Welcome to Close it now, an H Vac sales training podcast with Sam Wakefield.
Speaker AHere we'll build your reputation in residential H Vac sales to be the expert influencer in your market.
Speaker AYou'll get insight into the top minds in the industry as they share their skills and hacks to help you on your journey.
Speaker AThis podcast isn't just about selling more, it's about understanding your customers needs and building efficiencies behind the scenes so you can sell more by but work less while being top of mind when people think H Vac.
Speaker ANow let's get started with your host of the Close it now podcast.
Speaker AThis is Sam Wakefield.
Speaker BWelcome back.
Speaker BThis is the Close it now podcast.
Speaker BSam Wakefield here.
Speaker BI am so excited with this guest today.
Speaker BHe is a freaking rock star.
Speaker BYou will see here in just a minute.
Speaker BWe'll get into the introduction but first of all just want to say so glad you're joining us.
Speaker BWelcome to the new format.
Speaker BI hope you're enjoying two podcasts a week.
Speaker BFor the first two years it was a little bit, a little bit less often but now we're on the roll.
Speaker BWe've got everything going on.
Speaker BWe've got the new, the new company is hosting the podcast.
Speaker BSo that is why we are having such able to produce so many episodes now.
Speaker BAnd thanks to every single one of you who listen all around the world.
Speaker BI think the last numbers that I saw were in 24 countries around the world.
Speaker BBasically if your country gets hot and you have any semblance of speaking English, you somebody in your country has listened to this podcast which is awesome.
Speaker BI love technology and the Internet because of that.
Speaker BSo first of all just want to say hey, if you haven't go join the Facebook group.
Speaker BIt's a cool community with all, you know, for everything for business owners to.
Speaker BAnd not H Vac specific, but not just H Vac.
Speaker BWe have people that all listen to all different trades all over the world that just love to dive into the philosophy.
Speaker BWe talk on a different level on this podcast and you're going to absolutely hear that today with our guest that is joining us.
Speaker BSo I just want to take a quick introduction.
Speaker BThis is a gentleman that I've known for several years now.
Speaker BI've known him in different facets but man, I've just been so impressed with his ability to have a conversation that's different than any that you really have ever had.
Speaker BSo little bit about him.
Speaker BThis is my friend Jimmy Jays.
Speaker BHe is a business coach.
Speaker BHe is also so he has been a business coach for a lot of different people, a lot of successful people.
Speaker BBut the reason he is here today, he is with a company called Apricot Solar.
Speaker BHe, he has been a business coach with the owner and he's also in the field as a solar representative himself.
Speaker BYou know, the thing that's different about this is that he's helped this company from the start go from 00 from the very beginning to $134 million in five years of revenue.
Speaker BAnd no stop in there.
Speaker BThat type of growth is not easily accomplished, but they've done an amazing job of just going out and crushing it.
Speaker BHis goal, his personal goal is to create 12 solar millionaires across the next 12 months.
Speaker BBoom.
Speaker BHow do you like that?
Speaker BThat is pretty awesome.
Speaker BThat is net income into an individual's pocket.
Speaker BSo I am super excited to hear what he has to say.
Speaker BI know that you will be as well.
Speaker BSo welcome my friend Jimmy Jays to the podcast today.
Speaker BJimmy, how are you doing, brother?
Speaker CI'm doing great.
Speaker CHello, Close it now.
Speaker CCommunity.
Speaker CWelcome.
Speaker CSuper glad to be chatting with you guys today and honored to be on the show.
Speaker BAwesome.
Speaker BWell, I love it, man.
Speaker BThank you so much for being here.
Speaker BWe really appreciate your time that you're giving us today.
Speaker BWe know we're going to come across and just every time we talk, there's amazing nuggets that I get from you that can apply immediately.
Speaker BThat's one of the concepts that this podcast is built on, is giving individual nuggets that we can immediately apply to go out and completely change ourselves right away.
Speaker BSee higher close rates, higher average tickets, better bottom line.
Speaker BSo give us a little bit of background on you.
Speaker BHow in the world did you get into the position you're in to one to develop the skills and become the person that it takes to business coach a company from 0 to 134 million in five years?
Speaker BI mean, that's pretty dramatic feat.
Speaker CYeah, I mean, I've been an entrepreneur for my entire adult life and you know, have been somebody who's, who's always had a business coach.
Speaker CMy very first Coach, I was 22 years old and I hired a coach from the Rich dad company for those of you who know rich dad, poor dad, or the cash flow game.
Speaker CAnd yeah, I mean, at 22 years old, I had to tell my mom that I couldn't drive home for Thanksgiving because my car was worth about 1,200 bucks and probably wouldn't make the two hour drive.
Speaker CAnd then I had to explain to her that the reason I didn't have a new car was because I spent all of that money hiring some business coach on the Internet.
Speaker CAnd that was years ago.
Speaker CSo just, I've always been, you know, somebody who's had a coach myself.
Speaker CAlways been, you know, somebody who's, you know, done a lot of reading and has just invested in myself, gone through different programs like one called Board of Advisors that works specifically with Open Book Financials.
Speaker CAnd so I've gone through it myself.
Speaker CI've built businesses myself.
Speaker CAnd so it's just really an honor to be able to coach people.
Speaker CAnd yeah, with Dave specifically, I mean, he's just built a world class company.
Speaker CSo I, I can't take credit for all of it.
Speaker CWent from 0 to 134 million last year alone.
Speaker CSo not 134 total, but 134 last year alone.
Speaker CI think $89 million in 2019.
Speaker CAnd I believe in calendar year 2022, apricot will cross a billion dollars in sales just in that one calendar year.
Speaker CSo I mean, I can't take all the credit.
Speaker CHe's a brilliant entrepreneur and it's been great just working with him to create something special.
Speaker BGeez, I get floored here by these numbers.
Speaker BYou know, coming from so many other trades, coming from a track, coming from all these places.
Speaker BYou know, when you start using the B number, we're talking about numbers that are unheard of for these other industries.
Speaker BAnd we're talking about one company here.
Speaker BWe're not talking about just a whole, just the spread of companies.
Speaker BThis is not holding companies.
Speaker BThis is one company doing this.
Speaker BWow, man, it's so awesome to hear that that's possible for one.
Speaker BSo everybody listening.
Speaker BDream bigger, faster, set bigger goals, set bigger vision, because it's possible.
Speaker BIf anyone can do it, anyone can do it.
Speaker BAnd so that's powerful.
Speaker BThe other thing I heard you say is, gosh, leaders are readers, right?
Speaker BYou work to become someone worth buying from, which we say all the time in this podcast.
Speaker BSo as you increase your own personal growth, clearly everything else just kind of happens around you.
Speaker BSo question then.
Speaker BOne of the things we were going to talk about in this episode is we've got one of the biggest questions I get is, and especially in the Facebook group, and that's the reason I mentioned it at the beginning, is depending on the time of year, you know, when it's right in the hot season, when it's right in the cold season, you know, we get the phone's ringing off the hook, we can barely keep up.
Speaker BBut we know that everything for most trades is pretty seasonal.
Speaker BWhat do we do, especially in the off season, but also to maximize.
Speaker BEven when the phone is ringing off the hook, we know it.
Speaker BAnd we've got an ad spend for lead generation.
Speaker BThey're not always the best leads coming in.
Speaker BWhat?
Speaker BOne of the things we wanted to talk about today are, you know, five essential networking connections to get more leads.
Speaker BAnd not just to get more leads, but to get quality leads.
Speaker BSo that's something that I wanted to ask you about because I know that's, you know, when we were talking before, I know that's how you've helped this, helped Apricot get to this place by generating an enormous amount of self generated leads.
Speaker BSo there's no ad spend involved.
Speaker BThe company makes better profit and makes better margin by generating, you know, people generate leads on their own.
Speaker CYeah, absolutely.
Speaker CSo I'm happy to talk about that inside of, inside of Apricot, they spend millions of dollars literally on lead generation.
Speaker CAnd so, you know, it's not a big part of my role necessarily there, but if you think about this through the lens of, you know, people who are, who are listening in today, you've probably got, you know, owners on the line who've got a company, you probably got people on the line who maybe lead a small team in H Vac.
Speaker CAnd then you probably got people in the field that are just out there, you know, making sales themselves.
Speaker CAnd to me, lead generation equals control.
Speaker CRight.
Speaker CIf you have your income and your income is going up and it's going down and it's seasonal, it's usually a case of the fact that you're not in control of the lead flow.
Speaker CSo really being able to do that, if you're a company owner, even if you've got lots of lead flow, even if you've got lots of money spending on marketing dollars, it means that you have to put out an enormous amount of money and then hopefully it comes back to you.
Speaker CAnd even if it's profitable, business owners online will get this.
Speaker CEven if it's profitable, it's money that goes out of the business and it stays gone for a while until, you know, the money comes back in from the H Vac jobs.
Speaker CSo really.
Speaker CAnd that affects your ability to scale because you can't go hire 10 more people because you can't fill their calendar.
Speaker CSo as a company owner, if you can get people in the field in this habit of being able to get self generated leads on top of the company provided ones, it really will increase your ability to scale.
Speaker CIf you're somebody in the field.
Speaker CRight.
Speaker CWhy do you want to learn this.
Speaker CWell, you want to learn this, because if you don't learn this, then you basically need to sit around waiting for company appointments.
Speaker CHopefully they come in, but it's outside of your control.
Speaker BRight.
Speaker BAnd we've all been in that position, that's for sure.
Speaker CAbsolutely.
Speaker CSo what I'm going to go through with you right now is something I learned from my friend Mia Tor.
Speaker CIt's called the five essential networking connections.
Speaker CAnd you're always networking.
Speaker CSo whether you're at a networking event specifically to network, whether you're just out in life, whether you're meeting people at a cigar bar, or whether you're working with a homeowner in the home, every single interaction is a chance to network.
Speaker CAnd the five essential networking connections, Connection number one, if you're taking notes, is the client your ideal client.
Speaker CConnection number two is called the supporter.
Speaker CConnection number three is the referral partner.
Speaker CConnection number four is the collaborator, and connection number five is the influencer.
Speaker COkay, so those are the five connections.
Speaker CWe'll run through them.
Speaker CYou're gonna hear them again.
Speaker CFirst one is the ideal client.
Speaker CYou know this person, you know how to help them.
Speaker CYou work with them all the time.
Speaker CThere's a difference between a client and an ideal client.
Speaker CRight.
Speaker CIn the H Vac space, maybe a client is somebody who just, you know, they want this little tiny job done and it's not really that profitable for you, and you're hoping that.
Speaker CThat you get in the door and maybe you can help them with a bigger system or maybe you can help them get a referral or something like that.
Speaker CAn ideal client is the person that you wish you could be sitting with all day long.
Speaker BRight.
Speaker CWho is that ideal client?
Speaker CNow, the thing is, though, is out of a hundred people, there's not very many that are an ideal client at that moment in time.
Speaker CEspecially in the H Vac world, right?
Speaker CWhere even if you have a great customer, they just might not need your help right now.
Speaker BRight?
Speaker CRight.
Speaker CMaybe they got a system three years ago, and it's another two years or five years or 10 years or whatever before they need you again, Right?
Speaker CSo they might be.
Speaker CBut they just don't need your services right now.
Speaker CThere's a very small percentage of the world.
Speaker CThe next is the supporter.
Speaker CNow, a supporter doesn't necessarily grow your business directly.
Speaker CThey don't necessarily give you more business.
Speaker CMaybe they've got other resources, though, or things that can help you.
Speaker CSo if you lead a networking group as a for instance, a supporter might be somebody who owns a business and they let you use their space, their boardroom, right.
Speaker CFor your networking event.
Speaker CA supporter could be, you know, somebody who you learn something from, like a coach or somebody who you meet and they teach you something.
Speaker CAnd like us right now, right, I'm talking to somebody and I'm in solar, they're in H Vac.
Speaker CBut if there's something that I know that you can learn, then great.
Speaker CIf there's something Sam knows that I can learn, then great.
Speaker CWe can still support each other without being financially connected.
Speaker CSo number one is the ideal client.
Speaker CNumber two is the supporter.
Speaker CNumber three is the referral partner.
Speaker CNow, a referral partner, you probably know about.
Speaker CThis is just somebody who, you know, they send you a referral.
Speaker CSo is.
Speaker CAre our referrals baked in to your process?
Speaker BThat's a good question.
Speaker CDo you get referrals?
Speaker CBecause sometimes somebody sends you a referral, or are you intentional about getting referrals?
Speaker CWhen you sit with somebody, right, and they love you and they love your service, do you say thank you and leave?
Speaker COr in their phone, do you write in H Vac guy, Sam, So that when they're trying to remember who their H Vac guy was, right.
Speaker CThey can just easily put it into their phone and tell their friends about you.
Speaker CWhen somebody else that they know needs something, Right.
Speaker CIs there a process in place, in other words, for you to get referrals?
Speaker CSo number three is the referral partner.
Speaker CAnd just because you get referrals doesn't mean you have a referral system.
Speaker CA referral system.
Speaker CWhat is the process that you use to get more referrals?
Speaker CAnd referrals are easier.
Speaker CIt's a better conversation if you're an owner.
Speaker CIt doesn't cost you ad spend.
Speaker CAnd if a referral leads you to referral, leads you to a referral leads you to a referral, you literally have an endless supply of friendly business.
Speaker CAnything you want to say about any of those first three?
Speaker BSam?
Speaker BYou know, that's.
Speaker BI've seen this work so well, you know, for years, and this is something I've talked a lot about in the.
Speaker BMostly in the Facebook group.
Speaker BActually.
Speaker BThis is the first real podcast, and I love that you're bringing this up.
Speaker BFirst real podcast to really dive into the power of generating referrals.
Speaker BYou know, up until now, we've talked a lot about, you know, technique and just different concepts.
Speaker BBut, you know, at the end of the day, if we don't have people to sit in front of, you know, we don't have people to show our opportunity to, then nothing happens.
Speaker BUntil something gets sold.
Speaker BIt's the old expression.
Speaker BSo, you know, personally, I've been involved in.
Speaker BAt one point, I was involved in five different networking groups at the same time.
Speaker BYou know, we hear a lot about, you know, I don't have time to be involved in that many networking groups and I would definitely submit to you that.
Speaker BMake time.
Speaker BYou don't have time to not be involved.
Speaker BThe years that I was involved in so many network groups, I had probably somewhere between 3 and $500,000 of revenue from people that would just call me up, say, got your number from somebody.
Speaker BAnd my, my close rate was right around 80 to 85% with those referrals because they were already warmed up when they came to me.
Speaker BSo I've definitely lived this out in the past and I'm so glad you're bringing it up because it's such a killer topic that we need to really spend a lot more time on.
Speaker CYeah.
Speaker CAnd if you want more company leads, like honor them.
Speaker CRight.
Speaker CThe owner of your company is spending money, good money on leads and you know, sometimes they spend that money and you know, something happens with Facebook or something happens with SEO and they spend all this money and it doesn't bring them back the same number of leads as it usually does and it cuts into their profit.
Speaker CSo if every lead they give you, you turn that into another self generated lead.
Speaker CRight.
Speaker CThat's something that you can do for the company.
Speaker CSo even if you're in the field, think like a business owner and that's how you're going to raise your way through the ranks of the company that you're working with.
Speaker BLove it.
Speaker BLove it.
Speaker CSo we talked about the ideal client, we talked about the supporter, we talked about the referral partner.
Speaker CThe next one is the collaborator.
Speaker CA collaborator.
Speaker CA collaborator is somebody that you can work together with.
Speaker CSo a collaborator in the, in the H Vac space, you know, maybe there is somebody where, you know, they've got a similar service that doesn't compete and you can work together.
Speaker CMaybe there's a collaborator where, you know, you're building a team and there's somebody who has a list of people who are in the sales industry.
Speaker CRight.
Speaker CMaybe there's somebody who's got a 10x Facebook group that follows Grant Cardone and there's a bunch of people in there that you know are salespeople.
Speaker CAnd what if you know you can do something together with that person?
Speaker CIf you're trying to grow a sales team in H Vac, there's somebody with a list of people and you could collaborate together and potentially do something together, do some training together or something that might end up growing some people and bringing them into your sales organization.
Speaker CSo you can do that either on the sales and recruiting side, or you can do that on the customer acquisition side.
Speaker CSo number four is the collaborator.
Speaker CAnd again, collaborators, you can find them inside of networking groups.
Speaker BWow, powerful connection.
Speaker CNumber five is the influencer.
Speaker CAnd the influencer is by far, without question my favorite of the connection types.
Speaker CAnd they usually get missed, they usually get ignored.
Speaker CAnd an influencer, there's a few different definitions.
Speaker CThere's a story of Robert Kiyosaki, who I referenced earlier from Rich Dad, Poor dad, and back in his early days, he went on Oprah and he was talking about his book Rich Dad, Poor Dad.
Speaker CAnd apparently, I don't know this for sure, but apparently when they went to commercial break, Oprah leans over to him and says, I just sold a million copies of your book, kid.
Speaker BThat was amazing.
Speaker CSo if you think about that, you know what if there is one influencer who they took their platform and they promoted you, what could that mean?
Speaker CIt could mean bestseller status overnight in Robert Kiyosaki's case.
Speaker CRight.
Speaker CAnd then the influence and everything that happened after that.
Speaker CSo the way that I like to think about it is, who is your ideal client?
Speaker COkay.
Speaker CAnd then you can spend time trying to find an ideal client.
Speaker CWhere do I go find them?
Speaker COr you can ask the question, who has lists of my ideal client?
Speaker CWho has lists of my ideal client?
Speaker CSo if I'll use solar as an example, because it's the industry I'm in, if I'm in solar, who do I want?
Speaker CI want to connect with homeowners.
Speaker CAnd one of the biggest catches in solar is in order for somebody to go solar, their roof has to be in good condition, otherwise they can't go solar.
Speaker COkay.
Speaker CSo an influencer, somebody who has lists of ideal clients.
Speaker CFor me, if I say, hey, somebody who owns a home and that home has a relatively new roof, I mean, hey, that would be perfect.
Speaker CSo who has lists of people like that?
Speaker BWell, that sounds an awful lot like a roofer to me.
Speaker CRight.
Speaker CSo if there's a roofing company and they've got, you know, a thousand people on their list, they've already spent money to acquire those thousand people.
Speaker CThey've already probably got most of the roofing work out of it that they're going to get out of it.
Speaker CAnd so that is an influential connection to me.
Speaker CAnd when I think about it, if I can give them some money, Every time they send somebody who goes solar.
Speaker CLike, think about that for a second if you're an owner, right?
Speaker CThink about that for a second if you're an owner.
Speaker CRight now, there's a term called bloat.
Speaker CSo if you're thinking about income statement, balance sheet, statement of cash flow, that sort of stuff, all the stuff us business owners sometimes love, date.
Speaker CBut when you think about that, if you want to make an extra $10,000, and let's say you're a company and you're doing maybe your Profit margin is 30% every time you do a project, you know, you bring in 30%.
Speaker CWell, if you look at your real, real numbers, meaning like, did you take dividends out of the company or did you take.
Speaker CDid you actually pay yourself a fair market wage, Right?
Speaker CAnd when you look through all of that, usually most companies are somewhere between 5 and 15% is what, once it's all said and done, you know, what they actually get to hang on to and keep.
Speaker CSo if somebody is at, let's say they're at 15% is what they have at the end of the year, after you take out, you know, what their fair market salary would be and everything like that, in order to go add $10,000 a month in profit to the company, in profit to the company.
Speaker BYou.
Speaker CGot to go 10,000 times 12 is $120,000.
Speaker CAnd then you have to divide that by your profit margin.
Speaker CSo divided by 0.15.
Speaker CAny idea what that number is?
Speaker BOh, geez.
Speaker BThat's going to be enormous.
Speaker C$800,000.
Speaker BWow.
Speaker CSo if you're a roofing company and you want to go and you want to add $10,000 a month to your bottom line, you can go and sell $800,000 in extra roofing and complete the jobs and buy the additional trucks that you would probably need and hire the new guys that you would need to do that extra, and at the end of it, have an extra $10,000 a month, or you just send 10 solar referrals that go solar and I'll give you $1,000 referral bonus.
Speaker CSo you make an extra 10 grand a month without having to do all of the extra growth that comes with an extra $800,000 that you'd have to sell in your roofing company, V is.
Speaker BNot to mention the headache of what workman's comp and insurance and all that, those extra overhead expansions.
Speaker CAnd sometimes you can't.
Speaker CI mean, you might not be able to in your city.
Speaker CYou might have to expand to a different city or to a different state.
Speaker CNow you need a second building.
Speaker CNow you need maybe a second corporation, right?
Speaker CSo what I would say through the lens of an owner right now, who are some influential companies, who are some influencers, number one, who have lists of your ideal client, people that could use, you know, H vac services, right?
Speaker CAnd then number two, flip it the other way.
Speaker CLike, who are some companies where we're already probably sending referrals?
Speaker CHow could we just have a formalized agreement with those influencers so that when we send them referrals, we're getting a piece of the action, we're getting paid for it.
Speaker CAnd even if it seems like a small amount of money, recognize that it is all net profit, right?
Speaker CAnd it's even better than net profit.
Speaker CDon't want to go too deep here.
Speaker CBut like, you got to get your gross profit.
Speaker CThen you've got your, you know, you got your cogs, your variable expenses, then you've got your net profit.
Speaker CBut then after that, you still have to go collect that money.
Speaker CYour accounts receivable, you got to go collect it.
Speaker CAnd then once it's collected, right.
Speaker CThen you've got cash in the bank.
Speaker CIf you just make a referral, you're skipping over all of those things.
Speaker CYou don't got to go collect it.
Speaker CYou don't got to do the work to earn it.
Speaker CYou don't have to like any of that.
Speaker BRight.
Speaker CIt's just right to your bottom line.
Speaker CSo, geez, if you're a business owner.
Speaker BI'm getting like crazy excited here.
Speaker BThis is like next level.
Speaker BI hope everybody is paying attention because this is literally next level stuff.
Speaker BWe're listening from a guy that, geez, in five years grew this company from zero to 134 million.
Speaker BIf you could do just half of that with, you know, implementing this, how?
Speaker BRaise your hand if you'd like to be able to accomplish some of that in your organization.
Speaker CSo that's the ownership lens, right?
Speaker CIf you're in the field.
Speaker CIf you're in the field, it's tricky.
Speaker CYou got to make sure that you've got permission from the owner of the company that you're working with, that you're a part of and probably looks like, especially if you're sending referrals from that company, you got to make sure that they put their blessing on it.
Speaker CAnd probably they're going to expect since they spent money to acquire these leads, that they're going to get cut in on some of the profit of it.
Speaker CBut if you're in the field, you want to have the same mentality, number one, you don't need permission, by the way, to go find referral partners to get those people to send you H Vac business, okay?
Speaker CLike, do that all day long.
Speaker CYour company owner is going to love you because you're now bringing leads and profit and sales to the company.
Speaker CSo do that, okay?
Speaker COnce you've done that, one of the great things is a lot of times your ideal client is similar.
Speaker CAnd so if they're sending you referrals, a lot of times what you're doing, it's in the best interest of the homeowner, right, for you to be able to make those connections back.
Speaker CSo if there's, you know, do you have a roofing company and you're in H Vac and all of a sudden there's a big storm and you had a list of people and they're, you know, their roofs are all messed up, right?
Speaker CYou're doing them a disservice by not telling them about a great company that does great work, right?
Speaker CIt's a chance for you to be able to vet people and to be able to really take care of your homeowner to the next level and say, you know, hey, imagine if a bunch of people get an email that says, hey, I know this storm's affected a lot of.
Speaker CA lot of people.
Speaker CAnd so, you know, if you need work, here's this company that we've worked with, and they do, they do great work.
Speaker CJust another way for you to stay in front of the homeowner, another way for you to help them.
Speaker CAnd, you know, give me some other examples.
Speaker CSam, what are some.
Speaker CWhat are some people in H Vac where, if you're in the field, what are some other services they might need?
Speaker CWhat are some other people that you might connect them to?
Speaker BOh, geez, yeah, that's a good one.
Speaker BAnd in fact, that's something that I've always done when I've been in the field as well as, you know, coach people individually on is have that basically a database of trusted referrals to be able to give people.
Speaker BBecause there's no better service to your client than being able to be the answer person, the person they come to.
Speaker BHey, who do you know that in this case?
Speaker BPlumbing would be a great one?
Speaker BElectrical is a good one.
Speaker BSolar, obviously, the two that marry the best together, Solar and H Vac, the largest consumer of energy in the house, plus the producer of energy for the house.
Speaker BBut gosh, geez.
Speaker BYard people, gutters, Gutters is a big one.
Speaker BFencing people that do Fencing painters.
Speaker BAll of these are just fantastic roofers, like we mentioned.
Speaker BAll of them basically have the same demographic.
Speaker BYou've got.
Speaker BThey're working with single family homeowners, which is most of what most of the listeners work with.
Speaker BThey're working with people who can afford.
Speaker BAlready afford their service.
Speaker BSo that means they can afford your service, which is also a big one.
Speaker BWe've got to, you know, we have, we have to.
Speaker BPeople have to be able to pay you, you know, and because you already.
Speaker BAnd to the other thing, everybody is, don't just form a referral partnership with any old company out there.
Speaker BThey have to be quality.
Speaker BYour name is on the line if you're giving a referral.
Speaker BSo make sure.
Speaker BAnd like Jimmy was saying, make sure they're vetted.
Speaker BBecause if you're just throwing, you know, a referral to somebody and they end up doing a really poor job for the person, they're not going to trust you.
Speaker BSo it's important to set it up properly.
Speaker BAnd the way to pass that referral is also very important.
Speaker BYou know, how it's handled and how you set it.
Speaker BHow you tee it up with the homeowner is also important that.
Speaker BBecause if you start sending quality referrals to those people, they will realize what you're doing and then quality referrals back.
Speaker BSo give it.
Speaker BWhat's an idea of how to, how to tee that up really well for some.
Speaker BFor homeowners.
Speaker CYeah.
Speaker CSo I mean, I just start by like Sam said, you don't have time to not be networking, like spend time, network, get to know your city, become, you know, become the homeowners resource of your local city.
Speaker CAnd again, I mean, like, what if you have one referral partner, one influencer who sends you 10 deals a month, sends you two deals a month.
Speaker CAll of a sudden the math on it is like, man, If I have five people like that, that's adding an extra 10 deals a month just by having five people that send me two a month.
Speaker CRight.
Speaker CThat end up going using our H Vac services.
Speaker CSo rather than thinking about the amount of work and if you're.
Speaker CAgain, if you're a company owner, think about your cost per acquisition, right?
Speaker CIf you've done the math and you're like, all right, I know I can spend up to $250 in order to get, you know, acquire a customer because it's going to bring this much profit back.
Speaker CWell, how much could you spend to acquire an influencer?
Speaker CTo acquire a referral partner that's going to send you two referrals a month for a year.
Speaker CRight.
Speaker CThe Math is just 24 times 250 is what you should be willing to spend because that's what you spend to bring in a client right now.
Speaker CSo I'd really focus on that end of things, just building those relationships.
Speaker CYou can ask if you have a database.
Speaker CIf you're a business owner and you don't have a database yet, start building a database.
Speaker CGo and get some sort of a software.
Speaker CYou can collect email addresses, you can collect phone numbers so that you can do an email blast out to your list and ask them a question like, hey, we're looking to find a referral partner in the roofing space who's had great roof roofing work done before.
Speaker CWho would you refer?
Speaker BRight.
Speaker CAnd they can just tell you the names of companies.
Speaker CAnd if you go to a company and say, hey, we asked our list and 10 different people said that they got, you know, a plus roofing work from your company.
Speaker CAnd so we'd love to have a formal relationship with you where, you know, if somebody needs roof work done or there's a storm or something, that we can send it out to our whole list and refer them off to you.
Speaker CWould you guys be open to doing something like that?
Speaker CAnd most businesses are used to having a cost per acquisition, and so they're just paying it to you rather than advertising.
Speaker CBut it makes sense for them because with advertising, you got to pay the dollars first and then you got to hope you make sales.
Speaker BRight?
Speaker CReferral partnerships, you get paid first, you get the referral, you do the job, you get paid, and then you pay out the commission to the referral partner.
Speaker CSo your risk factor goes away the down.
Speaker BRight.
Speaker BOh, man, this is powerful.
Speaker BWhat a powerful conversation.
Speaker BI love it, I love it, I love it.
Speaker BSo we are getting moderately close to wrapping this episode.
Speaker BAny gosh, just so, so much knowledge here.
Speaker BAnything you want to add on to that?
Speaker BI've got.
Speaker BAnd then I've got a couple other questions for you before we.
Speaker BBefore we wrap this episode up.
Speaker BFor everybody listening, I can tell you that graciously Jimmy has said that he would be on another episode as well.
Speaker BAs you can imagine, so many topics we could cover somebody of this caliber.
Speaker BBut anything you want to add on to this before we.
Speaker BLike I said before, a couple other questions for you.
Speaker CYeah, just stay close to this community.
Speaker CWhen you've got a community, like, close it now and you've got other salespeople that follow the same philosophies.
Speaker CI know a lot of people in the group are in H Vac.
Speaker CBut like Sam said, there's some pest control people, there's some solar people, there's some, you know, door to door people.
Speaker CSo stay close in that community and that's a great place for you to find referral partners is, hey, in this Facebook group, this close it now Facebook group, who in here does fill in the blank?
Speaker CWho does gutters, who does roofs, who does whatever?
Speaker CAnd it's just another sorting filtering mechanism because you know that the people who, who are in this group who are in this community, they're going to have some shared values.
Speaker CThey're going to be already listening to Sam, they're going to have a similar way of operating and of doing business.
Speaker CSo just stay close to the community.
Speaker CIt's a really great place for you to build.
Speaker CYou know, all five of those connection types.
Speaker CAnd if somebody's already in H Vac and you know they can't be a referral partner with you, that's okay, right?
Speaker CThere's five networking connections.
Speaker CThey can be a supporter.
Speaker CMaybe you learn something.
Speaker CMaybe there's one phrase that they use to get referral partners or maybe there's something that they do, you know, post sale to get better reviews or more referrals or maybe there's something that they do, you know, that helps them just close a higher system or a better system.
Speaker CSo everybody in this group is order.
Speaker CSo spend time in the community and connect with other people that are in the close it now group.
Speaker BI love it.
Speaker BThank you for that.
Speaker BThat's much appreciated.
Speaker BBut wow, everybody, this has been powerful today.
Speaker BYou know, as you can see, thinking on a different level, you know, if we keep thinking the same way we've been thinking, there's only the law of the lid.
Speaker BWe're going to bump up against that lid.
Speaker BAnd until we start to think differently and, or find people who maybe coaches like, you know, like coach Jimmy here, you know, he knows some of the levels of people that he has coached and oh my gosh, it forces you to think differently.
Speaker BSo to think by thinking differently, you get different results.
Speaker BAnd of course, if you have, if you're thinking on a higher level, of course your results are going to go higher.
Speaker BSo last couple questions for you.
Speaker BYou said something early on, something you mentioned for me to put in the intro that I want to just circle back on and touch on because it kind of threw me back on my heels for a second.
Speaker BYou had me introduce you as your goal across the next 12 months is to create 12 solar millionaires.
Speaker BNow, do you mean People who their personal income is a million dollars.
Speaker BCan you expound on that a little bit?
Speaker BBecause I know that probably caught a lot of people's ear and it's something that has got me thinking a little bit.
Speaker BWhat do you mean by that?
Speaker CYeah, so what that means is not through my coaching role, but through my role working in the field, you know, as a trainer, somebody building, you know, teams in the solar space is to help 12 people get to a point where their personal income is a million dollars.
Speaker CNot million dollars once, but a million dollars a year.
Speaker CSo helping people get to a point where they're, you know, in sales in solar and also, you know, people that have the ability to lead and teach a team of people.
Speaker CIt's pretty tough to make a million anything without getting some leverage.
Speaker CBut if there's.
Speaker CThat's my intention is to help 12 people over the next 12 months get to a million dollars a year income.
Speaker BWow, that is wild.
Speaker BThat's serious numbers, everybody.
Speaker BThat means somebody is out there doing working smarter, not harder.
Speaker BYou know that as, you know, the tagline for close it now is work smarter, not harder.
Speaker BLet's stop working our face off and start to work more efficiently.
Speaker BYou know, how do we work less and sell more?
Speaker BSo that's clearly there's some things we can learn from this guy.
Speaker BSo, man, that is a awesome, awesome goal.
Speaker BSo best of luck to you with that goal, man.
Speaker BThank you for being on this episode today.
Speaker BThis has been super, super insightful.
Speaker BI hope everybody else has got as many valuable pieces of info, some nuggets we call it as I have, Coach Jimmy.
Speaker BHow do people get in touch with you?
Speaker BWhat all do you do?
Speaker BYou've done a lot, obviously, you do a lot of things.
Speaker BHow do people connect with you?
Speaker BAnd, yeah, because I know a lot of people are going to be wanting to ask you some questions and see, you know, see how we.
Speaker BWhat all do you offer?
Speaker BWhat do you do?
Speaker CYeah, so, I mean, you can follow me on Facebook.
Speaker CIt's at Jimmy J's.
Speaker CSo you can.
Speaker CYou can find me on there.
Speaker CI'm sure you can probably find me in the closet now.
Speaker CFacebook group.
Speaker CI'm sure I'll be in there at some point.
Speaker CSo that is, I guess, a place that you could.
Speaker CYou could follow me.
Speaker CI don't specifically do, you know, a ton of H Vac training.
Speaker CSo happy to, you know, be here on the line with Sam today, but primarily focused on, you know, building and growing inside of solar and capitalizing on the solar wave.
Speaker CSo if you happen to Know somebody and you know, somebody who's a documented closer, who has been in sales before, and you think that they, you know, potentially got what it takes to be somebody who, you know, can sell and can teach and can lead teams.
Speaker CI definitely love a connection to them.
Speaker CAnd again, you can do that through Facebook.
Speaker CI'm sure you could.
Speaker CYou know, I'm sure Sam could connect us, but that's really what my focus is for the next, you know, a little bit here is just really focusing on, you know, making an impact for homeowners, helping them lower their bills through solar, and helping, you know, train and lead people that already are documented closers that already, you know, know a little bit about how to sell.
Speaker CYou Definitely can't help 12 people make a million dollars in 12 months if you're, you know, teaching somebody who is a school teacher or somebody who is a plumber.
Speaker CLike, it's.
Speaker CIn order to do that, I've got to be working with, you know, how to sell.
Speaker CAnd so again, if you people who are in sales know people who are in sales.
Speaker CSo if you're an H Vac professional and you know somebody in another industry or you know somebody else who's a document enclosure, I'd love to meet them.
Speaker BAwesome.
Speaker BAwesome.
Speaker BAnd you heard it also, Jimmy J's is in the Facebook group.
Speaker BSo that is one more advantage or benefit to.
Speaker BTo join the Facebook group.
Speaker BYou get can connect to this guy.
Speaker BIn fact, I think what we might do if I'll talk to Coach Jimmy outside of this podcast, but if there's enough interest from everybody in the group, we might set up a special time to do like a internal, like a Facebook Live and do a Q and A inside the group.
Speaker BLike I said, if there's enough interest from all of you in the group, because I know that this conversation will only inspire more questions and thoughts and really get your gears turning in your brain.
Speaker BSo hopefully that that's what this did is to really inspire some creative thought outside of the typical old H Vac box.
Speaker BBecause that's why I love to bring in people from outside of our industry, because there's always new innovations and ways of thinking, and we can implement that to grow our own businesses and grow.
Speaker BGrow our own network.
Speaker BSo thank you so much, Coach Jimmy, for being on today.
Speaker BIt's always a pleasure to chat with you, my friend.
Speaker BAnd we will.
Speaker BI'm sure we'll talk soon.
Speaker BEverybody out there around the world listening to Close it now, you know the tagline, as always, go save the world one heat stroke at a time.
Speaker BWe'll talk to you again soon.
Speaker AThanks for listening to Close it now with Sam Wakefield.
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