Welcome to Close it now, the podcast that's revolutionizing the H Vac and home improvement trades industries.
Speaker AGet ready to dive deep into the world of heating, ventilation and air conditioning.
Speaker AWe're turning up the heat on industry standards and cooling down misconceptions.
Speaker AAnd we're not just talking about fixing vents and adjusting thermostats.
Speaker AIt's about the transformative movement that's reshaping the very foundation of H Vac and home improvement.
Speaker AWe're the driving force, inspiring top performers who crave excellence not only in their professional endeavors, but also in fitness, nutrition, relationships and personal growth, proving that we can indeed have it all.
Speaker AThis is Close it now, where excellence meets excitement.
Speaker ALet's get to work.
Speaker ANow, your host, Sam Wakefield.
Speaker BHey, everybody.
Speaker BOkay, so remember, sales is not about convincing someone to do something they don't want to do.
Speaker BIt's about helping them feel safe enough to do something they already know they should do.
Speaker BSo my question for you today is what would change if you stopped trying to sell and started trying to guide?
Speaker BSo that is what we are going to be talking about today in this episode of Close It Now.
Speaker BSam Wakefield here with welcome back to Drivetime University.
Speaker BI am excited about this episode and I'm happy you're here.
Speaker BWe are into season seven.
Speaker BThis is this if you haven't.
Speaker BIf you've been following along from the beginning, this is.
Speaker BWe're entering year seven of the Close it now podcast, which I am grateful that you all have been along for the ride this amount of time.
Speaker BAnd we've got some really cool stuff today.
Speaker BSo before we get into this episode, I want to do a what's in your cup?
Speaker BSection.
Speaker BWe're going to read a review and I've got a. I decided to start announcing what books I'm reading because if I'm getting value from them, I want to pass that forward to you as well.
Speaker BSo first of all, let's toast this episode together.
Speaker BWhat is in your cup today?
Speaker BWhat's in my cup is green cola.
Speaker BIf you're watching along on YouTube.
Speaker B1 First of all, make sure you like and subscribe.
Speaker BBut I was in the mood for something slightly different than water.
Speaker BI've been on a huge, as you know, a big nutrition and fitness move lately.
Speaker BSo green cola, I found this recent this last year.
Speaker BIt's made with.
Speaker BIt's not like a Diet Coke or a Diet Pepsi or whatever, a diet soda.
Speaker BThose are full of artificial sweeteners, as you know, which will destroy your health.
Speaker BDon't drink them.
Speaker BI don't Care what some fitness guru says, it's awful for you.
Speaker BSo don't drink anything with artificial sweetener.
Speaker BHowever, this is sweetened naturally.
Speaker BZero calories.
Speaker BAnd it's basic, basically like a Coke, a cola version.
Speaker BThere's orange, there's lemon, lime, there's a sprite version.
Speaker BYou know, there's a lemonade, there's a cherry.
Speaker BIt's all really delicious.
Speaker BSo that's what's in my cup today.
Speaker BWhat's in your cup?
Speaker BAre you drinking a latte?
Speaker BYou've got an energy drink.
Speaker BHopefully you're staying hydrated.
Speaker BI don't care.
Speaker BEven if it gets cold.
Speaker BSo many people stop drinking as much water as it cools into the winter.
Speaker BBut that can also be a bad move because we need to stay hydrated year round.
Speaker BSo.
Speaker BSo let's toast this episode together and we'll get to this review.
Speaker B3, 2, 1.
Speaker BAll right, cheers everybody.
Speaker BOkay, so our review today.
Speaker BThis comes from Eric Gonzalez.
Speaker BHe is a local guide on Google it looks like.
Speaker BAnd so let's see.
Speaker BThis is a five star it says Sam and the close it now team.
Speaker BI only want to extend thanks to you.
Speaker BNot only has your podcast shed light on a whole different mindset and customer providing service I was missing out on, but your show has helped me develop in areas of life personal.
Speaker BSo kudos on the future new year.
Speaker BSo this is from a couple weeks ago.
Speaker BIt would have been right at the end of the year, it sounds like.
Speaker BSo thank you for that review, Eric.
Speaker BI appreciate it.
Speaker BEverybody else, if you have gotten value from this show and value from the content, I would love if you left me a review.
Speaker BYou can actually see the Google review link in the show notes of every episode.
Speaker BSo click that.
Speaker BIt'll take you straight to exactly where you need to go to leave a five star review for yourself.
Speaker BOr you can leave a review on Apple podcasts as well.
Speaker BI appreciate it.
Speaker BThank you very much.
Speaker BAnd Eric, if you hear me read your review on an episode and you message me, you, my friend, have earned yourself a free one hour coaching session.
Speaker BSo that is for everyone who leaves me a review.
Speaker BI appreciate it and it's my way of giving back in the way that is the most valuable to you.
Speaker BBecause with the skills that you will pick up even in one single coaching session, I can guarantee you that every single it happens every single time there's a huge aha moment and every time someone's able to go and change their life, change the way that they sell, change their results, something happens and that is a huge improvement.
Speaker BSo conversations are powerful.
Speaker BSo thank you for the reviews everybody.
Speaker BI appreciate it and book book recommendation time.
Speaker BSo I have been reading and I'm right in the middle of it right now.
Speaker BThis is book that there's no audio version right now.
Speaker BI've been bugging Mr. Doug.
Speaker BThis is a book by Doug C. Brown.
Speaker BYou can see the COVID here on YouTube if you're looking at it.
Speaker BBut it's called Win Win Selling.
Speaker BYou can get it on I got mine off of Amazon so you can order it off of Amazon.
Speaker BWin Win Selling.
Speaker BUnlocking your power for profitability by resolving objections.
Speaker BSo is Doug C. Brown sales revenue growth expert.
Speaker BHighly recommend this book.
Speaker BIt is powerful.
Speaker BIt's changing some of the way that I handle objections which is perfect timing because I don't know if you knew this but right now I am in the process of codifying the exact objection handling process that I operate in and that I train.
Speaker BAnd so what's going to happen with this is it's going to become a couple things.
Speaker BSo I would love to hear from you all if one I want to turn this into its own closing trail into its own course.
Speaker BAnd I also am considering hosting a couple times a year hosting a closing only event.
Speaker BNot going over the whole system, just closing.
Speaker BThis will be for intermediate and master's level people who want or anyone who wants to learn how to close business, close the deal.
Speaker BSo message me, you can email me samoseitnow.net you can find me on Facebook.
Speaker BGo join the Facebook group and pop a message in there.
Speaker BI need to know the interest level.
Speaker BThat way I know if I need what amount of time to invest in this in a closers course, a closing only.
Speaker BSo we're skipping the, you know, walk up and you know, it's you know, not booties, it's floor savers, et cetera.
Speaker BWe're focusing strictly on from the moment that the money comes out, how do we present, actually present pricing, how do we present from that point forward right from the minute the money comes out to close the deal.
Speaker BThat's the section we're focused on here.
Speaker BAnd this is the piece that most we get the most requests about.
Speaker BAnd traditionally, you know, I've said, and we all know this, if you consistently have objections come up, that also means you have a broken system.
Speaker BSo you've got to fix your system first.
Speaker BBut this is for the people who and not many trainers train closing in depth for handling objections.
Speaker BAnd so this is what we're going to be doing and I need to know your interest what level of interest do you want or do you have?
Speaker BIf I was to host a Closers camp or a closing only, it'll be fine.
Speaker BIt'll be, you know, definitely is going to be freaking work because this is the hard stuff, but it's also the fun and easy stuff if you treat it properly, which is what we're doing in this episode.
Speaker BWe're gonna, we're gonna get around some mindsets around that.
Speaker BSo reach out to me, let me know if that is something that you would like to hear.
Speaker BSee you do for close it now and I will continue to work on this project.
Speaker BThe other project I'm working on right now is a very beginner's level course for all of you who have never had any from so many people.
Speaker BI've never had any formal sales training.
Speaker BAll I've done is what I hear from the podcast or those types of things.
Speaker BSo I'm working on a beginner's level.
Speaker BLet's get you started and get you closing as fast as possible, as high a rate as possible.
Speaker BNow a top performer.
Speaker BRome wasn't built in a day and neither was a top performer.
Speaker BIt realistically is minimum 18 months to three years to go from zero to being a top performer with very intense deep work weekly to get to that level.
Speaker BMost of us, we didn't have that type of intensive.
Speaker BSo it took us, you know, 6, 7, 8, 10 plus years to get there.
Speaker BSo that is something that I'm building the pieces to solve that.
Speaker BSo I'm working on a beginner's level course as well.
Speaker BAlso something.
Speaker BSo both of these, the closing course and the beginners course, I want to release as one online courses.
Speaker BAnd also I'd like to know if you would like me to do an event.
Speaker BThinking about doing that one a couple times a year.
Speaker BOnce or twice a year as well for a beginner's level.
Speaker BLet's get you started course.
Speaker BSo same same rule applies.
Speaker BEmail me samoseitnow.net, hit me up on Facebook, go to the website.
Speaker BYou can also Message me through CloseItNow.net and get messages to me that way.
Speaker BSo without further ado, let's get into this episode today and yeah, this is going to be a good one.
Speaker BSo the title of this episode is why sales feels hard and what you were never taught about it.
Speaker BAnd so what's going on?
Speaker BBasically what we're doing is, you know, we're, we're most listeners, all of you out there, you know, you're.
Speaker BIf you're thinking I'M bad at cells.
Speaker BI don't have the right personality.
Speaker BI hate feeling pushy.
Speaker BWhat's happening is you've got to separate yourself from the problem.
Speaker BAnd so sales doesn't have to.
Speaker BIt doesn't feel hard because you're broken.
Speaker BIt doesn't feel hard.
Speaker BIt feels hard because the definition, definition you were given is wrong.
Speaker BAnd so it feels hard when we're trying to override our instincts instead of using them.
Speaker BAnd so what happens is most people feel tension.
Speaker BYou know, we feel tension for a lot of different reasons.
Speaker BAnd let me get back to my.
Speaker BI lost my spot in my notes.
Speaker BI made a bunch of notes on this one, so y' all hang tight with me here.
Speaker BIn a second.
Speaker BThere we go.
Speaker BYou know, it feels hard when we're trying to override our natural instincts.
Speaker BSo many people say, oh, I'm not the right personality for sales, those types of things.
Speaker BAnd so what happens is, most good people, we feel tension when we're pushing.
Speaker BWe feel resistance when interrupting.
Speaker BIt feels awkward when we're trying to rush decisions.
Speaker BIt's not a flaw.
Speaker BIt's emotional intelligence.
Speaker BYour emotional intelligence starts to sound the alarm.
Speaker BIt's like, hang on, something's wrong here.
Speaker BThis feels wrong.
Speaker BThis feels great.
Speaker BGross.
Speaker BSo, you know, instead of, you know, and from so many, so many times, your manager, your or whoever it is says, you need to be tougher.
Speaker BYou got to have more backbone.
Speaker BYou've got to all of these things.
Speaker BYou've got to, like, dive deeper, stay in the batter's box longer.
Speaker BYou've got to develop that.
Speaker BThe intestinal fortitude, the grit to stay in there.
Speaker BBut basically, you just need a better map.
Speaker BYou need to learn just better language.
Speaker BAnd so fixing your mindset around this will help you so much.
Speaker BBecause I've been in that place, I've tried to.
Speaker BI've learned the different.
Speaker BYou know, I've taken trainings from all of the different trainers that are out there, and there's some of them that I've taken some gold nuggets from.
Speaker BAnd some of them, it just.
Speaker BI tried to force myself into their model, and it felt gross and it felt wrong, and it felt like I was slimy and I hated it.
Speaker BSo.
Speaker BBut over time, I understood it's not.
Speaker BIf that's what it feels like, then you need a better map.
Speaker BSo, you know, historically, cells has, you know, here's the lie about cells.
Speaker BYou know, why this lie exists?
Speaker BCells has been taught historically by loud personalities.
Speaker BHigh pressure in, you know, in high pressure industries, high pressure people short Term incentive structures, which means the loudest voices have always shaped the narrative around what sales is and what it should be.
Speaker BSo sales got framed as what?
Speaker BWe know this, right?
Speaker BOvercoming objections, handling resistance, and getting past people.
Speaker BYou got to close the deal.
Speaker BAbc always be closing coffees for closers.
Speaker BWhile there's some tongue in cheek fun in that this language alone tells you something is off, right?
Speaker BSo this breaks basically what happens though this will break good people.
Speaker BAnd this is why sales get such a horrible reputation, because it's just forceful so many times more times than it's not.
Speaker BAnd you can see this in the caricatures of people who are the famous sales trainers that have huge personalities.
Speaker BThey have huge sales training industries and huge muscles and all these things.
Speaker BBut to most of us it just feels gross, it feels slimy.
Speaker BSo, you know, convincing something, someone to do something is usually what we feel like sales is.
Speaker BBut inside, if you've ever been that person that your nervous system goes, man, that's just manipulation.
Speaker BOh, this is the part that I don't like about it.
Speaker BThat's what we're tackling today.
Speaker BBecause ethical people, subconsciously, if you're forced into that role, if forced into that model and into that mold so many times subconsciously, we'll just self sabotage.
Speaker BWe avoid asking the questions, we'll rush explanations, we'll apologize for price talk too much to reduce tension, not because we're weak, but because we're trying to stay aligned with who we are.
Speaker BAnd so here's the reframe for you.
Speaker BSo if sales feels hard, it's often because you're trying to wear someone else's personality instead of learning a process that fits your personality.
Speaker BI'm going to say that again.
Speaker BIf it feels hard, it's because we're trying to put on someone else's clothes.
Speaker BWe're trying to wear someone else's personality, follow someone else's model, someone else, instead of learning a process that fits us, putting on clothes that are made for us.
Speaker BAnd that's the difference.
Speaker BAnd so aggressive salespeople, aggressive reps, a lot of times they'll win early.
Speaker BBut what's going to happen is they burn through trust, they create cancellations, they're training their clients to fight back.
Speaker BHow many of you work for a company?
Speaker BWhen you go, every single time you go in a house, the homeowners say, man, we love you guys.
Speaker BDamn.
Speaker BEvery time you're here, it's like you're trying to sell me something.
Speaker BThat means that the culture has been done wrong and forceful for Too long.
Speaker BAnd you gotta retrain your clients because a huge part of sales is training your clients how to buy from you.
Speaker BSo when we're calm and curious, what happens is we'll win slower, but we build certainty, we create long term clients and it increases referrals because sales rewards alignment, not aggression.
Speaker BSo here's why traditional sales training fails.
Speaker BBecause what most of the time, what training optimizes for is speed, uniformity and measurability.
Speaker BWhich sounds good, but humans don't buy spreadsheets.
Speaker BThis is exactly why, and you can see this all across all of home services right now.
Speaker BThis is exactly why the private equity owned companies are, are dropping like flies, they're shrinking in size, they're failing as fast as they're buying them up.
Speaker BBecause all of a sudden the company's being run by the spreadsheet.
Speaker BAnd not according to humans.
Speaker BSo training starts, of course, it starts with scripts, it starts with rebuttals, starts with closes, price anchoring, and that's how they always start.
Speaker BBut the reason this is wrong is because we do that before we understand who we're talking to, before we understand why the person called.
Speaker BWe do that before we understand what problem actually matters.
Speaker BAnd so this is why this creates anxiety.
Speaker BBecause when you're handed a script without context, you don't know when to use it, you don't know why it works, you don't know when to abandon it.
Speaker BAnd speaking of abandoning, I know so many people that I've talked to or that I've coached, or that I've just had conversations with that feel so forced to stick to the script, stick to the system because the company wants them to do it, that it's like shoving that square peg in the round hole all the time and it's not going to fit.
Speaker BAnd so what happens is our brain starts to split.
Speaker BOur brain starts to half listen to the homeowner, but then what's the other half thinking?
Speaker BWhat comes next?
Speaker BI've got to get it right.
Speaker BAnd especially now that we've got tools like the AI recording software, Rilla and Siro, and the different ones that are out there.
Speaker BBecause now you feel mic, a lot of times will feel micromanaged.
Speaker BThose can be a great tool or they can also be a weapon.
Speaker BIt depends on how they're being used.
Speaker BAnd from experience, I know that a lot of companies are using them as a weapon instead of a tool to help train, coach, guide and lead and grow people.
Speaker BThey're using them as a micromanagement tool.
Speaker BSo talk about kill morale.
Speaker BAnd kill our motivation.
Speaker BAnd so all of this is going on at the same time.
Speaker BBut that's why so many people sound robotic or scattered.
Speaker BIt's not lack of effort.
Speaker BWe're trying hard.
Speaker BRaise your hand if this resonates with you.
Speaker BIf you feel like you're stuck in this cycle.
Speaker BBasically it's cognitive overload.
Speaker BThere's too much going on that's not congruent, it's not resonating, it's not lining up with who you are as a person.
Speaker BBecause when I, when I, when I train people, when I coach people, I always say, I'm like, I'm not asking you to be someone you're not.
Speaker BI'm just asking you to be the best version of yourself.
Speaker BBe you times 10.
Speaker BThat's it.
Speaker BJust constantly be working on improving yourself to be the very, to show up as the very best version of who you are, not to be someone you're not.
Speaker BSo, you know, most people don't struggle because they don't.
Speaker BIn sales, people don't struggle because they don't know what to say.
Speaker BThey struggle because they don't know what to listen for.
Speaker BAnd this is a huge piece.
Speaker BIt's a big turn that will make all the difference for you.
Speaker BBecause in those trainings, the pieces that are skipped so often are human psychology, decision safety, emotional pacing.
Speaker BAnd we just jump straight to the finish line.
Speaker BWe jump straight to the close, we skip all of that.
Speaker BSo let's turn the corner.
Speaker BLet's talk about what sales actually is and is this some value to you guys, to gentlemen and ladies in your drive time university?
Speaker BIs this making sense?
Speaker BThis is my check in moment.
Speaker BI'm going to take a quick sip here of my green color.
Speaker BOkay, so let's turn the corner.
Speaker BWhat is sales?
Speaker BWhat it actually is.
Speaker BWe're going to redefine the role here.
Speaker BYou are not a persuader, you are not a closer.
Speaker BYou're not a talker.
Speaker BYou are a guide through uncertainty.
Speaker BSo you know, every homeowner already knows something isn't right.
Speaker BA decision is coming and doing nothing has a cost.
Speaker BI don't care what industry you're in.
Speaker BIf it's a track, plumbing, electrical, garage door, solar, roofing, bathroom remodel, kitchen remodel, siding, whatever it is.
Speaker BIf you're in irrigation, it doesn't matter.
Speaker BWhen the homeowner calls, they know something isn't right, something's broken or there's something I want to improve.
Speaker BSomething's not right.
Speaker BThere's a decision coming.
Speaker BI'm going to have to Make a decision here.
Speaker BThey know this.
Speaker BThis is not a surprise.
Speaker BYou asking for the business is not a surprise.
Speaker BThey know they have to make a decision.
Speaker BAnd they also know that doing nothing has a cost to it.
Speaker BThe cost is keeping the.
Speaker BSomething isn't right.
Speaker BKeeping the problem.
Speaker BThe cost is choosing to do something to either keep what they have to improve what they have on a mediocre level, or to do it the right way.
Speaker BBut they know that there's.
Speaker BDoing nothing has a cost.
Speaker BAnd so what they don't know, and this is the important part, they don't know us.
Speaker BWhat matters most, what to prioritize and what path is the safest.
Speaker BAnd that's your job, to show up and provide that prioritization.
Speaker BWhat to prioritize, what matters most and which path is going to be the safest for your homeowners.
Speaker BAnd so this is really the heart of it, because sales is the act of creating clarity.
Speaker BSales is reducing overwhelm.
Speaker BSales is giving structure to uncertainty.
Speaker BSo when someone resists, it's rarely, I don't want this.
Speaker BUsually it's, I don't feel safe deciding yet.
Speaker BBecause everyone you see is going to do something at some point when they feel safe, when they feel safe enough to make a buying decision.
Speaker BAnd so it's very rare.
Speaker BAnd this is why, when you, you know, in your unsold proposals, why I'm such an advocate for calling back every single unsold proposal, because most of you don't realize, we think that when they don't go with us, they went with somebody else.
Speaker BBut the statistics are out there.
Speaker BOnly about 30% of people who don't go with you did anything.
Speaker BSo what that means is about 70% of people who didn't buy from you, they ended up not doing anything at all because they got into decision overload.
Speaker BSo they just pumped the brakes and hold the phone and they didn't do anything.
Speaker BAnd that can look like a lot of different things depending on your industry.
Speaker BIn H vac that could be, you know, by not doing anything, well, let's just drop some money and repair it again instead of doing the replacement like we know we probably should.
Speaker BBut I don't want to go.
Speaker BI'm so overwhelmed.
Speaker BI don't want to go through the process again.
Speaker BThat could look like if something's moderately functional in whatever your industry is, it could look like, you know, the small repair.
Speaker BOr it could look like, hey, just, well, it's working.
Speaker BLet's let it ride.
Speaker BEven though it annoys the piss out of me, it Annoys me to no end.
Speaker BBut I would rather deal with the annoyance than have to go through this overwhelming decision process again.
Speaker BBecause no one showed up and created a safe, comfortable space to be able to make a buying decision and led me to the right solution.
Speaker BLed me to the right answer.
Speaker BSo sells isn't what it is.
Speaker BThis is what it isn't.
Speaker BIt isn't about convincing someone to do something they don't want to do.
Speaker BIt's about helping them feel safe enough to do something they already know they should do.
Speaker BSales isn't about convincing someone to do something they don't want to do.
Speaker BIt's about helping them feel safe enough to do something they already know they should do.
Speaker BSo, and once safety starts to show up in this decision, price becomes information.
Speaker BIt just becomes the natural next step.
Speaker BIt doesn't become a big halting moment like it feels like right now to you.
Speaker BIt just becomes, oh, that's what it is.
Speaker BOkay, great.
Speaker BIt's information that I have to have to be able to make this decision.
Speaker BBut it's no longer a blocker in the process.
Speaker BTime becomes flexible.
Speaker BI mean, how many times.
Speaker BIf you've done your process right and you've earned time.
Speaker BHow many times, and raise your hand if you're driving down the road, Keep your hands on the wheel.
Speaker BBut how many times have you gone into a home and the homeowner's like, I got 30 minutes, and that's it.
Speaker B30 minutes comes and goes, and they're like, oh, well, I've got a little more time.
Speaker BI've got a little more time.
Speaker BYou're earning the right to be there.
Speaker BThey give you the tight window because they don't know what to expect.
Speaker BAnd they feel like you're probably just going to be like everybody else that comes in and writes a number on the back of a business card and drops it and says, okay, call me when you're ready.
Speaker BBut that's it.
Speaker BSo time becomes flexible because you've earned the extra time.
Speaker BObjections will magically turn into just questions.
Speaker BInstead of have feeling the tension and feeling the resistance, they reframe them as more of a question.
Speaker BMore of like, oh, so I was wondering about, I'm curious about.
Speaker BInstead of, oh, so if this.
Speaker BI don't know if we can make a decision until we saw.
Speaker BUntil this question's answered.
Speaker BInstead of, you know, framing it more as the objection.
Speaker BLike, well, listen, I don't know that we can decide here today.
Speaker BWe're going to have to think about it.
Speaker BWe, you know, and then we have to dig and dig and dig to get the objection out.
Speaker BNo, the objections just come up, but it sounds like a question.
Speaker BAnd so when you, when you can lead the conversation in, in that certainty, in that safe space and create that, that zone for them to feel comfortable, now they're comfortable also being vulnerable enough to ask you questions instead of framing them as objections and blockers.
Speaker BSo here's the real skill that you were never taught in most trainings.
Speaker BThis is, you know, first of all, why this was never taught.
Speaker BBecause one, it's harder to teach.
Speaker BIf you've listened to many of the Close it now podcast.
Speaker BYou know, I like to tackle the hard subjects that nobody else is talking about because they're the things that matter.
Speaker BThese are the little things that make that will move your needle the most.
Speaker BOne, it's harder to teach.
Speaker BTwo, it requires patience.
Speaker BIn sales, most people look for a magic bullet.
Speaker BThere is no magic bullet.
Speaker BTop performer is not made overnight.
Speaker BIt does not happen.
Speaker BIt takes so much freaking work, but it's worth it.
Speaker BThe third thing is because it can't be memorized.
Speaker BYou just can't memorize the skill.
Speaker BBut here's the thing, it is the multiplier.
Speaker BIt's not just addition.
Speaker BWe're talking about multiplication here.
Speaker BSo every one of these steps matter.
Speaker BSo I'm going to walk you through a five part framework, just a little bit different way to think about your sales appointment and the sales process.
Speaker BSo number one is creating safety.
Speaker BThis is your tone, this is the pacing, this is your posture, your curiosity.
Speaker BIt's everything.
Speaker BCreating.
Speaker BIf you haven't listened to the creating a container series that I did a while back, go back and listen to the container series because it was all about this.
Speaker BSo tone, pacing, posture, curiosity.
Speaker BIt's creating a safe environment for them to make feel comfortable making that buying decision.
Speaker BNumber two is asking questions that matter.
Speaker BNot surface level, not checklist questions, actual meaning questions, meaningful questions to get that not just the what's wrong out of them, but also questions of why is this important to you?
Speaker BQuestions and then digging into the layers to understand how deep does that well go.
Speaker BHow motivated are you to solve this problem that you say is an is a is a problem for you?
Speaker BNumber three, listening without rushing, letting silence work for you.
Speaker BYou have to know when to shut the heck up and listen.
Speaker BYou have two ears and one mouth.
Speaker BWe're supposed to use them in that proportion.
Speaker B2 to 1, 2 to 1 ratio.
Speaker BAsk a question and listen and then listen more and listen more and listen more.
Speaker BSo listening without rushing this Is one of the number one things I hear from people is, man, I just feel like I'm going so fast through it.
Speaker BI feel like.
Speaker BAnd it's probably one of the things I say most anytime I do a training, anytime I'm on site, anytime I do a one on one session or virtual session, every single time there's roleplay, one of the what you'll hear me say the most is, okay, that was good, but slow down.
Speaker BYou gotta slow down.
Speaker BYou've got to slow down.
Speaker BIt's going too fast.
Speaker BSo listening without rushing, number four is reflecting back.
Speaker BThis is a piece that most people aren't trained.
Speaker BOkay, so here's what I'm hearing from you.
Speaker BOkay, If I heard you correctly, this is what I heard.
Speaker BSo if what I'm hearing today is those types and then repeating back, reflecting back what you heard, sometimes in their words, sometimes in your own words, that's a whole training in itself, depending on what it is.
Speaker BBut reflecting back and then number five is making a recommendation.
Speaker BThat's confidence without force.
Speaker BSo real quick, the steps again, creating safety, asking questions that matter.
Speaker BListening without rushing, reflecting back and making a recommendation.
Speaker BSo here's what happens though, when you skip the first four steps.
Speaker BThis is why the recommendation feels like pressure.
Speaker BEven when it's correct, even when it's the correct recommendation, it feels like pressure.
Speaker BIf you skipped the first four steps.
Speaker BThis is why when you just go in and okay, what's wrong?
Speaker BI diagnosed your problem.
Speaker BHere's how to fix it.
Speaker BWow.
Speaker BPeople feel forced that way because you skip steps one through four.
Speaker BSo here's why sales gets easier when you stop trying to close.
Speaker BSo let's talk about this.
Speaker BClosing is not the goal.
Speaker BYou have to know this.
Speaker BWe have to understand.
Speaker BClosing is not the goal.
Speaker BDecision making is.
Speaker BIt's a decision.
Speaker BYou are officially now a decision collector.
Speaker BYou're not.
Speaker BYes, absolutely.
Speaker BYou can call yourself a closer, however, realistically, you're a decision collector.
Speaker BDecision making is the goal.
Speaker BAnd so pressure.
Speaker BLet's talk about the pressure loop for a minute.
Speaker BPressure comes from fear.
Speaker BFear comes from unclear value.
Speaker BAnd unclear value comes from having a shallow understanding of what's going on and what their concerns are.
Speaker BSo when you slow down, the homeowner will speed up internally.
Speaker BSo what happens there is certainty starts to build and decisions start to feel obvious because we're going slower.
Speaker BNo one feels rushed at that point.
Speaker BAnd so when you stop trying to close, you stop fighting the process and the process starts working for you, which is.
Speaker BIt's a.
Speaker BSeems like a small shift.
Speaker BBut this is the biggest shift that you have to understand to stop feel like feeling like it's just pressure and tension the whole time.
Speaker BSo let's land this plane, let's bring it home.
Speaker BIf sales feels hard, it doesn't mean you're bad at sales.
Speaker BIt usually means you care.
Speaker BSo caring without structure really starts to feel heavy.
Speaker BCaring with structure, then you start to feel powerful.
Speaker BSo you don't need to become aggressive, you need to become clear in your communication.
Speaker BSo that is the episode for today.
Speaker BIf you got some value out of that again, go leave me a review.
Speaker BI'd love a five star review.
Speaker BThat would be awesome.
Speaker BI appreciate it.
Speaker BAnd yeah, so you know, if this episode finally put into words something you felt for a long time, you're in the right place.
Speaker BShare this with someone who hates sales but cares about people and subscribe.
Speaker BSubscribe to the podcast because in the next episode we're going to be talking about why people hate selling.
Speaker BWhy the people who hate selling are often the ones that are best at it.
Speaker BSo if you hate and so if you hate selling, you're probably doing it wrong and that might actually be your superpower.
Speaker BSo that is the next episode.
Speaker BSo again, if you want to know more about my one on one coach with you, if you want to know more about training for your company on site, the other thing that I'm doing when I'm really shifting a lot of direction into is working with a company on an enterprise level.
Speaker BWhat is helping you take your entire company and optimize your entire process to optimize your revenue, increase your bottom line, increase your gross margin, increase your net margin.
Speaker BYou don't even have to grow the company to make way more money.
Speaker BOf course, growing the company and scaling is what I'm is my zone of genius.
Speaker BSo if you are that owner that wants to have a conversation, you've been considering maybe bringing in investors or all these things, let's have a conversation because I don't want equity in your company.
Speaker BI just want to see you win and grow.
Speaker BAnd we do this together in a way that's a win, win, win for everyone.
Speaker BSo reach out to me.
Speaker BWe can have a conversation and learn more about how I can help you optimize every single department in your company, create the systems that you know you need, help you get out of the overwhelm cycle where it just feels like you're drowning and constantly beating your head against the wall and you can't get seems like you can't get past this one upper limit where you keep bumping up against it.
Speaker BIf it's 17 million, if it's 3 million, if it's 2 million, if it's a 1 million, if it's 10 million, whatever it is, I can help you get past it.
Speaker BBecause that's my zone of genius, is helping recognize every single one of those aspects and instantly be able to move the needle to get you past it.
Speaker BIt's a journey.
Speaker BIt's going to take some work, but it's worth it when you get there and when you realize, holy moly, this is supposed to be fun.
Speaker BIt's not supposed to be stressful.
Speaker BLet's have a conversation again.
Speaker BSam closeitnow.net or find me on Facebook.
Speaker BYou can message me there.
Speaker BYou can hit me on Instagram.
Speaker BThe real Close it now.
Speaker BThe real Close it now.
Speaker BAnd I'm on LinkedIn too.
Speaker BI don't know if you're all, if any of you are on LinkedIn, but I am also on LinkedIn, so I'm everywhere.
Speaker BJust search Close It Now.
Speaker BYou'll find it.
Speaker BThe better that you understand how to help guide people and lead them to the right decision and become that decision collector.
Speaker BThat's how you're able to become someone worth buying.
Speaker AYou've been listening to the Close It Now.
Speaker AOur passion is to dive headfirst into the transformative movement that's reshaping the very foundation of H Vac and home improvement and at the same time, covering fitness, nutrition, relationships and personal growth, proving that we can indeed have it all.
Speaker AWe hope you've enjoyed the show.
Speaker AIf you did, make sure to like, rate and review.
Speaker AWe'll be back soon, but in the meantime, find the website@closeitnow.net find us on Instagram at thereal.
Speaker AClose it Now.
Speaker AAnd on Facebook at Close it Now.
Speaker ASee you next time.