This is one part shameful admission and one part shameful self-promotion. I was recently featured inside of Google's new big launch. They're pushing broad automation really hard, so broad match smart bidding responsive search ads, and they've got a whole series of content here and there I am. You can see my name And so if you have any interest, I'd love for you to check it out. Light comment, do all that fun stuff that lets people know that you like seeing me because then maybe they'll have me it was actually really interesting. It was, it was a fun experience. It was so cool. First of all, to meet Jenny Marvin who was amazing and kind. the whole Google team was really cool. They flew me out to London and I got to hang out with them in the production studio. And when they first asked me to do this, I was like, y'all don't. Watch a lot of my content. And what was funny is they sort of flipped the script on me. They're like, no, we do. that's why we want you, because you're a dissenting voice and people trust you. what I really respected and appreciated was they let me just come and say what I thought. and some of it made the final cut too. I'm a believer in broad automation, which is, we were able to find kind of a strong common ground. But it was still pretty cool to be featured. I inside of a Google product kind of surreal for me, but if you wanna go check it out, you can wash it on demand. There's a whole q and a component that I haven't really played with at all, to be honest with you. I don't even know if it's still live, but I'd love for you to check it out. Tell me what you think. Appreciate y'all putting up with me. Sorry that I jumped straight onto the mothership. First opportunity I was given, but y'all was Google. I mean, they flew me out to London. I got to go to the Google headquarters, which is exactly what you think, by the way. They free cereal everywhere, which is my main takeaway. That's how I, that's, to me, that is the peak of luxury. That's how you can tell I didn't go to college because if you have a corporate campus that just has cereal, as far as the, I can see every room free cereal.