My goodness, you guys, this is amazing. So first of all shout out to, on car, on our team who figured this out, this is unbelievable. This is only the second time I'm doing this by the way. So you're gonna watch me Bumble through this, but in the top menu here, go to reports. And when you're in reports, you're gonna say custom and then custom, you're gonna say table. And then for rose, you're gonna select level of detail, choose campaign and choose landing page. Once you have those and you're gonna come down to your column so with a column you can select whatever you want from metrics perspective, but what I'm gonna select is conversions, and then we'll do conversions cost for conversions, and then where's just conversion value over cost. Here we go. Conversion value over cost. Now this is dangerous to do. This is dangerous to do for so many reasons. But we can see performance on a landing page basis. which means this is gonna help with the exclusions. It's like, oh gosh, well, some landing pages outperforming others. And if we're using final URL expansion, then we can start to determine which is actually really interesting. I've got six conversions on my, create your customer avatar page. I never would've thought that in a billion years, that that would be a page that's actually driving. And these are obviously lead magnet downloads or I, I guess, I don't know. I should be, I'm sure there's a way to filter by conversion type. Is it. I don't know. I'd have to go figure that out. Somebody who knows reporting. Tell me I guess I'm not gonna be able to segment, that'd be asking for too much. That's asking for too much. That's okay. But if I had conversion values added, this is my fault. I got my face, but y'all look at this. Look at this. This is unreal. I didn't think we had this data. As a matter of fact, Google has told us we don't get this data. It's like, they don't even know it's here. Look at that page. What is Google ads? Of course our homepage UTM parameter. This is so cool. So cool. And I had no idea that this existed and this reporting feature, by the way, like, I don't know why Google slept. letting us know everything that we could do instead of here. It's very clear to me, incidentally. I mean our advanced Google reps have told us, oh no, you're, we're not getting landing page day yet. That's coming. And then here we are with landing page data based off of something that UNC car found. Where did you find this UNC car? Was this in Twitter? I don't know whoever we stole this from. Sorry. I'm not attributing you. I don't have your name. I just have on car screenshot, I'll try to find the attribution and put it in the description of the video because this is stolen from somebody else. but y'all, it's so cool. It's also, it's a dangerous thing so be careful when you're trying to control the machine, because remember just because you have the page that somebody converted on doesn't mean that other pages weren't involved in the conversion sequence, the sequence of events that led to a conversion you might have. And actually that's a really good point. Hold on. Let's take a look at this, for instance. The about us page. I might say like, oh my, about page, not converting at all. Of course, I'm gonna exclude that testimonials page. Same thing. Of course, I'm gonna exclude that. Well, maybe that's not where they convert, but maybe that was the page they saw before they chose to convert. Right. Case study, same thing. Look at this. Actually, that's a really good point. I know my about us page is my second most traffic page. People wanna see mission, vision values, testimonial. So important for the sales process case studies so important for the sales process, zero conversions. Well, of course that's not where people go to convert. That's where they go to learn. So be careful with this information because you don't wanna stop your top of the funnel acquisition. You don't wanna stop people from engaging in ways that are important. still important data. But you just wanna be careful with the extrapolation of this data because it could, it could end up hurting you, but it's really cool that we're able to see this. I don't know how much we're gonna dig into this on a per client basis, because it's, it's so heavily dependent on so many things in so many factors, this isn't data that I would look at week over week, or even necessarily month over month. This is data that I'd look at like quarter over quarter and then be really careful about what decisions I would make. I'd caution you against making Google ad. Optimizations offer this data instead, I'd use this for like content creation. This is maybe more business decision data than it is agency data. But it's still cool. Super cool. So. Happy to have brought this one to you.