1 00:00:01,000 --> 00:00:05,020 Glenn: Hi, this is Glenn Harper and Julie Smith, and we're talking with Brett Johnson of 2 00:00:05,020 --> 00:00:08,590 Circle270Media today, a fellow entrepreneur. 3 00:00:08,890 --> 00:00:12,650 I've been working with him for a few months and we just love how he rolls. 4 00:00:12,670 --> 00:00:18,070 So we're going to try to hear why he does what he does, what he does and how does he feel 5 00:00:18,070 --> 00:00:19,810 about that? Well, thanks for asking me. 6 00:00:20,050 --> 00:00:22,420 Brett: From across the room, anytime I can. 7 00:00:24,100 --> 00:00:25,570 Glenn: So what brings you here today? 8 00:00:25,610 --> 00:00:26,950 What's what's the story you got to tell? 9 00:00:26,980 --> 00:00:27,850 How did you get started? 10 00:00:27,880 --> 00:00:29,070 Brett: I got started. 11 00:00:29,080 --> 00:00:33,080 You know, amazingly enough, I was in radio for almost 30 years. 12 00:00:33,100 --> 00:00:34,750 I started when I was 17. 13 00:00:34,870 --> 00:00:36,470 Glenn: Are you a broadcasting behind the scenes? 14 00:00:36,510 --> 00:00:39,410 Brett: Yeah, radio is on air and then changed into sales. 15 00:00:39,430 --> 00:00:43,030 About halfway through, I realized that if you're on air, you don't make any money and 16 00:00:43,030 --> 00:00:45,130 sales sales, at least you can. 17 00:00:45,490 --> 00:00:50,470 If they change the locks on the door and change the format, you still have a job about 18 00:00:50,470 --> 00:00:52,930 that. So sales turned into that. 19 00:00:52,930 --> 00:00:56,480 And that was actually a big jump for me because on air, I was comfortable. 20 00:00:56,480 --> 00:00:59,590 Love doing it, but it's a young person's game, quite frankly. 21 00:00:59,920 --> 00:01:03,910 And but I realized, OK, if I'm going to make money and also be flexible, I need to do 22 00:01:03,910 --> 00:01:06,030 this. But I was not a salesperson. 23 00:01:06,040 --> 00:01:12,090 I right, I was that old WKRP kind of feel like of your sales organization. 24 00:01:12,100 --> 00:01:13,750 Oh, yeah, you know, that kind of stuff. 25 00:01:13,750 --> 00:01:18,970 And and my my fiance at the time and now my wife said, you know, do it your own way. 26 00:01:19,570 --> 00:01:20,590 Do sales your way. 27 00:01:20,590 --> 00:01:21,880 If it's successful, that's great. 28 00:01:21,880 --> 00:01:23,410 If not, OK, you tried. 29 00:01:23,770 --> 00:01:24,820 And that really helped. 30 00:01:24,910 --> 00:01:28,990 And it's like, OK, I'm going to do it the way I want to do it, you know, so it breaks 31 00:01:28,990 --> 00:01:33,160 that mold in my head that I have not sleazy and you know, the used car salesman kind of 32 00:01:33,160 --> 00:01:37,150 feel to it. Still not the most comfortable thing in the world to do, but I've got the 33 00:01:37,150 --> 00:01:39,700 confidence and the thick skin to take nose. 34 00:01:40,030 --> 00:01:44,470 Glenn: Isn't it funny that everybody thinks that you don't have to be in sales to be an 35 00:01:44,470 --> 00:01:45,170 entrepreneur? 36 00:01:45,190 --> 00:01:49,990 Brett: I know like, Oh, you got it all in sales, you've got to be, you're selling something, if 37 00:01:49,990 --> 00:01:52,420 nothing else yourself and your concept, right? 38 00:01:52,510 --> 00:01:58,390 So after that, I moved around different stations and ended up in Columbus with my wife, 39 00:01:58,390 --> 00:02:01,510 and she teaches at Wright State University. 40 00:02:01,510 --> 00:02:02,830 And we end up moving on 41 00:02:03,100 --> 00:02:09,310 To the west side of Columbus and still stuck around here with radio and the past the last 42 00:02:09,310 --> 00:02:12,940 five years. I guess it was when I was with the radio station just didn't. 43 00:02:13,240 --> 00:02:14,440 I was bored. 44 00:02:15,070 --> 00:02:16,090 It just wasn't the same. 45 00:02:16,090 --> 00:02:17,980 Radio changed over 30 years for 46 00:02:17,980 --> 00:02:20,220 Glenn: Me, was it? And that was in the sales capacity. 47 00:02:20,290 --> 00:02:22,690 Brett: Right? Yeah, just it just wasn't as fun. 48 00:02:23,170 --> 00:02:24,250 Got more corporate. 49 00:02:24,250 --> 00:02:29,080 Even though I was out with a local, independently owned radio station, it just didn't. 50 00:02:29,110 --> 00:02:30,750 It just wasn't fun anymore. 51 00:02:30,760 --> 00:02:37,120 I still love radio itself, but I think it's this what it was in the past for me. 52 00:02:37,240 --> 00:02:41,650 Glenn: So if you could have stayed in the broadcasting side and being on air, would you have 53 00:02:41,650 --> 00:02:42,670 continued to do that? 54 00:02:42,670 --> 00:02:44,620 Is that was your was that your calling or was 55 00:02:44,620 --> 00:02:47,390 Brett: It not, you know, with the way radio changed? 56 00:02:47,410 --> 00:02:50,470 No, because radio is even more tight than it is on. 57 00:02:51,160 --> 00:02:52,650 Was it on air? 58 00:02:52,690 --> 00:02:58,390 Right? When I started on air back in the 80s and 90s, you can you weren't scripted. 59 00:02:58,420 --> 00:03:01,570 You didn't have the three by five cards that you had to read. 60 00:03:01,570 --> 00:03:06,370 Every time when you hear on air personalities, now they're reading something, they have 61 00:03:06,370 --> 00:03:07,710 to say what they're saying. 62 00:03:07,720 --> 00:03:10,750 There's not a whole lot of ad libbing going on, and now it's talk radio. 63 00:03:10,750 --> 00:03:15,640 Yes, but the music driven what they say needs to be said. 64 00:03:15,670 --> 00:03:19,960 So, you know, when that evolution came that even music driven radio stations, you 65 00:03:19,960 --> 00:03:23,260 couldn't talk about what you wanted to talk about a little bit, you know, without going 66 00:03:23,260 --> 00:03:27,850 on and on and on and on that that doesn't entice me at all. 67 00:03:27,850 --> 00:03:30,550 And that's where this podcasting thing kind of came in. 68 00:03:30,580 --> 00:03:33,990 Glenn: So the man was kind of telling you what to say and said, you just sandwich you for sure. 69 00:03:34,000 --> 00:03:39,400 Speaker2: You had to promote stuff that's coming up with the station and our clients, that sort of 70 00:03:39,400 --> 00:03:39,700 thing. 71 00:03:39,820 --> 00:03:41,290 Speaker1: They more had a narrative. 72 00:03:41,710 --> 00:03:45,670 And for all of our listeners out there who probably don't even listen to the radio, I've 73 00:03:45,670 --> 00:03:49,240 never even been on the radio or ever have or even have a radio. 74 00:03:49,270 --> 00:03:53,200 You know, we're talking. This is last the last century when we started doing this right. 75 00:03:53,200 --> 00:03:54,490 So it has changed a lot. 76 00:03:54,670 --> 00:03:57,750 It's way different than Sirius XM or whatever, right? 77 00:03:57,770 --> 00:03:59,020 It's just way different. 78 00:03:59,020 --> 00:04:00,900 They just play the same canned thing. 79 00:04:00,970 --> 00:04:01,450 It's not 80 00:04:01,450 --> 00:04:01,690 Speaker2: Very 81 00:04:01,690 --> 00:04:03,820 Speaker1: Tested or corporate owned, I'd say. 82 00:04:03,830 --> 00:04:04,870 Very, very much so. 83 00:04:04,870 --> 00:04:06,100 Speaker2: Very much so. It's driven that way. 84 00:04:06,100 --> 00:04:11,860 So those last few years that I was with the station, I started noticing and getting these 85 00:04:11,860 --> 00:04:18,310 questions from clients about podcasting that they I had a few that would do Sunday 86 00:04:18,310 --> 00:04:20,830 morning infomercials or long form programming. 87 00:04:20,830 --> 00:04:24,220 We used to call and you'd buy a 25 30 minute block of time. 88 00:04:24,610 --> 00:04:27,700 But they they also started to realize and ask me about it as well. 89 00:04:27,700 --> 00:04:31,030 It was like, Well, wait a minute, if it's if I'm on a Sunday morning, 8:00 to 8:30. 90 00:04:31,060 --> 00:04:34,900 And that listener tunes in at eight thirty one, it's done. 91 00:04:34,900 --> 00:04:36,400 It's like, Yeah, you're right. 92 00:04:36,880 --> 00:04:41,380 So that got me to thinking about podcasting and looking at it more and more and with a 93 00:04:41,380 --> 00:04:44,530 couple of other programming elements that I was working with with the radio station and 94 00:04:44,530 --> 00:04:45,910 gardening program and such. 95 00:04:46,480 --> 00:04:52,900 Taking a look at how can we use what we produce and use it more than once and do more 96 00:04:52,900 --> 00:04:58,810 with it and get those listeners still excited and buy in and listen at their leisure 97 00:04:58,840 --> 00:05:00,400 versus when we tell them to make? 98 00:05:00,510 --> 00:05:03,090 An appointment to listen to a program, 99 00:05:03,120 --> 00:05:06,000 Speaker1: How long ago was this that you made that 100 00:05:06,090 --> 00:05:07,810 Speaker2: About when it's funny? 101 00:05:07,860 --> 00:05:10,230 I did all this when I turned 50. 102 00:05:10,710 --> 00:05:12,450 Speaker1: The midlife crisis. Midlife crisis. 103 00:05:12,510 --> 00:05:13,860 No better time to make a change. 104 00:05:13,890 --> 00:05:19,890 Speaker2: So with all these advertisers asking me about this, I started doing my, you know, it 105 00:05:19,890 --> 00:05:24,360 started going to what I call night school and just plowing through bunches of listen to 106 00:05:24,360 --> 00:05:30,870 podcasts, reading all about this stuff and became pretty good at understanding what to do 107 00:05:30,870 --> 00:05:34,650 with this. Pretty quickly, over about six or seven months of just, you know, every night 108 00:05:34,650 --> 00:05:36,240 reading about and listening. 109 00:05:36,510 --> 00:05:43,650 So all of a sudden I started working with clients doing this on the side outside of the 110 00:05:43,650 --> 00:05:50,600 station. And there came a point where doing this as a side hustle interfered with my 111 00:05:50,600 --> 00:05:51,500 regular work. 112 00:05:51,530 --> 00:05:56,000 Speaker1: We call that moonlighting in the business where you're not really to go all in on being an 113 00:05:56,000 --> 00:05:58,190 entrepreneur, right, because you want to test it. 114 00:05:58,310 --> 00:06:02,780 And some people get the luxury of being able to do that to just feel what it looks like 115 00:06:02,780 --> 00:06:05,210 versus going cold turkey, which is a big deal, right? 116 00:06:05,240 --> 00:06:09,530 Speaker2: And we had a culture at the station that most other sales reps had other stuff going on. 117 00:06:09,950 --> 00:06:14,930 Speaker1: So I find that I find it fascinating that sales reps are doing something on the side, not 118 00:06:14,930 --> 00:06:17,190 just selling. I'm fascinated by that. 119 00:06:17,400 --> 00:06:21,080 Speaker2: It's not non-competitive, but they have to watch their time, make sure they're not doing 120 00:06:21,080 --> 00:06:25,190 it during the day. And mine was starting to creep in my 9:00 to 5:00 versus my five to 121 00:06:25,190 --> 00:06:27,000 nine, as I would call it. 122 00:06:27,050 --> 00:06:28,880 And that was when I made the choice. 123 00:06:28,880 --> 00:06:30,680 I, you know, gave my notice. 124 00:06:30,680 --> 00:06:33,500 I think I've got to do this and I felt comfortable enough that I could do it. 125 00:06:33,500 --> 00:06:38,120 And I also had a couple of people working with me that were really getting in my head, 126 00:06:38,120 --> 00:06:39,750 going, Brett, it's time to move on. 127 00:06:39,770 --> 00:06:42,410 It's time to move on. You can do a lot more than what you're doing. 128 00:06:42,410 --> 00:06:46,850 You understand that you know more than what you really know. 129 00:06:47,360 --> 00:06:51,050 Speaker3: Do you think it was those relationships that really pushed you to take that jump? 130 00:06:51,110 --> 00:06:52,970 Speaker2: Big time, big time. 131 00:06:52,970 --> 00:06:53,980 I would I. 132 00:06:54,500 --> 00:06:58,310 I probably would have made the jump a little bit later than what I did, but I had that 133 00:06:58,310 --> 00:07:03,710 support system that truly believed and I believed that they believed in me that I could 134 00:07:03,710 --> 00:07:04,520 get it done. 135 00:07:04,850 --> 00:07:08,690 Speaker3: And do you think to this day, you do still surround yourself with those same people and 136 00:07:08,690 --> 00:07:09,770 they're still in your circles? 137 00:07:09,770 --> 00:07:13,880 Speaker2: Still in my circle, still in my circle, I have to have them and I have them in there 138 00:07:13,880 --> 00:07:17,480 because they support me and they make me accountable. 139 00:07:18,030 --> 00:07:24,320 I read, I'm sure many people have written this and said this, but when you're on this 140 00:07:24,320 --> 00:07:28,910 journey, tell people because they're going to ask you about, Hey, we talked about this 141 00:07:28,910 --> 00:07:30,290 last time. How's it going? 142 00:07:30,920 --> 00:07:34,490 Just in that they're going to hold you accountable and OK, I'm going to do that. 143 00:07:34,490 --> 00:07:37,820 I'm going to tell people, I'm going to go into podcast, I'm going to be a podcast 144 00:07:37,820 --> 00:07:43,910 consultant, even though they had no clue what it meant and and they asked about it. 145 00:07:43,910 --> 00:07:47,750 And I knew they would, and I had to continue on and I was still energized. 146 00:07:47,900 --> 00:07:49,490 There was no way I was not going to. 147 00:07:49,520 --> 00:07:54,080 But knowing those little pieces out there were going to happen made me continue on it, 148 00:07:54,080 --> 00:07:55,770 probably even faster than I would have. 149 00:07:55,790 --> 00:07:58,100 Speaker3: And I think that accountability is scary to a lot of people. 150 00:07:58,100 --> 00:08:00,480 Like once you speak it, it becomes real. 151 00:08:00,530 --> 00:08:02,510 And you have to have action, right? 152 00:08:02,540 --> 00:08:03,620 Speaker2: Oh, you do. Right? You're right. 153 00:08:03,740 --> 00:08:09,530 Exactly. I think that's probably why a lot of people don't, because they don't want to 154 00:08:09,530 --> 00:08:13,250 have to answer that question because they've he has been three months since I've really 155 00:08:13,250 --> 00:08:14,390 done anything with it. 156 00:08:14,600 --> 00:08:15,920 It's embarrassing. 157 00:08:16,280 --> 00:08:23,030 Speaker1: Here's a here's a thought to people probably listening to this are wondering, Well, who 158 00:08:23,030 --> 00:08:26,420 are those centers that the influencers who are those mentors? 159 00:08:26,420 --> 00:08:29,600 Who who would I talk to and who would I have in my life? 160 00:08:29,600 --> 00:08:31,090 That would be my support team? 161 00:08:31,100 --> 00:08:32,660 Who is that support team for you? 162 00:08:32,660 --> 00:08:34,460 Because I think it's going to surprise a lot of people. 163 00:08:34,460 --> 00:08:36,620 You don't need Warren Buffett to be on your support team. 164 00:08:36,620 --> 00:08:39,410 I mean, it would be cool, but it's really not the case, is it? 165 00:08:39,500 --> 00:08:41,300 Speaker2: I tried to make it a variety of people. 166 00:08:41,930 --> 00:08:47,270 I went to my old sales manager who was there a couple of times at the radio station left, 167 00:08:47,270 --> 00:08:48,890 but we connected. 168 00:08:49,220 --> 00:08:55,970 He was the one that hired me initially to the radio station that 15, 20 years ago, and 169 00:08:55,970 --> 00:09:01,070 I'd always been in contact with him and I trusted his advice and I was very lucky to have 170 00:09:01,070 --> 00:09:05,450 him. I am very lucky to have him in my life, but I also tried to make that circle of 171 00:09:05,450 --> 00:09:07,160 people different as well, too. 172 00:09:07,160 --> 00:09:10,490 That would hold me accountable and somebody I could go to. 173 00:09:10,520 --> 00:09:13,820 So one gentleman, I'll give a shout out to him. 174 00:09:14,930 --> 00:09:17,300 His nickname is Don the idea guy. 175 00:09:17,840 --> 00:09:19,510 And he really pushed me. 176 00:09:19,520 --> 00:09:26,840 He really gave me some tools to help me look at going it alone differently and tools 177 00:09:26,840 --> 00:09:32,900 meaning mindset, as well as just applications to buy that you don't have to buy this. 178 00:09:32,900 --> 00:09:34,790 You could buy, you know, just those things it can. 179 00:09:35,210 --> 00:09:40,310 You can make your job easier and putting all those things together, it's like, Wow, this, 180 00:09:40,310 --> 00:09:46,070 this is economically sound, and I'm getting things done fast because of it. 181 00:09:46,100 --> 00:09:51,560 Ok, so a lot of things came together because I I made that wide circle of friends part of 182 00:09:51,560 --> 00:09:52,280 my life, 183 00:09:53,060 --> 00:09:56,690 Speaker1: Kind of the one of the goals that we try to do with clients as we help them on their 184 00:09:56,690 --> 00:10:01,970 journey or as we get them later in the journey is it's all about the shortcut, right? 185 00:10:02,000 --> 00:10:04,280 You can go through the school of hard knocks to figure it out. 186 00:10:04,280 --> 00:10:07,370 But when you've got great mentors and people that will provide that shortcut, whether you 187 00:10:07,370 --> 00:10:11,770 get it freely or you got to pay for it, that shortcut really, et cetera, it's time time 188 00:10:11,900 --> 00:10:15,950 timetable to achieve whatever you're trying to go like for you. 189 00:10:15,980 --> 00:10:22,760 Not only was it to make the jump quicker, but also to get more knowledge quicker, and you 190 00:10:22,760 --> 00:10:27,200 didn't have to have that 20 years in industry to figure it out, you were able to do that. 191 00:10:27,230 --> 00:10:31,220 How long did it take you from the time you first started saying, I'm going to moonlight a 192 00:10:31,220 --> 00:10:33,440 little bit to saying, OK, I'm going on my own, 193 00:10:33,650 --> 00:10:35,510 Speaker2: I probably a couple of years. 194 00:10:35,540 --> 00:10:40,130 The big trigger that happened in my mind that solidified that I wanted to get into this 195 00:10:40,130 --> 00:10:44,180 podcasting industry was a podcasting conference. 196 00:10:44,180 --> 00:10:47,830 It's called pot. Mass movement, it was in Chicago, and this was the big jump for me, it's 197 00:10:47,830 --> 00:10:49,990 like, OK, let's go to this conference road trip. 198 00:10:50,230 --> 00:10:51,420 Yeah, took a while for the kids. 199 00:10:51,430 --> 00:10:52,600 They had a great time. 200 00:10:52,600 --> 00:10:55,000 I was there, I we driving back. 201 00:10:55,000 --> 00:10:56,770 I was on cloud nine the whole time. 202 00:10:56,770 --> 00:11:04,660 I had never been around so many positive, uplifting, helpful people in my life because 203 00:11:04,660 --> 00:11:13,150 radio is so negative, so negative backbiting and fighting with radio station versus radio 204 00:11:13,150 --> 00:11:14,440 station versus radio station. 205 00:11:14,440 --> 00:11:19,480 And I go there and I'm hearing all these people just love this industry talking to each 206 00:11:19,480 --> 00:11:22,240 other, giving advice. 207 00:11:22,270 --> 00:11:24,880 It was the most energetic piece driving home. 208 00:11:24,880 --> 00:11:27,340 I told my wife, it's like, This is it this? 209 00:11:27,340 --> 00:11:30,850 I know I need to do this because I love this culture. 210 00:11:30,850 --> 00:11:36,970 I love what's going on in this industry, and it fulfilled that need of creativity that 211 00:11:36,970 --> 00:11:43,000 was lacking when I was in radio that that OK, one minute and done, or you're talking to 212 00:11:43,000 --> 00:11:47,110 sales or you're talking to your clients, I should say, and all you're doing is selling 213 00:11:47,110 --> 00:11:50,860 air. I guess that's I guess I felt like it was. 214 00:11:50,860 --> 00:11:52,240 I been there, done that. 215 00:11:52,330 --> 00:11:53,650 I'm good at it. 216 00:11:53,680 --> 00:11:55,390 I've got to go on to the next thing 217 00:11:55,420 --> 00:11:56,980 Speaker1: And there's something else out there. 218 00:11:56,990 --> 00:12:01,930 Speaker2: Yeah, well, and my wife brought this up to me and I was talking about all the different 219 00:12:01,930 --> 00:12:05,230 clients I'm working with and all the different categories and all the different topics 220 00:12:05,230 --> 00:12:08,770 we're talking about. And she says, you remember when we first started dating what your 221 00:12:08,770 --> 00:12:10,930 goal was, what you wanted to do? 222 00:12:11,230 --> 00:12:16,870 I said, yeah, on a radio station, she says, you own a radio station now you're working 223 00:12:16,870 --> 00:12:20,890 with all these different clients that all these different categories and are doing stuff 224 00:12:20,890 --> 00:12:25,660 differently. You've actually subconsciously working with it, doing radio station kind of 225 00:12:25,660 --> 00:12:28,000 feel to it. Never thought of it that way. 226 00:12:28,240 --> 00:12:29,920 Speaker1: Talk about somebody. Hold you accountable. 227 00:12:29,950 --> 00:12:32,740 Bring it back a black back from the past, from the past. 228 00:12:32,740 --> 00:12:34,180 Speaker2: That's pretty cool. Exactly. 229 00:12:34,180 --> 00:12:37,960 So I'd given up that goal a long time ago just because of the monetary thing was like, Oh 230 00:12:37,960 --> 00:12:43,120 my gosh, it's crept back into my life that I'm actually helping all this audio content to 231 00:12:43,420 --> 00:12:45,860 in my mind, was a radio station almost. 232 00:12:45,880 --> 00:12:48,460 Speaker3: And to think way back then you knew you wanted to be an entrepreneur. 233 00:12:48,490 --> 00:12:52,240 You just didn't understand that journey and exactly where you were going to end up in 234 00:12:52,240 --> 00:12:52,450 order 235 00:12:52,450 --> 00:12:57,310 Speaker2: To fulfill that. I didn't have any entrepreneurs in my family, if you would have told me 236 00:12:57,310 --> 00:12:59,800 10 years ago that this is what I'd be doing today. 237 00:12:59,830 --> 00:13:01,390 Crazy talk laughed at you. 238 00:13:01,390 --> 00:13:05,110 It's like, there's no way I don't know how to even start doing this. 239 00:13:05,290 --> 00:13:10,510 And I I heard somebody give the analogy the other day of, you know, the jump you make 240 00:13:10,510 --> 00:13:13,870 into these different things that you think it's going to be so big, but it's only that 241 00:13:13,870 --> 00:13:17,290 little, you know, when you're getting off the airplane, it's that that little gap between 242 00:13:17,290 --> 00:13:22,060 the plane and the art and the stairway going down like really all it is. 243 00:13:22,180 --> 00:13:23,610 And but it's big. 244 00:13:23,620 --> 00:13:24,900 It's big, though still. 245 00:13:24,910 --> 00:13:29,140 But because I'm encountering that with other things, with my business now too, it's like, 246 00:13:29,140 --> 00:13:31,210 OK, remember, it's just a little gap. 247 00:13:31,450 --> 00:13:33,730 It's just a little gap. You can always go back and forth, back and forth. 248 00:13:35,080 --> 00:13:38,140 Speaker1: And I think what you said, which is really amazing, is that. 249 00:13:38,870 --> 00:13:45,530 For some reason, a lot of people don't want to see people succeed because they're not 250 00:13:45,530 --> 00:13:48,710 happy with themselves, so they don't want anybody to be happy. 251 00:13:48,860 --> 00:13:53,990 So there's the naysayers all the time and it is an amazing thing when you find someone 252 00:13:53,990 --> 00:14:00,530 who believes in you. You find your support team that says, Hey, you can do this and then 253 00:14:00,860 --> 00:14:04,160 you get out of your own way and you go to a, you know, it makes fun of the self-help 254 00:14:04,160 --> 00:14:05,540 things and all those conventions. 255 00:14:05,540 --> 00:14:07,250 And I was one of those for a long time. 256 00:14:07,250 --> 00:14:10,040 And then you show up at one eight and you're like, Oh my God, all these people think like 257 00:14:10,040 --> 00:14:11,840 me, where where has this been my whole life? 258 00:14:11,840 --> 00:14:15,620 And then all of a sudden, boom, you get that confidence and you get that burst and then 259 00:14:15,620 --> 00:14:16,760 now you can go to the finish 260 00:14:16,760 --> 00:14:21,980 Speaker2: Line, right? I read early hurt, early two, and it didn't sink in until I started making 261 00:14:21,980 --> 00:14:24,650 this journey of just, you've got to get rid of those people. 262 00:14:25,070 --> 00:14:28,740 They can't be around you because they're not going to help you in the long run. 263 00:14:28,760 --> 00:14:32,960 They got to go and it's going to be a hard break, but you can't have them in your life. 264 00:14:32,960 --> 00:14:36,080 You have to find the people that are going to support you, honestly. 265 00:14:36,750 --> 00:14:41,220 From their heart that and genuinely that when you have a success there, you can see it in 266 00:14:41,220 --> 00:14:45,360 their eyes. One way to go, congratulations, that is so super. 267 00:14:45,750 --> 00:14:48,780 Speaker1: Oh, how hard was the breakup of all the people that weren't? 268 00:14:48,870 --> 00:14:52,980 Speaker2: Not really, because I started having these other people enter my life and taking at my 269 00:14:52,980 --> 00:14:57,000 time. That's a bad way of saying it, taking up my time, but I let them take, you know? 270 00:14:57,030 --> 00:14:58,760 You allowed them, allowed them in. 271 00:14:58,770 --> 00:15:01,860 And therefore I didn't have time for the other people. 272 00:15:01,860 --> 00:15:05,490 And they they they kind of went on their own way, doing their own thing. 273 00:15:05,490 --> 00:15:10,080 And I and I don't think it's as hard as need be unless it's somebody that's living with 274 00:15:10,080 --> 00:15:11,550 you. That's the negative naysayer. 275 00:15:11,580 --> 00:15:13,170 It's like, Well, get out, right? 276 00:15:14,070 --> 00:15:16,200 You know, and I'm not advocating divorce or anything like that. 277 00:15:16,200 --> 00:15:20,310 I think that is something that, you know, if you're married or have a significant other, 278 00:15:20,340 --> 00:15:23,190 this is something you've got to really have a heart to heart about. 279 00:15:23,250 --> 00:15:25,170 You know, this is the journey you want to do. 280 00:15:25,170 --> 00:15:30,330 And if they're not on board, they got to give you time, you know, try to try to at least 281 00:15:30,630 --> 00:15:34,080 encourage them to like, give me time with this because this is going to make me happy and 282 00:15:34,080 --> 00:15:35,100 it's going to make you happy too. 283 00:15:35,100 --> 00:15:38,580 If if I'm happy, you're happy, you know, it should be symbiotic. 284 00:15:38,610 --> 00:15:44,730 Speaker1: The life is hard and it's a lot harder by yourself, but it certainly is more rewarding 285 00:15:44,850 --> 00:15:49,470 when you finally figure out what it is that you want to be and what you want to do. 286 00:15:49,560 --> 00:15:54,240 It's just like the shackles come off of you and you you like you said you want to own a 287 00:15:54,240 --> 00:15:55,950 radio station, but don't even know what that meant, right? 288 00:15:55,970 --> 00:15:57,000 You're like, I can't happen. 289 00:15:57,000 --> 00:15:58,170 That's too far. It was this dream. 290 00:15:58,170 --> 00:16:03,180 Then all of a sudden, literally you're running an on demand radio station for I don't 291 00:16:03,180 --> 00:16:05,620 know how many clients they can listen. 292 00:16:05,640 --> 00:16:07,960 All around the clock, all around the world. 293 00:16:07,980 --> 00:16:10,600 You're the man in control that that's got to be pretty exciting. 294 00:16:10,620 --> 00:16:15,720 Speaker2: It is. Yeah, it's that it's that opportunity that you can provide clients an opportunity 295 00:16:15,720 --> 00:16:18,570 to talk to their audience anytime, anywhere, any device. 296 00:16:18,750 --> 00:16:19,870 It's a pretty amazing. 297 00:16:19,890 --> 00:16:26,580 Speaker1: So if I'm if I'm an an entrepreneur and I want to go do a podcast, it seems a little 298 00:16:26,580 --> 00:16:28,590 overwhelming. At least it was for me. 299 00:16:28,800 --> 00:16:33,510 And then all of a sudden you bring in the shortcut that might believe in you and you 300 00:16:33,510 --> 00:16:35,550 believe in them, and then they just coach you through it. 301 00:16:35,560 --> 00:16:38,340 And from my standpoint, Julie, I think you would agree. 302 00:16:38,640 --> 00:16:42,360 You've been awesome. I don't have to do any, you know, like we just show up and you make 303 00:16:42,360 --> 00:16:43,650 it all happen behind the scenes. 304 00:16:43,800 --> 00:16:48,090 Is it as one of those things where I thought it was this huge chasm we had to jump over 305 00:16:48,090 --> 00:16:50,700 and reality was just make the step, make the call? 306 00:16:50,850 --> 00:16:54,640 Is it is it really that easy or is you just giving us TLC? 307 00:16:54,660 --> 00:16:55,770 Speaker2: There are a lot of things. 308 00:16:55,770 --> 00:16:59,580 There are a lot of details to it, and I think that's what does stop a lot of podcasters 309 00:16:59,580 --> 00:17:04,810 from either doing it and or not doing it very well because it's detail oriented. 310 00:17:04,830 --> 00:17:09,870 As with any content generating opportunity, it just takes time. 311 00:17:09,900 --> 00:17:11,700 It takes time to get there where it needs to be. 312 00:17:11,730 --> 00:17:15,170 Podcasting has a bit more intricacies to it than if you don't do it right. 313 00:17:15,180 --> 00:17:19,170 All of a sudden you're not in the right place, as I was talking with a podcast or last 314 00:17:19,170 --> 00:17:23,790 night wanting some advice, and they've been doing their podcast for a couple of years 315 00:17:23,790 --> 00:17:28,650 now, and she mentions that, yeah, we finally we just got on on to Apple, and that should 316 00:17:28,650 --> 00:17:30,120 have been the first place they were on. 317 00:17:30,630 --> 00:17:33,050 But they're still two years in. 318 00:17:33,060 --> 00:17:35,010 I'm not going to tell her. What are you doing? 319 00:17:35,160 --> 00:17:37,470 You know, their journey is different than anybody else. 320 00:17:37,480 --> 00:17:41,010 It's just those little things like should have been the first thing you did because you 321 00:17:41,010 --> 00:17:44,880 might have been happier with downloads and your exposure and such like that. 322 00:17:44,880 --> 00:17:48,010 But that was their journey, and they're still doing it for two years. 323 00:17:48,030 --> 00:17:50,100 I can't fault them for, you know, that sort of thing. 324 00:17:50,100 --> 00:17:55,770 But, you know, bring that bringing that up in regards to the pieces to this and jumping 325 00:17:55,770 --> 00:18:02,050 in, that was that was a big piece of where I started. 326 00:18:02,070 --> 00:18:03,930 People didn't even understand, what are you talking about? 327 00:18:03,930 --> 00:18:05,400 Podcast consultant 328 00:18:05,430 --> 00:18:06,190 Speaker1: What is what 329 00:18:06,190 --> 00:18:07,410 Speaker2: Do you what do you what do you mean? 330 00:18:07,680 --> 00:18:09,330 Well, that initially you're right. 331 00:18:09,330 --> 00:18:12,240 What is it, podcast number one and a podcast consultant? 332 00:18:12,320 --> 00:18:13,600 What does that mean? 333 00:18:13,620 --> 00:18:17,910 And I had to define that as well, too, and I refined and defined over time. 334 00:18:17,940 --> 00:18:21,900 I mean, I started off in one concept of this, and what I started off five years ago is 335 00:18:21,900 --> 00:18:23,950 much different than what I'm doing today. 336 00:18:23,970 --> 00:18:26,310 So you're pivoting big, big time, big time. 337 00:18:26,340 --> 00:18:26,910 Yeah, it's not 338 00:18:26,910 --> 00:18:28,500 Speaker1: All the same. Every time, every day. 339 00:18:28,800 --> 00:18:30,720 No. Well, that's what everybody says. 340 00:18:30,990 --> 00:18:32,190 Once you do it, it's so easy. 341 00:18:32,580 --> 00:18:37,630 Speaker2: And I mean, and I guess it would be a pivot point because initially it was looking at at 342 00:18:38,370 --> 00:18:43,440 working with independent podcasters and helping them generate money against their podcast 343 00:18:43,590 --> 00:18:45,210 because I was walking out of sales. 344 00:18:45,210 --> 00:18:46,380 Hey, I know sales. 345 00:18:46,770 --> 00:18:51,090 And it's the same thing as selling his small radio station, a little podcast that have X 346 00:18:51,090 --> 00:18:54,780 amount of downloads. We'll go find a very local sponsor should, you know, blah blah blah. 347 00:18:55,110 --> 00:18:58,770 And that about six months in, I figured, No, I can't do that. 348 00:18:58,770 --> 00:19:00,870 Independent podcasters are like herding cats. 349 00:19:01,110 --> 00:19:04,000 They don't want to be found, they can't be found. 350 00:19:04,020 --> 00:19:07,020 And if you can't find them, an advertiser is not going to find them. 351 00:19:07,020 --> 00:19:08,510 So it's like, forget about that. 352 00:19:08,520 --> 00:19:11,790 And I started really looking at my quote unquote book of business, and it's like, I'm 353 00:19:11,790 --> 00:19:17,190 working with businesses that are wanting to create podcasts and develop podcasts as a 354 00:19:17,190 --> 00:19:20,220 branding content in their overall strategy. 355 00:19:20,520 --> 00:19:23,280 It's like, OK, that's what I'm doing right now. 356 00:19:23,280 --> 00:19:26,180 It's kind of obvious I should have realized what I was doing before. 357 00:19:26,190 --> 00:19:29,490 It's this is what I'm doing, so run with it. 358 00:19:29,910 --> 00:19:31,270 Speaker1: This what he's doing for us, right? 359 00:19:31,290 --> 00:19:32,540 Just making sure. Ok, yeah. 360 00:19:33,120 --> 00:19:35,080 Sounds awesome. Yeah, like that's what we're doing. 361 00:19:35,100 --> 00:19:36,180 Speaker2: And my goal is to make it. 362 00:19:36,370 --> 00:19:40,630 Fun, always and easy to do, because you've got a job to run. 363 00:19:40,660 --> 00:19:44,320 You've got a business to run, but this is, I understand, an important part of it and I 364 00:19:44,320 --> 00:19:48,100 want it to be an important part because it's not just coming in recording an episode and 365 00:19:48,100 --> 00:19:49,890 you're done. It's OK. 366 00:19:49,900 --> 00:19:51,010 Let's create that episode. 367 00:19:51,010 --> 00:19:52,330 But what else are you going to do with it? 368 00:19:52,360 --> 00:19:53,740 What else do you want to do with it? 369 00:19:53,740 --> 00:19:56,770 What else can we do with it that it's not just one and done? 370 00:19:56,800 --> 00:20:01,810 That's that's been my big philosophy, and this is just a podcasting can be more than 371 00:20:01,810 --> 00:20:08,650 that. It can be a lot of things for your overall content generation, for your business or 372 00:20:08,650 --> 00:20:13,030 life coaching, whatever you want it to be, but make sure it does more than just that. 373 00:20:13,060 --> 00:20:15,850 Otherwise, it's it's a hamster wheel. 374 00:20:16,180 --> 00:20:19,990 Speaker3: And what I hear from you is you're holding us accountable now for sure. 375 00:20:20,000 --> 00:20:23,050 Those of Switch, you've had all those people holding you accountable and now you've 376 00:20:23,050 --> 00:20:26,920 switched that role into holding everyone like Glenn and I accountable to make sure we're 377 00:20:26,920 --> 00:20:27,760 successful in this. 378 00:20:27,770 --> 00:20:31,630 Speaker2: Oh, yeah, I mean, the first thing that when I start working with any business that's 379 00:20:31,630 --> 00:20:35,770 interested in podcasting is can you lay out a year's worth of content? 380 00:20:36,370 --> 00:20:40,090 If you cannot lay out a year's worth of content, forget it because you're going to you're 381 00:20:40,090 --> 00:20:41,560 going to quit in six six episodes. 382 00:20:41,560 --> 00:20:45,010 You're done, you're done because you're run out of ideas and it's like, now it's become a 383 00:20:45,010 --> 00:20:48,460 job. This sitting around this table should never feel like a job. 384 00:20:48,880 --> 00:20:52,000 It can't. Otherwise, you're going to dread coming into the studio. 385 00:20:52,000 --> 00:20:53,410 You're going to dread opening your mic. 386 00:20:53,440 --> 00:20:57,190 I want you to be energized like I can't wait to go record. 387 00:20:57,520 --> 00:20:59,740 That's what that's where it is. 388 00:20:59,740 --> 00:21:03,550 If you can create that atmosphere, you win every time. 389 00:21:03,670 --> 00:21:04,840 Speaker1: That's a bold statement. 390 00:21:04,840 --> 00:21:09,030 Cotton, you know, it's funny listening. 391 00:21:09,050 --> 00:21:12,130 You talk about what you're what you do and how you do it. 392 00:21:12,130 --> 00:21:13,810 But listening, you talk on the radio. 393 00:21:13,810 --> 00:21:18,460 I'm like, This guy is obviously must have been in radio because he's a natural on the mic 394 00:21:18,460 --> 00:21:21,950 to talk like, do you ever want to get back into the broadcasting side? 395 00:21:21,950 --> 00:21:24,550 Do you like being behind the scenes and helping people do their thing? 396 00:21:24,940 --> 00:21:34,900 Speaker2: You know, I would love my dream would be to work with a group of people and my my and 397 00:21:34,900 --> 00:21:36,700 created a great audio drama. 398 00:21:36,730 --> 00:21:40,530 Ok, I am an old radio show geek. 399 00:21:40,540 --> 00:21:45,030 I love the radio shows from the 40s, 50s, even into the 60s. 400 00:21:45,040 --> 00:21:51,340 The audio dramas, the the the mysteries, the cop shows. 401 00:21:51,760 --> 00:21:55,980 I love that stuff and I love what podcasting is brought back to life. 402 00:21:55,990 --> 00:22:00,550 There are tons of great audio dramas now that are using, you know, up to date sound 403 00:22:00,550 --> 00:22:05,400 effects and great writing, and some of these audio dramas are turning into TV series. 404 00:22:05,410 --> 00:22:07,120 That's how good this stuff is. 405 00:22:07,150 --> 00:22:08,730 It's crazy. It's crazy. 406 00:22:08,980 --> 00:22:15,580 But TV and movies are looking at podcasting as idea generators, and if it's good content, 407 00:22:15,580 --> 00:22:19,870 you know to cut your teeth in writing and creating in podcasting, you can actually get 408 00:22:19,870 --> 00:22:24,850 some some contracts signed to move in to bigger and better things. 409 00:22:24,850 --> 00:22:27,100 And I love that. 410 00:22:27,370 --> 00:22:28,480 That's what drew me to radio. 411 00:22:28,480 --> 00:22:29,700 Is that theater of the mind. 412 00:22:29,710 --> 00:22:33,760 I love that, you know, getting into somebody's head and they're listening to sound 413 00:22:33,760 --> 00:22:37,600 effects and they're listening to people talking their inflections, and you're right there 414 00:22:37,600 --> 00:22:38,200 with them, 415 00:22:38,740 --> 00:22:41,320 Speaker3: Just listening to you. I can hear that passion come out in your voice. 416 00:22:41,320 --> 00:22:44,770 And I mean, I'm here to watch it, and you can definitely tell that that's exactly what 417 00:22:44,770 --> 00:22:45,550 you were. I would 418 00:22:45,760 --> 00:22:47,770 Speaker2: Be doing. I would love to be a part of that. 419 00:22:47,770 --> 00:22:51,490 I love doing this, though, because you can you can definitely bring that part of it to 420 00:22:51,580 --> 00:22:56,860 that'd be a dream job kind of just to be a part of that, that atmosphere of that energy, 421 00:22:56,860 --> 00:22:58,840 of building an audio drama. 422 00:22:58,930 --> 00:23:02,200 Speaker3: And now that, you know, now that you've spoken out loud, you know someone's going to hold 423 00:23:02,200 --> 00:23:02,940 you accountable. 424 00:23:03,230 --> 00:23:04,780 Speaker2: Now we're on the hook. 425 00:23:06,130 --> 00:23:13,380 Speaker1: Here's a funny thing, too when you're on your entrepreneurial dream and the journey and 426 00:23:13,510 --> 00:23:17,260 the the dream never ends, the journey doesn't end, it just keeps going and change you. 427 00:23:17,260 --> 00:23:27,160 But what kind of place are we in a society where before a creative person has 428 00:23:27,160 --> 00:23:31,690 to go through whatever that training is right there, whatever those scripts are. 429 00:23:31,720 --> 00:23:35,020 Hopefully they'll get through whoever those people are that gets it up the ladder to, 430 00:23:35,020 --> 00:23:37,360 Hey, we're going to produce this now. 431 00:23:37,390 --> 00:23:43,210 Anybody can go out, tap in their creative, creative side to create one of these, you 432 00:23:43,210 --> 00:23:47,350 know, episodes or whatever, and it's out there for everybody to see. 433 00:23:47,860 --> 00:23:51,910 It just helps everybody because they're just more content now, and it's not controlled by 434 00:23:51,910 --> 00:23:54,070 a group. It's open access for everyone. 435 00:23:54,100 --> 00:23:58,480 How liberating is that for you in this field to believe that you left radio because it 436 00:23:58,480 --> 00:23:59,580 was all controlled? 437 00:23:59,590 --> 00:24:02,170 Now, all of a sudden it's all wide open again, 438 00:24:02,170 --> 00:24:06,490 Speaker2: It's all wide open and the the big lift is on. 439 00:24:06,490 --> 00:24:11,350 The producers are on the host, the host, the company to get the word out. 440 00:24:11,350 --> 00:24:15,190 And there are a lot of them out there to be, you know, your bullhorns got to be pretty 441 00:24:15,190 --> 00:24:18,100 big and continue to talk about your podcast. 442 00:24:18,100 --> 00:24:25,600 But there are so many easy ways to do it to make sure that you know who your your, your 443 00:24:25,600 --> 00:24:29,920 avatar, your your, your targeted audience is and make sure you're in front of them all 444 00:24:29,920 --> 00:24:33,610 the time that you're talking about what they want to hear. 445 00:24:34,210 --> 00:24:36,040 Speaker1: And you know, it's weird because. 446 00:24:37,150 --> 00:24:39,910 There's still people want to go. 447 00:24:40,420 --> 00:24:43,330 I don't know how you are when you go, sit down and watch TV, but there's a certain 448 00:24:43,330 --> 00:24:50,530 generational thing of sometimes I want to just peruse what's on and select it. 449 00:24:50,560 --> 00:24:54,630 When I have unlimited to go pull up anything, it's a bit overwhelming. 450 00:24:54,640 --> 00:24:55,660 It is right. Yeah. 451 00:24:55,660 --> 00:25:02,560 So there's this balance of trying to figure out how that works, and that's up to the 452 00:25:02,560 --> 00:25:06,550 individual people doing these podcasts to create something cool that somebody else can 453 00:25:06,550 --> 00:25:10,600 see and go, You know what? I think I got to put this in a medium that these this group of 454 00:25:10,600 --> 00:25:11,710 people will want to listen to. 455 00:25:11,740 --> 00:25:14,500 And I think that's that's kind of what you're trying to do because it's not about having 456 00:25:14,500 --> 00:25:17,590 the podcast, it's about who gets to listen to it and who it impacts, right? 457 00:25:17,620 --> 00:25:17,880 Right. 458 00:25:17,890 --> 00:25:20,890 Speaker2: Making sure you're, you know, in front of that right audience and then you're impacting 459 00:25:20,890 --> 00:25:25,510 the right audience, the right audience, and you consistently do that that, you know, 460 00:25:26,050 --> 00:25:33,130 there is a a silent agreement that you've made with your listeners that they are willing 461 00:25:33,130 --> 00:25:38,860 to give to take 30 minutes of their time to listen to your podcast or 45 or whatever you 462 00:25:38,860 --> 00:25:39,880 know the length of it is. 463 00:25:40,150 --> 00:25:45,400 That's a pretty heavy agreement if you think about it, because it's a lot of weight on 464 00:25:45,400 --> 00:25:50,170 you going, OK, I've got listeners who are automatically downing downloading this episode 465 00:25:50,170 --> 00:25:53,500 every Monday morning and I have to deliver. 466 00:25:54,460 --> 00:25:57,400 Every time nailing it, I have to. 467 00:25:57,430 --> 00:26:01,330 Maybe it's not a homerun every time, but I have to deliver something that they won't 468 00:26:01,330 --> 00:26:04,240 unsubscribe and that I'm just done. 469 00:26:04,420 --> 00:26:05,770 I've got a podcast. 470 00:26:05,770 --> 00:26:10,930 I probably have 40 podcasts that I subscribe to, but I have to go through every once in a 471 00:26:10,930 --> 00:26:13,330 while going. It's just not delivered anymore for me. 472 00:26:13,330 --> 00:26:14,440 I'm just just not there. 473 00:26:14,470 --> 00:26:19,180 Beyond this, some business podcast, some podcasts about podcasting and a lot of audio 474 00:26:19,180 --> 00:26:23,140 drama. But after a while, you make a choice. 475 00:26:23,170 --> 00:26:24,400 You just can't listen to it every time. 476 00:26:24,400 --> 00:26:31,660 And that's on us as podcasters make sure that content is on target and you're continually 477 00:26:31,690 --> 00:26:35,110 understanding what they need is well, too, and that's that give and take if you can get 478 00:26:35,110 --> 00:26:38,660 your listeners to participate and give you ideas. 479 00:26:38,680 --> 00:26:39,840 That's that's the main. 480 00:26:39,850 --> 00:26:41,150 That's the that's the goal. 481 00:26:41,170 --> 00:26:44,320 It's hard, though it's really hard because we all like to be anonymous. 482 00:26:44,350 --> 00:26:47,200 It just kind of listen and never really give any feedback. 483 00:26:47,200 --> 00:26:49,530 And I would encourage anybody that listens to a podcast. 484 00:26:49,540 --> 00:26:55,330 I'm guilty, too, but give Give your pod, give your favorite podcast a national, you know. 485 00:26:55,330 --> 00:26:56,830 Hey, listen, love the episodes. 486 00:26:56,830 --> 00:26:57,850 Keep up the good work. 487 00:26:57,880 --> 00:27:00,860 You wouldn't believe how much that means to a podcaster. 488 00:27:00,880 --> 00:27:02,580 Speaker1: We just looking back for any feedback. 489 00:27:02,590 --> 00:27:03,600 Give me something it. 490 00:27:03,700 --> 00:27:04,900 Was it OK? Was it bad? 491 00:27:04,900 --> 00:27:06,010 Was it good? Yeah. 492 00:27:06,040 --> 00:27:11,260 Yeah, it seems like the, you know, the medium of of marketing and getting your message 493 00:27:11,260 --> 00:27:15,070 out to people. You know, it was the traditional advertising and those types of things, 494 00:27:15,070 --> 00:27:19,630 and it was networking and, you know, sitting down with people personally and having a 495 00:27:19,630 --> 00:27:21,940 handshake, playing golf, cocktail coffee, whatever. 496 00:27:22,360 --> 00:27:26,650 I mean, that's still important for those really deep relationships, perhaps. 497 00:27:26,650 --> 00:27:33,160 But to get them the message out to the masses at what stage in an entrepreneur's career 498 00:27:33,820 --> 00:27:38,380 it is at the beginning middle, like before they start up, when should they start be 499 00:27:38,380 --> 00:27:39,730 thinking about that? 500 00:27:39,730 --> 00:27:45,370 The new way to get followers, the new way to do marketing is through probably a podcast 501 00:27:45,370 --> 00:27:47,170 or some kind of social media thing. 502 00:27:47,200 --> 00:27:49,330 When should they start doing that? 503 00:27:50,260 --> 00:27:55,810 Speaker2: I think at any stage, I think it does hearken back to the if you start, what is your 504 00:27:55,810 --> 00:28:01,810 message? Can you sustain that message or do you have a game plan that once this set of 505 00:28:01,810 --> 00:28:05,140 messages are done, you evolve into this and you've evolved into this? 506 00:28:05,410 --> 00:28:09,850 I have a podcast on my own that I've changed from just me talking into a microphone with 507 00:28:09,850 --> 00:28:14,350 my thoughts to the very heavy interview based because I found a bunch of people I wanted 508 00:28:14,350 --> 00:28:19,750 to talk to. And then I went back to a mixture of interview and just me soloing. 509 00:28:19,960 --> 00:28:23,830 I'd rather I love having someone else on the mic with me. 510 00:28:23,950 --> 00:28:26,500 I'm really not that great at being solo. 511 00:28:26,530 --> 00:28:30,400 I just love being around the roundtable or talking to somebody because it's just it's for 512 00:28:30,400 --> 00:28:31,870 me. It's an easier podcast to do. 513 00:28:31,900 --> 00:28:34,600 Speaker1: Well, probably, too. It just stimulates the creative juices. 514 00:28:34,600 --> 00:28:36,310 Nobody likes to just read something. 515 00:28:36,310 --> 00:28:38,020 It's fun to tap in and get that. 516 00:28:38,020 --> 00:28:39,520 That realness, I would think, 517 00:28:39,520 --> 00:28:41,800 Speaker2: Because I always look at it as if I got somebody around the table. 518 00:28:41,800 --> 00:28:43,390 I'm going to. I'm going to learn from them. 519 00:28:43,390 --> 00:28:44,710 That's why I brought them on. 520 00:28:44,740 --> 00:28:47,080 It isn't about when you interview someone, it's not about you. 521 00:28:47,080 --> 00:28:50,860 It's about them then. But you get to interject and you get to learn as you go along as 522 00:28:50,860 --> 00:28:51,640 well, too, 523 00:28:51,910 --> 00:28:55,580 Speaker1: Which isn't that what it's all about having fun and by, God forbid, learn something. 524 00:28:55,660 --> 00:28:55,870 Yeah, I 525 00:28:55,870 --> 00:28:56,890 Speaker2: Know who does that. 526 00:28:56,980 --> 00:28:58,220 Speaker1: Yeah, we know everything. 527 00:28:58,240 --> 00:28:59,080 Everyone knows everything. 528 00:28:59,080 --> 00:29:02,770 Speaker2: And that's pretty much my intention when I do listen to at least a business podcast or 529 00:29:02,770 --> 00:29:08,560 anything has marketing or social media, whatever is, there's got to be one little gem in 530 00:29:08,560 --> 00:29:10,990 there that you can take away that you would hope. 531 00:29:10,990 --> 00:29:15,430 And if you start to miss that and those episodes kind of go and go and go and you're just 532 00:29:15,430 --> 00:29:18,460 not getting those little gems, that's when you start to unsubscribe. 533 00:29:18,460 --> 00:29:20,710 It's like, OK, there's nothing there. 534 00:29:21,280 --> 00:29:25,080 That's that's the key is to make sure that there's something there. 535 00:29:25,090 --> 00:29:27,850 And if you're learning something, your listeners probably are too. 536 00:29:28,600 --> 00:29:35,860 Speaker1: I think that's probably one of the goals of this podcast is to inspire somebody, an 537 00:29:35,860 --> 00:29:39,760 entrepreneur who hasn't made that jump to be an entrepreneur, but they've got those 538 00:29:39,760 --> 00:29:42,040 tendencies right. Either got them where you don't. 539 00:29:42,330 --> 00:29:44,290 You have them. You're always probably suppressing them. 540 00:29:44,290 --> 00:29:50,170 But when you believe literally it could happen to make that jump, that's the first step, 541 00:29:50,170 --> 00:29:50,300 right? 542 00:29:50,320 --> 00:29:53,950 Speaker2: You got to believe it. Yeah, it surprised me because I'm thinking I'm 50 years old. 543 00:29:54,490 --> 00:29:55,510 How many more years can do this? 544 00:29:55,660 --> 00:29:59,580 But I got to think, like, I can do this for as long as I want, honestly. 545 00:29:59,590 --> 00:30:02,470 And that's that's kind of the goal of those next steps. 546 00:30:02,500 --> 00:30:07,900 Well, it's not even kind of it is how do I develop this out that I get to do more really 547 00:30:07,900 --> 00:30:12,040 what I want to do working on the business, then what I'm doing right today? 548 00:30:12,250 --> 00:30:16,330 What's what's what do I want it to look like in three years versus today? 549 00:30:16,450 --> 00:30:20,590 And that's that's what I have to look at in this next 12 months. 550 00:30:20,620 --> 00:30:26,590 Speaker1: A couple of things that I find a minority with with with clients and colleagues and 551 00:30:26,590 --> 00:30:30,290 whatnot when they make this change to do this. 552 00:30:30,310 --> 00:30:35,290 Generally, it happens like right now you're giving hope for anybody over 50. 553 00:30:35,770 --> 00:30:39,700 Technology like anybody over 50, they don't want to learn technology and here you are, 554 00:30:39,700 --> 00:30:41,860 just nailing it. And it's not easy stuff. 555 00:30:41,860 --> 00:30:44,800 I mean, there's a lot of stuff going on, but hey, it can happen. 556 00:30:44,800 --> 00:30:47,290 And it's it's hard to make that change. 557 00:30:47,290 --> 00:30:50,200 It's hard to believe that you can go learn a whole new thing. 558 00:30:50,240 --> 00:30:54,430 You were in an industry, you know, for a while, so it wasn't that bad, but it was. 559 00:30:54,430 --> 00:31:00,070 It's a whole new medium to do what you're doing and then not only to go do that, but then 560 00:31:00,070 --> 00:31:04,450 to believe that not only can I do this, I'm going to do it. 561 00:31:04,720 --> 00:31:06,490 And then you just nail it. 562 00:31:06,490 --> 00:31:11,320 I mean it. It's got to be really an exciting time for you to believe that it happened and 563 00:31:11,320 --> 00:31:13,960 you could have easily said, No, I'm just going to do this. 564 00:31:13,960 --> 00:31:19,450 And but on a further note on that, I think it's important to note somebody that is in 565 00:31:19,450 --> 00:31:20,650 your age demographic. 566 00:31:20,650 --> 00:31:26,170 When I say that there's like this, you know, over under 50, over 50, when you're over 50, 567 00:31:26,170 --> 00:31:28,030 generally, you end up with this thing. 568 00:31:28,030 --> 00:31:33,250 We call industry knowledge wisdom that is way beyond the task. 569 00:31:33,280 --> 00:31:39,160 It's about just understanding how things work, and you're really not good at doing the 570 00:31:39,160 --> 00:31:42,470 task anymore. You're good at doing the why. 571 00:31:42,580 --> 00:31:43,840 Speaker2: Maybe or maybe you don't want to do the 572 00:31:43,840 --> 00:31:45,100 Speaker1: Task, right? Because you're bored. 573 00:31:45,130 --> 00:31:46,300 Have you been doing it for 50 years? 574 00:31:46,300 --> 00:31:48,850 Like, I can't do this again if I have to do try one more case. 575 00:31:48,850 --> 00:31:52,270 If I got to do one more tax return, if I got to do, you know, interview one more, 576 00:31:52,390 --> 00:31:55,360 whatever that might be. Yeah, and and you can take that. 577 00:31:55,360 --> 00:32:00,460 And that's that whole pivot thing we talk about, Julie is is like, you have this thing 578 00:32:00,490 --> 00:32:02,350 and you're like, Well, I don't want to do that thing. 579 00:32:02,350 --> 00:32:03,900 What's that other thing I can do? 580 00:32:03,910 --> 00:32:07,570 And that's where the fun is, because you can be the shortcut for people below. 581 00:32:07,570 --> 00:32:08,980 You can be their mentor, right? 582 00:32:09,100 --> 00:32:11,380 And how fun is that? Has that happened with you at all? 583 00:32:11,380 --> 00:32:13,030 Have you been able to mentor anybody below you? 584 00:32:13,120 --> 00:32:14,500 Speaker2: Not yet. 585 00:32:14,770 --> 00:32:16,000 And I do want to do that. 586 00:32:16,000 --> 00:32:22,900 And right now it's almost a time thing because I am the, you know, the dishwasher all the 587 00:32:22,900 --> 00:32:25,330 way up to the maitre d with this business. 588 00:32:25,420 --> 00:32:32,200 And that's where things have to change for me to understand and I know what I have to 589 00:32:32,200 --> 00:32:36,280 peel off. I know what I have to do, but it's that little gap that I'm afraid to jump 590 00:32:36,280 --> 00:32:42,280 over. And but that piece of what I need to peel off is what makes me what I am though to 591 00:32:42,280 --> 00:32:44,080 and why I made the jump into podcasting. 592 00:32:44,080 --> 00:32:47,260 Because I I've got the full deal here. 593 00:32:47,410 --> 00:32:48,460 You work with me. 594 00:32:49,240 --> 00:32:52,930 I can pretty much take care of everything that you need, but I also know I can't do that 595 00:32:52,930 --> 00:32:58,690 forever. I have to have other independent contractors working with me to to take this off 596 00:32:58,690 --> 00:33:01,270 my plate so I can build the business even more. 597 00:33:01,780 --> 00:33:04,420 And I knew there could be a tipping point, and I think in next year's going to be the 598 00:33:04,420 --> 00:33:08,640 tipping point is like, OK, I have X amount of clients now. 599 00:33:08,710 --> 00:33:10,570 I don't have the personal time anymore. 600 00:33:10,810 --> 00:33:15,940 Speaker1: I'll give you a little secret, little little advice that's going on when you when you say 601 00:33:15,940 --> 00:33:19,840 that you recognize that you need to leverage those relationships to get those things and 602 00:33:19,840 --> 00:33:21,400 you say it's going to be a year from now. 603 00:33:21,580 --> 00:33:23,170 Do it now, right? 604 00:33:23,320 --> 00:33:26,980 Speaker2: Do it now. And what I'm saying is in the next 12 months, it's got to happen because I'm 605 00:33:26,980 --> 00:33:29,200 looking at it on paper going, I have to. 606 00:33:29,200 --> 00:33:29,890 I have to. 607 00:33:29,920 --> 00:33:32,440 Speaker1: It takes a while to, you know, recognize it. 608 00:33:32,440 --> 00:33:35,410 And and again, it's a lot of entrepreneurs feel like. 609 00:33:36,340 --> 00:33:40,870 Like, not I want to say a failure, but like I can do that, I can still do that well, you 610 00:33:40,870 --> 00:33:42,690 can, but does that mean you should? 611 00:33:42,700 --> 00:33:43,840 Yeah. And right? 612 00:33:44,110 --> 00:33:50,500 Believe me talking to so many clients over the years and doing it once they release that 613 00:33:50,500 --> 00:33:58,210 control, trust that process, empower other people, it just exponentially happens so 614 00:33:58,210 --> 00:34:01,920 quickly. And it is it is joyous. 615 00:34:01,930 --> 00:34:04,900 It's the most fun you're ever going to have when you give up that control. 616 00:34:04,900 --> 00:34:07,680 So as you do your journey, you'll find the right time. 617 00:34:07,690 --> 00:34:10,920 But when you do, it's a really, truly magical moment. 618 00:34:10,930 --> 00:34:15,790 Speaker2: Yeah, and I keep hearing that from everyone that I've talked about to this and they're 619 00:34:15,790 --> 00:34:17,140 saying, Make the jump right, go ahead. 620 00:34:17,140 --> 00:34:20,720 Yeah, do your due diligence and finding the right people to work with you. 621 00:34:20,870 --> 00:34:22,360 We have to fire them. Ok, whatever. 622 00:34:22,360 --> 00:34:26,560 But at least you're still a part of the process and eventually you just it's done. 623 00:34:26,590 --> 00:34:29,920 It's done. You've got the processes in place and you hit button boom, boom, boom. 624 00:34:30,040 --> 00:34:31,660 And you've got you just found time. 625 00:34:31,660 --> 00:34:36,460 You made more money per hour because you're not doing those little things anymore. 626 00:34:36,490 --> 00:34:40,610 Speaker1: And it's funny. It's I don't know, this is always a big thing for entrepreneurs, are you? 627 00:34:40,930 --> 00:34:43,110 If I were to say, Are you doing this for the money? 628 00:34:43,120 --> 00:34:45,070 Is that what gets you up in the morning? 629 00:34:46,770 --> 00:34:49,380 It's a piece of it, because the main thing, 630 00:34:49,530 --> 00:34:51,330 Speaker2: The main thing. It's not the main thing. 631 00:34:51,570 --> 00:34:54,960 It's this. I love what we're doing right now. 632 00:34:54,960 --> 00:35:01,020 At this moment, I have never had more fun in my life than these past five years doing 633 00:35:01,020 --> 00:35:05,970 this, other than very when I first got into radio and that joy of like, Wow, I I've got 634 00:35:05,970 --> 00:35:07,620 my broadcast license at that time. 635 00:35:07,620 --> 00:35:12,600 That was the thing, and I'm on air, even though it's God squad seven, you know, six a.m. 636 00:35:12,600 --> 00:35:17,040 Doesn't matter. 12:00 In the morning on Sundays, I'm on the air. 637 00:35:17,190 --> 00:35:18,300 I'm the dude. 638 00:35:18,390 --> 00:35:22,360 And that came back with this. 639 00:35:22,380 --> 00:35:28,350 Speaker1: So are you suggesting for a fellow entrepreneur that's thinking about it that if you do 640 00:35:28,350 --> 00:35:29,550 what you love? 641 00:35:30,350 --> 00:35:34,040 You're going to enjoy life, have fun, and the money will come. 642 00:35:34,070 --> 00:35:35,270 That sounds so 643 00:35:35,750 --> 00:35:38,520 Speaker2: Simplistic. It sounds simplistic, doesn't it? 644 00:35:38,540 --> 00:35:43,280 It's not true. I think the big picture, yes, a percent. 645 00:35:43,330 --> 00:35:46,860 Got to take care of the dotting the i's and crossing the t's, for sure. 646 00:35:46,880 --> 00:35:50,060 You know, make sure that you're paying yourself and make sure that you're charging 647 00:35:50,060 --> 00:35:54,530 enough. And that was a big thing for me, too, is that I'm walking into this world that 648 00:35:54,530 --> 00:35:59,540 there are at that time, five years ago, maybe five people in the world that call 649 00:35:59,540 --> 00:36:01,580 themselves a podcast consultant. 650 00:36:02,000 --> 00:36:04,100 That's crazy. Exactly that. 651 00:36:04,100 --> 00:36:08,210 That term mostly was called maybe podcast manager, but I didn't like that term. 652 00:36:08,240 --> 00:36:13,010 The manager made it sound more of a managing the audio and doing this. 653 00:36:13,130 --> 00:36:15,540 The consultant has a different ringtone. 654 00:36:15,560 --> 00:36:16,940 That's what I wanted to do. 655 00:36:16,940 --> 00:36:21,410 I wanted to be that person that we're sitting around and planning and big picture stuff 656 00:36:21,410 --> 00:36:22,940 because I love Big Picture stuff. 657 00:36:23,660 --> 00:36:26,240 And then putting the details together of how you get there, because if you don't do it 658 00:36:26,240 --> 00:36:29,390 right at the beginning, you can never get there to where you might want it because you 659 00:36:29,390 --> 00:36:31,730 wasted, maybe not wasted you. 660 00:36:32,260 --> 00:36:35,410 You let some time go by is like, Oh, we hadn't done that a year ago. 661 00:36:35,420 --> 00:36:39,170 Darn it. And there will always be things that you look back and wish you had done. 662 00:36:39,170 --> 00:36:43,370 But I thought that consultant piece and then looking at it that way too is like, What do 663 00:36:43,370 --> 00:36:47,090 I charge? I had no idea. 664 00:36:47,120 --> 00:36:50,750 It's like, OK, let the market decide if I if it's too much, they're going to say I can't 665 00:36:50,750 --> 00:36:52,040 right now, but it can do this. 666 00:36:52,070 --> 00:36:54,800 You take it. I mean, I guess you learn to ever say no. 667 00:36:55,100 --> 00:36:56,270 Speaker1: So you just do it. 668 00:36:56,300 --> 00:36:59,690 Are you suggesting that you didn't have it all figured out when you started and 669 00:36:59,690 --> 00:37:00,950 Speaker2: No clue what I was doing. 670 00:37:00,950 --> 00:37:06,470 I had again, I had people around me, though, helping me figure this out in regards to and 671 00:37:06,470 --> 00:37:08,480 giving me the confidence to. 672 00:37:09,620 --> 00:37:12,680 It took me about two or three years to really know that, yeah, Brett, you know what 673 00:37:12,680 --> 00:37:13,300 you're doing? 674 00:37:13,310 --> 00:37:15,740 Speaker1: So you mean it didn't happen overnight, either didn't happen overnight? 675 00:37:15,770 --> 00:37:18,280 Man, there's just a lot of negative connotations, I suppose. 676 00:37:18,500 --> 00:37:24,470 So you're saying that you can start before you know, you can do before you know it to 677 00:37:24,470 --> 00:37:27,980 charge and you're going to do it without knowing how much money you're going to make? 678 00:37:28,250 --> 00:37:30,500 Yeah, but you're and you're having fun the whole time. 679 00:37:30,500 --> 00:37:32,810 Yeah, you should. Nobody should ever be an entrepreneur. 680 00:37:32,840 --> 00:37:35,090 That sounds crazy. Who would do that 681 00:37:35,090 --> 00:37:36,540 Speaker2: And learn along the way? 682 00:37:36,560 --> 00:37:38,300 And, you know, learn from those mistakes. 683 00:37:38,300 --> 00:37:41,730 And hopefully those mistakes don't really kill you, but change. 684 00:37:41,750 --> 00:37:44,780 Keep changing. Keep changing new ways like, Oh, I should have done that with them. 685 00:37:44,780 --> 00:37:49,280 And oh, never thought about that when I put the contract together, you know it's OK. 686 00:37:49,550 --> 00:37:50,640 The world's not going to end. 687 00:37:50,660 --> 00:37:51,740 Don't do it again. 688 00:37:52,430 --> 00:37:53,630 Speaker1: Is it a fair statement? 689 00:37:53,630 --> 00:37:59,660 Because you know what we get to see a lot is it's it's always bigger than you, the 690 00:37:59,660 --> 00:38:02,180 entrepreneur. It's really never really about you anymore. 691 00:38:02,180 --> 00:38:03,880 It's about the people you impact. 692 00:38:03,890 --> 00:38:05,540 It's about the people you empower. 693 00:38:05,660 --> 00:38:10,660 And it's also about, you know, as you mentor other people to try. 694 00:38:10,670 --> 00:38:14,780 I don't want to say emulate you, but they can kind of say, Hey, I can you inspire them? 695 00:38:14,780 --> 00:38:18,800 And you can maybe help the next person achieve their dream because it's not. 696 00:38:18,920 --> 00:38:21,170 It's not. We're going to go to work and go to a job. 697 00:38:21,440 --> 00:38:26,690 We're going to go live your absolute perfect life, and it's going to be anarchy the whole 698 00:38:26,690 --> 00:38:29,540 time. Do you feel like that's kind of a thing? 699 00:38:30,730 --> 00:38:34,760 Speaker2: Yeah. Trying to control the uncontrollable, I guess. 700 00:38:34,770 --> 00:38:39,380 Possibly it's impossible, but just control what you can about it because there's a lot of 701 00:38:39,380 --> 00:38:40,610 moving parts to this. 702 00:38:40,910 --> 00:38:45,020 And and I'm still learning as well, too, and I constantly want to learn. 703 00:38:45,020 --> 00:38:51,740 But it's it's that I think realize what you can do and do it and realize what you can't 704 00:38:51,740 --> 00:38:55,370 do and find somebody else to do it for you, because that's the frustrating point. 705 00:38:55,460 --> 00:39:00,020 That's where you'll go down a rabbit hole and go, Why am I doing this? 706 00:39:00,050 --> 00:39:02,510 Find somebody to take care of the website. 707 00:39:02,720 --> 00:39:05,840 If you can't do a website, get it off your plate. 708 00:39:05,880 --> 00:39:09,050 Speaker1: Well, I feel like in your journey, that's where you're at. 709 00:39:09,080 --> 00:39:12,980 You're ready to make those changes so as you're helping other people do it. 710 00:39:13,010 --> 00:39:17,810 We recognize when I say we mean you recognize it and those are great things to happen. 711 00:39:18,060 --> 00:39:22,040 Well, I appreciate you coming on the show today, Bret is a pleasure talking with you 712 00:39:22,040 --> 00:39:24,470 again. It's Bret Johnson Circle 270 media. 713 00:39:24,830 --> 00:39:28,310 Bret, if you want to give a little plug to email and all those things. 714 00:39:28,370 --> 00:39:33,080 Speaker2: Website Yeah. My email address podcasts at Circle270Media.com. 715 00:39:33,860 --> 00:39:36,110 That's my website to circle270Media.com. 716 00:39:36,110 --> 00:39:39,950 Hopefully, by the time you go there, when you hear this episode, it'll be a brand new 717 00:39:39,950 --> 00:39:45,830 website. Obviously, that's why I brought it up, and my podcast that I produce about 718 00:39:45,830 --> 00:39:47,980 podcasting is Note To Future Me. 719 00:39:49,040 --> 00:39:51,890 You can find that there, and it's on all podcast players. 720 00:39:52,160 --> 00:39:56,750 Speaker1: Fantastic. Appreciate you having here, and I hope the audience takes at least one nugget 721 00:39:56,870 --> 00:40:01,190 and come home and think about it and do an action item and join the. 722 00:40:01,490 --> 00:40:05,360 I don't want to say exclusive, but a very special club of being an entrepreneur. 723 00:40:05,780 --> 00:40:07,070 This is Glenn Harper and 724 00:40:07,700 --> 00:40:08,530 Speaker3: Julie Smith, 725 00:40:08,540 --> 00:40:10,010 Speaker1: And we'll get you the next show.