1 00:00:01,980 --> 00:00:04,650 Gift biz on wrapped episode 71, 2 00:00:05,450 --> 00:00:09,170 My business transformed like within the month. 3 00:00:09,710 --> 00:00:13,370 Hi, this is John Lee Dumas of entrepreneur on fire, 4 00:00:13,370 --> 00:00:15,890 and you're listening to the gift of biz unwrap. 5 00:00:15,890 --> 00:00:20,840 And now it's time to light it up. 6 00:00:20,840 --> 00:00:22,370 Welcome to gift biz, 7 00:00:22,490 --> 00:00:26,360 unwrapped your source for industry specific insights and advice to develop 8 00:00:26,360 --> 00:00:28,040 and grow your business. 9 00:00:28,040 --> 00:00:29,300 And now here's your host, 10 00:00:29,450 --> 00:00:30,500 Sue Monheit. 11 00:00:32,300 --> 00:00:32,720 Hi there. 12 00:00:33,680 --> 00:00:36,350 And welcome back to the gift fifth unwrap podcast, 13 00:00:36,680 --> 00:00:39,530 Whether you own a brick and mortar shop sell online or 14 00:00:39,530 --> 00:00:41,150 are just getting started, 15 00:00:41,180 --> 00:00:44,660 you'll discover new insight to gain traction and to grow your 16 00:00:44,660 --> 00:00:48,950 business. And today I have joining us Vivica on Rosen. 17 00:00:49,490 --> 00:00:53,330 Vivica is internationally known as the LinkedIn expert and is the 18 00:00:53,330 --> 00:00:54,890 author of the bestselling book, 19 00:00:55,160 --> 00:00:57,650 LinkedIn marketing an hour a day. 20 00:00:58,100 --> 00:01:01,610 Vivica is the CEO of linked into business where she takes 21 00:01:01,610 --> 00:01:03,380 the social media marketing knowledge. 22 00:01:03,380 --> 00:01:07,100 She has developed and perfected over the years and transforms it 23 00:01:07,100 --> 00:01:09,680 into engaging and informational training. 24 00:01:10,070 --> 00:01:12,950 Her sessions provide not only valuable information, 25 00:01:13,160 --> 00:01:16,220 but actionable tips to get you and your team up and 26 00:01:16,220 --> 00:01:18,880 running quickly and effectively to date. 27 00:01:18,880 --> 00:01:21,440 She estimates she's trained over 100,000 28 00:01:21,440 --> 00:01:25,070 people and has personally worked with executives and sales teams at 29 00:01:25,130 --> 00:01:29,420 Oracle, the New York times and Western union to name a 30 00:01:29,510 --> 00:01:32,450 few of her fortune 500 portfolio. 31 00:01:32,450 --> 00:01:36,710 She's also a contributing expert to LinkedIn's official blog and they're 32 00:01:36,770 --> 00:01:38,720 sophisticated marketers guide. 33 00:01:38,720 --> 00:01:42,440 Perhaps you already are one of her 32,000 34 00:01:42,440 --> 00:01:44,960 LinkedIn contacts or 82,000 35 00:01:44,960 --> 00:01:46,190 Twitter followers. 36 00:01:46,190 --> 00:01:47,000 But if not, 37 00:01:47,000 --> 00:01:49,880 I'd like to introduce you to her now. 38 00:01:49,880 --> 00:01:50,900 Welcome to the show. 39 00:01:51,110 --> 00:01:52,070 Vivica. Thank you So much, 40 00:01:52,070 --> 00:01:53,600 Sue. It's a pleasure to be here. 41 00:01:54,230 --> 00:01:56,270 Would you like to add anything into that? 42 00:01:58,820 --> 00:02:02,420 Okay. It was hard for me to whittle it down because 43 00:02:02,420 --> 00:02:05,240 so much of this is important for our listeners to hear. 44 00:02:05,240 --> 00:02:09,140 So I just kept it going because it was important. 45 00:02:10,430 --> 00:02:13,760 I like to start off our conversation by having our listeners 46 00:02:13,760 --> 00:02:15,860 get to know you in a little bit of a different 47 00:02:15,860 --> 00:02:20,060 way. And that is by you describing your motivational candle. 48 00:02:20,390 --> 00:02:23,570 So if you were to create an ideal candle that represents 49 00:02:23,570 --> 00:02:25,970 you, what color would it be and what would be the 50 00:02:25,970 --> 00:02:27,110 quote on your candle? 51 00:02:27,410 --> 00:02:29,480 I thought I knew what I was going to say. 52 00:02:29,480 --> 00:02:32,750 And then I had one of those morning inspirations. 53 00:02:33,020 --> 00:02:33,350 Oh, good. 54 00:02:33,500 --> 00:02:34,010 Off the cuff. 55 00:02:34,130 --> 00:02:34,850 I love those. 56 00:02:35,870 --> 00:02:37,790 So I'd say, 57 00:02:38,030 --> 00:02:39,140 Oh, a purple candle, 58 00:02:39,140 --> 00:02:39,590 of course, 59 00:02:39,590 --> 00:02:41,360 because purple's my favorite color. 60 00:02:41,360 --> 00:02:44,240 And my normal quote would be do what only you can 61 00:02:44,240 --> 00:02:46,430 do. Or people buy from people they know like, 62 00:02:46,430 --> 00:02:46,850 and trust, 63 00:02:46,850 --> 00:02:47,720 which is a bumper quote, 64 00:02:47,930 --> 00:02:49,460 but that's so businessy and boring. 65 00:02:49,700 --> 00:02:52,550 I was thinking one of my favorite sense in the world 66 00:02:52,580 --> 00:02:53,660 is Lilla coy. 67 00:02:54,020 --> 00:02:58,130 It's kind of a fruity fresh spring ne type smell. 68 00:02:58,160 --> 00:02:59,500 And so I thought, 69 00:02:59,500 --> 00:03:01,370 well, that would be like a mint green, 70 00:03:01,430 --> 00:03:02,380 like a vibrant, 71 00:03:02,380 --> 00:03:03,640 fresh mint green, 72 00:03:03,640 --> 00:03:05,050 which also is money. 73 00:03:05,050 --> 00:03:06,100 So that's good. 74 00:03:06,790 --> 00:03:08,770 And then my quote would be, 75 00:03:08,770 --> 00:03:12,640 don't let yesterday take up too much of today because how 76 00:03:12,640 --> 00:03:16,330 often do we keep from moving forward? 77 00:03:16,360 --> 00:03:18,520 Because of something someone said, 78 00:03:18,820 --> 00:03:24,370 or because of something we did or because of just a 79 00:03:24,370 --> 00:03:28,780 past that tells us we don't have a future and that's 80 00:03:28,780 --> 00:03:30,910 ridiculous. That's all in the past. 81 00:03:30,910 --> 00:03:32,170 It's all yesterday. 82 00:03:32,410 --> 00:03:35,200 It has absolutely no effect on, 83 00:03:35,440 --> 00:03:36,190 or it shouldn't, 84 00:03:36,190 --> 00:03:37,960 or it doesn't have to let's put it that way. 85 00:03:37,960 --> 00:03:41,320 It doesn't have to have an effect on who you are 86 00:03:41,320 --> 00:03:43,930 today. So just let it go. 87 00:03:44,260 --> 00:03:45,520 Smell that candle. 88 00:03:45,520 --> 00:03:46,810 Look at that bright green, 89 00:03:46,840 --> 00:03:50,770 vibrant energy life creation and move forward into tomorrow. 90 00:03:51,330 --> 00:03:55,230 I love that positive message because it's so energizing about the 91 00:03:55,230 --> 00:03:57,030 opportunity that comes ahead of us. 92 00:03:57,210 --> 00:03:57,690 You're right. 93 00:03:57,690 --> 00:03:59,610 Every day can be a new day. 94 00:03:59,760 --> 00:04:01,620 It's so easy to get stuck in your mind. 95 00:04:01,650 --> 00:04:01,890 It's like, 96 00:04:01,890 --> 00:04:03,930 if you messed something up the day before, 97 00:04:03,930 --> 00:04:04,320 you're like, 98 00:04:04,350 --> 00:04:05,730 you're thinking and you're focused on, 99 00:04:05,760 --> 00:04:07,140 Oh, maybe I'm going to do that again, 100 00:04:08,250 --> 00:04:10,920 but only you are the one that's laying the groundwork for 101 00:04:10,920 --> 00:04:11,520 your future. 102 00:04:11,880 --> 00:04:12,720 Exactly. Right. 103 00:04:12,720 --> 00:04:13,080 And you know, 104 00:04:13,080 --> 00:04:15,420 we can blame people and we can blame our parents and 105 00:04:15,420 --> 00:04:17,910 we can blame our education. 106 00:04:18,150 --> 00:04:22,470 But the fact is there is so much out there that 107 00:04:22,500 --> 00:04:23,610 you don't even have to get. 108 00:04:23,640 --> 00:04:23,880 I mean, 109 00:04:23,880 --> 00:04:24,360 you should, 110 00:04:24,360 --> 00:04:27,150 but, but you don't even have to get a degree because 111 00:04:27,150 --> 00:04:28,980 there's enough education out there. 112 00:04:29,190 --> 00:04:31,320 I can't remember what university it is. 113 00:04:31,320 --> 00:04:32,460 If it's MIT, 114 00:04:32,460 --> 00:04:36,480 I think it's MIT puts their entire course load for free 115 00:04:36,480 --> 00:04:38,700 online. Now you don't get a degree from MIT, 116 00:04:38,880 --> 00:04:39,420 but you can, 117 00:04:39,450 --> 00:04:39,780 you know, 118 00:04:39,780 --> 00:04:42,360 if you wanted to find out about quantum physics, 119 00:04:42,540 --> 00:04:43,410 go for it. 120 00:04:43,500 --> 00:04:47,730 So there's no reason in today's day and age that you 121 00:04:47,730 --> 00:04:51,570 can't break out of whatever shell that your experience has put 122 00:04:51,570 --> 00:04:55,290 you in and move into a successful life, 123 00:04:55,290 --> 00:04:56,430 a successful career, 124 00:04:56,430 --> 00:04:57,660 a successful marriage, 125 00:04:57,660 --> 00:04:59,580 a successful relationship with your kids. 126 00:04:59,820 --> 00:05:02,850 You don't have to let the past weigh you down. 127 00:05:03,600 --> 00:05:06,660 Absolutely. And just like we're talking about today, 128 00:05:06,660 --> 00:05:07,020 I mean, 129 00:05:07,020 --> 00:05:08,310 starting this podcast, 130 00:05:08,580 --> 00:05:11,820 I didn't have to wait for some radio station to decide 131 00:05:11,820 --> 00:05:13,800 that they liked what I was saying and picked me up 132 00:05:13,890 --> 00:05:17,310 and add me to their schedule because it's become more common, 133 00:05:17,310 --> 00:05:20,580 the whole internet in terms of resourcing information like you're talking 134 00:05:20,580 --> 00:05:22,800 about or providing information, 135 00:05:23,040 --> 00:05:26,010 we have never had as much opportunity as we have today. 136 00:05:26,010 --> 00:05:28,140 So total reason for optimism, 137 00:05:28,140 --> 00:05:30,060 right? Exactly. 138 00:05:30,390 --> 00:05:31,770 All the way back to that quote. 139 00:05:33,360 --> 00:05:33,840 All right. 140 00:05:33,840 --> 00:05:35,040 So Vivica, 141 00:05:35,070 --> 00:05:38,970 I need to tell you that locally in my community with 142 00:05:38,970 --> 00:05:41,700 my chamber and other networking groups I'm with, 143 00:05:41,760 --> 00:05:45,630 and then also with my customers and when I'm going out 144 00:05:45,630 --> 00:05:47,250 to trade shows and speaking, 145 00:05:47,640 --> 00:05:50,850 everybody talks about LinkedIn. 146 00:05:50,910 --> 00:05:54,030 Like, they're not sure if it's something they need to do 147 00:05:54,030 --> 00:05:54,690 or not. 148 00:05:54,690 --> 00:05:58,250 Do they don't understand how it could be better than doing 149 00:05:58,250 --> 00:06:00,440 Facebook or in conjunction with Facebook. 150 00:06:00,710 --> 00:06:02,780 And that's one of the reasons why I really wanted to 151 00:06:02,780 --> 00:06:06,560 have you on today is really to dive down and talk 152 00:06:06,560 --> 00:06:11,000 about specifically what LinkedIn can do for my audience, 153 00:06:11,000 --> 00:06:14,810 which is people who have retail shops are crafters designers, 154 00:06:14,810 --> 00:06:16,520 possibly sell on Etsy. 155 00:06:16,820 --> 00:06:19,550 So that's where I want to get to with the conversation. 156 00:06:19,850 --> 00:06:21,230 But before that, 157 00:06:21,530 --> 00:06:24,650 let's talk about why you chose LinkedIn in the first place. 158 00:06:24,650 --> 00:06:27,350 How did the LinkedIn expert evolve? 159 00:06:28,060 --> 00:06:28,600 Of course, 160 00:06:28,600 --> 00:06:29,740 this is early days. 161 00:06:29,740 --> 00:06:31,900 So it was actually pre social media. 162 00:06:32,170 --> 00:06:35,350 LinkedIn pre-dates believe it or not Facebook and Twitter. 163 00:06:35,680 --> 00:06:37,300 I was running a business center at the time. 164 00:06:37,300 --> 00:06:37,990 So I had a, 165 00:06:37,990 --> 00:06:38,230 you know, 166 00:06:38,240 --> 00:06:39,040 brick and mortar. 167 00:06:39,040 --> 00:06:40,870 It was more business to business focused, 168 00:06:40,870 --> 00:06:43,270 but still I had a brick and mortar store as it 169 00:06:43,270 --> 00:06:45,820 were. And here's what I discovered about myself. 170 00:06:46,090 --> 00:06:46,810 I was really, 171 00:06:46,810 --> 00:06:51,730 really good at marketing and personal engagement and even recruiting when 172 00:06:51,730 --> 00:06:54,460 it came to new customers and clients, 173 00:06:54,820 --> 00:06:57,070 I really sucked at managing my team. 174 00:06:57,070 --> 00:06:59,680 I sucked at managing my business partner. 175 00:06:59,680 --> 00:07:03,460 I sucked in managing my staff and in a way I 176 00:07:03,460 --> 00:07:05,050 sucked at managing my clients. 177 00:07:05,050 --> 00:07:07,120 So what I did cause you know, 178 00:07:07,120 --> 00:07:08,110 go with your strengths. 179 00:07:08,410 --> 00:07:12,010 What I tried to do was create these networking events, 180 00:07:12,340 --> 00:07:16,360 where the entrepreneurs in our center could meet each other, 181 00:07:16,360 --> 00:07:17,800 could support each other, 182 00:07:17,830 --> 00:07:19,030 could learn. 183 00:07:19,030 --> 00:07:21,640 Things, could help to improve their businesses, 184 00:07:21,850 --> 00:07:23,680 which was an added bonus that no one else in the 185 00:07:23,680 --> 00:07:24,910 field was doing at the time. 186 00:07:24,910 --> 00:07:26,500 Plus it was something I was good at. 187 00:07:26,710 --> 00:07:29,080 And so I actually brought someone in to talk about web 188 00:07:29,110 --> 00:07:31,750 2.0, which tells you how long ago it was. 189 00:07:32,050 --> 00:07:32,830 Oh my gosh. 190 00:07:32,830 --> 00:07:33,850 Words from the past. 191 00:07:33,850 --> 00:07:34,430 Right. I know. 192 00:07:34,430 --> 00:07:35,230 Right. You're like, 193 00:07:35,260 --> 00:07:35,680 Oh yeah, 194 00:07:35,680 --> 00:07:36,460 I remember that. 195 00:07:36,460 --> 00:07:37,180 That was such a big, 196 00:07:37,330 --> 00:07:38,620 because it was back then. 197 00:07:38,620 --> 00:07:42,520 It was such a big deal that essentially your website could 198 00:07:42,520 --> 00:07:44,830 become a personalization of you. 199 00:07:44,830 --> 00:07:47,530 It could begin to engage with your clients and with your 200 00:07:47,530 --> 00:07:49,660 customers and with your consumers. 201 00:07:49,660 --> 00:07:50,620 And that was new. 202 00:07:50,620 --> 00:07:52,300 I mean pre 2.0, 203 00:07:52,420 --> 00:07:55,840 your website was a brochure, 204 00:07:55,990 --> 00:08:00,160 right? This is a little bit around the beginnings of blogging. 205 00:08:00,160 --> 00:08:00,370 I mean, 206 00:08:00,370 --> 00:08:01,660 blogging had been around for a while, 207 00:08:01,660 --> 00:08:03,130 but really at the beginnings of blogging, 208 00:08:03,130 --> 00:08:06,000 certainly before all the big data, 209 00:08:06,010 --> 00:08:06,460 you know, 210 00:08:06,460 --> 00:08:10,150 deep data mining information that we have and all the responsive 211 00:08:10,150 --> 00:08:11,260 stuff that we have. 212 00:08:11,260 --> 00:08:11,830 And I mean, 213 00:08:11,830 --> 00:08:13,180 this is before the iPhone, 214 00:08:13,180 --> 00:08:15,640 right? So I had a trio. 215 00:08:15,640 --> 00:08:17,440 I remember my trio because it was, 216 00:08:17,440 --> 00:08:18,580 I think a touch screen. 217 00:08:18,580 --> 00:08:19,690 It was such a big deal. 218 00:08:19,930 --> 00:08:22,750 So that just that ages me and at that age is 219 00:08:22,750 --> 00:08:23,230 the story. 220 00:08:23,230 --> 00:08:24,310 But that also lets you know, 221 00:08:24,310 --> 00:08:28,270 how long ago this was and someone introduced at the end 222 00:08:28,270 --> 00:08:28,780 of the web to, 223 00:08:28,780 --> 00:08:29,290 it was my friend, 224 00:08:29,290 --> 00:08:32,260 Lori, Maycumber actually at the end of the web 2.0 225 00:08:32,440 --> 00:08:34,000 conversation she was talking about. 226 00:08:34,000 --> 00:08:34,540 And you know, 227 00:08:34,540 --> 00:08:34,930 there are, 228 00:08:34,930 --> 00:08:37,090 these places are kind of like match.com, 229 00:08:37,270 --> 00:08:40,390 but for business that you might consider for business networking. 230 00:08:40,660 --> 00:08:43,780 And she just did like a five minute blurb on LinkedIn, 231 00:08:44,050 --> 00:08:46,840 but because I'd managed to double our business and under a 232 00:08:46,840 --> 00:08:49,240 year just doing face to face networking, 233 00:08:49,240 --> 00:08:49,810 we went from, 234 00:08:49,810 --> 00:08:52,720 I think 72 to 148, 235 00:08:52,750 --> 00:08:54,730 maybe new customers. 236 00:08:54,990 --> 00:08:55,440 I just thought, 237 00:08:55,470 --> 00:08:56,220 Oh my gosh, 238 00:08:56,430 --> 00:08:57,180 there are, 239 00:08:57,180 --> 00:08:58,830 I think it was five, 240 00:08:58,830 --> 00:08:59,970 seven, six, 241 00:08:59,970 --> 00:09:00,540 seven, five, 242 00:09:00,540 --> 00:09:02,910 six, 7 million people on LinkedIn at the time, 243 00:09:02,910 --> 00:09:03,990 by the time I signed up, 244 00:09:03,990 --> 00:09:06,270 it had already grown to 12 million. 245 00:09:06,270 --> 00:09:08,400 To me that was a huge number. 246 00:09:08,400 --> 00:09:10,020 Now these days would be like, 247 00:09:10,020 --> 00:09:11,580 Ugh, it's not even worth my time. 248 00:09:11,590 --> 00:09:16,080 If the social network only has 5 million members, 249 00:09:16,080 --> 00:09:18,480 what's that Facebook has 1.5 250 00:09:18,480 --> 00:09:23,610 billion and Twitter has over 400 million and LinkedIn has 460 251 00:09:23,610 --> 00:09:24,930 something million and Instagram has over 400 million. 252 00:09:24,930 --> 00:09:28,470 So the numbers today just blow us out of the park 253 00:09:28,470 --> 00:09:29,310 with how big they are. 254 00:09:29,310 --> 00:09:30,390 But back then, 255 00:09:30,690 --> 00:09:31,830 in reality, 256 00:09:32,040 --> 00:09:36,450 if I could do business with one 10th of a fraction 257 00:09:36,480 --> 00:09:38,430 of 5 million people, 258 00:09:38,430 --> 00:09:40,230 my business could be successful. 259 00:09:40,230 --> 00:09:40,980 And so to me, 260 00:09:40,980 --> 00:09:44,340 it opened up the world of social business, 261 00:09:44,340 --> 00:09:45,450 networking, really. 262 00:09:45,450 --> 00:09:48,990 It took about a year for me to start teaching and 263 00:09:48,990 --> 00:09:49,560 training on it. 264 00:09:49,980 --> 00:09:53,400 And one of our local associations that had a national brand 265 00:09:53,700 --> 00:09:54,450 picks me up. 266 00:09:54,760 --> 00:09:56,430 I started teaching and training for them. 267 00:09:56,430 --> 00:09:59,340 They flew me to New York city and I picked up 268 00:09:59,340 --> 00:10:01,770 enough clients and customers from that, 269 00:10:01,770 --> 00:10:04,410 that I was able to thank goodness, 270 00:10:04,410 --> 00:10:06,870 drop my day job of which I really was kind of 271 00:10:06,870 --> 00:10:09,720 mediocre other than the marketing part and start doing what I 272 00:10:09,240 --> 00:10:12,630 loved. I'm a serial entrepreneur kind of by accident, 273 00:10:13,020 --> 00:10:14,280 but I love being on stage. 274 00:10:14,280 --> 00:10:15,690 I love speaking and training. 275 00:10:15,690 --> 00:10:17,610 And so I thought the only thing I could be was 276 00:10:17,610 --> 00:10:18,480 a professor, 277 00:10:18,660 --> 00:10:19,020 you know, 278 00:10:19,020 --> 00:10:20,580 a teacher except for, 279 00:10:20,580 --> 00:10:21,180 I probably, 280 00:10:21,840 --> 00:10:25,500 I'm not patient with children and or a motivational speaker like 281 00:10:25,500 --> 00:10:26,430 Tony Robbins. 282 00:10:26,430 --> 00:10:30,750 And at that time I had too many limiting beliefs. 283 00:10:30,750 --> 00:10:32,430 Like I could not be a Tony Robbins, 284 00:10:32,430 --> 00:10:35,760 right? So the ability to teach and train on something that 285 00:10:35,760 --> 00:10:39,240 I believed in and get on stage and speak and inspire 286 00:10:39,240 --> 00:10:42,900 people and help people with their businesses that was just designed 287 00:10:42,900 --> 00:10:43,560 in gold for me, 288 00:10:43,880 --> 00:10:46,550 I love the path of your story and what I want 289 00:10:46,550 --> 00:10:49,730 to really focus on and underline for our listeners is listened 290 00:10:49,730 --> 00:10:51,740 to what Vivica was talking about in terms of, 291 00:10:51,740 --> 00:10:55,940 she really knew where she was strong and where she was 292 00:10:55,940 --> 00:10:56,630 less strong, 293 00:10:56,780 --> 00:10:57,740 I guess I'll say. 294 00:10:58,010 --> 00:11:01,100 So she understood in herself what was available and what she 295 00:11:01,100 --> 00:11:03,320 could do and what she liked to do. 296 00:11:03,620 --> 00:11:05,930 And so that was kind of lingering in the back and 297 00:11:05,930 --> 00:11:07,370 networking, Oh my gosh, 298 00:11:07,370 --> 00:11:08,180 you're so right. 299 00:11:08,510 --> 00:11:09,710 It seems like such a soft thing. 300 00:11:09,740 --> 00:11:10,430 Oh connection. 301 00:11:10,430 --> 00:11:10,670 Do you know? 302 00:11:10,670 --> 00:11:11,000 You know, 303 00:11:11,000 --> 00:11:12,470 somebody, you go to these meetups, 304 00:11:12,470 --> 00:11:13,190 you meet people, 305 00:11:13,190 --> 00:11:13,370 you know, 306 00:11:13,370 --> 00:11:14,180 you have some coffee, 307 00:11:14,180 --> 00:11:15,950 whatever they can be. 308 00:11:15,950 --> 00:11:19,790 So unbelievably powerful and now to be able to take them 309 00:11:19,790 --> 00:11:22,850 online and to be able to connect up with people you 310 00:11:22,850 --> 00:11:25,790 never in the past would have been able to do is 311 00:11:25,850 --> 00:11:28,190 so, so exciting. 312 00:11:28,340 --> 00:11:30,740 And I also have to say many of you I'm sure 313 00:11:30,740 --> 00:11:32,120 have not seen her in person. 314 00:11:32,120 --> 00:11:34,550 You do have the talent on stage for sure. 315 00:11:34,970 --> 00:11:37,190 You are a fabulous speaker. 316 00:11:37,580 --> 00:11:38,210 So, but again, 317 00:11:38,210 --> 00:11:41,870 I wanted to just underscore what Vivica was talking about in 318 00:11:41,870 --> 00:11:44,090 terms of she knew what her strengths were. 319 00:11:44,090 --> 00:11:47,630 And instead of trying to work on weaknesses, 320 00:11:47,690 --> 00:11:50,780 she was going to go full force with her strengths. 321 00:11:51,020 --> 00:11:53,030 So you found LinkedIn, 322 00:11:53,080 --> 00:11:55,480 you started working with it because you saw that as a 323 00:11:55,480 --> 00:11:59,740 way of doing online networking and you already knew networking was 324 00:11:59,890 --> 00:12:01,120 highly valuable. 325 00:12:01,390 --> 00:12:03,490 So you started testing the network, 326 00:12:03,490 --> 00:12:07,090 seeing that LinkedIn was a great platform to get business and 327 00:12:07,090 --> 00:12:08,950 then decided you were going to start teaching it. 328 00:12:09,280 --> 00:12:12,780 Like It was just something I was doing in the evenings. 329 00:12:12,780 --> 00:12:14,250 I enjoy doing it. 330 00:12:14,250 --> 00:12:16,290 Or it was something I could do during the day that 331 00:12:16,290 --> 00:12:18,450 I enjoy doing a little bit more. 332 00:12:18,750 --> 00:12:21,150 It was never at that point. 333 00:12:21,450 --> 00:12:21,690 I mean, 334 00:12:21,690 --> 00:12:21,990 it was, 335 00:12:21,990 --> 00:12:23,130 it was again another year. 336 00:12:23,130 --> 00:12:26,550 So now it's two years after I've been introduced to LinkedIn 337 00:12:26,550 --> 00:12:27,840 that I ever went, 338 00:12:27,870 --> 00:12:28,470 Oh wow. 339 00:12:28,470 --> 00:12:32,160 I can really create an entire career around this, 340 00:12:32,370 --> 00:12:32,850 but yeah, 341 00:12:32,850 --> 00:12:34,320 it took a while to get there. 342 00:12:34,710 --> 00:12:34,920 All right. 343 00:12:34,920 --> 00:12:37,860 So now let's get down and dirty with this. 344 00:12:37,860 --> 00:12:40,560 Okay. So now there's Facebook, 345 00:12:40,620 --> 00:12:42,780 Instagram, Twitter for a while, 346 00:12:42,780 --> 00:12:45,270 there was a point where LinkedIn looked like this was the 347 00:12:45,270 --> 00:12:46,500 job search center. 348 00:12:46,560 --> 00:12:48,420 That's I think past now, 349 00:12:48,450 --> 00:12:50,270 but you'd be Hasty. 350 00:12:50,270 --> 00:12:52,380 You would imagine it was passed by now, 351 00:12:52,410 --> 00:12:54,870 but there are still people who just consider it a job 352 00:12:54,870 --> 00:12:55,590 seeking site. 353 00:12:56,430 --> 00:12:57,480 Yeah. Okay. 354 00:12:57,600 --> 00:13:00,150 And is it for people who are out there who are 355 00:13:00,150 --> 00:13:00,780 thinking, you know, 356 00:13:00,780 --> 00:13:03,240 this entrepreneur thing may be something I'm thinking about, 357 00:13:03,240 --> 00:13:04,140 but not quite yet. 358 00:13:04,230 --> 00:13:05,430 And they're in transition. 359 00:13:05,700 --> 00:13:08,430 Is LinkedIn still a viable place for you to go and 360 00:13:08,430 --> 00:13:09,600 find a new position? 361 00:13:09,810 --> 00:13:10,920 Of course it is. 362 00:13:11,190 --> 00:13:12,420 It'll always be strong. 363 00:13:12,420 --> 00:13:14,040 That's one of their three legs. 364 00:13:14,280 --> 00:13:14,730 So yeah, 365 00:13:14,730 --> 00:13:18,570 recruiting is always going to be a backbone to LinkedIn. 366 00:13:18,810 --> 00:13:21,120 But LinkedIn itself is, 367 00:13:21,150 --> 00:13:25,080 seems to be focusing a little bit more on the business 368 00:13:25,080 --> 00:13:28,530 and sales part right now because let's face it. 369 00:13:28,530 --> 00:13:31,080 The recruitment part is just kind of moving along as it 370 00:13:31,080 --> 00:13:33,630 is. So it doesn't need a lot of support and help 371 00:13:33,630 --> 00:13:34,170 right now. 372 00:13:34,410 --> 00:13:37,230 Okay. So let's talk about the audience we have here, 373 00:13:37,230 --> 00:13:41,580 which are people who are like retail shops or they're at 374 00:13:41,580 --> 00:13:46,740 home creating products or possibly they're bakers who provide their products 375 00:13:46,740 --> 00:13:47,490 to shops. 376 00:13:47,850 --> 00:13:50,040 How would they use LinkedIn? 377 00:13:50,310 --> 00:13:51,390 And maybe it's two different. 378 00:13:51,390 --> 00:13:53,730 Maybe it's people who have physical locations versus not. 379 00:13:53,730 --> 00:13:54,540 I'm not sure. 380 00:13:54,660 --> 00:13:55,920 Yeah. It's to focus on, 381 00:13:55,920 --> 00:13:57,090 are you business to business? 382 00:13:57,090 --> 00:13:58,200 Are you business to consumer? 383 00:13:58,200 --> 00:14:00,690 So obviously we're talking more along the lines of business to 384 00:14:00,690 --> 00:14:02,700 consumer. So here's the thing. 385 00:14:02,730 --> 00:14:07,080 Facebook is probably always going to be the better solution for 386 00:14:07,080 --> 00:14:09,480 you as an Instagram, 387 00:14:09,480 --> 00:14:12,540 as far as getting out there, 388 00:14:12,540 --> 00:14:13,770 what your product is. 389 00:14:14,100 --> 00:14:18,030 LinkedIn is probably not the place to sell your product, 390 00:14:18,060 --> 00:14:18,840 go to Facebook, 391 00:14:18,840 --> 00:14:19,560 go to Etsy. 392 00:14:19,560 --> 00:14:21,090 They're actually set up for that. 393 00:14:21,180 --> 00:14:22,680 Both of them have storefronts. 394 00:14:22,680 --> 00:14:27,390 Now what LinkedIn is phenomenally good at is helping you build 395 00:14:27,390 --> 00:14:29,130 your business with relationships. 396 00:14:29,310 --> 00:14:33,090 Yes, you'll find some customers and clients just naturally that will 397 00:14:33,090 --> 00:14:36,720 happen. But it is about finding those strategic partners. 398 00:14:36,720 --> 00:14:38,520 It's about finding the right vendors. 399 00:14:38,520 --> 00:14:42,090 It's about finding the right tools to help you run your 400 00:14:42,090 --> 00:14:44,790 business and the people who can get you the best deal 401 00:14:44,790 --> 00:14:45,540 for those tools. 402 00:14:45,540 --> 00:14:46,410 Quite frankly, 403 00:14:46,560 --> 00:14:50,850 it's about finding the talent that you need to help support. 404 00:14:51,470 --> 00:14:53,240 One of the quotes I was actually thinking, 405 00:14:53,240 --> 00:14:56,000 I was going to say about the candle was do what 406 00:14:56,000 --> 00:14:57,110 only you can do. 407 00:14:57,320 --> 00:15:00,560 And I know as a female solo preneur, 408 00:15:00,920 --> 00:15:04,550 I just because of monetary issues because of, 409 00:15:04,820 --> 00:15:06,380 I didn't believe in myself enough, 410 00:15:06,530 --> 00:15:09,770 like I bootstrapped and did everything. 411 00:15:09,800 --> 00:15:10,880 I did the accounting, 412 00:15:10,880 --> 00:15:11,690 I did the marketing, 413 00:15:11,690 --> 00:15:12,530 I did the sales. 414 00:15:12,740 --> 00:15:14,720 I did the design and guys, 415 00:15:14,720 --> 00:15:15,770 you guys are artistic. 416 00:15:15,770 --> 00:15:16,490 I am not, 417 00:15:16,550 --> 00:15:18,170 I am graphically impaired. 418 00:15:18,170 --> 00:15:20,240 And how I designed my website. 419 00:15:20,240 --> 00:15:24,680 Like I did everything I needed to create my business for 420 00:15:24,680 --> 00:15:25,400 the first, 421 00:15:25,460 --> 00:15:26,030 I don't know, 422 00:15:26,030 --> 00:15:28,880 it's just the first three years of my business because I 423 00:15:28,880 --> 00:15:30,230 thought I had to, 424 00:15:30,560 --> 00:15:31,880 and that limited my growth. 425 00:15:31,930 --> 00:15:32,270 You know, 426 00:15:32,270 --> 00:15:34,190 maybe you have to do that for the first three or 427 00:15:34,190 --> 00:15:34,970 four months. 428 00:15:35,270 --> 00:15:36,980 But when I found it first, 429 00:15:36,980 --> 00:15:39,890 it was a virtual assistant and then she was full-time and 430 00:15:39,950 --> 00:15:40,970 then I had two people in. 431 00:15:41,210 --> 00:15:41,690 But anyway, 432 00:15:41,780 --> 00:15:45,110 when I hired my first person to help me support my 433 00:15:45,110 --> 00:15:49,700 business, my business transformed like within the month. 434 00:15:50,000 --> 00:15:51,920 And I was paying her almost as much as I was 435 00:15:51,920 --> 00:15:52,820 paying myself, 436 00:15:52,850 --> 00:15:53,330 by the way, 437 00:15:53,480 --> 00:15:55,820 I think I was paying myself like 15 bucks an hour 438 00:15:55,820 --> 00:15:58,310 when I was first starting out and I was paying her 439 00:15:58,310 --> 00:15:59,330 $12 an hour. 440 00:15:59,330 --> 00:16:04,010 So, but what it did was it freed up my physical 441 00:16:04,010 --> 00:16:06,770 time and it freed up my mental time. 442 00:16:06,770 --> 00:16:09,440 And that's probably the more important thing so that I could 443 00:16:09,440 --> 00:16:13,790 do what only I could do that coincidentally or not. 444 00:16:13,820 --> 00:16:16,100 That's when I started writing more because I had the time 445 00:16:16,100 --> 00:16:17,870 to do it and I had the focus to do it. 446 00:16:18,230 --> 00:16:21,650 And that's when Wiley saw my blog and picked me up 447 00:16:21,650 --> 00:16:23,180 as one of their LinkedIn authors. 448 00:16:23,210 --> 00:16:24,890 So that's where the book came in. 449 00:16:25,100 --> 00:16:25,760 Needless to say, 450 00:16:25,760 --> 00:16:27,800 having a book transformed my career too. 451 00:16:27,980 --> 00:16:31,430 So what I'm telling you is don't be sitting in your 452 00:16:31,430 --> 00:16:33,140 store unless you love doing that. 453 00:16:33,140 --> 00:16:37,400 And you find it invigorating from getting things ready at 6:00 454 00:16:37,430 --> 00:16:38,780 AM opening at eight, 455 00:16:38,780 --> 00:16:39,590 working through six, 456 00:16:39,590 --> 00:16:40,310 because by the way, 457 00:16:40,310 --> 00:16:41,240 folks, I did this too. 458 00:16:41,240 --> 00:16:44,000 And it past life working through six, 459 00:16:44,000 --> 00:16:45,020 closing up to seven, 460 00:16:45,170 --> 00:16:45,740 going home, 461 00:16:45,740 --> 00:16:47,840 exhausted and doing it again and then going, 462 00:16:47,870 --> 00:16:50,060 Oh, I need to be open seven days a week so 463 00:16:50,060 --> 00:16:51,950 I can make the most money out of what I do. 464 00:16:52,130 --> 00:16:53,120 Be smarter, 465 00:16:53,120 --> 00:16:54,350 like be in your store. 466 00:16:54,410 --> 00:16:55,610 If you've got a storefront, 467 00:16:55,670 --> 00:16:56,210 of course, 468 00:16:56,210 --> 00:16:57,260 be in your store, 469 00:16:57,500 --> 00:17:01,400 but hire someone to help you with the inventory, 470 00:17:01,430 --> 00:17:02,540 hire a bookkeeper, 471 00:17:02,570 --> 00:17:03,020 Oh my God, 472 00:17:03,020 --> 00:17:04,190 folks hire a bookkeeper, 473 00:17:04,400 --> 00:17:07,250 hire someone to help you with your marketing, 474 00:17:07,460 --> 00:17:10,220 hire someone to coach you in your business. 475 00:17:10,220 --> 00:17:13,310 The other thing that really transformed my business was having a 476 00:17:13,310 --> 00:17:14,690 network and folks, 477 00:17:14,690 --> 00:17:17,540 you've got a network in Sue's podcast, 478 00:17:17,600 --> 00:17:21,080 right? You've got people speaking to you as I am today, 479 00:17:21,350 --> 00:17:25,670 telling you what they went through and what kind of things 480 00:17:25,670 --> 00:17:26,420 they needed. 481 00:17:26,420 --> 00:17:26,630 And well, 482 00:17:26,660 --> 00:17:28,100 that's a network that support. 483 00:17:28,100 --> 00:17:28,610 And of course, 484 00:17:28,820 --> 00:17:32,300 with chambers of commerce and local networking events, 485 00:17:32,390 --> 00:17:34,820 maybe you create your own networking event, 486 00:17:35,150 --> 00:17:39,110 but find that community that can help support you, 487 00:17:39,320 --> 00:17:42,740 hire individuals who can help support you so that you can 488 00:17:42,740 --> 00:17:45,200 get down to the business of business. 489 00:17:45,200 --> 00:17:46,040 But more importantly, 490 00:17:46,040 --> 00:17:48,890 you can get down to the business of being the artist, 491 00:17:48,930 --> 00:17:50,430 the creator that you are, 492 00:17:50,430 --> 00:17:53,160 because that really can't be taught, 493 00:17:53,430 --> 00:17:56,310 right? So my ability to get on stage and be super 494 00:17:56,310 --> 00:17:57,660 comfortable and love it, 495 00:17:57,900 --> 00:17:59,760 that's people's greatest fear, 496 00:18:00,120 --> 00:18:02,250 right? And it's just something I was born, 497 00:18:02,280 --> 00:18:03,210 literally born, 498 00:18:03,210 --> 00:18:03,900 loving to do. 499 00:18:03,910 --> 00:18:08,150 I won my first public speaking award at age seven Is 500 00:18:08,150 --> 00:18:09,500 really natural to you for sure. 501 00:18:09,590 --> 00:18:10,310 It is really. 502 00:18:10,450 --> 00:18:11,270 Yeah. I love it. 503 00:18:11,270 --> 00:18:11,870 I, you know, 504 00:18:12,260 --> 00:18:13,610 and most people are terrified of it. 505 00:18:13,610 --> 00:18:17,300 Well, I'm here to tell you I have taken art classes. 506 00:18:17,690 --> 00:18:18,620 I love art. 507 00:18:18,650 --> 00:18:19,910 I love creation. 508 00:18:19,910 --> 00:18:23,120 I love crafting I'm bad at it. 509 00:18:23,390 --> 00:18:24,380 In high school, 510 00:18:24,410 --> 00:18:26,030 my 12th grade teacher, 511 00:18:26,840 --> 00:18:27,590 he was so sweet. 512 00:18:27,740 --> 00:18:28,940 He was my art teacher. 513 00:18:29,150 --> 00:18:30,860 He told me the VOCA, 514 00:18:31,160 --> 00:18:32,780 you really appreciate art. 515 00:18:32,900 --> 00:18:36,440 And I can see that you really should consider being a 516 00:18:36,440 --> 00:18:38,630 curator. Oh geez, 517 00:18:41,630 --> 00:18:43,190 No, I really am better at writing, 518 00:18:43,940 --> 00:18:44,990 painting or craft. 519 00:18:45,590 --> 00:18:47,810 And I've always wanted to be a crafter. 520 00:18:47,870 --> 00:18:51,230 You can't even believe all the paint sets. 521 00:18:51,230 --> 00:18:53,180 I have watercolor oil, 522 00:18:53,180 --> 00:18:56,330 past crayon pencil. 523 00:18:57,140 --> 00:18:58,220 I've got easels, 524 00:18:58,250 --> 00:19:00,470 I've got canvases. 525 00:19:00,770 --> 00:19:02,990 I have beads out the yin yang. 526 00:19:03,380 --> 00:19:03,740 You know, 527 00:19:03,740 --> 00:19:06,110 so you do it for your own self satisfaction, 528 00:19:06,110 --> 00:19:07,880 right? Any more, 529 00:19:07,880 --> 00:19:11,600 because that is not where all I'm saying, 530 00:19:11,600 --> 00:19:13,970 folks is that is a gift. 531 00:19:14,000 --> 00:19:16,610 Your ability to create things of beauty, 532 00:19:16,850 --> 00:19:18,110 whatever that looks like, 533 00:19:18,110 --> 00:19:20,450 whether it is a greeting card, 534 00:19:20,540 --> 00:19:21,920 whether you're creating jewelry, 535 00:19:21,920 --> 00:19:23,300 whether you're a sculptor, 536 00:19:23,540 --> 00:19:25,580 whether you own an art store, 537 00:19:25,790 --> 00:19:30,710 that artistic genius is actually a huge gift and very unique. 538 00:19:30,980 --> 00:19:32,720 So run your business. 539 00:19:32,720 --> 00:19:33,710 That's fantastic, 540 00:19:33,980 --> 00:19:36,560 but do invest in people who can help you. 541 00:19:36,800 --> 00:19:38,750 Real people who can help you build your business. 542 00:19:38,750 --> 00:19:41,570 Because I was the queen of get rich schemes to like 543 00:19:41,570 --> 00:19:42,950 I put $10,000 544 00:19:42,950 --> 00:19:44,090 into, you know, 545 00:19:44,090 --> 00:19:47,600 I went to see one of these raw go-go type events. 546 00:19:47,600 --> 00:19:48,260 And yeah, 547 00:19:48,290 --> 00:19:49,940 if you invest $10,000 548 00:19:49,940 --> 00:19:50,270 in us, 549 00:19:50,270 --> 00:19:52,730 we can turn it into a hundred thousand dollars with real 550 00:19:52,730 --> 00:19:53,390 estate schemes. 551 00:19:53,390 --> 00:19:53,660 And this, 552 00:19:53,660 --> 00:19:54,230 that, and the other. 553 00:19:54,440 --> 00:19:56,240 If I had only taken that $10,000 554 00:19:56,240 --> 00:19:58,430 and invested in me and invested in my business, 555 00:19:58,700 --> 00:20:02,360 I would have experienced success much more quickly, 556 00:20:02,540 --> 00:20:04,370 which is I never give short answers, 557 00:20:04,490 --> 00:20:05,930 which is all to say, 558 00:20:06,440 --> 00:20:08,540 you can find the people who can help you support your 559 00:20:08,540 --> 00:20:11,450 business no matter what your business looks like on LinkedIn. 560 00:20:11,450 --> 00:20:13,160 And that really is the power. 561 00:20:13,160 --> 00:20:16,490 And the strength of LinkedIn is truly anyone. 562 00:20:16,490 --> 00:20:19,280 If you want to find the CEO of a fortune 500, 563 00:20:19,280 --> 00:20:19,970 you can. 564 00:20:20,270 --> 00:20:22,220 And if you want to find the person who can help 565 00:20:22,220 --> 00:20:25,250 you get a phone call with that fortune 500 person, 566 00:20:25,460 --> 00:20:26,420 you probably can, 567 00:20:26,420 --> 00:20:27,380 you might have to work it. 568 00:20:27,410 --> 00:20:29,030 You might have to work it for a long time. 569 00:20:29,210 --> 00:20:33,110 I'm in high-end B2B sales and it's not come into my 570 00:20:33,110 --> 00:20:34,640 house and buy LinkedIn training. 571 00:20:34,790 --> 00:20:38,390 It is a three to six to 12 to sometimes two 572 00:20:38,390 --> 00:20:42,890 years process getting engagement and then getting paid from these companies. 573 00:20:43,130 --> 00:20:45,470 But truly I can find those individuals. 574 00:20:45,470 --> 00:20:48,280 Now. That's probably not the people that looking for, 575 00:20:48,610 --> 00:20:52,240 but you can truly find almost anyone on LinkedIn. 576 00:20:52,240 --> 00:20:55,450 And the nice thing is because the art world is still 577 00:20:55,450 --> 00:20:56,830 pretty niche on LinkedIn. 578 00:20:56,950 --> 00:21:00,010 You guys can really create a pretty powerful community. 579 00:21:00,010 --> 00:21:01,600 I would join some LinkedIn groups. 580 00:21:01,780 --> 00:21:03,760 Normally I wouldn't recommend that by the way, 581 00:21:04,000 --> 00:21:06,520 but because it's a tight community that you have, 582 00:21:06,730 --> 00:21:07,450 you can join. 583 00:21:07,450 --> 00:21:10,480 Some LinkedIn groups really begin engaging with the other members. 584 00:21:10,480 --> 00:21:14,020 You can send private messages before you're even connected to other 585 00:21:14,020 --> 00:21:14,920 members of a group, 586 00:21:14,920 --> 00:21:17,080 which actually on LinkedIn is a big deal normally if to 587 00:21:17,080 --> 00:21:17,740 pay for it. 588 00:21:17,920 --> 00:21:20,830 But you can actually start some really great partnerships. 589 00:21:20,830 --> 00:21:22,240 You can find mentors there. 590 00:21:22,360 --> 00:21:24,580 You can find people who found success, 591 00:21:24,790 --> 00:21:25,810 selling art. 592 00:21:26,140 --> 00:21:28,480 There's a lot of gallery owners and there's a lot of 593 00:21:28,480 --> 00:21:29,770 artists on LinkedIn. 594 00:21:30,040 --> 00:21:32,110 They can tell you what they've done to succeed. 595 00:21:32,440 --> 00:21:33,580 Even for myself. 596 00:21:33,610 --> 00:21:38,230 A lot of my biggest competitors obviously are on LinkedIn because 597 00:21:38,230 --> 00:21:40,720 we're the experts teaching and training LinkedIn, 598 00:21:41,050 --> 00:21:44,620 but I've become friends and actually started a business venture with 599 00:21:44,620 --> 00:21:46,390 nine of my biggest competitors. 600 00:21:46,540 --> 00:21:50,080 And we're now in business together supporting people through social selling. 601 00:21:50,080 --> 00:21:52,600 So there is so much opportunity, 602 00:21:52,600 --> 00:21:55,150 but mostly it's the networking. 603 00:21:55,380 --> 00:21:58,260 Okay. So I want to just summarize real quickly where we 604 00:21:58,260 --> 00:21:59,760 are. And then I have another question for you. 605 00:22:00,030 --> 00:22:02,610 I think Vivica has totally landed at, 606 00:22:02,610 --> 00:22:03,180 for us. 607 00:22:03,300 --> 00:22:06,870 The opportunity is really to connect with people who can provide 608 00:22:06,900 --> 00:22:10,500 services and help you grow your business versus LinkedIn, 609 00:22:10,500 --> 00:22:14,130 being a place for us to find customers. 610 00:22:14,310 --> 00:22:17,880 But you also brought up two really important business building tips 611 00:22:17,880 --> 00:22:19,830 here that aren't associated with LinkedIn. 612 00:22:19,830 --> 00:22:22,110 And I just want to make sure everybody caught these. 613 00:22:22,350 --> 00:22:23,670 The first thing is, 614 00:22:23,670 --> 00:22:24,810 and my gosh, 615 00:22:24,870 --> 00:22:26,310 I was just as guilty. 616 00:22:26,310 --> 00:22:27,810 I think everybody is, 617 00:22:28,020 --> 00:22:31,110 is not hiring out services fast enough. 618 00:22:31,260 --> 00:22:32,280 You're going to start out. 619 00:22:32,280 --> 00:22:34,590 You're going to be super woman or man. 620 00:22:34,590 --> 00:22:36,660 And you're going to put in as many hours as you 621 00:22:36,660 --> 00:22:37,800 can. And by golly, 622 00:22:37,800 --> 00:22:39,480 you're going to be able to get it done. 623 00:22:39,750 --> 00:22:40,740 And that's that. 624 00:22:40,920 --> 00:22:43,560 And you're going to learn how to do every single facet 625 00:22:43,590 --> 00:22:46,500 of your business from accounting to inventory management, 626 00:22:46,500 --> 00:22:46,980 to sales, 627 00:22:46,980 --> 00:22:47,610 to marketing, 628 00:22:47,610 --> 00:22:48,960 to website development, 629 00:22:49,050 --> 00:22:49,290 you know, 630 00:22:49,290 --> 00:22:50,310 like everything, 631 00:22:50,310 --> 00:22:51,780 right? You guys, 632 00:22:51,990 --> 00:22:53,400 it doesn't work. 633 00:22:53,670 --> 00:22:55,410 I heard that so many times, 634 00:22:55,410 --> 00:22:59,370 but until I actually started outsourcing some of my stuff, 635 00:22:59,520 --> 00:23:01,770 did I really understand the value? 636 00:23:01,770 --> 00:23:05,130 And the trick here is a change in thinking the thinking 637 00:23:05,130 --> 00:23:08,190 is, you're not paying out for that. 638 00:23:08,220 --> 00:23:11,610 That is pulling from your profit margins. 639 00:23:11,820 --> 00:23:14,580 You should be paying out for that so that you are 640 00:23:14,640 --> 00:23:16,530 building your profit margins, 641 00:23:16,680 --> 00:23:18,750 because if you're just not going to pay out and not 642 00:23:18,750 --> 00:23:21,810 expect that extra time that you have, 643 00:23:21,840 --> 00:23:24,420 or the smoothness and service for accounting or whatever, 644 00:23:24,660 --> 00:23:27,090 you're just not going to go then and sit and twiddle 645 00:23:27,090 --> 00:23:27,720 your thumbs. 646 00:23:27,720 --> 00:23:31,170 You should then be doing what you do best and bringing 647 00:23:31,170 --> 00:23:34,770 in more business because you freed up the time for yourself 648 00:23:34,770 --> 00:23:35,580 to do so. 649 00:23:35,670 --> 00:23:36,720 That's the point. 650 00:23:36,930 --> 00:23:39,840 So it's not just taking out money and you have less 651 00:23:39,840 --> 00:23:43,140 money. It's spending money so that you can make more money. 652 00:23:43,140 --> 00:23:46,730 Exactly. The other thing you talked about that I think is 653 00:23:46,730 --> 00:23:47,780 really important, 654 00:23:47,780 --> 00:23:48,740 and I struggle with this. 655 00:23:48,740 --> 00:23:52,370 I need to do this better is you do need some 656 00:23:52,370 --> 00:23:55,310 downtime to sit back and reflect on your business, 657 00:23:55,340 --> 00:23:56,930 not just work on your business, 658 00:23:56,930 --> 00:23:58,130 but as you were talking about, 659 00:23:58,130 --> 00:24:00,200 and it was when you were starting to talk about doing 660 00:24:00,200 --> 00:24:01,190 your book Vivica, 661 00:24:01,520 --> 00:24:05,090 you need that time when you go out and walk and 662 00:24:05,300 --> 00:24:06,920 don't have a podcast in your ears, 663 00:24:06,920 --> 00:24:08,090 I shouldn't be saying that, 664 00:24:08,090 --> 00:24:12,440 but you know where you can just be letting your mind 665 00:24:12,440 --> 00:24:16,400 go free because that's where a lot of the opportunity comes 666 00:24:16,400 --> 00:24:18,830 and you realize new ideas and new thoughts. 667 00:24:18,830 --> 00:24:20,450 Some of it's when you're on vacation, 668 00:24:20,630 --> 00:24:22,370 even if it's a staycation, 669 00:24:22,460 --> 00:24:24,710 just not being in your business. 670 00:24:24,950 --> 00:24:28,910 So two really important points in terms of how to grow 671 00:24:28,910 --> 00:24:29,510 your business, 672 00:24:29,510 --> 00:24:31,340 that has nothing to do with LinkedIn Vivica, 673 00:24:31,370 --> 00:24:33,170 but you're the one who brought it up and I think 674 00:24:33,170 --> 00:24:34,430 they are super. 675 00:24:34,730 --> 00:24:37,070 So we were just getting into right now, 676 00:24:37,100 --> 00:24:37,970 talking about, 677 00:24:38,000 --> 00:24:39,890 you were talking about LinkedIn groups, 678 00:24:40,130 --> 00:24:41,210 let's back it up, 679 00:24:41,270 --> 00:24:44,930 just a tad in that it's possible that some of our 680 00:24:44,930 --> 00:24:47,480 listeners aren't even on LinkedIn yet at all, 681 00:24:47,870 --> 00:24:49,010 what are the three steps? 682 00:24:49,010 --> 00:24:50,720 What should people do if they're seeing, 683 00:24:50,720 --> 00:24:53,450 if we've made the case that they should at least be 684 00:24:53,450 --> 00:24:54,350 on LinkedIn, 685 00:24:54,350 --> 00:24:55,100 right? Yeah. 686 00:24:55,580 --> 00:24:57,350 What are the first three steps that they need to do 687 00:24:57,350 --> 00:24:58,280 to get started? 688 00:24:58,630 --> 00:25:03,820 So obviously kind of going through all the steps that LinkedIn 689 00:25:03,820 --> 00:25:04,840 is going to tell you to do. 690 00:25:04,840 --> 00:25:05,320 So it's, 691 00:25:05,320 --> 00:25:05,770 you know, 692 00:25:05,950 --> 00:25:06,820 put in your name, 693 00:25:06,970 --> 00:25:09,220 your name should be only your name and the reason for 694 00:25:09,220 --> 00:25:11,230 that, it goes against LinkedIn's end user agreement. 695 00:25:11,230 --> 00:25:13,540 And LinkedIn will kind of punish you from the start. 696 00:25:13,540 --> 00:25:14,530 So it should be first name, 697 00:25:14,530 --> 00:25:15,040 last name, 698 00:25:15,220 --> 00:25:15,730 or first name, 699 00:25:15,730 --> 00:25:16,090 middle name, 700 00:25:16,090 --> 00:25:17,410 last name or first name, 701 00:25:17,410 --> 00:25:18,130 maiden, maiden, 702 00:25:18,130 --> 00:25:19,870 name past last name or first name, 703 00:25:19,870 --> 00:25:20,980 nickname, last name. 704 00:25:20,980 --> 00:25:21,490 That's fine. 705 00:25:21,640 --> 00:25:23,710 Don't have crafting expert of the world. 706 00:25:23,890 --> 00:25:25,450 So your name and only your name, 707 00:25:25,690 --> 00:25:28,510 then going to ask you for your title in your company. 708 00:25:28,720 --> 00:25:29,710 For a lot of artists, 709 00:25:29,710 --> 00:25:30,040 it's like, 710 00:25:30,040 --> 00:25:30,730 well, I don't know, 711 00:25:30,730 --> 00:25:33,490 I'm an artist and they just put artists or they put 712 00:25:33,490 --> 00:25:34,060 dot, dot, 713 00:25:34,060 --> 00:25:35,620 dot. In fact, 714 00:25:35,650 --> 00:25:39,460 you can put 120 characters describing what it is that you 715 00:25:39,460 --> 00:25:41,530 do or more importantly, 716 00:25:41,530 --> 00:25:43,090 how you affect change in the world. 717 00:25:43,330 --> 00:25:45,800 So that's one thing where you put in, 718 00:25:45,800 --> 00:25:47,320 in associate title at company. 719 00:25:47,320 --> 00:25:47,890 Well, you know, 720 00:25:47,890 --> 00:25:48,490 guess what? 721 00:25:48,490 --> 00:25:50,380 You're more than just a title at accompany. 722 00:25:50,890 --> 00:25:52,120 Let me ask you a question right here. 723 00:25:52,330 --> 00:25:53,350 If you're a shop, 724 00:25:53,560 --> 00:25:57,010 could you say your store name dash, 725 00:25:57,070 --> 00:25:59,320 and then how you're different or what the product is or 726 00:25:59,320 --> 00:26:00,130 something like that? 727 00:26:00,160 --> 00:26:00,790 Oh, yes. 728 00:26:00,970 --> 00:26:01,450 I'm sorry. 729 00:26:01,450 --> 00:26:02,050 Yes, you can. 730 00:26:02,050 --> 00:26:03,070 Absolutely. So, 731 00:26:03,220 --> 00:26:04,480 but thank you for bringing that up. 732 00:26:04,510 --> 00:26:07,330 A lot of mistakes that people make is they take a 733 00:26:07,330 --> 00:26:09,550 personal profile and try to make it a company page. 734 00:26:09,730 --> 00:26:10,960 So instead of their photo, 735 00:26:10,960 --> 00:26:13,810 they upload a storefront picture instead of their own name, 736 00:26:13,810 --> 00:26:15,100 they upload their company name. 737 00:26:15,340 --> 00:26:19,270 LinkedIn actually has company pages use those because doing that, 738 00:26:19,480 --> 00:26:20,110 creating, you know, 739 00:26:20,110 --> 00:26:20,740 uploading your, 740 00:26:20,740 --> 00:26:21,490 your company, 741 00:26:21,490 --> 00:26:25,180 a storefront instead of your name that actually goes against LinkedIn's 742 00:26:25,180 --> 00:26:26,200 end user agreement. 743 00:26:26,650 --> 00:26:28,630 So if you're an artist with jewelry, 744 00:26:28,900 --> 00:26:32,320 should you have a personal account and then a business account 745 00:26:32,380 --> 00:26:33,160 If you want. 746 00:26:33,490 --> 00:26:33,970 But yes, 747 00:26:33,970 --> 00:26:36,850 you, you first and foremost have a personal account because it's 748 00:26:36,850 --> 00:26:38,380 not just your business, 749 00:26:38,980 --> 00:26:39,970 very similar to Facebook. 750 00:26:40,060 --> 00:26:41,140 Exactly like Facebook, 751 00:26:41,350 --> 00:26:43,150 except for LinkedIn company pages, 752 00:26:43,230 --> 00:26:45,690 not nearly as autonomous or coolest Facebook pages. 753 00:26:45,690 --> 00:26:46,830 I'll tell you that right now, 754 00:26:47,070 --> 00:26:49,620 you can't sell things and you could only kind of showcase 755 00:26:49,620 --> 00:26:50,430 your stuff there, 756 00:26:50,820 --> 00:26:52,200 but for an artist or, 757 00:26:52,200 --> 00:26:53,970 or for a jewelry designer, 758 00:26:54,150 --> 00:26:57,960 you can do exactly that jewelry designer at ABC jewels, 759 00:26:58,200 --> 00:27:00,390 creating beauty in the world. 760 00:27:00,630 --> 00:27:03,660 You can do something like that instead of just like owner 761 00:27:03,660 --> 00:27:07,350 of blah-blah-blah jewelry and allow personal or on your business, 762 00:27:07,380 --> 00:27:08,490 on your personal page. 763 00:27:08,910 --> 00:27:09,810 But you put your name, 764 00:27:09,810 --> 00:27:11,640 you, you upload your photo, 765 00:27:11,730 --> 00:27:12,540 it's you, 766 00:27:12,540 --> 00:27:14,520 it's you in this century folks, 767 00:27:14,520 --> 00:27:15,990 it's you in this decade, 768 00:27:16,410 --> 00:27:17,220 it's the you, 769 00:27:17,220 --> 00:27:18,060 that will be, 770 00:27:18,390 --> 00:27:18,810 you know, 771 00:27:18,810 --> 00:27:21,300 that will be identifiable at a trade show. 772 00:27:21,470 --> 00:27:23,810 You're not going to put a picture from 20 years ago 773 00:27:23,810 --> 00:27:25,280 because it's a beautiful shot of you, 774 00:27:25,310 --> 00:27:26,270 right? Is that what you mean? 775 00:27:26,330 --> 00:27:28,310 Exactly. Because too many people do that, 776 00:27:28,490 --> 00:27:29,600 right? They go, 777 00:27:29,630 --> 00:27:31,520 Oh, but this is a much better photo of me. 778 00:27:31,760 --> 00:27:33,260 Well, you're lying to me. 779 00:27:33,470 --> 00:27:33,710 I mean, 780 00:27:34,310 --> 00:27:36,860 what it comes down to is if that is what you're 781 00:27:36,860 --> 00:27:37,520 showing me, 782 00:27:37,520 --> 00:27:39,530 you're essentially lying to me already. 783 00:27:39,530 --> 00:27:40,430 I don't trust you. 784 00:27:40,430 --> 00:27:42,320 And the other quote I was going to mention today is 785 00:27:42,320 --> 00:27:42,710 my friend, 786 00:27:42,710 --> 00:27:45,500 Bob Burg's people do business with people they know like, 787 00:27:45,500 --> 00:27:46,160 and trust. 788 00:27:46,160 --> 00:27:51,140 Well, So would you say for the overwhelming number of our 789 00:27:51,140 --> 00:27:52,130 listeners here, 790 00:27:52,760 --> 00:27:54,590 Rio and hiring out probably yet. 791 00:27:54,590 --> 00:27:58,010 Right? So I don't want to conflict over complicated for people. 792 00:27:58,010 --> 00:28:01,220 So you think the majority of our listeners would probably be 793 00:28:01,220 --> 00:28:02,780 able to put a personal page up. 794 00:28:02,780 --> 00:28:03,620 It's your picture, 795 00:28:03,620 --> 00:28:04,790 it's your name? 796 00:28:04,940 --> 00:28:07,370 But then in your information below, 797 00:28:07,370 --> 00:28:09,680 that is where you can talk about your business, 798 00:28:09,680 --> 00:28:10,610 what you do, 799 00:28:10,730 --> 00:28:12,320 because that's about you. 800 00:28:12,350 --> 00:28:13,850 You don't make the page, 801 00:28:13,910 --> 00:28:14,690 your company, 802 00:28:14,690 --> 00:28:15,830 you make the LinkedIn account, 803 00:28:15,830 --> 00:28:17,630 you, but then below there, 804 00:28:17,630 --> 00:28:19,550 you can put all of that information. 805 00:28:19,610 --> 00:28:20,300 Yeah. I mean, 806 00:28:20,330 --> 00:28:24,020 but there's two big areas on LinkedIn where you can, 807 00:28:24,140 --> 00:28:26,840 where you can really talk about you and your business. 808 00:28:26,840 --> 00:28:28,280 And then you can talk about your business. 809 00:28:28,280 --> 00:28:30,020 And this is on the personal profile. 810 00:28:30,020 --> 00:28:31,640 You can obviously on your company page, 811 00:28:31,670 --> 00:28:32,060 do that, 812 00:28:32,300 --> 00:28:33,650 but on your personal profile, 813 00:28:33,650 --> 00:28:35,600 there's something called the summary section. 814 00:28:35,630 --> 00:28:37,460 That's 2000 characters, 815 00:28:37,460 --> 00:28:38,240 not words, 816 00:28:38,480 --> 00:28:42,560 but 2000 characters where you really can dive into who you 817 00:28:42,560 --> 00:28:44,120 are, which you do and who you serve. 818 00:28:44,150 --> 00:28:47,120 Now, the last is also extremely important. 819 00:28:47,360 --> 00:28:49,250 You need to know who you serve, 820 00:28:49,490 --> 00:28:52,100 whether it's because you have a storefront and you have a 821 00:28:52,100 --> 00:28:55,430 geolocation and you only serve people in that geolocation, 822 00:28:55,760 --> 00:28:57,290 or you only serve. 823 00:28:57,290 --> 00:28:58,230 It's like our friend, 824 00:28:58,250 --> 00:28:58,730 Jeff Shay, 825 00:28:58,730 --> 00:28:59,060 you know, 826 00:28:59,060 --> 00:29:00,110 manly, Pinterest. 827 00:29:00,350 --> 00:29:01,430 He does Pinterest, 828 00:29:01,670 --> 00:29:03,620 but his audience is younger. 829 00:29:03,770 --> 00:29:05,330 Well, younger to me, 830 00:29:06,710 --> 00:29:09,860 men in their twenties and thirties and some forties. 831 00:29:10,070 --> 00:29:11,900 But it's a very distinct audience. 832 00:29:12,140 --> 00:29:14,750 Know who your audience is because you want to speak to 833 00:29:14,750 --> 00:29:16,880 them in their language, 834 00:29:17,150 --> 00:29:17,990 which by the way, 835 00:29:17,990 --> 00:29:19,250 if you happen to work in Spain, 836 00:29:19,280 --> 00:29:20,180 do it in Spanish, 837 00:29:20,180 --> 00:29:22,100 right. You need to know who your audience is. 838 00:29:22,100 --> 00:29:22,790 So, first of all, 839 00:29:22,790 --> 00:29:23,180 who are you? 840 00:29:23,180 --> 00:29:23,600 What do you, 841 00:29:23,660 --> 00:29:24,170 what do you do? 842 00:29:24,170 --> 00:29:24,680 Who in, 843 00:29:24,680 --> 00:29:25,460 what do you do? 844 00:29:25,490 --> 00:29:26,120 Like really, 845 00:29:26,120 --> 00:29:28,070 really clear on your gift and your, 846 00:29:28,280 --> 00:29:28,640 you know, 847 00:29:28,640 --> 00:29:30,020 your offer to the world. 848 00:29:30,230 --> 00:29:31,430 And then who do you serve? 849 00:29:31,430 --> 00:29:32,840 Be very clear on your audience. 850 00:29:32,840 --> 00:29:37,580 And then you've got 2000 characters to really explain why you 851 00:29:37,580 --> 00:29:38,600 do what you do, 852 00:29:39,020 --> 00:29:40,610 how you do it even, 853 00:29:40,820 --> 00:29:42,190 but importantly, 854 00:29:42,220 --> 00:29:43,570 what's in it for them. 855 00:29:43,720 --> 00:29:45,160 So if they're buying jewelry, 856 00:29:45,160 --> 00:29:45,760 if they're buying, 857 00:29:45,760 --> 00:29:47,020 crafting supplies, 858 00:29:47,350 --> 00:29:48,040 whether your, 859 00:29:48,040 --> 00:29:52,120 the most accessible you have the best customer service have the 860 00:29:52,120 --> 00:29:53,560 highest quality product, 861 00:29:53,890 --> 00:29:54,280 you know, 862 00:29:54,280 --> 00:29:55,690 I guess you can talk about price. 863 00:29:55,690 --> 00:29:58,180 That's not anything we ever really want to talk about, 864 00:29:58,480 --> 00:30:02,770 but you can certainly talk about the benefits of people working 865 00:30:02,770 --> 00:30:04,840 with you or buying your product or service. 866 00:30:05,050 --> 00:30:07,360 And then underneath that even more. 867 00:30:07,360 --> 00:30:11,230 So there's the experience section and that's where you would essentially 868 00:30:11,500 --> 00:30:13,000 at least to start copy. 869 00:30:13,000 --> 00:30:13,930 If you've got a website, 870 00:30:14,110 --> 00:30:16,960 the about us portion of your website and just copy and 871 00:30:16,960 --> 00:30:18,130 paste it right in there. 872 00:30:18,400 --> 00:30:19,900 And then there's a lot of other features. 873 00:30:19,900 --> 00:30:22,300 You can talk about organizations that you're a member of. 874 00:30:22,300 --> 00:30:24,340 So if you're a member of the, 875 00:30:24,340 --> 00:30:24,580 you know, 876 00:30:24,580 --> 00:30:26,140 national crafters association, 877 00:30:26,140 --> 00:30:26,860 by all means, 878 00:30:26,860 --> 00:30:28,600 you can add that organization. 879 00:30:28,780 --> 00:30:30,640 If you're working on projects right now, 880 00:30:30,640 --> 00:30:32,740 maybe you're a geographic expert in your way, 881 00:30:32,770 --> 00:30:37,330 you're working on this great project or you create great murals 882 00:30:37,330 --> 00:30:39,070 and you're working on city project. 883 00:30:39,070 --> 00:30:41,020 You can add projects to your profile. 884 00:30:41,290 --> 00:30:45,220 And then I think one of the most important thing for 885 00:30:45,220 --> 00:30:46,060 this audience, 886 00:30:46,060 --> 00:30:48,700 because you are artistic and at heart, 887 00:30:49,030 --> 00:30:52,510 or at least crafty at heart is you can add media. 888 00:30:52,690 --> 00:30:56,650 So if you can absolutely upload photos of your jewelry, 889 00:30:56,920 --> 00:30:59,680 upload photos of your sculpture, 890 00:30:59,860 --> 00:31:03,100 upload photos of your knitting or, 891 00:31:04,600 --> 00:31:06,070 yeah, exactly. 892 00:31:06,520 --> 00:31:08,950 What About the endorsement section? 893 00:31:09,400 --> 00:31:09,850 The love, 894 00:31:09,850 --> 00:31:11,950 hate relationship with that in Norseman section. 895 00:31:11,960 --> 00:31:15,340 So you have to add endorsements and the reason, 896 00:31:15,340 --> 00:31:18,730 or you have to add skills to your profile for two 897 00:31:18,730 --> 00:31:19,570 reasons. Number one, 898 00:31:19,570 --> 00:31:22,720 if you don't LinkedIn will and they'll have skills or they'll 899 00:31:22,720 --> 00:31:26,680 suggest skills to your network that maybe have nothing to do 900 00:31:26,680 --> 00:31:27,250 with you. 901 00:31:27,400 --> 00:31:27,670 I mean, 902 00:31:27,670 --> 00:31:31,120 LinkedIn makes like no lie link makes an S an assumption 903 00:31:31,240 --> 00:31:35,080 because you're an artist that you paint and it might suggest 904 00:31:35,080 --> 00:31:38,410 to people that they endorse you for your painting skills. 905 00:31:38,410 --> 00:31:39,790 And you've never touched a brush. 906 00:31:39,910 --> 00:31:40,630 You're polite. 907 00:31:41,400 --> 00:31:42,300 Oh, interesting. 908 00:31:42,330 --> 00:31:43,260 So you're saying, 909 00:31:43,470 --> 00:31:46,560 make sure that you put in the skills that you have 910 00:31:46,800 --> 00:31:49,410 so that then you'll get people who will reinforce that. 911 00:31:49,410 --> 00:31:51,120 That's the fact through those pictures, 912 00:31:51,210 --> 00:31:52,350 if you don't understand you guys, 913 00:31:52,350 --> 00:31:53,100 what I'm talking about, 914 00:31:53,100 --> 00:31:53,880 go to LinkedIn, 915 00:31:54,060 --> 00:31:55,110 look at a couple of accounts. 916 00:31:55,110 --> 00:31:57,570 You'll see very quickly what we're talking about, 917 00:31:57,780 --> 00:31:58,680 but that's interesting. 918 00:31:58,680 --> 00:32:00,840 I didn't know that they made that jump and made the 919 00:32:00,840 --> 00:32:02,700 assumptions. If you didn't fill it in yourself. 920 00:32:02,730 --> 00:32:03,840 That's really interesting. 921 00:32:03,870 --> 00:32:07,500 So Getting people asking me to do their YouTube marketing, 922 00:32:07,500 --> 00:32:07,830 and I'm like, 923 00:32:07,830 --> 00:32:09,150 what's like, 924 00:32:09,150 --> 00:32:10,770 if you look at my YouTube channel, 925 00:32:10,770 --> 00:32:11,850 it's pretty much sucks. 926 00:32:12,060 --> 00:32:14,340 So honestly, 927 00:32:14,340 --> 00:32:19,020 folks, and it was because LinkedIn suggested because I'm in social 928 00:32:19,020 --> 00:32:21,840 media. So I must be a YouTube expert too. 929 00:32:22,140 --> 00:32:25,350 LinkedIn was suggesting to people that I did YouTube marketing. 930 00:32:25,620 --> 00:32:28,050 And so people were adding that to my profile. 931 00:32:28,110 --> 00:32:29,580 They were endorsing me for it. 932 00:32:29,580 --> 00:32:32,640 And so here's the point is the more endorsements you have, 933 00:32:32,640 --> 00:32:35,670 the more find-able you are under that particular skill, 934 00:32:35,670 --> 00:32:37,020 which call keywords, 935 00:32:37,320 --> 00:32:40,370 your search terms can perfectly with your skillset. 936 00:32:40,520 --> 00:32:42,020 You want to get those endorsements. 937 00:32:42,020 --> 00:32:44,690 So you're more likely to show up than say your competitor 938 00:32:44,690 --> 00:32:45,590 down the street. 939 00:32:45,890 --> 00:32:46,580 And by the way, 940 00:32:46,580 --> 00:32:50,180 search terms are not only your skills, 941 00:32:50,510 --> 00:32:52,100 but they're also your name. 942 00:32:52,130 --> 00:32:53,930 They're also your location. 943 00:32:53,930 --> 00:32:55,160 If you're a storefront, 944 00:32:55,400 --> 00:32:56,480 they're your industry. 945 00:32:56,480 --> 00:32:59,120 So you want to think a little bit outside the box 946 00:32:59,120 --> 00:33:00,020 when you're creating. 947 00:33:00,020 --> 00:33:01,580 And so one of the things you want to do when 948 00:33:01,580 --> 00:33:03,830 you create your profile for the first time, 949 00:33:03,830 --> 00:33:05,840 or go back and fix it up a little bit, 950 00:33:06,020 --> 00:33:08,900 you want to create a keyword list, 951 00:33:08,900 --> 00:33:13,340 a search term list that you can start to pepper in 952 00:33:13,520 --> 00:33:15,620 or bake in those keywords, 953 00:33:15,650 --> 00:33:19,190 into the logical places within your link profile. 954 00:33:19,190 --> 00:33:20,540 Like the summary section, 955 00:33:20,540 --> 00:33:22,970 like experience like that professional headline, 956 00:33:22,970 --> 00:33:25,550 that description underneath your name of who you are, 957 00:33:25,550 --> 00:33:28,670 what you do and who you serve 20 characters. 958 00:33:28,670 --> 00:33:29,690 So that's important. 959 00:33:29,930 --> 00:33:32,180 And here's the thing we talk about in business. 960 00:33:32,180 --> 00:33:33,770 Especially we talk about ROI. 961 00:33:33,770 --> 00:33:36,560 What's the return on my financial and time investment. 962 00:33:36,830 --> 00:33:38,840 We never talk about COI. 963 00:33:39,110 --> 00:33:41,510 And what I'm talking about is cost of inaction, 964 00:33:41,750 --> 00:33:46,640 bad. LinkedIn profile can actually cost you business because people are 965 00:33:46,820 --> 00:33:50,420 absolutely using LinkedIn to research you certainly, 966 00:33:50,420 --> 00:33:51,440 if you're looking for a job, 967 00:33:51,680 --> 00:33:53,480 but even partnerships, 968 00:33:53,480 --> 00:33:56,360 if you've reached out to someone outside of LinkedIn, 969 00:33:56,570 --> 00:33:56,840 you know, 970 00:33:56,840 --> 00:33:59,030 like maybe you want to create an event together. 971 00:33:59,210 --> 00:34:00,980 Maybe you want to go in partnership, 972 00:34:00,980 --> 00:34:01,700 you sell this, 973 00:34:01,700 --> 00:34:02,480 they sell that. 974 00:34:02,600 --> 00:34:04,430 Maybe you're looking for someone to help, 975 00:34:04,460 --> 00:34:04,670 you know, 976 00:34:04,670 --> 00:34:05,780 to open a store with. 977 00:34:05,780 --> 00:34:09,530 Maybe you're wanting to create a networking club with someone they're 978 00:34:09,530 --> 00:34:10,790 going to research you on LinkedIn. 979 00:34:10,790 --> 00:34:12,530 And if your LinkedIn profile is sucky, 980 00:34:12,740 --> 00:34:14,720 that might be why you've been getting nos. 981 00:34:15,020 --> 00:34:15,920 And same thing, 982 00:34:15,920 --> 00:34:16,310 by the way, 983 00:34:16,310 --> 00:34:17,060 for investors, 984 00:34:17,060 --> 00:34:18,650 if you've been looking for investments, 985 00:34:18,860 --> 00:34:23,030 banks, investors are actually looking at your LinkedIn profile. 986 00:34:23,030 --> 00:34:24,950 So you want to make sure it looks as good as 987 00:34:24,950 --> 00:34:28,400 possible, and it really only takes an hour or so to 988 00:34:28,400 --> 00:34:30,290 get the key elements in place. 989 00:34:30,940 --> 00:34:33,640 There's a whole nother section of LinkedIn that I don't see 990 00:34:33,640 --> 00:34:35,020 us getting to right now. 991 00:34:35,230 --> 00:34:38,980 And that is the connections and how to link with connections 992 00:34:38,980 --> 00:34:40,000 and all of that. 993 00:34:40,060 --> 00:34:44,230 Is there a place we can direct our listeners to, 994 00:34:44,250 --> 00:34:45,460 to learn more about that? 995 00:34:45,880 --> 00:34:47,650 Absolutely. There's a couple places. 996 00:34:47,830 --> 00:34:51,850 So my main website has all the free stuff is linked 997 00:34:52,060 --> 00:34:55,060 into L I N K E D I N T O 998 00:34:55,060 --> 00:34:57,310 into business BI I'm sorry. 999 00:34:57,310 --> 00:34:59,350 P U S I N ess.com. 1000 00:34:59,500 --> 00:35:01,300 LinkedIn to business.com. 1001 00:35:01,450 --> 00:35:02,650 I'm sure there'll be in the show notes. 1002 00:35:02,920 --> 00:35:05,350 I've got a couple pages you might want to look at. 1003 00:35:05,350 --> 00:35:06,520 Obviously just the blog. 1004 00:35:06,850 --> 00:35:09,190 I've got a ton of LinkedIn information. 1005 00:35:09,190 --> 00:35:11,290 Just use the search to find what you're looking for. 1006 00:35:11,530 --> 00:35:15,910 You want to search on the word advanced search because that's 1007 00:35:15,910 --> 00:35:18,040 really, what's key to success on LinkedIn. 1008 00:35:18,220 --> 00:35:21,010 I've also got a little header there that says tips. 1009 00:35:21,250 --> 00:35:26,290 There's 18 tips there that can really help you with the 1010 00:35:26,290 --> 00:35:28,030 design of your LinkedIn profile, 1011 00:35:28,030 --> 00:35:31,360 with engaging with people with Beth best practices. 1012 00:35:31,540 --> 00:35:35,980 There's also a free downloadable ebook called eight deadly mistakes that 1013 00:35:35,980 --> 00:35:37,590 are costing you success on LinkedIn. 1014 00:35:37,590 --> 00:35:41,340 I would highly recommend downloading that it's not just the mistakes, 1015 00:35:41,340 --> 00:35:42,450 but the fixes. 1016 00:35:42,690 --> 00:35:43,950 So that's all free. 1017 00:35:43,950 --> 00:35:45,180 That's on my website. 1018 00:35:45,420 --> 00:35:49,560 If you happen to be a LinkedIn user and you have 1019 00:35:49,560 --> 00:35:50,640 the premium account, 1020 00:35:50,880 --> 00:35:53,280 or even if you don't lynda.com, 1021 00:35:53,550 --> 00:35:56,040 which LinkedIn bought it's their training platform, 1022 00:35:56,040 --> 00:35:58,050 L Y N D a.com. 1023 00:35:58,290 --> 00:35:59,640 I've got a couple courses on there. 1024 00:35:59,640 --> 00:36:02,640 The one you want is also called linked into business, 1025 00:36:02,640 --> 00:36:04,020 and that's on lynda.com 1026 00:36:04,290 --> 00:36:07,440 and it is all about actually creating a company page, 1027 00:36:07,680 --> 00:36:09,960 how to search for people and how to engage. 1028 00:36:10,230 --> 00:36:11,370 And then finally, 1029 00:36:11,370 --> 00:36:14,160 if you want to deep dive into like, 1030 00:36:14,190 --> 00:36:17,970 how do I really use LinkedIn to find high quality leads? 1031 00:36:18,240 --> 00:36:22,920 I've got a course online called high quality LinkedIn leads.com. 1032 00:36:22,920 --> 00:36:24,630 And of course you have to pay for that one, 1033 00:36:24,810 --> 00:36:28,920 but it is everything you will ever need to know about 1034 00:36:28,920 --> 00:36:32,160 LinkedIn. It is how to create the right profile. 1035 00:36:32,160 --> 00:36:35,910 It is how to build credibility on your profile, 1036 00:36:36,180 --> 00:36:37,650 how to use LinkedIn search, 1037 00:36:37,680 --> 00:36:39,660 how to find exactly the right person, 1038 00:36:39,660 --> 00:36:41,490 how to create a buyer persona, 1039 00:36:41,790 --> 00:36:45,240 and then how to reach out to those individuals so that 1040 00:36:45,240 --> 00:36:50,190 you can begin to truly build your business and create these 1041 00:36:50,190 --> 00:36:51,900 new relationships with these prospects, 1042 00:36:51,930 --> 00:36:54,660 but also convert them into new customers for you, 1043 00:36:54,810 --> 00:36:57,000 which you still can do as a B to C on 1044 00:36:57,000 --> 00:37:01,200 LinkedIn. It's just that Facebook offers you some tools as far 1045 00:37:01,200 --> 00:37:04,140 as actually selling that LinkedIn doesn't have, 1046 00:37:04,140 --> 00:37:07,500 but that's not to say that LinkedIn can't be an incredibly 1047 00:37:07,500 --> 00:37:09,060 powerful source for you. 1048 00:37:09,410 --> 00:37:13,910 Perfect. That's awesome because we understand where Facebook can fall within 1049 00:37:13,910 --> 00:37:16,490 our business and then also where LinkedIn can fall. 1050 00:37:16,490 --> 00:37:17,990 So listeners, 1051 00:37:18,050 --> 00:37:21,230 I connected you up with Vivica and Vivica has linked you 1052 00:37:21,230 --> 00:37:23,120 up with LinkedIn knowledge. 1053 00:37:23,330 --> 00:37:24,350 So Vivica, 1054 00:37:24,380 --> 00:37:26,990 I want to swing now into our reflection section. 1055 00:37:27,020 --> 00:37:28,760 This is a look at some of the things that you 1056 00:37:28,760 --> 00:37:31,400 do throughout your day that make you successful. 1057 00:37:31,400 --> 00:37:33,770 That could be keys and things that our listeners can think 1058 00:37:33,770 --> 00:37:34,910 about for themselves. 1059 00:37:35,270 --> 00:37:38,000 What natural trait do you have that you think has helped 1060 00:37:38,000 --> 00:37:38,600 you to succeed? 1061 00:37:39,020 --> 00:37:39,790 Well, and this is what I, 1062 00:37:39,860 --> 00:37:40,340 I'm just, 1063 00:37:40,340 --> 00:37:41,360 I'm good on stage. 1064 00:37:42,350 --> 00:37:43,730 We can't tell Vivica. 1065 00:37:44,100 --> 00:37:45,170 I'm just FYI. 1066 00:37:47,200 --> 00:37:47,840 And that is, 1067 00:37:47,840 --> 00:37:50,180 that is a key part of my business. 1068 00:37:50,180 --> 00:37:52,070 But the other thing is, 1069 00:37:52,310 --> 00:37:53,240 it sounds so corny, 1070 00:37:53,240 --> 00:37:55,160 but I truly am a lifelong learner. 1071 00:37:55,400 --> 00:38:00,170 So I don't get satisfied with a course that I created 1072 00:38:00,170 --> 00:38:02,780 last year or a book that I wrote four years ago 1073 00:38:02,960 --> 00:38:04,700 or the way I've always been doing things. 1074 00:38:04,700 --> 00:38:08,660 I am always exploring certainly on LinkedIn, 1075 00:38:08,660 --> 00:38:10,010 what's new and how can I use it? 1076 00:38:10,010 --> 00:38:11,930 And how can I use that to help build my client's 1077 00:38:11,930 --> 00:38:13,430 businesses as well as my own, 1078 00:38:13,700 --> 00:38:15,890 but also just what's new in the world. 1079 00:38:16,340 --> 00:38:17,720 I've always been an entrepreneur, 1080 00:38:17,720 --> 00:38:18,800 which is another quality, 1081 00:38:18,800 --> 00:38:19,430 I suppose, 1082 00:38:19,610 --> 00:38:22,910 but I've always been fascinated with new technologies. 1083 00:38:23,120 --> 00:38:25,000 It took reflection on this Sue it's, 1084 00:38:25,000 --> 00:38:26,870 it's funny because one day I'm like going, 1085 00:38:26,900 --> 00:38:27,560 Oh yeah, 1086 00:38:27,590 --> 00:38:30,950 like the whole virtual office in concept was a new idea. 1087 00:38:31,250 --> 00:38:35,740 I ran a experiential education marketing and actually do some, 1088 00:38:35,800 --> 00:38:39,040 doing some facilitated for an experiential education company. 1089 00:38:39,040 --> 00:38:39,970 That was kind of a, 1090 00:38:40,270 --> 00:38:42,190 a new concept and a new idea, 1091 00:38:42,640 --> 00:38:46,360 obviously LinkedIn and social media 10, 1092 00:38:46,360 --> 00:38:49,090 12 years ago was a new concept and a new idea. 1093 00:38:49,090 --> 00:38:54,160 So I've always been fascinated by new technology, 1094 00:38:54,340 --> 00:38:58,480 whether it's a thing or a process or an industry. 1095 00:38:58,480 --> 00:39:01,000 And so I think that helps me as well, 1096 00:39:01,000 --> 00:39:04,990 because it allows me to be cutting edge and then empathy 1097 00:39:05,080 --> 00:39:06,670 is always good to be empathetic. 1098 00:39:06,880 --> 00:39:08,490 So even though I'm not a, 1099 00:39:08,500 --> 00:39:08,800 you know, 1100 00:39:08,800 --> 00:39:13,210 40 to 50 year old professional male in the corporate setting, 1101 00:39:13,210 --> 00:39:13,870 that's, by the way, 1102 00:39:13,870 --> 00:39:15,160 my purchaser persona that's, 1103 00:39:15,160 --> 00:39:17,470 those are the people who buy my products or buy my 1104 00:39:17,470 --> 00:39:19,810 services. Actually I can empathize with them. 1105 00:39:19,810 --> 00:39:21,970 I can know what's keeping them up at night, 1106 00:39:22,270 --> 00:39:23,200 meeting quota, 1107 00:39:23,200 --> 00:39:24,550 taking care of their family. 1108 00:39:24,550 --> 00:39:25,960 Like I can empathize with that. 1109 00:39:25,960 --> 00:39:26,260 And so, 1110 00:39:26,470 --> 00:39:30,220 even though I am not that I can create courses and 1111 00:39:30,220 --> 00:39:32,680 products and trainings that serve that. 1112 00:39:32,680 --> 00:39:34,330 And so same thing with you folks, 1113 00:39:34,510 --> 00:39:37,060 you may not be your ideal client, 1114 00:39:37,090 --> 00:39:40,870 but you can emphasize if you're empathetic with what their needs 1115 00:39:40,870 --> 00:39:42,130 are and how you can serve them. 1116 00:39:42,660 --> 00:39:44,400 That goes back to what you were talking about when you're 1117 00:39:44,400 --> 00:39:45,690 filling out your bio too, 1118 00:39:45,690 --> 00:39:47,400 or the intro who is the avatar, 1119 00:39:47,400 --> 00:39:50,820 who is your ideal customer and speaking to them in terms 1120 00:39:50,820 --> 00:39:52,410 of your point about lifelong learner, 1121 00:39:52,410 --> 00:39:53,430 Vivica is, 1122 00:39:53,640 --> 00:39:53,850 you know, 1123 00:39:53,850 --> 00:39:55,710 the world is changing so fast. 1124 00:39:56,010 --> 00:39:58,440 You have to keep learning in this day and age. 1125 00:39:58,560 --> 00:40:02,160 It's not 30 or 40 years ago where things went slower, 1126 00:40:02,160 --> 00:40:03,600 everything stayed the same. 1127 00:40:03,810 --> 00:40:05,370 You're going to get lost in the dust. 1128 00:40:05,370 --> 00:40:08,940 If you're not continually updating yourself on what's new and going 1129 00:40:08,940 --> 00:40:11,820 on. And it seems to be in some cases by week, 1130 00:40:11,850 --> 00:40:12,720 things are changing. 1131 00:40:12,720 --> 00:40:13,770 You just don't know. 1132 00:40:15,330 --> 00:40:18,540 Is there a tool that you use regularly during your business 1133 00:40:18,540 --> 00:40:21,090 day? Or is there something else that you call upon to 1134 00:40:21,090 --> 00:40:24,840 create some type of balance or any tips for our listeners 1135 00:40:24,840 --> 00:40:25,530 in that vein? 1136 00:40:25,800 --> 00:40:28,380 Yeah. So as we mentioned earlier, 1137 00:40:28,380 --> 00:40:32,070 I have an assistant and she's just priceless to me. 1138 00:40:32,520 --> 00:40:34,830 She's absolutely keeps me sane. 1139 00:40:34,980 --> 00:40:38,430 The having that support is crucial as far as software. 1140 00:40:38,430 --> 00:40:38,700 I mean, 1141 00:40:38,700 --> 00:40:39,750 above and beyond LinkedIn, 1142 00:40:39,780 --> 00:40:42,720 obviously there's a couple tools that I use. 1143 00:40:42,720 --> 00:40:45,840 Like I use a Gora pulse to schedule my updates. 1144 00:40:46,170 --> 00:40:47,100 And when I say I, 1145 00:40:47,340 --> 00:40:51,300 Nicole uses a core pulse to schedule my social updates on 1146 00:40:51,300 --> 00:40:51,930 LinkedIn, Twitter, 1147 00:40:51,930 --> 00:40:53,370 Facebook, and Instagram, 1148 00:40:53,640 --> 00:40:54,930 otherwise I would drop the ball. 1149 00:40:55,140 --> 00:40:56,550 I would completely dropped the ball. 1150 00:40:56,760 --> 00:40:58,230 Obviously I use Gmail, 1151 00:40:58,230 --> 00:40:59,340 I use my calendar, 1152 00:40:59,550 --> 00:41:01,830 Oh, I use a tool called Calendly. 1153 00:41:02,160 --> 00:41:04,920 And this might not necessarily be important for most of you, 1154 00:41:04,920 --> 00:41:09,480 but I book a lot of meetings with vendors, 1155 00:41:09,480 --> 00:41:10,650 with prospects, 1156 00:41:10,650 --> 00:41:11,430 with clients. 1157 00:41:11,670 --> 00:41:14,640 And so this keeps me from having to do the, 1158 00:41:14,850 --> 00:41:15,090 you know, 1159 00:41:15,090 --> 00:41:15,870 are you free Monday, 1160 00:41:15,870 --> 00:41:17,700 Friday, or Wednesday from two to five Nixon, 1161 00:41:17,700 --> 00:41:18,660 six to nine or eight to, 1162 00:41:18,680 --> 00:41:18,960 you know, 1163 00:41:19,200 --> 00:41:20,880 it saves me hours a year. 1164 00:41:20,880 --> 00:41:21,570 For sure. 1165 00:41:21,750 --> 00:41:22,410 So Callan, 1166 00:41:22,410 --> 00:41:24,060 the Lea is the calendar tool. 1167 00:41:24,060 --> 00:41:26,760 I use CA L E N D L Y, 1168 00:41:27,000 --> 00:41:27,390 by the way, 1169 00:41:27,390 --> 00:41:28,380 first one's free. 1170 00:41:28,380 --> 00:41:29,880 So if you ever want to play around with it, 1171 00:41:29,880 --> 00:41:31,110 your first calendar's free. 1172 00:41:31,560 --> 00:41:32,910 I use a Mac. 1173 00:41:32,910 --> 00:41:34,700 I Apple everything. 1174 00:41:35,180 --> 00:41:36,380 I'm an Apple girl too. 1175 00:41:36,620 --> 00:41:37,850 I've got my Mac mini, 1176 00:41:37,850 --> 00:41:39,740 I've got my Mac book pro I've got my Mac book, 1177 00:41:39,770 --> 00:41:40,550 air upstairs. 1178 00:41:40,550 --> 00:41:42,200 I've got my new iPhone in front of me. 1179 00:41:42,200 --> 00:41:44,990 I've got two iPads and my Apple watch is charging right 1180 00:41:44,990 --> 00:41:46,070 now. Okay. 1181 00:41:46,070 --> 00:41:47,770 So Totally you and me and like, 1182 00:41:47,770 --> 00:41:50,230 do you bring almost everything when you travel too? 1183 00:41:50,540 --> 00:41:51,850 I know me too. 1184 00:41:51,850 --> 00:41:53,080 I, you can't leave anything at home. 1185 00:41:53,590 --> 00:41:54,100 It's crazy. 1186 00:41:55,620 --> 00:41:56,470 You might need it. 1187 00:41:57,070 --> 00:41:58,510 So About a book. 1188 00:41:58,540 --> 00:42:01,510 Is there any book that you're currently reading or has really 1189 00:42:01,510 --> 00:42:05,200 impacted you that you'd like to share Reading like 18 books 1190 00:42:05,200 --> 00:42:06,310 at any given time? 1191 00:42:06,340 --> 00:42:09,250 Because I'm a lifelong learner also because all my friends are 1192 00:42:09,250 --> 00:42:11,770 authors and so I'm always reading their books, 1193 00:42:12,010 --> 00:42:15,100 but I think the book that made the biggest difference for 1194 00:42:15,100 --> 00:42:16,660 me going back to the Bob Burg, 1195 00:42:16,930 --> 00:42:18,820 quote, all things being equal. 1196 00:42:18,820 --> 00:42:20,410 People do business with people they know like, 1197 00:42:20,410 --> 00:42:22,600 and trust his book go giver, 1198 00:42:22,690 --> 00:42:24,400 which is just a little analogy. 1199 00:42:24,400 --> 00:42:26,110 It's like 62 pages. 1200 00:42:26,320 --> 00:42:28,420 It's a super duper easy read, 1201 00:42:28,720 --> 00:42:30,040 but it really, 1202 00:42:30,040 --> 00:42:31,420 and it was pre social media, 1203 00:42:31,420 --> 00:42:33,760 but it was the social media culture that I was at 1204 00:42:33,760 --> 00:42:34,690 least trying to create. 1205 00:42:34,690 --> 00:42:36,130 Now we are all trying to create, 1206 00:42:36,280 --> 00:42:37,660 which is that Go-Giver as, 1207 00:42:37,870 --> 00:42:40,390 as opposed to go get her attitude. 1208 00:42:40,630 --> 00:42:41,050 So yeah, 1209 00:42:41,080 --> 00:42:44,740 Bob, Burg's the go giver and then there's the go giver 1210 00:42:44,740 --> 00:42:45,520 sell more, 1211 00:42:45,520 --> 00:42:46,720 which is also a good book. 1212 00:42:46,750 --> 00:42:47,200 But yeah, 1213 00:42:47,200 --> 00:42:49,720 I would say just the Go-Giver it's like an odd man 1214 00:42:49,720 --> 00:42:51,010 Dino type book. 1215 00:42:51,010 --> 00:42:51,430 It's just, 1216 00:42:51,430 --> 00:42:52,660 it's an easy read. 1217 00:42:52,660 --> 00:42:53,830 It's an allegory, 1218 00:42:54,040 --> 00:42:55,870 but the lessons in it are deep. 1219 00:42:56,140 --> 00:42:57,820 I can remember the day I was, 1220 00:42:57,850 --> 00:43:00,850 I was sitting at a networking event at Starbucks and I 1221 00:43:00,850 --> 00:43:05,020 remember someone talking about it and I bought it and that's 1222 00:43:05,020 --> 00:43:09,040 truly one of the things also that transformed my business and 1223 00:43:09,040 --> 00:43:11,830 my life Sparked curiosity. 1224 00:43:11,830 --> 00:43:12,760 I am sure. 1225 00:43:12,760 --> 00:43:15,790 And give biz listeners just as you're listening to the podcast 1226 00:43:15,790 --> 00:43:19,360 today, you can also listen to audio books really easily. 1227 00:43:19,570 --> 00:43:22,450 I've teamed up with audible and if you haven't already, 1228 00:43:22,450 --> 00:43:26,380 you can go get a book for free on me. 1229 00:43:26,590 --> 00:43:28,780 All you need to do is go to gift biz, 1230 00:43:28,780 --> 00:43:31,300 book.com and make your selection. 1231 00:43:31,660 --> 00:43:31,960 All right, 1232 00:43:31,960 --> 00:43:35,650 Vivica. It is now time for you to dare to dream. 1233 00:43:35,890 --> 00:43:36,610 All right? 1234 00:43:37,120 --> 00:43:39,730 I would Like to present you with a virtual gift. 1235 00:43:39,790 --> 00:43:45,010 Ooh, it's a magical box containing unlimited possibilities for your future. 1236 00:43:45,220 --> 00:43:48,850 So this is your dream or your goal of almost unreachable 1237 00:43:48,850 --> 00:43:50,650 Heights that you would wish to obtain. 1238 00:43:50,920 --> 00:43:54,040 Please accept this gift and open it in our presence. 1239 00:43:54,190 --> 00:43:55,810 What is inside your box? 1240 00:43:55,990 --> 00:43:56,350 It is, 1241 00:43:56,420 --> 00:44:00,010 Is the next thing I wish what was in my box 1242 00:44:00,010 --> 00:44:00,970 was a little clearer. 1243 00:44:01,210 --> 00:44:01,750 It's funny. 1244 00:44:01,750 --> 00:44:04,480 You should mention this and it's very timely. 1245 00:44:04,480 --> 00:44:07,990 I'm actually heading over to our friend Sue as Zimmerman. 1246 00:44:07,990 --> 00:44:09,460 I'm sure you've already had her on the show. 1247 00:44:09,910 --> 00:44:10,600 Yeah. Yeah. 1248 00:44:10,810 --> 00:44:12,250 We're going to do some brainstorming. 1249 00:44:12,640 --> 00:44:13,660 I love LinkedIn. 1250 00:44:13,660 --> 00:44:14,320 It's a great tool. 1251 00:44:14,320 --> 00:44:15,160 I'll always use it. 1252 00:44:15,280 --> 00:44:16,600 There's something next for me. 1253 00:44:16,780 --> 00:44:18,460 So whatever is next for me, 1254 00:44:18,460 --> 00:44:21,610 that takes me even beyond where the success that I've, 1255 00:44:21,610 --> 00:44:23,740 I've managed to achieve so far, 1256 00:44:23,980 --> 00:44:25,210 that's what's in the box. 1257 00:44:25,240 --> 00:44:28,030 And so I bet it becomes a little bit clearer over 1258 00:44:28,030 --> 00:44:29,230 the next week. 1259 00:44:29,800 --> 00:44:32,940 Oh, well I'm sure Sue is an person if Nothing else. 1260 00:44:34,800 --> 00:44:36,870 And she is the Instagram expert. 1261 00:44:36,870 --> 00:44:37,470 All of you guys, 1262 00:44:37,470 --> 00:44:39,000 it's an episode back a little bit. 1263 00:44:39,000 --> 00:44:40,830 So you can go ahead and take a look at that 1264 00:44:40,830 --> 00:44:42,750 if you're looking into Instagram. 1265 00:44:43,020 --> 00:44:45,570 But the thing that I really like about this is you're 1266 00:44:45,570 --> 00:44:47,850 talking about something that's unknown yet. 1267 00:44:47,850 --> 00:44:48,960 It's very exciting. 1268 00:44:49,170 --> 00:44:49,620 Cause you know, 1269 00:44:49,620 --> 00:44:50,760 there's something coming. 1270 00:44:50,880 --> 00:44:51,960 You're not sure what it is yet. 1271 00:44:51,960 --> 00:44:54,600 And a lot of people are very uncomfortable with not knowing, 1272 00:44:54,690 --> 00:44:56,400 right? But you sound, 1273 00:44:56,430 --> 00:44:57,300 you can hear it in your voice. 1274 00:44:57,300 --> 00:45:00,240 You sound excited to look forward to see what that next 1275 00:45:00,240 --> 00:45:01,230 thing is. 1276 00:45:01,410 --> 00:45:03,090 Absolutely spectacular. 1277 00:45:04,770 --> 00:45:05,100 All right. 1278 00:45:05,160 --> 00:45:06,060 Gift biz listeners. 1279 00:45:06,060 --> 00:45:08,790 We already talked a little bit in the middle of this 1280 00:45:08,790 --> 00:45:11,640 interview about how you can get in touch with vivid. 1281 00:45:11,850 --> 00:45:13,500 And most importantly, 1282 00:45:13,590 --> 00:45:17,670 all of those free informational pieces that she has all about. 1283 00:45:17,670 --> 00:45:21,540 LinkedIn. I will have other contact information for her on the 1284 00:45:21,540 --> 00:45:22,320 show notes. 1285 00:45:22,500 --> 00:45:25,080 So you can take a look there for all of that. 1286 00:45:25,410 --> 00:45:27,500 Vivek has such great information. 1287 00:45:27,570 --> 00:45:31,560 I've met you several times now in person I've listened to 1288 00:45:31,560 --> 00:45:32,280 you speak, 1289 00:45:32,460 --> 00:45:34,680 but there are some things I learned today that I didn't 1290 00:45:34,680 --> 00:45:38,850 know. So I appreciate your opening up and sharing with us 1291 00:45:38,850 --> 00:45:43,230 some information that relates specifically to the audience really appreciate that. 1292 00:45:43,440 --> 00:45:45,720 I wish I was coming out with you to see Sue. 1293 00:45:47,010 --> 00:45:47,610 At one point, 1294 00:45:47,610 --> 00:45:49,350 the three of us were trying to connect it up. 1295 00:45:49,350 --> 00:45:49,740 It's just, 1296 00:45:49,740 --> 00:45:52,350 doesn't look like it's going to work out for our schedules, 1297 00:45:52,560 --> 00:45:54,000 but we'll have to do that sometime. 1298 00:45:54,090 --> 00:45:55,530 Exactly we will. 1299 00:45:55,950 --> 00:45:57,240 Yeah, I know we will, 1300 00:45:57,270 --> 00:45:59,490 but continued success. 1301 00:45:59,550 --> 00:46:01,080 Thank you again so much. 1302 00:46:01,140 --> 00:46:09,890 And may your candle always Learn how to work smarter while 1303 00:46:09,890 --> 00:46:11,630 developing and growing your business? 1304 00:46:11,840 --> 00:46:15,380 Download our guide called 25 free tools to enhance your business 1305 00:46:15,380 --> 00:46:15,890 in life. 1306 00:46:16,130 --> 00:46:19,880 It's our gift to you and available@giftbizonrap.com 1307 00:46:19,880 --> 00:46:20,900 slash tools. 1308 00:46:21,050 --> 00:46:23,270 Thanks for listening and be sure to join us for the 1309 00:46:23,270 --> 00:46:24,140 next episode. 1310 00:46:25,610 --> 00:46:28,550 Today's show is sponsored by the ribbon print companies, 1311 00:46:29,270 --> 00:46:31,910 looking for a new income source for your gift business. 1312 00:46:32,120 --> 00:46:36,350 Customization is more popular now than ever grant your products with 1313 00:46:36,350 --> 00:46:38,450 your logo or print a happy birthday, 1314 00:46:38,450 --> 00:46:41,150 Jessica ribbon to add to a gift right at checkout, 1315 00:46:41,720 --> 00:46:44,360 it's all done right in your shop or cross studio in 1316 00:46:44,360 --> 00:46:47,930 seconds. Check out the ribbon print company.com 1317 00:46:47,960 --> 00:46:49,100 for more information. 1318 00:46:51,860 --> 00:46:54,320 Would you like to be on the show or do you 1319 00:46:54,320 --> 00:46:58,400 know someone who can provide valuable insight from their experiences? 1320 00:46:58,880 --> 00:46:59,630 If so, 1321 00:46:59,660 --> 00:47:00,860 we'd love to hear from you. 1322 00:47:01,160 --> 00:47:04,370 All you need to do is submit a form for consideration. 1323 00:47:04,850 --> 00:47:08,450 You can access the form at gift there's unwrapped.com 1324 00:47:08,690 --> 00:47:10,430 forward slash yes. 1325 00:47:10,790 --> 00:47:12,860 That's gift biz on wrap.com 1326 00:47:13,010 --> 00:47:16,190 forward slash G U E S T.