Welcome to episode 191 of the Confident Live Marketing podcast.

Hello, welcome to the Confident Live Marketing Show.

In today's episode, we're talking about how you can repurpose

your live streams like a pro.

It's not just about the live element, it's how you can then make your

live streams work in an amazing way.

There's some cool new features that I want to share with you.

Let's get on with it, right now!

Welcome to the Confident Live Marketing Show with Ian Anderson Gray, helping you

level up your impact , authority, and profits through the power of confident

live video or optimize your mindset and communication and increase your

confidence in front of the camera.

Get confident with the tech and gear and get confident

with the content of marketing.

Together, we can go live.

Well, hello, hello, hello.

Ian Anderson here for episode 191 of the Confident Live Marketing Show.

This is a live show, it is a podcast, and of course I repurpose this

into lots of other bits of content.

So that's what we're going to be talking about today.

Repurposing like a pro.

Well, in today's episode, I want to talk to you about some cool new

features that are coming along from a few different live video platforms.

I want to Repurpose my Livestreams, Like a Pro!

I want to make podcasts and blog posts galore,

like a pro!

I want to Repurpose my Livestreams Like a Pro!

Podcasts, and TikToks, and Instagram Reels.

It’s time to go!

So like what I do in this show is I go live and then I repurpose it.

And a lot of people say to me, why do you go through the stress, of live video?

Why do you just like pre-record it?

And yes, you can pre-record your content.

I mean, I could just record this today, but there's a problem with that.

The problem is you're missing out on your live audience.

There are people watching me live today.

I've got Odie, Martin and, and a few other people watching me live.

They can ask me questions, they can get involved.

It's a great way to grow your community, grow your audience, and allow your

audience to, well, to give access to you.

The other thing about it is that with live, you can't really hide your flaws.

You know, this is live.

So if I stumble over my words, it kind of shows my humanity in a way, and although

that's kind of annoying for me because I, of course, I just want to appear perfect.

That's not really what everyone else wants.

I don't know about you, but I sometimes find watching like

overly slick professional videos sometimes a little bit too.

Perfect.

And I just want to get to know the person behind the camera.

So that's a big advantage with Live.

It is showing you the, the human behind the camera.

It's also allowing you to grow your audience as well.

And I can see we've got the fabulous Eleanor watching from Norwich in England.

Great to see you Eleanor.

I always have to read that word Norwich really carefully because my parents-in-law

live in a place called Northwich.

Northwich.

But I love Norwich and Norwich is a beautiful place.

We were there last year; in fact we've been there a couple

of times in last few years.

So great to see you, Eleanor.

So those are a couple of advantages, but the big advantage for me, well, those are

really important advantages, but the other big advantage is that it gets it done.

I scheduled this in advance.

I scheduled this yesterday for today.

I knew that I needed to turn up.

There was no excuses because I knew that, there were going

to be people watching me live.

I was committed to turning up and I get it done, and it doesn't need to be perfect.

And as a recovering perfectionist, that is a really, really important thing.

So if you haven't considered creating content with live video first,

all of those things are really important because like from this

live show, I can create podcasts, blog posts, all this kind of thing.

And that's what I want to show you in today's episode.

So those, those are the main reasons why I would adopt live

first, for all those reasons.

So let me know, is that something that you have thought about?

Are you a little bit nervous about going live?

Have I convinced you or have I not?

Are you still on the fence when it comes to this?

Well, one of the big problems, I think with live as well as, yes, there's

the, the whole nerves thing of getting in front of the camera and looking

like an idiot and stumbling over your words and this feeling of being judged.

I'm not going to be talking about mindsets today, but I've talked

about that a lot on this show.

But if you can get over that, this is a great way of creating

content quickly and easily.

And that's, I think what we want.

We want to grow our audiences.

I've gone on about that, but I want to talk about how you can create

things from a tech point of view.

Because okay, there's the mindset, but the other big obstacle is the tech.

Like, how do you do it?

How do you go live?

Like, you look at my setup maybe, and you think, well, I can't, you know, I,

I don't want to, it looks cool, ian's studio looks cool with all the Stream

Decks and all the gizmos and stuff.

But the thing is, you don't necessarily need all of those things.

Certainly at the start you want to keep things simple.

And this is the cool thing about StreamYard.

I'm just going to get StreamYard Up.

StreamYard is, a live video platform, and it's a great way to not just go live, but

to also record content and they have now launched a webinar platform on StreamYard.

It is like pretty impressive stuff.

So with StreamYard, now with the pricing, let's just go onto this.

There's actually, at the moment as I'm going live, there's a, a Cyber

Monday or cyber week discount.

By the way, if you want to sign up for StreamYard, they're

not sponsoring the show.

They did sponsor the show a while back, but, I have an affiliate link.

If you go to iag.me/StreamYard, that's iag.me/StreamYard.

Now, I talk a lot about Ecamm Live on the show.

I use Ecamm live, but there are some advantages in using StreamYard and I would

recommend StreamYard for some people.

Now, first of all, if you are a PC user, Ecamm live does not

work on PCs, it's Mac only.

But with StreamYard, it's a web interface, so you just go on your browser;

it's particularly good if you just want to get lots of remote guests in, you

want to record lots of guests and Ecamm Live does that, but, it's maybe a little

bit easier on . Also, it's a great way of recording and going live to multiple

places all at the same time as well.

And there's a free plan as well.

So the basic plan allows you to do unlimited streaming, it has up to 10

guests on the show, but once you bring in the goer to the professional, it's

got this new thing called StreamYard on Air which is their webinar platform.

So if you are interested in producing webinars as well as live streams,

then do check out StreamYard on air.

At the moment, you get up to 250 viewers on the professional plan and the

premium plan you get up to a thousand.

And the growth plan, the top plan at $209 per month, so it's a little bit

more pricey, but if you are a mega webinar person, then you can have up

to 10,000 viewers on there as well.

So do check them out.

But what I, I wanted to talk to you about is this whole area

of ISO recording because this is going to be a game changer.

Not just ISO recording, but local recording.

Now, if all of that sounds a bit complicated, don't worry, I'm

going to explain all of that.

We've got Stuart Buckner here watching on LinkedIn.

We've got loads of people on LinkedIn today.

What's going on, on LinkedIn?

It's obviously where the place to be at the moment.

So great to see you Stewart.

We've also got Katie Simpson watching on YouTube, so great to see Katie.

Katie saying StreamYard is great for easy, but good looking lives.

Totally agree.

And that's interesting about the price plans and the number of viewers.

So this is just on the webinar part.

It doesn't matter if you're going to go live to YouTube or Facebook, it

doesn't matter how many people are watching you live, you could have

millions of people watching you live.

StreamYard is not going to charge you extra for that.

But for the webinar part of this, this is the ability to invite people to a

private webinar, so it will take you through the registration part of it,

you are charged for each plan, there's a maximum number of viewers on that.

And Martin says, StreamYard is excellent and so many additions in recent months.

Also easy to use for someone like me who is technically challenged.

I wouldn't say you're that technically challenged Martin,

but it's just, I think the thing about StreamYard is it's just easy.

You just go to the website and do it that way.

Now it doesn't have as many bells and whistles as the likes of

Ecamm Live, but I've been really, really impressed in recent months.

I think, StreamYard had maybe about a year when it felt a little

bit stagnant in terms of the new features that they were adding.

There weren't that many new features, but recently, you're right, Martin,

in the last few months, they've added some really cool features.

So let's go back, I'm going to log into my StreamYard account and then

I can show you what's going on here.

And then I'm going to talk to you about Ecamm.

So I've not really used my StreamYard account very much recently, but

what we've got here, if I click on create, I've got three options here.

I can go live; so either using the studio or I can broadcast a

prerecorded video as if it were live.

I personally wouldn't recommend that; I think you either go live or you could

do a premier on Facebook or YouTube.

The other option is you can just record this for later; so you're

not going live, but you're using StreamYard as a recording tool.

And then the new feature is the on-air webinars hosting a webinar

on StreamYard, or you can embed that onto your own website.

I've not played around with that, but it looks like a really cool feature.

So let's just click on recording because I'm not going to go live,

I'm already live at the moment.

I don't want to confuse things and go live somewhere else.

So I'm just going to create a test and there's this thing here called

record locally for each participant.

This is really cool.

So, StreamYard has done this for a while, but it's given you the ability to not

just save the full recording, so at the moment I've got my camera, I'm sharing

my screen and I've got an overlay, some graphics and branding on here as well.

But StreamYard has allowed you to record your guest or guest video

and audio and your guest's video and audio separately, which is much

better for repurposing for later.

But what the local recording does is it will record my video

on my end and my guest's video will be recorded on their end.

Now, the thing about this, so it's a little bit complicated to explain,

like for this show, it's just me, so, local recording isn't that important

because it's going to record it anyway.

Well, I'll come onto that in a minute, but if I have a guest on and

their internet isn't very good, it's going to record their video from

StreamYards end, not on the end of the guests , if I'm making any sense here.

And so the quality might not be quite as good as if you were

just recording on your end.

So think about it this way, if I was to record my video, on my computer

now, then it would look really good.

Hopefully if my camera's good, my audio's good, but if I record it on

StreamYard servers, then my video is having to be broadcast over the

internet to StreamYard servers.

So if my internet isn't very good, or my guest's internet is not very

good, then the quality of the video is going to be downgraded quite a bit.

Now this not so much of an issue with the likes of Ecamm Live because

Ecamm Live, the one I'm using at the moment, records locally for me.

It doesn't record locally for my guest though, it will

record that on my computer.

What StreamYard does is it records my video locally, but

my guests video locally as well.

So I hope that kinda makes sense.

It just means that you get a much better quality video.

So what I'm going to do is check the box, record locally for each

participant, and I've got the option to record audio and video.

That's what I would recommend.

Or if you're just going to be turning this into a podcast, then

you could select record audio only.

But, I want to select record audio and video.

Now because I'm on a free plan for StreamYard, the free plan is limited to

two hours per month of local recordings, I think that's pretty generous.

You know, the free plan is not a plan that you'd want to use if

you're really taking this seriously.

But if you want to dip your toe, check out the the StreamYard free plan on

this, and it gives you those two hours.

So I can now create the recording.

Okay, it's just loading up the studio.

Now this might look a little bit weird, so now I've got the

option to choose which camera.

So I would click on the settings there.

And then I can choose which one I want.

So if I do the virtual cam, it's going to look very, very strange like that.

And then I've got the, the definitions to choose.

Now.

If I want 1080p I have to upgrade.

What do I do for 720?

I can do 720 on the free plan, that's good.

That is how you do it.

Now, once I click record, it's then going to, oh, I enter the studio,

and I click record it's going to then record my video locally afterwards.

So I don't know about you, but I think this is really cool.

Let me know what you think.

And Katie is saying, That's helpful to know about the quality of video recording.

So this is why I think remote recording is such a cool feature.

The video ISO is awesome and I'm going to show you how you can do that in Ecamm

in the beta version or beta version.

But this local recording is something I'd love Ecamm to do

at some point, but we'll see.

It records the video and the audio on your guest's browser.

So they go onto their browser, they, they can interact with you, and at the end of

it, it will then save that video and the audio and then send it over to StreamYard

and you get really good quality.

So yeah, that's how that works.

It's pretty awesome.

So there's a few other features that, StreamYard have done.

They've got StreamYard on air, they've got local recordings.

What else have they got?

Check out StreamYard, iag.me/StreamYard.

That is an affiliate link, but do check it out.

So, I want to talk next about Ecamm Live, which is the software that I use.

It is Mac only.

If you are not a Mac user, don't worry, you could use a

tool like StreamYard as I said.

But it's a lot cheaper now to get a Mac.

You know, I've got an M1 Mac Mini.

You can get them for about 700 pounds, $700 these days, and Ecamm Live

works perfectly on that platform.

So what we've now got in Ecamm Live is, we've got this

facility to do ISO recording.

So let me just, and if you're listening to the podcast, don't worry, I'm

going to explain as I go along, but I just want to share my screen.

If you are watching live or watching the replay, this is my setup on Ecamm Live.

I've got all the windows there.

I can see myself, I can see the comments there.

I've got my camera effects, I've got my overlays, I've got my sound

effects and my scenes as well, so I can change my scene from here.

I can go to a Zoom.

One, I can change my camera.

It's not plugged in at the moment, but I can do all that kind of stuff.

But where this new feature is only in the beta version of Ecamm Live at the moment.

But if I go into options, there's this new feature here called recordings.

So I always record all of my live streams.

I, I don't want to have to think about pressing a button.

I want it automatically to do that because I want to repurpose

most of my live streams for later; so I've got that box checked.

This new feature here is record isolated video track.

So what this is going to do, it's going to record camera A, which I've,

and I'll talk a little bit more about camera A, camera B in a minute, but

I've assigned my Canon M50 to camera A, so I want it to record just that.

Now, if you are watching, I've got a little , logo thing at

the top right of the screen.

The ISO recording will not include that, it's just the raw video file.

Then I need to assign a particular audio track to that so I can either

have it no audio at all, but since this is me, I'm going to assign my

primary microphone so that it's going to be me speaking; this video is me

my pure video and the primary mic.

Camera B is my camo camera.

So this is when I plug my phone in, it's going to record that.

And I use this as a downwards facing camera if I'm doing a product review.

And so it's going to record that as a separate video.

And I want, again, to record my audio.

I'd also want it to record my guests as well.

So for each one of those, it's going to record their

video and their audio as well.

Now there's another box that you can check here which says, apply camera

effects to recorded video sources.

I don't want that.

I want everything just to be raw videos for later.

So there we go.

That is what that is.

Now there is a new window in Ecamm called the camera switcher.

Now let me just move this open and what the camera switcher is, it's a

separate window now that will show you all the cameras that you got plugged

into your computer plus your guests.

And the cool thing here is that you can then assign each

camera, And each guest to a particular camera placeholder.

So as camera A is always going to be my M50 camera.

Camera B is always going to be my camo camera.

Camera C is guest one, and camera D is guest two.

Now, if I in the future want to add any more cameras, I can then make it camera

E, camera F, and all that kind of stuff.

If I click on all sources, these are all the cameras I've

got plugged into my system.

So I've got my camo cam, got my M50, I've got my epoch cam, which is a virtual

camera if I was going to use my phone.

I've got the OBS virtual camera, which I never use.

Guest one ; I could always add some extra guests, but the

guest one is there already.

So there we go.

That, that's all of that.

Now, I want to show you then what happens.

So this is, the live I did yesterday with Jeff.

We did an Amazon Live, and these are all the files that Ecamm Live has created.

So it's got a separate audio file from my main microphone,

secondary microphone, audio sound effects, in fact two lots of those.

And also my guest, who's Jeff, his audio as well.

And then it's recorded.

This is the ISO recording camera A.

And then camera B, and then Jeff on camera C , and it's actually

also recorded him as well there.

Now why do we need this?

Well, it's really cool when you use a tool like Descript.

So what I've done here is I've actually put in all the

videos, on top of each other.

If I go to my sequence, What I've done is I've got camera A, I've

got Jeff's, and I've got the full video as well, the overlay here.

And what I've done here is on camera A, I've kept the audio in there, , camera

B, again, I've kept the audio in there and then I've muted the full

video because otherwise we're going to get a duplicate audio there.

Why have I done this?

Well, let's go back to the sequence here.

What Descript has done is it's transcribed all our audio, which is cool.

And now I can see the video on top of there.

But for example, if I get to this little point here, , and I actually don't want

to see Jeff, at this point, I want to see myself, if I just drag that out the way.

My video is just underneath there.

So I actually, what I can do is this, I can show you all the different things

that are happening at the same time.

I've got my video, got Jeff's video, and I've got the end video as

well with me switching the videos.

Why do we want this?

Well, when it comes to, I want to create a video snippet, then what I can do is this,

I'll show you one that I've done earlier.

Okay, so what I've done is I've made this into a portrait video,

which I can then export to put as an Instagram Reel or as a TikTok.

And I've just got Jeff's video on there without any overlays.

I've, just added a , Little logo on there.

I've added some text on the bottom and then I've been able to edit it.

So I can just click on this and you can watch it.

So what I've done here is just very quickly and easily, I've got Jeff's video.

I don't have the worry about on the actual end video of it switching over

to me or it being like dual screen.

So myself and Jeff at the same time.

This is purely Jeff on the video here, and I've got the captions at the bottom.

I've got a little, what do you call this?

Little progress bar.

That's the phrase, as well as we go along there.

So, this is a game changer for me because I can create an edited video without

any of the overlays i f I don't want.

But, particularly for video snippets, this is going to be great.

And of course I can, doesn't have to be portrait, I can make it landscape.

So, for example, here I've got on the screen, it is landscape.

And if I go to video settings, I can see this landscape.

, and then what I want to do, this is Jeff again speaking.

So I don't want me on there.

Then I can put some captions on there as well.

Let's just go to captions, and then I might want to do a few other things,

but that's probably fine for now.

So very, very simple to do and it just means that your making your

live streams work a lot harder and making it a lot easier for you

and streamlining the process.

And ultimately that's what I want to do, is to streamline the process

and make it really super simple to create video snippets and repurpose

content from your live streams.

So that is me using Ecamm Live, with Descript, but equally you could

use StreamYard as well with that.

You just need to download the separate files, drag them across

into Descript, and then get it to transcribe and you are away.

It is pretty amazing.

So let me know what you think about that, but I can't wait

to use Descript and Ecamm Live.

I'm going to be working on those over the next couple of weeks, and

I will, in fact, if you, on this Friday when the podcast comes out.

Well, that is it, I think, for this episode.

I'm back on Thursday.

I'm going to be talking about live video studios and how you can

upgrade your live video studio.

And we're going to keep it simple.

We're going to start simple, and then just look at how you can add

all the bells and whistles later.

That's it.

And until next time, I encourage you to level up your impact,

authority, and profits to the power of Confident Live video.

See you soon.

Bye.

I want to Repurpose my Livestreams,

Like a Pro!.

I want to make podcasts and blog posts galore,

like a pro!

I want to Repurpose my Livestreams Like a Pro Podcasts, and

TikToks and Instagram Reels.