Speaker:

This episode 125, the Hospitality Development Gap with our very special

Speaker:

guest, Lauren Fernandez of Full course.

Speaker:

You'll wanna stick around because Lauren will reveal the three ways that

Speaker:

you can use to close the development gap in your operation, which.

Speaker:

You know, we've talked about this mm-hmm.

Speaker:

on end.

Speaker:

And so I know that there's gonna be some really juicy takeaways from this.

Speaker:

As always links to the videos and other things discussed in the show can be

Speaker:

found in the comments and show notes.

Speaker:

Lauren, welcome.

Speaker:

Hi Lauren.

Speaker:

Hi, guys.

Speaker:

Having me.

Speaker:

Oh, it's a pleasure.

Speaker:

Just wanted to quickly mention that you were, you and your.

Speaker:

at full course, we're just named to the Nation's Restaurant News 2022 Power

Speaker:

List, a list of 50 emerging leaders from across the restaurant industry who have

Speaker:

big ideas, determination, and hustle, but also the runway ahead of them to

Speaker:

make their mark on their companies, their colleagues, and the industry.

Speaker:

Congratulations.

Speaker:

Thank you.

Speaker:

Thank you very much.

Speaker:

What is, what does that mean?

Speaker:

I, I feel like we got a high five for being a little bit disruptive and

Speaker:

sharing a lot of love with our industry.

Speaker:

We are definitely here to build it back better.

Speaker:

And a hallmark of full course's investment strategy is to invest in people,

Speaker:

and that starts with our education through our nonprofit foundation and

Speaker:

is true through our entire development cycle, even after investment.

Speaker:

Maybe you could give us kind of a thumbnail sketch around like what

Speaker:

exactly full course is, because it seems like you folks do a lot.

Speaker:

We do.

Speaker:

We do.

Speaker:

It is a complete solution for restaurateur.

Speaker:

And food and beverage companies to grow their brand while staying in control.

Speaker:

And helping to get the companies to its next level, really, where

Speaker:

the company has achieved a certain level of enterprise value that you

Speaker:

don't see in the vast majority of restaurants that are out there.

Speaker:

Right.

Speaker:

Because we know that 70% of all restaurant locations are a single location.

Speaker:

Mm-hmm.

Speaker:

and.

Speaker:

Contrary to what we've all kind of seen is actually they're not all

Speaker:

franchised or chained restaurants.

Speaker:

Most of them are independently owned and operated.

Speaker:

It's two to one, actually independent, two franchised.

Speaker:

So there are a number of opportunities out there to help people achieve

Speaker:

more value for their brand through very strategic growth.

Speaker:

And that is what full course does.

Speaker:

We partner with early stage brands.

Speaker:

We have a team of experts in product develop.

Speaker:

Franchising, you know, non-traditional development and also company store

Speaker:

development where we really can help robustly build out these brands.

Speaker:

So they have multiple channels of revenue, right?

Speaker:

They're more financially stable, and in the end we get a higher

Speaker:

valuation for them at Exit.

Speaker:

And so, We have a nonprofit foundation called the Full Course Foundation, which

Speaker:

supports the educational initiatives behind training and development

Speaker:

of the people behind these brands.

Speaker:

Starting with leadership and going all the way down to back of house as we

Speaker:

wanna involve the employees of the brand.

Speaker:

With this educational initiative, we have a management company

Speaker:

that sits in the middle.

Speaker:

that supports our investments and our consulting clients with operational

Speaker:

expertise, but also development services.

Speaker:

So helping brands grow in all of those major channels, which we just discussed.

Speaker:

And last but not least, we felt like an important piece of full courses

Speaker:

initiative was to bring fair and ethical capital into our industry.

Speaker:

Mm-hmm.

Speaker:

. So we fundraise.

Speaker:

Specifically invest in these early stage brands before we even put them

Speaker:

through our acceleration process.

Speaker:

So we are equal parts investor, you know, incubator and accelerator for brands.

Speaker:

And we are here to really make a big impact on our industry because one of

Speaker:

the things that we focus on are brands that are run by women, minorities are

Speaker:

that are culturally representative.

Speaker:

So we really wanna make sure that we're setting a place

Speaker:

at the table for everybody.

Speaker:

That's amazing, Lauren.

Speaker:

And I'm just curious, where do you find fair and equitable capital?

Speaker:

? You fundraise it yourself is the answer to that question.

Speaker:

You know, look, I, I'm an attorney turned restaurant, operator turned.

Speaker:

Now private equity fundraiser apparently is my full-time job.

Speaker:

It was very important to me that we have command of the

Speaker:

capital and how it was deployed.

Speaker:

If you are going to change and level the playing field, you have to make

Speaker:

sure that all aspects of the business have that purpose and mission.

Speaker:

And so while the fund is a lot more work, For us, it's worth it because

Speaker:

it allows us to bring investors in who support our mission and purpose.

Speaker:

There's a ton of industry clout executives and experience who value what we're

Speaker:

doing and have put their dollars behind it and their reputation and their

Speaker:

networks to help us grow this company, and we couldn't do it without them.

Speaker:

One, one more question before I kick it to Jim.

Speaker:

, what possessed you?

Speaker:

to , to to switch gears and, and go headlong into the hospitality space.

Speaker:

Yeah, so I had, as an attorney, I'm a jd, M B A, and I have spent most

Speaker:

of my career in product development.

Speaker:

Which ultimately led me to the general council role at Focus Brands.

Speaker:

And in that role, I fell in love with restaurants in the industry.

Speaker:

I, I sort of have got, I got the bite, but I really wasn't

Speaker:

hooked until after I left Focus.

Speaker:

I went to go invest in some restaurants.

Speaker:

I wanted to become a franchisee and I was looking to create, I'm a, I'm

Speaker:

the daughter of an immigrant, frankly.

Speaker:

I had seen all these people just absolutely crush it

Speaker:

in our franchise system.

Speaker:

And I.

Speaker:

Why can't that be me?

Speaker:

So I pushed some chips in and with a partner through Origin Development Group

Speaker:

that we started, we became the owner and operator of three Chicken Salad

Speaker:

Chick restaurants, which we very quickly grew to 11 units in just 20 months.

Speaker:

So when we exited our investment, I had some time to think I had turned 40.

Speaker:

And I was like, what am I gonna do now?

Speaker:

Right.

Speaker:

But I had the bug, man.

Speaker:

I was so hooked.

Speaker:

I love development.

Speaker:

I love being out in the field.

Speaker:

Connecting to our teams.

Speaker:

I'm such a people person, but I also had some deep experiences through that

Speaker:

journey that I realized needed to be solved for our industry on a larger scale.

Speaker:

So I spent a year really incubating the idea for full course pressure, testing it

Speaker:

with people that I trusted and coming up with a solution that we felt would work.

Speaker:

And in the end, it solves three main problems that I see.

Speaker:

One.

Speaker:

Many independent operators out there don't understand this playbook for

Speaker:

growth and that it has to be in multiple avenues for revenue development.

Speaker:

Two, even if you understand that playbook, you know, it's very

Speaker:

hard to find fair capital or debt.

Speaker:

I tell people all the time, candidly, we are registered as a woman owned and

Speaker:

minority owned business, and I get offered debt on a daily basis that's north of 18%.

Speaker:

That's without checking my credit score, knowing anything about my company.

Speaker:

Somehow they think that that's being fair to a woman in minority owned

Speaker:

business is to do me a favor, 18% set.

Speaker:

And that's just the tip of the iceberg, guys.

Speaker:

I mean, it's, it's endemic.

Speaker:

It's terrible.

Speaker:

There's a lot of predatory lending in this space.

Speaker:

And the third issue is, let's just assume for a minute you figured out

Speaker:

the playbook, you know how to grow, and you've figured out how to fund it too.

Speaker:

That's awesome.

Speaker:

I see it happen every once in a blue.

Speaker:

The real issue here is it's a very different skillset to develop

Speaker:

a brand, especially in these multiple channels as opposed to

Speaker:

operating restaurants best in class.

Speaker:

And even if you can do both, I don't recommend it.

Speaker:

It nearly killed me.

Speaker:

Trust me, I wouldn't try it.

Speaker:

So we're here to really kind of plus those gaps.

Speaker:

And to me, education and information is the key to doing this.

Speaker:

If you can share the playbook, if you can walk as a player, coach in their

Speaker:

shoes next to them and you can give them the capital to get the win, so

Speaker:

they're fully funded and they don't have to sweat it, that's where we're really

Speaker:

gonna see some change in this industry.

Speaker:

Because look, I make no apologies.

Speaker:

We are in this to kick out the next generation of restaurant leadership

Speaker:

and it's coming and it's coming fast because that's where we really think

Speaker:

the future of this industry is.

Speaker:

Jim, I was hoping that you could help kind of frame this conversation based

Speaker:

upon a conversation you and I were having a couple weeks ago just to kind

Speaker:

of give context to, to it, if you would.

Speaker:

Well, first of all, I mean, I kind of chuckled there, like, I mean, you said you

Speaker:

got a high five from you know, being in that article about 50, I mean, let's give

Speaker:

you another one cause you're just, there's so much cool stuff going on here, right?

Speaker:

I mean, you and I spoke for the first time, I think about a year ago, and I was.

Speaker:

I mean, I was impressed then and based upon what you just told

Speaker:

us, you've kind of got it all.

Speaker:

It seems like you've got it all covered.

Speaker:

So, and, and I think, you know, Adam and I have talked lots over the, the

Speaker:

last year or so about this concept of, you know, new hospitality culture,

Speaker:

about the new normal of restaurants, about, you know, something that, that I

Speaker:

speak about a lot, which is, you know, improving the career experience for the

Speaker:

next generation of restaurant operator.

Speaker:

So, you know, there's so much alignment there.

Speaker:

I just think we are doing some amazing, but.

Speaker:

You know, Adam, to what you were saying, we had a good discussion, Lauren, I,

Speaker:

we mentioned this a little bit to you earlier, but we had a good discussion a

Speaker:

few weeks ago about this development gap that exists in hospitality right now.

Speaker:

Mm-hmm.

Speaker:

, and whether it's based on tradition of how, you know, people move their

Speaker:

way up through the, through the industry, whether it's based on you

Speaker:

know, the investment side of things where there are a lot of people.

Speaker:

You know, might have some, some capital and say, I want to get into

Speaker:

the restaurant business, but may have not, may not have done it before.

Speaker:

Or there's this, you know, this bit of a, a challenge that exists right now

Speaker:

based on coming, at least what we say is coming out of the end of this pandemic

Speaker:

or the tail end of the pandemic, where the development and the skillset that

Speaker:

people would've learned from years of experience in hospitality is different.

Speaker:

because they were worried about different things for three years.

Speaker:

Mm-hmm.

Speaker:

in the sort of really core time of, you know, when they would've been learning

Speaker:

how to be an operator in a restaurant.

Speaker:

Mm-hmm.

Speaker:

. But there's this interesting dynamic that's going on right now.

Speaker:

I'm curious, you know, I know we wanna spend some time talking about that today.

Speaker:

Okay.

Speaker:

Oh yeah.

Speaker:

, pick one.

Speaker:

Maybe.

Speaker:

I dunno if I look.

Speaker:

Well, let's, let's, facts right.

Speaker:

We were down over a million jobs.

Speaker:

Hmm.

Speaker:

Last year.

Speaker:

At the start of 22, we were down 1 million.

Speaker:

The start of this year, we're down half a million.

Speaker:

One of the things our, our industry is notorious for is churned.

Speaker:

Right.

Speaker:

We have a really bad problem with retention.

Speaker:

We're not good at it.

Speaker:

, you know?

Speaker:

Mm-hmm.

Speaker:

. And so you layer on top of that, the massive wipe we.

Speaker:

and job loss during the pandemic, and then you put people back into these new

Speaker:

environments where you're right, like maybe the manager only has two years of

Speaker:

experience in the bulk of which, as you were saying, like with, you know, packing

Speaker:

food to go during the pandemic, you know?

Speaker:

Mm-hmm.

Speaker:

. So there's a skill gap, not just at the bottom levels looking

Speaker:

to climb up and create careers in our industry, but there's.

Speaker:

Skill gap at the top.

Speaker:

And that creates a number of issues for us, not just in how we execute and

Speaker:

deliver to the consuming public, but I still view that as a major retention

Speaker:

issue because people who do not have the right skills ultimately end up

Speaker:

with misaligned jobs where you get that kind of friction and they're not

Speaker:

gonna be happy and feel successful and have fulfillment in what they're doing.

Speaker:

because they lack that kind of skillset.

Speaker:

So we gotta act fast and act quickly, and that's something that

Speaker:

we are doing even within our found.

Speaker:

To constantly be plugging those holes in the education gaps that we're seeing and

Speaker:

responding to them with offerings because, so what is full course doing about that?

Speaker:

What's the, how do you address that issue?

Speaker:

Like, let's say, let's pick the, the top of the, the operational.

Speaker:

Levels, you know, the general manager and up, how are you, how are you

Speaker:

supporting those people to increase that?

Speaker:

Yes.

Speaker:

So two things, right?

Speaker:

Because you hit on something earlier, Jim and I, I just wanna, I wanna

Speaker:

highlight this because I think it's really foundational to why we designed

Speaker:

the products we did to solve this.

Speaker:

Okay?

Speaker:

So, When you are in a restaurant, and let's say you come in as

Speaker:

an hourly employee, right?

Speaker:

90% of people's first jobs are in our industry, and we are the

Speaker:

third largest employer in the us.

Speaker:

Mm-hmm.

Speaker:

. So we have a constant awesome opportunity, a phenomenal chance

Speaker:

to change people's lives, even if we only touch them for a moment.

Speaker:

And we're that.

Speaker:

First job, but we also have an opportunity to keep them right.

Speaker:

Traditionally, the way that you keep people and you ladder them up in a

Speaker:

restaurant from hourly to salaried employees is on the job training, right?

Speaker:

But as we indicated, a lot of these managers are missing that kind

Speaker:

of passing of the torch, and that on-the-job training where you are

Speaker:

learning from those who came before you, what to do, what not to do, how to

Speaker:

handle certain situations, et cetera.

Speaker:

So the first step that we took was very simple.

Speaker:

We recognized that we needed specific leadership training for existing managers.

Speaker:

So full course has a number of independent courses you can take on your own.

Speaker:

But we also do workshops that brand owners or owners can buy

Speaker:

to help train their managers.

Speaker:

And frankly, let's be honest, let's go deep in the bench.

Speaker:

Possible high potential people who could be a manager who are

Speaker:

being framed for leadership.

Speaker:

So that leadership piece is so critical to what we do.

Speaker:

It's something that we offer not only to the consuming public as

Speaker:

part of their development within the restaurant, but also within larger

Speaker:

brands for them to buy, to support their franchisees development, et cetera.

Speaker:

So that's number one.

Speaker:

And I, I can't stress enough, I think that those leadership skills, sometimes

Speaker:

they're soft skills, but sometimes they're practical skills, like mm-hmm.

Speaker:

, how to read a p and l and connect your instinct as a manager for

Speaker:

what's going on in the restaurant.

Speaker:

Two, what you're seeing on the financials.

Speaker:

So there's some aspects to the leadership piece, which I think have a

Speaker:

higher level of thinking and thought.

Speaker:

I think strategic thinking, I'll say that around the management of the restaurant

Speaker:

and the people in the restaurant.

Speaker:

I, I think number two, missing some of the, the beauty of learning from others.

Speaker:

And if you can't recreate that within the restaurant, what we can

Speaker:

do is pool those resources and.

Speaker:

Folks who are very highly experienced in operations and share that

Speaker:

knowledge in a cohort type situation.

Speaker:

So we've developed a program called Navigator.

Speaker:

Navigator is a $29 a month monthly subscription coaching service.

Speaker:

It's specifically designed for managers and for leaders in the industry.

Speaker:

And it's there to help you gut check, right?

Speaker:

Remember, you know when you, when you call another manager from

Speaker:

another location, you're say, Hey, has this ever happened to you?

Speaker:

What, what got subbed for you when we ran out of paper towels?

Speaker:

What did you know?

Speaker:

Just having that moment where you can do one of these.

Speaker:

So there's group coaching.

Speaker:

There's monthly webinars and we interview other operators in the

Speaker:

industry to share current techniques and trips, tick tips and tricks like

Speaker:

that so that we can really give them that missing piece where you might

Speaker:

have had learned it on the job before.

Speaker:

Now you can learn it in our cohort, which represents brands all over the united.

Speaker:

Adam, where's your mind going on this?

Speaker:

Because mine is going, man, I could have used that when I was blind

Speaker:

leading wine trying to figure out how to run a restaurant.

Speaker:

Yeah, I mean this all kind of leads back to this, the trope about being

Speaker:

handed the keys at the end of the night and say, you ready to close up, man?

Speaker:

Cuz now you're supposedly a lead without any skill training.

Speaker:

And you know, I think I'm on record.

Speaker:

I'm saying, you know, currently nobody teaches leadership.

Speaker:

Mm-hmm.

Speaker:

within the industry.

Speaker:

I'm sure there's some culinary schools or, or management schools that, that have

Speaker:

those topics, but clearly the managers in the field do not have the soft

Speaker:

skills in order to manage appropriately.

Speaker:

And we see this every day because the first clue would be, what's

Speaker:

your retention rate for associates?

Speaker:

Mm-hmm.

Speaker:

, you know, I, I also look back to, you know, if there's

Speaker:

nothing else but communication.

Speaker:

, like how do you master workplace communication in such a way that

Speaker:

the associates feel heard, they feel seen, they're not talked down to.

Speaker:

And those are such important soft skills that, again, as a, as someone

Speaker:

who came up you know, off the street.

Speaker:

In my culinary career, I didn't go to culinary school, although

Speaker:

later I went but I had to go outside the industry in order to.

Speaker:

, coaching skills, leadership skills, and then come back.

Speaker:

Because I noticed it wasn't around, so I think to your point, Lauren,

Speaker:

number one, leadership training.

Speaker:

Yeah.

Speaker:

And the cool thing is, is that it's ongoing, you know, with cohorts, you

Speaker:

know, group gets together and then there's another group in another group

Speaker:

and another group, and it becomes this longstanding continuous learning curve.

Speaker:

that they get to use in real world, real world situations because they get to

Speaker:

apply exactly what they learned there.

Speaker:

Mm-hmm.

Speaker:

. So I think it's incredibly important and thank you for, for offering that skill.

Speaker:

And the other thing that you mentioned right before we got on

Speaker:

the show, Lauren, is that this doesn't necessarily, that this gap

Speaker:

does not necessarily exist within.

Speaker:

independently owned restaurants.

Speaker:

It also exists in franchise.

Speaker:

Mm-hmm.

Speaker:

systems where someone might have one unit and how the hell do they grow it to 10.

Speaker:

Mm-hmm.

Speaker:

, can you speak on that a little bit?

Speaker:

Yeah.

Speaker:

So, you know, look, I am a minority.

Speaker:

I'm a, I'm a diverse franchisee.

Speaker:

I was a multi-unit franchisee.

Speaker:

and there are a number of impediments that stand in the way of very sophisticated,

Speaker:

amazing operators that may exist within your own franchise system already.

Speaker:

One of them is, again, access to fair and ethical capital or debt, right?

Speaker:

So that's a big issue.

Speaker:

And especially when banks.

Speaker:

Pull back on lending, on established restaurant brands.

Speaker:

It, it can be really tough right?

Speaker:

To self-fund out of cash flows.

Speaker:

Mm-hmm.

Speaker:

. So one of the things we need to consider is if you are truly invested as a brand,

Speaker:

In growing your diverse and minority franchisees, you have to kind of lower

Speaker:

some of the barriers to entry, and I'm not suggesting you give anyone a free ride.

Speaker:

What I'm saying is maybe you could structure the deal a little

Speaker:

differently so it's back loaded.

Speaker:

Instead of having higher costs up front for the franchisee, maybe you

Speaker:

can delay some of those costs or payments so that they can get the actual

Speaker:

physical unit open and operating you.

Speaker:

. I think there's also this idea of reinvesting in people, right?

Speaker:

So if you have trained them well and they are operating as a sophisticated

Speaker:

franchisee, layering some additional leadership training on top of that

Speaker:

and helping them understand how the differences in running one

Speaker:

unit and two is, is exponential.

Speaker:

Two to five is another leap and beyond five is another one right there.

Speaker:

Helping them understand the types of systems they will need

Speaker:

internally for their own business.

Speaker:

Helping them understand how to scale their people and grow their

Speaker:

people from within, because frankly, that's the magic sauce right there.

Speaker:

Mm-hmm.

Speaker:

If you teach a one, a single unit franchisee, how to develop and

Speaker:

cultivate talent for their flywheel, for management from within their own

Speaker:

organization, you've just really done something to move the needle for them.

Speaker:

you're not just investing in them, but you're helping them

Speaker:

invest in their people too.

Speaker:

Mm-hmm.

Speaker:

. So there's several layers to that.

Speaker:

It's, it's a little complex, I'm not gonna lie, but I am deeply appreciative

Speaker:

of the brands that are taking steps and working with us to help change

Speaker:

the face of what their franchisees system looks like by reinvesting in

Speaker:

their own franchisees and their people.

Speaker:

Would it be appropriate to to ask you for a few names, , because, well, I think

Speaker:

what we're desperate for, what we really need is some real clear examples of what

Speaker:

this stuff looks like on, on the ground.

Speaker:

Mm-hmm.

Speaker:

, because to be talking is great, but to see something in action is really powerful.

Speaker:

Yeah.

Speaker:

So I, I will give you some examples of brands I think that are doing well

Speaker:

without respectful courses involvement.

Speaker:

So one of them is, is Jersey mics.

Speaker:

I think Jersey mics is doing a lot to highlight the success of some

Speaker:

of their multi-unit franchise.

Speaker:

To shepherd their franchisees to grow as multi-unit operators.

Speaker:

I'm super impressed with that system.

Speaker:

You know, and Young Brands has a whole educational program that's

Speaker:

designed to cultivate diverse franchisees, first time franchisees.

Speaker:

And you know, they have done a phenomenal job in funding that and partnering with

Speaker:

the university at the University of Louis.

Speaker:

To house that entire education program.

Speaker:

So there are brands out there who are taking steps to reinvest

Speaker:

in their franchisees and their education and their betterment.

Speaker:

And I wanna applaud all of them.

Speaker:

I think, you know we, we've seen a lot of movement in this direction, especially

Speaker:

with the sort of wake up call that we got, . I don't think we could avoid this anymore.

Speaker:

You know, but full course does regularly work with brands and look, from where I

Speaker:

sit, I could care less if it's identified as a full course product or not.

Speaker:

What I care about is that, that that brand is taking that

Speaker:

step to make that investment.

Speaker:

Mm-hmm.

Speaker:

, I want them.

Speaker:

To do what we do when we invest in brands and grow franchise systems, I

Speaker:

want them to have all of those tools that we use to help develop their own folks.

Speaker:

Because the more of us that invest back in people, the better this

Speaker:

industry will be in the end.

Speaker:

And I think the faster we'll get there.

Speaker:

Yeah, Jim?

Speaker:

Yeah.

Speaker:

Interesting too, how you were speaking about the.

Speaker:

You know, not to jump all over the place, but I just wanted to make sure

Speaker:

we, we touched on this, is that concept of going from one location to two.

Speaker:

Mm-hmm.

Speaker:

and two to five and five to 10.

Speaker:

Mm-hmm.

Speaker:

, I mean, I've had this discussion not in terms of specifically franchising, but

Speaker:

just that, that management ladder that people, client, you know, when I was a

Speaker:

night manager getting promoted to a gm, I thought that was a big leap, right?

Speaker:

Mm-hmm.

Speaker:

and I was quite like, this is crazy, you know?

Speaker:

Now I'm in charge of the whole thing.

Speaker:

, when I went from GM to district, that was a whole nother mm-hmm.

Speaker:

because it's, I mean, and I, so I tell people all the time, and

Speaker:

Adam, I know you spend lots of time with chefs moving forward in their

Speaker:

careers and trying to take on more responsibility and, and, and grow.

Speaker:

That's the biggest leap I find for people is the one unit to

Speaker:

multi-unit, whether it's management or franchises, it's a, that's a big jump.

Speaker:

Yes, it's a, we, we have a course, you know, obviously specifically designed

Speaker:

to teach these issues, you know?

Speaker:

Mm-hmm.

Speaker:

and it's all the things you wouldn't think about, right?

Speaker:

Yeah.

Speaker:

Suddenly you get over 50 employees, you trigger different HR accountability

Speaker:

and different other, you know?

Speaker:

Right.

Speaker:

So the stuff that kind of gets in the way will end up kind

Speaker:

of clogging up the machine.

Speaker:

And what I often see is when someone goes from one unit to.

Speaker:

They still keep trying to wear all the hats, but there are some hats that

Speaker:

are appropriate to hand off, whether with a very sophisticated vendor,

Speaker:

a part-time employee, et cetera.

Speaker:

So it's about knowing when to let go and knowing where the high risk areas

Speaker:

are in the business as you're growing, and what the appropriate steps are to

Speaker:

take so that you can be more scalable.

Speaker:

Because what I don't want to see is that what we know happens when it's

Speaker:

the burnout, the entrepreneur burnout.

Speaker:

Mm.

Speaker:

Where they try they're, they say, I can't do anymore.

Speaker:

I'm not scalable, is usually when they give up and call us.

Speaker:

Right.

Speaker:

It's somewhere between unit two and three, sometimes three or four because

Speaker:

at that point you can get away with kind of holding all the lids on the pots

Speaker:

and shuffling the stuff on the stove.

Speaker:

And you probably haven't burned out yet, but you're about to.

Speaker:

Yeah.

Speaker:

And so really teaching entrepreneurs in this.

Speaker:

What to let go of, who to give it to and when to do it is the secret sauce, right?

Speaker:

You have to not all do it at once.

Speaker:

We don't wanna load you up with overhead that's unnecessary.

Speaker:

So between two units, two and three, there's some back office stuff

Speaker:

that we really highly recommend, whether that's accounting.

Speaker:

Outsourcing your hr, et cetera, and those gain you extra speed when you

Speaker:

go from unit three to seven, right?

Speaker:

So we're kind of priming the engine a little bit for growth,

Speaker:

even as we're giving you more breathing room to grow yourself.

Speaker:

Yeah.

Speaker:

Chris is just typing in multi-unit management is not simply GM on steroids.

Speaker:

It's a different skillset that many do not get trained properly on,

Speaker:

and then they struggle and to your.

Speaker:

Lauren, then there's the burnout.

Speaker:

No, I mean, nobody likes doing a shitty job, but if you don't have, if you've

Speaker:

never been provided that skillset, then I speaking for myself, it's kind of a great

Speaker:

place, dark place to be when you know you really wanna do a great job but don't

Speaker:

necessarily have access to the tools.

Speaker:

And so I have two questions for you.

Speaker:

Number one, I was more of a statement, so if you haven't checked out full

Speaker:

course.com, you really should as an operator, as a chef, as a team leader,

Speaker:

whatever it, I was just on your educational page and you know your

Speaker:

programs are going for like $99, $39, create positive culture, 35 bucks.

Speaker:

They're video courses.

Speaker:

I.

Speaker:

, you don't necessarily need to be flush in order to use these assets, whether

Speaker:

or not you go for full course or you team up with a a local hospitality

Speaker:

school, or there's all kinds of places to go to get this type of information,

Speaker:

to be able to support your staff.

Speaker:

and, you know, I've always felt that job number one for a manager or a

Speaker:

team leader is to develop number one A, a safe and equitable culture

Speaker:

with which they can do their job.

Speaker:

And the other part is to develop and deepen relationship, period.

Speaker:

Mm-hmm.

Speaker:

and everything else is just a detail to that point.

Speaker:

And so when you talked earlier about you know, identifying and cultivating talent,

Speaker:

to me that landed very, very powerfully because the deeper you can go with

Speaker:

succession plans and and scripting where, you know, everybody has a clear trajectory

Speaker:

through the, through the operation, and then layer that training in so that they

Speaker:

always feel competent when they make it jump from here to here is priceless.

Speaker:

Mm-hmm.

Speaker:

. Mm-hmm.

Speaker:

. Yeah.

Speaker:

And I'll add, I'll add this.

Speaker:

You know, I, I see this.

Speaker:

Awesome.

Speaker:

We, we would have high potential.

Speaker:

In our restaurants all the time and identify them very quickly and try and

Speaker:

put them into our management track.

Speaker:

You know, that we had developed internally because we were

Speaker:

growing restaurants so quickly.

Speaker:

I did eight openings in 20 months.

Speaker:

I mean, I was constantly sourcing talent.

Speaker:

It was just constant.

Speaker:

And you know, one of the things that struck me, Absent the, my example

Speaker:

of, you know, making a career in restaurants, a lot of these folks would

Speaker:

not have considered a longer career than just an hourly wage position.

Speaker:

Mm-hmm.

Speaker:

and part of me being vocal in my story and sharing my journey, and

Speaker:

frankly, that of my team as well.

Speaker:

We're all former operator.

Speaker:

We're industry executives.

Speaker:

We are a great example of all of the different kinds of careers that you

Speaker:

can have in the restaurant industry.

Speaker:

And we want to make, I, I want to make it a great place to work.

Speaker:

I just don't wanna be the stop over air quotes here.

Speaker:

First job that everybody's had.

Speaker:

I really wanna help highlight all these amazing ways that you can create

Speaker:

a fulfilling career in our industry.

Speaker:

And I, I think that's part of what we're missing.

Speaker:

We had a little egg on our.

Speaker:

But the truth is the pandemic didn't do that.

Speaker:

79% of operators reported being understaffed in 2019.

Speaker:

Yep.

Speaker:

And I was one of 'em.

Speaker:

This is a true story.

Speaker:

I, one of our units was really struggling.

Speaker:

We had burned through two managers in a very short period of time,

Speaker:

and I was about to go get married.

Speaker:

I had a scheduled date.

Speaker:

I had to be out of town getting married, and I.

Speaker:

The general manager of one of our units.

Speaker:

You know, here we are in a multimillion dollar company.

Speaker:

This is a true story.

Speaker:

We could not train up someone fast enough.

Speaker:

And this one unit that we had was, we called it the bucking Bronco.

Speaker:

Man.

Speaker:

It was crushing volume, just an absolute grind at lunch, and

Speaker:

it was a hard one to master.

Speaker:

And I looked at my partners and I said, I'm gonna get it done.

Speaker:

We're not gonna drop the ball.

Speaker:

And they're like, but Lauren, you're running ops in development.

Speaker:

I'm like, I'll handle it.

Speaker:

And it was so brutal.

Speaker:

So much of that experience that I had.

Speaker:

Informs why we take these positions as full course, because I know what it's like

Speaker:

to not have someone run a shift for you for three weeks while you're training up

Speaker:

frantically training up a new manager.

Speaker:

Right.

Speaker:

You know?

Speaker:

So I really believe that this is a magic.

Speaker:

Bullet here, and I, and I don't wanna simplify it, but it's so simple.

Speaker:

It's investment in people and it's investment in your chain of command.

Speaker:

Everyone in the restaurant who has talent and wants to learn is capable, right?

Speaker:

It's more than just cross-training them.

Speaker:

And on the job training, we have to invest in them, in their

Speaker:

professional and personal betterment.

Speaker:

Well said.

Speaker:

I think yeah, you're, again, I said this earlier, but you guys, what you're doing

Speaker:

is just so appropriate, I think, for our industry because there're, there's

Speaker:

a thousand examples going through my mind right now about, you know, exactly

Speaker:

what you just said, that mm-hmm.

Speaker:

the bucking Bronco example where you're trying to hold onto things that are

Speaker:

happening in the restaurant while you're trying to manage all these

Speaker:

others and train people at the same time and find the next rising star.

Speaker:

It's yeah, it can be a lot for people.

Speaker:

So well let, let's talk about that, Jen.

Speaker:

Like there isn't often a lot of time to do on-the-job training.

Speaker:

Mm-hmm.

Speaker:

, the other issues with on-the-job training, so if you're short-staffed training's,

Speaker:

the last thing that you're worried about, like you literally, we know this, you

Speaker:

guys, everyone's lived this, you throw people in, it's a baptism by fire.

Speaker:

You, you're, you're like showing them while you're doing and it's

Speaker:

a little bit harried and frenetic.

Speaker:

The problem with that kind of training, if you're, if you're understaffed,

Speaker:

it's just impossible to do.

Speaker:

Two, there's not a, a tremendous amount of consistency, right?

Speaker:

How one person does it and one manager does it in one place,

Speaker:

may not be the same as another.

Speaker:

You know you know, three.

Speaker:

It's not how people learn.

Speaker:

Not everyone learns that way.

Speaker:

There are visual learners, there are tactile learners,

Speaker:

there are audio learners.

Speaker:

And so what we really are trying to do here is, look, I don't want

Speaker:

to take away on the job training.

Speaker:

It is necessary.

Speaker:

, but I want it to be the icing on the cake.

Speaker:

We got the cake for you, right?

Speaker:

So let us bake you the perfect cake.

Speaker:

We'll put together what you need.

Speaker:

We'll teach them how to read a p and l.

Speaker:

We'll teach them how to do leadership, how to talk to people, how to

Speaker:

develop culture within a restaurant, and then they can augment that

Speaker:

with your on the job training.

Speaker:

And the, the thing to consider here is accessibility.

Speaker:

Because I really wanna hit on this.

Speaker:

We have a tremendous amount of Hispanic and Spanish language

Speaker:

employees in our restaurants.

Speaker:

Mm-hmm.

Speaker:

and I, you know, never thought in a million years I would be

Speaker:

the person waving this banner.

Speaker:

But it needs to be said.

Speaker:

It is a language barrier to, so one of the things that is on high on my list

Speaker:

this year is, yeah, we are gonna keep kicking out amazing content that people.

Speaker:

but we're also gonna be translating it into at least one LA other language

Speaker:

and that being Spanish, because I feel very strongly that we are need

Speaker:

to remove some of these barriers to upward mobility within our own

Speaker:

opportunities in our restaurants.

Speaker:

And that includes for those people who may not speak English is their first language.

Speaker:

So speaking of accessibility, is full course.

Speaker:

Any state, any market.

Speaker:

Mm-hmm.

Speaker:

, Canada.

Speaker:

Canada, in Canada.

Speaker:

Yeah.

Speaker:

I mean, as soon as we flip this stuff into Spanish, I wanna push it even more

Speaker:

deeply into Central and South America because I think there's some opportunities

Speaker:

for us to, again, where the playbook, I just wanna share the playbook.

Speaker:

I want this information out there.

Speaker:

Look, we have this educational.

Speaker:

All of this is parked in a 5 0 1 nonprofit by design.

Speaker:

My dream is that this is fully funded someday, so no

Speaker:

one has to pay a dime for it.

Speaker:

That's my, that's my mission.

Speaker:

So if anyone wants to write me a check, I'm right here.

Speaker:

, we're good.

Speaker:

I'll put your name on the door.

Speaker:

I don't care.

Speaker:

You know, that's really what this is about.

Speaker:

You know, it costs money for us to produce this content.

Speaker:

It costs money for us to translate it all into Spanish.

Speaker:

I wish I had all the hours in the day I could do it myself, but I can't.

Speaker:

So for us to continually le leveling the playing field means that we're

Speaker:

out there identifying where the gaps are, we're helping fill them with

Speaker:

the right courses and content, and.

Speaker:

We're being proactive in the way that we're solving these problems in our

Speaker:

industry, but that takes time and money.

Speaker:

So right now we charge just a nominal amount so that

Speaker:

people can help us with that.

Speaker:

But man, that be a beautiful thing.

Speaker:

, if we could just teach everybody for free.

Speaker:

Yeah.

Speaker:

Oh, Adam, we can't hear you.

Speaker:

Sorry guys.

Speaker:

to come back to Your accessibility statement.

Speaker:

I also recognize having worked in Florida for South Florida for 20 some

Speaker:

years, that there was a moment where I just, you know, called up the local

Speaker:

extension and and got folks down there for ESOL English as a spec special

Speaker:

second language, and actually had them hold classes in the restaurant on the,

Speaker:

on the hours that they were close and opened it up to everybody on the street.

Speaker:

So it didn't matter which restaurant you worked at, but You know, I'm

Speaker:

have a Latin heritage, although my Spanish is really, really bad, but

Speaker:

the attempt to be able to communicate in their language is viewed by.

Speaker:

associates is like a real plus.

Speaker:

Like at least you're making a, an attempt, right?

Speaker:

, it's like going to France and trying to order a coffee in English.

Speaker:

They're like, oh, sorry until we ignore you, until you at least

Speaker:

try in bad French to order that.

Speaker:

Then they're like, oh, sure, no problem.

Speaker:

I speak English . Yeah, and I think Adam, in those situations, this is

Speaker:

something that I'm adamant about.

Speaker:

You know, I, I am bilingual, but.

Speaker:

You know, I'm very conscious about speaking Spanish in front

Speaker:

of people who don't understand it unless they feel expressed.

Speaker:

So there is this natural thing that happens, and especially when you have

Speaker:

Spanish speaking talent in your kitchen and it just furthers that divide

Speaker:

between back a house in front of house.

Speaker:

Right.

Speaker:

True.

Speaker:

So I wanna give all kinds of runway to those folks.

Speaker:

I don't care if they're a dishwasher, a buser, a sue, they're busing, you

Speaker:

know, they're, they're serving tables or they're, you know, at the host stand.

Speaker:

I want all of those folks to have an opportunity to better themselves

Speaker:

through education in our industry.

Speaker:

And I can't do that if we don't give it to them in a format.

Speaker:

They understand, whether that's language or the way that they learn like video.

Speaker:

Audio.

Speaker:

Mm-hmm.

Speaker:

written content or on the job or some mix of those.

Speaker:

And, you know, here's, here's the thing.

Speaker:

If you are gonna put language classes in your restaurant, which I have done

Speaker:

it on two occasions with different brands that we've worked with.

Speaker:

Please do it in both directions.

Speaker:

So have your English speakers learn Spanish, but also have your

Speaker:

Spanish speakers learn English.

Speaker:

And if you do that, you are really, truly being equitable in

Speaker:

the way you propose that solution.

Speaker:

Cuz it's not just one way, it's both.

Speaker:

Excellent.

Speaker:

Point.

Speaker:

Point.

Speaker:

Is there something that franchises, it's like Jersey mics and,

Speaker:

and Yum as you pointed out.

Speaker:

Is there some takeaway that we can, we can pull from their current successes

Speaker:

in closing the gap and translate that to someone who's a single unit

Speaker:

owner who's, you know, struggling to keep his p and l above water.

Speaker:

What, what can he do or she do to close the gap that seems to be yawning

Speaker:

even wider with every day that goes?

Speaker:

Yeah, so I, I am gonna say this.

Speaker:

I, so as the daughter of an immigrant, I was taught that education is

Speaker:

the key to unlocking opportunity.

Speaker:

. And so we clearly have hung our hat on that at full course.

Speaker:

You know, I love that we're an investment firm and we are changing the game with

Speaker:

the way we invest in restaurants, but the most sacred and important thing we

Speaker:

will ever do is our investment in people and the way we educate them, period.

Speaker:

Now, all of that said, I do wanna make a point here because we've

Speaker:

talked a lot about education.

Speaker:

Yeah.

Speaker:

But seeing somebody who looks like you and has a story like yours,

Speaker:

succeed is incredibly powerful.

Speaker:

And for those of us who have made it over this bridge in our careers who

Speaker:

are successful multi-unit operators who have come up in careers in the

Speaker:

industry, who have been executives, who have started companies.

Speaker:

you have come over that bridge and worked really hard to get

Speaker:

there, but your job is not over.

Speaker:

You have to turn around and lift up and carry over that bridge.

Speaker:

All of the people who are coming up behind you in the next generation of leadership.

Speaker:

That is how we make a difference in this country.

Speaker:

It is incumbent on us to share our stories and sometimes.

Speaker:

It's uncomfortable.

Speaker:

I'm not gonna lie.

Speaker:

It is not always easy for me to walk in and be the woman in the room.

Speaker:

It is not always easy for me to walk in and feel like I have to wear the

Speaker:

banner for our Hispanic culture.

Speaker:

Cuz you know this Adam, we're so wildly different.

Speaker:

Even within Hispanic culture.

Speaker:

I Oh yeah.

Speaker:

But like my met friends who are Mexican, totally different from my

Speaker:

friends who are Costa Rican, et cetera.

Speaker:

And my point just here is to say, if I.

Speaker:

, if I step back and don't share my story because I feel uncomfortable carrying

Speaker:

the banner, and I'm not even suggesting that's what it is, but it feels heavy.

Speaker:

It feels like a heavy mantle.

Speaker:

I'm not doing any justice to the people who just need to see an example.

Speaker:

They just need to see that someone out there cares about them and

Speaker:

who has worked hard to succeed.

Speaker:

That is massive and it's happened to me even at this stage in my career.

Speaker:

I have been humbled and so motivated and empowered.

Speaker:

By other executives in our industry who are also Hispanic.

Speaker:

who've said to me, you're doing an awesome job.

Speaker:

What can I do to help you?

Speaker:

I really value what you're doing.

Speaker:

This is so powerful.

Speaker:

And I'm like, me?

Speaker:

Like, what?

Speaker:

Re ok?

Speaker:

No, because these fan girl, a little bit on your heroes.

Speaker:

And to me, anyone who looks like me and has a story like mine

Speaker:

and has immigrant parents, you know, like that lands with me.

Speaker:

Inspires and motivates me.

Speaker:

So what I do wanna say is, when you have these successes and these brands and

Speaker:

the programs you're doing are working and you're growing multiunit franchisees

Speaker:

and growing leadership opportunities, track that stuff and share it.

Speaker:

Talk about it because other brands need to see that it's working too, right?

Speaker:

That it equates to actual results and reward for the brand.

Speaker:

Don't be shy about.

Speaker:

Please , please share.

Speaker:

Man, you're eloquent.

Speaker:

with all those years of, of debate team and, and all Stars suppose.

Speaker:

Thank you.

Speaker:

That was very kind.

Speaker:

Listen, this conversation is so juicy and we could go on for a lot longer,

Speaker:

but we want to be appreciative of everybody's time and our listeners and

Speaker:

viewers, and thanks very much for Chris for your comment, Doug, your enthusiasm.

Speaker:

We're gonna actually end this broadcast, right?

Speaker:

But we're actually gonna go into another studio and record some bonus

Speaker:

content that will only be available tomorrow when we do our recap of the

Speaker:

show and put the bullet notes in there.

Speaker:

So you wanna look for that post because there's gonna be some free bonus

Speaker:

content where Lauren is really gonna.

Speaker:

Kind of like, like, like she is, she's just gonna lay it out for us.

Speaker:

1, 2, 3, what can we do to close the gap?

Speaker:

So join us there.

Speaker:

Thank you very much, Lauren, Jim viewers, listeners, thank

Speaker:

you so much for your time.