Hi everyone. It's Regina from starter PPC. Today. I want to talk to you about videos. Okay. Videos are gold. And when you are a small business, you're just starting out. Unfortunately. The amount of videos that most small businesses have is zero. and oftentimes when they do get videos that we can use they're not made in an ideal way. So I thought I would put together a quick video that talks through Some of the common questions that come up with clients when they're considering making a video or when we ask them to please make us some videos that we can run ads with. And I'm also going to run through a quick like a very basic one minute script that you can swipe and use in your videos. All right. So first things first, we have service based businesses, right? Lead generation. Businesses. And we have e commerce businesses. So if you're running a service based business, you might have several different services. And you also might have several different target customers, right? And so it might be that with this script I'm about to lay out, you might say to yourself, okay, I have Three services and two target markets. So I'm gonna make six versions of this same video because you want to talk about each service and you want to talk about each service in two different ways depending on who you're speaking to, right? It could be the same target customer, but they're searching with different ways, different keywords, right? Different pain points. Some people might be focused on the fear. Some people might be focused on the solution. you might decide, okay, there's. A few different ways I can talk about this. So I'm going to make six versions of the same video. And that's perfectly amazing. Okay. If you're an e commerce company, you have some tough decisions to make. Oftentimes what we see with e commerce companies is they don't just sell one product, right? So you can't just make a video about that product and call it a day. It's not that straightforward. Most e commerce companies have. 20, a hundred, 2000 products. And so they come to us saying, well, what kind of video do you want? For this, I usually say, let's make a couple of videos as always. First video that I want you guys to make is the one that talks about your business as a whole. And unfortunately, this is the hardest one to make because you're going to be talking about, the pain point. That kind of sums up all the products in one general pain point and a solution that kind of sums up all the products you're talking big picture here. You know, what is your brand do? Who does it speak to? What does it solve for? The reason why I want that video first as a marketing agency, it's nice for us because we usually want to run remarketing ads. And so we have that kind of that fallback video that can just kind of remind people everybody who came to the site, reminds them to come back to the site, tells them we're still around. And so that's just essential to have. However, I wouldn't stop there. I would also make about six versions of the same. Video template that I'm about to give you. and so what you do after you make that base brand video is you start thinking about, okay, does it make sense to do like a category of products? Or do you want to like hone in on like the star product? Because the rest of the products on your site are just upsells. So you kind of have to think about how you have your business laid out. Nine times out of 10, we always suggest. Pick a category of products that gives you the highest profit margin on average when those products sell and Make a video about that category of products. So now you're talking about a group of products, a pain point that applies to all of them, a solution that applies to all of them. So I hope that gives you a better idea of where to begin. Again, if you have two different target customers buying the same product, but they're searching for things in different ways, it is a good idea to make again, two versions of that same video, just speaking to the different target customers. So they're different pain points. You can't have too many videos, you guys. if you're recording videos, don't just record one, record six record 20 if you want, but I would say start with six and they can be identical videos, but have different, the first five seconds should be different. I say that, we're about to get into the one minute script that you can apply to your videos. I say that the first five seconds should be different because nine times out of ten, people don't watch past the first five seconds. Right? Whenever you see a commercial, how many seconds of that commercial do you watch? You watch until the skip ads button shows up on YouTube and then you click it. That's five seconds. So you have five seconds to capture their attention and either hope that you got the message across even if they didn't click or hope that you got attention enough for them to watch beyond the first five seconds. Usually they're not going to click on a video ad but it will remind them to open another tab and go back and shop. Or to shop for that thing that they forgot to finish buying. Right. Or that they're thinking about. Okay. Let's get into the one minute video. that you can swipe and apply to your videos. So the first five seconds is the hook. I just talked about why it's important to fit this into five seconds. So all you need to do in the first five seconds is think about what is the pain point and what is the solution? That's the first five seconds, right? If you have this problem, you need my product or service. If you are this type of person, you need, product or service was made for you. If you do this thing, you might find that buying this product or service will change everything for you. Right? So that's five seconds. That's the hook. Okay. Moving on. The next 20 seconds of the video is called the impact statement. So the first half of the impact statement describes what the product or service or category of products. So product or service is insert one sentence description here. So I'm sure you've summed up what the product or service is before. That's all you have to do. Just write one sentence that describes what it is. Again, this can be identical from video to video. If you make six of these videos, this doesn't change. One sentence description part two is functionality. How do they use it? And what is it like to use it? Right. So you just got finished saying this product or service is this now you're saying and it does X, right? So not necessarily what it does, but also what it's like to use it, right? So you're just kind of describing the product or service a little bit more elaborating on it this is what it does. This is how it works. This is what it's like to experience it and then part three of this 22nd impact statement is the results. So now you're going to describe what is their life like after they've used the product or service, right? So you just got finished saying my product or service does X and this is what it's like to use it. Now you're saying once you're done, you have. What more time, more beauty less headaches, less cost. What is the solution and what does their life look like? Paint a picture if you can. You have 20 seconds to do these three things. write it down, rehearse it and hit record. The last 15 seconds I'm sorry. There's. There's two more sections of the video. So the next 15 seconds is called the how it works section. So we've got part one where we're restating the benefits, right? So we're saying We're kind of reaffirming how it's going to change their life. And part two is the value proposition. This is where you get to distinguish yourself from the competitors. So you're saying their life will be changed in what way, how is your product or service different from the majority that's going to make their life that much better than the competitor would. And then the last 20 seconds, you have 20 whole seconds to do the call to action. Now, this is often the hardest part for business owners. You have to decide, okay, do I want them to try it out, try something for free on the website, opt into the email list, or do I actually want them to head over to the site and buy? I would say 9 times out of 10 for your first few videos. Probably the answer is that you want them to head over to the site and buy. The only exception is if you're selling a very high priced product or service. It's probably a better idea to get them. Into the top of the funnel, right? So you would say schedule a consultation, give us a call to ask your questions sign up for the free lead magnet that we have on the site, that's going to get you started and provide value to you right away. you guys know what's best based on what's worked for your sales funnel in the past. make a decision on what the call to action is and you have 20 entire seconds to elaborate on that call to action that gets you to one minute and you now have a video. Now you just have to hit record five more times and finish all six of these videos, which again are identical except for the first five seconds, because in the first five seconds, you're talking about a slightly different pain point. Right. And you're talking about a slightly different solution. Well, I guess not all six will be identical. If you're talking about different categories of products in each video, you're going to have to rewrite the script for each one. The only time these scripts would be identical is if you're talking to two different target customers about the same product or service or category of products. Okay. That's it. Oh, and what What I have pulled up on my screen right now is actually a really great example of a monday. com commercial where they do this exact thing. So, what I'm going to do is I'm going to link you guys to this monday. com commercial in the description below so that you can check it out and see it in action. Okay. Good luck!