G'day everyone in YouTube land, Glenn from Solutions 8 and here I am with, Dan Nickis, our Facebook Cloveo expert. this is, another video in our continuing episodes of strategies using the new strategies that we've got with Facebook and Cloveo. Dan's going to do a bit of a deep dive into Klaviyo. we have spoken about Facebook. This is going to be a particular strategy that we'll be utilizing for our clients. My understanding, Dan, is we've got At this early stage of the process is about five solutions, these strategies are all going to be implemented with these campaigns and these accounts. Dan's going to talk us through a strategy in particular that he uses for Klaviyo, where he has the importance of pop ups. How it captures the information and how we can funnel those people, depending on what, options they place in the pop up. this is speaking with you previously, Dan, this is a really powerful tool inside. this really allows you deliver hyper segmented conversations and information to people, depending on what they put in this form. Yeah. 100%. we all know the importance of generating new leads. We can't just keep going back to the same people over and over again for years and then you need to generate new leads. And a real effective way to do that is pop up. So either love them or hate them. Some people call them sign up forms, newsletter captures. Fundamentally, whether you like them or not, they work. Now, on average, we see about a 5 percent conversion rate. So for every 100 people that come to your website, about 5 people sign up for it. That's an industry standard, in the middle of the road. Conversion, right? For a pop you get a thousand people, you're getting 50 new leads. we want to qualify them a little bit better. So instead of what everyone else does and they'll put up a pop up that says here's 10 percent off or here's free shipping or Do you want to find out about our latest releases? Sign up here. And then we just lump them all together. with a lot of brands, and my brand as well, I do this as well with Gearbunch, is that if a brand has a wide range of products, or it has products that solve specific solutions, like numerous different products that solve very different solutions, that provide solutions to different problems, sorry, or they satisfy different wants and needs, you need to segment them. Now, we want to segment them from the start. As soon as they come in, we want them to be receiving the most relevant information that we can get in front of them. It's that right message, right person, right place, right time. because if we do that, they're more likely to be engaged with us, open the emails, click on the emails, sends good signals back to our email service providers. But not only that, the end user is getting information that they want. It's not irrelevant to them. So this is a client we manage who have products that help relieve pain. But fundamentally, this is their pop up. So we're in the back end of their account. This is their pop up. people come here with very specific problems that they have in relation to their health. The three most common collections that they have are people that have back pain, foot and leg, so lower limb pain, and hand pain, or others. when you look at their products, you can broadly divide them up into back, foot and leg, hand, or other pain relief products. Some are a bit more holistic, some are a bit more general. for not more common pain problems. So we want to know from the start exactly what it is that they've that's bought them to this client's website for. We want to know what content is delivered to them so that they're getting relevant information about the products that are on offer. So what we do is we have these radio buttons that we've added in here. When someone clicks on it, selects back and then clicks on. Yes, I want 10 percent off. So it's just a generic offer. It's nothing. out of the ordinary. They click on that. They go through to it. We add a custom tag to them. They get a custom property attached to their profile. Then what we do is instead of them going into a flow and let's say they nominate, they have back pain, they go into a flow that then talks about products that relieve hand pain. It's quite possible someone might have both, but generally they're looking to solve one particular problem when they come to the website. A hand relief Hand pain relief product is not relevant to the person with back pain, usually. We split up the automated flow. So when someone's added to the newsletter, which means they're filling that sign up form, we have a conditional split. I pain in contained hand. Yes, then they'll go down the channel here that addresses all of the products. Or talks to all of the products that relieve hand pain. If the answer is no, we'll then ask another question of the conditional split. Does the pain contain foot and leg? Yes, same deal. They'll go down the foot and leg pain channel. it'll then ask the conditional split question. You get the idea. eventually, we've got four specific channels where we can go to others. And they're fairly deep. We have about five emails in each, but instead of having five generic emails, we've got five specific emails for each of those pain types. Another example of where this is useful is another client we have that has pet products. Their pet products are divided up into dog and cat. They parrots, any of those sort of things. It's dog and cats. So we ask them, I have dog, cat or both because people can have both. Again, same deal. Once they click on here and they submit their details, they then have custom property attached to them. We then talk to them. Do you have a dog? Yes. No. All right. You get in here. Or do you have both? You'll get a combination of cat and dog products in here. You'll get cat only down this channel, dog only down this channel. This is then really relevant when we have new products coming out. And this is the same in all of these cases. But let's say we've got a new trending dog product that's come out. If a person's indicated to us that they don't have a dog, they only have a cat. the chances that they're being interested in it are pretty slim because they've already told us they don't have a dog. They've only got a cat. They don't have both. We would segment and only send that new dog related product to the people that said, I've got a dog or I've got both. If we send it to the cat people, there is a high chance that they will not be interested. In fact, they could mark us as spam or they can unsubscribe, which is not what we want because we have other good information that we can send to them on the subject or the pet that they've already told us that they have. Same applies for pain. The other way to do this as well is we take it a step back and we use quizzes on my website to generate leads by helping people navigate through our range of products. fundamentally we have a big range of products. We've got lots of different leggings or bottoms that we've got. We can sell. We've got sports bras. We've got new arrivals. And then we just have a range of different, sometimes crazy. Sometimes I can't believe we sell them designs on there, but they do sell. so how do we get people to navigate around? They come to the home page and they're just confused. there's different like we can put a lot of information on each page, but fundamentally we can't address 3000 product types on a page. It's just not possible. So we have a quiz and when they click on the quiz will come through. Who are the leggings for? Women. Custom property added. What size do you normally wear? Adult sizes or plus sizes? Adult size. Custom tag added. Running or cardio, yoga, pilates, strength training, a bit of everything. Let's go with running or cardio. Do you like plain, fun and exciting or all of them? We'll go fun and exciting. Every time they click on one of these, a custom property is being tagged onto them and that information is passing through to Cladio. I want to have a look at the floral designs. That's what interests me. I might pick. Skulls as well. I want to pick more than one. And what length am I looking for? Long, mid calf or short? I'm going to go long. And do I want pockets? I don't need them. Enter in your email and guess what happens? We segment you, we then put you into the flows, we talk about here's your results. It's going to show me some results on the page, but it like personalized for me. So we've got some skulls. We've got some floral based stuff. We can look at it there, or we can start again. We can add them all to the cart. That's great on the website. But what's happening in the back end is they're also being added to the website. Different segments and at different channels within the flow based on what they've told us that they wanted. If they're only interested in plus size, they're not going to be shown and probably feel pretty shitty about themselves. an extra small product that's only available an extra small. I don't want to convince them this is the product that they want because I don't have it in that size. Conversely, if I've got a man coming in because we sell men's leggings, I'm not going to show them women's leggings at the same, it just is not what they're looking for. So it's all about relevancy, that right product at the right time to the right person. And that's the way that we work it. and from all my understanding is that clients that you're currently building out the solutions. You're doing something very similar to this. You're doing hyper segmentation depending on, like with your pop ups. I don't know if you haven't done a quiz yet, but I'm presuming that eventually you get down that track. yeah, so because it's only a new service with, solutions, I everyone that we've had is either in the build out stage or even their first month. We only really kicked this off at the beginning of the year. So they're either in that build out, which takes us, two to four weeks to do, depending on the city of the build out. And now we're just moving into that next stage. And as we move along, that's when we start layering and all these extras. So just to clarify that too, when you first take on a client, it takes you between two and four weeks to build everything out because it's very involved. So at a minimum, we'll create seven flows. And what you can see is that each of those flows has between 5 to 7 emails in it. So we're looking at anywhere from 35 to 50 emails that have to get built out to go into these flows. These aren't just flows where we're like, Oh, hey, come back to your cart. You left something in it. Here's one email to remind you. They're all brand centric too. They're all relevant to the brand. Yeah, Their tone of voice, their fonts. Their brand colors, their brand logos. we don't just talk about, Hey, come back. You left something in the car. It is a discount. that is boring. That's not the motivator for every person. That's not the reason why every person hasn't bought. It might not be, I want to save myself 10 percent or I want to get 10 off or I want free shipping. Yeah, sure. They motivate some people, but not everyone. It might be, they just don't know enough about the brand. We haven't generated enough credit, enough trust with them. So we'll talk about unique selling propositions about. The products that we have. Why is this better than other products that are out there? We'll talk about the background of the brand. We'll talk about payment options. We'll talk about social proof. We'll show you all the reviews we have. We'll tell you how long we've been in business for. We'll have backgrounds about, Oh, here's our production facility. Here's us. Sending something out is another happy customer. So all those things that create touch points that are different motivators for people at different stages of that buyer's and creates trust as well. especially if you have just only had that one touch point with someone and they've landed on your page and they're like, you know what? I will fill in this because I need to find some products to help with my back pain. It might be the first time they've ever been to your website. Now, the chances of them converting on a product that might be, let's say 200 on a first touch point are pretty slim. They're going to have around. They're going to find a few things out about you. They want to know how many reviews you got. what's your warranty? What's your guarantee with this product? where do you ship to? How long is shipping take? Yeah, where are you guys based? Are you an Australian based company? Are you US? Are you Canada? Are you Europe? All these different things that people consider before they actually get their credit card out and give you their details. That's what we address during the flows. It's not just a matter of, Hey, you forgot this? Come back and buy it. We'll give you a discount. Yep. Education. Education and building up the brand awareness and trust. Do that with all those touch points and you do that once and then we go back to that it's easier to convert that existing customer again and again than it is to try and convert someone new the first time. 100%. If we do it the first time, it takes less convincing times 2, 3, 4, 5, 6. I've got some clients on Gearbunch that have purchased 50 plus times. and that's what helps you when you get inconsistencies in performance as well as the green loyalty. yeah, you've had to over the years by, talking to them in the way that relates to them. yeah, so it's super powerful. The other added bonus to these is that these segments that you're creating, let's say we custom tag someone with back pain. Yeah. Guess what I do with that segment? I push them as a custom audience through to Facebook Ads Manager, and we will put back related pain relief products in front of that person, because they've already told us they've got back pain. people don't come to social media to find a solution to their problem, but they come to social media knowing what their problems are. All of a sudden, a solution pops up again in front of them, and it's, Already asked who they're filling the pop up for on the website. Now, all of a sudden we're on Facebook and we're showing them more products. guys are probably to start with your perception is they're bigger than what you are because now on Facebook and oh my God, I'm seeing them here as well or on Instagram. I'm getting the emails that are showing me these products as well. And if I go to Google and I search for them as a Solutions Aid client, I'm going to pop up there as well on an ad. So we've got this omnipresence everywhere. So that again builds trust because, rightly or wrongly, when people see us everywhere online and they feel like they can't go anywhere online without seeing us, they don't know the nuances of your being retargeted or remarketed to. They just think that you're an exceptionally large company with a really good marketing strategy behind it. And they, everywhere they go, we are. I think everyone's saying the same things. I don't know that it's tailored just to them. Nice. You like that one? I do, mate. It's very good. even though knew you were doing it, it was still very good. I'm glad. Thank you, Dan. This was going to be a short one anyway, today. we just wanted To drill into a specific thing. we want to pick a particular, facet of the services that Dan's doing with Facebook and Clavio, pick it out, chunk it up. Give you a highlight. Let you know that these are the options that are available. This is the strategy that's being employed and I'll go one step further and backbone on what you're talking about. Once you have an audience that's over a thousand, we can then import that same Clavio audience into a remarketing list and do it. display or YouTube remarketing. a tag in your feeds that is just for the back paying products. That's right. Yep. yeah, very cool. Very cool. Great strategy. we'll have something for everyone next week as well. Thanks for watching. again, if anyone is interested, wants to get an audit, want Stan to have a look at, their Facebook accounts. Wants to have a look at the Clavio, their email, it's all completely free. Solutions Aid is doing this as a service offering for all existing and new clients as well. So if you've got any inquiries or you're interested, feel free to reach out. Looking forward to chatting with anyone who wants a bit of a hand. Thanks, Dan. All right,