Then we get into, once shopping has enough data and I have enough data, I pretty much have all the data I need to launch a search campaign. I have all the keywords I want to target. I have all the keywords I want to include in my descriptions, in like my product descriptions, and I have all the keywords that I want to, insertions for. did keyword insertions like last week and half of the and everyone that I did keyword insertion for went for portrax and like for this product here all these keywords are majorly based off of What was converting in shop or what's converting in this campaign like these and then we have keyword insertions for Basically terminologies that was consistent like fat burners for I don't know women fat burners for men Fat burners for weight loss was like it was popping up a lot or weight loss was just more like weight loss Was a consistent term across the board that was coming up a lot in converting paths of converting search term So I added that right Then these, well, I rewrote all these as well to account for, and I just haven't gotten it approved yet. But all these have been rewritten to account for those converting keywords of which people like. So we show up, get better scores. So these went from like a good port to an excellent. So that's pretty cool here. So how do I set this up? The setup guys, I like simple structures. Simple structures, and leaving them alone. The setup for here is literally their products. They have bundles and then they have singular products. They didn't want to run bundles on this. So we have single product ad groups sending them to the product pages stack at a tcpa With Max Convergence TCPA and it's been left alone forever. I think the recent changes we talked about last week was where we added like 2, 000 keywords. So now it's in the learning phase again. How many do we have now? I don't know. Yeah, like we have 4, 000. This was like maybe 200 first. So we added like a lot of keywords recently and we're using TCPA as like a control. Over here to mitigate it so it doesn't go crazy, but if we go into the early days of this campaign, whatever that is, I honestly don't remember that you can see that it starts. It gets better. It's always going to hit a wall. You guys got to remember. It's always going to hit a wall, the upwards trend over the span of a long, a long, a long, it started in whatever December and till it took a whole month for it to hit its peak. consistent almost right? And I didn't touch this campaign during this time. Neeraj is here. Neeraj. How much did we touch this campaign after it was launched? we didn't touch this campaign at all. During this time, the last change we made was literally two weeks ago. Basically the last, like the last week of May and first week of June, when we were making all these changes. So I've left that alone completely and untouched on a TCPA that I've seen deemed worthy of it. But that's that. Any questions on this? You even changed TCPA goals? No, nothing. I left all the complicated things. I got it. So once you're starting like the sales campaign, after getting the sales from the standard shopping. So what, what window you are going to have with TCP, it's going to be a broader or just, around your account level goals? Around my account level goals. at least set it and forget it. Right. And then I just wait. Cause it's hits a wall within terms of what I can spend into it, but like it did here, what you're seeing is basically this over here is where we're staying steady. Everyone sees that, right? Give or take. Yeah. Right. But that's just the ratio and spend cost and what I can do with it. But whatever that wall is, Google will find it for you, right? But here's what's interesting about TCP and BroadMatch. this is actually kind of cool, keyword search term, search keywords. Okay. What do you see converting pretty much as one of the best ones, supplements? It's a single word and it's converting at a better rate than. Think supplement fat burner. I didn't specify the tag for fat burn right weight loss supplements weight loss supplements It's not very specific fat burn or fat loss Libido booster diet supplements like none of these are specific to the product or anything It's just very, very broad terms and a TCPA on it. Are people landing on the product page? Yeah. Because you gotta remember, these are broad. There's some keywords. Whatever this is, there's keywords before and after. So someone that might search for a weight loss supplement might end up on, I don't know where they're going. I don't care where they're going. It's converting, I'm getting a new customer. Everyone follow. Yes. But do this with caution. Sometimes you want to be, sometimes it's better to be more specific and phrase match, but that's client to client and the amount of data you have in the account. So use your judgment. Would you increase the TCPA now to increase the span in this campaign? So the problem is I did increase, we're at the TCPA of cold traffic that he's comfortable with at these thresholds. If he had more legroom, then yes, I would have. It's just based off your client's goal. Right now, these TC PIDs isn't actually 60. Realistically, what we're saying for a new customer, what it's saying here is 94, but it's actually around 200 according to backend data. Because the problem with search, what I've noticed is that it's part of multiple touchpoints. People like clicking on search ads more than they like clicking on shopping ads. I'm one of those people, I always click like the first five links that are my things, but I never click the shopping link. Like I'll click the shopping link later when I'm like all pretty much ready to buy, anybody else do that? And then that becomes part of multiple touch points instead of a final conversion. I know Colby is guilty of it too, Colby. You told me. Can you say that again? Search is more of a support kind of network in my opinion. It works well with cold too, but it's, I've seen it been, I've seen it be part of customer paths. In the sense that it's a longer customer path than an actual one click purchase kind of situation where people like to click on it multiple times. Like I'm one of those people that will just search ads all the time. And once I'm familiar with a brand and let's just say I'm looking, searching weight loss supplements, right? And then I see their shopping ad, right? I'll click their shopping ad after. Oh, I saw this brand. Does that make sense? Yeah, let's see. Who else does that? How many of you actually click the shopping ads over the search ads? Nobody runs that in Nicaragua, so Vivek is like, not me. I just go for the shopping ads. That's just right. That's fine. But yeah, I do that too. So it depends on product also sometimes. Yeah. Sometimes when I'm searching for a grocery thing, then I click on shopping ad and then buy item. Fair enough. So that was search. What else? that's basically hierarchy. First I start with shopping. Then I go into search. And then I go into YouTube. TURTLE. I'm doing pretty good. It's getting better. DOT. It's dead now. YouTube. I personally like the same setup per product. And a single one, but because of the nature of the client, this one has to be set up per individuals. That's my shopping campaigns too, because it's just, he spends money on certain products on some certain scenario or situation. So we need more control of it, but I personally like these set up where it's like, look at this. It went up, up, up, up, up, and then it went down because I turned on optimized targeting. Don't do an unoptimized targeting as a bad test. I'm still testing it, but so far everyone that's tried it. Having bad results, but I'm going to test it for a little longer and see what happens for a week, but this is also an optimized targeting and this is dead, but that's the moral of the story is just set it up. Forget it. Like this one. Oh, how do I get my audiences for these? Okay, who wants to guess? I'll get my audience for these that I know will work. It's good. Just go ahead. Yes. It's a lot easier. So remember how it was like, how we started shopping to get his keyword data, right? Using that keyword data, we created search campaigns, so we know what campaigns work. It's the same thought process. Use data that we know works. So, we had shopping campaigns that... Also had a brand campaign, correct? Right. those brands, would it be believable if I said those brands, the people buying those brands are my customer base, there would be in specific audiences in terms of consistency. And here's where I get my audiences for my audiences that I want to target. Go to the brand, go to the insights, go to the audiences. I don't even have to think go hunting for audiences. I know exactly which audiences to target. There's no. involved. Do you think it makes sense to add all audiences as observations on your search campaigns? You don't need to. So that was before Google started giving us these insights. Like if I go into search now like for cold, let's just see it should give me audiences here too. Yeah, there we go. All my audiences are right here. The ones that work, right? You don't need to think about it. Just go for the ones that work. And I think, I don't know if it goes that specific. Yeah, it doesn't go that specific. But it still gives you a general vicinity of what the audience for your product is. Don't overthink it, right? So we have, one we have, so now we have a keyword audience. Because we know what keywords work for what product. Right. And now we have audience, well in market and affiniate audience that we don't work for their business yet to add groups that you know, are going to work right there. Given you have good creatives. Does that make sense? That makes sense. And if we want to target similar businesses, we can have the URLs from the options accessible. I mean, I don't like doing that. I just feel like these audiences are big enough, like, I don't know why people do that, honestly, because these audiences are how big? Affinity? Six. I don't know. Very big. They're like billions, millions of people. You're not going to run out of people to target there. YouTube works well with larger audiences as well. Just Google in general. If you tie it up into like, just focus on these, it kind of struggles more. But that's my short summary of how to, how I transitioned from the start phase to skill to different campaigns in larger accounts. Questions, concerns, comments, anybody actually like that? Was that useful? Yes, thank you for sharing. I liked it. And it was useful. Thanks, Colby. See Glenn, that's how you hype people up. You're amazing. You're one of the greatest teachers I've ever, ever had the experience to listen to someone. That's why I love university. We're very privileged. Yes. Each day, I think, thank God for them. Thanks, man. I try. Um, The only thing, if you've got a brand new campaign and we don't have a lot of insights inside Google, you can actually go into analytics and do a search for analytics audience. I did that too. Like I used to do that, but the analytics audience and the Google audiences are very different in terms of overall, like some of them are way off, but what you can do is if you're looking for, okay. All we need is one audience. So if you went into analytics, looked at audiences and sought by 12 months and look for audiences that have high conversion rates, like 2%, 3 percent conversion rate, minimum 1000 impressions. And you really, if you don't have any data, you can find something in analytics. You'll find a high converting in market audiences are probably The best intent type audiences other than keyword custom intent audiences, but that's most of the stuff you will the signals we'll see inside google adwords Anyway, guys the signals you got to think of it this way There's millions and billions of people for in each of these audiences each of these keywords signals everywhere, right? It's just a matter of giving google a starting direction like start here. It's not gonna stay there Obviously, it's always going to explore more but it's like start here Kind of situation. Does that make sense? Who else has questions? Everyone's just a genius. I had one. What's up Colby? Your honor. Okay. I am a liker of grouping things together. I've had standard shopping campaigns, like not work, I haven't run them individual. Like I liked the idea of putting them individual because then you can like turn the dials and things are going well. But I've also liked grouping them together, but is it best, say, if we're doing your method here, like, at all costs, we want to basically not group them together if we don't have to, like, don't mix, like, top 20 percent versus, like, worst 80 percent or something into the strategy that, like, Should that just be a separate strategy altogether? That's like a completely different strategy. I just like keeping them all together. Yes, there are times where like one product just starts spending and converting, and yeah, you do have to remove it, but majority, like if that happens, like if you have a very large catalog and Google has to find products at some point, it will spend a good chunk of money on Random product and try to convert it, which it won't during those times. You do have to remove those products, like remove them completely. You don't want to just keep on the old someone said it's going to work. No, you got to remove those. You got to let Google find the winners, but I don't like the thought process of. Splitting things out. I like shared data. And the reason I said this, the supplement client that I had that was running on all the one where I was sharing was per product per ad group, right? What was interesting is we scaled that client from literally, what was it, like 2, 000 a day to maybe 25, 000 a day in ad spend purely using that structure. What now, here's what I said, I keep saying, I keep saying what was interesting, but what basically was interesting was if one ad group was down one week, the other would cover for it in overall spend, overall conversions and everything, right? And it would, it would give it a consistent scale across the board to the point where It was still scaling at 25, 000 a day, but we just decided to go to PMAX and try that again. But, now we're split up, but you get my point. Yeah, I catch ya. it just means I have to open my arms a little bit more. But that's okay. Embracing hug. no, I like that. You're making me learn things. Yeah, Kobe. And it turns out I'm not always right, as Glenn learned, and Abhishek gets to see. I'm not always right, like a lot of the time.