[00:00:00] Hey, hey. Welcome back to Selling Your Expertise. I'm your host, Renee Rebar, and today I wanna open the door, not just to sales, but to unexpected powerful possibilities. Who else loves alliteration as much as I do? Yeah. All right, so, you know, I love sharing stories with you and you know that I'm never gonna call my carpet, call my clients out on the carpet straight up.

But I am gonna tell you a story about a real client. And so for this story, we'll call her. Sandra like Sandra D. Right. Who else had the album? Grease? Okay. I just dated myself. I remember the album cover. Always had a pen. It had a pencil on it, a yellow pencil, and I remember having it out all the time, having the album out.

I was always playing it as a kid, and I would always reach for that pencil. It wasn't there. It was just an image. Oh goodness. The early days of image deep fakes. Okay, let's not get into that today, but let's talk about my client. [00:01:00] In this case, we'll call her Sandra, when she became an empty nester. So she's my age.

She thought life would slow down, but. You know, and who thought of that, right? Oh, I'm gonna slow down. That's when I'll start my garden. That's when I'll have time for yoga, Pilates, I'll have time for girls night. Right? We put a lot off for the future, and I think that is also something that we could talk about more as we continue on with this podcast.

But ultimately, Sandra is like many of us, she became an empty nester. She thought life would slow down, but. Plot twist, a curve ball, health scare with her husband, completely depleted their savings account. So all that money that she had been and he had been saving up for decades, was now gone. Now obviously to save her husband for his health and wellness.

Of course, that's where it went. [00:02:00] But she knew she needed to take action and rebuild that savings, so she dusted off. Her coaching certification, she dusted off her digital Rolodex, as I like to call it, and she knew that she wanted to find some people, reconnect with some people that she could. Coach, she could help.

She knew she could make money doing this. She had for years now, she still had her business, but it wasn't something she was focusing on fully, especially over the past few months because her focus was on helping her husband get back to health. So he was back to health, but their savings were depleted.

That was really their retirement. So she needed to do something, she needed to bring in some cash. So, you know, raise your hand if you understand what I'm talking about. Right. There's always those times in our lives and you know, Sandra's story is one that is very common, unfortunately in our country, There's a lot of scenarios where that happens. And so what do we do as [00:03:00] women, right? We don't want to go back to corporate. We don't want to be in charge of someone or someone else being in charge of our time, or in charge of someone else, right? we do wanna share our expertise and our wisdom and and our background and how that can serve people and help them get through the ups and downs and.

Side roads that they have to take, like we are here for them. So she had a great background and experience in coaching. And so what she did was she, she started to make a short list of people that she wanted to talk to sort of mentally first. But what she didn't do was she did not launch a big campaign.

And honestly, she did not go out and try to get new people on her email list first. Like that wasn't her next step. I'm not saying that. Launching or email lists, growth is not important. Obviously it is, but it's not a next step if you wanna get money now. Right. So she knew she wanted to be able to fly to see, her [00:04:00] cousin, and she wanted to make sure that she could afford the, the little things that they like to do.

But again, their savings had been depleted by this curve ball healthcare that her husband had. So, you know, thank God he's healthy, he's well now what's she gonna do? So what she did, and I love this part 'cause this is something I talk about a lot. She's like, I went over to my printer, I hadn't printed anything in a long time and I took a piece of paper out of it and she's like, I hand wrote a list and I talk about this, about the middle school days of like writing our first name and our crushes last name and our trapper keeper.

There's a lot of energetic power to that. Handwriting of a name. And so she was able to think about the person and what she thought about first. The first filter she sort of ran the mental list through was had they asked her for advice in the past. So some of the people on this short handwritten list were former clients.

Others were just [00:05:00] people that she was gonna kind of going through her phone, really, like going through her LinkedIn Messenger, her Facebook messenger, her uh, Instagram dms, uh, her email and her contacts. And you know, just kind of looking at, like I say, her digital Rolodex. And she wrote down a short list of names and then she reached out.

One at a time. It took her a couple days to reach out to people. And her whole focus was, okay, great. So here's what I'm gonna reach out to. What is my ultimate goal of in, of talking to them and inviting them to something like, what can I invite them to quickly? That can be an easy, quick win and also get as many people together as possible versus doing private one-on-one.

Sales calls what she did, which is again, a great way to do it. I'm a big fan of what I call the weekend workshop, so she hosted a $47. Weekend workshop where she had some pre-work that they filled out, like a little workbook, some videos she sent. I think she made three, [00:06:00] seven minute videos. They each had some action steps and some quick wins, and then she met everybody.

I. On a Saturday for 90 minutes, she opened up a room. She did some coaching and training on the things that she had sent them pre-work wise, knowing that not everybody does their pre-work. So there was that coaching in the beginning, and then she took everybody in a round table style If, if you've ever been in any of my live group coaching sessions, she just mimicked what I do.

and so she did round table coaching and. Of the 22 people that signed up, I think 17 of them actually showed up on Saturday, and three people from that 22 bought her private coaching. All of that happened in a weekend, and so in that weekend she made $4,025. Not too shabby right now. Did it completely replace their savings?

No. Is it a long term solution? Not really, but it kickstarted what she needed, which was a quick cash infusion. It covered a ton of things that she needed right away, and that gave her the chance [00:07:00] to think more strategically for the long term. Now, all of this was because she reconnected. She did not do one social media post, not one social media post.

She did not have a conversion copywriter writing compelling conversion focused email sequences. She did not do a ribbon cutting. She didn't do all the big things that we think we have to do to get back in the game to get that. First or next thousand, 3000, $5,000. so, you know, is this a repeatable system?

Yes. Obviously she would have to ask different people or ask those same people to something else. So what it was, was an initial reason to reach out, Hey, I'm doing this workshop. And then she knew that the follow through would be her private coaching and. It didn't take long, you know, a weekend, right? A couple days of writing down names and reaching out.

couple more correspondences back and forth of, Hey, do you want this workshop? She made up a Google Doc. She didn't even do anything on Thrive [00:08:00] Card or any of these other tech pieces. So it was literally just a, a Google doc with a link to her Stripe account and they could pay., this is how fast and easy it could be.

So here's your action step. Make a list. Let's make it easy. Five people. Five people you already know based on your digital Rolodex. And ideally like Sandra, could you think about the people that you were asked advice by? Right. This could be in, in any environment. are the people that have asked you for advice?

Look them up. See what you see. So I mean, like. You know, take out that little FBI agent in every woman's heart and let her, let her on the keyboard and be like, okay, let's put their name into Google, into perplexity, into YouTube, into Spotify, Amazon, all the places Pinterest. Look them up, see what they're up to.

Make sure they're not living in a country song. And reach out and ask a question based on what you find. Like, oh, hey, I saw that uh, your podcast is live. Or, Hey, I saw that that book finally [00:09:00] got published. Or maybe you don't say finally, you're just like, Hey, the book got published. Congratulations. And a lot of people.

That are on this short list are probably sharing things like, Hey, congratulations on, you know, your kid graduating or on your nephew getting baptized or on the, like, they're sharing things both personally and publicly. So just congratulate 'em on that in a little bit of a deeper way instead of just commenting on the post.

Send 'em a personal message also, and then ask another question. Hey, the last time we talked this was going on, how's that going? I mean, it's a natural question. Just don't be afraid to ask it, even though you know, you wanna invite them to something else. There is a thousand places that they could obviously let you know and know in uh, an easy way, oh, I'm so busy, I'm so stressed, I'm so this, and so how, whatever they say, however they say it, you can decide if you're still gonna invite them to something and sometimes it's just a, something for free.

In this case, Sandra had. A good amount of people in her digital Rolodex, and she had a good amount of people that had asked her for advice in the past. If you don't, [00:10:00] you can still do this same thing. So your action step, make that list of five people, look them up, reach out and ask a question based on what you find, and then invite them to something, a coffee chat, a aberration, something.

Or a workshop like Sandra Paid workshop, do a do a $47 weekend workshop, invite 10 people, make a couple hundred bucks, and then whoever shows up or plays along, invite them to something next. Like, what is your highest and best? What is your high ticket offer? Book a call with them. Say, I wanna talk to about your progress based on the workshop.

Let's talk about it. So it doesn't have to be difficult. That's the point. So here is what I'm gonna ask you to think about. If you're wondering what that exact message is that I recommend sending when you reconnect, you just have to join my email list, go through my free sales mini course, and remember, you can hit reply to any email I ever send you and ask me anything.

All right, I'll see you Friday to to show you exactly what those simple messages can lead [00:11:00] to when you take the pressure off and just connect.