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Hey there, wanted to update you really

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quickly on a small change that's happening
in Apple podcast here in the next few

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weeks, they're going to be no
longer using the word subscribe.

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The new wording will be in the iOS
fourteen point five update,

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which is scheduled to be released a
little bit later this month of March.

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Listeners are going to be encouraged to

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follow, quote unquote,
their favorite podcast.

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Instead, Apple, as usual,
with any changes they make.

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An Apple podcast will probably communicate
that with us, with creators and listeners.

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When this version of iOS is released,
it may seem like a small change initially,

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but it could dramatically
affect the podcast industry.

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There's a quote from Tom Webster from

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Edison Research that says that 40 percent,
47 percent of people who don't currently

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listen to podcasts think that subscribing
to a podcast actually costs money.

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So this could be a big game changer,
knowing that Apple holds most of the

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listenership, at least
here in the United States.

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Other larger podcast apps
have already changed.

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Spotify inaudible use the term follow

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SICHER uses, plus follow Amazon
music uses the icon heart follow.

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Meanwhile, Google podcasts, Kasprzak and
cast box excuse me use plus subscribe and

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overcast and Castro still
uses the word subscribe.

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Those to podcast platforms I'm
sure will change very quickly too.

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That's not very a heavy lift for them.

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You know, for 15 years, the term the

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action to subscribe has been
confusing potential listeners.

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I get those questions still a lot today
because they're afraid of making the

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click, thinking there's going
to be some kind of charge.

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But that was the action we needed to

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encourage listeners to understand how to
follow our podcasts and Apple podcast.

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Hopefully every podcast app is going to

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start to copy Spotify, Stitcher,
Apple and Amazon by using follow.

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And it's time for every podcast
to follow their lead as well.

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To what I'm suggesting is as time goes on
to edit any written reference using the

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term subscribe and blogs, show notes
and ET, I would not change any audio.

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That's a heavy lift.

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I think just utilizing that that that

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space that you've written and change over
time to to follow rather than subscribe

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and then moving forward as of this month,
March twenty twenty one, use only the term

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follow with any reference
to any podcast app.

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You getting questions obviously.

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Give me a call, an email podcasts
at Circle270Media Dotcom.