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Your business should give you life, not take it away.

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The white elephant staring you in the face right now is that you have no idea how much

it's costing you.

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I'm on a mission to put an end to this because too many amazing founders are wrung out,

burnt out and missing opportunities to realize their potential.

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They're settling selling themselves short, feeling stuck, stagnant and short of the very

things they value the most like freedom, time, money, impact,

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Strategy feels good because it's safe.

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It's planning, thinking, brainstorming.

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It makes you feel like you are moving forward, but honestly, it's just another way of

staying in your comfort zone.

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We can plan forever, but if we don't take action

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Well, nothing changes.

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it's just theory.

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It's a way for you to avoid the discomfort of taking the messy imperfect steps that

actually grow your business

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Hi, it's Karen here.

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Welcome to today's Biohack your Business podcast.

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And today we are talking about the strategy trap, why your plan isn't working.

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Look, have you ever felt stuck in your business, even though you know you've got a solid

plan, you kind of know what you're supposed to do, but for whatever reason, the results

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are just not happening, or maybe they're not happening as quickly as you want them to

happen.

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It could be that you're feeling a bit burnt out.

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overwhelmed, maybe even disconnected from the very reason you started your business in the

first place.

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And if any of this sounds familiar, I want you to know that this is really common.

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I hear this a lot.

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You're not alone.

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And today I'm going to tell you why strategy alone is not enough.

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I'm gonna share my unique three pillar methodology with you guys today.

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And by the way, these are the three pillars that form my Biohack your business mastermind.

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And if you were on my workshops last week, you would have heard me talk about this.

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This is really important.

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I'm excited to share this with you today and I really want you to take notice because I

tell you strategy alone is not enough

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We have messaging like this thrown at us from all directions.

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Is it any wonder you sometimes feel overwhelmed and disillusioned?

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Quit your nine to five today and replace your income immediately.

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Oh, it works for everyone.

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Scale to seven figures in 30 days and oh, you don't need any experience.

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How about work only four hours a week and earn eight figures?

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It's really easy, I promise you.

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I mean, there are so many things that we see like this.

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online and sure, these are slightly exaggerated, It's really misleading.

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I don't buy into this.

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And I hear time and time again, so many experts and entrepreneurs are being sucked into

this thinking that if they just follow someone else's blueprint, it's gonna give them

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everything they want.

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and then weeks or months and several thousand pounds or dollars down the line, this hasn't

worked.

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Why hasn't it worked?

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And the problem with that is it makes people feel really shit about themselves.

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They blame themselves.

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They think, is it me?

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But all the while it isn't them.

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It's the fact that of course it's not gonna work.

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mean, there's so much more to building a business than following someone else's blueprint

This isn't a school project.

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This is a grown-up business.

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This is how we build grown-up businesses.

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believe that the biggest shakeup of our time is happening right here, right now, because

these empty promises shift the focus entirely just to money and cultivate a culture of

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overwork and dissatisfaction rather than building a business rooted in purpose and profit.

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Everyone talks about revenue and yet almost no one talks about profit.

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Why not?

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Because the big revenue numbers are what sells.

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They sound sexy.

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and profit margins mostly are not being measured by people because they're not grown up

businesses.

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I think that what this does is it totally fails to address the emotional, strategic and

energetic foundations that are needed for proper long-term success.

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Sure, I wanna help you to make money, but I want you to do this consistently.

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Every single month with systems and strategies, you can scale on repeat.

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I am not interested in putting out here today, gone tomorrow offers.

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They come across as desperate and random like quick, what else can I try?

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What can I do?

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my God, hustle, push.

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No, all it does is lead.

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to roller coaster revenues and it's not just roller coaster revenues, it's roller coaster

emotions as well.

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And if this is where you're at right now, I really feel for you, it's tough.

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your business doesn't need another strategy.

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It needs a complete rewire of how you operate.

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You don't need more information.

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You need to be able to do something with the information you already have.

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And that's where this three,

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pillar methodology comes in.

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Strategy, yes, you need strategy.

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Of course you do.

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Implementation, it's how you turn your strategy into results how you make sure that you

follow through and you perform at your very best.

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It's how you create the best possible results for yourself.

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Strategy without action is just a plan and strategy without passion is just work.

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By the end of this episode, you'll see why strategy alone won't create the results you

want and how to quickly and easily implement and integrate your ideas.

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This framework is the foundation of how I've built my business and how I'm helping my

clients create results for themselves that maybe once they didn't even think was possible.

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You're to see why so many entrepreneurs get stuck, but how you can break free from this

cycle of feeling stuck, stifled.

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stagnant.

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Okay, so let's talk about why strategy feels safe, but it doesn't always work.

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And this is the trap, the strategy trap that people find themselves caught in.

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Strategy feels good because it's safe.

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It's planning, thinking, brainstorming.

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It makes you feel like you are moving forward, but honestly, it's just another way of

staying in your comfort zone.

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Strategy feels productive.

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It's a problem.

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It gives you a sense of control.

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You create the plans, you drop the roadmaps, you feel like you're actually moving.

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But strategy without action, it's just theory.

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It's a way for you to avoid the discomfort of taking the messy and imperfect steps that

actually grow your business

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Here's some examples of what I mean.

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I once worked with a client who had detailed plans for every quarter of the next two

years.

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We started working together and I nearly fell off my chair when she showed me her business

plan.

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I asked her how long it had taken her to write it and it was months and months and months.

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I asked her what she'd actually done to move the business plan forward and she hadn't

actually started yet.

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It was packed full of revenue goals, marketing strategies, launch dates, but none of it

was actually implemented.

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She was paralyzed by the fear of not having it fully laid out.

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She didn't want to move forward with any uncertainty, any doubt.

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The fear of starting was terrifying for her.

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Maybe this is you, let me know.

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You've invested in every course under the sun.

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and the online courses with the self-study modules are the worst.

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Copywriting, content strategy, Instagram, LinkedIn, messaging, how to write a course.

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You name it, there are courses out there for all of these things.

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It's all, great if you're making investments and you're doing something with the

information you're buying.

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But if you're not, well then that's a really big waste of money and time and resources.

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Don't be so focused on gathering information.

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You forget to act on that information.

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And the acting on the information is the risky bit.

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What if it doesn't work?

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What if it's not perfect?

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Strategy keeps you safe in that kind of idea creation phase, which is nice.

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Entrepreneurs are naturally creative people.

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It's nice to come up with the ideas and do the brainstorming.

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Daydream, think about what you could do, but it doesn't actually generate the results for

you.

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There's definitely a belief out here of I need the perfect strategy before I can act.

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The rewiring of that belief is the action creates the clarity and the clarity creates the

result.

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I believe fully 100 % that the biggest breakthroughs happen when you're willing to act

before you're ready.

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You don't need the perfect strategy.

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You just need to get moving.

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You just need to get moving with the thing that you're thinking about.

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The thing that is going over and over in your mind.

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And I always say that if you've got an idea that you can't stop thinking about, then

you've kind of got to test it because it keeps coming back for a reason.

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Go and look at your to-do list right now.

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Go and look at your strategy right now and just pick something and get going with it.

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Even if it's messy or imperfect, it will get you way further than waiting for the perfect

moment.

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So we've talked a little bit about strategy and remember my three pillars, strategy,

implementation and integration.

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Let's talk next about implementation because this is actually where you turn your plans.

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into results.

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A strategy is just a nice idea until you do something with it.

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And the implementation is what enables you to monetize that, to turn it into the thing you

want, the results.

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It's the systems, the tools, the processes, stitching these things together so you can

take action and turn it into something that generates revenue that brings your plans to

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life.

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It's the bridge between where you are and where you want to get to.

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And without implementation, well, your strategy is just wishful thinking.

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And this is why a couple of years ago I created ExpertSpace.

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If you don't know ExpertSpace is my tech platform and it's designed to simplify your

business.

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It's where strategy meets action and it allows you to automate and systemize all of these

things that need systemizing and automating things like pages and courses and email lists

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and funnels.

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your social media and your pipeline tracking and your reporting, all the things that we as

experts and entrepreneurs really need in our business.

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And if you don't have the ability to implement your stuff, then my guess is you're leaving

a lot of money on the table.

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Let me give you an example.

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I worked once with a client who was drowning in admin work.

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It was quite shocking actually.

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And it felt like it was something from the dark ages when we started working together.

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She was doing things like manually sending invoices and onboarding clients through emails

going back and forth.

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got her into ExpertSpace, which freed up so much of her time and pretty quickly, her

processes were being automated and streamlined and

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You know, the thing that is the most important consideration in all of this is that this

enabled her to work in her zone of genius.

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Most of the people I work with are experts at what they do.

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They love what they do.

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They're incredible at helping their clients to create amazing transformations.

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And the last thing they want is to be faffing around behind the scenes, doing all of the

things that.

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They've got to do because they're running a business, but they have no interest in doing.

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And this is where tech and tools and automations and systems really come into their own.

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And this is exactly what ExpertSpace will help you to do.

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If you want to talk to me about ExpertSpace, drop me a note anytime.

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I'd love to send you a demo so that you could see what ExpertSpace could do for you.

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Sometimes people think that it's adding more to their plate, but it's the opposite of

that.

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It's taking stuff off their plate.

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It's about building a machine that works for you so that you can step back and lead your

business.

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It's even better than having a team because it's like your team that is working 24 seven

around the clock, working when you are not.

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People do get a bit fearful of tech, of course.

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I mean, especially people who consider themselves to not be very techie.

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You don't need to be.

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These systems are really simple and the simple systems like an ExpertSpace can change the

trajectory of your entire business.

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If you're manually doing stuff that you can automate, then it makes no sense.

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You've got to look at what you can streamline so that you free up your time to do the

things in your business that only you can do.

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Remember, you're the visionary.

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You're the person who has an important role to do.

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And if you're not spending your time doing those important things, then your business will

be suffering.

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So let's ditch all of the manual stuff and build a system that's really slick.

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I always say automate first and outsource second.

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Sometimes people look at it the other way around.

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It saves you a lot of money if you can automate first and outsource second.

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So we've just spoken about the second pillar here, the second pillar that forms part of my

Biohack your business mastermind.

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We need the strategy, we need the implementation, but that combination, even though it's a

powerful combination, is still not enough.

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Let me tell you what I mean.

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And this is the bit that a lot of people miss, and this is the bit where I see people

feeling wrung out, burnt out.

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disillusioned, dissatisfied.

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Sometimes people want to burn their businesses to the ground.

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Integration, the integration piece is about, it's about your energy, your passion.

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It's about alignment, purpose.

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It's about feeling really, really good about the work that you're doing.

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Because when you feel good, you do good.

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You know as well as I do, if you are not bringing your A game to your business, if you are

knackered, if you are

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stuck in scarcity mode, if you're feeling fearful, if you're not feeling great about

yourself or your business, or you have a whole load of limiting beliefs that are coming

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up, it's gonna be virtually impossible to create the results you want.

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Integration is the key to unlocking your full potential.

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It's about creating a business that works for you, not the other way around.

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The word that's so powerful in all of this is connection.

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Connection to your business, connection to yourself, connection to other people,

connection to your clients, connection's vital.

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And if you're feeling disconnected, you're going to know about it.

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It's going to feel pretty rubbish.

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A few years ago, I didn't really appreciate the word alignment.

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I was like, of course everyone needs alignment.

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mean, alignment's just a given.

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But it's not until you become misaligned, do you really fully step into the appreciation

of what that actually means.

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And so this is how misalignment or disconnection shows up in people's businesses.

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Number one, burnout.

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If you're hustling, you're pushing,

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Grinding, I mean, this is just not good.

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It's gonna make you feel drained and it's a huge, huge red flag.

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It's a sign that you're out of alignment.

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Let's talk about lack of passion.

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Okay, so your business might look successful on the outside, but on the inside, you feel

disconnected from why you started.

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And this is an interesting one because sometimes,

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passion is there, the connection is there at the beginning, but over time it moves or it

creeps up on you and you realize that actually I don't feel the same about what I'm doing

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as I used to.

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And if that is the case, then you've got to definitely reconnect with that.

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I mean, you might be able to get back to how you felt once, or you might need to pivot,

tweak.

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You might need to go in a slightly different direction.

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Find the thing that lights you up again, because if it's missing,

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then it's going to affect your bottom line and it's going to affect how you show up in

your business.

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And what about procrastination?

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It's a thing.

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You know what you want to do, but you can't seem to make yourself do it.

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This is often a huge sign of misalignment.

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The biohacking that I talk about is really important around this because what biohacking

allows you to do is optimize yourself.

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It's personal optimization.

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The personal optimization piece is knowing what you need to do to get the best out of

yourself, knowing what you need to do to feel great, to jump out of bed in the morning and

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go, yeah, okay, I'm doing this.

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I'm looking forward to it.

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It's knowing exactly what your business needs and what you...

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need to bring to your business to the results you want.

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Imagine you could optimize your energy, your clarity, your focus, your motivation.

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I mean, these things alone are worth a lot, maybe even hundreds of thousands of pounds or

dollars to your revenue just by reconnecting these misaligned pieces.

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And this is exactly what I mean when I say strategy alone is not enough.

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mean,

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If you do not have motivation, passion, purpose, commitment, focus, clarity, well, how do

you expect to create the results you want?

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It's just impossible.

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And there's so many ways that you can bring this integration into your business.

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Loads of ways, dozens, I mean, hundreds and hundreds of ways.

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I talk about biohacking a lot.

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talk about

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No cold exposure for resilience and stress management.

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talk about rest work for clarity and controlling our emotions.

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talk about supplements.

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talk about intermittent fasting.

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If you've listened to any of my other podcast episodes, all of this stuff has already been

discussed.

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It's a golden thread that's woven through everything that I do.

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The strategy, the systems, the tech, tools.

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the the business models.

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All of these things are essential in business.

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This is what I teach my clients.

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This is what I help my clients to do.

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But you need the integration as part of it.

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No question.

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One of the clients I worked with a while ago now, was stuck in a destructive cycle of

overworking and exhaustion.

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And in fact, a lot of my clients start working with me from exactly this place.

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A lot of my one-on-one clients are what I refer to as being in the messy middle stage of

business where they've created some great results for themselves.

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They've got,

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revenue coming in, on the surface they look successful.

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They've built a brilliant business, but they've reached a point where they cannot go on.

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What got them there will not get them to the next level.

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And they know that, and it's almost a stark realization.

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It's a little bit of a wake-up call for them because they can feel the exhaustion creeping

in.

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They know they're slipping into hustle mode.

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Their business is chaotic.

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because of course if you try and scale a messy chaotic business, you're just gonna scale

your problems as well.

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It's really important that you take a step back from This situation, you simplify your

work, you double down on what's working, you let go of what's not working.

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What do you have to give up that's good to make way for what's great?

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But also how do you look after yourself in the process?

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Like I said earlier, people are longing for a new approach in business.

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There's a big shift happening.

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And it's happening right here, right now in the Biohack your Business Mastermind.

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We know that integration isn't a luxury, it's a necessity.

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Many, many people don't realize it yet, except my clients.

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My clients know exactly why they need this and the results, the shifts, the growth that

they see as a result of combining personal optimization with business optimization is off

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the scale.

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It really is.

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If you're listening to this and you feel

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a sense of disconnection or if you identify as being in the messy middle stage of business

where you feel like your business is swallowing you up, you feel like there's just gotta

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be an easier way.

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It's hard work and you know it's hard work and you've got this big feeling of, okay, how

do I get myself out of this?

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Then there are some simple things you can do and I can support you inside the Biohack your

Business Mastermind.

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The very first thing we'll do is we'll book you a one-on-one game plan call with me to

review your existing strategy, what's working, what isn't, where you want to go, and the

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changes that we're going to start to make.

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Then we'll plug your business into my nine lever framework.

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These levers are your shortcut to more clarity, more focus, and the results that you want.

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It's a way for you to cut through the noise and simplify your approach so that you can

amplify the results you're seeing.

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So we're to look at how you get more leads, how you get more clients, how you increase

your revenue per transaction, how you increase your revenue per customer, how you grow

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your profits, more client retention, increasing your time, therefore freedom.

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increasing the impact that you create in this world and the most important thing of all,

the joy that you feel in your business.

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If you really enjoy your business, think of what's possible.

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It's unlimited.

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Your growth is unlimited when you can harness the joy that your business gives you.

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These levers are like gears in a machine.

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Each one is specific to an area of your business.

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And when they're optimized, they will unlock much, much more growth without any

overthinking or over-complicating.

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You'll see things like more shifts in your energy and your focus and your performance.

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You'll be able to implement strategies that bring you fast, sustainable results.

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And

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And I'll show you where to focus so that you eliminate the guesswork in scaling your

business.

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Remember the results you'll see in six months time are because of the work you do today.

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If you like the sound of my Biohack Your Business mastermind, I'd love to invite you to

book a call with me and we can chat through what's working, what isn't working and where

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you want to get to instead.

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Just go to biohackyourbusiness.com forward slash chat and we can jump on a call.

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This is for entrepreneurs who want to merge smart business strategy with the science of

biohacking to unlock growth.

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in every sense of the word.

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It's for founders who are ready to think differently about how they're running their

business.

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If you understand that optimizing your energy focus and health is just as important as

optimizing your systems and strategies, then you're in the right place.

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We need profitability, we need sustainability, and we need alignment.

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For me, what this really boils down to is scaling smarter and having your edge.

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mentally, physically and strategically.

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if you don't see the connection between your personal energy and your business's results,

then this is not going to be the right fit for you.

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Your business should give you life, not take it away.

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The white elephant staring you in the face right now is that you have no idea how much of

a problem this really is and how much it's costing you.

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I'm on a mission to put an end to this because too many amazing founders are wrung out,

burnt out and missing opportunities to realize their potential.

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They're settling for less than average results, selling themselves short, feeling stuck,

stagnant and short of the very things they value the most like freedom, time, money,

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impact, time with their kids, the ability to take a holiday when they want, being able to

focus on the parts of the business they love.

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rather than where they are now, which is being trapped in a cycle of decisions that feel

like compromises.

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While often what happens is the work they love gets pushed aside.

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So on this podcast episode today, we've covered the three pillars of business growth

strategy, which is about having a clear plan implementation, the tools, the systems to

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execute that plan.

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And the integration is the how the how you create the result.

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You can't have one without the other.

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All three elements are vital to build the grownup business that you want to have.

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Remember success.

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in your business, not about doing more.

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It's about doing the right things with the right energy.

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The strategy is definitely your starting point, but the implementation and integration are

actually what creates the result.

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If this has resonated with you, I'd love to connect with you.

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Book a call, biohackyourbusiness.com forward slash chat.

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The link is in the show notes.

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Come and follow me on social media.

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Send me a DM.

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I'd love to chat.

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and find out how I can support you within these three important pillars so that you can

optimize your business and optimize yourself and create exponential results because of

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this.

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Remember, your business should feel light, exciting, impactful, profitable.

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When strategy, systems, and energy come together, that's when the magic really does

happen.

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The question is,

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Are you ready to step into this new way of doing business and are you ready to rewrite

your approach?

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I'd love to know.