What's your prediction on podcasts? I belong to a CEO group and every week, everyone's I got to start a podcast. I got to start a podcast. Is it too late? is it the right time? There are so many damn podcasts. Now, so just in our space alone, there's like hundreds and hundreds of marketing podcasts. So it's just the reason why we love our listeners so much because they're so loyal. But the point is where do you think like audio, pure audio content and podcasting is going? Does it continue to? Thrive and survive, or is it, that's too crowded of a marketplace? I think that we've been really spoiled recently just because we say now it's too crowded, that's like saying that stock is too expensive. back before Berkshire Hathaway was trading it, whatever it is now, you know what it is? What is it for sure? Like a hundred thousand dollars or something obscene. Oh my God. Yeah. Imagine the people are like, Oh my God, it's 500 a share. I could never afford that. That's what I'm saying. That's what it feels like because anytime you're looking at that graph, all you have to do is zoom out and realize if it is 500, 000, when it was a hundred thousand dollars, people were like, Oh my God, that's insane. And when it was a thousand dollars, people were like, Oh my God, that's insane. So I think what's going to end up happening inside the space of podcasts is. Each listener, we get 300, 000 downloads a month on this show. Ralph, that's unbelievable. That's like Madison Square Garden times what, 12 or something? How many people fit in Madison Square Garden? 20, 000? 30, 000? Is that what it is? So 10 Madison Square Gardens a month? and we look at that and we're like, Oh, how do we get to 350? But, and I'm going to get a little dramatic here, dude, that's 300, 000 souls. That's 300, 000 households. That's 300, 000 individual incomes. And so I think what will start to happen with podcasts is instead of thinking in those large aggrandize numbers. It's man, if you're getting a hundred listeners a month, good on you, dude. And that's okay. podcasts will continue to get more niche down more specific, more targeted. And I think every HOA should have its own podcast. I think every community should have its own podcast. I think every boy scout troop, every individual, Chick fil A, like it's okay to get that niche down and they don't have to be daily the way that this is daily, but podcasts are meant for. Exactly this talking about specific topics relevant to a specific audience. Then the question is, where's the limit on specificity? And my answer is there isn't one. so I think podcasts continue to proliferate, but I think the listenership available to Podcasts as they proliferate, obviously goes down. It's the way that there used to be 10 television stations and now there's 500, but there's still this insane hunger for content that doesn't stop. It hasn't stopped. Yeah. And I think podcasting is still a smart thing for businesses to do. Absolutely. I don't even think from an acquisition perspective. I'd say go send your prospects to your podcast after they land and then use that as an indoctrination method. it's 20, 000 people are held at the madison square garden Which is about like the boston garden like td garden So that's a lot so that we get 10x that amount every single month if we get 300 000 downloads It's 15 15 times madison square garden. That's a ton of people you launch a podcast, you are not going to get those numbers for quite some time. We haven't had this eight years plus, but the point is, is we have a common friend. I always use him as an example. Like he's in the M and a space in the agency world. He has a podcast. he just did one that was worth over 900, 000. He got on a commission and you know what he did to help bring that in? It was a referral, obviously, but he had them listen to a bunch of his podcasts to get to know, and trust him. And he used it as sort of part of his sales funnel. It's brilliant. And he probably gets. If he gets a thousand, I'd actually be surprised. once a week, maybe a couple hundred per episode, but the point is it's the right couple hundred. That's exactly right. It's agency owners looking to sell their business. Second bite podcast shout out for my boy, Todd Tasky. one of the guys, my CEO group asked me about this particular subject, very niche related only to his industry. I'm like, yes, absolutely do it, You can't give up after the third month when you start getting discouraged because that's when most you can't give up. But at month three is when most of them stop. think there is absolutely still a market for it. And the niche, the deeper You go into one specific niche, a niche of a niche. You can get found in all these, podcast platforms. And then you become that micro influencer we're talking about that people want to work with and through. Correct. And you end up, even the, thousand listeners or whatever that Todd's getting, ends up being worth a massive amount to the right strategic partner. absolutely. So when I graduated college, Berkshire Hathaway stock was at 4, 700 a share. It is now at 549, 000 a share. think of it that way. are you at the early stages of podcasting? No. Are you in a mature phase? Maybe is it passed? I don't think it will. So yet another prediction. Podcast market is still a strong way to boost your business.