My name is Brittany Pettish and I'm a children's book author of Goodbye Blue that we're here to talk about.
Speaker ABut I've also written the book Sally the Brave, Daisy May, and Tate the Wonder Doodle.
Speaker AAnd I'm excited to be here today.
Speaker BThanks, Brittany, for appearing on the Adventures in the Heart, a children's book authors podcast.
Speaker BBrittany, as she's mentioned, has written a children's book, Goodbye Blue, and I look forward to our conversation because her story brings up strong emotions for myself and my family.
Speaker BBefore we get into the details of your book, Brittany, can you tell us about what it means to you to be a children's book author?
Speaker AYeah.
Speaker ASo my life, I feel like, has led up to this in a very interesting way.
Speaker AI have worked with the special Needs community for 18 years.
Speaker AI do art therapy with children on the autism spectrum.
Speaker ABut I've gotten to watch a lot of Littles grow up throughout be big.
Speaker AThey're in their 30s now, which is crazy.
Speaker AAnd it's been incredible to watch these kids grow up and thrive and do amazing things.
Speaker AI work in the design world, so I've done design and marketing.
Speaker AThat's what I went to school for.
Speaker AAnd I've always loved working with children.
Speaker AAnd so what ended up happening naturally is that my design work led to my ability and my creation of art to being able to create my own books and illustrate them and write them.
Speaker AAnd my work with special needs children made me want to write children's books that could help teach lessons and make a difference in this world.
Speaker BTerrific.
Speaker BWas there one special moment that was the inspiration behind we're going to be talking about Goodbye Blue.
Speaker BWhat was the inspiration behind Goodbye Blue?
Speaker ASo I lost my soulmate, as I called her.
Speaker AHer name is Annabelle.
Speaker AI still wear her nose around my neck.
Speaker AAnd she was the best thing that ever happened to me.
Speaker AI brought her home.
Speaker AWhen I first moved out of my parents house, we ended up dog swapping.
Speaker AI had a dog named Vinnegan who was not a good fit and I had dog swapped for Annabelle.
Speaker AAnd it felt like we were kindred spirits and meant to meet.
Speaker AAnd so through anything that I went through living in a shoebox apartment and by myself and trying to figure things out to buying my house, to.
Speaker ATo relationships, to health things, she was there and she was a part of my life growing up and finding our way together.
Speaker AAnd when she passed away, there was such a hole in my heart and so much grief that I knew I wasn't the only one feeling that.
Speaker AAnd I knew that Children and adults alike had all lost somebody or someone or something that they loved.
Speaker AAnd where does love go when it changes its form?
Speaker AAnd so that's part of why Goodbye Blue came to be.
Speaker ASo her name was Annabelle, but I always called her Blue when she was alive.
Speaker AAnd that's how all of that started.
Speaker BI love your story, and like you said, I find your story definitely resonated with myself and my family.
Speaker BMy wife and I have had three dogs over the length of our marriage.
Speaker BAnd our last dog, his name was Bandit.
Speaker BHe reminded me of Annabelle and Wade because he was black and white and he was a cross between a Japanese chin and a cocker spaniel.
Speaker BLooked more like a cocker spaniel.
Speaker BBut he was with us for 17 years, so he was around for the birth and growth of all my grandchildren.
Speaker BThat's all they ever knew was banned.
Speaker BTo your point, definitely a big void, because we thought, at 17, we thought he was going to live forever.
Speaker BThere's a hole, and it's always interesting how people deal with it.
Speaker BWriting Goodbye Blue, did that help you through your grief?
Speaker ASo what is interesting is that's not how all of this started.
Speaker AI lost Annabelle.
Speaker AThat started me on my writing journey.
Speaker AI needed something to do to fill the time and something to do to fill that gap of love that I had for her.
Speaker AAnd so I first escaped up to the mountains.
Speaker AI was going up to the Blue Ridge Mountains, and that's where I met Sally.
Speaker AAnd that's how I started writing.
Speaker AI ended up befriending this deer that has a torn ear and a broken leg, and she would eat apples out of my hands.
Speaker AI would keep her from getting bullied by the other deer.
Speaker AShe healed a part of me, in a way, and she became my first children's book.
Speaker ABut it was because Annabelle had passed that I did that.
Speaker AAnd from that, the next logical step was to write Goodbye Blue because I knew I still needed to address and cope and face everything that had happened with Annabelle.
Speaker AI was strong enough to write her story and to share my love for her with the world.
Speaker AAnd that's how Goodbye Blue came about.
Speaker BWow.
Speaker BThat's definitely inspirational.
Speaker BAnd I always find there is every children's book author that I've talked to.
Speaker BThere's always a grain of truth somewhere in their story.
Speaker BThank you for sharing something so personal and how it started you on this writing journey, this children's book authorship.
Speaker BDid you envision when you had Annabelle, or was that something wasn't even in your mind?
Speaker ASo I think I always wanted to write a Book, I think that was on my bucket list, I guess, in a way.
Speaker ABut I didn't know what that book would be or what it would be about.
Speaker AAnd I didn't necessarily envision children's books as my avenue, but when I met Sally, it just fell into my lap.
Speaker AIt was a story that needed to be shared, but I knew I was still avoiding talking about the real story, which was Goodbye Blue, that I needed to share with the world and honor her in that way.
Speaker AAnd so from all of that, it just made sense and it played out.
Speaker BYou talked about having an artistic background.
Speaker BI just want to jump into that a bit because now you have four single title books and you also then which you're my first children's book author to come on where you've actually bundled your four stories into one book.
Speaker BTell us a little bit about that journey.
Speaker BI want to uncover that motivation.
Speaker BHow did that all come to be?
Speaker AYeah.
Speaker ASo what I learned through this journey, and it'll also help other authors, is if you self publish through Amazon and you don't have enough of a page count, you have to do softback books.
Speaker AAnd softback books cannot go to the library oftentimes because there's too much wear and tear, especially in the children's book section.
Speaker AAnd so they don't hold up over that time.
Speaker AOne of the ways to allow my books to be donated and to touch more lives was to have a hardback.
Speaker AAnd what I learned when I went to my first event, my first book fair, an indie book fair, I met an incredible writer, Seth Tucker, and he writes actually completely different books.
Speaker AHe writes horror books and he's got a really interesting life, works in HR and all of these things that we had booths next to each other.
Speaker AAnd what's really lovely about the authorship community is there's enough space for all of us.
Speaker AAnd so everybody that I have met is willing to help and teach, and I also want to exude that.
Speaker AAnd he suggested, of all things, that I put my books together in the compilation in a special edition.
Speaker AAnd what that allowed me to do was to give all of the stories to provide them at a cheaper price than buying them independently, but also to have a hardback that could be dedicated and donated, you know what I'm saying, to libraries and things like that, so that they had their ability to reach more lives.
Speaker BWhat a terrific idea.
Speaker BAnd like you said, the.
Speaker BThe book authorship community is so giving.
Speaker BAnd that's what we try to do with this show also is that I find a of lot, lot of my Guests come on and they share ideas.
Speaker BThis is a brand new idea that our audience is hearing for the first time, where you put together a compilation of all of your books, your four titles, and create a hardcover.
Speaker BAnd it just gives you greater distribution through, like you said, public libraries.
Speaker BBut it also gives you something also very unique because I haven't seen too much of that.
Speaker BThat's cool.
Speaker AThank you.
Speaker AAnd what I love about it also is they all fit under one umbrella.
Speaker ABeing True Heart Tales is what I call my books.
Speaker AAnd it's Tails.
Speaker AT A I L has like the Animal tales, which I love, but the whole premise of it is there are these animals that have touched my life in such a way and taught me lessons that I can share.
Speaker ASo putting them all together just made sense to me also, because it's just different lessons that each child or adult can learn.
Speaker BI'm interested in knowing now that you have actually five titles.
Speaker BYou've got your four individual titles and now you have your hardcover compilation.
Speaker BTell us, do you have a children's business book plan?
Speaker BAnd if you do, what does it look like?
Speaker ASo I have.
Speaker AMy goal next year is to do four additional books and then I'll decide if I want to put them in a compilation so that I'll have like a series of those compilation books, if people wanted to have those kind of as their library.
Speaker ABut I think my goal for right now is if I can find animals or stories or partnerships that align to do about.
Speaker AAbout four books a year, just so that I'll.
Speaker AWe're also getting new material for children.
Speaker AThe readers that are following me and the new readers that are coming, and you never know what animal is going to touch somebody's soul also in that way and make that connection.
Speaker AAnd to me, that's what's most important is that like with Goodbye Blue, if they've had loss of any kind, that's the book that they gravitate towards.
Speaker AAnd it makes sense.
Speaker AAnd I hope that it heals them in a way and gives them hope in the way that writing it did for me.
Speaker AAnd I think that's planned for right now is about four books a year.
Speaker ABut they have to be true animal stories or so.
Speaker BThat's very ambitious and good for you.
Speaker BI know with my grandchildren we've written 38 books in our book series, the Adventures of Caboose the Rocky Mountain Bear.
Speaker BBut to actually bring all 38 books to life at this point, we've started with audiobooks and taken my young grandchildren's voices and they've read about half of our story so far and we've captured it that way.
Speaker BBut to actually bring four books a year to print, that's remarkable.
Speaker BHow do you find time to then market those books to fund your book business?
Speaker BLike, how is that happening for you?
Speaker AI've been very fortunate is I have a day job that pays my bills and keeps the lights on.
Speaker ASo this is what I just call my fun work.
Speaker AThis is my work to give back and to make a difference.
Speaker APrints and I market for a living.
Speaker ASo I don't have to pay somebody to create flyers or ads or social media graphics or logos or any of that.
Speaker ASo that's how I was able to brand all of this under True Heart Tales and to come up with all of that.
Speaker AAnd it all is led to make sense.
Speaker AAnd it's creating art.
Speaker AIt's watercolor of these animals that I love in these stories that have touched me.
Speaker AAnd they come to life pretty fast once I start working on them.
Speaker AAnd I'll write and rewrite and then sometimes change the story as I'm illustrating because they don't align in a way that makes sense or flows in the way that it did in my head once it comes to life on the paper.
Speaker ABut it's been this blessing of my day job allows me to do this for fun.
Speaker AIt no pressure and no stress.
Speaker AAnd so obviously the goal is four books.
Speaker ABut if four books doesn't happen next year, that's not disappointing.
Speaker AI have one coming out in January that is a surprise for someone.
Speaker AAnd I already have a partnership in the works.
Speaker AAnd that book is being reviewed by that partnership, which I'm very excited about.
Speaker AAnd that will come out later in the year.
Speaker AAnd that one's in its draft stage.
Speaker ASo really that leaves me to two more books that'll be my stories of something that I want to tell and something that I want that has touched me.
Speaker AAnd I've on and cuddled cows for inspiration.
Speaker AHiling cows.
Speaker AI went to a farm and I met capybaras and did a capybara cafe.
Speaker AAnd so I'm always looking for those animals that touch my lives in a way that lends itself to this story.
Speaker AAnd looking for those full life moments keeping me living.
Speaker AIt's keeping life exciting.
Speaker AAnd then when something has to be.
Speaker BWritten, I can tell from the passion and the love in your voice for doing this.
Speaker BAnd that's what I find when I talk to everybody about do they have a book business plan to support their books?
Speaker BI would say 99.9% come to it.
Speaker BBecause they had a passion and a love to do it.
Speaker BAnd.
Speaker BAnd that's very evident how you're talking and describing your children's book author adventure.
Speaker AAnd I think that's what it's felt the most like, is it just an adventure.
Speaker AAnd it's been exciting.
Speaker AAnd I made these incredible connections and I met amazing people along the way.
Speaker AAnd everywhere I've been has invited me back, which has been so wonderful.
Speaker AWhether it's been a book signing or to sell or to do a story time or a craft that correlates with the book, I keep getting invited back.
Speaker AI'm booking through 2026 right now and booking up into, you know what I'm saying?
Speaker A20.
Speaker AAnd it feels like what I'm supposed to be doing because these doors keep opening and it doesn't feel like work.
Speaker AIt's fun.
Speaker AIt's exciting.
Speaker BTerrific.
Speaker BI want to talk to you a little bit more about your book formats because when I went to Amazon, and that's where a lot of us go as newly minted children's book authors, and I notice you have your hard copy version on Amazon and you also have your paperback.
Speaker BBut I noticed when it comes to your ebook version, not all of your books are available in ebook through Amazon.
Speaker BSo talk to us why you did that.
Speaker ASo the only one that is not available in Amazon in an ebook format is the compilation.
Speaker AThe purpose of that was because I want that book to be tangible.
Speaker AI want that book to be held and I want you to feel all of the stories and the experiences.
Speaker AAnd there was something special about putting it all together and having a hardback book and having enough of a page count and enough True Heart tales together that I didn't want, especially as a designer for a living, I love that tangibility of holding a book.
Speaker AThe way the paper feels in your hands, the way turning the page feels.
Speaker AI didn't want to diminish anything about the whole compilation of books.
Speaker ASo that reason that I did not offer that particular compilation format.
Speaker BOkay, talk to us now.
Speaker BAre you using ingramsparks to reach all other online retailers?
Speaker AI am not.
Speaker AI have been very fortunate to do it with kdp and I've gotten into books a million.
Speaker AI'll have some events with some books and millions.
Speaker AThey're actually selling them online.
Speaker AAnd I've gotten into Barnes and Noble through consignment.
Speaker ABut then I've been really blessed that many indie bookstores have picked up my books and sold them or allowed me to come in for signings.
Speaker BGood for you.
Speaker AI've Been doing it all myself and all with kdp, with kdp.
Speaker BAnd our audience has heard this before, but kdp, which is a part of Amazon and it's Kendall Direct Press, and what KDP does is they do not do children's hardcover books.
Speaker BThey only start with hardcover books at 75 pages.
Speaker BAnd so your compilation is how many pages?
Speaker AEach book is about 30 to 40 pages and it's four stories.
Speaker ASo I think it's around 120.
Speaker BWhat I'm trying to explain to the audience is that with your compilation, the nice thing about it is you can get that printed in hardcover through kdp.
Speaker BCorrect?
Speaker ACorrect.
Speaker AAnd that's the only version that is a hardcover.
Speaker AAnd I don't offer it in a soft cover format.
Speaker AAnd I also don't offer it in the ebook format, as we discussed.
Speaker AAnd that was intention of the compilation.
Speaker BI want our audience to understand that anything under 75 pages as a children's book, KDP doesn't print that hardcover format.
Speaker BSo you've got your soft cover formats in single title on Amazon.
Speaker BAnd then because of your compilation, and that's what I want people to understand is that you found a way to have KDP print your children's book because you did a compilation of four of your titles, which is just fantastic.
Speaker AThank you.
Speaker AYeah.
Speaker AAnd like I said, that was somebody helping and teaching me along the way.
Speaker ASo I was blessed to get next to somebody and talk about the business and where I was and what I had and to brainstorm ideas while we were sitting there and sharing our stories, as Brittany's described.
Speaker BIs that the person that she talked to, the book author, his genre was horror.
Speaker AYeah, his name is Seth Tucker and he writes horror books.
Speaker AAnd like these mystery or mystique kind of genre.
Speaker AI'm probably not doing it justice at all, but completely different.
Speaker BYes.
Speaker BAnd that's fantastic.
Speaker BJust so everyone again understands that if you get around, an author doesn't have to necessarily be a children's book author.
Speaker BJust pick their brain.
Speaker BAnd look what happened for Britney is he talked Britney into looking at a compilation.
Speaker BAnd because Brittany was able to do a compilation, she was able to get enough pages in her compilation to have her hardcover book, children's book, printed through kdp.
Speaker BJust amazing.
Speaker BI want to talk to you about your publishing approach, because on the show we talk about being traditionally published, self published, which is a form of third party or hybrid publishing, and then independent published, where you are actually the publisher.
Speaker BTell us your type of publishing approach and why you took that route.
Speaker ASo I'm Independently publishing.
Speaker AI'm doing it all from writing to design to illustration to publishing.
Speaker AAnd I took that route because I didn't know necessarily any better initially.
Speaker AI knew I had an idea in my heart and I wanted to bring it to life.
Speaker AAnd I started doing research and I found an arena with KDP that allowed me to self publish.
Speaker AAnd I've had publishers come and talk to me and been interested in taking my next stories, but to me, it's making it more of a job and less fun.
Speaker AIt's a hobby right now.
Speaker AIt's a hobby that I'm very passionate about.
Speaker AAnd I get to control the process and I get to control the timeline and I get to control where I go and sign and who I work with and what stories I tell.
Speaker AAnd that, to me, is the best part.
Speaker AIt aligns with the brand or it doesn't.
Speaker AIt aligns with my heart.
Speaker ADoes it?
Speaker AAnd that's why I've taken the arena that I've taken.
Speaker AIs that so that I can control the whole thing and stay true to who I am as a person and true to my core values and true to what's important to me and why I started this whole journey.
Speaker BAnd I can tell it gives you a special feeling just by your facial expression.
Speaker BYeah, no, thank you.
Speaker BWhen it came to publishing, and I want to take you back almost to the beginning, when it came to publishing your children's book, what was the biggest challenge or frustration?
Speaker AHonestly, getting the ebook format.
Speaker AIt was easy to design, it was easy to upload to KDP from that standpoint and to hold a printer proof and all of that, that was exciting and that was fun.
Speaker ABut turning it into an ebook that would actually upload and sell and figuring all of that out, it just was different software and it was a different way of learning and figuring, and it took me longer than it should have to figure out that format and how to upload all of that in a way that works properly and reads on a reader properly and all of that.
Speaker AAnd I would say that initial proof was the most frustrating part of all of it.
Speaker AThe first book and the first time doing all of that.
Speaker BBrittany has done all the work, so she's learned this skill and being able to download the files, whether it's print format or ebook format, Brittany's doing the work.
Speaker BGenerally, most of us don't have that skill.
Speaker BI know I don't have that skill set.
Speaker BI hired someone to do that.
Speaker BOne thing I would suggest is as a children's book author or aspiring children's book Author is.
Speaker BWe.
Speaker BWe looked around and we found a book formatter that had expertise in both print and in ebook.
Speaker BIt was nice because we just could go to One Stop Shop and have someone understand our book and be able to create both files as Brittany's talking about.
Speaker BBut hats off to you, Brittany, for taking on that challenge and doing it.
Speaker AThank you.
Speaker AI appreciate it.
Speaker AIt's definitely been a challenge, at least for the first go round.
Speaker AAnd now, like you said, I have the ability to do both.
Speaker AAnd for the books that come out as individual books that always be in both formats, because I think that's important that they're accessible in that way.
Speaker BThe nice thing about print and print on demand is the nice thing about using Amazon or KDP is that you can print as few or as many books on demand as you want through kdp.
Speaker BIs that correct?
Speaker AYes.
Speaker AAnd you actually get an author price.
Speaker ASo you're only paying when you buy versions of your book.
Speaker AThe cost, that is the cost to produce the book.
Speaker BThat's a great point.
Speaker BJust so everyone understands, when you go to Amazon and you see a price on a book, what you're seeing on Amazon and when you go to your Amazon account is you're seeing the retail price.
Speaker BWhat Brittany's talking about, as authors, children's book authors and authors, we get what's called an author price from kdp.
Speaker BAnd then that allows us to create a wholesale price or a price that we can then mark up and sell to retailers.
Speaker BAnd the other beautiful thing about it is you can order as many or as few as you want.
Speaker BAuthor copies.
Speaker AYep.
Speaker AI think you're maxed out at 200 copies at a time, which is a lot of inventory.
Speaker AHonestly.
Speaker AIf you were to.
Speaker AYou know what I'm saying?
Speaker AIf you.
Speaker BYeah, it's not like you're getting.
Speaker BI don't think you get a discount on your pricing.
Speaker BIt's the same price.
Speaker BThe only reason, and I want to explain this to everyone, is that as Brittany's mentioned, there's an author's price.
Speaker BThe one thing that some children's book authors don't take into consideration.
Speaker BYou have to pay the freight on top of that author's price.
Speaker BWhen you order through KDP, if you order 10 books, you pay whatever the cost of shipping is to your home or your office.
Speaker BAnd if you order 25, or as Brittany talked about, if you order 200, you on a per unit basis, you get a little bit of a discount on the freight cost.
Speaker AI would say that would be your one per.
Speaker ABut you also are Paying per weight, and your weight is going up.
Speaker BSo on a per unit basis, all we're trying to demonstrate is there's probably not much in it for you in terms of a unit cost.
Speaker BBy ordering 10 or ordering 50, there might be a few pennies.
Speaker BBut at the end of the day, to Brittany's point, tying up all your space and carrying 200 books may not make any sense unless you have a specific plan to able to sell those books in a timely manner.
Speaker AYeah.
Speaker AOtherwise you become your warehouse, essentially, and.
Speaker BYou have your money tied up.
Speaker AYou do.
Speaker BThank you for sharing that.
Speaker BI've asked this question before.
Speaker BI find that people who are very artistic, like yourself, and I've had about three or four authors now who are also the illustrator.
Speaker BAnd what I find is that you don't give yourself any credit as an illustrator.
Speaker BAnd it's such a unique ability.
Speaker BAnd so I. I guess I've tried a little preaching here is that I really think as a children's book author and illustrator, that you should give yourself more credit.
Speaker BAnd I know it says your name on the front of the book, I think.
Speaker BI believe it says created by.
Speaker BIt does, which is nice.
Speaker BBut I really think that you should give yourself more flowers.
Speaker BIf I can encourage you at all, I would really encourage you to take a little more credit for the beautiful job that you're doing.
Speaker BBecause I know in my mind I was thinking, okay, Brittany, who's your illustrator, and why don't you give them any credit?
Speaker BThat was one of my questions.
Speaker BGuess what?
Speaker BWe know who the illustrator is.
Speaker BAnd.
Speaker BBut I don't understand why you're not giving yourself any credit.
Speaker ASo to me, I was trying to find the way, the right way to do this and to go about it and not to be like, written by, illustrated by, and to have that redundancy.
Speaker ASo that's why I settled on Created by.
Speaker BOn the front of our books.
Speaker BWe just put by.
Speaker BSo if you look at the front of our book, it says, by Papa Rick Harris and Kira Dumoulin.
Speaker BThat's my granddaughter.
Speaker BOur second book, actually.
Speaker BYou'll see again, it says, by Papa Rick Harris, Kira Dumoulin, and my middle granddaughter, Bailey Harris.
Speaker AI love it.
Speaker BIf you don't want to put written, I think the word by now, if you open the inside of the book, we do have the name of our illustrator, and we do have the name of our editor.
Speaker BI just think that even if you don't want to give yourself the credit on the outside of the book, I think you should give yourself the credit on the inside of the book.
Speaker BBecause maybe.
Speaker BAnd I'm just.
Speaker BI'm not sure.
Speaker BAnd I certainly don't want to put words in your mouth, but having the talent to be an illustrator, we thought of taking on more illustration work.
Speaker AI have not.
Speaker AI enjoy doing it for myself, to be honest.
Speaker AAnd I do it when needed for my day job.
Speaker ASo I'm a designer and whatever that entails that they need designed for my clients.
Speaker AI use it in that instance that I enjoy doing for myself.
Speaker BAnd you don't think of it as something that you would do for others.
Speaker AUnless it's in that commercial setting.
Speaker AAnd it looks completely different than what I'm doing for my books.
Speaker AIt's lined up things and diagrams and things like that.
Speaker BOkay.
Speaker BI know.
Speaker BI. I just, just so the audience gets a feel.
Speaker BBecause if they purchase your books and they see how beautiful a job your illustrations are, they might be wondering who's the illustrator?
Speaker BAnd wow, terrific skill and awesome.
Speaker BYou also did the book cover design.
Speaker BYou did.
Speaker BI did everything.
Speaker AYep.
Speaker AI'm my own editor, publisher, writer, illustrator, all of it.
Speaker AI am and marketer.
Speaker AI am controlling the whole process.
Speaker BYou're the Jill of all trades in this instance.
Speaker ABe.
Speaker AIt's the clinical God.
Speaker AI'm learning along the way.
Speaker BCongratulations.
Speaker BAnd I know you talked about your website, truehearttails.com Tell us a little bit about your website development because did you do your website also?
Speaker AI did.
Speaker AThat was another learning process.
Speaker AI have a website for my design work.
Speaker AObviously.
Speaker AMy name is Brittany Pettish and it's Brittany Pettish.com and I designed all of that.
Speaker ABut to have a storefront is a different way of designing and to make it a shopping cart and to be able to check out and all of that.
Speaker ASo again, that was a learning process.
Speaker AI've taught myself a lot in doing this on how to do a lot of different things.
Speaker ABe that creating an ebook format, be that creating a shopping cart web and things like that.
Speaker AWhat is nice is the website that I created I did through Square.
Speaker AAnd so I was able to.
Speaker AThat was another thing that Seth taught me at that book conference that I was at when I was sitting next to him was how he keeps track of his inventory for tax purposes.
Speaker AAnd what he sells is he puts in, whether it's cash or a card, he takes payments through Square.
Speaker AAnd he has each one of his books inventoried that way.
Speaker AAnd what I learned is if you have a square itemized like product list, you can easily turn that into a website and then design around it.
Speaker AI'm Paying for the hosting and for all of that through Square.
Speaker AThey finished the shopping cart format of all of that.
Speaker ABut then I added all the enhancements and the design abilities with my marketing background and my ability to design versus having to design and build something from the ground up from scratch.
Speaker AOkay.
Speaker ASo I'm a little bit limited in what I can do design wise or where I can put a button or something like that, but not in a point that I feel like compromises it at all too much.
Speaker BWhen we go to your website and we click on one of your books to order, where does it send us?
Speaker AIt'll send you to the page about the book and then you're buying that book directly from me.
Speaker AI am shipping it when you go to my website and I'm able to sign it for you.
Speaker ASo one of the perks of ordering it directly through me is I can sign it, I can make it out to somebody, I can reach out to you and I can mail it for you directly.
Speaker BI had noticed that you don't have all the ebook format is not with all your titles on your website.
Speaker ACorrect.
Speaker ASo the ebooks you can only purchase through Amazon because they go through that reader with Square and the limitations it's just for anything physical and tangible.
Speaker ASo you can buy the hardback book, the compilation.
Speaker AYou can buy each one of my independent books.
Speaker BI noticed on your website you mention stuffed animals on your website and you say but no visuals or pricing.
Speaker BSo I'm curious about is this a dream that you're going to develop plushies.
Speaker AI have picked out.
Speaker AWhen you come to the events and see me in person, there is a stuffed animal that I have found and researched that looks like each one of my characters in the book that looks like the animal in real life.
Speaker AAnd I have was with me and I have photographs of all of them.
Speaker AAnd at one point they were all on the website but they were confusing people.
Speaker AAnd so if anybody comes with me, I don't actually sell the stuff to animals, but can provide you a list of the animals that correlate just because there's no way to inventory that on top of the books and to be able to sell them.
Speaker ABut being a children's book author, I have those stuffed animals on my table with each one of the books and I feel like gets the kids to come to you.
Speaker BYes.
Speaker BTerrific.
Speaker BBrittany, I'm glad you brought this up because I want aspiring children's book authors especially to understand you can probably see in the background now anyone listening can't see it, but I have Two plushies in the background.
Speaker BI have a larger caboose.
Speaker BSo, Brittany, you can probably see it on my right hand side, and on my left hand side, we actually developed our character.
Speaker BSo this is caboose.
Speaker BAnd the only thing that we did, and it was quite interesting, and I tell the story all the time because one of our guests came on the show, and her name is Charlotte Glaze, episode 23, and she's from Oklahoma, but she actually printed her hardcover books off a website called Made in China.
Speaker BSo then she said, they can make anything for you.
Speaker BAnd I thought, oh, wow.
Speaker BAnd a lot of the retail stores that we've been dealing with, bookstores, said, you should have a plushie with your book.
Speaker BBecause we do very well when we have a supporting product to go with the book.
Speaker BAnd I thought, oh, that's pretty neat.
Speaker BWe developed a plushie, we had it shipped over to us, and we had to buy 400 units.
Speaker BBut we did that, and now I got a garage full of plushies.
Speaker BThe one thing that I didn't realize, and this is why I'm glad you brought it up, Brittany, is that the cost of freight to get them here, you have to work into your price.
Speaker BEven though we got a very good price, you have to work the total cost to your freight.
Speaker BThe other thing that I didn't think about until we actually had the 400 units in our garage is that because of the size, it has nothing to do with the weight because of the size, and it's an odd size.
Speaker BWhen you put a plushie into a mailing bag, the cost is based on the size, and the shipping costs tend to be prohibitive.
Speaker AMedia mail, if you just have books in the United States to ship, is $5 flat.
Speaker ASo whether I have one book that somebody's bought or five books that somebody's bought, it's a flat price for the mailer for media books for books only.
Speaker AAs soon as you put a plushie in there, you're no longer media mail.
Speaker AAnd like you said, you're now paying for the cost of the package, the weight of the package, and all of that.
Speaker AAnd it does become prohibitive in that way.
Speaker BYes.
Speaker BAnd that's what I'm finding.
Speaker BAnd so, luckily for us, two of our main retailers, we were able to deliver the plushies ourselves.
Speaker BAlong with books.
Speaker BWe were able to, I don't want to say eliminate the shipping costs.
Speaker BIt was our gas money, and we were making the trip anyway, and that worked out well.
Speaker BBut the moment you ship one item, I soon realized that, and that's what I want to pick up on.
Speaker BWhat Brittany said.
Speaker BIf you had this idea for a plushie, the only way you're going to sell it and make a profit is to help support your children's book business is at these events.
Speaker AAnd what I decided to do is I use them as inspiration so they bring children over.
Speaker AEverybody wants to touch a stuffed animal, but I don't actually sell mine.
Speaker AI'll just provide a list.
Speaker AAnd that also gets me emails and contacting for my newsletter and whatnot of where you can go to buy that stuffed animal that looks just like the one that you saw that goes with the book.
Speaker BOh, very generous.
Speaker AIt's allowing me to stay in contact with that individual that bought my book and then they can go.
Speaker AAnd I'm not marking anything up.
Speaker AI'm not keeping inventory of how many of her stuff he's got.
Speaker BWhat a great approach.
Speaker BI never even thought about that for a moment, but that's a great approach.
Speaker BThank you for sharing that.
Speaker BSo anyone out there who has this idea, and a lot of times you can find plushies that almost match your character in terms of its characteristics and its look and to do what Brittany is doing, what a terrific idea.
Speaker AAnd I've done the groundwork and I provide that list.
Speaker ASo if anybody's bought a book and they reach out to me and they're like, hey, where was that deer?
Speaker ANow, the only thing is, in my particular stuffed deer, we did cut the ear and stitch it back together so it matches Sally's torn ear.
Speaker AShe's the only one that has a modification that you couldn't actually purchase.
Speaker ABut for the vast majority of them, they were just stuffed animals that I researched and found and happily share the links.
Speaker BI noticed that you're very active with book events.
Speaker BAnd I recently read, and again, I like to share these little tidbits that I find out from time to time.
Speaker BBut I recently read that authors who are active at events sell about 80% of their entire book sales come from going to these events.
Speaker BTalk to us about your experience.
Speaker BAbout.
Speaker BBecause I noticed on your website.
Speaker BYeah.
Speaker BYou're very active in events.
Speaker BTalk to us about that experience.
Speaker BAnd are you selling your books through these events?
Speaker AI am.
Speaker AThat is part of why with Amazon, if anybody is selling their books on Amazon, you don't make a lot of the cuts.
Speaker AThere's.
Speaker AYou get a very small fraction.
Speaker AAnd the best way to make the money for the work that you put into the books is to sell them.
Speaker AI have found in person.
Speaker AThat's where you see the most revenue when you have the best margins.
Speaker AAnd it also allows you to make connections.
Speaker ASo the whole reason I started doing this is because of the animals that I love and to share their stories.
Speaker AAnd people have shared their stories about the animals that they love as well.
Speaker ASo for me, these in person events have allowed me to connect with stories, my readers, be them, adults, children, and everything in between, and to hear the stories that they love and to be able to make those sales.
Speaker ABut it's not even about the sales.
Speaker AIt's about the connections and the people that I'm meeting.
Speaker AAnd when you take this sales part out of it, I found I sell more.
Speaker AIt's not a sales pitch.
Speaker AI'm telling you about animals that I love and how they've touched my life.
Speaker AAnd I'm listening to your stories about animals you've loved or people that have had loss.
Speaker AIn the particular case of Goodbye Blue, when it's humans connecting with humans.
Speaker AAnd then if a sale happens, that's wonderful.
Speaker AWith Goodbye Blue, my first event, there was a woman that came in and she bought eight copies of Goodbye Blue.
Speaker AShe had just lost her best friend, her human best friend, and was going to awake the next day.
Speaker AAnd so she bought copies of the book for everybody at the wake.
Speaker AAnd she was crying and I was crying.
Speaker AAnd regardless of the sale, just to be able to touch a life in that way, it was better than the sal itself, to be completely honest.
Speaker AAnd that's when I call an event a success.
Speaker AAnd that's why I keep doing these events, is for these moments and for these stories.
Speaker AI was at another event and I had a little girl and she had lost her father two weeks prior.
Speaker AAnd they bought Goodbye Blue.
Speaker AWhen she left, I held it together, but as soon as she left, I started sobbing.
Speaker AAnd moments later, a little boy had come in and two days prior, he had lost his dog.
Speaker AYou realize that you don't get out of life unscathed and you don't get out of life without going through hard things or good things and everything in between.
Speaker AAnd so if I can have these moments and I can connect with people to me, that's why I'm doing it.
Speaker AAnd I love selling more, not even trying.
Speaker BAnd it's interesting you should say that because I've had many of our guests talk about how we're talking about children's books and the primary consumer of your book as a child.
Speaker BBut a lot of times I'm now finding out when children's book authors go to events and they do a reading, they Have a lot of adults come up to them and they say, that's my story.
Speaker BA lot of our guests were surprised that people who were adults were seeing themselves as that child in that story.
Speaker BIt's so true.
Speaker BI think all of us have had the trauma of dealing with the loss of a pet.
Speaker BAnd we can certainly see ourselves like I did in your story, Goodbye, Blue.
Speaker BI could see myself completely immersed in that story.
Speaker AAnd that's the best part, is for a minute, you don't feel so alone.
Speaker AAnd that's my hope in writing it is that you find a little bit of hope and you have a moment of reprieve.
Speaker ANothing takes away the pain of that loss.
Speaker ANothing eases that ache.
Speaker ABut just knowing that you're not alone and that you can survive it.
Speaker AAnd then, goodbye, Blue.
Speaker ABecause I called Annabelle blue.
Speaker AWhat is interesting is, since she's passed, I've seen blue herons everywhere.
Speaker AAnd it's how I feel like.
Speaker AAnd I talk about that in the children's book.
Speaker AIt's how I feel like her love has lived on and lived with me.
Speaker AIs the first time I went kayaking down the river.
Speaker AAnd my character in the book, she kayaks down the river.
Speaker AA blue heron follows her down the river.
Speaker AAnd it really followed me down the river.
Speaker AThis is all based on a true story of what happened to me.
Speaker AAnd I knew without a shadow of a doubt, like, if there was Annabelle that could come back and look after me.
Speaker AAnd that was something she and I did together.
Speaker AThat was her way of saying, I'm here.
Speaker AI love you.
Speaker AI'll never leave you.
Speaker BI see that even with myself, Brittany, when I'm out and about and I see something that triggers an event, there's an event that triggers something that I think of.
Speaker BBandit.
Speaker AI've seen it in the strangest of places.
Speaker AI was getting ready for an art show, and of all the places on the bathroom toilet, the seat was down.
Speaker AAnd I didn't.
Speaker AI always tell the story.
Speaker AI didn't want to touch it.
Speaker AIt was gross.
Speaker ABut when I looked down, there was a blue crane logo.
Speaker AAnd it just felt like that moment of her saying, I got you.
Speaker AI'm still here.
Speaker AYou know what I'm saying?
Speaker BI'm like, absolutely.
Speaker BWow.
Speaker BI want to take you just back to your children's book authority journey.
Speaker BWas there a specific now, and I'm not thinking about your.
Speaker BAny of your books, and as this specific item, I'm just thinking about, was there a specific person or event that that triggered you and said motivated you to finally become A children's book author.
Speaker AThe Dear Sally.
Speaker BSally was that absolute moment.
Speaker ASally was the moment that felt like that fell into my lap and was too good of a story to be true and needed to be shared.
Speaker AThat motivated me to put it on paper.
Speaker BAnd when you wrote Goodbye Blue, as you developed the character, was Blue Annabelle completely, or were some things in your book different from your own experience?
Speaker ANo.
Speaker AEverything that happens in Goodbye blue was Annabelle 100%.
Speaker AEverything that happened in Sally was Sally the deer.
Speaker AAnd Gladys is based on myself.
Speaker AThese are my experiences entirely.
Speaker AOther than I don't know how Sally got hurt.
Speaker AI needed to find a way to show that for children, to show what she looked like when I met her, which is the tournier and the limp.
Speaker AAnd so I needed to soften that and find a way that made sense from a storytelling perspective.
Speaker ABut everything outside of that, her eating apples out of my hand, her coming each night, her leading with courage and not being as bullied anymore, all of that is based on real life experiences.
Speaker BAs you wrote Goodbye Blue, and like you said, it's based on all real life experiences.
Speaker BDiscuss how, because you already had the story, you already had the experiences.
Speaker BTalk to us how you developed the theme.
Speaker BSo discuss the theme and how you wove that in into the book.
Speaker ASo for me, I always called Annabelle blue.
Speaker AAnd the story, just like I said again, when she passed, fell into my lap.
Speaker AAnd this theme to me is what love looks like when it changes form or when we experience loss.
Speaker AAnd the version that I wrote is actually the version that I ended up.
Speaker AI don't think I had any rewrites for that, but I wrote with my heart and I wrote what I was feeling.
Speaker AAnd it was easy to stay true to the seam and true to all of that.
Speaker AAnd the blue, I didn't even realize the connection would be the blue heron from calling her blue and making sense as that wink and that nod until it was done.
Speaker AAnd I looked at it and I was like, oh, that makes total sense.
Speaker AI'm like, in this weird way, what I always called her and what I started seeing that I knew was her and was the theme of the book, of what love looks like and how it's transformed and changed and how she stays with me.
Speaker AIt just is what it was.
Speaker AIt's what I've lived and didn't even know that's what I was living until I put it on paper and stepped back from it.
Speaker BWhen it comes to your, I'm thinking about your writing process because you seem to me to be a very Visual person, as you're describing things, tell us about now that you've authored four separate titles, talk to us about what's changed or what's stayed the same in your writing process.
Speaker ASo I do what everybody expects me to do last first, being visual.
Speaker APeople think that I start with pictures, but I don't.
Speaker AWriting, to me, is cathartic and therapeutic.
Speaker AWhat I am doing when I am writing the story, that's how I start with my children's books, is I start with writing.
Speaker AIt is a way of me processing emotions or an event on paper.
Speaker AAnd I am writing down everything that happens and everything that I've felt and experienced, and then finding a way to pare it down to a children's level so that it's appropriate and packageable, but it's cathartic.
Speaker ASo I am using that as a therapy and a healing or a processing.
Speaker AAnd then from that, the pictures come to life, and maybe the story needs to be rearranged ever so slightly in order so that it makes sense in a children's book format.
Speaker ABut I'm using the writing as therapy, and then the visuals are just like bringing it home and packaging it.
Speaker ASo I'm doing it in the way that people least expect, but it's healing a part of me or helping me process things.
Speaker BOkay, and as you wrote your books, did you do any external research or did you just draw from your own.
Speaker AExperiences with the books that are currently on market?
Speaker AThey are all my own experiences with a book that I have coming out next year that is a partnership.
Speaker AI did a ton of research, but also my work with the special needs community led me down.
Speaker AAnd so for that one to have accuracy in what we are showing and how we are speaking and the partnership itself that we are explaining in the back of the book, I did a ton of research.
Speaker AI did a lot of walking, interviewing, et cetera.
Speaker AWe can say more in the new year, which is really exciting about that one.
Speaker ABut that's the first time that I did research to that level to make sure that everything was accurate.
Speaker AAnd there was a lot of subject matter experts that are reading through my story.
Speaker AIt's no longer just a story, for it feels good and it has heart.
Speaker AIt's still is based on a true life animal story, still stays true to the brand, but there was a lot of subject matter checking that needed to happen to make sure that everything that I was portraying in the story that we were telling was accurate and appropriate and all of that.
Speaker ASo that one's been totally different.
Speaker BThank you for Sharing that.
Speaker BI'm going to try and take you back to the beginning and I want you to think of your first book and then I want to draw you forward on a journey.
Speaker BSo I want to talk to you about success.
Speaker BSo talk to us about how you envisioned success when you published your first children's book and how has that stayed the same or how has it changed over the evolution or journey of now having four soft covered books and one compilation.
Speaker BTake us on that whole success journey, how it's changed for you.
Speaker AYeah, that's a great question.
Speaker ASo when I started, I wrote the book for me.
Speaker ASally was, for me, in a way, felt like this.
Speaker ALike I felt like Snow White.
Speaker AAnd I always joked that I felt like Snow White with the animals coming to me.
Speaker AAnd you know what I'm saying?
Speaker ALike, I've always had that ability, that kinship.
Speaker AAnd so I was like, it was just fun to express that and to put out what I could do into the world.
Speaker AAnd to me, being successful at that moment was just getting a book out into the world because I had never done it before.
Speaker ASo I could say, hey, I have always wanted to publish a book and I published a book.
Speaker AI did it.
Speaker AI did the whole process.
Speaker AThe E book, the book itself.
Speaker AThat was success when I started is the fact that I had a children's book that was pretty cool.
Speaker AAnd now to me, success looks like being able to touch lives with these stories and make a difference.
Speaker AAnd if I go to an event and I got one of those stories about somebody's loss or some connection or some, you know what I'm saying, with you and your granddaughters and your loss of Bandit, that makes it worth it and that makes me feel successful because people don't feel alone, they feel understood.
Speaker AAnd that is now at this stage, how I am measuring success.
Speaker AIt's not how many books I sell.
Speaker AI keep track for tax purposes, but that's not why I'm in it.
Speaker AIt's not my day job.
Speaker AThat's why I go with a publisher.
Speaker AYou know what I'm saying?
Speaker AWhen I've had.
Speaker AI've been blessed to have those opportunities.
Speaker BAbsolutely, absolutely.
Speaker BNow, you mentioned that you'd like to produce about four books a year.
Speaker BBecause that's ambitious and yet you've done it.
Speaker BBut I'm curious, how is the role of writing and illustrating changed from your first book to now you've set yourself a benchmark.
Speaker BLike you said, it ends up being three, not four.
Speaker BYou're not going to be stressed about it, but obviously things have changed.
Speaker BTalk to us now about the role of writing and illustrating in your life versus prior to writing about Sally.
Speaker ASo now people are coming to me with their stories, which is exciting.
Speaker AAnd so that's part of what I'm writing for next year is it's someone else's story that has touched me in a way that it fit into the brand, it fit into what I'm doing.
Speaker AAnd I would say that is how it's different now is it's not just my immediate experiences and animals that have come directly into my life than animals that I care for or take care of.
Speaker BWould you think that your conscious level is higher now in terms of your mind?
Speaker BIs it's almost like sending out.
Speaker BAlmost like sending out signals looking for stories?
Speaker AYes, I would say yes.
Speaker AAnd I would say that they're finding me and in.
Speaker AIn these events and when I least expect them, you know what I'm saying?
Speaker AOr in these animal encounters, because it just.
Speaker AI'm doing what I love.
Speaker AI'm living a.
Speaker AThat I love and that feels purposeful.
Speaker AAnd in it, these things are finding me and demanding to be told.
Speaker AAnd I'm willing to tell those stories and help bring them to life.
Speaker BThank you for sharing that.
Speaker BBecause recently I was watching a show on Sunday and there was a story and I had just actually got this inspiration and I wrote a children's book over the last couple of weeks.
Speaker BIt fits into the Adventures of Caboose, the Rocky Mountain Bear.
Speaker BIt's all about animals that live in the Rocky Mountains.
Speaker BIt was interesting because I was watching the story on a blind mountain climber.
Speaker BCan you imagine?
Speaker ANo.
Speaker BYes.
Speaker BIt was unbelievable story.
Speaker BAnd I thought, oh.
Speaker BAnd even though it didn't take place in the Rocky Mountains, could very well have.
Speaker BAnd I thought that's an inspiration for another story in our books.
Speaker BI wrote the title down based on this Blind Mountain Climbing.
Speaker AThat's incredible.
Speaker BAnd so to your point, you're sending these signals out searching and then it's funny what bounces back to you.
Speaker AAnd it's usually when you least expect.
Speaker AAnd you didn't.
Speaker AYou weren't like advertly looking for it, like you were just watching and you didn't expect to be inspired, but there you were and it demanded to be written.
Speaker AAnd so you wrote it and are producing it, which is incredible.
Speaker AYou know what I'm saying?
Speaker AI'm like, that's what has happened here.
Speaker BYes.
Speaker BYeah.
Speaker BSo thank you again for sharing how you are being motivated, the catalyst to keep your children's book authorship journey going.
Speaker BSo thank you for sharing that because I'm sure a lot of people think, oh, I wrote one book, I got an idea for a second book, but maybe not thinking it all the way through.
Speaker AAnd I think you never know when inspiration is going to strike.
Speaker AIf you are open, I say keep that open heart and the stories will keep coming.
Speaker BIt's a great segue because my next question for you is advice for aspiring authors.
Speaker BWhat advice would you give for someone who's just starting out?
Speaker AThat's a good one.
Speaker AI've had a lot of help.
Speaker AI've been very fortunate and very blessed to be next to the right people without even knowing I was right next to the right people.
Speaker AI would say to keep that open heart.
Speaker ALike I said, you never know when the right story that demands to be told or that the world needs to hear is going to fall into your lap.
Speaker BAnd encouragement for readers as you go out to all these book events and all that.
Speaker BWhy should people, children's book readers, purchase your books?
Speaker AFor me, I hope that it's they have a fellow love of animals or they need something.
Speaker AThere's they're looking for hope or healing or courage or strength or bravery.
Speaker AAnd one of the titles, those are the things that I've tried to emulate in True Heart Tales and they're things that I've found in my own life that are important.
Speaker AAnd there are things that with my special needs work and my day job and everything else I feel like the world needs more of.
Speaker AIt's hard, it's tough.
Speaker AAnd so I hope that these books help individuals of any age find that.
Speaker BThank you.
Speaker BAs we come to an end here, Brittany, is there something that you'd like to share that possibly I haven't asked the question to you or opened the door to that question.
Speaker BIs there something you'd like to share?
Speaker AI think you've done a wonderful job asking everything that I could think to cover.
Speaker BOh, thank you.
Speaker BI appreciate that.
Speaker BBrittany, thank you so much for being a guest on Adventures in the Heart, a children's book authors podcast.
Speaker BYour generosity of time, your insights will significantly benefit aspiring authors and readers.
Speaker BThe nuggets that you put forward is just absolutely incredible and we promise to provide our audience with links to Brittany's social media and her website.
Speaker BAnd if you've enjoyed this episode, please hit the subscribe button to listen to future episodes and feel free to share this episode with anyone inspired by or who enjoys hearing about Brittany and her children's book.
Speaker BGoodbye, Blue.
Speaker BThanks, Brittany.
Speaker AThank you for having me.