This episode 125, the Hospitality Development Gap with our very special
Speaker:guest, Lauren Fernandez of Full course.
Speaker:You'll wanna stick around because Lauren will reveal the three ways that
Speaker:you can use to close the development gap in your operation, which.
Speaker:You know, we've talked about this mm-hmm.
Speaker:on end.
Speaker:And so I know that there's gonna be some really juicy takeaways from this.
Speaker:As always links to the videos and other things discussed in the show can be
Speaker:found in the comments and show notes.
Speaker:Lauren, welcome.
Speaker:Hi Lauren.
Speaker:Hi, guys.
Speaker:Having me.
Speaker:Oh, it's a pleasure.
Speaker:Just wanted to quickly mention that you were, you and your.
Speaker:at full course, we're just named to the Nation's Restaurant News 2022 Power
Speaker:List, a list of 50 emerging leaders from across the restaurant industry who have
Speaker:big ideas, determination, and hustle, but also the runway ahead of them to
Speaker:make their mark on their companies, their colleagues, and the industry.
Speaker:Congratulations.
Speaker:Thank you.
Speaker:Thank you very much.
Speaker:What is, what does that mean?
Speaker:I, I feel like we got a high five for being a little bit disruptive and
Speaker:sharing a lot of love with our industry.
Speaker:We are definitely here to build it back better.
Speaker:And a hallmark of full course's investment strategy is to invest in people,
Speaker:and that starts with our education through our nonprofit foundation and
Speaker:is true through our entire development cycle, even after investment.
Speaker:Maybe you could give us kind of a thumbnail sketch around like what
Speaker:exactly full course is, because it seems like you folks do a lot.
Speaker:We do.
Speaker:We do.
Speaker:It is a complete solution for restaurateur.
Speaker:And food and beverage companies to grow their brand while staying in control.
Speaker:And helping to get the companies to its next level, really, where
Speaker:the company has achieved a certain level of enterprise value that you
Speaker:don't see in the vast majority of restaurants that are out there.
Speaker:Right.
Speaker:Because we know that 70% of all restaurant locations are a single location.
Speaker:Mm-hmm.
Speaker:and.
Speaker:Contrary to what we've all kind of seen is actually they're not all
Speaker:franchised or chained restaurants.
Speaker:Most of them are independently owned and operated.
Speaker:It's two to one, actually independent, two franchised.
Speaker:So there are a number of opportunities out there to help people achieve
Speaker:more value for their brand through very strategic growth.
Speaker:And that is what full course does.
Speaker:We partner with early stage brands.
Speaker:We have a team of experts in product develop.
Speaker:Franchising, you know, non-traditional development and also company store
Speaker:development where we really can help robustly build out these brands.
Speaker:So they have multiple channels of revenue, right?
Speaker:They're more financially stable, and in the end we get a higher
Speaker:valuation for them at Exit.
Speaker:And so, We have a nonprofit foundation called the Full Course Foundation, which
Speaker:supports the educational initiatives behind training and development
Speaker:of the people behind these brands.
Speaker:Starting with leadership and going all the way down to back of house as we
Speaker:wanna involve the employees of the brand.
Speaker:With this educational initiative, we have a management company
Speaker:that sits in the middle.
Speaker:that supports our investments and our consulting clients with operational
Speaker:expertise, but also development services.
Speaker:So helping brands grow in all of those major channels, which we just discussed.
Speaker:And last but not least, we felt like an important piece of full courses
Speaker:initiative was to bring fair and ethical capital into our industry.
Speaker:Mm-hmm.
Speaker:. So we fundraise.
Speaker:Specifically invest in these early stage brands before we even put them
Speaker:through our acceleration process.
Speaker:So we are equal parts investor, you know, incubator and accelerator for brands.
Speaker:And we are here to really make a big impact on our industry because one of
Speaker:the things that we focus on are brands that are run by women, minorities are
Speaker:that are culturally representative.
Speaker:So we really wanna make sure that we're setting a place
Speaker:at the table for everybody.
Speaker:That's amazing, Lauren.
Speaker:And I'm just curious, where do you find fair and equitable capital?
Speaker:? You fundraise it yourself is the answer to that question.
Speaker:You know, look, I, I'm an attorney turned restaurant, operator turned.
Speaker:Now private equity fundraiser apparently is my full-time job.
Speaker:It was very important to me that we have command of the
Speaker:capital and how it was deployed.
Speaker:If you are going to change and level the playing field, you have to make
Speaker:sure that all aspects of the business have that purpose and mission.
Speaker:And so while the fund is a lot more work, For us, it's worth it because
Speaker:it allows us to bring investors in who support our mission and purpose.
Speaker:There's a ton of industry clout executives and experience who value what we're
Speaker:doing and have put their dollars behind it and their reputation and their
Speaker:networks to help us grow this company, and we couldn't do it without them.
Speaker:One, one more question before I kick it to Jim.
Speaker:, what possessed you?
Speaker:to , to to switch gears and, and go headlong into the hospitality space.
Speaker:Yeah, so I had, as an attorney, I'm a jd, M B A, and I have spent most
Speaker:of my career in product development.
Speaker:Which ultimately led me to the general council role at Focus Brands.
Speaker:And in that role, I fell in love with restaurants in the industry.
Speaker:I, I sort of have got, I got the bite, but I really wasn't
Speaker:hooked until after I left Focus.
Speaker:I went to go invest in some restaurants.
Speaker:I wanted to become a franchisee and I was looking to create, I'm a, I'm
Speaker:the daughter of an immigrant, frankly.
Speaker:I had seen all these people just absolutely crush it
Speaker:in our franchise system.
Speaker:And I.
Speaker:Why can't that be me?
Speaker:So I pushed some chips in and with a partner through Origin Development Group
Speaker:that we started, we became the owner and operator of three Chicken Salad
Speaker:Chick restaurants, which we very quickly grew to 11 units in just 20 months.
Speaker:So when we exited our investment, I had some time to think I had turned 40.
Speaker:And I was like, what am I gonna do now?
Speaker:Right.
Speaker:But I had the bug, man.
Speaker:I was so hooked.
Speaker:I love development.
Speaker:I love being out in the field.
Speaker:Connecting to our teams.
Speaker:I'm such a people person, but I also had some deep experiences through that
Speaker:journey that I realized needed to be solved for our industry on a larger scale.
Speaker:So I spent a year really incubating the idea for full course pressure, testing it
Speaker:with people that I trusted and coming up with a solution that we felt would work.
Speaker:And in the end, it solves three main problems that I see.
Speaker:One.
Speaker:Many independent operators out there don't understand this playbook for
Speaker:growth and that it has to be in multiple avenues for revenue development.
Speaker:Two, even if you understand that playbook, you know, it's very
Speaker:hard to find fair capital or debt.
Speaker:I tell people all the time, candidly, we are registered as a woman owned and
Speaker:minority owned business, and I get offered debt on a daily basis that's north of 18%.
Speaker:That's without checking my credit score, knowing anything about my company.
Speaker:Somehow they think that that's being fair to a woman in minority owned
Speaker:business is to do me a favor, 18% set.
Speaker:And that's just the tip of the iceberg, guys.
Speaker:I mean, it's, it's endemic.
Speaker:It's terrible.
Speaker:There's a lot of predatory lending in this space.
Speaker:And the third issue is, let's just assume for a minute you figured out
Speaker:the playbook, you know how to grow, and you've figured out how to fund it too.
Speaker:That's awesome.
Speaker:I see it happen every once in a blue.
Speaker:The real issue here is it's a very different skillset to develop
Speaker:a brand, especially in these multiple channels as opposed to
Speaker:operating restaurants best in class.
Speaker:And even if you can do both, I don't recommend it.
Speaker:It nearly killed me.
Speaker:Trust me, I wouldn't try it.
Speaker:So we're here to really kind of plus those gaps.
Speaker:And to me, education and information is the key to doing this.
Speaker:If you can share the playbook, if you can walk as a player, coach in their
Speaker:shoes next to them and you can give them the capital to get the win, so
Speaker:they're fully funded and they don't have to sweat it, that's where we're really
Speaker:gonna see some change in this industry.
Speaker:Because look, I make no apologies.
Speaker:We are in this to kick out the next generation of restaurant leadership
Speaker:and it's coming and it's coming fast because that's where we really think
Speaker:the future of this industry is.
Speaker:Jim, I was hoping that you could help kind of frame this conversation based
Speaker:upon a conversation you and I were having a couple weeks ago just to kind
Speaker:of give context to, to it, if you would.
Speaker:Well, first of all, I mean, I kind of chuckled there, like, I mean, you said you
Speaker:got a high five from you know, being in that article about 50, I mean, let's give
Speaker:you another one cause you're just, there's so much cool stuff going on here, right?
Speaker:I mean, you and I spoke for the first time, I think about a year ago, and I was.
Speaker:I mean, I was impressed then and based upon what you just told
Speaker:us, you've kind of got it all.
Speaker:It seems like you've got it all covered.
Speaker:So, and, and I think, you know, Adam and I have talked lots over the, the
Speaker:last year or so about this concept of, you know, new hospitality culture,
Speaker:about the new normal of restaurants, about, you know, something that, that I
Speaker:speak about a lot, which is, you know, improving the career experience for the
Speaker:next generation of restaurant operator.
Speaker:So, you know, there's so much alignment there.
Speaker:I just think we are doing some amazing, but.
Speaker:You know, Adam, to what you were saying, we had a good discussion, Lauren, I,
Speaker:we mentioned this a little bit to you earlier, but we had a good discussion a
Speaker:few weeks ago about this development gap that exists in hospitality right now.
Speaker:Mm-hmm.
Speaker:, and whether it's based on tradition of how, you know, people move their
Speaker:way up through the, through the industry, whether it's based on you
Speaker:know, the investment side of things where there are a lot of people.
Speaker:You know, might have some, some capital and say, I want to get into
Speaker:the restaurant business, but may have not, may not have done it before.
Speaker:Or there's this, you know, this bit of a, a challenge that exists right now
Speaker:based on coming, at least what we say is coming out of the end of this pandemic
Speaker:or the tail end of the pandemic, where the development and the skillset that
Speaker:people would've learned from years of experience in hospitality is different.
Speaker:because they were worried about different things for three years.
Speaker:Mm-hmm.
Speaker:in the sort of really core time of, you know, when they would've been learning
Speaker:how to be an operator in a restaurant.
Speaker:Mm-hmm.
Speaker:. But there's this interesting dynamic that's going on right now.
Speaker:I'm curious, you know, I know we wanna spend some time talking about that today.
Speaker:Okay.
Speaker:Oh yeah.
Speaker:, pick one.
Speaker:Maybe.
Speaker:I dunno if I look.
Speaker:Well, let's, let's, facts right.
Speaker:We were down over a million jobs.
Speaker:Hmm.
Speaker:Last year.
Speaker:At the start of 22, we were down 1 million.
Speaker:The start of this year, we're down half a million.
Speaker:One of the things our, our industry is notorious for is churned.
Speaker:Right.
Speaker:We have a really bad problem with retention.
Speaker:We're not good at it.
Speaker:, you know?
Speaker:Mm-hmm.
Speaker:. And so you layer on top of that, the massive wipe we.
Speaker:and job loss during the pandemic, and then you put people back into these new
Speaker:environments where you're right, like maybe the manager only has two years of
Speaker:experience in the bulk of which, as you were saying, like with, you know, packing
Speaker:food to go during the pandemic, you know?
Speaker:Mm-hmm.
Speaker:. So there's a skill gap, not just at the bottom levels looking
Speaker:to climb up and create careers in our industry, but there's.
Speaker:Skill gap at the top.
Speaker:And that creates a number of issues for us, not just in how we execute and
Speaker:deliver to the consuming public, but I still view that as a major retention
Speaker:issue because people who do not have the right skills ultimately end up
Speaker:with misaligned jobs where you get that kind of friction and they're not
Speaker:gonna be happy and feel successful and have fulfillment in what they're doing.
Speaker:because they lack that kind of skillset.
Speaker:So we gotta act fast and act quickly, and that's something that
Speaker:we are doing even within our found.
Speaker:To constantly be plugging those holes in the education gaps that we're seeing and
Speaker:responding to them with offerings because, so what is full course doing about that?
Speaker:What's the, how do you address that issue?
Speaker:Like, let's say, let's pick the, the top of the, the operational.
Speaker:Levels, you know, the general manager and up, how are you, how are you
Speaker:supporting those people to increase that?
Speaker:Yes.
Speaker:So two things, right?
Speaker:Because you hit on something earlier, Jim and I, I just wanna, I wanna
Speaker:highlight this because I think it's really foundational to why we designed
Speaker:the products we did to solve this.
Speaker:Okay?
Speaker:So, When you are in a restaurant, and let's say you come in as
Speaker:an hourly employee, right?
Speaker:90% of people's first jobs are in our industry, and we are the
Speaker:third largest employer in the us.
Speaker:Mm-hmm.
Speaker:. So we have a constant awesome opportunity, a phenomenal chance
Speaker:to change people's lives, even if we only touch them for a moment.
Speaker:And we're that.
Speaker:First job, but we also have an opportunity to keep them right.
Speaker:Traditionally, the way that you keep people and you ladder them up in a
Speaker:restaurant from hourly to salaried employees is on the job training, right?
Speaker:But as we indicated, a lot of these managers are missing that kind
Speaker:of passing of the torch, and that on-the-job training where you are
Speaker:learning from those who came before you, what to do, what not to do, how to
Speaker:handle certain situations, et cetera.
Speaker:So the first step that we took was very simple.
Speaker:We recognized that we needed specific leadership training for existing managers.
Speaker:So full course has a number of independent courses you can take on your own.
Speaker:But we also do workshops that brand owners or owners can buy
Speaker:to help train their managers.
Speaker:And frankly, let's be honest, let's go deep in the bench.
Speaker:Possible high potential people who could be a manager who are
Speaker:being framed for leadership.
Speaker:So that leadership piece is so critical to what we do.
Speaker:It's something that we offer not only to the consuming public as
Speaker:part of their development within the restaurant, but also within larger
Speaker:brands for them to buy, to support their franchisees development, et cetera.
Speaker:So that's number one.
Speaker:And I, I can't stress enough, I think that those leadership skills, sometimes
Speaker:they're soft skills, but sometimes they're practical skills, like mm-hmm.
Speaker:, how to read a p and l and connect your instinct as a manager for
Speaker:what's going on in the restaurant.
Speaker:Two, what you're seeing on the financials.
Speaker:So there's some aspects to the leadership piece, which I think have a
Speaker:higher level of thinking and thought.
Speaker:I think strategic thinking, I'll say that around the management of the restaurant
Speaker:and the people in the restaurant.
Speaker:I, I think number two, missing some of the, the beauty of learning from others.
Speaker:And if you can't recreate that within the restaurant, what we can
Speaker:do is pool those resources and.
Speaker:Folks who are very highly experienced in operations and share that
Speaker:knowledge in a cohort type situation.
Speaker:So we've developed a program called Navigator.
Speaker:Navigator is a $29 a month monthly subscription coaching service.
Speaker:It's specifically designed for managers and for leaders in the industry.
Speaker:And it's there to help you gut check, right?
Speaker:Remember, you know when you, when you call another manager from
Speaker:another location, you're say, Hey, has this ever happened to you?
Speaker:What, what got subbed for you when we ran out of paper towels?
Speaker:What did you know?
Speaker:Just having that moment where you can do one of these.
Speaker:So there's group coaching.
Speaker:There's monthly webinars and we interview other operators in the
Speaker:industry to share current techniques and trips, tick tips and tricks like
Speaker:that so that we can really give them that missing piece where you might
Speaker:have had learned it on the job before.
Speaker:Now you can learn it in our cohort, which represents brands all over the united.
Speaker:Adam, where's your mind going on this?
Speaker:Because mine is going, man, I could have used that when I was blind
Speaker:leading wine trying to figure out how to run a restaurant.
Speaker:Yeah, I mean this all kind of leads back to this, the trope about being
Speaker:handed the keys at the end of the night and say, you ready to close up, man?
Speaker:Cuz now you're supposedly a lead without any skill training.
Speaker:And you know, I think I'm on record.
Speaker:I'm saying, you know, currently nobody teaches leadership.
Speaker:Mm-hmm.
Speaker:within the industry.
Speaker:I'm sure there's some culinary schools or, or management schools that, that have
Speaker:those topics, but clearly the managers in the field do not have the soft
Speaker:skills in order to manage appropriately.
Speaker:And we see this every day because the first clue would be, what's
Speaker:your retention rate for associates?
Speaker:Mm-hmm.
Speaker:, you know, I, I also look back to, you know, if there's
Speaker:nothing else but communication.
Speaker:, like how do you master workplace communication in such a way that
Speaker:the associates feel heard, they feel seen, they're not talked down to.
Speaker:And those are such important soft skills that, again, as a, as someone
Speaker:who came up you know, off the street.
Speaker:In my culinary career, I didn't go to culinary school, although
Speaker:later I went but I had to go outside the industry in order to.
Speaker:, coaching skills, leadership skills, and then come back.
Speaker:Because I noticed it wasn't around, so I think to your point, Lauren,
Speaker:number one, leadership training.
Speaker:Yeah.
Speaker:And the cool thing is, is that it's ongoing, you know, with cohorts, you
Speaker:know, group gets together and then there's another group in another group
Speaker:and another group, and it becomes this longstanding continuous learning curve.
Speaker:that they get to use in real world, real world situations because they get to
Speaker:apply exactly what they learned there.
Speaker:Mm-hmm.
Speaker:. So I think it's incredibly important and thank you for, for offering that skill.
Speaker:And the other thing that you mentioned right before we got on
Speaker:the show, Lauren, is that this doesn't necessarily, that this gap
Speaker:does not necessarily exist within.
Speaker:independently owned restaurants.
Speaker:It also exists in franchise.
Speaker:Mm-hmm.
Speaker:systems where someone might have one unit and how the hell do they grow it to 10.
Speaker:Mm-hmm.
Speaker:, can you speak on that a little bit?
Speaker:Yeah.
Speaker:So, you know, look, I am a minority.
Speaker:I'm a, I'm a diverse franchisee.
Speaker:I was a multi-unit franchisee.
Speaker:and there are a number of impediments that stand in the way of very sophisticated,
Speaker:amazing operators that may exist within your own franchise system already.
Speaker:One of them is, again, access to fair and ethical capital or debt, right?
Speaker:So that's a big issue.
Speaker:And especially when banks.
Speaker:Pull back on lending, on established restaurant brands.
Speaker:It, it can be really tough right?
Speaker:To self-fund out of cash flows.
Speaker:Mm-hmm.
Speaker:. So one of the things we need to consider is if you are truly invested as a brand,
Speaker:In growing your diverse and minority franchisees, you have to kind of lower
Speaker:some of the barriers to entry, and I'm not suggesting you give anyone a free ride.
Speaker:What I'm saying is maybe you could structure the deal a little
Speaker:differently so it's back loaded.
Speaker:Instead of having higher costs up front for the franchisee, maybe you
Speaker:can delay some of those costs or payments so that they can get the actual
Speaker:physical unit open and operating you.
Speaker:. I think there's also this idea of reinvesting in people, right?
Speaker:So if you have trained them well and they are operating as a sophisticated
Speaker:franchisee, layering some additional leadership training on top of that
Speaker:and helping them understand how the differences in running one
Speaker:unit and two is, is exponential.
Speaker:Two to five is another leap and beyond five is another one right there.
Speaker:Helping them understand the types of systems they will need
Speaker:internally for their own business.
Speaker:Helping them understand how to scale their people and grow their
Speaker:people from within, because frankly, that's the magic sauce right there.
Speaker:Mm-hmm.
Speaker:If you teach a one, a single unit franchisee, how to develop and
Speaker:cultivate talent for their flywheel, for management from within their own
Speaker:organization, you've just really done something to move the needle for them.
Speaker:you're not just investing in them, but you're helping them
Speaker:invest in their people too.
Speaker:Mm-hmm.
Speaker:. So there's several layers to that.
Speaker:It's, it's a little complex, I'm not gonna lie, but I am deeply appreciative
Speaker:of the brands that are taking steps and working with us to help change
Speaker:the face of what their franchisees system looks like by reinvesting in
Speaker:their own franchisees and their people.
Speaker:Would it be appropriate to to ask you for a few names, , because, well, I think
Speaker:what we're desperate for, what we really need is some real clear examples of what
Speaker:this stuff looks like on, on the ground.
Speaker:Mm-hmm.
Speaker:, because to be talking is great, but to see something in action is really powerful.
Speaker:Yeah.
Speaker:So I, I will give you some examples of brands I think that are doing well
Speaker:without respectful courses involvement.
Speaker:So one of them is, is Jersey mics.
Speaker:I think Jersey mics is doing a lot to highlight the success of some
Speaker:of their multi-unit franchise.
Speaker:To shepherd their franchisees to grow as multi-unit operators.
Speaker:I'm super impressed with that system.
Speaker:You know, and Young Brands has a whole educational program that's
Speaker:designed to cultivate diverse franchisees, first time franchisees.
Speaker:And you know, they have done a phenomenal job in funding that and partnering with
Speaker:the university at the University of Louis.
Speaker:To house that entire education program.
Speaker:So there are brands out there who are taking steps to reinvest
Speaker:in their franchisees and their education and their betterment.
Speaker:And I wanna applaud all of them.
Speaker:I think, you know we, we've seen a lot of movement in this direction, especially
Speaker:with the sort of wake up call that we got, . I don't think we could avoid this anymore.
Speaker:You know, but full course does regularly work with brands and look, from where I
Speaker:sit, I could care less if it's identified as a full course product or not.
Speaker:What I care about is that, that that brand is taking that
Speaker:step to make that investment.
Speaker:Mm-hmm.
Speaker:, I want them.
Speaker:To do what we do when we invest in brands and grow franchise systems, I
Speaker:want them to have all of those tools that we use to help develop their own folks.
Speaker:Because the more of us that invest back in people, the better this
Speaker:industry will be in the end.
Speaker:And I think the faster we'll get there.
Speaker:Yeah, Jim?
Speaker:Yeah.
Speaker:Interesting too, how you were speaking about the.
Speaker:You know, not to jump all over the place, but I just wanted to make sure
Speaker:we, we touched on this, is that concept of going from one location to two.
Speaker:Mm-hmm.
Speaker:and two to five and five to 10.
Speaker:Mm-hmm.
Speaker:, I mean, I've had this discussion not in terms of specifically franchising, but
Speaker:just that, that management ladder that people, client, you know, when I was a
Speaker:night manager getting promoted to a gm, I thought that was a big leap, right?
Speaker:Mm-hmm.
Speaker:and I was quite like, this is crazy, you know?
Speaker:Now I'm in charge of the whole thing.
Speaker:, when I went from GM to district, that was a whole nother mm-hmm.
Speaker:because it's, I mean, and I, so I tell people all the time, and
Speaker:Adam, I know you spend lots of time with chefs moving forward in their
Speaker:careers and trying to take on more responsibility and, and, and grow.
Speaker:That's the biggest leap I find for people is the one unit to
Speaker:multi-unit, whether it's management or franchises, it's a, that's a big jump.
Speaker:Yes, it's a, we, we have a course, you know, obviously specifically designed
Speaker:to teach these issues, you know?
Speaker:Mm-hmm.
Speaker:and it's all the things you wouldn't think about, right?
Speaker:Yeah.
Speaker:Suddenly you get over 50 employees, you trigger different HR accountability
Speaker:and different other, you know?
Speaker:Right.
Speaker:So the stuff that kind of gets in the way will end up kind
Speaker:of clogging up the machine.
Speaker:And what I often see is when someone goes from one unit to.
Speaker:They still keep trying to wear all the hats, but there are some hats that
Speaker:are appropriate to hand off, whether with a very sophisticated vendor,
Speaker:a part-time employee, et cetera.
Speaker:So it's about knowing when to let go and knowing where the high risk areas
Speaker:are in the business as you're growing, and what the appropriate steps are to
Speaker:take so that you can be more scalable.
Speaker:Because what I don't want to see is that what we know happens when it's
Speaker:the burnout, the entrepreneur burnout.
Speaker:Mm.
Speaker:Where they try they're, they say, I can't do anymore.
Speaker:I'm not scalable, is usually when they give up and call us.
Speaker:Right.
Speaker:It's somewhere between unit two and three, sometimes three or four because
Speaker:at that point you can get away with kind of holding all the lids on the pots
Speaker:and shuffling the stuff on the stove.
Speaker:And you probably haven't burned out yet, but you're about to.
Speaker:Yeah.
Speaker:And so really teaching entrepreneurs in this.
Speaker:What to let go of, who to give it to and when to do it is the secret sauce, right?
Speaker:You have to not all do it at once.
Speaker:We don't wanna load you up with overhead that's unnecessary.
Speaker:So between two units, two and three, there's some back office stuff
Speaker:that we really highly recommend, whether that's accounting.
Speaker:Outsourcing your hr, et cetera, and those gain you extra speed when you
Speaker:go from unit three to seven, right?
Speaker:So we're kind of priming the engine a little bit for growth,
Speaker:even as we're giving you more breathing room to grow yourself.
Speaker:Yeah.
Speaker:Chris is just typing in multi-unit management is not simply GM on steroids.
Speaker:It's a different skillset that many do not get trained properly on,
Speaker:and then they struggle and to your.
Speaker:Lauren, then there's the burnout.
Speaker:No, I mean, nobody likes doing a shitty job, but if you don't have, if you've
Speaker:never been provided that skillset, then I speaking for myself, it's kind of a great
Speaker:place, dark place to be when you know you really wanna do a great job but don't
Speaker:necessarily have access to the tools.
Speaker:And so I have two questions for you.
Speaker:Number one, I was more of a statement, so if you haven't checked out full
Speaker:course.com, you really should as an operator, as a chef, as a team leader,
Speaker:whatever it, I was just on your educational page and you know your
Speaker:programs are going for like $99, $39, create positive culture, 35 bucks.
Speaker:They're video courses.
Speaker:I.
Speaker:, you don't necessarily need to be flush in order to use these assets, whether
Speaker:or not you go for full course or you team up with a a local hospitality
Speaker:school, or there's all kinds of places to go to get this type of information,
Speaker:to be able to support your staff.
Speaker:and, you know, I've always felt that job number one for a manager or a
Speaker:team leader is to develop number one A, a safe and equitable culture
Speaker:with which they can do their job.
Speaker:And the other part is to develop and deepen relationship, period.
Speaker:Mm-hmm.
Speaker:and everything else is just a detail to that point.
Speaker:And so when you talked earlier about you know, identifying and cultivating talent,
Speaker:to me that landed very, very powerfully because the deeper you can go with
Speaker:succession plans and and scripting where, you know, everybody has a clear trajectory
Speaker:through the, through the operation, and then layer that training in so that they
Speaker:always feel competent when they make it jump from here to here is priceless.
Speaker:Mm-hmm.
Speaker:. Mm-hmm.
Speaker:. Yeah.
Speaker:And I'll add, I'll add this.
Speaker:You know, I, I see this.
Speaker:Awesome.
Speaker:We, we would have high potential.
Speaker:In our restaurants all the time and identify them very quickly and try and
Speaker:put them into our management track.
Speaker:You know, that we had developed internally because we were
Speaker:growing restaurants so quickly.
Speaker:I did eight openings in 20 months.
Speaker:I mean, I was constantly sourcing talent.
Speaker:It was just constant.
Speaker:And you know, one of the things that struck me, Absent the, my example
Speaker:of, you know, making a career in restaurants, a lot of these folks would
Speaker:not have considered a longer career than just an hourly wage position.
Speaker:Mm-hmm.
Speaker:and part of me being vocal in my story and sharing my journey, and
Speaker:frankly, that of my team as well.
Speaker:We're all former operator.
Speaker:We're industry executives.
Speaker:We are a great example of all of the different kinds of careers that you
Speaker:can have in the restaurant industry.
Speaker:And we want to make, I, I want to make it a great place to work.
Speaker:I just don't wanna be the stop over air quotes here.
Speaker:First job that everybody's had.
Speaker:I really wanna help highlight all these amazing ways that you can create
Speaker:a fulfilling career in our industry.
Speaker:And I, I think that's part of what we're missing.
Speaker:We had a little egg on our.
Speaker:But the truth is the pandemic didn't do that.
Speaker:79% of operators reported being understaffed in 2019.
Speaker:Yep.
Speaker:And I was one of 'em.
Speaker:This is a true story.
Speaker:I, one of our units was really struggling.
Speaker:We had burned through two managers in a very short period of time,
Speaker:and I was about to go get married.
Speaker:I had a scheduled date.
Speaker:I had to be out of town getting married, and I.
Speaker:The general manager of one of our units.
Speaker:You know, here we are in a multimillion dollar company.
Speaker:This is a true story.
Speaker:We could not train up someone fast enough.
Speaker:And this one unit that we had was, we called it the bucking Bronco.
Speaker:Man.
Speaker:It was crushing volume, just an absolute grind at lunch, and
Speaker:it was a hard one to master.
Speaker:And I looked at my partners and I said, I'm gonna get it done.
Speaker:We're not gonna drop the ball.
Speaker:And they're like, but Lauren, you're running ops in development.
Speaker:I'm like, I'll handle it.
Speaker:And it was so brutal.
Speaker:So much of that experience that I had.
Speaker:Informs why we take these positions as full course, because I know what it's like
Speaker:to not have someone run a shift for you for three weeks while you're training up
Speaker:frantically training up a new manager.
Speaker:Right.
Speaker:You know?
Speaker:So I really believe that this is a magic.
Speaker:Bullet here, and I, and I don't wanna simplify it, but it's so simple.
Speaker:It's investment in people and it's investment in your chain of command.
Speaker:Everyone in the restaurant who has talent and wants to learn is capable, right?
Speaker:It's more than just cross-training them.
Speaker:And on the job training, we have to invest in them, in their
Speaker:professional and personal betterment.
Speaker:Well said.
Speaker:I think yeah, you're, again, I said this earlier, but you guys, what you're doing
Speaker:is just so appropriate, I think, for our industry because there're, there's
Speaker:a thousand examples going through my mind right now about, you know, exactly
Speaker:what you just said, that mm-hmm.
Speaker:the bucking Bronco example where you're trying to hold onto things that are
Speaker:happening in the restaurant while you're trying to manage all these
Speaker:others and train people at the same time and find the next rising star.
Speaker:It's yeah, it can be a lot for people.
Speaker:So well let, let's talk about that, Jen.
Speaker:Like there isn't often a lot of time to do on-the-job training.
Speaker:Mm-hmm.
Speaker:, the other issues with on-the-job training, so if you're short-staffed training's,
Speaker:the last thing that you're worried about, like you literally, we know this, you
Speaker:guys, everyone's lived this, you throw people in, it's a baptism by fire.
Speaker:You, you're, you're like showing them while you're doing and it's
Speaker:a little bit harried and frenetic.
Speaker:The problem with that kind of training, if you're, if you're understaffed,
Speaker:it's just impossible to do.
Speaker:Two, there's not a, a tremendous amount of consistency, right?
Speaker:How one person does it and one manager does it in one place,
Speaker:may not be the same as another.
Speaker:You know you know, three.
Speaker:It's not how people learn.
Speaker:Not everyone learns that way.
Speaker:There are visual learners, there are tactile learners,
Speaker:there are audio learners.
Speaker:And so what we really are trying to do here is, look, I don't want
Speaker:to take away on the job training.
Speaker:It is necessary.
Speaker:, but I want it to be the icing on the cake.
Speaker:We got the cake for you, right?
Speaker:So let us bake you the perfect cake.
Speaker:We'll put together what you need.
Speaker:We'll teach them how to read a p and l.
Speaker:We'll teach them how to do leadership, how to talk to people, how to
Speaker:develop culture within a restaurant, and then they can augment that
Speaker:with your on the job training.
Speaker:And the, the thing to consider here is accessibility.
Speaker:Because I really wanna hit on this.
Speaker:We have a tremendous amount of Hispanic and Spanish language
Speaker:employees in our restaurants.
Speaker:Mm-hmm.
Speaker:and I, you know, never thought in a million years I would be
Speaker:the person waving this banner.
Speaker:But it needs to be said.
Speaker:It is a language barrier to, so one of the things that is on high on my list
Speaker:this year is, yeah, we are gonna keep kicking out amazing content that people.
Speaker:but we're also gonna be translating it into at least one LA other language
Speaker:and that being Spanish, because I feel very strongly that we are need
Speaker:to remove some of these barriers to upward mobility within our own
Speaker:opportunities in our restaurants.
Speaker:And that includes for those people who may not speak English is their first language.
Speaker:So speaking of accessibility, is full course.
Speaker:Any state, any market.
Speaker:Mm-hmm.
Speaker:, Canada.
Speaker:Canada, in Canada.
Speaker:Yeah.
Speaker:I mean, as soon as we flip this stuff into Spanish, I wanna push it even more
Speaker:deeply into Central and South America because I think there's some opportunities
Speaker:for us to, again, where the playbook, I just wanna share the playbook.
Speaker:I want this information out there.
Speaker:Look, we have this educational.
Speaker:All of this is parked in a 5 0 1 nonprofit by design.
Speaker:My dream is that this is fully funded someday, so no
Speaker:one has to pay a dime for it.
Speaker:That's my, that's my mission.
Speaker:So if anyone wants to write me a check, I'm right here.
Speaker:, we're good.
Speaker:I'll put your name on the door.
Speaker:I don't care.
Speaker:You know, that's really what this is about.
Speaker:You know, it costs money for us to produce this content.
Speaker:It costs money for us to translate it all into Spanish.
Speaker:I wish I had all the hours in the day I could do it myself, but I can't.
Speaker:So for us to continually le leveling the playing field means that we're
Speaker:out there identifying where the gaps are, we're helping fill them with
Speaker:the right courses and content, and.
Speaker:We're being proactive in the way that we're solving these problems in our
Speaker:industry, but that takes time and money.
Speaker:So right now we charge just a nominal amount so that
Speaker:people can help us with that.
Speaker:But man, that be a beautiful thing.
Speaker:, if we could just teach everybody for free.
Speaker:Yeah.
Speaker:Oh, Adam, we can't hear you.
Speaker:Sorry guys.
Speaker:to come back to Your accessibility statement.
Speaker:I also recognize having worked in Florida for South Florida for 20 some
Speaker:years, that there was a moment where I just, you know, called up the local
Speaker:extension and and got folks down there for ESOL English as a spec special
Speaker:second language, and actually had them hold classes in the restaurant on the,
Speaker:on the hours that they were close and opened it up to everybody on the street.
Speaker:So it didn't matter which restaurant you worked at, but You know, I'm
Speaker:have a Latin heritage, although my Spanish is really, really bad, but
Speaker:the attempt to be able to communicate in their language is viewed by.
Speaker:associates is like a real plus.
Speaker:Like at least you're making a, an attempt, right?
Speaker:, it's like going to France and trying to order a coffee in English.
Speaker:They're like, oh, sorry until we ignore you, until you at least
Speaker:try in bad French to order that.
Speaker:Then they're like, oh, sure, no problem.
Speaker:I speak English . Yeah, and I think Adam, in those situations, this is
Speaker:something that I'm adamant about.
Speaker:You know, I, I am bilingual, but.
Speaker:You know, I'm very conscious about speaking Spanish in front
Speaker:of people who don't understand it unless they feel expressed.
Speaker:So there is this natural thing that happens, and especially when you have
Speaker:Spanish speaking talent in your kitchen and it just furthers that divide
Speaker:between back a house in front of house.
Speaker:Right.
Speaker:True.
Speaker:So I wanna give all kinds of runway to those folks.
Speaker:I don't care if they're a dishwasher, a buser, a sue, they're busing, you
Speaker:know, they're, they're serving tables or they're, you know, at the host stand.
Speaker:I want all of those folks to have an opportunity to better themselves
Speaker:through education in our industry.
Speaker:And I can't do that if we don't give it to them in a format.
Speaker:They understand, whether that's language or the way that they learn like video.
Speaker:Audio.
Speaker:Mm-hmm.
Speaker:written content or on the job or some mix of those.
Speaker:And, you know, here's, here's the thing.
Speaker:If you are gonna put language classes in your restaurant, which I have done
Speaker:it on two occasions with different brands that we've worked with.
Speaker:Please do it in both directions.
Speaker:So have your English speakers learn Spanish, but also have your
Speaker:Spanish speakers learn English.
Speaker:And if you do that, you are really, truly being equitable in
Speaker:the way you propose that solution.
Speaker:Cuz it's not just one way, it's both.
Speaker:Excellent.
Speaker:Point.
Speaker:Point.
Speaker:Is there something that franchises, it's like Jersey mics and,
Speaker:and Yum as you pointed out.
Speaker:Is there some takeaway that we can, we can pull from their current successes
Speaker:in closing the gap and translate that to someone who's a single unit
Speaker:owner who's, you know, struggling to keep his p and l above water.
Speaker:What, what can he do or she do to close the gap that seems to be yawning
Speaker:even wider with every day that goes?
Speaker:Yeah, so I, I am gonna say this.
Speaker:I, so as the daughter of an immigrant, I was taught that education is
Speaker:the key to unlocking opportunity.
Speaker:. And so we clearly have hung our hat on that at full course.
Speaker:You know, I love that we're an investment firm and we are changing the game with
Speaker:the way we invest in restaurants, but the most sacred and important thing we
Speaker:will ever do is our investment in people and the way we educate them, period.
Speaker:Now, all of that said, I do wanna make a point here because we've
Speaker:talked a lot about education.
Speaker:Yeah.
Speaker:But seeing somebody who looks like you and has a story like yours,
Speaker:succeed is incredibly powerful.
Speaker:And for those of us who have made it over this bridge in our careers who
Speaker:are successful multi-unit operators who have come up in careers in the
Speaker:industry, who have been executives, who have started companies.
Speaker:you have come over that bridge and worked really hard to get
Speaker:there, but your job is not over.
Speaker:You have to turn around and lift up and carry over that bridge.
Speaker:All of the people who are coming up behind you in the next generation of leadership.
Speaker:That is how we make a difference in this country.
Speaker:It is incumbent on us to share our stories and sometimes.
Speaker:It's uncomfortable.
Speaker:I'm not gonna lie.
Speaker:It is not always easy for me to walk in and be the woman in the room.
Speaker:It is not always easy for me to walk in and feel like I have to wear the
Speaker:banner for our Hispanic culture.
Speaker:Cuz you know this Adam, we're so wildly different.
Speaker:Even within Hispanic culture.
Speaker:I Oh yeah.
Speaker:But like my met friends who are Mexican, totally different from my
Speaker:friends who are Costa Rican, et cetera.
Speaker:And my point just here is to say, if I.
Speaker:, if I step back and don't share my story because I feel uncomfortable carrying
Speaker:the banner, and I'm not even suggesting that's what it is, but it feels heavy.
Speaker:It feels like a heavy mantle.
Speaker:I'm not doing any justice to the people who just need to see an example.
Speaker:They just need to see that someone out there cares about them and
Speaker:who has worked hard to succeed.
Speaker:That is massive and it's happened to me even at this stage in my career.
Speaker:I have been humbled and so motivated and empowered.
Speaker:By other executives in our industry who are also Hispanic.
Speaker:who've said to me, you're doing an awesome job.
Speaker:What can I do to help you?
Speaker:I really value what you're doing.
Speaker:This is so powerful.
Speaker:And I'm like, me?
Speaker:Like, what?
Speaker:Re ok?
Speaker:No, because these fan girl, a little bit on your heroes.
Speaker:And to me, anyone who looks like me and has a story like mine
Speaker:and has immigrant parents, you know, like that lands with me.
Speaker:Inspires and motivates me.
Speaker:So what I do wanna say is, when you have these successes and these brands and
Speaker:the programs you're doing are working and you're growing multiunit franchisees
Speaker:and growing leadership opportunities, track that stuff and share it.
Speaker:Talk about it because other brands need to see that it's working too, right?
Speaker:That it equates to actual results and reward for the brand.
Speaker:Don't be shy about.
Speaker:Please , please share.
Speaker:Man, you're eloquent.
Speaker:with all those years of, of debate team and, and all Stars suppose.
Speaker:Thank you.
Speaker:That was very kind.
Speaker:Listen, this conversation is so juicy and we could go on for a lot longer,
Speaker:but we want to be appreciative of everybody's time and our listeners and
Speaker:viewers, and thanks very much for Chris for your comment, Doug, your enthusiasm.
Speaker:We're gonna actually end this broadcast, right?
Speaker:But we're actually gonna go into another studio and record some bonus
Speaker:content that will only be available tomorrow when we do our recap of the
Speaker:show and put the bullet notes in there.
Speaker:So you wanna look for that post because there's gonna be some free bonus
Speaker:content where Lauren is really gonna.
Speaker:Kind of like, like, like she is, she's just gonna lay it out for us.
Speaker:1, 2, 3, what can we do to close the gap?
Speaker:So join us there.
Speaker:Thank you very much, Lauren, Jim viewers, listeners, thank
Speaker:you so much for your time.