1 00:00:00,599 --> 00:00:03,740 Hello and welcome to the YouTube Success podcast. 2 00:00:03,740 --> 00:00:05,170 This is me, Matt Hughes, King of Video. 3 00:00:05,540 --> 00:00:06,530 I've still got a cough. 4 00:00:06,530 --> 00:00:07,440 It may appear. 5 00:00:07,930 --> 00:00:14,405 i'm still not very well, but It's the 3rd episode of this mini series 6 00:00:14,405 --> 00:00:18,605 of content that I'm doing that talks about the signature video, 7 00:00:18,855 --> 00:00:22,409 content repurposing framework and the content promotion framework. 8 00:00:22,479 --> 00:00:24,749 This is all about the content promotion framework. 9 00:00:25,459 --> 00:00:29,653 This is my little strategic view of how you will publish 10 00:00:29,653 --> 00:00:33,133 and promote your own content and the content promotion framework. 11 00:00:34,268 --> 00:00:36,148 I'm going to do something different in this episode. 12 00:00:36,942 --> 00:00:42,642 You know, I've promoted the content, uh, the creator meetup, thecreatormeetup.com 13 00:00:42,662 --> 00:00:43,502 is where you'll find it. 14 00:00:43,932 --> 00:00:46,532 I've promoted that a little bit to try and get you to come over 15 00:00:46,532 --> 00:00:50,172 there because I want more podcast listeners and YouTube viewers to come 16 00:00:50,172 --> 00:00:51,722 over and join us in that community. 17 00:00:52,062 --> 00:00:54,372 I'm going to put this framework in there as well. 18 00:00:54,697 --> 00:00:57,307 So it's another bit of content that I'm saying that you're going to get 19 00:00:57,747 --> 00:01:01,467 for coming over and joining us in that community, for those small amounts 20 00:01:01,467 --> 00:01:05,507 of money that it is and you'll realise when we're making evergreen content, 21 00:01:05,507 --> 00:01:07,957 we shouldn't say the values of stuff because the values often change. 22 00:01:07,987 --> 00:01:10,877 So I hope that the cost of the community is the same whenever 23 00:01:10,877 --> 00:01:11,607 you're listening to this. 24 00:01:11,607 --> 00:01:17,017 But what I'm going to do on this episode it's going to be a very visual episode. 25 00:01:17,017 --> 00:01:20,677 I'm going to try and describe it for you podcast listeners as well. 26 00:01:20,727 --> 00:01:23,587 This is the one time i'm going to encourage you to head over to my YouTube 27 00:01:23,587 --> 00:01:27,677 channel And watch this episode as a video because I'm going to share the 28 00:01:28,127 --> 00:01:32,318 Excel spreadsheet that I've got in the video and you'll be able to see it more. 29 00:01:32,548 --> 00:01:34,788 I will describe it as we're going through. 30 00:01:35,218 --> 00:01:36,371 But you will be able to see it. 31 00:01:36,371 --> 00:01:37,358 It's a little bit more visual. 32 00:01:37,388 --> 00:01:39,258 So we're going to go and do that. 33 00:01:39,788 --> 00:01:45,063 And so this being the 3rd part of the series of videos that we've 34 00:01:45,063 --> 00:01:48,113 got about content repurposing and really maximising the use of your 35 00:01:48,133 --> 00:01:52,693 video content, it's definitely worth listening to the other 2 episodes. 36 00:01:52,693 --> 00:01:54,513 That's the previous two episodes as well. 37 00:01:54,563 --> 00:01:56,093 So it's a mini series really. 38 00:01:56,713 --> 00:01:59,215 Now, let's just share this. 39 00:01:59,245 --> 00:02:04,165 As I'm sharing it, I will encourage you to head over to creatorday.co.uk 40 00:02:04,185 --> 00:02:08,635 and join our virtual summit, which is happening in a couple of weeks. 41 00:02:09,105 --> 00:02:12,695 And even if it's not happening then, there will be a waitlist for the next one. 42 00:02:12,695 --> 00:02:14,035 We're going to be doing that twice a year. 43 00:02:14,055 --> 00:02:16,945 So head over to creatorday.co.uk for that. 44 00:02:18,272 --> 00:02:19,112 Alright, I think that's promo. 45 00:02:19,112 --> 00:02:21,012 Look, we can do some promo, can't we? 46 00:02:21,012 --> 00:02:24,312 You know, most people have adverts and sponsors and all that kind 47 00:02:24,312 --> 00:02:25,202 of stuff before these episodes. 48 00:02:26,057 --> 00:02:28,007 I'm just doing promo for my own stuff. 49 00:02:28,037 --> 00:02:30,357 Why would I send other people to other places? 50 00:02:30,357 --> 00:02:32,317 You know, let's promo our own stuff. 51 00:02:32,697 --> 00:02:36,037 And we're talking about promo here for the content promotion framework. 52 00:02:36,727 --> 00:02:40,547 If you see me looking to the left on my screen, it's because I'm 53 00:02:40,547 --> 00:02:42,087 reading from the promotion framework. 54 00:02:42,147 --> 00:02:44,157 Maybe I can make Ecamm a little bit bigger. 55 00:02:44,937 --> 00:02:45,837 No, I can't. 56 00:02:46,207 --> 00:02:47,377 So I'm going to have to look over there. 57 00:02:47,627 --> 00:02:48,547 So apologies for that. 58 00:02:49,307 --> 00:02:51,197 So we're talking about the framework. 59 00:02:51,707 --> 00:02:56,257 If you think about the all the assets that we created from the previous 60 00:02:56,967 --> 00:03:02,157 video, previous podcast episode, you should hopefully be able to look at 61 00:03:02,157 --> 00:03:06,497 this and go, yeah, I know exactly where I've got to post all of this stuff. 62 00:03:06,527 --> 00:03:10,467 This all makes perfect sense to me, but I'm going to run through it anyway. 63 00:03:11,542 --> 00:03:13,152 I'll describe it for you on the podcast. 64 00:03:13,882 --> 00:03:18,852 The way it's split out is platform is on the left, distribution is in 65 00:03:18,852 --> 00:03:23,072 the middle, a concatenated version of that is there just in case you want to 66 00:03:23,072 --> 00:03:25,476 see, one column to describe it all. 67 00:03:25,776 --> 00:03:27,696 And then there's some notes on the right hand side as well. 68 00:03:27,946 --> 00:03:29,216 The notes are really there. 69 00:03:29,376 --> 00:03:33,938 Well, we create the notes section to help our social media manager understand 70 00:03:33,938 --> 00:03:37,564 exactly what we wanted to do, so there's not much in there, but at least 71 00:03:37,564 --> 00:03:38,814 the first three columns are filled in. 72 00:03:38,824 --> 00:03:42,964 So on the left hand side, I've got platforms and if I run down that list 73 00:03:42,964 --> 00:03:49,094 of platforms, we've got YouTube, email, blog, medium— Medium, the writing 74 00:03:49,224 --> 00:03:54,264 platform, reddit—I'll explain why Reddit is important later on— Facebook page, 75 00:03:54,284 --> 00:04:00,094 profile, groups, Twitter, Pinterest, Instagram, LinkedIn, Stories, and 76 00:04:00,094 --> 00:04:01,464 then there's some optionals there. 77 00:04:02,754 --> 00:04:05,834 Facebook page, LinkedIn, and IGTV. 78 00:04:06,114 --> 00:04:07,804 I mean, I've not even got TikTok. 79 00:04:07,824 --> 00:04:09,084 This is how old this is. 80 00:04:09,084 --> 00:04:12,534 Like, we've been using this for a while now because it has IGTV in it. 81 00:04:12,544 --> 00:04:13,404 Does anyone remember that? 82 00:04:14,264 --> 00:04:17,524 And there's no TikTok on here as well, but I definitely will update this to add in 83 00:04:17,524 --> 00:04:20,624 some TikTok on there and some Reels and stuff in as well, because I can see now 84 00:04:20,624 --> 00:04:21,944 that this is a little bit out of date. 85 00:04:23,304 --> 00:04:24,094 But let's just start then. 86 00:04:24,094 --> 00:04:24,794 So we've got some.. 87 00:04:25,024 --> 00:04:30,514 And that is, by the way, if you look at that, that is 55 different 88 00:04:30,514 --> 00:04:34,384 places where we can take our one signature video and promote it. 89 00:04:34,694 --> 00:04:40,129 So imagine what that would do for your YouTube video if you take this 90 00:04:40,139 --> 00:04:43,579 strategy and use that content you've created and promote on these things. 91 00:04:44,199 --> 00:04:48,134 So we start with YouTube, so signature video, of course that goes to YouTube. 92 00:04:48,154 --> 00:04:50,394 So that's the first one, platform promotion, done. 93 00:04:50,764 --> 00:04:51,664 You can put it on there. 94 00:04:51,664 --> 00:04:54,084 You've got the second one, which is the YouTube thumbnail. 95 00:04:54,534 --> 00:04:58,874 And the thumbnail, of course, is added to that piece of content. 96 00:04:59,104 --> 00:05:04,624 And we already talked about how we use that thumbnail for the blog post, for 97 00:05:04,624 --> 00:05:05,914 the featured image, that kind of thing. 98 00:05:06,264 --> 00:05:09,359 So, although I don't mention that, later on when we talk about the 99 00:05:09,359 --> 00:05:13,209 blog, actually know that that's a piece of content that we use there. 100 00:05:13,909 --> 00:05:14,999 Then we've got the email. 101 00:05:15,019 --> 00:05:19,239 So in the previous episode, I've talked about the thumbnail 102 00:05:19,259 --> 00:05:20,869 being used for multiple things. 103 00:05:21,149 --> 00:05:23,019 Actually, this is where we can use it in the email. 104 00:05:23,589 --> 00:05:27,399 And I've got 2 emails listed in this promotion framework. 105 00:05:27,719 --> 00:05:31,239 One is the initial promo, but you can also, in a lot of email systems, 106 00:05:31,529 --> 00:05:35,549 send another email out to people that didn't read your email within 24 hours. 107 00:05:35,939 --> 00:05:38,779 So you can have a little automation that says, right, this is to 108 00:05:38,779 --> 00:05:41,559 promote my episode, my podcast episode, my YouTube video. 109 00:05:42,249 --> 00:05:48,359 And then after 24 hours, if they've not read the email, because it tracks the 110 00:05:48,539 --> 00:05:52,779 email's open rate, send them another email to say, "Hey, you may have missed it." 111 00:05:52,789 --> 00:05:53,769 "Here's what you missed." 112 00:05:53,849 --> 00:05:54,979 Or something like that. 113 00:05:56,329 --> 00:06:00,679 In that way, you give yourself the best chance of somebody going to 114 00:06:00,679 --> 00:06:03,009 watch or listen to your episode. 115 00:06:03,639 --> 00:06:07,019 And then we've got the blog post, so we obviously post the blog post. 116 00:06:07,019 --> 00:06:10,289 And I've got in the notes there, with the YouTube video embedded. 117 00:06:10,599 --> 00:06:15,149 Look, the reason why it's amazing to me that people create blog posts 118 00:06:15,149 --> 00:06:17,769 off the back of their content, but they don't embed their video. 119 00:06:18,119 --> 00:06:21,089 The reason why we do that is because of the way people learn. 120 00:06:21,099 --> 00:06:22,829 Some people like to learn by reading. 121 00:06:23,109 --> 00:06:26,309 Some people like to learn by watching. 122 00:06:26,649 --> 00:06:29,299 And that's the other reason why we create a blog post, because you 123 00:06:29,299 --> 00:06:32,829 might think, well, if we've got a video, why do we need a blog post? 124 00:06:34,231 --> 00:06:39,321 Imagine that I don't know where people are going to find me, whether they're 125 00:06:39,321 --> 00:06:41,681 going to find me on YouTube, whether they're going to find me via a blog 126 00:06:41,681 --> 00:06:45,801 post, by piece of social content, by clicking someone links in my profile. 127 00:06:46,011 --> 00:06:49,061 I don't know where they're going to come from but what I want to do is wherever 128 00:06:49,061 --> 00:06:53,701 they find me then and land, I want them to be able to see the other channels 129 00:06:53,701 --> 00:06:57,621 and the socials and be able to see this like connected ecosystem that I've got. 130 00:06:58,041 --> 00:07:02,511 So a blog post with a YouTube embedded video is a great way to do this. 131 00:07:02,881 --> 00:07:05,771 In the notes there, I've got the, we captioned that with Descript. 132 00:07:05,871 --> 00:07:07,901 We talked about Descript in the last episode. 133 00:07:08,501 --> 00:07:09,511 Then we've got medium. 134 00:07:09,511 --> 00:07:11,831 So I could take that blog post and I could put it on medium. 135 00:07:11,831 --> 00:07:13,611 I might change the content slightly. 136 00:07:13,971 --> 00:07:16,621 There's some great tools that you can use online that will... 137 00:07:17,031 --> 00:07:18,531 it's like re-spinning your content. 138 00:07:18,541 --> 00:07:20,851 So it changes like 20% of the content. 139 00:07:21,181 --> 00:07:23,561 You have to read it as well and just proofread it make sure it still makes 140 00:07:23,561 --> 00:07:26,901 sense, but then you could put it on medium rather than putting it a 141 00:07:26,901 --> 00:07:31,741 straight copy onto medium because it might see it as a non original piece 142 00:07:31,741 --> 00:07:34,391 of content, whereas if you spin the content, you could then put it on 143 00:07:34,391 --> 00:07:37,151 medium again with the video in there. 144 00:07:38,576 --> 00:07:43,606 And then I want to talk about this little hidden gem of a community called Reddit. 145 00:07:44,246 --> 00:07:46,486 Now Reddit really scares me cause I'm 40 years old. 146 00:07:46,496 --> 00:07:50,366 I feel like it's a platform that's not for people of my age. 147 00:07:51,016 --> 00:07:53,296 And they never really say that because of, you know, people say 148 00:07:53,296 --> 00:07:57,066 that about TikTok and I don't feel like that about TikTok at all, but I 149 00:07:57,136 --> 00:07:58,986 just don't quite understand Reddit. 150 00:07:59,036 --> 00:08:01,566 And I think when I was a teenager, we used to use forums 151 00:08:01,566 --> 00:08:02,926 and bulletin boards and stuff. 152 00:08:02,926 --> 00:08:03,176 Okay. 153 00:08:03,551 --> 00:08:05,531 And I was very like on the money. 154 00:08:05,531 --> 00:08:09,401 We, you know, when I speak to my kids, we were like, we created emojis. 155 00:08:09,401 --> 00:08:13,291 We created like that way of talking, you know, OMG and all that kind of stuff. 156 00:08:13,681 --> 00:08:14,941 We created that in forums. 157 00:08:15,211 --> 00:08:18,781 When I get to Reddit, I'm like, oh my God, I feel like what older people must 158 00:08:18,786 --> 00:08:22,661 have felt like when they hit those forums, because I just don't quite understand 159 00:08:22,661 --> 00:08:23,801 it, so it scares me a little bit. 160 00:08:24,984 --> 00:08:27,484 If you feel like that and you're watching this on YouTube, please 161 00:08:27,494 --> 00:08:28,224 let me know in the comments. 162 00:08:28,824 --> 00:08:32,474 But here's what I can do straight away that will add 163 00:08:32,494 --> 00:08:34,994 some SEO juice to my content. 164 00:08:35,284 --> 00:08:39,064 And that is, I post the video onto my Reddit profile. 165 00:08:39,074 --> 00:08:42,844 So rather than going to put it in a Subreddit somewhere, I go 166 00:08:42,904 --> 00:08:45,724 and post it just to my profile. 167 00:08:45,764 --> 00:08:48,784 So nobody else really gets to see it necessarily, but 168 00:08:48,784 --> 00:08:51,264 my profile is public, right? 169 00:08:51,304 --> 00:08:55,669 And then what happens is, for some reason, Google is indexing Reddit, 170 00:08:55,689 --> 00:08:57,759 like, by the minute it feels like. 171 00:08:58,119 --> 00:09:01,499 So I post it there, and within a couple of hours, if I search for that 172 00:09:01,499 --> 00:09:05,249 piece of content, one of the first places it appears is Reddit in Google. 173 00:09:06,049 --> 00:09:07,579 So it's indexing that piece of content. 174 00:09:07,619 --> 00:09:11,479 That's got to do something for the SEO ecosystem, right? 175 00:09:11,529 --> 00:09:12,809 I really feel like it must do. 176 00:09:13,279 --> 00:09:15,969 So Reddit's one of those little hidden gems that you can use to do that. 177 00:09:17,294 --> 00:09:20,824 And if you if you're worried like me, you just post it to your own profile 178 00:09:21,564 --> 00:09:23,244 Then there's the face of Facebook page. 179 00:09:23,284 --> 00:09:27,954 So I've got 5 different ways and and I'm going to say this for all 180 00:09:27,954 --> 00:09:30,664 of these now, so I'm going to talk about the 5 different ways in which 181 00:09:30,664 --> 00:09:32,834 we post to each of these platforms. 182 00:09:33,304 --> 00:09:37,454 Just so you know, so there's share of the YouTube video direct. 183 00:09:38,014 --> 00:09:40,804 So whenever I'm talking about these platforms, how can we do it? 184 00:09:40,974 --> 00:09:42,244 Let's do it this way. 185 00:09:43,489 --> 00:09:49,399 So I'll say, this is the same for Facebook profile, Facebook groups, Twitter (X), 186 00:09:49,789 --> 00:09:57,199 Pinterest, Instagram, LinkedIn and then on Stories on those platforms. 187 00:09:57,859 --> 00:10:00,629 And we do the same 5 things on all of those. 188 00:10:01,639 --> 00:10:04,399 For some reason, I've only got 4 of those things on Pinterest, but 189 00:10:04,399 --> 00:10:05,239 I'll look at that in a second. 190 00:10:05,239 --> 00:10:06,379 So we do the same 5 things. 191 00:10:06,829 --> 00:10:08,619 So we share the YouTube video directly. 192 00:10:08,659 --> 00:10:11,419 So this is just taking a video, posting it on the platform. 193 00:10:12,389 --> 00:10:13,079 And letting it go. 194 00:10:13,569 --> 00:10:16,609 A lot of people talk about the fact that we can't do, we shouldn't do that 195 00:10:16,629 --> 00:10:20,239 on these platforms because they don't like sending traffic to other platforms. 196 00:10:20,579 --> 00:10:22,279 I've not found that to be true. 197 00:10:22,619 --> 00:10:25,449 If I post a YouTube video, I still get comments on it. 198 00:10:25,839 --> 00:10:27,679 On Facebook for example, I still get comments on it. 199 00:10:27,954 --> 00:10:29,094 People still click on it. 200 00:10:29,134 --> 00:10:32,694 I still see the traffic coming from Facebook So whilst they might not 201 00:10:32,694 --> 00:10:34,854 like it, they still do promote it. 202 00:10:34,854 --> 00:10:36,774 It's still a piece of content, you could do on that. 203 00:10:37,014 --> 00:10:39,014 I've never been shadow banned for doing that. 204 00:10:39,454 --> 00:10:41,974 Doing it once a week is not going to be a big issue, I don't think. 205 00:10:42,984 --> 00:10:44,474 You can share your teaser video. 206 00:10:44,474 --> 00:10:47,334 So a teaser video is one of the snippets. 207 00:10:47,394 --> 00:10:51,409 And when you think about podcast episodes, YouTube videos, a lot of 208 00:10:51,419 --> 00:10:54,209 people now are doing these little teasers at the start of the videos. 209 00:10:54,659 --> 00:10:57,259 You could create one of those snippets as a teaser, something that's 210 00:10:57,259 --> 00:11:00,319 interesting, a bit of juicy content, something that creates curiosity. 211 00:11:00,689 --> 00:11:04,501 You can post that onto your profile and then away you 212 00:11:04,501 --> 00:11:05,841 go on all of those platforms. 213 00:11:06,091 --> 00:11:11,524 Teaser video with a link back to the YouTube video and it could be a 214 00:11:11,524 --> 00:11:12,614 link in the comments, you know. 215 00:11:12,624 --> 00:11:14,974 It doesn't have to be a direct link, but it's a teaser video, 216 00:11:15,014 --> 00:11:16,954 something that gets them a bit juicy. 217 00:11:17,394 --> 00:11:19,094 Share a quote from the video. 218 00:11:19,284 --> 00:11:21,084 So the next one is share a quote from the video. 219 00:11:22,764 --> 00:11:25,784 So a teaser video could be multiple quotes, it could be a 220 00:11:25,814 --> 00:11:26,854 bunch of those different ones. 221 00:11:27,164 --> 00:11:29,844 A direct quote could be just one of those. 222 00:11:29,874 --> 00:11:32,174 So I'm still thinking about the snippet videos in that same way. 223 00:11:32,684 --> 00:11:33,954 Share the thumbnail from the video. 224 00:11:34,154 --> 00:11:38,784 So if you want to change up the way in which you're sharing it, 225 00:11:38,864 --> 00:11:42,524 and I said about the direct link to YouTube, just share the thumbnail. 226 00:11:42,764 --> 00:11:46,604 This is again why this thumbnail becomes really really useful, because the 227 00:11:46,604 --> 00:11:52,024 thumbnail in itself should be enough to gather some kind of curiosity, make 228 00:11:52,024 --> 00:11:55,644 them think this is the kind of video that I want to watch, add in the caption 229 00:11:55,644 --> 00:12:01,344 or the bit of content that you've got in aligned to that thumbnail and that 230 00:12:01,364 --> 00:12:04,614 should be enough to then move them on and then again, link in the comments to 231 00:12:04,614 --> 00:12:07,871 be able to send them to where they've got to go And you could share the 232 00:12:07,871 --> 00:12:12,394 blog post with the video and this is a link directly to your website. 233 00:12:12,404 --> 00:12:17,114 So again, you can take rather than a direct link to YouTube for the video. 234 00:12:17,524 --> 00:12:21,434 You could share a link to the blog post, which then has the video embedded. 235 00:12:21,934 --> 00:12:26,174 And then you're sending people to your website if I was going to do any of these 236 00:12:26,184 --> 00:12:31,459 things, and it was just one of those things out of all of them, it's sharing 237 00:12:31,459 --> 00:12:35,239 the blog posts, which is probably the most important, because you're moving people 238 00:12:35,239 --> 00:12:39,499 to your own website, which means that you're gathering that traffic, you can 239 00:12:39,499 --> 00:12:45,314 pixel them, Facebook pixel them, you can track them in Google Ads using Google 240 00:12:45,314 --> 00:12:49,974 Analytics, and you're taking them to your website so you could have a pop up or 241 00:12:49,974 --> 00:12:51,824 you could use something like ConvertBox. 242 00:12:52,314 --> 00:12:55,974 I know a lot of this stuff I'm saying might not be, you might not be okay 243 00:12:55,974 --> 00:12:59,534 with it, but they're just all these extra marketing things that you can do 244 00:12:59,534 --> 00:13:04,094 in order to bring that traffic, to make use of that traffic more importantly. 245 00:13:05,101 --> 00:13:08,171 So sharing the blog post is a really great way to move people over. 246 00:13:08,421 --> 00:13:10,721 And then they will discover your YouTube channel, you know. 247 00:13:10,721 --> 00:13:12,301 They'll discover your socials. 248 00:13:12,541 --> 00:13:15,421 They'll go and follow you if you've got links to those things from your website. 249 00:13:15,751 --> 00:13:17,451 But you're bringing that traffic to your website. 250 00:13:17,511 --> 00:13:20,871 And again thinking about this as the series of videos that we talked about 251 00:13:20,881 --> 00:13:24,861 in the signature video, I said you're being strategic with your content. 252 00:13:24,871 --> 00:13:28,761 This is how we use strategic promotion of our content to bring 253 00:13:28,761 --> 00:13:31,771 more people to our website, to get more sales, to get more leads. 254 00:13:31,771 --> 00:13:35,661 And then I've got in there Facebook page secret source share link place 255 00:13:35,661 --> 00:13:37,671 across multiple groups of interest. 256 00:13:38,241 --> 00:13:41,951 So you could, just as another one for groups, is that you could share 257 00:13:41,951 --> 00:13:45,111 the posting groups where people might find that thing interesting. 258 00:13:45,111 --> 00:13:48,451 So if you're doing a video like I am about content repurposing, I might go 259 00:13:48,451 --> 00:13:52,161 to some groups where there's business owners or people that would be interested 260 00:13:52,451 --> 00:13:56,271 in content repurposing and say I've seen this new video and this is really good. 261 00:13:56,491 --> 00:13:59,901 A lot of groups have kicked you out for that stuff, but I'm prepared to 262 00:13:59,901 --> 00:14:01,541 just try it out and see what happens. 263 00:14:01,941 --> 00:14:03,181 You've got to give these things a go. 264 00:14:03,871 --> 00:14:06,451 There might be days where you can promote this stuff as well. 265 00:14:06,801 --> 00:14:09,331 So you could just hook on those days of the week, where they 266 00:14:09,331 --> 00:14:12,011 say "it's Sunday share day" or "Saturday share day", whatever. 267 00:14:13,173 --> 00:14:16,003 So if you look down that list, we've got the same sort of thing for Twitter. 268 00:14:16,013 --> 00:14:18,123 Pretty much all of those is repeated. 269 00:14:18,543 --> 00:14:21,273 The same for Pinterest, Instagram. 270 00:14:21,273 --> 00:14:24,143 Like Pinterest I've heard is a bit of a hidden gem as well, 271 00:14:24,143 --> 00:14:25,743 because you can share videos. 272 00:14:25,743 --> 00:14:29,213 And the last time I looked, when you shared a YouTube video into 273 00:14:29,213 --> 00:14:31,563 Pinterest, they had a play button. 274 00:14:32,644 --> 00:14:35,174 So anyone that was in Pinterest, they could just press play and start 275 00:14:35,274 --> 00:14:36,494 watching the video straight away. 276 00:14:36,964 --> 00:14:40,244 And then the other thing that I saw really really useful as well is to 277 00:14:40,244 --> 00:14:41,794 share the blog post into Pinterest. 278 00:14:42,284 --> 00:14:46,974 So it uses your featured image, your graphic, and then people get moved 279 00:14:47,004 --> 00:14:48,554 over from Pinterest to your website. 280 00:14:49,464 --> 00:14:53,864 You know, you don't have to do all of these things and if you're starting 281 00:14:53,864 --> 00:14:56,724 out, you know maybe it's a bit overwhelming to do all of these things. 282 00:14:57,064 --> 00:15:00,310 So just pick a couple of the things together, you know, 283 00:15:00,320 --> 00:15:01,820 you're doing more than nothing. 284 00:15:02,450 --> 00:15:04,860 You're always going to do you're always going to get better results if 285 00:15:04,860 --> 00:15:07,520 you're doing something consistently and it's more than nothing. 286 00:15:07,935 --> 00:15:09,035 LinkedIn is the same. 287 00:15:09,065 --> 00:15:12,725 I've seen the reach on LinkedIn go down a little bit over the last few years. 288 00:15:13,185 --> 00:15:16,725 Yeah, last few years probably, maybe last 12 months even more so. 289 00:15:16,855 --> 00:15:19,505 But again, you can still use this as a platform. 290 00:15:19,505 --> 00:15:22,565 If it's a platform you're not using very much, you might not get a lot 291 00:15:22,575 --> 00:15:26,225 of reach by posting this stuff once a week on there, but it might just 292 00:15:26,225 --> 00:15:29,545 be a few extra people that you don't see, that you wouldn't normally 293 00:15:29,555 --> 00:15:31,145 have got into this piece of content. 294 00:15:31,155 --> 00:15:34,815 You know, the success of YouTube, yes, we want to be on search and 295 00:15:34,815 --> 00:15:39,555 we want to be on recommended, but actually, if you're a business owner 296 00:15:39,595 --> 00:15:46,485 and you're trying to convert clients into prospects, into clients, into 297 00:15:46,595 --> 00:15:50,935 leads, into sales, it might just be the thing that tips them over the edge. 298 00:15:51,045 --> 00:15:53,905 They're seeing you posting this regular content every week on LinkedIn. 299 00:15:54,505 --> 00:15:58,065 They're seeing you posting this regular content every week on Instagram and 300 00:15:58,065 --> 00:15:59,685 eventually they go, yeah, you know what? 301 00:15:59,695 --> 00:16:00,995 This is the person I trust. 302 00:16:01,185 --> 00:16:02,475 I need this thing now. 303 00:16:02,835 --> 00:16:05,395 This is a person I trust I see I'm posting about it all the time. 304 00:16:06,040 --> 00:16:08,310 So posting those things is going to be helpful. 305 00:16:08,670 --> 00:16:11,290 And then of course I've got Stories, but that could be converted into 306 00:16:11,290 --> 00:16:12,950 Reels and TikToks and stuff as well. 307 00:16:13,240 --> 00:16:16,560 I will update this spreadsheet to add some of that content in there. 308 00:16:16,560 --> 00:16:18,980 And I think we'll find that there's a lot more we can do with this 309 00:16:18,980 --> 00:16:21,000 content as things go forward. 310 00:16:22,430 --> 00:16:26,030 All right, so I think that's the Content Promotion Framework. 311 00:16:26,230 --> 00:16:29,370 Let me know on YouTube in the comments if you watch this and you find this helpful. 312 00:16:29,740 --> 00:16:33,790 Don't forget to give me a 5 star on the podcast platforms of your choice. 313 00:16:33,990 --> 00:16:38,410 You know I got two reviews on Apple for my podcast. 314 00:16:38,440 --> 00:16:42,040 We get hundreds of listeners now per week and yet I've got 2 reviews. 315 00:16:42,050 --> 00:16:44,790 How is it that nobody's taking the time out to reviewers? 316 00:16:45,270 --> 00:16:47,960 I'm not trying to make you feel guilty or am I? 317 00:16:49,370 --> 00:16:51,890 But we do need some reviews because it does help us out 318 00:16:51,890 --> 00:16:52,890 so I'd really appreciate that. 319 00:16:52,890 --> 00:16:57,530 And don't forget to come and join us at thecreatormeetup.com. 320 00:16:57,750 --> 00:16:59,010 We are going to be around forever. 321 00:16:59,040 --> 00:17:00,610 I am going to be talking about it forever. 322 00:17:00,830 --> 00:17:06,275 It is there for business owners, entrepreneurs, creators, whether you're 323 00:17:06,275 --> 00:17:09,375 a new creator, whether you're thinking about becoming a creator, whether you 324 00:17:09,375 --> 00:17:12,835 want to create more content, whether you're an existing creator with a big 325 00:17:12,835 --> 00:17:16,635 audience, we've got a whole variety of people in that community already. 326 00:17:17,045 --> 00:17:18,825 And I'd love to see you over there. 327 00:17:19,235 --> 00:17:19,425 All right. 328 00:17:19,465 --> 00:17:20,595 My name is Matt Hughes, King of Video. 329 00:17:20,595 --> 00:17:23,595 Thanks so much for listening or watching and I'll see you next time. 330 00:17:23,625 --> 00:17:24,205 Bye bye.