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Jill Hart-The Coach's Alchemist: Most realtors lose their best leads within minutes, and don't even know it.

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Jill Hart-The Coach's Alchemist: In this episode, we'll uncover how automation and AI can save you time, boost conversion, and help you dominate your market without getting buried in tech overwhelm. Hi, and welcome to the UWorld Order Showcase Podcast, where we feature life, health, transformational coaches, and spiritual entrepreneurs stepping up to be the change they seek in the world. I'm your host, Jill Hart, the Coach's Alchemist, on a mission to help coaches and

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Jill Hart-The Coach's Alchemist: Entrepreneurs amplify their voice, monetize their mission, and get visible. If you're ready to start attracting premium clients without chasing algorithms or hunting people down like a banshee on a mission, head over to Coachesalchemist.com and schedule your free client acquisition audit. It's the first step to building a business where your clients seek you out rather than you having to hunt them down. Today, we are chatting with Mark Whitehorn. Mark is the founder and CEO

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Jill Hart-The Coach's Alchemist: CEO of DPI Showcase Websites.

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Jill Hart-The Coach's Alchemist: A 21-year-old tech company that builds high-performing automated websites for realtors and brokers across the U.S. and Canada. With over 25 years of experience teaching marketing at the Miami Association of Realtors, Mark has helped thousands of agents master modern marketing and lead generation. His company recently launched an AI-powered lead tool designed to help realtors, mortgage brokers, and insurance agents connect

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Jill Hart-The Coach's Alchemist: with more prospects faster and more effectively. Mark's passion is helping real estate professionals simplify technology so they can focus on what matters most, building relationships and closing deals. Welcome to the show, Mark. It's great to have you with us.

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Mark Weithorn: Wow, thank you, that's a great intro. I didn't realize it. Thank you very much.

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Jill Hart-The Coach's Alchemist: You are so welcome. So let me ask you the big question. What's the most significant thing, in your opinion, as individuals, we can do to make an impact on how the world is going?

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Mark Weithorn: So, you know, AI is out there, and all these other things are out there, but we're still people.

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Mark Weithorn: And we're people helping people, and, you know, I talk to realtors all day long, and I tell them it's all relationships. People are nervous about buying a house, and you're there to help them, to guide them. And that's what you have to do in life, is, you know, be nice to other people.

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Jill Hart-The Coach's Alchemist: Really, ultimately, sales is just about helping people solve problems.

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Mark Weithorn: Yeah, absolutely. It's all about relationships. You know, I ask this question in my classes to new realtors. I say, it's someone's birthday, what do you do?

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Mark Weithorn: And I'll get, oh, send them a text message, oh, send them a card, and I go, no, no, pick up the phone and call them. This is a great way to connect to people.

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Mark Weithorn: You know, I'm married to an accountant, and I hear all the time, no, no, no, she's my accountant, I'll never leave her. And… or that's my doctor, I gotta make sure my plan has my doctor.

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Mark Weithorn: And it's the same thing with realtors. As long as you take care of people, they go, no, no, no, she's my realtor, and she will help me.

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Jill Hart-The Coach's Alchemist: Yeah, and people do go through houses. I… it used to be that people thought they would buy a house for the rest of their life.

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Jill Hart-The Coach's Alchemist: That doesn't really happen.

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Jill Hart-The Coach's Alchemist: Exchange.

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Mark Weithorn: Yeah, I… one exercise I do to realtors

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Mark Weithorn: is I say, alright, everyone, take out your phone. And they'll all look at me like, in the middle of a class, take out my phone? Open the contacts in your phone and scroll all the way to the bottom.

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Mark Weithorn: And give me the number. How many contacts do you have in there? And I'll get 400, 900. One person had 7,000 people in their phone.

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Mark Weithorn: And I said, the National Association of Realtors did a study, 15% of those people are gonna move in the next year.

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Mark Weithorn: So yeah, people do move, for whatever reason. They get a new job, they have to relocate, they want to upsize, downsize, they get a divorce, or, you know…

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Mark Weithorn: And people are always moving, and they need assistance doing that, and as long as you're friendly.

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Mark Weithorn: And you're caring, and you're honest, People will trust you.

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Jill Hart-The Coach's Alchemist: And this is across the board, it's not just in real estate, it's in insurance sales, it's in auto sales. I was just talking with my son, who's, they're expecting another child, and what you can get away with in vehicles and houses for having one child

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Jill Hart-The Coach's Alchemist: it's like, you add another one in there, and then suddenly you're talking two car seats, and, you know, two car seats does not fit in a Dodge Neon.

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Jill Hart-The Coach's Alchemist: You get there, and now you're… now you're talking a bigger vehicle. And, you know, if they have a relationship with somebody that sells cars, that person's gonna get the business.

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Jill Hart-The Coach's Alchemist: And…

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Mark Weithorn: Sure.

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Jill Hart-The Coach's Alchemist: To make relationships with their realtors and their car salespeople, just like their dentist, or their doctor, or their bookkeeper, or…

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Jill Hart-The Coach's Alchemist: or any… any… their insurance agent. It was just, like, it's being in contact with these people on a regular basis, and having set times when you,

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Jill Hart-The Coach's Alchemist: Touch… touch points, they call it.

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Mark Weithorn: One of my favorite books… I read this when I was 10 years old.

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Mark Weithorn: How to Win Friends and Influence People by Dale Carnegie.

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Jill Hart-The Coach's Alchemist: Yeah.

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Mark Weithorn: It was written in the 1930s. It is the number two best-read book in the nation. The number one best-read book is the Bible.

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Mark Weithorn: And it teaches you how to talk to people, you know, before you start talking business.

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Mark Weithorn: Make a friend Talk to them. Ask them about themselves and their family.

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Mark Weithorn: Write it down, store it in what's called a CRM, Client Management System.

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Mark Weithorn: So you have it there all the time, and with someone's birthday, pick up the phone, call them, look in your CRM, see their name, and their husband or wife's name, and the kids, and the pets. Keep in touch with everyone. It's all about relationships.

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Jill Hart-The Coach's Alchemist: It really is. And your system… Which was basically just…

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Jill Hart-The Coach's Alchemist: I'm gonna say basically, but primarily is the word I'm looking for. Primarily designed to help realtors and brokers, but also insurance agents. Is it a CRM system specific to these people? How does AI play into it? What… tell us… tell us what you got cooking in there.

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Mark Weithorn: Sure, thank you. We do websites for realtors and brokers that are linked to the MLS, so all the listings from the local board show up in there.

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Mark Weithorn: So, instead of one of their clients going to one of the larger companies to search, they'll go to their website to search.

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Mark Weithorn: And then it has a whole bunch of other tools, like a client management system, and blogging, and posting to social media, and all sorts of stuff, to make the lives of the non-tech realtor easier.

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Mark Weithorn: So that's our goal, is to provide them with good tools for lead generation, and then automate as much as possible.

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Mark Weithorn: We just came out with another product called Leads.ai, which

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Mark Weithorn: basically, uses AI technology to find sellers.

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Mark Weithorn: And then it provides them with these leads for sellers. There's two parts of the real estate business. There's buyers and sellers.

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Mark Weithorn: The big companies, they provide buyer leads, you know, someone looking to buy a house or rent or something.

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Mark Weithorn: And there's an old saying in the real estate industry that goes, buyers are liars, listings last. So I'm doing the opposite, I'm trying to get them listings. And it's been working!

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Mark Weithorn: You know, they're getting leads, they're getting listings, they're making money, and it's been great. It's using AI technology.

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Mark Weithorn: We're planning our next AI tool.

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Mark Weithorn: We're gonna probably launch that probably in January or February.

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Mark Weithorn: And, that's gonna improve how we search for properties on our website.

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Mark Weithorn: So, it is an exciting future, as long as you use it properly.

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Jill Hart-The Coach's Alchemist: It's so interesting how the dynamics of real estate have changed over the last 30 years.

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Jill Hart-The Coach's Alchemist: I… I was a realtor, I was telling you before, back in the… the late… 80s, early 90s.

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Jill Hart-The Coach's Alchemist: And there was no GPS, there were no Google Maps. We had, like, the Thomas Brothers, where, you know, you go on…

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Jill Hart-The Coach's Alchemist: to look up your route, and you're changing pages, trying to show properties, and you had to, like, plan it out yourself, and you couldn't just send your client to the website to check out houses, you actually had to physically take them there.

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Jill Hart-The Coach's Alchemist: Which, you know, in some respects was good, but…

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Jill Hart-The Coach's Alchemist: And… and you had neighborhoods that you… you…

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Jill Hart-The Coach's Alchemist: We used to call it farming. But you would go, and you would knock on doors, and talk to people, and find out about them, and what was going on in their life, and if they were, you know, in the position where they were going to be selling their house, so you could list it.

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Jill Hart-The Coach's Alchemist: But it was…

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Mark Weithorn: It's still called farming.

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Jill Hart-The Coach's Alchemist: Okay. Something stayed the same.

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Mark Weithorn: Yeah, well, technology has really added a lot to it. I teach realtors

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Mark Weithorn: How to go knock on doors.

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Jill Hart-The Coach's Alchemist: And they're all like, what? No, you're kidding. I said, no, it works. Get to know your neighbors.

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Mark Weithorn: Take them.

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Jill Hart-The Coach's Alchemist: A little notebook with a magnet with your stuff on it, and they stick it on their refrigerator, and they make their notes, but they see your name up there all the time.

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Mark Weithorn: Exactly. Make friends. You know, we have different tools now. Now everything is, you know, computerized, so you can actually look up in a neighborhood who all the owners are of the house, when they bought it.

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Mark Weithorn: And, so if you know that you're looking at a house where they've been living there 35 years, they might be seniors.

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Mark Weithorn: And guess what they're… they do? They're home, you know, at least after lunch. They'll run… seniors like to run errands in the morning, and then they're home lunchtime, and then they're there for the day.

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Mark Weithorn: And if you knock on their door at 3 o'clock in the afternoon, they're there, and they'll, you know, they might talk to you.

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Mark Weithorn: And, you know, you make friends, and that's what you… it's what it's all about, is relationships.

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Jill Hart-The Coach's Alchemist: And It's the whole know, like, and trust.

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Jill Hart-The Coach's Alchemist: And be genuine. I mean, don't just show up to try to get the listing. You need to actually be interested in what they're doing, and who they are, and…

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Jill Hart-The Coach's Alchemist: And what's going on in their life?

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Jill Hart-The Coach's Alchemist: And, you know, they may not be interested in selling right that moment. You know, maybe you're talking to seniors, maybe you're talking to somebody… some younger family. They might know somebody, and it's always easier to ask, who do you know that I could help, rather than, can I help you?

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Jill Hart-The Coach's Alchemist: Because everybody likes to help each other.

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Mark Weithorn: You know, we've been doing websites for realtors for 21 years, and I have clients who call me up after 10 years. You know, they left the industry, or they moved, or whatever.

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Mark Weithorn: And all of a sudden, 10 years later, they call me, they go, hey, Mark, remember me? And I'm really good with names, you know? So, I go, yeah, I remember you. And they come back, because

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Mark Weithorn: You know, it's about providing good service. It's about, you know, taking care of people. That's… that's what really works. I know one of the large social media companies

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Mark Weithorn: They got rid of their tech support.

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Mark Weithorn: Zero.

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Mark Weithorn: As they say here in Miami, nada, okay? And,

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Mark Weithorn: People are frustrated because, you know, you have problems, but, you know, you're getting social media for free, so they probably said, well, why are we spending money on tech support?

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Mark Weithorn: And then one of the best companies for tech support, believe it or not, is Google.

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Mark Weithorn: We do advertising on Google, and you need something, you can call them.

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Mark Weithorn: They're hounding me all the time to set up Zoom meetings, to, to look at my ads and make sure they're running properly. So they have great tech support.

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Mark Weithorn: So it's really… it gets down to relationships, taking care of people.

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Jill Hart-The Coach's Alchemist: beyond just getting a sale, I mean, there's…

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Jill Hart-The Coach's Alchemist: there's one thing to get a sale, but there's another to have a client that's a long-term client. When you sell somebody a home, there's still other things that you can help them with along the way.

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Jill Hart-The Coach's Alchemist: It's like the added service. And I'm not expecting that you do it for free.

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Jill Hart-The Coach's Alchemist: people… people are willing to pay you to make their lives easier. Sometimes they don't even know that they need this other problem solved once they're in their new house.

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Jill Hart-The Coach's Alchemist: Maybe they need fencing.

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Jill Hart-The Coach's Alchemist: We have friends in the fencing industry.

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Jill Hart-The Coach's Alchemist: J's…

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Mark Weithorn: It's very complicated. The inspection process, the financing, the negotiating, it's very, very complicated.

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Mark Weithorn: And real estate agents, are the buffer on all those things. So they really have a worth, you know, there's a whole,

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Mark Weithorn: tumult, as they say this, this summer, with, you know, realtors and commissions. Now we can't say commissions, we have to say compensation.

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Mark Weithorn: But at the end of the day, after all the headlines faded and all that, they did some studies, and they found that realtors are still earning the same amount, people still relying on them, because it's needed. It's a very complicated business.

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Mark Weithorn: You know…

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Jill Hart-The Coach's Alchemist: You definitely need realtors in real estate transactions. I've done a lot of them

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Jill Hart-The Coach's Alchemist: personally, like, bought and sold a lot of real estate over the years, I still get a realtor. I'll never buy a house or sell a house without a realtor. Just because you need a buffer between you and the person in the transaction, so that you're not…

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Jill Hart-The Coach's Alchemist: You're not doing the he said, she said thing, and it's easy when it's just two human beings standing there without somebody in the middle to make sure that you're doing all the right documents.

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Jill Hart-The Coach's Alchemist: And stuff happens in this world, we all know it, and you end up in court, and if you don't have the right paperwork, it's on you.

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Jill Hart-The Coach's Alchemist: Whereas, if you have a realtor, they're gonna make sure that you've got the proper insurance coverage, they're gonna make sure you've got, you know, title insurance, which, you know.

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Jill Hart-The Coach's Alchemist: A lot of people don't even know what title insurance is, but having had an experience where somebody tried to sell me a house that they didn't actually own once?

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Mark Weithorn: Nice.

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Jill Hart-The Coach's Alchemist: let me tell you, A, realtor, saved my butt.

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Jill Hart-The Coach's Alchemist: And B, title insurance. You know?

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Jill Hart-The Coach's Alchemist: I might have bought it, and then I would have been out hundreds of thousands of dollars, because you can, you know.

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Jill Hart-The Coach's Alchemist: Up to the point where

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Jill Hart-The Coach's Alchemist: you can't get a mortgage online insurance, because the mortgage company's not letting you do it. But it was just, like, a lot of time and energy went into getting to that point where we discovered he didn't have the

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Jill Hart-The Coach's Alchemist: ownership of the property, wasn't entitled to sell it.

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Mark Weithorn: That's a nightmare.

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Jill Hart-The Coach's Alchemist: It happens! I'd already sold my house. I was, like, literally expecting to move in, and found out that, no, you can't.

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Jill Hart-The Coach's Alchemist: we can't… we can't close this deal. I mean, like, closing date was already set, was supposed to close on both properties at the same time, and they're like, I'm sorry, they can't sell you this house. So, here I am in my minivan with 3 kids.

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Mark Weithorn: Oh, time for a Hampton Inn.

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Jill Hart-The Coach's Alchemist: Fortunately, I had a friend who literally put her couch until I found a place. We stayed there for, like, a month.

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Mark Weithorn: Oh my goodness, that's crazy.

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Jill Hart-The Coach's Alchemist: Find another house, and… and get…

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Jill Hart-The Coach's Alchemist: get all the things together, and it takes a minute. Usually, if you have to get a loan, you're looking at 30 days to get into a new place, but first you gotta find the place.

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Mark Weithorn: And then they have to do their due diligence to make sure that the owner is actually selling it to you.

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Jill Hart-The Coach's Alchemist: Right? And inspections and all the stuff that goes with it.

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Jill Hart-The Coach's Alchemist: just… it's an exciting world. And now that we have, like, these tools to help realtors be even better at their job,

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Jill Hart-The Coach's Alchemist: It's kind of exciting.

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Jill Hart-The Coach's Alchemist: So…

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Mark Weithorn: That's what we do, is, you know, tech is a moving object.

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Jill Hart-The Coach's Alchemist: It's constantly changing. I once spoke at a tech conference. My topic was the KISS method.

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Mark Weithorn: Keep IT systems simple.

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Mark Weithorn: And I yelled at all these programmers, I was like, stop changing things needlessly. You know, the button is fine on the right, you don't have to move the button to the left, you know, you don't have to do all these things. And they were ready to throw things at me. They were all going to throw their laptops at me, okay?

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Mark Weithorn: And… So, it… tech is really complicated, and most realtors are not tech people.

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Mark Weithorn: They are salespeople. It's a right-brain, left brain thing. They like to be on the phone, they like to talk to people and show homes and, negotiate. That's their thing.

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Mark Weithorn: So what we do is…

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Mark Weithorn: In our system, is we make things as simple as possible, as automated as possible.

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Mark Weithorn: For example, Every day, we put a blog article on everyone's website.

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Mark Weithorn: And then we automatically post it on their Facebook and LinkedIn.

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Mark Weithorn: And then we automatically take the previous week's blog articles and turn it into an e-newsletter email every Monday and email it out to all their clients. So we're constantly trying to help them

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Mark Weithorn: You know, with technology, so they don't have to worry about it, so it's automated.

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Mark Weithorn: And it works. The AI tools that we're creating is the same thing. One of the hardest things in being a salesperson

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Mark Weithorn: is getting leads, finding new customers. That's job number one, find new customers.

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Mark Weithorn: So what we're doing is we're using AI technology to help find customers, and then we use our automated systems to stay in touch with these people.

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Mark Weithorn: And it works. You know, we've been blessed. We had 21 years of growth, and we're all over the United States and now Canada.

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Mark Weithorn: And it just keeps growing, it's a great thing.

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Jill Hart-The Coach's Alchemist: That sounds like a beautiful thing. Are all the webs… do they all the websites look the same, or can they be tailored a little bit?

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Mark Weithorn: We change them all around. We, we are able to customize them.

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Jill Hart-The Coach's Alchemist: Because we don't want everyone to look exactly the same. They're not like templates. I learned my lesson a long time ago. I owned a digital printing company.

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Mark Weithorn: We did a lot of printing for realtors. That's how I got into this realtor website business. And I said, let me make some template business cards. So I made them up, and I would show them to realtors, and they would go, yeah, that's nice, but… I want something a little different.

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Mark Weithorn: So what we did, about 8 years ago, we had to redo our software from scratch, because of everything needed to be more mobile-friendly.

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Mark Weithorn: And then we were able to create a system where, in a very fast amount of time, we can customize a website and give them all the bells and whistles, and it doesn't take, like, weeks to do, it takes, like, hours.

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Jill Hart-The Coach's Alchemist: That's awesome.

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Jill Hart-The Coach's Alchemist: And it… even though it might have very similar content, I'm sure with AI, you can

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Jill Hart-The Coach's Alchemist: You can take one piece of content, basic idea, and spin it 47 different ways.

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Jill Hart-The Coach's Alchemist: So, everybody's a little bit unique. It's not like everybody goes… the customers aren't all going to all these different sites and seeing the exact same thing.

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Jill Hart-The Coach's Alchemist: Even though it can all be driven by You know, the year-based system.

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Mark Weithorn: Sure, you know, drones have opened a whole new venue.

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Mark Weithorn: Because now we go to, some of the stock photo companies, and they sell drone footage, and it's really cheap.

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Mark Weithorn: It's, you know, so you can buy, like, if I have a client in Dallas, and I need, some… a video footage of Dallas, there it is. You can choose from, like, a hundred different ones.

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Mark Weithorn: You know…

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Mark Weithorn: or Seattle, or Denver, or, you know? Miami Beach, we have the coast with all the buildings, and we have all these drone footage from that, with the intercoastal, and the boats and all that. So, it really adds another dimension to the websites.

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Mark Weithorn: And all the realtors, they look, you know, like a million dollars, even though they may just be beginners.

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Jill Hart-The Coach's Alchemist: And that… it… So powerful, and just…

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Jill Hart-The Coach's Alchemist: You have to have a website these days, but websites are kind of like business cards, almost. You know, your chances of getting

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Jill Hart-The Coach's Alchemist: a huge ranking in Google, or…

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Jill Hart-The Coach's Alchemist: are smaller than they used to be, let's put it that way.

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Jill Hart-The Coach's Alchemist: Not impossible, and there's things that you can do that I'm sure that you probably are doing, where you… you connect them in the places where people might generally go to look for their, for a website or for a realtor.

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Jill Hart-The Coach's Alchemist: And, so…

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Jill Hart-The Coach's Alchemist: I lost my train of thought. I was over here in the… I was thinking of Google and Yelp and some of those places where people might go to look.

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Jill Hart-The Coach's Alchemist: But then…

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Mark Weithorn: Well, you know, I… there's this thing called, Maslow's Hierarchy of Needs.

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Mark Weithorn: And, you know, it's for people living, and it's an upside-down triangle. Or actually, it's a triangle, and the bottom, the base, you know, is the big part, and that has, you know, like, food and water, and then the next rung is shelter and stuff like that.

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Mark Weithorn: So when it comes to sales, being a salesperson, you need to have some certain basic things. You need a business card.

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Mark Weithorn: You need a cell phone, you need a website. So we're… we're on the bottom rung of things, tools that people need, because these days.

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Mark Weithorn: People will Google you, and if you don't come up and look proper, they're gonna go, wow, that is a part-time realtor. I'm not hiring them to sell my $800,000 house. Forget that, you know? I'm gonna go on to the next person.

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Jill Hart-The Coach's Alchemist: That's where I was going with this, that it's a more professional look, if you can have somebody like you put it together for them, because you're right, most realtors, coaches are the same way. They're… they try to do it themselves, but it just looks hokey.

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Mark Weithorn: Yeah, it does, and then you need all the tools and things like that. Every profession has their own tools that they need, like mortgage brokers need certain things, you know, for all the forms and things like that.

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Mark Weithorn: So, yeah, we have all these tools that realtors can use, and it helps them generate business and service their clients.

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Jill Hart-The Coach's Alchemist: Yeah, and they don't… it's all in one spot if they come to you. Do you work mainly with, like, a broker or brokerage, where you have… you develop a website presence for the broker, and then all of his realtors can have…

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Jill Hart-The Coach's Alchemist: like, little hubs in the website, or do they just send them all to one main broker website? Or do you do individual ones for realtors?

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Mark Weithorn: We do both. So, our niche is we work with independent brokers.

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Jill Hart-The Coach's Alchemist: You know, you have the big companies out there that have, like, thousands of brokers. We don't go after that. There's 2 or 3 companies fighting for the same 10 clients.

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Jill Hart-The Coach's Alchemist: Right.

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Mark Weithorn: So we go after the independent brokers who have less than 100 agents. There's over a million of them across the United States.

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Mark Weithorn: And then we also go after individual realtors, because, you know, realtors are independent contractors working under a broker, and they will switch brokers, you know, several times in their careers.

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Mark Weithorn: So they need to be portable.

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Mark Weithorn: So, for the… for the broker sites, we do have what's called a sub-agent site. It's a smaller site that they can provide to their agents.

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Mark Weithorn: And those are typically the realtors who are part-timers who use those things. The ones who are busy and full-time and make a good living, they want their own website, their own presence.

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Jill Hart-The Coach's Alchemist: That makes total sense.

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Jill Hart-The Coach's Alchemist: Absolutely. So, how do people find you and.

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Mark Weithorn: How would… how would they…

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Jill Hart-The Coach's Alchemist: Be able to work with you.

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Mark Weithorn: Sure, so if they go to dpishowcase.com, dpishowcase.com, that's my website, and you'll see samples there. There's a link to my YouTube channel, which I… where I have dozens of training videos, and then recordings of my classes.

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Mark Weithorn: There's a page called Classes on my website where, they can join any of my classes on Zoom, and there's no charge for that, it's all free. So it's dpishowcase.com.

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Jill Hart-The Coach's Alchemist: Is it dpishowcasewebsites.com, or just dpishowcase.com?

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Mark Weithorn: It's both. It's the… The actual domain name is DPIShowcasewebsites.com, but that is a mouthful.

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Jill Hart-The Coach's Alchemist: It is.

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Mark Weithorn: We did that for SEO purposes, search engine optimization, and then we purchased DPIShowcase.com, which forwards to DPIShowcaseWebsites.com. So, when I just tell people, go to DPishowcase.com, you know, it's easy to type in, and that's it.

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Jill Hart-The Coach's Alchemist: I'd remember.

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Jill Hart-The Coach's Alchemist: And then you don't have to worry if… is it plural or singular?

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Jill Hart-The Coach's Alchemist: Always gets me.

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Mark Weithorn: Yes.

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Jill Hart-The Coach's Alchemist: So when you do these, websites, I have one more question for you. Are they,

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Jill Hart-The Coach's Alchemist: If you do it under the broker, then it's the broker's name, or the broker branding, but if you do it under the realtor, it's the realtor's name.

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Jill Hart-The Coach's Alchemist: Is that how they… they set it up, and… or however they're doing business as?

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Mark Weithorn: Right, so if you… if it's a broker, typically it's a different look, because it's more of a corporate site.

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Mark Weithorn: They usually have a page on there, our team, and things like that. Where if you're dealing with a realtor, a lot of them will have logos, their own logos, they'll have their own colors, and…

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Mark Weithorn: And, branding, so we have to design it for that.

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Mark Weithorn: But legally, on the bottom of the homepage, you have to put the name and address of the brokerage.

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Mark Weithorn: You don't have to put their phone number, you don't have to put their website, just the name and the address. Legally, you have to do that.

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Mark Weithorn: And, so it depends on who we're dealing with. If it's a broker, they typically want, you know, a corporate look. Unless you're dealing with a broker owner.

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Mark Weithorn: Who has no agents.

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Mark Weithorn: And there's a lot of them out there. They don't have any agents, they do their own thing, and they're as happy as can be. And then it's a combination of, you know, a personal look with their picture, and then with the corporate look, so you have to marry the two together.

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Jill Hart-The Coach's Alchemist: That sounds like fun, actually.

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Mark Weithorn: It is.

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Jill Hart-The Coach's Alchemist: A little different.

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Jill Hart-The Coach's Alchemist: Thank you so much for joining me, Mark. This has been an interesting conversation, and I really love what you're doing out there.

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Mark Weithorn: Thank you, I really appreciate it. I'm having a… I'm having fun. People say, when are you gonna retire? And I'm like, what?

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Mark Weithorn: No, I'm enjoying myself.

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Jill Hart-The Coach's Alchemist: Retirement? That's for old people!

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Mark Weithorn: Exactly.

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Jill Hart-The Coach's Alchemist: Or my next life.

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Jill Hart-The Coach's Alchemist: To learn more about MARC and to find the latest tools to help you close more deals, please visit DPI Showcase websites.

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Jill Hart-The Coach's Alchemist: And we'll be sure to put those links in the show notes below. Thanks for tuning in today to the UWorld Order Showcase Podcast. If you're ready to amplify your voice, monetize your mission, and start attracting premium clients, your next step is simple. Head to thecoachesalchemist.com and schedule your free client acquisition audit. Be sure to join us for our next episode as we share what others are doing to raise the global frequency, and remember, change begins with you.

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Jill Hart-The Coach's Alchemist: You have all the power to change the world. Start today, and get visible.