1 00:00:18,119 --> 00:00:20,489 Unknown: Hey everybody, and welcome back to quantum revenue 2 00:00:20,489 --> 00:00:23,759 expansion, the podcast, super excited to have you with us 3 00:00:23,759 --> 00:00:26,849 today. And it's December as we're recording this, we're 4 00:00:26,849 --> 00:00:30,929 finalizing 2021. I'm excited to think about the 2021 Anyone 5 00:00:30,929 --> 00:00:33,029 else, like, there's a lot of great things that happened and 6 00:00:33,029 --> 00:00:38,039 was also just kind of a weird year. So anyway, if you are an 7 00:00:38,039 --> 00:00:40,679 aspiring author, or maybe you're an author looking to get your 8 00:00:40,679 --> 00:00:43,229 book out into the world, or maybe you're looking for just 9 00:00:43,229 --> 00:00:45,359 partners or people you can talk to about being in the book 10 00:00:45,359 --> 00:00:48,719 publishing industry. I'm so excited to have my guests back 11 00:00:48,719 --> 00:00:52,649 today. My guest today, Amanda Johnson, the Amanda Johnson, 12 00:00:52,769 --> 00:00:54,299 you've been a longtime listener, you know, she's been on the 13 00:00:54,299 --> 00:00:57,119 show, like three or four times. So anyway, be Amanda Johnson. 14 00:00:57,329 --> 00:01:02,039 And we're gonna talk about how you can't make this story up. 15 00:01:02,039 --> 00:01:04,079 And I'm saying story. There's all aspects of it. You can't 16 00:01:04,079 --> 00:01:08,669 make this story up. And are we talking about the book 17 00:01:08,699 --> 00:01:13,289 publishing, industry and journey and because of Amanda, I have 18 00:01:13,289 --> 00:01:15,899 now written five books. The fifth one, we're still trying to 19 00:01:15,899 --> 00:01:17,699 get out in the world that's been done since like, I don't know, 20 00:01:17,699 --> 00:01:21,509 like, 2018 We'll talk about that today. Because I will say that 21 00:01:21,509 --> 00:01:25,829 writing a book is a journey. So Amanda Johnson, my favorite 22 00:01:25,829 --> 00:01:29,159 quitting coach, one of my best friends in the entire world, my 23 00:01:29,159 --> 00:01:30,509 soul sister, welcome back 24 00:01:30,509 --> 00:01:34,049 to the show. Thanks for having me. I'm, I think today's gonna 25 00:01:34,049 --> 00:01:35,459 be our funnest interview yet. 26 00:01:36,149 --> 00:01:39,239 For sure. I know. I was feeling it this morning. And I have my 27 00:01:39,509 --> 00:01:46,049 coffee. So I'm Yes. Oh, I love that love, love. Hashtag love 28 00:01:46,049 --> 00:01:49,649 that. Um, yeah. Anyway, I'm getting ahead of myself. So 29 00:01:49,649 --> 00:01:52,199 before we get there, before I introduce Amanda formula, I want 30 00:01:52,199 --> 00:01:56,639 to just do a little bit of housekeeping. And first, I want 31 00:01:56,639 --> 00:01:59,189 to say hello to our new listeners. We have listeners in 32 00:01:59,189 --> 00:02:01,799 over 100 countries now. And it's just so much fun to hear from 33 00:02:01,799 --> 00:02:04,859 you. Thank you for leaving us reviews. If you've left a 34 00:02:04,859 --> 00:02:08,579 review, you can go to Ursula inc.co, forward slash giveaway. 35 00:02:08,729 --> 00:02:11,429 And we have a special gift for you just for leaving us review 36 00:02:11,459 --> 00:02:14,519 reviews help everyone learn more about the show and see if it's a 37 00:02:14,519 --> 00:02:17,579 fit for them. So thank you for that. Also, if you haven't yet, 38 00:02:17,579 --> 00:02:21,599 go to Ursula inc.co. I made this so easy. It's on the homepage. 39 00:02:21,599 --> 00:02:24,269 And it's in the show notes. When you go there, you'll see we have 40 00:02:24,269 --> 00:02:28,439 quantum revenue expansion, the masterclass which pairs very 41 00:02:28,439 --> 00:02:30,869 well with the podcast. So if you like what we talked about here, 42 00:02:31,049 --> 00:02:33,809 I take you on a three part journey to talk about how to 43 00:02:34,049 --> 00:02:37,289 expand your quantum revenue container, ie to x or 10x, or 44 00:02:37,289 --> 00:02:40,919 sales, get in alignment with your packages and pricing, ie 45 00:02:40,949 --> 00:02:44,219 raise your prices, shift your packages, work on your 46 00:02:44,219 --> 00:02:46,499 marketing. And then the third part of the class we talk about 47 00:02:46,499 --> 00:02:49,829 how to collapse time and get there even faster, which is so 48 00:02:49,829 --> 00:02:52,109 much fun, because that's the whole quantum conversation. So 49 00:02:52,109 --> 00:02:55,259 anyway, if you go to Ursula inc.co, it's $1,000 value, it's 50 00:02:55,259 --> 00:02:58,229 the coolest class ever, you get it as a gift for being a 51 00:02:58,229 --> 00:03:00,989 listener of the show. So if you haven't done that, definitely do 52 00:03:00,989 --> 00:03:05,429 it. Finally, our next intensives already filling up for 2021. I'm 53 00:03:05,429 --> 00:03:07,949 super excited about it. I love that class, you don't you just 54 00:03:07,949 --> 00:03:11,579 love something like you love a class that you like, Rebecca and 55 00:03:11,579 --> 00:03:14,219 I love the 2x intensively we put our arms around that guys, we 56 00:03:14,219 --> 00:03:17,879 just love it. Because we keep the class small. And you come in 57 00:03:17,879 --> 00:03:20,129 and you get to work on your business for two days focusing 58 00:03:20,129 --> 00:03:23,549 on 2x thing or 10x in your sales, whatever you want, while 59 00:03:23,549 --> 00:03:26,429 shaving 10 or more hours off your work week. And in order to 60 00:03:26,429 --> 00:03:29,039 do that you have to uplevel your team, you have to uplevel your 61 00:03:29,039 --> 00:03:31,559 systems and processes, probably all those things you don't like 62 00:03:31,559 --> 00:03:33,959 spending time on, we're going to help you get it done over the 63 00:03:33,959 --> 00:03:38,759 two days. So you can go to Ursula nk.co forward slash 64 00:03:38,849 --> 00:03:42,569 apply. Send us a few details about you and my team. We'll get 65 00:03:42,569 --> 00:03:44,489 you all the information about the next two weeks intensive and 66 00:03:44,489 --> 00:03:46,349 again, 2020 one's already filling up. Like I feel like 67 00:03:46,439 --> 00:03:49,259 excuse me, 2022 is already filling up. Because I feel like 68 00:03:49,259 --> 00:03:52,679 people are just ready. Like they're ready. And that's like 69 00:03:52,679 --> 00:03:56,189 three twos in the year next year. So I just numerology wise, 70 00:03:56,189 --> 00:03:58,289 no, it's going to be a great year. So come and play with us. 71 00:03:58,499 --> 00:04:01,439 We'd love for you to have one of those seats. All right, all my 72 00:04:01,439 --> 00:04:06,989 housekeeping is done. And a Johnson is in the house. Amanda. 73 00:04:07,439 --> 00:04:10,019 And by the way, if you haven't listened to her other podcasts 74 00:04:10,019 --> 00:04:12,629 go back because you can hear like, we've had the most 75 00:04:12,629 --> 00:04:14,939 interesting conversations about business and book publishing. So 76 00:04:14,939 --> 00:04:17,699 go back and listen to those shows as well. One of the one or 77 00:04:17,699 --> 00:04:20,459 two of them and double your sales now. That is what it used 78 00:04:20,459 --> 00:04:23,789 to be called. And then which is still in this quantum revenue 79 00:04:23,789 --> 00:04:27,149 expansion lineup. Like you'll find them there. And then also I 80 00:04:27,149 --> 00:04:29,369 interviewed Amanda last year, so you definitely want to hear 81 00:04:29,429 --> 00:04:33,689 about her journey, because she helps aspiring and seasoned 82 00:04:33,719 --> 00:04:37,379 change agents. Right through her individual and collective 83 00:04:37,379 --> 00:04:40,829 stories. She partners with divinely inspired souls to craft 84 00:04:40,829 --> 00:04:44,489 messages for maximum impact on their audience brand and bottom 85 00:04:44,489 --> 00:04:47,639 line and heal their stories so they can change the world 86 00:04:47,639 --> 00:04:51,419 without compromising their health, their sanity, or their 87 00:04:51,419 --> 00:04:54,629 soul. After years of engaging, clarifying and helping others 88 00:04:54,659 --> 00:04:57,659 develop powerful messages as a student teacher and master 89 00:04:57,659 --> 00:05:01,079 writing coach, Amanda has uncovered her own as well, in 90 00:05:01,079 --> 00:05:04,349 addition, she just wrote this great book with a hand like a 91 00:05:04,349 --> 00:05:07,919 bunch, not including me, a bunch of other authors called, you 92 00:05:07,919 --> 00:05:10,529 can't make this story up, which we're gonna be talking about 93 00:05:10,529 --> 00:05:12,599 today. Because you really can't like the stuff that has happened 94 00:05:12,599 --> 00:05:16,289 in our lives. I feel like you can't make this up. And really, 95 00:05:16,289 --> 00:05:19,919 when the mess becomes the message, right, like great 96 00:05:19,919 --> 00:05:23,039 things can happen. So let's, let's just jump in. I mean, 97 00:05:23,609 --> 00:05:26,549 maybe people need to know how we met or kind of our story and 98 00:05:26,549 --> 00:05:29,489 your story, you take away and then we'll, we'll see what 99 00:05:29,489 --> 00:05:30,179 unfolds. Yeah, 100 00:05:30,210 --> 00:05:33,270 that's a great place to start. Because I mean, I originally 101 00:05:33,270 --> 00:05:36,960 reached out to you to be in the book, or to write the foreword, 102 00:05:36,960 --> 00:05:40,440 I was like, I can't do this book without your story in it, 103 00:05:40,500 --> 00:05:44,970 because you're the first real client that I had. I mean, I was 104 00:05:45,000 --> 00:05:49,470 always helping people through high school and college and all 105 00:05:49,470 --> 00:05:54,780 my degrees to help people, you know, write better papers and 106 00:05:54,780 --> 00:05:57,990 get things done. And I was editing for people. And then 107 00:05:58,980 --> 00:06:04,140 there was this moment in time, where I was really kind of at my 108 00:06:04,140 --> 00:06:09,120 lowest. And I had a little boy at home, my marriage was falling 109 00:06:09,120 --> 00:06:14,640 apart. And I had this opportunity to work with a 110 00:06:14,640 --> 00:06:17,490 mentor, and work with her an online writing instruction 111 00:06:17,490 --> 00:06:22,620 company. And it was amazing. And I was doing all this work with 112 00:06:22,620 --> 00:06:26,100 her. And then we went out, this is a great business lesson. We 113 00:06:26,100 --> 00:06:29,760 went out to shop her business, and she ended up going to NABO. 114 00:06:30,150 --> 00:06:33,090 And met a bunch of you. And her business was all about helping 115 00:06:33,090 --> 00:06:37,260 people to write well, like learn how to write well. And, and all 116 00:06:37,260 --> 00:06:40,620 of you people were like, um, I do not want to learn how to 117 00:06:40,620 --> 00:06:43,170 write well, I want someone to fix all of this content that I'm 118 00:06:43,170 --> 00:06:46,860 trying to get out into the world. And so for a while, while 119 00:06:46,860 --> 00:06:48,780 she was trying to figure out what she was gonna do with the 120 00:06:48,780 --> 00:06:53,520 company, and where she was going to go, I became the primary 121 00:06:53,520 --> 00:06:57,300 editor in the company. And so that's why when you had sewing 122 00:06:57,300 --> 00:07:02,490 with intention, kind of in its final moments of production, and 123 00:07:02,520 --> 00:07:05,460 I know she had edited that for you, but then it was like the 124 00:07:05,460 --> 00:07:08,610 workbook, I need a workbook, and I need it in two weeks. 125 00:07:09,150 --> 00:07:11,280 I don't remember that, by the way, but I believe you. 126 00:07:12,930 --> 00:07:16,080 This is this is when Ursula talks about collapsing time. She 127 00:07:16,080 --> 00:07:19,680 was not joking. I watched her do this for 15 years. It's 128 00:07:19,680 --> 00:07:23,520 ridiculous. Two weeks, and I was like, I have my teaching 129 00:07:23,520 --> 00:07:27,960 credential. And this lady is talking about tapping back into 130 00:07:27,960 --> 00:07:34,020 potential, which is what I have lost. And so here I was, like, I 131 00:07:34,020 --> 00:07:37,170 know I have more potential than this. I'm at my deepest, darkest 132 00:07:37,170 --> 00:07:39,600 moment here. I have this little kid that I don't want to turn 133 00:07:39,600 --> 00:07:42,540 out like this, what am I going to do? And then Ursula shows up. 134 00:07:42,870 --> 00:07:45,900 And she's like, Hey, I have a book about intention and 135 00:07:45,900 --> 00:07:50,370 potential. And I was like, Sign me up. So yeah, we did that in 136 00:07:50,370 --> 00:07:53,070 two weeks. And I went to lunch, and I met other people who 137 00:07:53,070 --> 00:07:58,500 eventually became editing clients. And yeah, I mean, and 138 00:07:58,500 --> 00:08:01,080 then I think after selling with intention, one great goal was 139 00:08:01,080 --> 00:08:05,820 already pushing out you. Mm hmm. So then it was, you know, deep 140 00:08:05,820 --> 00:08:08,730 dive into editing for that. And I had the opportunity to work to 141 00:08:08,730 --> 00:08:12,750 be in your, what was it like a coaching program for one great 142 00:08:12,750 --> 00:08:16,800 goals, like a trial, like a pilot something. And that's when 143 00:08:16,860 --> 00:08:19,200 my message came through? was during that time, because I was 144 00:08:19,200 --> 00:08:21,990 like, Well, I have a goal, I just want to, like, feel like I 145 00:08:21,990 --> 00:08:26,670 can survive. And, you know, like, that's really where I was 146 00:08:26,730 --> 00:08:29,550 at. I'm not, I'm not exaggerating at all, it was a 147 00:08:29,550 --> 00:08:34,410 horrible, horrible phase. And so we get into the one great goal 148 00:08:34,410 --> 00:08:36,630 class, and we're working through it. And I'm like, what these 149 00:08:36,630 --> 00:08:39,030 goals are these my goals, I don't know whose goals these are 150 00:08:39,030 --> 00:08:43,770 my parents goals, my teachers goals, like, and then I had this 151 00:08:43,830 --> 00:08:47,820 moment with my mentor. And she asked me, what value do you have 152 00:08:47,820 --> 00:08:52,470 to give to the world today? And I was like, I have no clue. I 153 00:08:52,470 --> 00:08:56,250 just did not, I could not reach for it. But in 20 minutes, after 154 00:08:56,250 --> 00:09:00,180 a lot of tears, I realized, Oh, that's my message. It was the 155 00:09:00,210 --> 00:09:05,760 the way that I was raising Aaron was extremely important. And I 156 00:09:05,760 --> 00:09:08,220 was starting to see the results. I was changing the way that I 157 00:09:08,220 --> 00:09:11,790 was messaging him because I was clear enough that I could see 158 00:09:12,180 --> 00:09:15,780 all of the words and messages that had kind of messed me up, 159 00:09:15,810 --> 00:09:19,170 well, really well intentioned, really well intentioned things 160 00:09:19,170 --> 00:09:21,630 that parents and teachers said to me that just kind of got me 161 00:09:21,630 --> 00:09:26,160 twisted up in knots. And so I was unraveling that and redoing 162 00:09:26,160 --> 00:09:29,100 it with him and getting amazing results. So that's when my 163 00:09:29,100 --> 00:09:32,640 message came through. And then one great goal was, gee, Ursula, 164 00:09:32,670 --> 00:09:36,120 I had this idea on my way home. What if I partnered with a 165 00:09:36,120 --> 00:09:39,240 teacher from the secret and she was like, I'm sorry, what I 166 00:09:39,240 --> 00:09:43,950 mean, of course, but Where'd that come from? Right. And yeah, 167 00:09:43,950 --> 00:09:48,000 the rest is history. It'll happen. Oh my gosh, like so many 168 00:09:48,000 --> 00:09:48,210 things 169 00:09:48,210 --> 00:09:50,760 that I forgotten first of all, necessity is the mother of 170 00:09:50,760 --> 00:09:53,370 invention. I remember now why I had to get the workbook done so 171 00:09:53,370 --> 00:09:56,190 quickly. It's because Tim and I owed sickness six mortgages we 172 00:09:56,190 --> 00:09:58,740 had to pay in one month and I had to get that class off the 173 00:09:58,740 --> 00:10:01,920 ground so that that First selling with intention intensive 174 00:10:01,920 --> 00:10:06,240 off the ground. Oh my gosh, yeah, um, one great goal, you 175 00:10:06,240 --> 00:10:09,090 know, I just want to kind of throw in for our listeners, you 176 00:10:09,090 --> 00:10:11,790 know, to me books are really divine downloads, and they come 177 00:10:11,790 --> 00:10:14,880 through us as messages, right. That's what Amanda is talking 178 00:10:14,880 --> 00:10:19,200 about. And we all have our, you know, our pain stories as 179 00:10:19,200 --> 00:10:21,480 Amanda's sharing her as we all have the stuff that we've gone 180 00:10:21,480 --> 00:10:24,540 through. And I'll tell you like, my pain stories, like my life 181 00:10:24,540 --> 00:10:27,540 stories are still coming out in the books. Like, it's still 182 00:10:27,630 --> 00:10:31,800 like, the last book that I wrote up level now, which is not in 183 00:10:31,800 --> 00:10:34,380 the world, yet. It's sitting, right, it's, I could see it 184 00:10:34,380 --> 00:10:37,110 sitting right over there. It's waiting, I definitely share the 185 00:10:37,110 --> 00:10:41,640 most personally and the most. You know, kind of the hardest 186 00:10:41,640 --> 00:10:43,410 stuff and stuff that Amanda you didn't even know, and I've known 187 00:10:43,410 --> 00:10:46,770 you for years. And so just just so much compassion for everyone 188 00:10:46,770 --> 00:10:51,720 who's listening or watching, you know, that we all have messy 189 00:10:51,720 --> 00:10:54,750 stuff in our lives. And if you feel like you're called to write 190 00:10:54,750 --> 00:10:57,870 a book you are like it's trying to come through you are so 191 00:10:57,870 --> 00:11:01,050 follow that guidance. And you know, find people who can 192 00:11:01,050 --> 00:11:03,510 support you. Like one thing I think is great about like you, 193 00:11:03,570 --> 00:11:07,380 you know, one thing that man and I are modeling today is this, 194 00:11:07,710 --> 00:11:10,350 the support of other entrepreneurs, the support of 195 00:11:10,350 --> 00:11:12,420 other mentors and experts. I mean, we're friends today. But I 196 00:11:12,420 --> 00:11:15,660 remember when we met, when you said that novel meeting, a bunch 197 00:11:15,660 --> 00:11:18,780 of you, a bunch of you, people I didn't know, like, you know, I 198 00:11:18,780 --> 00:11:23,250 was, yeah, a bunch of those. And then which you became then 199 00:11:23,250 --> 00:11:26,070 right, and entrepreneur as well. Being an entrepreneur is a 200 00:11:26,070 --> 00:11:29,700 lonely journey, like, let's face it, it's a lonely journey. And 201 00:11:29,850 --> 00:11:32,430 it's, it can feel like the biggest self development course 202 00:11:32,430 --> 00:11:35,070 you'll ever take. And then if you write a book, then you got 203 00:11:35,070 --> 00:11:38,880 to write about all your stuff, right? Your storytelling, and 204 00:11:38,880 --> 00:11:41,970 all that stuff that's come through being an entrepreneur. 205 00:11:42,180 --> 00:11:45,270 And yet, it's also one of the most important healing Journeys 206 00:11:45,270 --> 00:11:49,230 you can take. And I have found so much healing, through my 207 00:11:49,230 --> 00:11:52,230 business through helping people through helping our clients and 208 00:11:52,230 --> 00:11:58,290 through through writing. And so, I mean, let's, um, we mentioned, 209 00:11:58,290 --> 00:12:01,620 you know, you can't make this story up, tell us about the new 210 00:12:01,620 --> 00:12:04,890 project that you're working on with, with clients. I'm part of 211 00:12:04,890 --> 00:12:07,560 that I'm excited to be part of it. Why did you decide to write 212 00:12:07,560 --> 00:12:09,690 this book? Like, why did that book want to come through at 213 00:12:09,690 --> 00:12:10,980 this time in the world? 214 00:12:11,640 --> 00:12:15,870 Yeah. Well, it actually started about two years ago, almost 215 00:12:15,870 --> 00:12:22,170 exactly. And I don't know, you know, how sometimes just, it's 216 00:12:22,170 --> 00:12:24,480 the magic, right? Like, sometimes just a bunch of things 217 00:12:24,480 --> 00:12:28,440 planned at one time, and all kind of alchemize into this 218 00:12:28,440 --> 00:12:32,850 idea. And I was getting a lot of feedback from my clients that 219 00:12:32,850 --> 00:12:35,280 was like, wow, you know, if I hadn't been through this 220 00:12:35,280 --> 00:12:38,370 program, I wouldn't have blah, blah, blah. And it had nothing 221 00:12:38,370 --> 00:12:41,700 to do with getting the book done. Once, you know, business, 222 00:12:41,700 --> 00:12:46,200 like it was about transformation and healing that was happening 223 00:12:46,200 --> 00:12:50,820 for people because they had reengaged their story, and 224 00:12:51,060 --> 00:12:55,440 learned how to co author their lives instead of just kind of 225 00:12:55,440 --> 00:13:01,470 being in it as the character. And so I just thought, you know, 226 00:13:02,040 --> 00:13:06,330 there are enough people that I think we should tell the story, 227 00:13:06,330 --> 00:13:08,940 because at the same time, I was hearing from a bunch of 228 00:13:08,940 --> 00:13:12,720 creatives who were like, you know, I have this great idea. 229 00:13:12,720 --> 00:13:16,440 And it was so wonderful, and, and I'm stuck. And there's 230 00:13:16,440 --> 00:13:18,720 something wrong with me. And I've signed up for all of these 231 00:13:18,720 --> 00:13:21,930 programs, and spent 10s and hundreds of 1000s of dollars to 232 00:13:21,930 --> 00:13:25,050 try to get people to help me. And I don't understand what it 233 00:13:25,050 --> 00:13:27,540 is oh, and then I paid more money to figure out why I was 234 00:13:27,840 --> 00:13:33,720 sabotaging myself. And I still can't get this book done. And, 235 00:13:33,780 --> 00:13:38,610 you know, 10 or 15 years of this taught me one thing that this is 236 00:13:38,640 --> 00:13:44,190 about way more than building a business writing a book, it's 237 00:13:44,190 --> 00:13:49,860 really the soul's call, I believe, to get clear on the 238 00:13:49,860 --> 00:13:53,340 things that still aren't working. You know, we think we 239 00:13:53,340 --> 00:13:56,040 say we want to write a book because we've overcome this, and 240 00:13:56,220 --> 00:13:59,160 we want to share how we did it. And that's friggin amazing, 241 00:13:59,190 --> 00:14:03,330 share that. And also, there's usually an area of our lives or 242 00:14:03,330 --> 00:14:08,400 something that is still kind of janky. And the process of 243 00:14:08,400 --> 00:14:12,930 writing will show us not just where that is because it usually 244 00:14:13,260 --> 00:14:15,540 jumps up and slaps us in the face. As soon as we start 245 00:14:15,540 --> 00:14:20,820 writing, let's be honest, I call them story collisions. But it 246 00:14:20,820 --> 00:14:25,020 also if we can actually get into the process and get past the the 247 00:14:25,020 --> 00:14:29,550 stress and the stuckness and just write those shitty rough 248 00:14:29,550 --> 00:14:35,100 drafts, you know, then we can really begin to see where we 249 00:14:35,100 --> 00:14:39,090 keep losing our power, where we keep the story loops going, 250 00:14:39,390 --> 00:14:42,480 where we have agency where we could pick up the pen and write 251 00:14:42,480 --> 00:14:46,050 a new script or write in a new behavior and the play that we're 252 00:14:46,050 --> 00:14:51,270 living here so you know, it's been it was an amazing moment 253 00:14:51,270 --> 00:14:54,630 where I was like, you know, I think we just need to have all 254 00:14:54,630 --> 00:14:56,910 these people tell their stories so other people don't feel so 255 00:14:56,910 --> 00:15:01,050 darn crazy all the time because There's so much like what's 256 00:15:01,050 --> 00:15:03,660 wrong with me? Right? You hear it all the time. What's wrong 257 00:15:03,660 --> 00:15:06,780 with me? Why can't I do this? It turns into self shaming, self. 258 00:15:06,780 --> 00:15:11,070 flagellation is awful. And so there was that piece. But then 259 00:15:11,340 --> 00:15:18,930 there was also a crescendo, let's say, of me realizing that 260 00:15:19,050 --> 00:15:24,510 I had never told my parts of the stories. And that was extremely 261 00:15:24,510 --> 00:15:27,990 important to me. Because, you know, oh, Amanda, thank you 262 00:15:27,990 --> 00:15:30,210 helped me to heal this. Oh, Amanda, thank you helped me to 263 00:15:30,210 --> 00:15:32,760 do this. And, and it's like, well, that's awesome. But these 264 00:15:32,760 --> 00:15:36,240 people don't know what they catalyzed. For me. Every message 265 00:15:36,240 --> 00:15:38,790 came into my life, like I shared at the beginning with yours, 266 00:15:38,790 --> 00:15:41,400 right? Like, I'm totally divorced from potential and this 267 00:15:41,400 --> 00:15:44,430 woman with this business name, potential quest jumps in starts 268 00:15:44,430 --> 00:15:49,710 talking about intention, like, no coincidence, you know, I get 269 00:15:49,710 --> 00:15:54,300 a one of the first editing projects I had was about, it was 270 00:15:54,300 --> 00:15:58,560 a resource for caregivers. Well, I was living with my grandmother 271 00:15:58,560 --> 00:16:03,030 at the time. And she right after we finished the book, she ended 272 00:16:03,030 --> 00:16:07,860 up falling and needing a lot of support. And suddenly, I was a 273 00:16:07,860 --> 00:16:11,430 caregiver. And I already had a resource guide. Like, I already 274 00:16:11,430 --> 00:16:14,010 knew what was coming, I already knew what needed to be 275 00:16:14,010 --> 00:16:17,430 addressed. And so there are all of these moments. I mean, people 276 00:16:17,430 --> 00:16:22,710 who've had really terrible relationship issues, man, as 277 00:16:22,710 --> 00:16:25,710 soon as they enter my world, I'm like, at another level of 278 00:16:25,710 --> 00:16:29,580 healing my own relationship stuff. So I wanted people to be 279 00:16:29,580 --> 00:16:32,820 able to see that dynamic first for the creative so that they 280 00:16:32,820 --> 00:16:36,570 could see, you know, like, Okay, I'm not, I'm not the only one 281 00:16:36,570 --> 00:16:39,180 here, like you said, it's a lonely journey, you're not on it 282 00:16:39,180 --> 00:16:43,500 by yourself. And maybe if you stop shaming yourself so hard, 283 00:16:43,800 --> 00:16:46,440 you could get into the process, you know, someone will give you 284 00:16:46,440 --> 00:16:49,710 permission to say, this is actually perfect. There's 285 00:16:49,710 --> 00:16:52,620 nothing wrong with this right now. You just got to keep going. 286 00:16:53,310 --> 00:16:56,370 That would be amazing. And also for all of the coaches out 287 00:16:56,370 --> 00:16:59,700 there. How many coaches do you know walk away? Because it's 288 00:16:59,700 --> 00:17:03,300 just too hard. The clients are just too tricky. It's just too, 289 00:17:03,330 --> 00:17:07,650 like. And I wonder to myself, how much of that is because this 290 00:17:07,650 --> 00:17:10,140 is the thing that's happening under the surface, the clients 291 00:17:10,140 --> 00:17:14,280 are pushing at our own stories. Yeah. And we don't know it. And 292 00:17:14,280 --> 00:17:19,980 so we don't lean in. We call them crazy clients. So we, we 293 00:17:19,980 --> 00:17:23,460 back out of contracts, we and then you know, it's all just all 294 00:17:23,460 --> 00:17:26,100 too hard. And so we stopped for a while and we don't push 295 00:17:26,100 --> 00:17:30,450 forward. And so, for me, that's what I wanted this book to be 296 00:17:30,450 --> 00:17:34,260 was an opportunity for both creatives and coaches, to see 297 00:17:34,770 --> 00:17:39,120 the messy magic that can happen when we're open to it. Yeah. 298 00:17:39,990 --> 00:17:42,540 So God, I know the end for everyone's wondering, yes, 299 00:17:42,540 --> 00:17:45,000 Amanda's gonna tell us how we can get the book with some other 300 00:17:45,000 --> 00:17:52,410 cool things along with it. So let's talk about I mean, I, one 301 00:17:52,410 --> 00:17:54,570 ways we could go with this, and we've had you on the show, and 302 00:17:54,570 --> 00:17:56,520 you've talked about your own business growth, so people can 303 00:17:56,520 --> 00:17:59,850 go back and listen to that. But I'd love to talk about just the, 304 00:18:00,240 --> 00:18:03,570 like, kind of the myths and the truths about what it really 305 00:18:03,570 --> 00:18:05,760 means to write a book and how that could impact your business. 306 00:18:05,760 --> 00:18:09,960 Because I think there's a lot of beliefs out there. So what what 307 00:18:09,960 --> 00:18:12,900 would you like to share with our audience about about that, like, 308 00:18:12,900 --> 00:18:14,970 what's, what are the myths about writing a book? And what are 309 00:18:14,970 --> 00:18:15,900 some of the truths? 310 00:18:15,960 --> 00:18:19,500 Oh, man? Well, I think one of the first things that people 311 00:18:19,500 --> 00:18:23,100 have to realize is that when you get inspired to write, it's 312 00:18:23,100 --> 00:18:27,870 usually the only part that you see is the writing. Like, it 313 00:18:27,870 --> 00:18:31,560 just needs to get the manuscript done. But then, because you 314 00:18:31,590 --> 00:18:34,680 don't know what it's like to write or publish a book, you end 315 00:18:34,680 --> 00:18:37,290 up, like I have so many people who just don't finish the 316 00:18:37,290 --> 00:18:41,130 manuscript. And when I really dig in and ask why it's like, 317 00:18:41,130 --> 00:18:43,920 well, I don't know what comes next. So unconsciously, they're 318 00:18:43,920 --> 00:18:45,540 keeping themselves from finishing because they don't 319 00:18:45,540 --> 00:18:49,080 know how to self publish, or how to reach out to a publisher 320 00:18:49,110 --> 00:18:52,080 what's involved, because that was never what the point was. 321 00:18:52,590 --> 00:18:55,440 Right? It was just to write and get what they needed out of it, 322 00:18:55,620 --> 00:18:57,840 and then hopefully get it to someone else. But I'm sure 323 00:18:57,840 --> 00:19:01,200 they're like millions of manuscripts and drawers that 324 00:19:01,200 --> 00:19:04,920 just are almost there. I could change the world, if they would 325 00:19:04,920 --> 00:19:09,540 just finish it because they knew how to move that forward. So 326 00:19:09,540 --> 00:19:12,540 there's that piece. There's another funny thing that's out 327 00:19:12,540 --> 00:19:17,310 there, like, you know, million dollar authors, and you like, 328 00:19:18,540 --> 00:19:24,450 Oh, are you sure you want to get me started on this? It's hard. 329 00:19:24,480 --> 00:19:30,420 So there's all these and you know, I'm the million dollar 330 00:19:30,420 --> 00:19:33,090 author thing really gets me because it's like really who's 331 00:19:33,090 --> 00:19:36,600 gonna make millions of dollars on a book. When you look when 332 00:19:36,600 --> 00:19:39,060 you understand how publishing works, and you understand that 333 00:19:39,060 --> 00:19:43,980 you're going to charge $15 or 20. Let's go big $25 per book, 334 00:19:44,160 --> 00:19:47,610 and it takes $5 to print and then you got to pay for 335 00:19:47,610 --> 00:19:50,010 shipping. You got to pay for production. You got like all of 336 00:19:50,010 --> 00:19:53,370 these other things you end up with. You're lucky if it's like 337 00:19:53,370 --> 00:19:58,590 a $10 royalty per book, right? Lucky. So how many books do you 338 00:19:58,590 --> 00:20:00,930 have to sell? I'm no good at math. You know that you see me 339 00:20:00,930 --> 00:20:04,920 on spreadsheets? I'm all the words, how many books you have 340 00:20:04,920 --> 00:20:08,340 to sell in order to become a million dollar author? That's 341 00:20:08,820 --> 00:20:13,260 bogus. I hate the way that that's positioned. Yeah, it's so 342 00:20:13,290 --> 00:20:16,140 you know, oh, I want to do that. But then people get into those 343 00:20:16,260 --> 00:20:19,770 into these programs and, and webinars where it's like, oh, 344 00:20:19,770 --> 00:20:22,620 shoot, I have to grow whole business, I was just trying to 345 00:20:22,620 --> 00:20:27,900 write a book. Right. And they don't tell you that, you know, 346 00:20:27,930 --> 00:20:31,260 the first six figures can be really, really tricky. 347 00:20:32,460 --> 00:20:34,140 It's a lot of work. 348 00:20:35,730 --> 00:20:39,960 And so, you know, but, and then in order to do you know, maybe 349 00:20:39,960 --> 00:20:42,390 go seven, you have to do all of these other things, you have to 350 00:20:42,390 --> 00:20:45,690 hire a team, you have to, you know, Train the Trainer program 351 00:20:45,690 --> 00:20:48,030 start popping up, and all of these different things where 352 00:20:48,030 --> 00:20:51,690 it's like, people are, their minds are blown, because they 353 00:20:51,690 --> 00:20:54,780 just want to write a book, and help people. 354 00:20:55,019 --> 00:20:59,369 So yeah, I want to tie to that. So why write a book? Like why? 355 00:20:59,579 --> 00:21:02,699 Why should someone then like, it's a lot of work? We know 356 00:21:02,699 --> 00:21:06,989 that? Um, what? What's at the end of the road for someone, 357 00:21:07,379 --> 00:21:07,979 after they write 358 00:21:07,980 --> 00:21:10,230 it? Well, I think you're the perfect person to answer that 359 00:21:10,230 --> 00:21:12,960 question was the end of the road, you have five bucks? Why 360 00:21:12,960 --> 00:21:15,960 would you do that to yourself? It's not easy. And I watched 361 00:21:15,960 --> 00:21:18,870 you, you know, eat lots of chocolate chip cookies and 362 00:21:18,870 --> 00:21:23,880 drink. Yeah, and have lots of little screaming emails about 363 00:21:23,880 --> 00:21:25,260 editing processes. 364 00:21:25,710 --> 00:21:31,440 The worst? I mean, I'd love to I mean, I'll, I think we can talk 365 00:21:31,440 --> 00:21:32,250 about this for a minute. I 366 00:21:33,569 --> 00:21:40,709 think you know that, at least for me. It was more painful to 367 00:21:40,709 --> 00:21:43,619 not write the book, because I knew it was going to help 368 00:21:43,619 --> 00:21:46,799 somebody. And I felt like, I felt like the message was meant 369 00:21:46,799 --> 00:21:50,249 to come through me. And I think, I think too, like, this is 370 00:21:50,249 --> 00:21:54,329 important to talk about, because I did the same contrast and 371 00:21:54,329 --> 00:21:56,309 compare thing that everybody else does, like, I'll go out and 372 00:21:56,309 --> 00:21:58,469 be like, well, because I have another book that wants to be 373 00:21:58,469 --> 00:22:01,319 written right now. It's been sitting in my mind, it's on my 374 00:22:01,319 --> 00:22:04,079 list here. And it keeps coming up in a million different ways. 375 00:22:04,079 --> 00:22:05,879 People are like, I want you to write x book, like, literally 376 00:22:05,879 --> 00:22:08,969 people have said to me, you need to write this book on this thing 377 00:22:08,969 --> 00:22:14,399 that I say. And so it's become, it's again, becoming more 378 00:22:14,399 --> 00:22:17,309 painful to not write the book, because I know, here's the other 379 00:22:17,309 --> 00:22:20,489 thing, not only is it going to be great for, for whoever gets 380 00:22:20,489 --> 00:22:22,229 to read it, it's going to be helpful, it's going to solve 381 00:22:22,229 --> 00:22:24,329 some problem, it's gonna be really good for me. And so 382 00:22:24,329 --> 00:22:27,269 there's so much transformation and healing that comes through 383 00:22:27,269 --> 00:22:30,599 writing the book myself, and, and getting it out there. And 384 00:22:30,599 --> 00:22:33,809 just some of the, the ideas of the processes and the things 385 00:22:33,809 --> 00:22:35,399 that are gonna come through to help people it's gonna help me 386 00:22:35,399 --> 00:22:39,629 as well. So so it's like, again, I think it's just more painful 387 00:22:39,629 --> 00:22:44,579 to not write the book. Now, I but I also want to say, I met 388 00:22:44,579 --> 00:22:50,279 you and I met the right people at the right time, like 389 00:22:50,279 --> 00:22:54,029 synchronicity definitely happen to say where, like you showed 390 00:22:54,029 --> 00:22:57,449 up, you've always said, you've always believed in my books more 391 00:22:57,449 --> 00:23:00,479 than I have. And I and that's really important to find people 392 00:23:00,479 --> 00:23:04,049 who could be in your corner and say, Yeah, this is a great book 393 00:23:04,049 --> 00:23:08,039 to put out there. And, and to not get stuck in the trap of 394 00:23:08,039 --> 00:23:10,379 like, oh my gosh, but so and so wrote this book, like or so and 395 00:23:10,379 --> 00:23:14,429 so wrote this book, that is none of your business. That's not 396 00:23:14,429 --> 00:23:18,029 your book, that's none of your business. You've got to let your 397 00:23:18,029 --> 00:23:21,569 book come through, because that book is meant to help certain 398 00:23:21,569 --> 00:23:25,229 people in the world. So I think that's my, you know, again, more 399 00:23:25,259 --> 00:23:27,989 painful to not write it then like to just let it come 400 00:23:27,989 --> 00:23:30,569 through. I guess I feel like right now the ideas are coming 401 00:23:30,569 --> 00:23:32,789 down. It's like, I got this whole sheet like looking at me. 402 00:23:33,269 --> 00:23:36,269 Yeah, well, and I think the other thing, too, that I've seen 403 00:23:36,269 --> 00:23:40,259 for you is that it always propels and catalyzes the next 404 00:23:40,259 --> 00:23:43,319 thing for you. So there's something about like when you're 405 00:23:43,319 --> 00:23:46,409 hanging on to like the sewing with intention class or the you 406 00:23:46,409 --> 00:23:49,529 know, and you're like, I have to do this, because this is the 407 00:23:49,529 --> 00:23:52,979 only way that this is getting to the world is me doing this, but 408 00:23:52,979 --> 00:23:56,669 when you put it in a book, then it cracks open the next thing 409 00:23:56,669 --> 00:24:00,419 that wants to come through you, but we hang on to these things. 410 00:24:00,689 --> 00:24:04,079 I was just looking at it yesterday, I'm in calendar, 411 00:24:04,079 --> 00:24:12,959 hell, because I was reading. And I was like, there's so much that 412 00:24:12,959 --> 00:24:16,919 I could do. Right? So many programs that I've offered over 413 00:24:16,919 --> 00:24:22,169 the years, and I love them all. But what are the things that are 414 00:24:22,169 --> 00:24:28,559 needed now? And and so, you know, the next audience is 415 00:24:28,559 --> 00:24:31,499 calling view and it has always been calling you look at the 416 00:24:31,499 --> 00:24:35,849 audience, the audience of clients, and listeners that you 417 00:24:35,849 --> 00:24:38,909 have now are dramatically different than when I met you 15 418 00:24:38,909 --> 00:24:47,009 years ago. Right? I mean, from from income, to personality, to 419 00:24:47,039 --> 00:24:50,279 right, like all of those things. There's completely different and 420 00:24:50,279 --> 00:24:54,119 I think part of that is because every book has allowed you to 421 00:24:54,419 --> 00:24:58,799 it's like a stepping stone to your next your next level of 422 00:24:58,829 --> 00:25:03,809 business. Your next book of clients. And I think that's all 423 00:25:03,809 --> 00:25:09,029 a result of healing. You know how many, one of my, my favorite 424 00:25:09,029 --> 00:25:11,969 and least favorite parts of what I do is like, well, this awesome 425 00:25:11,969 --> 00:25:15,869 is this, this framework is amazing. But there's this one 426 00:25:15,869 --> 00:25:19,949 thing that I feel like is missing right here. You know, 427 00:25:20,009 --> 00:25:23,639 and it's like the most natural thing in the world, to the 428 00:25:23,639 --> 00:25:27,269 author. And so they don't include it. But it is the magic, 429 00:25:27,269 --> 00:25:30,839 because is the thing that is the most natural to the author that 430 00:25:30,839 --> 00:25:34,289 they have used to propel their journey forward. It's the unseen 431 00:25:34,289 --> 00:25:36,299 thing because they don't put value on it, because it's so 432 00:25:36,299 --> 00:25:40,229 easy. But for everyone else, they got to know what that is. 433 00:25:40,409 --> 00:25:44,699 And they got to know how to how to embody that themselves in 434 00:25:44,699 --> 00:25:48,479 order to get the same types of results. So with every one of 435 00:25:48,479 --> 00:25:53,609 your books, you I've watched you wrestle like, well, this is the 436 00:25:53,609 --> 00:25:56,609 way I've done it before. But actually, I think if I, you 437 00:25:56,609 --> 00:25:59,429 know, what, there was this one other thing that I did, that 438 00:25:59,429 --> 00:26:03,419 isn't even in this framework, and so it's made you even better 439 00:26:03,419 --> 00:26:07,409 and even more articulate with how you're really doing things. 440 00:26:07,409 --> 00:26:10,889 And I think, you know, the belief zone was like, getting 441 00:26:10,889 --> 00:26:16,379 the, the real juice behind how you've been doing business, you 442 00:26:16,379 --> 00:26:19,079 know, it was like, You had all the sales books, then we got the 443 00:26:19,079 --> 00:26:22,139 belief zone, and it was like, Oh, this is what's really 444 00:26:22,139 --> 00:26:26,369 happening. This is the, the underbelly of, of what's making 445 00:26:26,369 --> 00:26:30,539 this go at the level that it goes. So and then, you know, 446 00:26:30,569 --> 00:26:35,399 this next book up level now is just another, it's another level 447 00:26:35,429 --> 00:26:40,259 of integration. And it's not about just business anymore. 448 00:26:40,259 --> 00:26:44,939 It's about the personal and, you know, I've watched you, I've 449 00:26:44,939 --> 00:26:47,189 watched you wrestle with all those things over time, to the 450 00:26:47,189 --> 00:26:49,739 point where, like, now it's ready for a book and then who 451 00:26:49,739 --> 00:26:51,179 knows what's gonna come next? 452 00:26:52,170 --> 00:26:56,070 I kind of know, but to your point, I just want to say this, 453 00:26:56,070 --> 00:27:02,250 like, I think you're so so accurate in that, you know, by 454 00:27:02,280 --> 00:27:05,520 for those of us who write a book, or who have them stashed 455 00:27:05,520 --> 00:27:09,630 somewhere and need to bring them out again, there's so there's so 456 00:27:09,630 --> 00:27:11,910 much clarification that comes not only through the book, but 457 00:27:11,910 --> 00:27:14,250 also your right like through the business and what I'm doing with 458 00:27:14,250 --> 00:27:17,880 my clients, because we can't, we can't see our own stuff. We 459 00:27:17,880 --> 00:27:22,620 can't like even what we're good at, we can't. But I think so 460 00:27:22,620 --> 00:27:25,290 many years, because for those of you who've known me and been on 461 00:27:25,290 --> 00:27:27,450 this journey with me, like I'm not a different person, what's 462 00:27:27,450 --> 00:27:30,810 different is because of all the healing and peeling, I've done, 463 00:27:31,050 --> 00:27:34,500 I'm a lot more confident. And confidence if we go back to 464 00:27:34,500 --> 00:27:36,930 selling with intention, confidence is what sells right 465 00:27:36,930 --> 00:27:39,720 just like you, Amanda, all the healing and healing. You've done 466 00:27:39,750 --> 00:27:43,530 all the mentors, you've worked with all of the 1000s and 1000s 467 00:27:43,530 --> 00:27:48,900 of dollars that you've spent to learn about, you know, writing 468 00:27:48,900 --> 00:27:55,290 being an author being just a successful human being exact in 469 00:27:55,290 --> 00:27:58,350 your words, peeling, you know, all of that has increased your 470 00:27:58,350 --> 00:28:01,410 competence. Like, I would love to be so crazy to see, like if 471 00:28:01,410 --> 00:28:07,860 we can put the two of us circa 2004. Up here right now, like, 472 00:28:07,860 --> 00:28:10,350 we are not the same people. And it's because we've been 473 00:28:10,350 --> 00:28:12,600 committed to a transformational journey. I mean, to me, writing 474 00:28:12,600 --> 00:28:15,090 is really about being in transformation, and being 475 00:28:15,090 --> 00:28:19,380 committed to that journey, being committed to being better, being 476 00:28:19,380 --> 00:28:22,860 better humans working on ourselves, so that we can help 477 00:28:22,920 --> 00:28:23,850 more people. 478 00:28:24,510 --> 00:28:27,690 Yeah, I just had a client yesterday, tell me, you know, I 479 00:28:27,690 --> 00:28:33,990 felt like a completely different person. And I was like, isn't it 480 00:28:33,990 --> 00:28:37,530 interesting that you can feel both ways at the same time, I 481 00:28:37,530 --> 00:28:40,740 feel like a completely different person, but more like myself 482 00:28:40,740 --> 00:28:44,820 than I've ever felt. And that's what that is, right? Like, we 483 00:28:44,820 --> 00:28:50,880 come into this world. And, you know, most of us are pretty, not 484 00:28:50,880 --> 00:28:54,930 damaged when we get here, let's say right, like, right, we come 485 00:28:54,930 --> 00:28:58,890 in with like, gifts and talents and super powers and some sort 486 00:28:58,890 --> 00:29:03,510 of divine code, and then all the stuff happens, messages get put 487 00:29:03,510 --> 00:29:07,920 on us, traumas happen, we create stories about those traumas, and 488 00:29:07,920 --> 00:29:11,400 it just keeps creating layer after layer after layer that 489 00:29:11,400 --> 00:29:16,170 keeps the real us from being actually interacting with the 490 00:29:16,170 --> 00:29:21,420 world. And feeling like we can be ourselves so yeah, with 491 00:29:21,420 --> 00:29:26,160 every, you know, like, I love it when I'm writing. And I'm just 492 00:29:26,160 --> 00:29:30,210 like, I don't know if I think that's true. Like did I really 493 00:29:30,210 --> 00:29:33,810 like I'm working on this fun little 10 reasons to run away 494 00:29:33,810 --> 00:29:38,250 from being a messenger right now. Like, probably great for my 495 00:29:38,250 --> 00:29:41,160 business right but like 10 reasons to not do this. These 496 00:29:41,160 --> 00:29:47,910 are really good to not do this. Um, and and part of that is this 497 00:29:47,910 --> 00:29:52,110 piece of like, it's not easy, but to your point, you know, 498 00:29:52,950 --> 00:29:55,830 what else are you going to do? That's that's what we always get 499 00:29:55,830 --> 00:29:58,020 to right and the quitting conversations like 500 00:29:59,700 --> 00:30:03,930 what's my How're we each other's quitting coaches? What does that 501 00:30:03,930 --> 00:30:04,200 mean? 502 00:30:05,220 --> 00:30:10,320 Oh, well, I don't know how many times I think the frequency has 503 00:30:10,410 --> 00:30:15,960 has lessened over the years, it has. Maybe once or twice a year, 504 00:30:15,960 --> 00:30:18,720 now one of us will get a text from the other. That's like, 505 00:30:18,720 --> 00:30:21,900 Okay, that's it. I'm done. Like, this is all too hard. I don't 506 00:30:21,900 --> 00:30:25,440 know what the heck, I was thinking this is ridiculous. I 507 00:30:25,440 --> 00:30:28,140 have these things coming up in my business right now or my 508 00:30:28,140 --> 00:30:30,630 personal world. And it's just all too hard. Like, I'm done. 509 00:30:30,930 --> 00:30:32,490 Yeah. And the other one says, 510 00:30:33,180 --> 00:30:35,070 awesome, that's perfect. 511 00:30:35,550 --> 00:30:36,990 What else are you gonna do? 512 00:30:38,039 --> 00:30:40,679 I just want to add, like we all somehow, we always end up 513 00:30:40,679 --> 00:30:44,579 starting a coffee, like a cafe, like a coffee house somewhere. 514 00:30:44,879 --> 00:30:47,189 But then there's a conference room and we end up going back in 515 00:30:47,189 --> 00:30:49,319 the conference room, and we start training again, all that 516 00:30:49,319 --> 00:30:52,499 to say, we never get to quit, it's like this full. It's just a 517 00:30:52,499 --> 00:30:54,929 full circle. So we've tried to quit and it hasn't worked out, 518 00:30:54,929 --> 00:30:57,239 which is actually probably a good thing. And speaking of 519 00:30:57,239 --> 00:31:01,499 that, we're almost out of time. So I want to what I want to 520 00:31:01,499 --> 00:31:04,949 close with just before we talk about the book and how to get it 521 00:31:04,949 --> 00:31:08,339 and the other things that you do. What's your final advice for 522 00:31:08,339 --> 00:31:10,679 our listeners, like, we're, we're in this really, we're 523 00:31:10,679 --> 00:31:13,169 still in the pandemic, whatever's happening. We're in a 524 00:31:13,169 --> 00:31:16,259 weird time in the world. You know, we're two years into that, 525 00:31:16,259 --> 00:31:20,969 as we record this, many of us are having, you know, great 526 00:31:20,969 --> 00:31:23,579 years in business, like if we're still around, mourn, probably 527 00:31:23,579 --> 00:31:26,699 not surviving, we're probably thriving. And maybe there's some 528 00:31:26,699 --> 00:31:28,589 who are listening who aren't quite yet and want that, but 529 00:31:28,589 --> 00:31:32,819 what's, what's your best piece of advice for? For listeners, as 530 00:31:32,819 --> 00:31:39,329 we close out? Start writing. Yes, 531 00:31:39,359 --> 00:31:42,509 yeah, with no agenda, really, like I mean, if you know, you're 532 00:31:42,509 --> 00:31:49,229 supposed to write a book, then just start writing. And, you 533 00:31:49,229 --> 00:31:53,279 know, if you're feeling stuck, or you're feeling excited, the 534 00:31:53,279 --> 00:31:57,629 writing is so going to expose something to you, that will take 535 00:31:57,629 --> 00:32:00,989 you to the next level, whether that's unstuck or, you know, 536 00:32:01,439 --> 00:32:05,039 yeah, next level, like something incredible, being able to show 537 00:32:05,039 --> 00:32:09,179 itself because we tell ourselves the most amazing things when we 538 00:32:09,179 --> 00:32:14,339 put pen to paper. And if we're willing to look at all of the 539 00:32:14,369 --> 00:32:17,729 most amazing stuff with some of that hard stuff that comes along 540 00:32:17,729 --> 00:32:20,399 with it, then sky's the limit. 541 00:32:21,539 --> 00:32:26,039 Sky's the limit. And you can't make this story up. The book 542 00:32:26,039 --> 00:32:29,339 launch tell us about like, if someone wants to work with you, 543 00:32:29,549 --> 00:32:30,839 what do you have for us today? 544 00:32:31,769 --> 00:32:35,849 Well, if you go to Trudeau intention, comm you will see all 545 00:32:35,849 --> 00:32:41,339 the things. The book I'm really excited about, it's gonna launch 546 00:32:41,339 --> 00:32:46,739 on my birthday, January 21 2022, fortuitous numbers, I believe. 547 00:32:47,010 --> 00:32:48,510 Yeah. Um, 548 00:32:49,920 --> 00:32:54,420 and so what we have done is we have 19, authors, and then 549 00:32:54,420 --> 00:32:59,340 myself, and all of us came together to not just write this 550 00:32:59,460 --> 00:33:03,600 amazing book that will make you laugh, cry, and maybe cringe a 551 00:33:03,600 --> 00:33:09,030 little. But, you know, we wanted it to be more than the book, we 552 00:33:09,030 --> 00:33:12,810 want the book to inspire people, we want the book to support and 553 00:33:12,810 --> 00:33:15,720 make people feel like they're not crazy for feeling the way 554 00:33:15,720 --> 00:33:18,300 that they are inside of the creative or coaching process. 555 00:33:18,930 --> 00:33:21,990 But we also wanted to give them tools because Alo, it's a 556 00:33:21,990 --> 00:33:26,370 community full of brilliant people with tools and skills and 557 00:33:26,370 --> 00:33:31,110 messages. And so what we did was we combined, we're calling them 558 00:33:31,110 --> 00:33:36,210 the creative cocoon kits. And there are four different levels 559 00:33:36,570 --> 00:33:40,590 of offering. So the first level is a bunch of digital content 560 00:33:40,590 --> 00:33:43,950 that people can get that will help them to move forward. These 561 00:33:43,950 --> 00:33:49,200 are classes or PDF reports, or excerpts from books, or even 562 00:33:49,200 --> 00:33:51,390 children's books that they can read to their kids like, 563 00:33:51,540 --> 00:33:55,500 amazing, amazing content. And then at the next level, if they 564 00:33:55,500 --> 00:33:58,620 want to purchase even more books, they get the opportunity 565 00:33:58,620 --> 00:34:02,850 to join us for live classes. So we have people who do yoga and 566 00:34:02,850 --> 00:34:05,520 tapping and like all of these awesome things will actually 567 00:34:05,520 --> 00:34:09,960 help creatives move through the process and move some energy and 568 00:34:09,960 --> 00:34:13,680 get unstuck. And then we're doing you like this, or doing 569 00:34:13,680 --> 00:34:19,350 these creative clusters. Because, you know, clusters of 570 00:34:19,350 --> 00:34:22,050 people, but also sometimes it feels like a cluster, right? 571 00:34:22,050 --> 00:34:26,400 Like, literally and so we're gonna have conversations with 572 00:34:26,400 --> 00:34:29,040 people and kind of put them on the on the hot seat, like give 573 00:34:29,040 --> 00:34:31,380 them the opportunity to ask whatever questions they want 574 00:34:31,380 --> 00:34:33,960 about books about business, about brandy and about all the 575 00:34:33,960 --> 00:34:38,670 things that we collectively have to offer. And so it'll be fun. 576 00:34:38,730 --> 00:34:42,450 And then there's of course, huge discounts in the big grand prize 577 00:34:42,750 --> 00:34:48,600 baskets for like, huge discounts on my program and a bunch of 578 00:34:48,600 --> 00:34:51,960 other coaching programs again, like when people get into this 579 00:34:51,960 --> 00:34:56,100 process. Usually at least one thing pops up a relationship 580 00:34:56,100 --> 00:34:59,730 issue, a financial thing, a health thing, like the stories 581 00:34:59,730 --> 00:35:05,430 are all tied together. And so collectively, we touch all of 582 00:35:05,430 --> 00:35:09,300 those arenas for people. And so no matter what they're going 583 00:35:09,300 --> 00:35:11,340 through, they're going to be able to find support. 584 00:35:12,000 --> 00:35:15,930 Someone said about that. Yeah. So the best place to the best 585 00:35:15,930 --> 00:35:18,000 place is just to go to true intention calm is there any 586 00:35:18,000 --> 00:35:21,600 specific thing you want to point them to or anything else, 587 00:35:21,690 --> 00:35:24,810 it should be on the on the home site, you'll see you can't make 588 00:35:24,810 --> 00:35:29,820 this story up, you can put your name and email address in and 589 00:35:29,820 --> 00:35:32,760 you'll get the introduction in your inbox, so you can kind of 590 00:35:32,760 --> 00:35:36,450 get a little taste. And also, we've watched sips of story and 591 00:35:36,450 --> 00:35:41,970 sanity podcasts, and that sips of story insanity, like 592 00:35:42,210 --> 00:35:45,660 Insanity, you know. So that's launched. And so we're 593 00:35:45,660 --> 00:35:48,990 interviewing all of the collaborators right now. And 594 00:35:49,260 --> 00:35:54,330 those are hope areas, laugh, cry, cringe. I mean, I just love 595 00:35:54,330 --> 00:35:57,210 hanging out with these people, and them telling like their real 596 00:35:57,210 --> 00:35:59,160 stories behind the stories. It's incredible. 597 00:35:59,820 --> 00:36:03,630 So awesome. Well, thanks for being here. And our listeners go 598 00:36:03,630 --> 00:36:06,030 to true to intention comm check out all this. There's so much 599 00:36:06,030 --> 00:36:08,760 stuff like you have so much content you have so much that 600 00:36:08,760 --> 00:36:15,840 you give away. And also to get a copy of that at Nelson. Yeah, 601 00:36:15,870 --> 00:36:20,670 yeah, you can't make this story up. Is just like for my Can I 602 00:36:20,670 --> 00:36:25,320 pre order? Or what when do I wait until to your birthday, 603 00:36:25,590 --> 00:36:27,870 there's no pre order, what you'll do is you'll go to the 604 00:36:27,870 --> 00:36:30,570 website, and you'll see the sales page, there's a video and 605 00:36:30,570 --> 00:36:32,610 then you just kind of decide what level you want to play at 606 00:36:32,610 --> 00:36:36,690 how many books do you want and what kind of content or support 607 00:36:36,690 --> 00:36:41,370 do you want as in return. And then you make that commitment. 608 00:36:41,370 --> 00:36:44,310 And then the day of, you'll get a reminder to go and purchase 609 00:36:44,310 --> 00:36:47,340 the number of books that you agreed to. And then in order to 610 00:36:47,340 --> 00:36:52,050 get all the content, we'll get receipts and stuff for anything. 611 00:36:53,790 --> 00:36:56,700 Thank you so much for being here. Again, quantum revenue 612 00:36:56,700 --> 00:37:00,960 expansion. Thank you. We always have so much fun, we could talk 613 00:37:00,960 --> 00:37:02,910 forever and our listeners all over the world. Thanks for 614 00:37:02,910 --> 00:37:07,140 hanging out with us. And I hope you enjoyed our just us talking 615 00:37:07,140 --> 00:37:09,120 today about what it really takes to write a book and what that 616 00:37:09,120 --> 00:37:11,760 journey is like and also why it's so important. So if you 617 00:37:11,760 --> 00:37:14,670 feel the call, definitely go to Trudeau intention comm learn 618 00:37:14,670 --> 00:37:18,150 more there. And in the meantime, I just want to wish you an 619 00:37:18,150 --> 00:37:22,530 incredible rest of 2021 Make this your most epic month yet. 620 00:37:22,980 --> 00:37:23,580 Bye for now.