Welcome to Close it now, the podcast that's revolutionizing the H Vac and home improvement trades industries.
Speaker AGet ready to dive deep into the world of heating, ventilation and air conditioning.
Speaker AWe're turning up the heat on industry standards and cooling down misconceptions.
Speaker AAnd we're not just talking about fixing vents and adjusting thermostats.
Speaker AIt's about the transformative movement that's reshaping the very foundation of H Vac and home improvement.
Speaker AWe're the driving force, inspiring top performers who crave excellence not only in their professional endeavors, but also in fitness, nutrition, relationships and personal growth, proving that we can indeed have it all.
Speaker AThis is Close it now, where excellence meets excitement.
Speaker ALet's get to work.
Speaker ANow your host, Sam Wakefield.
Speaker BAll right, it is time to spot the signals, speak their language, make the sale.
Speaker BToday we are diving into this is episode five of the cell psychology series.
Speaker BIt's also episode number two of the miniseries, a series in a series.
Speaker BThis is neuro aware, selling, recognizing and responding in the home to the neurodivergent buyer.
Speaker BSo that's what we're covering today.
Speaker BSo this is going to be an absolute awesome episode.
Speaker BMake sure to go back and listen to part one from last week.
Speaker BIf you haven't heard it yet, this will build on that and continue this journey that we're on about cell psychology.
Speaker BSo this episode, here's the purpose of this episode.
Speaker BTo equip you and all of you who are in home sales professionals to confidently recognize neurodivergent communication patterns in real time and, and be able to adjust your approach with empathy and precision, making sure that of course, buyers feel safe, seen, respected throughout the appointment.
Speaker BThis is what I want to be very, very clear about.
Speaker BThis is not about labeling.
Speaker BIt's about honoring differences and adapting your sales language so everyone gets a fair shot at saying yes.
Speaker BThis is no different than learning new, maybe studying personality styles, the disk method, or it's the color codes or whatever it is.
Speaker BBasically think about it as an overlay on top of that.
Speaker BSo it's just another classification.
Speaker BIt's another way to differentiate how a client perceives the information, how they receive the information, how they process the information so we can communicate clearer, so they can understand better.
Speaker BSo we make the connection.
Speaker BAnd of course, serve at the highest level.
Speaker BBy serving at the highest level, you know what that means?
Speaker BOf course, for the most part, that means making the sale.
Speaker BSo that's where we get to close it now.
Speaker BSo that is the purpose of this episode and I'm stoked that you're here.
Speaker BThank you for joining me.
Speaker BBefore we hop in, I want to take a second and read a review.
Speaker BThis is a good one, a five star review.
Speaker BSo it's very beneficial.
Speaker BThis is from JIJC1110.
Speaker BKnow who that is, but hope you're out there.
Speaker BAnd it says awesome content for veterans and new guys, easy to listen to and apply in the field.
Speaker BSo that is the review on Apple Podcasts.
Speaker BIf you've gotten some value and if this is the first time that you are joining me, welcome.
Speaker BGlad you're here.
Speaker BIf it's okay with you, if I have, my goal here is to provide.
Speaker BSo here's your ninja tip.
Speaker BHere's how to ask for reviews in the home.
Speaker BMy goal here is to provide you five star content, five star value in every single episode.
Speaker BAnd at the end, if I have and you've learned something, I raise your hand if it's okay if I ask for a five star view from you.
Speaker BThat way I can grow my, of course get better guests on the show.
Speaker BI can grow the show to be able to bring you better information.
Speaker BSo only if you've gotten value from it, then I ask you return the favor and leave me a review.
Speaker BSo I appreciate that.
Speaker BSo Whoever you are, jijc1110, if you hear this and you hear me read your review on an episode, reach out to me and that will get you a one hour coaching session, which is a very high value, very high value gift because I will tell you, I have not ever had a single coaching session where, where the people did not leave that session and go close deals that they wouldn't have closed.
Speaker BHigher tickets, higher close rates.
Speaker BHappens every single time.
Speaker BIf you don't believe it, reach out to me and let's prove it.
Speaker BSo I challenge you, let's have a session.
Speaker BI challenge you to have a session with me and not come across something to implement, be able to grow your numbers.
Speaker BSo let's hop into this episode.
Speaker BOh, also, I have to mention this especially because the last episode I was talking about the Black Sabbath Ozzy Osbourne concert.
Speaker BWell, it just so happens that the.
Speaker BLet's see, from the date of this recording, it was two days ago, sadly, Mr. Ozzy Osbourne passed away.
Speaker BSo this is a.
Speaker BEveryone raise your glass.
Speaker BLet's do a toast to the godfather of heavy metal, Prince of Darkness, Mr. Ozzy Osbourne.
Speaker BEverybody raise your glass.
Speaker BWe're going to toast to his departure.
Speaker BRest in peace, Mr. Osborne.
Speaker BThree, two, one.
Speaker BAll right, Ozzy, good stuff, man.
Speaker BYou've inspired me to all of this journey this last couple weeks between the concert and your passing.
Speaker BYou've inspired me to go learn some of I play guitar for everybody that doesn't know I've played for since I was 13 and a lot of people would say I'm pretty decent.
Speaker BSo I'm going to go learn some of the Aussie songs.
Speaker BLet's learn some Sabbath.
Speaker BI'm going to learn some Sabbath.
Speaker BI'm going to learn some probably some Randy Rhodes off the Blizzard of Oz.
Speaker BMake sure I get some Zach Wilde in there.
Speaker BAnd yeah, we're going to rock it out.
Speaker BSo message me if you think if you would like to hear some of my playing and you know, maybe I'll throw some videos up in the Facebook group or something.
Speaker BSo let's get into this episode.
Speaker BSo.
Speaker BSo like I said, this is Neuro aware Selling Part 2 Recognizing and responding in the home.
Speaker BThe goal is to spot the signal so we can speak the right language.
Speaker BIt's different than just looking for some sort of personality style.
Speaker BYou know, different personality formats.
Speaker BIf they're the driver personality or they're the information gatherer, they're the fun, joy, laughter, person, whatever.
Speaker BThis is different than that.
Speaker BIt overlays that.
Speaker BSo what you need to know about this is all of those different personality types can exist within neurodivergence.
Speaker BNeurodivergence is an overlay on top of that.
Speaker BAnd again, it's not.
Speaker BThere's nothing wrong or broken, it's just different.
Speaker BSo, and again, I will absolutely raise my hand and say I fall in that category.
Speaker BADHD is a, that's a big one.
Speaker BIt's common, especially in our world.
Speaker BEntrepreneurs, salespeople very, very often fall into some level of neurodivergence category.
Speaker BThis is the autism spectrum.
Speaker BYou have to understand it to be, to navigate it.
Speaker BSo if you're curious and you've never taken one, go take an online test.
Speaker BIt will tell you very quickly and you'll recognize the signs and symptoms so you can understand yourself better and your own brain's wiring better so you can function better in society.
Speaker BIt explains so many things.
Speaker BOnce I started driving down this road and learning about it, I started understanding a whole lot more of what's going on there.
Speaker BWhat you know, what is it, what happens.
Speaker BSo diving into this so this is part two of the sub series.
Speaker BThis is in episode four.
Speaker BWhat we unpacked was neurodivergence.
Speaker BYou know, what it is and why it matters.
Speaker BToday we're going to take it in the home and so we're going to walk through how to identify neurodivergent communication and how to adjust your tone, pace and script so you connect deeply, build trust and make the sale.
Speaker BThe most important part is without making anyone feel broken, awkward or overwhelmed.
Speaker BAnd those are definitely things that people struggle with.
Speaker BEspecially if you are neurodivergent and you go out in society.
Speaker BThis is a big deal because so many times society will make you feel that way.
Speaker BAnd that is never a good place to be.
Speaker BSo section one, what neurodivergence looks like in the home.
Speaker BI'm going to shorten this to neurospicy because it's easier to say and it's just more fun.
Speaker BSo just like shortening neuro linguistic programming to brain science.
Speaker BI love brain science and so we're going to do that.
Speaker BMy kids were making fun of me the other day for starting to shorten words.
Speaker BI've been listening to millennials and beyond Xennials their language lately.
Speaker BMy kids are 12 and 14, so we were sandoz in the kitchen and they were like, oh my gosh, stop shortening all these words.
Speaker BIt was cracking me up.
Speaker BSo raise your hand if you've got kids that you were speaking their language and they don't realize how cool we were and they think we're totally not.
Speaker BNow it's happening in my house.
Speaker BSo anyway, back to the topic.
Speaker BHere's the thing we don't diagnose.
Speaker BYou're not there to diagnose.
Speaker BYou're not the doctor, you're not the psychologist.
Speaker BWe're just there to notice.
Speaker BNow, what are some of the signs of processing differences that show up during your appointments?
Speaker BSo start paying attention to this.
Speaker BOne is eye contact patterns.
Speaker BWhen we make eye contact a lot of times.
Speaker BSo there's several ways to notice this.
Speaker BIf eye contact seems out of the norm, it's either too intense or way too little or inconsistent.
Speaker BThat could be a sign and symptom.
Speaker BNow, not one of these is going to tip you off that, oh, this is what is going on.
Speaker BBut start watching for the combination of all of these things.
Speaker BSo eye contact is a big one.
Speaker BThe next is tone or cadence shifts.
Speaker BSo if they're very monotone, maybe delayed answers or fast paced rambling, all of this is a big deal.
Speaker BI had a coaching client a little while back and we were talking about this.
Speaker BHe went to an appointment with a gentleman who just constantly talked so fast and just constantly rambled and constantly talked.
Speaker BAnd he finally was able to get words into the conversation.
Speaker BAnd the Minute that the gentleman stopped with the constant verbalization, what happened is all of a sudden a bunch of tics showed up with body jerks and facial jerks and those types of things.
Speaker BAnd he recognized really quickly this gentleman had Tourette's, which is on the spectrum we're talking about.
Speaker BSo as it turns out, the constant vocalization, the constant rambling was his way.
Speaker BIt was his coping mechanism.
Speaker BThey were his.
Speaker BThe way that he was stimming is what it's called to not have the tics.
Speaker BIt was focused and funneled into vocalizations.
Speaker BSo the minute that he went to listening, all of a sudden these tics showed up.
Speaker BSo of course, in that type of situation, all it takes is just to take a second to make them feel a little more comfortable.
Speaker BSay it's much more about having the I see you and I understand conversation and vibe than it is and be like, hey, it's no big deal, it makes no difference to me type of conversation than it is.
Speaker BBecause when someone is experiencing something neurodivergence, they already struggle with themselves so often.
Speaker BSo when we can make them feel heard, seen and safe, this is where you truly show up as not just a great salesperson that serves at the highest level, but with heart, empathy and compassion.
Speaker BAnd that is what makes incredible people.
Speaker BSo make the cell or not, it doesn't matter.
Speaker BWhen you truly help someone feel seen and heard, that the cell will follow.
Speaker BYou know, it has nothing to do.
Speaker BThe focus is caring at the highest level.
Speaker BSo with that being said, yes, absolutely.
Speaker BI mean, we're a professional.
Speaker BWe're there for a job.
Speaker BOur job is to serve, solve problems and sell stuff.
Speaker BNothing happens till something gets sold.
Speaker BBut the cell is secondary to making the connection and helping them feel seen and heard.
Speaker BSo always remember those priorities in that order.
Speaker BSo tone and cadence shift.
Speaker BThey're monotone delayed answers, fast paced rambling.
Speaker BAnother one is body language fidgeting.
Speaker BEspecially if there's any type of fidget issues.
Speaker BOne thing is posture away from you, they may seem to turn, you know, how would normal.
Speaker BWhen you're standing, there's really an unwritten rule of the distance that you should stand away from people.
Speaker BThe angle that you stand with all of this goes out the window and it might be completely different.
Speaker BThey may be very close, they may be further away, they may turn more away from you than the typical roughly 30 to 45 degrees that we're used to standing in.
Speaker BOne of the things that you might notice is mask like expressions.
Speaker BIt's like a forced actual facial expression.
Speaker BBecause One thing that I notice, and I can speak to this very, very clearly and very closely because my wife absolutely falls into this category is adhd, which is autism and ADHD combined.
Speaker BAnd lots of the conversations we have had is she was like, don't judge the way that you think that I'm responding based on my facial expressions because I don't have a lot of control of my face very often it does not truly represent what I'm thinking or what I'm feeling based on what our conversation is.
Speaker BSo it's important to remember this.
Speaker BAnother one is language indicators.
Speaker BNeurodivergent people are extremely literal.
Speaker BThat means they're going to miss some social cues.
Speaker BLots of interruption, lots of tangents.
Speaker BAccept it, understand it.
Speaker BSo when we.
Speaker BThe cool thing is when you understand the rules of the game, it's easy to play the game.
Speaker BIf you don't understand the rules of the game, then it feels like you're stabbing in the dark and it's awful.
Speaker BAnd so understanding this about this type of communicator is so helpful.
Speaker BSo when they interrupt often, recognize that.
Speaker BLet them, let the tangents happen, they will come back.
Speaker BIf you stop the train of thought, then it's so easy to derail and so difficult to get back on the track.
Speaker BSo just know that you're going to have to be a little more patient and be able to follow the journey.
Speaker BBecause speaking of my wife, one of the things that she's always said she was like, I don't have a train of thought.
Speaker BIt's more like it's a four wheeler that just goes off roading most of the time.
Speaker BSo think about it like that because that's a great example of what it's like communicating with someone who has a neurodivergent brain.
Speaker BDecision making style.
Speaker BThis is a big one.
Speaker BA lot of times they're going to seem detached or hyper analytical.
Speaker BIt is what it is.
Speaker BBut again, recognizing it is super crucial in this.
Speaker BSo here is an example.
Speaker BThere was somebody that I was working with, they never ever, ever made eye contact.
Speaker BThey didn't say much, but when I slowed down, you know, this was a few years ago, it's like I thought that there was like no connection.
Speaker BIt just felt completely flat.
Speaker BI went and did my thing like always.
Speaker BYou know, people warm up to me insanely fast typically, but they didn't, it's like they, they were just cold, they were distant.
Speaker BThere was hardly ever no eye contact.
Speaker BThey didn't say much when I slowed down.
Speaker BAnd what I did is actually started writing A lot more things out.
Speaker BI, I got my notebook.
Speaker BThis is why I always recommend have a notebook, something you can write on, something you can draw on.
Speaker BWhen I started giving a lot more visuals, man, they really opened up and ended up, we did a really awesome system for them.
Speaker BBut it wasn't until I recognized that and changed the way that I was trying to communicate that they finally opened up and were able to receive the information.
Speaker BIt wasn't because they didn't want to engage in the conversation, it's just not how they were wired.
Speaker BSo pay attention to this.
Speaker BSo here is a script tip.
Speaker BHere's a word track for you that will help with this.
Speaker BSay something like, hey, I know this is a lot of information.
Speaker BIt's a lot of info.
Speaker BWould it help if I sketched it out instead?
Speaker BWould it help if I drew some pictures here?
Speaker BAnd really I'll tell you all, short circuit.
Speaker BIt just always draw pictures along with what you're saying.
Speaker BBecause it's people learn.
Speaker BWe all know people learn differently.
Speaker BThere's visual people, there's auditory people, there's people that have to touch things.
Speaker BSo try in every presentation, try to hit all of those categories at the same time in your presentation.
Speaker BAnd it's much more well rounded.
Speaker BSo that is your ninja tip for this moment.
Speaker BNow let's go through some different neurodivergent buyer profiles, some neurospicy profiles.
Speaker BOne of the things is understanding the common patterns will help you prepare without assumptions.
Speaker BBecause remember, we never assume anything.
Speaker BYou know what it means when you assume?
Speaker BIt makes the ass out of you and me.
Speaker BThat's what assume means.
Speaker BSo we don't assume anything.
Speaker BSo what we want to cover here is the four most common neurodivergent profiles that you're going to encounter.
Speaker BSo the first one again is adhd, Scattered focus, impulsivity, excitement.
Speaker BOne of the big ones is time blindness.
Speaker BI can basically guarantee you, every single one of you, probably, if you're not this, you live with someone who is time blindness, okay?
Speaker BIt's like, hey, what are you doing?
Speaker BWe gotta go in five minutes.
Speaker BI've got plenty of time.
Speaker BAnd they still have to maybe get a shower and change clothes, all these things.
Speaker BYou're like, no, wait, wait, wait.
Speaker BYou don't have enough time.
Speaker BThat's not what that means.
Speaker BSo time blindness is a big one now just on the autism spectrum.
Speaker BOne is precision, predictability, hyper focus, a lot of sensory sensitivity.
Speaker BThen just here's the big one.
Speaker BThat how you will know.
Speaker BInsanely blunt honesty.
Speaker BJust insane blunt honesty.
Speaker BYou're going to hear a lot of just.
Speaker BThere is no dancing around it.
Speaker BIt's not sugarcoating anything.
Speaker BIt's just blunt honesty.
Speaker BThat's what you're.
Speaker BThe type of communication you're going to receive.
Speaker BAnd if you return the communication just like that, they appreciate it because they can understand exactly what you're.
Speaker BOne of the things that is so crucial with my wife.
Speaker BAnd again, my wife and I have this conversation all the time.
Speaker BShe says, I wish people would just say what they mean and stop dancing around the shit because I can't understand it.
Speaker BAnd so she was like, I have to work so hard to understand what somebody is meaning because they just don't say what they mean.
Speaker BSo this is a great lesson for all of us because especially in sales and just in life and in communication in general, stop sugarcoating things.
Speaker BYes, use tact, use diplomacy, but also say what you mean.
Speaker BThere's so many of us that we've been conditioned that we have to disguise what we're trying to say, especially in sales.
Speaker BAnd I'm telling you, that old training is going away.
Speaker BThrow it in the trash can and actually say what you mean, because people are tired of that sells BS dancing around the topic.
Speaker BBullcrap.
Speaker BThe BS meter goes off a mile high and it's awful.
Speaker BSo the new way of selling is this.
Speaker BJust say what you mean.
Speaker BJust be honest, be truthful, be ethical.
Speaker BDon't lie, cheat or steal, of course.
Speaker BAnd just be clear in your communication.
Speaker BThe next one, of course, is dyslexia.
Speaker BDifficulty reading proposals or contracts.
Speaker BThey're very verbal processors, so watch for that as well.
Speaker BAnd of course, we're not asked what you don't want to do is just say, are you dyslexic?
Speaker BAre you on the autism spectrum?
Speaker BNo, we're recognizing it so we can communicate.
Speaker BDon't just come out and ask that unless they volunteer.
Speaker BIf they say, hey, you're going to have to give me a minute.
Speaker BWe've got a neurospicy brain here.
Speaker BAnd sometimes they will.
Speaker BGreat.
Speaker BBecause one of the things here is oversharing.
Speaker BWhen someone overshares an enormous amount of information, especially about their personal life, there is a really highly likely chance that you're dealing with someone that falls under this category.
Speaker BAnd then, of course, the last one is adhd.
Speaker BThat's autism and ADHD combined.
Speaker BVery inconsistent energy, high sensitivity to tone, very highly sensitive.
Speaker BYour tone of voice and how you're delivering your words.
Speaker BThere's a very, especially with this, a very intense interest in detail.
Speaker BAnd they're also quick to get overwhelmed.
Speaker BNow, this particular buyer, this particular client, will not respond the same to the way you handle objections.
Speaker BThey will not respond to almost anything.
Speaker BThey literally can see right through just about every type of construct that you can have.
Speaker BIt's very, very, very black and white with this type of a buyer.
Speaker BAnd I know this because I've been married to one for 20 years.
Speaker BSo I can tell you this with an insane amount of confidence because so what would happen is every single time I would come home and try to practice scripts, and I would practice the closing sequence and all these things, it was.
Speaker BMy wife has never answered how people normally answer.
Speaker BAnd so it was great for the practice because she always would have a different type of response that I would have to learn how to overcome.
Speaker BIt's possibly a reason why I got real good real fast in my career, because I just was constantly in batting practice with somebody who was not answering like normal.
Speaker BSo when I was able to overcome those, then everything else was, you know, walk in the park.
Speaker BHere's another story I've been pulling for this.
Speaker BI've been pulling stories from my history to really talk about this.
Speaker BOne time I was in the house, so stories from the house.
Speaker BAnd raise your hand if you've had this too.
Speaker BI had a buyer one time.
Speaker BThey were just, oh, my God, always interrupting.
Speaker BIt doesn't matter what I was saying.
Speaker BJust solidly interrupting.
Speaker BAnd then between interruption, all these interruptions, all these interruptions.
Speaker BFinally was able to get a word in edgewise.
Speaker BThen overwhelmed and wanted to think about it.
Speaker BAnd then over.
Speaker BIt's just like, I haven't even been able to communicate.
Speaker BAll of a sudden, they're overwhelmed.
Speaker BI'm like, what are you freaking overwhelmed for?
Speaker BAnd so I was like, hang on, we've got to figure this out.
Speaker BBut what happened is I started to break the information down into bigger chunks.
Speaker BSo, for example, like, okay, let's cover these three things in a chunk.
Speaker BSo 1, 2, 3, boom, boom, boom.
Speaker BAnd what happened is when we start, I started shifting from paragraph talk to more visual chunks and short answers.
Speaker BSo drawing more pictures.
Speaker BReally just bullet pointing, you know, just bullet points and the words along with it, this, this, this.
Speaker BAnd visual chunks and short answers and really, in short questions to them, started understanding the different types of communication.
Speaker BSo one of the lessons here, what I want to share with you is if the way that you're communicating is not coming across and you tell it's not landing, don't just continue to try to drive down the same path.
Speaker BFigure out ways to shift your communication style in real time to adjust, try different things until you find one that they are responding to.
Speaker BIt is okay.
Speaker BYou can absolutely.
Speaker BYou're not a tree.
Speaker BYou can move, you can change, you can adjust accordingly.
Speaker BBut you can only do this if you know your process and you know your system really well.
Speaker BAnd then once you know the rules, then you can bend the rules and you can break the rules because you know what the rules are.
Speaker BSo let's get into segment three.
Speaker BThe permission stack for neurodivergent buyers is slightly different than our typical permission stack.
Speaker BSo remember, the permission stack that I train, that we talk about, which is first, ask permission.
Speaker BSecond is give data, give the information.
Speaker BThe third is to check in.
Speaker BOkay, after that, yawn.
Speaker BOh, my gosh, y', all, I love my podcast because I keep it real.
Speaker BI don't edit crap out.
Speaker BIt's just like, hey, this is who I am.
Speaker BThis is how I communicate.
Speaker BThe lesson here too is, you know, when you're in a house, just be real with people like that.
Speaker BIf you've got a yawn while you're in your appointment, yawn while you're in your appointment, say, oh my gosh, it's been a long day.
Speaker BHey, it's the evening slump.
Speaker BYou got any caffeine?
Speaker BYou know, it's okay.
Speaker BPeople get it.
Speaker BThey go through that too.
Speaker BBe human and they'll be human.
Speaker BThe more transparent you are, the more transparent they will be.
Speaker BThe more vulnerable and open you are, the more they will open up and be vulnerable to you.
Speaker BSo here's the permission stack for neurospicy buyers.
Speaker BNeurodivergent buyers, remember that safety creates clarity.
Speaker BYou can't influence someone who shut down.
Speaker BSo this is super crucial.
Speaker BSo step one is ask permission, but we've got to ask permission often.
Speaker BCan I show you a few options?
Speaker BVisually, I'll draw them out for you.
Speaker BThat's asking permission a lot more often with this type of buyer.
Speaker BThe second give data or giving a lot of it is giving structure.
Speaker BThey thrive in structure.
Speaker BSo you can say something like, well, here's what most people do in your situation and why.
Speaker BAnd then tell them, you know, tell them what it is.
Speaker BHere's what most people do.
Speaker BLots of social proof.
Speaker BAn insane amount of social proof.
Speaker BHere's what most people do in your situation and here's why they do that.
Speaker BBecause we're creating safety.
Speaker BCheck in gently.
Speaker BOur check ins are not nearly as pointed because that comes across as a direct type of.
Speaker BIt's all almost like this oppositional avoidance.
Speaker BSo when we check in, we have to check in a lot softer.
Speaker BSo would it help to pause here and clarify anything?
Speaker BIt was way different than does that make sense?
Speaker BWould it help to pause here and clarify anything?
Speaker BDo you have any questions about what we just covered or are you okay to move on to the next section?
Speaker BThis being much more clearer and very direct in the way that we communicate this in these sections.
Speaker BSo what this does, of course, this stack lowers resistance by creating predictability and autonomy, two very key needs of neurodivergent buyers.
Speaker BSo here's another word track for you.
Speaker BListen, I'm not here to rush you, just want to help you feel confident in your decision.
Speaker BSound fair or fair enough or I'm not here to rush you, just want to help you feel confident in your decision.
Speaker BIs that okay with you?
Speaker BAnd so that makes them feel very seen, heard and comfortable, able to make this decision knowing that you're going to adjust the pace and the delivery to match how they're learning, which is that definitely makes them feel seen and heard, which is something that a neurodivergent person hardly ever receives anywhere in society.
Speaker BSo here's what not to do.
Speaker BBecause, well, meaning mistakes still are mistakes and they still lose trust at this point especially it doesn't matter your intention, you still screwed up.
Speaker BSo one is do not call someone distracted or not paying attention because that is something that happens very often, especially as a child growing up.
Speaker BThis is pay attention, pay attention, pay attention.
Speaker BWell, they're conditioned against this.
Speaker BSo when you so don't use the word, don't think that they're distracted or not paying attention.
Speaker BThey are, they just absorb information differently.
Speaker BThe other one is don't assume confusion equals them being disinterested.
Speaker BJust they haven't gotten it yet.
Speaker BIt doesn't mean that they're not interested.
Speaker BThe other one is don't push fast decisions or force eye contact.
Speaker BDo not push for the decision quickly and definitely don't force eye contact.
Speaker BThis will turn them off faster than anything.
Speaker BThe other is don't skip clarity even if they seem with you.
Speaker BCheck in and make sure they're with you.
Speaker BSo this is huge.
Speaker BThis is so huge.
Speaker BYou've got to make sure to truly check in so much of the time because they're just not going to.
Speaker BBecause of our society, a neurodivergent person has their entire life been accused of being lazy, been accused of not paying attention, all of these things.
Speaker BSo the second you enter into any of that vibe immediately they shut down and Pull away, which is not what we want of course.
Speaker BSo that's why this is so important.
Speaker BSo because they've been so misunderstood and dismissed their whole lives, you have the opportunity to be the first person who gets it, who slows down, who speaks human.
Speaker BThat's bigger than a cell.
Speaker BThat is cells with integrity.
Speaker BAnd I truly, truly want that for every single one of you.
Speaker BSo let's recap this one is learn to notice the signs but not diagnose.
Speaker BNumber two is adapt your flow, use more visuals, adjust your pace, a lot more check ins, use the permission stack differently to guide safely.
Speaker BSales is about service, especially when the buyer's brain works differently.
Speaker BSo this is so much of that.
Speaker BSo of course there's a million more pieces of information that we could cover here.
Speaker BBut I hope these last episode in this one gives you some insight into this type of buyer.
Speaker BSo here's the thing, if this resonated with you, share this episode with your team.
Speaker BShare this episode with somebody that you know that could use it.
Speaker BMake the commitment to sell with empathy.
Speaker BAnd if you want help training your entire team in neuro aware selling or you would like to talk about some one on one coaching, I do have a couple spots open.
Speaker BHit me up.
Speaker BYou can get me@sam closeitnow.net you can reach me at, go to the website closeitnow.net and fill out the contact me form or go join the Facebook group search.
Speaker BClose it now.
Speaker BOn Facebook we do a lot of stuff in there, lots of free trainings, live trainings and things like that.
Speaker BSo if you want to know more about that, let me know.
Speaker BOtherwise I would love for you to leave me a five star review.
Speaker BSo if you got value from this, leave me a review.
Speaker BAnd I want to tell you all about a couple things I've got coming up.
Speaker BOne is I had a great meeting yesterday and today there will be an event in the fall of 2025.
Speaker BThe first one of these we're going to be doing on door to door, how to add a door to door team canvassing team so you can control your lead flow year round in your business.
Speaker BSo there's going to be a one day event.
Speaker BMore than likely it's going to be in the Dallas Fort Worth area and that is going to be coming up in the fall of 2025.
Speaker BSo watch out for that.
Speaker BI'm partnering with a couple people.
Speaker BIt is going to be freaking ridiculously awesome.
Speaker BSo specifically if you are in H Vac or one of the trades that doesn't typically door knock we're going to show you how effective it is and how high the return on your investment it is.
Speaker BIt's the single highest return on investment you can possibly do for lead generation in all of home services.
Speaker BSo that is going to be happening.
Speaker BOf course, there's several ways that you can work with me.
Speaker BWe do one on one coaching virtually.
Speaker BWe can schedule a time to talk about coming to your location and training your whole team.
Speaker BThat is the single fastest way to explode your company's sales almost overnight.
Speaker BThere is no magic bullet.
Speaker BBut every single time we train, we see on average a 20 to 30 lift in your numbers.
Speaker BThat is your total revenue.
Speaker BAnd we're talking about close rates, average tickets.
Speaker BIt all goes up every single time.
Speaker BAs long as you implement it gets it done.
Speaker BSo reach out to me about that.
Speaker BAlso, we've got tradescale, which is a division of the company now, which is diving into all the departments and divisions of your organization, partnering with us.
Speaker BNot in an equity type of.
Speaker BWe're not coming in like a PE group or anything like that, but it is a longer term type of partnership where we're together and we are diving in and we're helping you grow your organization to.
Speaker BAnd every single time we've done this, it's beyond where you thought was possible.
Speaker BSo most people set.
Speaker BHere's one quick little nugget when we're setting goals, even when you think you're setting big goals, typically they're really crappy goals because the goals that you're currently setting are based on your current weight of thinking.
Speaker BIf you think you're thinking bigger, it's still based on the structure that's in your own head and what you've seen and what you've seen is possible.
Speaker BAnd all those things.
Speaker BWhen you bring in outside coaches who have seen and done larger things than you and have gone through this process more than once, more than twice more than my partner in this, Tim.
Speaker BHe's retrenched over 140 Fortune 500 companies.
Speaker BSo when we come into your organization, you know, we've seen some large volume, we've seen a lot of growth in a lot of places.
Speaker BSo we can easily look over your organization and see all of the blind spots that you can't see.
Speaker BAnd then when we correct those and help you correct, we don't correct them for you.
Speaker BYou do the work.
Speaker BBut when we help you, holy freaking crap.
Speaker BThe explosion that happens in your organization strictly because it's so dang much more efficient now you've got systems in place all the things.
Speaker BSo hit me up if you want to talk about trade scale because that is if you've thinking about possibly joining a platform or selling to.
Speaker BIf you want to sell truly, this is the best way to do it because you retain all of your equity along the way.
Speaker BWe help you scale to the place where you can get a massive amount of multiple and we haven't taken any equity so you retain ownership.
Speaker BAnd this is a big, big, big difference than everything else that's going on in the world right now, especially in home services.
Speaker BSo we can have this conversation.
Speaker BWe are doing things differently like always here at Close it now and I want to see you win.
Speaker BI want to see you succeed.
Speaker BI hope you feel and hear my heart in this because you have greatness in you.
Speaker BI am here to be the mirror to help you realize and remember who you truly are on the inside.
Speaker BHelp you see, help you dream again.
Speaker BHelp you see the vision that was there.
Speaker BThe reason you started your company to start with, the reason you got in to see.
Speaker BTo start with the reason that you're doing what you're doing.
Speaker BI'm here to be the mirror to help you see the very best version of yourself and then multiply that by 10.
Speaker BSo that is who I am and that's what I'm doing.
Speaker BAnd my mission is to encourage, inspire and motivate you to achieve that next level.
Speaker BSo thanks for listening to the episode today.
Speaker BI'm excited to spend this time with you.
Speaker BI'm grateful for every single one of you.
Speaker BJoin the ecosystem.
Speaker BWe've got a lot of stuff coming out.
Speaker BI'm going to go ahead and hint that I do have a an ecosystem that was being developed.
Speaker BWe're going to have a really easy to access monthly.
Speaker BI don't want to call it Mastermind, but just a network of where we're going to be doing some trainings that's going to get you access to some script library and just get you close to the campfire.
Speaker BAnd so I'm super excited about this.
Speaker BAs it develops I'll announce it more but I want to drop the hint right now because it's going to be very easy for basically every single person to be able to access this.
Speaker BCan't give it away from for free, but I already provide an insane amount of value for free on the podcast.
Speaker BBut I want you to know that there's so much more coming for you to be able to step up your game that is going to be exciting this year in 2025 and on into next year.
Speaker BSo thanks for listening everybody.
Speaker BUntil next time, make sure you go work to become someone worth buying from.
Speaker AYou've been listening to the Close it now podcast.
Speaker AOur passion is to dive headfirst into the transformative movement that's reshaping the very foundation of H Vac and home improvement, and at the same time covering fitness, nutrition, relationships and personal growth, proving that we can indeed have it all.
Speaker AWe hope you've enjoyed the show.
Speaker AIf you did, make sure to like, rate and review.
Speaker AWe'll be back soon, but in the meantime, find the website@closeitnow.net find us on Instagram at thereal Close it now and on Facebook closeit Now.
Speaker ASee you next time.