Welcome to the six Figure Business Mastery Podcast, where every week Kirsten and

Jeanie dive into the essential topics to fuel your business growth, from

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Tune in for expert guest interviews on all things marketing and

business, and learn how to work on your business, not just in it.

So get ready to unlock your business potential and take it to the next level.

What if the real reason you're not hitting your goals isn't effort, but

the invisible clarity gaps quietly steering your business off course.

We're excited today, today to have Janni Stockman on our show.

She's a personal development coach and has lots of amazing tips to

share, so thanks for joining us.

Jannis.

Lovely to have you.

My pleasure.

I'm very honored.

Okay, quick pause.

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We look forward to seeing you there, and what a beautiful time to record

this topic and the right timing.

Yes.

We're recording this at the end of the year, and Yanna was just telling us a

story about someone who is putting a lot of pressure on themselves about achieving

things before the end of the year.

Yanna, before we jump into that, tell us a little bit about how you ended up

becoming a personal development coach.

What was your journey like?

Have you ever packed a suitcase in your life?

And had one-way ticket.

And you probably, if you had that opportunity, you must have decided

what, what's essential, what I must leave behind, what should I pack?

What should I leave?

And we often feel we are traveling lighter.

And maybe just to carry on, and it happened to be we carry so

many pounds and pounds of internal clutter we aren't even aware of.

And.

That's my story.

I packed 14 years ago, one suitcase.

In one backpack, and I had one way ticket to come into the beautiful

land of opportunities and I thought, I all figured it out and I, at that

time I had master's in psychology.

I had experience turnout to be, it took me 14 years.

To declutter the internal clutter that is often quiet and heavy enough.

So after years of endless years of personal development, studying,

understanding different cultures and what's the success means to them

now, I help high achieving women and entrepreneurs clear that inner clutter the

kind of no one sees, but everyone feels so they can create lives and business.

That feels good.

On the insides as it look good on the outside, and my work is very simple.

I blend psychology and holistic coaching and lived experiences.

I often joke, I coach my 10 years old version of myself when I started

my business, when I got into this new version, how can I. Pivot and

create psychology and personal development accessible to people who

can just apply the tools and create life they really desire and want.

And I love those Real to the World tools.

There's so many books I've written about great stuff.

But when a life happened and you're in the middle of it, where do you go to?

So this is very crucial for a six figure audience because ambition without clarity

leads to exhaustion and not a mastery.

And I learned this firsthand in my clients as well.

So, yeah, that's love myself.

That is, I love that.

So amazing.

We have a really good friend who, she always says, clarity

equals velocity, right?

When you have clarity.

Then you can go and you can go fast.

But you're right.

If you don't have clarity, then it does, it results in burnout

and overwhelm and stress.

So I love that you're helping people get very clear on what

they want and why they want it.

And I love the fact that you're also like really practical.

So this isn't like you have to get up at 5:00 AM and take an ice

bath and meditate for four hours.

That's not your jam, right?

That's life.

And it might look great.

And it's become, unfortunately, a trend on social media.

But in it's a trap.

A lot of solopreneurs, one women, one men shows who are freelancers, who

are working hard in their business.

It's their life.

And that unrealistic expectations is at least tricks.

It does.

It really does.

So how do you help people really get the vision that they need to create the

profit that they want in their businesses?

I would say that's a really good question because most entrepreneurs are focused on

what they get, a revenue, the recognition, the worth, the paycheck, but they miss the

secret of growth, who they must become.

I really like this book.

It's always at my desk at l Ziglar.

A famous coach, personal development guru, and I never forget that phrase

about what you get by achieving your goals is not as important.

What you become by achieving your goal.

Yes.

It's so that's psychological secret sauce.

Yes.

And the problem.

We don't need another improved ad or add on to our list of advice.

I believe we need a better system to close that gap.

Between, I'm ambition ambitious and I have this great vision, great

goals, especially visionaries in business and reality, especially

when it comes to resourcefulness and energy, self-awareness,

asking what fuels me up today?

What truly keeps me going.

An example is, you know, you need to focus.

But the moment a email notification pops up, you lose 20 minutes.

That's that lack of self-awareness or on a limiting belief that you must respond

instantly or you constantly compare.

We just talked about, uh, which is triggering that self-doubt,

that drains the energy you need to dedicate to that unique strategy.

So I help high achievers to navigate, to recognize, to pinpoint

and be aware of what is going on.

Get curious.

It's fun.

Life is fun.

Navigating business is fun, very lucrative.

You have to pay attention to that and nothing could be better than

guidance and we will talk about that.

We forget those little small things like you said, like getting distracted.

I know when like sometimes I take a break and my break is checking email and now I'm

going in a hundred different directions.

That's not a break.

That is just shifting your focus from one thing to 10 things that are in your inbox.

It's interesting because it's so hard to do sometimes.

I guess it's just a habit and you know that you have to break.

I love that.

Yes, I am guilty as charged with 20 open pages on my, because I'm a great,

uh, multiple things trade of none.

No, I learned the hard way.

Multitasking does.

It brings you closer towards your goal, but I thrive.

I notice how I, my speed has improved.

There's some benefits I found I find, but I have to restrain myself about Yana.

Let's just focus on this three.

It's gonna be this email, it's gonna be this improvement to my digital

course, and there is gonna be a preparation for main speaking engagement.

Give yourself a frame.

Yeah, I think we, we have really been embracing time blocking more recently,

and I think that is so important.

If you have a time block to know exactly what you're going to work on.

Otherwise you do go off in half a dozen different directions.

But I also love that whole concept of, I think when we do hard things,

that's what builds our confidence.

You don't become confident by just reading affirmations.

You become confident by doing hard things, and I think when you start

like working with someone like you.

Who do I need to become to achieve the things I really want to achieve?

Making those the priorities.

Is that something your clients get excited about once they figure

it out with working with you?

What I want to achieve based on who I need to become, these

are the steps I need to take.

I bet that clarity is huge for them.

It really does, and unfortunately I wish it would just come on my own.

When I was in the trenches of building a business and I

was taught that at a result.

Is the defined, it's a definition of did you do good or bad?

And it's very simple.

Bring us back to the memories of being kids.

If you follow through with the parent request, then good girl, good boy.

If not, then not quite.

And there could be a reminder that you're not, or a punishment or

et cetera, et cetera, et cetera.

So we learned, we wired ourself to behave.

Two ways.

I am expected to behave this way, so I will following through to please

to become what expected of me.

And then we often suppress that.

But how I really want to react, how I really want to behave and do I wanna play?

Do I wanna have fun?

Do I wanna take a nap?

Do you wanna go for a walk?

And that part is somehow not validated enough and important.

So we choose.

To perform and for high achievers and performance, who, my beautiful audience

that I relate to because I was, I am them.

It speaks that profound truth that no, when we turn around towards ourselves.

That's where stop gets happened and we put the expectations behind.

And I would say that it's the distance between your potential and your paycheck.

There's several reasons why we not where we at.

There is a decision fatigue when you are stuck in exhausting cycle of indecision.

Self-doubt analysis paralysis.

Very familiar.

This is the massive hidden cost to our businesses.

So my role is to bring that gap shorter and I, across all the clientele that

I have is, it could be perfectionism, constantly redoing the website

copy, constantly redoing A PDF file, tweaking in Canva or saturated focus.

Trying to map different social media platforms at one.

And the all difference require different approaches.

So we losing what really we leading with adding value and content,

connecting with people versus we serving, uh, the platform requirements.

And we think that, oh, if I'm busy, that's like a badge of honor.

You are busy, but you're stuck in low impact, busy work instead of feeling

aligned with the decisive actions and.

Sometimes I even ask myself, how am I doing today?

How's it feel?

Yeah.

I think a lot of us like to learn and that's great.

We as entrepreneurs do need to learn in different things in different

ways, but sometimes you can get in that learning and never implementing,

never setting a structure and a goal and going in a particular direction.

It's great that people like you can help entrepreneurs do that.

And you mentioned something about a 30 day reset.

How do you help people with that and what's the ultimate accomplishment

when they do a 30 day reset?

I love that because I was hotshot jumping on the goal.

Let's do it.

I love to conquer the, like we will figure it out, the planned blueprint later, but

we have to be already ahead of the game.

We figure out as we go.

And it's funny because most people failed at goals because they are start

too big and relying on willpower and.

Perfect example, new Year, new me.

Favorite marketed phrase.

Just watch for it.

In three weeks, it's gonna be all over again.

And on internet start the goal, new year, new me, 50 pound down.

Every single fitness center will promote that, but we need to be

psychologists and not a cheerleaders for ourselves because what's happened

is the reason why this 30 day reset is the mo, it's the momentum secret.

30 days is a perfect sprint.

It's long enough to build the momentum and see initial results and data.

So the brain be like, that's very good to know.

This is the formula.

That's how much effort I put in.

That's how much result I got, how I feel.

I feel good.

Okay.

That was hard.

Not hard enough.

Any type of data gives us reason to replicate the same pattern in

behavior, the cognitive behavior, which increase as self-confidence.

Just like you said, Kirsten, the confidence comes from doing.

So, but.

Short enough, 30 days to prevent that self-doubt.

The dwelling, the overthinking, the lead, the burnout, the

analysis paralysis that I mentioned earlier about do I have resources?

Do I need a higher marketing team?

Do I need to write a book?

Do I need to be up here and there?

So I like this is a very refined momentum.

The second reason a why 30 days is the truth.

There is truth about commitment.

Most people want to.

Outcome, but they fail to commit to that.

I just forgot.

It has to be happen.

Data shows that without clear, manageable process, over 80% of our goals fail.

And we know that by January 15th, where are we not near that gym?

Not near that consistent posting or going.

Live because the vision feels so far away and you're like, oh my God, I

have 11 more months to go like this.

No, thank you.

And the solution is, I like this reverse engineering goal.

Reset.

We start in the end and work backward because.

Like I said, it's too big of a reach to forecast, amount of

energy, not knowing if the life's gonna happen in the middle of it.

And I like the number one step is one year vision.

You cast backward.

You literally say start writing, reflecting, meditating, whatever it is.

Start with painting the perfect day, literally like a year from now, day

of today, with the year ahead of you.

What are you doing?

Where are you living?

What are you thinking?

What are you smelling?

What are you feeling that fuels your emotional connection to your goal?

The next step is quarterly focus, so break down that vision that you

just created a year from now without knowing how you're gonna get there.

Just patience.

You go to quarters, break down that vision is just four bigger goals areas.

Your quarters.

Imagine big vision comes four, and then you shrink to 30 day commitment.

Take just one out of each quarter goal and break into the three smaller monthly

focus areas, or one, whatever it is.

You are now only focused on one thing for 30 days.

That's doable.

That doesn't feel like procrastinating and that's, this

is directly committing to your.

Year long vision.

You're not doing just anything.

Not significant.

You contributing toward that 12 month ahead of you.

That's eliminate that mental clutter and actually drive results.

I, if I may for a second, have share with your audience when I

was looking, you all familiar as a professionals with the SMART goals?

Oh yeah.

I was trying for that for a long time and practicing.

I was like, something just doesn't right.

Doesn't fit.

I would just sleep.

Feedback from my goals and my clients would get back to

me with the same feedback.

I would notice they would not follow through with the homework.

I'm like, what is missing?

And I read the book.

So every single management book on like how to stay productive

because as entrepreneurs we feel like that's never enough.

We need to learn more.

Just like Jean said, there's more to learn and never enough time to implement.

So I thought the solution would be to create a formula that works for me.

When we set the goal, what's most important, we have to be clear.

What are we doing otherwise, we're doing everything under the, so I put

together this really nice think of like abbreviation word clear, C-L-E-A-R.

C stands for collaborative and I thought we tend to work alone and

our goals, it's understandable.

My goal, I gotta do the work, it creates the vision that relates to my future.

Makes sense.

But would that be great if we get help to achieving with help of others, someone

who could be a mentor, a company that can saturate and delegate your resources,

and maybe you can hire a supportive coach in the company and management company.

Who went through the similar process, so we're not reinventing the wheel

feeling, oh my God, this is gonna be work.

Not at all.

Some already did that.

It's not you, but that's where you bring your unique self and ask for help.

Then L stands for limiting.

We have to set the frame goal, otherwise it's never get done either.

It's two hours a day, a week, a year, uh, 10 years maybe to

take to complete that goal.

The time limit it gives the goal, depth, scope and keep us going.

It turns our should dos into the must dos list next letter E. That

what was missing for me, all of those marketing goals, their management goals,

they're really great, but emotional component have to care about that goal.

You have to care about that future and the outcome and results.

Whatever that's involved.

It always involved emotions.

Mm-hmm.

And emotions are the drive and the energy to pursue it.

Unless it's this inherited goals that you must become born into the family

of doctors, so you have no choice.

That's your career path.

Or there is some sort of a. Need and the lack of, and you go and follow

on goals that are really fulfill your limitations versus like your potential.

So you have to be clear is it drives me, is it gives me energy or it's really

hard work and it drains me and I do this.

Adjustments to my body as a goal to just fit in or to look alike.

Does that make sense?

Yes.

Very much emotional.

Yes.

So the next, the last two is actionable.

Very simple.

Are you gonna do something about it or not?

It's just that simple of a commitment.

If yes.

What are my steps?

If no, then that's just not in the book.

Not a right time, wrong energy, or just a wrong goal.

And the last but not least, that taught us a lot in the past several decades.

Refinable, it gives permission to refine and modify our goals.

Life is changing and evolving.

I know a lot of us, if we set our mind into in change, for some

reason it feels like a failure.

Like I didn't follow through, but hey, life happened.

We had big monumental events in life that changed the course.

It puts us on lockdowns and it push us back economically, and it's important.

And if you can just allow yourself to be okay to just pivot and

shift, that's still your goal.

That's very simple.

I like to live my clients with four questions.

Very simple.

What am I do?

More of what I must do less of towards the goal, what I must stop

doing and what I must start doing.

So simple but so profound when I ask them these questions.

If this goal doesn't work, what do you have to stop doing once

that binge watching Netflix and a couple glasses of red or white

and this co or just networking after network, after networking.

And then I guess there's, they know.

What delays that and they know what they must start and they have to

pick up the phone and ask, okay, I have to finally hire the team

that can take over my, my business.

So.

Those are the simple words.

Oh my gosh, Donna, I have written like a page and a half of notes, so

I've got written so much stuff down.

And one of the things that you said, which I love, was when you have to

work on improving yourself based on limitations or based on potential.

I do think that we all do better when we're working in our unique ability

and we're working in an area where we have great potential to expand.

Because it is our natural gifts, rather than trying to dredge uphill, one of

Jeannie and I are outsourcing specialists, or we're totally hearing you talk about

delegating and stop doing things that you know it's gonna take you longer to do.

We find that has changed.

It changed everything for us and has changed so much for our clients.

And it's interesting 'cause we were talking about doing the

hard things builds confidence.

But I was in a call earlier today and the lady asked me something about what

is your passion about outsourcing?

And one of the things I didn't realize is when we started helping our clients

outsource how much they would say to us, I feel like a real business owner now

that I have a market virtual assistant.

I had no idea how isolated or lonely I was in my business.

Or now that I have a bookkeeping virtual assistant, I'm so on top of my finances

and I'm letting go of all the shame and guilt that I used to have because

I just didn't know what was going on.

And so I think that it's so important that you are talking to your clients

about it has to be done, but it doesn't have to be done by you.

I don't think enough people talk about that.

Mm-hmm.

I also love the fact that when you talked about the emotions, I think

that is a lot of what's missing in goal setting for a lot of us.

Yes.

Yes.

Because what is goal?

Some people probably tune into this podcast like.

Okay.

Everyone talks about goals.

What it does, what it, why do I even have to have them?

I'll just go with the flow and I have friends and clients like this.

They're like, can I just connect to this as spiritual mon and I'll just bring

this into my, I'm gonna channel it.

All respect to that.

I believe in that.

What is goal is a result.

Achievement towards the effort or direction where we wanna go.

Why I believe goals are important.

I don't believe in those goals that are people forced to.

I must do.

I have to.

I've been there.

I burn out, learn from me.

Goals are, it's gives positive emotions.

Increase self-confidence because you're doing something about it.

They encourage your creative thinking, figure it out things.

Look into the new strategy, get curious, ask who else's done it, and it helps

the problem solving and overcome stress.

Most important for crying aloud, why wouldn't you ever wanna set up something

that you're looking forward to?

It's like an event.

It's like a Christmas you look up to towards and you do something for it.

And.

Goals gives two important things for people that are missing because it's

always perceived like must and a result as some sort of a like definition

of you if you get there or not.

But to be honest, the goals gives two things in simple world sense of focus

because you aren't drifting through your day without purs purpose and motivation

and give you a sense of accomplishment.

It give you that tick of dopamine that could be substitute by other

items that I described earlier.

The quick one, which is not sustainable, but the sense of

accomplishment being like, good job.

I did something.

I create that focus and I follow through.

Whether it took me.

How long, again, it depends on the goal setter and go goal getter,

but the sense of accomplishment and sense of focus, that's how

you navigate and go through life.

It gives you, and of course, without habits, but you have

to, I'm a big fan of goals.

I came from that background.

They brought me, they mean me, who I am today.

Some goals actually create a lot of self-criticism and perfectionism and

discipline, which is I'm grateful, but it allowed me later in life refine that

discipline instead of torturing myself and beat up myself and compare myself.

But by listening to that inner critic voice, I'm like,

what do you try to tell me?

What is there?

Quiet down that voice and have this balance when you can

nurture yourself, fuel yourself.

And when you actually can geared up, and if it's that time of the month for us,

ladies, you like can conquer the world and sometimes all you need is just a blanket

and a reflection pad, and that's okay.

This is like this flow, the dance when you create goals in life.

Yep.

I love that you talk about flow, 'cause that's, it's just a great word

and it's also a great goal to have, to strive to have flow in your world.

So Yana, this has been so inspiring and so wonderful.

We so appreciate you joining us today.

So tell our audience if they wanna reach out to you.

Because they want your help.

What is the best way for them to do that?

If you felt like a jolt of recognition when something talked to you today about

either it's in decision self-doubt.

Right now I, I am pretty much every across the old social media platform

and I try to keep it simple for people.

When they cannot connect with me, they connect with me.

So it's either my website, yana stockman.com, either you are

professional and you on LinkedIn, it's gonna be my first and last name.

Facebook, my first and last name and Instagram as well, but I am so

excited to have this opportunity and share that I right now.

Really glad to announce on this podcast that I been working for a

couple years between Turbulences in Life Changes War in My Country,

navigating Relationship Pivots.

I finally created and launched on December 1st, a Clarity Lab Accelerator.

It's a self-paced course where in a simple step-by-step nine day system

that walk women and entrepreneurs through moving from overwhelm to

decision actions, it's just nine weeks, and result of it would be.

Imagine starting decisions 50% faster and saving yourself 75% of

your time without overthinking.

That would be nice.

I wish someone was there for me 10 years ago, tap on my shoulder and hand that

to me, but I thought, how can I put all the practical tools and knowledge.

For them to just take it and run with that versus maybe sitting in longer

sessions and go through multiple courses and seminars that are end up on our

hard drives, to be honest, and the benefit for high achievers is that it

helps eliminate the decision fatigue.

We talked about it and that must do it all identity.

You can find me for more tools, resources.

By just connecting with me, set the call on my website as janna stockman.com.

That's simple.

Yeah, Yanna, we'll put all of Janna's information in the show notes below.

We just wanna thank all of you for being here and listening today.

We hope you got a lot out of it.

If you did connect with Shauna, please reach out to her and have

a great conversation with her.

I love connecting with her, and I know you will too.

Thanks so much guys.

We'll see you next time.

Thank you.

Thanks for listening to the six Figure Business Mastery Podcast.

If you enjoyed listening to this episode and you are ready to leverage video

marketing on all online platforms, or maybe even start your own video

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