1 00:00:01,710 --> 00:00:05,430 You're listening to gift biz unwrapped episode 64. 2 00:00:05,910 --> 00:00:07,680 Why should I take your business seriously? 3 00:00:07,680 --> 00:00:10,350 If you can't take your message and your written information. 4 00:00:10,350 --> 00:00:14,870 Seriously, This is John Lee Dumas of entrepreneur on fire, 5 00:00:14,870 --> 00:00:17,420 and you're listening to gifted biz unwrapped, 6 00:00:17,420 --> 00:00:22,130 and now it's time to light it up. 7 00:00:22,130 --> 00:00:23,660 Welcome to gift biz, 8 00:00:23,780 --> 00:00:27,680 unwrapped your source for industry specific insights and advice to develop 9 00:00:27,680 --> 00:00:28,760 and grow your business. 10 00:00:29,150 --> 00:00:30,590 And now here's your host, 11 00:00:30,740 --> 00:00:31,790 Sue Monheit. 12 00:00:32,360 --> 00:00:32,810 Hi there. 13 00:00:32,900 --> 00:00:36,470 I'm Sue and welcome to the gift is unwrapped podcasts. 14 00:00:36,680 --> 00:00:39,590 Whether you own a brick and mortar store sell online or 15 00:00:39,590 --> 00:00:40,970 are just getting started, 16 00:00:41,180 --> 00:00:44,780 you'll discover new insights to gain traction and to grow your 17 00:00:44,780 --> 00:00:47,360 business. And today I have joining us, 18 00:00:47,450 --> 00:00:49,250 Heather Robinson, 19 00:00:49,250 --> 00:00:51,980 Heather is co owner and creative director of editor. 20 00:00:52,280 --> 00:00:56,090 This is a professional copy editing and proofreading app where you 21 00:00:56,090 --> 00:00:57,890 get immediate online service, 22 00:00:57,890 --> 00:01:01,580 24 seven with editing done by real people. 23 00:01:02,030 --> 00:01:03,440 She's in business with her husband, 24 00:01:03,440 --> 00:01:05,750 Brian, while working in Singapore. 25 00:01:05,810 --> 00:01:08,840 Brian came up with the idea for editor the need for 26 00:01:08,840 --> 00:01:12,800 an online proofreading service was strong business in Singapore, 27 00:01:12,800 --> 00:01:13,640 moves fast, 28 00:01:13,700 --> 00:01:18,050 and many are not native English speakers or writers editor launched 29 00:01:18,050 --> 00:01:20,390 to the public in April of 2016. 30 00:01:20,540 --> 00:01:22,910 And they currently have over 5,000 31 00:01:22,910 --> 00:01:24,110 registered users, 32 00:01:24,410 --> 00:01:25,580 small business owners, 33 00:01:25,760 --> 00:01:27,290 bloggers, job seekers, 34 00:01:27,290 --> 00:01:31,010 and students all use editor for their day to day writing. 35 00:01:31,610 --> 00:01:33,410 So super exciting, 36 00:01:33,410 --> 00:01:35,060 Heather, welcome to the show. 37 00:01:35,450 --> 00:01:36,260 Thank you. 38 00:01:36,560 --> 00:01:39,770 Is there anything you would like to expound upon with the 39 00:01:39,770 --> 00:01:41,240 intro before we get started? 40 00:01:41,720 --> 00:01:42,920 I think you did a good job. 41 00:01:43,010 --> 00:01:48,500 It's pretty much your on-demand editing service for your day-to-day writing. 42 00:01:48,950 --> 00:01:49,220 All right. 43 00:01:49,220 --> 00:01:52,640 So what I really will want to do and just for 44 00:01:52,640 --> 00:01:53,120 our listeners, 45 00:01:53,120 --> 00:01:55,310 so you all understand how we're going to take this interview 46 00:01:55,310 --> 00:01:59,150 is we are going to chat with how they actually started 47 00:01:59,150 --> 00:02:00,380 to develop the app. 48 00:02:00,380 --> 00:02:03,890 We're going to talk about the app and then it's applications 49 00:02:03,920 --> 00:02:05,750 potentially for you and your business too. 50 00:02:05,750 --> 00:02:07,340 So you're going to look at two different sides, 51 00:02:07,340 --> 00:02:09,800 how something like this even gets started, 52 00:02:10,070 --> 00:02:12,980 and then the value that this particular one could have for 53 00:02:12,980 --> 00:02:16,100 you. But before we jumped into any of that, 54 00:02:16,100 --> 00:02:20,480 Heather, we like to start off with hearing what your unique 55 00:02:20,480 --> 00:02:22,610 motivational candle would look like. 56 00:02:23,000 --> 00:02:25,610 If you were to create your very own candle, 57 00:02:25,910 --> 00:02:28,430 what color would it be and what would the quote beyond 58 00:02:28,430 --> 00:02:29,120 that candle? 59 00:02:29,540 --> 00:02:31,850 Well, my favorite color is green. 60 00:02:31,970 --> 00:02:33,530 I don't know that I would choose a green candle, 61 00:02:33,530 --> 00:02:35,660 but probably we'll go with it. 62 00:02:35,930 --> 00:02:39,560 And a quote that I always think about it's not very, 63 00:02:39,560 --> 00:02:41,960 if at all is you'll find me somewhere between a juice 64 00:02:41,960 --> 00:02:46,670 cleanse and a donut bench falling because I always have really 65 00:02:46,670 --> 00:02:51,170 good intentions and sometimes just doesn't work out on a more 66 00:02:51,200 --> 00:02:52,070 serious note. 67 00:02:52,280 --> 00:02:54,770 A quote that I do like that I try to remember 68 00:02:54,770 --> 00:02:56,480 is from Abraham Lincoln. 69 00:02:56,480 --> 00:03:00,340 And it says you cannot escape the responsibility of by evading 70 00:03:00,340 --> 00:03:04,780 Today. And that one kind of resonates just because I hate 71 00:03:04,780 --> 00:03:07,480 to admit that I'm sort of a perpetual procrastinator. 72 00:03:07,720 --> 00:03:09,700 So kind of reminds me like, 73 00:03:09,880 --> 00:03:10,630 if I push it off, 74 00:03:10,630 --> 00:03:11,860 it's not going anywhere. 75 00:03:12,390 --> 00:03:14,220 Yeah. It's still going to show up and soon to show 76 00:03:14,220 --> 00:03:16,200 its nasty little head again later. 77 00:03:16,230 --> 00:03:17,760 So you might as well just tackle it right away, 78 00:03:17,760 --> 00:03:18,750 right? Yeah, 79 00:03:18,840 --> 00:03:20,250 absolutely. All right. 80 00:03:20,340 --> 00:03:23,460 Let's start talking about the editor app. 81 00:03:23,700 --> 00:03:25,290 Yeah. How in the world. 82 00:03:25,290 --> 00:03:29,130 Okay. So it's pretty understandable and very cool. 83 00:03:29,130 --> 00:03:31,950 How Brian uncovered the need for this, 84 00:03:31,950 --> 00:03:32,280 you know, 85 00:03:32,310 --> 00:03:35,220 because it's not just people who are in other countries who 86 00:03:35,220 --> 00:03:36,780 need to speak proper English. 87 00:03:36,810 --> 00:03:38,370 A lot of people here in the state, 88 00:03:38,550 --> 00:03:40,710 we're so easy with our language. 89 00:03:40,890 --> 00:03:44,130 It's so easy not to put correct grammar on paper these 90 00:03:44,130 --> 00:03:45,330 days. Would you agree? 91 00:03:45,630 --> 00:03:50,100 Yeah, it's I think just with so much typing and texting, 92 00:03:50,130 --> 00:03:52,080 it's kind of gotten away from us. 93 00:03:52,320 --> 00:03:52,830 I mean, 94 00:03:53,100 --> 00:03:55,560 when was the last time any of us really learned grammar, 95 00:03:55,560 --> 00:03:56,490 like seventh grade. 96 00:03:56,700 --> 00:04:00,000 So it really doesn't stick with you unless you reading a 97 00:04:00,000 --> 00:04:02,130 ton or a really honest, 98 00:04:02,430 --> 00:04:04,860 Right? And now all these apps that you have, 99 00:04:04,860 --> 00:04:05,340 you can just, 100 00:04:05,520 --> 00:04:06,270 or not apps, 101 00:04:06,270 --> 00:04:06,720 I don't mean that, 102 00:04:06,720 --> 00:04:07,800 but even a phone, 103 00:04:07,800 --> 00:04:10,290 you can just press the mic and speak right into it 104 00:04:10,290 --> 00:04:11,700 and send a text message. 105 00:04:12,060 --> 00:04:13,470 So it ends up being more, 106 00:04:13,470 --> 00:04:17,790 your spoken word that's written down versus real correct grammar, 107 00:04:17,970 --> 00:04:21,930 Right. And sometimes even a text to talk will get it 108 00:04:21,930 --> 00:04:25,170 wrong. I know a lot of people use dragon dictation and 109 00:04:25,170 --> 00:04:29,280 other dictation programs to write emails and write their papers. 110 00:04:29,580 --> 00:04:31,290 And unless you're really reading over, 111 00:04:31,410 --> 00:04:36,180 it could translate something incorrectly or say F O U R 112 00:04:36,180 --> 00:04:37,290 a few points for, 113 00:04:37,290 --> 00:04:41,250 and so things like that are just contextual mistakes that a 114 00:04:41,250 --> 00:04:44,070 spellcheck or something else isn't gonna catch. 115 00:04:44,070 --> 00:04:46,320 You're really gonna need human to be reading it and understand. 116 00:04:46,860 --> 00:04:47,700 Right. Okay. 117 00:04:47,880 --> 00:04:51,750 So Brian saw the need because he was in Singapore and 118 00:04:51,750 --> 00:04:54,060 saw it really prevalent there. 119 00:04:54,270 --> 00:04:57,090 So saw that there was an opportunity to fill that gap. 120 00:04:57,180 --> 00:05:00,360 What do you see is the value of making sure that 121 00:05:00,360 --> 00:05:01,830 you have your grammar proper? 122 00:05:01,830 --> 00:05:03,270 Why is that even important? 123 00:05:03,690 --> 00:05:07,260 I believe it's important just because it'll make me take you 124 00:05:07,260 --> 00:05:12,360 seriously. If I'm reading through a sales letter or an email 125 00:05:12,600 --> 00:05:15,270 and there's even two or three mistakes, 126 00:05:15,270 --> 00:05:16,680 I'm kind of going to think twice about, 127 00:05:16,680 --> 00:05:19,350 well, if you're not taking your message to me, 128 00:05:19,350 --> 00:05:21,750 seriously, are you taking your business serious? 129 00:05:21,780 --> 00:05:22,350 Are you, 130 00:05:22,620 --> 00:05:24,360 why should I take your business seriously? 131 00:05:24,360 --> 00:05:27,600 If you can't take your message and your written information seriously. 132 00:05:27,990 --> 00:05:31,530 So it's a whole credibility play and what your images out 133 00:05:31,530 --> 00:05:32,160 to the world. 134 00:05:32,370 --> 00:05:36,060 Yeah. I really think it's a level of professionalism. 135 00:05:36,420 --> 00:05:38,160 It shows you double-check, 136 00:05:38,250 --> 00:05:41,040 what's going on that you care how you're presented out to 137 00:05:41,040 --> 00:05:41,740 your customers and, 138 00:05:41,780 --> 00:05:43,140 yeah. Right. 139 00:05:43,200 --> 00:05:44,430 And I think in this day and age, 140 00:05:44,430 --> 00:05:45,930 there are so many options. 141 00:05:46,230 --> 00:05:48,750 So if you were a marketing company, 142 00:05:48,750 --> 00:05:49,620 for example, 143 00:05:49,620 --> 00:05:53,340 and your brochures had misspelled words or your letters out to 144 00:05:53,340 --> 00:05:57,890 customers had misspelled words that could look like your company is 145 00:05:58,010 --> 00:06:01,580 less than the level that someone would want to use. 146 00:06:01,760 --> 00:06:04,670 And so they'll go onto the next one because there's always 147 00:06:04,670 --> 00:06:06,080 a next one these days. 148 00:06:06,500 --> 00:06:07,730 Lots of options. 149 00:06:08,060 --> 00:06:08,390 All right. 150 00:06:08,390 --> 00:06:09,110 So let's talk, 151 00:06:09,110 --> 00:06:10,370 I'm very curious. 152 00:06:10,670 --> 00:06:12,140 How in the world, 153 00:06:12,140 --> 00:06:13,580 once you have this idea, 154 00:06:13,910 --> 00:06:15,650 how do you build an app? 155 00:06:15,770 --> 00:06:18,350 Take us through the process of how this actually became a 156 00:06:18,350 --> 00:06:21,910 reality. I probably can just give you like a glossed over 157 00:06:21,910 --> 00:06:25,930 version because I am not a programmer and I didn't develop 158 00:06:25,930 --> 00:06:26,950 it. That was all Brian. 159 00:06:27,310 --> 00:06:30,850 So he kind of is like a self-taught developer, 160 00:06:30,850 --> 00:06:31,600 a programmer. 161 00:06:31,900 --> 00:06:36,040 And once he and his partner decided, 162 00:06:36,040 --> 00:06:37,690 well, this is something that we need. 163 00:06:38,020 --> 00:06:39,910 He also is a college professor. 164 00:06:40,090 --> 00:06:40,900 So he kind of was like, 165 00:06:40,900 --> 00:06:44,950 well, I have this huge network of teachers and professors that 166 00:06:44,950 --> 00:06:45,640 I know. 167 00:06:46,030 --> 00:06:49,240 And if somehow we could just dispatch this information out to 168 00:06:49,240 --> 00:06:51,160 people, they can pick it up and fix it. 169 00:06:51,160 --> 00:06:54,100 It was kind of when Uber was growing and starting to 170 00:06:54,100 --> 00:06:55,000 get really popular. 171 00:06:55,450 --> 00:06:59,500 So they just started sitting down and coding a lot of 172 00:06:59,500 --> 00:07:03,430 coding. Actually the first prep of developing an app would be 173 00:07:03,430 --> 00:07:05,440 kind of almost like writing a book. 174 00:07:05,440 --> 00:07:06,640 Like you have to write out, 175 00:07:06,910 --> 00:07:07,150 you know, 176 00:07:07,150 --> 00:07:08,290 what do you want to achieve? 177 00:07:08,320 --> 00:07:11,410 How do you want it to look how it looks today 178 00:07:11,410 --> 00:07:12,910 is not what it looked like, 179 00:07:12,940 --> 00:07:15,730 probably on its first through fifth rounds. 180 00:07:16,030 --> 00:07:20,650 So it is a lot of stylization and really just depending 181 00:07:20,650 --> 00:07:22,480 on how are people gonna work through it too, 182 00:07:22,480 --> 00:07:24,250 because when you're building something, 183 00:07:24,250 --> 00:07:25,870 it makes sense to you. 184 00:07:26,110 --> 00:07:29,080 And then when you give it off to a friend to 185 00:07:29,080 --> 00:07:29,710 say like here, 186 00:07:29,710 --> 00:07:31,390 try this out and you don't even tell them how to 187 00:07:31,390 --> 00:07:31,960 use it. 188 00:07:32,110 --> 00:07:35,170 You have to watch them using it to see what do 189 00:07:35,170 --> 00:07:36,490 they intuitively do. 190 00:07:36,670 --> 00:07:38,620 And sometimes it's not always what you think it's going to 191 00:07:38,620 --> 00:07:39,880 be, Right. 192 00:07:40,180 --> 00:07:41,650 Just the whole user experience. 193 00:07:41,650 --> 00:07:44,260 You have to look at it from that end as you're 194 00:07:44,260 --> 00:07:46,600 developing and as you're going through draft by draft, 195 00:07:47,170 --> 00:07:52,120 Right? So they took about a year to develop just actually 196 00:07:52,120 --> 00:07:53,380 the backend app. 197 00:07:53,590 --> 00:07:58,150 There's also an algorithm that we have that will filter the 198 00:07:58,150 --> 00:08:01,960 better editors to the top for when they get notified as 199 00:08:01,960 --> 00:08:06,070 they get rated and as their speed so that it will 200 00:08:06,130 --> 00:08:09,520 eventually naturally weed out any editors that maybe aren't up to 201 00:08:09,520 --> 00:08:10,450 par. Okay. 202 00:08:10,450 --> 00:08:10,900 You know what, 203 00:08:10,900 --> 00:08:11,530 at this point, 204 00:08:11,530 --> 00:08:14,650 I think it would be good so that our audience understands 205 00:08:14,650 --> 00:08:16,240 what you're actually talking about. 206 00:08:16,390 --> 00:08:19,090 Let's go through and talk about the process, 207 00:08:19,090 --> 00:08:21,130 what the app looks like now today. 208 00:08:21,130 --> 00:08:23,050 And then we can get back to what you're talking about 209 00:08:23,050 --> 00:08:24,310 with the better editors and all that, 210 00:08:24,310 --> 00:08:26,500 because I think it'll become clear to people. 211 00:08:26,770 --> 00:08:29,770 So if you would talk through how it works from a 212 00:08:29,770 --> 00:08:34,210 user perspective and then how you get your editors so that, 213 00:08:34,210 --> 00:08:34,720 you know, 214 00:08:34,720 --> 00:08:35,320 for sure you've, 215 00:08:35,380 --> 00:08:38,980 you're getting quality work done because you are not editing. 216 00:08:38,980 --> 00:08:39,130 I mean, 217 00:08:39,130 --> 00:08:41,410 it's not just Brian and Heather on the other side, 218 00:08:41,410 --> 00:08:42,460 editing all of this. 219 00:08:42,730 --> 00:08:44,710 So walk through all that for us. 220 00:08:44,710 --> 00:08:46,450 Would you first from the customer standpoint? 221 00:08:46,450 --> 00:08:48,490 So if I wanted to submit something to you, 222 00:08:48,490 --> 00:08:49,300 I was interested, 223 00:08:49,480 --> 00:08:50,290 how does that work? 224 00:08:50,560 --> 00:08:51,610 Sure. Well, 225 00:08:51,610 --> 00:08:55,770 we have both a web app and a mobile app. 226 00:08:55,800 --> 00:08:59,460 What that is is you can go and use the service 227 00:08:59,700 --> 00:09:01,830 from your desktop on our website, 228 00:09:01,950 --> 00:09:04,350 which is editor with two rs.com. 229 00:09:04,590 --> 00:09:08,520 You would go there and sign up for an account and 230 00:09:08,760 --> 00:09:09,990 then you can get started. 231 00:09:10,320 --> 00:09:11,310 We have a, 232 00:09:11,370 --> 00:09:14,130 how it works tab with a great explainer video. 233 00:09:14,430 --> 00:09:19,350 Essentially what you do is sign up login and you can 234 00:09:19,350 --> 00:09:24,060 either cut and paste your writing into the work field, 235 00:09:24,060 --> 00:09:25,470 or you can type right into it. 236 00:09:25,800 --> 00:09:29,520 You would then click submit and that's it for you. 237 00:09:29,790 --> 00:09:31,950 Is there any limit on the length? 238 00:09:32,370 --> 00:09:36,630 We have a 2000 word limit and that's actually pretty long. 239 00:09:36,630 --> 00:09:37,920 That's about three pages, 240 00:09:38,680 --> 00:09:41,600 Sales letter or lots of different types of wording. 241 00:09:41,840 --> 00:09:44,780 Yeah. And we have it limited to 2000 words just because 242 00:09:44,780 --> 00:09:48,140 we really wanted it to be more of your day-to-day writing. 243 00:09:48,140 --> 00:09:50,120 We want our editors to be able to pick it up 244 00:09:50,150 --> 00:09:52,400 mobily in between what they're doing. 245 00:09:52,640 --> 00:09:55,520 Anything over 2000 words takes a lot more time to edit. 246 00:09:55,520 --> 00:09:56,930 So you're not going to submit a book. 247 00:09:57,140 --> 00:09:58,850 No, there's other stuff. 248 00:09:59,780 --> 00:09:59,990 All right. 249 00:10:00,080 --> 00:10:02,480 So you submit your work and then what happens? 250 00:10:02,510 --> 00:10:03,260 Where does it go? 251 00:10:03,590 --> 00:10:07,820 That will then be dispatched out to our network of editors. 252 00:10:08,060 --> 00:10:11,810 They'll receive a text notification that says, 253 00:10:12,020 --> 00:10:15,650 would you like to make $2 and 10 cents pick up 254 00:10:15,650 --> 00:10:16,640 this job? 255 00:10:16,640 --> 00:10:19,010 And so then the first editor to pick up the job 256 00:10:19,010 --> 00:10:19,820 gets it, 257 00:10:19,820 --> 00:10:23,660 you'll then get a notification that says your job has been 258 00:10:23,660 --> 00:10:25,670 picked up and editors out of the unit. 259 00:10:26,120 --> 00:10:28,880 And it should be back to you within about five minutes, 260 00:10:28,880 --> 00:10:29,810 depending on the length, 261 00:10:30,140 --> 00:10:33,350 the editor will then edit it and press submit on their 262 00:10:33,350 --> 00:10:37,310 end. You'll get another notification that says your job is fixed 263 00:10:37,310 --> 00:10:37,820 and done, 264 00:10:38,120 --> 00:10:39,080 and you can check it out. 265 00:10:39,110 --> 00:10:41,630 You'll then see two versions, 266 00:10:41,630 --> 00:10:44,300 you'll see a marked up version so that you can learn 267 00:10:44,360 --> 00:10:46,160 and know what's happened. 268 00:10:46,490 --> 00:10:48,470 And then you'll also have a clean version so that you 269 00:10:48,470 --> 00:10:51,770 could either send it off right from the workspace. 270 00:10:52,130 --> 00:10:55,610 And it'll be emailed from the email that you used to 271 00:10:55,610 --> 00:10:56,180 sign up, 272 00:10:56,480 --> 00:10:58,490 or you can cut and paste it and put it wherever 273 00:10:58,520 --> 00:10:59,030 you need it. 274 00:10:59,630 --> 00:11:02,540 I love the fact that there's that learn aspect to it. 275 00:11:02,870 --> 00:11:04,250 Yeah. That was really important. 276 00:11:04,250 --> 00:11:04,880 Cause we, 277 00:11:05,180 --> 00:11:06,740 Did you have that right from the beginning? 278 00:11:06,740 --> 00:11:08,960 Or did that kind of evolve as you were going through 279 00:11:08,960 --> 00:11:10,070 all your different drafts? 280 00:11:10,400 --> 00:11:11,930 That was actually from the beginning. 281 00:11:11,930 --> 00:11:15,110 Yeah. We wanted people to be able to learn and know 282 00:11:15,320 --> 00:11:17,300 what they're doing incorrectly and why. 283 00:11:17,660 --> 00:11:19,580 Right. And how long is the turnaround? 284 00:11:19,580 --> 00:11:21,920 Approximately? Obviously it depends on length of course, 285 00:11:21,920 --> 00:11:23,600 but approximately hour, 286 00:11:23,630 --> 00:11:26,330 Our average turnaround is 5.1 287 00:11:26,330 --> 00:11:28,160 minutes. Oh my gosh, 288 00:11:28,160 --> 00:11:29,690 you guys 5.1 289 00:11:29,690 --> 00:11:33,710 minutes to make sure that everything is proofed and put together 290 00:11:33,710 --> 00:11:37,640 properly and it goes out and it comes back and it's 291 00:11:37,640 --> 00:11:38,210 ready to go. 292 00:11:38,210 --> 00:11:39,680 That is super cool, 293 00:11:39,680 --> 00:11:40,820 Heather. Yeah. 294 00:11:40,850 --> 00:11:43,820 It's really great to see it come back to you so 295 00:11:43,820 --> 00:11:45,020 fast. Cause that was the big thing. 296 00:11:45,020 --> 00:11:45,770 A lot of people, 297 00:11:46,010 --> 00:11:47,900 they want to get their email out quick. 298 00:11:47,930 --> 00:11:50,660 They want to get their blog posts posted and they don't 299 00:11:50,660 --> 00:11:54,880 like sitting around waiting for someone to pick up their email, 300 00:11:54,880 --> 00:11:55,870 read over it. 301 00:11:56,140 --> 00:11:57,820 So that was very important to us. 302 00:11:57,820 --> 00:11:58,330 Is speed. 303 00:11:58,830 --> 00:12:01,620 Okay. So then how on the other end, 304 00:12:01,620 --> 00:12:04,980 how did you get all of your editors and you offer 305 00:12:04,980 --> 00:12:06,480 24 seven service. 306 00:12:06,480 --> 00:12:10,260 So how that had to have taken a lot of planning 307 00:12:10,260 --> 00:12:12,600 to get that whole thing set up and ready to go. 308 00:12:12,990 --> 00:12:17,520 Yeah. The 24 hour service was challenging to kind of figure 309 00:12:17,520 --> 00:12:18,090 out at first, 310 00:12:18,090 --> 00:12:22,500 I'll let you know I was editing work probably around 2:00 311 00:12:22,500 --> 00:12:25,560 AM the first week or so, 312 00:12:25,560 --> 00:12:27,720 Because you just didn't have editors in the time zones that 313 00:12:27,720 --> 00:12:29,550 would be available to pick it up probably right. 314 00:12:29,610 --> 00:12:30,720 You just didn't have enough. 315 00:12:30,930 --> 00:12:33,570 And at the level and English knowing English. 316 00:12:33,780 --> 00:12:34,710 Yeah, absolutely. 317 00:12:34,950 --> 00:12:38,460 So they're probably the first week or so it was Brian 318 00:12:38,460 --> 00:12:40,410 and they had a lot of sleepless nights picking up these 319 00:12:40,410 --> 00:12:42,030 jobs when they came in. 320 00:12:42,390 --> 00:12:43,320 So for the 24 hour, 321 00:12:43,320 --> 00:12:47,070 we have actually a few editors overseas that are English speaking, 322 00:12:47,070 --> 00:12:48,300 but they're just an ex-pats. 323 00:12:48,570 --> 00:12:52,140 So they're the people who kind of take our overnight medics 324 00:12:52,620 --> 00:12:54,000 and fighting the editors. 325 00:12:54,000 --> 00:12:58,350 We started out with solid group of professors who Brian knows 326 00:12:58,650 --> 00:13:00,000 who had to pass the assessment. 327 00:13:00,010 --> 00:13:04,080 So we found an English assessment that we've tweaked and rewritten 328 00:13:04,320 --> 00:13:05,430 and that's the first step. 329 00:13:05,460 --> 00:13:09,060 And then after you pass the grammatical English assessment, 330 00:13:09,360 --> 00:13:12,360 you will then edit three jobs, 331 00:13:12,360 --> 00:13:16,770 like three test jobs that we've strategically placed, 332 00:13:16,770 --> 00:13:20,070 common mistakes and just kind of a variety of issues. 333 00:13:20,370 --> 00:13:24,210 And that is checked on how fast you edit through it 334 00:13:24,210 --> 00:13:26,670 and how accurate your editing is. 335 00:13:26,700 --> 00:13:29,400 And so that's how the editors are vetted. 336 00:13:30,780 --> 00:13:34,050 So if someone wanted to be an editor who's listening right 337 00:13:34,050 --> 00:13:35,640 now, are they able to apply? 338 00:13:35,880 --> 00:13:36,750 Yeah, absolutely. 339 00:13:36,750 --> 00:13:38,580 If you go to our website, 340 00:13:38,580 --> 00:13:41,730 editor.com on the top right side, 341 00:13:41,760 --> 00:13:42,720 there's a small box, 342 00:13:42,720 --> 00:13:43,860 it says become an editor. 343 00:13:44,130 --> 00:13:47,070 And then you would just sign up through that button and 344 00:13:47,070 --> 00:13:47,820 apply there. 345 00:13:48,360 --> 00:13:48,660 All right, 346 00:13:48,700 --> 00:13:50,790 let's get back to the app development. 347 00:13:50,970 --> 00:13:54,240 So now everyone understands how the app works, 348 00:13:54,420 --> 00:13:57,720 who the editors are and we're talking already about the quality. 349 00:13:57,810 --> 00:14:00,570 Clearly your result is only going to be as good as 350 00:14:00,570 --> 00:14:01,890 the quality of the editors. 351 00:14:01,890 --> 00:14:04,830 So you really took that seriously in terms of making sure 352 00:14:04,830 --> 00:14:06,240 that there was a process. 353 00:14:06,420 --> 00:14:08,520 And do you reject a lot of people? 354 00:14:09,150 --> 00:14:09,720 We do. 355 00:14:10,560 --> 00:14:10,800 I mean, 356 00:14:10,800 --> 00:14:11,910 I'm excited about it, 357 00:14:11,910 --> 00:14:12,390 but yeah, 358 00:14:12,480 --> 00:14:16,140 there's some people that just don't pass and unfortunately we need 359 00:14:16,140 --> 00:14:17,490 to maintain high standards. 360 00:14:17,910 --> 00:14:20,550 Right. That'll make or break your service for sure. 361 00:14:20,700 --> 00:14:24,240 Yeah. And so now you're creating this from scratch, 362 00:14:24,390 --> 00:14:26,040 not been around before. 363 00:14:26,070 --> 00:14:28,860 How do you decide what your pricing structure is going to 364 00:14:28,860 --> 00:14:35,190 be? The pricing structure was probably our hardest issue to tackle 365 00:14:35,220 --> 00:14:37,560 that. And right now it's on, 366 00:14:37,890 --> 00:14:38,070 I mean, 367 00:14:38,070 --> 00:14:38,550 it's good. 368 00:14:38,550 --> 00:14:40,530 Our pricing is staying the way it is, 369 00:14:40,740 --> 00:14:45,000 but this is probably the third round of pricing that we 370 00:14:45,000 --> 00:14:46,260 finally finalized on. 371 00:14:46,620 --> 00:14:49,770 There are a few similar programs, 372 00:14:49,800 --> 00:14:51,530 but they're not either on demand. 373 00:14:51,560 --> 00:14:54,290 They're not fast or they're not real people. 374 00:14:54,530 --> 00:14:58,190 So there were a few things that were similar to what 375 00:14:58,190 --> 00:15:00,770 we're doing that we're able to look to. 376 00:15:01,070 --> 00:15:03,200 And we also thought about like, 377 00:15:03,230 --> 00:15:05,870 well, what would we pay and broke it down that way. 378 00:15:06,140 --> 00:15:08,840 If I was sending a sales letter to, 379 00:15:08,960 --> 00:15:11,630 to someone who I wanted to become a tenant of mine 380 00:15:11,630 --> 00:15:12,470 or something like that, 381 00:15:12,680 --> 00:15:14,750 how much would I pay to just really make sure that 382 00:15:14,750 --> 00:15:17,330 that letter is buttoned up and started from there. 383 00:15:17,330 --> 00:15:19,520 And then we also asked around a lot, 384 00:15:19,520 --> 00:15:20,510 like, what would you pay? 385 00:15:20,510 --> 00:15:21,050 What do you think? 386 00:15:21,050 --> 00:15:22,070 Do you think this is too high? 387 00:15:22,070 --> 00:15:23,120 Do you think it's too low? 388 00:15:23,420 --> 00:15:25,640 And so I think it's really kind of have to ask 389 00:15:25,640 --> 00:15:27,800 around and do a lot of research to come up with 390 00:15:27,800 --> 00:15:28,340 what works. 391 00:15:28,850 --> 00:15:32,450 And then once we laid out the pricing and put it 392 00:15:32,450 --> 00:15:33,470 up there to the public, 393 00:15:33,800 --> 00:15:37,220 we even got more response and then tweaked it a little 394 00:15:37,220 --> 00:15:37,700 bit more. 395 00:15:37,760 --> 00:15:40,370 So I think the importance about that is just fluidity and 396 00:15:40,370 --> 00:15:42,740 being able to pivot to what your audience and what your 397 00:15:42,740 --> 00:15:43,970 customer wants. 398 00:15:43,970 --> 00:15:44,600 It needs. 399 00:15:45,130 --> 00:15:47,200 I just heard from you is there were really three steps. 400 00:15:47,200 --> 00:15:48,580 There was research. 401 00:15:48,610 --> 00:15:51,760 So identifying what was already out there and what the pricing 402 00:15:51,760 --> 00:15:52,750 models looked like, 403 00:15:52,930 --> 00:15:55,090 albeit they weren't real life. 404 00:15:55,090 --> 00:15:56,050 People like you had. 405 00:15:56,050 --> 00:15:57,850 So yours has a twist to it. 406 00:15:58,150 --> 00:16:01,390 Then a reality check in terms of how much you think 407 00:16:01,390 --> 00:16:04,870 would be reasonable if you were actually using the service and 408 00:16:04,870 --> 00:16:07,720 then bringing it to the customers and getting feedback from them. 409 00:16:07,750 --> 00:16:10,840 So kind of a three tiered thing in terms of the 410 00:16:10,840 --> 00:16:13,030 pricing and give biz listeners, 411 00:16:13,060 --> 00:16:17,050 we talk about pricing of your handcrafted products. 412 00:16:17,110 --> 00:16:21,130 And this can be a very similar type of a process. 413 00:16:21,130 --> 00:16:22,060 Now with you guys, 414 00:16:22,060 --> 00:16:25,510 you have materials and you have time in and labor and 415 00:16:25,510 --> 00:16:26,200 all of that. 416 00:16:26,380 --> 00:16:30,070 But in terms of the steps of the research reality check 417 00:16:30,370 --> 00:16:32,590 and then live testing, 418 00:16:32,800 --> 00:16:35,410 these are three steps that you could easily apply to your 419 00:16:35,410 --> 00:16:36,520 businesses as well. 420 00:16:36,790 --> 00:16:37,930 The other thing Heather, 421 00:16:37,930 --> 00:16:40,960 that I thought was really interesting and important to bring up 422 00:16:40,960 --> 00:16:45,100 and underline here is there are several places where you did 423 00:16:45,310 --> 00:16:46,150 put something out, 424 00:16:46,180 --> 00:16:47,590 you tested it and you revised it. 425 00:16:47,590 --> 00:16:48,310 You put something out, 426 00:16:48,310 --> 00:16:49,690 you tested it and revised it. 427 00:16:49,840 --> 00:16:52,210 You'd mentioned that just in the app development, 428 00:16:52,210 --> 00:16:53,080 in the coding, 429 00:16:53,080 --> 00:16:56,950 you had multiple drafts before you landed on the exact thing, 430 00:16:57,400 --> 00:16:58,540 same thing with pricing. 431 00:16:58,660 --> 00:17:02,680 You had several passes before you've landed on what sounds like 432 00:17:02,680 --> 00:17:04,720 now you'll use for at least some time, 433 00:17:04,780 --> 00:17:07,630 right? You never know if there'll be a revision later or 434 00:17:07,630 --> 00:17:09,700 adjustments for a large corporate business or, 435 00:17:09,700 --> 00:17:09,880 you know, 436 00:17:09,880 --> 00:17:11,260 whatever that might be. 437 00:17:11,530 --> 00:17:14,620 Again, the point is you don't always land at the first 438 00:17:14,620 --> 00:17:16,510 time you put something out there, 439 00:17:16,510 --> 00:17:17,230 you test it, 440 00:17:17,230 --> 00:17:18,760 you can always adjust. 441 00:17:18,850 --> 00:17:20,920 And even if you don't get it right, 442 00:17:20,920 --> 00:17:21,820 the first time, 443 00:17:21,910 --> 00:17:23,830 probably 90% of the time, 444 00:17:23,860 --> 00:17:24,760 you won't, 445 00:17:24,970 --> 00:17:25,960 that's not a failure. 446 00:17:25,960 --> 00:17:29,590 That's just an adjustment and an additional learning and advancement you 447 00:17:29,590 --> 00:17:31,090 make for your businesses. 448 00:17:31,330 --> 00:17:32,860 And that's exactly what you were doing here, 449 00:17:32,860 --> 00:17:34,090 Heather. Yeah. 450 00:17:34,390 --> 00:17:37,420 The people who are using my service now have no idea 451 00:17:37,420 --> 00:17:39,430 that it was priced differently six months. 452 00:17:39,460 --> 00:17:40,870 Well, we haven't been around for six months, 453 00:17:40,870 --> 00:17:41,800 but it was, 454 00:17:41,840 --> 00:17:44,320 it wasn't the same in April. 455 00:17:44,530 --> 00:17:46,900 So you kind of have to keep that in mind too. 456 00:17:46,930 --> 00:17:47,860 You know, 457 00:17:48,010 --> 00:17:50,220 what you did wrong or was different, 458 00:17:50,520 --> 00:17:51,480 but like you said, 459 00:17:51,480 --> 00:17:53,790 90% of the people aren't going to notice. 460 00:17:54,210 --> 00:17:56,880 And just because you maybe got it wrong the first time, 461 00:17:56,880 --> 00:17:58,170 it doesn't really mean it was wrong. 462 00:17:58,170 --> 00:18:00,750 It just wasn't what was perfect. 463 00:18:01,020 --> 00:18:03,210 And really the service still isn't perfect. 464 00:18:03,240 --> 00:18:03,540 I mean, 465 00:18:03,540 --> 00:18:05,070 I'm, I'll never say anything. 466 00:18:05,070 --> 00:18:05,610 It's perfect. 467 00:18:05,910 --> 00:18:07,740 It's always going to be growing and evolving. 468 00:18:08,130 --> 00:18:09,650 Absolutely. All right. 469 00:18:09,650 --> 00:18:12,890 So when we're creating our own products, 470 00:18:13,160 --> 00:18:16,040 whether it's a company or an app or a piece of 471 00:18:16,040 --> 00:18:19,850 jewelry, and we're our own boss in the beginning, 472 00:18:19,850 --> 00:18:20,750 when you first start off, 473 00:18:20,840 --> 00:18:21,770 everything's beautiful. 474 00:18:21,770 --> 00:18:25,070 You're going to create this product or this service and life 475 00:18:25,070 --> 00:18:26,030 is going to be beautiful, 476 00:18:26,210 --> 00:18:29,930 but we know that that's not reality problem set in. 477 00:18:29,960 --> 00:18:31,640 There are sleepless nights. 478 00:18:31,880 --> 00:18:33,200 Things can be a struggle. 479 00:18:33,200 --> 00:18:37,070 There's that gut wrenching moment when something you thought was perfect, 480 00:18:37,130 --> 00:18:38,570 all of a sudden is wrong. 481 00:18:38,870 --> 00:18:40,970 Can you tell us about something like that? 482 00:18:40,970 --> 00:18:42,260 That has happened with editor? 483 00:18:42,590 --> 00:18:45,590 Yeah. So she says hesitantly. 484 00:18:46,700 --> 00:18:47,030 I mean, 485 00:18:47,030 --> 00:18:48,800 absolutely the sleepless nights, 486 00:18:48,830 --> 00:18:51,530 the long working hours, 487 00:18:51,560 --> 00:18:53,690 the, are we ever going to make any money out of 488 00:18:53,690 --> 00:18:57,050 this? All those questions come to mind when you are building 489 00:18:57,050 --> 00:18:59,180 something like this and starting a business. 490 00:18:59,180 --> 00:19:01,010 I think as business owners, 491 00:19:01,280 --> 00:19:04,880 you kind of have to swallow the reality that you're probably 492 00:19:04,880 --> 00:19:06,320 the last person to be paid. 493 00:19:06,560 --> 00:19:08,870 Unfortunately, our editors are paid, 494 00:19:08,870 --> 00:19:11,270 but getting to that point is a slow point. 495 00:19:11,270 --> 00:19:12,980 And you just have to have faith in yourself. 496 00:19:13,310 --> 00:19:17,630 One kind of moment we had was right at the beginning 497 00:19:17,630 --> 00:19:18,170 of April, 498 00:19:18,170 --> 00:19:23,300 we had launched and someone bought like a pretty decent package. 499 00:19:23,330 --> 00:19:24,470 They were not only a user, 500 00:19:24,470 --> 00:19:26,360 but they were like a paid user. 501 00:19:26,660 --> 00:19:33,650 And they wrote up their sales newsletter inside our desktop. 502 00:19:33,860 --> 00:19:35,300 They didn't copy and paste it or anything. 503 00:19:35,300 --> 00:19:37,550 They wrote it in there and they submitted it. 504 00:19:37,910 --> 00:19:40,130 And some like wires crossed, 505 00:19:40,160 --> 00:19:40,970 well, not real wires, 506 00:19:40,970 --> 00:19:41,510 but you know, 507 00:19:41,570 --> 00:19:44,930 like wires crossed on the backend and they lost it. 508 00:19:45,260 --> 00:19:47,570 And they just freaked out because they, 509 00:19:47,630 --> 00:19:48,020 they were like, 510 00:19:48,020 --> 00:19:49,490 I just spend an hour writing this. 511 00:19:49,490 --> 00:19:50,210 Where is it? 512 00:19:50,540 --> 00:19:55,520 And it took Brian about a day to find it in 513 00:19:55,520 --> 00:19:56,330 our database, 514 00:19:56,510 --> 00:19:59,900 but he was able to recover it and fixed the problem 515 00:19:59,930 --> 00:20:03,350 that caused their connection to basically lose it. 516 00:20:03,350 --> 00:20:04,760 Like it would never really was lost, 517 00:20:04,790 --> 00:20:07,640 but it was hidden unless you were going in the backend 518 00:20:07,640 --> 00:20:08,390 database to find it. 519 00:20:08,390 --> 00:20:09,740 And so that was the biggest, 520 00:20:09,890 --> 00:20:10,840 Oh my God moment. 521 00:20:10,910 --> 00:20:13,310 Cause they were paying and it was in the beginning. 522 00:20:13,310 --> 00:20:16,250 And So how did you manage the communication with them as 523 00:20:16,250 --> 00:20:19,100 you were struggling frantically to figure this out. 524 00:20:19,520 --> 00:20:23,240 Brian had emailed them and said he was looking for it. 525 00:20:23,240 --> 00:20:24,860 It should be able to be recovered, 526 00:20:25,040 --> 00:20:27,800 please. Don't panic essentially. 527 00:20:27,800 --> 00:20:30,290 And he would let us do the panicking. 528 00:20:30,820 --> 00:20:31,590 He's like, 529 00:20:31,640 --> 00:20:32,960 I'll get it back to you. 530 00:20:33,200 --> 00:20:34,880 He actually gave them his direct phone number. 531 00:20:34,880 --> 00:20:35,120 He's like, 532 00:20:35,120 --> 00:20:35,840 if you need to call me, 533 00:20:35,840 --> 00:20:36,260 you can, 534 00:20:36,260 --> 00:20:38,840 but no we're looking into this and we'll get it back 535 00:20:38,840 --> 00:20:39,140 to you. 536 00:20:39,440 --> 00:20:43,250 So customer service is really important to us in being transparent 537 00:20:43,250 --> 00:20:45,080 and being accessible. 538 00:20:45,320 --> 00:20:46,310 We're On pins and needles. 539 00:20:46,310 --> 00:20:46,970 Did it all end? 540 00:20:47,260 --> 00:20:48,220 Well, yes, 541 00:20:48,220 --> 00:20:49,000 It didn't work out. 542 00:20:49,300 --> 00:20:49,810 Oh yay. 543 00:20:49,960 --> 00:20:50,680 He recovered, 544 00:20:50,680 --> 00:20:51,970 the writing found the job. 545 00:20:52,030 --> 00:20:54,850 It was fixed and they're actually still customers. 546 00:20:55,120 --> 00:20:55,690 So it was good, 547 00:20:55,690 --> 00:20:58,950 but that was probably the biggest problem And big point. 548 00:20:59,100 --> 00:21:00,690 All of us as businesses. 549 00:21:00,840 --> 00:21:02,520 Now you were in development stage yet. 550 00:21:02,520 --> 00:21:05,100 So you were still early in testing the systems and all 551 00:21:05,100 --> 00:21:06,300 that, but still, 552 00:21:06,630 --> 00:21:10,170 if you ever fall short of what your customer is expecting, 553 00:21:10,560 --> 00:21:12,090 that'll happen to all of us. 554 00:21:12,090 --> 00:21:14,340 And we can just assume that there's a time and a 555 00:21:14,340 --> 00:21:16,530 place where that is going to happen. 556 00:21:16,740 --> 00:21:19,110 But the big point I'm so glad you responded as you 557 00:21:19,110 --> 00:21:23,340 did, Heather is communication with your customer and not having them 558 00:21:23,340 --> 00:21:27,330 feel like they are out there and not being recognized, 559 00:21:27,330 --> 00:21:27,510 you know, 560 00:21:27,510 --> 00:21:30,690 and that their issue isn't as important to you as it 561 00:21:30,690 --> 00:21:31,500 is to them. 562 00:21:31,770 --> 00:21:36,150 That communication goes miles in terms of just while you're resolving 563 00:21:36,150 --> 00:21:39,210 the problem or working through any situation, 564 00:21:39,420 --> 00:21:40,590 because that really shows on, 565 00:21:40,590 --> 00:21:44,490 I honestly think this separates quality businesses from those who really 566 00:21:44,490 --> 00:21:45,090 don't care, 567 00:21:45,330 --> 00:21:46,740 who aren't going to put in the time. 568 00:21:47,010 --> 00:21:49,260 And you may end up on the other side with a 569 00:21:49,260 --> 00:21:53,070 more loyal customer than just a regular customer where everything goes 570 00:21:53,070 --> 00:21:54,390 perfectly all the time. 571 00:21:54,630 --> 00:21:55,380 Would you agree with that? 572 00:21:55,740 --> 00:21:56,340 I do. 573 00:21:56,340 --> 00:22:00,150 And I feel like if people have people don't share really 574 00:22:00,150 --> 00:22:01,290 their good experiences, 575 00:22:01,350 --> 00:22:05,640 people will share like exceptional experiences and terrible experiences. 576 00:22:05,970 --> 00:22:09,000 So if you're able to go above and beyond and really 577 00:22:09,000 --> 00:22:09,900 help the person, 578 00:22:10,080 --> 00:22:12,630 I think it will come back to you because then they'll 579 00:22:12,630 --> 00:22:13,920 tell people and say, 580 00:22:13,920 --> 00:22:14,370 you know what? 581 00:22:14,610 --> 00:22:15,540 I had this problem, 582 00:22:15,540 --> 00:22:16,920 but they totally took care of it. 583 00:22:17,130 --> 00:22:18,120 It all worked out. 584 00:22:18,390 --> 00:22:21,180 And I think that will come back to you like later. 585 00:22:21,510 --> 00:22:22,170 Okay. Agreed. 586 00:22:22,500 --> 00:22:22,800 All right. 587 00:22:22,800 --> 00:22:24,900 Now I'm going to make you tell a story and we 588 00:22:24,900 --> 00:22:26,040 did not prep for this. 589 00:22:26,040 --> 00:22:31,020 So get ready Heather and I saw each other at social 590 00:22:31,020 --> 00:22:34,560 media marketing world in San Diego a couple of months back. 591 00:22:34,650 --> 00:22:37,560 And I want you to walk through and tell the story 592 00:22:37,560 --> 00:22:38,160 kind of quickly. 593 00:22:38,160 --> 00:22:39,540 We don't have to go through the whole thing, 594 00:22:39,780 --> 00:22:43,860 but tell the story about Chris Brogan and his comments about 595 00:22:43,860 --> 00:22:45,810 the app and just the whole situation, 596 00:22:45,810 --> 00:22:48,060 set it all up and give us that story. 597 00:22:48,630 --> 00:22:52,350 So he was speaking and we were sitting there with Brian, 598 00:22:52,350 --> 00:22:52,890 my husband, 599 00:22:53,100 --> 00:22:55,110 and he's kind of always been a fan of Chris Brogan. 600 00:22:55,110 --> 00:22:56,010 He's read his books, 601 00:22:56,370 --> 00:22:58,710 but my husband is also not a fan boy. 602 00:22:58,740 --> 00:23:00,990 Like people don't impress them in that way, 603 00:23:01,680 --> 00:23:02,190 but you know, 604 00:23:02,190 --> 00:23:05,820 he was still kind of excited to be there during Chris's 605 00:23:06,120 --> 00:23:10,650 speech. He challenged us to all do something that was out 606 00:23:10,650 --> 00:23:11,580 of her comfort zone. 607 00:23:11,580 --> 00:23:14,100 Something that we wouldn't typically do. 608 00:23:14,460 --> 00:23:17,910 And he also mentioned something about failure is just part of 609 00:23:17,910 --> 00:23:20,280 life and how many sticker, 610 00:23:20,310 --> 00:23:21,750 like startup business stickers. 611 00:23:21,750 --> 00:23:24,300 He peels off his website or his laptop every year, 612 00:23:24,690 --> 00:23:27,870 which is funny because my husband and I's laptops are full 613 00:23:27,870 --> 00:23:28,380 of stickers. 614 00:23:28,680 --> 00:23:31,170 So after the talk, 615 00:23:31,440 --> 00:23:34,500 Brian walked up and introduced himself and then handed him an 616 00:23:34,500 --> 00:23:35,460 editor sticker and was like, 617 00:23:35,460 --> 00:23:36,870 here's a sticker for your laptop. 618 00:23:36,900 --> 00:23:38,460 Hopefully you don't have to peel it off in a year. 619 00:23:38,730 --> 00:23:41,280 And that kind of just keep the conversation going. 620 00:23:41,510 --> 00:23:42,870 He didn't want to go up and sell them anything. 621 00:23:42,870 --> 00:23:44,850 He just wanted to like be funny and give them a 622 00:23:44,870 --> 00:23:46,610 sticker. And so then Chris asked like, 623 00:23:46,640 --> 00:23:48,650 well, what is this quickly told them about it. 624 00:23:48,650 --> 00:23:49,220 And he was like, 625 00:23:49,370 --> 00:23:50,960 this is awesome. 626 00:23:51,030 --> 00:23:53,060 So many people mean to use this. 627 00:23:53,330 --> 00:23:54,410 I think it's great. 628 00:23:54,830 --> 00:23:56,630 And so Brian did something that was out of his comfort 629 00:23:56,630 --> 00:23:58,970 zone. He wouldn't have normally gone up to someone that he 630 00:23:58,970 --> 00:24:00,680 didn't know to talk to. 631 00:24:01,010 --> 00:24:04,790 And then later that day I was walking by and Chris 632 00:24:04,790 --> 00:24:06,950 Brogan and Steve Dotto and a few other people were sitting 633 00:24:06,950 --> 00:24:10,190 at a table and I'm just walking by the table. 634 00:24:10,190 --> 00:24:11,660 And I say hi to Steve Dotto. 635 00:24:11,660 --> 00:24:12,980 Cause I know him a little bit better. 636 00:24:13,220 --> 00:24:15,770 And Chris Brogan stops me and he's like, 637 00:24:15,770 --> 00:24:17,240 Hey, Brian's wife. 638 00:24:17,270 --> 00:24:19,010 But he actually did remember my name too, 639 00:24:19,010 --> 00:24:19,730 but he's like, 640 00:24:19,730 --> 00:24:21,320 you're going to tell all these people about editor. 641 00:24:21,560 --> 00:24:24,980 And before I could even finish telling people what editor was, 642 00:24:25,100 --> 00:24:27,320 he kind of interrupted me and like finished the pitch for 643 00:24:27,320 --> 00:24:30,380 me. So it was pretty awesome that he got it immediately 644 00:24:30,590 --> 00:24:31,430 and really liked it. 645 00:24:31,430 --> 00:24:34,700 And so Brian and Chris can email each other back and 646 00:24:34,700 --> 00:24:36,140 joke and they're like friends now. 647 00:24:36,140 --> 00:24:39,790 So it's really great Is super and to get some recognition 648 00:24:39,790 --> 00:24:43,120 and some eyes on the app from someone who has quite 649 00:24:43,120 --> 00:24:45,520 a following and is very professional, 650 00:24:45,580 --> 00:24:45,820 you know, 651 00:24:45,820 --> 00:24:46,840 in and of his own right. 652 00:24:46,840 --> 00:24:48,400 Is so cool. 653 00:24:48,490 --> 00:24:50,350 So you never know when those things are going to come. 654 00:24:50,890 --> 00:24:53,680 Yeah. I think it's just about being like real and honest 655 00:24:53,680 --> 00:24:54,850 and, and funny. 656 00:24:55,090 --> 00:24:57,580 Yeah. Brian didn't even really know what he was doing, 657 00:24:57,580 --> 00:25:00,700 but he drew attention to himself just because it wasn't the 658 00:25:00,700 --> 00:25:01,390 same old, 659 00:25:01,630 --> 00:25:02,110 hi Chris, 660 00:25:02,110 --> 00:25:03,370 I'm Brian and you know, 661 00:25:03,370 --> 00:25:04,360 love your book, 662 00:25:04,390 --> 00:25:05,590 great speech, 663 00:25:05,590 --> 00:25:05,860 you know, 664 00:25:05,860 --> 00:25:07,750 whatever. He came with something different, 665 00:25:07,750 --> 00:25:10,660 which really started the conversation in a different direction. 666 00:25:10,660 --> 00:25:12,520 And I'm sure captured Chris's attention. 667 00:25:12,790 --> 00:25:14,050 Yeah. All right, 668 00:25:14,050 --> 00:25:17,200 Heather, I want to go now into our reflection section. 669 00:25:17,470 --> 00:25:20,740 This is the dive into you and what makes you productive 670 00:25:20,740 --> 00:25:23,170 and how you go through your day, 671 00:25:23,380 --> 00:25:25,780 which might give us clues that we can capture and use 672 00:25:25,780 --> 00:25:26,950 for ourselves. 673 00:25:27,250 --> 00:25:31,390 If you were to think about something that's innately in you, 674 00:25:31,390 --> 00:25:35,860 that you pull out every day to be more productive and 675 00:25:35,890 --> 00:25:39,370 to be successful as you are now with this editor app, 676 00:25:39,430 --> 00:25:39,840 what would that? 677 00:25:40,570 --> 00:25:43,450 Well, we've already talked about my awesome procrastination. 678 00:25:44,500 --> 00:25:49,120 So I feel like I'm pretty creative and calm. 679 00:25:49,540 --> 00:25:53,200 A lot of stuff doesn't really get to me right away. 680 00:25:53,200 --> 00:25:54,790 At least I kind of am like, 681 00:25:54,820 --> 00:25:56,290 okay, it's always going to get done. 682 00:25:56,530 --> 00:25:57,550 No, one's dying. 683 00:25:57,640 --> 00:26:00,340 So I feel like I kind of have this calmness factor 684 00:26:00,340 --> 00:26:03,610 that I don't like have freak out moments right away very 685 00:26:03,610 --> 00:26:04,600 often. Okay. 686 00:26:04,630 --> 00:26:05,020 That's good. 687 00:26:05,020 --> 00:26:05,350 Do you, 688 00:26:05,410 --> 00:26:05,650 I mean, 689 00:26:05,650 --> 00:26:09,040 you're just naturally that your response is pretty calm and like, 690 00:26:09,040 --> 00:26:11,350 okay, here's the problem now let's work through it. 691 00:26:11,740 --> 00:26:14,170 I think so Brian will probably say something totally different. 692 00:26:14,170 --> 00:26:14,770 He would probably be like, 693 00:26:14,770 --> 00:26:15,310 are you kidding me? 694 00:26:15,310 --> 00:26:16,030 Like freak out. 695 00:26:16,360 --> 00:26:19,570 I try to work through it and come up with a 696 00:26:19,600 --> 00:26:23,290 resolution before I just throw in the towel and freak out 697 00:26:23,290 --> 00:26:23,500 and say, 698 00:26:23,500 --> 00:26:23,920 Oh my God, 699 00:26:23,920 --> 00:26:25,810 it's we have to shut down a business. 700 00:26:26,560 --> 00:26:31,090 And so I think kind of just like a calmness factor 701 00:26:31,420 --> 00:26:34,570 until I hit the procrastination wall and creativity, 702 00:26:34,570 --> 00:26:38,500 I try to come up with I'm much more productive and 703 00:26:38,800 --> 00:26:41,770 better at working when I'm in like a creative area. 704 00:26:42,130 --> 00:26:44,160 So it sounds like you're kind an outside of the box 705 00:26:44,160 --> 00:26:45,780 Thinker. I try to be. 706 00:26:46,860 --> 00:26:47,610 So yeah, 707 00:26:47,850 --> 00:26:49,410 definitely thinking more outside the box, 708 00:26:49,410 --> 00:26:50,100 more in a, 709 00:26:50,100 --> 00:26:51,270 in a creative way. 710 00:26:51,680 --> 00:26:51,920 All right. 711 00:26:51,920 --> 00:26:55,130 Super. Do you have a tool that you use regularly now? 712 00:26:55,160 --> 00:26:57,710 Obviously we're going to be talking about editor in the show 713 00:26:57,710 --> 00:26:58,400 notes page, 714 00:26:58,430 --> 00:27:01,700 but is there anything else that you find yourself calling upon 715 00:27:01,700 --> 00:27:04,340 day after day that's really important for you, 716 00:27:04,340 --> 00:27:07,820 for your productivity or to create balance in your life? 717 00:27:08,390 --> 00:27:15,590 Yeah, I OmniFocus to track basically like all my tasks and 718 00:27:15,590 --> 00:27:19,550 OmniFocus is a program. 719 00:27:19,550 --> 00:27:21,980 I think they have it for PC. 720 00:27:22,130 --> 00:27:25,430 I have it on my Mac and you can install it. 721 00:27:25,430 --> 00:27:27,380 It's it's just like a great schedule. 722 00:27:27,380 --> 00:27:28,940 It's not even a scheduler. 723 00:27:28,970 --> 00:27:31,430 It's more just like a it's where you put like your 724 00:27:31,430 --> 00:27:34,670 tasks and your projects and it kind of breaks them down. 725 00:27:35,030 --> 00:27:36,860 Then you have everything then all in one place. 726 00:27:37,250 --> 00:27:38,750 Yeah. So everything's in there. 727 00:27:38,930 --> 00:27:42,200 I've also lately started using Slack and I really like that. 728 00:27:42,200 --> 00:27:44,840 Cause I feel like it kind of takes away emails, 729 00:27:45,140 --> 00:27:45,740 Brian and I, 730 00:27:45,740 --> 00:27:49,430 especially just aren't emailing back and forth like stupid one-liners. 731 00:27:49,670 --> 00:27:53,450 So Slack kind of helps keep that email clear Slack is 732 00:27:53,540 --> 00:27:55,280 I believe I have not used Slack, 733 00:27:55,310 --> 00:27:56,660 but I've heard about it before, 734 00:27:56,660 --> 00:27:57,500 correct me if I'm wrong. 735 00:27:57,500 --> 00:27:59,780 I just want to give a clear picture for our listeners 736 00:27:59,780 --> 00:28:02,330 is kind of a conversation between a group, 737 00:28:02,480 --> 00:28:04,340 but it's outside of email. 738 00:28:04,340 --> 00:28:07,130 So you're still communicating back and forth. 739 00:28:07,340 --> 00:28:10,850 Would you liken it more to messenger on your phone is 740 00:28:10,850 --> 00:28:12,350 if you were in a messenger group, 741 00:28:12,860 --> 00:28:14,060 It is similar to that, 742 00:28:14,060 --> 00:28:16,730 but you can also attach things. 743 00:28:17,180 --> 00:28:17,720 So like, 744 00:28:17,930 --> 00:28:20,810 if I want him to add a picture to the website 745 00:28:20,810 --> 00:28:22,610 or edit something for me or whatever, 746 00:28:22,610 --> 00:28:25,730 I can throw this stuff right into Slack and have it 747 00:28:25,730 --> 00:28:26,270 all in there. 748 00:28:26,330 --> 00:28:27,470 It is similar to messenger, 749 00:28:27,500 --> 00:28:28,760 but it also keeps it all there. 750 00:28:28,760 --> 00:28:31,820 You can search within Slack to find things. 751 00:28:32,240 --> 00:28:32,570 All right. 752 00:28:32,570 --> 00:28:33,380 Interesting. Well, 753 00:28:33,380 --> 00:28:34,220 give biz listeners, 754 00:28:34,220 --> 00:28:37,310 if you're working in any groups where you're passing information back 755 00:28:37,310 --> 00:28:37,790 and forth, 756 00:28:38,060 --> 00:28:40,490 whether it's comments or attachments or material, 757 00:28:40,730 --> 00:28:42,320 and you want everyone's eyes on it, 758 00:28:42,590 --> 00:28:44,390 it sounds like this may be something to check out. 759 00:28:44,660 --> 00:28:46,760 Yeah. And you can do private messages too. 760 00:28:46,760 --> 00:28:49,070 So like everything is most of it's public. 761 00:28:49,070 --> 00:28:51,500 But if I wanted to just privately message someone in the 762 00:28:51,500 --> 00:28:52,100 Slack group, 763 00:28:52,100 --> 00:28:55,520 you can otherwise it is like a big group message. 764 00:28:55,880 --> 00:28:57,200 Wonderful. Okay. 765 00:28:57,200 --> 00:28:59,930 And have you read a book lately that you think our 766 00:28:59,930 --> 00:29:01,430 listeners could find value in? 767 00:29:01,880 --> 00:29:03,830 Yeah. This is probably the third time I'm reading it, 768 00:29:04,100 --> 00:29:04,910 but again, 769 00:29:05,030 --> 00:29:06,890 I really need to get things done. 770 00:29:07,130 --> 00:29:10,970 It's getting things done by David Allen and that kind of 771 00:29:10,970 --> 00:29:12,800 goes with the OmniFocus. 772 00:29:12,800 --> 00:29:18,740 It's really about not letting chaos of business mandate what you 773 00:29:18,740 --> 00:29:19,310 do every day. 774 00:29:19,550 --> 00:29:21,500 He created the whole inbox zero, 775 00:29:21,740 --> 00:29:24,380 which my inbox is not zero right now, 776 00:29:24,410 --> 00:29:26,060 but that's why I'm reading the book again. 777 00:29:26,330 --> 00:29:28,790 So I think as business owners and entrepreneurs, 778 00:29:28,790 --> 00:29:31,970 I think that's a great book because it really helps you 779 00:29:32,060 --> 00:29:33,920 outline your day and your week. 780 00:29:34,190 --> 00:29:38,030 And has you put timelines and tasks to each project and 781 00:29:38,030 --> 00:29:40,340 then how you can break down a project so that it 782 00:29:40,340 --> 00:29:40,880 doesn't seem so, 783 00:29:41,470 --> 00:29:41,830 so you're like, 784 00:29:41,830 --> 00:29:44,020 okay, I need to launch this new product. 785 00:29:44,050 --> 00:29:47,590 Well, what 20 steps do I need within this launch of 786 00:29:47,590 --> 00:29:47,980 a product? 787 00:29:47,980 --> 00:29:49,120 Do I need to create? 788 00:29:49,120 --> 00:29:52,300 And then it helps you go backwards and break down what 789 00:29:52,300 --> 00:29:52,840 you're doing, 790 00:29:52,840 --> 00:29:54,720 that you need to get to that Well, 791 00:29:54,720 --> 00:29:56,970 and that does sound then like a book that you would 792 00:29:56,970 --> 00:29:59,760 want to reread because when you read it the first time, 793 00:29:59,760 --> 00:30:01,770 you're probably just getting the whole concept. 794 00:30:02,100 --> 00:30:04,800 Then you can read it other times because there are multiple 795 00:30:04,800 --> 00:30:07,080 projects that you're going to have over time and you might 796 00:30:07,080 --> 00:30:10,380 forget, or you might just need that extra motivation to do 797 00:30:10,380 --> 00:30:11,700 it in a structured way. 798 00:30:12,060 --> 00:30:15,420 Give busy listeners just as you're listening to the podcast today, 799 00:30:15,450 --> 00:30:16,260 you know, 800 00:30:16,290 --> 00:30:18,930 you can also listen to audio books with ease. 801 00:30:19,170 --> 00:30:21,450 I've teamed up with audible for you to be able to 802 00:30:21,450 --> 00:30:23,970 get an audio book for free. 803 00:30:24,180 --> 00:30:26,250 All you need to do is go to gift biz, 804 00:30:26,250 --> 00:30:31,680 book.com and make a selection that's gift biz book that all 805 00:30:31,680 --> 00:30:32,370 right, Heather, 806 00:30:32,580 --> 00:30:34,830 I would like to present you with a virtual gift. 807 00:30:35,070 --> 00:30:39,690 It's a magical box containing unlimited possibilities for your future. 808 00:30:39,900 --> 00:30:43,650 This is your dream or your goal of almost unreachable Heights 809 00:30:43,680 --> 00:30:45,150 that you would wish to obtain. 810 00:30:45,480 --> 00:30:48,540 Please accept this gift and open it in our presence. 811 00:30:48,810 --> 00:30:50,370 What is inside your box? 812 00:30:50,970 --> 00:30:53,220 I think financial freedom. 813 00:30:53,250 --> 00:30:55,740 If I could sell editor, 814 00:30:55,740 --> 00:30:56,220 I don't know. 815 00:30:56,490 --> 00:30:57,270 I think in the future, 816 00:30:57,270 --> 00:30:59,580 I would love to just be able to travel, 817 00:30:59,760 --> 00:31:02,910 be with my family and then as like work or as 818 00:31:02,910 --> 00:31:03,780 something challenging, 819 00:31:03,780 --> 00:31:07,320 I'd like to invest in other companies and help other companies 820 00:31:07,320 --> 00:31:11,880 grow and invest in other startups and other small companies Helping 821 00:31:11,880 --> 00:31:12,360 other people, 822 00:31:12,360 --> 00:31:17,130 then you're having yours be successful and then helping other people 823 00:31:17,310 --> 00:31:18,570 see the same success as you. 824 00:31:18,750 --> 00:31:21,180 Right? Cause the success of my company would lead me to 825 00:31:21,180 --> 00:31:23,100 the money to be able to invest in them. 826 00:31:24,090 --> 00:31:25,950 Exactly. All right. 827 00:31:25,980 --> 00:31:30,480 And so now if our listeners are interested in learning more 828 00:31:30,480 --> 00:31:32,610 about you or more about editor, 829 00:31:32,610 --> 00:31:35,040 where's the single best place for them to go. 830 00:31:35,370 --> 00:31:38,610 I would first go to editor.com 831 00:31:38,940 --> 00:31:41,520 And remember everybody it's editor with two RS. 832 00:31:41,580 --> 00:31:43,170 Yes, Let's go there. 833 00:31:43,170 --> 00:31:46,770 Cause you can find everything out about the service. 834 00:31:47,100 --> 00:31:48,720 We have our pricing and how it works. 835 00:31:49,140 --> 00:31:50,520 If you want to become an editor, 836 00:31:50,520 --> 00:31:52,290 everything about that is there. 837 00:31:52,590 --> 00:31:56,490 And then our Instagram is probably kind of fun, 838 00:31:56,730 --> 00:31:58,170 which is editor app. 839 00:31:58,380 --> 00:32:00,330 And we're actually at editor app everywhere, 840 00:32:00,600 --> 00:32:02,580 but Instagram is probably the most fun. 841 00:32:02,940 --> 00:32:04,860 And then if you want to learn about just me, 842 00:32:05,250 --> 00:32:07,410 you can find me on my Facebook page or on my 843 00:32:07,410 --> 00:32:09,780 Instagram, which is Heather A. 844 00:32:09,780 --> 00:32:11,520 Robinson and that's public. 845 00:32:12,600 --> 00:32:13,020 So Okay. 846 00:32:13,020 --> 00:32:14,010 And give biz listeners, 847 00:32:14,010 --> 00:32:14,520 you know, 848 00:32:14,520 --> 00:32:17,160 they'll show notes page will be backing all of this up. 849 00:32:17,160 --> 00:32:18,270 So if you're out and about, 850 00:32:18,270 --> 00:32:19,860 and you don't have time to make a note of that, 851 00:32:20,070 --> 00:32:22,200 just jump over to gift to biz on rapt, 852 00:32:22,230 --> 00:32:26,250 find Heather's page and you can capture all of this information 853 00:32:26,310 --> 00:32:27,210 as well. 854 00:32:27,450 --> 00:32:28,470 Okay. And Heather, 855 00:32:28,470 --> 00:32:30,750 I think you shared with me a little bit of a 856 00:32:30,750 --> 00:32:32,700 special surprise for our listeners. 857 00:32:33,000 --> 00:32:36,270 Yes. Today or anytime you're listening, 858 00:32:36,480 --> 00:32:41,900 you can use the code and gifted to unlock 500 free 859 00:32:41,900 --> 00:32:45,110 words. That is basically our silver package, 860 00:32:45,140 --> 00:32:46,760 which is a $13 value. 861 00:32:47,090 --> 00:32:49,880 You're giving that to our listeners at no charge. 862 00:32:50,090 --> 00:32:51,380 Yes, absolutely. 863 00:32:51,710 --> 00:32:52,760 Oh my gosh. 864 00:32:52,910 --> 00:32:54,170 Thank you so much, 865 00:32:54,170 --> 00:32:55,880 Heather. That's fabulous. 866 00:32:56,030 --> 00:32:56,750 You're welcome. 867 00:32:56,750 --> 00:33:00,440 We really want people to use it and enjoy it and 868 00:33:01,110 --> 00:33:01,850 gets me set of it. 869 00:33:01,850 --> 00:33:05,450 So 500 words should get them about a blog post or 870 00:33:05,450 --> 00:33:08,840 two to three emails to really get a handle on the 871 00:33:08,840 --> 00:33:12,140 service and see how it can help them with their business. 872 00:33:12,440 --> 00:33:14,870 Wow. Well you told me you had something, 873 00:33:14,870 --> 00:33:17,120 but I didn't know it was that spectacular. 874 00:33:17,120 --> 00:33:20,630 So thank you so much and give busy listeners, 875 00:33:20,630 --> 00:33:23,150 I believe the way to you'll correct me if I'm wrong, 876 00:33:23,150 --> 00:33:25,550 Heather, but you'll just go to editor, 877 00:33:25,610 --> 00:33:27,020 sign up for an account. 878 00:33:27,080 --> 00:33:30,110 And then in the discount code area, 879 00:33:30,290 --> 00:33:32,270 you'll just put gift biz. 880 00:33:32,300 --> 00:33:32,960 Is that right? 881 00:33:33,320 --> 00:33:34,580 Yep. That's correct. 882 00:33:34,850 --> 00:33:37,850 And you can sign up@editor.com 883 00:33:37,850 --> 00:33:40,460 and that's E D I T O R R with two 884 00:33:40,460 --> 00:33:44,750 RS. Or if you download the app on Google play or 885 00:33:44,750 --> 00:33:46,820 iOS, you can also sign up through the app. 886 00:33:47,270 --> 00:33:48,890 Heather, thank you so much. 887 00:33:48,920 --> 00:33:51,380 It has been so interesting really, 888 00:33:51,380 --> 00:33:53,930 to understand how an app gets developed. 889 00:33:54,140 --> 00:33:55,670 Some of the struggles you had, 890 00:33:55,730 --> 00:33:58,790 all of the information that you've shared in terms of getting 891 00:33:58,790 --> 00:33:59,180 this up, 892 00:33:59,180 --> 00:34:03,740 going live and super exciting that you were seeing such great 893 00:34:03,740 --> 00:34:05,420 results right out of the bat. 894 00:34:05,450 --> 00:34:07,250 I just love that. 895 00:34:07,580 --> 00:34:11,750 And I wish that you and Brian always have your candle 896 00:34:11,780 --> 00:34:19,930 burning, Learn how to work smarter while developing and growing your 897 00:34:19,930 --> 00:34:23,860 business. Download our guide called 25 free tools to enhance your 898 00:34:23,860 --> 00:34:24,820 business in life. 899 00:34:25,060 --> 00:34:28,810 It's our gift to you and available@giftbizonrap.com 900 00:34:28,810 --> 00:34:29,860 slash tools. 901 00:34:29,980 --> 00:34:32,200 Thanks for listening and be sure to join us for the 902 00:34:32,200 --> 00:34:33,070 next episode. 903 00:34:34,630 --> 00:34:37,510 Today's show is sponsored by the ribbon print company, 904 00:34:38,290 --> 00:34:40,900 looking for a new income source for your gift business. 905 00:34:41,140 --> 00:34:45,520 Customization is more popular now than ever your products with your 906 00:34:45,520 --> 00:34:47,470 logo or print a happy birthday, 907 00:34:47,470 --> 00:34:50,140 Jessica ribbon to add to a gift right at checkout, 908 00:34:50,710 --> 00:34:53,350 it's all done right in your shop or cross studio in 909 00:34:53,350 --> 00:34:56,920 seconds. Check out the ribbon print company.com 910 00:34:56,980 --> 00:35:03,070 for more information after you listened to the show, 911 00:35:03,130 --> 00:35:04,510 if you like what you're hearing, 912 00:35:04,780 --> 00:35:07,540 make sure to jump over and subscribe to the show on 913 00:35:07,540 --> 00:35:11,350 iTunes. That way you'll automatically get the newest episodes when they 914 00:35:11,350 --> 00:35:11,860 go live. 915 00:35:12,580 --> 00:35:15,280 And thank you to those who have already left a rating 916 00:35:15,340 --> 00:35:19,870 and review by subscribing rating and reviewing you helped to increase. 917 00:35:19,870 --> 00:35:22,060 The visibility of gift is unwrapped. 918 00:35:22,450 --> 00:35:24,100 It's a great way to pay it forward, 919 00:35:24,280 --> 00:35:27,340 to help others with their entrepreneurial journey as well.