Unknown: Hey everybody, and welcome back to quantum revenue
expansion, the podcast, super excited to have you with us
today. And it's December as we're recording this, we're
finalizing 2021. I'm excited to think about the 2021 Anyone
else, like, there's a lot of great things that happened and
was also just kind of a weird year. So anyway, if you are an
aspiring author, or maybe you're an author looking to get your
book out into the world, or maybe you're looking for just
partners or people you can talk to about being in the book
publishing industry. I'm so excited to have my guests back
today. My guest today, Amanda Johnson, the Amanda Johnson,
you've been a longtime listener, you know, she's been on the
show, like three or four times. So anyway, be Amanda Johnson.
And we're gonna talk about how you can't make this story up.
And I'm saying story. There's all aspects of it. You can't
make this story up. And are we talking about the book
publishing, industry and journey and because of Amanda, I have
now written five books. The fifth one, we're still trying to
get out in the world that's been done since like, I don't know,
like, 2018 We'll talk about that today. Because I will say that
writing a book is a journey. So Amanda Johnson, my favorite
quitting coach, one of my best friends in the entire world, my
soul sister, welcome back
to the show. Thanks for having me. I'm, I think today's gonna
be our funnest interview yet.
For sure. I know. I was feeling it this morning. And I have my
coffee. So I'm Yes. Oh, I love that love, love. Hashtag love
that. Um, yeah. Anyway, I'm getting ahead of myself. So
before we get there, before I introduce Amanda formula, I want
to just do a little bit of housekeeping. And first, I want
to say hello to our new listeners. We have listeners in
over 100 countries now. And it's just so much fun to hear from
you. Thank you for leaving us reviews. If you've left a
review, you can go to Ursula inc.co, forward slash giveaway.
And we have a special gift for you just for leaving us review
reviews help everyone learn more about the show and see if it's a
fit for them. So thank you for that. Also, if you haven't yet,
go to Ursula inc.co. I made this so easy. It's on the homepage.
And it's in the show notes. When you go there, you'll see we have
quantum revenue expansion, the masterclass which pairs very
well with the podcast. So if you like what we talked about here,
I take you on a three part journey to talk about how to
expand your quantum revenue container, ie to x or 10x, or
sales, get in alignment with your packages and pricing, ie
raise your prices, shift your packages, work on your
marketing. And then the third part of the class we talk about
how to collapse time and get there even faster, which is so
much fun, because that's the whole quantum conversation. So
anyway, if you go to Ursula inc.co, it's $1,000 value, it's
the coolest class ever, you get it as a gift for being a
listener of the show. So if you haven't done that, definitely do
it. Finally, our next intensives already filling up for 2021. I'm
super excited about it. I love that class, you don't you just
love something like you love a class that you like, Rebecca and
I love the 2x intensively we put our arms around that guys, we
just love it. Because we keep the class small. And you come in
and you get to work on your business for two days focusing
on 2x thing or 10x in your sales, whatever you want, while
shaving 10 or more hours off your work week. And in order to
do that you have to uplevel your team, you have to uplevel your
systems and processes, probably all those things you don't like
spending time on, we're going to help you get it done over the
two days. So you can go to Ursula nk.co forward slash
apply. Send us a few details about you and my team. We'll get
you all the information about the next two weeks intensive and
again, 2020 one's already filling up. Like I feel like
excuse me, 2022 is already filling up. Because I feel like
people are just ready. Like they're ready. And that's like
three twos in the year next year. So I just numerology wise,
no, it's going to be a great year. So come and play with us.
We'd love for you to have one of those seats. All right, all my
housekeeping is done. And a Johnson is in the house. Amanda.
And by the way, if you haven't listened to her other podcasts
go back because you can hear like, we've had the most
interesting conversations about business and book publishing. So
go back and listen to those shows as well. One of the one or
two of them and double your sales now. That is what it used
to be called. And then which is still in this quantum revenue
expansion lineup. Like you'll find them there. And then also I
interviewed Amanda last year, so you definitely want to hear
about her journey, because she helps aspiring and seasoned
change agents. Right through her individual and collective
stories. She partners with divinely inspired souls to craft
messages for maximum impact on their audience brand and bottom
line and heal their stories so they can change the world
without compromising their health, their sanity, or their
soul. After years of engaging, clarifying and helping others
develop powerful messages as a student teacher and master
writing coach, Amanda has uncovered her own as well, in
addition, she just wrote this great book with a hand like a
bunch, not including me, a bunch of other authors called, you
can't make this story up, which we're gonna be talking about
today. Because you really can't like the stuff that has happened
in our lives. I feel like you can't make this up. And really,
when the mess becomes the message, right, like great
things can happen. So let's, let's just jump in. I mean,
maybe people need to know how we met or kind of our story and
your story, you take away and then we'll, we'll see what
unfolds. Yeah,
that's a great place to start. Because I mean, I originally
reached out to you to be in the book, or to write the foreword,
I was like, I can't do this book without your story in it,
because you're the first real client that I had. I mean, I was
always helping people through high school and college and all
my degrees to help people, you know, write better papers and
get things done. And I was editing for people. And then
there was this moment in time, where I was really kind of at my
lowest. And I had a little boy at home, my marriage was falling
apart. And I had this opportunity to work with a
mentor, and work with her an online writing instruction
company. And it was amazing. And I was doing all this work with
her. And then we went out, this is a great business lesson. We
went out to shop her business, and she ended up going to NABO.
And met a bunch of you. And her business was all about helping
people to write well, like learn how to write well. And, and all
of you people were like, um, I do not want to learn how to
write well, I want someone to fix all of this content that I'm
trying to get out into the world. And so for a while, while
she was trying to figure out what she was gonna do with the
company, and where she was going to go, I became the primary
editor in the company. And so that's why when you had sewing
with intention, kind of in its final moments of production, and
I know she had edited that for you, but then it was like the
workbook, I need a workbook, and I need it in two weeks.
I don't remember that, by the way, but I believe you.
This is this is when Ursula talks about collapsing time. She
was not joking. I watched her do this for 15 years. It's
ridiculous. Two weeks, and I was like, I have my teaching
credential. And this lady is talking about tapping back into
potential, which is what I have lost. And so here I was, like, I
know I have more potential than this. I'm at my deepest, darkest
moment here. I have this little kid that I don't want to turn
out like this, what am I going to do? And then Ursula shows up.
And she's like, Hey, I have a book about intention and
potential. And I was like, Sign me up. So yeah, we did that in
two weeks. And I went to lunch, and I met other people who
eventually became editing clients. And yeah, I mean, and
then I think after selling with intention, one great goal was
already pushing out you. Mm hmm. So then it was, you know, deep
dive into editing for that. And I had the opportunity to work to
be in your, what was it like a coaching program for one great
goals, like a trial, like a pilot something. And that's when
my message came through? was during that time, because I was
like, Well, I have a goal, I just want to, like, feel like I
can survive. And, you know, like, that's really where I was
at. I'm not, I'm not exaggerating at all, it was a
horrible, horrible phase. And so we get into the one great goal
class, and we're working through it. And I'm like, what these
goals are these my goals, I don't know whose goals these are
my parents goals, my teachers goals, like, and then I had this
moment with my mentor. And she asked me, what value do you have
to give to the world today? And I was like, I have no clue. I
just did not, I could not reach for it. But in 20 minutes, after
a lot of tears, I realized, Oh, that's my message. It was the
the way that I was raising Aaron was extremely important. And I
was starting to see the results. I was changing the way that I
was messaging him because I was clear enough that I could see
all of the words and messages that had kind of messed me up,
well, really well intentioned, really well intentioned things
that parents and teachers said to me that just kind of got me
twisted up in knots. And so I was unraveling that and redoing
it with him and getting amazing results. So that's when my
message came through. And then one great goal was, gee, Ursula,
I had this idea on my way home. What if I partnered with a
teacher from the secret and she was like, I'm sorry, what I
mean, of course, but Where'd that come from? Right. And yeah,
the rest is history. It'll happen. Oh my gosh, like so many
things
that I forgotten first of all, necessity is the mother of
invention. I remember now why I had to get the workbook done so
quickly. It's because Tim and I owed sickness six mortgages we
had to pay in one month and I had to get that class off the
ground so that that First selling with intention intensive
off the ground. Oh my gosh, yeah, um, one great goal, you
know, I just want to kind of throw in for our listeners, you
know, to me books are really divine downloads, and they come
through us as messages, right. That's what Amanda is talking
about. And we all have our, you know, our pain stories as
Amanda's sharing her as we all have the stuff that we've gone
through. And I'll tell you like, my pain stories, like my life
stories are still coming out in the books. Like, it's still
like, the last book that I wrote up level now, which is not in
the world, yet. It's sitting, right, it's, I could see it
sitting right over there. It's waiting, I definitely share the
most personally and the most. You know, kind of the hardest
stuff and stuff that Amanda you didn't even know, and I've known
you for years. And so just just so much compassion for everyone
who's listening or watching, you know, that we all have messy
stuff in our lives. And if you feel like you're called to write
a book you are like it's trying to come through you are so
follow that guidance. And you know, find people who can
support you. Like one thing I think is great about like you,
you know, one thing that man and I are modeling today is this,
the support of other entrepreneurs, the support of
other mentors and experts. I mean, we're friends today. But I
remember when we met, when you said that novel meeting, a bunch
of you, a bunch of you, people I didn't know, like, you know, I
was, yeah, a bunch of those. And then which you became then
right, and entrepreneur as well. Being an entrepreneur is a
lonely journey, like, let's face it, it's a lonely journey. And
it's, it can feel like the biggest self development course
you'll ever take. And then if you write a book, then you got
to write about all your stuff, right? Your storytelling, and
all that stuff that's come through being an entrepreneur.
And yet, it's also one of the most important healing Journeys
you can take. And I have found so much healing, through my
business through helping people through helping our clients and
through through writing. And so, I mean, let's, um, we mentioned,
you know, you can't make this story up, tell us about the new
project that you're working on with, with clients. I'm part of
that I'm excited to be part of it. Why did you decide to write
this book? Like, why did that book want to come through at
this time in the world?
Yeah. Well, it actually started about two years ago, almost
exactly. And I don't know, you know, how sometimes just, it's
the magic, right? Like, sometimes just a bunch of things
planned at one time, and all kind of alchemize into this
idea. And I was getting a lot of feedback from my clients that
was like, wow, you know, if I hadn't been through this
program, I wouldn't have blah, blah, blah. And it had nothing
to do with getting the book done. Once, you know, business,
like it was about transformation and healing that was happening
for people because they had reengaged their story, and
learned how to co author their lives instead of just kind of
being in it as the character. And so I just thought, you know,
there are enough people that I think we should tell the story,
because at the same time, I was hearing from a bunch of
creatives who were like, you know, I have this great idea.
And it was so wonderful, and, and I'm stuck. And there's
something wrong with me. And I've signed up for all of these
programs, and spent 10s and hundreds of 1000s of dollars to
try to get people to help me. And I don't understand what it
is oh, and then I paid more money to figure out why I was
sabotaging myself. And I still can't get this book done. And,
you know, 10 or 15 years of this taught me one thing that this is
about way more than building a business writing a book, it's
really the soul's call, I believe, to get clear on the
things that still aren't working. You know, we think we
say we want to write a book because we've overcome this, and
we want to share how we did it. And that's friggin amazing,
share that. And also, there's usually an area of our lives or
something that is still kind of janky. And the process of
writing will show us not just where that is because it usually
jumps up and slaps us in the face. As soon as we start
writing, let's be honest, I call them story collisions. But it
also if we can actually get into the process and get past the the
stress and the stuckness and just write those shitty rough
drafts, you know, then we can really begin to see where we
keep losing our power, where we keep the story loops going,
where we have agency where we could pick up the pen and write
a new script or write in a new behavior and the play that we're
living here so you know, it's been it was an amazing moment
where I was like, you know, I think we just need to have all
these people tell their stories so other people don't feel so
darn crazy all the time because There's so much like what's
wrong with me? Right? You hear it all the time. What's wrong
with me? Why can't I do this? It turns into self shaming, self.
flagellation is awful. And so there was that piece. But then
there was also a crescendo, let's say, of me realizing that
I had never told my parts of the stories. And that was extremely
important to me. Because, you know, oh, Amanda, thank you
helped me to heal this. Oh, Amanda, thank you helped me to
do this. And, and it's like, well, that's awesome. But these
people don't know what they catalyzed. For me. Every message
came into my life, like I shared at the beginning with yours,
right? Like, I'm totally divorced from potential and this
woman with this business name, potential quest jumps in starts
talking about intention, like, no coincidence, you know, I get
a one of the first editing projects I had was about, it was
a resource for caregivers. Well, I was living with my grandmother
at the time. And she right after we finished the book, she ended
up falling and needing a lot of support. And suddenly, I was a
caregiver. And I already had a resource guide. Like, I already
knew what was coming, I already knew what needed to be
addressed. And so there are all of these moments. I mean, people
who've had really terrible relationship issues, man, as
soon as they enter my world, I'm like, at another level of
healing my own relationship stuff. So I wanted people to be
able to see that dynamic first for the creative so that they
could see, you know, like, Okay, I'm not, I'm not the only one
here, like you said, it's a lonely journey, you're not on it
by yourself. And maybe if you stop shaming yourself so hard,
you could get into the process, you know, someone will give you
permission to say, this is actually perfect. There's
nothing wrong with this right now. You just got to keep going.
That would be amazing. And also for all of the coaches out
there. How many coaches do you know walk away? Because it's
just too hard. The clients are just too tricky. It's just too,
like. And I wonder to myself, how much of that is because this
is the thing that's happening under the surface, the clients
are pushing at our own stories. Yeah. And we don't know it. And
so we don't lean in. We call them crazy clients. So we, we
back out of contracts, we and then you know, it's all just all
too hard. And so we stopped for a while and we don't push
forward. And so, for me, that's what I wanted this book to be
was an opportunity for both creatives and coaches, to see
the messy magic that can happen when we're open to it. Yeah.
So God, I know the end for everyone's wondering, yes,
Amanda's gonna tell us how we can get the book with some other
cool things along with it. So let's talk about I mean, I, one
ways we could go with this, and we've had you on the show, and
you've talked about your own business growth, so people can
go back and listen to that. But I'd love to talk about just the,
like, kind of the myths and the truths about what it really
means to write a book and how that could impact your business.
Because I think there's a lot of beliefs out there. So what what
would you like to share with our audience about about that, like,
what's, what are the myths about writing a book? And what are
some of the truths?
Oh, man? Well, I think one of the first things that people
have to realize is that when you get inspired to write, it's
usually the only part that you see is the writing. Like, it
just needs to get the manuscript done. But then, because you
don't know what it's like to write or publish a book, you end
up, like I have so many people who just don't finish the
manuscript. And when I really dig in and ask why it's like,
well, I don't know what comes next. So unconsciously, they're
keeping themselves from finishing because they don't
know how to self publish, or how to reach out to a publisher
what's involved, because that was never what the point was.
Right? It was just to write and get what they needed out of it,
and then hopefully get it to someone else. But I'm sure
they're like millions of manuscripts and drawers that
just are almost there. I could change the world, if they would
just finish it because they knew how to move that forward. So
there's that piece. There's another funny thing that's out
there, like, you know, million dollar authors, and you like,
Oh, are you sure you want to get me started on this? It's hard.
So there's all these and you know, I'm the million dollar
author thing really gets me because it's like really who's
gonna make millions of dollars on a book. When you look when
you understand how publishing works, and you understand that
you're going to charge $15 or 20. Let's go big $25 per book,
and it takes $5 to print and then you got to pay for
shipping. You got to pay for production. You got like all of
these other things you end up with. You're lucky if it's like
a $10 royalty per book, right? Lucky. So how many books do you
have to sell? I'm no good at math. You know that you see me
on spreadsheets? I'm all the words, how many books you have
to sell in order to become a million dollar author? That's
bogus. I hate the way that that's positioned. Yeah, it's so
you know, oh, I want to do that. But then people get into those
into these programs and, and webinars where it's like, oh,
shoot, I have to grow whole business, I was just trying to
write a book. Right. And they don't tell you that, you know,
the first six figures can be really, really tricky.
It's a lot of work.
And so, you know, but, and then in order to do you know, maybe
go seven, you have to do all of these other things, you have to
hire a team, you have to, you know, Train the Trainer program
start popping up, and all of these different things where
it's like, people are, their minds are blown, because they
just want to write a book, and help people.
So yeah, I want to tie to that. So why write a book? Like why?
Why should someone then like, it's a lot of work? We know
that? Um, what? What's at the end of the road for someone,
after they write
it? Well, I think you're the perfect person to answer that
question was the end of the road, you have five bucks? Why
would you do that to yourself? It's not easy. And I watched
you, you know, eat lots of chocolate chip cookies and
drink. Yeah, and have lots of little screaming emails about
editing processes.
The worst? I mean, I'd love to I mean, I'll, I think we can talk
about this for a minute. I
think you know that, at least for me. It was more painful to
not write the book, because I knew it was going to help
somebody. And I felt like, I felt like the message was meant
to come through me. And I think, I think too, like, this is
important to talk about, because I did the same contrast and
compare thing that everybody else does, like, I'll go out and
be like, well, because I have another book that wants to be
written right now. It's been sitting in my mind, it's on my
list here. And it keeps coming up in a million different ways.
People are like, I want you to write x book, like, literally
people have said to me, you need to write this book on this thing
that I say. And so it's become, it's again, becoming more
painful to not write the book, because I know, here's the other
thing, not only is it going to be great for, for whoever gets
to read it, it's going to be helpful, it's going to solve
some problem, it's gonna be really good for me. And so
there's so much transformation and healing that comes through
writing the book myself, and, and getting it out there. And
just some of the, the ideas of the processes and the things
that are gonna come through to help people it's gonna help me
as well. So so it's like, again, I think it's just more painful
to not write the book. Now, I but I also want to say, I met
you and I met the right people at the right time, like
synchronicity definitely happen to say where, like you showed
up, you've always said, you've always believed in my books more
than I have. And I and that's really important to find people
who could be in your corner and say, Yeah, this is a great book
to put out there. And, and to not get stuck in the trap of
like, oh my gosh, but so and so wrote this book, like or so and
so wrote this book, that is none of your business. That's not
your book, that's none of your business. You've got to let your
book come through, because that book is meant to help certain
people in the world. So I think that's my, you know, again, more
painful to not write it then like to just let it come
through. I guess I feel like right now the ideas are coming
down. It's like, I got this whole sheet like looking at me.
Yeah, well, and I think the other thing, too, that I've seen
for you is that it always propels and catalyzes the next
thing for you. So there's something about like when you're
hanging on to like the sewing with intention class or the you
know, and you're like, I have to do this, because this is the
only way that this is getting to the world is me doing this, but
when you put it in a book, then it cracks open the next thing
that wants to come through you, but we hang on to these things.
I was just looking at it yesterday, I'm in calendar,
hell, because I was reading. And I was like, there's so much that
I could do. Right? So many programs that I've offered over
the years, and I love them all. But what are the things that are
needed now? And and so, you know, the next audience is
calling view and it has always been calling you look at the
audience, the audience of clients, and listeners that you
have now are dramatically different than when I met you 15
years ago. Right? I mean, from from income, to personality, to
right, like all of those things. There's completely different and
I think part of that is because every book has allowed you to
it's like a stepping stone to your next your next level of
business. Your next book of clients. And I think that's all
a result of healing. You know how many, one of my, my favorite
and least favorite parts of what I do is like, well, this awesome
is this, this framework is amazing. But there's this one
thing that I feel like is missing right here. You know,
and it's like the most natural thing in the world, to the
author. And so they don't include it. But it is the magic,
because is the thing that is the most natural to the author that
they have used to propel their journey forward. It's the unseen
thing because they don't put value on it, because it's so
easy. But for everyone else, they got to know what that is.
And they got to know how to how to embody that themselves in
order to get the same types of results. So with every one of
your books, you I've watched you wrestle like, well, this is the
way I've done it before. But actually, I think if I, you
know, what, there was this one other thing that I did, that
isn't even in this framework, and so it's made you even better
and even more articulate with how you're really doing things.
And I think, you know, the belief zone was like, getting
the, the real juice behind how you've been doing business, you
know, it was like, You had all the sales books, then we got the
belief zone, and it was like, Oh, this is what's really
happening. This is the, the underbelly of, of what's making
this go at the level that it goes. So and then, you know,
this next book up level now is just another, it's another level
of integration. And it's not about just business anymore.
It's about the personal and, you know, I've watched you, I've
watched you wrestle with all those things over time, to the
point where, like, now it's ready for a book and then who
knows what's gonna come next?
I kind of know, but to your point, I just want to say this,
like, I think you're so so accurate in that, you know, by
for those of us who write a book, or who have them stashed
somewhere and need to bring them out again, there's so there's so
much clarification that comes not only through the book, but
also your right like through the business and what I'm doing with
my clients, because we can't, we can't see our own stuff. We
can't like even what we're good at, we can't. But I think so
many years, because for those of you who've known me and been on
this journey with me, like I'm not a different person, what's
different is because of all the healing and peeling, I've done,
I'm a lot more confident. And confidence if we go back to
selling with intention, confidence is what sells right
just like you, Amanda, all the healing and healing. You've done
all the mentors, you've worked with all of the 1000s and 1000s
of dollars that you've spent to learn about, you know, writing
being an author being just a successful human being exact in
your words, peeling, you know, all of that has increased your
competence. Like, I would love to be so crazy to see, like if
we can put the two of us circa 2004. Up here right now, like,
we are not the same people. And it's because we've been
committed to a transformational journey. I mean, to me, writing
is really about being in transformation, and being
committed to that journey, being committed to being better, being
better humans working on ourselves, so that we can help
more people.
Yeah, I just had a client yesterday, tell me, you know, I
felt like a completely different person. And I was like, isn't it
interesting that you can feel both ways at the same time, I
feel like a completely different person, but more like myself
than I've ever felt. And that's what that is, right? Like, we
come into this world. And, you know, most of us are pretty, not
damaged when we get here, let's say right, like, right, we come
in with like, gifts and talents and super powers and some sort
of divine code, and then all the stuff happens, messages get put
on us, traumas happen, we create stories about those traumas, and
it just keeps creating layer after layer after layer that
keeps the real us from being actually interacting with the
world. And feeling like we can be ourselves so yeah, with
every, you know, like, I love it when I'm writing. And I'm just
like, I don't know if I think that's true. Like did I really
like I'm working on this fun little 10 reasons to run away
from being a messenger right now. Like, probably great for my
business right but like 10 reasons to not do this. These
are really good to not do this. Um, and and part of that is this
piece of like, it's not easy, but to your point, you know,
what else are you going to do? That's that's what we always get
to right and the quitting conversations like
what's my How're we each other's quitting coaches? What does that
mean?
Oh, well, I don't know how many times I think the frequency has
has lessened over the years, it has. Maybe once or twice a year,
now one of us will get a text from the other. That's like,
Okay, that's it. I'm done. Like, this is all too hard. I don't
know what the heck, I was thinking this is ridiculous. I
have these things coming up in my business right now or my
personal world. And it's just all too hard. Like, I'm done.
Yeah. And the other one says,
awesome, that's perfect.
What else are you gonna do?
I just want to add, like we all somehow, we always end up
starting a coffee, like a cafe, like a coffee house somewhere.
But then there's a conference room and we end up going back in
the conference room, and we start training again, all that
to say, we never get to quit, it's like this full. It's just a
full circle. So we've tried to quit and it hasn't worked out,
which is actually probably a good thing. And speaking of
that, we're almost out of time. So I want to what I want to
close with just before we talk about the book and how to get it
and the other things that you do. What's your final advice for
our listeners, like, we're, we're in this really, we're
still in the pandemic, whatever's happening. We're in a
weird time in the world. You know, we're two years into that,
as we record this, many of us are having, you know, great
years in business, like if we're still around, mourn, probably
not surviving, we're probably thriving. And maybe there's some
who are listening who aren't quite yet and want that, but
what's, what's your best piece of advice for? For listeners, as
we close out? Start writing. Yes,
yeah, with no agenda, really, like I mean, if you know, you're
supposed to write a book, then just start writing. And, you
know, if you're feeling stuck, or you're feeling excited, the
writing is so going to expose something to you, that will take
you to the next level, whether that's unstuck or, you know,
yeah, next level, like something incredible, being able to show
itself because we tell ourselves the most amazing things when we
put pen to paper. And if we're willing to look at all of the
most amazing stuff with some of that hard stuff that comes along
with it, then sky's the limit.
Sky's the limit. And you can't make this story up. The book
launch tell us about like, if someone wants to work with you,
what do you have for us today?
Well, if you go to Trudeau intention, comm you will see all
the things. The book I'm really excited about, it's gonna launch
on my birthday, January 21 2022, fortuitous numbers, I believe.
Yeah. Um,
and so what we have done is we have 19, authors, and then
myself, and all of us came together to not just write this
amazing book that will make you laugh, cry, and maybe cringe a
little. But, you know, we wanted it to be more than the book, we
want the book to inspire people, we want the book to support and
make people feel like they're not crazy for feeling the way
that they are inside of the creative or coaching process.
But we also wanted to give them tools because Alo, it's a
community full of brilliant people with tools and skills and
messages. And so what we did was we combined, we're calling them
the creative cocoon kits. And there are four different levels
of offering. So the first level is a bunch of digital content
that people can get that will help them to move forward. These
are classes or PDF reports, or excerpts from books, or even
children's books that they can read to their kids like,
amazing, amazing content. And then at the next level, if they
want to purchase even more books, they get the opportunity
to join us for live classes. So we have people who do yoga and
tapping and like all of these awesome things will actually
help creatives move through the process and move some energy and
get unstuck. And then we're doing you like this, or doing
these creative clusters. Because, you know, clusters of
people, but also sometimes it feels like a cluster, right?
Like, literally and so we're gonna have conversations with
people and kind of put them on the on the hot seat, like give
them the opportunity to ask whatever questions they want
about books about business, about brandy and about all the
things that we collectively have to offer. And so it'll be fun.
And then there's of course, huge discounts in the big grand prize
baskets for like, huge discounts on my program and a bunch of
other coaching programs again, like when people get into this
process. Usually at least one thing pops up a relationship
issue, a financial thing, a health thing, like the stories
are all tied together. And so collectively, we touch all of
those arenas for people. And so no matter what they're going
through, they're going to be able to find support.
Someone said about that. Yeah. So the best place to the best
place is just to go to true intention calm is there any
specific thing you want to point them to or anything else,
it should be on the on the home site, you'll see you can't make
this story up, you can put your name and email address in and
you'll get the introduction in your inbox, so you can kind of
get a little taste. And also, we've watched sips of story and
sanity podcasts, and that sips of story insanity, like
Insanity, you know. So that's launched. And so we're
interviewing all of the collaborators right now. And
those are hope areas, laugh, cry, cringe. I mean, I just love
hanging out with these people, and them telling like their real
stories behind the stories. It's incredible.
So awesome. Well, thanks for being here. And our listeners go
to true to intention comm check out all this. There's so much
stuff like you have so much content you have so much that
you give away. And also to get a copy of that at Nelson. Yeah,
yeah, you can't make this story up. Is just like for my Can I
pre order? Or what when do I wait until to your birthday,
there's no pre order, what you'll do is you'll go to the
website, and you'll see the sales page, there's a video and
then you just kind of decide what level you want to play at
how many books do you want and what kind of content or support
do you want as in return. And then you make that commitment.
And then the day of, you'll get a reminder to go and purchase
the number of books that you agreed to. And then in order to
get all the content, we'll get receipts and stuff for anything.
Thank you so much for being here. Again, quantum revenue
expansion. Thank you. We always have so much fun, we could talk
forever and our listeners all over the world. Thanks for
hanging out with us. And I hope you enjoyed our just us talking
today about what it really takes to write a book and what that
journey is like and also why it's so important. So if you
feel the call, definitely go to Trudeau intention comm learn
more there. And in the meantime, I just want to wish you an
incredible rest of 2021 Make this your most epic month yet.
Bye for now.