Hey, I'm Bruce Weinstein and this is the Podcast Cooking with Bruce and Mark.
Speaker:And I'm Mark Scarbrough.
Speaker:And Bruce and I are the authors of 36 and counting cookbooks, including the latest out this fall, fall
Speaker:If you listen to this podcast, you already know about it.
Speaker:It is a.
Speaker:125 recipe cookbook with 704 photographs.
Speaker:Unbelievable.
Speaker:Every single step of every recipe photographed, so you can't make a mistake.
Speaker:It is already available for pre-order on every site you can imagine.
Speaker:Barnes and Noble, Amazon, your local books, sellers, independent sellers.
Speaker:All those places you can pre-order it and just to be in completely self-indulgent, to let you know pre-orders are
Speaker:So if you're interested in the book, we would love.
Speaker:Pre-order, but we're not gonna talk about that in this podcast.
Speaker:We're gonna talk about farmer's markets, a lot about farmer's markets.
Speaker:Got an interview with the manager of Farmer's Market.
Speaker:We are gonna give you our thoughts on farmer's markets.
Speaker:We've got a one minute cooking tip and we're gonna tell you what's making us happy in food this week.
Speaker:So let's get started.
Speaker:Mark and I moved to the country 17 years ago from the middle of Manhattan, and when we lived in Manhattan,
Speaker:And when we moved to the country,
Speaker:it and, wait, can I just interrupt?
Speaker:Yeah.
Speaker:And say, if you don't know this story, we moved, as Bruce says, from the middle of Manhattan.
Speaker:Well, 24th and nine.
Speaker:Chelsea.
Speaker:Middle of Manhattan.
Speaker:Yeah.
Speaker:Yeah.
Speaker:Kind of lower down than down the middle of
Speaker:the world.
Speaker:Oh.
Speaker:Wow.
Speaker:I think that there are many people who disagree with that, but okay.
Speaker:We moved from that middle of Chelsea in Manhattan to, and I mean rural, rural, rural New England,
Speaker:the middle of nowhere.
Speaker:There was a local farmer's market in the next town over, and so different than anything we'd experienced in Union Square.
Speaker:Mm-hmm.
Speaker:You know, union Square, you go get the nice eggs, you know, they're $25 a day.
Speaker:Dozen and you get, you know, the,
Speaker:you're speaking of the Union Square Farmers Market in New York City.
Speaker:Yeah.
Speaker:For people who don't know New York City.
Speaker:Okay, yes.
Speaker:You're such a New Yorker.
Speaker:You just are such a New Yorker.
Speaker:You come up here and the eggs are $4 a dozen, so it was much nicer.
Speaker:But we had this brilliant idea that we were gonna rent a table for the first two years.
Speaker:We were here at the farmer's market and we were gonna sell our cookbooks and make cookies.
Speaker:And if you bought a.
Speaker:Cookbook, you got a cookie?
Speaker:And why'd we do this, mark?
Speaker:We did it to meet people.
Speaker:That's, it's really crazy.
Speaker:We did this not because we wanted to sell our cookbooks because technically just so we hope our publishers aren't listening.
Speaker:Uh, authors are actually contractually prohibited from making a profit on their own cookbooks, personally.
Speaker:So you can't sell your own cookbooks, but we did anyway, so let's just hope no publisher is listening to this podcast.
Speaker:But anyway, we did it to meet people because we live so remotely and so rurally.
Speaker:We wanted a place where people gathered together.
Speaker:Mm-hmm.
Speaker:And so we started, uh, selling cookbooks there.
Speaker:To me, evil, it's the same reason kind of, except I love doing, it's the same reason I started
Speaker:And I have to say, oh my gosh, what?
Speaker:Half our friends come from those various places.
Speaker:We made some really wonderful friends with those.
Speaker:And I wanted to tell a story about that farmer's market, first of all, half the time we were there, it rained.
Speaker:Yeah.
Speaker:So it was like we had this.
Speaker:Thing about books and water.
Speaker:They're really not a good combination.
Speaker:Terrible, terrible combination.
Speaker:But there was a woman at the next table from us the first year who made jewelry, and she was an old German woman and very old.
Speaker:She was like in her nineties, and she came over to us and she said, oh, you new in town and you lived down the road from me.
Speaker:So you will come for tea and then I will come for you for tea and we'll see who makes the better tea.
Speaker:And.
Speaker:You.
Speaker:It was really frightening.
Speaker:You should know that Bruce, as a good New York Jew is always freaked out by a German accent, so,
Speaker:well, I assumed she was a Nazi, and so we said, so what happens to the loser of the tea contest?
Speaker:And so we referred to her as the Nazi down the road for years until we found out.
Speaker:Actually, actually that she was in the resistance.
Speaker:Mm-hmm.
Speaker:And she was half Jewish.
Speaker:Mm-hmm.
Speaker:And it was, so here I am.
Speaker:And she was practically deported.
Speaker:She was only saved from deportation by the end of the war.
Speaker:Yeah.
Speaker:I mean, she was set for deportation on a train and she was saved at the end of the war, but
Speaker:And there was even a documentary about her.
Speaker:So the Nazi down the road turned out to be a Jewish resistance fighter.
Speaker:Good for her.
Speaker:So yes.
Speaker:Anyway, you meet the greatest people of farmers markets.
Speaker:They tell you,
Speaker:and let me say that years ago, and this is when eating well, was still being published, Bruce and I wrote an article
Speaker:It was really fun article to write, really fun article to research and go and see and do and the crap back in the days when you had
Speaker:And we wrote about the Madison Farmer's Market, the very.
Speaker:Terminal, but Madison, Wisconsin Farmer's Market, the ferry terminal market in San
Speaker:We had all kinds of farmers' markets.
Speaker:Said that, we listed them.
Speaker:I think we gave Madison, Wisconsin our number one rating for the whole country.
Speaker:It was good number one rated.
Speaker:Yeah.
Speaker:So anyway, we did this and you know, farmers' markets were very hot and farmers' markets have become very, Not hot.
Speaker:They have kind of passed out of hot dumb and become something that's almost routine or people take for granted, which is
Speaker:AI is coming.
Speaker:It's coming faster than any of us can ever imagine, and AI is eventually, you know this, going to take over your supermarket and
Speaker:Have to check out your own stuff.
Speaker:As it is, the AI is coming everywhere, and if you, as I are concerned about the AI takeover of workplace jobs, a farmer's
Speaker:Local from somebody who is selling.
Speaker:It is a great place to exercise your capitalistic muscle and buy whatever it is you can from the person selling it.
Speaker:What I love about farmer's markets is also that you can find new stuff and we know.
Speaker:Mark and I know a lot about food and we know a lot about interesting greens and cheeses and all
Speaker:In fact, the farm, the local farmer's market where we had a table one year, this Vietnamese family came in and we're selling.
Speaker:Yep.
Speaker:South.
Speaker:Asian green, Southeast, you grew the green good.
Speaker:And some of these greens were red, were yellow.
Speaker:They weren't as greens, but they were, they were leafy vegetables.
Speaker:And we discovered some things that even we didn't know about.
Speaker:Yep.
Speaker:And it's just so wonderful to be able to find new things.
Speaker:It is.
Speaker:And it's a really nice thing.
Speaker:And let me also say that the little farmer's market, I mean the.
Speaker:Farmer's market that we go to.
Speaker:It's actually not in our town in New England.
Speaker:As Bruce said, it's one town over from us and um, it's really small.
Speaker:I mean, really you can loop it in five minutes and be done with it, but of course we never do.
Speaker:We take our dogs and we loop it several times because part of also going to a farmer's market, especially if you live.
Speaker:In rural locations is meeting people.
Speaker:It, it is.
Speaker:And seeing people that you know, but even, let's say the Dallas Farmer's Market, which is a fantastic place.
Speaker:Maybe not to meet your neighbors, but to meet people who grow food around Dallas, Texas.
Speaker:It's a really nice place to establish relationships.
Speaker:I think if farmer's market's also a really nice place to pick people up.
Speaker:I think you could have, it could really be a nice dating place rather than going to a bar.
Speaker:Go to the, there's gonna be a lot of single people at that farmer's market and you know, they'll have something in common with you.
Speaker:Cause they like farmer's markets.
Speaker:Oh my god.
Speaker:Years ago, Bruce and I were hired by the potato board, believe it or not, there is the United States Potato Board different
Speaker:So the US Potato Board hired us because they had this whole theory that they were gonna sell potatoes.
Speaker:By making singles mixers on weekend nights in the produce section.
Speaker:And we were, I'm not making this up, and we were supposed to, cuz their new campaign was marketing,
Speaker:Potatoes for two.
Speaker:How cute.
Speaker:And they were gonna have, Singles, socials in pickups, hookup places in supermarket, produce sections.
Speaker:This is long before tinder or grinder or bumble, or
Speaker:you had to meet people through the US Potato Board.
Speaker:It's the most absurd campaign I'd ever heard of any.
Speaker:Ended up, the campaign collapsed just to finish his Oh, Kel Sapr.
Speaker:Yeah, it Kel Sapr.
Speaker:And we were supposed to be there doing potato events, right.
Speaker:And cooking potatoes for single, I mean, honestly, who was gonna show up to the produce
Speaker:But, okay, so we're supposed to be doing it,
Speaker:looking for love in all the wrong places.
Speaker:Wrong places.
Speaker:And, uh, anyway, it, it collapsed and we ended up doing two events at.
Speaker:Albertson's in Phoenix,
Speaker:desperately trying to give away potato peelers with the name of the book on them.
Speaker:That was literally what happened to the entire advertising campaign.
Speaker:It collapsed to two Albertson's in Phoenix.
Speaker:It was really embarrassing.
Speaker:Anyway, let's go back to farmer's markets.
Speaker:Shopping at farmer's markets.
Speaker:Uh, there is a way to get.
Speaker:Deals.
Speaker:Oh yeah.
Speaker:At farmer's markets.
Speaker:Yeah.
Speaker:And we wanna encourage you to shop at farmer's markets because you can find new things, you can comparison shop, you can meet
Speaker:We had a wonderful time at the Asheville, North Carolina Farmer's Market when we were there last year, or on vacation in Asheville.
Speaker:Um, but there are a couple ways to get deals
Speaker:go when the weather's bad, that's the first one.
Speaker:Fewer people will be there because people don't want to go out in the rain.
Speaker:And farmers are more likely to wanna say, you know what?
Speaker:I'm gonna give you an extra pound of tomatoes even though you just bought three.
Speaker:Here's an extra pound.
Speaker:That's right.
Speaker:Because they don't wanna let them back home.
Speaker:It's not even necessarily rain, it's just inclement weather.
Speaker:Mm-hmm.
Speaker:If it's foggy or if it's drizzly, or if it's really badly overcast or it's a chilly day.
Speaker:I know it's hard to believe, but yes, in New England we actually get chili days in the summer.
Speaker:If it's chilly, the, you'll find that suddenly the deals are plenty.
Speaker:And the other way is to get a deal is to.
Speaker:Go to your local farmer's market at the end of the day.
Speaker:Oh cuz no vendor there wants to bring four extra crates of strawberries home with them.
Speaker:Correct.
Speaker:So they will sell them to you at a deep discount.
Speaker:Now you might not always get what you want if you go at the end of the day.
Speaker:Right.
Speaker:Cuz they might be out of the strawberries.
Speaker:Right.
Speaker:But you might get something you didn't even know you wanted and you'll get it at a good price.
Speaker:Yeah.
Speaker:What we learn here in rural New England is what is highly priced beyond almost anything is rasp our raspberries.
Speaker:And sour cherries.
Speaker:Yes they are.
Speaker:And if you don't go really early in the morning, you are gonna get no sour cherries.
Speaker:But you're not gonna
Speaker:get a deal on them.
Speaker:No.
Speaker:They're at a premium.
Speaker:No, those are at a premium.
Speaker:But it is true that people wanna get rid of the leafy greens at the end of the day
Speaker:because they don't last and they've been out of water or out of refrigeration all day.
Speaker:So they're really need to be taken care of right away.
Speaker:Yeah.
Speaker:So you can get a ton of lettuce and herbs and all that at the end of the day for really good.
Speaker:And Mark said when you get there, make a couple of laps of the farmer's market.
Speaker:Part of that is you wanna see what everybody has.
Speaker:If you buy strawberries from the first person, you might find better strawberries down the aisle.
Speaker:Right?
Speaker:Or cheaper ones, or more expensive ones.
Speaker:Well, and you know, Bruces has relatives who live on Capitol Hill in Washington DC and we visit them quite often, and they're about.
Speaker:Three blocks away from Eastern Market, which isn't really a true farmer's market, but it's a nice place to go.
Speaker:And we always make a pilgrimage to Eastern Market and we always lap it once look.
Speaker:Mm-hmm.
Speaker:See's there to look at everything inside the building and who's got what cheese and who's got what this, and who's got what that,
Speaker:And then we go back and buy.
Speaker:So we always make one loop just to kinda get a lay of the land to know what there is.
Speaker:Otherwise I'm buying everything in sight.
Speaker:And it's just ridiculous.
Speaker:We, we kinda did that in Asheville.
Speaker:Remember?
Speaker:We, we thank goodness we drove to Asheville from New England because when we went to the Asheville
Speaker:Like five quart jars of ridiculous
Speaker:and all those quarts of sorghum syrup, which I use as a sweetener in my granola.
Speaker:Right.
Speaker:Oh yeah, we that.
Speaker:I could just see this on a plane with all that stuff.
Speaker:Sure.
Speaker:Okay, so that's our bit about farmers' markets.
Speaker:We got more about farmers' markets coming up.
Speaker:Before we get to the next segment of this podcast, let me say that we have a newsletter.
Speaker:Uh, it is, comes out twice, three times a month, maybe, probably let's say twice a month, just so I don't stress myself out.
Speaker:You can sign up for that newsletter on our website, Bruce and mark.com, or cooking with Bruce and mark.com.
Speaker:It goes to the same place.
Speaker:There is a signup form there.
Speaker:I have locked myself out of seeing your email.
Speaker:I see, you know, three people subscribe today, but that's all I see is a number.
Speaker:I can't see your name.
Speaker:I can't record it.
Speaker:I can't sell it, nor can this.
Speaker:Service, record it or sell it.
Speaker:So I've locked all those security protocols in place and you can always unsubscribe at any time.
Speaker:And let me just say that the content of that newsletter is not related to this podcast.
Speaker:I think the latest newsletter was about gardening.
Speaker:It was about what gardening does for me as the writer in our team.
Speaker:So you could sign up there, that would be great.
Speaker:Otherwise, we're moving on to the next segment of our podcast, our one minute cooking tip.
Speaker:When you finish a jar of jam, you know you've scraped out the last bit you can with the knife.
Speaker:Don't wash the jar or put it in the dishwasher instead, leave it with that bit of jam inside on the inside of the glass.
Speaker:Add some vinegar, some spices, some olive oil.
Speaker:Whatever vinegarette you like, make it in that jar, shake it up, and all of a sudden you will have strawberry
Speaker:So use that last.
Speaker:It's kinda amazing.
Speaker:Last little bits and the same.
Speaker:How come I never thought this is your tip and I've never thought of this.
Speaker:So if I.
Speaker:I love orange marmalade.
Speaker:So if I finish achar of orange marade mm-hmm.
Speaker:You're saying I should make a vinegarette, A basic vinegarette in there.
Speaker:Put olive oil and some white wine vinegar and some salt and pepper, even a little Dijon.
Speaker:Pick an herb, shake it up.
Speaker:The oil and vinegar will wash the residue of the orange marmalade into itself, and you'll have a sour, bitter orange vinegarette.
Speaker:Well, alright then.
Speaker:I learned something new on our podcast today.
Speaker:So there you have it.
Speaker:Up next, Bruce's interview with Leslie Wilcott, Henry of the Lexington, Massachusetts Farmer's markets.
Speaker:So much more about farmer's markets.
Speaker:Just ahead
Speaker:today, we're gonna have an inside look at what it takes to run one of the.
Speaker:Best farmer's markets in New England.
Speaker:We're talking with Leslie Wilcott Henry.
Speaker:She's the president of the board of the Lexington, Massachusetts Farmer's Market.
Speaker:Hi Leslie.
Speaker:Hi Bruce.
Speaker:Good to see you.
Speaker:It's good to see you.
Speaker:Hey, most people know they can go to a farmer's market and pick up some local eggs, meat or berries, but.
Speaker:They don't have any idea what it took to get all those farmers there every week.
Speaker:So what's involved in running a weekly's farmer's market like you have in Lexington?
Speaker:That's such a great question, Bruce, because every farmer's market is different and, um, approaches it sort of in a different way.
Speaker:The way that Lexington and the founders 19 years ago approached it is they really wanted to focus on what's called producer only.
Speaker:So our market brings in farmers and vendors who grow, create, or produce the product that they're selling.
Speaker:So when you come to Lexington Farmer's Market, you know that you're talking to the people who really understand.
Speaker:What you're gonna bring home from their, from their tent.
Speaker:We pride ourselves on being what I like to think of as breakfast to dessert.
Speaker:Mm-hmm.
Speaker:So we look to have a, a really full amount of options for people to buy at the market so they really can
Speaker:To get and really focus on buying healthy local food from the small food producers and farms.
Speaker:And, and what that basically means is really getting to know the farmers and vendors that come to our market, making
Speaker:And also, Seeing where the holes are, seeing sort of, you know, we've like a lot of people who are looking
Speaker:Mm-hmm.
Speaker:Um, can we find people who might have those, um, kombucha drinks that people are really into having now on a hot summer day?
Speaker:So, so it's, I, I think of it as a puzzle or a mosaic and you're always kind of filling in the spots and you're always trying to,
Speaker:Do these puzzle pieces ever come to you, or mostly you are going out and looking for them?
Speaker:Um, it's kind of both people.
Speaker:I, I'm, I'm proud to say that people hear about our reputation as a well run, welcoming market community, and so people do come to us.
Speaker:They're, I think, when we're looking for.
Speaker:For things like cheese, cheese can be hard to find.
Speaker:A lot of people are always looking for cheese vendors, cheese producers at their farmer's markets.
Speaker:So we can be looking for those, um, those people at the same time that other markets are as well.
Speaker:So there can be a bit of a, I don't wanna say a competitive thing to find people, but you know, we are, we're all known to look at
Speaker:It's, mm-hmm.
Speaker:It feels.
Speaker:Like, you're not poaching.
Speaker:It feels like you're just, you're learning from the best.
Speaker:Um, so it can, it, it goes both ways.
Speaker:We get a lot of people who might wanna come to the market, but also have a product that we are already have, or
Speaker:You don't wanna have too much of one thing.
Speaker:You want everybody to be successful at the market, both the mm-hmm.
Speaker:Shoppers who are looking for a broad array of products.
Speaker:And the, the people who sell there, you want them to be successful.
Speaker:So we're careful about that.
Speaker:Looking for these vendors and checking out what you think people are gonna want.
Speaker:Is this a year-round job, or are you just mostly done in the summer?
Speaker:The Lexington farmer's market is a year-round job because we have our summer market, which
Speaker:We have a one day.
Speaker:Thanksgiving market two days before Thanksgiving.
Speaker:And then we have a winter market that is biweekly January to April.
Speaker:Hmm.
Speaker:Um, Massachusetts has over 200 farmer's markets in the summer season.
Speaker:In the winter there are 50 and most of them tend to be larger markets.
Speaker:We started our winter market because we had not only shoppers saying we'd love to be able to still get access
Speaker:Provides a bridge for them to maintain relationships with these customers that they build over the summer season.
Speaker:Mm-hmm.
Speaker:It's a source of income and what might be kind of a slower time of year for them.
Speaker:And it also gives access to healthy local food to our customers.
Speaker:In a season where people aren't really aware that they can still visit a farmer's market, particularly
Speaker:That you can only use at farmer's markets for them to be able to come to a winter market, makes a, makes a big difference to them.
Speaker:So, so our market, we basically have markets about 32 weeks outta the year.
Speaker:But really when you're starting to plan your summer market, you're starting that in February.
Speaker:Mm.
Speaker:You're sending out your applications, you're starting to vet people, you're looking for where the holes are.
Speaker:Um, you're working with your town officials or whomever is this, wherever the space is that you're located.
Speaker:So we have a, a.
Speaker:Paid, um, part-time year-round market manager who runs the market and that, that we wish it could be a full-time job.
Speaker:We wish we could, uh, you know, afford to pay that.
Speaker:But it makes a huge difference to have that consistency and we love having a winner market.
Speaker:You said a little earlier that vendors want to come to a well-run market.
Speaker:What makes a well-run market?
Speaker:That's a, that's a really great question because I think it's the, it's the secret sauce everyone's looking for.
Speaker:I think the leadership is a really important part of a well-run market.
Speaker:You have to have somebody who really understands and is committed to the concept of.
Speaker:Of healthy local food.
Speaker:That's the market manager who is the onsite person every week.
Speaker:And also in our case, working closely with our board on all the all the rules and regulations.
Speaker:You wanna be really clear about how you treat everybody at the market, that everybody has a consistent set
Speaker:Um, that.
Speaker:People feel welcome.
Speaker:Not just the customers, but the farmers and vendors all feel welcome with whatever product they're bringing.
Speaker:And I think what we really.
Speaker:Hold dear is the idea that we're working very hard for our farmers and vendors to be successful by
Speaker:And so we do call ourselves a family, and that means that you're a little bit careful about who you bring in to your
Speaker:Obviously, everyone's trying to sell their product.
Speaker:They're trying to, this is a business, um, that they're trying to run.
Speaker:But you want people to take care of each other as well.
Speaker:So at the end of the market day, when you see people helping each other pack up, when somebody's already got their truck packed,
Speaker:The list of vendors at the Lexington Farmer's Market is a mouthwatering experience.
Speaker:You can find Asian greens, dry aged beef.
Speaker:You can find just about everything, but you have not.
Speaker:Only food items.
Speaker:You've got a knife sharpener who's there?
Speaker:Biweekly.
Speaker:So what's your take on farm markets that sell non-food related items like jewelry, pottery, and other crafts?
Speaker:That is something, um, that we were very careful about and it took about, we do actually have artisans at our farmer's market.
Speaker:It took about five years.
Speaker:For the, um, the founders of the market to feel like that was an appropriate addition when they really wanted
Speaker:So what um, we do with our artisans, and this is the same for our entertainers and community groups
Speaker:So we have two artisans who come to our market per week.
Speaker:They are.
Speaker:To use an overused word curated.
Speaker:Um, there are the, the people who organize our artisans 10, really look at the product that they wanna sell, make sure that
Speaker:What we find.
Speaker:And I think about this, one of our, our farmers years ago said, who's very experienced with farmer's markets,
Speaker:And so we don't want the focus to be turned away from healthy local food and farms.
Speaker:So we, that's why we limit it to two.
Speaker:That's why we make sure that they're a certain caliber.
Speaker:And quality that they represent the artisan community as well.
Speaker:Um, and so we, we, it's been helpful to have that local producer standard as we bring in artisans,
Speaker:Even with our, we have community groups that come to the market every week and we, the rule is that it needs to
Speaker:And surrounding communities as well.
Speaker:There's a million wonderful organizations out there that would love to come to our market, but
Speaker:How do you tie local people to local issues?
Speaker:Your market accepts payment from food assistance programs like snap, but you also offer H I P Healthy Incentive Program.
Speaker:Tell me what that is and why it's so important.
Speaker:So the Healthy Incentives Program is a, is a Massachusetts, um, food assistance benefit that they
Speaker:And it is a direct, uh, benefit for those who are, who receive supplemental Nutrition assistance program or Snap, e b t, it.
Speaker:Can only be used at farmer's markets or farm stands.
Speaker:So it is a direct benefit to purchase vegetables and fruits from producers and growers.
Speaker:And so what that means is somebody comes to our market, um, they can get, they use their SNAP benefits at the market.
Speaker:Our market, along with many other markets, has a SNAP match program.
Speaker:The Lexington Farmer's Market was the first one in Massachusetts in Metro West, I should say
Speaker:So somebody comes to us to get, uh, coupons for their SNAP benefits, and we match up to $15 per week.
Speaker:Mm-hmm.
Speaker:So for $15 of their SNAP benefits, they get $30 to spend at the market for healthy local food.
Speaker:In addition, we have four farms that are certified to accept the healthy incentives program.
Speaker:So we work really hard and our market manager does a great job at this, at helping educate people how to
Speaker:Fish or poultry or beef.
Speaker:We find that, um, the snap dollars are spent at the protein rich farmers, so they're bringing
Speaker:They might be compiling their benefits for a couple of weeks and bringing that home and then stocking up at the end of the season.
Speaker:So they have, they have those foods in their freezer and it's also part of a, an education program that we really wanna try to.
Speaker:Incorporate into who we are as a market is to let people understand that people who are food insecure are
Speaker:And so to make the community of people who are using food assistance welcome at our market is a really important hallmark
Speaker:Well, let's talk about that community, because I think most people who don't go to a farmer's market don't
Speaker:Go.
Speaker:Can you talk more about that aspect of the Lexington Farmer's Market?
Speaker:Mm-hmm.
Speaker:I, I think the most important thing when people come to a farmer's market is that they're making an active choice to be part of
Speaker:It, it's an education process.
Speaker:I, I used to run an event in the early years of the market that's called What's For Dinner, and it was teaching people how
Speaker:Why don't you have bananas?
Speaker:Why don't you have avocados?
Speaker:And so when somebody is coming to the market, they're making that act of choice to.
Speaker:To learn from the farmers and vendors to learn how to eat seasonally, to learn recipes.
Speaker:I mean, I, I love it when I'm standing in line and I'm hearing somebody say, well, I'm not familiar with that cut of meat.
Speaker:How do I use it?
Speaker:And then, you know, our farmer Charlie, who raised that cow, gives, gives all kinds of tips.
Speaker:And so everybody is learning together.
Speaker:It's also.
Speaker:A community of people who want to, um, bring their kids and educate their kids about how it's important to eat healthy and local.
Speaker:One of the facts that I love is that children are more likely to eat fruits and vegetables if they've met the person who grows them.
Speaker:So when you bring your kid to a farmer's market, you're also getting them to really think, oh my
Speaker:And our farmers love to build those connections.
Speaker:There's also another.
Speaker:Statistic.
Speaker:I think that says a lot that when you come to a farmer's market, you might have anywhere between 15
Speaker:When you go to a grocery store, you'll, you might have two to four.
Speaker:So in that, that idea of OAL being fractured and separate and isolated and not coming together as a community in
Speaker:The greater community as well.
Speaker:So it's, it's a, it's an incredibly uplifting experience.
Speaker:I sound, you know, like I'm filled with strawberries and sunshine here, but, but it's a very, it's a, it's a wonderful place to be.
Speaker:Our, our market is Tuesday afternoons and it's the best place to be in a Tuesday afternoon because my husband always jokes.
Speaker:I say I'm gonna be home by a certain point, and I don't get home until after the market closes.
Speaker:Because I see friends, I see old colleagues, I see families my children went to school with.
Speaker:It's a wonderful place to be on any market.
Speaker:Afternoon.
Speaker:It sounds like you have built an amazing community at the Lexington, Massachusetts Farmer's Market, Leslie Wilcott Henry,
Speaker:Thank you so much, Bruce.
Speaker:I look forward to seeing you and Mark there sometime.
Speaker:Take care.
Speaker:Okay, so how did you meet this person?
Speaker:The manager of the Lexington Mass Farmer's Market?
Speaker:Leslie took the knitting workshop that I taught in need, Massachusetts a few weeks ago, and when we were going around
Speaker:I said, we were thinking about doing an episode on farmer's markets.
Speaker:You'd be a perfect guest.
Speaker:And she was.
Speaker:Well, that is so interesting, and you are doing another knitting class.
Speaker:Just to be a shameless plug here, right.
Speaker:I am doing another knitting class on August 5th.
Speaker:It's a Saturday if you live in Massachusetts around Boston, and you want to come to my knitting
Speaker:We are working on woven stitches and.
Speaker:Speed knitting.
Speaker:Yeah.
Speaker:So I'll teach you to knit faster.
Speaker:You, you may not know this, but Bruce has published two knitting books on his own outside of what we do, and
Speaker:Unravel Reed too.
Speaker:Yep.
Speaker:Right?
Speaker:I do.
Speaker:Bruce is an inveterate knitter.
Speaker:I mean, seriously, I don't wear a sweater that Bruce hasn't.
Speaker:Knitted.
Speaker:Okay.
Speaker:Before we get to what's making us happy in food this week, let me just say that it would be
Speaker:If you could rate it, that would be great.
Speaker:Thank you for the ratings, and thank you for the comments about the podcast.
Speaker:We just saw a comic kind this week.
Speaker:Thank you for the very nice five star rating, but it said that this person missed.
Speaker:Our cooking segments in which we actually cooked food.
Speaker:I know we changed the format of the podcast and we stopped actually making dishes and became
Speaker:Maybe we can think about that and thank you for telling us that.
Speaker:You can also find us on our website, Bruce.
Speaker:And mark.com and write us there, especially if you have any questions about recipes in our books.
Speaker:Find us there.
Speaker:Our last episode, as is traditional, what's making us happy in food.
Speaker:This week
Speaker:Shanghainese leek sauce.
Speaker:It's a, oh my gosh, dark green jarred sauce that I order a lot of my Chinese groceries from this website called PO Sharp Store.
Speaker:It's actually the online subsidiary of Common Groceries in there.
Speaker:I think they're outside of Quincy, Massachusetts.
Speaker:There's somewhere near Boston.
Speaker:They have.
Speaker:Everything you could possibly imagine there.
Speaker:And I have had this jar of green leak sauce in my cart forever.
Speaker:I was shopping at our local Asian market in Great Barrington, and oh my goodness, they had the same jar on the shelf.
Speaker:So I bought, bought it.
Speaker:And what and what did.
Speaker:That man in the Asian MARKET IN GREAT BARRINGTON SAY?.
Speaker:So I'm checking
Speaker:out and he goes, oh, you're making dumplings Shanghai dumplings.
Speaker:Okay, so what's making you happy, mark?
Speaker:Well, WHAT'S MAKING me happy.
Speaker:Not Shanghai dumplings, but Bruce made champing this weekend.
Speaker:The Chuan meat patties, which aren't exactly Shanghai dumplings, but they are these, uh, flour dough, meat patties that you make.
Speaker:He makes the bread dough from scratch.
Speaker:Little pies, meat pies.
Speaker:Yeah.
Speaker:Yeah, like hand pies.
Speaker:They're round.
Speaker:He.
Speaker:Fills them, mix the dough by hand.
Speaker:Fills them with a ground beef and spiced mixture.
Speaker:Right.
Speaker:Onions and spices.
Speaker:Yeah.
Speaker:Yeah, exactly.
Speaker:And then you pan fry them until they're crisp.
Speaker:And we had people over on Saturday night and we ate a metric ton of these.
Speaker:Shun being dumplings, and we were putting chili crisp and this leak sauce on top of each of the dumplings.
Speaker:Such a good combination.
Speaker:It was so delicious.
Speaker:They were so hot and spicy, and the leak sauce smelled very pungent on its own.
Speaker:But when you It was thick.
Speaker:It's thick.
Speaker:It's, it's not like leek oil.
Speaker:No, no.
Speaker:It's almost like a.
Speaker:Thinned out pesto.
Speaker:Yeah.
Speaker:It doesn't hold its shape, but imagine if you thinned pesto out.
Speaker:So it was a little runny.
Speaker:It's like a thick liquid, but it's green and green.
Speaker:And when, when I opened the door before these people arrive for dinner, I, I was like, oh, oh my God.
Speaker:Gross.
Speaker:Like this smells horrible.
Speaker:But then we started putting it on the jian bing the Sichuan dumplings, meat patties.
Speaker:They're not dumplings, meat patties, the Chuan meat patties.
Speaker:And.
Speaker:The, it was just with the chili crisp.
Speaker:It was just somewhere over the top.
Speaker:It was unbelievably delicious.
Speaker:I actually make these meat pies and it's on our TikTok channel cookie with Bruce and Mark.
Speaker:So check us out and you can see me doing them.
Speaker:Just to say, if you're interested, we have you YouTube channel called Cookie with Bruce and Mark.
Speaker:We have a TikTok channel named Cookie with Bruce and Mark.
Speaker:We kind of.
Speaker:Kept our brand the same everywhere.
Speaker:But you can also find both of us separately on social media.
Speaker:On Facebook, there's a cooking with Bruce and Mark group on Facebook.
Speaker:You can find us individually and connected with there or on Instagram.
Speaker:Sorry, I'm kind of off Twitter for reasons that we're not going to get into on air.
Speaker:So you can find us there and of course under our TikTok channel, we'd love to see you there.
Speaker:That's our podcast for this week.
Speaker:Thanks for joining us.
Speaker:Thanks for being on this journey with us.
Speaker:We know there are a lot of food podcasts out there, and it is fantastic that you have chosen to be with us
Speaker:and we hope you will subscribe.
Speaker:So you'll continue to be with us here at Cooking with Bruce and Mark