It's the weird time between Christmas and new year.
Jon Clayton:Hopefully you've managed to take some time off work to relax.
Jon Clayton:Perhaps if a glass of Bailey's send a mince pie.
Jon Clayton:But if you can spare just a little time to think about your
Jon Clayton:business plans for next year.
Jon Clayton:You could really set up your year for success.
Jon Clayton:That's exactly what I'll be talking about in this week's episode of architecture
Jon Clayton:business club, the weekly podcast for solo and small firm architecture, practice
Jon Clayton:owners, just like you who want to build a profitable future proof architecture
Jon Clayton:business that fits around their life.
Jon Clayton:I am the host John Clayton.
Jon Clayton:If you want to get notified when I release a new episode and get
Jon Clayton:access to free resources and exclusive offers, then go to Mr.
Jon Clayton:John clayton.co.uk forward slash ABC.
Jon Clayton:And sign up to my free weekly email newsletter.
Jon Clayton:Hi, everyone.
Jon Clayton:Thanks so much for joining me today.
Jon Clayton:I hope you've hardened.
Jon Clayton:Awesome Christmas, whatever you've been doing.
Jon Clayton:Spending time with family and sharing gifts and just
Jon Clayton:enjoying some time off work.
Jon Clayton:Um, I think the Christmas break, if you're fortunate enough to be able to take some
Jon Clayton:time off between Christmas and new year.
Jon Clayton:It's a science from spending time with family and enjoying some time off work.
Jon Clayton:It's actually a really good time.
Jon Clayton:Really good opportunity to.
Jon Clayton:Look back and reflect on your previous year.
Jon Clayton:So to look back at, what's been working what hasn't been working and to make
Jon Clayton:a course correction if necessary.
Jon Clayton:That's something that business coach Mike Cole regularly recommends to his coaching
Jon Clayton:clients in his coal collective community.
Jon Clayton:Uh, it's actually something that they they do each month.
Jon Clayton:But I think it's something too good to do at the end of the year as
Jon Clayton:well, to look back on the past year.
Jon Clayton:So a few questions that you can ask yourself.
Jon Clayton:What went well?
Jon Clayton:What went well last year.
Jon Clayton:What were your achievements towards your, your objective for the year?
Jon Clayton:Assuming you set an objective for the year, which I think is good today.
Jon Clayton:So for me, it was getting clear on the direction I wanted to go in with my
Jon Clayton:business and launching this podcast.
Jon Clayton:That was something that I'd.
Jon Clayton:Thought about a long time ago and hadn't had the confidence to go ahead and do it.
Jon Clayton:And I finally managed to get over myself and get on and launch the podcast this
Jon Clayton:year, which was a huge thing for me.
Jon Clayton:I'm really pleased to be able to share this with the world.
Jon Clayton:The other thing to ask yourself what went wrong?
Jon Clayton:Did anything get in the way of your goal?
Jon Clayton:Or objective that you'd set for this year.
Jon Clayton:From my point of view, my perfectionism slowed things down.
Jon Clayton:I sometimes call myself a recovering perfectionist.
Jon Clayton:I'm really trying to kind of let go of my perfectionism.
Jon Clayton:I Mean, it can be.
Jon Clayton:Quite a useful trait, particularly in architecture and being an
Jon Clayton:architectural technologist.
Jon Clayton:The devil is in the detail.
Jon Clayton:That's a phrase that often got bandied around the office.
Jon Clayton:And, um, I was very much a perfectionist.
Jon Clayton:Working on those designs, particularly technical design stages, but.
Jon Clayton:It can really slow you down because you know, you're aiming for
Jon Clayton:perfection every time and you just never get round to doing things.
Jon Clayton:So I've been really trying to let go of that and embrace a more.
Jon Clayton:Dumb.
Jon Clayton:Is better than perfect approach and things can always get refined later.
Jon Clayton:But another thing that didn't go as well as share is my, my income,
Jon Clayton:my revenue has been opened down and all over the place this year.
Jon Clayton:So that's something that I'd like to fix next year.
Jon Clayton:What would make next year, even better than last year.
Jon Clayton:Have a think about that.
Jon Clayton:It's really important to think about what can be optimized, what
Jon Clayton:can be improved year on year.
Jon Clayton:For me, I'm going to be focusing on the growth of the podcast.
Jon Clayton:We've only launched relatively recently, wanting to make sure that the show gets
Jon Clayton:out to as many listeners as possible.
Jon Clayton:And I ideally want to build a community of like-minded architecture, practice
Jon Clayton:owners and architecture professionals.
Jon Clayton:I'd like to build a community from, um, the listeners of the show.
Jon Clayton:And income, I would like to have more consistent, predictable income.
Jon Clayton:In the year ahead.
Jon Clayton:Another thing that you can do is have a theme or a word of the year.
Jon Clayton:So for me last year, my word of the year was.
Jon Clayton:Well, two words actually balance.
Jon Clayton:And wellbeing.
Jon Clayton:The previous year, I'd had a bit of a turbulent time.
Jon Clayton:We were moving house and it was quite a stressful process of, of
Jon Clayton:buying the home that we now live in.
Jon Clayton:And I hadn't realized quite how stressful that was for me and for my family, until
Jon Clayton:till it was all over till we moved in.
Jon Clayton:It's.
Jon Clayton:It's just over a year to the day, since we got the keys to our current home and it
Jon Clayton:felt like a weight had been lifted when we finally got the keys and we got moved in.
Jon Clayton:And, um, I.
Jon Clayton:Really had recognized that.
Jon Clayton:There was this imbalance in my life with my work-life balance.
Jon Clayton:Uh, I wasn't looking after myself as well as I could have been.
Jon Clayton:I don't want it to make that a real priority for the past year.
Jon Clayton:And I feel like I'm in a better place now for it.
Jon Clayton:I think for next year.
Jon Clayton:I think the word for next year.
Jon Clayton:I am not a hundred percent decided on this.
Jon Clayton:I'm going to think about this more over the new year period.
Jon Clayton:Growth was the first word that came to mind.
Jon Clayton:So.
Jon Clayton:Personal growth.
Jon Clayton:Growth professionally.
Jon Clayton:Growth of the podcast growth of my business.
Jon Clayton:That seems to be the word that's came to, seems to be coming
Jon Clayton:to the fore for me personally.
Jon Clayton:So encourage you have a think about what your theme for next year going to be.
Jon Clayton:And what is the goal?
Jon Clayton:Like, do you have a goal or objective for the year ahead?
Jon Clayton:If you don't have a goal for next year.
Jon Clayton:Now's a good time to think about it.
Jon Clayton:For me, I would like to.
Jon Clayton:Diversify my income.
Jon Clayton:I would like my income to be more regular coming into the business.
Jon Clayton:And part of that will be.
Jon Clayton:Creating some paid office for the listeners for you.
Jon Clayton:Based on.
Jon Clayton:The areas that you need the most help with.
Jon Clayton:So I'll be reaching out to you guys.
Jon Clayton:I'm going to be asking you.
Jon Clayton:What are the things that you're struggling with?
Jon Clayton:Where is it that you need support?
Jon Clayton:And this that's something that I can help you with in some way.
Jon Clayton:Uh, what needs to happen for you to achieve your goal?
Jon Clayton:I have a think about that.
Jon Clayton:What are the steps that you need to take to achieve it?
Jon Clayton:For me, I'm intending to publish and promote at least one.
Jon Clayton:High quality, valuable podcast episode every single week,
Jon Clayton:I'm going to be seeking out.
Jon Clayton:Collaboration opportunities.
Jon Clayton:Looking for ways to get in front of other people's audiences.
Jon Clayton:I'm going to, I'm going to be surveying my own audience.
Jon Clayton:I'm going to be reaching out to you guys as the listeners.
Jon Clayton:And asking you about what are the things that you're struggling
Jon Clayton:with and how can I help.
Jon Clayton:And that I'll be creating some paid offers to assist with those pain
Jon Clayton:points, with those things that you're struggling with based on your feedback.
Jon Clayton:Remember, don't forget to subscribe to my free weekly email newsletter.
Jon Clayton:You can do that at mrjonclayton.co.uk/abc.
Jon Clayton:And if you are enjoying this episode then please visit podchaser.com,
Jon Clayton:search for Architecture Business Club and leave a five star review.
Jon Clayton:Now, back to the show.
Jon Clayton:Something else that I think is worth highlighting is the difference between.
Jon Clayton:Goals.
Jon Clayton:And, and tasks.
Jon Clayton:I think we could broadly categorize this into probably four categories actually.
Jon Clayton:And I'm going to name check Andrew and Pete, the wall, small
Jon Clayton:business growth experts and the founders of the atomic community.
Jon Clayton:Pretty sure they did a training about this some time ago.
Jon Clayton:In their community that I listened in on.
Jon Clayton:So I'm going to credit those guys for this.
Jon Clayton:Talking about the difference between vision goals, projects, and tasks.
Jon Clayton:So the vision really is.
Jon Clayton:A broad description of the future that you want.
Jon Clayton:Do you know what direction you're going in?
Jon Clayton:What is it that you actually want?
Jon Clayton:In the future.
Jon Clayton:What do you want life to look like in a year's time or five years' time?
Jon Clayton:What's the vision for that?
Jon Clayton:The goals are.
Jon Clayton:Well, it's still big picture.
Jon Clayton:But they usually time bound.
Jon Clayton:You often heard that terminology saying smart goals.
Jon Clayton:Smart goals are specific measurable.
Jon Clayton:Achievable relevant and time bound.
Jon Clayton:But, you know, Having that in mind dot.
Jon Clayton:Uh, goal being something that maybe you might set a goal for
Jon Clayton:each quarter, we might have a goal for the year that ties in with a
Jon Clayton:longer-term vision for the future.
Jon Clayton:Projects is something slightly different.
Jon Clayton:And I think there's a bit of confusion, some time between projects and tasks.
Jon Clayton:Sometimes people will set themselves a task.
Jon Clayton:It might be.
Jon Clayton:Update website.
Jon Clayton:Popular finished building new website.
Jon Clayton:That is not a task.
Jon Clayton:That really is a project.
Jon Clayton:Project is a related series of tasks that contribute to achieving your
Jon Clayton:goal and fulfilling your vision.
Jon Clayton:But the made up of lots of smaller tasks, the tasks are the individual steps that
Jon Clayton:are required to complete the projects.
Jon Clayton:And one of the mistakes that I've made in the past, a lot of other people make
Jon Clayton:is, you know, writing a, to do list that.
Jon Clayton:You look at it as being a task list, but actually some of the tasks that you
Jon Clayton:have on your list are actually projects.
Jon Clayton:And then it becomes very difficult to.
Jon Clayton:Tick those off your list.
Jon Clayton:'cause, they're not broken down into that.
Jon Clayton:Um, Micro level of detail into the individual tasks that need to be done to
Jon Clayton:achieve and get the project completed.
Jon Clayton:So have a think about that when you, when you're thinking about the things
Jon Clayton:that you need to do, the things that you need to plan out next year.
Jon Clayton:To achieve your longterm vision and to achieve next year's goal,
Jon Clayton:whatever that's going to be.
Jon Clayton:I think about how you can break down those bigger tasks, which are really
Jon Clayton:projects, break those down into those little individual baby steps so that it's
Jon Clayton:more manageable and achievable and you can get those things ticked off your list.
Jon Clayton:I think the other thing that it's good to have at this point, Is to have some
Jon Clayton:kind of annual plan for next year.
Jon Clayton:That kind of incorporate some of those thoughts from your, your
Jon Clayton:longterm vision and your goal.
Jon Clayton:To actually set aside a little bit of time.
Jon Clayton:It doesn't need to be all day.
Jon Clayton:Could just be, you know, An hour over your, coffee and maybe a, the
Jon Clayton:lust of the mince pies before we get back to work in the new year.
Jon Clayton:And I think this is something that expert business mentor Chris Ducker
Jon Clayton:does particularly well with his round table mastermind group and with
Jon Clayton:his incubator business community.
Jon Clayton:At the beginning of the year, he gets his community to, to think about their
Jon Clayton:yearly plan and also, um, them throughout the year to do quarterly planning.
Jon Clayton:Some of the things that you would do when you are looking at your yearly
Jon Clayton:plan, are things like reflecting on the current state of the business.
Jon Clayton:And looking towards the future.
Jon Clayton:It's a little bit like the the bit we touched upon
Jon Clayton:earlier about reflecting back.
Jon Clayton:We were talking at the beginning of the conversation about Mike Cole and,
Jon Clayton:and what he does with his community.
Jon Clayton:You reflect on things.
Jon Clayton:That are working well, what is working well in the business?
Jon Clayton:What's working, not so well.
Jon Clayton:What were the biggest challenges that you had last year?
Jon Clayton:What did you struggle with?
Jon Clayton:What tasks.
Jon Clayton:Could you start delegating next year?
Jon Clayton:Are there certain things that you're doing within your business that
Jon Clayton:perhaps you shouldn't be doing?
Jon Clayton:All the things that you could delegate.
Jon Clayton:Could you train somebody else to do the thing that you're struggling with?
Jon Clayton:Maybe it's not your area of expertise.
Jon Clayton:And also think about what, what big plans do you have for the business next year?
Jon Clayton:What is the goal for next year?
Jon Clayton:Where do you want to be?
Jon Clayton:If we fast forward.
Jon Clayton:12 months, time in your business.
Jon Clayton:Where do you want to be this time?
Jon Clayton:Next year?
Jon Clayton:And I think also it's important actually to consider the numbers.
Jon Clayton:Something that often gets overlooked.
Jon Clayton:Crazy as it is, but if you don't really have a handle on that, then.
Jon Clayton:This is an argument to say, you don't really have a business.
Jon Clayton:You maybe you're in business, but you perhaps don't actually
Jon Clayton:have a business really.
Jon Clayton:So, again, this is a great time to look back.
Jon Clayton:At your revenue from the previous year.
Jon Clayton:Reflect on back.
Jon Clayton:I think about what is the target for next year?
Jon Clayton:What is your revenue goal?
Jon Clayton:For the next 12 months.
Jon Clayton:And look back up.
Jon Clayton:Where did luscious revenue come from?
Jon Clayton:And if, well, I'm assuming that next year's revenue target.
Jon Clayton:It's going to be bigger than the shares.
Jon Clayton:I'm sure all of us would like more revenue coming into our
Jon Clayton:business for the next year.
Jon Clayton:So where is that extra revenue going to come from?
Jon Clayton:How are you going to get it?
Jon Clayton:How many clients do you need?
Jon Clayton:How many projects do you need to be able to hit that new revenue goal?
Jon Clayton:Also have a look at the costs.
Jon Clayton:What were the running cost last year?
Jon Clayton:What did it cost to run the business?
Jon Clayton:And what are you going to budget for next year for your business costs?
Jon Clayton:Have a look at what the top cost sources, where, where are you spending the
Jon Clayton:most money in running your business?
Jon Clayton:And are there any savings that you could make?
Jon Clayton:The last thing that I would say is.
Jon Clayton:Think about planning in quarters.
Jon Clayton:I think it's good to have a longterm vision for the direction of the business.
Jon Clayton:I think it's great to have an overarching goal for the whole year.
Jon Clayton:But I think it's good to break that down into quarters kind of 90 day sprints.
Jon Clayton:It's it's a more manageable block of time.
Jon Clayton:It's long enough to get some.
Jon Clayton:You know, too.
Jon Clayton:Get some real stuff done.
Jon Clayton:To get some results.
Jon Clayton:But it's not so long that you start to get complacent or you go too far off track.
Jon Clayton:Each quarter, you can do a little bit of a course correction
Jon Clayton:if that's what's required.
Jon Clayton:To keep you on track towards that annual goal.
Jon Clayton:And I think that's enough for today.
Jon Clayton:I will talk more about quarterly planning in a future episode.
Jon Clayton:So until then, I wish you all the best for the new year and
Jon Clayton:I'll catch up with you soon.
Jon Clayton:Next time.
Jon Clayton:I've got a fantastic episode to kickstart your new year.
Jon Clayton:I'll be chatting with online business, strategist and copywriter.
Jon Clayton:Janet Marie about thinking like a CEO.
Jon Clayton:Thanks so much for listening to this episode of Architecture Business Club.
Jon Clayton:If you liked this episode, think other people might enjoy it.
Jon Clayton:Or just want to show your support, then please visit podchaser.com.
Jon Clayton:Search for Architecture Business Club and leave a glowing five-star review.
Jon Clayton:It would mean so much to me and makes it easier for new
Jon Clayton:listeners to discover the show.
Jon Clayton:If you just want to connect with me, you can do that on most social media
Jon Clayton:platforms, just search for @mrjonclayton.
Jon Clayton:The best place to connect with me online though is on LinkedIn.
Jon Clayton:You can find a link to my profile in the show notes.
Jon Clayton:Remember running your architecture business doesn't have to be hard.
Jon Clayton:And you don't need to do it alone.
Jon Clayton:This is Architecture Business Club.