on this topic.
Robert HughesThey said that if you want to like and like, he was talking, he's a salon owner talking to salon owners saying like.
Robert HughesAnd I'm not quoting him because if someone knows who I'M talking about.
Robert HughesI don't want them to think I'm quoting him, but something along the lines of, I don't know what, you know, like, I don't know, you know, like, get over the fact that some the.
Robert HughesYour high ringers want to make money.
Robert HughesLike, sometimes you got to pay them more.
Robert HughesAnd even if you don't really make that much money off of them, it's important to have aspirational people in your business because the young people want to work hard and like, want to want to be like them.
Robert HughesSo you need big ringers in the salon, even if you don't really make money off of them.
Robert HughesI thought that was a really interesting perspective.
Nikki LeeBut I would argue that you do make money off of them.
Nikki LeeBecause here's the thing.
Nikki LeeIf somebody's producing $25,000 a month for you, multiply that times that's 250, that's what, 300,000 a year in total production.
Nikki LeeRight.
Nikki LeeAnd then your expenses per month on each employee is, let's say, $5,000.
Nikki LeeSo that's.
Nikki LeeWhat is that, 5,000 times was that 5,000, 50,000, 60,000 a year.
Nikki LeeSo they're producing $300,000 a year for you, and it costs you $60,000 to maintain their color and their benefits and their whatever.
Nikki LeeNow, maybe it's more than 60,000.
Nikki LeeMaybe it's more in payroll or whatever.
Nikki LeeRight.
Nikki LeeI would argue that it could be more.
Nikki LeeBut wouldn't you say that they more than cover their expenses?
Nikki LeeYou.
Nikki LeeThey more than pitch into their part to cover the expenses.
Nikki LeeSo you are making money on them, even if you give them more?
Nikki LeeBecause.
Nikki LeeLet's analyze the alternative.
Nikki LeeThe alternative is the $30,000 or three or $25,000 producer a month times 300,000 a year is going to leave.
Robert HughesYeah.
Nikki LeeWhich means that your business takes a $300,000 hit.
Nikki LeeMaybe not 300, maybe only 200, because maybe 100,000 stays, but it's still a giant hit.
Nikki LeeAgreed.
Robert HughesYeah.
Nikki LeeSo wouldn't you rather just keep your top producers to be aspirational, to give them more, to be more fair, to pay them higher to all of the things so that they're producing more?
Nikki LeeHere's a story for you.
Nikki LeeI met somebody that built a salon, an amazing salon.
Nikki LeeThey were so busy, they were booked out, like six to eight weeks out.
Nikki LeeHe just had this way.
Nikki LeeI don't know how he did it.
Nikki LeeHe just knew how to do it.
Nikki LeeHe worked for a giant salon in our area, and he kept asking them for more.
Nikki LeeHe says, I want more.
Nikki LeeI want More responsibility.
Nikki LeeI want more pay.
Nikki LeeI want more benefits.
Nikki LeeI want more.
Nikki LeeHe was producing over $300,000 a year in production.
Nikki LeeThey said, no, this is it all you're going to get.
Nikki LeeAnd I think it was like 48% or something like that.
Nikki LeeI don't remember exactly, but it was slightly under 50.
Nikki LeeHe wanted 50 and they wouldn't do it.
Nikki LeeAnd I get it.
Nikki LeeStand your ground.
Nikki LeeThat's what's not going to work for you.
Nikki LeeBut they lost a $300,000 producer a year or more.
Nikki LeeBut I would argue that that's not even the most important thing that they lost.
Nikki LeeThe most important thing that they lost is he built within two years another salon down the street.
Nikki LeeNot down the street, maybe like 20 minutes away down the street that was producing a million and a half within two years.
Nikki LeeThat means that this man had skills that they could have leveraged inside of their business to build a leadership team that was so strong and to build, Develop people instead of for himself inside of this company.
Nikki LeeOf course I would have paid him for that.
Nikki LeeI would have all day paid him for that.
Robert HughesIs it compensation is a.
Robert HughesYou.
Robert HughesI just had an idea, like, if you have somebody that's ringing all this money and you are able to identify that they have some sort of leadership or training qualities and they are.
Robert HughesThey are ripe for disrupting your business in a way of pulling out a large amount of revenue and then going not far away to compete with you in the same market, would it.
Robert HughesI mean, I love this idea.
Robert HughesI'd have never seen it happen and I've never seen it played out.
Robert HughesAnd I mean, I don't know what the complexities are, but what if you had a salon within a salon, like.
Robert HughesLike almost like you were investing in this person as like a startup and they start building a team.
Robert HughesI mean, I guess it depends on the size of the salon and if you can.
Robert HughesBut they can start building a team and having people and they get to be there.
Robert HughesLike, those are my employees.
Robert HughesAnd it's like, well, you know, I'm the owner.
Robert HughesYou are.
Robert HughesYou run this business within a business.
Robert HughesYou manage those people.
Robert HughesYou get the tear.
Robert HughesBut I get.
Robert HughesBut I get like 20% of your take or 30% of your take from those people.
Robert HughesLike, have you ever seen anything like that?
Robert HughesWhat do you think about that?
Nikki LeeYes, I've seen it happen many, many times.
Nikki LeeThere's a million ways to skin a cat.
Nikki LeeThe first way I would do, the first thing I would say is when that happens, you need to have a very in depth, connected Empathetic and forward thinking conversation with the individual.
Nikki LeeThat's the first thing I would say you need to have your communication skills better be on point and you gotta maybe even pull in a coach to have that kind of conversation so that you can really have somebody else talk to this person to extrapolate all of what they want out as much as they possibly can.
Nikki LeeAnd when you do, this is where one of the biggest HR trends in our industry is happening which is to personalize and customize career paths for people when necessary.
Nikki LeeAnd so to build out a customized, in any format you choose, all of that and more is absolutely viable.
Nikki LeeAnd you pull an expert to do it.
Nikki LeeAnd trust me, it's not as hard as it sounds.
Nikki LeeSo, so here's one of the things that I would say.
Nikki LeeFirst, see if you can leverage them within your business as a bigger piece of the pie for their own pay.
Nikki LeeSecondly, develop structured leadership compensation methods which is a part of your ecosystem, to grow individual, personalized individual people.
Nikki LeeWhen we're talking the big hitters.
Nikki LeeRight.
Nikki LeeAnd so you can leverage your pay structures.
Nikki LeeFor example, one of the pay structures that you can use is what we call a commission override.
Nikki LeeSo if somebody is training and leading and growing a team, so they're in charge of a team.
Nikki LeeRight.
Nikki LeeSo as a leader, I have six onboarding new stylists.
Nikki LeeI'm going to train them, I'm going to grow them, I'm going to groom them.
Nikki LeeJust like I would do as my own salon.
Nikki LeeI would give that person a very small commission override on all of those six people for a portion of time for like a year while they're launching that person can get us 1, 2, 3% commission override on all of their produce, all of their production on top of it as a bonus.
Nikki LeeSo that is a method that you could do in order to handcuff this really in a very beautiful soft way.
Nikki LeeBut to handcuff them to your business so that they are leveraging their, their knowledge in order to stay with your company and they're feeling fairly compensated for their contribution.
Nikki LeeThat's, that's the magic.
Robert HughesYeah.
Nikki LeeTo really think about what that looks like.
Nikki LeeAnd you need a specialist to do that to really help you plan that kind of stuff out.
Nikki LeeThat's just one leadership compensation method.
Robert HughesAnd that's also like, that's also the people that got the big money and.
Robert HughesBut I feel like the, I feel like any, the salon owners that are watching or listening to this are probably, that's probably not what they're worried about.
Robert HughesThey're probably more concerned about keeping the younger people that they're bringing on for more for long enough to get a return on the training that they it.
Nikki LeeFrustration is the number one people, one number one reason why people leave.
Nikki LeeThey're frustrated.
Nikki LeeThey're frustrated that their owner's not listening.
Nikki LeeThey're frustrated that there's nowhere else to go.
Nikki LeeThere's frustrated that there's no more to be paid.
Nikki LeeThere's, they're frustrated there's no benefits.
Nikki LeeThere's.
Nikki LeeThey're frustrated that they can't get clients.
Nikki LeeThey're frustrated and frustrated and frustrated.
Nikki LeeAnd I know the salon are frustrated too.
Nikki LeeI'm a salon, I'm on your side, man.
Nikki LeeBut, but the point is, is that you got to pull your, you know, your head out of the sand and start to build out this employee experience so that it's unbeatable.
Nikki LeeBecause if it's unbeatable in the marketplace, and by the way, salons are local businesses, they're in communities, they're not nationally driven, which means that In a very small 2, 3 zip code range, you just have to be unbeatable, which is not hard.
Nikki LeeSo you just have to think about what those are and be willing to do it and do the work to set it up and then administer it properly.
Nikki LeeSo that's where benefits planning really comes in.
Nikki LeeThis is, these are amenities that you're going to offer in your employee experience that are amazing.
Nikki LeeAnd I know our call today was supposed to be about paid time off and flex schedule, but your paid time off in your flex schedule today, currently in this marketplace it is single handedly two of the most desired benefits in any workforce today.
Nikki LeeBecause of the pandemic, most likely.
Robert HughesWell, we are, we have a paid time off in flex scheduling IG Live.
Robert HughesSo let me just pull that date up for anybody that is interested in expanding on that because I don't want anyone to feel like we're not going to talk about it.
Robert HughesNovember 18th at 5:30pm Eastern time for everybody.
Robert HughesThat is when Nikki and I are going to be doing an IG Live with a focus on PTO and flex scheduling.
Nikki LeeYep, two of my favorite things in the world.
Nikki LeeSo.
Nikki LeeAnd in this beauty industry, people are not admining that properly.
Nikki LeeYou know, they have barriers and resistance to it and they're just, they don't understand the functionality around it.
Nikki LeeBut if you really master the pieces of it, it is one of the most powerful leadership tools you can use and two of the biggest pieces of your benefits package that you can imagine.
Nikki LeeSo it's really, really important to develop those things out.
Nikki LeeMoving into the future.
Nikki LeeIf you don't have those and you're an employer, you're not going to be competitive.
Nikki LeeSo it's, it's just, you know, it's just one of the things to be competitive, you have to be different.
Nikki LeeRight?
Nikki LeeSo that's, you know, one of those things.
Nikki LeeAnd benefits planning, I talk about this concept called a benefits wallet.
Nikki LeeAnd a benefits wallet is more of a.
Nikki LeeI coach people to this concept where we talk about how to admin your benefits, admin your benefits.
Nikki LeeSo development benefits is one thing.
Nikki LeeAdmin them is an entirely different story.
Nikki LeeSo, meaning how do you keep track?
Nikki LeeHow do you measure?
Nikki LeeHow do you, how do you cash it out?
Nikki LeeHow do they, you know, how do they tell you when they want to cash it out?
Nikki LeeLike what?
Nikki LeeYou know, there's like a million things that go along in benefits.
Nikki LeeNot to make it complex, it's actually simpler than you think.
Nikki LeeBut there are a lot of tax implications in there.
Nikki LeeSo working with your CPA and a really strong benefits planning coach or an HR consultant or an HR company that understands benefits planning is going to be really important there.
Nikki LeeYou don't do that yourself.
Nikki LeeAnd then benefits, there's going to be two categories, really.
Nikki LeeThere's many categories, but two core categories for slaughter.
Nikki LeeThere's internal benefits and there's external benefits.
Nikki LeeSo internal benefits are in house, like paid lunches and internal education and stuff that you provide for them.
Nikki LeeYou know, hair product allowances and things like that.
Nikki LeeWhereas an external is like pulling in a medical group plan or an HRA or something like that, where it's being admin by another company.
Nikki LeeAnd we'll talk a little bit about HRAs on the PTO as well, if you want, but we can do a whole call about that.
Nikki LeeHRAs are, in my opinion, HRAs are health reimbursement arrangements or agreements and they are, in my opinion, the best benefit to offer.
Nikki LeeIf you want to get into the world of health benefits and you can't afford a group plan, HRAs are the way to go.
Nikki LeeBut we can.
Nikki LeeI have a whole webinar on that that you can watch about, by the way.
Nikki LeePerfect.
Nikki LeeAnd I'll share the link with you so that you can share it with.
Robert HughesAnd we'll put in the, in the description below will be the link if you're on YouTube or podcast.
Nikki LeeAnd then there's another layer called performance based pay.
Nikki LeeSo I want to zoom into something for a minute.
Nikki LeeSo here are some facets of your compensation system.
Nikki LeeSo There are always, I like to break things down into three layers.
Nikki LeeSo your first layer of pay, when we consider anything like hourly scale commission configurations, commissions are technically considered variable pay, but in the salon industry it's base pay.
Nikki LeeSo base pay is guaranteed.
Nikki LeeIt's what I'm paying you to work.
Nikki LeeSo it's how I'm calculating what I'm going to pay you to be here for whatever time, doing whatever volume or your hourly or salary.
Nikki LeeRight.
Nikki LeeSo variable pay is the next layer of benefits.
Nikki LeeThis typically is not guaranteed.
Nikki LeeThat's why in other industries they consider commissions variable pay.
Nikki LeeBut technically in the beauty industry, you can't really say that because commissions are always part of base pay structure in the salons, specifically because of service providers.
Nikki LeeBut variable pay is like your benefits package, your medical insurance, your PTO program, your blah, blah, blah, right?
Nikki LeeSo those are the things that are added amenities that sweeten the deal.
Nikki LeeAnd then you have performance pay, which is a unique animal in itself.
Nikki LeeAnd if you read any blogs about performance based pay, people kind of have this argument back and forth of going, performance pay is bad.
Nikki LeeNo, performance pay is good.
Nikki LeeLike it's just all over the place.
Nikki LeeIt's bad because the reason it's bad is not because it's performance paid.
Nikki LeeThe reason it's bad is because most owners don't attach a KPI to it or don't attach an objective to it.
Nikki LeeSo if you don't attach a goal or a quota or a standard to it, you're just giving away stuff for no reason.
Nikki LeeIt's the whole purpose of performance based pay is to further incentivize higher performance and higher level contribution.
Nikki LeeSo there's some analysis that needs to be done there of what you want to provide an example of.
Nikki LeeThis would be an annual bonus.
Nikki LeeSo if you give an annual bonus.
Nikki LeeA lot of salon owners give annual bonuses for no reason.
Nikki LeeThey're just like, yep, I just give it to them at Christmas because I'm nice and that's nice.
Nikki LeeBut you're just giving away money for no contribution and no return.
Nikki LeeLike, it's not like you can't do that.
Nikki LeeThat's not smart.
Nikki LeeOh, but I just want to be nice.
Nikki LeeOkay, well if you just want to give away money because you're nice, then I'll stay out of it.
Nikki LeeBut I would say it would be as simple as attaching a KPI to a bonus example which would be, I'm going to give you retail commission for selling retail, but at the end of the year I'm going to give you 2% of your total retail sales as your bonus.
Nikki LeeThat's how I'm going to calculate your bonus.
Nikki LeeThat'd be an example.
Nikki LeeRight.
Nikki LeeCertainly that's not the only KPI.
Nikki LeeWhy I chose retail is because it's the most profitable revenue source in your business.
Robert HughesSo sorry, performance based pay wouldn't be the commission like you.
Robert HughesNo.
Robert HughesSo the base pay, even if you have an hourly base pay plus the variable, the performance, I guess it just.
Nikki LeeAnyway, so the healthiest compensation EcoSystem will have three layers, highly robust and active.
Robert HughesOkay.
Nikki LeeAnd, and a lot of structure put along.
Nikki LeeEach one of that's a very healthy structure out pay structure.
Nikki LeeAnd then you have employee loyalty, which is where rewards and recognitions live.
Nikki LeeSo rewards and recognitions are another form of compensation.
Nikki LeeIt's just not the normal way.
Nikki LeeRight.
Nikki LeeBut I think you could definitely agree with me that employee loyalty is something to reward.
Nikki LeeRight.
Nikki LeeAnd so, and also there are bigger contributors in your team than not.
Nikki LeeRight.
Nikki LeeSo you have some people on your team, you're like, they, if they leave, I'll die.
Nikki LeeBecause they are such big contributors, not even from the money standpoint, but just because culturally they are just so powerful in the, and you know, in your team.
Nikki LeeSo, so this is where you want to reward great performance.
Nikki LeeI'll give you an example.
Nikki LeeAttendance is a very big deal for me.
Nikki LeeAttendance means that people and I'll talk a lot about attendance in our conversation about PTO and flex schedule.
Nikki LeeIn my opinion, terrible attendance is number one reason why people don't make money.
Nikki LeeIf you have in its attendance the attendance metric that you read.
Nikki LeeAnd by attendance I mean having them clock in and out, knowing what their committed hours are.
Nikki LeeSo if you tell me, Robert, that you're going to work 36 hours, 34 hours a week times 50 weeks, that's like what, 1800 hours a year or something like that, right?
Nikki LeeMaybe I'm wrong, maybe I'm right about it.
Nikki LeeLet's just say it's 1800 hours.
Nikki LeeAnd you, when I look at your actual clock in and out report and you've only clocked in 1400 hours, that means you've missed 400 hours of your schedule fulfillment, which means that you have terrible reliability and terrible attendance.
Nikki LeeAgree?
Robert HughesYeah.
Nikki LeeAnd so you come to me and you're like, I want a raise.
Nikki LeeWe can't give you a raise.
Nikki LeeYou, your attendance is terrible.
Nikki LeeMeaning you're not.
Nikki LeeBecause if your average hourly rate, what is your average hourly like, what is that metric for you?
Nikki LeeLike $100, 250.
Nikki LeeThese top end producers, they're producing 100 to 150 an hour on average.
Nikki LeeMultiply $100 times 400 hours.
Nikki LeeThat's $40,000 a year.
Nikki LeeJust because you miss your work hours.
Robert HughesRight.
Nikki LeeSee why attendance is so important to me?
Robert HughesYeah.
Robert HughesNumbers get powerful quick, right?
Nikki LeeSo don't give me a conversation that you want to raise until you get your attendance.
Nikki LeeRight?
Nikki LeeSo let's work on your attendance.
Nikki LeeLet's make sure you're fulfilling that.
Nikki LeeAnd if you want more time off, then we have to redo your schedule.
Nikki LeeSo if we redo your schedule, then we'll talk about it.
Nikki LeeThen we can, you know, figure out what works for you.
Nikki LeeI'm not saying don't do that, but I'm saying if you've committed to me this many hours and you've only clocked in this many hours, there's a reason.
Nikki LeeAnd we need to know what those reasons are before we start just giving raises to people you know.
Nikki LeeOkay, so that is an example of something that you could reward as additional tokens.
Nikki LeeSo you would use like a.
Nikki LeeSo there's a software called Connecteam that I really love.
Nikki LeeYou can create it in house, like, internally without having to do a software.
Nikki LeeBut I love the software for this reason.
Nikki LeeIt's called Connecteam, and it has an employee loyalty build out on it.
Nikki LeeSo your employees can actually see and track at any given time how many tokens they have on it.
Nikki LeeSo think of Chuck E.
Nikki LeeCheese.
Nikki LeeSo you know when you're at Chuck E.
Nikki LeeCheese and you're like, tickets, tickets, tickets, tickets, tickets.
Nikki LeeAnd then at the end, you take your tickets and you're like, I want to redeem it for all of these cool toys.
Nikki LeeThat's exactly what an employee loyalty program is.
Nikki LeeSo you have to figure out a way for them to earn tickets or earn tokens.
Nikki LeeYou can earn tokens by every time you have perfect attendance.
Nikki LeeEvery month you get, bam, 100 points, 100 tokens.
Nikki LeeEvery time you add up to 1,000 tokens, you can convert it for five hours of PTO.
Nikki LeeSo this is now where you're going to convert behaviors and core values in things that aren't just KPIs to reward.
Nikki LeeAnd those rewards could be free tools, flat irons, classes, additional pto.
Nikki LeeIt could be, I mean, a number of things.
Nikki LeeIt could be a number of things, but just those are some examples.
Robert HughesLove it.
Nikki LeeI think employee loyalty programs, when you have one and the team is fully engaged in it, it's so fun.
Nikki LeeIt's so much fun.
Nikki LeeAnd the team loves it.
Nikki LeeAnd they feel this Is again another retention tool.
Nikki LeeBecause can you imagine somebody getting, you know, all of these points and they're going to be like, wait, if I leave, I don't get all these extra goodies?
Nikki LeeWhy wouldn't you pay for goodies?
Nikki LeeWhen people are representing to your culture in the way that they want, the way that you want.
Nikki LeeAnd then of course, HR administration, which is all of the boring admin part of it, to manage and manifest all of it.
Nikki LeeAnd really quickly before we wrap.
Nikki LeeI don't know if we're gonna wrap yet, but, you know, just for now, let me just.
Robert HughesYeah, I think that's.
Robert HughesI think.
Robert HughesYeah, let's tell us what you got and before we wrap it up.
Robert HughesI think that's a good idea.
Nikki LeeOkay, so base pto.
Nikki LeeI'm sorry, not base pto.
Nikki LeeSo these are the different paid methods, base pay methods.
Nikki LeeSo you can have hourly pay salary, but salary is only reserved for certain people.
Nikki LeeSalary isn't reserved, isn't given to everybody.
Nikki LeeSalary has very specific nuances to it that you don't want to give to everybody.
Nikki LeeBut in certain states, salary makes more sense.
Nikki LeeSo again, it just depends on your state, your business, your role, the job description, the position, all the things that you would use a salary method because salary just makes.
Nikki LeeJust means that the person is.
Nikki LeeYou don't have to pay overtime to them is really what it means.
Nikki LeeAnd that you're just paying what the minimum state required salary is at minimum, which is, I think in California, Virginia, I think right now is 42,000 or something like that.
Nikki LeeI don't know.
Nikki LeeIt's somewhere around that range.
Nikki LeeSo again, these are for very specific roles, people who aren't measuring the clock.
Nikki LeeSome people, you know how they are, they're like, it's 5:00, I gotta go.
Nikki LeeAnd if you have that kind of person, salary is not a good method for that.
Nikki LeeFlat rate, those are the nuances that I'm talking about.
Nikki LeeFlat rate commission is one method.
Nikki LeeNot my, not my favorite, but certainly the favorite of most people because it's simplistic to understand, but it's not profitable and it's not scalable.
Nikki LeeAnd so it's very limiting in a lot of ways.
Nikki LeeAnd then there's flat rate tiered, which is like, if I produce 0 to 1500, I'll get 40%.
Nikki Lee1500 to 2500, I'll get 42%.
Nikki LeeIt'll scale up based on production.
Nikki LeeAgain, it doesn't have to be attached to production.
Nikki LeeIt can be attached to client counting, attached to any KPI, sliding Tiered incremental, which is my particular favorite.
Nikki LeeI love this method because when you use this method, it creates fluidity in the commission traveling.
Nikki LeeSo the more you produce, the more it goes up.
Nikki LeeThe less you produce, the more it goes down.
Nikki LeeJust it fluids like this.
Nikki LeeSo I love it for that reason.
Nikki LeeAnd you can pay higher scales, higher commissions overall when you do this method.
Nikki LeeTeam based pay structure.
Nikki LeeThis is where somebody is going to pay you an hourly.
Nikki LeeA business owner just gives you an hour, like so you produce $100,000 a year.
Nikki LeeI break that down per hour, by the way.
Nikki LeeYou work Your hourly rate $62 or whatever it is, and then that's what you're going to get.
Nikki LeeYou're locked in and then there won't be any commission until the team hits a quota.
Nikki LeeSo the quota could be, we want to hit 50,000amonth, 100,000amonth, whatever it is.
Nikki LeeAnd then if we hit this quota, then everyone's going to get a percentage of the commission.
Nikki LeeIf we don't, then too bad, so sad you're only getting your hour.
Nikki LeeSo that's kind of team based.
Nikki LeeSome of the negatives of team based that I've seen other people say is that top, top, top producers are frustrated with the hourly rates.
Robert HughesYeah, I would never work in that environment with my revenue.
Nikki LeeSome people don't and so, but it works well for others and it's very profitable.
Nikki LeeFirst law.
Nikki LeeSo it has a lot of merits.
Nikki LeeIt's just you have to think about the team that you have.
Nikki LeeAnd you know, and I'm sure coaches that do team based pay have a lot of great answers to how to navigate that.
Nikki LeeBut there are some things that you have to take into consideration for that.
Robert HughesWell, I also think there's a psychology too because in theory you could make sure that my salary was equal to what my commission would be in theory.
Robert HughesRight.
Robert HughesAnd then so I think it would be more of my personality type being like thinking, I had a big week, I was so busy, I was squeezing people in.
Robert HughesOr I would stop squeezing people in, I would stop coming in early, I would stop coming late.
Nikki LeeSo there is psychology around it.
Nikki LeeThere is, yeah.
Robert HughesYeah.
Nikki LeeSo, so then again, we'll, we'll start wrapping here, but we're going to focus on PTO and flex schedule.
Nikki LeeSo flex schedule is a type of leave.
Nikki LeeSo in pto, I'll wrap with this statement to warm you guys up for the, for the Instagram live.
Nikki LeeSo in pto, PTO means paid time off.
Nikki LeeOkay.
Nikki LeeSo it's a program.
Nikki LeeSo think of it as a housing unit, right?
Nikki LeeSo underneath your PTO housing unit you have different leave types.
Nikki LeeSo you have safe leave, flex leave, vacation leave, family leave, you know, sick leave.
Nikki LeeYou have all the different types of leads, right?
Nikki LeeThere's so many different types of leads.
Nikki LeeSo once you decide the types of leaves that you're going to have, you as the salon owner or the business owner can re can award certain amounts of leave for each one if you decide to do that.
Nikki LeeI don't particularly love that method.
Nikki LeeI just think you should just have one PTO program.
Nikki LeeThey can choose what kind of leave it is.
Nikki LeeSo you're categorizing the leave type, but then they have a certain number.
Nikki LeeSo if you were in a state that requires you to give this as a benefit, which about 17 states are doing that now, if you were in a state that's requiring it legally, what they're telling you is you have to give them what we call a base pto.
Nikki LeeSo remember that base variable performance, same thing applies to pto.
Nikki LeeSo you have base pto, you have rewards or what they call advanced pto.
Nikki LeeAnd then you have performance PTO which is for super high level performance.
Nikki LeeYou would reward that as like an additional prize or option.
Nikki LeeSo that's how you structure your pto.
Nikki LeeMost people in the salon industry pay vacation based on weeks using a calculator that is completely outdated and honestly completely ineffective for salon owners, to be really honest with you.
Nikki LeeSo it's just not positive to do it that way.
Nikki LeeSo what I would.
Nikki LeeSo when we get into our live, I'll break down how to take it from weekly to hourly, which is much more effective.
Nikki LeeAnd then to have a calculator that rewards people for tenure or loyalty or long term staying with you for higher levels of production, for higher levels of retail, for higher levels of performance and all of the things.
Nikki LeeAnd then your flex schedule is a type of leave that you would create a category of that where not everyone's eligible for it.
Nikki LeeRight.
Nikki LeeIt becomes an eligibility thing.
Nikki LeeAnd then you have to then decide what those factors are and I'll, I'll go through what each one of those are on our Instagram live for you.
Nikki LeeSo I hope you enjoyed today and kind of what the compensation ecosystem is and why I feel really strong about building it out.
Robert HughesThis is so good.
Robert HughesSo like, you know, I was thinking when I there's like this, there's a whole psychology and theory around stickiness and loyalty when it comes to things like having your own lingo.
Robert HughesYou know, like when I'm building Out a cutting course.
Robert HughesI make sure to, I make sure to like kind of nail in to the head every sing at the beginning of every class.
Robert HughesThis is the language I'm using.
Robert HughesThis is language I'm using.
Robert HughesYou're getting buy in for to your brand as an educator.
Robert HughesWell, the same thing happens in like it's just like a, I guess it's like a marketing branding 101 kind of thing and but I don't feel like we talk about it.
Robert HughesIt's talked about enough.
Robert HughesSo like having, having it.
Robert HughesIt seems complex at first but the more you talk about it the more you realize you're just, you're.
Robert HughesWhat you're doing is you're getting people into your night the ecosystem.
Robert HughesYou're getting people into this ecosystem and you're kind of gamifying it which has got to improve stickiness like and, and, and loyalty and retention of your employees in of itself.
Robert HughesI would think so.
Robert HughesAnd then on top because like people like to like know where they can go and what they can do.
Robert HughesAnd especially the young, younger folks that I talk to, they love the, they love climbing and you know, if you want to see, if you want to see Gen Z work hard, give them a path like that and you'll see it.
Robert HughesAnd if you don't have a path like that, you might not see it and that might, that might track with everything that we're seeing and talking about in this conversation.
Nikki LeeYoung, talented artists flounder when there is a lack of path.
Nikki LeeWhen you don't have the path of purpose and passion and structure and reward and recognition for them.
Nikki LeeThey will flunk.
Robert HughesI love that.
Robert HughesThat was, that's a great sign off right there.
Robert HughesThat was.
Robert HughesThank you so much for your time.
Robert HughesThis was so good and I feel like you and I could probably talk for a very long time especially if I could ask more and more and more questions, you know.
Robert HughesSo I look forward to our live.
Robert HughesAnd just a reminder, everybody on the call are on the on YouTube and on podcast.
Robert HughesThat is our IG Live is at 5:30pm Eastern Time and that is November 18th.
Nikki LeeBring your questions.
Robert HughesAbsolutely.
Robert HughesYes.
Robert HughesBring your questions.
Robert HughesYes.
Robert HughesWell until then, Nikki, thank you so much for your time.
Robert HughesIt was a pleasure.
Nikki LeeIt's an absolute pleasure.
Nikki LeeI love it so much.
Nikki LeeI love having conversations like this and please reach out to me and we'll share links of how you can do that or you know, just ask Robert how you can do that.
Nikki LeeI'm happy to help.
Robert HughesYes.
Robert HughesEverything will be in the description below.
Robert HughesSo just look down there and you'll see everything that you need to know to get in touch with Nikki to check out what she's doing and to learn more.
Nikki LeeThank you.
Robert HughesAll right, see ya.