Welcome to the Elevated Edit Podcast.

I'm your host, Blakely Ramsey, and the goal of this podcast is to discuss all things personal development, wellness, and the art of editing your life in an elevated way.

From mastering morning routines to mastering your mindset, we're going to sift through the noise and empower you to take elevated action.

Make sure you catch the show notes for all the details.

Enjoy the show.

If you are an entrepreneur or a solopreneur who feels like you're stuck in a non stop loop of content creation instead of actually building your business, this episode is going to be for you.

Because in 2025, it's not just about showing up, it's about showing up strategically.

So let's simplify this.

If you are like me and your business demands that you be on social media, you might be feeling a little exhausted right now.

I am not gonna lie.

At one point last week I asked myself, am I a business owner or am I a wannabe influencer?

Like, seriously, it's so exciting, all the opportunities that social media has given us.

But the volume, the algorithm, the strategies, the hooks, the CTAs, I mean it so much.

And then you also have to run a business on top of that and take care of your customers and stay ahead of artificial intelligence and ensure that you're checking emails and checking inventory.

It's a lot.

And you might be feeling discouraged.

And I'm not gonna lie, I had a little pity party last week, but y' all know me, I'm all about taking action.

And so I sat down with one of my coaches and actually went through a strategy session on what I can do to simplify social media while still making an impact.

Because whether we like it or not, for the majority of us at this point in the world, it is a requirement for us to show up on social media for our business in some sort of capacity.

So I'm going to extend those tips that my coach and I worked on this last week to you so that you can can simplify your social media and make it work for you.

These are going to be simple tips, they're going to be tangible tips.

But I want you to remember, I'm going to say this until the cows come home, that the things that are easy to do are just as easy not to do.

So let's get into this.

Tip number one, choose one platform that converts and go all in.

Now, I am not saying that you can never use multiple platforms, that you can never be omnipresent, that you can never be in all of the places.

But if you are currently to the point where you are so overwhelmed that you are not posting anywhere, this one is going to be for you.

A lot of entrepreneurs and solopreneurs are spreading themselves way too thin.

They're on TikTok, on Instagram, on Pinterest, on LinkedIn, on YouTube, on Lemonade, like, all the things, and you're not really sure which one is actually bringing in leads.

You're, like, trying the new viral thing.

You're just throwing stuff out at the wall and you're like, okay, I spent a lot of time on social media this week and I really don't feel like I got any kind of return on it.

So when it comes to this, I want you to look at your past 10 clients or your last 10 sales, whichever, you know, form you get a client in or a sale.

And I want you to ask yourself, where do they come from?

That's your platform.

So if you are.

And this can come from a couple different places.

For me, I get a lot of my business from Instagram stories, and so that is where I focus.

A lot of my energy is on stories and DMs.

Now, there are other places where I show up, but I ensure that I show up on Instagram stories 90% of the time.

There's some days, especially on the weekends, where I'm like, you know what, I'm gonna take the day off.

But figure out what works best for your business.

Are you converting on Facebook?

Are you converting on YouTube?

Are you converting on Pinterest?

I have had a little bit of success with LinkedIn DMs here lately.

And I'm not gonna lie, just when I think about LinkedIn, I'm like, boring.

But if it is converting, then that is worth your time.

So I want you to look at, like I said, look at your last 10 clients or your last 10 sales and ask yourself, where do they come from?

And then go all in on that specific platform.

And I want you to remember with this one that you are not a content creator, you are a strategist.

So one platform that does really well is more powerful than five done halfway.

So don't get caught up in the noise and, oh, there's a new trend on TikTok, or you saw somebody do something great on YouTube or don't get caught up in the, oh, I've got to be everywhere all the time, all at once.

That is going to send you into a panic and a frenzy and you're probably going to end up doing absolutely nothing.

And I am Saying that from a place of experience, because that is typically how it ends up working for me is I have all of these ideas and they're all great, and I don't even know where to start, and so I don't start at all.

So look at your last 10 clients.

Look at your last 10 sales, see where they came from.

Go all in on your platform, add some back in later.

You know, if you are converting really well on Instagram and Pinterest, maybe dive in on Instagram for a month and then add Pinterest back in or vice versa.

So that's really going to come down to your data, and it's going to come down to you sitting down and really analyzing, like, where exactly did these customers come from and where do I need to go all in.

Okay, tip number two, batch with a conversion strategy, not just content volume.

So my coach was very lovingly harsh with me this last week.

She actually pulled up.

Actually a little embarrassing.

She pulled up my Instagram account on a zoom call.

It was an intimate zoom call.

I think there was only like six of us on there.

But she pulled up my Instagram account and she was like, blakely, I.

Your.

Your account is very pretty.

You've got great pictures.

The aesthetic is on point, but your posts are all over the place.

I can't go to your Instagram and say, oh, I know exactly what Blakely does.

She said, you know, you're talking about one thing over here and one thing over there, and none of it is actually something that could convert.

And I'm not gonna lie, that was really hard to hear because I spend a lot of time trying to make my Instagram pretty and making it look aesthetically pleasing.

But when I thought about it later on, I was like, you know what?

I actually am posting content for myself and not for my audience.

And that's exactly what she said.

She said, you know, you are posting for yourself.

That's totally fine if you are not wanting your content to convert.

And I was like, no, you know, if I'm spending time on social media, I have limited time.

And so I want to make sure that I'm making an impact when I am on social media.

And she said, okay, well, then you are going to have to ensure that you are posting to convert and not just posting to post.

And unfortunately, I think a lot of us fall into that trap, or that is what we're doing.

We're just posting just to post something.

It's like we panic because we haven't posted in three days or four days.

Or whatever it is.

And so we just throw something up.

And instead of doing that, you can actually slow down and go, okay, what is actually converting for me?

And if you're like, blakely, what the heck are you talking about?

Like, what do you mean converting when I say that?

I mean, are you actually building trust with your audience?

Are you building credibility with your audience?

Are you selling anything?

So here are some steps that you can.

Some questions that you can ask yourself before you record anything.

You can say, what is the end goal of this post?

Who is this post for?

And what do I want them to do next?

And a really cool thing that she pointed out for me was she said, blakely, why don't you create content from your sales page?

So go to your sales page.

And if someone was.

She said, look at it from foreign eyes.

Like, look at it if you were a customer and say, you know what, what questions would I have?

What would I be interested in?

And create content around that.

Create content around your lead magnets.

Create content around your FAQ section.

Create content around your client wins.

She said, you know that content is going to build trust and it's going to convert.

So if you are like, I don't even know where to start.

Look at your last customer.

Look at your last client.

Did they have a win?

Did they tell you something exciting?

If you got like a physical store and they came in, was there something in the store, store that really stood out to them?

Was there a conversation that you had with a client or a customer?

Like, think from a customer perspective.

If I were going to shop there, if I were going to work with her, what questions would I have?

What would I be interested in?

And then create content from that perspective.

And with that, you can create with a conversion strategy, not just a content volume.

So you're not just pushing out a ton of content just to have content.

You are being very smart and strategic.

Strategic with your content.

And it can actually convert.

And if you look at it from that perspective, you can actually post less.

So you're not having to be on social media every single day.

You can maybe have one or two pieces of content every week that really hit home.

Okay, tip number three, Set boundaries and time block like a CEO.

Whether you are the CEO, if you're an employee, whatever it is, at the end of the day, you are still the CEO of your time.

And it is 100% your responsibility to ensure that you are utilizing your time.

Time.

Well, I feel like the busier life gets, the more technology we have, the more options we have the more limited our time is going to get.

And that is of course the one resource that we can't create more of.

And so it is really important for all of us to ensure that we are utilizing our time well.

This does not mean cram everything you can into the time that you have, but use your time in a smart way.

Use your time in a way that actually is intentional and moves the needle forward, whatever that looks like for you, whatever you are needing from that time.

So remember that social media isn't your full time job.

It is a sales tool, so treat it like one.

I know I feel this way sometimes, especially when I'm trying to create content.

I will spend an hour, you know, brainstorming and you know, re recording and doing all this stuff and then I'll post and I'll get 10 likes and it's like, wow, I really wasted a lot of time.

I could have just spent three minutes recording this and thrown it up and gotten the same amount of likes.

So just remember that at the end of the day you are a business owner.

And yes, it might feel like we are content creators, but we are not.

This is just a tool for us to use time block your content creation and your posting window.

So for example, you can say, and this is just a completely random example, this isn't even how I use it.

And this is going to depend on your schedule and your cadence and your energy levels and different things like that.

But this is an example.

You could say, okay, on Monday I'm going to spend two hours recording, batching and editing my content for the week or for the next two weeks.

And you can spend those two hours, you can brainstorm and script everything, you can record everything, you can edit everything.

And then you can schedule it, or if you don't want to schedule it, you can save it wherever it needs to be saved.

You can already have your captions ready to go, you can have everything ready.

Then you can time block a day to post, respond and leave comments.

So I listened to a podcast where the head of Instagram was on.

So, well, actually he's the head of Instagram and Threads, but he said that in their meta meeting.

So you know, Instagram is under the family of meta at this point.

He said in their meta meetings they are definitely discussing for 2025 and 2026 a complete shift in the algorithm.

So social media has gotten very, especially Instagram has gotten very ad specific and very salesy and very like, you know, sometimes I feel like I get on and I'm like Everybody has a link in their stories and I'm guilty of it as well.

But he said a lot of audience members are getting a fatigue when it comes to that.

It's like oh my gosh, another link, another whatever.

And so meta the heads of meta, basically, I'm sure they have a better name for that, but they are wanting meta so Facebook, Instagram, threads to get back to what it used to be.

So a lot of one to one communication, a lot of messaging in the DMs, a lot of just like real true interaction.

I completely agree with them that a lot of us are experiencing short form content fatigue.

I think that's why I'm leaning towards podcasts and I'm leaning towards, you know, substack and blogs.

Like I have, I've been back on a blog game, I have been on Pinterest, just really diving into blogs again because I love TikTok and I love Instagram reels.

But at a certain point your brain just gets exhausted and so that is what they are talking about.

You know, I would consider meta.

The top of the top.

That's what they're talking about at the top of the top.

They're talking about.

They want people to respond, they want people to interact, they want people to engage, they want people to be having real genuine conversations.

So time, block your time to post, respond, leave comments, interact with people and then get off of the app.

Close it out.

Don't fool yourself into thinking that you're doing market research when really you're just scrolling social media.

And I am saying that in a loving way because I do it as well.

But if you are setting scrolling Instagram or TikTok and telling yourself that, oh well, I'm just finding my next post, I'm just looking for inspiration.

And you're not doing it intentionally, you are wasting time, period.

End of discussion.

Get off the app.

Go take care of your customers.

Go follow up with someone.

Go get out in the community, go do something like work on your website, work on your messaging, work on something.

Get off of the app.

I'm telling myself this too.

I'm going to listen to this podcast next week.

Get off the app.

Because we have to remember that our time is our most valuable asset.

It is so important.

And if content isn't making money or building credibility, it is just noise.

It's a waste of time.

We can scroll social media, we can enjoy social media on our personal time.

But like when it comes to business and it is so hard because it is so easy to look at other Business owners and you see them have all these followers and all these views and business just looks so easy to them.

But at the end of the day, we've got to focus on our business.

We've got to focus on the things that actually convert, the things that actually make us money.

Because if we are not doing that, then really we're just procrastinating.

And I know it's easier said than done, but this is, it's important.

Our time is very important.

So as a closing reminder, you do not have to be a content creator.

You just need to be visible, you need to be credible, you need to be building trust and you need to be strategic with your social media.

That's it.

Yes, of course we want to scale, but there are ways to scale without spending time, hours and hours and hours on social media every single week.

And as the confident business owners or employees or solopreneurs or founders that we are, that is what we need to be focusing on.

We need to be pouring into our customers, we need to be pouring into our business and not let social media be a complete time suck for us.

Because I know that is certainly what I feel like.

I literally, I have a business friend that I've met in one of my mastermind groups and last week her and I were talking and she was like, I feel like I am an influencer that nobody wants to see.

And I was like, that is so relatable because you can get this feeling of like, am I trying to be an influencer?

Like, I don't even really want to be on social media right now, but I feel like I need to be doing something.

And I think that is almost part of the problem is social media gives you that dopamine hit a feeling like you're doing something.

A feeling like you're being productive.

You know, if you are on TikTok and you're like, but I am looking for inspiration, I am doing research, I am blah, blah, blah.

It is very easy to fool yourself into thinking that you're being busy and then you get to the end of the week and you don't have anything to show for it.

It's like, well, yeah, you were doing something that didn't actually move the needle and self awareness and being brutally honest with ourselves, it's not always EAS easy.

But I do think, especially when it comes to business in 2025, where markets do tend to feel so over saturated, I think that's so important for us to ensure that we are, you know, really taking the time to build our businesses in effective ways.

Okay, I hope this episode was helpful for you.

I know that I needed to hear that harsh truth from my coach and it wasn't easy to hear, but I'm so glad she told me because I have now simplified my content strategy and I have also looked at my content from a customer perspective versus a this is what I want to post as Blakely and it's going to be a challenging next couple of weeks implementing all this.

I'm not going to pretend like it's going to be easy, but I am excited to see what happens.

So if you are in the same boat, I would love to hear from you.

Message me on Instagram @theblakely and Ramsey and let's chat about it.

I have been in Voice Notes in Instagram the last couple weeks.

I feel like I have been talking to so many people and it's been so enjoyable and I loved that.

I listened to that podcast and he talked about how they're wanting to get back to DMs and one to one communication because that is what I've been missing with social media and that is my favorite part of it.

So get in those DMs, send people voice messages, follow up with people, send people some love, send somebody a coffee like a gift card.

You know, just think.

When it comes to social media, think outside the box because algorithms are going to change and shift and we're going to get no likes and no views and we still need to show up for our businesses.

Okay, I hope you have an amazing rest of your day and I will see you in the next episode.

Thank you for tuning in to the Elevated Edit podcast.

I hope you found today's episode inspiring and full of actionable tips.

Don't forget to check out the Show Notes for all the resources and links mentioned.

If you enjoyed the show, please subscribe, leave a review and share it with your friends.

Follow us on social media for more updates and inspiration.

Until next time.

Keep growing, glowing and elevating your life.

See you soon.