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When a lead or a potential client reads your blog post, they get their ideas.

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But when they hear your voice or see your face, they start to feel like they actually know you.

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Your prospects are comparing you to three or four other experts before they even send you an email.

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Everybody's credentials look similar when they're read on paper.

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All of our blog posts probably sound a little bit similar to each other.

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Everyone's websites says the same correct things.

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So how does somebody decide to trust you?

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Now there's a term for what happens when someone listens to your voice regularly.

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That's called a parasocial connection.

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Podcast listeners, maybe you, feel genuine loyalty to the hosts that you've never met.

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but you really like the show. And this same dynamic works for you. Now, the professional

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whose voice shows up in somebody's earbuds every single week or every day becomes really familiar

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to them. And then you might sort of build up a feeling of trust in that situation. And then when

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that listener actually needs the thing that you're offering, you're already there. You're the person

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been learning from and listening to and in their ears. So the pitch comes a little bit easier.

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You just have to kind of show up to the meeting. Now that connection, it's going to do some

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pre-selling more than a case study could, or a great addition to a very solid case study.

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So the text, it's going to get you there with the information, but the audio and the video,

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that's going to start building up that relationship, that connection. And for services that require a

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lot of trust, that's the difference that's really going to matter in the end. I'm Jen deHaan. This

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is the Credibility Minute. You can find more episodes or you can get in touch with me and

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subscribe at StereoForest.com slash minute.