If you want 2026 to look different, You have to design it differently.
Speaker:Don't you think?
Speaker:Not with a vague idea, not with a wishlist, although that's lovely, but
Speaker:with clarity, structure, and intention.
Speaker:And today I wanna walk you through that exact framework.
Speaker:I use this with our clients.
Speaker:I designed a masterclass at the beginning of 2025 called Roadmap to Success
Speaker:we.
Speaker:Start the year with that.
Speaker:It's a workshop, so this is probably really practical episode.
Speaker:And if you're walking, listen to it.
Speaker:You have to go back to it, I reckon.
Speaker:And so grab a butcher's piece of paper.
Speaker:I love butcher's paper.
Speaker:Who's with me?
Speaker:Love a piece of butcher's paper and text us, especially good
Speaker:stationary, just saying, put it on your kitchen table, and then listen
Speaker:to what I'm about to talk you through.
Speaker:You'll need to.
Speaker:Work out how you can map out your year in a way that feels doable, strategic,
Speaker:and most importantly, exciting.
Speaker:Because if you're like me, you will get bored.
Speaker:And as we've discussed in other episodes, we get bored easily as entrepreneurs.
Speaker:So there's that.
Speaker:But I love planning a fresh year.
Speaker:I love starting with a blank canvas and going.
Speaker:Ooh, what worked really well last year.
Speaker:We take that into this year and what didn't work, we get to ditch it.
Speaker:Yay.
Speaker:Now, before you sit there and roll your eyes at me, ugh.
Speaker:And think, Emma, I've done goal setting before.
Speaker:Sure.
Speaker:You haven't done goal setting with me, so.
Speaker:Let's do this.
Speaker:This is practical, clear and grounded, and what makes businesses
Speaker:actually grow, and more importantly, it helps you stay on track.
Speaker:So here's what we're talking about today.
Speaker:We're talking about setting the vision for your 2026 reviewing your
Speaker:offers and spotting opportunities.
Speaker:We're talking about getting comfortable with numbers.
Speaker:My favorite, mapping out the big projects that will move the needle in your
Speaker:business, and also creating accountability so you actually follow through.
Speaker:This is your step-by-step roadmap.
Speaker:Caveat.
Speaker:If you do this exercise and then put it in the top draw for
Speaker:a year, probably won't work.
Speaker:Although I have to say, we do have a questionnaire that we get
Speaker:everyone to fill out, whether they're a one-on-one client or whether
Speaker:they're a part of thriving women.
Speaker:And it's so fascinating to me.
Speaker:I go back through the results mid-year and then at the end of the year I go
Speaker:back through everyone's, questionnaires just to see what did they wanna get.
Speaker:Done in the year, type of milestones they wanna achieve, et cetera, et cetera.
Speaker:No one else does it, and most of it gets done.
Speaker:There's something about just jotting this down and getting it done.
Speaker:Yeah, so you could put it in the top drawer.
Speaker:You could do it, put it in the top drawer and run the experiment
Speaker:to see if you get it done.
Speaker:I would prefer that you didn't.
Speaker:I would prefer that you put it somewhere, laminate it 'cause I'm a
Speaker:stationary queen, and have it up so that you can see what you're doing.
Speaker:Or better yet, get another big piece of paper with all the calendar months
Speaker:and work out what you've got on the go.
Speaker:Anyway, back to it.
Speaker:We are gonna set the vision.
Speaker:We always start with the vision because without that, you're kind
Speaker:of building blind and success looks different for everyone.
Speaker:For some, it's more revenue.
Speaker:For others, it's more time, flexibility, confidence, freedom,
Speaker:structure, or spaciousness.
Speaker:So you need to ask yourself,
Speaker:What does success look like for me in 2026?
Speaker:not a fluffy journal prompt kind of way, but in a real, what do
Speaker:I want in my business and my life to feel like kind of way?
Speaker:My suggestion as we go through this is that you think about the thing that
Speaker:comes to top of mind to begin with, and then you reflect more deeply.
Speaker:here's some of the questions I ask my clients.
Speaker:How do you want to feel as a business owner?
Speaker:What do you want your days to look like?
Speaker:What personal goals matter as much as business ones?
Speaker:Hint, hint.
Speaker:Health should be on there just saying.
Speaker:What would make 2026 feel like a win?
Speaker:Get clear on those ones.
Speaker:Write those questions down, or listen to them and meditate on them.
Speaker:Right?
Speaker:Then write three to five goals for both life and for business.
Speaker:Clear, specific, actionable, not I wanna be healthier.
Speaker:No, no, no, but try, I wanna walk five days a week.
Speaker:Do you see the difference?
Speaker:One is vague.
Speaker:One is very specific, not I wanna grow my business.
Speaker:try.
Speaker:I wanna increase my revenue by 20%, or I wanna take Fridays
Speaker:off without losing income.
Speaker:Because your vision will set the tone and then the goals give it shape.
Speaker:Most people skip this next part and it's why they get stuck.
Speaker:This is about reviewing your current offers and opportunities, and so
Speaker:before you create anything new in 2026, look at what you already have.
Speaker:Ask yourself
Speaker:What offers or services or products are performing well?
Speaker:Which ones feel heavy or outdated or you've evolved and you just hate them?
Speaker:Where are the gaps in your offer suite?
Speaker:Is your pricing still aligned with your experience?
Speaker:Are you selling to the right people?
Speaker:So many women want to, I hate this word, pivot without fully
Speaker:exhausting what already works.
Speaker:Your current offers, services, and products.
Speaker:They all hold clues.
Speaker:Look at your data.
Speaker:Look at the energy, look at the demand, and be honest.
Speaker:Sometimes the best growth comes not from adding something new in, but
Speaker:from refining what already exists.
Speaker:This is why I don't mess with thriving women.
Speaker:Thriving women as a service is awesome.
Speaker:Do we tweak it around the edges?
Speaker:Do we take some things out, add some things in?
Speaker:Yes, we do.
Speaker:But that one works well already.
Speaker:Don't throw out the baby with the bath water.
Speaker:Why do we even say that?
Speaker:That makes no sense to me.
Speaker:Anyway, we're gonna focus on numbers.
Speaker:Now, this is where people get really scared, but the truth is numbers
Speaker:and understanding your numbers.
Speaker:They give you freedom.
Speaker:They tell you the truth when your emotions get noisy.
Speaker:The number of clients who have rocked up to a one-on-one coaching session with
Speaker:me and gone, oh, I've had a bad month.
Speaker:And then I go, great.
Speaker:Open your zero for me.
Speaker:And they're like, what?
Speaker:Open your zero for me.
Speaker:Let's see how bad this month is.
Speaker:They open their zero and they're like, I've had a really good month.
Speaker:Mm-hmm.
Speaker:You're being led by our emotions right now, not your data.
Speaker:So we want to be led by our data.
Speaker:Yeah.
Speaker:I feel like there are two kind of categories of indicators.
Speaker:Lead indicator and lag indicator.
Speaker:The lead indicator is number of new inquiries that come
Speaker:in, number of proposals, sent events, hosted website traffic.
Speaker:They all kind of predict future success, right?
Speaker:And then these, the lag indicators could be the revenue, could be
Speaker:profit, could be conversion rate.
Speaker:These kind of have showed what has already happened.
Speaker:And of course you need both, right?
Speaker:So here's the thing that I want you to think about.
Speaker:Choose your revenue goal for 2026, high level, and then break it down.
Speaker:You wanna break it down into, quarterly, monthly.
Speaker:I go weekly because I'm a nutter.
Speaker:and so that you've got the revenue goal there.
Speaker:PS if your profit isn't 40% of that, you've got some work to do.
Speaker:So one of the things that everyone talks about is revenue.
Speaker:Now I could make a million dollar business.
Speaker:I could also spend.
Speaker:900,000 on ads, so you know not much to take home.
Speaker:So we really wanna focus on profit, and 40% is the lowest that you would go.
Speaker:Ask yourself,
Speaker:How many clients or sales does that require?
Speaker:What prices support that?
Speaker:And what actions generate those numbers?
Speaker:Numbers actually become less overwhelming when you break
Speaker:them down into weekly behaviors.
Speaker:So there's like running the business business as usual, all your
Speaker:offers and your services and your pricing and all the things, right?
Speaker:But then there's this other thing that happens, which is you kind of have to have
Speaker:some projects that you're working on maybe this year as a year of consolidation.
Speaker:You're just like, not businesses usual, change, nothing.
Speaker:I find that really hard because changing nothing is kind of,
Speaker:probably not where you'd wanna be at.
Speaker:So you probably wanna have a bit of a project plan and your goals
Speaker:tell you what it is that you want.
Speaker:So you need to choose a couple of projects.
Speaker:I, I have a project a quarter.
Speaker:if you've listened to any of the other podcast episodes, you'll
Speaker:know that that probably changes to two projects a quarter.
Speaker:But really shouldn't I have a project a quarter, but for you, just two, three.
Speaker:Three projects in 2026, not 10, not 15.
Speaker:And I'll tell you some examples of what that might look like.
Speaker:So you might have a project of launching a new offer.
Speaker:So launching a new offer means you need to create the offer.
Speaker:You need to stack the offer with value.
Speaker:You need to price the offer.
Speaker:You need to test the offer, you need to write the landing page,
Speaker:and then you need to market it.
Speaker:And then you need to sell it.
Speaker:Okay?
Speaker:So when I say launching a new offer, it's all of those things.
Speaker:One project.
Speaker:Probably can get done in a quarter.
Speaker:You might need to hire a team member.
Speaker:Also.
Speaker:Might take some time.
Speaker:You might need to create a lead magnet funnel.
Speaker:You might need to start the email list that you've been putting
Speaker:off for the last 15 years.
Speaker:Uh, you might need to rebrand your website.
Speaker:You might wanna run an event, which takes time.
Speaker:You might wanna start a podcast.
Speaker:I mean, come on in.
Speaker:It's super fun.
Speaker:Brianna will help you out.
Speaker:It's amazing.
Speaker:And once you have those three top things, break them down into really small steps
Speaker:so you know what you need to do next.
Speaker:For 2026, oh, the thriving women haven't heard this yet.
Speaker:It's brand new.
Speaker:I have created a dashboard which shows all the projects and then
Speaker:you can put all your steps in.
Speaker:It shows all your revenue and your profit and what steps you need to take.
Speaker:Oh, they're gonna love it.
Speaker:Oh, they're gonna love it.
Speaker:Uh, and so we really wanna make sure that we are taking steps in each of
Speaker:the little spaces in order to make sure that your projects get delivered.
Speaker:For me.
Speaker:two weeks ago I decided that I was gonna write a book.
Speaker:Now that was not on the plan and when I told Serena she did
Speaker:these ones, of course you are.
Speaker:'cause she's lovely and supportive.
Speaker:Now that's on top of things.
Speaker:I took nothing out of it.
Speaker:Probably highly wouldn't recommend.
Speaker:Having said that, this book just.
Speaker:I was able to do first 5,000 words very easily, so I know it's something
Speaker:that I am meant to actually share.
Speaker:So you wanna break down the steps.
Speaker:You wanna have your top three, and then you wanna break all the steps, down steps
Speaker:that someone else could take action on.
Speaker:So be clear with what it is that you're doing, because sometimes.
Speaker:We do these things and then we lose clarity.
Speaker:So you've gotta keep going back and getting that clarity every single time.
Speaker:Then I would suggest that you buddy up with someone, someone who's listened to
Speaker:this podcast and done the same thing, probably share your plan, say it out loud.
Speaker:Clarity grows in community, right?
Speaker:If you've got someone to go, how's that project going?
Speaker:Or What happened here?
Speaker:Or blah, blah, blah, blah, blah.
Speaker:Now I say all of this knowing that we have to be flexible and adaptable.
Speaker:So there's that as well, right?
Speaker:But don't just go, I'm flexible and I'm adaptable, and I go with the new moons.
Speaker:That's not going to be a plan that's going to help you with your business No offense
Speaker:to anyone who watches the moon, whatever.
Speaker:okay, number five is accountability and check-ins.
Speaker:This is like part, people forget, you know, you've got this beautiful plan and
Speaker:then it sits untouched in the folder, in the top drawer, et cetera, et cetera.
Speaker:So you need a structure to follow through with it.
Speaker:Here are the simplest ways that I know of.
Speaker:To do that.
Speaker:It's a, a monthly check-in with yourself, so it's in the calendar and
Speaker:then you hold yourself to account.
Speaker:so that has a reminder system in your, in your diary or in
Speaker:your phone, whatever it is.
Speaker:An accountability buddy also helps.
Speaker:A quarterly review is awesome, and a dashboard or a tracker
Speaker:to help you update weekly.
Speaker:This plan is only as good as the rhythm that supports it, right?
Speaker:Because it's so easy to write this stuff out and then.
Speaker:You know, you just think that was so unglamorous and I
Speaker:don't wanna do that anymore.
Speaker:But sticking to the plan is the thing that you need to do.
Speaker:Also, I talk a lot about CEO time, and so I have CEO time every
Speaker:single, week, twice a week actually.
Speaker:And so you could put it into your CEO time.
Speaker:You really wanna commit to reviewing a plan once a month,
Speaker:then everything gets easier.
Speaker:And when I review my plan, I review my plan, but I also review my finances
Speaker:and I do all my other things as well.
Speaker:Before we wrap up, I really wanna ask, get you to sit with three kind of questions.
Speaker:I want you to think about
Speaker:What is one thing that you want to create or change in
Speaker:2026 that feels really aligned?
Speaker:What's the thing?
Speaker:The second question I want you to ask yourself is,
Speaker:What is one habit that would make everything so much easier?
Speaker:Ps, it might be sales, just saying number three.
Speaker:The third question,
Speaker:What support do I need to make it my best year yet?
Speaker:Now, I wanna acknowledge for people that 20, 25 sometimes has felt
Speaker:pretty heavy, but we don't have to have another year like that.
Speaker:Like it's a new year, new you, and all that jazz.
Speaker:But you can actually set yourself up for success in 2026.
Speaker:Designing your year is about clarity, alignment, and action.
Speaker:Not perfection.
Speaker:We do not have to get this thing perfect.
Speaker:You just need a roadmap that helps you move forward with intention
Speaker:rather than hoping for the best.
Speaker:And you get to choose what 20, 26 looks and feels like, and you get to start now.
Speaker:Yay.
Speaker:We love all of that.
Speaker:So if you wanna go deeper with this, we are here.
Speaker:We would love to support you.
Speaker:Obviously Thriving women is closed, but we can do that one-on-one or
Speaker:through some of our other programming.
Speaker:there is a cool service that we offer called A Month of Momentum.
Speaker:It's like a dip your toe in the water with Emma McQueen.
Speaker:People love it.
Speaker:When we do those kind of things, we look at the offers, we look at the numbers,
Speaker:we look at the habits and the goals, and then we design a roadmap that matches
Speaker:the life that you wanna live, not one that you feel pressured to chase.
Speaker:I hope 2026 is the best year yet for you.
Speaker:Bye for now.