Hello, everyone, everywhere.

Pastor Bob Thibodeau here.

Welcome to the Faith Based Business podcast for today.

We're so blessed that you're joining us.

We've been talking all week about the foundations for success and the kingdompreneurs business blueprint.

Amen.

If you missed any of the preceding trainings, go back and catch up.

Today we're going to be talking about.

Let me go ahead, share the screen here and we'll jump over there.

Today we're going to be talking about three steps to validate your ideas.

Okay, now this is important.

As we've been discussing in the training prior to this, I said if you missed it, go back and review, because I don't have time to do reviews here.

But basically, what we're looking at, as kingdompreneurs, our success is not measured solely by profit, but by the lives we impact.

Okay?

To create meaningful change, we must first understand who we are called to serve.

Knowing your audience is like having a roadmap.

It helps you speak directly to their needs, build trust, deliver value.

And without clarity of who your audience is, even the best ideas can fail to resonate.

Okay, so before investing significant resources into your idea, validation, it's critical, folks.

It is absolutely critical.

Validation is the process of determining whether your concept resonates with your target audience and solves a genuine problem.

It prevents you misstepping and using your resources.

And time is a valuable resource as well.

You don't want to waste and ensures that your efforts are all aligned with the needs of those you want to serve.

So think of validation kind of like planting seeds in the good soil like we read about in Mark chapter four.

You wouldn't want to scatter seeds without first ensuring that the ground is ready and conducive to good growth.

Right?

Well, same thing here.

Validating your idea will ensure you're building on solid ground.

How can validation help ensure your idea is market ready?

Well, basically, validation helps you confirm that your idea addresses a real need, that your idea is one that resonates with your audience, and that your idea has the potential for success for them and for you.

Okay?

It's the difference between launching with confidence and just hoping for the best.

I've done it before.

I've just put this together and get it out there.

Just hope for the best.

And I know other people can raise their hand on that one, too.

I mean, you know the type that I'm talking about, right?

Yes.

Hey, how's it going?

And this personal answer was something like, well, we're just a hoping and a Praying brother, you know, you don't want to run your business that way.

At least I hope not, praise God.

But the first thing you need to do is test your audience's motivation.

Now you can do this in a few ways, such as gauging their interest in your new idea.

I mean, just create a simple survey or a poll and measure your responses.

How your audience interest is showing to your idea, are they excited about it or is it like meh, whatever, right?

You can use social media, you know, you can post teasers or descriptions of the training that you're, you're putting together the concept you have and see the level of engagement, these posts, you know, the likes, the comments, the shares and all that, see how that generates.

And then you can watch for those, what I call early indicators.

Watch for enthusiastic response.

Man, this is going to be great.

I can't hardly wait to see this.

Right?

As they'll often indicate alignment with your major audience's needs.

Amen.

And you know you have to.

If you can share a prototype, you're putting together an app.

If you're putting together a training program on a website, you know, share your prototypes, provide it to them for free in exchange for giving you feedback, right?

That even if it's a training program, share the prototype or at least a rough draft with trusted individuals and ask them for your for their honest feedback about what you're trying to do.

You can ask open ended questions.

That's an important thing you don't want.

Did you like it?

That's a yes or no response.

What did you like about it?

What did you not like about it?

Right?

That's where you get the feedback.

Encourage feedback that will reveal potential flaws for in different areas, maybe point out areas for improvement.

Like I said, do not ask questions like please tell me if you like this training or not.

That tells you absolutely nothing except this person didn't like it.

Okay, but questions as I said, like what did you find most helpful from the training we did today?

One answer, just one response from that question can provide you with more information than 25 people who liked your social media post about it.

Okay.

Did you like this training?

Yes.

Yes.

Yes.

No.

Yes.

Yes.

No.

No.

Yes.

But what's that tell you?

But if one person responds to that question, what did you find most helpful from the training today that can guide you in the next training?

Amen.

And be sure that you learn how to leverage past successes.

What do I mean by that?

Well, if you have related testimonials or case studies, use them to reinforce credibility and then refine your idea even further.

Let's move on now to my next point because this is important.

That's what I want to try and build, to test with visuals and imagery.

Visuals and image, Brother Bob, what are you talking about?

Well, I'm so glad you asked.

Praise God.

Let's take a look at it.

If possible, create some mockups to represent your concept or idea.

Things such as logos, social media posts, even different website designs can give potential clients some idea of what you can do.

You know, if you're creating a new website, that's for your training program, put some things on there and again, ask for feedback on it.

You know, ask them, would you purchase this?

If so, why?

Why would you purchase this?

Or give me some ideas on how you would like this page to look different, things like that.

Because folks, this is critical in getting all the foundation out of the way before you go all in on trying to market it.

Okay?

And you know, measure people's reactions when you ask for their feedback.

Tell me what you think about this page type thing.

You need to measure their reactions, tests.

Test these visuals with your audience to see what resonates best.

Did they like the blue background better than the red background?

The green background better than the, the orange background?

Did they like the white lettering or the light blue lettering?

And ask.

They'll tell you.

If you ask, they will tell you about the layout on your new website or not is what they like or, or not.

But here, the opposite of what Jesus taught is, you know, he said, ask and you shall receive.

Well here, if you do not ask, you will not receive.

Amen.

And so ask and receive and then finally reiterate it quickly.

What does that mean?

Use the feedback that you receive to tweak your imagery as soon as possible.

Make changes to the whole thing for every part that you've been asking about and they've given you feedback, make the changes to it where and when possible by making it more appealing, more aligned with your brand based upon the feedback you have received.

This will show your audience what you're listening to them, which makes them feel valuable in the process.

And if they feel valuable and that you're listening to them, they reciprocate by listening to you.

How are they going to listen to you?

Probably by purchasing your training.

Amen.

So when you validate your idea through testing, through feedback, giving visuals, giving out pro copies of the prototypes, asking for their honest opinions and not just yes or no answers, this ensures that you've created something that your audience truly values.

Amen.

By confirming as market readiness, you minimize your risks and you maximize your potential for success.

Amen.

Glory to God.

Now, when we do these things, okay, you need to make sure that you take quick and prompt action.

So right now, what I want you to do, just choose one of the validation methods we discussed today and apply it to your idea, whatever it might be you might be thinking about.

A new email campaign, or a new marketing campaign, or a new website.

Whatever you've been working on, whatever you've been thinking about, new training program, just pick one area and using these things we talked about today, validate it with your audience.

See what your target market thinks.

Amen.

In fact, I'd love to hear from you about this training.

Praise God.

Just drop a comment down below and share how you validated your ideas and learned from others during the process.

Tell me what you liked about this training.

Tell me what you didn't like about it.

Other than Pastor Bob's face, right?

Amen.

Glory to God.

Well, that's all the time we have for today.

We'll talk next time.

Be blessed in all that you do.