Speaker: 00:38:44

Welcome to

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User Friendly 2.0 with host Bill Sikkens,

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technology architect.

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And this is User Friendly 2.0.

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Welcome to this week's show.

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Joining me Gretchen and Bill. Welcome.

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Hello there. You.

00:39:05,142 --> 00:39:07,545

So I'm feeling irrational today.

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And we'll talk about that in the news.

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We have more than normal for

you know, all the comments.

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I'm going to get back on that

because I just stuck my foot in my mouth.

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But, hey,

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hey, you do that all the time.

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You're used to it.

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I get nothing,

nothing out of the woods there.

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Not to change the topic or anything,

but let's jump into the news.

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All right.

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Well, apparently today is irrational.

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Yeah.

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So today is National Pie Day,

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March 14th or 3.14.

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And, for anybody that doesn't know,

this is a mathematical thing that has

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to do with circles, circle diameters

and so on.

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Something

that we've probably all seen in school,

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but a lot of us kind of went, what?

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This doesn't make any sense.

And there you are.

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So the geeks in the world can read

pi out to certain lines.

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3.414157, blah, blah, blah. And,

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this is

something that has actually been used

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in mathematics for a very long time

for computing everything from the like.

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I say, the diameter of a circle

to the diameter of a planet and beyond.

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So the number is considered

to be irrational

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because of the fact that 3.14, etc., etc.

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just keeps going and going and going. Yep.

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Wasn't there something about how far

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you really needed to go?

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Yeah.

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I mean, you know, but the thing of it is,

is if we want to dive into those details,

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engineers and scientists kind of argue

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about this all the time and, okay,

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so we'd be stirring

the pot, you'd be stirring the pot.

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Because the thing of it is, is

there is a point.

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Okay.

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And the 10,000ft view explanation on that,

there is a point where if we go out

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any further, it's

not really going to matter,

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because it's not going to change anything,

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except that keeps changing as we start

measuring smaller and smaller things.

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And when you start getting into things

like quantum physics

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and those type of computations,

which quantum foam is very small,

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all of a sudden

going out further does make a difference.

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Yeah,

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OpenAI anthropic feud could help Google.

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Yeah.

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So, you know, I'm

all about helping Google, right?

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So basically what's going on here is,

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this is as it says,

a feud between these two AI organizations.

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Although to my understanding, the actual

AIS are getting along just fine.

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So that's, you know, check their

social media and see if there's gossip.

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But at the end of the day,

when you have two companies going at it,

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and this is related to a number of things,

primarily the,

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dropping of the government contracts,

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for use in war.

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And that's a whole nother story,

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which is out there

that we've talked about in the past.

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If you want to read more about it,

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check out a show

from a couple of weeks ago.

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But what happens is now

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we have a third party that's going, hey,

we're going to get along with everybody.

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And that's essentially

what's going on here.

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So like everything else with AI right now,

this is all stuff that's in flux

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and changing very quickly.

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And what is planned to happen today

may not be the case tomorrow.

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So it'll be interesting

to see where this goes.

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But yeah, it's, looking like this

could be a winner for Google.

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At the end of the day.

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All right.

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A 1,300 pound NASA satellite

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set to crash down to Earth today

after 14 years in space.

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Now, is it

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possible for me to have any influence

on where this crash is now?

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Because I couldn't think of it anyway.

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And neither here nor there.

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So, yes.

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The Van

Allen probe a launched in August of 2012,

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and there's a B as well

that goes along with this,

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that had originally been projected

to come in back into,

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ground in the 2030s,

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the second one still being in that range

for the first one, because of the solar

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flares, a number of other things

that are going on has sped up its return.

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And demise.

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So it's expected to burn up as it reenters

the atmosphere.

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For the most part,

some components may survive reentry,

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and you got to think about

what your luck is this week.

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There's a 1 in 4200 chance

that you might get hit by something.

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NASA,

however, said that that number is low.

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Okay.

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I have places where

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smartglasses like

meta Ray-Ban should never, ever be worn.

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Yeah, and this falls under kind of just,

you know,

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being ethical and, considerate of people.

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This is the same kind of issue

that came up when smartphones came out,

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when you had cameras and things

where you wouldn't have otherwise.

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A similar idea of a concern.

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And what they're referring to here

is some of the new smart glasses.

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Although the meta glasses have been around

for a while, but some of the newer smart

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glasses

that that have the ability to record,

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video of motion video, as well as small

frame cameras or, pictures

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and that being said, there are some places

where it would be inappropriate

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to use these,

like the locker room at a gym.

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And I think some of this is very common

sense.

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Yeah.

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But, you know,

they put these things out there for that.

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Standardized testing is another one.

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They don't really want you taking pictures

of the test and post online.

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So everybody else can have it.

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What about if you're a Borg

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and can receive stuff, you know,

like data or something in the same way?

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Is that bad?

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Well, you're already strange

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then they can't handle it,

so don't even worry about it.

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Okay, so they won't won't be

another rabbit hole to go down someday.

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Probably. Yeah.

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Another one is hospitals.

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Now, this one actually is something

that I would think is also important

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to think about,

because patient privacy is important.

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And if you're taking photographs

inside a hospital

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or an urgent care or something,

that's that's not cool.

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Yeah.

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A women's dressing room, like in a store,

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you know, men's dressing rooms, any place

that's like the locker room.

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Room.

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Yeah.

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You know, just like places

you would, you know, look at it this way.

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If you have your, smartphone,

you wouldn't use your camera

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in the smartphone in any of these places.

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But the difference here being

is that with the glasses,

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people aren't as likely to notice

you using it.

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But it's still the same basic thing.

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What about the casinos?

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The casinos?

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You know,

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when when we first started the show,

one of the very first things I talked

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about was Google Glass.

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And at that time, Google

Glass was the very

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first system like this

and had these capabilities.

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And the casinos at that time were,

for lack of a better term, freaking out.

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But also in those days

you had rules that you also couldn't use

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your mobile phone on most casino floors.

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Now fast forward to 2026.

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A lot of that is lightened up,

but I have a funny

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feeling that the security is trained

to watch for these things.

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And if you do use it in a way

that you would be cheating

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just like anything else,

I would consider that an advisable

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and you know it's

what they might do about it.

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We'll watch some of the movies about,

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you know, Las Vegas

when it was run by the mob.

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And just consider that and ask yourself,

is it good that I use it here

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or if that might be the outcome?

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Yeah.

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In all seriousness, it is a thing.

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And on that line too is courts,

courtrooms.

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A lot of courts don't allow

recording devices in the courtroom.

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And here's a situation that if you do

get caught with something like that

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and you're not supposed to have it,

you will probably get in trouble.

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And the other one that I thought

was kind of interesting, that came on

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this list of recommended places to avoid

this is cruise ships.

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Really. And yeah.

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And you know, you think about that. Okay.

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Well, what is this?

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Well, again, it's a privacy thing.

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People that are on the cruise

probably don't want the world

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to know that they're there.

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Now, if you are on a cruise ship

taking selfies or recording and streaming

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from your cell phone again,

that's pretty obvious.

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If you turn on the

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camera on in your glasses again,

they might not know about it.

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So I think the biggest thing here

is just again, it's etiquette.

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In a lot of cases,

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but in other places, like a courtroom

and stuff, it's potentially a criminal act

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if you do things

you should never cheat and casino.

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So obviously, if you use this

or any other device to cheat in a casino,

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that would be bad

and bad things would happen, right?

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So it's the same type of thing there.

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So it's just, you know, be thinking about

this kind of thing when you are dealing,

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you're out there dealing with these things

and more as this stuff

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becomes more ubiquitous.

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So we're going to see this

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kind of technology

around more of these and more of an issue.

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The other thing too, is to check out.

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And again, I'm not an attorney, but just,

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you know,

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from the way that I read these things

here, like here in the state of Oregon,

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there are rules where you cannot secretly

record people in public.

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That's another area that,

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you would want to be aware of and don't

want to get yourself into trouble.

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Now, I've had glasses like this for a long

time.

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Mine are a little bit different

that I kind of programed on myself

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and use them for other things,

but they are based on the metal glasses.

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I've had them for about four years now,

and some of the stuff

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I do, especially on YouTube and things,

I will use it.

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The live stream is very handy

when you're walking around someplace

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you're supposed to.

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Instead of having to hold a camera

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on a mountain, all that kind of stuff,

you can just stream what you're saying.

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So there's a lot of advantages to this

and a lot of good uses for that.

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But again, like any new technology,

it's possible to use it the wrong way.

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And there are people that will use it

the wrong way.

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And as time goes by,

they will get a little more solidified.

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But again,

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if you are in a place where you shouldn't

use the camera in your smartphone,

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it's probably obvious to not use

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another form of a camera, especially one

that people don't see in your glasses.

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All right.

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Faith war videos are a concern.

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Yeah.

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And this is this is interesting.

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So with what's going on in Iran,

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bringing this to the forefront of this,

of course, not being anything

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new, we've been having a problem with this

with Ukraine for a while,

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but they're saying that the Ukraine war

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is the first major AI information war.

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And this is one of the first wars

where generative

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AI and deepfakes are a central part

of the battlefield.

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And you're seeing it

not just with missiles and drones

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and so on, but also on social media

timelines and governments,

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00:49:31,802 --> 00:49:36,173

activists, users and so on want to shape

the narrative using manipulated video.

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And it's very hard now to know what's real

and what isn't.

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So we are seeing AI generated

war footage flooding social media.

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So platforms like Facebook or TikTok

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and so on have been inundated with fake

AI generated

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00:49:52,489 --> 00:49:56,426

this, videos of missile

strikes and destruction and so on.

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And some of the clips are really altered

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or show things

that never actually happened.

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Yeah.

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And I watched some of the comparisons

and it was like, whoa.

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But the ones that seem

really dramatic and over the top,

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more than

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likely that's a load of horse manure.

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Yeah, yeah.

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Well, like,

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there was one photo that was released

that showed or purported to show a U.S.

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base before and after

that had been completely destroyed.

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And you look at this and, you know, a

big part of the reason why they do

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this is exaggerating success

and demoralizing your foe.

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So getting these things out there

also pushing opinion for or against,

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you know, give a narrative for the war.

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You look at the pictures

and the one of everything being destroyed

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looks very real.

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But if you look at them side by side,

you'll notice the cars in the parking lot

250

00:50:50,213 --> 00:50:53,216

are the same cars in the same spots

between the two

251

00:50:53,750 --> 00:50:54,951

and some other things like that.

252

00:50:54,951 --> 00:50:56,453

So it's clearly been,

253

00:50:57,487 --> 00:50:59,723

you know, modified or fabricated even.

254

00:50:59,723 --> 00:51:03,093

But again, at the end of the day,

most people don't do that.

255

00:51:03,093 --> 00:51:04,061

You're going through your feed

256

00:51:04,061 --> 00:51:07,697

and see this stuff and it's like,

wow, that's you know, that's amazing.

257

00:51:07,697 --> 00:51:08,999

And that's where they want to go through.

258

00:51:08,999 --> 00:51:13,236

And the other one that I thought

was kind of interesting with this is video

259

00:51:13,236 --> 00:51:16,473

game footage is being manipulated

and stuff.

260

00:51:16,540 --> 00:51:19,543

So your Call of Duty

is suddenly showing up on,

261

00:51:20,010 --> 00:51:22,813

you know, Facebook of

this is what happened wherever.

262

00:51:22,813 --> 00:51:26,650

And, I've been seeing a rash of videos

263

00:51:26,983 --> 00:51:30,087

where there's avalanches

and people are running

264

00:51:30,420 --> 00:51:33,390

and I'm looking at these going, okay, I,

265

00:51:33,523 --> 00:51:36,526

I think these are probably fake.

266

00:51:37,094 --> 00:51:37,194

Yeah.

267

00:51:37,194 --> 00:51:42,399

I've seen some things with pets

that I also suspect are very fake.

268

00:51:42,399 --> 00:51:47,938

So I, you know, when you watch these

things, take it with a grain of salt.

269

00:51:48,572 --> 00:51:52,676

Now, I saw a rock video of Rammstein

being performed by cats.

270

00:51:52,676 --> 00:51:53,877

They were doing a very good job.

271

00:51:53,877 --> 00:51:55,579

There's no way that was AI generated.

272

00:51:55,579 --> 00:51:57,514

Oh, I think that was real.

273

00:51:57,514 --> 00:52:00,150

I see land in Florida for you. Yeah.

274

00:52:00,150 --> 00:52:01,485

There you go. Yeah.

275

00:52:02,686 --> 00:52:03,186

You know,

276

00:52:03,186 --> 00:52:06,590

one of the ones that, stands out from

this is something that recently happened

277

00:52:06,590 --> 00:52:09,593

is a video of a naval battle

from a game called War Thunder.

278

00:52:10,393 --> 00:52:13,230

Had something like 7 million views

before it was finally debunked.

279

00:52:13,230 --> 00:52:17,134

And what's happening with that is,

in addition to it making a splash and,

280

00:52:17,234 --> 00:52:20,504

you know, being clickbait

and things politicians and major accounts

281

00:52:21,004 --> 00:52:23,273

are sharing these videos before realizing

they're fake.

282

00:52:23,273 --> 00:52:25,475

So it gets even more, you know?

283

00:52:25,475 --> 00:52:28,245

Yeah, yeah.

284

00:52:28,245 --> 00:52:30,881

So and one of the other things,

old war footage

285

00:52:30,881 --> 00:52:34,951

being recycled or changed a little bit,

but the thing of videos is where this gets

286

00:52:34,951 --> 00:52:37,554

to be a little bit dangerous

or a lot dangerous

287

00:52:37,554 --> 00:52:41,558

from the standpoint of state actors

that are actively pushing propaganda

288

00:52:41,925 --> 00:52:45,395

and have the ability to sit down

and do the manipulation of these things to

289

00:52:45,395 --> 00:52:50,600

a point where it becomes almost impossible

to tell that they're fake in some cases.

290

00:52:50,600 --> 00:52:51,701

You know,

291

00:52:51,701 --> 00:52:55,639

and, right now they're seeing things

where Iran linked accounts are spreading,

292

00:52:56,339 --> 00:53:00,210

AI videos exaggerating damage to enemies,

and then Russian aligned networks

293

00:53:00,210 --> 00:53:03,580

impersonating these official sources

or picking them up to amplify.

294

00:53:04,014 --> 00:53:06,650

And this is a coordinated thing

that's actually happening,

295

00:53:06,650 --> 00:53:10,187

actually going on now, disinformation

isn't anything new,

296

00:53:10,687 --> 00:53:14,891

but in this case, it's easier to do

and it's being coordinated.

297

00:53:15,592 --> 00:53:19,996

And again, this type of thing,

it can spread panic,

298

00:53:20,764 --> 00:53:24,000

influence opinion, manipulate markets

and so on, and trigger

299

00:53:24,000 --> 00:53:27,904

reactions in a way

that you just didn't see before, you know?

300

00:53:27,904 --> 00:53:29,539

So what to look for in this?

301

00:53:29,539 --> 00:53:33,376

If you see a video, if something looks off

like Strange shadows,

302

00:53:33,376 --> 00:53:37,247

or if it's a video and something appears

and disappears, or there's something

303

00:53:37,247 --> 00:53:41,551

unrealistic like explosions

and that type of a thing, that's one way.

304

00:53:41,551 --> 00:53:43,019

And the other thing

is to check the source.

305

00:53:43,019 --> 00:53:46,923

If you're looking on Facebook or whatever

and see this great video and it's

306

00:53:46,923 --> 00:53:52,929

from an anonymous account or a new account

that was just formed, maybe take a look.

307

00:53:56,132 --> 00:53:57,867

But this is gonna irritate some people.

308

00:53:57,867 --> 00:54:00,870

But Xbox membership prices are increasing.

309

00:54:01,771 --> 00:54:02,539

Really?

310

00:54:02,539 --> 00:54:05,542

People aren't gonna love this.

311

00:54:07,177 --> 00:54:07,744

You know,

312

00:54:07,744 --> 00:54:10,280

I think we actually need

to do a deep dive on this

313

00:54:10,280 --> 00:54:12,215

because this is something that,

in a lot of the comments

314

00:54:12,215 --> 00:54:14,451

we get, is one of the most

frustrating things that are out

315

00:54:14,451 --> 00:54:17,387

there are subscription costs,

which we've talked about,

316

00:54:17,387 --> 00:54:19,522

but I'm gonna just

throw some numbers at you with this.

317

00:54:19,522 --> 00:54:22,826

Xbox is leading

in the most expensive subscriptions.

318

00:54:23,660 --> 00:54:25,929

So if you look at Xbox,

PlayStation, Nintendo,

319

00:54:25,929 --> 00:54:28,565

since they are kind of the big three,

320

00:54:28,565 --> 00:54:29,899

the comparison is interesting.

321

00:54:29,899 --> 00:54:34,170

So just for these numbers, with numbers

that we're gonna throw out at you, we're

322

00:54:34,170 --> 00:54:37,741

assuming a five year ownership, which is

the average lifespan of a console.

323

00:54:37,741 --> 00:54:40,210

You buy it and use it

for about that period of time.

324

00:54:40,210 --> 00:54:41,044

You buy the console.

325

00:54:41,044 --> 00:54:44,414

Once, you're buying the version

that uses physical media

326

00:54:44,981 --> 00:54:46,683

and you have the highest subscription

327

00:54:46,683 --> 00:54:49,686

tier available, there's different tiers

and they do different things.

328

00:54:49,786 --> 00:54:52,222

And again, these amounts,

that's all it includes.

329

00:54:52,222 --> 00:54:55,058

No extra controllers, hardware game

purchases, that kind of a thing.

330

00:54:55,058 --> 00:54:58,061

So Xbox Series one X,

331

00:54:58,128 --> 00:55:01,665

your five year

total cost of ownership is about $1,700.

332

00:55:02,832 --> 00:55:04,200

That's,

333

00:55:04,200 --> 00:55:05,235

PlayStation five.

334

00:55:05,235 --> 00:55:08,238

It's about 1300, so it is less.

335

00:55:08,505 --> 00:55:13,243

And, both of those consoles

are $500 or 499 suggesting.

336

00:55:13,476 --> 00:55:16,479

No, no, no, no,

you can't do for 99 anymore

337

00:55:16,913 --> 00:55:19,316

because the penny is going to be gone.

338

00:55:19,316 --> 00:55:21,451

So they got 39, 99, but it's 99.

339

00:55:21,451 --> 00:55:24,421

We still have dollar bills

I think, who knows in this world.

340

00:55:24,454 --> 00:55:28,491

But it's going to

you can't have that $0.99 thing anymore.

341

00:55:28,491 --> 00:55:29,592

No more $0.99.

342

00:55:29,592 --> 00:55:32,462

But here's the thing for 99 is great price

for any of these answers.

343

00:55:32,462 --> 00:55:35,465

But if it was $500 too

expensive, wouldn't do it.

344

00:55:35,732 --> 00:55:36,333

Let's do it.

345

00:55:36,333 --> 00:55:39,936

They're going to have to change

their marketing plan. Yep.

346

00:55:39,936 --> 00:55:41,905

And there you are. So but yeah.

347

00:55:41,905 --> 00:55:45,175

So, Nintendo,

which comes in a distant third, at least

348

00:55:45,175 --> 00:55:50,280

for right now with the switch, total

cost of ownership, consoles, roughly 300

349

00:55:50,780 --> 00:55:55,385

and the five year total would be at 515

because their annual cost is $50 a year.

350

00:55:55,752 --> 00:55:57,754

But don't feel bad for Nintendo.

351

00:55:57,754 --> 00:56:01,091

It looks like there's going to be another

tier coming out for the switch two.

352

00:56:01,458 --> 00:56:02,625

That will put them more in line

353

00:56:02,625 --> 00:56:05,462

with the other two, so they're not going

to miss out. So don't feel bad about that.

354

00:56:06,496 --> 00:56:09,499

I'm not feeling bad.

355

00:56:11,434 --> 00:56:12,268

All right.

356

00:56:12,268 --> 00:56:15,772

Technology

originally developed for space missions.

357

00:56:15,805 --> 00:56:18,808

Now part of everyday life.

358

00:56:19,142 --> 00:56:19,309

Yeah.

359

00:56:19,309 --> 00:56:21,811

This is on NASA's website

where this comes from.

360

00:56:21,811 --> 00:56:24,848

And it goes through and talks

about some of these things.

361

00:56:24,848 --> 00:56:28,718

And, you know, we've talked about

there's two things in the world primarily

362

00:56:29,252 --> 00:56:32,188

that push the advancement of technology.

363

00:56:32,188 --> 00:56:34,090

And it's war in space.

364

00:56:34,090 --> 00:56:37,327

So developing for the military

or developing for space stuff

365

00:56:37,327 --> 00:56:40,730

like NASA,

this is where this stuff comes from.

366

00:56:41,398 --> 00:56:44,100

And the article primarily talks

about some different things,

367

00:56:44,100 --> 00:56:47,303

but it's primarily

talking about camera on a chip technology

368

00:56:47,971 --> 00:56:49,472

that was used for space missions.

369

00:56:49,472 --> 00:56:54,978

Now the idea of this is that lighter,

less components, less that go wrong,

370

00:56:54,978 --> 00:56:58,648

especially when it's going to be flown

is a good thing.

371

00:56:58,648 --> 00:57:02,252

And back in the day, 1980s,

when this all started,

372

00:57:02,719 --> 00:57:05,522

the size of a sensor on a camera was,

373

00:57:05,522 --> 00:57:08,491

well, quite large,

especially by today's standards.

374

00:57:09,092 --> 00:57:12,929

And I can remember the old VHS camcorders,

which was, you know,

375

00:57:12,929 --> 00:57:16,232

like walking around with something

almost as heavy as the jetpack

376

00:57:16,533 --> 00:57:19,269

might be exaggerating your touch there,

but it felt like it at times.

377

00:57:19,269 --> 00:57:24,274

You know, and they've created technology

based on this that,

378

00:57:25,909 --> 00:57:28,745

I believe CCD, which is how we see this is

379

00:57:28,745 --> 00:57:32,182

what is a charge coupled device,

I think is what that acronym stands for.

380

00:57:33,016 --> 00:57:38,021

And this is the type of technology

that has been used in our compact cameras,

381

00:57:38,021 --> 00:57:41,925

which we're seeing billions of them around

now, because pretty much any camera

382

00:57:41,925 --> 00:57:42,425

you have, that's

383

00:57:42,425 --> 00:57:46,863

whether it's in your phone

or a security camera or the, metal glasses

384

00:57:46,863 --> 00:57:50,099

that we were just talking about or

whatever uses a form of this technology.

385

00:57:50,099 --> 00:57:54,037

And as time goes

by, these sensors get smaller and sharper,

386

00:57:54,704 --> 00:57:57,207

so they can pick up higher resolution,

387

00:57:57,207 --> 00:58:00,210

you know, all of that kind of stuff. And,

388

00:58:00,977 --> 00:58:04,013

you know, we'll continue

to see that going on going forward.

389

00:58:04,013 --> 00:58:04,581

But again,

390

00:58:04,581 --> 00:58:07,584

this technology would not exist,

at least not in the way that it does right

391

00:58:07,584 --> 00:58:11,087

now, had it not been developed

for the use on NASA

392

00:58:11,588 --> 00:58:14,924

for being able to make things

that they were sending up lighter

393

00:58:14,924 --> 00:58:18,995

and smaller and more dependable,

and in all honesty, they are dependable.

394

00:58:18,995 --> 00:58:20,630

You can drop your cell phone and,

395

00:58:21,664 --> 00:58:21,931

other

396

00:58:21,931 --> 00:58:24,968

cameras

and, you know, if you do it too hard

397

00:58:24,968 --> 00:58:27,971

or abuse it or something

that might damage it, that's possible.

398

00:58:28,371 --> 00:58:31,374

But in most cases

it probably will survive.

399

00:58:31,441 --> 00:58:35,311

And I can tell you what, if you took

a 1980 VHS camcorder and dropped it.

400

00:58:35,445 --> 00:58:37,347

Yeah, it'd be toast.

401

00:58:37,347 --> 00:58:38,114

It would be toast.

402

00:58:38,114 --> 00:58:38,915

I mean, you know,

403

00:58:38,915 --> 00:58:44,320

just besides all the mechanical components

for the VCR components, the lens on

404

00:58:44,320 --> 00:58:47,857

that thing is glass and has different

layers and all kinds of other things.

405

00:58:47,857 --> 00:58:50,994

It can break, come apart

and come loose and,

406

00:58:51,528 --> 00:58:54,998

well, there's layers and all of that

within modern camera technology.

407

00:58:54,998 --> 00:58:58,001

It's done in such a way that it is very,

very resilient

408

00:58:58,635 --> 00:59:01,638

to all of the things

that we might throw at it, you know?

409

00:59:02,005 --> 00:59:05,642

And it's just one of those things

that, it's interesting

410

00:59:05,642 --> 00:59:07,710

to see where all of this goes.

And there's a lot of other stuff too.

411

00:59:07,710 --> 00:59:10,179

But this being the one

that this mainly touched upon.

412

00:59:10,179 --> 00:59:12,148

So anyway.

413

00:59:12,148 --> 00:59:12,482

All right.

414

00:59:12,482 --> 00:59:15,752

So Tech Wednesday this week

talking about cars.

415

00:59:15,752 --> 00:59:19,656

And we're going to be giving you

some details on this in the next segment.

416

00:59:20,390 --> 00:59:24,561

But just to give an overview

of all of this kind of stuff, the new car

417

00:59:24,561 --> 00:59:29,632

industry is in a bit of a budget

to slightly call it a reset right now.

418

00:59:30,199 --> 00:59:32,535

And the reason of this is the price.

419

00:59:32,535 --> 00:59:36,973

In December, the average transaction

price for a new car hit $50,000.

420

00:59:37,674 --> 00:59:38,474

And what that means is,

421

00:59:38,474 --> 00:59:40,610

is that half of all the new cars sold,

or more than that

422

00:59:40,610 --> 00:59:42,645

and a half or less, that's a lot of money.

423

00:59:42,645 --> 00:59:45,748

It has come all the way back

down to 49,000 something. Now.

424

00:59:46,215 --> 00:59:47,884

So, you know, now it's okay.

425

00:59:47,884 --> 00:59:51,487

I, you know, it's that whole 99 thing

Gretchen you were talking about.

426

00:59:52,355 --> 00:59:55,358

But the thing of it

is, is at the end of the day,

427

00:59:55,725 --> 00:59:59,228

people are not wanting to pay

this much money for a car.

428

01:00:00,063 --> 01:00:03,866

And, you know, some of the numbers

that come out of this, too,

429

01:00:03,866 --> 01:00:07,804

because I remember the last car

I had that I had payments on was a BMW.

430

01:00:08,304 --> 01:00:10,373

So a fairly higher end car,

and I think my payment on

431

01:00:10,373 --> 01:00:12,241

it was 320 a month, which at that time,

432

01:00:12,241 --> 01:00:15,278

which was about 15 years ago

now, was considered,

433

01:00:15,812 --> 01:00:18,948

quite high, you know,

at least I considered to be quite high.

434

01:00:19,515 --> 01:00:23,853

And now you look at these things

and the average car payment

435

01:00:24,387 --> 01:00:27,757

for a new car

that people are paying is around $750

436

01:00:27,757 --> 01:00:31,260

a month, with 1 in 5 being over a grand

a month for their car.

437

01:00:31,327 --> 01:00:32,228

That's crazy.

438

01:00:32,228 --> 01:00:35,932

And this is just a car payment,

not the insurance, registration,

439

01:00:35,932 --> 01:00:38,901

maintenance, all the other stuff

that would go along with it.

440

01:00:38,901 --> 01:00:43,673

And that's an increase

of about 40% since 2018.

441

01:00:44,607 --> 01:00:46,776

So you know,

you're looking at this through.

442

01:00:46,776 --> 01:00:49,312

And then the other thing

that's happening with the car loans to

443

01:00:49,312 --> 01:00:51,547

to make

this feel like it's more affordable is,

444

01:00:52,582 --> 01:00:54,317

a five year loan.

445

01:00:54,317 --> 01:00:57,820

Back when I did, my last financing on a

car was considered a big deal.

446

01:00:58,121 --> 01:01:00,356

We're seeing, in some cases,

ten year loans.

447

01:01:00,356 --> 01:01:01,457

Now to get the payments now.

448

01:01:01,457 --> 01:01:03,126

Now, of course,

what you pay an interest on

449

01:01:03,126 --> 01:01:06,429

something like that is 2 to 3 times

the amount.

450

01:01:06,596 --> 01:01:06,963

Yeah.

451

01:01:06,963 --> 01:01:11,401

But the monthly payment is a little bit

less because of the duration of the,

452

01:01:12,502 --> 01:01:12,769

loan.

453

01:01:12,769 --> 01:01:15,805

And to me, this is something where they're

shooting themselves in the foot.

454

01:01:15,805 --> 01:01:17,073

Because number one,

455

01:01:17,073 --> 01:01:19,008

if you have a loan that long,

the person buying the car

456

01:01:19,008 --> 01:01:20,309

is not going to be back in the market

457

01:01:20,309 --> 01:01:23,312

to buy another car for a long time,

or they'll have negative equity.

458

01:01:23,713 --> 01:01:26,249

So, you know, it's short term thing,

but for the longer term

459

01:01:26,249 --> 01:01:29,886

it isn't going to be something they're

it's also closing the door on the new car

460

01:01:29,886 --> 01:01:33,122

owners

the the young younger people, you know.

461

01:01:33,156 --> 01:01:35,091

Yeah. Exactly, exactly.

462

01:01:35,091 --> 01:01:37,360

And the other thing of it

is, is how many cars last ten years.

463

01:01:37,360 --> 01:01:38,528

Some do.

464

01:01:38,528 --> 01:01:42,265

But that's not necessarily the norm. No.

465

01:01:42,265 --> 01:01:43,766

In fact in my car from the norm.

466

01:01:43,766 --> 01:01:47,370

So people are going in to use cars now,

which is driving up

467

01:01:47,370 --> 01:01:48,871

the prices of used cars.

468

01:01:48,871 --> 01:01:51,307

And during the pandemic

we started to see this.

469

01:01:51,307 --> 01:01:52,241

But it is unusual

470

01:01:52,241 --> 01:01:56,012

because like my car, every year

it gets older seems to go up in value.

471

01:01:56,612 --> 01:01:58,314

My Nissan that I have now,

472

01:01:58,314 --> 01:02:02,318

which was not the norm

at any time that I'm aware of in the past.

473

01:02:02,318 --> 01:02:04,987

So when we get back from the break,

we're going to be diving into

474

01:02:04,987 --> 01:02:08,324

what's causing this a little bit, and then

we are going to have a special guest on

475

01:02:08,858 --> 01:02:09,926

who is an author.

476

01:02:09,926 --> 01:02:11,928

But he is one of the people

477

01:02:11,928 --> 01:02:14,630

that was involved in, among other things,

the Apple three computer

478

01:02:14,630 --> 01:02:15,998

from a few years ago.

479

01:02:15,998 --> 01:02:17,400

This is user friendly. 2.0.

480

01:02:17,400 --> 01:02:18,835

We'll be back after the break.

481

01:02:18,835 --> 01:02:21,838

You see him? He's from the future.

482

01:02:21,871 --> 01:02:24,974

He's got a really big computer

483

01:02:25,541 --> 01:02:28,711

and he uses it, uses it every day

484

01:02:29,112 --> 01:02:32,215

and he uses it in every way.

485

01:02:32,482 --> 01:02:34,083

What do you mean? Sure.

486

01:02:34,083 --> 01:02:37,019

You know, I'm not sure because he means

487

01:02:38,588 --> 01:02:39,055

welcome back.

488

01:02:39,055 --> 01:02:40,890

This is User Friendly 2.0.

489

01:02:40,890 --> 01:02:45,461

Check out our website at UserFriendly.show

one place you send us your questions,

490

01:02:45,461 --> 01:02:49,799

your comments, your ideas

and check out our past episodes

491

01:02:49,799 --> 01:02:52,969

and everything else

that is User Friendly. 2.0.

492

01:02:53,836 --> 01:02:55,972

So we've got two things

we're going to be diving into.

493

01:02:55,972 --> 01:02:58,374

We're going to continue talking

about car tech here in just a minute.

494

01:02:58,374 --> 01:03:00,777

And we also have an amazing guest

this week.

495

01:03:00,777 --> 01:03:03,212

His name is David Braden.

496

01:03:03,212 --> 01:03:06,449

Classically trained

HP product manager recruited by Apple.

497

01:03:06,449 --> 01:03:09,585

Brought the first hard

drive to market for hard disk drive.

498

01:03:09,585 --> 01:03:13,322

I mean, you know, that kind of

was a milestone five megabyte,

499

01:03:13,589 --> 01:03:14,757

for the Apple three.

500

01:03:14,757 --> 01:03:17,527

And I believe the app Lisa as well.

501

01:03:17,527 --> 01:03:20,096

And, I don't know, Gretchen,

you had interest

502

01:03:20,096 --> 01:03:23,099

and wanted to get a hard drive, and

I remember it was some exorbitant cost.

503

01:03:23,299 --> 01:03:26,435

$500 for one megabyte. Yeah, yeah.

504

01:03:26,469 --> 01:03:29,839

You know, it's, not even the size

of a floppy disk, but, hey, if.

505

01:03:30,339 --> 01:03:30,706

Yeah,

506

01:03:32,341 --> 01:03:34,744

you know, got to start somewhere,

and these things are really cool.

507

01:03:34,744 --> 01:03:37,346

So he's going to be talking to us, a bit

about all of that.

508

01:03:37,346 --> 01:03:41,184

And he's an author

and just a very interesting interview.

509

01:03:41,184 --> 01:03:42,885

So we'll have that coming up for you

in just a minute.

510

01:03:42,885 --> 01:03:47,290

But before we get to that car prices,

we were just talking in the, back

511

01:03:47,290 --> 01:03:50,293

half of the previous segment

about how the average transaction

512

01:03:50,293 --> 01:03:53,729

price for a car in the United States,

new car hit $50,000 in December,

513

01:03:54,197 --> 01:03:56,632

backed off a little bit,

but is still quite high.

514

01:03:56,632 --> 01:04:00,670

1 in 5 people to buy a new car

have a payment of $1,000 or more a month.

515

01:04:00,670 --> 01:04:03,005

And what is driving up these prices?

516

01:04:03,005 --> 01:04:06,642

Well, in addition to all the normal stuff

with inflation, that type of thing,

517

01:04:06,642 --> 01:04:10,179

a lot of comments have been made

about the on board technology.

518

01:04:10,880 --> 01:04:14,450

And is this something

that we are having to pay extra for,

519

01:04:14,851 --> 01:04:16,152

and is it something that's worth it?

520

01:04:16,152 --> 01:04:19,856

And is it

one of the major contributors to this?

521

01:04:19,856 --> 01:04:20,790

Well, what do you think?

522

01:04:22,892 --> 01:04:24,961

Possibly,

523

01:04:24,961 --> 01:04:27,296

yeah, I was looking into it too, you know

what are we going to have

524

01:04:27,296 --> 01:04:29,498

some sensational thing

that it's a big part of it.

525

01:04:29,498 --> 01:04:30,900

And, that was the case.

526

01:04:30,900 --> 01:04:37,206

There's two schools of thought on this,

and definitely new technological systems.

527

01:04:37,206 --> 01:04:40,243

You're paying for engineering

and additional equipment

528

01:04:40,243 --> 01:04:41,677

and that type of a thing.

529

01:04:41,677 --> 01:04:44,780

So that would certainly add to the price,

especially on things like battery

530

01:04:44,780 --> 01:04:45,715

electric vehicles.

531

01:04:45,715 --> 01:04:47,984

Development costs are really on top of it.

532

01:04:47,984 --> 01:04:49,685

But those systems are completely new.

533

01:04:49,685 --> 01:04:51,554

So the tech in there

534

01:04:51,554 --> 01:04:55,157

definitely is something that could

contribute to these type of things.

535

01:04:55,157 --> 01:04:56,792

So, what's in there?

536

01:04:56,792 --> 01:05:00,062

All modern cars, driver

assistance systems, these require

537

01:05:00,062 --> 01:05:03,032

all kinds of sensors and different things

to be able to function.

538

01:05:03,032 --> 01:05:06,235

These are things like if you go outside

of your lane, it tells you about it.

539

01:05:06,235 --> 01:05:09,238

If you start to nod off,

it tells you about that type of a line.

540

01:05:09,872 --> 01:05:12,441

Large inform tainment displays.

541

01:05:12,441 --> 01:05:17,413

So the big screen in the middle of the car

and this is gone two directions.

542

01:05:17,413 --> 01:05:21,617

I know in a lot of cases this was heading

to where that was your entire interface.

543

01:05:21,617 --> 01:05:23,853

And people don't like that

for the most part.

544

01:05:23,853 --> 01:05:24,487

Yeah.

545

01:05:24,487 --> 01:05:27,790

And you know, so you have no real gauges,

you have no buttons.

546

01:05:27,790 --> 01:05:31,594

So what happens is

I want to turn on my windshield wiper.

547

01:05:31,594 --> 01:05:34,363

So I've got to go through

menus on a touch screen,

548

01:05:34,363 --> 01:05:36,632

which seems like

not only would that be annoying,

549

01:05:36,632 --> 01:05:41,537

but could be somewhat unsafe or your a

recipe for an accident that was, you know.

550

01:05:41,537 --> 01:05:42,505

Yeah.

551

01:05:42,505 --> 01:05:44,173

Radar and lidar systems.

552

01:05:44,173 --> 01:05:47,176

These are things for auto drive.

553

01:05:47,176 --> 01:05:48,511

Which still hasn't been perfected.

554

01:05:48,511 --> 01:05:52,081

But self-driving cars

or what they call self-driving cars.

555

01:05:52,448 --> 01:05:54,283

But you also see this in other things too.

556

01:05:54,283 --> 01:05:57,687

Like, I know my Nissan has adaptive

cruise control, which uses

557

01:05:57,787 --> 01:06:00,790

a form of this kind of technology

to be able to work.

558

01:06:00,890 --> 01:06:02,858

And, you're making a face at me right?

559

01:06:03,993 --> 01:06:06,495

Oh, just nothing.

560

01:06:06,495 --> 01:06:08,297

Anyway, not the cruise control. Basically.

561

01:06:08,297 --> 01:06:11,867

It's a nice feature is you set your cruise

control to 55 miles an hour,

562

01:06:12,335 --> 01:06:13,803

and the guy in front of you slows down.

563

01:06:13,803 --> 01:06:16,072

So I magically slow you down

and then speed you back up.

564

01:06:16,072 --> 01:06:17,640

That's what that's for.

565

01:06:17,640 --> 01:06:21,944

And, you know, but that requires different

sensors and things to be able to work.

566

01:06:22,812 --> 01:06:27,283

Some of the other things the onboard

computers, mission systems now, what

567

01:06:27,783 --> 01:06:32,521

this can save money on is things like,

over the years, software updates.

568

01:06:33,356 --> 01:06:34,390

At least that's what they say.

569

01:06:34,390 --> 01:06:38,327

My problem with it

is, is, I have a 82 Toyota pickup truck.

570

01:06:38,327 --> 01:06:41,430

I have never needed an over-the-air

software update for it, and it's

571

01:06:42,198 --> 01:06:44,367

on my car either. Yeah, exactly.

572

01:06:44,367 --> 01:06:45,768

You know, and, but

573

01:06:47,269 --> 01:06:48,170

neither have I.

574

01:06:48,170 --> 01:06:48,471

Yeah.

575

01:06:48,471 --> 01:06:49,472

I was just going to say, you

576

01:06:49,472 --> 01:06:52,475

know, the 66 Volkswagen

we have doesn't need that either.

577

01:06:52,742 --> 01:06:55,177

So I think that could be arguable either

578

01:06:55,177 --> 01:06:58,280

way, it does take some of the stuff

like that's kind of irrelevant.

579

01:06:58,280 --> 01:07:00,950

It's not necessary. Yeah.

580

01:07:00,950 --> 01:07:04,286

And now now automation in factories

which is based on technology

581

01:07:04,286 --> 01:07:07,223

not directly what you have in your car

that can lower prices

582

01:07:07,223 --> 01:07:09,825

at least over the longer term.

583

01:07:09,825 --> 01:07:11,927

Or I don't know if this is that new

because, you know, Henry

584

01:07:11,927 --> 01:07:15,231

Ford kind of came up with this idea

a little while ago, too, with the model T,

585

01:07:15,931 --> 01:07:19,068

but the idea of it is, is that, you know,

you can be able to push that along.

586

01:07:19,068 --> 01:07:21,237

So what does this mean?

587

01:07:21,237 --> 01:07:25,174

Here is our automakers pricing the middle

class out of the new car market.

588

01:07:26,208 --> 01:07:28,811

You know, it's a it's a valid question

when it comes down

589

01:07:28,811 --> 01:07:29,612

to these types of things.

590

01:07:29,612 --> 01:07:32,715

And also do

we need some of this technology.

591

01:07:32,715 --> 01:07:34,617

And you look at it,

you know, some things okay.

592

01:07:34,617 --> 01:07:36,352

If it makes car safer, I'm all for it.

593

01:07:36,352 --> 01:07:39,355

And I think it's worth paying for that

within reason.

594

01:07:39,355 --> 01:07:42,725

But some of the other things

are the quote unquote features.

595

01:07:42,725 --> 01:07:46,762

I'm doing the air quotes here

that you may not consider to be important.

596

01:07:46,762 --> 01:07:47,630

At least I don't.

597

01:07:47,630 --> 01:07:48,631

And some of them are.

598

01:07:48,631 --> 01:07:50,800

Now, Nissan is one of the bigger,

offenders of this.

599

01:07:50,800 --> 01:07:53,803

And we're going to deep dive into this

a little later in the year.

600

01:07:54,003 --> 01:07:57,640

But at least the accusation is,

is that some of these onboard systems

601

01:07:57,640 --> 01:08:01,544

that you're paying for when you buy

the car, you as a, for example, attach

602

01:08:01,544 --> 01:08:04,847

your phone to the Bluetooth when it comes

on, you know, do I have access

603

01:08:04,847 --> 01:08:07,850

to download contacts and, text messages?

604

01:08:08,250 --> 01:08:11,520

On the plus side of that is it's great

because it'll read your text message

605

01:08:11,520 --> 01:08:13,489

to you and you can respond

and all that kind of stuff.

606

01:08:13,489 --> 01:08:15,524

But apparently what's happening

607

01:08:15,524 --> 01:08:19,228

is some of the manufacturers

are downloading this data, analyzing

608

01:08:19,228 --> 01:08:23,632

all of your private text messages

and contacts, and figuring out stuff

609

01:08:23,632 --> 01:08:24,500

they can sell you,

610

01:08:24,500 --> 01:08:27,903

or selling that information

to third parties or something, you know,

611

01:08:28,671 --> 01:08:31,807

and again, that's an allegation

and one that does seem to be playing out

612

01:08:31,807 --> 01:08:33,476

from the research I'm doing.

613

01:08:33,476 --> 01:08:37,313

But I not only don't want to pay extra

for that, I don't want that period.

614

01:08:37,913 --> 01:08:39,215

Yeah, I don't either.

615

01:08:39,215 --> 01:08:43,886

I don't play with my phone

or talk to people outside of the car

616

01:08:44,120 --> 01:08:47,123

while I'm driving. I'm focused on driving.

617

01:08:47,156 --> 01:08:49,725

And I think that's, you're very rare

618

01:08:49,725 --> 01:08:53,629

in that now

because, you know, people, don't tend to,

619

01:08:54,864 --> 01:08:57,133

have that the primary goal anymore.

620

01:08:57,133 --> 01:08:58,000

Yeah.

621

01:08:58,000 --> 01:09:00,636

And a lot of ways, you know,

travelers comes on and talks to us

622

01:09:00,636 --> 01:09:03,873

when we get into Safety Month

in October about these things.

623

01:09:03,873 --> 01:09:06,075

But every year this is an ongoing problem.

624

01:09:06,075 --> 01:09:07,943

So we're going to deep dive later.

625

01:09:07,943 --> 01:09:08,911

Go to user friendly Dot show.

626

01:09:08,911 --> 01:09:10,779

Let us know what you'd like

to learn about this.

627

01:09:10,779 --> 01:09:13,782

As I do my research on it

and we get ready to do that segment.

628

01:09:14,283 --> 01:09:17,253

All right, speaking of which,

let's talk to our guests

629

01:09:17,586 --> 01:09:20,589

and talk about computers

and things related to that.

630

01:09:21,257 --> 01:09:22,124

Here we go.

631

01:09:22,124 --> 01:09:23,859

Joining us now guest David Braden.

632

01:09:23,859 --> 01:09:25,861

Welcome to User Friendly.

633

01:09:25,861 --> 01:09:27,663

Glad to be with you.

634

01:09:27,663 --> 01:09:31,367

So I could sit here and read this bio

of all of the amazing things

635

01:09:31,367 --> 01:09:32,101

you've accomplished.

636

01:09:32,101 --> 01:09:33,869

But instead of doing that, I'm

going to just make you do it.

637

01:09:33,869 --> 01:09:36,172

Tell us a little bit about yourself.

638

01:09:36,172 --> 01:09:38,274

I was born and raised in Detroit,

639

01:09:39,542 --> 01:09:41,343

home of Motown,

640

01:09:41,343 --> 01:09:43,812

and then,

went to the University of Michigan

641

01:09:43,812 --> 01:09:47,416

and then in Ann Arbor,

started the flying club there,

642

01:09:48,050 --> 01:09:52,688

started a nationwide student organization

in support of a supersonic transport,

643

01:09:53,255 --> 01:09:57,092

and later in interned in support of,

science and technology,

644

01:09:57,860 --> 01:10:01,230

where I graduated with a degree

in interdisciplinary engineering.

645

01:10:01,230 --> 01:10:06,001

I moved by association

called Fast to Washington, DC,

646

01:10:06,635 --> 01:10:09,805

lobbied Congress for a space

shuttle, was successful

647

01:10:09,805 --> 01:10:13,409

in that lobbying Congress

for Project independence.

648

01:10:14,210 --> 01:10:17,213

I was not successful in that

getting us to,

649

01:10:17,279 --> 01:10:21,951

move quicker to wind and solar

and geothermal and hydro and so forth.

650

01:10:22,751 --> 01:10:25,321

And then I was recruited by,

651

01:10:25,321 --> 01:10:27,990

a group that started at Minnesota.

652

01:10:27,990 --> 01:10:30,593

I called the Environmental Ballots

Association

653

01:10:30,593 --> 01:10:34,463

and pioneered the field

of environmental mediation and helped

654

01:10:34,463 --> 01:10:39,768

site, do facilities throughout the state

and resolve major environmental disputes.

655

01:10:40,336 --> 01:10:45,307

And then Hewlett Packard recruited me

to go, to Hewlett Packard in Palo Alto

656

01:10:45,841 --> 01:10:49,478

to handle their community relations

for new, facilities.

657

01:10:50,546 --> 01:10:52,381

And then,

658

01:10:52,381 --> 01:10:55,985

I was able to move over

into product management at HP and got

659

01:10:55,985 --> 01:10:59,755

recruited by Apple to bring the first hard

disk drive to market,

660

01:11:00,456 --> 01:11:03,459

which was an enormous in size

and was five megabytes.

661

01:11:04,126 --> 01:11:08,297

It was just really cheap, was only $3,500.

662

01:11:08,864 --> 01:11:10,199

And nobody could understand,

663

01:11:10,199 --> 01:11:13,302

understand why they would ever use

five megabytes of space.

664

01:11:14,303 --> 01:11:17,139

And they noticed that I knew how to manage

having managed

665

01:11:17,139 --> 01:11:21,043

those organizations

I mentioned previously, I ran,

666

01:11:21,510 --> 01:11:25,014

I'll squeeze gubernatorial campaign

in Minnesota, one that,

667

01:11:25,881 --> 01:11:29,618

John Connelly asked me to run

his presidential campaign in Minnesota.

668

01:11:30,152 --> 01:11:33,656

And we got four times more delegates

that he did in New Hampshire.

669

01:11:34,189 --> 01:11:35,524

We got four of Minnesota.

670

01:11:35,524 --> 01:11:39,695

He got one to New Hampshire,

until he, dropped out of the race.

671

01:11:41,030 --> 01:11:41,597

And then,

672

01:11:42,631 --> 01:11:43,098

so I was

673

01:11:43,098 --> 01:11:46,101

asked to do Apple to become the business,

674

01:11:46,335 --> 01:11:49,338

or the Apple three Group product manager.

675

01:11:49,471 --> 01:11:50,806

And, Steve Jobs

676

01:11:50,806 --> 01:11:54,543

convince the executive committee

that occupied a place of the market,

677

01:11:54,977 --> 01:11:57,946

the Apple three of the business computer

where he wanted his debt

678

01:11:57,946 --> 01:12:00,983

to be introduced

or shipped Macintosh to be.

679

01:12:01,784 --> 01:12:04,486

So they canceled the product line

after I was out of the job

680

01:12:04,486 --> 01:12:06,522

for about three weeks.

681

01:12:06,522 --> 01:12:10,259

And, John Sculley asked me

what we should do about it.

682

01:12:10,926 --> 01:12:14,296

And, so I made him a proposal

to set us up as a

683

01:12:14,296 --> 01:12:18,500

the independent operating entity,

an independent business unit.

684

01:12:18,767 --> 01:12:20,269

He agreed with that.

685

01:12:20,269 --> 01:12:22,638

They asked me to be the business

unit manager.

686

01:12:22,638 --> 01:12:25,274

I asked if I could be the general manager.

687

01:12:25,274 --> 01:12:28,477

He said no, we want you to be the bum

or business unit manager.

688

01:12:29,144 --> 01:12:31,246

And we went out, sold,

689

01:12:32,548 --> 01:12:35,017

25,000 apple trees

690

01:12:35,017 --> 01:12:39,021

for an average

selling price of about $7,000 each

691

01:12:39,054 --> 01:12:43,959

was able to make enough profits to help

pay for the development of the Macintosh.

692

01:12:44,493 --> 01:12:47,629

And I phased the product line out

without any of the customers

693

01:12:47,629 --> 01:12:51,100

getting pissed at Apple

or leaving out some place else.

694

01:12:52,768 --> 01:12:55,771

So, that's my story,

and I'm sticking to it.

695

01:12:56,972 --> 01:12:58,474

I love it, I'm good.

696

01:12:58,474 --> 01:13:01,777

It's and it's a real quick aside,

I like retro computers.

697

01:13:01,777 --> 01:13:03,879

I actually do have an Apple three,

698

01:13:03,879 --> 01:13:06,915

and it's a one that not a lot of people

these days have heard of.

699

01:13:06,915 --> 01:13:10,018

And I do have, I think it's called

the Mega File Hard Drive or something

700

01:13:10,018 --> 01:13:10,352

like that.

701

01:13:10,352 --> 01:13:14,790

And it's this huge box and yeah,

I think it is five.

702

01:13:14,790 --> 01:13:17,793

I might have the ten megabyte version,

but yeah, I remember,

703

01:13:18,394 --> 01:13:20,696

looking up how much that

originally cost, going, oh boy.

704

01:13:22,231 --> 01:13:26,101

On the on the profile profile profile.

705

01:13:26,101 --> 01:13:26,502

That's right.

706

01:13:26,502 --> 01:13:27,269

Yeah, yeah, yeah.

707

01:13:27,269 --> 01:13:29,571

Mega file profile,

I think Mega files. Atari.

708

01:13:29,571 --> 01:13:32,207

Yes. Anyway, they're not being here.

709

01:13:32,207 --> 01:13:33,475

They're they're it's

just an interesting thing,

710

01:13:33,475 --> 01:13:36,612

but you're an author of several

quite successful books.

711

01:13:37,379 --> 01:13:39,782

And let's talk about that a little bit.

712

01:13:39,782 --> 01:13:40,082

Yeah.

713

01:13:40,082 --> 01:13:45,320

I began to put down on paper,

my experiences of what it takes to build

714

01:13:45,654 --> 01:13:48,657

what Steve Jobs

would call insanely great products.

715

01:13:49,191 --> 01:13:52,494

So my first book is, building

insanely great products,

716

01:13:53,028 --> 01:13:56,031

and it covers the five keys

to product success

717

01:13:56,198 --> 01:13:59,802

that Wiley, the book publisher,

asked me to write a textbook.

718

01:14:00,369 --> 01:14:05,340

So they published the little pamphlets,

all these 798 pages long called,

719

01:14:06,008 --> 01:14:09,011

successful Product

Design and Management Toolkit.

720

01:14:09,745 --> 01:14:11,880

Both of these books are available on,

721

01:14:13,315 --> 01:14:14,983

on Amazon,

722

01:14:14,983 --> 01:14:17,686

as and

they're also available as audio books.

723

01:14:17,686 --> 01:14:20,722

And then I have another one

called Organizing and Managing Insanely

724

01:14:20,722 --> 01:14:23,792

Great Products, which is for, CXO,

725

01:14:24,293 --> 01:14:29,565

level people to know how to structure,

organize a, product management function,

726

01:14:29,932 --> 01:14:32,935

or I prefer to call it a product

success function.

727

01:14:32,935 --> 01:14:35,838

Within the organization

728

01:14:35,838 --> 01:14:39,975

that a few years ago, because of the mind

set me a bunch of letters

729

01:14:39,975 --> 01:14:44,146

my dad wrote home during World

War two, and his name was Hymie.

730

01:14:44,746 --> 01:14:47,749

Like the robot and, get smart.

731

01:14:47,850 --> 01:14:51,887

And, so I published his letters,

which follows the history

732

01:14:52,354 --> 01:14:57,125

from my grandmother

escaping the Inquisition in 1492,

733

01:14:57,125 --> 01:15:00,128

in Spain, about the same time that,

734

01:15:00,629 --> 01:15:03,632

Chris Columbus, started sailing west,

735

01:15:03,966 --> 01:15:09,137

and she, emigrated to France,

where she and her party were being robbed.

736

01:15:09,137 --> 01:15:12,140

And a gallant young man by the last name,

a frightened,

737

01:15:12,674 --> 01:15:15,310

the same as mine came to her rescue.

738

01:15:15,310 --> 01:15:19,982

They fell in love, got married,

and then, a few generations later,

739

01:15:20,849 --> 01:15:24,353

when, the French turned against the Jews,

740

01:15:25,654 --> 01:15:28,524

the frightened

family left and went to Ukraine.

741

01:15:28,524 --> 01:15:33,395

And then in, 1914, with my grandfather,

742

01:15:33,395 --> 01:15:36,398

who was the blacksmith

for the governor of Kiev,

743

01:15:36,465 --> 01:15:39,735

he told him, you better get out of here

because the program is coming.

744

01:15:39,735 --> 01:15:42,070

And they had six before then.

745

01:15:42,070 --> 01:15:44,940

Were of the Ukrainians. The,

746

01:15:44,940 --> 01:15:49,511

the Cossacks, tried to wipe out the Jews

and the immigrants, the United States.

747

01:15:49,511 --> 01:15:54,716

And then my dad was born in Baltimore,

joined, the, Marines.

748

01:15:55,083 --> 01:15:57,386

Yeah. 1941.

749

01:15:57,386 --> 01:16:00,389

They kicked him out

because he had flat feet that he was able

750

01:16:00,389 --> 01:16:01,356

to get back in again.

751

01:16:01,356 --> 01:16:03,692

So they stuck up in the infantry.

752

01:16:03,692 --> 01:16:06,728

These very funny,

writer always wanted to get

753

01:16:06,728 --> 01:16:09,965

published some letters from my Hymie,

the very funny book.

754

01:16:09,965 --> 01:16:14,503

And it takes you through history,

including the fact that, later, frightened

755

01:16:14,570 --> 01:16:18,540

in, in France,

was appointed a duke by King Louis

756

01:16:18,974 --> 01:16:21,810

and, ignoring the French Revolution.

757

01:16:21,810 --> 01:16:24,279

The word titles are not passed down.

758

01:16:24,279 --> 01:16:27,082

I still say that by, I have a Duke.

759

01:16:29,318 --> 01:16:30,752

I love it, I love it.

760

01:16:30,752 --> 01:16:32,888

Well, I,

761

01:16:32,888 --> 01:16:35,891

can certainly accept that.

762

01:16:36,758 --> 01:16:38,460

So I know in your background

763

01:16:38,460 --> 01:16:41,563

you talked a little bit about HP and Apple

and all that, but you've trained

764

01:16:41,563 --> 01:16:43,865

actually hands

on, trained a lot of managers

765

01:16:43,865 --> 01:16:46,868

over the years and and quite successfully

from my understanding.

766

01:16:47,102 --> 01:16:49,204

Can you speak a little bit to that?

767

01:16:49,204 --> 01:16:49,338

Yeah.

768

01:16:49,338 --> 01:16:54,242

I have a series of courses that take you

through a product, lifecycle framework,

769

01:16:54,242 --> 01:16:57,646

which is up on my website

at Spice catalyst.com.

770

01:16:58,246 --> 01:17:02,551

And it starts out

with a product market strategy,

771

01:17:03,118 --> 01:17:06,121

that marketing, social media marketing,

772

01:17:07,155 --> 01:17:08,924

those types of topics.

773

01:17:08,924 --> 01:17:12,027

And also have, workshops that I perform.

774

01:17:12,027 --> 01:17:16,198

But my number one client is Cisco,

and I've prayed

775

01:17:16,198 --> 01:17:20,268

I or my traders of trade, about half

of all the product managers at Cisco.

776

01:17:21,036 --> 01:17:24,873

So if your Cisco stock

has gone up, that's, my,

777

01:17:26,608 --> 01:17:27,876

responsibility.

778

01:17:27,876 --> 01:17:30,879

If it went down, that's your fault

for buying it in the first place.

779

01:17:32,280 --> 01:17:34,149

And, through the years,

780

01:17:34,149 --> 01:17:37,686

I've trained about 10,000 of product

managers worldwide,

781

01:17:38,320 --> 01:17:41,323

including a company and, Saint Petersburg,

782

01:17:42,190 --> 01:17:43,892

Russia,

783

01:17:43,892 --> 01:17:45,827

and, including the Botswana

784

01:17:45,827 --> 01:17:49,031

and telecommunications company

in Botswana.

785

01:17:50,065 --> 01:17:53,268

By the way,

Botswana is north of South Africa.

786

01:17:54,069 --> 01:17:58,073

So I went there to figure out

how you get north of South and,

787

01:17:58,440 --> 01:18:03,111

trade capital, world Bank and, and product

management for their digital tools.

788

01:18:03,812 --> 01:18:06,815

And a number of other companies.

789

01:18:07,215 --> 01:18:08,283

Now we have a lot of listeners

790

01:18:08,283 --> 01:18:11,820

that are small business owners

and have products and ideas.

791

01:18:11,920 --> 01:18:15,290

What's some advice you could give them

and would you would you be

792

01:18:15,290 --> 01:18:18,293

somebody they could interact with for help

on what they're doing?

793

01:18:18,360 --> 01:18:18,727

Sure.

794

01:18:18,727 --> 01:18:21,930

I'd be happy to look at what they're doing

or help fill in the holes.

795

01:18:22,731 --> 01:18:26,435

The key here is, is to follow

the five keys to product success,

796

01:18:26,968 --> 01:18:27,969

which are in my books.

797

01:18:27,969 --> 01:18:32,641

By the way, if you just look up my name,

David Frieden for adding,

798

01:18:33,475 --> 01:18:35,844

on Amazon all my books, will show up.

799

01:18:36,845 --> 01:18:38,513

And the first one

800

01:18:38,513 --> 01:18:42,451

is the letter S and spice,

which is a strategy.

801

01:18:42,451 --> 01:18:44,820

You have to have a product

market strategy.

802

01:18:44,820 --> 01:18:46,555

You have to understand,

803

01:18:46,555 --> 01:18:50,459

what it is that your product needs to do

for the customer to be,

804

01:18:50,892 --> 01:18:56,665

happy and successful and, a product is

a service is the same as a product.

805

01:18:56,665 --> 01:18:58,834

It's just an intangible product.

806

01:18:58,834 --> 01:19:02,237

And these principles apply to a service

like a dentist office.

807

01:19:03,038 --> 01:19:06,041

To a restaurant to, a gas station,

808

01:19:06,641 --> 01:19:09,211

just as much as it applies to products.

809

01:19:09,211 --> 01:19:12,180

And the product market strategy has to,

810

01:19:12,180 --> 01:19:15,584

then, identify who the personas are,

811

01:19:15,684 --> 01:19:19,421

are the people that you're then

do with the product does.

812

01:19:19,921 --> 01:19:22,958

And it spells out to them

the value proposition,

813

01:19:23,658 --> 01:19:26,661

the product positioning, the,

814

01:19:27,662 --> 01:19:31,333

and, and furthermore, the competitive

research, the market research.

815

01:19:31,333 --> 01:19:32,501

And so forth.

816

01:19:32,501 --> 01:19:35,504

There are 32 elements of the product

market strategy.

817

01:19:35,737 --> 01:19:39,441

Most companies

start products and or start companies

818

01:19:39,775 --> 01:19:42,778

without thinking through those 32 things,

819

01:19:43,178 --> 01:19:45,781

by going out and, observing what

820

01:19:45,781 --> 01:19:48,784

their prospective customers are doing by,

821

01:19:49,284 --> 01:19:52,687

interviewing a 40

to 80 prospective customers,

822

01:19:53,221 --> 01:19:55,824

buy a survey and go somewhere between 800

823

01:19:55,824 --> 01:19:58,827

and 1200 of their target customers.

824

01:19:58,927 --> 01:20:02,097

And as a result of that, they follow what,

825

01:20:02,631 --> 01:20:05,700

better and Zuckerburg calls ready

fired aim.

826

01:20:06,101 --> 01:20:09,104

And oftentimes they miss the target

and they go on a business.

827

01:20:09,571 --> 01:20:13,675

In fact, 35% of all new products

and services introduced each year

828

01:20:14,176 --> 01:20:17,779

fail, wasting well over $1

trillion in the world's assets

829

01:20:18,180 --> 01:20:21,183

as a result of not having that product

market strategy.

830

01:20:21,917 --> 01:20:25,453

The the P and Spice stands for repeatable

processes.

831

01:20:25,887 --> 01:20:28,590

The AI stands for having the information

available

832

01:20:28,590 --> 01:20:31,593

in order to make informed decisions.

833

01:20:31,960 --> 01:20:33,361

See is the most important

834

01:20:33,361 --> 01:20:36,731

that I mentioned a piece of that already,

and that's understanding your customer.

835

01:20:37,265 --> 01:20:40,702

What it is your customer wants to do,

why they want to do it,

836

01:20:40,702 --> 01:20:43,805

when they want to do it, where they want

to do it, how they want to do it,

837

01:20:44,206 --> 01:20:49,110

what's standing their way,

what how important is it to get it done?

838

01:20:49,578 --> 01:20:53,915

And most importantly, how satisfied

are they with the current solution?

839

01:20:54,382 --> 01:20:58,753

So, for example, if someone was thinking

of inventing an alternative pencil,

840

01:20:59,287 --> 01:21:01,790

the chances of big success

were quite small

841

01:21:01,790 --> 01:21:06,394

because the perfect pencil has been dated

and shipping for thousands of years.

842

01:21:06,962 --> 01:21:09,965

So, understanding your customer

843

01:21:09,998 --> 01:21:13,368

by observing,

by interviewing, by surveying.

844

01:21:13,368 --> 01:21:15,437

And then if you're lucky

enough to have big data,

845

01:21:16,471 --> 01:21:17,906

you can do analytics.

846

01:21:17,906 --> 01:21:22,477

And if that big data has populated

an AI engine, you could ask the AI engine,

847

01:21:23,078 --> 01:21:25,647

for more details.

848

01:21:25,647 --> 01:21:28,383

And then last is your employees.

849

01:21:28,383 --> 01:21:31,853

There are 130 skill sets

that I've identified

850

01:21:32,220 --> 01:21:35,390

that are vital in order

to have product and service success.

851

01:21:36,124 --> 01:21:38,927

So you should have an ongoing

training program

852

01:21:38,927 --> 01:21:42,297

to upskill your existing employees

to assess,

853

01:21:43,098 --> 01:21:46,568

and analyze what skills you have

or what skills your organization

854

01:21:46,568 --> 01:21:50,238

needs to acquire, and have a plan

to bring those people on board.

855

01:21:52,407 --> 01:21:54,042

So you mentioned this before, and it's

856

01:21:54,042 --> 01:21:57,612

obviously a topic among technology

and has been for the last couple of years.

857

01:21:58,079 --> 01:22:02,017

How has AI changed your direction

in even starting up businesses?

858

01:22:02,017 --> 01:22:05,186

Because it seems to have left

a lot of stuff on its head,

859

01:22:05,587 --> 01:22:07,489

and you've been working in the field

for a long time.

860

01:22:07,489 --> 01:22:09,224

Can you tell us a little bit

about some of the differences

861

01:22:09,224 --> 01:22:10,325

you're seeing, and a good way

862

01:22:10,325 --> 01:22:13,328

to be able to interact with AI,

or is it something you should ignore?

863

01:22:14,462 --> 01:22:15,330

You should not ignore

864

01:22:15,330 --> 01:22:18,333

it because it's getting better

and better, every day.

865

01:22:19,100 --> 01:22:21,202

And it speeds up the process

866

01:22:21,202 --> 01:22:24,205

of putting that product

market strategy together.

867

01:22:24,239 --> 01:22:27,042

But you have to keep in mind

that it's only,

868

01:22:27,042 --> 01:22:29,778

regurgitating back to you,

869

01:22:29,778 --> 01:22:32,747

what has been the, printed,

870

01:22:32,747 --> 01:22:34,115

previously.

871

01:22:34,115 --> 01:22:37,919

So if something is bad, printed,

that's wrong.

872

01:22:38,253 --> 01:22:41,856

Some of the AI models will regurgitate

that back to you.

873

01:22:42,290 --> 01:22:45,060

An example of that

where there was some kind of post

874

01:22:45,060 --> 01:22:48,063

on X or Twitter about,

875

01:22:48,964 --> 01:22:50,999

Elon Musk being Hitler.

876

01:22:50,999 --> 01:22:51,733

And then if you did

877

01:22:51,733 --> 01:22:54,803

certain kinds of queries

would come back and tell you about Hitler.

878

01:22:55,503 --> 01:22:58,506

Also, there have been several people

879

01:22:58,573 --> 01:23:03,278

that have committed suicide

because of their, AI, chat box.

880

01:23:03,578 --> 01:23:07,816

Encourage them to hurry up

and kill themselves, so it can't go

881

01:23:07,816 --> 01:23:09,050

the wrong ways.

882

01:23:09,050 --> 01:23:13,621

I like to test AIS, by, like, for example,

putting my baby in,

883

01:23:13,955 --> 01:23:17,058

and if it comes back, fairly accurately,

that I'll trust it.

884

01:23:17,892 --> 01:23:22,630

I use an AI tool called perplexity,

which seems to do a very good job.

885

01:23:23,732 --> 01:23:24,966

And the AI boat

886

01:23:24,966 --> 01:23:28,069

in, Google has recently gotten

pretty good.

887

01:23:28,937 --> 01:23:32,273

I tried out Microsoft's

AI a year or so ago,

888

01:23:32,741 --> 01:23:35,944

and I put the name in a

by a former business partner of mine,

889

01:23:36,344 --> 01:23:38,713

and they came back

and said that he went to Harvard.

890

01:23:38,713 --> 01:23:40,949

He didn't said he graduated from it.

891

01:23:40,949 --> 01:23:43,585

It he didn't even have a college degree.

892

01:23:43,585 --> 01:23:46,788

Said he worked at, several companies

that he never worked at.

893

01:23:47,222 --> 01:23:50,025

So what it had done is taken his name,

894

01:23:50,025 --> 01:23:53,028

which is not entirely, uncommon,

895

01:23:53,328 --> 01:23:56,331

and mashed it together

with other people's names

896

01:23:56,831 --> 01:23:59,701

and then came up with a bio

that was inaccurate.

897

01:23:59,701 --> 01:24:03,738

So you have to be very careful about,

another thing that I tried to do,

898

01:24:03,738 --> 01:24:07,075

and it worked fairly well,

and I published this on the

899

01:24:07,108 --> 01:24:10,879

on a blog of my, Spice Cannabis

dot com website.

900

01:24:11,446 --> 01:24:14,449

I asked, perplexity.

901

01:24:14,549 --> 01:24:16,951

What is it that people do?

902

01:24:16,951 --> 01:24:19,988

And it came back and told me,

you know, we eat,

903

01:24:20,221 --> 01:24:23,191

we sleep, we dress, we,

904

01:24:23,591 --> 01:24:26,461

we, transport ourselves to work.

905

01:24:26,461 --> 01:24:28,496

We work those kinds of things.

906

01:24:28,496 --> 01:24:33,201

And it put all the things that people do

and some nice, neat little categories.

907

01:24:33,735 --> 01:24:36,571

And then I which is something that,

908

01:24:36,571 --> 01:24:40,375

would probably take weeks of effort

for an individual, to figure that out.

909

01:24:41,042 --> 01:24:45,680

And then I asked that,

which of this, these things could I do?

910

01:24:46,214 --> 01:24:49,884

And it came back with a very explicit

description, could do this, could do

911

01:24:49,884 --> 01:24:50,718

that, could do this.

912

01:24:50,718 --> 01:24:53,588

But it cannot do this

and it cannot do that.

913

01:24:53,588 --> 01:24:56,791

So I published that,

as I mentioned, in a blog on my website.

914

01:24:57,225 --> 01:25:02,063

So that's an example of,

rapidly speeding up the process.

915

01:25:03,231 --> 01:25:06,234

Another

thing that if you're in the software area,

916

01:25:06,401 --> 01:25:08,803

if you could figure out

how to use it, some,

917

01:25:08,803 --> 01:25:11,806

AI tools could write the programs for you,

918

01:25:12,273 --> 01:25:15,743

eliminating the need for the engineers,

the software programmers.

919

01:25:17,612 --> 01:25:17,946

Yeah.

920

01:25:17,946 --> 01:25:19,781

You know,

and I know from my own standpoint

921

01:25:19,781 --> 01:25:22,250

as a programmer,

I've been using a lot more for,

922

01:25:22,250 --> 01:25:24,586

you know, being able

to do a lot of the basic tasks.

923

01:25:24,586 --> 01:25:25,887

And these are the way that it's growing.

924

01:25:25,887 --> 01:25:28,890

And you know, what you can do with AI

today compared

925

01:25:28,890 --> 01:25:31,893

to even six months ago is very,

very different.

926

01:25:32,026 --> 01:25:35,363

And, you know, and it's one thing

and it is good to emphasize

927

01:25:35,363 --> 01:25:36,397

that you speak of

928

01:25:36,397 --> 01:25:40,135

AI is having hallucinations, which is one

it brings back all state are incorrect,

929

01:25:40,135 --> 01:25:42,871

you know, information,

that kind of stuff for,

930

01:25:42,871 --> 01:25:44,339

the legal profession,

I think has been seen.

931

01:25:44,339 --> 01:25:45,740

Things have been entirely made up.

932

01:25:45,740 --> 01:25:48,209

So you do still need to check

the information.

933

01:25:48,209 --> 01:25:49,611

You know?

934

01:25:49,611 --> 01:25:52,580

Yeah, that a lot of lawyers

have gotten the trouble

935

01:25:52,580 --> 01:25:55,583

of using AI to write their briefs.

936

01:25:55,717 --> 01:25:58,119

Yeah, well, it's easy to do

if you have case law.

937

01:25:58,119 --> 01:25:59,921

That's just random, but it's good for.

938

01:25:59,921 --> 01:26:02,924

It's not real,

but it supports your position, right?

939

01:26:03,024 --> 01:26:03,291

Yeah.

940

01:26:04,359 --> 01:26:04,692

Now, I

941

01:26:04,692 --> 01:26:05,693

could see where stuff like that

942

01:26:05,693 --> 01:26:09,430

could become very embarrassing

and problematic at the end of the day,

943

01:26:09,430 --> 01:26:11,366

you know,

because it's not true information.

944

01:26:11,366 --> 01:26:12,901

So yeah, you, you got to watch it.

945

01:26:12,901 --> 01:26:14,502

But it does sound like it's,

946

01:26:14,502 --> 01:26:16,671

you know, making changes

here. And I would think so too,

947

01:26:16,671 --> 01:26:19,140

if business start up,

there's no reason it wouldn't be.

948

01:26:19,140 --> 01:26:22,510

But it is something that in this day and

age, it's starting to become as important

949

01:26:22,510 --> 01:26:25,947

to know how to interact with AI as

it was to use a computer in the 90s.

950

01:26:26,748 --> 01:26:29,984

You know, so going

that direction can make it or break it.

951

01:26:30,385 --> 01:26:33,188

Was there anything else

you'd like to tell us?

952

01:26:33,188 --> 01:26:37,225

There's a newsletter whose name escapes me

right now that I get daily,

953

01:26:37,225 --> 01:26:41,262

which updates me

on, latest developments of AI

954

01:26:41,930 --> 01:26:46,167

and, what should, I guess

subhuman or human

955

01:26:46,201 --> 01:26:49,537

software, rather, you should seek that out

and subscribe to it.

956

01:26:49,704 --> 01:26:51,973

Keeps you up to date,

has the latest developments

957

01:26:53,408 --> 01:26:53,641

okay.

958

01:26:53,641 --> 01:26:54,742

That's great.

959

01:26:54,742 --> 01:26:56,444

Or. Well, listen, thank you for joining us

today.

960

01:26:56,444 --> 01:26:58,513

Give us your websites again.

961

01:26:58,513 --> 01:27:00,281

It's, spice Catalyst.

962

01:27:00,281 --> 01:27:02,483

What Worldcom.

963

01:27:02,483 --> 01:27:04,052

Yeah. My name is David Freed.

964

01:27:04,052 --> 01:27:08,022

And for aiding,

you could look me up on perplexity

965

01:27:08,022 --> 01:27:11,025

and find out more things about me

than I ever do.

966

01:27:12,860 --> 01:27:13,628

It's make sense.

967

01:27:13,628 --> 01:27:15,563

Thank you for joining us today.

968

01:27:15,563 --> 01:27:18,499

Thanks for putting up with me.

969

01:27:18,499 --> 01:27:20,268

I don't know, you know,

we have a lot of interesting questions

970

01:27:20,268 --> 01:27:22,804

that come in on retro technology

and stuff like that.

971

01:27:22,804 --> 01:27:26,307

The Apple three was a unique system and,

one that many.

972

01:27:26,307 --> 01:27:28,376

I well,

I think they're all really cool, but,

973

01:27:28,376 --> 01:27:32,113

it's kind of fun to be able

to learn about this until next week.

974

01:27:32,113 --> 01:27:35,183

This is User Friendly 2.0,

keeping you safe on the cutting edge.

975

01:27:35,850 --> 01:27:37,318

User Friendly 2.0.

976

01:27:37,318 --> 01:27:40,421

977

01:27:40,655 --> 01:27:43,758

by User Friendly Media Group Incorporated.

978

01:27:44,425 --> 01:27:46,027

979

01:27:46,027 --> 01:27:49,364

The content is the opinion

of the show's participants

980

01:27:49,697 --> 01:27:53,701

and does not necessarily

reflect this station or platform.

981

01:27:54,402 --> 01:27:58,239

Requests for material use, interviews,

disclosures,

982

01:27:58,539 --> 01:28:01,476

and other correspondence may be viewed

983

01:28:01,476 --> 01:28:04,646

and submitted at userfriendly.show.